Jan 19, 2021 McKinney Economic Development Corporation on 2021-19-01 8:00 AM

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DEVELOPMENT CORPORATION MEETING IS JANUARY 19TH. 2021 WHERE THE COUNCIL CHAMBERS AT 2 22, NORTH

[CALL TO ORDER]

[CONSENT ITEMS]

[Board and Liaison Updates Board Chairman City of McKinney Chamber of Commerce Community Development Corporation Visit McKinney]

DESPITE THE ISSUES WITH CO VERED PANDEMICS, SO WE LOOK FORWARD TO. 2021 A LOT OF PROJECTS THAT WE'RE CURRENTLY WORKING ON AND HAVE BEEN WORKING ON AND HOPE TO SEE AS WE GET INTO THIS YEAR. SOME CRANE'S GOING UP ON ACTUAL PROJECTS HAVE BEEN APPROVED. WE DO APPRECIATE THE WORK OF. OF PETER AND EVERYBODY AND STAFF AS FAR AS GETTING THESE THINGS OFF THE GROUND, AND MR HAUSER WORKING FOR US FROM THE STANDPOINT OF THE LEGAL DOCUMENTATION. CITY OF MCKINNEY, MR GRIMES. MORNING MR CHAIRMAN, PAUL GRIMES, CITY MANAGER. GOOD MORNING, MEMBERS OF THE BOARD, MR PRESIDENT. COUPLE OF ITEMS TO UPDATE YOU ON. WE HAVE A NUMBER OF ONGOING CONVERSATIONS. WITH RESPECT TO VACCINES BACK TO THE MAYOR AND I WERE JUST JUST WALKED IN HERE BECAUSE WE WERE TALKING ABOUT WHAT'S THE LATEST IN TERMS OF OUR OUR OWN EFFORTS TO STAND UP AND WORK WITH OUR. HOSPITAL GROUPS TO STAND UP A VACCINATION CENTER HERE IN THE KENNY. THOSE CONVERSATIONS ARE ONGOING. WE DON'T HAVE A LOT OF VACCINES. EVERYBODY KNOWS THAT FEDERAL GOVERNMENT IS PROCURING VACCINES. THEY'RE SHARING THE VACCINES WITH THE STATES IN THE STATES OR DISTRIBUTING THEM TO AND THEN SO BY THE TIME WE GET THEM, WE'RE STILL A RELATIVE TRICKLE OF VACCINES. BUT THAT'S GONNA CHANGE FAIRLY QUICKLY, EH? SO WHAT WE'RE WORKING ON IS WITH OUR LOCAL. MEDICAL GROUPS ON DSA MOTHERS IN THE MARKETPLACE THAT ARE LOOKING TO HAVE SOME VARIOUS VACCINATION CLINICS ARE ACTUALLY SAY CLINICS. THEY'RE BASICALLY CENTERS SUPERCENTERS. IN COMMON COUNTY. SEVERAL LOCATIONS, INCLUDING MCKINNEY, I S T STADIUM. WE'RE WORKING WITH THE SCHOOL DISTRICT ON THAT, BUT ALSO THE STAR AND FIRST GO LOCATION OF PLANO AND PERHAPS EVEN ALAN MUCH MORE TO FOLLOW IN THE COMING DAYS. WE HAVE REGULAR UPDATES THAT THE MAYOR HAS BEEN PUTTING OUT AS WELL AS OUR STAFF, EH? SO WE WOULD ENCOURAGE YOU TO AND FOLKS THAT YOU KNOW TO STAY TUNED ON THAT. UM OTHER ITEMS OF GENERAL INTEREST THAT I WOULD SHARE WITH YOU. UH WE ARE MAILING THE BI ANNUAL. EVERY OTHER YEAR. WE DO A CITIZEN SURVEY. IT'S A SCIENTIFIC SURVEY. IT'S ACTUALLY DONE TO RANDOMLY SAMPLED PROCESS. IT'S A COMPANY OUT OF BOULDER, COLORADO BY THE NAME OF THE NATIONAL RESEARCH CENTER. THEY SPECIALIZE IN THESE TYPES OF MINISTER SURVEY AND OUR NEXT BI ANNUAL SURVEY IS GETTING UNDERWAY. THEY'RE MAILING. IT'S STILL A MAIL SURVEY. PEOPLE DON'T ANSWER PHONES ANYMORE. IF THEY DON'T KNOW WHO IT IS. SO THOSE THAT. ABILITIES NOT NEARLY AS EFFECTIVE AS IT USED TO BE. HOWEVER MAILING STILL IS SOMEWHAT EFFECTIVE, AND THEY COMBINE THAT WITH OTHER TECHNIQUES. BUT WE WHAT THAT DOES IS THAT GIVES US A REAL VIEW. WHAT'S REALLY ON FOLKS MINDS RIGHT? NOT NOT SOMEBODY WHO CALLS. CITY HALL TO COMPLAIN. THAT'S NOT NECESSARILY WHAT'S ON THE MINDS OF THE PUBLIC. HAVING A RANDOMLY SAMPLED SCIENTIFIC SURVEY DOES LEVEL SET. WHAT WHAT IS WHAT? WHAT HOW DOES THE PUBLIC FEEL ABOUT VARIOUS DIFFERENT BATTERY OF PUBLIC

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PLEASE ENCOURAGE THEM TO ANSWER IT. IT'S VERY VALUABLE INFORMATION. I HAVE. LIGHT UP LOUISIANA PHASE TWO IS BEGINNING. UM IT ACTUALLY HAS ITS ALREADY UNDERWAY. THIS IS THE SEGMENT OF LOUISIANA STREET EAST OF THE SQUARE BETWEEN. DONALD STREET AND THE SQUARE.

BASICALLY THIS IS PHASE TWO PHASE ONE WAS DONE LAST SUMMER IN FULL ON THE. GREAT WORK IT ZEY NARROW THE STREET DOWN WHITE IN THE SIDEWALKS MADE SOME INFRASTRUCTURE IMPROVEMENTS THAT THE PUBLIC DOESN'T GET TO SEE. BUT WE KNOW ABOUT STORM WATER DRAINAGE IN PARTICULAR, BUT SOME OTHER UPGRADES THAT BADLY NEEDED. AND THEN, OF COURSE, UM, SOME AESTHETIC ENHANCEMENTS AS WELL, INCLUDING THE LIGHTS, THE FESTOON LIGHTING OVER THE STREET, AND WE WILL HAVE A SIMILAR TYPE OF ARRANGEMENT FOR PHASE TWO. OF LIGHT OF LOUISIANA AND THEN CUSTER ROAD NORTH OF US 3 82 14 61, WHICH IS FRONTIER PARKWAY. I BELIEVE IN IN PROSPEROUS EAST OF THAT IS WITH 14 61. FUTURE BLOOM DALE ROAD OR DOES TURN INTO BLOOMINGDALE ROAD. THAT SEGMENT OF CUSTER ROAD FROM 3 82. 14 61 IS UNDER CONSTRUCTION IN ABOUT A MONTH. LATE JANUARY EARLY FEBRUARY IS WHAT IS SLATED THEY CONTRACTOR GENERAL CONTRACTOR FOR THAT IS GONNA BE. I BELIEVE IT'S AUSTIN TYLER CONSTRUCTION. AND I'M SORRY. AUSTIN BRIDGE AND ROAD, AUSTIN BRIDGE AND ROAD CONSTRUCTION AND THAT CONSTRUCTION IS GOING TO BE GAINED. BEGINNING VERY SOON. AND THEN FINALLY US. 3 80 IS HAVING ON THE U. S REALLY BYPASS TOPIC. THERE'S A VIRTUAL PUBLIC SCOPING MEETING THAT TEXT ART IS CONDUCTING THAT IS OPEN TO THE PUBLIC. AND THAT IS 6 P.M. THURSDAY, JANUARY 21ST AGAIN 6 P.M. THURSDAY, JANUARY 21ST IF YOU HAVE INTEREST WILL STAND FOR ANY QUESTIONS. YOU SAY THAT THREE. THESE VIRTUAL VIRTUAL MEETING IS ANY OTHER QUESTIONS. ALL RIGHT. THANKS VERY MUCH. THANK YOU. THANKS, PAUL. HE SAID THE LISA WITH THE CHAMBER. GOOD MORNING CHAIRMAN BOARD, PETER. HAPPY NEW YEAR WE'RE READY FOR 2021 KICKING OFF THE YEAR VERY STRONG, BUT A CONTINUATION OF MANY VIRTUAL EVENTS, OF COURSE. WE DID KICK OFF OUR LEADERSHIP MCKINNEY CLASS. PETER WAS PART OF THAT, SO HOPEFULLY HE ENJOYED OUR VIRTUAL RETREAT. UM AND I GOT TO LEARN A LITTLE BIT MORE ABOUT YOUR WORK STYLE IN THIS PERSONALITY, AND SO IT WAS VERY IT WAS VERY ENLIGHTENING. UM.

OF OTHER THINGS THAT WE HAVE GOING ON IS OUR ANNUAL BUSINESS MEETING THAT'S GOING TO TAKE PLACE JANUARY 27TH IT. SHE WAS A VIRTUAL EVENT, BUT THINK OF IT MORE LIKE WE DO WITH OUR STATE OF THE CITY WHERE IT'S THEBES PRESENTERS. AND THE PEOPLE WHO ARE PARTICIPATING IN THE PROGRAM WILL BE ON STAGE AND WE WILL BE. ON PASSING THAT LIVES, SO WE HAVE A VIRTUAL LINK THAT YOU COULD PURCHASE BUT WILL ALSO BE RECORDING IT AND PUTTING IT OUT LATER. OUR SPEAKER THAT DAY IS THE DALLAS BUSINESS JOURNAL PUBLISHER. ALI CHAIM HOCK, AND SO HE'S GONNA TALK A LOT ABOUT ECONOMIC TRENDS FOR 2021 THINGS THAT THEY'RE SEEING AND BUILDING CONSTRUCTION RELOCATIONS INDUSTRIES THAT ARE THRIVING AND THEN ALSO INDUSTRIES THAT.

ARE OBVIOUSLY OBVIOUSLY HAD BEEN HURT BY THE PANDEMIC AIRLINES TRANSPORTATION, THAT SORT OF THING. HOSPITALITY. ON BUT WE CAN POTENTIALLY SEE FOR 2021. UM, WE ALSO HAVE JUST NUMBER NUMBER OF EVENTS THAT ARE GOING ON. WE'RE KICKING OFF WITH OUR GROUPS WITH BETWEEN OUR MCKINNEY ON PROFESSIONALS WHO ARE DOING NOTHING BUT NETWORKING VIRTUALLY OR WOMEN'S ALLIANCE MCKINNEY WITH THEIR LUNCH AND LEARNS. YOU'VE GOT A KIND OF A FLURRY OF ACTIVITY TRYING TO HELP CONNECT OUR BUSINESSES EVEN IF WE HAVE TO DO IT, THE RIVER JEWEL PLATFORM. THEA OTHER THING OF NOTE. I THINK THAT WOULD BE IMPORTANT BULLETS. TWO THINGS.

OUR COMMUNITY AWARDS HAS BEEN REMOVED IT LAST YEAR IN THE. OPTIMISTIC HOPE THAT WE MAY BE ABLE TO DO, UH, IN PERSON EVENT SO WE MOVED IT TO THE END OF APRIL. HOWEVER, AS WE SAW CASE NUMBERS. INCREASING AND. HAVE WE DIDN'T SEE THAT IT WOULD BE FEASIBLE THING TO HAVE EVEN

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AND TRAINING OPPORTUNITIES THROUGH OUR COMMUNITY COLLEGES. SO THAT'S THAT'S WHAT OUR CHAMBERS TAKING THE LEAD ON AND WORKING WITH THE OTHERS AND HAVE THE OPPORTUNITY TO PARTICIPATE IN A. DALLAS MORNING NEWS EDITORIAL BOARD DISCUSSION WITH THEIR EDITORIAL BOARD ABOUT WHAT OUR PRIORITIES ARE, HOPEFULLY GET MORE TRACTION THAN MORE. INFORMATION OUT TO THE POP THE POPULATION OF WHY. WAS AGENDA ITEMS ARE REALLY IMPORTANT SO WITH THAT I WOULD STAND FOR ANY QUESTIONS. ACTIONS. LISA. IS THERE ANY CHANCE THAT YOU MIGHT BE ON FEBRUARY 4 THROUGH THAT TIMEFRAME, REPEATING THE CEO BREAKFAST, AND IF SO, WHAT? SCOTLAND THERE DO. WELL ARE YOU GONNA BE FEATURING? I'M GLAD THAT YOU SAID THAT BROUGHT THAT UP BECAUSE I DID HAVE IT WRITTEN DOWN AND I SKIPPED IT. I DON'T KNOW WHY THAT WAS A FREUDIAN. SLIP OR NOT, BUT WE'RE PLEASED TO HAVE GERMAN A SOLID WELL AS OUR FEATURED CEO AT OUR CITY OF SERIOUS AND SO I WOULD ENCOURAGE YOU TO PARTICIPATE. IT'S ACTUALLY BEEN ONE OF OUR MORE POPULAR. EVENTS THAT WE'VE WAY STARTED. I THINK I CAN REMEMBER TWO YEARS AGO BECAUSE IT'S AH, IT'S A WAY THAT WE'RE ABLE TO CONNECT WITH SUCCESSFUL CEOS. PEOPLE IN THE C SUITE. WITHIN OUR COMMUNITY, AND I CALL IT AN OPRAH LIKE INTERVIEW. UM SO WE REALLY GOT TO GET TO KNOW A LITTLE BIT MORE ABOUT THE CEO. SO YOU'RE GONNA GET TO LEARN A LOT ABOUT JOE AND. WHAT MAKES HIM TECH AND SOME OF HIS SUCCESSES MAY BE FAILURES, THINGS HE'S LEARNED ALONG THE WAY THE WORDS OF WISDOM FROM ONE OF YOUR ESTEEMED BOARD MEMBERS. IT WILL BE DEEPLY DISCOUNTED. YOU CAN LEARN THINGS TO AVOID DOING. THANK YOU. PATRICK. APPRECIATE THAT. THANKS, BUT YOUR QUESTIONS. THANK YOU. THANK YOU SO MUCH. BC. I'M LEARNING.

PRESIDENT CHAIRMAN AND BOARD MEMBERS. I AM KATHERINE MIGUEL FILLING IN FOR. CINDY'S TABLE

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SO WITH THAT SAID, WE'VE GOT. KIKA CM WILL BE HOSTING HER ONE NIGHT IN TWO DAYS. THE FIRST WEEKEND IN MAY. AND THEN A LIVE YET, BRO TEII WHO'S A 24 YEAR OLD WORLD TRAVELER. LIFESTYLE INSTAGRAM BLOGGER BASED IN TEXAS. SHE IS A FOLLOWING IN THE UNITED STATES, AFRICA AND FRANCE. ON DO WE ALSO ARE WORKING WITH IT? THE TEXAS ASSOCIATION OF CONVENTION AND VISITORS BUREAU. WITH THE TEAM TEXAS FOR A BOOTH IN THE AMERICAN BUS ASSOCIATION ON THOSE ARE ACTUAL TOUR OPERATORS. AND WE'RE HOPING THAT WE CAN START BRINGING SOME BUS IS DOWN HERE TO DOWNTOWN MCKINNEY. UM, WE'RE ALSO WORKING WITH. CITY COMMUNICATIONS TO CREATE A 15 2ND VIDEO FOR AN INCLUSION IN A COKE CAMPAIGN WITH TRAVEL TEXAS, WHICH IS WITH THE STATE OFFICE, WHICH IS FREE. WE LIKE FREE ON DIN THE DAY TRIPPER INCLUDED MCKINNEY'S THE YARD AS HAVING THE TOP BURGER OF A YEAR IN THEIR 2020. BEST OF BLOGGED, SO THAT'S STILL THE GIFT THAT KEEPS ON GIVING. WE LIKE THE DAY TRIPPER AND, UM. AS FAR AS I DID WANT TO UPDATE ON TWO HOTELS. WE'VE GOT TWO HOTELS COMING ON BOARD. ONE IS THE TRUE IN WHICH I'M NOT EXACTLY SURE THEY HAD GIVEN ME A 60 DAY DATE THAT THEY WOULD BE OPEN AND THERE DOESN'T SEEM TO BE A WHOLE LOT GOING ON THERE, AND THAT HAS 92 ROOMS AND A SMALL CONFERENCE CENTER AND THAT'S RIGHT ACROSS THE STREET FROM THE HOLIDAY INN OFTEN, CRAIG DRIVE. AND THEN WE ALSO HAVE A FAIRFIELD INN OFF OF 3 80, WHICH BACKS UP TO RAYTHEON, AND THAT HAS A 960 SQUARE FEET.

MEETING SPACE AND IS THAT OPEN SPRING OF 2021, THEN OUR BOARD MEETS NEXT TUESDAY ON THE 26TH AND WE WILL BE REVIEWING. ACTUALLY IMPROVING OUR STRATEGIC PLAN AND K P EYES DUE TO THE PANDEMIC. WE'VE HAD TO CHANGE OUR NUMBERS. AND ALSO WE WILL BE, UM. WE ARE GOING THROUGH BRANDING RECOGNITION. WE'VE MOVED TO SIMPLE VIEW AND THEY WILL ALSO BE PRESENTING OUR WEBSITE AS WELL. SO WE'RE EXCITED ABOUT THAT. THAT'S ALL I HAVE. QUESTIONS. ACTIONS.

THANK YOU. THANK YOU. YOU HAVE 21 0 0/4 YEAR OLD DISCUSS IMMEDIACY MONTHLY

[Consider/Discuss MEDC Monthly Organizational Report]

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[Consider/Discuss MEDC Monthly Metrics Dashboard Report]

REALLY GOOD PROBLEM TO HAVE RIGHT NOW. QUESTIONS. WE HAVE THE REGULAR AGENDA. WE HAVE 21 0043 CONCERNED, DISCUSS ACT ON NOVEMBER FINANCIALS. MONSTER. 0 14. LET'S GET SOMETHING I DID, DIDN'T I? HANG ON? SORRY. THEY DISCUSSED THE ANNUAL KEEP PERFORMANCE INDICATORS. FOR

[Consider/Discuss 2020 Annual Key Performance Indicators]

INJUSTICE. CLICKER. TAKE YOUR EGO, SO OUR KEY PERFORMANCE INDICATORS FOR THE YEAR 2020 AS DETERMINED BY OUR STRATEGIC PLANNING SESSION THAT WE HAVE THIS YEAR, AND I APOLOGIZE.

IT'S JUST WE HAVE SOME PDS FORMATTING ISSUES AND COUPLE ITEMS, BUT. JUST FOR THE PRESENTATION. BUT AGAIN BUSINESS ATTRACTION MARKETING WEBSITE. SOCIAL MEDIA, BUSINESS INTELLIGENCE, LEAD GENERATION AND OUTREACH INFRASTRUCTURE DEVELOPMENT. COMMERCIAL TAX BASE AND B R E. ALL ARE IDENTIFIED AS OUR SEVEN CORE KEY PERFORMANCE INDICATORS. AND.

GOING JUMPING RIGHT INTO THE FIRST ONE. SO OUR FIRST, UH K P. I BUSINESS ATTRACTION. SO WE STRIVE TO MAINTAIN AN ACTIVE PROJECT PIPELINES OF 20 PROJECTS IN THERE SO THAT WE HAVE OBVIOUSLY LOTS OF THINGS TO WORK ON. WE CURRENTLY HAVE 33 PROJECTS IN THE PIPELINE, AND THAT COUNTS. THE EVAN FLOW OF PROJECTS THAT FLOW IN. WE WORK ON SOME COME TO FRUITION.

AND WE NOT THOSE OF THIS PROJECT WIN SOME EITHER DYING ON THE VINE OR. CHOOSING A DIFFERENT LOCATION, AND SO THOSE GO OUT, BUT WE'VE MAINTAINED AN AVERAGE PIPELINE OF OVER 20 PROJECTS PRETTY MUCH ALL YEAR LONG AND I DON'T SEE THAT SLOWING DOWN FOR 2021. ONE OF THE THINGS THAT WAS INTERESTING IF WE WERE GOING TO BE ABLE TO ACCOMPLISH THIS YEAR WAS WE WANTED TO HOST AT LEAST ONE FAMILIARIZATION TOUR. THAT'S WHERE WE BRING IN PROSPECTS PHYSICALLY TO TOUR AROUND THE CITY TO SHOW THEM THE DIFFERENT ASSETS THAT BEGINNING HAS TO OFFER. WITH A COVERT YEAR. THAT WAS THOSE VERY TOUGH TO DO, UM, AND GET PEOPLE TO DO GET PEOPLE ACTUALLY COME AND VISIT PHYSICALLY THE COMMUNITY, BUT WE WERE ABLE TO ACTUALLY. SECURE TWO GROUPS COMING IN THAT WERE VERY HIGHLY INTERESTED IN THE AREA, ONE OF THEM BEING HARASSED BY DEVELOPMENT OUT OF SAN FRANCISCO AND ALSO WE HOSTED SITE SELECTION GROUP. COBER BOTH IN OCTOBER. SO WE, UH.

DOWN TO THE WIRE FOR THAT ONE. BUT WAY MANAGED TO SQUEAK THAT ADVICE. WE ACTUALLY EXCEEDED THAT KEEP YOU EYE WITH TWO FAMILIARIZATION TOURS, NOT JUST THE ONE. THEN ALSO ANOTHER CHALLENGING AREA FOR THIS YEAR THAT WE'RE ABLE TONTO. GET DONE WAS PARTICIPATING INDUSTRY AND TRADE SHOWS IN MISSIONS NOW. A LOT OF THESE, WITH EVERYTHING GOING VIRTUAL THIS YEAR TO ACCOMMODATE MEETING AH, LOT OF THESE FROM AFTER Q ONE ON WERE VIRTUAL MEETINGS AND VIRTUAL CONFERENCES. SO WHILE WE DID ATTEND, WE DID NOT ATTEND A LOT OF THEM IN PERSON. WE TENDED.

AH, LOT OF THEM VIRTUALLY. AND SO HERE'S A DETAILED LIST OF ALL THE DIFFERENT OPPORTUNITIES AND MIND YOU THIS. THIS IS REPRESENTATIVE OF PROBABLY. SAY CONSERVATIVELY, ABOUT THE THIRD

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LOT OF THE DOMESTIC TRADE MISSIONS, MARKETING MISSIONS WHERE WE WOULD TYPICALLY GO WITH PARTNERS OR GO BUY OURSELVES TO LOOK AT DIFFERENT AREAS FOR TARGETED INVESTMENT.

RECRUITMENT TO ME, KENNY. THOSE SHOWS WERE JUST CANCELED. THEY. WITH COVERED HERE, IT'S NOT SURPRISING, SO IT'S GONNA BE INTERESTING TO SEE IF THIS YEAR HOW WITH VACCINATIONS AND JUST DIFFERENT THINGS, UM. HAPPEN IF WE'RE GONNA BE ABLE TO GET BACK ON THE ROAD OR NOT, BUT A LOT OF THESE EVENTS HAVE GONE VIRTUAL AND WE'RE ATTENDING AS MANY AS WE CAN IN THAT REGARD, BUT OUR TARGET WAS FIVE. LIEUTENANT 20. SO, UM WE DID WELL ON THAT. MARKETING, SO.

THE NEXT TO MARKETING AND THEN WE'LL GET INTO THE WEBSITE SOCIAL MEDIA. SO FROM OUR GACY MARKETING, WE TARGET FIVE MARKETING CAMPAIGNS TARGETED MARKETING CAMPAIGNS WERE ABLE TO ACHIEVE THAT, WITH FIVE DIFFERENT INDIVIDUALIZED KIND OF CAMPAIGNS THAT WE LAUNCHED.

TWO DIFFERENT OUTLETS, SITES, LECTURES, SCIENCE, LECTURES AND BROKERS. THE LOCAL COMMUNITY IF WE DID, A HEALTH TEXTBOOK FOCUSED NEWSLETTER THIS YEAR. A TECHNOLOGY UPDATED NEWSLETTER.

AND THEN WE RECENTLY DID A INTERNATIONAL PUBLICATION FOCUS ON INNOVATION FUND AND THE, UM EMERGING INNOVATION ECOSYSTEM THAT WE'RE BUILDING HERE IN MCKINNEY, WHICH IS RECEIVED LOT OF VERY GOOD PRESS. WE JUST RECENTLY LAUNCHED THAT. IN NOVEMBER DECEMBER TIME, SO WE'RE STILL START. WE'RE JUST NOW STARTING TO SEE THE METRICS COMING BACK ON HOW THAT AD IS PERFORMED. UM. NEXT THE NEXT ONE. WE IN ALL OF THESE PUBLICATIONS AND MARKETING CAMPAIGNS, OUR TARGET IS TO HAVE AN OPEN RATE OF 40% THAT MEANS OF THE AUDIENCE THAT WE SEND TO WE WANT AT LEAST 40% OF THE POPULATION. LOOKING AT IT ACTIVELY LOOKING AT IT. WE DID NOT MEET THIS GOAL THIS YEAR. UM AND. IT WAS VERY CLOSE, THOUGH. WE'RE RIGHT IN THE HIGH THIRTIES PERCENT, BUT THIS YEAR WAS PARTICULARLY, UM, CHALLENGING IN THAT REGARD, ESPECIALLY WHEN IT COMES TO THE BROKERS AND SITE SELECTORS. BECAUSE WITH COVE IT. LOT OF BROKERS AND SITE SELECTORS WERE DISPLACED THIS YEAR. AND SO A LOT OF THE DATABASE THAT WE HAD OF ACTIVE EMAILS TO GET TO THEM. WE GOT A LOT OF BOUNCE BACKS THIS YEAR WHEN WE HAD JUST FINISHED CLEANING UP THE PRIOR YEAR. BUT THAT WE BELIEVE IS DUE TO THERE'S BEEN A LOT OF TRANSITION WITHIN THE BROKERAGE INCITE SUCH COMMUNITY, AND SO WE'RE HAVING TO KIND OF SORT THROUGH THAT LIST AGAIN TO FIND OUT WHERE THESE BROKERS AIR LANDING NOW. A LOT OF THEM HAVE GONE INDEPENDENT, BUT WE'RE GOOD. THAT'S GOING TO BE CONTINUAL CHALLENGE FOR US IS TO KEEP UP WITH THE LATEST AND GREATEST OF WHERE THEY'RE AT AND WHERE THEY'RE WHA WE DID MAT HIGH THIRTIES RANGE. THE OTHER THING THAT KIND OF SKEWED OUR OUR NUMBER THIS YEAR WAS THERE WAS A LOT OF DEMAND ON ON YOUR EMAIL INBOX IS THAT THIS YEAR, ESPECIALLY ON ALSO IN SOCIALIST, WELL, ESPECIALLY WITH THE ELECTION. UM, IT WAS JUST A VERY TOUGH MARKETING YEAR TWO. FOR THERE'S A LOT OF CONTENT GOING OUT LOVE WITH COVERED WITH THE ELECTION AND JUST WITH EVERYBODY HAVING TO GO DIGITAL, THE MARKETING SPACE HAS BECOME VERY, VERY COMPETITIVE THIS YEAR. WHICH IS SKEWED OUR NUMBER SLIGHTED SLIGHTLY, BUT AGAIN, WE'RE STILL MAINTAINING, UH, WELL, 31% FOR OUR NEWSLETTERS. BUT IN THE MID THIRTIES FOR OUR OUR OLIVER TARGETED CAMPAIGN, SO WE'RE GONNA. TRY TO FIND SOME INNOVATIVE WAYS WHETHER IT'S THROUGH PAID SOME PAID MARKETING THIS YEAR TO TRY TOE BUMP THAT UP. WE ARE GOLD THIS YEAR WITH THE LAUNCH AT LEAST ONE INDUSTRY SPECIFIC NEWSLETTER. UM. WE EXCEEDED THAT WE DID FOUR INCH STARTED INDUSTRY NEWSLETTERS EXAMPLE OF OUR FBI ADD THAT WE RECENTLY LAUNCHED IS YOU CAN SEE AT THE TOP. THE TOP GRAPHIC. BUT WE DID, UM SIX TOTAL TO GENERAL PUBLIC BEING THE LOCAL BROKERS AND THE LOCAL COMMUNITY AND THEN FOUR TARGETED THE INDUSTRIES FOR OUR NEWSLETTERS. AND THEN OUT OF THAT WE HAVE YOU CAN SEE FROM OUR METRICS ARE A LITTLE BIT OVER 1000 DELIVERED. WE HAD MORE OPENS, THEN DELIVERED WHICH IS GOOD, WHICH MEANS THAT OUR NEWSLETTERS WERE SHARED BECAUSE OUT OF THE TARGETS THAT WE SENT THEM TO WEIGH, HAVE MORE OPENS OR THEY WERE OPENED MULTIPLE TIMES BY THE SAME ORGANIZATION AS WELL. LOT OF UNIQUE OPENS AGAIN WAY MISSED THE BAR BUT WEE GONNA CONTINUALLY WORK TO IMPROVE THAT. UM WE ONLY HAD ONE UNSUBSCRIBE. SO THAT ZIPPER GET OUT OF ALL OF THE PEOPLE WE SAID SENT TWO PEOPLE ARE. EITHER TOLERATE HERE CONTENT ARE ENJOYING IT, SO WE ONLY HAD ONE PERSON UNSUBSCRIBE. NEXT ON OUR WEB SITE AND SOCIAL MEDIA. AND FEEL FREE. IF YOU HAVE ANY QUESTIONS DURING POLICE FEEL FREE TO ASK ME. UM. WEBSITE. SOCIAL MEDIA. WE WANTED TO PUT

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WE HAVE 80% YUSA 13 YEARS TO INTERNATIONAL, SO WE ARE GENERATING SOME INTERNATIONAL TRAFFIC. AND OUR BOUNCE RATE WAS AT 67. IT WAS SLIGHTLY UNDER THE NATIONAL AVERAGE 60% IS THIS INTELLIGENCE? SO. AGAIN ONE OF OUR GOALS FOR BUSINESS INTELLIGENCE THIS YEAR WAS GETTING THOSE FAST FACT. UPLOAD THE WEBSITE AGAIN. THAT WAS A LITTLE BIT REPETITIVE. BUT WE DID MEET THAT. WE DID COMPLETE TARGET TO COMPARATIVE MARKET STUDIES, WHICH WE COMPLETED COMPARED TO MARKET STUDIES ON THREE COMMUNITIES THAT ARE WE BELIEVE ARE WITHIN OUR COMPETITIVE RANGE. BOULDER, COLORADO, FAIRFAX, VIRGINIA IN ORLANDO, FLORIDA. AND WE ARE ANNOUNCED ILL. THE CAPE IT WE PUT NO FUR CAPE NUMBER THREE BECAUSE THAT IS STILL ONGOING.

WE'RE STILL WORKING WITH ALL THE DIFFERENT CITY DEPARTMENTS AND WE HAVE THE ONE DATA COMMITTEE THAT IS A COALITION OF IMMEDIACY, STUFF. IMMEDIACY STAFF. MARKET CITY MARKETING STAFF AND CITY DEPARTMENTAL STAFF. I T G I S. THAT GROUP IS CONTINUING TO MEET TO COORDINATE A UNIFIED DATA SET OF ALL OF OUR NUMBERS. OUR POPULATION STATISTICS ARE DEMOGRAPHIC SO THAT NO MATTER WHAT SITE YOU GO TO WITHIN THE CITY OF MCKINNEY. DAD IS THE SAME. AND SO THAT IS A HAS BEEN AN ONGOING PROCESS. IT GOT STALLED A LITTLE BIT WHEN WE ARE IN TRANSITION RIGHT NOW FOR OUR BUSINESS INTELLIGENCE MANAGER. SO BUT THAT IS STILL AN ONGOING PROCESS, BUT IT IS NOT COMPLETE. EARLY GENERATION. UM AGAIN. WE. THIS IS ONE OF THOSE K P A. IS THAT WHEN WE DO OUR STRATEGIC PLANNING SESSION, WE PROBABLY NEED TO LOOK AT BECAUSE OF THE WAY WE LOOK AT LEEDS COMING IN. WE GENERATE 119, OR TARGET WAS FIVE. I DON'T KNOW IF THAT WAS AN OVERSIGHT WHEN WE DID OUR STRATEGIC PLANNING, BUT I BELIEVE THAT NUMBER SHOULD BE A LOT HIGHER BECAUSE WE'RE GENERATING LEADS ALL YEAR LONG.

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OH THIS THIS WILL BE ANOTHER THING THAT WE WANT TO GET SOME MORE DATA BEHIND AND HOPEFULLY FOR STRATEGIC PLANNING SESSION THIS YEAR. NO, WE DID ADJUST THAT DOWN FOR 2021 K P. I'S COMING UP. THAT'S THIS IS SOMETHING WE WANT TO CONTINUALLY EVALUATE. BUT, UM.

FOR YOU KNOW THE NUMBERS. THE NUMBERS ARE WHAT THEY ARE. SO OUR TOTAL VISITS WERE 41 FOR THE YEAR AND THAT WAS A BIG MISS ON THE K P EYES. ENGAGE. TOP 10 EMPLOYEES AT LEAST THREE TIMES FOR YEAR AGAIN. WE? WE HAVE ENGAGED THE MAJORITY OF THESE COMPANIES MORE THAN THREE TIMES WHETHER THE EMAIL, UH, PHONE CALL OR PROJECT WORK THAT WE'VE BEEN DOING, UM. BUT AGAIN, WE REALLY WANT TO GET THAT BUSINESS REPOSITORY. THERE MAY BE SOME BUSINESSES OUT THERE THAT. WERE UNAWARE OF THAT COULD FIT INTO ONE OF THESE CATEGORIES, WHETHER FROM AN EMPLOYMENT BASE OR FROM A REVENUE BASE THAT WE WANT TO MAKE SURE WE'RE GETTING TO KNOW, BUT WE'RE CONTINUALLY ONE OF THE MAIN 2021 GOALS FOR US. IS TO GET THAT BUSINESS INVENTORY LIST DONE. FOR WHATEVER METHOD WE HAVE TO USE TO GET IT WHERE WE WANT TO GET THAT DONE SO THAT WE CAN GET A SOLID LIST OF THE BUSINESSES THAT ARE IN THIS COMMUNITY. THEN THE FINAL ONE HOST TO COMMITTEE FORMS ANNUALLY. WE WERE ABLE TO DO SOME COMMUNITY FORMS, NOT IN THE FORM AND FASHION THAT WE HAD INTENDED WHEN WHAT WE TRULY MEAN BY THIS COMMUNITY FORMS ARE PHYSICAL ENGAGEMENTS WITH THE COMMUNITY TO WHERE WE'RE ABLE TO ENGAGE LARGE BODIES OF THE COMMUNITY AT ONE TIME. YOU TELL THEM. MAURA ABOUT THE IMAGES. CTO EXPLAIN WHAT IT IS.

WE DO, HOW WE DO IT. THE IMPACT WE MAKE. WE THINK THE COMMUNITY AND TO GET BRING THE ORGANIZATION. UM OUT OF THE SHADOWS, SO TO SPEAK. WHERE THE PUBLIC PERCEPTION HAS BEEN.

RECEIVING IT TO BE IN PRIOR YEARS, JUST FROM THE LACK OF, UM. GETS INFORMATION SHARING THAT WE'VE BEEN DOING HISTORICALLY, WE WANT TO BE 100% TRANSPARENT. WE WANT THE COMMUNITY TO KNOW THAT WHAT WE'RE DOING IN THE COMMUNITY MAKES A DIFFERENCE AND IS A VALUE. ADD. AND WE'RE NOT DOING. NEW VARIOUS THINGS IN THE SHADOWS AS SOME MEMBERS TO COMMUNITY BELIEVE WE ARE. BUT SOME OF THE COMMUNITY FORMS WE WERE ABLE TO PARTICIPATE IN.

MOST OF THEM WERE VIRTUAL. UH. OBVIOUSLY THE MCKINNEY CHAMBER OF COMMERCE. THEIR DEVELOPMENT FORUMS WERE AN ACTIVE PARTICIPANT IN THOSE THE QUARTERLY LUNCHEONS AND SEE YOUR BREAKFAST SERIES OF VIRTUAL THIS YEAR, BUT WE WERE ALSO ABLE TO ENGAGE WITH COLLIN COUNTY BLACK CHAMBER OF COMMERCE. THEO WAS A PANELIST FOR THEIR BUSINESS OVER BREAKFAST, AND I WAS A FANTASTIC EVENT. I THI. THEIR ORGANIZATION WE ARE LOOKING TO CONTINUALLY PARTNER WITH FOR DOING DIFFERENT COMMUNITY EVENTS, AND THEN WE DID THE PRESENTATION TO THE ROMEO LUNCHEON AND A GROUP OF. BUSINESS EXECUTIVES HAILING FROM A BELIEVE EL DORADO. AND WE GAVE A LITTLE HESITATION OF WHAT THE ORGANIZATION DOES AND.

THAT WOULD ACTUALLY WAS IN PERSON, BUT THAT WAS EARLY IN THE YEAR. AND ANY QUESTIONS? RUSSIANS. JUST ONE BRIEF ONE. IS THERE A REASON WHY WE DO THE K P EYES ON A CALENDAR AND NOT A FISCAL. AND FORGIVE ME. IF I'VE FORGOT THE REASON IT'S JUST EASIER TO TRACK FROM A MANUAL. SPEND BASIS. SO WHEN WE GO FROM OCTOBER 1ST TWO UM. NOVEMBER, 31ST. JUST WHEN YOU WHEN YOU BREAK THAT CALENDAR YEAR, IT'S THEN BECOMES OUR 2019 2026 2020 2021 PROJECTS.

UM AND. WHEN YOU GO BACK, HISTORICALLY LOOK TO KIND OF TRACK PROGRESS. LIKE WHAT WAS THAT A 19 PROJECT OR 20 PROJECTS SO THAT WOULD TECHNICALLY WHEN WE DO OUR

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SHARE A LITTLE BIT OF THE HEARTBURN ABOUT THE BUSINESS RETENTION VISITS AT 300 ALWAYS FELT PERSONALLY, THAT WAS EXAGGERATED NUMBER. GETTING TO ME. IT'S NOT HOW MANY YOU MAKE IT. ARE YOU MAKING TO THE RIGHT PEOPLE THE RIGHT PLACES AT THE RIGHT TIMES. THAT IS SOMETHING I THINK WE CERTAINLY SHOULD REVISIT. WE SAID THESE OBJECTIVES UP FOR NEXT YEAR.

REALLY OFF. YEAH. NOW WE GET TO TALK FINANCIALS. THE ONES RESERVED FOR THREE. MORNING

[Consider/Discuss/Act on November 2020 Financials]

EXPENDITURES WERE OUT AT 1.4 MILLION LITTLE OVER 800,000 OF THAT WAS FOR PROJECT EXPENDITURES. THAT RESULTED IN THE SURPLUS OF AROUND 100 40,000 FOR THE MONTH OF NOVEMBER. FOR THE FIRST TWO MONTHS OF THE FISCAL YEAR THAT BRINGS IT UP TO AROUND 400,000 SURPLUS AS WE'RE ALMOST 25% THROUGH THE FISCAL YEAR LIVING ON TWO CELLS TEX. SALES TAX COLLECTIONS FOR NOVEMBER IS OPTICAL, TO THE MONTH OF SEPTEMBER. WE SAW A 12.1% INCREASE OUR SISTER CITIES ALAN SAW THERE ABOUT THAT EVEN FROM THE PRIOR YEAR. FIRST GOES A 4.1% INCREASE AND PLAYING. IT WAS A 6.4% INCREASE. ARE SISTER CITIES HAVE BEEN A LITTLE BIT MORE VOLATILE OVER THE PAST FEW MONTHS. HOPEFULLY THIS START TO SEE THEM TURNING UP AS WELL.

OUR NUMBERS HAVE STILL BEEN CONSISTENT RIGHT AROUND THE 10% MARK OVER THIS PAST YEAR, SO.

IT'S NO GOOD FOR US TO SEE OUR YEAR TODAY. THAT BRINGS A 10.5% INCREASE OVER LAST YEAR. SO WE'RE STILL LOOKING GOOD. OF COURSE, THE BIGGEST MONTH DECEMBER IS COMING UP. WELL, WE SHOULD GET THE NUMBERS HERE NEXT MONTH, SO SING WITH THOSE COME IN, THEY WILL PLAY THE BIGGEST PART TO OUR ANNUAL BUDGET NUMBERS. IN SAYING THAT FINANCES FINISHING UP OUR AUDIT PROCESS RIGHT NOW WITH OUR AUDITORS, SO YOU'LL BE SEEING OUR ANNUAL REPORT GOING TO CITY COUNCIL AND FEBRUARY ON BESIDES THAT ALL INTERNAL QUESTIONS. ACTIONS. YES, WE NEED TOMO. WE NEED TO VOTE ON THIS SO ENTERTAIN MOTIONS. THE FINANCIALS COME NOVEMBER. MOVE THAT WEED. EXCEPT THE FINANCIALS AS THEY WERE IN OUR REPORTS. SECOND. MR CODY, A SECOND DOCTOR FELT HELPLESS. EXTRA VOTES. MOTION PASSES. NEXT. WE HAVE CITIZEN COMMENTS.

HE'S LIMITED TO THREE MINUTES IN LENGTH ABOUT ANYTHING YOU'D LIKE TO BRING BEFORE THE BOARD.

IS THERE ANYBODY OUT THERE THAT WOULD LIKE TO ADDRESS THE BOARD AT THIS TIME? NEXT. WE HAVE

[BOARD COMMENTS]

[00:50:01]

[EXECUTIVE SESSION]

BLUE SKY TERROR WE'RE NOT TALKING ABOUT MILLER HANDLE AND SPIES. AND WITH THAT WE WILL ADJOURN AT 8 53. AM AND WE WILL BE BACK.

* This transcript was compiled from uncorrected Closed Captioning.