[CALL TO ORDER]
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TO ORDER TODAY IS TUESDAY. JUNE 1ST. THE YEAR 2021. IT'S FOUR O'CLOCK IN THE AFTERNOON. WE'RE IN COUNCIL CHAMBERS AT 2 22, NORTH TENNESSEE ST. THE GREAT CITY OF MCKINNEY. FIRST ORDER OF BUSINESS IS PUBLIC COMMENTS ON AGENDA ITEMS AND I DO NOT SHOW ANY SPEAKERS THAT ARE REGISTERED. WE WILL MOVE TO DISCUSS THE REGULAR MEDIA AGENDA ITEMS. NO ONE HAS.
QUESTIONS. I'D LIKE TO BRING UP ANY OF THE ITEMS WHILE WE HAVE STAFF HERE. SEEN NONE. YOU WILL
[Social Media Strategy]
MOVE. TO OUR WORK SESSION ITEM OF 21 0469 SOCIAL MEDIA STRATEGY.WE ALREADY KNOW THIS. YES. OKAY. HELLO EVERYBODY. MY NAME IS FRANCIS LARUE. I WORK IN THE COMMUNICATIONS AND MARKETING DEPARTMENT AND I MANAGE THE CITY, SOCIAL MEDIA AND DIGITAL PLATFORMS. AND I'M HERE TO JUST EXPLAIN TO YOU GUYS THE DIFFERENT STRATEGY THAT WE USE AND THE DIFFERENT METHODS THAT WE USED TO GET OUR COMMUNICATIONS OUT. OUT TO THE CITY. SO FIRST I'M GOING TO GIVE YOU GUYS AN OVERVIEW OF OUR TOWN'S GROWTH IN THE MESSAGING THAT HAS BEEN MOST SUCCESSFUL OF THE LAST FEW MONTHS JUST TO GIVE YOU GUYS SOME EXAMPLES. THE CITY. MCKENNEY ACTUALLY HAS 27 DIFFERENT SOCIAL MEDIA CHANNELS, NOT INCLUDING NEXT DOOR OR OUR YOUTUBE CHANNELS. WE HAVE 12 DIFFERENT PEOPLE THROUGHOUT THE CITY THAT HAVE DIRECT ACCESS TO A VARIETY OF THOSE ACCOUNTS, WHETHER IT BE THE POLICE DEPARTMENT FIRE DEPARTMENT. HISTORIC DOWNTOWN ACCOUNT THINGS LIKE THAT. THEN WE HAVE A SLEW OF PEOPLE THROUGHOUT THE CITY THAT HELP US CURATE CONTENT, WHETHER THAT'S TAKING PHOTOS OR HELPING TO WRITE CAPTIONS OR JUST SENDING US INFORMATION ABOUT WHAT'S GOING ON IN THE CITY, SO IT REALLY IS A WHOLE TEAM EFFORT. I DON'T TAKE CREDIT FOR ALL OF IT. I'M JUST THERE TO HELP. PLAN, THE STRATEGIES AND EVERYTHING YOU WANT TO I TO BUY THE CLICKER.
DANCING. HEY. SO HERE'S A PICTURE OF JUST SOME OF THE NOTHING GETS THROUGH. SO THIS LIGHT SHOWS THE PERFORMANCE RESULTS FOR THE CITY'S MAIN CHANNELS, AND YOU'LL HEAR ME SAY THAT SEVERAL TIMES THROUGHOUT THIS PRESENTATION, MAIN CHANNELS AND WHAT I MEAN BY THAT IS. FOR INSTANCE, ON FACEBOOK. WE'VE GOT THE MCKINNEY, TEXAS, UNIQUE BY NATURE. FACEBOOK ACCOUNT THAT IS OUR MAIN CITY CHANNEL. IT'S NOT THE POLICE DEPARTMENT'S NOT THE ABC. DIFFERENT THINGS LIKE THAT. SO THE NUMBERS THAT YOU SEE IN FRONT OF YOU ARE SPECIFICALLY FROM OUR MAIN CHANNELS. FACEBOOK TWITTER AND INSTAGRAM, UM, LINKED IN IS NOT INCLUDED HERE AND THOSE OF THE MAIN ONES THAT I HAVE DIRECT ACCESS TO AND THAT I CURATE THE CONTENT FOR AND THIS ONE. YOU'LL SEE. OUR NUMBERS ARE NEARLY ACROSS THE BOARD ARE UP AND IMPROVING. AND THIS IS A DIRECT COMPARISON. OVER THE LAST FIVE MONTHS OF 2020. AND THE THING THAT I WANT TO REALLY HIGHLIGHT HERE IS THAT THIS IS VERY SIGNIFICANT IN THE LAST FEW MONTHS OF 2020. WE HAVE A LOT GOING ON IN THE CITY. WE WERE RE OPENING. HAVING EVENTS AGAIN. WE HAD HOME FOR THE HOLIDAYS, AND THAT WAS A REALLY BIG THING. EVERY SINGLE WEEKEND OF NOVEMBER WE HAD. VACCINE DISTRIBUTION WAS OPENING UP, SO WE HAD A LOT OF REALLY SIGNIFICANT CONTENT THAT WAS GOING OUT AND IT WAS VERY ENGAGING THAT WAS RELATIVELY ENTIRE COMMUNITY AND OUR NUMBERS ARE EVEN IMPROVING ON TOP OF THOSE, SO I WANTED TO MAKE SURE THAT YOU GUYS SAW THIS. WE'RE GROWING AN IMPROVING EVERY SINGLE DAY. I STARTED IN THE CITY IN 2016. AND SINCE 2015. OUR NUMBERS HAVE GONE UP ON TWITTER AND FACEBOOK. WE STARTED INSTAGRAM DURING MY TIME HERE, AND SO ALL OF THAT IS ORGANIC RICH SINCE I'VE STARTED. YOU'LL ALSO NOTICE ON FACEBOOK HOW SIGNIFICANT OUR NUMBERS HAVE JUMPED UP AND THE REASON I WANTED TO HIGHLIGHT THIS IS OVER THE LAST FEW YEARS, FACEBOOK AS A PLATFORM HAS REALLY BECOME. I WANT TO SAY STAGNANT, THEY REALLY STUDIED IN THEIR GROWTH AS A AS A PLATFORM. MEANWHILE OUR NUMBERS ON THE CHANNEL HAVE GROWN SO MORE PEOPLE ARE CONNECTING WITH US ON FACEBOOK AS. A NUMBER OF GROWTH. OVERALL, THE CHANNEL HAVE REALLY BECOME STAGNANT. AS MANY OF YOU GUYS KNOW FACEBOOK IS KING WHEN IT COMES TO SOCIAL MEDIA. THESE ARE SOME OF OUR TOP PERFORMING FOLKS RIGHT NOW THAT WE HAVE IN 2021, YOU'LL SEE THE WIDE VARIETY OF CONTENT HERE IS JUST A COUPLE EXAMPLES OF SOMETHING THAT WE DID DURING THE WINTER STORM. PUBLIC WORKS WEEK. A EXAMPLE OF US TRYING TO GET MORE SICK SUBMISSIONS FOR OUR MURAL THAT'S BEEN COMMISSIONED AND HISTORIC DOWNTOWN, MAKE ANY AND THEN ALSO AN EXAMPLE OF ONE OF OUR VIDEOS THAT WE SHARE AS A PART OF OUR DISCOVERY. MCKENNEY SERIOUS, WHICH HIGHLIGHTS DIFFERENT ATTRACTIONS AND BUSINESSES IN MCKINNEY. THIS NEXT SLIDE IS ALL OF OUR MCKENNEY OWNED ACCOUNTS OF THIS INCLUDES THE FIRE DEPARTMENT, THE LIBRARY PARKS, ALL OF THEM COMBINED AGAIN. COLLECTIVELY OUR NUMBERS CONTINUE TO GROW, AND I WANTED TO POINT THIS OUT BECAUSE AS YOU'LL ALL SHOW IN THE REST OF THE PRESENTATION,
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WE'RE VERY STRATEGIC AND TRYING TO GET MORE HYPER PERSONALIZED WITH OUR CHANNELS AND MAKING SURE THAT PEOPLE CAN SELECT WHICH AUDIENCE OR WHICH CHANNEL THEY WANT TO FOLLOW FOR THEIR SPECIFIC INFORMATION. AND AS YOU CAN SEE, THE STRATEGY IS WORKING VERY SUCCESSFULLY FOR US. OUR NUMBERS CONTINUE TO GO UP. SO NATIONALLY AND STATEWIDE. WE ARE RECOGNIZED AS ONE OF THE LEADERS WHEN IT COMES TO GOVERNMENT COMMUNICATION ONLINE. THESE ARE JUST SOME OF THE DIFFERENT AWARDS THAT WE'VE WON. GREASY EMMA IS A NATIONAL ORGANIZATION. WE COMPETE AGAINST OTHER GOVERNMENT ENTITIES ON THE STATE LEVEL COUNTY LEVEL AND CITY LEVEL.TAMMY OH, IS OUR TEXAS ASSOCIATION MUNICIPAL INFORMATION OFFICERS ASSOCIATION. SO THERE'S THERE AGAIN. OTHER TEXAS COMMUNITIES THAT WE COMPETE AGAINST IN OUR CITY SIZED CAPACITY AND. NOT ONLY THAT WE'VE ACTUALLY BEEN I'VE ACTUALLY BEEN PERSONALLY REACHED OUT TO BUY TAMMY OH, TO BE THE SUBJECT MEDIC EXPERT ON THIS TOPIC, SO. WHAT WE'RE DOING IN THE STRATEGIES THAT WE'RE DOING OUR NOTICED BY YOUR NEIGHBORING CITIES. IN THE NORTH TEXAS AREA THROUGHOUT THE STATE, AND THEN EVEN IN THE COUNTRY. SO LET'S TALK SOCIAL MEDIA AND 2021 72% OF AMERICANS SAY THAT THEY USE SOCIAL MEDIA SITES DAILY 69% OF ADULTS SAY THAT THEY USE FACEBOOK. DAILY AND THIS IS EQUAL TO THE SHARE ABOUT TWO YEARS AGO AS SOCIAL MEDIA GROSS. THE CITY HAS CHOSEN TO BE STRATEGIC ON WHICH CHANNELS THEY USE AND WHY YOU'LL SEE ON THE GRAPH HERE PICTURED. ALL OF THE DIFFERENT SOCIAL MEDIA CHANNELS THAT ARE KIND OF OUT THERE, THE POPULAR ONES THAT PEOPLE SAY AND WE LOOK AT THIS AND WE GO WHERE OUR AUDIENCE IS. WHERE DO WE NEED TO BE AND YOU'LL SEE THAT FACEBOOK IS RIGHT UP THERE.
YOUTUBE IS A NEW ONE THAT WE'RE REALLY STARTING TO DIVE INTO IT BE MORE STRATEGIC WITH PLANNING CONTENT ROUND. YOU'RE GOING OUT. WHAT AGE GROUPS ARE ON THERE, AND WHY WOULD WE USE IT AND I'LL GET INTO THAT A LITTLE BIT MORE AS WELL. FOR ANY POINT DURING THIS PRESENTATION. IF YOU GUYS HAVE ANY QUESTIONS, FEEL FREE TO STOP ME, AND I'M HAPPY TO ANSWER THOSE. SO HYPER PERSONALIZATION IS ONE OF THE MAIN STRATEGIES THAT WERE FOCUSING ON RIGHT NOW, AND WE WANT TO BE ENGAGING. WE WANT TO BE RELEVANT AND WE REALLY WANT TO DEVELOP TRUST IN OUR AUDIENCE. WE WANT THEM TO SAY. I DON'T KNOW. IF I GO TO THIS CHANNEL. I'M GOING TO GET INFORMATION DIRECTLY FROM THE SOURCE, AND IT'S GONNA BE ACCURATE ON DO YOU'VE NOTICED THAT ON FACEBOOK? WHEN IT COMES TO THIS PERSONALIZATION YOU'VE NOTICED JUST IN OUR OWN COMMUNITY. HOW MANY DIFFERENT FACEBOOK GROUPS HAVE POPPED UP THAT ARE RELATED TO ME, KENNY.
THERE'S MCKENNEY CARES. THERE'S MCKENNEY TALKS, POLITICS AND CAN CONSERVATIVES. MAKE ANY OFFICIAL MCKENNEY MOM'S. THERE IS DISTRICT ONE. THERE'S ALL OF THESE DIFFERENT FACEBOOK GROUPS BECAUSE PEOPLE WANT. PERSONALIZED INFORMATION THAT MEETS THEIR NEEDS IN THEIR INTERESTS. OTHER TRENDS THAT WE'RE MAKING SURE THAT WE'RE STAYING CURRENT WITH THESE AIR FROM TOP SOCIAL MEDIA PLATFORMS THAT ARE PUTTING OUT THIS DATA EVERY SINGLE YEAR, THEY'RE SAYING THAT BRANDS ARE TAKING A LESSON. MAURA'S APPROACH THERE WANTING TO MAKE SURE THAT THERE.
BEING CONVERSATIONAL, AND THEY'RE NOT JUST SOUNDING LIKE A ROBOT ON THERE. THEY'RE WANTING THEIR HIRING CREATIVES TO BE WITTY AND RESPONSES AND THINGS LIKE THAT AUTHENTICITY IS VITAL. THEY WANT TO MAKE SURE THAT THEY'RE TALKING TO A REAL PERSON, AND THEY'RE MAKING A CONNECTION. PEOPLE WANT TO BE SEEN ANOTHER THING THAT WE HIGHLIGHT IN OUR. STRATEGIES AND THE CONVERSATIONS I HAVE WITH THE DIFFERENT PEOPLE THAT HAVE ACCESS TO OUR SOCIAL MEDIA CHANNELS. I SAY VERY OFTEN, PEOPLE SHOULD SEE THEMSELVES IN OUR SOCIAL MEDIA. THEY SHOULD FEEL LIKE WHEN THEY GO ON TO OUR PAGES THAT THEY GO INTO THE LIBRARY COUNT. THEY SHOULDN'T JUST SEE THE SAME DEMOGRAPHIC AND EVERY SINGLE PHOTO. THEY SHOULD SEE THEMSELVES REPRESENTATIVE. HOW DO WE MAKE SURE THAT WE'RE DOING THAT AND BEING AUTHENTIC IN THE WAYS THAT WE DO THAT, SO THAT'S ONE OF THE WAYS THAT WE'RE TRYING TO MAKE SURE THAT WE'RE BEING AUTHENTIC THAT WERE BEING INCLUSIVE. ON BEER, MAKING SURE THAT OUR CONTENT REFLECTS OUR COMMUNITY AND THAT WE'RE NOT TRYING TO BE SOMEONE THAT WE'RE NOT, UM. ANOTHER THING THAT WE'RE FOCUSING ON IS SNACK HERBAL CONTENT, WHICH IS A HUGE PART OF OUR STRATEGY, AND I'LL HIGHLIGHT THAT AGAIN FURTHER ON IN THE IN THE PRESENTATION, BUT. AS WE PUT OUT CONTENT. WE INCLUDE A LOT OF LINKS IN IT BECAUSE WE WANT PEOPLE TO GET THAT INFORMATION. QUICK GET WHAT THEY NEED TO KNOW THAT AN EVENTS HAPPENING OR THAT SOMETHING SIGNIFICANT HAS HAPPENED. LIKE WE WERE RAIDED ONE OF THE HIGHEST QUALITY OF LIFE COMMUNITIES IN THE U. S OR THE SAFEST COMMUNITY IN TEXAS OR THINGS LIKE THAT. IF THEY WANT MORE INFORMATION IF THEY WANT ALL THE NEEDED GRITTY DETAILS, THEY CAN CLICK ON THE LINK OF READ MORE ABOUT THAT ON OUR WEBSITE. SO AUDIENCE. THIS GRAPH THAT YOU'LL SEE HERE. THIS IS ACTUALLY FROM THE PEW RESEARCH CENTER. AND THIS IS SOMETHING THAT WE TAP INTO. EVERY SINGLE YEAR WE GO. WHAT IS THE SCIENTIFIC DATA SAYING WHAT WHAT IS BEING. SAID WHAT? WHAT'S THE RESEARCH SHOWING US BECAUSE WE WANT TO MAKE SURE THAT WHAT WE'RE DOING IS BASED ON FACTS, AND IT'S BASED ON SCIENCE, AND IT'S NOT JUST SOMETHING THAT WE'RE GOING. OH I REALLY LIKE TIC TAC. I THINK WE SHOULD BE ON TICK TOCK. THAT'S NOT HOW WE OPERATE HERE. SO WE GO. WHEN WE MEET WITH
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DIFFERENT DEPARTMENTS, AND THEY'RE TELLING US THEIR CONCERNS THAT THE THINGS THAT THEY WANTED TO GET OUT WE SAY, WHO'S YOUR AUDIENCE? WHO ARE YOU TRYING TO REACH? OKAY? DEPENDING ON WHO YOU WANT TO REACH. WHICH CHANNEL IS GOING TO BE THE BEST ONE FOR THAT.AND THEN ONCE WE KNOW WHICH CHANNEL WE'RE GONNA DO, WHAT TYPE OF CONTENTS GONNA WORK BEST ON THAT CHANNEL. IS IT GOING TO BE AN ARTICLE ON NEWS ARTICLE IS GONNA BE A LINK IS GOING TO BE A VIDEO. IS IT GOING TO BE A REAL ON INSTAGRAM? IT ALL PLAYS A PART IN THE MAKING SURE THAT WE'RE BEING STRATEGIC AND HOW WE GET THAT INFORMATION OUT. ASK YOU COULD QUESTION ABSOLUTELY WHAT'S UP? IT'S A SOCIAL MEDIA PLATFORM BECAUSE I'VE ONLY USED IT FOR TEXTING. EXACTLY SO IT'S OWNED BY FACEBOOK, AND IT IS ONE OF THOSE WHERE YOU JUST DO MESSAGING AND THINGS LIKE THAT WHEN IT. S O THESE AIR THE CHANNELS THAT WERE ON IF YOU WANT TO, UM, FACEBOOK'S KIND OF THE PLATFORM THAT YOU WANT TO BE ON HER ON ALMOST EVERY SINGLE ONE OF OUR DEPARTMENTS THAT HAS ACCESS TO SOCIAL MEDIA'S ON FACEBOOK. WE HAVE A LOT OF TWITTER ACCOUNTS, INSTAGRAM ACCOUNTS. DIVING INTO YOUTUBE, AND THEN WE HAVE NEWSLETTERS THAT PEOPLE CAN DO SO LET'S MAKE SOMEONE'S LIKE I DON'T REALLY LIKE SOCIAL MEDIA, OR I DON'T REALLY GET ON IT VERY MUCH. THERE'S A LOT OF NOISE OUT THERE. WHATEVER IT IS THE REASONS THEY COULD SUBSCRIBE TO ONE OF OUR NEWSLETTERS, THE WEEKLY NEWSLETTER THAT THE CITY PUTS OUT. IS A CURATED CONTENT FROM KIND OF EVERYTHING THAT'S HAPPENING IN THE CITY. BUT THEN WE ALSO HAVE THE GREEN NEWSLETTER THAT OUR ENVIRONMENTAL EDUCATION COORDINATOR PUTS OUT, WHICH IS GREAT INFORMATION FOR PEOPLE THAT HAVE THAT GREEN THUMB OR REALLY INTERESTED IN RECYCLING AND THINGS LIKE THAT. AND WHAT'S THE DIFFERENCE BETWEEN ALL OF THEM? SO THAT'S ANOTHER THING TO KEEP IN MIND, DEPENDING ON THE MESSAGE THAT WE'RE TRYING TO GET OUT. IT COULD DETERMINE WHICH CHANNEL WE'RE GOING TO BE PUTTING IT ON. UM. TWITTER IS VERY NEWS DRIVEN. IT'S VERY LIVE ACTION DRIVEN THINGS THAT ARE HAPPENING TODAY. RIGHT NOW. IT'S WHERE WE SHARE A LOT OF OUR PRESS RELEASES. WE WANT PEOPLE TO MAYBE PICK UP THE STORY AND DO MORE WITH IT, AND THE MEDIA IS HOPPING ON ALL OF THOSE THINGS. ONE KEY THING THAT I WANT TO SAY WHEN IT COMES TO THE MEDIA IS THROUGH THE RELATIONSHIPS THAT WE'VE BUILT WITH DIFFERENT PARTNERS AT THE DIFFERENT NEWS CHANNELS AND NEWSPAPERS. WE ASKED THEM. HOW DO YOU GET YOUR INFORMATION ABOUT US? YOU KNOW? IS IT BEST IF WE SEND YOU PRESS RELEASES? DO YOU WANT VIDEO ATTACHED TO THAT? AND THEY SAID, YOU KNOW WHAT? WE FOLLOW YOUR NEWSLETTERS. WE FOLLOW YOU ON SOCIAL MEDIA. WHEN WE SEE THINGS WE LIKE WE CONTACT YOU. SO YES, YOUR PRESS RELEASES ARE NICE, AND WE LIKED THEM. THERE'S A LOT OF VALUE IN THEM. AND WE CAN PITCH STORIES, BUT THEY DO FOLLOW US ON ALL OF THESE CHANNELS AND THEY ARE SEARCHING FOR THOSE THINGS.
THEY'RE NOT FACEBOOK GROUPS TO OR THE PUBLIC ONE, SO THEY'RE PICKING UP STORIES AND A LOT OF DIFFERENT WAYS. SO WE USE TWITTER DATA TO TARGET IN THE AREA, BUT THEY ARE GETTING SOURCE OF IT. SORRY THEY ARE GETTING STORIES AND OTHER WAYS. INSTAGRAM IS A GREAT WAY FOR PEOPLE, TOMO. PEOPLE FOLLOW INFLUENCERS AND THEY GET ATTACHED TO THE LIFESTYLE. THEY WANT TO KNOW MORE SO ON THERE, WE DO A LOT OF STORIES. IF WE MEET WITH THE DEPARTMENT, WE MAY SAY, LET'S LET'S TALK. LET'S DO A LITTLE BACK AND FORTH INTERVIEW. LET'S SHOW SOME STUFF AND SHOW MORE OF THAT LIFESTYLE IS THAT PEOPLE CAN SEE SOME MORE BEHIND THE SCENES AND I'VE GOT SOME DEMOGRAPHICS ON THERE. 70% OF OUR AUDIENCE ON INSTAGRAM IS WOMEN ARE LARGEST AGE GROUP. THERE IS THAT 35 TO 40, BUT IT HAS A LOT OF POTENTIAL IF YOU'LL REMEMBER BACK TO THE AUDIENCE LIVE TO REACH THAT YOUNGER AUDIENCE OF 18 TO 29 YEAR OLD 71% OF THEM, USE IT DAILY, SO THAT'S IT. THAT'S A CHANNEL. SPECIFICALLY WHEN WE'RE TALKING WITH OUR PARKS DEPARTMENT, OUR LIBRARY WE'RE GOING. LET'S PUT IT ON INSTAGRAM. LET'S MAKE SURE THAT WE'RE CREATING CONTENT THAT THEY'RE GOING TO SEE. SO WE USE A LOT OF REAL. THERE WERE DIVING INTO THAT REAL ZEHR VERY MUCH LIKE TIC TAC. SOMEONE SOMEONE LIKE ALWAYS TO BE ON TIC TAC. I SAID, LET'S GET REALLY GOOD AT DOING INSTAGRAM, AND THEN WE'LL TALK ABOUT TIC TAC. BECAUSE AGAIN GOING BACK TO THAT AUDIENCE ONE AND THE GROWTH ONE THAT I SHOWED YOU TAKE TALKS NOT NEARLY AS BIG OF A PLATFORM AS INSTAGRAM. SO WHAT IS THIS STRATEGY LOOK LIKE IN ACTION. SO FOR THE BYRON NELSON, THE GOAL FOR THE CITY'S MAIN ACCOUNTS WAS TO TALK ABOUT THE ECONOMIC IMPACT THAT THIS BRINGS TO THE CITY. WHAT SIGNIFICANCE DOES IT HAVE? YOU KNOW, IT'S GONNA HELP WITH OUR TAX BASE. IT'S GOING TO BRING A LOT OF NATIONAL ATTENTION TO OUR COMMUNITY, WHICH HELPS WITH TOURISM. THINGS LIKE THAT. WE REALLY WANTED TO HIGHLIGHT ON THOSE BENEFITS ON BEN SECONDARY TO THAT 18 TO BYRON NELSON SPECIFICALLY ASKED US TO TALK ABOUT ENCOURAGING PEOPLE TO VIEW FROM HOME SINCE THEIR TICKET CAPACITY WAS LIMITED. SO THAT'S WHAT WE DID ON TWITTER. WE RE TWEETED A BUNCH OF STORIES THAT WE WERE MENTIONED IN. WE SHARED ANYTHING WE COULD FIND THAT TALKED ABOUT THE ECONOMIC IMPACT OF THE SIGNIFICANT OF THIS EVENT. MOVING TO KRUG RANCH. WE REALLY TALKED THAT UP BECAUSE THAT WAS THE GOAL THAT WE HAD AS THE CITY. AND WE DID SOME TICKET GIVEAWAYS. WE SHARED SOME DIFFERENT HIGHLIGHTS ABOUT THE EVENT OR SOME PLAYERS. JUSTO ROUND OUT THAT STORY A LITTLE BIT AND ON INSTAGRAM. WE HAD PEOPLE AT THE EVENT, TAKING PICTURES AND SENDING THEM TO ME. I WAS SHARING THOSE ON OUR INSTAGRAM THROUGHOUT THE DAY.
WE DID A LOT OF TICKET GIVEAWAYS THERE AND THE PEOPLE THAT ONE TICKET TOOK PHOTOS TO AGNES AND WE SHARED THOSE UM OTHER DEPARTMENTS IN THE CITY. THEY HAD OTHER GOALS WHEN IT CAME TO THE BYRON NELSON. WHETHER IT WAS TOURISM. WE'RE TALKING ABOUT THE PUBLIC SAFETY AND THINGS LIKE THAT, AND SO THEY WERE SHARING THOSE DIFFERENT THINGS. UM AS A CITY.
WE REALLY HAD TO MAKE SURE THAT WE STAYED IN OUR LANE AND FOCUSED ON THE BENEFITS OF THE BYRON NELSON BEING IN MCKINNEY AND NOT START ACTING LIKE A NEWSCAST OR SPORTSCASTER.
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SOMETHING LIKE THAT. BECAUSE WE'RE TALKING TO THE ENTIRE COMMUNITY ABOUT SOMETHING THAT'S IN MCKINNEY. YES IT'S SIGNIFICANT. AND YES, IT'S POWERFUL, BUT NOT EVERYONE LIKES GOLF, AND WE DON'T WANT TO LOSE OUR FOLLOWERS BECAUSE WE TALK WAY TOO MUCH ABOUT THE DAY TO DAY HAPPENING AT THE BYRON NELSON. AND LOSE TRACK OF THAT IMPORTANT MESSAGE THAT IT'S A GOOD ECONOMIC DRIVER. HERE'S AN EXAMPLE OF SOME OF THE POST THAT WENT OUT DURING THAT WEEKEND THROUGH ALL OF OUR DIFFERENT CHANNELS. WE'VE GOT THE POLICE DEPARTMENT LIBRARY ET C. FIRE DEPARTMENT. CDC THEY ALL HAD DIFFERENT MESSAGING THAT THEY WERE PUTTING OUT AND THEY ALL DID IT IN A SLIGHTLY DIFFERENT WAY. BUT THESE AIR ALMOST ALL EXCLUSIVELY I THINK THESE ARE ALL FROM FACEBOOK, YOU'LL SEE. AND SO WHAT WAS THE RESULT OF ALL OF THAT? WELL, WE HAD REALLY GOOD RESULTS. WE GREW BY 0.4% ARE FOLLOWING OUR OUR IMPRESSIONS WERE UP OVER THE PREVIOUS FEW WEEKS. OUR ENGAGEMENT WAS UP. THAT PROBABLY HAD A LOT TO DO WITH THE TICKET GIVEAWAYS WE DID FOR RESIDENTS SINCE THEY COULDN'T BUY TICKETS. S O WAS SUCCESSFUL. WE DID A GOOD JOB. IN COMPARISON TO THAT THE WINTER STORM YURI WAS ONE WHERE WE SAW A GROWTH OF SEVEN HUNTERS 371% AND OUR FOLLOWERS WITHIN ONE WEEK. WHY? BECAUSE OUR MESSAGING TOUCHED THE HEARTS OF EVERY SINGLE RESIDENT IN MCKENNEY. IT WAS DIRECTLY RELATED TO SOMETHING THEY ABSOLUTELY NEEDED TO KNOW, AND THAT THEY WERE SEARCHING FOR INFORMATION FOR AND WE WERE THE TRUSTED ENTITY TO PROVIDE THEM WITH THAT INFORMATION. OUR ENGAGEMENT WENT UP. IT'S A LITTLE HARD TO SEE ON THERE BECAUSE THAT GREEN COLOR, BUT OUR IMPRESSIONS WENT UP. WANTED OUR ENGAGEMENT INCREASED BY OVER 900% BECAUSE OF THAT, SO VERY, VERY, VERY SIGNIFICANT NUMBERS BECAUSE IT TOUCHED EVERY SINGLE RESIDENT AND MCKENNEY. TOPIC THAT THEY NEEDED TO KNOW ABOUT AND THAT THEY WERE INTERESTED IN KNOWING ABOUT BECAUSE IT WAS IT IMPACTED THEIR DAILY LIVES. SO THEN CITY IS A THIRD PARTY ORGANIZATION. THEY'RE ACTUALLY BASED OUT OF ISRAEL, BUT THEY WORK WITH COMPANIES HERE IN THE U. S. AND I ASKED HIM TO DO ANALYSIS OF US. HOW ARE WE DOING? HOW DO WE COMPARE AGAINST OTHER CITIES ARE SIZE? AND WHAT THEY FOUND WAS SINCE DECEMBER, OUR OFFICIAL CITY CHANNELS HAVE SPURRED 35% OF CITYWIDE DISCOURSE. THAT'S NEARLY THREE TIMES THE AVERAGE OF OTHER CITIES ARE SIDES. THAT WORK WITH THEM. ADDITIONALLY OUR OFFICIAL CITY CHANNELS HAVE BECOME AN INCREASINGLY CENTRAL PART OF MCKINNEY'S ONLINE DISCOURSE. OFFICIAL CHANNELS AVERAGED 32% OF THE MONTHLY DISCOURSE FROM DECEMBER TO FEBRUARY AND INCREASE TO 39% FROM MARCH TO MAY. SO CONTINUALLY GROWING THE POSITIVE SENTIMENT ON OUR CHANNELS EXHIBITED HIGHER LEVELS OF POSITIVE SENTIMENT, SUGGESTING THAT OUR CITY COMMUNICATIONS ARE PARTICULARLY WELL RECEIVED BY THE COMMUNITY. OUR CHANNEL'S GENERATED 14% POSITIVE SENTIMENT DURING THAT PERIOD, ALMOST FIVE TIMES THAT OF OUR. OUR CITIES, OUR SIDE THAT WORK WITH THEM. ANOTHER EXAMPLE IS. THEY LOOKED AT DIFFERENT EVENTS THAT WE DID SO WITH THE 18 T. BYRON NELSON. THEY SAID. IT PRODUCED 80 THE STUFF THAT WE PUT OUT ABOUT THAT EVENT PRODUCED 80% POSITIVE SENTIMENT. AS THE LOCALS SO CELEBRATED THE RETURN OF THE TOURNAMENT AND KIND OF GOING BACK INTO NORMAL, NORMAL LIFE AND EVERYTHING. AND THEN WHEN IT CAME TO ARTS AND BLUE, BECAUSE THAT WAS ANOTHER ONE THAT RECENTLY HAPPENED 70 YEARS 67% OF THE DISCOURSE. UM. ABOUT ARTS AND BLOOM CAME FROM OUR CHANNELS, AND IT YIELDED 40% POSITIVE SENTIMENT. NOW THAT DOESN'T MEAN IT WAS 60% NEGATIVE. THAT MEANS IT COULD HAVE BEEN 3% NEGATIVE. AND THEN THE REST WAS LIKE NEUTRAL PEOPLE TAGGING THEIR FRIENDS IN THE POSTS OR. SHARING IT, NOT NECESSARILY SAYING ANYTHING WHICH WAY NO EXPLANATION POINTS? NO. WOW, THAT'S AWESOME OR THINGS LIKE THAT, SO IT COULD HAVE JUST BEEN NEUTRAL ON YOU'LL SEE THE CITIES THAT THEY COMPARED US TO FORT LAUDERDALE, FLORIDA THEY WILL CHINA NEW GO.THOSE ARE THE CITIES THAT COMPARED US TO. SO ROUNDING THAT ALL LOVE OVERALL.
COLLECTIVELY WE SHARE A LOT OF CONTENT EVERY WEEK JUST ON THE CITY'S MAIN CHANNELS, THOSE FOUR THAT I MENTIONED WE POST 62 TIMES A WEEK. WE POST 181 TIMES A MONTH EASIER NUMBERS FROM APRIL. ON THE 27 CHANNELS COLLECTIVELY THAT WE HAVE NOT INCLUDING YOUTUBE. EVERY WEEK, WE PUT OUT 120 DIFFERENT POSTS WE PUT OUT 715 POSTS A MONTH SO YOU CAN IMAGINE IF SOMEONE FOLLOWED. LET'S SAY ALL OF THOSE CAME FROM THE CITY'S CHANNEL. THAT IS SO MUCH CONTENT GOING OUT THAT SOMEWHAT. NO ONE CAN DIGEST ALL OF THAT. NO ONE CAN TAKE ALL OF THAT IN IF THEY'RE ONLY FOLLOWING ONE ACCOUNT, BUT IF THEY'RE ON LEE INTEREST IN WHAT THE POLICE DEPARTMENT'S DOING THEY CONTROL THE POLICE DEPARTMENT ARE GOING TO SEE MAYBE 15 POST A WEEK.
THAT'S ENOUGH TO DIGEST IN TO GET A GOOD PICTURE ABOUT WHAT'S GOING ON IN THAT DEPARTMENT THAT THEY'RE INTERESTED IN. SO THIS ALLOWS US TO FOCUS ON. THE VALUE THAT WE'RE BRINGING IN OUR CONTENT. THE QUALITY OF OUR CONTENT ON BEING VERY STRATEGIC AND HOW WE PUT OUT THAT MESSAGE,
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AND ONE OF THE MAIN GOALS I SHARED BEFORE WAS THAT SNACK HERBAL CONTENT. OUR HOME BASE.IS OUR CITY WEBSITE. IT'S THE PERMANENT HOUSE FOR INFORMATION WERE KNOWN. I THINK WE'VE WON AWARDS FOR THE TRANSPARENCY THAT WE HAVE ON OUR WEBSITE SO WE COULD PUT PDS EXCEL SHEETS.
POWER POINTS AT FAKE USE SO MUCH DETAILED INFORMATION. AND IT LASTS. IT'S A PERMANENT PLACE FOR US TO HAVE THAT CONTENT WE'VE GOT IF PEOPLE ARE VISITING THOSE PAGES THAT HELPS WITH OUR GOOGLE SEARCH RESULTS, IT'S EASY FOR THEM TO TAKE THAT INFORMATION AND SHARE IT ON OTHER CHANNELS. IN ITS SEARCHABLE THEY CAN GO BACK AND FIND OUT HOW MANY TIMES HAVE YOU GUYS SEEN SOMETHING ON FACEBOOK? AND YOU WANT TO SHARE IT WITH SOMEONE? THE NEXT DAY? YOU COULDN'T FIND THAT POST ANYMORE. SO FRUSTRATING. NOW, IF WE HAVE IN OUR WEBSITE, THEY CAN ALWAYS FIND THAT SO THAT'S WHY WE ALWAYS SAY OUR WEBSITE IS OUR HOME BASE AND. THE AMOUNT OF TIMES THAT I'VE ASKED. SOMEONE SAID, CAN YOU SHOW THIS ON FACEBOOK AND I GO IS IN OUR WEBSITE YET. DID YOU CREATE A CALENDAR ENTRY FOR IT? LET'S MAKE SURE IT'S ON OUR WEBSITE BEFORE WE PUT IT OUT THERE BECAUSE IF SOMEONE CAN'T FIND IT, THE NEXT THING THEY'RE GONNA DO IS WE'RE GONNA GO ON OUR WEBSITE IN SEARCH FOR IT. SO I INVITE YOU GUYS, IF YOU'D LIKE. YOU COULD BE A PART OF MY TEAM. YOU CAN HELP US SHARE THE MCKENNEY MESSAGE OVER THE WEEKEND. ACTUALLY COUNCILMAN FRAZIER AND CITY MANAGER PAUL GRIMES. THEY SENT ME PHOTOS ABOUT WHAT WAS HAPPENING DURING THE WEEKEND, AND I WAS ABLE TO SHARE THOSE ON OUR TWITTER ACCOUNT. SOMETIMES WE SHARE THE PHOTOS. ON MULTIPLE CHANNELS. I SURE THAT VIDEO OF MALEY SINGING ON OUR INSTAGRAM AS WELL AND PEOPLE LOVED IT, AND I ALSO SHOWED IT ON TWITTER.
SOMETIMES YOU GUYS COULD SEND ME SOMETHING AND I GO. WE'VE ALREADY SHARE A LOT ABOUT THAT.
I DON'T REALLY NEED MORE. SO WE MAY NOT SHARE THAT BUT WHEN WE CAN, AND WHEN IT FITS IN WITH THE STRATEGY, I'M MORE THAN HAPPY TO DO THAT, BECAUSE WE CAN'T ALL BE AT ONE PLACE AT ONE TIME, SO IF YOU GUYS WERE THERE. WELCOME THAT, BUT THAT THAT IS THE END OF MY PRESENTATION. DOES ANYONE HAVE ANY QUESTIONS? WELL, WE KIND OF WAIT TO THE END. YEAH. THERE'S SOME PRETTY GOOD PICTURES. I GOT TO SAY. OH, I KNOW MY PHOTOGRAPHER WAS AMAZING. UM.
WE HAD. WE HAD A GREAT CONVERSATION LAST FRIDAY BECAUSE I THINK THE SOMETIMES.
YOU KNOW WHAT? I'M I'M GUILTY OF THIS JUMPING THE GUN. ONE THING AND SAYING I DON'T KNOW WHAT THEY'RE DOING. I THINK WE ALL HAVE THAT. YOU KNOW THAT. WHAT ARE THEY DOING? WELL SHE WENT THROUGH THE YOU KNOW PRETTY MUCH THROUGH. THAT'S NOT EVERYTHING THAT YOU GUYS GOT TO SEE IF WHAT WE'RE DOING AND OBVIOUSLY THERE'S ROOM FOR IMPROVEMENT. THERE'S ALWAYS ROOM FOR IMPROVEMENT. SOCIAL MEDIA, BUT IT'S THE WAY EVERYTHING'S MOVING. IT'S THE NEW TV. UM, I'VE ALWAYS SAID, AND I STARTED ALL THESE PLATFORMS MANY YEARS AGO FOR A COMPANY IN DALLAS FOR A POLICE AGENT. YOU KNOW, THE POLICE ASSOCIATION. ONE OF THE BIGGEST IN STATE OF TEXAS, ONE OF THE BIGGEST NATION AND WE HAD TO REBRAND EVERYTHING AND WHAT WE HAD TO LEARN HOW TO DO IS TO GET YOUNG. AND CITIES HAVE TO DO THE SAME THING. THE ONE SUGGESTION I WOULD HAVE AND I KNOW COCO'S IT HERE AND EVERY EVERYONE'S LISTENING. I WOULD LIKE TO SEE SOMEBODY IN THIS ROOM. WHEN WE'RE DOING STUFF AND NOT MERELY THOMAS, TAKING THE PICTURES OF EVERY PROCLAMATION AND THEN PUTTING OUT THE INFORMATION OF WHAT WE'RE DOING. I DON'T THINK OUR CITY KNOWS WHO OUR CITY COUNCIL PEOPLE ARE. I DEFINITELY KNOW WHOM THEY'RE FULLER IS. BUT IF YOU WENT AND ASKED SOMEBODY WHO YOUR CITY COUNCILMAN ENDS ARE CONSIDERED COUNCILWOMAN IS, THERE IS SAY, I HAVE NO IDEA. THAT'S A COMMON THEME. IT JUST IS, AND I THINK OUR DEPARTMENT HERE COULD DO A GREAT JOB OF SHOWING WHAT WE'RE DOING IN OUR CITY BY US. LET US HELP YOU. WE'VE ALWAYS HEARD TO LET ME HELP YOU. YOU HELP ME DEAL, BUT I THINK WE CAN ALL WORK THIS OUT TOGETHER, AND I WANT TO SEE HIS DOUBLE OUR LIKES ON ALL OF OUR DEALS. I THINK THAT. WE CAN DO SO MUCH BETTER WITH EVERYTHING WE HAVE GOING ON. I WANT TO SEE DEVELOPERS FILL THAT THEY WANT TO BE IN MCKINNEY. I ACTUALLY WENT EVERYONE THAT LOOKS AT OUR PLATFORMS. I WANT THEM TO SAY I WANT TO BE IN MCKINNEY. AND THAT'S THAT'S HOW WE MAKE THE MOVEMENT BECAUSE WE DON'T HAVE A CHANNEL WE'RE BROADCASTING FROM UNLESS YOU'RE WERE RIGHT HERE. BUT THAT'S VERY WRONG. THAT'S WHAT I MEAN. YOU'RE GOING TO GO FIND IT. EVERYONE CONFINED. THIS EVERYONE HAS A SMARTPHONE. THAT'S THE TRUTH.
EVERYONE HAS A SMARTPHONE. AND YOU CAN LOOK AT THIS ALL DAY LONG AND SEE WHAT WE'RE DOING AND SHOW FOLKS THAT MAN. I THINK I REALLY DO WANT TO BE IN THE KIDNEY, AND I THINK THAT'S WHAT WE NEED TO DO A LITTLE BIT BETTER. YOU GUYS DOING A GREAT JOB, NOT SAYING THAT. I'VE LEARNED A LOT FROM YOU AND COKE OVER THE LAST WEEK WHAT YOU GUYS WERE DOING? I JUST THINK WE COULD DO A LOT BETTER AND JUST WITH US HELPING YOU SO BREATHE OUT. TO MEETING. WE'RE GONNA KNOW ABOUT WHERE WE'RE GOING. LIKE OUR FACEBOOK YOU THE CITY OF FACEBOOK AND I SEE FOUR POST ON THE YEAH. NOTHING TALKS ABOUT THE ECONOMIC BENEFITS SO. MM HMM. WE DID
[00:25:19]
CHIRP. WE DID SHARE A PRESS RELEASES ABOUT THAT, AND WE DID SHARE A COUPLE OF ARTICLES, PROBABLY A LITTLE BIT FURTHER BACK WHEN IT WAS FIRST ANNOUNCED THAT WAS COMING HERE AND THEN ON TWITTER IS SPECIFICALLY WHERE WE REALLY TARGETED THAT MESSAGE HARD BECAUSE WE WERE WANTING TO REACH MORE OF THE MEDIA WITH THAT MESSAGE. NO. 100. YEAH.THEY DON'T HAVE TIME FOR FACE, BUT THEY JUST CALL IT WHERE. WAS, TOO THAT YOU GUYS ARE UTILIZING THE STORY'S A WHOLE LOT MORE WHICH I THINK PEOPLE ARE GETTING INTO MORE THAN JUST THE TYPICAL NEWS FEED, SO I DO LIKE THAT ASPECT. MY QUESTION IS, THOUGH, IN TERMS OF ALL BECAUSE DURING THE CAMPAIGN SEASON, IT SEEMED LIKE THERE WAS TONS OF ENGAGEMENTS IN THESE MCKINNEY SPECIFIC FACEBOOK GROUPS. DO YOU INTERACT WITH THE ADMINISTRATORS ON THOSE GROUPS TO MAKE ANNOUNCEMENTS OR. KIND OF FEED INFORMATION THAT WAY OR IS THEIR LIMITATIONS IN TERMS OF WHAT YOU GUYS CAN DO? WE DO HAVE A CITY POLICY THAT IS STRATEGIC AND WHY WE DO THAT. SO ONE OF THE THINGS THAT WE DO IS WE DON'T COMMENT IN THOSE FACEBOOK GROUPS, AND WE DON'T POST IN THOSE AND. WHILE WE DO HAVE RELATIONSHIPS WITH SOME OF THE AD MONS AND WE CAN REACH OUT TO THEM IF WE REALLY NEED TO GET A STORY STRAIGHT OR SOMETHING LIKE THAT. THE MAIN THING IS WE REALLY WANT PEOPLE TO COME TO US FOR THE SOURCE OF INFORMATION FOR THE FAX. DO NOT GO SEARCHING FOR ANSWERS THAT MAKE ANY CARES THERE IN THOSE OTHER FACEBOOK GROUPS BECAUSE. WE DON'T. WE'RE NOT IN THERE IF THEY WANT AN ANSWER FROM A CITY REPRESENTATIVE, THEY SHOULD CONTACT US DIRECTLY OR CONTACT THEIR COUNCIL MEMBER AND THEY CAN GET THAT INFORMATION FROM THE SOURCE VERSUS ASKING THEIR FRIENDS IN A FACEBOOK GROUP WHERE THEY CAN GET ALL SORTS OF MIXTURES OF INFORMATION. THEA OTHER THING IS TO MAKE SURE THAT WE'RE CONSISTENT AND THAT WE ARE RESPONSIVE. WE CANNOT MONITOR EVERY FACEBOOK GROUP.
SOME OF THEM ARE PRIVATE. ON DEF WE START TO START PRESIDENT WHERE WE'RE GONNA RESPOND OR SET THE STORY STRAIGHT ON ONE. WE MISS ONE. WHAT DOES THAT SAY TO THE COMMUNITY? YOU KNOW, IT HURTS OUR TRUST. AND SO WE HAVE A POLICY. WE WILL RESPOND WITHIN 16 HOURS ON OUR CITY'S OFFICIAL CHANNELS. THE LIBRARY PARKS BECAUSE OF THE DIFFERENT PEOPLE THAT WE HAVE MANAGED TO MISS 24 HOURS, BUT WE WILL GET YOU AN ANSWER. TO YOUR RESPONSES, AND THAT'S A PROMISE THAT WE MAKE OUR PRESENCE AND WE AND. I'M PROUD TO SAY THAT WE REACHED THAT MOST OF THE TIME. BUT IF WE'RE IF WE'RE TRYING TO MONITOR ALL OF THESE DIFFERENT GROUPS. IT'S AN IMPOSSIBLE TASK. AND SO WE JUST DON'T WANT TO CREATE THAT EXPECTATION THAT WE CAN'T BE.
JUST EXPAND ON THAT IT'S NOT ABOUT EVEN JUST THE EXPECTATION IS JUST NOT THE RIGHT THING FOR THE CORPORATE ORGANIZATION TO DUES TO START PICKING, WHICH. SOCIAL MEDIA SITES. WE'RE GONNA FAVOR VERSUS THOSE THAT WE WON'T. WE PUT THE INFORMATION OUT. I WILL TELL YOU, THOUGH, THAT WHAT OFTENTIMES WORKS AS A STRATEGY OR HAVE REALLY MORE OF A TACTIC, I SUPPOSE, IS WE'LL PUT IF THERE'S IF THERE'S MISS INFORMATION THAT WHICH HAPPENS. THAT'S PUT OUT THERE ON SOCIAL MEDIA, WE WILL OFTEN TIMES WE'LL PUT A FAKE YOU OR, YOU KNOW, SORT OF A CUBAN A FEATURE ON OUR WEBSITE, WHICH WE HAVE LOTS OF THOSE, OR WE'LL PUT OUT SOME SORT OF INFORMATION AND THEN COUNCIL MEMBERS CAN SHARE THAT. FOR YOUR SOCIAL MEDIA CHANNELS AND SHARE THE LINK AND SAY THE CITY HAS CLARIFIED THIS OR IS POSTED THIS INFORMATION THAT IS AN EFFECTIVE WAY FOR YOU TO BE ABLE TO SHARE THAT WITHOUT US HAVING TO WAIT INTO VARIOUS SOCIAL MEDIA ACCOUNTS THAT WE CAN'T POSSIBLY SQUARE WITH A POLICY THAT WE HAVE. THEA OTHER THING I IT'S AN OBSERVATION IS IT WAS THE DYNAMIC OF SOCIAL MEDIA. WE HAD PROBABLY ABOUT FOUR YEARS AGO, RIGHT AFTER I GOT HERE IN COCOA, AND I WE BROUGHT IN. A GROUP CALLED A TIME THEY WERE.
I THINK THEY WERE PURCHASED BY. THE POCHO. IT WAS IT WAS PETE DEMOCRACY PEAK DEMOCRACY, WHETHER WHAT IT WAS A GREAT CHESS ABOUT THEM WAS THAT WAS GRANTED. KISS THAT PURCHASE.
PICK DEMOCRACY. OPEN GOD PURCHASES AND GO. YEAH SO WHICH WE OPEN GOD WERE A CLIENT OF OPEN GO SO PICK DEMOCRACY HAD A REALLY INTERESTING PLATFORM WHERE WE LITERALLY IT WAS. IT WAS AN EFFORT FOR US, TOO. IT WAS AN ONLINE PLATFORM FOR US, TOO. RIOT INFORMATION AND OFTENTIMES WE CALL IT THOUGH. WHAT IS THE WATER COOLER CHAT OR SOMETHING? IT WAS A RUMOR MILL. WE WANTED TO HEAR THE RUMORS. WE WANTED TO HEAR THEM AND SQUARELY ADDRESSED THEM.
AND WHEN WE LAUNCHED THAT FEATURE, IT WAS EFFECTIVE FOR ABOUT A MONTH AND WE HAD LOTS OF ACTIVITY. AND FRANKLY, PEOPLE, JUST WEEP WEEP AND THEY THANKED US. WE WAIT WITH THE RUMOR OUT. WE TELL PEOPLE WHAT ARE YOU HEARING? TELL US WHAT IT IS. YOU'RE HEARING WE WILL ADDRESS IT AND WE WOULD ADDRESS IT SQUARELY. PEOPLE. THANK US. BUT THEY MIGRATED AWAY FROM IT.
THEY HAD NO INTEREST IN GETTING THE FACTS ANYMORE. I DON'T I DON'T KNOW WHAT IT WAS, BUT THEY JUST STOPPED USING THAT FEATURE. WE'RE GLAD WE OFFERED IT BECAUSE IT WAS AN OPPORTUNITY FOR US TO SORT OF SORT OF SMOKE FOLKS OUT ON THESE ISSUES. BUT I THINK THAT IN MANY RESPECTS PEOPLE ENJOY THE GIVEN. TAKE SOCIAL MEDIA, WHETHER IT'S FACT OR FICTION
[00:30:05]
THAT IS PART OF HUMAN NETWORKING IN THE HUMAN CONDITION. I THOUGHT THAT WAS A FASCINATING AND I HAD WE HAD DONE THE SAME THING IN A PREVIOUS COMMUNITY. SAME EFFECT. SAME EXACT DYNAMIC. PEOPLE APPRECIATED IT, BUT THEN THEY JUST KINDA MIGRATED AWAY BECAUSE MAYBE IT JUST WASN'T VERY INTERESTING. I DON'T KNOW. ANYWAY THEY'RE JUST INTERESTING OBSERVATION. THE DYNAMIC OF SOCIAL MEDIA. YEAH. DID I HEAR MALIA IS BEING FIRED AS THE PHOTOGRAPHER WHEN I HEARD THAT SHE GOT TO START TEXTING ME. SO JUST MAYBE. REPOSITIONED. SO I THINK THERE'S SOME GOOD COMMENTS MADE ABOUT, YOU KNOW, COUNCIL, MAYBE THINGS THAT HAPPEN HERE IN COUNCIL OF NOBODY. BUT HE KNOWS WE DON'T UTILIZE THAT. I KNOW OF ANY OF THE SOCIAL MEDIA PLATFORMS TO GET THAT OUT. WE RELY ON OUR. ARE TAPED AND REBROADCAST OR ACCESSIBLE VIDEO AND PEOPLE DON'T USE THAT. SO AND ONE OF THE THINGS TO JUST THAT WE DISCUSS INTERNALLY AS WE GO. WHICH ONES DO WE PUT OUT? BECAUSE YOU GUYS GO OVER SO MANY DIFFERENT THINGS DURING WORK SESSIONS DURING COUNCIL MEETINGS. DO WE PUT OUT SOMETHING ABOUT EVERY SINGLE ITEM THAT YOU GUYS TALK ABOUT? WHOSE DECISION IS IT? WHICH ONE'S A BIG ONE? WHOSE DECISION IS IT? WHICH ONE'S THE MOST IMPORTANT TO SHARE? IS THAT THE REZONING ONES BECAUSE THE OTHER PART OF IT IS IF WE START TO PICK AND CHOOSE WHICH ONES WE THINK, ARE RESIDENTS GONNA BE MOST INTERESTED IN WE END UP GOING. WELL, WHY DIDN'T YOU SHARE ABOUT THIS ONE? YOU KNOW? WHERE ARE YOU TRYING TO HIDE SOMETHING, AND SO ONE OF THE THINGS THAT WE'VE TALKED ABOUT IS WE GO. YOU KNOW WHAT COMMUNITY IMPACT IS HERE? EVERY SINGLE WEEK. THEY WATCH ONLINE AND THEY DO STORIES ON THE THINGS THAT THEY THINK THEY'RE.COMMUNITY'S MOST INTERESTED IN AND WE AGREED TO TAKE WHEN WE HAVE, LIKE THE PROCLAMATIONS AND WE HAVE THE FOLKS A PEER OF THE BOY SCOUTS. ANYTHING THERE'S NOBODY TAKE. I MEAN, THERE'S LOTS OF TIMES AND ALWAYS EVEN TAKING A PICTURE OF THAT. THE ONLY THE ONLY SIGNIFICANT DATA ON THAT IS ON THE LINE LIVE. THAT'S IT. IT'S OVER WITH. WAS A LOT OF THE PARENTS. THEY DON'T EVEN THEY'RE KIND OF STUNNED. WHEN THEY COME UP HERE THEY DON'T TAKE OR THE GROUP COMES UP. THEN YOU HAVING MOM AND TAKE THE PICTURE, AND SO THAT'S WHAT WE'RE KIND OF TALKING ABOUT. I DON'T WANT TO SEE YES, WE'RE PUTTING IN 60 TOILETS AND THE REC CENTER. BECAUSE MIKE WANTS HIM, YOU KNOW, BUT I THINK THERE'S CERTAIN TOPICS THAT IT'S COMMON SENSE TO KNOW THAT. YEAH THAT NEEDS TO BE THOSE FOLKS DESERVE MORE RECOGNITION THAN THE LIVE STREAM THAT VERY HARD TO FIND FOR A LOT OF PEOPLE. WENDY I DON'T KNOW HOW FOLKS FEEL ABOUT THIS, BUT WE'RE ON THREE DIFFERENT CHANNELS HERE. I WATCHED TWO OF THEM. I'M SITTING UP HERE JUST TO SEE HOW THEY WORK. I DON'T KNOW WHY WE JUST DON'T DO FACEBOOK LIVE. ON JUST PUT THE THING OUT THERE AND JUST BE OVER WITH BECAUSE EVERYONE HAS FACEBOOK AND YOU ALREADY CALLED KING COINED MY TERM. I MAY HAVE TAKEN THAT ONE FOR. BUT I'M JUST I'M JUST THROWING IT OUT THERE. I MEAN, THERE'S WAYS TO MAKE THIS BETTER AND TO MAKE IT MAKE IT MORE. MISSION AND IT'S FREE. YEAH. SO IT'S ALL THE OTHER THINGS. THEY'RE SUBSCRIBE BUBBLE ACCOUNTS. SO THE SAME. IT SEEMS THAT WE HAVE HAD A TARGET OF RECENT. WHO IS THAT? THAT'S WE'VE BEEN HAVING SOME FOLKS MISSED SECRETARY'S OFFICE, TAKE PHOTOS OR JUST A CAMERA FOR THEM IF THEY THINK WE BOUGHT A CAMERA FOR ABOUT THE LAST SIX WEEKS, MAYBE ALL RIGHT. NOTHING WAS POSTED ON THE NEW COUNSEL. THAT'S NOT TRUE. DID POST ABOUT THE NEW COUNSEL, AND I ACTUALLY USE SOME OF THE MAYOR'S PHOTOS BECAUSE THEY WERE REALLY GOOD.
DON'T TWITTER. EXIST. LIKE A FACEBOOK. FACEBOOK. NO, RICK'S JUST WONDERING WHAT THE HELL WE'RE TALKING ABOUT. WHAT A SMART WHAT? MY PHONE ISN'T SMART. ANY OTHER QUESTIONS, SIR. I DO. IT'S WHAT YOU'RE DOING A GREAT JOB. I MEAN, I THINK THERE'S A LOT OF MISCOMMUNICATION WAY DIDN'T KNOW EACH OTHER. WE DIDN'T WE DIDN'T. WE JUST DIDN'T KNOW WHAT'S GOING ON RIGHT NOW. SO THAT'S ALWAYS USUALLY THE FIX WHEN WE FIGURE OUT WHAT'S GOING ON. AND I'M I APPRECIATE ALL THE COMMENTS THAT YOU GUYS MADE. IF YOU WANT MORE PHOTOS OF THE PROCLAMATIONS AND THINGS LIKE THAT. THOSE ARE EASY THINGS THAT WE CAN ADAPT TO IT. WE CAN START DOING SO I APPRECIATE ALL OF THE FEEDBACK. YOU GUYS DID SEND YOU A PICTURE OF WHAT THE GENERAL CITY MANAGER EATS UP HERE. OH DO YOU DON'T TAKE A PICTURE OF ME PRESENTING, THOUGH, DID YOU BECAUSE THAT WOULD HAVE BEEN REALLY GOOD SOCIAL MEDIA CONTENT. THEY DON'T GET A LOT OF ENGAGEMENT. YOU WANT TO SEE SOME ENGAGEMENT REAL PAST. YEAH, ANYTHING ELSE? THANKS SO MUCH FOR THE PRESENTATION OF HIS THROAT. LADIES, ALL RIGHT, COUNCIL
[COUNCIL LIAISON UPDATES REGARDING BOARDS & COMMISSIONS]
LIAISON. UPDATES. ESTHER PHILLIPS IS VERY QUIET TODAY. WE'LL MOVE ON. PHIL JUST DO ANYTHING. I'M NOT. I'M GONNA POINT TO GET WELL THEN YOU ARE DEFINITELY DON'T HAVE MUCH TO[00:35:08]
SAY. THAT'S NO EXCUSE. YEAH WHAT? I WAS LOOKING FOR AN EXCUSE. HI. YOU THINK YOU KNOW ME ANY GOOD? I JUST I GUESS I HAD THE WAY OF THE. THE PARKS AND REC. WE HAVE THE EXTENSION PROJECT THAT MOVING FORWARD AND WE HAD A GREAT MEETING THE OTHER DAY, AND IT'S NICE TO SEE YOU. YOU KNOW, THE ONE THING THAT WAS SAID YEARS AGO. YOU COULD GO ALL THE WAY BACK ON THIS DEAL WHEN GERALYN CHEEVER WAS ON HERE, AND I TOOK HER TOE PLANO TO GO SEE ALL THE REC CENTERS THAT THEY HAD THERE, AND I SHARED THE STORY WITH A LOT OF FOLKS AND I KNOW MY HOUSE KEYS OUT. IN THE AUDIENCE, AND HE HEARD IT TOO. YOU NEVER CAN BUILD THE THING BIG ENOUGH. YOU JUST CAN'T. OR YOU CAN NEVER PUT IT IN THE RIGHT PLACE, NO MATTER WHAT, YOU'RE DOING A CITY PROJECT. IT'S WRONG PLACE. NOT BIG ENOUGH. WHY'D YOU BUILD IT THAT WAY? SO AH, WE ALL MET AS A GROUP, AND IT'S KIND OF A THINK TANK TO WHERE WE'RE GONNA YOU KNOW, THE NEW DESIGN WILL COME OUT AND YOU'LL SEE AN APPROVED AND NEW AND IMPROVED, I GUESS ADDITION. THEO TO APEX. AND SO THAT WAS GONNA TAKE SOME TIME. NO GO FIGURE OUT HOW TO PAY FOR IT. THAT'S WHAT THAT'S THE. IT'S A SMALL THING, THE SMALL DETAILS, BUT I THINK THAT WOULD BE IT WOULD BE EXTRAORDINARY FOR THIS CITY. IT'S ALREADY EXTRAORDINARY WHAT WE HAVE, YOU KNOW, USE IT. IT'S A VERY NICE PROJECT ALREADY, SO JUST AN IMPROVEMENT. AND THEN M. C D. C GREAT MEETING LAST WEEK. WE GOT A LOT OF THINGS IN THE WORKS AND AGAIN. WE'RE COMING TO THE POINT. WHERE HOW DO WE PAY FOR IT? AND. THAT IS A GREAT PROBLEM TO HAVE TO BE HONEST WITH YOU. CAUSE WE HAVE ALL THESE PROJECTS THAT WANNA BE HERE WHEN WE'RE TRYING TO FIGURE OUT HOW TO PAY FOR HIM OR GET A CLOSE UP THESE DEALS SO. THE WAY THE HUGS CAFE WAS NICE STORY AT M C. D. C. YES THAT WAS A GREAT STORY. THEY TOOK A GRANT AND. AND REALLY MADE THE MOST OF IT AND WITH A RETURN BACK, AND YEAH, REALLY GREAT. THOSE ARE THE STORIES THAT YOU LOVE TO SEE YOU LIKE TO SEE THAT RETURN SO GOOD THINGS GOING ON. SO AM I. MET NO. THEIR FENCES. YOUR BATHROOM. THEY DO A GOOD JOB. RIGHT, WELL, WE WILL THEN MOVE[EXECUTIVE SESSION]
INTO EXECUTIVE SESSION IN ACCORDANCE WITH TEXAS GOVERNMENT CODE SECTION 55171 CONSULTATIONS WITH ATTORNEY ON ANY WORK SESSION, SPECIAL SESSION OR REGULAR SESSION AGENDA ITEM REQUIRING CONFIDENTIAL ATTORNEY CLIENT ADVICE NECESSITATED BY THE DELIBERATION OF DISCUSSION, SAID ITEMS. TILL THESE AGREEMENT BY BETWEEN SLC MCKINNEY PARTNERS BILLINGSLEY PARTIES IN THE SAME MCKINNEY. AND SECTION 551. OH, SEVEN TO MUNICIPAL FACILITIES, DELIBERATIONS ABOUT REAL PROPERTY AND 551 I WEIGHT SEVEN DELIBERATION REGARDING ECONOMIC DEVELOPMENT MATTERS. PROJECT BLACK AND ENCORE WEIR CORPORATION. AND THERE WE NO ACTION. HOW WAS THE MEETING? RIGHT? OCEAN CLOSED IN BELIEVING BACK WAS AMAZING. MM.* This transcript was compiled from uncorrected Closed Captioning.