May 17, 2022 City Council Work Session on 2022-05-17 3:00 PM

[CALL TO ORDER]

[00:00:03]

BECOME LOCATION. COLOR MEETING TO ORDER TODAY IS TUESDAY, MAY 17TH 2022 WERE IN COUNCIL CHAMBERS AT 2 22 NORTH TENNESSEE STREET IN THE GREAT CITY OF MCKINNEY. AND IT IS THREE O'CLOCK EXACTLY IN THE AFTERNOON. FIRST ORDER OF BUSINESS IS PUBLIC COMMENTS ON

[PUBLIC COMMENTS ON AGENDA ITEMS]

GOOD AFTERNOON. MY NAME IS TYLER UNDERWOOD AND I LIVE AT 15 03. BONNER STREET IN MCKINNEY, TEXAS. AND I WORKED FOR MCKINNEY EAST. WE OWN APPROXIMATELY 70 ACRES ON THE EAST SIDE OF MCKINNEY THAT WILL BE DIRECTLY IMPACTED BY THE ROADS PROJECT PRESENTED TONIGHT. AND I JUST WANTED TO TAKE A MOMENT TO CONVEY OUR SUPPORT FOR THE ROADS AS PRESENTED. AND WE'RE VERY EXCITED FOR THE OPPORTUNITIES AND AMENITIES. THIS WILL HELP SPUR ON THE EAST SIDE, AND WE'RE ALSO IN A SAY HOW MUCH WE APPRECIATE CITY STAFF'S TIME ON THE OUTREACH EFFORTS AND WORK ON THIS PLAN AND JUST HOW GENEROUS NICHOLAS AND HIS TEAM HAVE BEEN WITH THEIR TIME TO HELP EVERYONE UNDERSTAND HOW THESE ROADS THAT WORK FOR THE BENEFIT OF THE SIDES. THANK YOU. THANK YOU.

DEBORAH BRADFORD. AND YOUR TIME IS UP. NEXT UP GETTING RIGHT. GOOD AFTERNOON. MR FULLER, CITY COUNCIL CITY MANAGER. I AM DEBORAH BRADFORD, 14 15 ANTHONY STREET, ASSOCIATE PASTOR OF NEW JERUSALEM BAPTIST CHURCH. SPEAKING ON BEHALF OF SENIOR PASTOR BRADFORD, WHO IS NOT HERE HE IS AT WORK AND THE MEMBERS OF NEW JERUSALEM. IT HAS COME TO OUR ATTENTION THAT IT MAY BE POSSIBLE THAT ERODE MIGHT BE COMING THROUGH. THEREFORE STATED ADDRESS OF 1415 ANTHONY STREET.

MCKINNEY, TEXAS, 7569. TO WHICH SENIOR PASTOR BRADFORD AND THE MEMBERS OF NEW JERUSALEM ARE ADAMANTLY OPPOSED. IF IT'S THROUGH THAT RESIDENCE OR TO THE ADJACENT PROPERTY. SENIOR PASTOR AND THE MEMBERS OF NEW JERUSALEM BAPTIST CHURCH ARE ADAMANTLY OPPOSED. IN ADDITION TO IF THERE IS A EAST TO WEST SIDE EXPANSION OF ANTHONY STREET, SENIOR PASTOR MARTIN BRADFORD IS NOT CLEAR ON WHAT THAT MEANS, AND HE IS OPEN FOR DISCUSSION. BUT AS IT STANDS FOR NOW, SENIOR PASTOR MARTIN BRADFORD AND THE NEW JERUSALEM BAPTIST CHURCH IS ADAMANTLY OPPOSED. THANK YOU TO THE NORTH SOUTH. AND THEN WHEN THESE CLARIFICATION ON THE EAST WEST, THAT IS CORRECT. THAT'S ON THE AGENDA. SERMON. PULL THAT DOWN WHEN WE GET TO THAT, AND HE IS ALSO OPEN FOR DISCUSSION. IF THERE IS ROOM FOR DISCUSSION. THANK YOU. ALL RIGHT. NEXT ITEM IS TO DISCUSS REGULAR MEETING AGENDA ITEMS FOR CITY COUNCIL AND THAT ITEM NUMBER DOES ANYONE KNOW IT OFF HAND? HOPE SO.

WHAT'S THAT? WORK SESSION WORK SESSION, ADAM. TO IT. UM. BROCCOLI IMPLEMENT. IS THERE ANY

[Proclamation for Building Safety Month]

ALRIGHT PROCLAMATION, WHEREAS THE CITY OF MCKINNEY HAS COMMITTED TO RECOGNIZING THERE ARE GROWTH AND STRENGTH. IS THERE A BUNCH OF PEOPLE THERE FOR? IT WAS HOPING IT LOOKS LIKE EVERYBODY COME UP. HERE WE GO. I WANT TO FORCE YOU KNOW WHAT YOU JUST SOMETIMES LOOK AT THAT.

LOOK AT ALL THESE PEOPLE THAT CAME EVERYBODY. WOW. IT'S NOT IMPRESSIVE GROUP. ALRIGHT, LET'S START AGAIN. WHEREAS THE CITY OF MCKINNEY IS COMMITTED TO RECOGNIZING THAT OUR GROWTH AND STRENGTH DEPENDS ON THE SAFETY AND ROLL OUR HOMES, BUILDINGS AND INFRASTRUCTURES PLAY BOTH IN EVERYDAY LIFE AND WHEN DISASTERS STRIKE WHEREAS OUR CONFIDENCE IN THE RESILIENCE OF THESE BUILDINGS THAT MAKE UP OUR COMMUNITY IS ACHIEVED THROUGH THE DEVOTION OF DILIGENT, VIGILANT GUARDIANS, BUILDING SAFETY AND FIRE PREVENTION OFFICIALS, ARCHITECTS, ENGINEERS, BUILDERS TRADESPEOPLE , LABORERS, PLUMBERS AND OTHERS WHO WORK TO ENSURE SAFE BUILDING CONSTRUCTION. WHEREAS THESE MODERN BUILDING CODES INCLUDE SAFEGUARDS TO PROTECT THE PUBLIC FROM HURRICANES, NO STORMS, TORNADOES, WILD AND FIRES, FLOODS AND EARTHQUAKES, WHEREAS BUILDING SAFETY MONTH IS SPONSORED BY THE INTERNATIONAL CODE COUNCIL TO REMIND THE PUBLIC ABOUT THE CRITICAL ROLE OF OUR LOCAL CODE CODE OFFICIALS. WHO ASSURE US SAFE,

[00:05:03]

SO I HAPPEN TO KNOW MANY OF YOU AND HAVE BEEN RECIPIENT OF MANY INSPECTIONS. UM YOU GUYS DO A GREAT JOB AND I KNOW FIRSTHAND, NOT JUST SOMEBODY UP ON AND AS A POLICYMAKER, BUT IN THE INDUSTRY , AND I REALLY DO APPRECIATE ALL OF YOU. SOME MORE THAN OTHERS. BUT, UM, COMPLETELY TRUE.

SERIOUSLY YOU GUYS ARE GREAT AND I DON'T KNOW THAT PEOPLE REALIZE HOW GOOD OUR OFFICIALS ARE. YOU GUYS ARE ACTUALLY X HAVE EXPERTISE IN THE FIELDS ABOVE. THE TRADES THAT WE HAVE OUT THERE AND IT SHOWS EVERY TIME WE HAVE I HAVE AN INSPECTION AND YOU GUYS ARE ALWAYS WHEN I AND OTHER BUILDERS AND DEVELOPERS IN THIS CITY IF YOU DON'T KNOW IT. THESE GUYS RESPOND EVEN ON A COURTEOUS LEVEL TWO BEFORE AN INSPECTION TO PROVIDE INFORMATION, ADVICE, EXPERTISE, AND THAT IS NOT THE CASE IN ALL CITIES. I CAN ATTEST TO THAT FIRST HAND. AND OUR GROUP.

REALLY DOES THAT. SO THANK YOU FOR ALL THAT YOU ALL DO. THANK YOU, SIR. I APPRECIATE YOUR KIND WORDS. UM AMERICA COUNCIL BUILDING SAFETY MONTH IS ACTUALLY A GREAT OPPORTUNITY TO HIGHLIGHT THE IMPORTANCE OF BUILDING CODES AND THE IMPORTANT PEOPLE WHO ENFORCE THEM. I AM VERY GRATEFUL TO GET TO WORK WITH THIS GROUP OF DEDICATED AND EDUCATED PUBLIC SERVICE OFFICERS . THEY'RE OUT THERE EVERY DAY AND MAKING SURE OUR BUILDINGS ARE SAFE IN THE FACE OF DISASTERS. THEY MAKE SURE OUR BUILDING IS RETAINED THEIR QUALITY AND THEIR VALUE. AND THEY MAKE MCKINNEY AND SAFE PLACE TO LIVE SO THANK YOU ALL FOR YOUR SUPPORT NOW AND THROUGHOUT THE YEAR AND PLEASE REMEMBER THIS GROUP AND THE GOOD WORK THEY DO FOR THE CITY. YEAH WE CAN GET A PICTURE OUTSIDE. PARKING LOT. GET ALL Y'ALL IN THERE. COME ON, MAN. BODY SMILE.

THERE YOU GO. ALRIGHT, EVERYBODY LOOK THIS WAY. 91 MORE. PERFECT. THANK YOU.

IT'S THAT MARCUS CARRY. MARCUS CHARACTER I WAS TALKING ABOUT. WHAT WE'LL LEAVE THAT UP TO YOU KNOW WHAT YOU ARE OR WERE ILL. YOU ARE AWESOME. YOU KNOW YOU'RE AWESOME. WORK SESSION ITEM. 22

[Educational Series Presentation on the McKinney Brand/Logo]

SO WHEN THE CITY COUNCIL LOOKED TO DO THE BRANDING THAT WE HAVE NOW IT WAS ACTUALLY A VERY

[00:10:05]

SO THERE WERE MANY, MANY ORGANIZATIONS INVOLVED IN COLLABORATING TO GO THROUGH THE PROCESS TOGETHER. UM AND CITIZENRY WERE INVOLVED. WE HAVE FOCUS GROUPS. I THINK BACK WITH YOU, RICK. I THINK YOU MIGHT HAVE BEEN ON THE AIRPORT BOARD AT THE TIME THAT YOU WERE PART OF ONE OF OUR FOCUS GROUPS BECAUSE WE WERE TALKING TO ANYBODY AND EVERYBODY NOT JUST TO GET INDIVIDUAL OPINIONS, BUT TO THEN FOLLOW THAT UP WITH 14 QUALITATIVE AND QUANTITATIVE RESEARCH METHODS TO SORT OF BACK UP THAT DATA. WE PARTNERED WITH A NATIONALLY RENOWNED BRANDING AND RESEARCH COMPANY BECAUSE WE WANTED IT TO BE THIRD PARTY DATA . WE DID NOT WANT TO HAVE ANY BIAS INVOLVED WANTED SOMEBODY WHO HAS DONE THIS AND MANY OTHER COMMUNITIES. TO COME IN AND LOOK AT THOSE DIFFERENT PIECES OF DATA AND HELP US COLORED DOWN TO THOSE THINGS. THAT WOULD BE THE DIFFERENTIATORS FOR OUR COMMUNITY, BECAUSE THAT'S WHAT WE WERE LOOKING FOR. WE'RE IN A REALLY BEAUTIFUL PLACE TO LIVE RIGHT? COLLIN COUNTY HAS A LOT OF GOOD THINGS GOING FORWARD.

THERE'S A LOT OF DIFFERENT COMMUNITIES TO CHOOSE FROM HERE . WHAT MAKES WHAT MAKES US DIFFERENT? GO WHAT YEAR WITH WHAT YEAR WAS THIS WOULD HAVE BEEN 2005. OKAY AND THEN WE'LL GO OVER SOME OF THE MORE CURRENT DATA, BUT I WANT TO WALK YOU THROUGH HOW WE GOT THERE IN THE FIRST PLACE. SO THE RESEARCH SHOWED A LOT. OBVIOUSLY I COULD DO A WHOLE PRESENTATION TO YOU JUST ON THE RESEARCH, WHICH WAS SEVERAL BINDERS LARGE BUT THE WORDS UNIQUE AND NATURE SURFACED REPEATEDLY AND PEOPLE TALKED ABOUT THE STRENGTH OF THE CHARACTER OF OUR COMMUNITY, THE STRENGTH OF OUR PEOPLE. UM THE FACT THAT THERE WAS CONSCIENTIOUS PLANNING GOING ON NICE THAT WE'RE NEAR DALLAS. NICE TO HAVE THE FW NEARBY, BUT WE ARE OUR OWN COMMUNITY. WHICH IS EXACTLY WHAT WE WANTED, BECAUSE THAT'S WHAT WE WERE GROWING INTO. AND THAT DICHOTOMY WAS OUR STRENGTH. SO WE HEARD THAT TIME AND TIME AGAIN, THE BLEND OF OLD AND NEW THE LARGE BUT HOMETOWN FIELD, TRADITIONAL AND NONTRADITIONAL DEVELOPMENTS. PEOPLE LIKED THAT IT HAD MODERN AMENITIES. BUT WHEN YOU DRIVE AROUND MCKINNEY, IT DOESN'T FEEL LIKE ANYPLACE ELSE IN THE REGION. IT FEELS DIFFERENT WHEN YOU'RE HERE. SO A BRAND AGAIN HAS TO BE VERY BROAD. IT REPRESENTS A PROMISE OF WHAT THE COMMUNITY STANDS FOR AND WHAT WE'RE COMMITTED TO BEING. AND AGAIN. YOUR TOTAL YOU'RE LOOKING POTENTIALLY, YOU CAN CHANGE A BRAND. BUT THE IDEA WAS TO NOT HAVE TO CHANGE THE BRAND IF FUTURE COUNCILS DID NOT WANT TO. SO WE WERE LOOKING FOR SOMETHING VERY BROAD THAT COULD GROW WITH US. AND THEN, OF COURSE, THAT WILL COVER THIS TO NOT ONLY GROWING WITH THE COMMUNITY, BUT REMEMBER THAT WE ARE COMMUNICATING SO MANY DIFFERENT THINGS ON THE CITY PLATFORMS. YOU KNOW SOMEBODY DIFFERENT DEPARTMENTS AND ALL THE OTHER GROUPS AS WELL. SO THE BRAND CONTINUES TO COMMUNICATE WHO WE ARE, WHERE WE CAME FROM AND WHERE WE'RE HEADED. THAT'S THE GOAL. SO AGAIN, LET ME FOCUS ON UNIQUE AND MAJOR BEING SORT OF THE KEY CONCEPTS AND AGAIN. THEIR CONCEPTS FOR A MARKETING PLATFORM TO TELL OUR STORY. THE STORY IS NEVER A LOGO BY ITSELF IS NEVER GOING TO TELL THE STORY OF YOUR COMMUNITY. IT'S JUST A VISUAL CURE REMINDER OF THE MESSAGING PLATFORM BEHIND IT. THE MESSAGING PLATFORM. FOR US IS THAT WE ARE UNIQUE, MEANING LITERALLY. WE FEEL WE ARE BEYOND EQUAL RIGHT THAT WE FEEL DIFFERENT THAN OTHER COMMUNITIES IN THE NORTH TEXAS REGION, AND THEN WE HAVE ALL THESE DIFFERENT DEFINITIONS OF NATURE GOING ON FOR US, SO ANYTHING IN THE PHYSICAL WORLD NOT MADE BY PEOPLE. WE HAVE ROLLING HILLS. WE HAVE TREES. WE HAVE PARKS. WE HAVE LAKES AND ALL OF THESE THINGS COME UP TIME AND TIME AGAIN THAT PEOPLE REALLY APPRECIATE ABOUT OUR COMMUNITY VERSUS ANOTHER IN THE REGION. BUT THEN IT'S ALSO ABOUT THE NATURE OR THE DISPOSITION OR TEMPERAMENT OF OUR PEOPLE. AND THE WAY IT FEELS WHEN YOU'RE HERE THAT HOMETOWN FEEL THE COMMUNITY SPIRIT, PEOPLE WHO COME TOGETHER TO GET SOMETHING DONE. AND THEN THE INHERENT CHARACTER OR CONSTITUTION OF A PERSON OR THING. SO IT HELPS US ALSO TELL THAT MESSAGE OF THE DICHOTOMY THAT WE HAVE HERE YOU HAVE THE HISTORIC DOWNTOWN. YOU HAVE BRAND NEW DEVELOPMENTS SO AGAIN. WE HAVE ALL KINDS OF DIFFERENT CAMPAIGNS AND ALL KINDS OF DIFFERENT PROJECTS GOING ON THAT. USE THIS AS A MESSAGING PLATFORM. WE'LL DEEP DIVE INTO DIFFERENT AREAS,

[00:15:03]

AND I'M NOT SAYING IN SUPPORT OR AGAINST ANYTHING AT THIS MOMENT. BUT WHAT WHAT HE'S REFERRING TO IS IT'S THE GO TO ANY TIME WE'RE NOT UNIQUE BY NATURE WERE CONCRETE THIS AND THAT'S THAT'S THE GO TO, OF COURSE TO I WOULD ALWAYS RESPOND BACK TO HIS LOOK AT WHAT WE'VE DONE WITH OUR THREE ORDINANCES ARE PARKS OR GROWTH PER CAPITA IN ACREAGE OF PARKS PER CAPITA ARE WE JUST ACTUALLY MADE IT EVEN MORE CUMBERSOME ON DEVELOPERS IN PARK DEDICATION FOR UNITS AND NANCY SO ACTUALLY, WE ARE, AND THAT'S THE TRUE ANSWER, BUT I WOULD SAY THAT AGAIN. I'M NOT SPEAKING FOR AGAINST WHATEVER SLOGAN WE COME UP, PEOPLE ARE SMART ENOUGH TO COME UP WITH A WAY THAT THEY'RE GOING TO TWIST AND THROW THAT AT US AND SAY YOU SAY THIS, BUT THAT I WOULD SAY FOR ME, I ALSO ALWAYS RESPOND WHEN THIS UNIQUE BY NATURE UM, IT'S NOT JUST ABOUT OUR YEAH, WE HAVE TREES.

WE HAVE PARK, BUT IT'S OUR IT'S OUR NATURES ARE OUR HUMAN EQUITY , HUMAN CAPITAL AND CHARACTER.

IT'S DOWNTOWN AND SO BUT HE IS, YES, THOSE, BUT OF COURSE, ALWAYS FEEL AND WAS ABOUT SAYING NOT TO YOU KNOW WHAT? I'M GONNA NOT SAY SOMETHING THAT I WAS ABOUT TO SAY THAT I ALWAYS SAY WE'RE NOT GOING TO SAY AND THEN I SAY IT'S ALL STOP. WELL, WILL YOU BEAR WILL YOU BEAR? THAT'S THAT IS THAT IS HIGH, JUST ADVANCED WITNESS BAILEY HERE BECAUSE SHE SEE THAT BUT WILL YOU BEAR WITH ME TO GET THROUGH THE CURRENT DAY? AND THEN WE COULD TALK? I THINK A LITTLE BIT MORE. LET'S GO THROUGH THE REST OF IT. SORRY. REAL CONCERN AND REALLY, AND I TOTALLY I TOTALLY HAVE RESPECT FOR THAT. BUT IT ISN'T EASY THING FOR PEOPLE TO THROW I, BUT I ALWAYS JUST OFTEN WILL DISMISS IT BECAUSE IF WE KNOW THE FACTS FROM CONFIDENT WHAT WE'RE DOING, WE CAN. WE CAN PEOPLE SEE THROUGH THAT, TOO. BUT ALL THAT SAID WELL, I THINK I ACTUALLY SAW YOU MAKE OPPOSED TO THIS EFFECT. NOT TOO LONG AGO . SOMEBODY HAD COMPLAINED ABOUT YOU KNOW, WE DON'T CARE ABOUT OUR TREES WERE CONCRETE JUNGLE AND YOU HAD A WE ACTUALLY CHEERED YOU IN MY OFFICE BECAUSE THEY'RE LIKE, OH, HE COULD BE ON OUR TEAM BECAUSE YOUR ANSWER WAS SPOT ON. AND THAT WAS HEY, WE NEVER SAID WE WEREN'T GONNA GROW. I THINK ANYBODY WHO'S MOVED HERE IN THE LAST 20 YEARS NOTES WERE GROWING FAST GROWING COMMUNITY, HOWEVER. WE ARE DIFFERENT THAN OUR SURROUNDING COMMUNITIES AND THAT WE HAVE A COMMITMENT TO OUR NATURAL ASSETS. SET ASIDE PARKLANDS.

THERE'S MORE TO COME. PEOPLE DO SAY WHEN THEY LIVE HERE. A LOT OF TIMES THEY'RE CHOOSING IT FOR THAT PURPOSE. IT MAY NOT BE IN THEIR NEIGHBORHOOD, BUT WITHIN FIVE MINUTES DRIVE. THEY HAVE SOMETHING VERY SPECIAL. SO NOBODY NOBODY IS DOING WHAT WE'RE DOING WITH MYERS PARK IN OUR PARKS DIRECTOR PARKS DEPARTMENT IN THE TRAILS WE'RE COMMITTED TO SO THAT IS ALWAYS THAT'S A IT'S A LAZY, EASY THING TO THROW. IT'S KIND OF LIKE IN MY MIND, YOU KNOW, PEOPLE SAY, RHINO, BECAUSE IT'S BACK IN AS A KID, THAT'S YOU KNOW YOU DUM DUM. GREAT GREAT. IF YOU DON'T HAVE A GOOD, LUCID ARGUMENT, YOU'RE GOING TO GO TO A QUICK SOUND BITE BUT ALL VALID. BUT BEAR WITH ME. IF YOU CAN SEE THE CURRENT DAY, IT MIGHT MAKE YOU FEEL DIFFERENTLY MAY NOT BUT JUST A COUPLE MORE SLIDES ON THIS JUST AS A REMINDER THAT THIS IS THE VERY HIGHEST LEVEL MARKETING ARCHITECTURE FOR THE CITY, THE CITY OF MCKINNEY OUT OF MY OFFICE. WE'RE SUPPORTING 26 PLUS DEPARTMENTS OURSELVES. SO WE'RE TELLING THE LIBRARY STORY THE PARK STORY. WE'RE

[00:20:02]

ALSO EXACTLY WHAT HAPPENED IN THE WAY FINDING SURVEY. SAME TYPE OF THING. AND YOU CAN SEE ALL OF THESE WORDS THAT CAME UP IN THE BEGINNING WHEN THE BRAND WAS ESTABLISHED ARE STILL THE WORDS THAT ARE COMING UP TODAY, AND NATURE AND UNIQUE ARE COMING UP A LOT. NATURE EVEN MORE SO THAN UNIQUE. THE SIZE OF THE WORD SHOWS THE FREQUENCY THAT WE SAW THE WORDS USED SO THAT'S A LITTLE MORE ORGANIC. AND THEN M. E D. C THEY DID THEIR OWN RESEARCH WAS WONDERFUL WHEN THEY WERE READY TO REBRAND OR DO THEIR SUB BRAND WITHIN THE OVERALL GRAND. AND THAT WAS GREAT BECAUSE WE WERE VERY INTERESTED TO SEE WHAT RESEARCH WOULD SHOW AT THAT SNAP POINT IN TIME. UM PETER TOKER CAME TO ME AND SAID, YOU'RE NOT GONNA BELIEVE HOW CLOSE THIS WAS TO WHAT YOU GUYS FOUND WITH THE UNIQUE BY NATURE BRAND WE HAVE BUSINESS IS TELLING US THE MOST IMPORTANT THING TO THEM. OBVIOUSLY THERE'S A TON OF THINGS THAT ARE IMPORTANT TO BUSINESSES, RIGHT, BUT THEY REALLY, REALLY WANT TO KNOW THAT THE QUALITY OF LIFE IS GOOD, BECAUSE IT'S NO LONGER I BUILD A BUSINESS IN DALLAS, ADDISON AND PEOPLE ARE GOING TO LIVE IN SUBURBAN COMMUNITIES. THEY WANT TO BUILD THEIR BUSINESSES WHERE PEOPLE ALSO WANT TO LIVE, WORK AND PLAY. SO HE WANTED TO REALLY TIE INTO THAT AND THEY COULD HAVE GONE ANY DIRECTION. THEY NEEDED TO GO, AND THEY BASICALLY CAME BACK TO THE BRANDING PLATFORM. MCKINNEY IS UNIQUE AND ALL THE DIFFERENT WAYS MCKINNEY IS UNIQUE, AND THEY HAVE A NICE FEATURE ON THE PARKS IN THE CITY AND THE OPEN SPACES AND THOSE KINDS OF THINGS AS WELL. SO THAT WAS REALLY INTERESTING TO SEE.

AND I JUST WANTED TO STOP HERE TO SAY THAT. YOU KNOW, REGARDLESS OF WHERE WE GO WITH THE BRAND. THE FACT THAT IT'S LASTED THIS LONG IS REALLY QUITE AND ACCOMPLISHMENT. IT'S A YOU KNOW, A HUGE ENDEAVOR TO COME UP WITH A NEW BRAND. IT'S NOT SOMETHING YOU WANT TO DO EVERY FEW YEARS BECAUSE OF THE COST AND TIME INVOLVED. UM AND WE REALLY ARE WHAT A LOT OF OTHER CITIES ASPIRED TO ACCOMPLISH. I GET CALLS ACROSS THE NATION FROM PEOPLE SAYING, HEY, WE'RE GETTING READY TO DO THIS. WE DON'T WANT IT TO BE A FOUR OR FIVE YEAR THING. WHAT ARE THE LESSONS YOU'VE LEARNED? HOW INCLUSIVE SHOULD THE PROCESS BE THOSE KINDS OF THINGS, BUT IT'S NOT ME. THESE GUYS ARE THE BRAINS AND BRAWN BEHIND THE BRAND AND GOOD MARKETERS. YOU DON'T REALLY SEE OUR FACES BECAUSE WE'RE OUT THERE. PUTTING THE PRODUCTS IN THE FOREFRONT AND THESE GUYS DO THIS VERY WELL . BUT I HOPE THAT YOU WOULD ALLOW ME JUST A MINUTE TO LET THEM COME UP AND INTRODUCE THEMSELVES AND TELL YOU WHAT THEY DO FOR THE TEAM. THE OTHER ONE. GOOD AFTERNOON. I'M LAURA SMITH. CHECK ACTUALLY, THE GRAPHIC DESIGNER FOR THE CITY.

HELLO. I'M MICHELLE FELKER. I'M THE CREATIVE SERVICES MANAGER. HI I'M MEREDITH PAINS THAT YOU DIGITAL COMMUNICATIONS. HI JOEY BAR, ONE OF THE VIDEO PRODUCERS WORKING ON VIDEO CONTENT FOR THE

[00:25:01]

C D. C SPECIFIC QUESTION THEY REQUESTED. TO SAY IF WE HAD MORE RESOURCES IF WE WERE GOING TO PUT MORE QUALITY OF LIFE AMENITIES IN PLACE. WHAT WOULD YOU LIKE TO SEE WHAT WE'D LIKE TO SEE EVEN MORE OPEN LANDS? EXACTLY AS I LOOK AT THAT, OF COURSE, I SEE THAT THAT CREATING PRESERVING OPEN LAND. ARE WE HAVE JUST SIGNIFICANTLY. YET AGAIN INCREASE THAT OUR RETAIL

[00:30:03]

WHAT WE HAD BEFORE. IF ANY, WE HAVE MANY. NOW AND OUR HIKING BIKE TRAIL SYSTEM. PARK LEADERSHIP OVER THE LAST NUMBER OF YEARS, HAS DID NOTHING BUT EXPAND. DRAMATICALLY REAFFIRMS TO ME. WE'RE HITTING THE PARTY. JUST ONE POINT THEY'RE IN AGREEMENT WITH PROFOUNDLY YES, HITTING THOSE PRIORITIES. I'LL JUST SAY THIS. I APPRECIATE THE PRESENTATION BECAUSE IT'S A GREAT WAY FOR US TO USE THE INFORMATION PRESENTED SO THAT WHEN PEOPLE APPROACH US WITH THE SAME SORT OF THIS IS NOT SURE MAJOR ANYMORE. WE HAVE WE HAVE MORE THAT WE CAN SAY. I THINK THE PART THAT BECOMES DIFFICULT IS NOT JUST THE NATURE APARTMENT THAT IT'S TIED TO A TREE THAT'S ON THE LOGO, AND THAT IS WHAT PEOPLE ARE KIND OF REFERRING TO, AND THERE'S NO POSSIBILITY FOR US TO CREATE A WHOLE LOT MORE SPACE. WE'RE GOING TO CONTINUE TO DEVELOP OVER TIME, SO I THINK THAT'S THE PART THAT WE HAVE A TOUGH TIME DEALING WITH, AND I THINK WE JUST HAVE TO BE CAREFUL THAT WE ARE CONSTANTLY EVALUATING. IF AT SOME POINT WE DO NEED TO CHANGE IT. SURE I DO . SEE THAT. IT'S STILL FITS FOR WHAT WE HAVE, YOU KNOW, TO OFFER HERE IN THE COMMUNITY RIGHT NOW.

I WOULD SAY TO THE AND I AGREE WITH YOU, AND BY THE WAY I GO THROUGH MOMENTS OF WHEN I WANT TO HEAR YOU THIS ALRIGHT, BUT THE TREE POINT I WOULD SAY THAT IN ADDITION TO, OF COURSE, OUR TREE PRESERVATION EFFORTS AS A BUILDER DEVELOPER. I KNOW THAT FOR EVERY TREE I TAKE DOWN HOW MUCH I GOT A PLAN BACK. THAT'S NOT THE REQUIREMENT IN A LOT OF OTHER AREAS, SO I THINK IT ACTUALLY SAY THAT WE'RE INCREASING ARTERIES. SOMETIMES IT DOESN'T FEEL LIKE THAT. IT DOESN'T AND YOU MAY NOT SEE BECAUSE WE'RE USED TO SEEING A LOT OF OPEN FIELDS, AND WE'RE SEEING A LOT LESS OF THAT NOW. SO YOU KNOW, I DO APPRECIATE THAT POINT. FEELING OVERALL, I THINK BEING DOWN ROADS AS THEY USED TO. SURE. THE FLIP SIDE OF THAT IS, YOU KNOW, I DRIVE FROM BASICALLY CUSTER ALL THE WAY DOWN VIRGINIA AND TODAY THINKING ABOUT MAKING THIS PRESENTATION, I JUST SORT OF LOOKED AROUND MORE THAN I MIGHT NORMALLY AND I REALIZED I WAS GOING UP AND DOWN HILLS AND I REALIZED I COULD SEE ALL THE WAY TO THE RADICAL AT ONE POINT AND I COULD SEE ALL THE WAY TO DOWNTOWN AT ONE POINT AND I LOOKED AROUND AND THERE WERE QUITE A FEW TREES AND I THOUGHT TO MYSELF YES, THERE'S NOT A LOT OF OPEN LAND HERE RIGHT NOW ANYMORE. BUT DOES THIS IS THIS HOW I FEEL WHEN I'M IN PLANO? IS THIS HOW I FEEL WHEN I'M IN FRISCO AND FOR ME? I STILL FELT LIKE WE WERE. YOU KNOW, EVEN ON THAT MAIN DRIVE. I STILL FELT LIKE IT. IT'S WE HAVE A DIFFERENTIATOR THERE THINK THAT WHEN PEOPLE THEY COME TO THE EARLY LIVE IN THE AREA, IT'S KIND OF COMING UPON, YOU KNOW, KNOWING THAT THEN YOU KNOW THIS IS A FAST GROWING AREA THAT SAYS, I REMEMBER WHEN I LIVED HERE. I USED TO LOVE TO BE ABLE TO GO DOWN HARDEN AND ELDORADO IN HIS FIRST BUILT AND THERE WAS NOTHING THERE AND I WOULD TAKE A OLD SHELBY COBRA AND DO DONUTS IN THAT BIG INTERSECTION WAS AWESOME. I CAN'T DO THAT ANYMORE. UM AND I LOVED ALL THE OPEN LAND THAT WAS AROUND BECAUSE THERE'S NO WAY THERE TO SEE ME AND COMPLAINTS. THAT WAS AWESOME, BUT I ALSO KNEW THAT THAT WAS GOING TO CHANGE. NOT WELL ENOUGH AND SMART ENOUGH TO BUY THAT LAND TO HOLD ONTO AND SELL IT NOW, BUT I KNEW IT WOULD CHANGE. SO WE KNOW THIS IS A GROWING COMMUNITY AND IT'S A IT IS. IT'S A I THINK OUR ON US IS TO JUST CONTINUE TO PUT IN PLACE THINGS THAT PRESERVE AND EXPAND AS THE PARKS DEPARTMENT IS DOING. AND OUR. OUR CODE ENFORCEMENT IS DOING AND ARE ALL OF OUR PRESERVATION. GROUPS ARE DOING. YOU KNOW, I DON'T HAVE THE TIMES I DO WHEN I GET FRUSTRATED LIKE EVERYBODY WITH THE ITS UNIQUE BY NATURE. BUT YOU AS YOU STATED YOU SEE MY RESPONSE? SURE WELL, ACTUALLY, WE ARE AND ACTUALLY, WE'RE PRESERVING AT A LEVEL FAR GREATER THAN ANYBODY ELSE. YEAH AND ACTUALLY WE GET YOU KNOW, MEREDITH SEES A LOT OF THAT ON SOCIAL MEDIA ALSO, AND CAN SOMETIMES GET INTO A DIALOGUE WITH PEOPLE AND IT'S VERY EYE OPENING WHEN WE'RE ABLE TO DO THAT, AND A LOT OF PEOPLE WILL GENUINELY WALK AWAY AND SAY, OH, YOU KNOW, YEAH, IT'S A BUMMER THAT WE'RE GROWING AND I DON'T HAVE THOSE OPEN FIELDS ANYMORE THAT I LOVE SAYING IN THE COWS AND WE ALL LOVED IT RIGHT. BUT YOU ARE TRYING TO REALLY GIVE US SOMETHING THAT THE OTHER CITIES IN THIS AREA AREN'T GIVING US THEY ARE GENERALLY THE SAME PEOPLE, THOUGH THEY'RE SAYING THAT, YOU KNOW EVERYONE HAS THE RIGHT THAT OWNS THAT PROPERTY, DO WHAT THEY WANT WITH IT. AND SO IT'S VERY I HAPPEN TO NOT BE IMPACTED AS MUCH BECAUSE I UNDERSTAND. YOU KNOW, IT'S REALLY WHAT WHAT ARGUMENT SERVES THE MOMENT. YOU KNOW WHERE SOME SORRY, GEORGE. UM I'VE LONG GOTTEN INTO FIGHTS WITH PEOPLE WAITING FOR GHANA COUNCIL ABOUT THE LOGO AND WOULD HAVE MAINTAINED IS THAT IF WE WANT TO REALLY, REALLY, REALLY REWIND THE CALENDAR, WE GO BACK TO WHEN WE WERE THE BLACK LINE PRAIRIE,

[00:35:03]

WHICH IS KIND OF, YOU KNOW, WRITTEN YOUR VALLEY CREEK ELEMENTARY. MY OFFICES IN DOWNTOWN. SO EVERY MORNING I GET AN ELDORADO AND I GET IN THAT MILE LONG LEFT HAND TURN LANE TO GO NORTH. ON THE ACCESS ROAD TO 75. EVERYBODY CAN DO THAT. WHEN YOU'RE THERE. LOOK TO THE NORTHEAST. NUC TREES EVERYWHERE . YOU'RE IN A REALLY HIGH POINT OF OUR CITY AT THAT POINT INTO WHAT YOU KNOW, JURIES POINT AND TO YOUR POINT COCOA. IT'S SOMETHING WHERE ELSE DO YOU GO IN THE METROPLEX AND SEE THAT? AND I DON'T GET OUT MUCH ANYMORE. YOU KNOW, I'M KIND OF HERE, BUT BUT YOU KNOW, THAT'S WHAT RESONATES WITH ME AND THAT SOME OF THE THINGS THAT I TELL FOLKS IT'S YES, THE LAND ON VIRGINIA'S GOING TO GET DEVELOPED. IT IS WHAT IT IS. BUT THERE'S PLENTY TO SEE AS FAR AS THAT GOES, AND IF YOU LOOK AT THE HISTORICAL CALENDAR I DON'T KNOW HOW MANY MORE TREES AND WE HAD 150 YEARS AGO, BUT IT'S TENS OF THOUSANDS. MY ISSUE. IS WITH THE WITH THE SLOGAN IS KIND OF WHAT YOU SAID IN THE CALL IN MCKINNEY, A BEDROOM COMMUNITY.

AND I THINK THAT UM. AS A COUNCIL PERSON I DON'T WANT MY CITY TO BE A BEDROOM COMMUNITY SAID THAT WE WERE NO LONGER IF THEY WEREN'T ROOM COMMUNITY. NO LONGER A BEDROOM COMMUNITY. WHEN THIS BRAND WAS IMPLEMENTED, IT WAS TO REPRESENT THAT WE WERE NO LONGER BEDROOM COMMUNITY WERE THINK THAT THIS BRAND EXACERBATES THE BEDROOM COMMUNITY BECAUSE THIS THIS BRAND IS FOR FAMILIES AND FOR INDIVIDUALS AND FOR HOMES. THIS IS NOT A BUSINESS BRAND. THIS IS NOT UM, I MEAN, AS FAR AS I SEE IS IT'S. IT'S A BEDROOM COMMUNITY BRAND. IT'S HEY, COME LIVING HERE BECAUSE WE HAVE THE ROLLING HILLS AND WE HAVE THESE BEAUTIFUL HOMES. WE HAVE THESE TREES AND WE HAVE LIKE THAT. AND THAT'S AND SO THAT'S MY ISSUE WITH THIS BRAND IS IT'S NOT A HEY, WE'RE OPEN FOR BUSINESS. WE WANT YOUR BUSINESS. WE WERE LOOKING FOR COMMERCIAL TYPE OF STAFF, AND WE WANT TO GROW IN THE RIGHT WAYS AND STUFF LIKE THAT. THIS IS A I HAVE ALWAYS LOOKED AT IT IS HEY, WE ARE A BEDROOM COMMUNITY. COME BRING YOUR FAMILY AND LIVE HERE, AND THAT'S NOT WHAT WE'RE HEARING FROM BUSINESSES AND AGAIN I WANNA SEE DID SHOW DIFFERENTLY HAVE SAID THAT VERY SAME THING. UNTIL THIS WEEKEND, AND I HAD I HAD AN EXPERIENCE THIS WEEKEND THAT WAS ACTUALLY SURPRISING TO ME THAT IT ONLY HAPPENED THIS WEEKEND, BUT I TALKED TO PROBABLY A DOZEN DIFFERENT SITE SELECTORS THAT WERE DIFFERENT. AREAS SOME OF THEM IN OURS, BY THE WAY, WAS FANTASTIC. TO SEE THE CE AND CITY WE'RE ATTRACTING SILO LOCATORS SELECTORS. AND IT WAS. I HAD A LONG CONVERSATION WITH THE GUY AND HE SAID, COME INTO A CITY I PEOPLE ALWAYS EXPECTING BUSINESSES RESPECTING THE CITY COUNCIL, OR WHOEVER I'M DEALING WITH IS EXPECTING THAT I WANT TO KNOW ALL THE STATS ON BUSINESSES AND THIS AND THAT I WANT TO KNOW. WHERE IS THE DOG PARK? TAKE ME TO YOUR BEST DETECTIVE PARK. TAKE ME TO YOUR TRAILS. TAKE MATERIAL PARKS, TAKING IT TO THE BEST. YOU KNOW YOUR SMALL COFFEE SHOP, TAKE ME TO THE PLACES AND WHAT THEY'RE INTERESTED IN. HE SAID, IS REALLY IDENTIFYING. IS THE PLACE GOING TO BE ONE THAT WHEN THEY'RE TALKING TO THEIR FAMILIES THAT WORK FOR THEIR BUSINESS? HEY WE'RE THINKING ABOUT RELOCATING FROM ATLANTA, GEORGIA TO MCKINNEY, TEXAS. AND WE WANT YOU TO CONSIDER MOVING THERE. IT'S ALL THOSE THINGS THAT THEY ARE FOCUSED ON. SO AGAIN. PART OF THE CONVERSATION MAY NOT HAVE THOUGHT THIS WAY, BUT BUT I WONDER IF THAT EVERYTHING YOU JUST SAID, WHICH I AGAIN WOULD SAY THIS WOULD HAVE BEEN SAYING THE EXACT SAME THING UNTIL I HAD THAT CONVERSATION. IS THAT MAYBE NOT AN ADVANTAGE FOR US, AS BUSINESS STARTED ARE CONSIDERING THIS AREA. IS THAT YOU KNOW, AND I HEARD THAT AFTER I HEARD THAT FROM THE ONE AS I TALKED, I WOULD KIND OF TEST THAT WITH OTHERS. SITE SELECTORS. I TALKED TO ASKING THEM. WHAT DO YOU WHAT DO YOU DO WHEN YOU GO INTO THE CITY? WHAT'S IMPORTANT WHAT THE BUSINESSES AND CONSISTENTLY AND THAT AND THAT'S WHAT CERTAINLY NEW FAMILY AND QUALITY OF LIFE IS IMPORTANT. OBVIOUSLY. BUT I WOULD HAVE THOUGHT THE FOCUS WAS I WOULDN'T EXPECT IT THE FIRST TWO DAYS TO WANT TO GO TO PARKS,

[00:40:05]

SWEET TALKING TO US AND BRINGING CORPORATE CLIENTS HERE. SO JUST FOR ME THAT WAS A AWAKENING.

THING ELSE. SO WHERE ARE WE GOING FROM HERE? WELL, THAT'S A QUESTION FOR YOU. SO REALLY, YOU KNOW, OBVIOUSLY THIS PRESENTATION WAS KIND OF HOW WE GOT HERE AND THE FEEDBACK THAT YOU'RE TELLING US IS THAT IT'S STILL SOMETHING THAT RESONATES. AND I GUESS YOU KNOW FOR US, IT'S AN OPPORTUNITY TO EXPRESS IF WE HAVE A DIFFERENT OPINION, AND CERTAINLY ALL OF US HAVE FELT MOMENTS OF FRUSTRATION. I JUST LIKE MAYOR PRO TEM WHERE I HAVE SOME TIMES, BUT THEN THEN I RESPOND AS YOU SAW ON SOCIAL MEDIA, AND I REALIZED THAT I CAN EASILY DEFEND IT ACTUALLY. EVAN FLOW. SO IS THERE A YOU'RE LOOKING FOR A DIRECTION FROM US LOOKING? YEAH LOOKING FOR DIRECTION WE WANT TO PURSUE YES , CHANGE, COMFORTABLE WHERE WE ARE. DO YOU WANT US TO GO BACK REVIEW THIS TO MAYBE FRESH, REFRESH OR FRESHEN THE EXISTING UM, SLOGAN. IF YOU WILL. DO YOU WANT TO PURSUE A NEW BRANDING? IF YOU THINK IT'S WARRANTED, THAT'S A BIGGER DEAL. I THINK THAT WOULD WARRANT ANOTHER WORK SESSION TO KIND OF WALK YOU THROUGH THE STEPS NECESSARY TO DO THAT AND THE COSTS AND TIME BECAUSE THAT'S NOT SO SIMPLE. YOU CAN'T JUST COME UP WITH A NEW GRAPHIC DESIGN AND SAY, OKAY, WE'RE REBRANDED. UM BUT IF YOU WANT US TO DO THAT, WE'RE HAPPY TO DO IT. IF YOU'RE OKAY WITH WHERE WE ARE, UM THEN, THEN YOU CAN SHARE THAT WITH US AS WELL AND WE'LL CONTINUE MOVING ALONG. REALLY THE CONSENSUS OF THE COUNCIL. AND THEN OF COURSE , THERE'S ALWAYS SOME PEOPLE THEY DON'T RE BRAND, BUT THEY ADD YET JUST ANOTHER YOU KNOW, UNIQUE BY NATURE. YOU KNOW? LOOKING FORWARD. NOT THAT BUT SURE. AND THERE'S A NAME THAT I'VE DRAWN A BLANK AND WHAT THAT IS IN THE MARKETING WORLD. I DIDN'T TALK A LOT ABOUT THAT, BECAUSE I KNEW YOU GUYS WANTED TO TALK MORE ABOUT THE RESEARCH AND THE CURRENT STATE, BUT THAT IS ABSOLUTELY YOU KNOW WHAT THE BRAND IS CONSISTENT AND SORT OF BUILDS TRUST WITHIN THE COMMUNITY THAT WE'RE COMMITTED TO THESE BIGGER, LARGER IDEALS. CAMPAIGNS CHANGED ALL THE TIME.

AND SO WE ARE CONSTANTLY WORKING ON DIFFERENT CAMPAIGNS AND DIFFERENT MESSAGING. AND REALLY, YOU KNOW, WE REALLY WANT TO TWEAK THIS AND GET THIS HOME. MAYBE WE NEED TO DO SOME REALLY FOCUSED CAMPAIGNS ON TREES, YOU KNOW, BASED ON WHAT SOME OF THE SOME OF WHAT YOU'RE HEARING IS AND HOW WE DO PROTECT THE TREES AND GROWTH DOESN'T MEAN YOU'RE NEVER GOING TO LOSE A TREE. BUT HERE'S THE WAYS THAT WERE COMMITTED IN THE WAYS THAT WE STAND ABOVE OUR UM YOU KNOW, OTHERS AROUND US. MAYBE THAT WOULD HELP YOU TO SOME DEGREE, BUT THOSE EXTRA TAGLINES THOSE EXTRA IDEAS, THOSE EXTRA CONCEPTS. THEY'RE ALL DOABLE IN CAMPAIGNS. IT'S MORE. THE YOU KNOW, THEY EVERLASTING THAT VISUAL CUE THAT VISUAL REMINDER THAT IS MUCH HARDER TO CHANGE.

BECAUSE YOU'RE NOT GONNA GO THROW UP AN EXTRA TAG LINE ON THE WATER TOWERS. SO I HAVE A SHIRT THAT SAYS UNIQUE. MCKINNEY I REALLY LIKE THAT. THAT'S ACTUALLY SEMI D. C I MEAN, SO I THINK THAT THAT'S A UM BECAUSE WE ARE UNIQUE AND NOT JUST BY OUR NATURE, BUT BUT MANY THINGS.

AND I MEAN I CAN STAY WITH UNIQUE BY NATURE. AND IF IT'S THIS, YOU KNOW WHAT I MEAN. I REMEMBER YOU TELLING ME ABOUT THAT. YOU KNOW ABOUT YOUR VISITING WITH THAT, AND SO I COULD CERTAINLY LIVE. WITH THISR ONE RIGHT NOW. SO BUT YOU'RE AND YOU'RE SAYING THE FEEDBACK YOU'VE GOTTEN BECAUSE AGAIN I HAVE ALSO HAVE BEEN UP AND DOWN ON IT. BUT THIS WEEKEND FOR ME, KIND OF SOLIDIFIED. UM THAT REALLY APPRECIATING IT. AS I FELT THAT IT SPOKE TO EXACTLY WHAT THAT SITE SELECTOR WAS TALKING ABOUT. AND AGAIN, I ALWAYS AS YOU PROBABLY HAVE SEEN ALWAYS IT'S NOT JUST ABOUT OUR NATURE AS IN LAND AND WHATNOT. IT'S ABOUT OUR CHARACTER, OUR HUMAN CAPITAL OR WHATEVER DIVERSITY. BUT I JUST LOST MY DRINK BUT UNIQUE BY NATURE IS IT'S THE TOPOGRAPHY. IT'S NOT JUST THE TREES. IT'S LIKE YOU SAID. IT'S ALL OF IT. AND I MEAN

[00:45:05]

YEAH. AND I THINK WE GET AWAY WITH THAT. PUTTING THE TREE UP THERE SO I'M OKAY WITH THAT. I WISH THERE WAS A WAY WE GET SOMETHING ABOUT THE QUALITY OF LIFE IN THE LOGO. BUT I NEED YOU KNOW, YOU NEED TO KEEP IT SMALL, AND WE HAVE LOTS AND LOTS OF CAMPAIGNS THAT SPEAK TO THAT, AND WE WORK CLOSELY WITH THEM ON THAT ALSO, AND YOU KNOW, THERE'S A LOTS OF STUFF GOING OUT IN OUR COMMUNICATIONS MATERIALS ABOUT THAT. BUT YEAH, TO YOUR POINT YOU CAN'T YOU CANNOT DO ALL OF THOSE MESSAGES IN A IN A LOGO AND TAGLINE. COVER IT MAKES ME FEEL BETTER FOR ONE HEARING WHAT YOU'RE SAYING ABOUT WHAT PEOPLE ARE SAYING? BECAUSE YOU KNOW, WE'RE UP HERE GETTING PERHAPS A DIFFERENT MESSAGE THAN A LOT OF THE OTHER FOLKS DO. SO THE PEOPLE LIKE IT. THAT MEANS A LOT. I WOULD PUT A HUMBLE REQUESTED AND PERHAPS YOU ALREADY DOING IT. IT PASSED ME THAT THE MCKINNEY PARKS FOUNDATION, NOT THE PARKS DEPARTMENT PARKS FOUNDATION DOES A LOT OF HEAVY LIFTING HERE TO GET A LOT OF TREES IN THE GROUND TO DO A LOT OF STUFF. THEY THEY'VE BEEN ABLE TO ATTRACT A LOT OF PEOPLE OUT TO THEIR THINGS THAT THEY'RE DOING. YOU KNOW, I THINK THEY HAD A CREPE MYRTLE PLANNING EVENT. IT GAVE NESS BUT A FEW WEEKS AGO, AND THEY HAD MORE PEOPLE OUT THERE THAN CRAPE MYRTLES TO PLANT SO IT WAS LIKE, YOU KNOW, THREE GUYS PER CREPE MYRTLE, WHICH IS PHENOMENAL, BUT BUT, YOU KNOW, PROMOTING THE WORK THAT THEY ARE DOING, I THINK MIGHT GO A LONG WAY. ABSOLUTELY MAJKOWSKI IS GREAT ABOUT CUBAN IS UPDATED ON ALL OF THOSE THINGS AND PEOPLE LOVE INFORMATION OUT OF PARKS. THEY LOVE HEARING ABOUT WHAT'S GOING ON IN PARKS AND THE NEW PARTS THAT ARE BUILT SO THE VERY POPULAR BUT HAVE HAVE MY CONNECTED RICK MARINO OR SOMEBODY THERE. THE FOUNDATION. YOU KNOW, BRUCE NEED TO, YOU KNOW, GET CONNECTED ON THAT, BECAUSE SUCH A BLESSING HAPPY TO DO THAT. OKAY. JUST FOLLOW UP LATER. THANK YOU. BY THE WAY, THANK YOU FOR LETTING ME KNOW. YOU READ THE HATE MAIL. I GET ON MY OWN THOUGHT I WAS ALONE. BUT THANK YOU FOR THIS. THE YOU KNOW, SUPPORT SUPPORT. THANK

[Update on East McKinney Streets and Traffic Study Project]

THIS WILL BE THE SECOND INFORMATIONAL UPDATE ON THE EAST MCKINNEY STREETS AND TRAFFIC STUDY. AS YOU KNOW, THERE CONTINUES TO BE A LOT OF MOMENTUM ON INFRASTRUCTURE AND REDEVELOPMENT NEEDS TO MCKINNEY . UH WE JUST NEXT 30 DAYS PLAN ON BREAKING GROUND ON OUR IMPROVEMENTS TO EAST LOUISIANA STREET. HOW WERE WELL UNDERWAY ON DESIGN SERVICES FOR PORTIONS OF VIRGINIA AND THROCKMORTON. YOU CAN SEE THE PHOTO HERE FROM THE SQUARE LOOKING EAST. THOUGHT THAT WAS A FITTING PHOTO HERE, SO WE'RE REALLY TRYING TO DO IS ESTABLISH THAT FRAMEWORK. THAT

[00:50:01]

[00:55:05]

WE ALSO TOOK AN OPPORTUNITY TO HAVE SOME VISUAL PREFERENCE TOWARDS THE PUBLIC MEETING. SO ON THE LEFT SIDE OF THE SLIDE THERE, YOU'LL SEE THESE WERE THE SIXTH MOST PREFERRED STREET TREATMENTS. PUBLIC ART ROUNDABOUTS RAISED INTERSECTIONS. ENHANCED INTERSECTION, STREET TREES AND PEDESTRIAN CROSSING SO ALL THESE AREN'T DIRECTLY TIED TO THE INFORMATION THAT WILL PRESENT TODAY. THESE WILL ALL BE INCLUDED IN THE STUDY ITSELF, AS WE IMPLEMENT PROJECTS WILL IDENTIFY WAYS THAT WE CAN IMPLEMENT THESE STREET TREATMENTS. WHAT WE DID IS WE TOOK THE COMMUNITY INPUT AND WE CATEGORIZE THOSE INTO DIFFERENT APPLICATIONS. YOU CAN SEE THE SIX CATEGORIES ON THE SCREEN THERE. STREET MAINTENANCE AGAIN WAS A WAS A PRIMARY RECURRING THEME AND COMMENTS. OBVIOUSLY THERE'S BEEN SEVERAL PRESENTATIONS ON CITYWIDE STREET MAINTENANCE, SO THAT'S GOING TO CONTINUE TO BE A FOCUS. IN PRIORITY, BUT AS WE GET MORE CLARITY ON THE STREET NETWORK EAST MCKINNEY AGAIN WE CAN MAKE THE RIGHT INVESTMENTS ON THE RIGHT STREETS AND MAKE SURE THAT WE HAVE A LONG TERM PLAN THERE.

FOR IMPROVING ACCESS TO FEEDBACK WAS GENERALLY SUPPORTIVE OF IMPROVED ACCESS IN AND OUT OF THE STUDY AREA. SAFE STREETS. THE FEEDBACK EMPHASIZED THAT ALL MODES OF TRANSPORTATION WITH INCREASED LEVELS OF SIDEWALK CONNECTIVITY WALL IMPROVING STREET SAFETY. NEIGHBORHOOD CONTEXT AGAIN. FEEDBACK WAS SUPPORTIVE OF SMALLER LOCAL STREETS IN LIEU OF FEWER LARGER STREETS TO CARRY MORE TRAFFIC. REDUCING IMPACTS TO EXISTING PROPERTIES. DO THE STREET IMPROVEMENTS SO REALLY TAKING INTO ACCOUNT THE CONTEXT OF THE EXISTING STREET NETWORK? TRAFFIC MANAGEMENT. FEEDBACK EMPHASIS THE DESIRE TO DIVERT NONLOCAL TRAFFIC AWAY FROM RESIDENTIAL AREAS AS MUCH AS POSSIBLE. AND SLOWING TRAFFIC. FEEDBACK WAS SUPPORTIVE OF CONSIDERING A WIDE VARIETY OF TRAFFIC, CALMING TOOLS ON STREETS TO SLOW TRAFFIC AND INCREASE AWARENESS OF NON VEHICULAR TRAFFIC. BACK IN AUGUST OF LAST YEAR WAS THE LAST INFORMATIONAL UPDATE THAT WE PROVIDED. THIS WAS THE PREFERRED ALTERNATIVE THAT WAS DEVELOPED. IT WAS A HYBRID ALTERNATIVE THAT TOOK SOME OF THE MM. PREFERRED OPTIONS AND COMBINED THEM INTO WHAT YOU'RE SEEING ON THE SCREEN OF KIND OF SUMMARIZED ON THE BOTTOM THERE KIND OF THE PRIMARY FOR POINTS. UM, SECONDARY CONNECTION TO US. 3 80 ANNOTATE HERE. TO USE THE COLOR THAT'S NOT ON THE SCREEN. SECONDARY CONNECTION TO US 3 80. WASHINGTON STREET AS A COLLECTOR, AND NOT A BOULEVARD TO WASHINGTON STREETS RIGHT HERE. A SEPARATE AIRPORT DRIVE CONNECTION AT VIRGINIA AND GREENVILLE. SO WE'VE GOT THE SEPARATE CONNECTIONS HERE. AND THEN PROVIDING THAT NEW COLLECTOR ROADWAY BETWEEN ANTHONY AND VIRGINIA. RIGHT THERE. SO WHAT IS WHAT IS THIS STREET RIGHT THERE? THAT IS AN EXTENSION OF SENECA. CENTER. THAT DOESN'T OKAY, THAT'S WHAT.

SO IN ADDITION TO WHAT YOU'RE SEEING ON THE SCREEN, THAT RECOMMENDATION ALSO INCLUDED MODIFYING, UM, MEDIAN ACCESS ON AIRPORT TO PROVIDE ONLY RIGHT IN RIGHT OUT ACCESS AT BOTH. UM GREENVILLE AND IN LIEU. NICK, THE NORTH SOUTH CONNECTION BETWEEN ANTHONY AND VIRGINIA. I SHE'S NOT UP HERE. BUT THAT MAY BE WHAT MISS BRADFORD IS REFERRING TO. OKAY. UM, IS THAT TO THE EAST OF THE EXISTING NIELSEN STREET, THE EXISTING OF THE BALL FIELDS THAT WOULD CONNECT CORRECT ME ADVANCE TO THE NEXT SLIDE. SO I'VE GOT A KIND OF A BLOWN UP AREA OF ANTHONY STREET. SO ONE OF THE THINGS THAT WE DID IT A STAFF LEVEL. UM UNFORTUNATELY, WE DIDN'T GET A LOT OF ADDITIONAL FEEDBACK THROUGH THE ADDITIONAL OUTREACH. THAT WE PERFORM BACK IN MARCH, BUT WE DID TAKE A LOOK JUST KNOWING THAT THERE WERE SOME CONCERNS ON ANTHONY STREET.

[01:00:01]

IS THE OPPOSITION. AND. DO YOU? NOT ANOTHER. SO WE'VE GOT AGAIN . WE WERE AGAIN AS PART OF THE STUDY. WE WERE TRYING TO AVOID ANY DISPLACEMENTS WITH ANY OF THESE ROADWAYS SO THERE IS AN EXISTING PROPERTY. HERE AND THEN OBVIOUSLY YOU'VE GOT EXISTING PROPERTIES HERE AND THEN TO THE TO THE WEST THERE. SO THIS CORRIDOR THAT SHOWN WAS THE ONLY AREA THAT WE COULD REALLY SQUEEZE. A TOWN THOROUGHFARE WITHOUT IMPACTING ANY ACTUAL STRUCTURES. THING FOR THEM THEIR ISSUES THAT ALTHOUGH THEY HAVE A STRUCTURE ON THE WEST SIDE, THEY HAVE BEEN WORKING IN RAISING MONEY AND PLANS FOR STRUCTURES ON THE EAST SIDE FROM THAT MISTAKEN BEEN IN A. BEEN IN A FUNDRAISING AND PLANNING STAGE. VISION STAGE FOR QUITE SOME TIME . RIGHT? SO YOU KNOW, WE HAD A LOT OF DISCUSSIONS WITH COUNCILMAN BELLER AND REALLY LOOKING ANTHONY STREET AND YOU KNOW? WE KIND OF WENT BACK AND FORTH ON. WELL, WHAT'S YOU KNOW? THIS CONNECTION WITH ME AGAIN CIRCLE ON THE LARGER MAP HERE. THIS CONNECTION HERE THAT HAS A ZOOMED IN SATELLITE VIEW. ARE WE ABLE TO PULL UP A MORE ZOOMED IN SATELLITE VIEW OR NO I'M NOT SURE. WELL MAPS. UM BUT I MEAN, I GUESS FOR THE PURPOSES, WE LOOKED AT THE SECTION THAT CIRCLED IN AND, UM PINK THERE.

IF YOU REMOVE THAT, THEN WHAT'S GOING TO HAPPEN IS WE PROBABLY WOULD HAVE TO PROVIDE AGAIN.

THIS IS A LONG TERM, SO THIS CONNECTION THAT'S CIRCLED. WE MAY NOT NEED THAT FOR 5 10 15 YEARS. I MEAN, THIS IS AGAIN IT'S A FRAMEWORK. IT'S A PLAN. IT'S AN ILLUSTRATIVE PLAN, THE ALIGNMENT COULD SHIFT DEPENDING ON HOW THE AREA DEVELOPS, BUT WE WOULD LIKELY HAVE TO PROVIDE A FULL MEDIAN ACCESS GREENVILLE IN ORDER TO COMPLETELY ELIMINATE THAT CONNECTION TO ELM STREET AGAIN. TRYING TO AVOID THE IMPACTS OF TRAFFIC. GOING DOWN GREENVILLE. SAME SIMILAR CONDITION IS ANTHONY THEIR PROPERTIES ON THE NORTH SIDE OF THE ROAD PROPERTIES ON THE NORTH SIDE AND JUST TO CLARIFY WHAT AN EXPENSE SAYING I HAVE BEEN TALKING WITH THEM. SINCE THEY'VE BEEN DOING THIS STUDY ABOUT THE SOUTHERN CONNECTION THERE TO ELM STREET, SO THAT'S WHAT HE'S REFERENCING THAT BECAUSE I'VE I'VE HAD AN ISSUE WITH THAT CONNECTION. SINCE WE'VE WE'VE BEEN PRESENTING THIS. SO WHICH 11 CIRCLE IN PURPLE ON THE SOUTHERN SIDE OF ANTHONY. AND IF YOU IF YOU DIDN'T HAVE THAT YOU MAY NOT HAVE THE NEED OR THE IMPACT ON THE NORTHERN SIDE, WHICH IS ONE OF JERUSALEM IS. SO IF YOU IF YOU BECAUSE ONE OF THEM YOU KIND OF HAD COMING OFF, RIGHT LIKE THAT. I MEAN, SO YOU JUST HAD IT COMING. ANTHONY STREET, JUST COMING TO THE SO IT WOULDN'T IT WOULDN'T DISTURB THEIR PROPERTY. NO SO WE HAD ACTUALLY ANTHONY STREET. YOU'RE YOU'RE ON GREENVILLE. SO ANTHONY STREET WAS COMING DOWN RIGHT THERE. I'M SORRY. YEAH SO THAT'S

[01:05:04]

ROUTE. YEAH. WAS THAT WAS IN THE YOU'RE EITHER GONNA GET THAT CONNECTOR OR AND DISRUPT THE PROPERTY OF THE CHURCH OR NOT, I MEAN, THERE'S NO OPTION. GOING AROUND IT OR OR I MEAN, IT'S EITHER GOING TO GO STRAIGHT THROUGH IT, OR WE'RE NOT GOING TO HAVE IT. SO THOSE ARE THE TWO OPTIONS, THE CONVERSATION THAT WE WERE HAVING REGARDING THE SOUTHERN PORTION WAS HOW IT CREATES. A BIT OF A THROUGH FARE ON ANTHONY, WHICH WE'VE GOT A LOT OF OTHER TRAFFIC GENERATORS THAT ARE UNKNOWN AT THIS POINT. AND IT JUST PUTS A LOT OF RISK ON THE WHOLE OF THAT THOROUGHFARE. AND TRAFFIC GOING UP AND DOWN IT. UM YEAH, AND AGAIN JUST WANT TO REITERATE THAT THIS CONNECTION TO ELM STREET IS PROBABLY THE LOWEST PRIORITY CONNECTION OF ALL THE ACCESS POINTS IN THE STUDY AREA. SO AGAIN, THIS COULD BE SOMETHING THAT WOULDN'T BE WARRANTED FOR ANOTHER, YOU KNOW, 10 10 YEARS OR SO VERY DEVELOPMENT DRIVEN. WE DON'T KNOW HOW FAST AREAS GOING TO REDEVELOP IT. WE MAY, UH, FIND OUT THAT YOU KNOW THE OPERATIONS WITH HAVING UM, THE OTHER THREE CONNECTIONS AIRPORT. SUFFICE JUST FINE, BUT WE WHAT WE WANT TO DO WITH A STAFF LEVELS. WE WANT TO PROVIDE THE RECOMMENDATIONS. TO PROTECT THE CITY IN THE EVENT THAT YOU KNOW WE DO HAVE MOBILITY ISSUES WERE NOT LANDLOCKED IN INTO A SITUATION WHERE WE JUST DON'T HAVE AN OPPORTUNITY CONNECTIONS . ALL THOSE CONNECTIONS FALL INTERSECTING. THEY'RE NOT FULL INTERSECTIONS, RIGHT? THEY DON'T EXIST TODAY, THE ONLY ONE THAT EXISTS TODAY. YOU TALKED ABOUT ONE BEING RIGHT IN. RIGHT THAT IF WE MAKE THEM ALL FULL INTERSECTIONS OPPOSED. THAT SHOULD TAKE CARE OF IT. THE TRACK AGAIN. BUT YOU KNOW SOME OF THE FEEDBACK THAT WE GOT AS WE WANTED TO PULL AS MUCH AND ON LOCAL TRAFFIC AWAY FROM EXISTING RESIDENTIAL PROPERTIES IS POSSIBLE. SO THAT'S THAT WAS THE THOUGHT BEHIND. YOU KNOW VIRGINIA WOULD HAVE FULL ACCESS. BUT GREENVILLE IN LOW WOULD BE RIGHT IN RIGHT OUT ONLY AGAIN TO REALLY TRY TO FOCUS. VIRGINIA IS KIND OF THAT PRIMARY EAST WEST, ALONG WITH CYNIC ON LAMAR. UM.

AGAIN REALLY? JUST TRYING TO MINIMIZE THE TRAFFIC IMPACT ON LOCAL TRAFFIC IMPACT, TRYING TO STUDY AREA ITSELF. BONDS IS THAT A PRIVATELY OWNED HOME THAT'S TO THE EAST OF THE CHURCH? YES. IS IT OWNED BY IT'S NOT OWNED BY THE CHURCH THAT'S NOT PART OF THE PROPERTY. OUR PROPERTY. IS THERE A LOT BETWEEN THAT HOME? IN THE CHURCH'S PROPERTY, OR IS THE CHURCH'S PROPERTY BUT RIGHT UP TO THAT. DOING? SO IT IS ROOSEVELT STREET IS THAT THE ONE THAT WHERE THEY WERE JUST KIND OF WE JUST PUT A BLOCK AND WE JUST LET THAT GROW UP AND STREET IS RIGHT. SO WHY DOESN'T THAT HIT AIRPORT? AGAIN WE TRIED TO FOCUS ON CREATING NEW CONNECTIONS THAT WOULD MINIMIZE IMPACTS TO THE LOCAL NEIGHBORHOODS. THAT'S SOMETHING THAT WE COULD CERTAINLY THROUGH ADDITIONAL PUBLIC OUTREACH. MAYBE CONSIDER RIGHT IN RIGHT OUT FROM ROOSEVELT STREET. I THINK IT'S SOMETHING THAT WE DEFINITELY WANT, UM, RESIDENT BUY IN FROM BUT AS FAR AS THE OVERALL MOBILITY PLAN HAVING A CONNECTION TO ROOSEVELT. WE DIDN'T WANT TO, YOU KNOW, AGAIN ENCOURAGE ROOSEVELT STREET TO BECOME A EAST WEST EAST WEST CUT THROUGH FROM AIRPORT DOWNTOWN.

CORRECT CORRECT. BUT I'LL JUST FROM A QUICK LEVEL. HIGHLIGHT WHAT WE'RE CALLING THE FINAL RECOMMENDED PLAN. UM WE DO HAVE ONE NEW ACCESS POINT ON HIGHWAY FIVE AT LAMAR STREET, SO LAMAR STREET IS HERE. WE HAVE A NEW ACCESS POINT ON US 3 80, EAST OF WALLY PARK HERE AGAIN. THE THOUGHT BEHIND THAT ACCESS POINT WAS TO MINIMIZE TRAFFIC ON THROCKMORTON SOUTH 3 80. WE HAVE ONE NEW ACCESS POINT AIRPORT DRIVE AS AN EXTENSION OF SINICA. HERE. WE HAVE THE PROPOSED ACCESS POINT AT ELM STREET. HERE. SO WHAT THAT GIVES YOU AGAIN AS PART OF THE PLAN AS YOU GET A NEW MASTER PLAN ACCESS POINT AT ALL FOUR QUADRANTS OF THE STUDY AREA. EAST WEST VEHICULAR MOVEMENT IS FOCUSED ON AGAIN. THE VIRGINIA CORRIDOR AND THEN THE MARIN SINICA CORRIDORS.

NORTH SOUTH VEHICLE MOVEMENT IS SUPPLEMENTED THROUGH ADDITIONAL ACCESS POINTS. EAST OF WHAT LEE

[01:10:05]

AND THEN THE OTHER MINOR CHANGES OR CURRENT THOROUGHFARE PLAN DOES SHOW A CONNECTION OF VIRGINIA AND GREENVILLE AIRPORT . WHAT WE'VE DONE IS WE'VE PULLED THOSE CONNECTIONS. AWAY FROM THE EXISTING RESIDENTIAL DEVELOPMENT. AGAIN THAT'S SOMETHING THAT WE HAVE WORKED WITH BOTH THE ADJACENT LANDOWNER. AND RESIDENCES ON TO ACCOMMODATE ANY ADDITIONAL IMPACTS ON THE FRONTAGE ON THOSE RESIDENTIAL PROPERTIES. SO THE SO YOU'RE SAYING THAT THOSE TWO YOU JUST CIRCLED ARE THOSE ARE THE CORRECT. THE CITIZENS ARE OKAY WITH THAT, FOR THE MOST PART. CORRECT JUST DISRUPTING VERY LITTLE CORRECT AND AGAIN. JUST KEEP IN MIND. THIS IS AN ILLUSTRATIVE PLAN, YOU KNOW, AS WE ACTUALLY HAVE CAPITAL PROJECTS THAT MOVE FORWARD.

THERE'S GOING TO BE ADDITIONAL PUBLIC OUTREACH WE'RE GOING TO ACTUALLY GET TOPOGRAPHIC SURVEY TO KIND OF REALLY YOU KNOW WHAT THOSE CONNECTIONS LOOK LIKE? SO AGAIN AS YOU AS YOU LOOK AT THIS, AND YOU KNOW, JUST THE CITY WIDE THOROUGHFARE PLAN. IT'S AN ILLUSTRATIVE PLAN. UM WE ALWAYS DO OUR DUE DILIGENCE TO MAKE SURE THAT THE ALIGNMENTS ARE FUNCTIONAL AND SAFE AND WE TAKE INTO ACCOUNT ANY FEEDBACK FROM FROM THE STAKEHOLDERS AND RESIDENTS ARE THE ONLY ONES THAT WE'RE HAVING HEARTBURN WITH. JUST KIND OF THE THIS AREA RIGHT HERE. EVERYTHING ELSE IS OKAY.

UM SO YEAH, LET ME KIND OF HIGHLIGHT MY HEARTBURN BECAUSE I HAVE BEEN TALKING TO CITY STAFF ABOUT THE CONNECTION. FROM ANTHONY TWO ALBUMS SO THAT A SOUTH OF THE CHURCH AND SO IN THAT ORIGINAL WHERE IT KIND OF, UM MADE A LITTLE BIT MORE OF A CURVE AND IN TURN DOWN IN THERE OR THIS VERSION, I THINK WHAT IT DOES. THE CONVERSATIONS I'VE HAD WITH PEOPLE IS THAT THIS THIS TRAFFIC THAT IS COMING. THE DESTINATION. TRAFFIC IS GOOD TRAFFIC THAT WHEN WE'RE TALKING ABOUT REDEVELOPING AREAS WHERE WE'RE TALKING ABOUT ADDING CAPACITY OR DENSITY OR PRODUCT INTO THE AREA. DESTINATION TRAFFIC IS GOING TO COME. IT'S THE THROUGH TRAFFIC THAT WE WANT TO AVOID THE PEOPLE WHO ARE JUST DRIVING THROUGH A NEIGHBORHOOD TO GET TO GET THROUGH IT BECAUSE IT'S THE EASIER ROUTE. AND SO WE HAVE THAT ALL THROUGHOUT THE CITY UNDERSTOOD? IT'S JUST THE STRAIGHTEST. UNDERSTOOD YEAH, AND BUT BUT WHAT? WHAT WE'RE DOING WITH ANTHONY SPECIFICALLY.

KIND OF KIND OF CAUSES A LITTLE BIT OF STRAIN ON ANTHONY, AND THERE'S THREE DIFFERENT THINGS THAT I JUST WANT TO MENTION ONE. WE HAVE THE PARKING LOT. UM, FOR THE NEXT TWO TOPS. EXITS ON THE ANTHONY STREET, SO WE HAVE A TRAFFIC GENERATOR, POTENTIALLY THERE AND A WAY OUT TO THE EAST.

UM, WE ALSO HAVE. UM WHAT WILL POSSIBLY BE, AND THAT WAS? I BROUGHT IT UP WHEN WE WERE TALKING ABOUT THE DEBT PARK KIND OF THIS. THIS, UM UH, DISRUPTION AT VIRGINIA AND LOUISIANA. THAT MAY PUSH TRAFFIC NORTH TO LAMAR AND SAID THAT YOU WILL HAVE A LIGHT SOMEWHERE AND ANTHONY OR STANDARD FOR IN THAT AREA AS WELL. SO AGAIN, YOU HAVE IT, ESPECIALLY IF YOU GO UNDERGROUND . YOU START HAVING THIS NEED TO GET OFF OF HIGHWAY FIVE EARLY AND BEYOND ANTHONY STREET. AND

[01:15:04]

AND SO I THINK THAT'S A GOOD IDEA. AND BUT I DON'T THINK THAT, ADDING THE LEFT HAND TURN IN PLACE OF IT AT HELM IS THE CONNECTION TO ELM. UM YOU WANT TO DRAW BUT HE'S TALKING ABOUT FOR PEOPLE WATCHING JUST SERVING. YEAH, BECAUSE I'M NOT ONLY GO TO THE BIG SCREEN HERE.

AND I'M I'M OKAY WITH THIS PARTICULAR AREA. WAITING FIVE YEARS. I MEAN, I MEAN, NO DECISION NEEDS TO BE MADE, AS HE SAYS, ONCE THINGS ARE BUILT, AND ONCE ONCE YOU GET A TRAFFIC FLOATS AND UNDERSTAND THEN, IF THE COUNCIL WARRANTS THAT WE CAN DO WHAT THEY NEED TO DO, BUT SO RIGHT NOW, IF YOU'RE TRAVELING DOWN AND I'M GONNA DRAW HERE IN YELLOW YOU CAN TAKE ANTHONY

[01:20:07]

IT'S KIND OF HARD TO SEE ON THE SCREEN THERE, BUT WE HAVE WE HAVE, UM, REMEMBER LOUISIANA, VIRGINIA, LOUISIANA VIRGINIA THROCKMORTON, GREENVILLE PRIMARY TOWN THOROUGHFARES CURRENTLY AND WE'VE GOT ACCESS POINTS. WE'VE GOT THE TWO ACCESS POINTS ON HIGHWAY FIVE. WE'VE GOT THE ACCESS POINT. THROCKMORTON AND 3 80. WE'VE GOT THE ACCESS POINTS TO VIRGINIA AND GREENVILLE AIRPORT. SO WHAT THIS PLAN WOULD RECOMMEND. IS WE WOULD INCLUDE ALL OF THE PROPOSED BOTH WORDS AND COLLECTORS. WITH THE EXCEPTION OF ANTHONY STREET AGAIN, ANTHONY STREET VERY NARROW, RIGHT OF WAY. IT'S NOT INTENDED FROM A STAFF LEVEL TO FUNCTION AS A PRIMARY TRAFFIC MOVER. SO FOR THE PURPOSES OF THOROUGHFARE PLAN. ANTHONY STREET WOULD BE EXCLUDED, BUT YOU WOULD STILL HAVE THAT NORTH SOUTH CONNECTION BETWEEN VIRGINIA AND ELM STREET AGAIN TO PROTECT THE INTERESTS OF THE CITY AND THE FUTURE MOBILITY. DOWN THE ROAD. IF THERE IS A NEED FOR THAT CONNECTION IN THE FUTURE. OTHER COMMENTS. YOU KNOW, THE ONLY THING I WOULD THAT COMES TO MIND FOR ME RIGHT NOW IS WHEN WE TALK ABOUT MAKING THESE RIGHT HAND TURN ONLY IT'S GOING TO BE PEOPLE'S NATURE TO SAY, WELL, MY SHORTCUT IS TO U TURN AT THE NEXT INTERSECTION.

AND THAT SEEMS TO BE DIFFICULT, DOESN'T IT WITH THE WITH THE AIRPORT ROAD AND BEING ABLE TO DO THAT, ARE WE ENCOURAGING THAT, YOU KNOW RELATIVELY DISRUPTIVE AND POOR BEHAVIOR BY MAKING THESE RIGHT HAND TURN ONLY SO I MEAN, I THINK WE'VE GOT AMPLE OPPORTUNITY. I MEAN, WE'RE STILL IN THE VERY EARLY PHASES OF REALLY SEEING A LOT OF THAT REDEVELOPMENT GENERATED TRAFFIC, SO WE'RE GONNA HAVE A GREAT OPPORTUNITY ONCE, UM, PARKING LOTS COMPLETED IN TUX IS OPERATIONAL TO REALLY SEE HOW THAT TRAFFIC OPERATES. AND THEN FROM THAT POINT OF STAFF LEVEL, MAYBE IT'S COMBINATION OF SIGNING. MAYBE THERE'S SOME SOME MEDIAN TREATMENT THAT WE CAN DO.

I MEAN, MAYBE THERE'S TOOLS THAT WE HAVE, BUT WE REALLY NEED TO HAVE THAT BASELINE INFORMATION TO BE ABLE TO VALIDATE THOSE. CONCERNS AND TO BE ABLE TO TAKE ANY APPROPRIATE MEASURES. THAT'S FAIR. AS WE'RE SAYING, I THINK TIME WILL TELL US REALLY. THIS THING, AND I THINK WHAT WE DO IS LET'S LET'S WORK. LET'S WORK ON THE STUFF THAT WE KNOW THAT WORKS AND LET'S LET'S THE STUFF THAT WE COULD USE NOW AND THAT'S REALLY THE ONLY HICCUP. AND EVERYTHING ELSE LOOKS REALLY GOOD. SO IT'S AS FAR AS NEXT STEPS AGAIN. WANT TO MAKE SURE THAT I'M BEING CLEAR IN THE NEXT STEP, SO THIS IS JUST INFORMATIONAL PRESENTATION. SO WHAT THE ASK IS TODAY IS JUST A CONSENSUS FOR OUR STUDY CONSULTANT TO FINALIZE THE RECOMMENDATIONS IN THE STUDY, SO I'M HEARING THAT THERE MAY BE STILL SOME QUESTION ABOUT THAT CONNECTION. UM DOWN TO ELM STREET SO KIND OF LOOKING FOR COUNCIL DIRECTION ON, YOU KNOW, UM AGAINST STAFF'S RECOMMENDATION IS TO AGAIN KEEP THAT IN THE FRAMEWORK, SO THE CITY IS PROTECTED DOWN THE ROAD DOESN'T MEAN THAT THE ROADS GETTING BUILT YOU KNOW, IN THE NEXT YEAR OR TWO, IT MEANS THAT AS DEVELOPMENT OCCURS, WE'VE GOT THE PROTECTION JUST LIKE WE DO WITH THE CITY WIDE THOROUGHFARE PLAN. TO PROTECT THE INTEREST OF THE MOBILITY IN THE COMMUNITY, SO THAT CONSENSUS. HOPEFULLY WE GET THAT CONSENSUS. WE WOULD BE COMING BACK AT A LATER DATE TO ACTUALLY ADOPT THE RECOMMENDATIONS OF THE STUDY, POSSIBLY CAN. CURRENTLY PLANNING DEPARTMENT WOULD WOULD PROVIDE THE MINOR THOROUGHFARE. AMENDMENTS TO AMEND THE THOROUGHFARE PLAN TO REFLECT THE TOWN THOROUGHFARES YOU SEE ON THE SCREEN THERE. AND THEN AT THAT POINT AGAIN, WE'RE IT'S BUSINESS AS USUAL. WE'VE GOT A STRATEGIC LONG RANGE PLAN THAT WE'RE PRIORITIZING ON AN ANNUAL

[01:25:06]

[01:30:02]

MILEY. THAT CHUNK OF ROAD RIGHT THERE NEAR THE CHURCH IS THE ONLY ONE. AND I DON'T KNOW THE EXTENT AT WHICH THAT PROPERTY EXTENDS EAST. THAT THIS BUT THIS DECISION TODAY DOESN'T MEAN THAT THERE'S THAT'S IT. WE'RE DONE. THE PEDAL HAS BEEN HIT, AND THERE'S NO CAN WE APPROVE? EVERYTHING NORTH OF THAT IS WE WOULD NOT BE THEN PURSUING FUNDING AND SOME OTHER OPTIONS THAT MIGHT BE AVAILABLE WITH THE WINDOW. THE FUNDING IS ALL THE NORTHERN ROUNDS. THE WASHINGTON SENECA VIRGINIA ROUTED HAVE ANYTHING TO DO WITH THAT CONNECTION DOESN'T SO IF WE WERE TO REMOVE THE CONNECTION IT WOULD BE BETWEEN ELM STREET AND PROBABLY GREENVILLE. YOU KNOW IF THAT'S SOMETHING THAT WE WANTED TO CONTINUE TO EXPLORE AND COME BACK AT A LATER DATE, MAYBE THAT'S A LATER AMENDMENT TO THE THOROUGHFARE PLAN WOULD HAVE CIRCLED AND TRY TO CIRCLE THERE AND PINK AGAIN. THAT'S I THINK YOU HAVE TO HAVE THAT CONNECTION. IT WOULDN'T MAKE ANY SENSE TO HAVE A PROPOSED ROAD THAT DOESN'T CONNECT ANYTHING SO I WOULD THAT NOT BE IF THAT'S PART OF THE THOROUGHFARE PLAN. WHY WOULD THAT NOT BE POTENTIALLY ELIGIBLE FOR FUNDING UNDER THE NEW INFRASTRUCTURE BILL? WHY WOULD IT NOT BE ELIGIBLE? WHY WOULD WHY. ANOTHER QUESTION. I'M ASKING THE QUESTION. SO I'M SAYING, IF THAT WAS PART OF OUR THOROUGH FOR FAIR PLAN UM. WHAT WOULD WHY WOULD THAT WHY WOULD THAT BEING PART OF OR NOT PART OF HAVE NO IMPACT ON WHAT OUR POTENTIAL INFRASTRUCTURE FUNDING. PROCUREMENT. B. ARE YOU SPEAKING DIRECTLY RELATED TO THE RECENT GRAND APPLICATION SUBMITTED? EVERYONE FROM THIS POINT FORWARD? YES, IN GENERAL. SO AGAIN. I DON'T THINK I THINK IT DEPENDS ON THE GRANT OPPORTUNITY . I MEAN, THERE'S GRANT OPPORTUNITIES THAT MAYBE OUT THERE FOR ANY LOCAL STREETS DOESN'T MATTER IF IT'S A THOROUGHFARE, LOCAL STREETS, SO THAT'S HOW I UNDERSTAND IT.

CORRECT. SO I'M JUST SAYING, I DON'T KNOW WHY WE WOULD THAT, UD CONCRETE YOU CAN NEVER TURN BACK. WE COULD WEAKEN. ALSO LEAVE THAT OFF AND THEN ADD IT, COULDN'T WE? THEY'RE AN URGENCY TO HAVE THAT PROPORTION. THERE IS NOT THE ONLY YOU KNOW AGAIN. THE ONLY URGENCY IS ACTUALLY LET ME GO BACK TO THE DANCE LOT HERE. YES. THERE WERE PROPERTY TO DEVELOP NORTH OF ANTHONY STREET. GO BACK TO YOUR OVERALL. SHOULD ALL THOSE PREVIOUS. IT'LL NAME. ALRIGHT SO ALL OF THE ORANGE AREA SHOWN ON THE MAP YOU'RE ON THE RIDE IS FUTURE DEVELOPMENT WILL LAND SO IF.

THIS PROPERTY WERE TO DEVELOP, SAY IN THE NEXT YEAR OR TWO. THAT WAS NOT A THIRD FOR PLAN.

THERE'S NOTHING PREVENTING THAT DEVELOPER FROM BUILDING DEVELOPING IN A MANNER THAT DOESN'T ALLOW THROUGH ACCESS AT THAT POINT, RIGHT TAKING SO IF WE IF WE DON'T INCLUDE IT ON THE THOROUGHFARE PLAN, THERE'S NOTHING THAT WE CAN DO WITH A STAFF LEVEL TO REQUIRE. THAT FUTURE RIGHT AWAY TO BE PRESERVED, CONSTRUCTED AS A STREET. OKAY SO, SO, BASICALLY I'M GONNA DON'T WANNA DANCE TOO CLOSE TO THE FIRE FOR WHAT? WE'RE ALL TALKING ABOUT HERE, BUT IT SEEMS THAT BY KEEPING EVERYTHING ON THE MENU WE'RE LEAVING OURSELVES OPEN FOR EVERY GRANT OPPORTUNITY THAT WE CAN. THE CITY, HOWEVER, IS NOT IMPOSING ANY HARDSHIP ON ANY EXISTING PROPERTY OWNER IF THE EXISTING PROPERTY OWNER ELECTS TO DEVELOP. THAN THE PLANS WE MADE MAY WELL JUST NOT COME INTO BEING. BUT DESPITE US PUTTING THAT REQUEST ON HERE, IT DOESN'T PRESENT ANY HARDSHIP. TO THE CHURCH RIGHT NOW TO PROCEED WITH ANY OF THEIR DEVELOPMENT. SO THO BUILD A ROAD. NOT IF THEY DEVELOP FIRST, IF IT'S ON THE THIRD FAIR WILL COME BACK FOR A VOTE 10 WEEKS. I MEAN LIKE IT, IT'S NOT LIKE IT'S OKAY? BORDER BUT I'VE GOT THE ANSWER.

[01:35:07]

BUT IF THE CITY IS INSISTING ON PUTTING THE ROAD THROUGH THROUGH THEIR EMINENT DRAW THE PROPERTY MY PROPERTY WHERE THE ROAD WOULD GO AND CAUSE THE LEAST AMOUNT OF DAMAGE TO THE TO THE BRADFORD'S PROPERTY. AND SO THAT'S THE SOLUTION THAT I WORKED ON. PAID GOOD MONEY FOR IT, SO IT'S JUST A CRUCIATE IN TO SIT IN THE BACK AND SAY, I'VE GOT THE ANSWER, BUT I HAVE TO BE QUIET BECAUSE I DON'T WANT TO BE ABLE TO ORDER. SO THAT'S ALL. YOU DRAW THAT ON THE MAP FOR SHE'S GOING TO TRY TO WORK. IT'S THAT'S WHY I WAS ASKING THE QUESTIONS. I ASKED EARLIER ABOUT NEW JERUSALEM, THE PROPERTY I WAS SPECIFICALLY S INTO THE HOUSE TO THE EAST. RIGHT? AND AGAIN. MY THINKING AND MAYBE I'M WRONG, BUT MY THINKING IS AGAIN WANTING TO MOVE. UM MOVE FORWARD, KNOWING THAT WE'RE GOING TO HAVE SOME FACSIMILE OF THAT ROAD. YEAH I WANT TIME TO SPEAK WITH THEM.

IT'S FOR THAT VERY SPECIFIC PURPOSE AND WITH SAFT AND SEE IF THERE IS A LITTLE BIT MORE.

MODIFICATION AND YES. SO BASICALLY, ANTHONY, THEIR CHURCH IS DRAWN DRAWN A ISSUE? YEAH.

OH, YOU GOT IT. SORRY. OKAY? YEAH UM, SO THE ROADS GOING THROUGH THERE? I'VE GOT THE PROPERTY ON NORTH. SO GO STREET HERE. WELL NOT EXACTLY THAT KIND OF WRITING THROUGH THERE. AND SO I CAN ACTUALLY, YOU KNOW, DRAW THE WINE WHERE IT GOES ON THIS SIDE. YOU KNOW, KIND OF COMES THROUGH HERE AND GOES RIGHT ALONG THE SIDE, NOT NOT AS TO HIT THE HOUSE THERE TO THE RIGHT OF NEW JERUSALEM CHURCH, BUT IT GETS THAT CONNECTOR. TO ANTHONY , WITH THE LEAST POSSIBLE DAMAGE , AND LIKE I SAID, I'M FINE WITH NO ROAD GOING NORTH SOUTH AT ALL. BUT I KNOW THE CITY WAS LOOKING TO DO ONE. SO I WAS GOING OKAY. IF WE HAVE TO PUNCH THROUGH THE CREEK AND GO INTO THE NEW JERUSALEM PROPERTY, WHICH I DON'T WANT TO DO MIGHT AS WELL PUSH IT AS FAR TO THE SIDE AS TO NOT BUY FOR KATE. NEW JERUSALEM'S PROPERTIES, SO AH, I DON'T KNOW IF WE CAN ZOOM IN ON THIS AT ALL. I DON'T THINK SO. BUT BUT THE YEAH, THE GOAL IS TO SO SORRY. THERE YOU GO. I JUST DIDN'T WANT THINGS TO BE PUT ON HOLD OVER OVER THAT ISSUE, BECAUSE IT SEEMS LIKE THERE'S A SOLUTION THERE. SORRY. RIGHT THERE. OKAY SO THERE THEY WERE TALKING ABOUT SO THE CHURCH PROPERTY? YEAH THAT'S THE HOUSE THERE AND AS OPPOSED TO THAT BLUE LINE, I'M SAYING I CAN. I CAN DRAW THIS BECAUSE I'VE GOT THIS PROPERTY HERE. AND I CAN GO AS CLOSE TO THIS HOUSE IS POSSIBLE. AND THEN LEAVE NEW JERUSALEM WITH A WITH A VERY USABLE LOT WHERE YOU DON'T HAVE TRAFFIC GOING TO THE MIDDLE OF THEIR CHURCH. WHAT ABOUT THAT HOUSE TO THE SOUTH? WHO'S THAT?

[01:40:02]

UM. AGAIN WE'RE TRYING TO DEVELOP A FRAMEWORK THAT PLAN CAN BE CHANGED. ANY POINT, JUST AS THE THOROUGHFARE PLANS AMENDED FROM TIME TO TIME. UM. AGAIN. WE'RE TRYING TO MINIMIZE ANY REDUCE OR ELIMINATE ANY STRUCTURE DISPLACEMENTS. UM. YOU KNOW, THAT'S. KIND OF WHERE WE'RE AT, SO WE CAN CERTAINLY PUT OURSELVES IN A WAIT AND SEE POSITION. UM AGAIN. WE JUST DON'T HAVE THE MASTER PLAN IF THE AREA DEVELOPS TO REQUIRE THAT CONNECTION, SO WE WOULD WE WOULD BE IN A POSITION WHERE, UM PERHAPS WE WOULDN'T HAVE THE ABILITY AND YOU BRING US BACK A PLAN THAT HAS MORE THAN ONE OPTION, I GUESS AS WE'RE LOOKING AT THAT PARTICULAR PIECE OF PROPERTY. I THINK THE PLAN WOULD BE EITHER YOU HAVE THE CONNECTION OR YOU DON'T. UNLESS THERE IS AN INTEREST TO LOOK AT DIFFERENT ALIGNMENTS, WHICH MAY IMPACT OTHER PROPERTIES. DO WE HAVE CONSENSUS, OR WE DO NOT. CHARLIE, WHAT DO YOU THINK? IT WAS NICE DAY. RAIN REALLY WAS I ENJOYED MOST OF IT. THANK YOU. WE HAVE CONSENSUS RECORD. YOU OKAY? MOVING FORWARD WITH WHAT? WITH HIS PLAN. UM. I WOULD RATHER HAVE IT OFF THE PLAN AND HAVE US PUT IT BACK ON OR COUNCILWOMAN FELT, IT SAID. HAVE A DIFFERENT OPTION THAT SHOWS US WHERE THAT'S GOING TO GO. ON THE OTHER SIDE OF THE HOUSE. SO MAYOR. MAYBE MAYBE THE IDEA RIGHT NOW IS REMOVED THIS NORTH SOUTH ROADWAY FROM THE DISCUSSION. GET CONSENSUS ON THAT SO WE CAN MOVE FORWARD AND PUTTING EVERYTHING ELSE ON THERE. IN THE MEANTIME. WE CAN WORK WITH THE BRADFORD'S WE CAN WORK WITH, UM MR RED OCCUR, WE CAN TRY TO FIGURE OUT WHAT IS THE BEST WAY TO COME BACK WITH AN OPTION. THAT MAY BE POWERFUL CENSUS ON THAT CENSUS ON THAT. YES, YOU HAVE. THANK YOU VERY MUCH. WAIT ONE MORE QUESTION. IS THIS NOT AN OPTION HERE? THEY'RE GONNA THEY'RE GONNA IT'S GOING TO LOOK AT ALL. COUPLE DIFFERENT THINGS FOR SO JUST TO BE CLEAR THE CONSENSUS IS TO MOVE FORWARD WITH EVERYTHING EXCEPT FOR WHAT'S SHOWN IN RED, WHICH IS THE CONNECTION BETWEEN GREENVILLE AND ELM STREET. CORRECT. WE'RE GOOD WITH THAT. THEN WE'LL COME. THEY'RE GONNA LOOK AT IT AND TALK WITH THE BRANFORD SOMETHING I'M GOOD WITH THAT. ARE WE OKAY WITH THE COUNCIL OKAY, WITH MOVING FORWARD WITH A THOROUGHFARE PLAN AMENDMENTS. IN A FINALIZED STUDY AT SOME POINT OR IS THE CONSENSUS TO GET RESOLUTION ON THIS BEFORE? COMING FORWARD WITH . I WOULD THINK THAT WE WANT A THOROUGHFARE PLAN IN PLACE AS FAST AS POSSIBLE. AND THEN WE'LL AMEND IT TO ADD WHAT WE COME UP WITH. YES SIR. IS THAT JUST WANT TO MAKE SURE OKAY, SO WE DON'T LOSE PROTECTION. PERFECT. IS THAT GOOD? IT'S GOOD. THANKS ALRIGHT, PASTOR DEAD WHOM?

[01:45:01]

THERE IS A WAY TO HANDLE. SENSITIVE MATTERS WITHOUT TEARING UP THE CITY TO DO IT. SO AGAIN. THANK YOU. I APPRECIATE YOUR CONSIDERATION. THANK YOU, BRADFORD. ALRIGHT, WE'RE MOVING . THERE IS SOMETHING ABOUT WHAT WAS THE. MY CREDIT CARD. WHAT DID YOU HAVE? THAT WAS SO GOOD.

OH, NO FOOD, THE FOOD, THE DAIRY CATFISH, OKAY, BECAUSE I'M COMING OVER WITH JUSTIN TO TALK TO YOU AND I HAVE BEEN THERE BEFORE AND I JUST WANT TO SAY I NEVER GOT CATFISH BY THE WAY. ON THE NEXT TRIP, YOU KNOW, JUST FOR THE RECORD, WE WILL CODIFY THE CATFISH. UM BUT I DO WANT TO

[COUNCIL LIAISON UPDATES Regarding various City Boards & Commissions]

[EXECUTIVE SESSION]

MOTION TO ADJOURN. MOVED. ON SECOND ON FAVOR. WE ARE ADJOURNED. THANK WE NEED ABOUT 10 MINUTES TO RESET. SORRY FOR THE DELAY.

* This transcript was compiled from uncorrected Closed Captioning.