May 28, 2024 Visit McKinney

[00:00:03]

GOOD MORNING.

[CALL TO ORDER]

WE ARE MEETING AT MCKINNEY CITY HALL AND CITY COUNCIL CHAMBERS, LOCATED AT 2 2 2 NORTH TENNESSEE STREET, MCKINNEY, TEXAS.

TODAY IS TUESDAY, MAY 28TH, 2024 AT 8:01 AM BOARD MEMBER ROLL CALL.

WE ARE JOINED BY KEITH GA, WHITNEY NASH, EMILY MCCLURE, PATRICK MCGUIRE, BRIAN MEDINA, AND MYSELF.

WE ARE ALSO JOINED BY CITY COUNCIL MEMBER PATRICK CLOUTIER, CITY STAFF PAUL GRIMES, MIKE KOWSKI, DEBORAH BRADFORD AND ANDREW JONES.

WE HAVE VISIT MCKINNEY STAFF AARON WERNER, ALICIA HOLMBERG, AND PAULA MARTIN.

NOW IT'S TIME FOR PUBLIC COMMENTS.

IF ANYONE HAS ANYTHING THEY WOULD LIKE TO SAY, NOW IS THE TIME.

OTHERWISE WE

[CONSENT ITEMS]

MCKINNEY MEETING OF APRIL 23RD, 2024.

MAY I HAVE A MOTION TO ACCEPT PATRICK? OKAY.

PATRICK MOTIONS.

MAY I HAVE A SECOND MOTION? SECOND.

SECONDED BY WHITNEY.

ALL IN FAVOR SAY AYE.

AYE.

AYE.

MOTION PASSES UNANIMOUSLY.

OKAY.

WE'LL MOVE ON TO CONSENT.

[Board and Liaison Reports City of McKinney MEDC MCDC McKinney Main Street / MPAC McKinney Parks and Recreation Visit McKinney Finance Committee Visit McKinney Marketing Committee]

CALL FOR BOARD AND LIAISON REPORTS.

WE WILL START WITH PAUL GRIMES.

GOOD MORNING, MADAM CHAIR, MEMBERS OF THE BOARD DIRECTOR WARNER.

UH, MY NAME IS PAUL GRIMES, CITY MANAGER.

SO A COUPLE ITEMS TO SHARE WITH YOU THIS MORNING.

UH, FOR SOME FOLKS WHO'VE SAT THROUGH OUR EDC AND CC, SOME OF IT WILL SOUND LIKE A REPEAT QUITE AS IT IS, BUT, UH, I WANTED TO AVAIL THE SAME INFORMATION TO YOU AS WELL.

UH, FIRST OF ALL, TOMORROW NIGHT IS THE FIRST, UH, OF SEVERAL MEETINGS THAT WE WILL BE HAVING A CHARTER REVIEW COMMITTEE THAT THE CITY COUNCIL HAS APPOINTED.

THERE ARE 21 MEMBERS APPOINTED BY MEMBERS OF THE COUNCIL.

THREE PEOPLE, THREE APPOINTEES PER COUNCIL MEMBER.

AND WE'LL BE MEETING TOMORROW NIGHT AS THE FIRST OF, UH, FIRST MEETING TO TALK ABOUT, UH, UH, COMPOSITION OF THE CITY COUNCIL, AS WELL AS THE TERM LIMITS.

I BELIEVE ACTUALLY TOMORROW'S MEETING IS GONNA BE TERM LIMITS.

THE NEXT ONE WILL BE ON THE COMPOSITION OF THE COUNCIL.

EACH MEETING WE HAVE WILL SORT OF COVER A TOPIC, UH, SORT OF, WE CALL, SORT OF A CHAPTER, IF YOU WILL.

UH, AND STAFF WILL BE GUIDING THAT PROCESS AND PROVIDING SOME COMPARATIVE INFORMATION FOR MEMBERS OF THE COMMITTEE TO EVALUATE, UM, AND CONSIDER AS THEY DELIBERATE AND MAKE A RECOMMENDATION TO THE CITY COUNCIL ON WHAT, UH, UH, CHANGES, IF ANY, TO PLACE ON THE BALLOT FOR THE VOTERS ULTIMATELY TO DECIDE IN THE NOVEMBER ELECTION IF THEY CHOOSE TO DO THAT.

SO, UH, MORE TO FOLLOW ON THAT, BUT THAT WILL BE THROUGHOUT THE MONTH OF JUNE AND JULY.

ALSO, THE CITY COUNCIL, UH, AND THE, THE EDC AND THE CDC HAVE AUTHORIZED FUNDING FOR, UM, DESIGN WORK FOR INFRASTRUCTURE TO THE EAST SIDE OF MCKINNEY NATIONAL AIRPORT, THE EAST SIDE OF THE RUNWAY THAT IS DUAL USE INFRASTRUCTURE.

UH, IF WE'RE GONNA, THE CITY COUNCIL HAS CERTAINLY, UH, EXPRESSED AN INTEREST IN EXPANDING GENERAL AVIATION SERVICES.

THAT'S WHAT WE'RE DOING NOW.

GENERAL AVIATION IS BASICALLY EVERYTHING BUT, UH, PASSENGER AND FREIGHT SERVICE.

UH, BUT THEY ALSO ARE KEEPING THE DOOR OPEN FOR PASSENGER SERVICE.

EITHER WAY, WE NEED MORE INFRASTRUCTURE TO THE EAST SIDE OF THE AIRPORT, AND WE ARE MOVING FORWARD WITH THAT PROCESS, UM, IN THE COMING MONTHS.

ALSO, WANTED TO SHARE WITH YOU A LITTLE BIT OF, UH, KIND OF A PUBLIC PAT ON THE BACK IF I COULD FIND IT HERE.

WELL, FIRST LET ME, LET ME TOUCH ON THE ELECTION.

THE MOST RECENT ELECTION, OUR BOND ELECTION.

WE HAD FIVE QUESTIONS ON THE BALLOT.

SOME OF YOU MAY KNOW, UH, FOUR OF THE FIVE PASSED, ONE DID NOT.

THAT WAS THE, UH, BOND FOR MUNICIPAL COURT FACILITY, UH, CONSTRUCTION OF A NEW MUNICIPAL COURT FACILITY.

UM, SO WE WILL HAVE TO EVALUATE OTHER WAYS TO BE ABLE TO UPDATE OUR VERY AGING MUNICIPAL COURT, UH, FACILITY.

UM, AND WE WILL BE WELL SET OFF, UH, FOR THAT WORK.

BUT THE FOUR OF THE OTHER FIVE BONDS DID PASS, UH, PUBLIC'S PUBLIC.

UM, WORKS PASSED BY TWO VOTES, BUT IT DID PASS.

UM, THE OTHER POINTS I WANTED TO MAKE FOR YOU, OR ONE OF THE THINGS I WANTED TO SHARE WITH YOU ARE SOME CON PUBLIC CON CONGRATULATIONS TO OUR FINANCE STAFF.

OUR FINANCE, UM, DEPARTMENT, UH, IT'S ACTUALLY THE CITY RECOGNIZED, WAS RECOGNIZED FOR, BUT THE FINANCE FOLKS ARE THE ONES WHO PUT THE PIECES IN PLACE FOR THE SIXTH TRANSPARENCY STAR IN THE STATE OF TEXAS.

WHAT DOES THAT MEAN? THE STATE COMPTROLLER SETS FORTH, UH, A NUMBER OF CRITERIA TO MEET, TO EARN TRANSPARENCY STARS.

WE WERE THE VERY FIRST PUBLIC BODY IN THE STATE OF TEXAS TO EARN FIVE TRANSPARENCY STARS.

AND THAT WAS RECOGNIZED PROBABLY AROUND 20 18, 20 17, ACTUALLY, UH, BY, UH, COMPTROLLER HAGAR HIMSELF, WHO WAS IN THIS ROOM.

AND, AND IT WAS A NICE RECOGNITION.

UM, SINCE THEN, THEY'VE ADDED A SIXTH STAR, UH, FOR PUBLIC BODIES TO ACHIEVE.

AND MCKINNEY,

[00:05:01]

WHY, WHY IS TRANSPARENCY IMPORTANT? UH, WELL, FIRST OF ALL, TRANSPARENCY MEANS LOTS OF THINGS.

PUTTING INFORMATION OUT THERE, WHICH IS REALLY, REALLY IMPORTANT.

THAT'S NOT JUST IT.

WE HAVE TO BE ABLE TO MAKE IT ACTIONABLE AND CONSUMABLE.

AND WE ALWAYS ARE WORKING HARD AT TRYING TO FIGURE OUT HOW TO MAKE, UH, PUBLIC INFORMATION MORE TRANSPARENT AND MORE AVAILABLE TO, UH, COMMON FOLKS WHO DON'T NECESSARILY KNOW OUR BUSINESS AND DON'T NECESSARILY HAVE THE TIME TO DIVE INTO IT.

SO, UH, BUT THE HALLMARK OF PUBLIC TRUST IS BUILDING THAT TRANSPARENCY IN A DEMOCRATIC INSTITUTION, A DEMOCRATIC SOCIETY, AND WE SPEND AN AWFUL LOT OF EFFORT IN DOING THAT.

AND IT IS A HALLMARK OF, OF THIS ADMINISTRATION.

AND THEN FINALLY, I WANT TO GIVE A PUBLIC PAT ON THE BACK, BACK FOR OUR, A COUPLE HUMAN RESOURCES FOLKS, HUMAN RE HUMAN RESOURCES DEPARTMENT IN GENERAL.

UH, THEY WERE, UM, RECOGNIZED, THEY WERE SELECTED, UH, AS A RECIPIENT OF THE 2024 HUMAN RESOURCES IMPACT AWARD.

AND SPECIFICALLY FOR SOME PAYROLL WORK THAT'S DONE.

THIS IS THE ENGINE ROOM OF OUR ORGANIZATION, FINANCE AND HUMAN RESOURCES.

WE CALL THOSE INTERNAL SERVICES DEPARTMENTS.

UH, THEY OFTENTIMES AREN'T RECOGNIZED OR SEEN OR CELEBRATED 'CAUSE YOU DON'T SEE 'EM THAT OFTEN.

BUT WHAT THEY DO FOR US AND FOR THE ORGANIZATION IS SO CRITICALLY IMPORTANT.

AND OUR HR DEPARTMENT DE DESERVE DESERVES A CALL OUT, IF YOU WILL, FOR RECOGNITION BY THE TEXAS MUNICIPAL HUMAN RESOURCES ASSOCIATION.

WITH THAT, I'LL STAND FOR ANY QUESTIONS? NONE QUESTIONS.

IT'S BEEN A LONG WEEKEND.

.

IT'S HARD TO GET BACK.

DID YOU SAY WE'VE ALREADY EARNED THE SIX STAR, OR WE HAVE NOT.

WE HAVE ALREADY EARNED IT.

YES.

THAT'S GREAT.

OKAY.

THANK YOU VERY MUCH AND CONGRATULATIONS TO THOSE DEPARTMENTS.

THANK YOU.

YEP.

THANK YOU.

CITY COUNCIL MEMBER LUCIER, WOULD DO YOU LIKE TO SPEAK? YOU DON'T HAVE ANYTHING FOR US.

I'M JUST YOU DID IT ALL.

THUMBS UP.

AWESOME.

OKAY.

WE'LL MOVE ON TO MEDC, MIKE KOWSKI.

GOOD MORNING, MADAM CHAIR, BOARD MEMBERS, DIRECTOR WARNER.

I'M GONNA, I'M GONNA CONTINUE WITH THE KUDOS.

SO YOU MAY KNOW MICHAEL TALLEY FROM MY TEAM.

HE'S THE SENIOR VICE PRESIDENT OF THE MEDC.

UH, I SERVE AS THE PRESIDENT, UH, CURRENTLY, UH, HE WAS AWARDED A RECOGNITION.

HE WAS NAMED ONE OF THE TOP 50 ECONOMIC DEVELOPERS IN NORTH AMERICA TWO WEEKS AGO.

SO, HUGE RECOGNITION.

UH, PLEASE SHARE YOUR, UM, I DUNNO YOUR, YOUR PLEASURE AND CONGRATULATE HIM WHEN YOU SEE HIM NEXT TIME.

SO IT'S A BIG HONOR FOR OUR ENTIRE ORGANIZATION AND THE CITY.

WANNA GIVE A SHOUT OUT TO, TO AARON.

UH, I'VE BEEN WATCHING UP CLOSE AND FROM AFAR WHAT AARON'S DONE WITH THIS GROUP OVER THE PAST MANY MONTHS, AND IT'S JUST BEEN SPECTACULAR.

GIVE YOU A COUPLE EXAMPLES.

FIRST ONE, BYRON NELSON.

WE HAVE A SUITE AT THE BYRON, WHERE WE HOST MANY COMPANIES FROM OUTSIDE THE REGION, OUTSIDE THE COUNTRY, IN SOME INSTANCES TO COME SEE WHAT MCKINNEY'S ALL ABOUT, TO TELL THE STORY.

AND AARON'S A HUGE PART OF THAT.

I CANNOT OVERSTATE HOW IMPORTANT HIM AND HIS TEAM ARE TO HELP US, YOU KNOW, NAVIGATE THAT AND HELP US WITH THE, THE GIFT BAGS, EVERYTHING ELSE.

SO AARON, THANK YOU FOR THAT.

UH, SECOND, WE DO SOMETHING IN EDC WORLD WHERE WE SUPPORT STARTUPS.

YOU MAY HAVE HEARD ABOUT PLUG AND PLAY.

THIS IS A SILICON VALLEY ROOTED ORGANIZATION THAT HAS A NETWORK AROUND THE WORLD, UH, THAT WE'VE SIGNED UP WITH.

THEY NOW HAVE AN OFFICE IN MCKINNEY AND WE ARE ATTRACTING STARTUPS TO MCKINNEY.

'CAUSE ONE OF OUR STRATEGIES IS TO GROW THE NEXT BILLION DOLLAR COMPANY IN MCKINNEY.

AND WE DO THAT BY SUPPORTING TWO PEOPLE WITH AN IDEA, AND WE HELP THEM GROW AND MATURE INTO A FULL ON BUSINESS.

WE HAD A GREAT EVENT LAST WEEK AT THE SHERATON.

AGAIN, ERIN, THANK YOU TO YOU AND YOUR TEAM FOR HELPING WITH THAT PROJECT.

WE HAD OVER 200 PEOPLE SHOW UP FROM AROUND THE COUNTRY TO EXPERIENCE MCKINNEY TO HEAR PITCHES FROM STARTUPS.

AND A LOT OF PEOPLE FROM SILICON VALLEY WERE HERE AND THEY WERE BLOWN AWAY.

UH, IN FACT, OUR CONVERSATIONS WITH MOST PEOPLE CENTERED AROUND HOW DO WE COME TO MCKINNEY? HOW DO WE MOVE TO MCKINNEY? I WAS TALKING TO ONE GENTLEMAN, IN FACT, HE EVEN CALLED HIS WIFE ON THE SPOT AND SAID, DARE, WE HAVE TO COME TO MCKINNEY THEN RECREATE BECAUSE IT'S SO GREAT.

AND HOW DO WE COME HERE? SO THAT'S WHAT WE ALL DO EVERY DAY AND MUST PUT A RECORD THAT AARON'S A HUGE PART OF THAT WITH HIS TEAM.

SO THANK YOU AARON FOR ALL THAT.

AND FOR THAT I WILL STAND FOR ANY QUESTIONS.

DOES ANYONE HAVE ANY QUESTIONS? I HAVE A QUICK QUESTION.

SO, HOW ARE WE GONNA RETAIN THAT EMPLOYEE? THAT'S THE TOP IN THE COUNTRY.

, YOU GOTTA WORRY ABOUT THAT.

YEAH, MR. TALLEY, UH, UH, HE'S JUST A GREAT HUMAN BEING.

DEEP ROOTS TO HERE, MCKINNEY WITH HIS FAMILY.

UH, SO I THINK HE'S FULLY ENGAGED WITH WHAT WE'RE DOING HERE.

UH, MY ROLE, MY RESPONSIBILITY AS IT WERE, IS TO MAKE SURE ALL MY TEAMMATES HAVE A CHANCE TO GET BETTER.

AND IF THAT MEANS STAYING HERE AND GET BETTER ALL FOR IT, UH, IF THAT MEANS EXPLORING OTHER OPTIONS, I'M HERE TO MENTOR AND HELP.

BUT WE HOPE THAT MICHAEL STAY HERE FOREVER.

ALRIGHT, THANK YOU MIKE.

THANK YOU.

THANK YOU FOR YOUR KIND WORDS.

THANK YOU.

MOVING ON TO CDC, DEBRA BRADFORD.

GOOD MORNING, MADAM CHAIR.

MEMBERS OF THE BOARD, EVERYBODY

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SO, UH, WHAT A GREAT OPPORTUNITY TO BE A PART OF CDC.

WANT TO ENCOURAGE EVERYBODY TO CONTINUE TO BUY LOCAL SHOP, LOCAL SHOP AND DINE BECAUSE YOUR TAX DOLLARS AT WORK, UH, GENERATE FUNDS THAT WE HAVE A PLETHORA OF ACTIVITIES THAT ARE GOING ON.

WE ENCOURAGE YOU TO ATTEND, UH, ALL THROUGH JUNE MILLHOUSE OUTDOOR, UH, MURAL FEST, THE BEER WALK, THE MAKER'S MARKETED MILLHOUSE, MARGARITA STROLL, UH, THE DCI DRUM BATTLE AT TS, THE DCI COMPETITION AND THE MCKINNEY REPERTOIRE THEATER.

THOSE ARE ATTACHED TO YOUR REPORT.

SO WE WANT TO ENCOURAGE YOU TO COME OUT, TAKE ADVANTAGE, UH, OF THOSE ACTIVITIES AND SHINE AND, AND, UM, UM, DINE AND SHOP HERE IN MCKINNEY.

UH, SOME UPDATES ON OUR GRANTS.

THE PROMOTIONAL AND COMMUNITY EVENT GRANTS OPENED ON MAY THE FIRST, AND THEY CLOSED THIS FRIDAY ON THE 31ST.

THE PRESENTATION TO THE BOARD WILL BE JUNE AND THE VOTE AND AWARD NOMINATION WILL BE ON UH, JULY.

SO THIS IS THE FINAL APPLICATION PERIOD FOR THIS CYCLE.

THE PROJECT GRANTS FOR CYCLE TWO APPLICATIONS, UH, WERE TAKEN IN MARCH.

PUBLIC HEARINGS IN APRIL.

ACTION WAS LAST THURSDAY, 5 23, UH, BY THE BOARD.

AND WE HAD SEVEN, UH, APPLICATIONS THAT WE HEARD AND, UM, DECIDED ON THOSE.

UH, SO THE REPORT IS ALSO ATTACHED TO THAT.

CYCLE THREE, UH, OPENS ON 6 28 FOR THE RETAIL INFRASTRUCTURE.

UH, BOARD AWARD NOTIFICATION WILL BE AUGUST OF 24.

APPLICATIONS IN JULY, PRESENTATION IN AUGUST, AND THEN THE VOTE WILL BE IN SEPTEMBER.

SO EXCITED ALSO ABOUT NOTES LIVE.

OUR $3 MILLION INVESTMENT IN THAT WILL GENERATE A WHOLE LOT OF HOTEL STAYS.

SO Y'ALL KEEP DOING WHAT YOU'RE DOING AND GET READY FOR RAPID MOVEMENT AT THIS TIME.

I'LL STAND FOR ANY QUESTIONS.

THANK YOU, DEBRA.

THANK YOU.

APPRECIATE YOU.

ANDREW JONES WITH MAIN STREET.

MORNING VISIT, MCKINNEY BOARD, UH, ANDREW JONES, DIRECTOR OF THE CULTURAL DISTRICT.

UM, WE HAVE A LOT OF EXCITING THINGS COMING DOWN THE PIPELINE.

WE'RE EXCITED FOR A NUMBER OF EVENTS AT IMPACT.

UH, ACTUALLY THIS FRIDAY WE'RE HOSTING ROCK AND ROLL BLUES ARTISTS, JAX HOLLOW AT IMPACT.

UH, VERY EXCITING PERFORMER.

UM, WE ALSO HAVE, UH, RESCHEDULED OUR NIGHT MARKET LAST WEEK FROM LAST WEEK TO THIS, UH, THURSDAY DUE TO RAIN.

I DON'T KNOW IF THAT'S GONNA HOLD OR NOT.

UM, BUT WE, WE, IF YOU REMEMBER LAST YEAR WE HAD NIGHT MARKETS THROUGHOUT THE SUMMER.

THIS YEAR WE'VE BEEN DOING POP-UP NIGHT MARKETS.

UM, SO THIS ONE IS SCHEDULED TO BE ON NORTH KENTUCKY.

AGAIN, 30 PLUS, UH, ARTISTS.

WE HAVE MUSICIANS, UM, OTHER ACTIVITIES AS WELL.

UM, WE'LL SEE IF THAT HOLDS AGAIN.

UM, WE ARE GEARING UP FOR TEXAS MUSIC REVOLUTION.

THIS IS JUNE 7TH THROUGH EIGHTH.

IF YOU'RE NOT FAMILIAR WITH TEXAS MUSIC REVOLUTION, IT'S A AWESOME, UH, SHOWCASE OF DOWNTOWN MCKINNEY.

WE HAVE LIVE MUSIC IN ALL, UH, DIFFERENT VENUES THROUGHOUT THE CITY, UH, OR THROUGHOUT DOWNTOWN, AS WELL AS, UH, TWO, THREE MAIN STAGES OUTSIDE, UM, AND THEN ONE IN THE ALLEY AS WELL.

UH, THANKS TO VISIT MCKINNEY, SPONSORING THAT THIS YEAR, THIS YEAR'S, UH, FEATURES ARE, ARE LYLE LOVETT, LUCAS NELSON ARE OUR HEADLINERS.

UM, I KNOW LUCAS AND OR LYLE LOVETT IS BRINGING HIS FULL BAND, SO THAT'S GONNA BE QUITE IMPRESSIVE.

UM, AND, UH, LAST BUT NOT LEAST, UH, THEY ARE TALK, THEY ARE SHOWING THE ON FRIDAY AND SATURDAY, THE TMR DOCUMENTARY.

IF YOU HAVEN'T HAD A CHANCE TO SEE THIS DOCUMENTARY, UH, WAS FILMED ON THE VERY FIRST TEXAS MUSIC REVOLUTION THAT WAS HELD HERE IN DOWNTOWN.

AND IT'S, UH, QUITE ENTERTAINING, I'LL SAY THAT.

AND, UH, YOU'LL HAVE AN OPPORTUNITY TO SEE THAT IF YOU HAVE TICKETS TO, UM, TO TMR. LAST, BUT NOT LEAST, WE DO HAVE THE DOWNTOWN TROLLEY IS ARRIVING.

SO IF YOU'RE FAMILIAR WITH, UH, SOME OF THE HISTORY OF DOWNTOWN, UH, THERE USED TO BE AN INTERURBAN THAT CONNECTED, UH, DOWNTOWN TO DALLAS AND EVEN WACO AND DENISON UP NORTH.

UM, IN A NOD TO THAT HISTORY, WE HAVE, UH, YOU KNOW, PURCHASED A, A TROLLEY WITH HELP FROM, UH, CDC AND ALSO, UM, SOME HOT TAX DOLLARS.

UH, AND WE RE-SKINNED IT TO MAKE IT LOOK LIKE THE OLD INTERURBAN THAT USED TO RUN THROUGH DOWNTOWN.

UM, WE'RE EXCITED.

WE'RE GONNA, WE'RE GONNA HAVE, YOU'LL START SEEING IT FAIRLY SHORTLY HERE.

UM, ONCE WE GET THE LICENSE PLATES AND IT'S ALL LEGAL TO DRIVE OUT, UH, AROUND DOWNTOWN, WE'LL DO SOME TRAINING WITH THE DRIVER AS WE NARROW DOWN THE FINAL ROUTE AND FINAL TIMES.

ULTIMATELY, WE PLAN ON DOING A PUBLIC LAUNCH, UM, ABOUT MID-JUNE.

SO WE'LL DO A RIBBON CUTTING AND ALL THAT, THAT SORT OF STUFF.

SO FOR THAT, I'LL STAND FOR ANY QUESTIONS.

GREAT.

THANK YOU.

THANK YOU.

OKAY, MOVING ON TO MCKINNEY

[00:15:01]

EMILY MCCLURE.

GOOD MORNING.

THE PARKS BOARD WAS PRETTY EXCITING.

THERE'S A LOT GOING ON OVER THERE RIGHT NOW, BUT THE OAK HOLLOW GOLF COURSE DID A RENOVATION WITH BERMUDA G 12, WHICH APPARENTLY IS THE CREAM OF THE CROP.

AND THEY HAVE A NEW, UM, FLEET OF GOLF CARTS, WHICH IS REALLY EXCITING.

SOME BIG THINGS HAPPENING THERE, WHICH WE'LL DRAW.

THEY HAVE A FULL SCHEDULE, HE SAID ALMOST EVERY DAY NOW, AS OPPOSED TO THE WEEKENDS, THE IMPACT ACTIVITIES, THE COURTS AT MCKINNEY CAME AND PRESENTED AND I REALIZED I'D NEVER BEEN.

SO I WENT TO CHECK IT OUT FOR MYSELF.

AND THEY'RE BRINGING QUITE A FEW PEOPLE TO TOWN AS WELL WITH THE AMAZING FACILITIES THAT THEY HAVE OUT THERE.

INDOOR AND OUTDOOR.

I WAS IMPRESSED.

UM, THEY ARE LOOKING AT EXTENDING THE BYRON EIGHT MORE YEARS, I THINK, OR 10.

WE'RE EXCITED ABOUT THAT.

AND I THINK THAT IS IT FOR TODAY.

OKAY.

THANK YOU.

VISIT MCKINNEY FINANCE COMMITTEE.

WE'LL HAVE AARON WARNER.

YEAH, GOOD MORNING.

I'LL, UH, STEP IN FOR JANIE THIS MORNING.

AND THEN ANYONE, OR I GUESS, PATRICK, IF YOU HAVE ANYTHING TO ADD, FEEL FREE TO JUMP IN.

UM, FIRST OF ALL, WE'LL LOOK AT, UM, OUR, UH, OUR ANNUAL OR MONTHLY STATEMENT.

UH, VISIT MANY MCKINNEY FINANCIALS.

THERE YOU GO.

WE ARE 50 PER OR 58% THROUGH THE FISCAL YEAR AT THIS TIME.

SO WE'RE MOVING RIGHT ALONG.

WE'VE ENTERED THE VERY, UH, EARLY PART OF, UH, BUDGET SEASON WITH THE CITY MANAGER'S OFFICE.

SO, UH, WORKING THROUGH, UM, FY 25 ALREADY.

UM, FOR HOT TAX COLLECTIONS, YOU CAN SEE THERE FOR THE MONTH OF APRIL, IT WAS, UH, $270,860, UH, WHICH WAS 2.84% UP FROM, UH, YEAR OVER YEAR.

UH, I WILL MAKE A NOTE THAT WE ARE MISSING ONE PAYMENT FROM, UH, ONE OF OUR HOTELS.

SO, UH, THAT WILL BE ADJUSTED NEXT MONTH AND, AND WHATEVER THE TRUE, UM, UH, COLLECTION WAS, WE'LL, WE'LL SHOW.

SO WE'LL JUST KEEP AN EYE ON THAT.

SO IT WAS SLIGHTLY OVER, PROBABLY A LITTLE OVER 3% IN, IN TOTAL, ONCE YOU SEE THAT, UM, WE ARE ENTERING, AS YOU CAN SEE, LOOKING AT, UM, UH, LAST YEAR.

WE'RE ENTERING OUR, KIND OF OUR PEAK TIME FROM A A TOURISM STANDPOINT.

SO YOU'LL START TO SEE THE BIGGER COLLECTIONS FOR THE NEXT FEW MONTHS.

UM, AND YOU'LL MOST LIKELY WE'LL SEE, UM, A SMALLER INCREASE YEAR OVER YEAR, JUST BECAUSE WE ARE AT PEAK, UM, SEASON.

SO THE, THE SUPPLY AND DEMAND OF THE HOTEL ROOMS IS STILL THE SAME AS IT WAS LAST YEAR.

IT'LL BE HARD TO SEE TOO MUCH MORE.

UM, AND THEN IF YOU LOOK AT ANNUAL COLLECTIONS, UH, WE ARE STILL TRENDING A LITTLE OVER THAT 7%, UH, YEAR OVER YEAR INCREASE AT, UH, ALMOST 1.7 MILLION, UM, FOR THE YEAR.

IF ALL GOES WELL, UH, WE SHOULD, WE SHOULD SURPASS 3 MILLION IN, UH, HOT TAX COLLECTION.

STILL, WE'RE STILL TRENDING POSITIVELY IN THAT DIRECTION.

AND, UH, AND ALL LOOKS GOOD ON THAT FRONT.

SO NOW WE CAN LOOK AT, UH, THE STAR REPORT, THE HOTEL OCCUPANCY REPORT, AND JUST A FEW NOTES ON HERE.

I WON'T SPEND A LOT OF TIME, THE ATTACHMENT IS IN THE AGENDA, SO IF YOU, IF YOU HAVE ANY SPECIFIC QUESTIONS, YOU CAN ALWAYS REACH OUT.

UM, WE ALWAYS LOOK AT OUR, UM, OVERALL OCCUPANCY.

UH, THIS MONTH WE WERE AT, UH, 74.8%, WHICH IS, UM, JUST SLIGHTLY UP, UH, YEAR OVER YEAR ON OCCUPANCY, UM, FOR, UH, FOR APRIL, UH, 0.6% UP, UM, AVERAGE DAILY RATES, THOUGH I DO WANNA DRAW YOUR ATTENTION TO THIS.

IF YOU REMEMBER APRIL WAS THE SOLAR ECLIPSE MONTH.

UM, AND SO WE DID HAVE, UH, SOME HIGHER, UH, ROOM NIGHTS AND THINGS SPREAD OUT THROUGHOUT THE MONTH.

WE DID, UH, GET TO 1 0 5 0.69, WHICH IF YOU HAVE LOOKED AT THIS REPORT WITH ME FOR MANY MONTHS, YOU KNOW, THAT, UH, IT'S, IT'S PRETTY RARE FOR MCKINNEY TO GET OVER THE A HUNDRED DOLLARS AVERAGE DAILY RATE.

UM, SO THAT IS A POSITIVE THING FOR US.

THAT'S ALMOST 9% UP FOR, UH, YEAR OVER YEAR.

AND THEN REVPAR, UH, REVENUE PER AVAILABLE ROOM WAS AT 79, UH, DOLLARS, WHICH IS 9.5% UP.

UM, UH, BOARD MEMBER MCGUIRE.

DO YOU WANNA MENTION HOW THAT'S, UH, YOU, YOU TALKED ABOUT REVPAR AND, AND HOW THAT PLAYS INTO ALL OF THIS, SEEING THE OCCUPANCY AND STUFF? YEAH, SO THE REVPAR IS, AS AARON SAID, THE REVENUE PER AVAILABLE ROOM.

SO IT'S, UH, IT ACCOUNTS FOR IF YOU INCREASE HOW MANY, YOU KNOW, ACCOUNTS FOR, UH, COMPARING ONE HOTEL AND, AND LOOKING AT A HOTEL, UH, TO ANOTHER HOTEL, UH, THAT MIGHT HAVE TWICE AS MANY ROOMS. YOU CAN SEE HOW MUCH REVENUE, UH, THE TWO, UH, ARE DRIVING.

AND SO, UH, LOOKING JUST ON A, UM, FOR THE CITYWIDE BASIS, WE CAN SEE THE BIGGEST THING IS, UH, USUALLY IF RATES GO UP, YOU'LL TYPICALLY SEE OCCUPANCY GO DOWN.

UH, AND, BUT THAT BALANCE IS OUT IN THE REVPAR.

UH, BUT IN THIS CASE, WE'RE ACTUALLY SEEING OCCUPANCY SLIGHTLY UP, NOT

[00:20:01]

SO THAT'S WHERE THAT REVPAR IS COMING IN.

WE'RE SEEING BOTH MORE ROOMS FILLED AND THOSE ROOMS SELLING AT A HIGHER AMOUNT.

SO EACH ROOM IS DRIVING MORE REVENUE.

AND I THINK THE REALLY INTERESTING THING ABOUT THAT IS THAT, UM, UH, I LOST MY TRAIN OF THOUGHT .

SO, UH, THAT'S PRETTY NOTABLE .

UM, SO YEAH, I THINK IT'S, IT'S, UH, IT'S, IT'S REALLY GOOD.

OBVIOUSLY THE MOST IMPORTANT THING, UH, WE WANT TO SEE THE ROOMS FILLED 'CAUSE MORE ROOMS FILLED, MORE PEOPLE IN TOWN SPENDING MONEY.

BUT FOR THE, UH, HOT TAX, UH, PERSPECTIVE, THAT'S ALL GONNA BE BASED ON THE REV REVPAR.

PERFECT.

YEAH.

THANK YOU FOR FILLING IN ON THAT.

UM, WE DO GET WEEKLY REPORTS FOR THE, UH, STAR.

UM, I'M NOT SHOWING THAT TODAY, BUT I, WE DID LOOK AT THE WEEK OF THE SOLAR ECLIPSE.

UH, THE SATURDAY OF THE SOLAR ECLIPSE WAS OVER 90% OCCUPANCY.

UH, AND I THINK IT WAS AT 93.

AND I WAS, I WAS REALLY IMPRESSED BY THAT NUMBER UNTIL I LOOKED AT THE WEEKEND BEFORE THAT.

AND THE SATURDAY WAS OVER 90% ON A NORMAL WEEKEND IN, IN MCKINNEY.

AND, UH, AND SO AGAIN, IT GOES BACK TO, UH, SUPPLY AND DEMAND.

WE KNOW THAT OUR WEEKENDS ARE REALLY FULL IN MCKINNEY FOR A MULTITUDE OF REASONS.

UM, AND REALLY OUR OPPORTUNITY FALLS, UH, MIDWEEK.

AND SO, UM, THAT, THAT'S WHERE WE CAN DRIVE MORE ROOM NIGHTS, BUT THAT COMES FROM A TOTALLY DIFFERENT GROUP OF PEOPLE.

AND SO, UM, THAT IS THE FINANCE, UH, REPORT.

UM, I'LL STAND FOR ANY QUESTIONS ON THAT.

ALL RIGHT.

THANK YOU MR. MCKINNEY, MARKETING COMMITTEE BACK TO EMILY MCCLURE.

DO YOU HAVE ANYTHING? MOST OF WHAT WE'LL REFERENCE TODAY IN THE GRANT APPLICATIONS IS A DUPLICATE OF WHAT WE REVIEWED AND WE TALKED ABOUT SOCIAL MEDIA.

SO PRETTY EXCITING THINGS HAPPENING IN MCKINNEY AND PROUD OF THE STAFF FOR WHAT THEY'RE CREATING AND BEING VERY CONSISTENT IN WHAT THEY'RE SHOWING EVERYONE ELSE.

OKAY, PERFECT.

THANK YOU.

MOVING ON

[Executive Director’s Report]

PERFECT.

THANK YOU.

UH, I'LL, I'LL TRY TO KEEP THIS SHORT 'CAUSE I'M EXCITED TO GET TO THE GRANTS.

AND THANK Y'ALL ALL FOR BRAVING THE WEATHER TO, TO BE HERE WITH US TODAY.

IT WAS QUITE THE MORNING.

UH, MY FULL, UH, DASHBOARD IS ATTACHED IN THE, IN THE PRESENT OR IN OUR, UM, AGENDA.

YOU'RE ALWAYS WELCOME TO, UH, LOOK AT THAT AND ASK ME ANY QUESTIONS THAT YOU MIGHT HAVE.

UM, THIS IS THE FIRST TIME WE'VE MET SINCE THE BYRON NELSON AND, UM, AND WE'VE TOUCHED ON THAT A FEW TIMES THIS MORNING, BUT I DO JUST WANT TO GIVE A PUBLIC SHOUT OUT TO OUR TEAM AND BEYOND, UM, ALL THE OTHER CITY DEPARTMENTS THAT STEPPED UP.

IT REALLY IS AN ALL HANDS ON DECK, UM, OPPORTUNITY OUT THERE, UM, FROM, UH, E-D-C-C-D-C, OUR STAFFS, UH, UH, COMMUNICATIONS MARKETING, AND THEN YOU GET INTO PUBLIC SAFETY AND ALL THE OTHER THINGS THAT MAKE IT HAPPEN.

UM, AND IN THE END WHEN YOU DO ALL OF THAT AND YOU DO IT WELL, YOU GET A WORLD CLASS EVENT AND YOU GET AN EVENT THAT WANTS TO BE BACK.

AND, UM, AND SO A REALLY GREAT, UH, GREAT YEAR OUT THERE AT THE BYRON.

AND, UM, AND AGAIN, UH, JUST MY THANK YOU TO, TO, UH, EVERYONE WHO HELPS MAKE THAT HAPPEN.

UM, THE OTHER THING IS WE JUST WRAPPED UP NATIONAL TRAVEL AND TOURISM WEEK, SO WE'RE A FEW DAYS OUT FROM IT BEING THE OFFICIAL WEEK, BUT I, UH, DO WANT TO TAKE A MOMENT, UH, DURING OUR BOARD MEM UH, MEETING TO, UM, DRAW ATTENTION TO THAT.

OBVIOUSLY THAT IS OUR FOCUS AS A BOARD IS, UM, IS INCREASING THIS.

UH, AND SO I WANTED TO GIVE YOU THE ANNUAL UPDATE ON, UM, THE IMPACT OF TOURISM IN MCKINNEY FROM THE STATE'S, UH, DASHBOARD.

UH, WHICH IN 2023, WE GENERATED $283 MILLION IN DIRECT VISITOR SPENDING, UH, WHICH WAS AN 8% INCREASE FROM LAST YEAR, UM, FROM TOURISM, UH, FROM TRAVEL AND TOURISM, UM, SPENDING, UH, THAT, UH, IS ATTRIBUTED TO $32.9 MILLION IN LOCAL TAX REVENUE, UM, DIRECTLY BASED OFF OF THE, UH, TOURISM SPEND, UH, WHICH IS MONEY THAT GOES BACK INTO OUR COMMUNITY AND OVERALL MAKES THE QUALITY OF LIFE AND MAKE ANY BETTER.

AND SO THAT'S WHAT, THAT'S WHAT WE DO THIS FOR, UM, UH, AND AND LOVE TO SEE THAT INCREASING, UH, TOURISM.

AND MCKINNEY TODAY IS SUPPORTING AROUND 2100 JOBS.

UM, AND, UH, OVERALL, UM, WE'RE SEEING AN INCREASE YEAR OVER YEAR IN ALL CATEGORIES.

UH, ONLY ANTICIPATE THAT TO GROW, OBVIOUSLY WITH THINGS LIKE NOTES LIVE AND OTHER, UH, AMENITIES LIKE THAT.

ADDING TO, UM, TO KIND OF OUR, OUR THINGS TO DO LIST IN MCKINNEY, UH, THERE WAS, ANDREW BROUGHT ATTENTION TO TEXAS, UH, TEXAS MUSIC REVOLUTION, ANOTHER GREAT EVENT IN MCKINNEY, JUNE 7TH AND EIGHTH.

UH, I JUST WANT TO MAKE SURE, UM, TO, TO HIGHLIGHT THAT WE WILL HAVE THE VISIT MCKINNEY STAGE ON EAST LOUISIANA STREET.

HE REFERENCED THAT.

UM, SO WE ENCOURAGE YOU TO STOP BY AND, AND HANG OUT WITH US FOR A LITTLE BIT DOWN THERE, UM, THROUGHOUT THE WEEKEND.

AND THEN EXPERIENCE THE REST OF THE, THE FESTIVAL AS WELL.

AND LASTLY, UM, DIRECTLY DIRECTED TO OUR, UH, MARKETING AND SOCIAL MEDIA TEAM.

UM, BETH AND AMBER.

UH, OVER THE WEEKEND WE PASSED 25,000 FOLLOWERS ON INSTAGRAM.

UH, A REALLY BIG ACCOMPLISHMENT

[00:25:01]

SO IT ALL JUST LINES UP, ALL THE STARS ALIGNED, UH, AND SO HUGE KUDOS TO THAT TEAM.

THEY WORK ON THAT, UM, THAT EVERY SINGLE DAY, UH, TO MAKE IT GREAT.

AND WE DID DO A 25,000 FOLLOWER GIVEAWAY THAT IS LIVE RIGHT NOW.

SO IF YOU WANT A CHANCE TO WANT A LITTLE VISIT MCKINNEY PACKAGE, JUMP ON THERE AND, AND, AND GIVE IT A, GIVE IT A GO.

UM, AND WITH THAT, I'LL STAND FOR ANY QUESTIONS.

OKAY.

ALL RIGHT.

THANK YOU.

MOVING ON TO REGULAR

[Consider/Discuss/Act on the Grant Application from Ratrodtober in the Amount of $5,000 for the Advertising and Promotion of the Ratrodtober Car and Bike Show.]

YOU WILL HAVE THREE MINUTES TO PRESENT AND THE BOARD WILL HAVE THE OPPORTUNITY TO ASK QUESTIONS AFTER.

SO STARTING WITH 2 4 1 5, 9 7, CONSIDER DISCUSS ON THE GRANT APPLICATION FROM RATTO AND THE AMOUNT OF $5,000 FOR THE ADVERTISING AND PROMOTION OF THE RAT ROD TOBER CAR AND BIKE SHOW.

WHAT ABOUT SIX? SIX? THEY'RE NOT HERE.

OKAY.

SORRY.

HOWDY.

GOOD MORNING, MADAM CHAIR AND BOARD AND FELLOW MCKENNA KNIGHTS .

I'M JAKE, THIS IS NATALIA.

LET BE SURE.

THE PRESENTATION.

YEAH, YOU GOT THE POWERPOINT UP.

RAT ROD TOBER FEST.

THIS IS, UH, THE NEW LOCATION, TUBS BREWERY.

WE'RE ALL EXCITED ABOUT THAT.

OCTOBER 12TH.

DO YOU WANNA HIT THE SLIDE? YEAH.

SO ONE THING YOU MAY NOTICE IS WE WERE KNOWN AS RAT ROD TOBER.

WE KIND OF EXPANDED ON THAT.

WE'RE CALLED RAT ROCKTOBER FEST.

'CAUSE REALLY IT'S NOT JUST A CAR SHOW, IT'S A COMMUNITY FESTIVAL.

AND OUR GOAL IS TO HELP SHINE LIGHT ON, UM, UH, CAUSES AND ALSO LIKE ARTISANS AND MAKERS AND DOERS IN, UM, THE CITY OF MCKINNEY.

SO LIGHT TICKET WAS, WAS TALKING ABOUT THIS, UH, YEAR SHOW IS SATURDAY OCTOBER 12TH, 10:00 AM TO 4:00 PM IT'S OBVIOUSLY AT THE NEW TOPS BREWERY.

UM, EXPECTED ATTENDANCE 4,000 PLUS THROUGHOUT THE DAY.

UM, SO WE'RE JUST, AGAIN, REITERATING, YOU KNOW, THE, THE GREAT VENUE TYPES BREWERY.

SO IT'S GONNA BE, IT'S GONNA ALLOW US TO WELCOME A LOT MORE PATRONS, A LOT MORE VEHICLES, AND SHUT DOWN ALL OF THE, UH, YOU KNOW, NAYSAYERS THAT DID, THAT COULDN'T COME BECAUSE OF THE PARKING ISSUES.

THIS HAS SOLVED 90% A LOT OF ISSUES, ISSUES THAT WE WERE HAVING AT THE PREVIOUS LOCATION.

UM, SO THIS, SO EVERY YEAR WE HAVE A BENEFICIARY.

THIS YEAR'S BENEFICIARY IS THE TINY POCKET COMMUNITY.

IT'S A REALLY GREAT ORGANIZATION.

UM, THEIR AIM IS TO PROVIDE A SUSTAINABLE AND AFFORDABLE HOUSING, UH, IN THE, THE CITY OF MCKINNEY.

SO THAT'S A FANTASTIC CAUSE WE'RE GONNA BE, UM, HAVING A, UM, SILENT AUCTION.

AND THEY'LL ALSO BE A, A PINE CAR DERBY AND OTHER OPPORTUNITIES TO RAISE FUNDS FOR THEM AT THE EVENT.

SO THIS IS THIS YEAR'S FLYER.

UM, YOU CAN SEE JUST IF YOU DID A QUICK GOOGLE SEARCH, HOW, UM, POPULAR IT IS, HOW WELL IT RANKS, YOU KNOW, MCKINNEY'S OBVIOUSLY HIGHLIGHTED IN THERE OFTEN.

WE, WE FEATURED BY, UM, D MAGAZINE AND, UM, AND A LOT OF PUBLICATIONS INCLUDING RAT ROCK MAGAZINE, COMMUNITY IMPACT.

AND YOU CAN, OH, OH, SORRY.

YEAH, THAT'S, THAT'S IT.

YOU CAN SEE BY THE SIZE OF SOME OF THESE, UH, VEHICLES.

UM, THEY'RE VERY LARGE TRANSPORT PEOPLE DON'T WANNA SET UP THE DAY OF, SO THIS IS GONNA FILL THAT GAP THAT WE'RE TALKING ABOUT WITH THE HOTELS.

THESE PEOPLE LIKE TO GET IN A COUPLE DAYS EARLY, WHICH WOULD PUT THEM IN THE MIDDLE OF THE WEEK.

YEAH.

AND, UM, SO THIS IS, YEAH, THIS GENERATE A LITTLE MORE REVENUE IN THE HOTELS.

YEAH.

SO WAIT, GO BACK.

SO THIS IS, UM, JUST, IT'S A HIGHLY RATED EVENT.

IT'S A LOT OF FUN.

PEOPLE LIKE TO COME SEE THE CARS, YOU KNOW, WE'VE KIND OF EXPANDED OUR CATEGORIES.

IT'S RAT ROD, TOBER, AND THAT'S REALLY THE STAR OF THE SHOW.

BUT WE HAVE HOT RODS, RAT RODS, CUSTOM CARS, MOTORCYCLES, VINTAGE MOTORCYCLES.

IT'S, YOU KNOW, IF, IF YOU GUYS DO ANYTHING ABOUT THE CAR CULTURE, IT'S VERY MUCH OF KIND OF A CULT FOLLOWING.

AND SO THEY, THEY COME, THEY LOVE THE SHOW.

YOU CAN SEE SOME OF THE REVIEWS THERE.

VERY DIVERSE AS WELL.

YEAH.

THE CROWD, THESE ARE HOTEL PARTNERS.

YEAH.

THIS YEAR, THIS IS, THESE WERE OUR HOTEL PARTNERS LAST YEAR.

THEY'VE GOT A GREAT FACILITY OF A GREAT BIG PARKING LOT FOR SOME OF THE TRAILERS.

AND LIKE JAKE SAID, THEY COME IN A LITTLE BIT EARLY.

THEY LIKE TO ENJOY, YOU KNOW, DOWNTOWN MCKINNEY.

SO IT'S REALLY GREAT THAT WE'RE AT TUFTS THIS YEAR WHERE THEY CAN KIND OF JUST, IT FEELS A LITTLE BIT MORE KIND OF A WHOLE PICTURE THING.

SO WHEN THEY CAN EASILY TRAVEL RIGHT ACROSS TO GO PUT SOME MORE DOLLARS DOWNTOWN WHERE RIGHT.

THEY WANT 'EM TO INTO IT THEMSELVES.

YEAH.

SO THESE ARE OUR TWO HOTEL PARTNERS.

THERE WE GO.

OH, TIME.

OKAY.

YEAH, THERE YOU GO.

AND AGAIN, LIKE YOU SAID, THAT'S WHAT WE'RE REQUESTING AND THAT'S REALLY JUST FOR POSTERS, FLYERS, WE GO TO ABOUT, BETWEEN 20 AND 30 EVENTS BETWEEN NOW AND OCTOBER TO FLY THE EVENTS.

THANK YOU.

THANK YOU.

DO YOU GUYS HAVE ANY QUESTIONS? OKAY, QUESTIONS? I DO.

IS THERE ANY CONVERSATION ABOUT A FRIDAY NIGHT EVENT AT TUBS? WE HAVE ABSOLUTELY.

AND THAT'S STILL THE VIP DINNER.

WE'RE WORKING OUT ALL THE DETAILS ON THAT.

IT'S SOMETHING THAT WE WOULD LIKE TO DO TONIGHT, UH, OR I'M SORRY, TONIGHT THIS YEAR.

UM, SO WE ARE IN DISCUSSIONS WITH THAT, AND ESPECIALLY WITH THE TINY POCKET COMMUNITY, UM, AND HELPING RAISE FUNDS FOR THEM THAT NIGHT AS WELL.

OUR VISION IS TO HAVE IT, YOU

[00:30:01]

ALL OF YOU THERE.

I HAVE ONE MORE QUESTION.

CAN YOU GIVE INSIGHT INTO THE MAKERS, THE CREATORS? YOU TALKED ABOUT INTEGRATING THOSE INTO YOUR EVENT? YEAH, SO WE, SO WE OFF, UM, TAKE VENDORS.

SO LAST YEAR WE HAD ABOUT 35 VENDORS.

YOU KNOW, WE'RE LOCAL VENDORS, LOCAL VENDORS AND MAKERS AND ARTISANS, AND A LOT OF 'EM DO COME BACK.

WE DO HAVE SPONSORS, LOCAL SPONSORS LIKE CHUCK'S AND COMPLETE CUSTOMS AND A LOT OF THOSE AUTOMOTIVE, UM, TYPE OF BUSINESSES.

BUT WE ALSO DO WANNA SHOWCASE OUR LOCAL ARTISANS AND, UM, BUSINESSES.

SO HOW MANY, UH, ROOMS WERE YOU ABLE TO FILL LAST YEAR WITH? SO LAST YEAR, I BELIEVE IT'S ABOUT 12, 12 ROOMS. SO WE'RE, WE'RE EXPECTING A LOT MORE.

SO WE KIND OF, THE, THE HOTEL PARK CAME IN A LITTLE BIT LATE LAST YEAR, SO NOW IT'S UP ON THE WEBSITE.

THEY'RE ABLE TO BOOK DIRECTLY ON IT, THEY'RE ABLE TO CALL.

SO THAT'S GONNA BE A MESSAGE THAT WE PRO, YOU KNOW, PUSH HEAVILY STARTING NOW, STARTING THIS WEEK.

THANK YOU.

SO HOW, HOW DO YOU PLAN TO KIND OF BREAK OUT THIS $5,000 OF ADVERTISING? YEAH.

OR WHAT ARE YOU GONNA, HOW DO YOU PLAN TO TRACK AND SO YEAH, MONETIZE THAT.

SO WE, SO WE PRINT, UM, FLYERS, POSTERS AND SIGNAGE.

WE EXPECT TO HAVE, UM, PRETTY PROMINENT SIGNAGE AT TUFTS BREWERY STARTING JUST AS SOON AS POSSIBLE.

SO THE FLYER HAS JUST BEEN APPROVED AND IS GONNA MOVE FORWARD INTO PRODUCTION.

UM, WE DO A SECOND ROUND OF FLYERS IN ABOUT JULY, AUGUST AS WE GET MORE SPONSORS.

UM, AND THEN WE, LIKE WE SAID, WE, WE PROMOTE STARTING NOW UNTIL OCTOBER AND WE GO TO ABOUT 20 TO 30 EVENTS.

SO WE DISTRIBUTE OVER 10,000 FLYERS AND POSTERS AND POSTERS AT THESE EVENTS.

WHAT ABOUT DIGITAL MARKETING? AND WE DO DIGITAL MARKETING AS WELL.

YEAH.

SO WE DO, WE HAVE A STRONG FOLLOW.

WE HAVE, YEAH, WE HAVE A, YEAH, WE HAVE A STRONG DIGITAL FOLLOWING, BUT WE ALSO PLAN TO PROMOTE, UM, THE HOTEL.

THERE'S CERTAIN POSTS THAT WE'RE GONNA PROMOTE MORE HEAVILY.

SO THE ATTENDANCE, THE VENDORS, THE HOTEL, YOU KNOW, COMING TO THE CITY OF MCKINNEY YOU PREPARED TO KIND OF TRACK AND MEASURE RESULTS FROM ANY OH, ABSOLUTELY.

POTENTIAL MONEY YOU MAY RECEIVE.

YEAH, THAT'S MY BUSINESS.

I'M IN MARKETING, SO.

OKAY.

THAT'S, YEAH.

THANK YOU.

OKAY.

THANK YOU GUYS.

THANK YOU VERY MUCH.

APPRECIATE YOU.

OKAY, WE'RE GONNA CIRCLE BACK.

I THINK THE WEATHER WAS A LITTLE BIT OF A STRUGGLE THIS MORNING.

UM, TWO FOUR DASH 1 15 9 6,

[Consider/Discuss/Act on the Grant Application from Texas Women Society in the Amount of $9500 for the Marketing and Promotion of the Lunar Harvest Moon Festival]

WELCOME.

GOOD MORNING.

SORRY, I'M LATE THIS MORNING.

MY, MY CHIEF FELL , SO BROUGHT MY WAY TO HERE.

UM, HOW DO I DO THAT? OKAY.

IS THIS OKAY? LET ME SEE.

OKAY.

UH, MY NAME IS IAN.

THANK YOU FOR HAVING ME HERE.

UM, WE HAD A MCKINNEY ASIAN FESTIVAL IN MARCH, WHICH A, WHICH WAS A BIG SUCCESS.

AND, UH, I REPRESENT FOR TEXAS WOMEN SOCIETY.

THAT'S A NONPROFIT ORGANIZATION.

UM, THERE ARE TWO MAJOR HOLIDAY IN ASIAN, MOST ASIAN COUNTRY IS THE LUNAR, UH, NEW YEAR AND THE MID AUTUMN FESTIVAL.

IT'S ALSO CALLED MOON FESTIVAL.

WHAT MY PLAN, UM, IS TO CO UH, COMPLETE BOTH, UH, FESTIVAL IN THE SAME YEAR, JUST TO REPRESENT THE WHOLE CULTURE, UM, TO THE COMMUNITY.

THAT'S THE REASON WE WANTED TO, UM, DO ANOTHER MOON FESTIVAL IN THE SAME LOCATION.

UM, WE PLAN TO HAVE THIS IN OCTOBER 12TH, FOUR TO, UH, 9:00 PM UH, BECAUSE IF IT'S, IT'S THE MOON FESTIVAL.

SO WE HONOR THE FULL MOON OF, UH, THIS FESTIVAL.

THE LOCATION WILL BE THE SAME LOCATION IN THE, UM, MITCHELL PARK.

AND IT'S A FREE, UH, FREE ENTRY FOR EVERYONE.

AND THIS YEAR, UM, THE MOON FESTIVAL, THE THEME IS THE SILK ROAD.

ON THE RIGHT SIDE, YOU SHOULD SEE THE, UH, MOON CAKE AND THE TEA CEREMONY.

THAT'S THE VERY TWO TYPICAL, UM, ITEM FOR THE, UH, FESTIVAL.

JUST QUICKLY, UM, THE DIFFERENT AND THE LEFT SIDE IS THE THEME, IS THE, UH, TER AND THE DRAGON.

THAT'S FOR THE, UH, EARLY, UM, LUNAR NEW YEAR.

AND WHEN THE, UH, LINING, THE NIGHT LINING IS, UM, KIND OF THE THEME FOR THE MOON FESTIVAL.

WE TRY TO BRIDGE THE, UH, WEST AND EAST, UH, CULTURE TOGETHER BETWEEN MCKINNEY, UM, CITY OF MCKINNEY AND ASIAN.

UM, I MEAN, I KNOW THERE'S LOTS, UM, OF FESTIVALS IN THE, IN, IN DFW AREA, AREA.

HOW TO ATTRACT PEOPLE TO THIS LOCATION IS ALWAYS A VERY CHALLENGING FOR US.

SO WE, WE DESIGNED A DIFFERENT WAY FOR THE THEME, THE PROGRAMMING, UM, FOR THE MARKETING FOR THIS FESTIVAL.

AND OUR TARGET GAS IS EVERYONE IN THE DFW AREA.

NOT ONLY THE, UM, ASIAN COMMUNITY,

[00:35:01]

UH, THIS, UH, MARKETING ANALYSIS IS BASED ON THE, UH, MARCH THE ASIAN FESTIVAL.

WE EXPECTED ABOUT 2000 PEOPLE.

ACTUALLY, WE HAVE ALMOST LIKE 5,000 PLUS MORE PEOPLE SHOWED UP.

AND, UH, WE, WE EXPECT THE SAME, SIMILAR, UH, NUMBER FOR THE MOON FESTIVAL, UM, SUPPORTING THE HOTEL BUSINESS, UM, THROUGH OUR CHANNEL.

WE, UM, AT THE ASIAN FESTIVAL FESTIVAL, WE PUT A LOT OF INFERENCE TO THE, UH, ASIAN COMMUNITY.

I ALSO SENT THE, UH, UH, LOST DIFFERENT VIDEO TO, UM, TO VISIT MCKINNEY DEPARTMENT.

AND, UH, UM, THE, THESE, UH, THERE IS AN MV UH, FROM THE STUDIO.

THEY CAME TO MCKINNEY BECAUSE THEY SAW THE ASIAN FESTIVAL.

WE DID.

UM, THIS IS, UH, OUR BUDGET.

THIS IS, AGAIN, THIS IS BASED ON THE, UM, ASIAN FESTIVAL.

UM, THIS IS JUST MY TEAM.

I JUST, WE HAVE A GREAT TEAM TO WORK TOGETHER.

THANK YOU.

OKAY.

I'LL, I'LL START.

UM, SO I, I SAW THAT YOU, IT'S AN, IT'S AN EVENING MARKET OR IT'S AN EVENING EVENT.

AND YOU TALKED ABOUT WORKING WITH LOCAL BUSINESSES, BUT A LOT OF BUSINESSES CLOSE IN THE EVENING.

SO WHAT ARE YOU GOING TO DO TO TRY TO INCORPORATE THAT? WE, UH, WE ARE GONNA INCORPORATE LOTS OF VENDORS, UM, UH, THROUGH, UM, LOCAL BUSINESS AND OUTSIDE OF THE, I MEAN, MCKINNEY AREA.

SO WE ALREADY SECURED ABOUT 40 VENDORS.

MM-HMM.

, THEY ACTUALLY WORK HERE IN THE ASIAN FESTIVAL AND THEY WOULD LOVE TO COME BACK BECAUSE OF THE TRAFFIC.

OKAY.

I WOULD ENCOURAGE YOU TO, TO TALK TO DOWNTOWN AS WELL.

YEAH.

AND MAYBE TALK TO PEOPLE ABOUT STAYING OPEN LATER THAT DAY.

OKAY.

OKAY.

MM-HMM? .

YEAH.

ANYONE ELSE? I THINK, UH, I THINK I SPEAK FOR OTHERS ON THE BOARD AND SAYING WE WERE PRETTY IMPRESSED WITH THE TURNOUT YOU HAD LAST TIME FOR AN INAUGURAL EVENT.

MM-HMM.

.

UM, DO YOU KNOW WHAT PERCENTAGE OF THOSE PEOPLE WERE FROM OUTSIDE DFW AREA VERSUS MOSTLY LOCAL DFW PEOPLE? I WOULD SAY MOST OF THEM IS OUTSIDE OF, UH, MCKINNEY AREA.

UM, AND THEN THEY, UH, BECAUSE OUR, OUR FLIGHT GOES EVERYWHERE, ESPECIALLY BECAUSE ASIAN COMMUNITY MOSTLY IN CARROLLTON, UH, IN DALLAS AREA AND OUTSIDE OF DFW AREA, IT COULD BE LIKE IN, IN THE, FROM THE FOREST I HAD, I HAD THE PEOPLE FROM EVERYWHERE IN TEXAS.

I HAVE VENDOR FROM OKLAHOMA AND ARKANSAS.

THANK YOU.

ANYONE ELSE? I WAS JUST GONNA SAY, WE WERE ALSO IMPRESSED WITH THE SCHEDULE THAT YOU KEPT THE VENDORS AND THE PRESENTERS GOING ALL THROUGHOUT THE EVENT.

MM-HMM.

, THAT WAS IMPRESSIVE TO US.

AND THANK YOU FOR THE GRANT.

I MEAN, THAT'S, THAT'S THE, THE MARKETING GRANT.

BEING IN THE FACEBOOK, WE DID USE, UM, ALMOST EVERYTHING IN THE FACEBOOK AND THE SOCIAL MEDIA.

IT WORKED VERY WELL.

GREAT.

THANK YOU.

THANK YOU.

THANK YOU.

I THANK YOU.

OKAY.

MOVING ON

[Consider/Discuss/Act on the Grant Application from LX Artworks in the Amount of $30,000 for the Development and Promotion for the Legacy Lane Interactive Media Project of The Cotton Mill.]

CONSIDER DISCUSSED ON THE GRANT APPLICATION FROM LX ARTWORKS IN THE AMOUNT OF $30,000 FOR THE DEVELOPMENT AND PROMOTION FOR THE LEGACY LANE INTERACTIVE MEDIA PROJECT OF THE COTTON MILL.

GOOD MORNING.

MORNING.

UM, I'M LINDSAY ESTRO, LOCAL INDEPENDENT ARTIST AND FOUNDER OF LX ARTWORKS.

UM, WE, WHEN WE HAD FINANCIALLY THE OPPORTUNITY AND ABILITY TO BUILD A GALLERY SPACE AND A RETAIL STOREFRONT FOR, UM, MY BUSINESS, WE HAD, UM, SUGGESTIONS TO GO TO DOWNTOWN, UM, DALLAS OR, YOU KNOW, DIFFERENT PLACES.

AND WE VERY SPECIFICALLY LOVE MCKINNEY SO MUCH.

SO WE CHOSE TO BUILD OUT AND MCKINNEY TO CONTRIBUTE TO THE ALREADY INCREDIBLE, VERY UNIQUE, UM, CULTURE OF ARTS.

UM, HERE.

UH, YEAH, AARON, GO AHEAD.

THANK YOU.

SO THIS PROJECT THAT WE'RE PRESENTING TODAY IS CALLED LEGACY LANE.

AND IT'S REALLY A NOD TO THE HISTORY OF MCKINNEY.

AND YOU SEE IN THE COTTON MILL, YOU'RE ALL FAMILIAR WITH COTTON MILL.

THERE'S SO MUCH FOOT TRAFFIC IN THERE.

AND EVERY DAY WE GET QUESTIONS, WHAT'S THIS BUILDING? WHAT'S IT ABOUT? WHAT'S THE HISTORY BEHIND IT? WHO'S IN HERE? WHO ARE THESE DIFFERENT COMPANIES IN HERE? AND AND THIS IS AN OPPORTUNITY THAT WE'RE, WE'D LIKE TO DEVELOP IS THIS INTERACTIVE EXPERIENCE THAT WOULD ALLOW PEOPLE ALMOST LIKE A SCAVENGER HUNT, THEY COME INTO THE BUILDING, IT'S COMPLETELY FREE.

IT'S, IT'S OPEN 24, NOT 24 7.

IT'S OPEN WHEN THE BUILDING'S OPEN EVERY SINGLE DAY THAT PEOPLE CAN COME IN AND LEARN ABOUT MCKINNEY, THE HISTORY, AND SPECIFICALLY THE BUSINESS AND, AND THE ROBUST ARTS COMMUNITY THAT'S ALREADY HERE.

AND SO THIS, THIS EXPERIENCE

[00:40:01]

AND THEN ADDITIONALLY, THE HOPE IS THAT THE BUSINESSES WITHIN THE BUILDING WOULD JOIN IN THIS EXPERIENCE TO WHERE THEY WOULD PLAY A PART AND INTERACT WITH THE CUSTOMERS AND THE VISITORS TO HELP SHARE THAT STORY AND THAT NARRATIVE.

AND, AND SO IT'S GONNA BE MORE THAN JUST OUR COMPANY DOING THIS.

IT'S IN CONJUNCTION WITH THE COTTON MILL.

AND IT WOULD BE, SORRY, I'M NOT REALLY GOING THROUGH THE SLIDES, BUT, UM, IT WOULD BE A, A PARTNERSHIP WITH ALL THE BUSINESSES THERE.

AND THEY WOULD ALL BENEFIT FROM THIS.

AND THIS ISN'T NECESSARILY SOMETHING THAT YOU'RE GOING TO COME AND STAY OVERNIGHT FOR, RIGHT? THIS IS MORE OF A COMPLIMENTARY, UH, ACTIVITY.

A THE HOPE IS THIS IS GOING TO BE A MUST DO A THINGS TO DO IN MCKINNEY THAT STACK ON WHAT'S ALREADY HERE.

SO WHEN FAMILIES AND PEOPLE PLAN OUT, HEY, WHAT ARE WE GONNA DO THIS SUMMER? LET'S GO TO MCKINNEY.

THERE'S THIS AND THIS AND THIS, AND WE HAVE LEGACY LANE.

IT JUST STACKS ON WHAT THEY'RE ALREADY GONNA WANT TO DO WHEN THEY'RE HERE, SPEND TIME, IT'S GOING TO, IT'S GONNA REQUIRE THEM TO SPEND A LITTLE BIT MORE TIME, MAKE SURE THEY CAN EXPERIENCE ALL THESE DIFFERENT THINGS AND, AND JUST ADD AND COMPLEMENT TO WHAT'S ALREADY HERE.