Feb 16, 2024 City Council Strategic Goals Work Session

[00:00:01]

WHAT ABOUT THE ZIP CODE? MORNING. THIS IS OUR CITY COUNCIL STRATEGIC GOALS WORK

[CALL TO ORDER]

[ a. Overview, City Updates and Expectations b. Discuss Strategies for Maximizing Council Effectiveness c. Referencing the Current Goals and Strategies, Discuss and Identify the Key Priorities for the Next Year to Two Years d. Discuss Prioritization of the City Council Strategic Goals e. Wrap Up and Next Steps]

GOOD MORNING. UM WELCOME. WE DO THIS EVERY YEAR. AS YOU KNOW, UM, I BELIEVE THIS IS, UH COUNCILMAN JONES' FIRST. TEACH YOUR GOAL SETTING MEETING BUT FOR THE OTHERS. THIS IS, UM GONNA FEEL MAYBE A LITTLE OLD HAT TO YOU. WE EVEN HAVE THE SAME FACILITATOR. UH, IT WORKS WELL, AND, UM IT SEEMS TO GO FAIRLY SMOOTHLY, SO WE FIGURED LET'S NOT MESS WITH A GOOD THING IN TERMS OF, UM, THE PROCESS. THAT THE PURPOSE OF THIS MEETING, OF COURSE, IS REALLY TO GET COUNCIL IN A IN A SENSE, IF I WERE MEMBERS OF THE PUBLIC WANTED TO KNOW WHAT'S THE PURPOSE OF THIS? IT'S REALLY WHERE YOU'RE GIVING US THE PRIORITIES AND A WORK PLAN FOR THE NEXT YEAR OR TWO. THE THINGS THAT YOU WANT TO EMPHASIZE TO US THAT WE OUGHT TO BE, UH, PRIORITIZING AS PART OF ALL THE THINGS THAT WE DO, UH, IN IN THE CITY OF MCKINNEY, HERE ARE THE THINGS THAT YOU WANT US TO EMPHASIZE. UH, AS POLICY MAKERS, WE TAKE THAT DIRECTION. UH, WE WE'RE COMING TO YOU ON TUESDAY NIGHT. WE HAVE A BUDGET POLICIES AND GUIDELINES AND THAT KICKS OFF OUR BUDGET PROCESS AND THESE THINGS WHAT? WHAT WE WILL TAKE FROM THIS MEETING IS YOUR PRIORITIES. WE WILL GO BACK AS STAFF. WE WILL PLACE. UH, SOME DETAILS TO THOSE PRIORITIES. UH, WITH SOME KPIS, UH, KEY PERFORMANCE INDICATORS. THIS IS THE STUFF THAT, UH OUR DEPARTMENTS WILL DO. UH, WE WILL COME BACK TO YOU IN PROBABLY MAY TIME FRAME AND YOU WILL SEE THE DETAILS, INCLUDING THE KPIS ASSOCIATED WITH THAT STRATEGIC PLAN, AND YOU WILL ADOPT THAT.

THEN WE TAKE THAT AND USE THAT INFORMATION TO INFORM US ON PREPARING BUDGET AND WHAT I OBVIOUSLY WHAT THE OBJECTIVE IS, IS THAT THE BUDGET REFLECTS OR IS IN ALIGNMENT WITH YOUR STRATEGIC GOALS AND PRIORITIES? UM, SO THIS IS A VERY, VERY NECESSARY AND IMPORTANT PART, UH, OF OUR BUDGET CYCLE IF YOU WILL, UH, BUT IT ALSO SERVES GREAT PUBLIC POLICY TOOL FOR ALL OF US BECAUSE THE COUNCIL GETS TO HAVE THE OPPORTUNITY TO KIND OF SIT BACK AND SAY, WHAT ARE OUR PRIORITIES AND HOW THEY MIGHT HAVE THEY CHANGED FROM YEAR TO YEAR? UH, GIVEN VARIOUS DIFFERENT, UH, CONDITIONS. ECONOMIC CONDITIONS OR SOCIAL CONDITIONS OR ANYTHING ELSE YOU CAN THINK OF, UH POLITICAL CERTAINLY, THAT MAY CHANGE THINGS AND CHANGE YOUR PRIORITIES. SO THAT'S WHAT THIS EXERCISE IS ALL ABOUT. WITH THAT . I'M GOING TO PULL UP A PRESENTATION HERE. SO THE WAY WE'RE DOING THIS TODAY IS WE'RE TRYING TO KEEP OUR PRESENTATION FAIRLY SHORT. UH, SO THAT MAXIMIZES MORE TIME FOR YOU, UH AND DOUG TO WORK. UH, THROUGH THOSE PRIORITIES STAFF IS HERE, UH, TO ANSWER ANY QUESTIONS EACH OF YOU HAVE A SUMMARY OF. WHAT I'M GONNA TALK ABOUT ON YOUR, UH , AT YOUR SEAT. UH, THIS YOU CAN USE AS REFERENCE. UM, IF ANYTHING, MAYBE IT PROMPTS SOMETHING IN YOUR MIND, UH, TO GET, UH YOU THINKING ABOUT SOME OF THE THINGS MAYBE IT'LL. IT'LL TRIGGER SOMETHING ELSE THAT YOU HAD IN YOUR MIND OR SOMETHING THAT YOU THOUGHT ABOUT AND YOU WANNA BRING IT UP. THAT'S WHAT THIS IS FOR. UM WE ALSO WILL HAVE AND LIKE I SAID, I WILL SUMMARIZE. I GIVE A BRIEF PRESENTATION MORE ON SORT OF, UH UH, KIND OF A BIGGER PICTURE. LOOK AT THE REGION. I'VE GOTTEN SOME REALLY GOOD INFORMATION THAT THAT EVERY YEAR, UM, THE CHAMBER OF THE DALLAS REGIONAL CHAMBER PROVIDES SOME REALLY INTERESTING ECONOMIC DATA, AND I'M GONNA SHARE SOME OF THAT WITH YOU MAINLY TO SET THE TONE.

UH AND THE CONTEXT OF MCKINNEY AND THE REGION ITSELF, UM AND THEN WE'LL TALK A LITTLE BIT ABOUT SOME OF OUR KEY CHALLENGES AND ACCOMPLISHMENTS. UM AND AGAIN, SOME OF THAT IS PROPOSED WITHIN DOCUMENT BEFORE YOU THE, UM. STAFFS HERE TO ANSWER ANY QUESTIONS YOU MIGHT HAVE FOR ON ANY SUBJECT THAT MAY COME UP. SO UM, WE'RE HERE AT YOUR SERVICE, AND THEN WE HAVE AN EXECUTIVE SESSION RIGHT AFTER THIS, UM, MEETING, SO WE'RE PROBABLY FIGURING YOU HAVE SOME FLEXIBILITY DEPENDING ON HOW LONG THIS GOES, BUT I'M GUESSING SOMEWHERE AROUND 1130. YEAH.

WILL BREAK FOR EXECUTIVE SESSION , UH, TO COVER THAT WE HAVE SOME FOLKS FROM THE EC AND CDC THAT WILL BE JOINING US IN EXECUTIVE SESSION TO TALK ABOUT SPECIFIC PROJECT, AND THEN I THINK A COUPLE OF YOU HAVE TO BE SOMEWHERE AT 1 P.M. SO THAT'S OUR BACKSTOP IF YOU WILL FOR THIS MORNING, SO OTHER THAN THAT , WE'RE GONNA GO AHEAD AND LAUNCH INTO THIS, UM SO WANTED.

TO SHARE WITH YOU SOME REALLY INTERESTING INFORMATION FOR PERSPECTIVE. WHEN WE LOOK AT THE DFW REGION. THIS IS REALLY REMARKABLE. UH, WHEN YOU LOOK AT THE GROWTH OF THE POPULATION OF

[00:05:06]

UH, IT BRINGS ITS OWN CHALLENGES THAT WE WILL BE GETTING INTO TODAY, BUT IT ALSO IS A GREAT TIME TO BE IN NORTH TEXAS FOR SURE. THIS IS AN INTERESTING ONE. BECAUSE THIS IS THE JOB CHANGE IN OUR, UH DFWS ECONOMIC SECTORS. THESE ARE THE LARGEST ONES HAVE TO DO WITH PROFESSIONAL BUSINESS SERVICES AND TRADE, TRANSPORTATION AND UTILITIES. BUT UM GOOD, ROBUST GROWTH ACROSS A NUMBER OF DIFFERENT, UH, SEGMENTS. A MINUTE TO TAKE A LOOK AT THAT.

THIS IS A SMALL FUND. IF YOU HAVE A HARD TIME READING THIS, WE'LL MAKE SURE TO DISTRIBUTE THIS. BUT THIS JUST TALKS ABOUT SOME OUTLOOK OF, UM I LOCATIONS AND EXPANSIONS. AND DID YOU FW REGION? UM. OR FINANCIAL SERVICES COMPANIES WILL FAVOR DFW OVER TAX AND CONDITIONS ELSEWHERE. OUR TECH BRAND WAS ELEVATED IN THE PAST FEW YEARS AND MORE TECH COMPANIES WILL BE DRAWN HERE. UM WE'VE GOT, UM FANTASTIC AIR, RAIL AND HIGHWAY ACCESS. OF COURSE, THAT'S ALWAYS BEEN AN ATTRACTION FOR DFW AND TALENT. THE KEY ISSUE UM, THEIR POPULATION GROWTH THAT'S ATTRACTIVE TO FOLKS IS WHEN YOU HAVE ACCESS TO TALENT. AND RELATIVE YOUTH. UM. NEW SECTORS CONTINUE TO EXPAND THE ARP H THAT YOU SEE IN THE MIDDLE OF THE SCREEN. DFW IS NAMED AS ONE OF THREE REGIONS FOR ARP H. IF YOU'VE EVER HEARD OF DARPA, THAT'S THE DEFENSE. AND UM, I KNOW I'M GONNA FORGET THE NAME OF THE ACRONYM. I JUST WENT OVER IT YESTERDAY. IT'S THE ADVANCED RESEARCH PROJECTS AGENCY. SO THE DEFENSE ADVANCED RESEARCH PROJECTS AGENCY AT DARPA. WELL THIS IS THE DARPA IF YOU WILL, WITHOUT THE D FOR HEALTH, ARPA H. AND DFW WAS ONE OF THREE SELECTED FOR THE A PH LOCATION IN THE UNITED STATES. UM THAT'S BECAUSE WE'VE GOT EXCELLENT RESEARCH AND EXCELLENT, UM, TRANSPORTATION LINKS. AND AGAIN THE ABILITY TO EXCHANGE COMPLEX INFORMATION AND IDEAS. THIS IS AN INTERESTING UM, THE PRESENTATION I SAW ABOUT A YEAR AGO BY DOCTOR COLIN CLARK. DOCTOR CLARK RECENTLY. MOST RECENTLY, UM, GAVE A PRESENTATION AT THE DALLAS I'M SORRY AT OUR MCKINNEY CHAMBER OF COMMERCE ANNUAL MEETING. UH, ON SORT OF ECONOMICS, ECONOMIC ACTIVITY, BUT ABOUT A YEAR AGO HE HAD PREPARED A SUMMARY WHITE PAPER PRESENTED AT THE NORTH TEXAS COMMISSION. AND I THINK THIS IS REALLY THESE ARE REALLY REALLY VERY IMPORTANT WHEN YOU THINK ABOUT THE SIX FUTURE CHALLENGES TO OUR TO THE TEXAS MIRACLE. UM EDUCATION STILL NEEDS SOME WORK IN TEXAS. WE DO, UM WE HAVE. ONE OF THE GREAT ADVANTAGES OF TEXAS IS THAT WE ATTRACT IMMIGRANTS. AND LABOR, BUT WE ALSO NEED TO BE ABLE TO INTEGRATE THEM INTO THE ENGLISH LANGUAGE AND SO NON NATIVE SPEAKERS NEED TO BE. WE HAVE TO MAKE SURE THAT THEY HAVE THAT EDUCATION IS REACHING ALL OF OUR RESIDENTS. UM, HOUSING, INCLUDING AFFORDABLE HOUSING. IT'S CONNECTING PEOPLE TO COMPLEX IDEAS IN A DIGITAL ERA.

UM WE KNOW ABOUT THE HOUSING ISSUES. WE TALK ABOUT THAT THAT'S BEEN ONE OF YOUR PRIORITIES OVER THE LAST FEW YEARS, BUT THAT'S THAT'S A REGIONAL ISSUE THAT WE CONTINUE TO OR THAT THE STATE CONTINUES TO DEAL WITH. PHYSICAL INFRASTRUCTURE. WE STILL HAVE CONTINUED WORK TO DO AND OUR INFRASTRUCTURE UM, THAT INCLUDES ROADS, RAIL, AIR FIBER, T AND UTILITIES. WE UM, KEEPING UP IS OUR CHALLENGE, SO, UH, ROADS AND WATER UTILITIES AND FIBER UM,

[00:10:07]

OUR MAIN LIBRARY. NO. NOTHING NEW. MANY CITIES ARE DEALING WITH THE SAME THING. UM BUT IT'S A CHALLENGE THAT WE HAVE TO RISE TO AND TRY TO WORK THROUGH AND OUR STAFF AND SPENCER SMITH AND HIS STAFF DO A TERRIFIC JOB. MANAGING AND WORKING WITHIN WITH THAT PROCESS OR WITH THAT CHALLENGE, BUT, UH, IT'S GONNA CONTINUE TO PERSIST. OUR COMMUNITY LAND TRUST. THAT'S A GREAT PROGRAM. THAT COUNCIL ESTABLISHED IT. WE NEED TO FIND A PERMANENT REVENUE STREAM. UH

[00:15:04]

GETTING A PERMANENT REVENUE. YOU'VE PUT SOME SEED MONEY IN THERE, BUT WE NEED TO GET A PERMANENT REVENUE SOURCE. AND THEN WE NEED TO START BUYING SOME LAND SO WE CAN START.

TAKING THE PROGRAM WORK IN THE COMMUNITY. UM WE'VE GOT TO CONTINUE NAVIGATION OF CHANGES IN STATE LAW, UH, PARTICULARLY AS IT PERTAINS TO OUR DEVELOPMENT IN THE E TJ. UM BUT THERE ARE OTHER CHALLENGES THAT WE HAVE THAT AREN'T RELATED TO E TJ, BUT THEY'RE JUST YOU KNOW THAT THE STATE LEGISLATURE, WHICH IS PROBABLY THE MOST ANTI LOCAL GOVERNMENT I'VE SEEN IN MY CAREER. THERE IS ALWAYS SOME. HISTORICALLY THERE'S ALWAYS A TENSION BETWEEN STATE GOVERNMENTS. AND LOCAL GOVERNMENTS. SOMETIMES THEY WORK TOGETHER. IT'S SORT OF A PENDULUM THAT SWINGS AND SOMETIMES THEY'RE MUTUALLY SUSPICIOUS, I SUPPOSE, AND IT SEEMS THAT WE'RE IN THAT ERA RIGHT NOW. UM AND WHAT IT MEANS IS WE HAVE TO BE FAIRLY NIMBLE AS LOCAL GOVERNMENTS TO TRY TO FIGURE OUT HOW TO NAVIGATE THESE HEADWINDS THAT ARE BEING PLACED ON US. UM ELEVATED CONSTRUCTION COSTS. UM. NOTHING NEW TO YOU. BUT THESE ELEVATED CONSTRUCTION COSTS WERE CONTINUING TO SEE UM OR PUTTING PRESSURE ON OUR C IP PROGRAM. UH AND HOW MUCH PROJECT WE CAN GET FOR THE COST. I JUST WENT MET WITH A COUPLE OF COUNCIL MEMBERS THIS MORNING, WE WERE LAMENTING THE COST OF CIVIL JUST CIVIL WORK IN GENERAL, IS REALLY EXPENSIVE THESE DAYS. UM.

EXTENDING INFRASTRUCTURE TO THE EAST SIDE OF THE AIRPORT, COMMUNICATING THE VALUE OF INTERNATIONAL AIRPORT TO THE COMMUNITY. THAT'S A THAT'S A CHALLENGE WE CONTINUE TO HAVE, AND WE'LL BE WORKING ON GOING GOING FORWARD IMPLEMENTATION OF OUR NEW SOLID WASTE AND RECYCLING CARRIERS. YOU SELECTED THEM, AND NOW WE GOT TO MAKE THE WE GOTTA MAKE THE TRANSITION AND THAT'S A CHALLENGE. UM CHANGING WASTE CARRIERS, UM, IS MORE COMPLICATED THAN IT MIGHT SOUND AND, UH, WE'LL BE WORKING ON THAT AND THEN PUBLIC SAFETY, STAFFING AND LAND COSTS FOR NEWLY SIGHTED FIRE STATIONS. THOSE ARE CHALLENGES WE'RE GOING HAVE, UM, FINDING STAFFING IN A IN A FAIRLY HOT ECONOMY. WHERE, UM EMPLOYMENT IS PRETTY MUCH FULL EMPLOYMENT, UH, BEING ABLE TO FIND FOLKS WHO WANT TO WORK IN PUBLIC SAFETY IS A CHALLENGE. MILITARY IS FACING THE SAME CHALLENGE AS GETTING YOUNGER MEN AND WOMEN TO WANNA WEAR THE UNIFORM. IT'S HARD TO FIND IT WHEN THEY CAN FIND PLENTY OF JOBS IN CIVILIAN SECTOR AND WE WILL CONTINUE TO WORK WITH SOME OF THOSE CHALLENGES. THESE ARE SOME HIGHLIGHTS. THERE ARE MORE ON YOUR LIST. UM, BUT WHAT I HOPE IS THIS GIVES YOU A THIS HAS GIVEN YOU ENOUGH OF A WARM UP EXERCISE CALISTHENICS, UH, TO GET STARTED WITH THE ACTUAL UM STRATEGIC PLANNING PROCESS. SO WITH THAT, ARE THERE ANY QUESTIONS ON THE THESE SLIDES OF ME OR STAFF? OTHERWISE WE'LL CALL DUG UP TO GET STARTED WITH HIS PORTION. ANY QUESTIONS, OK? WELCOME TO THE PARTY. THANK YOU. GREAT TIMING THERE. YOU GOT THE CLICKER THERE, PAUL. THAT'S FINE. THANK YOU. THANK YOU. RIGHT? WELL, IT IS GREAT TO BE BACK IN MCKINNEY. UM, I'M PLEASED THOSE OF YOU KNOW, FROM MY PREVIOUS TIMES I'VE COME DOWN HERE. I'VE HAD SOME VARIOUS CHALLENGES. BUT LAST NIGHT, EVERYTHING WORKED OUT WELL, WITH THE EXCEPTION OF MY I WAS DOING A SIMILAR RETREAT IN PINELLAS COUNTY, WHICH FORTUNATELY WAS CLOSE TO THE TAMPA AIRPORT. BUT THAT RAN LONG AND I HAD A 455 FLIGHT TO CATCH AND I WAS CALLING MY TRAVEL AGENT SAYING IF I MISS THIS FLIGHT, CAN I GET THE IS THERE ANOTHER ONE THAT STILL GETS ME INTO, UH INTO MCKINNEY, BUT FORTUNATELY, IT ALL WORKED OUT. I GOT THERE WITH ABOUT 10 MINUTES TO SPARE. ALL TOOK PLACE, BUT, UH, IT'S REALLY FUN TO COME BACK AND GET A CHANCE TO RECONNECT WITH ALL OF YOU. AND CERTAINLY WITH YOUR STAFF. UH, MIKE, IT WAS A PLEASURE TO MEET YOU FOR THE FIRST TIME NOW PHYSICALLY IN PERSON, BUT WE MET AT LEAST VIRTUALLY, UH, WE'VE SHOUTED FOR THE BACKGROUND INFORMATION. UM AND I. I WAS WATCHING PAUL'S BACKGROUND. UH, MATERIAL IN THE PRESENTATION, AND SO I THINK THAT, UH, THERE'S A COUPLE OF THINGS TO JUST BEFORE WE DIG INTO THE RESULTS OF THE FEEDBACK WE'VE GOTTEN FROM YOU IS THE NUMBER ONE IS THAT YOU RARELY GET A CHANCE TO KIND OF DO A HIGH THIS IS AN OPPORTUNITY FOR YOU TO DO A HIGH FIVE EVEN AT A HIGH LEVEL ABOUT THE THINGS THAT YOU DO. I KNOW AS A CITY MANAGER AND CERTAINLY AS ELECTED OFFICIALS, YOU TEND TO BE FOCUSING ON THE NEXT PROJECT.

THE ISSUE THAT'S HERE AT HAND. BUT AT LEAST AT SOME POINT DURING THE YEAR, YOU SHOULD SIT BACK AND SAY, YOU KNOW, HEY, WHAT DO WE GET DONE IN THE LAST YEAR OR SO, IF NOTHING ELSE, THIS GIVES YOU AN OPPORTUNITY TO HEAR FROM STAFF ABOUT THE MAJOR ACCOMPLISHMENTS OF THE ISSUES THAT THEY HAVE DONE ON YOUR BEHALF. AND UH, I'VE WORKED WITH YOU WELL, LONG ENOUGH TO KNOW THAT HERE. THE THINGS THAT ARE ON THEIR LIST ARE THE THINGS THAT ARE ON YOUR LIST, AND SO HOPEFULLY YOU CAN TAKE SOME GREAT PLEASURE AND APPRECIATION FOR THE WORK THAT THEY'RE DOING ON YOUR BEHALF. UM, AS WE DO THIS PROCESS, UM FROM YEAR TO YEAR, WE FIND IT EXTREMELY HELPFUL TO SIT DOWN AND CHAT WITH ALL OF YOU TO GET A SENSE OF WHAT YOUR PRIORITIES ARE AND WHAT'S CHANGED FROM THE PREVIOUS YEAR. THINGS HAPPEN IN COMMUNITIES AND DYNAMICS BOTH NATIONALLY AND LOCALLY THAT HAVE AN IMPACT ON WHAT'S TAKING PLACE . UH, AND YOUR GOALS AND

[00:20:04]

AND THAT'S WHAT HAPPENS. YOU GET SO FOCUSED ON THE HERE AND NOW YOU'RE NOT THINKING ABOUT WHAT'S COMING DOWN THE ROAD OR YOU'RE GONNA BE HITTING YOU IN YOUR FACE. SO YOU DO A GREAT JOB IN THAT AREA, BUT REALIZING THAT SOME OF YOUR PROJECTS OBVIOUSLY ARE GONNA BE INITIAL AND COMING UP INITIALLY NEXT YEAR AND THIS YEAR, BUT YOU'VE GOT MANY PROJECTS. I'VE WORKED WITH YOU FOUR OR FIVE YEARS NOW YOU'VE GOT MANY PROJECTS AND I'M KIND OF IT'S FUN TO WATCH THE PROGRESS GOING FORWARD FROM YOUR CITY HALL AND AFFORDABLE HOUSING AND THINGS OF THAT NATURE. SO YOU REALLY HAVE TAKEN THAT LONGER TERM VISION, AND YOU SHOULD BE APPLAUDED BECAUSE THAT'S WHERE YOU BE HEADING AND YOU'RE GONNA HAVE TO DO SOME DETOURS ALONG THE WAY, BUT YOU'VE GOT THAT LONG TERM VISION. WANNA HIGHLIGHT THE FACT WE DO A LOT OF WORK AND, UH, WITH SGR AND STRATEGIC FORESIGHT , AND WE ALSO DO A LOT OF WORK IN, UH, CERTAIN LEADERSHIP AND SO IN THE SERVANT LEADERSHIP, UH, THE PART OF THE EQUATION, UM IT'S BASICALLY 12 PRINCIPLES, UM , THAT WE ARE TRYING TO WORK WITH GOVERNANCE AND WITH TEAM BUILDING EXERCISES TO UNDERSTAND THAT IT'S ABOUT THE BIGGER PICTURE AND NOT JUST ABOUT WHAT YOU ARE DOING TODAY, BUT ABOUT WHAT YOU'RE LEAVING THE LEGACY THAT YOU'RE LEAVING IN YOUR ORGANIZATION. ROBERT GREENLEAF WAS THE ONE THAT STARTED THAT, UH, YOUR FOLKS ATTENDED AND ACTUALLY SPOKE AT SOME OF OUR SERVANT LEADERSHIP. JOE WAS JUST THAT WE DID OUR SERVANT LEADERSHIP CONFERENCE ABOUT THREE WEEKS AGO. NOW I'VE LOST TRACK. UH, JOE WAS, UH, TALKING ABOUT A PROGRAM THAT YOU'VE GOT HERE. UM AND WE ALSO ARE INVOLVED IN STRATEGIC FORESIGHT. WE HAVE A PROGRAM WE RUN FOR THE ALLIANCE FOR INNOVATION ON A NATIONAL BASIS, AND TREVOR ACTUALLY SPOKE AT THAT LAST YEAR ABOUT SOME OF YOUR DIGITAL, UH, EFFORTS THAT YOU'RE TAKING THAT YOU'RE IMPLEMENTING HERE AND THIS YEAR WE'RE GONNA BE OVER IN TAMPA, SO HOPEFULLY WE'LL GET A CHANCE TO WELCOME YOU TO MY PART OF THE WORLD AS OPPOSED TO THE OTHER WAY AROUND HERE. UM SO WANNA HIGHLIGHT THE FACT THAT

[00:25:01]

I KNOW YOU'RE PARTICIPATING IN THE F I YOU YOU'RE AN A F I MEMBER AS I RECALL. RIGHT? YEAH SO WHAT THAT DOES IS WE HAVE A GROUP OF FUTURISTS THAT WORK WITH LOCAL GOVERNMENTS AND ACTUALLY DO A VARIETY OF STUDIES. WE JUST DID ONE LAST YEAR OR LAST WEEK, AND, UM, FOR THE, UH, FLORIDA CITY COUNTY MANAGER ASSOCIATION. WE HAD A SPECIAL PROGRAM ON A I AND GOVERNMENT AND ABOUT HOW THAT'S TRANSFORMING AND ACTUALLY HAVING PEOPLE PEOPLE TALK ABOUT A I WHEN THEY START PLAYING AROUND WITH BARD AND ALL THAT OTHER STUFF AND SEEING HOW THAT WORKS, THAT'S THE TYPE OF STUFF THAT OUR OUR ALLIANCE FOR INNOVATION IS INVOLVED WITH. SO YOUR FOLKS ARE KIND OF PLUGGED INTO THAT NETWORK. THINKING ABOUT HOW DO WE WORK DIFFERENTLY? SMARTER AND JUST UNDERSTANDING WHAT THOSE OPTIONS AND PATHWAYS MAY LOOK LIKE AND THEN WE TYPICALLY PROVIDE A VARIETY OF OUTCOMES. AND THEN EACH ORGANIZATION KIND OF FIGURES OUT WHERE THEY THINK THEY'RE THEIR POSITIONED TO BEST ADDRESS THOSE OUTCOMES AS WELL. SO YOUR FOLKS ARE PLUGGED INTO THAT WORK, AND THAT'S REFLECTIVE IN THE WORK THAT YOU'RE DOING HERE AS WELL. SO I ALWAYS JOKE ABOUT PERSPECTIVE MATTER, AND I USED A COUPLE DIFFERENT SLIDES IN THE PAST. BUT I LIKE THIS ONE, BECAUSE, UM PAUL MENTIONED IN HIS OVERVIEW ABOUT THE KIND OF POLITICAL AND THE GOVERNANCE.

CAN WE HOLD IT TOGETHER? UH THAT'S ALWAYS A CHALLENGE. WE'RE WE'RE WE LIVE IN SOME INTERESTING TIMES. AND I KNOW WE PROBABLY ALL HAVE FRIENDS THAT ARE ON ALL SPECTRUMS OF THE POLITICAL ENVIRONMENT. AND UH, I KNOW I HAVE A SATURDAY MORNING COFFEE CLUB. THAT UH, INVOLVES PROBABLY SIX OR EIGHT OF US TO GET TOGETHER AND WE'RE ALL OVER THE POLITICAL PERSPECTIVE. AND SO IT'S AN INTERESTING DEBATE. AS WE TALK ABOUT WHATEVER THE ISSUE OF THE MORNING MAY BE, AND I'VE I'VE USED THE SLIDE. THIS SAYING THAT WE ALL SEE THINGS DIFFERENTLY BASED ON OUR PERSPECTIVE ■OF HOW WE'RE LOOKIG AT IT. SO IN THIS CHART YOU'VE GOT, YOU KNOW A TUBE. FROM THE ONE STANDPOINT, IT LOOKS LIKE A SQUARE. BUT ON THE OTHER HAND STANDPOINT, IT LOOKS LIKE A CIRCLE AND THEY'RE BOTH YOU BRID HOW YOU CAN GET FROM MOVING FROM LOOKING AT IT. ONE WAY TO TURNING AROUND AND LOOKING AT IT FROM ANOTHER PERSPECTIVE IS SO CRITICAL IN TODAY'S WORLD. IT DOESN'T MEAN WE'RE ALWAYS GONNA AGREE, BUT IN MANY CASES I FIND EVEN IN SOME OF THE MOST POLAR COMMUNITIES AND POLARIZED COUNCILS THAT I WORK WITH. I CAN FIND COMMON ELEMENTS, BUT SOMETIMES WE JUST HAVE TO SAY HERE'S WHAT YOU'RE TRYING TO ACCOMPLISH. AND THERE'S AGREEMENT THERE. CAN YOU AT LEAST FIND SOME COMMON SYMMETRY? AND THEN YOU CAN TALK ABOUT HOW DO YOU GET TO THOSE GOALS? BUT IN MANY CASES, I THINK WE'RE MUCH MORE ALIGNED THAN WHAT THE MEDIA AND THE PERSPECTIVES OF THE YOU KNOW. AS YOU READ PAPERS AND THE POLITICAL DYNAMICS DON'T GET ME WRONG. THERE ARE FAR RIGHT AND FAR LEFT FOLKS THAT ARE NEVER GOING TO SEE THE OTHER SIDE OF THE EQUATION. BUT I FIND THAT THE COUNCILS WHEN I WORK THROUGH THEIR GOAL SETTING, UH, PROCESSES THAT THEY ACTUALLY CAN AGREE ON AN AWFUL LOT AND WHAT THEY DON'T AGREE WITH, WHICH IS KIND OF PUSH OFF TO THE SIDE. LET'S WORK ON THOSE AREAS. THAT'S GREAT. YOU DON'T HAVE THAT HERE. YOU HAVE DIFFERENT THOUGHTS AND OPINIONS CLEARLY, BUT THAT PERSPECTIVE CLEARLY MATTERS. AND THEN I'M A BIG ONE ON OPTICAL ILLUSIONS AS WELL, SAME SORT OF CONCEPT. YOU CAN LOOK AT THE SAME SHEET AND BOTH BE RIGHT. BUT REALIZING THAT THERE'S ANOTHER PERSPECTIVE THAT YOU NEED TO GO THROUGH. SO THE GOAL HERE TODAY IS TO BASICALLY OPEN YOUR EYES OPEN YOUR EARS BE ABLE TO HEAR DIFFERENT THOUGHTS AND OPINIONS. SO YOU CAN UNDERSTAND WHERE ANOTHER PERSON MAY BE COMING FROM, OR STAFF MAY BE COMING FROM IN TERMS OF LOGISTICS THAT OCCUR THERE. SO THE OTHER PIECE THAT I TALK ABOUT IS THAT BEING THE CASE, UM NOBODY'S LOOKING AT YOU TO BE AUTOCRATIC AND ROBOTIC. YOU'RE ALL GONNA HAVE DIFFERENT THOUGHTS AND OPINIONS. YOU'RE GONNA COME WITH DIFFERENT THOUGHTS AND OPINIONS TO THE TABLE. YOU'RE GOING TO COME WITH DIFFERENT IDEAS, AND I WOULD SAY THAT'S THE STRENGTH OF AN ORGANIZATION. BECAUSE IF EVERYBODY THINKS THE SAME WAY, YOU KNOW, WE'RE WE'RE GONNA END UP HAVING BLIND SPOTS. AND SO THE STAFF CERTAINLY HAS SUBJECT MATTER EXPERTISE AND THEIR OPERATIONS AND THEY'RE GOING TO TELL YOU WHAT WORKS AND DOESN'T WORK AND WHAT THE PROS AND CONS WILL BE. THEY WILL HAVE THEIR EAR TO THE GROUND IN A DIFFERENT WAY. BUT AS ELECTED OFFICIALS, YOU HOLD A VERY UNIQUE SEAT. YOU HAVE A SPECIAL RELATIONSHIP WITH YOUR RESIDENTS AND YOUR VOTERS WHO HAVE ELECTED YOU TO OFFICE AND YOU'RE AT A POINT OF INTERPRETING THAT DATA AND THEN TAKING THAT INFORMATION AND WORKING WITH YOUR STAFF, AND SO THIS CONCEPT OF DIFFERENT IDEAS AND DIFFERENT APPROACHES GENERALLY IS BETTER TO BE WORKING OUT BECAUSE YOU'RE DEALING WITH STUFF THAT MATTERS.

WE TALK ABOUT THE THINGS THAT AFFECT LOCAL GOVERNMENT. THEY REALLY GETS HUNG UP. FEDERAL GOVERNMENT, AND I REALIZE THERE ARE BIG PIECE OF THE EQUATION TO DEAL WITH, BUT YOU OFTEN THINK ABOUT THE THINGS THAT AFFECT LOCAL OR THE THINGS THAT AFFECT PEOPLE'S LIVES DAILY ARE TOUCHED MORE BY THE SERVICES AND THE PROGRAMS YOU DO THAN ANY OTHER LEVEL OF GOVERNMENT. YOU THINK ABOUT WHEN YOU ADD UP THIS MORNING, YOU TURNED ON THE WATER. YOU WENT TO THE BATHROOM.

YOU FLUSH THE TOILET. UH, SO MANY COMMUNITIES HAVE PUBLIC POWER. YOU TURN ON THE LIGHTS IN THE PROCESS THAT'S BEING DELIVERED THERE SO THEY GET INTO A CAR. THEY'RE DRIVING LARGELY

[00:30:01]

HERE'S HOW WE IMPLEMENT THOSE THINGS. AND THEN HERE'S HOW WE'RE GONNA MEASURE WHETHER WE'RE MAKING PROGRESS ON THAT. IT'S OK TO GIVE SOME THOUGHTS AND OPINIONS ABOUT WHAT YOU THINK THAT THAT PLAN WILL LOOK LIKE, BUT I'M MY GOAL IS TO TRY TO KEEP IT AT THAT HIGH 10,000 FT LEVEL. WHAT'S THE GOAL? WHAT'S THE ACCOMPLISHMENT THAT YOU WANT TO ACHIEVE? AND THEN STAFF WILL COME BACK TO YOU, AND THEN YOU HAVE A CHANCE TO KIND OF PLAY IN THAT BOX. TOGETHER AS YOU SEE THEIR THEIR, UH, THEIR PLAN COMING BACK. SO UM, I WANNA HIGHLIGHT THE FACT THAT YOUR ORGANIZATION UM NO MATTER HOW MUCH YOU AUTOMATE, NO MATTER HOW MUCH YOU, UH, HAVE IMPROVED EFFICIENCIES, IT ALWAYS TAKES PEOPLE TO DO THE WORK OF LOCAL GOVERNMENT AND YOU GET RID OF YOUR CAPITAL. YOUR LARGEST PIECE OF ANY MUNICIPAL BUDGET IS GONNA BE PERSONNEL COST AND THAT HAS SOME IMPLICATIONS. WE'VE TALKED IN THE PAST ABOUT CHALLENGES WITH RECRUITMENT AND RETENTION.

AND I KNOW YOU MENTIONED ABOUT POLICE AND FIRE, ESPECIALLY THOSE ARE REALLY CHALLENGING POSITIONS RIGHT NOW IN POST COVID WORLD UP AT THE BOTTOM LINE. UH YOU'RE DOING SOME REALLY GOOD WORK IN YOUR PERSONNEL MANAGEMENT. JOE SPOKEN A COUPLE TIMES. I KNOW YOU'VE GOT AN AWARD, AND I KNOW THERE'S SOME OTHER ANNOUNCEMENTS COMING AS WELL IN TERMS OF THE WORK THAT YOU'VE GOT THAT IS CRITICAL . WHEN I TALKED EARLIER ABOUT YOUR ORBITING IN A DIFFERENT LEVEL, YOU ARE. THERE'S NOT MANY PLACES THAT GET THOSE HIGH LEVELS OF RECOGNITION IN TERMS OF BEST WORKPLACES AND THE TYPE OF WORK AND THE ENGAGED WORK. I I WAS TRYING TO CONNECT JOE TO ANOTHER COMMUNITY I WORK WITH IN FLORIDA. IT'S A HIGH PERFORMING ORGANIZATION THAT'S DOING SOME PRETTY GOOD STUFF AS WELL. AND JUST REALIZING THAT MAY SEEM NORMAL TO YOU BECAUSE YOU'VE GOTTEN USED TO IT, BUT I WANNA POINT OUT IT'S A RARITY. IT'S NOT HAPPENING ELSEWHERE, SO THAT'S A THAT'S A MORE HIGH FIVE ACTIVITIES AND IT GOES BACK TO YOUR VALUES YOUR ORGANIZATIONAL VALUES. YOU WANT TO HAVE YOUR EMPLOYEES WHEN YOU WHATEVER THEY MAY BE DOING IF THEY'RE CUTTING THE GRASS OR BLOWING BLOWING, UH, GRASS OFF YOUR SIDEWALK WHEN THEY'RE DONE, OR IF IT'S A DEPARTMENT HEAD LEVEL OR ANYWHERE ALONG THE LINE. I SAY THAT THE PERCEPTION OF YOUR LOCAL GOVERNMENT IS FOUNDED LARGELY BY A RESIDENT OR A CONTACT AT WHATEVER LEVEL AND IF THAT CONTACT GOES POORLY, I GUARANTEE YOU THEIR PERCEPTION OF THE ENTIRETY OF THE ORGANIZATION IS GOING TO BE POOR. BASED ON THAT ONE INTERACTION. IT'S KIND OF LIKE THE DISNEY APPROACH. IF THAT PERSON CAN HELP YOU OUT, THEY'RE GONNA HAVE A POSITIVE IMPLICATION. IF THEY DON'T YOU CAN HAVE A NEGATIVE IMPLICATION. AND THE NEGATIVE IS ALWAYS TALK 10 TIMES MORE THAN THE POSITIVE, SO THE FACT THAT YOU'RE PUTTING ORGANIZATIONAL VALUES AND THE PEOPLE THAT ARE TOUCHING YOUR RESIDENCE IN A MEANINGFUL WAY, DAY IN AND DAY OUT IN THEIR SERVICES. THEY INTERACTIONS THE WAY THE COMMUNITY LOOKS AND FEELS THAT HELPS YOU BE SUCCESSFUL AS AN ORGANIZATION THAT HELPS WITH A LOT OF BACKGROUND WORK WITH THE ORGANIZATIONAL VALUES OF MAKING SURE THAT EVERYBODY'S KIND OF PULLING. THEY'RE SINGING FROM THE SAME HYMN SHEET AND THEY'RE PULLING THE OARS IN THE SAME DIRECTION. SO GOOD STUFF THAT GIVES MUCH MORE DIFFICULTIES TO BECOME LARGER TO ADDRESS THAT. YES, WHILE YOU WERE MENTIONING JOE AND HIS GROUP, AND I'M SURE SOMEONE'S MADE YOU AWARE OF IT, BUT WE WERE AT LEAST RECOGNIZED BY THE DALLAS MORNING NEWS. IT'S BEEN ONE OF THE LEADING EMPLOYERS IN NORTH TEXAS.

HOWEVER, WE'RE STILL WAITING ON THAT RECOGNITION. AS OF THIS DAY , SO GOOD STUFF. GOOD STUFF.

WORK YEAH, THANK YOU. YEAH, DEFINITELY. AND YOU KNOW, YOU OFTEN SEE THIS HAPPEN IN THE PRIVATE SECTOR. YOU DON'T SEE THOSE RECOGNITIONS AS MUCH IN THE PUBLIC SECTOR. SO AS II I REALLY I'M NOT TRYING TO BLOW SMOKE IN THAT YOU'RE DOING SOME REALLY GOOD THINGS. AND YOU OUGHT TO BE PROUD OF YOUR THE WORK THAT YOU AND YOUR STAFF ARE PULLING TOGETHER AND IT'S A PARTNERSHIP. YOU HAVE TO SUPPORT THOSE ACTIVITIES AND SUPPORT THAT THROUGH YOUR BUDGET ACTIVITIES AS WELL. SO TO YOUR POINT, CHARLIE GOOD, GOOD WORK. GOOD. KEEP UP THAT GREAT ACT.

WORK. SO LET'S WALK THROUGH SOME OF THE FEEDBACK THAT I'VE SEEN. I'M GONNA MOVE OVER THIS DIRECTION, SO I CAN KIND OF SEE THIS DIFFERENTLY AND LOOK AT YOU AT THE SAME TIME, BUT, UM WHAT I WHAT I SAY IS THAT WHEN I TALK TO YOU ALL I DON'T NECESSARILY INDICATE WHO TOLD ME WHAT WHERE? HOW I'M GONNA PARAPHRASE THESE ITEMS. UM BECAUSE IN MANY CASES MULTIPLE PEOPLE TO A SIMILAR THINGS, NOT NECESSARILY IDENTICAL, BUT HOPEFULLY YOU'LL SEE YOUR THEMES, UH, REFLECTED IN THE COMMENTS THAT I'VE RAISED AND THIS GETS ME TO UNDERSTAND. AND YOUR STAFF UNDERSTAND KIND

[00:35:01]

WHAT ARE THE THINGS THAT ARE ON YOUR AGENDAS? BECAUSE AT THE END OF THE DAY, IT'S THE POLICY MAKERS. THEY'RE GONNA DRIVE THIS EQUATION. THIS IS VERY MUCH DRIVEN BY YOU AS ELECTED OFFICIALS AND STAFF FOLLOWING THAT LEAD, SO SOME OF THE THINGS THAT WE HEARD ABOUT OBVIOUSLY, UH, WAS THE DISCUSSIONS AT THE AIRPORT. I KNOW THAT WAS IT WAS, UH, WEST. YOU GO THROUGH THE AIRPORT AS A PRIORITY. IT'S ONE OF YOUR PRIORITIES OF THE SIX AND I KNOW THAT WAS A DISAPPOINTING OUTCOME. IN THAT PROCESS. I FOLLOWED UP WITH TREVOR WHEN I WAS WATCHING THE ELECTIONS AND WE CAUGHT BASE AFTERWARDS. SO UM, THERE'S STILL A RECOGNITION THAT ALTHOUGH THAT THAT APPROACH DIDN'T NECESSARILY WORK, MAYBE THERE'S A DIFFERENT APPROACH THAT YOU CAN PROCEED WITH. AND I KNOW MAY I KNOW THAT YOU'VE BEEN TALKING ABOUT SOME SURVEY WORK AND THINGS AS WELL IN OUR CONVERSATION, SO I KNOW THAT THAT WOULD CERTAINLY PART OF THE CONVERSATION TODAY, THERE'S A SENSE OF RECOGNITION THAT THE AIRPORT IS A BIG ITEM, AND I WILL TELL YOU I THINK I'VE TOLD A COUPLE OF YOU AS WELL. ALL THE ALL THE COMMUNITIES THAT I'VE MANAGED HAD AIRPORTS IN LAKELAND. WE HAD COMMERCIAL SERVICES OFF AND ON. IT'S KIND OF A HARD THING TO GET GOING.

BUT ONCE YOU GET IT ESTABLISHED, IT GETS STARTED. BUT I ALSO KNOW THAT MOST PEOPLE THINK AIRPORTS ARE GENERALLY JUST FOR THE PILOTS AND THE AVIATION AND THE FLY BOYS OR WHATEVER YOU WANT TO CALL THEM. WE USED TO TAKE. WE LOOKED AT ALL THE LAND AND WE HAD IN LAKELAND AND IF WE ALL THE BUSINESSES THAT AROUND THERE OR IS OUR LARGEST EMPLOYER THAT WAS AFFILIATED WITH THE AIRPORT.

IN SOME OPERATION. MOST PEOPLE HAVE NO CLUE ABOUT THAT. AND SO THERE'S A STORY TO BE TOLD THERE AND YOU'RE ALSO I WANNA TELL YOU, YOU'RE NOT UNIQUE. IT'S HARD TO CONVEY THAT BECAUSE THE PERCEPTION IS NOT A GOOD GOLF COURSE GOLF COURSES ARE JUST FOR GOLFERS. AIRPORTS AREN'T JUST FOR THE PIRATES. THEY THEY THEY DO HAVE AN ECONOMIC IMPACT, AND THEY ARE AN ECONOMIC ENGINE, AND THEY AFFECT THE ABILITY OF NO MICS HERE AS WELL. THE TYPE OF COMPANIES THAT ARE GONNA BE COMING AND HAVE AVAILABILITY TO THAT, SO I KNOW THAT'S SOMETHING WE'RE GONNA BE TALKING ABOUT.

TODAY. QUITE A BIT. UM I KNOW YOU GOT A BOND ISSUE COMING UP. THAT WAS SOMETHING THAT YOU WANTED TO DISCUSS, AS WELL, UM, YOUR AFFORDABLE HOUSING ISSUES. IT'S BEEN FUN TO WATCH THIS. I THINK IT WAS FOUR YEARS AGO, THERE WAS, UH, LET'S LET'S AT LEAST DO A STUDY OF WHAT THIS LOOKS LIKE. AND NOW THERE'S A POINT THAT YOU'RE REALLY MAKING SIGNIFICANT PROGRESS. AND A NUMBER OF YOU ALL SPOKE ABOUT THAT IMPORTANCE. BUT THERE'S STILL THIS QUESTION OF THE MISSING MIDDLE THAT YOU WANT TO ADDRESS. SO THAT WILL BE A POINT OF CONVERSATION TODAY AS WELL.

AFFORDABLE HOUSING. WE TALKED ABOUT THE 1 MILLION OF SEED MONEY PAUL MENTIONED IN HIS PRESENTATION THAT THAT'S KIND OF GETTING IT STARTED YOU PRIME THE PUMP, BUT YOU GOTTA FIGURE HOW YOU'RE GONNA DO THAT. ONGOING THAT THAT WILL THAT WILL EAT UP PRETTY QUICKLY. ONCE YOU START BURNING THAT THAT INITIAL CORPUS DOWN AS WELL. UM YOU'VE GOT THE RIGHT AWAY ISSUE. I KNOW THAT THE DECISION WAS NOT EXACTLY THE ALIGNMENT THAT YOU WERE LOOKING FOR, AND YOUR YOUR BYPASS ISSUES . BUT UM, THERE'S ALSO SOME OTHER TRANSPORTATION PROJECTS THAT YOU WANT TO DISCUSS. UM I KNOW YOU'VE HAD THE BYRON NELSON ACTIVITY AND THERE'S SOME DISCUSSION ABOUT STILL NEEDING A HOTEL UP IN CRAIG RANCH TO SUPPORT THAT ACTIVITY. UH AND I'VE LOST TRACK WHERE YOU YOU SIGNED UP FOR HOW MANY YEARS FOR THE NELSON TOURNAMENT? 56. SOMETHING LIKE THAT. FIVE ORIGINALLY. SO YOU'RE WHAT TWO YEARS THREE YEARS INTO IT THIS YEAR. 40 OR INTO IT THIS YEAR.

OK SO I KNOW THAT THAT'S IMPORTANT ELEMENT OF MAINTAINING THAT, AND THAT'S GREAT EXPOSURE, BY THE WAY FOR YOU NATIONALLY AS WELL, UH, I HAD NOT HEARD ABOUT THIS UNTIL A COUPLE OF YOU HAD RAISED IT. THIS THE, UH, PLUG AND PLAY ENTREPRENEURIAL PROJECT THAT YOU'RE DOING WITH FRISCO TO SUPPORT YOUR YOUR START UP BUSINESSES AND GETTING PEOPLE LINKED TO, UM, ENTREPRENEURIAL DOLLARS AND ANKLE NETWORKS AND I, YOU KNOW ALL THOSE THINGS AS WELL, UH, THAT'S PRETTY EXCITING , AND IT SOUNDS LIKE IT'S A PARTNERSHIP. IT'S NOT A COMPETITION WITH FRISCO. YOU'RE BOTH ARE KIND OF LOOKING AT DIFFERENT THINGS. BUT THAT WAS SOMETHING YOU WANTED TO MAKE SURE WE'RE INCORPORATED. UH AND THEN THIS APPROACH OF AS YOU'RE GROWING, PAUL TALKED ABOUT THE GROWTH IN THE DFW METROPLEX AREA . AND YOU'VE CERTAINLY SEEN THAT HERE A DISCUSSION ABOUT THE NEED FOR ANOTHER CORPORATE BUSINESS PARK AS CRAIG RANCH WILL BE FILLED UP SOON, AND WHAT'S THE NEXT ENVIRONMENT? WHAT'S THE NEXT SPOT FOR THAT? I KNOW YOU THINKING ABOUT THAT, OR THIS IS YOUR ACREAGE, UH, ANTICIPATED FOR THAT AND YOU'RE PLANNING EFFORTS. UM ON A ON A GRANULAR LEVEL, BUT NONETHELESS IMPORTANT AND REALLY A QUALITY OF LIFE. UH, CELL PHONE SERVICE AND PARTS OF THE CITY SEEM TO BE A BIT OF A CHALLENGE. WE SEE THAT IN GROWING COMMUNITIES AS TOWER LOCATIONS NEED TO TAKE PLACE. I KNOW IT'S A LOT EASIER AND A GROWING COMMUNITY TO PLACE TOWERS. BUT I KNOW A LOT OF THE COMMUNITIES WORK WITH TOWER LOCATIONS ARE GETTING MORE AND MORE DIFFICULT IN ESTABLISHED BUILT OUT ENVIRONMENTS, AND PEOPLE ARE TRYING TO FIGURE OUT WHAT THAT LOOKS LIKE. BUT THAT WAS THE ONE THAT CAME UP AS WELL. UM THERE'S A QUESTION THAT HAS RAISED IN A NUMBER OF YOUR FEEDBACK TO ME IN SESSIONS ABOUT THE ME DC OWNED PROPERTY. THEY WERE SUPPORT THAT YOU ACQUIRED PROPERTY. THE ME DC ACQUIRED THESE PARCELS WITH A GOAL OF TRYING TO SELL THEM. THERE'S BEEN A LOT OF ACTIVITY AND ENERGY. I'M ACTUALLY WORKING WITH MIKE. WE'RE GOING TO BE DOING THEIR STRATEGIC PLAN AFTER THIS SESSION. WE'RE GOING TO BE MEETING IN EARLY MARCH BECAUSE THEY WANTED TO GET THE FEEDBACK FROM YOU. BUT I KNOW THAT'S HIGH ON THEIR QUESTION AS WELL. WHAT'S THE LONG TERM GOAL OF THESE PROPERTIES SOME HAVE TALKED ABOUT. HEY, WE'VE GOT UH, WE GOT THE NEW BYPASS COMING IN. CAN WE SELL THESE MOVE IN? THINK

[00:40:06]

[00:45:03]

I TOOK IT AS A FAILURE ON THE PART OF THE COUNCIL BECAUSE WE DID NOT EDUCATE THE PEOPLE IN ADVANCE BEFORE TELLING THEM WE ARE PUTTING IT ON THE BALLOT, AND I THINK THAT WAS A CRITICAL MISTAKE ON OUR PART AS COUNSEL, AND WE SHOULD HAVE ADDRESSED IT THROUGH SOME FORM OF SURVEY OR STUDY TO GO OUT AND GET THEIR OPINION AND MAKE SURE WE KNEW ON PAPER. UH, HOW THEY WERE THINKING ABOUT THIS. THAT WE COULD INFLUENCE THAT BEFORE WE PUT IT OUT THERE IN THE GENERAL PUBLIC, AND I SEE THAT SAME EDUCATIONAL STRATEGY BEING MISSING IN THE HOMELESSNESS EDUCATION DEPARTMENT. UH BECAUSE I THINK EDUCATION IS THE KEY TO SOLVING THE HOMELESSNESS ISSUE, AND I THINK WE DON'T GET A HANDLE ON IT. RIGHT NOW. WE'RE GOING TO WIND UP BEING IN THE SAME SHAPE AS AUSTIN OR SEATTLE IN THE VERY, VERY NEAR FUTURE, AND WE'RE GOING TO BE OVER. ON WITH HOMELESSNESS, AND I DON'T WANT MCKINNEY TO HAVE THE REPUTATION OF KICKING THE, UH, DOWNTRODDEN TO THE CURB. BUT I ALSO WANT MCKINNEY TO HAVE THE REPUTATION OF GIVING A HAND UP RATHER THAN A HAND OUT, AND I THINK THAT ALL GET US IN LINE WITH THE GENERAL REGION AND STOP THE INFILTRATION OF HOMELESSNESS. IF THE MESS RIGHT MESSAGE GETS OUT THERE MY OBSERVATION. I I KNOW. IN FLORIDA. WE ALWAYS SEE AN INCREASE IN HOMELESSNESS DURING THE WINTER MONTHS, PEOPLE THAT THEY THEY MOVE FROM THE NORTH TO THE SOUTH AND REALIZE THEY CAN BE WARMER AND YOU KNOW, WE SOLVE OUR CROSS AND WE SELL SHELTERS TO ADDRESS THAT. IS THAT A SEASONAL IMPLICATION? OR IS IT GETTING MORE? I DIDN'T I DON'T KNOW THAT YOU'VE ALL UNPACKED THAT IN IN MY CONVERSATIONS ABOUT IT. THAT JUST IS KIND OF A STANDARD THAT YOU'RE JUST SEEING NOW, OR ARE YOU SEEING INFLUXES AT DIFFERENT TIMES OF THE YEAR? I THINK WE'VE SEEN A VERY STEADY INCREASE ACROSS THE BOARD. I'M CERTAINLY NO EXPERT ON IT, AND I DON'T KNOW WHAT OUR NUMBERS SHOW FROM THE LATE JANUARY HOMELESS COUNT. I DON'T THINK THEY'RE IN YET, ARE THEY YOU KNOW, I'VE GOT MR MAYOR PART. I HAVE A QUESTION . YOU SAY THAT EDUCATION IS THE KEY. THE THING THAT I'M TRYING TO PUT THE PIECES TOGETHER THAT RESONATES IS THAT WHEN CHIEF ELLENBERG WAS TALKING, HE SAID THAT MCKINNEY IS GOOD, TIPPER. REMEMBER THAT IS THAT KIND OF WHAT YOU'RE GETTING AT WITH RESPECT TO EDUCATION THAT THAT THE PUBLIC DOESN'T MAKE A PATH FOR MAKING THIS A ATTRACTIVE PLACE TO BE, OR IS THERE SOME OTHER ELEMENT TO IT HERE? WHERE THE THOUGHT PROCESS COMES FROM

[00:50:04]

HOW DO YOU CHANGE THE PUBLIC'S PERCEPTION ON THAT? AND HOW DO YOU GET THE PUBLIC EDUCATED TO WHERE EVERYBODY HAS THOSE CARDS IN THERE? YEAH, WHEN THEY APPROACH 75 IN VIRGINIA, AND ONCE THAT WORD GETS OUT THERE, YOU'RE GONNA SEE THAT WE'RE GOING TO MAINTAIN SOME HOMELESS, BUT WE'RE NOT GOING TO GROW TO THE SIZE OF AUSTIN OR DALLAS AND I SEE IT BECOMING MORE AND MORE OF A PROBLEM THROUGHOUT THE WORLD, AND WE NEED TO ADDRESS IT NOW BECAUSE WE'RE NOT IMMUNE FROM THAT PROBLEM. OK? ANY OTHER COMMENTS ON SOME OF THE THINGS THAT WERE THAT WERE RAISED AND I CHARACTERIZED AS APPROPRIATELY OR IF YOU WANT TO ELABORATE ON ANY OF THOSE ITEMS THAT CAME FROM YOU. I DO WANT TO COMMENT ON GEORGE'S BEHALF AND MINE THAT THEY SAID THAT, UM WE'VE HAD LAND IN THE ED C FOR A REALLY LONG TIME THAT THAT'S A COMMENT ON HOW OLD GEORGE AND I ARE BECAUSE THAT WAS A PROGRAM THAT WE PUT INTO PLACE IN THE LAST SEVEN YEARS. AND SO I THINK IT'S STILL IN ITS INFANCY RATHER THAN OLD AT THIS POINT IN TIME. WE OK? YOU FLIP BACK? A COUPLE OF SLIDES? ABSOLUTELY. IS THERE ONE IN PARTICULAR? I CAN REMEMBER WHERE WHICH ONE YOU'RE THINKING OF, WELL. NO I. I THINK I MAY HAVE ADDRESSED EVERYTHING OK? I JUST WANTED TO TAKE A TIME. I THINK GREG WANTS TO ADD SOMETHING ON THE COUNCILMAN PHILLIPS, YOU MENTIONED THE, UM SURVEYS OF HOMELESSNESS AND ON THAT ISSUE, ONE THING WE WANT TO REMIND YOU OF IS THAT ARE THE SURVEYS THAT WE'RE DOING WITH THE MERCHANTS DOWNTOWN, WHICH IS PART OF OUR OUR NEW INITIATIVE.

SO MAYBE GREAT WHEN THE WHEN COUNSEL FOR, YOU KNOW, FIRST DISCUSS THIS, UM, YOU KNOW, IN LATE FALL OF LAST YEAR, UH AND CHIEF ELLEN M. AND TALKED ABOUT IT. ONE OF THE THINGS WE DECIDED TO DO IS DO A SURVEY OF THE MERCHANTS AND FIND OUT EXACTLY WHAT THE PERCEPTIONS WERE AS WELL AS WHAT THE PROBLEMS WERE. THEY WERE SEEING. AND UH SO WE TOOK THAT SURVEY TO KIND OF GIVE US A BASELINE OF WHAT WE'RE DEALING WITH. AND WHAT THE WHAT THE PROBLEMS ARE, UH, BOTH REAL AND PERCEIVED PROBLEMS. UH, WE'RE CURRENTLY IN THE PROCESS OF REDOING THAT SAME SURVEY TO TRY TO MEASURE YOU KNOW, HAVE WE MADE A DIFFERENCE? WE STARTED AN INITIATIVE DOWNTOWN WITH THE, UH NEIGHBORHOOD POLICE OFFICERS, ADDING EXTRA POLICE OFFICERS DOWNTOWN AND, UH, DOING SOME DIFFERENT THINGS AND DIFFERENT EDUCATIONAL THINGS, AND WE DON'T QUITE HAVE THE RESULTS BACK IN FROM THAT SECOND SURVEY, BUT OUR OUR INITIAL FEELING IS THAT WE ARE MAKING PROGRESS. BUT WE PLAN ON CONTINUING TO DO THAT. SO WE CAN, YOU KNOW, MEASURE IN IN SOME, UH, SOMEWHAT SORT OF A SCIENTIFIC WAY AS TO WHETHER THE INITIATIVES WE ARE DOING ARE MAKING A DIFFERENCE. BUT SOMETIMES WE WANNA JUST, YOU KNOW, EITHER THROW MONEY AT A PROBLEM OR THROW PERSONNEL. BUT WE WANNA MAKE SURE WE'RE DOING THE THINGS THAT ARE, UH THAT THAT REALLY IMPACT.

SIGNIFICANTLY THE PROBLEMS THAT THEY'RE BEING PERCEIVED BY OUR OUR DOWNTOWN MERCHANTS. THE CHIEF LAWYER ON THAT SUBJECT, AND I WANNA MAKE SURE THAT ALL THE COUNCIL AND STAFF KNOWS THAT, UM I'VE HAD ANOTHER ISSUE COME UP. I'VE TOUCHED ON IT BRIEFLY WITH, UM, THE CHIEF AND THE CHIEF ELLENBERG, BUT, UH, I HAD A CASE COME THROUGH MY OFFICE WHERE A TEENAGE BOY WAS ARRESTED FOR ASSAULT, FAMILY VIOLENCE, AND IT'S ACTUALLY MENTAL HEALTH ISSUE BECAUSE I ACTUALLY REPRESENTED THE GRANDPARENTS IN GETTING CUSTODY OF THEIR GRANDSON. AND IT WAS THE FATHER OF THE GRANDSON THAT WAS ASSAULTED, AND I GOT INTO A KIND OF LIGHT IN BUT WE'VE WASTED A WHOLE LOT OF THE TAXPAYERS' RESOURCES. UH, THROUGH OUR MCKINNEY POLICE DEPARTMENT TRYING TO GET SOMEONE SOME MENTAL HEALTH HELP, WHICH WOULD SOLVE THE PROBLEM, AND I SEE THAT, UH, CONSISTENTLY IN POLICE WORK THESE DAYS, AND IT GOES INTO HOMELESSNESS. IT GOES

[00:55:03]

CERTAINLY NOT SITTING ON THE SIDELINE. UM WE ACKNOWLEDGE THIS . ALSO OF COURSE, PEOPLE HOPEFULLY UNDERSTAND THAT THIS IS NOT INDIGENOUS TO THE CITY OF MCKINNEY. THIS IS INDIGENOUS TO EVERY SINGLE GROWING POPULATION. AS WE GROW THAT WILL GROW. EVERY PROBLEM WILL GROW WITH OUR GROWTH. UM SO IMPORTANT. PEOPLE KNOW THAT AS WELL, THAT THAT WE HAVE BEEN VERY, VERY PROACTIVE.

AND UH, AND ARE DEDICATING A LOT OF RESOURCES AND CITY TALENT TO THE ISSUE. BUT, UM BUT. 2 TO 4.

YEARS AGO, WE IMPLEMENTED TWO OFFICERS WHO WERE JUST, UH SO THE DEDICATED TOWARD THE LASI HOMELESSNESS AND MENTAL HEALTH ISSUES. WE HAVEN'T A UNIT THAT DEALS WITH MENTAL HEALTH, HOMELESSNESS ISSUES, DIRECT LIAISONS WITH THE COMMUNITY. WE ALSO ADDED OUR MENTAL HEALTH COORDINATORS. UH, ADDED TWO PEOPLE, UH, TWO LICENSED PROFESSIONAL COUNSELORS THAT

[01:00:01]

THAT THE THAT WE THE TAXPAYER SAYS, HEY, I'D RATHER NOT USE GEO DEBT FOR THIS AND THAT'S WHAT THE TAXPAYER TOLD US. SO THE OTHER TWO OPPORTUNITIES THAT WE HAVE ARE TO USE AIRPORT REVENUE FUNDS AND BE ABLE TO BOND THOSE, UH, IN A PRIVATE PUBLIC PARTNERSHIP, WHICH, CANDIDLY I HAVE AN APPETITE FOR TO FIND PRIVATE MONEY COMING IN HERE TO HELP US WITH THAT AND SEE WHAT KIND OF TRADE OFFS THAT'S GONNA HAVE. UH, WE GOT A NUMBER OF US DID GOT AN EMAIL FROM A PERSON IN ATLANTA, AND IT REALLY STRUCK ME IN THAT ATLANTA HAS THE ONE AIRPORT, UH, ON WHAT I'LL CALL THE SOUTH SIDE OF TOWN, BUT SO MUCH OF ATLANTA'S GROWTH IS NORTH OF ATLANTA, AND THEY DON'T HAVE AN AIRPORT UP THERE, AND THERE'S SOME LAMENT THAT THEY DON'T NOW MCKINNEY DOESN'T NECESSARILY OWE IT TO THE REGION TO HAVE THAT. BUT THE REALITY IS THAT MCKINNEY HAS AN AIRPORT. WE HAVE A STEEL CONCRETE REINFORCED 17 INCH DEEP RUNWAY THAT IS CAPABLE AND DOES HANDLE 737 S RIGHT NOW. WE HAVE A LOT OF LAND ON THE SIDE OF THE AIRPORT. IN ORDER TO DO THAT, AND SPUR 399 IS UM, FAIT ACCOMPLI IF YOU WILL, WHICH IS GOING TO BE, I BELIEVE A SIX LANE ROAD THAT'S GOING TO FEED TRAFFIC OVER THERE. THE COUNTY BY AND LARGE FINANCING THE CURRENT EXPANSION OF OUR RUNWAY AND SO IT IF YOU LOOK AT ALTERNATIVES, THERE AREN'T MANY, BUT WE STILL OWE IT TO THE TAXPAYER, THE CITY MCKINNEY TO SAY, WHAT ARE THE POSITIVES? AND WHAT ARE THE NEGATIVES AND BE VERY CLEAR ABOUT THAT? AND SO I BELIEVE THIS COUNCIL AND CERTAINLY I'LL SPEAK FOR MYSELF HAVE AN APPETITE TO WALK DOWN THAT ROAD BECAUSE I DO BELIEVE IT'S A GREAT ECONOMIC CATALYST FOR THE CITY OF MCKINNEY TO BE ABLE TO HAVE THE RIGHT TO PASSENGER SERVICE BE AVAILABLE AT TK I BUT WE DO NEED TO WALK DOWN THAT PATH. RECOGNIZE THAT, UM. THERE IS NO SILVER BULLET, RIGHT? IT'S NOT GONNA ALL BE POSITIVE. IT'S CERTAINLY NOT

[01:05:03]

VARIOUS TERMS AT THE END OF THE DAY. WHENEVER YOU DECIDE YOUR TERM IS OVER, AND YOU'RE GONNA STEP BACK AND LET THE NEXT PERSON KIND OF TAKE YOUR SEAT. UM WHAT IS IT THAT YOU'RE GONNA BE PROUD ABOUT? WHAT'S THE LEGACY THAT YOU WANNA LEAVE? OF THE THINGS THAT YOU WANNA MAKE SURE GET CLICKED OFF THE TO DO LIST. SO THESE ARE IMPORTANT BECAUSE SOME OF THESE ARE LONG TERM. SOME OF THESE ARE SHORT TERM, BUT YOU GOTTA BE. THEY OUGHT TO BE INCORPORATED INTO YOUR PLAN. SO AS I SAID, I WANNA HIGHLIGHT THEM HERE. WE'LL COME BACK AND LOOK AT THEM AT THE END OF THE, UH, AFTER WE'VE GONE THROUGH THE PROCESS TO MAKE SURE WE'VE COVERED EVERYTHING BUT A LOT OF FEEDBACK ABOUT THE EAST SIDE DEVELOPMENT AND HOW THAT HAS BEEN DONE, AND THAT HOW THOUGHTFUL THAT HAS BEEN AND ITS CONCERNS ABOUT GENTRIFICATION AND HOW TRANSFORMATIVE THAT WILL BE. UM, THERE'S A SENSE THAT, UH, AS DONE WELL IN YOUR STRATEGIC PLANNING THAT YOU HAVE OUTLINED THAT VISION FOR YOUR COMMUNITY THAT THAT'S A LEGACY THAT YOU NEED TO LEAVE. UH, THERE'S A RECOGNITION THAT YOUR MIXTURE OF RESIDENTIAL COMMERCIAL INDUSTRIAL ALL THAT TAX BASE WORKS AND THAT YOU CAN SUPPORT THE FUTURE OF MCKINNEY OUT OF THAT, BUT IT'S NOT GOING TO BE JUST A RESIDENTIAL BURDEN ON THAT. SO CLEARLY YOU'RE A VERY STRONG FOCUS ON ECONOMIC DEVELOPMENT. UH, THAT CITY HALL PROJECT, THE TUFTS ARRANGEMENT, ALL THE STUFF HAPPENING ON THE EAST SIDE OF THAT'S VERY IMPORTANT, UM, ALSO THE LEGACY OF, UH, AFFORDABLE HOUSING AND WHAT YOU'RE DOING THERE. UH, YOU'RE GONNA SEE A NUMBER OF COMMENTS ABOUT THAT YOU PROBABLY LEADING THE PACK IN YOUR AREA IN TERMS OF THE EFFORTS AND ACTIVITIES. YOU'RE TRYING TO ADDRESS AND I KNOW YOU'VE GONE THROUGH THE LEARNING CURVES AND THE DYNAMICS OF THAT ABOUT, YOU KNOW, IS THAT LOOK LIKE ALL APARTMENTS OR TOWN HOMES OR RENTAL OR HOW DO YOU ADDRESS THAT? SO EVERYBODY'S KIND OF APPROACHING THAT, BUT THERE'S A LOT OF PRIDE IN THE WORK THAT YOU'VE BEEN DOING IN A RELATIVELY SHORT PERIOD OF TIME THERE. THE YOU'RE PLEASED WITH THE ADMINISTRATION AND THE QUALITY OF SERVICES. ONE OF YOUR GOALS IS OBVIOUSLY, UM, OPERATIONAL EXCELLENCE AND THE AND HOW YOU DELIVER THE DAY TO DAY FUNCTIONS OF THOSE THINGS THAT I MENTIONED AT THE FRONT END THE WATER, THE SEWER, THE POLICE SERVICES, THE PLANNING AND ZONING. ALL THOSE THINGS HAPPEN, AND THAT'S DELIBERATE. UM THERE'S A RECOGNITION THAT AS YOUR TOWN IS GROWING, UM THAT YOU'VE GOT DEFICITS THAT YOU'RE TRYING TO DEAL WITH. I GAVE THE ANALOGY OF FOOT ON A BOAT AND FOOT ON THE DOCK YOU YOU'RE COMING IN WITH BOTH, BUT THERE'S A RECOGNITION THAT IN THE FUTURE , A LOT OF YOUR AS BUILT INFRASTRUCTURE IS LIKELY TO FAIL BECAUSE OF THE PERIOD OF TIME IN WHICH THEY WERE DEVELOPED. AND ARE YOU THINKING ONCE AGAIN INSTEAD OF JUST NEXT YEAR OR TWO YEARS DOWN THE ROAD? ARE YOU THINKING LONG TERM? ARE WE DEVELOPING SYSTEMS WHERE AT SOME LIKE THE GROWTH AND THE ABILITY TO CONSTANTLY LIVE OFF NEW REVENUE IS NOT GONNA BE HERE. IF YOU CONTINUE DOWN THIS PATH WHENEVER THAT IS, AND HAVE YOU THOUGHT THROUGH HOW YOU'RE GOING TO FINANCE THE STUFF THAT STILL NEEDS TO BE FIXED WITHOUT THAT ADDITIONAL JUICE IF YOU WILL OF NEW GROWTH REVENUE COMING INTO THE COMMUNITY, BUT THERE'S A RECOGNITION YOU'RE MAKING PROGRESS THERE. SO THAT'S THAT'S A GOOD EFFORT. UM GOOD WORK IN TERMS OF RECOGNITION OF FOCUSING ON THE LONG TERM VERSUS THE SHORT TERM DNA THAT YOU'RE NOT JUST FOCUSING AS I MENTIONED EARLIER ABOUT THE PERSON LOOKING AT THEIR CELL PHONE AND TRIPPING INTO THE INTO THE FOUNTAIN AND THINGS OF THAT, BUT YOU REALLY ARE LOOKING AT LONG TERM AND TRYING TO FIGURE OUT IT'S NOT JUST NOW IT'S ABOUT 567 10 YEARS DOWN THE ROAD. UM BACK IN IN HOUSING THAT YOU'RE MAKING SOME GOOD EFFORTS, BUT YOU'RE AT THE FRONT END OF THAT. AND HOW DO YOU IMPLEMENT SO THAT WHATEVER YOU'RE DOING DOESN'T STOP. IF THERE'S TRANSITIONS ON THE COUNCIL THAT THERE THIS IS AN ISSUE RECOGNIZED AS AN IMPORTANT ELEMENT FOR THAT LIVE WORK PLAY,

[01:10:03]

THAT'S AN IMPORTANT ELEMENT IN THE SERVICES AND THE FUNCTIONS AND THE LOOK AND FEEL, UH, AS IT IS IMPORTANT. UM THERE'S A DISCUSSION TAKING PLACE ABOUT WHAT YOU DO IN YOUR DOWNTOWN.

WE'VE ALREADY HAD A COUPLE OF COMMENTS ABOUT THAT. THIS MORNING. YOU'RE DOWNTOWN IS UNIQUE. UH, YOUR DOWNTOWN IS ALSO CHANGING. THE FOOTPRINT IS CHANGING NOW WITH YOUR EAST SIDE DEVELOPMENT, BUT THERE'S ALSO RECOGNITION. THERE'S A LOT OF OLDER STRUCTURES IN YOUR DOWNTOWN. AND IF YOU WANNA MAKE SURE THAT THE DOWNTOWN REMAINS VIABLE AND HEALTHY AND VIBRANT AND ALL THOSE EFFORTS THAT THERE MAY BE SOME OTHER ECONOMIC DEVELOPMENT TOOLS TO HELP THE DOWNTOWN BUSINESS OWNERS AND SHOP OWNERS AND PROPERTY OWNERS ABLE TO REINVEST IN THEIR PROPERTY IN ORDER TO RETAIN THAT CROWN JEWEL THAT YOU HAVE, AND THERE'S A RECOGNITION THAT THERE'S PROBABLY SOMETHING THE CITY AND OR YOUR ED CS CDC SP. I DS TURNS WHATEVER THEY WHATEVER THE ALPHABET SOUP OF, UH OF, UH, GROUPS YOU WANNA ADDRESS COULD HELP THERE. UH AND ONCE AGAIN, THIS CONCEPT OF AN ECONOMIC DEVELOPMENT, COMMERCIAL INDUSTRIAL BASE OR RETAIL THIS WHOLE EFFORT THAT IT TAKES ALL THAT TO RAISE THE TIDE TO GET ALL THE BOATS WORKING AND RISING IN IN YOUR COMMUNITY. UM SO THOSE WERE SOME OF THE LEGACY ITEMS. I'M GONNA COME BACK TO THOSE I SAY AT THE END, BUT DID I MISS ANYTHING? EVERYBODY HOPEFULLY SAW BITS AND PIECES OF WHAT SHE TOLD ME WERE IMPORTANT TO YOU IN THAT EFFORT, BECAUSE THOSE ARE THINGS THAT I WANT TO MAKE SURE ARE IN YOUR PLAN BECAUSE SOME OF THESE THINGS ARE LONGER TERM STRATEGIES. AND YOU WANNA MAKE SURE THAT YOU'VE GOT STAFF FOCUS ON THOSE BUT ALL GOOD. OK, ALL RIGHT. OK SO THE DOCUMENT THAT WE'RE NEXT GONNA WORK OUR WAY THROUGH. IS YOUR MCKINNEY FIRST DOCUMENT? UM YOU HAVE THE SIX GOALS THAT HAVE REMAINED UNCHANGED. THEY ARE BEHIND YOU. AS YOU SPEAK AS WE SPEAK HERE TODAY. UM THERE ARE WITHIN THAT 31 SPECIFIC STRATEGIC PRIORITIES THAT THE COUNCIL HAS BLESSED AND SAID, THESE ARE THE THINGS THAT ARE HIGHEST ON OUR OUR TO DO LIST IF YOU WILL. AND THEN, AS PAUL MENTIONED EARLIER STAFF TAKE THAT AND THEN WORKS A WORK PLAN BEHIND THAT TO SAY OK, IF YOU WANT TO DO AFFORDABLE HOUSING. THESE ARE THE THINGS THAT WE THINK WILL HELP YOU ACHIEVE THOSE GOALS. AND WHAT THAT LOOKS AND FEELS LIKE, UM SO WITHIN THOSE, UM WE LAST YEAR WAS 158 THAT OR TWO YEARS AGO, IT WAS 158 AS YOU MOVED INTO THE PLAN YOU'VE GOT NOW THERE ARE ACTUALLY 205 SPECIFIC OBJECTIVES AND STRATEGIES, EACH WITH IDENTIFIABLE DEPARTMENTS THAT ARE GONNA BE CHASED WITH WORKING ON BITS AND PIECES OR HAVE OWNERSHIP OF THOSE ITEMS AS WELL . UM SO THAT'S A LOT THAT THEY'RE DOING. IT'S NOT UNREALISTIC IN TERMS OF THE SIZE OF THE ORGANIZATION YOU'VE GOT, BUT I WANT YOU TO BE AWARE THERE'S A LOT OF WORK BEHIND THE SCENES OF THE WORK THAT WE'RE KEEPING YOU AT THAT 10,000 FT LEVEL. THE GRANULAR LEVEL IS CERTAINLY BEING DONE AT THE AT YOUR STAFF LEVEL. UM WHEN I SPOKE TO ALL OF YOU, UH YOU'RE ALL PRETTY FAMILIAR. SOME OF YOU ARE GONNA HAVE A GREATER WORKING KNOWLEDGE WITH THAT. I APPRECIATE YOU KNOW, MICHAEL'S BRAND NEW TO THE ORGANIZATION.

SO AS AS A AND SO HE'S GETTING HIS ARMS AROUND THAT AS WELL BUT HAD A FAMILIARITY FROM UNDERSTANDING AS PART OF THE ORIENTATION AND PART OF THIS RUNNING FOR OFFICE. UM, SO THERE'S A GENERAL FAMILIARITY THERE, AND I WILL TELL YOU I ALWAYS ASK THOSE. THE SIX GOALS ALSO MAKE SENSE, WHEREAS IF SOMETHING WE CAN THAT YOU WANT TO CHANGE OR ADD, AND, UH, GENERALLY, WE'RE ALL PRETTY COMFORTABLE WITH THAT. THERE'S SOME DISCUSSION. I KNOW WE'RE GONNA TALK ABOUT THE AIRPORT. ABOUT WHAT THAT WHETHER THAT REMAINS A STAND ALONE GOAL OR NOT, BUT MY INSTINCTS ARE THAT THAT'S GONNA REMAIN A STAND ALONE GOAL, BUT WE'LL TALK ABOUT THAT AS WE DELVE INTO THAT SECTION. SO, UH, THAT'S THE WORK THAT WE THAT YOU'VE GOT IN PLAY.

UM SO WHEN I ASK YOU ALL I KNOW PAUL GAVE A HIGH LEVEL OF KIND OF THE YEAR IN REVIEW. UM AND IN YOUR DEFENSE. I SAID I. I DIDN'T WANT YOU TO DO ANY RESEARCH BEFOREHAND WHEN I MAKE THOSE CALLS TO YOU AND GET SOME SCHEDULE AND JUST SAY, TOP OF MIND WHAT'S IMPORTANT TO YOU, WHAT'S WHAT'S OCCURRED. SO THE THINGS THAT I ALWAYS LIKE TO SAY IS WHAT WHAT HAPPENED LAST YEAR THAT YOU THINK GOT COMPLETED, UM SO UNDER THIS DIRECTION FOR STRATEGIC AND ECONOMIC GROWTH, THE CITY HALL PROJECT YOU HEARD FROM VARIOUS GETTING CLOSE, UH, LAST QUARTER THIS YEAR OF GETTING WRAPPED UP TOPS. I UNDERSTAND. HAS A TEMPORARY UH T , UH, OCCUPANCY PERMITS, SO THEY

[01:15:05]

UH, BUT BASICALLY ALL THAT EAST SIDE DEVELOPMENT OF FIVE OCCURRING UH, THERE'S A RECOGNITION UM, OF THE FUNDING AND THE SUPPORT THAT YOUR E DC AND YOUR CDC HAVE PROVIDED TO HELP YOU IN DEALING WITH INFRASTRUCTURE ISSUES. THAT WAS A HEAVY DISCUSSION AND LEFT AND A COUPLE OF YEARS AGO WE STARTED TALKING ABOUT THAT, AND LAST YEAR THAT ALL CAME INTO PLAY. UM YOU NOW RECOGNIZING THIS QUESTION OF, UH, YOU GOT INFRASTRUCTURE NEEDS. YOU GOT A BOND ISSUE THAT'S COMING UP. AND SO THAT'S A THAT'S A MAJOR LIFT THAT YOU'RE TRYING TO ADDRESS.

UH, LAST YEAR, THE RECOGNITION OF THE TEXT TO COME IN TO SUPPORT YOUR ROADWAY IMPROVEMENT ASSOCIATED WITH THE DECK. PARKER I DON'T KNOW IF YOU'RE STILL CALLING IT DECK OR THE UNDERLY.

I DON'T KNOW WHAT WHAT'S THE APPROPRIATE TERMINOLOGY? YOU'RE CALLING THAT NOW? IS IT STILL DECK PARK OR PARDON? LOWER FIVE PLAZA. I GOTTA REMEMBER THAT IN THE PROCESS I KNEW WHEN I PUT A DECK PARK. IT'S NOT ON THE DECK AND A COUPLE OF YOU TOLD ME THAT BUT I DIDN'T HAVE A DIFFERENT WAY OF IDENTIFYING IT SO, BUT THE FACT YOU'VE GOT THE STATE TO STEP IN, YOU STILL GOT SOME LOCAL COST TO ADDRESS ON THAT CLEARLY, UM, I MENTIONED EARLIER. GOOD CHANGES. III I GAVE MIKE THE HEADS UP EARLIER. I SAID HIS NAME IS GONNA COME UP A COUPLE OF TIMES, BUT IT'S ALL IT'S ALL GOOD, BUT THERE WAS A RECOGNITION THAT THAT'S A POSITIVE INVESTMENT IN YOUR FUTURE LEADERSHIP THERE AND THE RELATIONSHIP THAT HAS EVOLVED. OVER TIME AS WELL. I KNOW THAT WAS A FACTOR SEVERAL YEARS BACK. WE WEREN'T SURE THAT EVERYBODY HAD THE SAME KIM SHEET AND IT SOUNDS LIKE THINGS ARE MUCH, MUCH MORE IMPROVED EVEN TO THE POINT WHERE MICHAEL WOULD ASK ME TO DO THEIR RETREAT SO THAT WE CAN MAKE SURE THAT YOU AND THEY ARE ALL IN SYNC IN THE PROCESS.

UM AND THAT THIS THIS CONCEPT YOU'VE DONE FOR ECONOMIC DEVELOPMENT HAS BEEN KIND OF VIEWED AS A HOLISTIC APPROACH THAT, UM YOU KNOW YOU'RE LOOKING AT THE ACTIVITIES, THE PERSONNEL, THE STATE LEGISLATURE THAT YOU GOT TO ADDRESS, BUT OVERALL, YOU'RE KIND OF NAVIGATING THAT PRETTY WELL, UH, POSITIVELY AS FAR AS A UH UH AS A AS AN ACHIEVEMENT. UH THE ALIGNMENT OF THE BYPASS HAS BEEN FINALIZED. UM I KNOW THAT'S STILL YOU KNOW, WASN'T YOUR PREFERRED ROUTE, BUT THERE'S A RECOGNITION IT IS WHAT IT IS NOW AND NOW YOU CAN AT LEAST GO FORWARD. AND NOW THERE'S A CENSUS. NOW THAT YOU KNOW WHERE THAT'S GONNA GO. UM WHAT DO YOU DO WITH THE LAND YOU'VE GOT CURRENTLY. AND MAYBE IF YOU CAN SELL THAT, GET THAT OFF THE OFF THAT ONE OFF ITS OWNERSHIP OF ME DC AND THEN USE THOSE PROCEEDS TO ACQUIRE NEW PARCELS IN THE NEXT ALIGNMENT FOR THE FUTURE GROWTH SO ONCE AGAIN THAT THAT LONG TERM GROWTH APPROACH IS SOMETHING THAT VIEWED AS POSITIVE, AFFORDABLE HOUSING. UM BASICALLY, UH THAT WOULD YOU KNOW YOU'RE LEADING THE EFFORTS IN THE COUNTY, UM, NUMBER OF INDIVIDUAL PROJECTS IN THEIR LAND TRUST DISCUSSIONS. UH THE ME DC PRESIDENT. THE CHANGES THE POSITION THOSE ARE ALL COMMENTS COMING FROM FOLKS. THE OPERATIONAL EXCELLENCE GOAL. UH, YOUR OVERALL PLANNING AS YOU GROW. THIS IS SO CRITICAL. I KNOW WHEN I WAS IN LAKELAND AND WE WERE GROWN LIKE YOU WERE GROWING LIKE WEEDS. THE QUESTION IS, HOW DO YOU KEEP THE HOW DO YOU KEEP THE LOOK AND FEEL THE SAME THAT YOU DON'T LOSE THAT JUST BECOME AMALGAMS WITH WHATEVER THE NEXT CITY GROWTH PATTERN LOOKS AND FEELS LIKE SO, UH, THAT YOUR THAT YOUR STAFF IS DOING A GOOD JOB IN TERMS OF THE INSIGHTS OF THE DIRECTIONS AND THE PLANNING AND THE, UH, REQUIREMENTS THAT YOU HAVE IN PLACE THERE. UH, AND THERE'S A RECOGNITION PAUL MENTIONED EARLIER ABOUT. WASTE AND RECYCLING PROVIDERS AND I HAD TO SMILE WHEN PAUL SAID. THAT'S NO EASY TASK IF THERE IS A THIRD RAIL TOPIC THE TIME YOUR GARBAGE DOESN'T GET PICKED UP. I'VE I'VE SEEN THIS HAPPENING TO COMMUNITIES ACROSS THE COUNTRY. THEY MAKE THAT TRANSITION. IT'S A IT'S A NERVOUS TRANSITION WINDOW FOR YOUR STAFF, BECAUSE INVARIABLY YOU'RE GONNA HAVE SOME MISS STOPS AND PROBLEMS IN THE EFFORT. BUT THAT IS A BIG DEAL IT IT'S ONE OF THOSE THINGS EVERYBODY TAKES FOR GRANTED.

UNTIL IT DOESN'T YOU DON'T TAKE IT FOR GRANTED. SO, UH, CONGRATULATIONS. WHAT'S THE ACTUAL TRANSITION? WHEN YOUR YOUR DAY. TAKE PLACE WHEN YOU'RE ACTUALLY MOVING TO PROVIDERS.

OCTOBER 1. OK ALL RIGHT, SO I GUARANTEE YOUR STAFF IS GONNA HAVE SOME SLEEPLESS NIGHTS DEALING WITH THAT ONE. AS YOU GO FORWARD, AND THEY'RE REISSUING NEW CARS AND ALL THE OTHER STUFF THAT HAPPENS IN ADVANCE BUT REALIZE THAT SOUNDS SIMPLE, BUT I'VE BEEN THROUGH THAT AND I CAN APPRECIATE THAT. THEY'RE THEY'RE THEY'RE GONNA BE SWEATING THOSE DETAILS FOR YOU. UM IN YOUR AIRPORT. UH AND PAUL MENTIONED THIS AS WELL. YOUR FBO, UH, YOUR COMPLEX WAS COMPLETED. YOU'RE DISCUSSING SOME ALTERNATIVE PATH DISCUSSIONS FOR? HOW DO YOU DEAL WITH THE FAILURE OF YOUR MOST RECENT BOND ISSUE? PATRICK IDENTIFIED THAT I KNOW THAT'LL BE A CONVERSATION HERE. BUT THERE WAS AN EFFORT TO SAY THAT HAS LED TO SOME SUBSEQUENT CONVERSATIONS. UM AND THE ENHANCE THE QUALITY OF LIFE IN MCKINNEY AT ROBERTSON RIDGE PARK , THE PINE THE PAINTING OF YOUR SILOS, AND THEY CONTINUE ADDING OF YOUR PARKS AND GREEN SPACE WORK. UM, RECOGNITION. YOU'RE STILL TRIP AWAY, UH, BOND RATING , AGENT OR COMMUNITY, SO THAT HELPS YOU IN YOUR BONDING COST AND RECOGNITION THAT YOU'RE DOING A GOOD JOB IN TERMS OF THE SAFETY ISSUES WITH POLICE AND FIRE SERVICES, AND CERTAINLY THE RECOGNITION OF ONE OF THE SAFER COMMUNITIES OF YOUR SIZE. ON THE FLIP SIDE OF THE COIN. I SAID, OK, EVERYTHING WORKS. WELL WHAT ISN'T WORKING WELL AND WHAT ARE THINGS THAT MAYBE YOU WANT TO THINK AND FOCUS ON AND THIS IS EXTREMELY HELPFUL FOR STAFF TO ALSO UNDERSTAND YOUR PERSPECTIVES. UM THERE'S A RECOGNITION THAT YOU'VE GOT A

[01:20:03]

YEAH, I KNOW. YOU GOT A PARTNERSHIP WITH TUFTS. THAT'S TAKEN LONGER AND IT'S TAKEN A BIT MORE, AND THERE'S BEEN DIFFERENT LEVELS OF CONCERNS AS THAT'S COME FORWARD, SO KEEPING YOUR FINGERS CROSSED, BUT IT'S RECOGNITION THAT THAT'S TAKEN A LITTLE BIT LONGER THAN EVERYBODY PROBABLY THOUGHT IT WAS GOING TO TAKE AT THE BEGINNING. UH AND THEN THERE WAS AN ISSUE A SPECIFIC ISSUE ON VIRGINIA PARKWAY. THERE WAS A DECELERATION LANE, AND THERE WAS IT JUST IT SEEMED TO IMPACT THE BUSINESSES AND THE RESIDENTS ALONG THOSE AREAS AND LONGER THAN YOU WOULD HAVE HOPED. AND IS THERE SOME WAY THAT MAYBE FUTURE DESIGN STANDARDS, YOU CAN HAVE DIFFERENT PERFORMANCE STANDARDS THAT MIGHT PREVENT THEM FROM, UM, BEING IMPACTED OVER A PERIOD OF TIME. I DON'T KNOW ALL THE DETAILS ON THAT, BUT I KNOW THAT THAT WAS A QUESTION OR A CONCERN. UH AND THEY'RE SO A RECOGNITION THAT ALTHOUGH WE TWEAK THIS LANGUAGE A COUPLE OF TIMES NOW IN THE LAST COUPLE OF YEARS IN YOUR STRATEGIC PLAN, UM THAT THERE'S STILL A SENSE THAT YOU STILL NEED TO KEEP WORKING ON ENSURING BROAD REPRESENTATION ON YOUR BOARDS AND COMMISSIONS, AND WE MADE SOME CHANGES SPECIFICALLY LAST YEAR, AND I KNOW THAT'S THAT'S PROBABLY A MULTIYEAR EFFORT AS PEOPLE ROLL OFF ON THEIR TERMS AND THINGS LIKE THAT. UH, OTHER ISSUES THAT CAME UP THAT GOT STALLED IN YOUR PERSPECTIVE. THE AIRPORT UM THERE'S A QUESTION ABOUT YOU KNOW. WHAT DO YOU DO? UH, I WILL TELL YOU. MY TAKE IS I THINK THEY'RE STILL STRONG SUPPORT TO ADVANCE IT. YOU JUST GOT TO FIGURE OUT WHAT THE MOUSETRAP LOOKS LIKE DIFFERENTLY, SO NOBODY'S LOOKING TO WALK AWAY FROM THAT, AT LEAST AS YOU CONVEYED TO ME AND THIS DISCONNECT OF JUST EXPLAINING WHAT THAT VALUE IS TO YOUR COMMUNITY. I KNOW THIS ONE. SOME DISCUSSIONS ON THAT, AND THEN THERE'S ALSO RECOGNITION, ALTHOUGH IT DOES NOT. AT THE END OF THE DAY, YOU'RE ELECTED BY YOUR RESIDENTS AS A RECOGNITION.

THERE'S A COMPONENT OF, UH, OPPOSITION TO WHATEVER HAPPENS AT YOUR AIRPORT. THAT'S OUTSIDE YOUR BOUNDARIES. I KNOW. YOU KNOW, THERE'S A BIG EFFORT. UH, CHARLIE HAS ALWAYS BEEN AN ADVOCATE OF HEY, WE'VE GOT TO BE GOOD NEIGHBORS TO EACH OTHER AND ELSEWHERE. BUT THERE'S A RECOGNITION AS HOW DOES WHAT DOES THAT LOOK LIKE? AND UH, YOU KNOW, JUST IMPACTING THAT THAT WAS A FACTOR IN THE CONVERSATIONS AS WELL. UM TWO OTHER QUESTIONS. I ASKED BEFORE WE GET INTO THE ACTUAL, UH, PRIORITIES. UM I ASK, YOU KNOW, I GAVE YOU ALL THE ABILITY TO HAVE A VIRTUAL MAGIC WAND AND SAY IF YOU COULD CHANGE IT ANYTHING IN THE COMMUNITY WITHOUT MONEY, OR REGARDLESS OF MONEY, POLITICS, PERSONALITIES, WHATEVER THAT LOOKS LIKE, YOU KNOW, WHAT IS IT THAT YOU WOULD WANT TO CHANGE ABOUT MCKINNEY? IT'S A RECOGNITION. YOU'VE BEEN GROWING PRETTY FAST. CAN YOU SLOW THAT DOWN A LITTLE BIT? LET US CATCH OUR BREATH. UM, THAT YOU'VE GOT AN INCREASE IN THE NUMBER OF RENTAL UNITS THAT HAVE OSTENSIBLY HELPED IN YOUR YOUR AFFORDABLE HOUSING ISSUE. BUT BECAUSE OF MARKET CONDITIONS, IT HASN'T REALLY CHANGED. THE COST OF THAT RENTAL UNIT IS STILL PRETTY EXPENSIVE FOR MANY OF THE FOLKS THAT ARE LOOKING AT THE LOWER END OF YOUR SPECTRUM FOR HOUSING. UM THERE'S BEEN A SLOWDOWN I'D LIKE TO REVERSE THE SLOWDOWN OF OWNER OCCUPIED SINGLE FAMILY HOME GROWTH. PART OF THAT'S THE ECONOMY. PART OF THAT'S INTEREST RATES, ALL THOSE SORT OF FACTORS. BUT IF YOU COULD CHANGE THAT THAT WOULD BE THE CASE. UM THERE'S A RECOGNITION AS YOU'RE DOWNTOWN IS NOW THE FOOTPRINT IS GROWING.

YOU ALWAYS HAVE YOUR HISTORIC DOWNTOWN SQUARE WITH THE FOOTPRINT OF WHAT IS PERCEIVED TO BE DOWNTOWN IS NOW GOING ACROSS ROUTE FIVE OR HIGHWAY FIVE, AND THAT THAT IS CONTINUALLY BE DONE IN A DELIBERATE WAY. UH, SO THAT IT, DOESN'T IT IT IT ACHIEVES THE GOALS OF TRANSFORMATIVE IMPACTS FOR RESIDENTS ON BOTH SIDES OF FIVE. AND THAT YOU CONTINUE TO WALK AND TALK. UM, WALK THE TALK OF BEING BUSINESS FRIENDLY. UM THAT HAS THAT HAS REDUCED IN TERMS OF THE NUMBER OF THINGS THAT I'VE HEARD OVER THE RECENT YEARS. I'VE DONE YOUR STRATEGIC PLAN. THEY'RE STILL RECOGNITION OF HOW DO WE BECOME VIEWED AS BUSINESS FRIENDLY FOR DEVELOPMENT PURPOSES AND A TRACKING BUSINESS INVESTMENT IN YOUR IN MCKINNEY? UM OTHERS ARE.

I'M PRETTY GOOD THE WAY IT IS. WE'RE MAKING CHANGES. BUT MAYBE THERE'S THINGS WE NEED TO DO DIFFERENTLY ABOUT GETTING OUR MESSAGING OUT. SO THAT MAY BE COMING UP AS A STRATEGY FOR DISCUSSION FOR COMMUNICATIONS AND OUTREACH EFFORTS. OTHER ISSUE ONE MISSING MIDDLE. UH AND THERE'S BEEN THIS CONCEPT OF AND I I'VE SEEN THIS EVOLVE OVER THE PAST COUPLE OF YEARS. I DESIRE.

UM, AS YOU BROUGHT IN MORE APARTMENTS. YOU'VE GOT THIS PUSH TO AS APARTMENTS. THAT'S

[01:25:01]

IF YOU COULD CHANGE THAT, REDUCE THAT IMPACT IN YOUR DOWNTOWN AND , UM THE LAST IS THE, UH, THE MAGIC WAND OF WE STILL ARE LOOKING FOR CULTURAL ENTERTAINMENT ACTIVITIES AND ADDITIONAL MEETING SPACES IN MCKINNEY THAT THEY'RE STILL DESIRE TO HAVE THAT STUFF HERE.

YOU'VE BEEN GROWING. A LOT OF THAT STUFF IS ELSEWHERE. YOU WANNA HAVE THAT OCCUR HERE IN MCKINNEY? UM, BEFORE I SHIFT TO WHAT DO YOU WANT TO KEEP THE SAME? ANY COMMENTS OR REACTIONS ON ANY OF THOSE 10 O'CLOCK? WE'RE ABOUT HALFWAY THROUGH, UM TAKE A BREAK, SEVEN MINUTE BREAK. QUICK QUESTION. OH, PUT ME ON THE SPOT. I ASKED IN ONE OF OUR BREAKFAST MEETINGS. IF YOU COULD FIND OUT WHEN THIS BOARD WAS PUT UP HERE WHEN IT WAS LAST MODIFIED, WERE YOU ABLE TO DO THAT? FOR THESE TOPICS. THE BOARD WAS PROBABLY PUT UP FAIRLY RECENTLY. THE QUESTION I THINK WAS, WHEN WAS THE AIRPORT SEPARATED OUT FROM ECONOMIC DEVELOPMENT TO A STAND ALONE? I.

I DON'T KNOW THE ANSWER TO THAT. I'M LOOKING OVER TO BARRY, WHO HAS BEEN HERE A WHILE, DO YOU RECALL? IF NOT, WE CAN GET EVERYBODY KNOWS I DIDN'T EXPECT AN ANSWER SO WE MIGHT HAVE ONE.

I DON'T KNOW. UM THAT QUESTION WAS JUST YESTERDAY. YOU. YOU. THE SANFORD AREA. WE WILL CHECK IT OUT AND FIND OUT IT WAS IT USED TO BE THAT THE AIRPORT WAS UNDERNEATH ECONOMIC ORVELOPMENTY PULLED IT OUT TO ITS OWN STAND ALONE ITEM. I JUST DON'T KNOW FOR SURE WHEN THAT HAPPENED, BUT WE'LL FIND OUT UM YOU KNOW, I'M JUST TESTING MY MEMORY. I THINK THAT BOARD SHOWED UP ABOUT 20 YEARS AGO WAS MY GUESS. 20 WELL, THAT'S FAIRLY NEW. UM, THAT'S A NEWER VERSION BETTER USED TO HAVE PLAQUES OR INDIVIDUAL BUT 2015 OR SO BECAUSE IT'S GOT SOME OF OUR NEW BRANDING ON IT, UM HAS THAT MONEY MAGAZINE OF 2014. SO IT'S DEFINITELY AFTER 2014. BUT UM, IT'S BEEN THERE SINCE I'VE BEEN HERE. IF I RECALL, SO WHICH IS 26. I'LL TAKE A WILD GUESS AND SAY THAT SINCE THE AIRPORT WAS CREATED 50 YEARS AGO THAT IT HAS BEEN SOMETHING THAT HAS BEEN IDENTIFIED AS A VERY POTENTIALLY GREAT REGIONAL ASSET ECONOMIC DRIVER, CERTAINLY IN ITS INITIAL STAGES AS A SMALL AIRPORT THAT WAS MAYBE NOT AS PREVALENT, BUT AS IT'S GROWN OVER THE YEARS AND CERTAINLY AS WE'VE SEEN THE TREMENDOUS IMPACT IT'S HAD ON ON, UH HELP LURING LARGE CORPORATIONS AND WHAT NOT TO THIS REGION AND THE CORPORATE RESIDENCY THAT NOW, UH IS ESTABLISHED OUT THERE. OF COURSE , OUR PURCHASE OF IN 2015 I I'D SAY THAT THERE'S BEEN A 50 YEAR JOURNEY THAT THE AIRPORT HAS BEEN A PRIORITY OF THIS OF THE CITY. THIS REGION. CERTAINLY WE NOW OWN IT. UM I KNOW THERE'S BEEN WE GOT AN EMAIL YESTERDAY THAT SUGGESTED THAT WE ELIMINATE IT AS A PRIORITY. AND ON MY BUSINESS WORLD, YOU KNOW, TAKE ONE OF YOUR OR YOUR LARGEST ECONOMIC DRIVER IN AND IGNORE IT. TAKE IT AWAY FROM BEING A PRIORITY. WE KEEP A TREMENDOUS FOCUS ON IT. AND YOU, UH AND I THINK THAT'S WHAT WE HAVE DONE FOR DECADES AS A CITY AND SPECIFICALLY, MORE MORE. FOCUSED WHEN WE PURCHASED IT, BUT GO ON ALMOST 10 YEARS AGO NOW. YEAH AND MY PURPOSE IN ASKING THE QUESTION WAS TO LEARN. SEEMS TO BE AT LEAST IN MY TENURE ON THIS COUNCIL THAT, UH, ALL THE AIRPORT DEVELOPMENT WAS SOMETHING THAT GEORGE AND I CAME UP WITH, AND I THINK THAT'S BEEN A LONG TERM GOAL SINCE BOARDS WERE CREATED, AND I JUST I DON'T WANT TO GET THE HISTORY OF THAT BEFORE. UH, EDUCATING THE PUBLIC. ALRIGHT SO, MAYOR, UM TAKE A TAKE A BIOLOGICAL BREAK.

WHICH TIME DO YOU WANNA REGROUP? I'M SHOWING. I JUST WANTED TO ADD ONE LAST TIME. I'M SORRY ON THE ON THE MCKINNEY DEVELOPMENT POTENTIAL WITH NATIONAL AIRPORT. I THINK IT'S IMPORTANT TO NOTE THAT IT IS A STAND ALONE ITEM. BUT IT'S AGNOSTIC. THE ONGOING DELIBERATIONS, DISCUSSIONS IN THE COMMUNITY WITH RESPECT TO POTENTIAL PASSENGER SERVICE OR ADDITIONAL FBO, GENERAL AVIATION

[01:30:03]

THE STRATEGY. SPACES. PLAY. WITH ECONOMIC. THE ACT. SO WHAT I DID . I HAD A V OF QUESTIONS FOR WHAT? I THAT I THAT YOU RESPONDED TO, BUT I TOOK YOUR RESPONSES AND TRIED TO PUT THEM INTO THE DISCUSSION. SO FEEDBACK AS YOU'RE STARTING TO DEAL WITH YOUR GOALS. THAT YOU GOT IT TOGETHER. UM, BED. THAT WAS YOU'RE GETTING CLOSE TO BEING COMPLETED. I REALLY HAD A GREAT HISTORY PROJECTS AND SIDEWALK WORKING ALL THAT. I THINK THAT'S WHAT BUT I DON'T LARGELY BEEN SOUNDS LIKE PART OF THE STILL BE PROJECTS THERE. UM YOU WANNA CONTINUE? THE INVESTMENT OF THE SIDE MADE SIGNIFICANT PROGRESS IN THAT. LOUISIANA STREET PROJECT IN THIS BUCKET. TALKING

[01:35:04]

OK? RIGHT? YEAH. SO THEY COULD BE. YEAH. MAYBE. SO BUT THERE'S A RECOGNITION THAT THAT YOU DON'T GET A CHANCE TO KIND OF REDO YOUR DOWNTOWN. I'M NOT SAYING REDO IT, BUT THAT'S THAT'S A PRETTY SIGNIFICANT ACREAGE AND FOOTPRINT THAT YOU'RE GONNA HAVE THE ABILITY TO ADDRESS AND SO YOU KNOW, THERE MAY BE SOME DISCUSSIONS ABOUT ARTICULATING WHAT THE LOOKS LIKE IN YOUR MIND. SO THAT STAFF AND WORKING WITH YOUR YOUR MASTER DEVELOPER CAN CAN WORK THROUGH THAT. UM. RECOGNIZING THAT ANOTHER PIECE ANOTHER WHENEVER YOU HAD TALKED ABOUT THE FACT THAT AS THAT STARTED TO BECOME MORE REAL IN PEOPLE'S EYES, AND IT'S NOW BECOMING SOMETHING THAT'S GONNA BE HAPPENING WITHIN THE NEXT YEAR, OR AT LEAST THAT THE CONVERSATIONS ARE HAPPENING, UM THAT WE REALLY MAKE SURE THAT WE GET THAT RIGHT AND THAT THERE'S AN ABILITY TO FLEX AND ADJUST THAT IF NECESSARY. UM THEN YOU KNOW MORE OF THE DOWNTOWN. THIS CONCEPT OF THE HOLISTIC VISION THERE. THE FEEDBACK NORTH, SOUTH AND EAST WEST CORRIDORS WENT THROUGH DOWNTOWN, AND NOW YOU'VE GOT HIGHWAY FIVE AS A NEW AS A AS KIND OF THIS THIS TRANSITION BETWEEN THE TRADITIONAL DOWNTOWN AND THE EASTERN PART OF IT. UM AND SO THE CONCEPT HERE IS THAT AS YOUR FOOTPRINT NOW IS NOT IN THIS SELF CONTAINED AREA AND NOW CROSSING THE HIGHWAY IS THE TIME TO REALLY THINK ABOUT CROSSING POINTS. AND WHAT THAT CORRIDOR LOOKS LIKE, BECAUSE THAT'S NOW AN ENTRANCE WAY INTO A BROADER DOWNTOWN. UM SO THERE'S A DISCUSSION ABOUT WE REALLY GOT TO THINK DIFFERENTLY AS THE AS THE, UH, THE DOWNTOWN HAS EXPANDED, UH, INITIALLY AND WHAT YOU'RE DOING WITH YOUR PROJECT. SO AS I SAY, THERE'S PROBABLY SOME DISCUSSION WE WANNA ADD INTO YOUR YOUR PRIORITIES OR ARTICULATE THERE. AND THEN WE SPOKE THIS MORNING ABOUT THIS, THIS REAL AND OR PERCEIVED IMPACT OF HOMELESSNESS AND VAGRANCY AND YOUR DOWNTOWN AND THERE'S A DISCUSSION ABOUT MAYBE HAVING A PUBLIC IMPROVEMENT DISTRICT THAT MIGHT HELP FINANCIALLY SUPPORT SOME ADDITIONAL SERVICES WHETHER THAT'S POLICE SERVICES SOCIAL SERVICES, ECONOMIC DEVELOPMENT EFFORTS, PROGRAMMING, WHATEVER THAT LOOKS LIKE, SO THAT'S SOMETHING THAT'S KIND OF EVOLVED AS YOU AS THAT PROBLEM HAS COME OUT OF THE WOODWORK. NOW THE CONVERSATION ABOUT PUBLIC IMPROVEMENT DISTRICTS THAT'S MORE SPECIFICALLY AS IT RELATES TO, UM SOME OF THE OLDER HISTORIC STRUCTURES MAY NOT HAVE ALL THE MODERN STANDARDS FOR FIRE PROTECTION AND OTHER EFFORTS. AND IS THERE SOMETHING THAT COULD BE DONE THERE, IN COMBINATION WITH YOUR TOURS THAT COULD HELP SUPPORT THE REINVESTMENT IN YOUR DOWNTOWN? UH AND THEN WE DISCUSSED THIS ISSUE OF THE BYPASS NOW THAT IT'S BEEN IDENTIFIED IN THE ROUTE. UM THERE ARE SOME CONCERNS. THAT WAS NOT YOUR PREFERRED ROUTE. BUT NONETHELESS , THERE ARE SOME CONCERNS ABOUT WHAT THAT LOOKS AND FEELS LIKE GOING FORWARD AND HOW THAT IMPACTS NOISE FOR FOLKS THAT ARE GONNA BE AFFECTED BY THAT RELOCATION. NOW I REALIZE THAT'S A LONGER TERM APPROACH THERE. UM BUT THERE IS A RECOGNITION THAT MAYBE WE NEED TO DO SOMETHING IN OUR PLANNING EFFORTS TO ADDRESS THE BYPASS. OTHER ITEMS THAT CAME UP IN THIS CATEGORY, CELL PHONE SERVICE AND PARTS OF MCKINNEY, UH, TRYING TO IMPROVE THAT, UM, TRYING TO GET NOW THAT YOUVE INVESTED DOLLARS IN YOUR COMMUNITY LAND TRUST. WHAT HAPPENS NEXT? CAN WE GET SOME PROJECTS IN PLACE? TALKED ABOUT PIPELINE PROJECTS, TAKING, UM, GETTING THEM OUT OF THE PIPELINE AND CROSS LINES. HOTEL DEVELOPMENT OCCURRING IN CRAIG RANCH TO SUPPORT THE GOLF TOURNAMENT AND THEN BRING A FLAGSHIP TO YOUR COMMUNITY, A FLAGSHIP HOTEL. SOME ADDITIONAL EAST-WEST ROADS OFF OF 380. AND UH, JUST RECOGNIZING THAT AS YOU'RE STILL GROWING IN THE NEW SIDE, YOU STILL HAVE REDEVELOPMENT OPPORTUNITIES, UH, ON THE OTHER SIDE OF THE EQUATION, AND YOU'RE PRO-BUSINESS PHILOSOPHY. UM. LAND PURCHASES BY THE M DC, UM, NOT NECESSARILY OPPOSED TO IT, BUT THE DIRECTION IS WHAT'S NEXT. WHERE DO YOU GO? UH, THAT APPROACH DISCUSSION ABOUT AN INNOVATION FUND TO ASSIST START UPS. WHETHER THAT'S TRULY THE PLUG AND PLAY OR SOMETHING DIFFERENT. WE CAN TALK THROUGH THAT. UM AND DO YOU HAVE THE RIGHT TOOL BAGS IN YOUR ECONOMIC DEVELOPMENT? UM APPROACHES TO BE ABLE TO GET YOUR DESIRED ECONOMIC OUTCOMES. UM. THIS CONCEPT OF ANOTHER CORPORATE BUSINESS PARK AND CRAIG RANCH BEING FILLED. WHAT'S NEXT, THERE? AND ONCE AGAIN COMMENTS ABOUT LAND ABOUT WHAT'S NEXT.

[01:40:03]

UM I PART OF MY RESPONSE TO THE QUESTION, I. I ASK ALL OF YOU IS SAY, IF YOU HAD IF YOU HAD EXTRA DOLLAR IN YOUR CHECKBOOK, UM AND YOU COULD PUT IT SOMEWHERE. WHERE WOULD YOU PUT IT? UM SO THIS NEXT P WAS A RESPONSE TO THAT QUESTION. IF THERE'S A WAY TO SUBSIDIZE LOWER END HOUSING COSTS AT THAT 200 TO 250,000 THAT MAYBE THERE'S SOME DOLLARS THERE CONTINUED INVESTMENT IN AFFORDABLE HOUSING. UM A LOT OF COMMERCE IN THE IN THE HOUSING CAME FORWARD. SO LET ME GO BACK.

SO THOSE ARE THE THINGS I HEARD YOU SAY WERE IMPORTANT TO YOU AS IT RELATES TO, UM, THAT RELATES TO YOUR ECONOMIC DEVELOPMENT. AREA IF YOU WILL. SO WHEN WE STOP THERE, AND I'LL YOU KNOW, I'LL I'LL WELCOME TO REACT TO ANY COMMENTS YOU GOT. WE'LL START TO CAPTURE NOTES HERE AND I'LL BRING UP SLIDES AS NECESSARY. SO I WANTED YOU TO KIND OF SEE THE TOTALITY OF THEM FIRST AND THEN GO FROM THAT POINT. SO THANK YOU, REPRESENTATIVE. OK? SO MY QUESTION, THEN IF YOU GO DOWN TO YOUR CURRENT GOALS. THESE ARE YOUR PRIORITIES. WHAT I JUST TALKED ABOUT FULLY ENCAPSULATE THOSE ITEMS THAT WE'VE I'VE HEARD FROM YOU IN YOUR COMMENTS.

OR DO WE NEED TO TWEAK AND ELIMINATE DELETE WHATEVER THAT LOOKS LIKE IN RESPONSE TO THE ISSUES THAT YOU'VE RAISED AS IT RELATES TO YOUR PRIORITIES FOR A STRATEGIC AND ECONOMIC GROWTH.

NO. UM. I PROBE YOU A LITTLE BIT ON THIS. SO SINCE DISCUSSING ABOUT SO YOU'RE DOWNTOWN KIND OF FITS INTO THIS BUCKET. IT CAN GO IN A COUPLE OF AREAS. BUT YOUR DOWNTOWN KIND OF FITS INTO THIS BUCKET, WHICH IS WHY I INCLUDED THE CONCEPT OF HOMELESSNESS AND KIDS AND ALL THAT. WE SPENT SOME TIME TALKING ABOUT THAT. UM I'M NOT SURE YOU KNOW DOES THAT DOES THAT IS THAT REFLECTED THERE OR IS THAT SOMETHING THAT YOU MIGHT WANNA CONSIDER TO ADD AS A PRIORITY OR MODIFY SOMETHING TO INCORPORATE IT? BECAUSE IT SOUNDS LIKE YOU GOT SOME TRACTION. YOU GOT SOME STUDIES.

IT'S A GROWING ISSUE, BUT I'M NOT SURE IF I'M LOOKING FROM THE OUTSIDE IN IN YOUR PLAN. I SEE ANYTHING THAT TELL US THE STAFF THAT THAT'S A PRIORITY. AND IF SO, WHAT WOULD YOU LIKE THE STAFF TO DO? YOU KNOW, I'LL START WITH THAT. IT'S I THINK THE PIT IS A TOOL TO GET US TO A TO AN END AND THE IDEA IS THAT DOWNTOWN HAS SPECIAL NEEDS. IT HAS A SPECIAL THERE'S A CERTAIN HOMELESS ELEMENT DOWNTOWN, OR, YOU KNOW, VAGRANCY OR UM, ELEMENT DOWN THERE THAT NEEDS TO BE ADDRESSED. THERE'S IT WAS BROUGHT UP EARLIER, AND I'LL OWN IT. IT WAS MY COMMENT WITH RESPECT TO THE, UM THE FIRE RISERS, YOU KNOW, DOWNTOWN IS AT SOME LEVEL OF EXISTENTIAL RISK FOR FIRE BECAUSE WE DON'T HAVE ENOUGH RISERS THERE AND WE DON'T HAVE ENOUGH FIRE SUPPRESSION.

AND I THINK A PIT IS A GOOD ANSWER TO THAT. TO KEEP THE VITALITY OF DOWNTOWN. IT MAY BE KIND OF ONE OF THESE INSURANCE THINGS THAT ISN'T WELL APPRECIATED. UNLESS IT'S ABSOLUTELY NEEDED. BUT I ALSO THINK THE TIME IS RIGHT FOR IT BECAUSE THERE IS AN EXPANSION OF WHAT THAT PIG FOOTPRINT MIGHT LOOK LIKE WITH RESPECT TO THE REDEVELOPMENT THAT WE'RE DOING AND HAVING THAT IN PLACE PRIOR TO HAVING NEW TENANTS COME IN, I THINK WOULD BE THE HONEST, CORRECT APPROACH FOR THE CITY. SO THAT COULD LOOK LIKE AT LEAST EXPLORE THE CONCEPT OF A OF A PUBLIC IMPROVEMENT DISTRICT IN DOWNTOWN MCKINNEY IS THAT YOU KNOW, I'M TRYING TO GET A FEEL FOR YOU KNOW, RIGHT NOW IT'S NOT IDENTIFIED AS A PRIORITY. I KNOW. YES, I'M NOT SURE IF IT BELONGS IN HERE, BUT I'M HAPPY TO PUT IT IN HERE. IF THAT'S WHAT STAFF WOULD LIKE FOR ME TO DO AND WE CAN WE CAN WE CAN PUT IT IN THE RIGHT BUCKET. IF WE FEEL MAYBE, AS WE HAVE OTHER

[01:45:02]

[01:50:04]

WE SHOULD BE ABLE TO FIND WAYS TO DO THAT THROUGH OWNERSHIP, WHETHER IT'S IN TOWN HOMES OR UM , CONDOS OR OTHER PROJECTS THAT THAT REALLY EQUIP SOMEBODY TO BUY. THE CRT CAN BE FOR THAT.

BUT I THINK ONE WAY THAT WE CAN LOOK AT DOING THAT IS AN INFILL PROJECTS, UM, ALLOWING A LITTLE BIT MORE DENSITY AND SOME INFILL OR TARGETING AREAS. I THINK OUR HIGHWAY FIVE CORRIDOR IS RIGHT FOR TARGETING FOR YOU KNOW, SOME SORT OF IRON DENSITY INFILL PROJECT TO CONSUME SOME OF THE.

OVER SATURATION OF COMMERCIAL ZONING THAT WE HAVE ALONG HIGHWAY FIVE, AND IT WILL HELP US IN BEAUTIFYING A CORRIDOR. AND CHANGING THE LAND USE AROUND IT SO THAT IT DOES BECOME A MORE WALKABLE. PEDESTRIAN FRIENDLY AREA THAT LOOKS BETTER AS THE ENTRY INTO OUR CITY AND CAPITALIZES ON THE AMENITIES OF DOWNTOWN AND OLD SETTLERS AND FINCH PARK AND ALL THE AREAS THAT ARE AROUND IT SO. I THINK LOOKING AT THOSE TYPES OF PROJECTS WHERE WE CAN JUST GET SOME MOMENTUM THAT WE'VE GOT SOMETHING TO PROVIDE. AND, UM BUILDING PRODUCT THAT IS 1500 SQUARE FEET AND MIGHT NOT BE. YOU KNOW WHAT YOU TYPICALLY GET IN A BIG HO A COMMUNITY, BUT IT'S WHAT MOST OF US PROBABLY STARTED OUT IN. UH, ONE OF THE FIRST BOUGHT A HOUSE. I KNOW.

MOST OF OUR PARENTS PROBABLY STARTED OUT IN SOME I AGREE, AND FOR THE CONSUMPTION OUT THERE, WHAT THE COMMUNITY LAND TRUST DOES IS IN REAL SIMPLE TERMS. IT'S THE CITY OWNING THE LAND.

AND THE, UH PERSON WHO BUYS THE HOME. THE IMPROVEMENT DOESN'T HAVE TO FINANCE THE COST OF THE LAND IN. IT'S ONLY FOR THOSE WHO HAVE A, YOU KNOW, LOWER PERCENTAGE OF AREA MEDIAN INCOME , AND THEY ARE COMPELLED TO SELL TO SOMEONE WITH A LOWER PERCENTAGE OF AREA MEDIAN INCOME, BUT IT'S A WAY TO UH, PERHAPS GET A NICE $250,000 ISH HOME. UH THAT IS YOU'RE NOT FINANCING IN THE LAND. I THINK WITH JUSTIN'S POINT IS, AND I WANT TO PUT WORDS IN HIS MOUTH, BUT WE'VE GOT SOME AREAS AROUND CHESTNUT, TENNESSEE AROUND THE HIGHWAY FIVE AREA THAT PERHAPS THE LAND TRUST COULD START WITH AND ACQUIRE A MILLION DOLLARS IS NOT A LOT OF MONEY IN THE COMMUNITY LAND TRUST, AND I'M VERY ANXIOUS TO FIND OUT WHAT ARE THE SOME PERHAPS APPROPRIATE FUNDING MECHANISMS FOR THAT IT STRIKES ME THAT UH, WE DID START A PFC LAST YEAR, WHICH WAS RATHER ACCRETIVE TO THE CITY. IN MY ESTIMATION, AND, UM MY RECOLLECTION IS THAT WE USED A LOT OF THE PROCEEDS WE GOT AS A CITY TO HELP WITH THE CARLYLE, VIRGINIA 60% OF AMI PROJECT, WHICH WAS GOOD. UH, WE'VE ALSO HELPED SHORE UP SOME PROBLEMS ON THE EAST SIDE AROUND WHERE SOME HABITAT HOMES ARE HAVING SOME PROBLEMS, WHICH IS GOOD, BUT PERHAPS THAT COULD BE A MECHANISM TO FUNDING THE COMMUNITY LAND TRUST TO THE EXTENT WE DO MORE PROJECTS, AND I AM VERY ANXIOUS TO HEAR WHAT STAFF'S RECOMMENDATIONS WOULD BE AS FAR AS OPTIONS TO BETTER FUND THE COMMUNITY LAND TRUST AND EXECUTE SOMETHING LIKE WHAT JUSTIN WAS TALKING ABOUT. WAS THE MILLION. UM, JUST A CONTRIBUTION FROM THE CITY, UH, AT WARMER RESERVES THAT YOU USE TO SEED THE SEED THE PROJECT, OK? I WOULD LIKE TO SEE JUST MORE, UM. STUDIES BY THE CITY. I THINK UP FRONT BECAUSE THERE'S STUDIES OUT THERE THAT SHOW THAT THIS YOU KNOW THE YOUNGER GENERATION THE MILLENNIAL GENERATION DON'T REALLY WANT THE TYPICAL COOKIE CUTTER HOUSE IN A SUBURBAN AREA. THEY THEY THEY VALUE WALK OVER, YOU KNOW, OVER WHAT WE VALUE AS A AS AS WHAT WE CALL HOME OWNERSHIP. AND SO I THINK MODEL VERSUS THE MORE I THINK, JUSTIN KIND OF HIT ON IT WITH THE WITH THE DENSITY, YOU KNOW, MAYBE, YOU KNOW, BUT I WOULD SAY, YOU KNOW, JUST FROM WHAT I READ OUTSIDE LOOKING IN, BUT I THINK THE CITY IF WE COULD DO A STUDY ON JUST SHARING THAT WE'RE GONNA DO AFFORDABLE HOUSING, WE'RE DOING IT THE RIGHT WAY. JUST JUST NOT. YOU KNOW, WE HAVE THE COMMUNITY LAND TRUST AND NOT BUILDING. BUNCH OF SINGLE FAMILY HOMES WHERE PEOPLE OF THAT GENERATION REALLY DON'T WANT BECAUSE THEY WANT THEY WANT TO BE ABLE TO WALK OUTSIDE. AND WHEN THEY GET HOME FROM WORK AND WALK AND GO OUT TO EAT, THEY'RE NOT REALLY COOKING LIKE THEY

[01:55:02]

ANYTHING THAT YOU WANNA BECAUSE THAT GETS TO THE POINT. I THINK BOTH OF YOU ARE TALKING ABOUT THAT. I WANT TO BE WHERE? I I DON'T NECESSARILY HAVE TO USE MY CAR FOR EVERYTHING I WANT TO DO THIS IF THERE'S AMENITIES AROUND ME OR DOWNTOWN CERTAINLY PRESENTS THAT. IS THAT SOMETHING I DON'T KNOW IF THAT'S PART OF YOUR YOUR STRATEGY WITH YOUR YOUR MASTER DEVELOPER, AND I'M A NO ON THAT. THAT HASN'T COME UP REALLY IN THE MASTER DEVELOPER. I DON'T. I DON'T THINK THAT'S THE HIGHEST AND BEST USE OF THIS AREA AT ALL. I THINK TO COUNCILMAN BELLER POINT WE HAVE IN PHIL TO THE SOUTH OF DOWNTOWN TO THE EAST OF DOWNTOWN THAT WE CAN LOOK TO ADDRESS THAT WITH A MUCH LOWER COST PER SQUARE FOOT, GET MUCH MORE BANG FOR OUR BUCK. AND THIS IS NOT TO BE CONSIDERING THAT AGREED. UM I JUST WANNA MAKE A OVERARCHING COMMENT WHERE WE'VE, UH WE'RE APPROACHING UH, 1820 MINUTES ON GOAL ONE. WE HAVE FIVE MORE. I WILL TELL YOU. THIS ONE HAS GOT THIS ONE IN YOUR PART OF YOUR BIG ONES. THE OTHER ONES DON'T HAVE AS MUCH ON THERE, SO I WANTED TO GIVE YOU SOME APPRECIATE YOUR TIMING ON IT. YEAH, AND MY POINT IS THAT, UM I NEVER MIND. JUST GO. OK GOT YOU ALL RIGHT? I'M JUST TRYING TO GET CLARITY FOR STAFF AND WHAT I'VE HEARD. SO, UM DOWNTOWN FOCUS HAD NOT NECESSARILY AFFORDABLE HOUSING. THERE'S OTHER AREAS TO PURSUE THAT, FOR SOME DISCUSSION ABOUT IS ADDRESSING THAT MISSING MIDDLE ARE WE HITTING THE RIGHT MARKS AND MAKING SURE THAT WHAT THE PRODUCT THAT YOU'RE TRYING TO GET IS WHAT IS BEING DESIRED BY YOUR TARGET AUDIENCE. I THINK THOSE ARE THE PIECE I'VE HEARD RIGHT? OK? ALL RIGHT. ONLY ONE THING BEFORE WE MOVE ON. JUST UH ON ONE D, THE LEVERAGE EXISTING PARTNERSHIPS WITH ECONOMIC DEVELOPMENT AND COMMUNITY DEVELOPMENT. AH! THE WORD LEVERAGE TO MEAN A COUPLE OF DIFFERENT THINGS. UH ARE WE JUST TALKING FINANCIAL LEVERAGE ARE WE ARE WE TALKING LEVERAGE? LEVERAGE WHERE I KNEW FROM A F. OR HE WOULD LOOK AT THE WORD LEVERAGE AND SAY THAT MEANS SOMETHING. WHAT HAVE YOU GOT IN THE GAME? I THINK IT'S MAYBE A BETTER WORD. I JUST DON'T LIKE THE WORD LOVER TAKE ADVANTAGE OF OR TO MAXIMIZE MAXIMIZE THE EXISTING PARTNERSHIPS OR SOMETHING LIKE THAT OPTIMIZE, PERHAPS IS A BETTER TERM CAN ADDRESS THAT. SO ONE D. OK? RIGHT? ANYTHING ELSE THAT COMES UP AND THIS CATEGORY THAT WE HAVEN'T TALKED ON. EVEN IF IT'S NOT A CHANGE IN YOUR PRIORITIES. SURE. AND FOR HOUSING. UM AND ANY DISCUSSION ON LAND ON EDIEME DC. UM YOU KNOW, IT'S NOT SPECIFICALLY IT'S WITHIN THIS THIS AREA, BUT ANYTHING THAT WE NEED TO ANYTHING YOU AS A BOARD WANT TO CONVEY ABOUT MED CS LAND, ITS CURRENT OWNERSHIP AND FUTURE OWNERSHIP. THOSE WERE THINGS THAT CAME UP IN THIS CATEGORY. I THINK WE JUST WE JUST HAD A JOINT MEETING I. I THINK THOSE ITEMS HAVE BEEN DISCUSSED AND COVERED IN OK? OK? ALL RIGHT. LIKE A MACH OR SECOND GOAL AREA OPERATIONAL EXCELLENCE. OBVIOUSLY WE ARE FAILING DRAMATICALLY. IRRESPECTIVE OF THE WAY THEY ARE WITH THE UH, GROWTH MAINTENANCE. CUSTOMER SERVICE. FOCUS DASHBOARDS.

YOU'VE GOT THAT ON YOUR WEBSITE PERFORMANCE MANAGEMENT ISSUES THERE. OTHER ONES HERE AND THEN THIS CATEGORY. SMART CITIES. METRICS. OK? SO WHAT? I HEARD IN YOUR CONVERSATIONS. UM. JUST TRAINING I MENTIONED EARLIER ABOUT HOW YOUR CUSTOMER OR HOW YOUR RES AND YOUR CUSTOMERS INTERACTIONS WITH YOUR STAFF OR AN IMPORTANT ELEMENT. I THINK YOU'RE DOING A LOT OF WORK THERE, AND I'M TRYING TO REMEMBER. I DON'T WANNA PUT OUT THIS IS JUST AN THIS IS THE ONE THAT YOU YOU AND I CHATTED ABOUT ABOUT THE ADDITIONAL TRAINING. MAYBE I COULD HAVE YOU THAT COME FROM YOU. I. I THINK I THINK I'VE WE'VE GOT A POPULATION OF, UH PRESIDENTS EAST OF 75, WHO

[02:00:01]

RIGHT BECAUSE HOW DO WE HOW HOW'S THE CITY BEST? THE YOU HAVE A LOT OF LANDOWNERS WHO HAVE AN ASSET THAT, UM ULTIMATELY WE WANT THEM TO BENEFIT FROM WHAT SEEM TO GET STUCK BETWEEN A PROCESS THAT MAY NOT BE AS UM UNDERSTOOD OR A BUYER WHO IS WILLING TO TAKE THAT AWAY FROM HIM AND THE NEGATIVE TO THAT. CHOICES THAT WE END UP WITH A CHANGED NEIGHBORHOOD OR A NEIGHBORHOOD THAT THAT ULTIMATELY UM EVOLVES IN A WAY THAT WE DON'T WANT IT TO. OK, GOT YOU? I THINK THAT WENT ALONG WITH THE OTHER QUESTION ON THE NEIGHBORHOOD PLANNER DISCUSSION. I THINK THAT WAS THOSE WERE HAND IN HAND, CORRECT IN TERMS OF IF YOU'RE TRYING TO INCREASE DENSITY. HOW DO YOU YOU KNOW, ACCESS YOUR DWELLING UNITS, THINGS OF THAT NATURE, RIGHT? OK. RIGHT? UM. CYBER SECURITY THREATS WERE PROPERLY PREPARED. THAT WAS MINE . AND IT JUST CAME FROM JUST YOU KNOW, WHAT ARE THE BLACK SWANS THAT COULD SWIM OUT AND I HAVE A GREAT DEAL OF FAITH IN OUR STAFF THAT WE'RE ON TOP OF THAT, BUT I JUST WANTED TO BRING IT BACK TO THE TOP OF THE LIGHT BECAUSE YOU, YOU KNOW, YOU SEE MUNICIPALITIES GET THESE, UM RANSOMWARE. THINGS HAPPEN. AND THEN THINGS GET SHUT DOWN. HOSPITALS WATER, THINGS LIKE THAT. AND THAT'S EXISTENTIAL. UH AND SO, UH, IT'S ONE OF THOSE THINGS THAT GOES UNDER UNTIL IT HAPPENS, AND SO I JUST WANTED TO KEEP IT TOP OF MIND. I THINK I WILL JUST ADD, UM TREVOR AT ANYTHING IF I MISS IT, BUT THIS IS AN AREA OF OBVIOUSLY INCREASING CONCERN FOR ALL MUNICIPALITIES. ALL ORGANIZATIONS, CORPORATIONS DEAL WITH IT, FRANKLY, THEIR TARGETS MORE THAN MUNICIPALITIES, BUT MUNICIPALITIES ARE VULNERABLE AS WELL. AND WE'RE CONSTANTLY EXPLORING WAYS TO PROTECT OUR ATTACKS SURFACE. IF YOU WILL, OR A TAX SURFACE CONTINUES TO EXPAND AS WE ADOPT MORE INTERNET OF THINGS. THAT'S A GOOD THING THAT WE HAVE MORE OF A DIGITAL ECONOMY. BUT WHEN YOU HAVE A DIGITAL ECONOMY OR A TAX SURPLUS IS WIDENED, UM AND YOU HAVE TO BE ABLE TO PROTECT ALL OF THOSE, AND THAT'S SOMETHING THAT WE'RE GONNA CONSTANTLY TO SEE MORE AND MORE RESOURCES IN THE BUDGET. CYBERSECURITY PROTECTION IF YOU WILL, OR RESOURCES, SO JUST JUST KIND OF A HEADS UP ON THAT. I DON'T KNOW IF TREVOR HAS ANYTHING THAT I'M JUST THROWING A COUPLE OF ANECDOTAL EXAMPLES OF SOMETHING THAT WE'RE ALREADY DOING AND WHAT YOU'LL LIKELY SEE IN THIS UPCOMING YEAR'S BUDGET IS THE INTERNAL FIBER NETWORK THAT THE CITY OWNS. SO FORGET RETAIL FIBER. UH, WE WANNA MAKE SURE THERE'S REDUNDANCY TO OUR MAJOR AREAS THROUGHOUT THE CITY WITHOUT NAMING THOSE SO THAT IF ONE HALF OF THE LINE GETS CUT, THE OTHER HALF OF THE LINE CAN STILL PROVIDE SERVICE TO THAT CORE FACILITY. INVESTMENT IN THOSE THINGS COST MONEY, SOMETHING WE ARE WORKING ON RIGHT NOW THAT YOU ALL MAY END UP SEEING IN THE NEXT FEW MONTHS AS USERS OF OUR NETWORK IS, WE'RE ROLLING OUT TWO FACTOR AUTHORIZATION FOR VIRTUALLY EVERY APPLICATION THAT THE CITY SIDE USERS OF OUR NETWORK. UH, ENJOY NOW. THE PART OF THAT THAT SOME PEOPLE DON'T LIKE. IS IT? IT'S A TWO FACTOR AUTHORIZATION. YOU DON'T JUST GET TO PUT A PASSWORD ANYMORE. YOU HAVE TO HAVE A PASSWORD, PLUS A SECONDARY. UH, APPROVAL. UM AND THAT'S THAT'S THE NAME OF THE GAME THESE DAYS TO CONTINUE TO STAY SAFE AND CONTINUE TO STAY IN A MANNER WHERE WE ARE PROTECTED AND WE DOING OUR DUE DILIGENCE TO MAKE SURE THAT WE'RE NOT VICTIMS OF SOME OF THOSE THINGS THAT YOU MENTIONED, COUNCILMAN. I'LL GO BACK TO YOUR PRIORITIES BASED ON WHAT I'VE HEARD. UM ANYTHING THAT NEEDS TO BE CHANGED IN YOUR EXISTING STATED PRIORITIES IN LIGHT OF WHAT FEEDBACK YOU PROVIDED AND FEEDBACK FROM STAFF. MHM. I'M

[02:05:02]

[02:10:06]

BUT AT SOME POINT WE HAVE TO REALIZE THAT PEOPLE HAVE LIVES. THEY DON'T EVEN THEY MAY NOT HAVE THE INCLINATION TO DIVE INTO IT. THEY DON'T DIVE INTO IT. UM BUT THEY ARE PUTTING THEIR FAITH INTO THE PEOPLE THEY'VE ELECTED TO ACTUALLY UNDERSTAND THOSE THINGS GET INTO THE WEEDS. AND UM AND THEN MAKE DECISIONS. UNTIL YOU MAKE THE DECISIONS, THEN YOURS, THE DEAD WRONG. WE SHOULD NEVER ELECTED YOU AND BASED DON'T TAKE MY COMMENTS ON EDUCATING THE PUBLIC TO INDICATE THAT YOU DID NOT DO ENOUGH BECAUSE YOU DID MORE THAN EVERYBODY IN THIS ROOM TO EDUCATE THE GENERAL PUBLIC ON THE AIRPORT. UM AND I AGREE WITH MOST OF YOUR COMMENTS AND ULTIMATELY UH, YOU CAN FIND A WAY TO FORCE PEOPLE TO CARE. YOU'RE GONNA SOLVE A LOT OF PROBLEMS, BUT I DON'T THINK WE'RE GONNA GET THERE. HUH? LIKE WHAT? YOU ALREADY I THINK JUMP ON THIS ONE AS WELL. SO ALL RIGHT, UM. PATRICK I KNOW YOU YOU RAISED TODAY. YOU KNOW, MAYBE THERE'S DIFFERENT METHODS, FINANCING ANYTHING THAT YOU WANNA AS A BOARD? WELL, II, I THINK FOR MY STANDPOINT, I THINK FROM SOME TO EXTEND A LEGAL STANDPOINT, THE GENERAL OBLIGATION FUNDING OF THAT IS OFF THE TABLE, AND IT'S CERTAINLY OFF THE TABLE. AS FAR AS I'M CONCERNED. I THINK IT IS REASONABLE THAT WE, UH, YOU KNOW , LIMIT OURSELVES TO EXPLORING AIRPORT REVENUE AND TO SOME EXTENT SALES TAX REVENUE TO KEEP GOING WITH THAT IT IT IS OUR LARGE ASSET THAT I KNOW OF. IT'S A MAGNIFICENT ASSET AND TO THINK THAT IT WOULD BE SOMEBODY UP HERE WOULD WANT TO ABDICATE THAT OR LET IT ATROPHY IS NOT REALISTIC. I ALSO DON'T THINK THAT THE ARGUMENTS THAT WE HEAR ABOUT WELL IT COULD POTENTIALLY FAIL. I DON'T REALLY KNOW THAT ANYBODY REALLY BELIEVES THAT. I DON'T THINK YOU CAN LOOK AT THE DEMOGRAPHICS AND EVERYTHING AND THINK THAT I DON'T THINK HOW ANYBODY COULD LOOK AT THE UPCOMING SPUR 399 AND HOW IT'S GONNA FEED TRAFFIC OFF BASICALLY , 381, 121 AND 75 AND THINK THAT THAT'S GONNA INCREASE THE TRAFFIC ON ELDORADO PARKWAY IN VIRGINIA. IT'S JUST NOT AND AS WE GET TO BE A MATURE CITY, AND YOU MADE THE POINT THERE EARLIER, DOUG AND I THINK IT'S VERY IMPORTANT IS TO HOW DOES MATURE CITY PAY FOR ITS STUFF WHEN IT DOESN'T HAVE THE GROWTH? UH, IS THERE AN APPETITE FROM THE CITY OF DALLAS TO SOMEHOW SHUT DOWN? UH, LEFT FELD, UM, IN MOST OF OUR I'M 60 YEARS OLD AND MOST OF ANYONE IN MY AGE DEMOGRAPHIC, WE REMEMBER THE IDEA AND THEN THE MANIFESTATION OF ALLIANCE AIRPORT ALLIANCE AIRPORT'S ONLY A CARGO GENERAL AVIATION AIRPORT. BUT IS THERE ANY THOUGHT THAT WAS UNSUCCESSFUL IN ANY WAY, SHAPE OR FORM IS THE DEVELOPMENT AROUND THAT AIRPORT IN THE TROPHY CLUB IN WESTLAKE ATROPHYING? NO AND SO, YOU KNOW, SO I THINK WHAT THE WHAT? WHAT THE PUBLIC MIGHT FEAR IS THAT IT MIGHT BE TOO SUCCESSFUL. WHAT I WOULD SAY IS, IS THAT, UH, GIVEN THE ALIGNMENT OF IT, AND GIVEN WHERE SPUR 399 IS, IT'S GOING TO BE SUCCESSFUL ULTIMATELY, WHEN THE TIME COMES, BUT, YOU KNOW IT'S ON US TO FIND THE RIGHT PARTNER TO DO IT, AND I THINK THE RIGHT PARTNER WOULD WITH SOME FINANCIAL COMMITMENT TO THE CITY OF MCKINNEY TO MAKE SURE THIS GETS DONE AND GETS DONE RIGHT SO THAT IT'S NOT PERHAPS WHAT WHAT? AND I DON'T KNOW ANYTHING ABOUT LAKELAND EXCEPT FOR WHAT YOU'VE TOLD ME. BUT HOW THERE ARE FITS AND STOPS AND STARTS WITH THE SERVICE. I WOULD LIKE TO SEE IT BE ABLE TO BE ON THE FINANCIAL FOOTING TO BE ABLE TO BE, UM REALISTIC BUT THEN ALSO I'LL MAKE ANOTHER COMMENT IS RECENTLY ADDISON CLOSED DOWN THEIR MUSEUM ON THEIR AIRPORT. IT'S NOT BECAUSE PEOPLE DIDN'T LIKE THE MUSEUM, IT'S BECAUSE THEY RAN OUT OF SPACE FOR HANGARS, AND THEY'RE HAVING TO REDEVELOP THAT AS A HANGAR, AND ALL THOSE AIRPLANES HAVE GONE UP TO SHERMAN RIGHT NOW, AND THEY DON'T KNOW WHAT THEY'RE GOING TO DO WITH THEM. IT'S A LITTLE BIT SAD IN A SHAME, BUT WE'VE GOT A LOT OF LAND THAT THE CITY COUNCIL BEFORE. YOU KNOW, THIS ONE DECIDED TO BUY. WE OWN IT.

[02:15:04]

SO THAT'S WHERE MY HEAD IS ON IT. I MENTIONED A COUPLE OF YOU TALKED A LITTLE BIT ABOUT, UM, THE AIRPORT IN LAKELAND IN THE PROCESS. SO WE'VE TRADITIONALLY HAD BEEN. IT WAS A PART 139 FACILITY TRADITIONALLY HAD BEEN COMMERCIAL OR IT HAD CHARTER OPERATIONS ALWAYS AT A CORPORATE PRESENCE AS WELL. I TALKED ABOUT ALL THE LAND ACQUIRED, YOU KNOW, AND LEASED OUT AND HOW IT BECAME AN ECONOMIC ENGINE IN AND OF ITSELF. UM BUT WE'VE ALSO HAD STARTS AND STOPS WITH, UH, WITH PASSENGER SERVICES. THEY'RE ABOUT TO RESTART A NEW ONE OUT THERE AT THIS STAGE OF THE GAME.

THEY TYPICALLY TAKE SOME INCENTIVES. YOU'VE GOT TO HAVE RESOURCES FOR, YOU KNOW, TS A AND YOU HAVE YOUR PASSENGER, BUT THERE'S ALSO REVENUES THAT COME WITH THAT FOR YOUR RENTAL CARS AND ALL THE FRANCHISE AGREEMENTS YOU GET IN PLAY, BUT AS THAT HAS OCCURRED OTHER THINGS THAT BECAUSE OF THE PRESENCE OF AN AIRPORT, UM HAS DRAMATIC IMPACTS. EVEN OFF SITE, FOR EXAMPLE, WE HAD A MILLION AND A HALF SQUARE FOOT FULFILLMENT CENTER THAT WAS BUILT ON COUNTY LINE ROAD, WHICH IS IN THE SOUTHWEST QUARTER OF THE CITY, CLOSE TO WHERE THE AIRPORT'S AT ORIGINALLY, UM UM, AMAZON USED TPA CANCER TAMPA AIRPORT FOR THEIR OPERATIONS WAS A BECAME A FOUNDATION THERE AND THEN REALIZED THAT THEIR GROWTH WAS THERE FURTHER IN MID PART OF THE STATE, AS OPPOSED TO WHERE THEY THOUGHT IT WAS GOING TO BE IN THE TAMPA AREA. UM THEY RELOCATED ALL THEIR OPERATIONS THEIR THEIR AIR SERVICE OPERATIONS TO LAKELAND, AND THAT FACILITATED AN INVESTMENT OF THEM PUTTING SIGNIFICANT RESOURCES IN FOR THEIR HANGAR OPERATIONS THAT INCREASE THE FUEL FLOW OF FEES THAT CAME BACK TO THE OPERATION. UM OTHER THINGS THAT HAVE HAPPENED BY VIRTUE OF HAVING AN AIRPORT. INCIDENT OR ANECDOTALLY. UM WE HAD A SCENARIO WHERE THE YOU SEE THE HURRICANE HUNTERS THAT EVERY TIME THERE'S A HURRICANE SOMEWHERE GOING ON, THEY THEY PLOT WELL. THEY USED TO FLY OUT OF MACDILL MCDILL HAD A SIMILAR EFFORT. THEY WERE PRESSURED WITH SPACE. AND SO WE ENDED UP RESPONDING TO AN RFP AND ALL THOSE AIRCRAFTS THAT YOU SEE FLYING FROM THE AIRCRAFT NOW COME OUT OF LAKELAND. WE ALSO WORK WITH THEM IN THE FEDERAL GOVERNMENT TO BUILD A HANGAR FACILITY, AND THEY'VE INCREASED THEIR FLEET SIZE AND THE DIFFERENT TYPES OF JETS AND PLANES THAT THEY'RE USING. SO A LOT OF THAT. STUFF HAPPENS, UM, SOMETIMES BY DESIGN THAT YOU GOT A APPROACH THAT THERE'S A VALUE HERE. I KNOW YOU GOT RAYTHEON HERE. I'M SURE THERE'S A CORPORATE PRESENCE. CLEARLY, THERE'S CORPORATE PRESENCE WITH OR CORPORATE HANGERS. SO YOU HAVE BUSINESSES AND INDUSTRIES.

I DON'T KNOW IF MICHAEL'S STILL HERE OR NOT, BUT I SUSPECT YOU GOT BUSINESS AND INDUSTRIES THAT ARE USING YOUR AIRPORT, BUT IT'S JUST KIND OF ONE OF THOSE THINGS THAT JUST GOES ON IN THE BACKGROUND TO YOUR POINT, MAYOR, IT'S HARD TO COMMUNICATE ALL THAT. BUT IF YOU DON'T HAVE IT LOOK AT THE MISSED OPPORTUNITY, THE OPPORTUNITY COST OF NOT BEING ABLE TO DO SOMETHING WITH IT. AND PASSENGERS IS CERTAINLY PART OF THAT. THAT DISCUSSION IN THE MINUTE SO IT'S UH, I. I DUNK DOWN. I KNOW YOU'RE ORGANIZATION WELL ENOUGH TO SAY THAT YOU PROBABLY HAVE DONE A GREAT JOB TO COMMUNICATE ITS VALUE. IT'S HARD TO CATCH UP WITH EVERYBODY IN THEIR SOCCER LIVES AND EVERYTHING ELSE AND KIDS AND ACTIVITIES BUT IT CLEARLY III I DON'T THINK I'M ON A LIMB TO SAY THAT YOU'RE YOU'RE ECONOMIC DEVELOPMENT. SUCCESS DIDN'T HAPPEN WITHOUT SOME VALUE THAT YOUR AIRPORT IS YOU AND THE PROJECTS THAT YOU'RE HAPPENING HERE. YEAH, AND I JUST WANT TO ADD ONE THING THAT SEES SCHNEIBEL BACK THERE. UM WHEN I WAS ON CDC AND TOYOTA WAS CONSIDERING COMING TO THIS REGION. WE HAD A GROUP OF US FROM A DIFFERENT BOARDS AND COUNCIL AT THAT TIME, WHO MET WITH TOYOTA AND TOYOTA EXECUTIVES. AND OF COURSE, A LOT OF ALL THE CITIES WERE WERE VYING FOR, UM THEM TO LOCATE EVERYONE WAS IN TERMS OF JOBS, THE JOBS, CAPITAL INVESTMENT WHATNOT. AND UH, I REMEMBER THE DISCUSSIONS ABOUT THIS REGION AND ONE OF THE VERY SIGNIFICANT ASPECTS OF THIS REGION THAT HAD GOTTEN THEIR INTEREST WAS THIS AIRPORT AND OF COURSE WE MOST NOT ON WHAT THEIR PRESENCE IS HERE NOW AND HOW IT'S UTILIZED, BUT THAT'S HARD AS TO YOUR POINT TO CONVEY THAT YOU KNOW, UNLESS UNLESS YOU'RE IN THOSE MEETINGS UNLESS YOU'RE YOU'RE HEARING THAT FROM FROM THE, UH, A TEAM OF SUCH A MEGA CORPORATION CONSIDERING THIS AREA IT. IT'S HARD TO UNDERSTAND WHAT WHAT THAT BENEFIT IS AND HOW THAT BENEFIT IS. IT'S NOT JUST MEASURED IN IN TAX DOLLARS AND SCHOOL TAX DOLLARS AND PROPERTY TAX DOLLARS AND WE HEAR ABOUT THE $220 MILLION WE NOW YOU KNOW. WELL BEYOND THAT, AFTER FIVE YEARS OF PASSES, OR SIX YEARS OF PASS SINCE THAT ECONOMIC STUDY, BUT THE ANNUAL ECONOMIC IMPACT THAT THERE'S SO MUCH MORE BEYOND THAT, AND AGAIN , IT'S I FEEL STRONGLY THAT IT'S OUR JOB TO UNDERSTAND THAT AND IT'S OUR JOB TO MAKE DECISIONS WITH THAT UNDERSTANDING. AND AT

[02:20:01]

AND THEN THE OTHER EFFORT ABOUT INCORPORATING MORE OF THE ARTS IN MCKINNEY AND I HAVEN'T SEEN THEM YET, BUT I UNDERSTAND YOUR SILOS AND WERE PAINTED RECENTLY AND I'M GONNA TRY TO CATCH THAT BEFORE I GET OUT. HERE THIS AFTERNOON AND SEE WHAT THAT LOOKS LIKE, BUT THAT WAS VIEWED POSITIVELY AS WELL. UM AND THIS WAS KIND OF A ALSO I PUT IT HERE IN THIS BUCKET BECAUSE IT FELT LIKE IT. YOU KNOW, WE ALL HAVE CELL PHONES, AND IF THEY AREN'T WORKING, RIGHT, IT HAS AN IMPACT ON YOUR BODY OF LIFE. UM AND SO I UNDERSTAND THAT THERE ARE CERTAIN SECTIONS OF THE COMMUNITY WHERE THAT MAY BE A CHALLENGE. I KNOW IN A FOLLOW UP CONVERSATION, PAUL, MAYBE YOU MIGHT WANT TO ADDRESS THIS. I KNOW THAT. UH, APPARENTLY, THERE'S BEEN SOME TOWER APPROVALS THAT MIGHT HELP ADDRESS THAT. WE HAVE A ZONING APPROVAL THAT THE COUNCIL PROVIDED FOR CRAIG RANCH RIGHT NEXT TO ADJACENT TO THE GOLF COURSE. I DO NOT KNOW THE STATUS IS OF THE INSTALLATION OF THAT TOWER THAT WOULD PROVIDE A SIGNIFICANT RELIEF FOR THAT AREA , AND THERE'S ANOTHER ONE THEY'RE LOOKING AT, I BELIEVE, INCLUDING POTENTIALLY ON THE CITY PARK LAND ADJACENT TO IT NEAR THE NEAR THE ICE RINK. UM BUT I DON'T KNOW WHAT THE STATUS OF THAT IS THAT ONE. THAT ONE WAS A SECONDARY ONE. BUT WELL, IT'S ALMOST COMPLETE THERE. ARE THEY ARE THEY ACTUALLY PLAYING THE LEASE IS COMPLETE, SO WE'RE WORKING ON A LEASE WITH THEM OF CITY LAND, SO YOU'LL HAVE TWO TOWERS IN THE CRAIG RANCH AREA IN THE IN THE NEAR FUTURE, SO

[02:25:05]

YEAH, I MIGHT COME IN TO YEAH. BECAUSE WE HAVE IT IN THE PAST. IT GOES BACK TO MCKINNEY GROWING SO FAST THAT THEY WEREN'T KEEP UP WITH IT. BUT THAT'S WHY WE'RE YOU KNOW, GREG RAGE HAS GOT A PROBLEM. IS TO START LOOKING AT OTHER AREAS OF THE CITY THAT HADN'T DEVELOPED YET. AND GOING AHEAD AND FIGURING OUT WHERE THOSE CELL TOWER LOCATION SHOULD BE. AND MAYBE WORKING WITH LANDOWNERS AND GETTING IN AND GETTING THEM IN BEFORE THE POPULATION GOES OUT, BECAUSE ONCE THE POPULATION GOES OUT THERE, NOBODY WANTS THEM. YEAH, PLACEMENTS. THE CELL TOWERS ARE VERY CHALLENGING AS A LOT OF NIMBY. EVERYBODY WANTS THE SERVICE. BUT NOBODY WANTS THE IMPACTED BY THE TOWER ITSELF, YOU KNOW? WE HAVE OF THE GAME. UM I DON'T KNOW. IS THERE ANYTHING IN THE SMART CITY IN THE CONNECTED? I KNOW A LOT OF CELL PHONES ARE NOW CONNECTING THROUGH WIFI. AND YOU KNOW THINGS LIKE THAT TO ELIMINATE SOME OF THE NEEDS OF THAT, BUT I DON'T KNOW IF THERE'S TREVOR. YOUR YOUR PROJECT WOULD APPRECIATE THAT, UM, THROW THAT YOUR WAY. THE FIRST THING I WOULD SAY IS A ABSOLUTELY DO SENTIMENT ABOUT, UM, WANTING BETTER SERVICE BUT NOT WANTING THE I THE EYE LEVEL OF WHAT COMES WITH BETTER SERVICE OR THE OBSTRUCTION OF WHAT COMES WITH BETTER SERVICE IS AN ISSUE THE SECOND THING WOULD SAY IS WE HAVE VERY LIMITED CONTROL ON WHAT THE PRIVATE ENTITIES DO. ESPECIALLY IN RELATION TO, UH, SELF SERVICE. WE CAN COMPEL TO SOME EXTENT BECAUSE WE OWN THE RIGHT OF WAY WHEN IT RELATES TO HORIZONTAL IN THE GROUND INFRASTRUCTURE, BUT WHEN THEY UH, PREFERENCES TO BE ON PRIVATE PROPERTY FIRST, AND THEN THEY COME TO PUBLIC PROPERTY SECOND, AND EVEN THEN WE HAVE A LOT OF CONSTRAINTS FROM THE FEDERAL GOVERNMENT ALL OVER. WE CAN DO COMPELLING. UM INVESTMENT IS DIFFICULT. ALL THAT SAID. I THINK WE TALKED ABOUT THIS A LITTLE BIT LAST YEAR, AND FROM THEN TO NOW AND I. I BELIEVE I HELPED WITH THE CONSTITUENT ISSUE THAT COUNCIL M CIO WAS MENTIONING. WE'VE LEANED ON TALKED TO MADE THE ISSUE KNOWN. TO THE TIER ONE IS WHAT I CALL THEM PROVIDERS THROUGHOUT THE COMMUNITY, AND THEY'VE BEEN RELATIVELY RESPONSIVE, BUT IT'S STILL A CAPITAL EXPENDITURE ISSUE AND A RESOURCING ISSUE AND UNTIL WHATEVER NEEDS TO LINE UP ON THEIR LEDGER LINES UP AT OUR HANDS. THEY'RE NOT COMPLETELY TIED, BUT WE AREN'T IN A POSITION OF CONTROL FOR THAT PRIVATE MARKET DELIVERY ITEM. I REALLY APPRECIATE THAT. UH YOU KNOW WHAT? WHAT I WOULD HOPE THE CITY'S LANE COULD BE WOULD BE TO CLEAR BE CLEAR WITH THOSE PROVIDERS WHERE WE'RE SEEING A LACK OF SERVICE AND ASK THEM TO SEE WHAT THEY CAN DO COMMUNICATE BACK TO US WHAT THEY SAY WHAT MY LANE IS, AND I REMEMBER WE HAD IT IN. UM UH THE WESTGATE OVER THERE ON THE EAST SIDE OF CUSTER. WE HAD SOME CITIZENS. COME. COME SAY WE DON'T WANT THE

[02:30:03]

[02:35:02]

GOING BACK TO PREACHING, HUH? UH, IT COULD BE. YEAH YOU KNOW, IT CAN BE CAREER DECISIONS. BUT HONESTLY, UH, THE ATTRITION RATE IS VERY LOW IN MCKINNEY. UH, SOME OF OUR ISSUES COME BECAUSE WE ARE STILL GROWING AND EVEN OUR VACANCY RATE IS BECAUSE EVERY YEAR THE COUNCIL ADDS PEOPLE TO OUR STAFFING AS WE GROW, AND SO, SO WE'RE ALWAYS GOING TO BE CHASING THAT ADDITIONAL PEOPLE TYPICALLY, I DON'T KNOW WHAT WHAT SORT OF FROM THE TIME YOU HIRE SOMEONE TO THE TIME. THEY'RE RELEASED AFTER FTO. WHAT SORT? WHAT SORT OF TRANSITION TIME? YEAH IT'S AT LEAST 18 MONTHS. IT TAKES US ABOUT TWO YEARS TO GET A NEW POLICE IF IT'S A BRAND NEW POLICE OFFICER UNTRAINED AND WE'VE GOT TO GO OUT AND FIND THAT PERSON. IT TAKES ABOUT TWO YEARS TO GET THEM UP AND GOING. AND IS SHE CAN ENVISION IT'S A CHA. IT'S ALWAYS BEEN A CHALLENGING PROFESSION, BUT IN ESPECIALLY IN THE WORLD WE LIVE IN NOW, WHERE YOUR CELL PHONE CAMERA AWAY FROM BEING ON THE NATIONAL NEWS. A LOT OF PEOPLE WERE DEBATING. IS THIS WHAT I WANT TO DO? SO IT'S BECOMING AN INCREASINGLY SO YOU'RE YOU'RE DOING SOME THINGS. WELL IF YOU'RE AT THAT LEVEL OF YOUR VACANCY RATES, ABSOLUTELY. THE ONLY THING I WOULD EVER ADD TO COUNSEL AND PHILLIPS'S QUESTION IS WE DO HAVE A VERY ATTRACTIVE ARE THE COUNCIL'S POLICY TOWARD UH, POLICE. FIRE COMPENSATION IS THAT WE MAINTAIN A HIGHER PERCENTILE IF YOU WILL RELATIVE TO OUR COMPARABLE COMMUNITIES, WHICH ARE ALL COMMUNITIES THAT ARE EITHER GEOGRAPHICALLY SIMILAR TO US OR IN IN THIS REGION, OR IF I THINK IRVING MIGHT BE ONE AND SOME OF THE OTHERS. THEY'RE THEY'RE ABOUT THE SAME SIZE, SO THEY'RE SIMILARLY SITUATED, AND WE WANNA COMPARE VERY FAVORABLY RELATIVE TO THEM. BUT WE ALSO MARK TO MARKET WHICH IS SOMETHING I'VE NEVER SEEN IN MY ENTIRE CAREER ANYWHERE UNTIL I CAME TO NORTH TEXAS. WE MARK TO MARKET TWICE A YEAR. BASICALLY WE LOOK TO WHERE WE ARE WITH COMPETITIVENESS. TO OUR NEIGHBORING COMMUNITIES OR OUR COMPARABLE COMMUNITIES. AND THEN WE LOOK AGAIN, UH, SIX MONTHS LATER AND WE ADJUST THE WAGES. THEY ONLY GO UP. THEY THEY DON'T COME DOWN. THE MARKET GOES DOWN, BUT IT'S NOT. UH I ALWAYS I ALWAYS JOKE WITH OUR POLICE AND FIRE COLLEAGUES. THEY SAY LISTEN, MARK TO MARKET CAN GO BOTH WAYS. UM. BUT THAT IS THAT IS REMARKABLY ATTRACTIVE. UM IN TERMS OF COMPENSATION TO MAKE SURE THAT WE'RE NOT LOSING FOLKS BECAUSE OF PAY. AND MCKINNEY HAS DEFINITELY BEEN A LEADER. UH YOU KNOW WHETHER WE'RE BRINGING IN LATERAL OFFICERS, WE FIND OTHER OTHER AREAS. CITIES ARE DOING THINGS THAT WE'VE ALREADY DONE. UH TRYING TO KEEP UP WITH US. AND UH, JUST, YOU KNOW, KUDOS TO PAUL AND OUR HR. UH, GROUP. UH YOU KNOW, THE CITY HAS GOOD BENEFITS. AND YOU KNOW, I, I KNOW YOU ALL TALK WITH THE POLICE ASSOCIATION FIRE ASSOCIATION, AND THEY GENERALLY YOU KNOW, EXPRESS THAT TO YOU AS WELL. YES, THEY DO. WORKED BY EVERYBODY ON THAT SIDE OF THE ROOM. THANK YOU. OK SO I SAID EARLIER. I WANTED TO GO BACK TO I. I TOLD YOU ABOUT YOUR LEGACIES AND THE THINGS THAT YOU WANT TO BE. MAKE SURE THAT YOU ACCOMPLISH, UH, WHILE YOU'RE ON THE COUNCIL, BUT I JUST WANT TO QUICKLY PUT THESE SLIDES BACK UP TO SAY DOES YOUR PLAN FULLY REFLECT ALL THESE ITEMS? OR IS THERE ANYTHING WE'RE MISSING HERE? I WON'T READ THEM, BUT JUST KIND OF WALK YOU THROUGH THOSE SLIDES AGAIN TO MAKE SURE YOU BRING IT BACK TO THE THINGS THAT ARE IMPORTANT TO YOU.

OK? UM YOU THEY MAKE A LOT OF CHANGES. THAT'S UH, THAT'S NOT UNCOMMON. YOU'VE GOT A PRETTY

[02:40:09]

WHEN YOU COME IN. YOU KIND OF HAVE TO NAVIGATE WHAT'S ALREADY TAKEN PLACE WITH YOUR BROTHERS AND SISTERS. THAT'S NEW. THAT'S THE NEWLY ELECTED OFFICIAL. YOU CAN YOU COME IN AS THE YOUNGEST ON ON TENURED, BUT YOU GOTTA WORK WITH YOUR GROUP. AND I KNOW THAT YOU'VE BEEN INVOLVED THIS EXTENSIVELY IN THE ECONOMIC DEVELOPMENT, SO IT WASN'T IT WASN'T A TOTAL NEW A NEW TRANSITION FOR YOU. SO GO AHEAD. GO AHEAD. UM SO HERE'S WE TALKED A LITTLE BIT AND I. I WILL SENSITIVE TO YOUR TIME. I KNOW YOU GOT AN EXECUTIVE, UH, SESSION TO COME INTO HERE SHORTLY. WE TALKED A LITTLE BIT ABOUT WHAT WE'VE TRADITIONALLY DONE ON THE, UM COMING BACK TO YOU AND PRIORITIZING AND I'VE ALSO TALKED WITH PAUL AND THE TEAM AS WELL, ALTHOUGH I THINK EVERYBODY'S HAD SOME VALUE IN THAT ARENA. UH OUR SENSE IS THAT YOU REALLY HAVEN'T YOU'RE NOT.

YOU HAVEN'T RESHUFFLED THE DECK, SO TO SPEAK. IT'S NOT A LOT OF NEW INITIATIVES. JUST ACTUALLY.

ONE MINOR WORD CHANGE IN YOUR PLAN AND SO, UM, YOU KNOW, WE'RE MORE THAN GLAD TO COME BACK AND REDO THAT. BUT THE SENSE WAS THAT MAYBE IT'S JUST A YEAR. WE JUST KIND OF PASS ON IT ON COMING BACK BECAUSE IT'S NOT IF IT THERE'S A SENSE OF THE STAFF WAS. IF THERE WAS A LOT OF CHANGES, LET'S WE'LL COME BACK AND REDO IT. BUT IF THERE WEREN'T A WHOLE LOT OF CHANGES THAT PROBABLY ARE OK, MAYBE PASSING ON THAT THIS YEAR UNTIL A SUBSEQUENT YEAR WHEN YOU MAYBE MAKE SOME ADDITIONAL CHANGES AND THINGS OFF THE LIST, SO I DON'T KNOW, PAUL. YOU WANNA REACT TO THAT OR NOT BEYOND THAT? I MEAN, WE'RE AT YOUR SERVICE. IF YOU FEEL LIKE THERE'S A NEED TO HAVE A PRIORITIZATION WE'RE HAPPY TO DO IT. WE DIDN'T SENSE THAT THERE WAS A NEED TO DO THAT THIS YEAR. I WOULD CONCUR. YEAH, WE COULD. WE COULD COME BACK TO A WORK SESSION IF YOU FELT THAT THAT WAS WORTHWHILE, SO, YEAH, YOU YOU'LL CLEARLY GET ANOTHER KIND OF BITE AT THE APPLE STAFF'S GONNA TAKE THE COMMENTS WE'VE HEARD AND WORK, THEIR OBJECTIVES AND THOSE SORT OF THINGS SO IT WILL COME BACK TO YOU. IS THERE A CHANCE TO KIND OF REVIEW THAT, BUT WE JUST REALLY DIDN'T THINK WHAT I HEARD YOU SAY AND WHAT I HEARD THE ADMINISTRATION SAY IT WAS REALLY I DON'T WANT TO WASTE YOUR TIME TO GO THROUGH A PROCESS THAT YOU KIND OF ALREADY KNOW WHAT THE OUTCOMES ARE SO MAKES SENSE. ALL RIGHT. THAT GETS ME OFF MY PIECE OF IT UNLESS THERE'S OTHER PIECES THAT EITHER YOU AS ELECTED, SO WE OUR STAFF HAVE QUESTIONS. EVERYBODY THUMBS UP ON YOUR END. I THINK WE'RE GOOD ON OUR END. WE APPRECIATE YOUR TIME. UM THANK YOU TO DOUG. UH, THIS IS NOW YOU'RE PROBABLY IT'S FOUR OR FIVE YEARS I'VE LOST TRACK. I FEEL LIKE I KNOW YOUR COMMUNITY PRETTY WELL. I GUESS IT'S A GOOD THING TO LOSE TRACK. RIGHT? UM AGAIN JUST TO REITERATE THIS IS WHAT WE USE TO HELP INFORM OURSELVES AS WE PREPARE A BUDGET AND WE'LL COME BACK TO YOU IN MAY WITH SOME DETAILS OR SPECIFIC KPIS, UH, PERFORMANCE THINGS THAT CAN BE MEASURED. UM AND THEN WE WILL. ONCE YOU ADOPT THAT THAT SORT OF WE TUCK THOSE UNDER OUR ARM AND WE GO AND PREPARE A BUDGET TO MAKE SURE IT'S REFLECTING YOUR PRIORITIES AS YOU'VE STATED THEM THROUGH THIS PROCESS, SO WE VERY MUCH APPRECIATE IT. UH, THANK YOU. WE DO HAVE AN EXECUTIVE SESSION COMING UP, WHICH MAY OR YOU HAVE TO A JOURNALIST INTO THAT. AND UM THANK YOU VERY MUCH. YES A QUESTION AND COMMENT , PERHAPS, BUT IS THE E DC MEETING WITH? IS HE GOING TO START FACILITATING THEM ONCE YOU IS THAT IT ALSO EXTENDED TO THE CDC. WELL, THAT'S UP TO EACH BOARD ON HOW THEY WANT TO DO THAT, BUT, UH, THE E DC, UM CHOSE TO MOVE TO ADOPT OR HIRE DO TO HELP FACILITATE THEIR PROCESS. THEY EACH KIND OF DO IT THEIR OWN WAY. BUT I THINK THEY'RE TRYING SOMETHING DIFFERENT THIS YEAR. SO ON PURPOSE IN QUESTIONING IS I KNOW WE'VE GOT SEVERAL MEMBERS OF THE BOARD AND FROM THE E DC THAT ARE HERE AND CDC, AND I WANTED TO INVITE THEM TO GIVE THEIR COMMENTS TO DOUG WHEN THEY HAVE THEIR GROUP AND INDIVIDUAL SESSIONS BECAUSE I THINK EVERYBODY HERE ON THE COUNCIL WOULD LOVE TO. FROM THE EDC AND

[02:45:03]

[EXECUTIVE SESSION]

[02:50:03]