Jan 18, 2022 McKinney Economic Development Corporation on 2022-01-18 08:00 AM

[CALL TO ORDER]

[00:00:06]

THIS IS THE TUESDAY, JANUARY 18TH MONTHLY MEETING OF THE MCKINNEY ECONOMIC DEVELOPMENT CORPORATION. PURSUANT WITH THE. TEXAS GOVERNMENT CODE SECTION 5510002 A QUARTER OF THE CITY COUNCIL MAY BE PRESENT. NO CITY COUNCIL ACTION WILL BE TAKEN. THIS MEETING IS GOING TO BE PRESENTED LIVE. ON CABLE TELEVISION ON SPECTRUM CHANNEL 16 AND 18 T U VERSE CHANNEL 99.

AND FIRST WE WOULD LIKE TO OPEN UP PUBLIC COMMENTS ON ON AGENDA ITEMS. THIS IS FOR NON PUBLIC.

THIS IS FOR NON PUBLIC HEARING AGENDA ITEMS. ANYONE OUT THERE THAT WOULD LIKE TO SPEAK ON OPEN UP THE MEETING. IF NOT AND WE'LL MOVE ON TO CONSENT ISLANDS. THIS PORTION OF THE AGENDA CONSISTS

[CONSENT ITEMS]

[Minutes of the McKinney Economic Development Corporation Meeting of December 21, 2021]

[Board and Liaison Updates Board Chairman City of McKinney Chamber of Commerce Community Development Corporation Visit McKinney]

CONGRATULATIONS TO MR CLOUTIER FOR HIS SPECIAL ELECTION VICTORY . HIS SWEARING IN IS GOING TO BE SCHEDULED FOR NEXT WEEK. A WEEK FROM TODAY WE HAVE A COUNCIL WORK SESSION, WHICH HAVE A COUNCIL SPECIAL MEETING AND HE'LL BE SWORN IN. NBC DID FOR THAT MEETING TONIGHT. TONIGHT'S MEETING WILL BE COUNCILMAN FRED FRAZIER'S LAST MEETING AS A COUNCILMAN. I ALSO WANTED TO WELCOME MS WILLIAMS. WELCOME WE LOOK FORWARD TO WORKING WITH YOU. THERE'S LOTS OF THINGS HAPPENING, AND OBVIOUSLY WITH THE IMMEDIACY IN THE CITYWIDE IN GENERAL WILL TOUCH ON SOME OF THOSE. UM WE KNOW WE HAVEN'T UM , UH, CHAIRMAN. I'M SORRY. THE CHAMBER OF COMMERCE PRESIDENT LISA HERMAN'S GONNA TALK A BIT ABOUT THE LIQUOR ELECTION. SHE'S GOING TO UPDATE YOU ON THAT WE DO HAVE A CITY ROLLING THEIR AND OUR ROLE. IS OF COURSE WE DON'T ADVOCATE FOR THE ELECTION IS ARMY. THE SIGNATURE PETITION IS FINISHED. AH AT ANY EVENT TODAY , BUT THEY WILL PRESENT THOSE IN OUR JOB WILL BE TO CERTIFY THE SIGNATURES. SO WE'RE GOING TO HAVE AN ALL HANDS EFFORT, NOT QUITE ALL HANDS, BUT WE'RE GOING TO HAVE QUITE A FEW OF OUR STAFF MEMBERS. ASSIGNED TO VERIFYING AND VALIDATING THE SIGNATURES TO BE SURE THAT THE THRESHOLD OF SIGNATURES IS REACHED BEFORE WE CAN PLACE IT ON THE BALLOT. IF THEY'RE CERTIFIED WITHIN, BRING IT TO THE CITY COUNCIL, THE CITY

[00:05:02]

ALL RIGHT, SO IT'S ALSO A VERY GOOD DAY TODAY AT THE CHAMBER OF COMMERCE, AS PAUL HAD MENTIONED EARLIER, WE WE'VE REACHED SURPASSED THE NUMBER OF SIGNATURES NEEDED. TO PLACE THE PACKAGE LIQUOR STORE INITIATIVE ON THE BALLOT FOR THE VOTERS IN NOVEMBER. SO WE WILL BE COMING TO CITY HALL TODAY, WITH ABOUT OVER 23,000 VERIFIED SIGNATURES OF REGISTERED VOTERS IN THE CITY OF MCKINNEY. UM WE ONLY NEED 21,847 TO PLACE IT ON THE BALLOT . BUT OF COURSE, WE WANT TO MAKE SURE THAT WE HAVE MORE THAN ENOUGH. TO THE ONES THAT WE'VE VERIFIED AND ANY DUPLICATES HAVE BEEN REMOVED. THE WRONG NUMBER OF SIGNATURES ACTUALLY IS NEAR 40,000. SO IT WAS A LOT OF WORK

[00:10:04]

UM, INITIATIVES SO WE WILL BE PLEASED TO GET THAT. GET THAT. GET THAT GOING AND BRING THOSE CELLS TAX DOLLARS BACK TO MCKENNY AND BACK INTO YOUR YOUR BUDGETS AS YOU ARE DOING GREAT THINGS AND BRINGING BUSINESSES HERE TO MCKINNEY. SO WE'RE EXCITED ABOUT THAT. A COUPLE OF THINGS I WANT TO MAKE SURE WE HAVE ON YOUR CALENDAR WE HAVE ON FEBRUARY 8TH. WE ARE CONDUCTING OUR FIRST CEO SERIES OF THE YEAR AND WILL BE INTERVIEWING DAN TINKER, WHO IS THE PRESIDENT OF SRS. IT WILL ACTUALLY BE A LUNCH INSTEAD OF A BREAKFAST. WE HAVE TO ACCOUNT WORK ACCOMMODATING HIS SCHEDULE. HE'LL BE COMING BACK IN FROM TRAVEL, BUT THOSE ARE ALWAYS A GREAT PROGRAM. UM, IT'S ALL OF IT. A GOOD. BEING ABLE TO INTERVIEW AND LEARN FROM SOME OF THE MOST SUCCESSFUL PEOPLE WITHIN OUR COMMUNITIES, SO IT WILL BE AT SRS IS LOCATION , WHICH, IF YOU HAVEN'T BEEN THERE, THEIR NEW I GUESS IT'S NEW. THEY TOOK OFFICE IN 2020. BUT IN THE CRAIG RANCH CORPORATE CENTER, IT'S A GREAT FACILITY, AND THEY HAVE SOME GREAT MEETING ROOM SPACES. UM WE ALSO ARE WORKING ON OUR NEXT BUSINESS DEVELOPMENT UPDATE. THAT'S GOING TO BE FEBRUARY 3RD AND WE'RE FINALIZING THE DETAILS. WE WERE GOING TO BE HEARING FROM THE CITY MCKENNEY. THERE'S A LOT OF CODE CHANGES AND THINGS THAT ARE HAPPENING WITHIN THE PLANNING DEPARTMENT THAT ARE OF NOTE TO OUR BUSINESSES, PEOPLE MOVING IN HERE, SO A LOT OF UPDATES ON WHERE THEY ARE IN THAT PROCESS.

AND HOPEFULLY SOME UPDATES FROM A D C AS WELL. FROM PETER. AND OF COURSE, YOU KNOW ABOUT FEBRUARY 25TH. IT'S OUR COMMUNITY AWARD CELEBRATION, UM , WILL BE HONORING THE BEST OF THE BEST IN MCKINNEY. OUR THEME THIS YEAR. WE'RE REALLY KIND OF DEVIATING AND TRYING TO HAVE A LOT OF FUN. ESPECIALLY SINCE IT IS OUR FIRST FULLY IN PERSON AWARDS CEREMONY. SO IT IS A KENTUCKY DERBY THEME. SO GET OUT YOUR HATS AND GET READY FOR SOME MINT JULEPS AND WILL BE HAVING A LOT OF FUN TOGETHER, CELEBRATING AND ALSO RECOGNIZING PEOPLE WHO HAVE DONE A LOT OF GREAT THINGS IN MCKINNEY AND THEN THE LAST BUT NOT LEAST. WE HAVE TWO NEW STAFF MEMBERS AT THE CHAMBER, SO HOPEFULLY WE'LL GET TO BE ABLE TO SEE THEM SOON. WE HAVE MELANIE WILLIAMSON. MANY OF YOU MAY KNOW HER. SHE'S BEEN IN MAKENI BEFORE SHE HAS A LEADERSHIP MCKENNEY ALUMNI. UM I THINK SHE MAY HAVE BEEN IN YOUR CLASS, JOE. I THINK SHE WAS IN THE BEST CLASS WASN'T TOO YES.

SO WE'RE REALLY EXCITED TO HAVE HER ON BOARD SHALL BE ACTUALLY THE STAFF LIAISON TO LEADERSHIP, MCKINNEY AS WELL AS MANY OTHER PROGRAMS. AND THEN JORDAN'S TATE HAS ALSO JOINED US AND SHE'S OUR NEW COMMUNICATIONS DIRECTOR SO EXCITED TO HAVE A GREAT TALENT ON OUR TEAM AS WE MOVE FORWARD IN 2022. AND I WILL TAKE NOTE THAT I DIDN'T REALIZE THERE WAS A G WHIZ CATEGORY THAT I NEED TO ADD TO MY UPDATE. SO I APOLOGIZE , BUT I WILL COME UP WITH SOMETHING. THAT'S GEE WHIZ, UM, STANDARD FOR OUR NEXT UPDATE WITH THAT'LL STAND FOR ANY QUESTIONS. SO LISA OH, WOW. I PROBABLY SHOULD HAVE ASKED PAUL THIS QUESTION. SO WHEN WILL WE ACTUALLY HABIT OFFICIAL FROM THE CITY. HOW LONG WILL IT TAKE TO VALIDATE A GOOD QUESTION? I DON'T KNOW HOW LONG IT'S GOING TO TAKE THE CITY SECRETARY'S OFFICE. IT'S A LOT OF SIGNATURES. TYPICALLY IT'S GOING TO TAKE 2 TO 3 WEEKS. WE ALLOCATE A CERTAIN AMOUNT OF TIME FOR THE ACTUAL CERTIFICATION AND THEN KIND OF REVIEW. WE INTEND TO PRESENT IT TO THE COUNCIL ON FEBRUARY 15TH.

THE COUNCIL WILL CALL THE ELECTION ON FEBRUARY 15TH. THANKS. THAT'S GOOD INFORMATION . I DIDN'T KNOW THE ANSWER ANY OTHER QUESTIONS. LISA I JUST WANT TO THANK YOU. THE CHAMBER.

YOUR BOARD. UM YOU KNOW, IT'S AN AWESOME PARTNERSHIP TO SEE THE CHAMBER THAT DOESN'T REALLY BENEFIT FROM SALES TAX. TO GO OUT, RAISED HUNDREDS OF THOUSANDS OF DOLLARS TO MAKE THIS HAPPEN, AND THAT'S GOING TO BE TREMENDOUS BENEFIT TO THE E D. C. C. D. C IN THE CITY. SO THANKS FOR YOUR DEDICATION TO GETTING US HERE. THANK YOU. THANK YOU. RIGHT. THANKS. THANK YOU. THANKS FOR COMMUNITY DEVELOPMENT. CINDY. MORNINGTON. GOOD MORNING. GOOD MORNING, MR

[00:15:12]

JUST WANT TO HIT SEVERAL HIGHLIGHTS. OUR MEETING ISN'T UNTIL NEXT WEEK ON THE 27TH. AND AT THAT TIME WE WILL HAVE PUBLIC HEARINGS ON SEVEN PROJECT GRANTS PROJECT GRANT APPLICATIONS THAT WERE SUBMITTED TO CDC. AND IT'S A REALLY DIVERSE GROUP OF APPLICANTS. SO BE INTERESTING TO HEAR A DISTANT INFORMATION ON THOSE LAST MONTH. WE HAD 13 PROMOTIONAL GRANT APPLICATIONS PRESENTED TO THE BOARD THOSE WILL BE ACTED UPON AT NEXT WEEK'S MEETING. AND. I GUESS IT'S BOTH GOOD AND BAD. THE AMOUNT REQUESTED EXCEEDS WHAT WE CAN FULLY FUND. SO THE REASON DIFFICULT DECISIONS FOR THE BOARD TO MAKE ON THAT FRONT. WE'RE CURRENTLY ACCEPTING RETAIL DEVELOPMENT INFRASTRUCTURE GRANTS, AND WE DID MAKE ONE CHANGE TO THE GRANT PROGRAM. UM, THIS WAS A PROGRAM THAT WAS CREATED PRIMARILY TO SUPPORT. LANDMARK BUSINESS, WHICH IS DEFINED AS IN THE CULTURAL DISTRICT, HISTORIC BUILDINGS AND THEN GATEWAYS INTO THE CITY. WE RECOGNIZE THAT ONE OF THE CHALLENGES FACING BUSINESS OWNERS DOWNTOWN ESPECIALLY IS UPGRADED FIRE SUPPRESSION SYSTEM , SO WE HAVE ADDED THAT TO THIS GRANT PROGRAM. IT IS A MATCHING PROGRAM. 25,000 IS THE MAXIMUM AMOUNT THAT CAN BE AWARDED AND HIS PAINT ON A REIMBURSEMENT BASIS IF IT GRANTS APPROVED AND THEN THE LAST THING I'LL MENTION IS A NUMBER OF YOU WERE THE TAPS GROUNDBREAKING AND WEEKEND GO FRIDAY, SO THINGS ARE MOVING FORWARD ON THAT FRONT AND PERMITS ARE BEING SECURED TO MOBILIZE ON SITE IN THE VERY NEAR FUTURE, SO WE'RE EXCITED ABOUT THAT MOVING FORWARD. AND I'M HAPPY TO STAND FOR ANY QUESTIONS. YOU KNOW, JUST ONE ON THE GRANT PROGRAM. SO YOU SAID GATEWAYS INTO THE DOWNTOWN AREA, SO THEY'RE JUST DOES THAT MEAN EVERYTHING ON 75 GOING INTO? OR 1 21? JUST THAT WORD FOR THE GATEWAYS? IT'S THOSE INTERSECTIONS THAT WOULD BE TARGETS FOR REDEVELOPMENT. SO IF YOU THINK ABOUT VIRGINIA AND 75 GOING UP THAT CORRIDOR ALONG 3 80 ALONG HIGHWAY FIVE, SO IT'S FOR THOSE AREAS. AS OPPOSED TO A RELATIVELY NEW CONSTRUCTION. THANK YOU ANY QUESTIONS? EXTENDED. VISIT MCKINNEY. MARIA GOOD MORNING. YES I GO BY MARIE FRANCES NOW AND THEN. AND WHEN YOU SAY THAT I KNOW I'M IN TROUBLE. OKAY MARIE? YES GOOD MORNING, EVERYONE, AND IT'S AN HONOR TO BE HERE TODAY WITH YOU.

WELCOME JULIE. WE'RE BOTH NEW, SO WE'LL JUST LEARN THIS WEEKEND WELCOME. UM VERY BRIEF. I WANTED TO LET YOU KNOW THAT THE NC DOUBLE A DIVISION TWO IS OVER. AND IT WAS ANOTHER SUCCESS, EVEN THOUGH WE HAD A LOT OF COVID RESTRICTIONS. THAT WE DID HONOR TO KEEP THOSE TEAMS SAFE AND HAVE THEM ENJOY COMING TO A CITY THAT THEY KNOW PUTS THEIR NEEDS. FIRST WE LOOK FORWARD TO WORKING WITH HIM AGAIN NEXT YEAR. OUR HOTELS AND RESTAURANTS DO REALLY GREAT BUSINESS. THE FINAL MEMBERS ARE NOT IN YET, BUT WE'LL SHARE THOSE WITH YOU AS SOON AS WE HAVE THEM. SO OUR NEXT BIG ONE COMING UP IS DRUMLINE AND THEY ARE BOOKED AND DEFINITELY GOING TO BE HERE IN JULY. I BELIEVE WE HAVE JULY 24TH THROUGH THE 26. AND AGAIN, WE WILL ENJOY HAVING THEM AT TOPS. THERE WILL BE A LOT OF FUN EVENTS AND WE TRUST COVID WILL BE SO FAR DOWN BY THEN THAT WILL BE ABLE TO GET UP CLOSE AND PERSONAL WITH THEM. ENJOY. ALL OF THE FUN EVENTS THAT WE LIKE TO PARTICIPATE IN. IN ADDITION, I'D LIKE YOU TO KNOW THAT EVEN IN THE WORST OF TIMES, WE'RE MAKING THE BEST OF THINGS. WE HAVE SECURED THREE PIECES OF BUSINESS. TWO OF THEM ARE REPEAT, WHICH AS THE SALES PERSON. THAT TO ME IS THE GREATEST SIGN OF SUCCESS. I CAN BOOK A PIECE OF BUSINESS, BUT IF THEY DON'T COME BACK, I'M NOT SURE THAT MARGIN OF SUCCESS. BUT WE DO HAVE FOR THE FIRST TIME COMING. THE MANUFACTURERS ALLIANCE FOR PRODUCTIVITY AND INCENTIVE. THAT'S A LOT, BUT THEY ARE A COMPANY BASED IN VIRGINIA. AND THEY ARE GOING TO BE COMING TO MCKINNEY AND THEIR EVENT WILL BE AT ENCORE THAT HAS A COMPANY BASED HERE IN MCKINNEY. SO WE'RE VERY PLEASED TO HAVE THEM. WE HAVE THE PICKLE BALL CHAMPIONSHIPS. THEY'RE GOING TO COME BACK. THAT'S A BIG PIECE OF BUSINESS FOR US, AND THEN WE HAVE THE TEXAS INDIAN

[00:20:02]

JUST THE OTHER QUESTIONS. NO, THANK YOU. THANK YOU. NEXT WE HAVE 22-0 TO 9 CONSIDER

[Consider/Discuss MEDC Monthly Organizational Report]

FOR WALTER JOANNE, WHO'S GOING TO KEEP THE TRAINS RUNNING ON TIME AROUND HERE. GOOD QUESTION.

BUT WE WILL BE LOOKING TO FILL THAT POSITION AS WELL. POSSIBLE. UM AND THEN JUST A ANOTHER ANNOUNCEMENT. ABBY IS ON KIND OF A THREE WEEK OF VACATION. SHE HAD HER SECOND GRANDCHILD. SHE'S OUT IN CALIFORNIA, ENJOYING BEING WITH HER, HER NEW GRAND BABY AND IT IS A WHAT? JUST.

REALLY HAPPY, RIGHT? YES SUCH AN EXCITING THING. NOW I ASSUMED HAVE GRANDCHILDREN A LONG WAYS AWAY FROM THEM. BUT BUT THAT'S THAT'S ALL. I HAVE AN ADDITIONAL REPORT. THANK YOU. ALL RIGHT.

ANY QUESTIONS FOR PETER? WORSE. ALRIGHT SECTION 22.30 CONSIDER DISCUSSED AT 2021. AND YOU'LL

[Consider/Discuss 2021 Annual Key Performance Indicators]

UM WE STRIVE TO MEET ALL THOSE TARGETS, BUT A LOT OF THEM ARE ALSO KIND OF A SCIENTIFIC PROCESS. YOU KNOW, IN THE LAST THREE YEARS, WE'VE BEEN EXPLORING OUR NEW STRATEGY FOR BUSINESS RECRUITMENT AND DEVELOPMENT. AND SO WHEN YOU'RE ENTERING INTO A NEW STRATEGY, YOU HAVE TO DEVELOP NEW PERFORMANCE INDICATORS. SO AS WE'RE GOING ALONG, WE'RE SETTING TARGETS AND WE'RE SEEING IF THOSE ARE OBJECTIVELY MEET ABLE . AND HOW DO WE ACTUALLY MEASURE THOSE? SO YOU'LL SEE IN MOST OF OUR CATEGORIES. WE DID MEET OUR PERFORMANCE EXPECTATIONS.

EXPERTS UH, PERFORMANCE INDICATOR AND THEN OTHER CATEGORIES. WE DID NOT AND THAT'S NOT A RELATIVE MEASURE OF OUR SUCCESS IS JUST A MEASURE OF OUR PERFORMANCE. SETTING IF WE MEET ALL OF THEM VERY EASILY. OBVIOUSLY WE SET OUR INDICATORS TOO LOW, AND WE NEED TO ADJUST THOSE FOR NEXT YEAR IF WE MISS ONE BY A GROSS AMOUNT, OBVIOUSLY THAT WE NEED TO LOOK INTO WELL,

[00:25:05]

WE DID MEET ALL THREE OF OUR KPS FOR BUSINESS ATTRACTION. THOSE WERE MAINTAINED AN ACTUAL ACTIVE PROJECT PIPELINE OF 20 PROJECTS NOR THAN 40% BEING INNOVATION FUND PROJECTS. THE FINAL NUMBER FOR THAT WAS THROUGHOUT THE YEAR WE HAD BETWEEN 20 AND 36 AVERAGE PROJECTS. WE ENDED THE YEAR AT 20 AS WE CLOSED OUT 16 IN THIS PROJECTS AS EITHER WON OR LOST THROUGHOUT THE YEAR. AND THEN FROM THAT ONLY 35% OF PROJECTS WHERE INNOVATION FUND PROJECTS SO WE DIDN'T MEET THAT K P AH, KEEP YOUR NUMBER TWO WAS HOST AT LEAST TWO FAMILIARIZATION TOURS. AND FOR THOSE, UM, THAT MIGHT BE LISTENING. A FILM FAMILIARIZATION TOUR IS WHERE WE HOST A EITHER SITES, LECTURE GROUP OR REAL ESTATE GROUP OR OR A CLIENT ON A PERSONALIZED TOUR OF THE CITY TO SHOW THEM THE DIFFERENT ASSETS AND OPPORTUNITIES THAT WE HAVE TO OFFER THEM FROM A RELOCATION OR EXPANSION PERSPECTIVE. UM WE COMPLETED FOUR FAMILIARIZATION TOURS. ONE OF THEM BEING WE BROUGHT IN A GROUP OF SITE SELECTORS TO ATTEND THE EIGHTIES BAR NELSON GOLF TOURNAMENT, WHICH WAS A VERY SUCCESSFUL EVENT AND GENERATED A LOT OF INTEREST FOR THE CITY AS WELL AS WE BROUGHT IN SEVERAL SITES, SELECTOR CONSULTANTS FROM THE SITE SELECTORS GROUP. WHICH IS LOCAL HERE IN DALLAS, AND THEN WE ALSO DID TO CONFIDENTIAL PROJECT TOWARDS FORSYTE SOLDIERS COMING IN FOR SPECIFIC PROJECTS TO LOOK AT DIFFERENT PROPERTIES AND OPPORTUNITIES WITHIN THE CITY. UM, OUR THIRD COPY. MUST PARTICIPATE IN A MINIMUM OF FIVE INDUSTRY TRADE SHOWS IN MISSIONS AND WE GREATLY EXCEEDED THAT. UM K P WE PARTICIPATED IN PROBABLY MORE THAN 50 15 YEAR OLD. 12 WE'VE PARTICIPATED IN 12 DIFFERENT CYCLE EXCITES SECTORS. EVENTS AND TRENCHES AND MISSIONS . SO FROM A BUSINESS ATTRACTION , POINT OF VIEW, WE MET ALL OF OUR COPIES FOR THE YEAR.

MARKETING, SOCIAL MEDIA AND WEBSITE. UM, WE COMPLETED WE'LL SAY. 1.5 OF FOUR SO AND SO LOOKING AT THAT MARKETING HAS BEEN SOMETHING THAT WE HAVE BEEN IN TRANSITION WITH OVER 2021 WE FORMALLY KIND OF. BROKE OUR COUNTRY ARE ENDED OUR CONTRACT WITH OUR MARKETING AGENCY THAT WAS PROVIDING A LOT OF SERVICES AT THE KIND OF MID YEAR MARK. AND WE'VE BEEN ENDEAVORING TO HIRE IN HOUSE MARKETING DIRECTOR TO WHICH WE HAVE NOT BEEN ABLE TO HIRE THE PROPER PERSON YET, SO WE'RE STILL SEARCHING FOR A MARKETING DIRECTOR. BUT UM OUR FIRST KPI WAS LAUNCHED A MINIMUM OF FIVE TARGETED MARKETING CAMPAIGNS. WE DID COMPLETE THAT OBJECTIVE WITH A LOT OF OUR DIGITAL MARKETING CAMPAIGNS INDICATED IN THE REPORT. UM MAINTAIN KPI TWO WAS MAINTAINED A 40% OPEN RATE FOR ALL MARKETING AUTOMATION CAMPAIGNS, SO THAT'S ALL OF THE DIFFERENT TYPES OF MARKETING INITIATIVES THAT WE SENT OUT. WE SEEK TO HAVE A 40% OPEN RATE, WHICH MEANS 40% OF THE AUDIENCE THAT WE SEND IT TO ACTUALLY OPENS. IT READS IT ENGAGES WITH IT. THIS WAS A VERY NARROW MESS. WE'RE AT 38.24. SO TECHNICALLY, THAT'S A NO. BUT IF WE WERE TO ROUND UP, WE GOT IT. BUT THE NUMBERS ARE THE NUMBERS. SO THAT'S A NEAR MISS ON THE MARKETING AUTOMATION CAMPAIGN, BUT I THINK THAT'S STILL A RELATIVELY GOOD TARGET. LUNCH AT LEAST FIVE TARTED INDUSTRY NEWSLETTERS. WE DID NOT ACHIEVE THAT GOAL. WE LAUNCHED TWO DIFFERENT INDUSTRY NEWSLETTERS IN ADDITION TO OUR BROKERS AND COMMUNITY NEWSLETTERS. THOSE TARGETED ONES ARE DIFFERENT THAN THE TWO MAIN CAMPAIGNS THAT WE RUN FROM A COMMUNITY NEWSLETTER IN A BROKER'S NEWSLETTER. SO WE WERE ONLY ABLE TO LAUNCH. UM TWO OF THOSE THIS YEAR. AND THEY'RE AN INCREASE CONSUMER ORGANIC ENGAGEMENT ON MARKETING PLATFORMS BY 5% OVER THE NATIONAL INDUSTRY AVERAGE. WE PUT THIS ONE AS UNKNOWN AND THIS IS ACTUALLY A K P METRIC THAT

[00:30:02]

BUT THAT WAS A VERY IMPORTANT BUSINESS INTELLIGENCE 10.2 TO MEET KPI. NUMBER TWO IS COMPLETE TO COMPARATIVE ANALYSIS STUDIES WERE TARGETED MARKETS, KPL NUMBER THREE WAS COMPLETE TO COMPETITIVE MARKET STUDIES. SO E BEING COMPARATIVE VERSUS COMPETITIVE, SO ONE MARKETS THAT ARE LIKE MCKENNEY AND TWO COMPETITIVE MARKETS THAT WE'VE ACTUALLY COMPETED AGAINST, AND WE FIND THAT DATA THROUGH WHEN WE GET OUR FPS IN. THAT ARE OF A COMPETITIVE NATURE. UM SOMETIMES NOT ALL THE TIMES. WE WILL KNOW WHO ARE COMPETING LOCATIONS ARE AND SO IF A NEW LOCATION IS IDENTIFIED THROUGH AN RFP THAT IS IDENTIFIED AS A COMPETITIVE WHILE IT'S US VERSUS THEM, IT'S MCKINNEY OR THESE OTHER LOCATIONS. WE WILL. THAT'S HOW WE WILL TRIGGER DOING IT.

COMPETITIVE MARKET STUDY WITH THAT ADDITIONAL LOCATION, SO WE KNOW KIND OF WHAT THE PLAYING FIELD LOOKS LIKE FOR HOW WE'RE GOING TO PHRASE OUR OFFER WHAT THEY HAVE TO OFFER VERSUS WHAT WE HAVE TO OFFER. SO WE MET BOTH OF THOSE. ACTUALLY, WE COMPLETED NINE DIFFERENT. COMPETITIVE MARKET STUDIES. SO WE GREATLY EXCEEDED THAT. AND THEN K P FOUR IS JUST KIND OF A UPDATE OF OUR FAST FACTS ON THE WEBSITE BY THE END OF THE FIRST QUARTER EACH YEAR, SO THAT OUR INFORMATION OUR WEBSITE REMAINS RELEVANT FOR PEOPLE LOOKING TO DOWNLOAD INFORMATION ABOUT THE CITY, SO WE COMPLETED ALL ON ALL FOUR OF THOSE THEN MOVING ON TO LEAD AND BY THE WAY, IF ANYBODY HAS ANY QUESTIONS OR COMMENTS DURING, PLEASE ALASKA. MOVING ON TO NUMBER FOUR BEING LEAD GENERATION SO LEAD GENERATION. THIS IS KIND OF OUR OUTBOUND RECRUITMENT ARM. SO WE LOOK TO KEEP YOUR WAS GENERATED AT LEAST 10. NATIONAL INTERNET INTERNATIONAL PROJECT LEADS WE WERE ABLE TO DEFINITELY MET. THE 10 THERE, UM. K P. R, TO STAND UP FOR QUARTERLY NEWSLETTERS TO BROKERS AND SITE SELECTORS. THIS IS THE ONLY ONE THAT WE MISSED. AND AGAIN. THIS IS A FUNCTION OF , UM DURING OUR THIRD QUARTER WAS WHEN WE TRANSITIONED AWAY FROM THE AGENCY AND WE'RE LOOKING TO HIRE SOMEBODY THOUGHT WE WOULD BRING SOMEONE ON FAIRLY QUICKLY. AND WE HAVE YET TO BRING THAT PERSON ON SO JUST KIND OF THROUGH THE TRANSITION OF THE THIRD QUARTER NEWSLETTER WAS NOT SENT OUT FOR EITHER BROKERS OR COMMUNITY. WE DID LAUNCH A COMMUNITY SURVEY DURING

[00:35:01]

NEWSLETTERS WE DID THREE FOR EACH CATEGORY. AND THEN PARTICIPATE IN A MINIMUM OF FIVE LOCAL BROKERS OR SITE SELECTORS EVENTS. WE DID THAT. WE ACTUALLY PARTICIPATED IN A TOTAL OF 17 SITE SELECTOR EVENTS AND 53 LOCAL BROKERS EVENTS. THESE ARE SOME OF THE HIGHLIGHTS OF SOME OF THE MORE PROMINENT EVENTS THAT WE ATTENDED. UM OBVIOUSLY HOSTING OUR ANNUAL BUSINESS REAL ESTATE CONFERENCE HERE IN MCKINNEY AT THE SHERIDAN, WHICH UM. EVERY YEAR THAT WE'VE HOSTED THE BUSINESS EVENT IN MCKINNEY, IT HAS BEEN THE RECORD SETTING ATTENDANCE FOR ALL OF THE BUSINESS EVENTS FOR THAT YEAR. THIS YEAR BEING THE EXCEPTION, IT WAS ONLY SLIGHTLY OVER 200 PEOPLE THIS YEAR. BUT BECAUSE OF COVID PEOPLE ARE ARE NOT COMING TO IN PERSON EVENTS AS MUCH BUT EVEN AT THE BELIEVES IN THE TWO TWENTIES THAT WAS STILL THE HIGHEST ATTENDED. EVENT OF ALL THE BUSINESS IS NOW EVENTS THAT YEAR, SO WE STILL HAVE KIND OF KEPT OUR WE'RE THE REIGNING CHAMPIONS OF THE ATTENDANCE FOR BUSINESS. UM ANOTHER GREAT EVENT THAT WE WERE ABLE TO HOST IN A NEW EVENT FOR THIS YEAR WAS THE NAT CAR ANNUAL GOLF TOURNAMENT. AND WHY? WHY WOULD I MENTION A GOLF TOURNAMENT? WELL, THIS ONE HAD HAD A KIND OF A VERY SPECIFIC IMPACT IN MCKINNEY. SO WHAT NAT CAR DOES WITH THEIR ANNUAL GOLF TOURNAMENT IS IT'S A CHARITY GOLF TOURNAMENT AND WHATEVER THE HOST CITY IS FOR THAT CAR, THEY PICK FIVE LOCAL CHARITIES WITHIN THE CITY. AND DONATE ALL THE PROCEEDS ALL THEIR CHARITABLE PROCEEDS TO THOSE FIVE ORGANIZATIONS IN THE CITY. SO FIVE OF OUR LOCAL NONPROFITS AND MCKINNEY RECEIVED FUNDS THIS YEAR. FROM OUR EFFORTS AT BRINGING THE NECK CARDINAL TOURNAMENT TO THE CITY , AND ACTUALLY, THEY HAD SUCH A SUCCESSFUL EVENT THEY WERE ABLE TO GIVE THEM MORE THAN THE AMOUNT THAT THEY HAD PROGRAMMED TO GIVE EACH CHARITY BECAUSE THEY HAD RAISED SO MUCH MONEY BY BEING IN MCKINNEY. AND THEY HAVE AGREED TO COME HERE NEXT YEAR AS WELL. SO THAT WAS THAT WAS A GREAT EVENT THAT GOT US EXPOSURE TO THE BROKERAGE NETWORK THROUGH THAT CAR, BUT ALSO PROVIDED A BENEFIT TO OUR COMMUNITY AS WELL. SO I WANTED TO HIGHLIGHT THAT ONE. MOVING ON TO INFRASTRUCTURE DEVELOPMENT. SO, UM, THIS IS OUR EFFORTS IN HARDENING OUR TECH INFRASTRUCTURE FOR THE CITY. UMD WIRELESS COVERAGE IN THE CITY OF MCKINNEY. WE PUT THIS AS ONGOING INSTEAD OF MET BECAUSE THIS IS AN ONGOING INITIATIVE. UM, WELL, I DON'T THINK ANY CITY ANYWHERE WILL SAY THAT. WE'RE DONE. WE WERE AT THE HIGHEST WIRELESS CAPABILITY THAT WE HAVE FOR ALL RESIDENTS FOR ALL PROVIDERS. SO AGAIN, THIS IS ONE THAT WE CHOSE TO JUST SAY IS AN ONGOING EFFORT INSTEAD OF ONE THAT WE MET AND SOMETHING THAT WE'RE WE LOOK TO REDEFINE 2022 KPS BECAUSE THAT'S NOT REALLY A YES, WE DID IT OR YES OR NO. THAT'S AN ONGOING IMPROVEMENT THAT WE'RE LOOKING TO DO. UM, YOUR REAR KPI TO COMPLETE AT LEAST TWO TECHNOLOGY PILOT PROJECTS AND KPI THREE COMPLETE AT LEAST TWO WIRELESS INFRASTRUCTURE PLANS FOR GREENFIELD DEVELOPMENT. UM WE MEET WE MET BOTH OF THOSE GOALS . PROJECT ONE AND PROJECT TO FOR THE TECHNOLOGY TO PILOT PROJECTS ARE THE FIBER INFRASTRUCTURE AND UM SMALL CELL NETWORK FOR DISTRICT 1 21 AND ALSO FOR THE CORE FIVE INDUSTRIAL PARKS THAT WE HAVE BOTH A MIX EAST DEVELOPMENT PARK AND A INDUSTRIAL PARK THAT WE'VE BEEN ABLE TO ENGAGE FOR. ADVANCED FIBER AND SMALL CELL DEPLOYMENT. AND THEN ARE TOO UM. GREENFIELD PROJECTS GREENFIELD BEING A UNDEVELOPED SITES, SO BASICALLY RAUL AND WE HAVE TWO PLANS IN PLACE. SO DISTRICT ONE TIME LISTED THERE AGAIN BECAUSE BEFORE DISTRICT 1 21 HAD STARTED CONSTRUCTION THIS YEAR, THAT WAS ONE OF OUR GREENFIELD. PLANS FOR DEPLOYMENT OF THIS NETWORK. WE ACTUALLY GOT TO REALIZE IT BOTH WE HAD WE GOT TO DO THE GREENFIELD PLAN AND ACTUALLY SEE IT COME TO FRUITION, WITH CONSTRUCTION, STARTING ON THE NEW KAIZEN BUILDING IN THE WHOLE DISTRICT 1 21 DEVELOPMENT SO THAT PROJECT KIND OF HIT TWO COPIES. AND THEN, UM ARE OTHER GREENFIELD DEPLOYMENT IS PUT AS A CONFIDENTIAL PROJECT THAT IS CURRENTLY A PROJECT WE'RE WORKING ON. WE HAVE THE PLAN IN PLACE FOR A PROPOSED DEVELOPMENT PROJECT ON A PIECE OF LAND AT 1 21, BUT IT STILL IS. CONFIDENTIAL PROJECT. FROM A COMMERCIAL TAX BASE PERSPECTIVE.

KPS SIX. SO HAVE AN ACTIVE CAPITAL INVESTMENT PIPELINE OF 200 MILLION FROM ANY IMMEDIACY

[00:40:01]

EXCEEDED BY A LOT ALMOST DOUBLE SO WE DEFINITELY MET BOTH OF THESE COPIES FOR, UM, COMMERCIAL TAX INVESTMENT. THEN FINALLY, BUSINESS RETENTION AND EXPANSION. UM, THIS. THIS IS PROBABLY THE COPY THAT SHOWS THE WORST, BUT IT'S PROBABLY ONE OF OUR BIGGEST AREAS OF FOCUS FOR 2022. WE. WRONG REPOSITIONED MADISON CLARK WITHIN THE ORGANIZATION TO OUR VERY MANAGER FROM A PROJECT MANAGER AND ABOUT MID YEAR AND SHE HAS COME UP WITH SOMETHING TASTIC. STRATEGIC OBJECTIVES FOR B R E MOVING FORWARD. AND A LOT OF WHAT WE WERE LOOKING TO DO WAS YOU KNOW WHAT I WANT TO BLAME COVID, BUT A LOT OF LOT OF OUR KPS WERE CENTERED AROUND IN PERSON MEETINGS. PART DOING COMMUNITY FORUMS THAT WE WERE NOT ABLE TO DO BECAUSE OF PUBLIC GATHERING.

UM SO WE'VE KIND OF REPOSITION SOME OF OUR KPS FOR 2022 TO ACCOMMODATE FOR SOME OF THOSE, SO IT DOESN'T LOOK LIKE WE MISSED ALL OF OUR OBJECTIVES, BUT EVEN THOUGH THE COPIES SAY THAT WE DIDN'T REALLY MEET ANY OF THEM. I THINK WE'VE HAD SOME GREAT PROGRESS AND B R E AND WILL NEXT YEAR WE'LL HAVE SOME REALLY OUTSTANDING THINGS ARE PRESENT. BUT AGAIN KEEP YOU ONE VISIT AT LEAST 100 MCKINNEY BUSINESSES ANNUALLY. THIS DOVETAILS RIGHT INTO OUR BUSINESS INTELLIGENCE COPY THAT HELPED IDENTIFY HOW MANY COMPANIES DO WE HAVE THAT WE COULD VISIT AND IF WE'VE IDENTIFIED THAT THERE'S 95. THERE'S OBVIOUSLY NO WAY THAT WE CAN MEET THIS KPI. IF THERE'S IF WE VISITED ALL 95. WE WOULD STILL MR K P. SO WE'VE ADJUSTED THAT ACCORDINGLY. BUT WE DID ACCOMPLISH 45 VISITS THROUGHOUT THE YEAR. AND THEN ENGAGE EMPLOYERS AT LEAST THREE TIMES PER YEAR AGAIN ENGAGING WITH EMPLOYERS ON AN ANNUAL BASIS IS HARD ENOUGH IT ALONE THREE TIMES WITH THE TOP 10. AND WHAT WE FOUND FROM FEEDBACK IN. IT'S NOT A UM WE DON'T LOOK AT LOOK AT THE EMPLOYER FEEDBACK TO THIS AS A NEGATIVE, BUT A LOT OF OUR TOP EMPLOYERS. WHEN WE'VE REACHED OUT TO THEM, THEY MORE THAN HAPPY TO MEET WITH US ONCE A YEAR JUST TO GET A CHECK UP. BUT WHEN WE SAY WE'D LIKE TO COME BACK THREE TIMES THE QUESTION KIND OF BECOME FOR WHY WE JUST TOLD YOU WE'RE DOING GOOD. WE DON'T REALLY NEED ANYTHING. WHY DO YOU AND WE DON'T WANT TO SAY BECAUSE WE'RE WE HAVE TO, UM SO A LOT OF THE FEEDBACK THAT WE GET FROM EMPLOYERS. THEY'RE HAPPY TO MEET WITH US ONCE JUST TO GIVE US AN UPDATE OF WHAT'S GOING ON. BUT THREE TIMES A YEAR, MAYBE MAYBE A LITTLE BIT MUCH IF THEY DON'T NEED ANYTHING. NOW, IF THEY DO NEED SOMETHING, WE'LL PROBABLY MEET WITH HIM. EIGHT OR NINE TIMES THAT YEAR. UM BUT THAT'S WHERE WE WENT TO ADJUST THAT TO JUST SAY WE'LL MEET WITH THEM AT LEAST ONCE MOVING FORWARD. AND THEN WE WERE NOT ABLE TO HOLD ANY COMMUNITY FORUMS KPI THREE HOSTS TO COMMUNITY FORUMS ANNUALLY. UM. WHERE THE AREA WHERE WE LOOK TO PARTNER TO DO THOSE COMMUNITY FORUMS WITH WITH THE CITY OF MCKINNEY NEIGHBORHOOD SERVICES AS THEY HOLD SEVERAL COMMUNITY EVENTS PER YEAR, BUT THEY CANCELED ALL THE EVENTS AGAIN FOR 2021. SO WE WEREN'T LEAVING PARTICIPATE IN THOSE AND THEN I GET IN THE LAST ONE DEPLOYED FOR DEPLOY FOR QUARTERLY COMMUNITY NEWSLETTERS AGAIN. SAME THING FOR THE BROKERS. ONE WE MISSED THIRD QUARTER, SO WE TECHNICALLY LAUNCHED THREE OUT OF FOUR FOR THAT YEAR. BUT THAT IS THE KPS FOR 2021. IF YOU HAVE ANY QUESTIONS OR COMMENTS THAT HAVE ANY ANSWER? I HAVE ONE COMMENT.

A COUPLE COMMENTS. FIRST OF ALL GREAT YEAR. UH, CONGRATULATIONS TO YOU AND THE TEAM. 2021 WAS

[00:45:06]

[BOARD COMMENTS]

AND IT'S NOT GOING AWAY. OH, THANK YOU. BUT THAT WILL MOVE ON INTO EXECUTIVE SESSION IN

[EXECUTIVE SESSION]