Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation

[Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation]

THE REPORTS. WE WILL START WITH THE BOARD REPORTS. THIS MONTH HAS BEEN A BUSY MONTH, AS ALWAYS , WE'VE HAD A LOT OF STUFF GOING ON. I'M SURE BOARD MEMBERS WILL MENTION, INCLUDING THE TEXAS MUSIC REVOLUTION, SMILE'S CHARITY, BOOTS AND BLING. AS BEER WALK. JUNETEENTH SERVED MCKINNEY AND THE ARTISTRY GROUP. SO SURE. SO THANK YOU. I JUST WANTED TO SAY THANK YOU TO ALL OF THE APPLICANTS. I KNOW THAT FILLING OUT THE GRANT APPLICATIONS AT TIMES CAN BE DAUNTING. IT IS CERTAINLY AN INVESTMENT OF YOUR TIME, AND WE APPRECIATE AND RESPECT ALL THE WORK THAT YOU DO. AND I JUST WANTED A SIGNAL, A NOTE OF APPRECIATION THIS MORNING TO EACH OF YOU. YEAH, I WANT TO GIVE A SHOUT OUT. ACTUALLY, THIS LAST MONTH, I GOT TO GO TO THE MURAL FEST, AND IT WAS A GREAT EVENT. IT RAINED, UNFORTUNATELY, THAT DAY, SO WE DIDN'T GET A LOT OF FOLKS THROUGH THERE. BUT THE ARTIST, THEY PUSHED THROUGH AND WERE DOING SOME REALLY GREAT ART. THIS THIS TIME IT'S MY FIRST TIME AT THE MURAL FEST, AND SO I JUST WANT TO GIVE THEM A SHOUT AND THEN ALSO, CORE COMMUNITY, RACIAL EQUITY HAD A SUMMIT. THE LAST 4 OR 5 MONTHS THEY'VE BEEN GATHERING, FOLKS FROM THE COMMUNITY INTO ABOUT SIX DIFFERENT MEETINGS TO KIND OF TALK THROUGH WHAT ARE SOME OF THE OBSTACLES, FOR PEOPLE TO CONTINUALLY FLOURISH IN THE COMMUNITY AND SO WE'RE ABLE TO GATHER SOME OF THOSE IDEAS AND THEN BRING TOGETHER A SUMMIT WHERE THEY CAN TALK THROUGH THOSE AND LOOK AT SOME OF THE NEXT STEPS AND SO JUST REALLY PROUD OF THE CITY. THAT'S WORKING TO LOOK AT ITS AREAS OF MARGINALIZATION AND WANTING TO THINK ABOUT WAYS TO BREAK DOWN OBSTACLES SO THAT WE CAN TRULY BE A CITY THAT IS UNIQUE BY NATURE AND WATCHING ALL OF US FLOURISH TOGETHER. SO EXCITED ABOUT THAT AND GRATEFUL TO BE IN A CITY THAT DOES THAT. SO EUROPE THOUGHT YOU WERE GOING DOWN THE LINE, SO I WASN'T QUITE READY ON THAT ONE. SO YOU GOT TO GET. YEAH THANKS TO BUILD ON OTHER PEOPLE'S STUFF. SO FOR THAT, YEAH, I'LL PASS. REFERENCE ALL THAT YOU PASS. RIGHT ALRIGHTY. SO I HAVE A FEW. THE FIRST ONE WAS NOT A MCDC SPONSORED EVENT NECESSARILY, BUT THERE WAS A CITY STAFF EVENT AT OLD SETTLERS. THE HISTORIC PRESERVATION EVENT. IT WAS A GREAT EVENT THAT INVOLVED A PANEL DISCUSSION AND A PRESENTATION. AND I JUST WANTED TO GIVE A SHOUT OUT TO PAUL GRIMES AND KIM FLOM AND TO THEIR TEAM FOR RECOGNIZING, CULTURAL, AWARENESS AS WELL AS HISTORIC AWARENESS. IT WAS A GREAT PANEL. IT CONSISTED OF GILDA GARZA'S DAUGHTER, BETH BENTLEY, MEGAN ESCAMILLA, AND MYSELF. SO IT WAS SOME REALLY GOOD, DIALOG ABOUT THE HISTORY OF MCKINNEY, WHAT HAS HAPPENED IN THE PAST AND THEN THE REPRESENTATION OF THE LEGACY NEIGHBORHOOD ASSOCIATION, WHICH IS A PATH FORWARD. SO I DID WANT TO MENTION THAT AND THANK PAUL GRIMES FOR THAT, PRESENTATION TO THE STAFF AND TO ALSO ENCOURAGE THE STAFF AND TO THANK YOU FOR ALL THAT YOU DO.

ALRIGHTY. SO THAT'S THAT MILL HOUSE. MY COLLEAGUE HAS ALREADY TALKED ABOUT THE MURAL FEST,

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ATTENDED THAT RECEPTION, MET SOME OF THE ARTISTS. THAT WAS GREAT. THANK YOU, MAYOR FULLER FOR THE PROCLAMATION FOR JUNETEENTH. IF YOU ARE WATCHING AT THE COUNCIL MEETING AND CONGRATULATIONS TO DOCTOR GERRY FELTUS, OUR MAYOR PRO TEM, ALSO, THE TEXAS MUSIC REVOLUTION, MY HUSBAND AND I CAUGHT THAT SATURDAY NIGHT BECAUSE WE HAD CHURCH ON SUNDAY, AND SO WE DANCED A LITTLE BIT. SO THAT WAS A THAT WAS A GREAT OPPORTUNITY. THE MCDC JOINT MEETING WITH PARKS. FANTASTIC. THANK YOU. AMY KINCAID. FOR ALL THAT YOU AND RYAN MULLINS AND YOUR TEAM, THAT YOU'RE DOING A LOT OF GREAT THINGS HAPPENING IN THE PARKS. I THINK IT WAS RECORDED. SO IF YOU GET A CHANCE TO GO BACK AND LISTEN, PLEASE DO SO A LOT OF GREAT THINGS GOING ON. ALSO JUNETEENTH CELEBRATION OFF THE CHAIN AMY KINCAID, RYAN MULLINS AGAIN. AND TO, THE JUNETEENTH COMMITTEE AND ALSO TRISH YATES, THANK YOU. IT WAS STELLAR. AND WE LOOK FORWARD TO NEXT YEAR.

AND, I GUESS THAT CONCLUDES EVERYTHING. I WANT TO THANK YOU. I'LL SECOND EVERYTHING DEBORAH SAID. YEAH, I AGREE, THE SAME THING WITH TMR IS A GREAT EVENT. A TON OF PEOPLE OUT THERE, A GREAT WAY FOR THE CITY OF MCKINNEY TO SHOW HOW GREAT YOU ARE. GREAT WE ARE. THERE'S A LOT OF MUSIC THAT COMES IN AND PEOPLE FROM ALL OVER, ALL OVER TEXAS, AND PEOPLE EVEN COME FROM OUT OF THE STATE TO COME TO THAT MUSIC. SO IT'S AWESOME TO SEE THAT AND THE SMILES CHARITY DOCTOR BUCHANAN IS ALWAYS A GREAT EVENT, BUT IT'S ALWAYS HOT, HOT, HOT AND A LITTLE BIT OF RAIN, SO BUT IT'S ALWAYS A FANTASTIC DEAL, AND THEN ALSO SERVED MCKINNEY. JUST AWESOME TO SEE THE AMOUNT OF PEOPLE THAT COME OUT THAT ARE INTERESTED IN OUR BOARDS AND COMMISSIONS AND NONPROFITS TO SEE WHAT MCKINNEY HAS TO OFFER, AND ALSO JUNETEENTH. IT WAS A GREAT EVENT TO SEE EVERYBODY OUT THERE. THE MUSIC WAS FANTASTIC, AND SEEING ALL THE KIDS OUT THERE RUNNING AROUND HAVING A GOOD TIME, SO IT WAS A FANTASTIC EVENT. SO CONGRATULATIONS TO EVERYONE WHO WAS A PART OF THAT. THANK YOU, I WILL ALSO SECOND MANY OF THE COMMENTS. TEXAS MUSIC REVOLUTION WAS EXCELLENT, BUT A SHOWCASE FOR THE DOWNTOWN AREAS, I HAVE A SPECIAL THANK YOU TO RICK WELLS FOR LETTING ME, PARTNER WITH HIM, IN SUPPORT OF THE C PROJECT FOUNDATION. WAS IT REALLY HELPING HIM BARTEND OR WAS HE WATCHING? HE WAS 60. WE PERFECT. HE SAID, YOU'RE GOING TO BARTEND. I'M GOING TO SIT HERE AND BE WITH. AND HE BROUGHT PEOPLE IN, HE. RICK WELLS IS A BIG DEAL, AND SO WE RAISED $650 FOR THE C PROJECT FOUNDATION. SO THANK YOU TO EVERYBODY WHO CAME, GIVES US, SMILES. CHARITY AWESOME EVENT AS ALWAYS. A LOT OF FUN, THANK YOU AS ALWAYS TO CHRIS. ME FOR HIS SUPPORT OF THAT CHARITY. AND FOR DOCTOR JIM AND ALL THE WORK THAT THAT SHE DOES. ALSO ATTENDED THE JUNETEENTH CELEBRATION, WHICH WAS JUST AWESOME. AND WE HAVE TO RECOGNIZE OUR ABSENT CHAIR TODAY. ANGELA WOODS, FOR LEADING THAT COMMITTEE, PUTTING THAT TOGETHER AND ALL THAT SHE DOES IN OUR COMMUNITY, OF COURSE. BUT, MAKING THAT EVENT, CREATING IT A COUPLE YEARS AGO AND MAKING IT SUCH A SPECIAL TIME FOR OUR COMMUNITY, THAT WAS EXCELLENT.

AND SHE REALLY UP THERE A LOT OF OTHER STUFF GOING ON, INCLUDING EURO FEST, AS MARCUS MENTIONED, HE DID NOT MENTION THAT HE WAS THE CEO OF THAT EVENT. HE IS ACTUALLY, HOSTING. SO HE DID AN AWESOME JOB. AND, GREAT TO SEE HIM DOING THAT AS WELL. AND THEN, CONGRATULATIONS TO OUR NEW CLASS OF LEADERSHIP, WHICH WAS ANNOUNCED THIS WEEK. AND WE HAVE A FEW FOLKS IN THIS ROOM WHO WERE, NAMES OF THAT CLASS. SO CONGRATULATIONS. AND, LOOK FORWARD TO SEEING YOU IN A FEW IN A COUPLE MONTHS WHEN YOU START YOUR CLASS, AND THEN I THINK THAT, WE WILL MOVE ON TO THE CITY, PERMANENT. THANK YOU, MR. VICE CHAIR. MEMBERS OF THE BOARD, TREVOR MINYARD, DIRECTOR OF STRATEGIC SERVICES. I'M FILLING IN FOR MR. GRIMES THIS MORNING. HE IS ON VACATION WITH HIS FAMILY, JUST A FEW UPDATES FOR YOU, WE ARE IN THE MIDDLE OF THE 2025 BUDGET PREPARATION PROCESS. SO OVER THE COURSE OF THE LAST COUPLE MONTHS AND MOVING INTO AUGUST, CITY STAFF AND THE DEPARTMENTS WILL BE MEETING TO PUT SOME, BOW AROUND THE CITY MANAGER'S BUDGET RECOMMENDATION, WHICH WE SHARED WITH THE COUNCIL ON AUGUST 9TH. IN THIS ROOM DURING A HALF DAY

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WORK SESSION. SO TUNE IN TO THAT IF YOU WERE SO INCLINED. THE 2024 CHARTER COMMISSION HAS BEEN MEETING THROUGHOUT THE COURSE OF THE LAST SIX WEEKS. THEY HAD THEIR THIRD MEETING YESTERDAY EVENING. THEY WILL HAVE THEIR FOURTH MEETING ON JULY 10TH, AND THEN THE SCHEDULE HOLDS. THEY WILL BE MAKING A RECOMMENDATION ABOUT WHAT OR WHAT NOT TO PUT ON THE ELECTION FOR NOVEMBER IN RELATION TO CHANGES TO THE CHARTER. THE FOLKS FROM M TO G, THAT'S THE SELECTED FIRM. THAT'S WORKING WITH US TO REDEVELOP THE CITY PROPERTIES THAT THE CITY IS LEAVING AS WE MOVE OVER ACROSS HIGHWAY FIVE TO THE NEW CITY HALL, ARE GOING TO BE DOING A WORK SESSION ON TUESDAY, JULY 23RD. AND THEN THERE WILL ALSO BE AN OPEN HOUSE FOR CITIZEN INPUT ON JULY 29TH. SO MARK THAT ON YOUR CALENDARS. AND THEN THE LAST THING I'LL SHARE IS OR EXCUSE ME, TWO MORE THINGS ON THE 25TH, THE CITY COUNCIL APPROVED $5,000 INCREASE TO THE OVER 65 EXEMPTION, AS WELL AS A 100% EXEMPTION FOR QUALIFIED CHILDCARE FACILITIES. AS PART OF THE EXEMPTION PROCESS. AND THEN THE LAST THING I'LL SHARE IS THAT EAST LOUISIANA IS NOW OPEN BOTH WAYS. WEST AND EAST, AND SHOULD STAY OPEN ABSENT MINOR STOPPAGES THROUGH THE LIFE OF THAT PROJECT. SO YEAH. HAPPY TO STAND FOR ANY QUESTIONS. WELL NO QUESTIONS, BUT MR. KELLY, YOU DID MENTION ABOUT LEADERSHIP MCKINNEY AND I DO HAVE TO SAY THAT YOU HAVE THREE OF THE 2018 THE BEST CLASS EVER UP HERE. SO WE HAD A COUPLE MEMBERS. DOESN'T MISS A TRICK, 2020 2020 REPRESENTING AS WELL YOU ALWAYS HAPPENS GOOD OLD GOOD OLD FASHIONED CAGE MATCH AFTER. EXACTLY. YES. YOU KNOW WHAT I THINK THAT IS AWESOME. AND I THOUGHT I ALWAYS LOVED THAT LEADERSHIP MCKINNEY IS SUCH AN IMPORTANT PROGRAM AND IT IS A PIPELINE FOR PEOPLE WHO WANT TO ENGAGE IN THE CITY AND WHEN WE PUT A BUNCH OF FOLKS WHO ARE ENGAGED IN THE CITY IN ONE ROOM, YOU'RE GOING TO FIND A LOT OF LEADERSHIP, WHICH IS A COUPLE OF QUESTIONS. I'M SORRY. NO. SO THE M2 G VENTURES EVENT, CAN YOU, REPEAT THAT? WHAT'S HAPPENING ON JULY 3RD? YES. SO JULY 23RD, THERE WILL BE A WORK SESSION TO THE CITY COUNCIL STAFF, AND THE FOLKS FROM M2. G WILL COME TO DO A WORK SESSION TO UPDATE THE COUNCIL. AND THEN IT'S ANTICIPATED ON JULY 29TH, THERE WILL BE A CITIZEN INPUT MEETING, I BELIEVE THAT'S HERE AT THIS BUILDING. AND THEN THE SECOND QUESTION, THE CHILD CARE EXEMPTION. CAN YOU ELABORATE ON THAT, SO THE RECENTLY STATE, THE STATE LEGISLATURE PASSED A LAW THAT WOULD ALLOW FOR CITIES OR OTHER GOVERNMENT ENTITIES TO GIVE UP TO 100% EXEMPTION FOR QUALIFIED CHILD CARE FACILITIES. THERE ARE A FEW OF THOSE THAT ARE THROUGHOUT THE CITY OF MCKINNEY AND AT THE COUNCIL'S JUNE 25TH MEETING, THEY ELECTED TO OFFER THAT EXEMPTION TO THOSE FACILITIES. THANK YOU. YEAH. DO YOU KNOW IF THAT WAS MATCHED BY THE, ISD? I DO NOT, AND I DID MENTION OTHER GOVERNMENT ENTITIES. AND NOW THAT I SAY THAT IT MAY HAVE IT MAY HAVE ONLY BEEN LOCALITIES, BUT I CAN DO A LITTLE RESEARCH AND SHARE THAT. OKAY I DIDN'T REMEMBER I DIDN'T REMEMBER ISDS BEING A PART OF THAT. SO THAT'S WHY I WAS CURIOUS. OKAY ALL RIGHT.

THANKS. ALL RIGHT. NEXT IS. GOOD MORNING, MR. VICE CHAIR. MADAM PRESIDENT, MEMBERS OF THE BOARD, AARON WARNER, EXECUTIVE DIRECTOR OF VISIT MCKINNEY. I'M EXCITED TO SAY THAT I FINALLY HAVE A CLASS. I WILL BE IN THE CLASS OF 25, SO I GET TO JOIN THIS EXCITING CLUB AND GET TO SEE WHAT THIS IS ALL ABOUT. SO REALLY EXCITED TO GO THROUGH THAT PROCESS NEXT YEAR. A FEW UPDATES FOR YOU THIS MORNING, A COUPLE MEMBERS OF OUR TEAM, ALICIA AND MARIE, ARE DOWN IN COLLEGE STATION THIS WEEK. GRADUATING WITH THEIR CERTIFIED TOURISM EXECUTIVE CERTIFICATION THROUGH THE TEXAS TRAVEL ALLIANCE. SO THAT'S KIND OF A YEAR LONG PROCESS THAT YOU GO THROUGH. AND THEY ARE WRAPPING THAT UP AND GETTING THEIR CERTIFICATE TODAY. BETH JOINED THEM BECAUSE SHE GRADUATED LAST YEAR. SO THERE'S KIND OF A THERE'S AN ALUMNI EVENT AS WELL.

SO WE HAVE THREE OF OUR STAFF DOWN THERE REPRESENTING VISIT MCKINNEY AND ALSO CELEBRATING THAT ACCOMPLISHMENT, FROM A HOTEL DATA STANDPOINT, SOMETIMES I LIKE TO DROP A LITTLE DATA NUGGET ON YOU GUYS AND WE RECEIVE WEEKLY HOTEL DATA REPORTS SHOWING OCCUPANCY, AVERAGE DAILY RATES, ETC. FOR ALL OF OUR PROPERTIES. SINCE WE AROUND THE TIME OF THE BUYER AND BEYOND, YOU KIND OF HIT OUR BUSY SEASON WHEN IT COMES TO HOTELS AND MCKINNEY. AND ONE OF THE DATA POINTS THAT STOOD OUT TO ME, THE MOST OVER THE PAST FEW WEEKS IS THAT ON FRIDAYS AND

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SATURDAYS, FAIRLY CONSISTENTLY, CONSISTENTLY THROUGH THAT TIME FRAME, WE'VE HIT ABOVE 9,192% OCCUPANCY ON BOTH FRIDAY AND SATURDAY IN MCKINNEY, THE DATE THAT STOOD OUT TO ME THE MOST WAS IN LATE MAY. MAY 25TH. THAT WEEKEND, WE WERE AT 96% OCCUPANCY. BOTH FRIDAY AND SATURDAY IN MCKINNEY WITH OUR HOTELS, SO WE SUPPLY WISE ON THE WEEKENDS WITH EVERYTHING FROM YOUTH SPORTS TO WEDDINGS AND ALL THE OTHER THINGS THAT WE HOST. WE ARE TRULY AT CAPACITY OF WHAT WE CAN HANDLE IN OUR COMMUNITY, BUT HELP IS ON THE WAY, COSTAR ACTUALLY POSTED AN ARTICLE YESTERDAY TALKING ABOUT THE NORTH DALLAS THE MCKINNEY LEWISVILLE DENTON SUBMARKET BEING THE LEADING HOTEL DEVELOPMENT MARKET IN TEXAS, CURRENTLY WITH OVER 1500 ROOMS CURRENTLY UNDER CONSTRUCTION. WHAT THAT LOOKS LIKE IN MCKINNEY FOR US AND MOST OF YOU PROBABLY KNOW, BUT ONE OF THOSE BEING HOTEL DENIZEN, I SPOKE WITH THEIR TEAM JUST THIS PAST WEEK.

THEY'RE PLANNING TO OPEN IN OCTOBER, SO THEY'RE GOING TO BE OPEN FOR OUR FALL SEASON, OUR TEAM IS GOING TO MEET WITH THEM IN LATE JULY TO START TALKING ABOUT SOME OF OUR FALL BUSINESS AND WAYS THAT THEY CAN HELP US SUPPORT THAT AND ALSO MEET THEIR THEIR NEW GM AND THEIR FULL TEAM TO KIND OF GET ACQUAINTED WITH THEM. UNDER CONSTRUCTION. MANY OF YOU HAVE HEARD ABOUT THE TRU BY HILTON. IT'S REALLY BEEN CONSTRUCTED FOR PROBABLY A YEAR AND A HALF NOW, THAT THAT HOTEL HAS GONE THROUGH KIND OF A BANK PROCESS. THERE'S A NEW OWNER OF IT, AND I WENT BY ON SATURDAY.

LANDSCAPING CREWS WERE OUT, DOORS WERE OPEN, AND THEY WERE WALKING IN AND OUT DOING SOME WORK. SO THE WORD ON THE STREET IS THAT THAT HOTEL MAY BE OPEN BEFORE THE END OF THIS YEAR, WHICH WILL BE A BRIGHT SPOT FOR US. WE'VE ALL BEEN WAITING FOR A SIGN TO GO UP, THE OTHER TWO ARE THE AVID, WHICH YOU PROBABLY PASSED BY ON HIGHWAY 75. IT'S CURRENTLY, FRAMED UP. IT'S GOT ITS, WOOD PANEL SIDING ON CURRENT RIGHT NOW, AND THEY'RE DOING ROOFING WORK, BUT THAT'S A NICE HOTEL. AND THEN THE AC MARRIOTT IS ACTIVELY UNDER CONSTRUCTION. THEY'RE DOING DIRT WORK RIGHT NOW. AND SO THOSE ARE THREE IN MCKINNEY PLUS DENNISON THAT'S YOU KNOW, NEARING THE END OF CONSTRUCTION THAT WE'RE WE'RE ANXIOUSLY WAITING. AND THAT'LL HELP. THAT'S DEFINITELY GOING TO BE A BOOST FOR US WHEN IT COMES TO HELPING WITH OUR SUPPLY AND DEMAND IN MCKINNEY. THAT'S ALL I HAVE. I'LL STAND FOR ANY QUESTIONS. SO THAT'S GOING TO ADD ABOUT HOW MANY ROOMS THAT IS . THAT'S PROBABLY GOING TO BE SOMEWHERE AROUND 400, 450 ROOMS SOMEWHERE IN THAT BALLPARK.

OKAY. WE HAVE ABOUT 1800 ROOMS IN MCKINNEY CURRENTLY. SO THAT'S THAT'S A SIGNIFICANT AMOUNT OF ROOMS FOR US TO ADD. AND, YOU KNOW, A SHORT AMOUNT OF TIME. SO YOU SAID THE REASON FOR THE COMING IS SAID SOCCER GAMES, WEDDINGS. WHAT OTHER ASPECTS DO YOU THINK IS KIND OF PUSHING THE HIKE. YEAH. SO, PREDOMINANTLY I WILL SAY, SPORTS TOURISM IS HUGE IN MCKINNEY, AMY'S TEAM AT PARKS AND RECREATION ARE KILLING IT WITH OUR SPORTS FACILITIES. AND IF YOU WALK INTO ANY OF OUR SELECT SERVICE PROPERTIES ON THE WEEKEND, YOU'RE GOING TO SEE KIDS WITH, JUST SPORTS GEAR ALL OVER THE PLACE, WE ALSO ARE A HUGE WEDDING HUB. SO IF YOU THINK ABOUT THE WEDDING VENUES IN MCKINNEY, BUT THEN YOU ALSO THINK ABOUT THE ONES IN NORTH OF HERE, WHERE THERE ARE NO HOTELS YET UP NORTH OF HERE. SO WE KEEP ALL OF THOSE WET NIGHT ROOM NIGHTS IN MCKINNEY, AND THEN YOU JUST HAVE YOUR LEISURE AND YOU HAVE YOUR CORPORATE STAYS AND OTHER THINGS THAT MIX IN THERE, AND YOU KIND OF GET TO WHERE WE'RE AT TODAY. YEAH, ERIN, I'M FAMILIAR WITH SOME OF THE PROPERTIES, BUT NOT ALL. SO JUST JUST FOR THE RECORD, COULD YOU GO THROUGH THE ONES THAT YOU MENTIONED ARE OPENING SOONER UNDER CONSTRUCTION, LIKE JUST WHERE THEY ARE GENERALLY IN THE CITY? IF YOU DON'T KNOW THE EXACT, YOU KNOW, ABSOLUTELY. THE AC MARRIOTT THAT IS, RIGHT IN FRONT OF THE INDEPENDENT FINANCIAL BUILDING. SO YOU'LL SEE DIRT WORK HAPPENING RIGHT THERE, THAT ONE'S UNDER CONSTRUCTION. HOTEL DENNISON, IS THAT DISTRICT 121, AVID IS KIND OF BETWEEN, 380 AND VIRGINIA ON THE WEST SIDE OF 75, PRETTY LARGE STRUCTURE THAT'S CURRENTLY BEING BUILT RIGHT THERE ACROSS FROM THE WALMART. IS THAT WHAT'S GOING THERE, NO. ON HIGHWAY 75, 75, WEST WEST SIDE OF THE SERVICE ROAD. YEAH. OKAY OKAY. AND THEN, THE TRU BY HILTON, BASICALLY BEHIND MCALLISTER IS OFF OF EL DORADO RIGHT THERE IN THAT AREA. THANK YOU FOR THAT.

YOU GOT IT. THANK YOU. OKAY. NEXT IS MARK, SPECIAL GUEST STAR LESLIE KNOPE. I MEAN, I FIRST HAVE TO SAY, BEST CLASS EVER. LEADERSHIP MCKINNEY, CLASS OF 2019. SINCE WE'RE GOING TO CARRY THE THEME ON RIGHT. DAVID AND I HAVE THE PRIVILEGE OF BEING IN THAT CLASS, AND AGAIN, CONGRATULATIONS TO THE RECENTLY SELECTED CLASS, MADISON CLARK, DIRECTOR OF BUSINESS RETENTION AND EXPANSION HERE WITH MCKINNEY EDC. I AM FILLING IN FOR OUR FEARLESS LEADER, MR. KOWSKI, AS HE IS CURRENTLY TRAVELING ON BUSINESS. AND I'LL GET TO SOME OF THAT HERE IN A MOMENT, WE

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WANT TO THANK OUR MCDC BOARD MEMBERS FOR ATTENDING THE TECH LEADERS GROUNDBREAKING RECENTLY.

IT, TECH LEADERS IS A COMPANY THAT'S RELOCATING TO MCKINNEY, CREATING A 30,000 SQUARE FOOT OFFICE BUILDING. AND THAT WILL BE OVER $18 MILLION IN INVESTMENT. AND THEN THEY'LL CREATE OVER 106 FIGURE JOBS HERE IN MCKINNEY, WE RECENTLY HAD THE PLUG AND PLAY EXPO ON MAY 22ND, AND I THINK A MONSOON CAME THROUGH THAT DAY. IT WAS IMMENSE AMOUNT OF RAIN, BUT WE HAD OVER 200 ATTENDEES. EVEN MET A GUY THAT CAME IN FROM CHICAGO AND HAD NEVER HEARD OF MCKINNEY. AND OF COURSE I WAS LAYING IT ON THICK LIKE, COME ON OVER. SO, GREAT EVENT THERE THAT THE PLUG AND PLAY EXPO. THE INTENT WAS TO SHOWCASE THE STARTUPS WHO HAD GONE THROUGH OUR FIRST COHORT OR PLUG AND PLAY FIRST COHORT. AND THEY WERE ABLE TO PITCH AND MEET OTHER FOLKS IN THE ENTREPRENEURSHIP AND INNOVATION SPACE. THAT THAT EVENT CONSISTED OF CORPORATE PARTNERS, AS WELL AS THOSE IN THE FUNDING REALM, IF YOU HAVE NOT CHECKED OUT THE UNIQUE MCKINNEY PODCAST, I WOULD ENCOURAGE YOU TO DO SO. WE JUST DID A RECENT, EDUCATION FEATURE. SO WE HIGHLIGHTED SHEILA DO AND SEAN PRATT. SO SHEILA WITH MEF MCKINNEY EDUCATION FOUNDATION AND THEN, SUPERINTENDENT SEAN PRATT TO HIGHLIGHT WHAT'S GOING ON WITH THE DISTRICT. AND EDUCATION, OF COURSE, IS A KEY PIECE OF WHAT WE DO IN ALL OF OUR REALMS AND HAVING THE WORKFORCE OF THE FUTURE. SO GREAT HIGHLIGHT THERE. AND THEN, WE ARE IN FULL BORE CONFERENCE SEASON WITH THE EDC AND TRAVELING. WE HAVE TEAMS ALL ACROSS THE GLOBE RIGHT NOW TO BE FRANK. SO WE HAD A TEAM AT THEUN VALLEY JUNE 11TH THROUGH THE 12TH, AND THEN WE HAD A GROUP OF OUR TEAM THAT JUST CAME BACK FROM TORONTO AT COLLISION, WHICH IS A TECHNOLOGY STARTUP CONFERENCE. THERE WAS OVER 40,000 ATTENDEES THERE. THERE WERE 115 COUNTRIES REPRESENTED. AND INTERESTING LITTLE ANECDOTE FROM OUR TEAM THAT WAS THERE. WE HAD A GREAT BOOTH REPRESENTING MCKINNEY AND THE OPPORTUNITIES THAT LIE HERE, WE HAD FOLKS SITTING IN OUR BOOTH, APPARENTLY WITH THEIR LAPTOPS, FILLING OUT APPLICATIONS TO MOVE HERE RIGHT IN FRONT OF OUR TEAM, WHICH IS ALWAYS ENCOURAGING. SO, I EXPECT TO HEAR CONTINUE TO HEAR GREAT THINGS, AS FRUIT FROM THAT EVENT HERE IN THE NEXT THE NEXT COMING MONTHS, AND OF COURSE, AT THAT EVENT, WE WERE HIGHLIGHTING OUR INNOVATION FUND, WHICH IS A TECHNOLOGY GRANT FOR OR IT'S A GRANT FOR TECHNOLOGY STARTUPS THAT RANGES ANYWHERE FROM 50,000 TO 500,000, DEPENDING ON THE, MATURITY OF THE COMPANY. THEN WE HAVE, A TEAM MEMBER AT SELECTUSA IN WASHINGTON, D.C, MR. KOWSKI IS AT CONSULTANT CONNECT IN CANADA, MEETING WITH DIFFERENT CONSULTANTS, SHARING MCKINNEY, AND THEN HE WILL ALSO BE JOINING A TRIP WITH GOVERNOR GREG ABBOTT HERE IN A FEW WEEKS TO GO TO JAPAN, TAIWAN AND SOUTH KOREA, SO PUTTING MCKINNEY ON THE MAP ACROSS THE GLOBE AND THEN UPCOMING ACTIVITY, WE HAVE OUR REGULARLY SCHEDULED MEDC MEETING ON JULY 16TH, AND THEN A JOINT MEETING WITH COUNCIL TO CONTINUE TALKING ABOUT STRATEGY ON JULY 23RD. SO I'VE GIVEN YOU A LOT, AND I'D BE HAPPY TO STAND FOR ANY QUESTIONS. THANK YOU. THANK YOU CLASSMATE. APPRECIATE YOU. OKAY. SO NEXT IS MAIN STREET. GOOD MORNING. MCDC BOARD VICE CHAIR, ANDREW JONES, CULTURAL DISTRICT DIRECTOR. FIRST, A HUGE SHOUT OUT TO EVERYONE WHO HELPED MAKE TMR A SUCCESS. YOU KNOW, PARTICULARLY THINK ABOUT MELISSA AND HER EFFORTS AND AJ PARTICULARLY, AND THEN, YOU KNOW, I'M GOING TO PUT THIS ON BECAUSE I DID DRIVE THIS AND DRIVE THIS THING. WE DID WE TRAVEL FOR YEARS TO COME. YES, SO THE TROLLEY HAS ARRIVED, HOPEFULLY YOU ALL HAVE TO DO THE SAME NOW. NO, NO, NO, NOW, YOU'VE INSPIRED US. THIS IS TREVOR. DO I HAVE TO? UNFORTUNATELY, OUR PRESENTATIONS AT THE VERY END OF THIS MEETING.

RIGHT. DO I HAVE TO KEEP IT ON FOR THE WHOLE THING? NO, I WON'T DO THAT, WE'RE. SO THE TROLLEY IS DOING A SOFT LAUNCH THIS WEEKEND, SO WE'RE TAKING RIDERS. ACTUALLY STARTING TODAY. SO THE HOURS ARE GOING TO BE 11 TO 7 P.M. THURSDAY, FRIDAY AND SATURDAY, AND THEN WE'RE DOING A

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BIG PUBLIC PUSH RIGHT AFTER THE FOURTH. SO IT'S GOING TO BE IN THE PARADE. AND THEN, JULY 5TH, YOU'LL START SEEING ALL THE SOCIAL MEDIA ABOUT IT, THERE MAY OR MAY NOT HAVE BEEN A, YOU KNOW, MR. ROGERS INSPIRED VIDEO THAT HAS BEEN FILMED FOR THIS, AND WE'RE WE'RE REALLY EXCITED TO KIND OF PUSH THIS AND SHARE THIS TROLLEY WITH THE COMMUNITY. SO A HUGE SHOUT OUT TO Y'ALL TO MAKE THIS POSSIBLE. SO, WE ARE GEARING UP FOR THE 4TH OF JULY PARADE, VERY EXCITED THAT RUTH FROM HUGS HERE IN DOWNTOWN IS OUR GRAND MARSHAL, WE'LL HAVE, MADAM CHAIR, AS ONE OF OUR EMCEES, AS WELL AS WITH, JOHN WRATTEN. THE ROUTE IS THE SAME, BUT WE'RE CHANGING UP HOW WE'RE STAGING THE PARADE. SO WE'RE UTILIZING, AS WE KNOW, WITH THE MTG PROPERTIES, WE'RE GOING TO BE LOSING SOME OF THESE, PARKING LOTS, AT LEAST FOR A PERIOD OF TIME. AND WE'RE GOING TO BE STAGING IN FINCH PARK TO ACCOMMODATE THOSE CHANGES, SO WE'RE EXCITED TO UTILIZE THAT AS THE STAGING LOCATION. SO IF YOU ARE ON A FLOAT OR A PARADE, YOU'LL BE GETTING INFORMATION IF YOU ALREADY HAVEN'T REGARDING THAT, SOME EVENTS COMING DOWN THE PIPELINE, WE HAVE OUR JULY 13TH MARGARITA STROLL WITH SBG, OUR DOWNTOWN SIDEWALK SALE JULY 27TH, AND AT IMPACT! WE'RE EXCITED TO HOST TAYLOR RAY JUNE 19TH. BETTE SMITH OR SORRY, JULY 19TH, BETTE SMITH, JULY 20TH.

AND THEN, MARTY PRESENTS FOREVER PLAID. AND THAT'S GOING TO BE GOING ON FROM JULY 26TH TO 27TH, AND THEN WE ARE EXCITED TO BRING A CLASSIC CAR SHOW TO DOWNTOWN. AND THIS IS OUR FIRST BIG CLASSIC CAR SHOW THAT WE DO IN DOWNTOWN. IT'S GOING TO BE AUGUST 17TH, SO WITH THAT, I'LL STAND FOR ANY QUESTIONS. OH, YOU MENTIONED THE TROLLEY. HOW DO THEY GO ABOUT IS THERE GOING TO BE STOPPED? CAN THEY CALL IT OR. YEAH. SO IF YOU'RE FAMILIAR WITH THE DASH THAT WAS OPERATING IN DOWNTOWN, THAT WAS KIND OF A YOU CAN FLAG IT DOWN OR YOU CAN CALL THE SERVICE. THIS WILL HAVE A MORE OF A FIXED ROUTE WITH SPECIFIC STOPS SO THAT YOU CAN GET ON, THERE'S GOING TO BE OVER TEN DIFFERENT STOPS THROUGHOUT DOWNTOWN. AND THEN YOU CAN GET OFF AT ANY LOCATION WITH JUST FLAGGING THE DRIVER. THANK YOU. THEY ARE. AND YOU KNOW, IT IS A FREE SERVICE. SO. AND ARE YOU THE DRIVER, THAT IS A GOOD QUESTION. I AM I AM THE DRIVER OF LAST RESORT. YOU MENTIONED, YOU THE THAT FOREVER PLAID IS COMING THROUGH AND IT'S ONLY TWO DAYS. IS THAT RIGHT, SO I BELIEVE IT'S. YES, IT'S THREE WEEKENDS. THAT'S THE FIRST WEEKEND, THREE CONSECUTIVE WEEKENDS. AND IT'LL BE A DESSERT THEATER AND A MUSICAL. RIGHT RIGHT. SO IT STARTS. THE EXPERT IN THE ROOM. FANTASTIC. YOU SAID THE 26TH AND 27TH AND THEN DOES THE FIRST WEEKEND. OKAY. AND THEN IT GOES FOR THREE WEEKENDS. I WAS JUST THINKING ABOUT THE ACTORS WORKING THAT HARD AND ONLY DOING TWO DAYS. SO I JUST WANT TO MAKE SURE THAT WE PUT THEM TO GOOD WORK. ALL RIGHT.

GOOD, GOOD. NEXT MONTH I'LL INCLUDE THEM IN THE NEXT, YEAH. ALL RIGHT. WILL YOU WEAR THE HAT AGAIN OR WILL YOU PUT A PLAID SOMETHING? PLAID ON? OF COURSE. I'M ALWAYS WEARING SOMETHING PLAID. OKAY. THANK YOU VERY MUCH. THANK YOU, HAT STAYS ON. WE'RE HAVING SOME MIC ISSUES UP HERE, SO, EXCUSE ME IF YOU HAVEN'T BEEN ABLE TO HEAR ME, BUT UP NEXT IS OUR DIRECTOR.

GOOD MORNING, VICE CHAIR, BOARD AND STAFF, AMY KINCAID. PARKS AND REC DIRECTOR. I JUST WANT TO SAY, HATS OFF. I MEAN, THE TROLLEY. YES IT'S. IT'S GONNA BE THAT KIND OF MEETING. I KNOW, ANYWAY, WE HAVE A LOT GOING ON. I. YOU KNOW, WE ARE IN FULL SWING OF SUMMER. WE HAVE TONS OF PROGRAMING GOING ON AND ALL OF OUR FACILITIES AND, CAMPS AND AQUATIC SWIM LESSONS, TOURNAMENTS COMING UP. SO BUSY SUMMER, I JUST WANT TO SAY THANK YOU GUYS FOR A GREAT JOINT MEETING ON JUNE THE 13TH, A LOT OF GOOD INFORMATION SHARED AND A LOT OF GOOD FEEDBACK. SO JUST APPRECIATE YOUR TIME, AND PROVIDING SOME PRIORITIES AND FEEDBACK ON THAT. I'M ALSO JUST WANT TO ECHO, GREAT EVENT. I WANT TO IT WAS GREAT TO SEE MOST OF YOU OUT THERE FOR JUNETEENTH, THANK YOU, MISS BRADFORD, FOR BEING A PART OF THE COMMITTEE. AND CHAIR ANGIE WOODS FOR LEADING THE COMMITTEE ON THAT. AND OVERALL, IT WAS GREAT AND LOOK FORWARD TO EVEN BETTER NEXT YEAR. AS WE HEAD INTO NEXT WEEK. WE HAVE RED, WHITE AND BOOM. I'M VERY EXCITED TO SAY THAT I'VE I'M PREDICTING AND I'VE ASKED FOR GREAT WEATHER SO WE WON'T HAVE THE ISSUES WE HAD LAST YEAR . SO EVENTS WILL BE UP AT 5:00 AT GABE NESBITT WITH A FOOD VENDORS AND KIDS ZONE AREA.

[00:35:08]

WE'LL KICK OFF THE ENTERTAINMENT AT 6:00 WITH THE RICH GIRLS, WHICH IS A HALL AND OATES COVER BAND, AND THEN FOLLOWED AT 8:00 IS OORAH, WHICH IS A POP BAND, SO THAT SHOULD BE A LOT OF FUN.

THAT WILL CONCLUDE AT 930 FOR THE FIREWORKS SHOW TO BEGIN AT 945. THIS YEAR. IT'S GOING TO BE AN 18 MINUTE SHOW, AND SO HOPEFULLY WE'LL END UP WITH A BIG BANG. PARKING WILL BE AT GABE NESBITT, APEX AND, WOOLFORD ELEMENTARY SCHOOL. SO WE WILL, I'VE BEEN I WILL SHARE SOME ADDITIONAL INFORMATION WITH LINDA TO PASS ON TO YOU. SO ANYWAY, NATIONAL TRAIL APPRECIATION THAT WAS SCHEDULED EARLIER. I'M IN JUNE IS BEING PUSHED. IT GOT RAINED OUT AT BONNIE WENK AND THAT THE NEW DATE FOR THAT WILL BE ON JULY 27TH, SAME TIME FROM 8 TO 11, 8 TO 11. SO I'LL PROVIDE A LITTLE BIT MORE UPDATE AT THE NEXT MEETING, AND WITH THAT, I'LL STAND FOR ANY QUESTIONS YOU MIGHT HAVE. THANK YOU. WITH THAT , PRESIDENT'S REPORT. THANK YOU,

[President’s Report]

MR. VICE CHAIR, MEMBERS OF THE BOARD, THERE ARE SEVERAL HANDOUTS AND LEFT AT YOUR PLACE TODAY THAT I WANT TO BE SURE YOU TAKE A LOOK AT. TWO ARE RESOURCE GUIDES PRODUCED BY THE CITY A GOOD NEIGHBOR GUIDE AND KEEP MCKINNEY BEAUTIFUL. GREAT INFORMATION IN BOTH OF THOSE.

THERE'S ALSO A DOCUMENT THAT MCKINNEY HOUSING AUTHORITY SENT TO US. OFTENTIMES THERE ARE QUESTIONS ABOUT THE NUMBER OF PROPERTIES THEY HAVE, THE DEMOGRAPHICS OF WHO THEY'RE SERVING, AND IT'S ALL BEEN CAPTURED IN ONE PLACE ON THIS DOCUMENT. SO IT'S A GREAT RESOURCE AS WELL. ON AUGUST 17TH, THE LIBRARY AND HOUSING AND COMMUNITY DEVELOPMENT NEIGHBORHOOD SERVICES TEAM ARE HOSTING AN EVENT AT TOWN LAKE PARK. I LOVE MCKINNEY EVENT THAT IS HAS BEEN CREATED TO WELCOME NEW RESIDENTS TO MCKINNEY AND TO SHARE INFORMATION ABOUT RESOURCES AVAILABLE. CDC WILL BE ONE OF THE SPONSORS OF THAT EVENT. WE'LL ALSO HAVE AN OPPORTUNITY TO BE THERE. SO IF ANY OF YOU ARE INTERESTED IN JOINING US ON AUGUST 17TH, 10 TO 1, PUT THAT ON YOUR CALENDAR. ATTACHED TO THE AGENDA ARE SEVERAL REPORTS, ONE IS FINANCIAL REPORT THAT SHOWS THE STATUS OF OUR GRANT ALLOCATIONS FOR THIS YEAR AND WHAT'S BEEN AWARDED. AND THEN THERE ARE SIX FINAL REPORTS THAT HAVE BEEN FORWARDED TO US FOR YOUR REVIEW AND THE MARKETING REPORT THAT LINDA HAS PREPARED. SO BE SURE AND TAKE A LOOK AT THAT. TWO DEADLINES COMING UP TOMORROW IS THE DEADLINE FOR PROJECT GRANTS. FINAL CYCLE FOR THIS YEAR. AND THEN ON JULY FIRST, OUR FINAL CYCLE FOR RETAIL INFRASTRUCTURE GRANTS WILL OPEN. AND THEN THE LAST THING I'LL MENTION TWO THINGS ON JULY 4TH. IN ADDITION TO THE CITY EVENTS THAT ARE GOING ON, TOPES IS HOSTING A POST PARADE EVENT AT THEIR NEW SITE, AND THIS IS SUMMER FRESH LOCAL PRODUCE SEASON. SO IF YOU HAVEN'T VISITED FARMER'S MARKET, IT'S A GREAT TIME TO DO SO. AND THE AMERICAN FARMLAND TRUST IS ALSO, CURRENTLY SOLICITING VOTES FOR BEST FARMER'S MARKETS IN THE US. LAST YEAR, THE MCKINNEY MARKET WAS SELECTED AS THE NUMBER ONE FARMER'S MARKET IN TEXAS. SO I ENCOURAGE EVERYBODY TO GET ONLINE AND CAST YOUR VOTE AGAIN FOR MCKINNEY. AND I AM HAPPY TO ANSWER ANY QUESTIONS. THANK YOU VERY MUCH, CINDY. OKAY. WITH THAT, WE WILL MOVE TO OUR REGULAR AGENDA. AND TODAY WE HAVE, PROMOTIONAL GRANT APPLICATIONS. WE HAVE 14 DIFFERENT GROUPS TODAY. AND SO WE WILL ASK THAT YOU LIMIT YOUR PRESENTATION TO FIVE MINUTES.

AND IF WE HAVE SEEN YOU BEFORE, MANY 11 OF THE 14 OF YOU HAVE PRESENTED, THE SIMILAR GRANT TO THIS BOARD BEFORE. WE'D APPRECIATE IT IF YOU COULD STAND TIME AS MUCH AS POSSIBLE. SO, WE

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Chamber Foundation (PC 24-14) in the Amount of $9,350.00 for the Advertising, Marketing and Promotion of the 2024 Día De Los Muertos Celebration]

WILL START WITH ITEM 24-1705. CONSIDER DISCUSSED PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATIONS SUBMITTED BY MCKINNEY CHAMBER FOUNDATION IN THE AMOUNT OF $9,350 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2024 DIA DE LOS MUERTOS CELEBRATION. AND WE HAVE THERESA STRANGE AND WENDY KIDD. WELCOME. GOOD MORNING, MADAM PRESIDENT, MR. VICE PRESIDENT AND BOARD, PLEASE. WE WANT TO ASK YOU TO PLEASE LOOK AT OUR PRESENTATION. YOU'VE BEEN SO

[00:40:01]

SUPPORTIVE OF US THAT WE WOULD LOVE TO SHARE THIS LAST YEAR'S EVENT WITH YOU IN A QUICK SNAPSHOT.

ONE OF THE THINGS THAT IS THE MOST IMPORTANT OF ALL OF MCKINNEY DIA DE LOS MUERTOS, IS THAT WE RECOGNIZE THE LIVES OF THOSE PEOPLE WHO CAME BEFORE US. AND THAT'S THE WHOLE BASIS OF THIS PRESENTATION AND OF THE EVENT ITSELF. SO ONE OF THE THINGS THAT WE WOULD LIKE TO ENCOURAGE IS MORE PROMOTION. WE FEEL LIKE IT'S VITAL TO THE PEOPLE COMING IN TO THE PRESENTATION. WITH THE WITH ALL OF US, WE PLAN THIS, IT'S HARD LABOR. WE PLAN THIS. AND ONE OF THE THINGS THAT WE REALLY WOULD LIKE TO SEE IS WITH OUR GRANTS, THAT WE USE IT TO GET ALL THE PROMOTION WE CAN AT, YOU KNOW, WITH ITS FULL, DEVELOPMENT, WE, WE LOVE THIS EVENT. IT'S A VERY IT'S A VERY PASSIONATE EVENT FOR US. WE GET REALLY OUT INTO NOT JUST OUR COLLIN COUNTY COMMUNITY, BUT THE COMMUNITIES SURROUNDING US. AND EVEN IN OTHER STATES, AROUND 5000 PEOPLE PLUS COME TO THIS EVENT. SO THE MITCHELL PARK IS GETTING A LITTLE CROWDED, BUT WE LOVE IT.

ANYTHING THAT YOU WOULD LIKE TO ADD TO THAT? THIS IS WHAT SOME OF THE SOCIAL MEDIA COMMENTS WE GET. THIS IS WHY WE DO THIS EVERY YEAR, IS THE FEEDBACK FROM THE COMMUNITY AND HOW MUCH THEY THE LOVE THE EVENT, THEY LOVE THE RECOGNITION, THEY LOVE THE INCLUSIVITY. THEY LOVE THAT MCKINNEY IS INCLUSIVE, JUST SOME OF THE BUSINESSES THAT HAVE SUPPORTED US EVERY YEAR, I WOULD SAY ABOUT 90% OF OUR SPONSORS HAVE COME BACK EVERY YEAR. THEY'VE REALLY ENJOYED BEING A PART OF THE GROUP AND NEW FOR 2024, WE ARE STARTING A SCHOLARSHIP PROGRAM SO THAT THE EXCESS FUNDS THAT WE RAISE EACH YEAR, WE CAN START DONATING TO HISPANIC STUDENTS INTENDING AN EDUCATIONAL PROGRAM OR COLLEGE. SO WE'LL BE FORMING A SCHOLARSHIP COMMITTEE TO FIGURE THAT OUT AND GET THAT GOING. THIS YEAR. AND THEN WE ALSO CHANGED OUR DATE TO OCTOBER 19TH THIS YEAR, SO THAT WE AREN'T COMPETING WITH THE MCKINNEY WINE FESTIVAL. AND THEN JUST A QUICK BREAKDOWN OF OUR PROMOTION PLAN. AND OF COURSE, THE SAME THINGS WE'VE BEEN DOING, WHICH SEEMS TO WORK REALLY WELL FOR US, IS THE PRE EVENT. THE VIDEOS ARE ALWAYS HUGE FOR US ON SOCIAL MEDIA.

GETTING THAT OUT THERE, DOING THE COMMUNITY IMPACT AD IS HUGELY HELPFUL. CLICK AND THEN EMAIL CAMPAIGNS AND SOCIAL MEDIA ADS REALLY HELP US AS WELL. AND WE'LL STAND FOR YOUR QUESTIONS.

LISTENED YOU SAID YOU EXPECT 5000 PEOPLE. THAT'S WHAT YOU HAD LAST YEAR. YES, SIR. YOU'RE NOT EXPECTING OUR ADVERTISING DOLLARS TO BRING MORE PEOPLE IN. WE WOULD LOVE TO SEE THAT HAPPEN. WE JUST DON'T KNOW ABOUT THE CAPACITY OF THE PARK. THAT'S THE BEST OF MY CONCERN TO HAVE Y'ALL THOUGHT ABOUT MOVING IT SOMEWHERE ELSE OR. YEAH, I MEAN, WE ARE WE'RE EXPLORING OTHER IDEAS FOR THE FUTURE, BUT WE WANTED TO KIND OF KEEP THE FESTIVAL WHERE IT'S AT AND KEEP BUILDING ON THE NAME OF IT BEFORE WE DECIDE TO MOVE LOCATIONS. THE CENTER, THE MERCHANTS, THE RESTAURANTS, THEY LOVE US. YEAH, SURE. SO WE HATE TO MOVE IT. YEAH WE LOVE YOU TOO. HAVE HAVE. HOW DO YOU KNOW? OR DO YOU KNOW WHICH, ADVERTISING MEDIUM WORKS THE BEST FOR YOU FOR IT SEEMS THAT IT'S THE SOCIAL MEDIA. FACEBOOK INSTAGRAM THAT WE GET THAT MESSAGE OUT. AND JUDGING FROM ALL THE REPLIES THAT I GET, YOU KNOW, EVERY A LOT OF PEOPLE ARE INTERESTED IN IT AND THEY COME FROM ALL OVER. YEAH, WE HAVE A LOT OF ESPECIALLY THE COSTUME CONTEST. WE HAVE A LOT OF CONTESTANTS COME FROM OUT OF STATE FOR THAT, AND PEOPLE DRESS UP JUST BECAUSE. YEAH, YOU KNOW, NOT IN HALLOWEEN, BUT IN THE HISPANIC CULTURE. WHO MANAGES THAT? THAT SOCIAL MEDIA THEN FOR YOU ALL I DO. SO WATCHING YOU GROW FROM YOUR VERY FIRST ONE,

[00:45:07]

TO EXPECTING 5000 VISITORS IS AMAZING. YES. SO WE ARE AMAZED. WE ARE SO AMAZED AND SO APPRECIATIVE WITH EVERYBODY THAT COMES OUT AND ALL THE THANK YOUS THAT WE GET DURING THE FESTIVITY. THAT'S WHY WE DO IT, BECAUSE WE LOVE IT. BUT I THINK IT'S A GREAT EVENT AND REALLY GLAD THAT IT'S HERE. I'LL ECHO, DAVID'S COMMENTS. I THINK THAT THERE IS GROWTH, OPPORTUNITY, FOR THE EVENT. SO SPACE WISE, I THINK, YOU KNOW, YOU COULD PROBABLY PUT MORE PEOPLE IN IN THE PHYSICAL SPACE, ACCESS AND PARKING AND GETTING THERE, YOU KNOW, MAYBE, MAYBE A LITTLE BIT DIFFERENT. BUT, WOULD CERTAINLY LIKE TO SEE, YOU KNOW, HOW CAN WE HELP YOU GROW THIS BEYOND THE 5000? WE ARE ABSOLUTELY OPEN TO INPUT. AND WE KNOW IF, LIKE THEY SAY, IF YOU BUILD IT, THEY WILL COME. IF WE HAD A BIGGER PLACE, I'M SURE WE'D GET MORE PEOPLE AS WELL, BECAUSE WE'D HAVE AMPLE PARKING. YOU KNOW, ALL THOSE THINGS THAT WE NEED RIGHT NOW, WE'RE BORROWING PARKING FROM THE CHURCH. AND WE WERE BORROWING PARKING OVER WHERE UNION BURY IS. BUT THAT'S NOT HAPPENING NOW. BUT, WE JUST HAVE TO THINK ABOUT PARKING. THIS IS AN ISSUE. OKAY. THANK YOU VERY MUCH. THANK YOU. UP NEXT IS ITEM 24-1706. CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT

[Consider/Discuss Promotional and Community Event Grant Application Submitted by The Heritage Guild of Collin County (PC 24-15) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of 2024 Fall and Winter Events at Chestnut Square Including but Not Limited to Farmers Market, Ghostly Hauntings, Murder Mystery, Farm to Table Event, Educational Programming, and Tour of Homes]

APPLICATIONS SUBMITTED BY THE HERITAGE GUILD OF COLLIN COUNTY, PC 20 4-15. IN THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2024 FALL AND WINTER EVENTS AT CHESTNUT SQUARE, INCLUDING BUT NOT LIMITED TO, FARMERS MARKET, GHOSTLY HAUNTINGS, MURDER, MYSTERY FARM TO TABLE EVENT, EDUCATIONAL PROGRAMING AND TOURS OF HOMES THAT I FEEL GEORGE IS PAYING NOW WITH THESE LONG AGENDA ITEMS. HE HAD ONE LAST WEEK. WE HAVE PRESENTER DEANNA STONE. THANK YOU. THANK YOU SO MUCH, VICE CHAIR MADAM PRESIDENT AND BOARD, THANK YOU SO MUCH. ON BEHALF OF MYSELF AND EVERYONE IN THIS ROOM, WE'RE HONORED TO BE ABLE TO HAVE THE OPPORTUNITY TO PRESENT OUR PASSIONS TO YOU. SO THANK YOU SO MUCH. AS WE WORK TO IMPACT THE COMMUNITY. MY NAME IS DEANNA STONE, AND I'M THE EXECUTIVE DIRECTOR OF CHESTNUT SQUARE, VERY NEW TO THE POSITION OVER THE LAST SIX MONTHS, SO I HAVE GROWN TO HAVE A LOVE AND A HEART NOT ONLY FOR THE PROPERTY, BUT THE PEOPLE, AND THAT ALSO JUST MCKINNEY COMMUNITY IN GENERAL. SO THANK YOU, IF YOU LOOK TO THE BOARD, YOU'LL SEE THE FACES OF CHESTNUT SQUARE, THESE ARE THE PEOPLE BEHIND THE SCENES, WE HAVE SEVERAL NEW MOTIVATIONAL, EDUCATIONAL TRAINING EMPLOYEES THAT WE HAVE AN INTERN FOR THE SUMMER, AS WELL AS OUR WHOLE STAFF THAT WORKS TO BRING JOY TO THE COMMUNITY. AND PRESERVE HISTORY. OH, WELL, LEADERSHIP MCKINNEY, TEACH ME HOW TO USE THIS. DO I HIT THAT ONE? OH THAT ONE. OKAY, GOOD, AT CHESTNUT SQUARE, WE PRESERVE HISTORY, CELEBRATE COMMUNITY, AND INSPIRE THE FUTURE. ONE DAY AT A TIME, SO FOR THOSE OF YOU THAT DON'T KNOW , CHESTNUT SQUARE WAS ESTABLISHED IN 1974 BY A GROUP OF WOMEN THAT WANTED TO PRESERVE THE CULTURE AND THE HERITAGE OF MCKINNEY. AND SO THEY CAME TOGETHER AND ESTABLISHED THE FIRST HOME TOUR. AND WE CONTINUE TO CELEBRATE THAT EVERY YEAR IN THEIR HONOR. AND PRESERVE HISTORY. THE MCKINNEY COMMUNITY, TRULY CAN VISUALIZE THE GROWTH THAT WE'VE HAD THROUGH LEADERSHIP OVER THE YEARS BY TAKING A MOMENT AND STEPPING BACK IN TIME AND SEEING WHERE WE STARTED IN 1850 BY LOOKING AT AN ORIGINAL DUTCH OVEN. AND SO TO BE ABLE TO SEE THE GROWTH OF THAT, I THINK MCKINNEY IS VERY SPECIAL IN WHAT THEY OFFER, WE STARTED THIS YEAR BY CELEBRATING OUR 50TH ANNIVERSARY AND TAKING US BACK TO 1970S, PUTTING US IN SOME OF OUR THAT CELEBRATION ATTIRE, EVEN MAYBE TAKING A LITTLE BIT OF A VIDEO AND PUTTING A DANCE TOGETHER TO BE A LITTLE BIT DIFFERENT AND REACHED OVER 15,000 PEOPLE THROUGH OUR SOCIAL MEDIA EFFORTS. WE ARE WEATHERED, TRIPPED US UP JUST A LITTLE BIT, AND WE LAUNCHED US INTO A DIFFERENT LOCATION. BUT AN AMAZING EVENT CELEBRATING 50 YEARS. OUR FARMER'S MARKET CONTINUES TO REACH OVER 100,000 PEOPLE THROUGH OUR SOCIAL MEDIA, ENGAGEMENTS, AS WELL AS ENGAGING AND HAVING THOUSANDS OF PEOPLE WORD ON THE STREET RECENTLY, AS OUR VENDORS ARE SELLING OUT VERY RAPIDLY AT THE MARKET, PROMPTING YOU TO MAKE IT, BAKE IT, OR GROW IT EVEN MORE RAPIDLY THAN NORMAL, AND SO WE'RE SUPER HONORED BY OUR FARMER'S MARKET AND CONTINUE TO GET THE WORD OUT THAT THAT EXISTS AND BRING PEOPLE TO OUR COMMUNITY TO SUPPORT OUR DEVELOPMENT AND OUR GROWTH TO BUY LOCAL. OUR PRAIRIE ADVENTURE CAMP IS WITHIN FOUR STUDENTS OF BEING SOLD OUT THIS SUMMER, WHICH IS AN AMAZING A TRUE TESTIMONY TO WHAT SOCIAL MEDIA CAN DO, GETTING THE WORD OUT AND REACHING OUR YOUTH AS WELL AS OUR GHOSTLY HAUNTINGS HAVE BEEN 98. SO THE PROMOTIONAL DEVELOPMENT THAT WE'VE HAD OVER THE LAST YEAR AND A HALF, THE LAST YEAR, HAS CERTAINLY SERVED TO BE VERY, VERY BENEFICIAL, BRINGING PEOPLE TO OUR COMMUNITY. COMMUNITY COLLABORATION IS EXTREMELY

[00:50:02]

IMPORTANT TO US. AND SO WE TEAMED UP WITH THE MCKINNEY REPERTORY THEATER AND BROUGHT THE VINCE PANKOKE EVENT, TEA AND CONVERSATIONS. HE WAS THE DETECTIVE RESPONSIBLE FOR THE COLD CASE OF THE DIARY OF ANNE FRANK. SO IN CONJUNCTION WITH THE PRODUCTION OF THE DIARY OF ANNE FRANK, WE TEAMED UP WITH THEM. WE OFFERED $5 TICKETS FOR JUST THE EDUCATIONAL EXPERIENCE, AND THEN WE OFFERED THE VIP SECTION IF YOU WANTED TO HAVE SOME TREATS FROM OUR LOCAL FARMERS MARKET THAT WE PROVIDED, AS WELL, WE HAVE FOR Q3 AND Q4, OUR EVENTS COMING UP, MCKINNEY FARMER'S MARKET, WHICH IS CERTAINLY FREE TO JOIN IF YOU WANT TO COME TO FAMILY FUN FALL HOLIDAY IN THE VILLAGE, AS WELL AS HIS HARVEST PICNIC BRUNCH, YOUTH AND ADULT EDUCATION WORKSHOPS ARE GOING TO TAKE A HUGE FOCUS FROM US EDUCATING THE COMMUNITY ON HOW TO PRESERVE AN OLD DOCUMENT, HOW TO PRESERVE FOOD, LEARNING FROM OUR HISTORY AND OUR ANCESTOR OF OUR LEADERSHIP AND EDUCATING NOT ONLY THE YOUTH, BUT ALSO THE ADULTS. SO THAT'S GOING TO TAKE A HUGE FOCUS. AND WE HAVE A SETTLERS EDUCATION SERIES FOR OUR YOUTH THAT WILL TAKE A LOOK AT OUR PAST AND PRESENT LEADERS OF OUR COMMUNITY AND HOW OUR STUDENTS CAN GROW TO DEVELOP THAT AGAIN, IN COLLABORATION WITH OUR COMMUNITY, WE HAVE OUR MCKINNEY REPERTORY THEATER THAT WE'LL BE DOING OUR MYSTERY DINNER THEATER, TAKING STORIES FROM OUR MCKINNEY COMMUNITY, AND SHARING THAT. AND OF COURSE, OUR 51ST HOLIDAY HOME TOUR AS WELL. WE'RE LOOKING AT SOCIAL MEDIA ALL DIFFERENT LEVELS, SUCH AS RADIO, IMPACTING THE COMMUNITY, OUR PRINT ADS. AND THEN HERE YOU CAN KIND OF SEE A BREAKDOWN OF ALL OF THESE DIFFERENT EVENTS AND HOW WE'RE GOING TO KIND OF STRUCTURE THE COST IN TERMS OF HOW WE'RE GOING TO USE DIFFERENT SOCIAL PROMOTIONAL PLATFORMS TO IMPACT THE COMMUNITY. THESE ARE JUST SOME HIGHLIGHTS FROM OUR YEAR, OUR HISTORIC GUIDE PODCAST. NOT ONLY ARE WE TRYING TO CAPTURE AND PRESERVE THE PROPERTY, BUT WE'RE ALSO TRYING TO CAPTURE THE INTEGRITY OF THE STORIES. AND SO OUR HISTORIC GUIDE PODCAST IS PUTTING THAT OUT THERE, FOR US TO AUDIBLY ENGAGE THOSE STORIES, AND THEN ALSO TAKING THOSE INTO COMMUNITIES THAT MAY NOT BE ABLE TO REACH US. AND WITH THAT, I WILL STAND WITH FOR QUESTIONS.

QUESTIONS FOR DEANNA. I HAVE A QUESTION. YEAH. THANK YOU FOR THE PRESENTATION, HOW HAVE YOU SEEN YOUR FUNDRAISING GROW OVER TIME AS YOUR PRESENCE IN THE COMMUNITY HAS ENLARGED? YEAH, ABSOLUTELY. THERE'S MANY DIFFERENT METHODS THAT WE'RE USING IN TERMS OF FUNDRAISING. I THINK ESTABLISHING A PURPOSE BEHIND THE FUNDRAISING AND WHAT THAT'S ACTUALLY FOR AND WHAT THOSE FUNDS ARE GOING TO ARE A HUGE PART OF GROWING THAT POPULATION SO THAT PEOPLE CAN SEE WHERE THEIR FUNDS ACTUALLY GO TO, JUST AS THE FARM TO TABLE IS A FUNDRAISER FOR SPECIFICALLY THE FARMERS MARKET AND HOW WE CAN ENHANCE THAT EXPERIENCE, ESTABLISHING THAT AND GROWING THAT OVER TIME HAS BEEN BENEFICIAL. HAVE YOU SEEN AN INCREASE IN INDIVIDUAL DONORS OVER TIME? YES, ABSOLUTELY. OUR 50 FOR 50TH CAMPAIGN WAS HUGE THIS YEAR THAT WE LAUNCHED IN JANUARY, WE HAVE A GIVING TREE. SO IF YOU GIVE, YOU GET TO PUT YOUR NAME AND BE PART OF THE HISTORY, BE PART OF THE STORY. AND SO THAT'S DEFINITELY GROWN OVER THE YEARS, EVEN COLLABORATING WITH THE WEDDINGS, WE ALLOW OUR WEDDING GUESTS, IF THEY WANT TO DONATE THEIR DEPOSIT TO OUR LOCATION, WE PUT THEIR NAME AND THEIR DATE IN HONOR OF THIS, THE CELEBRATION THAT THEY HAD AT OUR EVENT. SO THEY BECOME PART OF OUR HISTORY AS WELL. SO SOME OF YOUR EVENTS YOU HAVE LIKE A TOUR OF HOMES OR REMIND US OF WHAT THE TICKET PRICES ON THOSE. YEAH, ABSOLUTELY. WE'RE ABOUT TO LAUNCH OUR EARLY BIRD SPECIAL FOR $25 IN JULY. SO IF YOU WANT TO GET A SUPER DISCOUNTED TICKET, IT'S $35 UP TO THE WEEK OF THE EVENT, AND THEN IT GOES TO 45, $40 THE WEEK OF THE EVENT . AND THEN, LIKE THE FARM TO MARKET TABLE, THIS IS YOUR DIFFERENT DINNERS THAT YOU HAVE. HOW MUCH ARE THOSE TICKETS? YEAH, THE FARM TO TABLE IS $125 FOR THE EXPERIENCE. WE HAVE FOUR DIFFERENT CHEFS THAT ARE BRINGING THE EXPERIENCE AS WELL AS OUR FARMERS MARKET VENDORS THAT ARE PROVIDING THE SUPPLIES. SO IT'S KIND OF A GLIMPSE INTO THAT, A HUGE FUNDRAISER TO ULTIMATELY GO BACK INTO THE FARMERS MARKET AND COLLABORATION WITH COMMUNITY GARDEN KITCHEN, TO WHICH SOME OF THOSE PROCEEDS ACTUALLY GO TO THAT AS WELL, BECAUSE $125, DO YOU HAVE ANY MORE ECONOMICAL? I MEAN, BECAUSE WE ALWAYS LIKE TO MAKE SURE THAT OUR MONEY ARE GOING FOR EVERYBODY IN THE COMMUNITY. SO $125 FOR SOMEBODY IS GOING TO BE A LITTLE BIT PROBABLY TOO MUCH. DO YOU HAVE ANY MORE LOWER PRICE TICKETS FOR THOSE? I CERTAINLY UNDERSTAND THE REQUEST THERE. MOST OF OUR EVENTS CAPTURE ALL LEVELS FROM $5 UP TO $35. THE FARM TO TABLE SPECIFICALLY BEING A FUNDRAISER. AND WE TEND TO SELL OUT EVERY SINGLE YEAR. IT'S A HUGE EVENT AND HONORING THE FARMERS MARKET. IT MAKES IT DIFFICULT, BUT WE OFTENTIMES DO CONSIDER DIFFERENT PRICING PACKAGES THROUGHOUT LEADING UP TO THAT EVENT. GO TO THE PREVIOUS SLIDE, PLEASE. YES OKAY. JUST CHECKING ON THIS ONE VERSUS THE SPECIFIC MARKETING PLANS IN THE IN THE REQUEST. SO CINDY, IN THE PACKET WE'RE LOOKING AT. A DIFFERENT BREAKDOWN LIKE SOCIAL MEDIA IS A MUCH BIGGER PART IN THE PACKET THAN THIS IS THE OVERALL

[00:55:01]

MARKETING BUDGET THAT YOU HAVE VERSUS THE REQUEST THAT WE HAVE. I'M SORRY IF IT'S DIFFERENT. I DIDN'T I DIDN'T CATCH THAT WHEN I WENT TO THIS SLIDE. WHAT YOU HAVE IS IN PRINT AND SO IF I GOT SOME OF MY PERCENTAGES OFF ON THIS, MY APOLOGIES. I WOULD ASSUME THIS IS YOUR TOTAL MARKETING BUDGET. BUT WHAT YOU'RE ASKING US FOR IS SPECIFICS FOR PROMOTION. AND THAT'S BROKEN OUT LIKE, LIKE A THIRD OF IT IS SOCIAL MEDIA OR SOMETHING LIKE THAT, LIKE PER EVENT. SO YOU HAVE PER EVENT. THIS IS OVERALL AS YOU'RE LOOKING AT ALL OF THEM. SO EACH EVENT MIGHT WE MIGHT FOR EXAMPLE, OUR YOUTH AND EDUCATION EVENTS ARE CERTAIN PLATFORMS WE MIGHT GO TO THAT WOULDN'T NECESSARILY BE IN PRINT, BUT WE MIGHT PUT MORE OF THAT INTO SOCIAL MEDIA OR TO THOSE PACKAGES. OKAY, OKAY. AND THE ONLY REASON I BRING IT UP IN THE IN THE REQUEST SPECIFICALLY, IT TALKS A LOT ABOUT, SOCIAL MEDIA, FACEBOOK, WECHAT, IT'S ABOUT A THIRD OF IT. AND THAT'S NOT QUITE THE SAME PORTION HERE, BUT YOU SEEM TO BE HAVING GOOD SUCCESS WITH YOUR SOCIAL MEDIA FOLLOWING AND CAMPAIGN. I THINK ALSO TOO, THE SOCIAL MEDIA, THIS LOOKING AT MONEY, SOCIAL MEDIA IS ACTUALLY JUST MORE COST EFFECTIVE, RIGHT, THAN SOME OF THE OTHERS. AND SO I THINK IDEALLY WHEN YOU LOOK AT IT ON THE SLIDE OR IN THIS GRAPH, FINANCIALLY IT DOESN'T IMPACT US AS MUCH AS MUCH AS IT VALUES US IN RETURN. AND SO I BRING THAT UP FOR EVERYBODY ELSE WHO IS IN THE ROOM, WHO MIGHT BE ABLE TO BENEFIT FROM A MORE AGGRESSIVE SOCIAL MEDIA, BECAUSE YOU SEEM TO BE HAVING VERY GOOD SUCCESS WITH SOCIAL MEDIA AND GETTING ATTENTION? ABSOLUTELY. OUR FARMER'S MARKET PAGE IS 25,000 FOLLOWERS, WE IMPACT THE COMMUNITY ON A REGULAR BASIS AND GET COMMENTS. SO SOCIAL MEDIA BEING VERY COSTLY, COST EFFECTIVE AND AFFORDABLE LEADS US TREMENDOUS RESULTS. OKAY. THANK YOU. AND THEN ON THIS THIS SLIDE RIGHT HERE YOU DON'T HAVE FARM TO TABLE BUT IT'S IN THE PRESENTATION. YES. SO THE REASON BEHIND THAT FARM TO TABLE REALLY DOES FALL UNDER OUR FARMER'S MARKET. AS TO REALLY PROMOTE THAT. WE PROMOTE OUR VENDORS. WE PROMOTE OUR LOCAL CHEFS, WE BRING PEOPLE IN. AND SO ULTIMATELY IT HIGHLIGHTS THE FARMER'S MARKET, BEING A HUGE FUNDRAISER OBVIOUSLY, BUT REALLY FALLS UNDERNEATH THAT UMBRELLA OF FARMER'S MARKET. SO THE GOAL IS BUY LOCAL, CELEBRATE OUR FARMER'S MARKET AND COME TO OUR FARM TO TABLE TO HELP US RAISE MONEY, TO BE ABLE TO HAVE BETTER GROUNDS, BETTER FACILITIES, RESTROOMS ON THAT SIDE OF THE PROPERTY WOULD BE REALLY AWESOME FOR US ONE DAY, SO IT'S A IT'S A HEIGHTENED GOAL FOR US, BUT SOMETHING THAT I WANT PEOPLE TO SEE THAT IT REALLY ULTIMATELY BENEFITS OUR FARMER'S MARKET. SO YOU'RE 4500 FOR THE FARMER'S MARKET. YOU'RE INCLUDES THE FARM TO TABLE. YEP ONE QUESTION FOR ME, DID YOU SAY YOU HAVE A PODCAST? WE DO, IT'S A HISTORIC PODCAST. WE LAUNCHED IT IN JANUARY. AND, IS THAT ON ALL PODCAST PLATFORMS? YES, IT'S ON PODCAST APPLE, AND THEN SPOTIFY, WE ALSO HAVE THE YOUTUBE CHANNEL THAT IT GOES TO. YOU ALL SHOULD DEFINITELY LISTEN TO IT. IT CAPTURES SOME AMAZING STORIES OF MCKINNEY, CHESTNUT SQUARE WASN'T JUST DESIGNED TO PROTECT HERITAGE VILLAGE OF COLLIN COUNTY, IT WAS TO PRESERVE HISTORY IN GENERAL FOR MCKINNEY. AND SO THEY GO OUT INTO HOMES, THEY DO POP UPS ACROSS. WE WENT TO THE HEARD CRAIG, HOUSE RECENTLY. THAT'S FOR AND PUT OUR PODCAST THERE AND BROUGHT THE STORIES AND ARTIFACTS OF BEST HEARD TO THAT HOME AND DID A WHOLE DISPLAY WITH THEM. SO YOU'LL SEE THEM. THEY'RE GOING TO BE AT, RED, WHITE AND BOOM, THEY'LL HAVE THEIR TABLE AND PRESENTATION OF, REPRESENTING THE HISTORIC PODCAST. AND THEY'RE GETTING REQUESTED NOW, WHICH IS REALLY, REALLY GREAT. WE'RE THE HOSTS FOR THAT, OUR MUSEUM DIRECTOR, JAMIE SEIBERT, AS WELL AS OUR MUSEUM MANAGER, ANNIE QUINN. MAYBE WE SHOULD DO A CROSSOVER EDC CHESTNUT SQUARE, JOINT PODCAST. LET'S DO IT. OKAY ANY MORE QUESTIONS? THANK YOU

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 24-16) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of the 2024 McKinney Lunar Harvest Event.]

VERY MUCH, DEANNA. UP NEXT IS ITEM 24-1707. CONSIDER DISCUSS PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY TEXAS WOMEN'S SOCIETY IN, PC 24. DASH 16, IN THE AMOUNT OF $13,500 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2024 MCKINNEY LUNAR HARVEST EVENT, AND WE HAVE CATHERINE CHEN.

OH OKAY. GOOD MORNING EVERYONE. YEAH, MY NAME IS CATHERINE CHEN, AND I WOULD BE VERY HONORED TO BE HERE AND TO PRESENT FOR THIS COMING MCKINNEY LUNAR HARVEST, ON BEHALF OF TEXAS WOMEN'S SOCIETY, PROBABLY YOU KNOW, OUR VERY FIRST EVENT WAS BACK TO

[01:00:05]

MARCH FOR MCKINNEY ASIAN FESTIVAL. IT WAS QUITE SUCCESSFUL. AND THAT ALSO BRINGS US TO HAVE MORE CONFIDENCE TO EXTEND OUR NEXT EVENT FOR LUNAR HARVEST. MOST OF YOU PROBABLY KNOW THERE ARE TWO MAJOR FESTIVALS FOR ASIAN COUNTRIES. ONE DEFINITELY IS CHINESE NEW YEAR AND ANOTHER ONE IS MORE FESTIVAL. ALSO, FOR MOON FESTIVAL WE CALL HARVEST. IN THE FESTIVAL AND WE WOULD BE VERY HAPPY TO HOST THIS EVENT IN OCTOBER 12TH AT THE SAME LOCATION. DOCTOR MUTUAL PARK. AND FOR EACH EVENT FOR US, WE WANT TO INTRODUCE THE ENRICHED ASIAN CULTURE TO MORE PEOPLE. THAT'S WHY WE SELECTED A THEME FOR EACH OF THE EVENT. SO FOR THIS COMING EVENT, WE CHOSE SILK ROAD AND LIGHTING. SO YOU PROBABLY WILL ASK ME, SO WHO ARE YOUR TARGET AUDIENCE? I MEAN, GUESTS? WELL, FOR THE VERY 1ST MARCH EVENT, WE THOUGHT ABOUT MAYBE WE CAN ATTRACT A COUPLE OF THOUSAND PEOPLE. THAT'S THAT'S GOOD ENOUGH. AND WE DIDN'T REALIZE IT TURNED TO OVER 5000. YOU KNOW, ATTENDEES. SO THAT'S WHY FOR THIS, EVENT, WE ARE THINKING TO TARGET PROBABLY OVER 3000 PEOPLE. NOT ONLY FROM THE LOCAL COMMUNITY, BUT ALSO FROM LOTS OF ASIAN PEOPLE OUTSIDE OF MCKINNEY. AND I'M VERY HAPPY TO SHARE SOME OF THE PROFESSIONAL PERFORMANCE WILL FLY OVER TO YOU FROM OTHER STATES TO HERE TO SUPPORT US, AS WELL AS MORE AND MORE ASIAN GROUPS. THEY RECOGNIZE THE BEAUTY OF DOWNTOWN MCKINNEY, AND THEN THEY'VE ALREADY TOOK VIDEOS AND CAME OVER HERE TO TRY DIFFERENT RESTAURANTS AS WELL AS THE WINERY. SO LET'S TAKE A LOOK AT THE BUDGET. SO BASICALLY THERE ARE THREE RESOURCES FROM US TO, GENERATE THE INCOME ONCE. DEFINITELY SPONSORSHIP. SINCE WE ARE VERY YOUNG AND WE HAVE NOT CREATE THE CLOSE RELATIONSHIP WITH LOTS OF BIG CORP. SO WE ESTIMATE THE DONATION IS AROUND 5000. AND SECOND DEFINITELY IS A GRANT AND GRANT. YOU KNOW, WE ARE EXPECT TO GET THE 20,000 FROM, DIFFERENT ORGANIZATIONS FROM YOU. AND WITH MCKINNEY AND OTHER ORGANIZATIONS AND THE THIRD DEFINITELY IS THE VENDOR FEES. SO BASED ON THE MARCH EVENT, WE ESTIMATE THIS YEAR, THIS COMING EVENT, WE WILL GET 7500 FOR THE VENDOR FEES AND FOR ESTIMATE EXPENSES, MOSTLY IS FROM MARKETING, DECOR, EQUIPMENT AND RENTAL. SO FOR EACH, DETAIL OF THE EXPENSES, JUST LIKE OTHER PEOPLE PRESENTED, YOU KNOW, FROM MARKETING SIDE, WE HAVE THREE WAYS TO, TO SPEND THE MONEY.

FIRST, WITH TRADITIONAL WAY, WE DEFINITELY WE WILL CONTINUE TO PRINT THE FLIERS, POSTERS AND SOCIAL MEDIA. YES FACEBOOK, INSTAGRAM, TIKTOK AND WECHAT. YOU KNOW, WE WANT TO CREATE MORE VIDEOS AND TO ATTRACT MORE PEOPLE, AND THE THIRD IS FROM LOCAL NEWSPAPERS AND MAGAZINES AND FOR THE EQUIPMENT AND THE RENTAL EXPENSES, WE NEED TO PREPARE FOR STAGE DJ LIFE PERFORMANCE AS WELL AS CHAIRS, TOILET, YOU KNOW, TABLE AND TENT AND OF COURSE, THE POLICE OFFICERS. SO RIGHT NOW FROM OUR BUDGET, YOU WILL SEE, WAS STILL A KIND OF A NOT NOT IMBALANCE.

SO THAT'S SOME AWESOME PICTURES FROM LAST EVENT. AND FOR THE THEME OF THIS EVENT, THIS IS THE MAJOR GROUP FOR OUR ORGANIZATION . SO I'M HERE FOR ANY QUESTIONS. QUESTIONS, DO YOU PLAN TO HAVE TWO EVENTS EVERY YEAR THEN GOING FORWARD, YES, WE THINK SO. OKAY. THANK YOU. MENTIONED IN ONE OF YOUR EARLIER SLIDES YOU WERE LOOKING AT THE GUESTS THAT YOU'RE COMING THROUGH. IF I CAN JUST TELL YOU. OKAY. I WAS TRYING TO FIND A PLACE WHERE I SAW THE ASIAN AMERICAN COMMUNITIES, BUT OBVIOUSLY THERE'S OTHER FOLKS WHO WANT TO COME AND EXPERIENCE IT AS WELL.

HOW DOES YOUR MARKETING, HOW DO YOU PLAN YOUR MARKETING AS FAR AS ENGAGING THESE THESE GROUPS? ARE THERE SPECIFIC THINGS THAT YOU'RE DOING TO TRY TO LET PEOPLE KNOW? BECAUSE I WOULD I WOULD IMAGINE IN CERTAIN PLACES WHEN THEY SEE A VERY CULTURAL EVENTS, THERE'S A KIND OF A HESITANCY OF LIKE, AM I ALLOWED TO EVEN COME TO THIS EVENT? SO ARE YOU GUYS THINKING ABOUT HOW TO MARKET TO PEOPLE WHO MAYBE ARE OUTSIDE THE ASIAN COMMUNITY? THAT WOULD TO GET THEM TO KNOW

[01:05:04]

THEY'RE OKAY? ACTUALLY WE DO. WE ARE VERY HAPPY. I MEAN, FOR THE FIRST EVENT BACK TO MARCH FROM BEGINNING, WE DON'T KNOW HOW TO EXPAND OUR INVITATION TO THE DIFFERENT NATIONALITIES. AND THEN WE REACHED THE DIFFERENT ORGANIZATIONS AND SURPRISINGLY, WE GOT A LOT OF POSITIVE FEEDBACK AND A LOT OF THEM WANT TO, YOU KNOW, INVITE US AND TO BE PART OF IT. SO FOR THIS ONE, WE WANT TO EXTEND OUR, INVITATION TO NOT ONLY ASIAN COUNTRIES, BUT ALSO NON ASIAN COUNTRIES AS WELL. SO SIMILAR TO THE CONVERSATION WE HAD WITH DIA DE LOS MUERTOS AND MITCHELL PARK, THE ASIAN FESTIVAL WAS A HUGE SUCCESS AND IMMEDIATELY LIKE WAS TOO BIG FOR MITCHELL PARK AND THERE WERE PARKING IMPACTS LIKE THAT'S A GREAT THING. BUT IT'S ALSO A DIFFICULT THING TO MANAGE, RIGHT. PARKING IMPACTS. STREET, IMPACTS. SO IF IN YOUR FIRST EVENT YOU BUSTED MITCHELL PARK AT THE SEAMS AND WE ASSUME THIS IS GOING TO BE AS SUCCESSFUL, DO YOU HAVE PLANS FOR OTHER LOCATIONS IN THE FUTURE AS YOU GROW, THAT'S A VERY GOOD QUESTION. WE TALKED TO, TO DOWNTOWN AND SO FAR WE'RE THINKING WE STILL BECAUSE WE LOVE THE ENVIRONMENT FOR MITCHELL PARK AND ESPECIALLY THAT WILL GENERATE A LOT OF, BUSINESS FOR THE FOR THE OTHER, BUSINESS IN THE WHOLE DOWNTOWN. THAT'S WHY WE WANT TO FOCUS IN DOWNTOWN AT THIS MOMENT. BUT WE WOULD CONSIDER PROBABLY EXTEND TO OTHER AREA. WE TALK TO THE LIBRARY AND TO, TO ABOUT, YOU KNOW, COOPERATE TOGETHER TO HOST SOME ASIAN FESTIVALS AS WELL, SO THAT'S DEFINITELY WOULD BE A POSSIBLE. BUT FOR THIS TIME, WE WANT TO GET MORE, YOU KNOW, THE, THE, THE WAY, HOW TO TOUR PEOPLE TO PARK BECAUSE LAST TIME NOT PEOPLE NOT, YOU KNOW, THEY LEFT BECAUSE THEY CANNOT FIND THE PARKING LOT PARKING PLACE. SO THIS TIME WE PROBABLY WILL SPEND MORE TIME ON THE VOLUNTEERS TO GUIDE PEOPLE HOW TO FIND THE PARKING LOTS. YEAH YOU KNOW, YOU ACTUALLY BRING UP AN INTERESTING IDEA IN AS OPPOSED TO HAVING SEPARATE EVENTS AT THE LIBRARY ON DIFFERENT DAYS AND SOMETHING FOR DIA DE LOS MUERTOS TO THINK ABOUT AS WELL, IS SIMULTANEOUS, LIKE TEXAS MUSIC REVOLUTION, FOR EXAMPLE, SIMULTANEOUS EVENTS AROUND DOWNTOWN. THERE'S ANOTHER POSTAGE STAMP PARK THAT I CAN'T RECALL THE NAME OF, BEHIND THE HEARD CRAIG CENTRAL PARK. WE HAVE WE HAVE THE HEARD CRAIG HOUSE. WE HAVE THE, LIBRARY JUST OFF THE TOP OF MY HEAD, LIKE DOING PARTS OF THE EVENT AT THOSE, OTHER PARKS MAY RELIEVE SOME OF THE PRESSURE. THAT'S WHAT WE HAVE. GREAT IDEA.

ACTUALLY. YOU KNOW, MAYBE WE CAN SIT DOWN, TALK ABOUT THAT, AND WE CAN COOPERATE TOGETHER TO HAVE A SERIES. YOU KNOW, FOR THE ASIAN TO CELEBRATE THE ASIAN FESTIVAL. SO FOR THE MUSEUM PART AND THAT FOR EDUCATION SESSION AND THEN MAYBE FOR SOME OTHER, MAYBE ART THEATER AND THEN SO THAT'S ANOTHER SESSION SO THAT PEOPLE TO TRY AND TO TRULY, UNDERSTAND ASIAN CULTURE IN DEPTH. AND THEN WE CAN GET ANDREW TO DRIVE THE TROLLEY AROUND. THERE YOU GO. WAKE EVERYBODY UP. YEAH ADDITIONAL QUESTIONS. JUST A COMMENT. LAST YEAR WAS YOUR FIRST, THE FIRST EVENT I LOOKED AT THE FINAL REPORT FOR IT, AND, REALLY WAS AN INCREDIBLE EVENT. SO, YOU KNOW, TO COME OUT AND HAVE THAT AS THE INITIAL, CONGRATULATIONS ON THAT. VERY SUPPORTIVE OF, OF WHAT YOU'RE DOING WITH, WITH, WITH HAVING THESE EVENTS AND DEFINITELY HAVING THEM STAY IN THE DOWNTOWN MCKINNEY AREA. THANK YOU. THANK YOU. I THINK IT ALSO SPEAKS TO NOW HEARING BOTH OF THESE VERY CULTURAL EVENTS THAT WE'VE HAD GOING AND HOW THEY'VE BUSTED AT THE SEAMS IMMEDIATELY, THAT THERE IS A DESIRE, WITHIN THE MCKINNEY COMMUNITY FOR THESE KINDS OF EXPRESSIONS AND ENGAGING CROSS-CULTURALLY. I THINK. AND SO IT'S JUST SOMETHING TO RECOGNIZE. YEAH. I WANT TO COMMENT AS WELL. WE GOT SO MANY POSITIVE FEEDBACK AND LOTS OF VENDORS JUST ASKING, SO WHEN DO YOU GUYS WILL CONTINUE TO HOST THE EVENT? WE TRULY LOVE TO BE THERE. AND WE LOVE MCKINNEY AND ONE MODELING SCHOOL THEY START CAME OVER HERE AND TO FILM THE VIDEOS. OH MY GOSH IT'S GORGEOUS. WE DON'T HAVE TIME TO SHARE HERE, BUT WE DEFINITELY WOULD LIKE TO MAYBE SEND OVER TO YOU AND TO SHARE TO ALL OF YOU. YEAH. IT'S BEAUTIFUL. THANK YOU

[01:10:02]

VERY MUCH. THANK YOU. ON THE NEXT ITEM, I'M GOING TO HAVE TO RECUSE. AND SO, SECRETARY RICHIE WILL TAKE OVER FOR ME. HE GETS A GAVEL FOR ONE ITEM. HE'S GOING TO GAVEL TO THE HEAD. CAN I BEGIN? CAN WE START RIGHT HERE WITH US? YEAH. YOU HAVE TO WAIT, HAROLD. ALL RIGHT, ALL RIGHT.

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 24-17) in the Amount of $7,500.00 for the Advertising, Marketing and Promotion of the 2024 Parade of Lights]

NEXT, NEXT ITEM IS 20 4-1708. CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT. GRANT APPLICATION SUBMITTED BY THE MCKINNEY ROTARY FOUNDATION PC 24 DASH 17. THE AMOUNT OF $77,500 FOR THE ADVERTISING MARKETING AND PROMOTION FOR THE 2024 PARADE OF LIGHTS. ALL RIGHT, HAROLD, YOU'RE UP, THANK YOU VERY MUCH, MR. SECRETARY. MADAM PRESIDENT, MEMBERS OF THE BOARD.

I'M HAROLD MCLEOD. I'M THE INCOMING PRESIDENT FOR THE ROTARY CLUB AND OUTGOING PARADE CHAIR. BETTY AND BECKY ARE THE NEW HEAD ELFS. NOT ONLY IN HEIGHT BUT IN ENTHUSIASM. SO THRILLED WITH THAT AND IN KEEPING WITH THE THEME, JOY AND I ARE GRADUATES OF THE CLASS OF 2020, A LEADERSHIP. I WAS HOPING YOU WOULD ACKNOWLEDGE US. HAROLD, YOUR TIME IS UP, SIR.

YOUR TIME IS UP. THANK YOU VERY MUCH. IT'S GREAT. SO IT WON'T TAKE LONG. SO, ALSO, SO THIS IS GOING TO BE OUR 25TH YEAR. I CANNOT BELIEVE THAT WE'VE BEEN RUNNING THE PARADE FOR 25 YEARS.

WE COULDN'T HAVE DONE IT WITHOUT Y'ALL'S SUPPORT AS WELL AS THE SUPPORT OF OUR SPONSORS, WE'RE WE'RE WORKING HARD AT MAKING THIS THE BEST YEAR EVER. AND WE'RE COMING OFF PROBABLY ONE OF THE STRONGEST YEARS WE'VE EVER HAD, I'M GLAD TO KNOW THAT WE HAVE A TROLLEY NOW BECAUSE, ANDREW, I'M GOING TO PUT HIM IN THE PARADE AT SOME POINT WITH THE HAT, DRIVING THE TROLLEY AROUND. MAYBE WE CAN PUT SANTA ON THAT, A QUICK RECAP FOR 2024. OUR THEME WAS CHRISTMAS MOVIE MAGIC, WE HAD 105 FLOATS, WHICH IS THE LARGEST WE'VE EVER HAD. IT WAS SO LONG THAT THE TELL THE PARADE AND THE HEAD OF THE PARADE WERE EATING INTO EACH OTHER, WHICH CAUSED A LITTLE BIT OF PROBLEMS, PART OF THAT WAS BECAUSE WE HAD A CERTAIN POLITICIAN WHO WAS TAKING HIS TIME GOING AROUND THE ROUTE, BUT THAT'S FINE. WE'VE COACHED THEM. SO, ATTENDANCE, WE HAVEN'T SEEN THE FINAL NUMBERS, BUT WE'RE GUESSING IT WAS WELL ABOVE 30,000. THE REASON WHAT I'M BASING ON THAT IS PERSONAL OBSERVATION. WE HAD PEOPLE EIGHT, EIGHT DEEP IN PORTIONS OF THE PARADE, AND THAT'S UNUSUAL. I KNOW WE'RE DRAWING, PARADE FLOATS FROM AS FAR AWAY AS ANNA AND RICHARDSON AND GRAPEVINE. PEOPLE HEAR ABOUT THE PARADE. THEY WANT TO BE INVOLVED IN IT.

THEY WILL PAY THE FEE TO COME UP HERE, PARTICIPANTS WERE 1800 EASILY. AND WE DID SHOW A VERY NICE PROFIT THIS YEAR OF 12,000, THAT MONEY GOES DIRECTLY BACK INTO THE COMMUNITY. IT DOES NOT COME TO OUR CLUB. IT IS REINVESTED IN ORGANIZATIONS SUCH AS COMMUNITY LIFELINE CENTER, COMMUNITY GARDEN, KITCHEN, COMMUNITY HEALTH CLINIC. WE'VE JUST MADE A SIZABLE DONATION FOR A CAPITAL CAMPAIGN FOR DIRECTION 61 THREE. AND NOW THEY HELP THE FOSTER KIDS TRANSITIONING TO ADULTHOOD. SO YOUR SUPPORT AND THE SUPPORT OF OUR SPONSORS MAKES A HUGE IMPACT IN THE MCKINNEY COMMUNITY. AND WHAT WE'RE ABLE TO DO THROUGH OUR, OUR OWN, ROTARY FOUNDATION, MARKETING BUDGET. WE'VE KEPT IT AT 7500, AS WE HAVE FOR THE LAST FIVE YEARS THAT I'M AWARE OF, WE STILL CONTINUE TO PLAN TO SPEND 7500. WE FOUND THAT PEOPLE WILL WORK WITH US TO MAINTAIN OUR SOCIAL MEDIA AND ADVERTISING WITHIN THAT BUDGET. IF WE GO A LITTLE BIT OVER, WE HAVE WE HAVE OTHER RESOURCES IN ORDER TO COVER THAT FOR THIS COMING YEAR. WE ALREADY HAVE OUR LEAD SPONSOR IN PLACE. OUTSIDE OF MCDC, BUT, COMMERCIAL BANK OF TEXAS KCTCS, THEIR EXECUTIVE VICE PRESIDENT'S MEMBER OF OUR CLUB, AND THEY'VE SUPPORTED US FOR THIS WILL BE OUR THIRD YEAR. SO REALLY THAT REALLY MAKES A HUGE DIFFERENCE ON, ON, OUR FUNDRAISING EFFORTS AND SPONSORSHIP EFFORTS, QUICK RUNDOWN OF A BUDGET. IT'S VERY SIMILAR TO OUR PREVIOUS YEARS, AND WILL EASILY STAY WITHIN THAT. AND WITH THAT, DO WE HAVE ANY QUESTIONS? HOW WOULD YOU HOW MANY FLOWS DO YOU ANTICIPATE THIS YEAR? IS THAT THE 105 THAT WAS ON THE HIGH SIDE WE'VE BEEN DISCUSSIONS ON. SHOULD WE LIMIT IT DOWN TO AROUND 90? SOMEWHERE AROUND THAT. BUT PEOPLE ARE SO ENTHUSIASTIC ABOUT COMING IN.

YEAH. IT'S HARD TO SAY NO. BUT YEAH, WE WE'RE NOT GOING TO BE ABLE TO GO UP TOO MUCH FARTHER.

WE'RE ALSO WE HAD A LITTLE BIT OF A SNAFU, LAST YEAR I THOUGHT IT WAS IT WORKED OUT PERFECT BECAUSE OF THESE TWO YOUNG LADIES BEHIND ME. THEY DID THE WINE WALK, WHICH IS NOT A SNAFU.

THEY DID THE WINE WALK THE SAME DAY. THE GREAT THING ABOUT THAT IS THAT PEOPLE STAYED. I THINK PEOPLE SAID, HEY, WE'RE GOING TO GO EXPLORE DOWNTOWN, HAVE DINNER AND THEN WATCH THE PARADE. WELL,

[01:15:01]

SOME VERY EXCITED PEOPLE DECIDED TO TAKE OVER OUR STAGING AREA AS THEIR PARKING LOT. EVEN THOUGH WE HAD IT BLOCKED OFF, SO THAT'S FINE, WE LINED THEM UP ON THE STREETS, ALLEYWAYS, ALONG YOU KNOW, STATE HIGHWAY FIVE ALL OVER THE PLACE. GOT EVERYBODY THERE. WHAT WE'RE GOING TO DO, KNOWING THAT WE'RE GOING TO LOSE THAT LOCATION ANYWAY, DO THE CITY EXPANSION AND, WITH THE WITH THOSE LOTS WAS WE'RE GOING TO FOLLOW THE 4TH OF JULY PARADE AND DO IT IN FINCH PARK AND STADIUM THERE. I THINK THAT'LL BE A LOT MORE CONDUCIVE. SOME OF OUR OLDER MEMBERS REMEMBER WHEN WE WOULD JUST LINE THEM UP ON THE STREETS. SO WE'RE PRETTY FLEXIBLE. SO WHAT'S THE ENTRY COST ON ON A FLOAT FOR A BUSINESS COMMERCIAL BUSINESS. AND POLITICIANS? IT'S $150 FOR NOT FOR PROFITS. IT'S $90. AND FOR CARS IT'S $25. SO AND WHAT WE FIND IS A LOT OF LIKE, GIRL SCOUT, BOY SCOUT GROUPS, THEY'LL GET A PICKUP TRUCK, $25, AND THEY CAN COME IN AND WHAT WE ALSO FIND IS A LOT LIKE, SOME OF THE AREA SCHOOLS, THEY'LL THEY'LL JUST DO A SPONSORSHIP, MINIMUM SPONSORSHIP, $500 THAT GETS THEM AFLOAT, GET SOME ADVERTISING AND SOME OTHER STUFF. ARE YOU LOOKING TO. I'M TRYING TO THINK OF THE WORDS THAT I HAVE HERE, BUT. BUT SIPHON IT OFF IN SOME WAYS, LIKE THIS MANY TRUCKS, THIS MANY CORPORATIONS, THIS MANY WHATEVER. JUST BECAUSE I KNOW IT'S GROWING, RIGHT? YEAH, THAT'S. BOY, I WISH WE WERE THAT. WELL ORGANIZED. SO NO, ACTUALLY, YOU GET WHAT I HAVE FOUND DOING THIS FOR THREE YEARS. YOU GET A NICE COMBINATION WITHOUT A LOT OF PLANNING PEOPLE AND THE FLOATS VERY PEOPLE ARE VERY CREATIVE, AND WHAT THEY DO, H-E-B IS NOW EXTREMELY EXCITED. THEY'RE A NEW SPOT. WELL, THEY'RE A SPONSOR FOR THE THIRD YEAR IN THE ROW, THEY COME UP WITH REAL CREATIVE FLOATS, YOU DO GET, YOU DO GET A LOT OF CLASSIC CARS, BUT WE LIKE THOSE. AND SO IT'S USUALLY A PRETTY GOOD MIX. THE FLOATS THAT COME IN LATE, I MEAN, DO Y'ALL CHARGE THEM MORE? DO YOU HAVE, LIKE, AN ESCALATING. NO. AND THOSE POLITICIANS, MICHAEL JONES THAT HOLD UP THE PARADE, THE POLITICIANS, THEY'RE GREAT. CAN WE START CHARGING THEM AN EXTRA FEE A LATE FEE PER SE. YOU RUN BEHIND, WE CAN WORK IT OUT. NO, WE TRY TO GET PEOPLE EVEN. WE HAVE A CUT OFF DATE OF DECEMBER 1ST, BUT WE'RE FLEXIBLE ON THAT DATE, TOO, BECAUSE WE WANT WE WANT EVERYBODY INVOLVED AND EVERYBODY IN THE COMMUNITY IS VERY EXCITED ABOUT THIS PARADE. MORE QUESTIONS. AWESOME. THANK YOU. GREAT. THANK YOU.

SOUNDED LIKE YOU GUYS WERE HAVING TOO MUCH FUN IN HERE. THAT'S HAROLD MAN. COME ON. OKAY

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Repertory Theatre (PC 24-18) in the Amount of $14,265.00 for the Advertising, Marketing and Promotion of the 2024-2025 Show Season Including Multiple Performances of Five Unique Shows]

NEXT UP IS ITEM 24-1709. CONSIDER DISCUSS. PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY MCKINNEY REPERTORY THEATER IN THE AMOUNT OF $14,265 FOR ADVERTISING, MARKETING AND PROMOTION OF THE 20 2425 SHOW SEASON, INCLUDING MULTIPLE PERFORMANCES OF FIVE UNIQUE SHOWS. AND WE HAVE DAVINA GAZZO. STAMPFEL. YES, THANK YOU SO MUCH FOR THE INTRODUCTION. GOOD MORNING. YES CLASS OF 25. YES AS DAVID SAID, I'M DAVINA STAMPFEL AND I'M THE EXECUTIVE DIRECTOR OF MRT MCKINNEY REPERTORY THEATER, OR MRT, AS WE LIKE TO CALL IT, IS MCKINNEY'S NONPROFIT COMMUNITY THEATER. AND WE'RE LOCATED HERE IN DOWNTOWN MCKINNEY. WE WERE FIRST FORMED IN 2003, AND WE WERE THE FIRST TO PERFORM IN THE MCKINNEY PERFORMING ARTS CENTER WHEN IT WAS NEWLY RENOVATED IN 2006. WE PERFORMED TO KILL A MOCKINGBIRD IN CONJUNCTION WITH RITA MCKINNEY. OUR MAIN MISSION IS TO BUILD COMMUNITY THROUGH LIVE THEATER. WE DO THIS BY PRESENTING A FIVE SHOW SEASON ON THE MAIN STAGE OF THE PERFORMING ARTS CENTER, AND BY PRODUCING SPECIAL PROGRAMS FOR THE CULTURAL EDUCATION AND INSPIRATION OF OUR COMMUNITY. WE PRIDE OURSELVES ON FOSTERING A CREATIVE COMMUNITY HERE IN DOWNTOWN MCKINNEY, WHERE EVERYONE IS WELCOME, NO MATTER THEIR LEVEL OF EXPERIENCE, TO VOLUNTEER AND PARTICIPATE. WE'RE CURRENTLY IN THE MIDST OF OUR 20TH ANNIVERSARY, AND IT'S BEEN A RECORD BREAKING YEAR FOR US. WE'VE BEEN CELEBRATING IN A VARIETY OF WAYS, ONE OF WHICH HAS BEEN BY PARTNERING WITH KIM GUTHRIE, OUR LOCAL ARTIST HERE IN MCKINNEY, ON ALL OF OUR POSTER ARTWORK. AND YOU'LL SEE THAT THROUGHOUT OUR ADVERTISING. SO TO RECAP, OUR 2324 SEASON INCLUDED CLUE, OUR ANNUAL PRODUCTION OF A CHRISTMAS CAROL. THIS WAS OUR BEST ATTENDED SHOW EVER WITH 2023 PEOPLE ATTENDING. WE DID THE DIARY OF ANNE FRANK AND THIS WAS OUR FREE STUDENT

[01:20:06]

TICKET SHOW, WHICH WAS SPONSORED BY HEB. WE ALSO DID TWO EDUCATIONAL PROGRAMS IN CONJUNCTION WITH THE SHOW, ONE OF WHICH YOU HEARD ABOUT THAT WE PARTNERED WITH CHESTNUT SQUARE.

WE JUST FINISHED UP CATCH ME IF YOU CAN AND WE ARE CURRENTLY IN REHEARSALS FOR FOREVER PLAID.

THIS WILL BE OUR FIRST DESSERT THEATER WE'VE EVER DONE, AND IT WILL BE THE END OF OUR 20TH ANNIVERSARY SEASON. AND IT WILL BE A NIGHT OF SWEET HARMONIES AND DELICIOUS TREATS. SO I HOPE YOU CAN JOIN US FOR IT. NOW, AS I MENTIONED, WE'RE HAVING A RECORD BREAKING YEAR, OUR SHOW ATTENDANCE ON AVERAGE IS 174 TICKETS PER SHOW, AND WITH CHRISTMAS CAROL, WE HAD 224 TICKETS PER SHOW. LAST YEAR. WE AVERAGED 125 TICKETS PER SHOW, AND CHRISTMAS CAROL AVERAGED 214 PER SHOW. THIS IS AN INCREASE OF 28% OVERALL. AND FOR CHRISTMAS CAROL, WE'RE UP 4.5% NOW. OUR GOAL FOR THIS SEASON HAD BEEN 150 SEATS ON AVERAGE PER SHOW, AND WE HAVE BEATEN THAT, SO WE'RE VERY EXCITED ABOUT IT, MR. T SHOWS BRING THEATER GOERS TO DOWNTOWN MCKINNEY. OVER 56% OF OUR AUDIENCE IS COMING FROM SURROUNDING AREAS, ALL OF OUR THEATER GOERS COME BEFORE OR AFTER THE SHOWS. THEY HAVE LUNCH, DINNER, GRAB A DRINK, AND THE NICE THING IS, IS WE HAVE A SEASON PROGRAM THAT ADVERTISERS WILL PUT COUPONS THINGS IN. AND WE'VE HEARD FROM MANY OF OUR ADVERTISERS THAT THEY SEE COUPONS FROM OUR PROGRAMS MORE THAN ANY MEDIUM THAT THEY'VE ADVERTISED IN. SO THAT'S PRETTY EXCITING THAT PEOPLE ARE COMING BACK FOR OUR UPCOMING SEASON.

WE'RE GOING TO BE DOING THE GAME'S AFOOT, WHICH IS A SHERLOCK HOLMES MYSTERY. OUR ANNUAL PRODUCTION OF A CHRISTMAS CAROL, 12 ANGRY JURORS, WHICH WILL BE OUR STUDENT TICKET SHOW, DELIVER US FROM MAMA AND BAREFOOT IN THE PARK FOR OUR UPCOMING SEASON. OUR BUDGET FOR A FIVE SHOW SEASON IS $135,971. WE HAVE CONSERVATIVELY ESTIMATED THAT OUR TICKETS, CONCESSION SALES, GRANTS AND OTHER SOURCES OF INCOME WILL BRING IN $140,935, LEAVING US WITH A PROFIT OF 3975. THIS BUDGET INCLUDES OUR PROPOSED PROMOTIONAL GRANT REQUEST WITHOUT THESE FUNDS, WE WOULD NOT BE ABLE TO DO ANY PAID ADVERTISING FOR OUR UPCOMING SEASON, AND IT'S BEEN SO SUCCESSFUL FOR US THESE PAST TWO YEARS. WE AIM TO CONTINUE GROWING OUR AUDIENCE BY 20, AND WE WANT TO TARGET THEATER GOERS FROM AREAS SUCH AS SHERMAN, PRINCETON, RICHARDSON, PROSPER, AND DALLAS, AS WELL AS THE AREAS WE'VE ALREADY SEEN SUCCESS WITH SUCH AS MELISSA AND ANNA, WE ALSO WANT TO GROW OUR NAME RECOGNITION WITH CURRENT CITIZENS AND NEW CITIZENS WHO ARE COMING IN. AND OF COURSE, WE'RE GOING TO CONTINUE TARGETING SURROUNDING COMMUNITIES AS WELL. TO DO THIS, WE ARE ASKING FOR $14,265 TO ADVERTISE ALL FIVE SHOWS. THAT'S A FULL YEAR OF PROGRAMING, WHICH ROUGHLY ESTIMATES TO $2,853 PER SHOW RUN. WE PLAN ON DOING A MARKETING MIX OF SOME DIGITAL AND PRINT THAT WE HAVE SEEN SUCCESS WITH THIS PAST SEASON, SUCH AS META, WHICH THIS CLUE AD WE HAD A GREAT SUCCESS WITH. WE HAD WONDERFUL SUCCESS WITH COMMUNITY IMPACT FOR CHRISTMAS CAROL. WE DID BOTH PRINT AND DIGITAL AND THIS DIARY OF ANNE FRANK AD HAD OVER 42,000 IMPRESSIONS, WHICH WAS AMAZING FOR US, WE'RE GOING TO BE MOVING AWAY AND THESE ARE SOME EXAMPLES OF UNSUCCESSFUL ADS FOR US THAT WE WILL NOT BE DOING IN THE NEXT SEASON. MOVING FORWARD. WE WOULD LIKE TO TEST OUT SOME COMMUNITY IMPACT NEWSLETTER. WE'D LIKE TO DO SOME LOCAL PROFILE, DIGITAL AND EVENT IN ADDITION TO THESE.

IN ADDITION, WE ALSO DO A LOT OF FREE ADVERTISING. WE DO, COMMUNITY CALENDARS. WE SUBMIT TO BUBBLE LIFE, WE DO EXCHANGES WITH OTHER THEATERS AND WITH THE COMEDY ARENA AS WELL. I HOPE YOU WILL AGREE THAT AN INVESTMENT IN AN MRT IS VITAL TO OUR COMMUNITY, OUR OUR COMMUNITY.

THEATERS SUCH AS OURS ONLY ENRICH THE LIVES OF OUR CITIZENS, BUT ALSO HELP IN STIMULATES OUR ECONOMY AND IT HELPS OUR LOCAL BUSINESSES. FINALLY, I'D LIKE TO INVITE YOU TO OUR OUR OUR OUR GALA. BUT SINCE I'M OUT OF TIME, I'LL YOU'LL HAVE TO HAVE QUESTIONS ABOUT IT. ONE QUESTION. WHAT WERE YOU GOING TO SAY NEXT? I'D LIKE TO INVITE YOU TO SAVE THE DATE FOR OUR 20TH ANNIVERSARY GALA. IT'LL BE OUR FIRST EVER GALA, AND IT'S THE END OF OUR 20TH ANNIVERSARY CELEBRATIONS. IT'LL BE A ROARING GOOD TIME. SO I HOPE YOU ALL CAN ATTEND. THANK YOU SO MUCH. DO YOU HAVE ANY OTHER QUESTIONS? DO YOU HAVE A DATE FOR THE GALA? THE GALA IS 910. WE DO IT ON A TUESDAY BECAUSE A LOT OF OUR OUR PERFORMERS COME. WE DO AN AWARD CEREMONY. IT'S A WONDERFUL WAY TO GET TO KNOW ALL OF THE ACTORS AND THE VOLUNTEERS. AND WE HAVE OVER 400 VOLUNTEERS EVERY SEASON, AND WE GIVE THE AUDIENCE, WHEN YOU COME TO OUR SHOW, THEY VOTE ON BEST ACTOR FOR EVERY SHOW THEY GET TO VOTE ON BEST COSTUMES, THINGS LIKE THAT. AND SO IT'S REALLY A WONDERFUL WAY TO START OFF GETTING TO KNOW OUR THEATER BY COMING TO THE AWARDS CEREMONY, GETTING TO KNOW A LOT OF THE VOLUNTEERS. IT'S OUR AWARD

[01:25:01]

CEREMONIES ARE A LOT OF FUN. AND THEN AFTERWARDS WE'LL HAVE OUR ROARING 20S GALA, WHICH WILL BE A LOT OF FUN. SO I HAVE A QUESTION ABOUT PARTICIPATION. SO IS IT LIKE PRIMARILY ADULT? IS IT CHILDREN, YOUTH? IT'S EVERYONE. SO WE HAVE EVERYONE FROM SENIOR CITIZENS TO HIGH SCHOOL STUDENTS. A CHRISTMAS CAROL WE HAVE OUR YOUNGEST ACTOR. LAST YEAR HE WAS THREE AND A HALF WHO PLAYED TINY TIM. HE'S GOING TO BE COMING BACK AGAIN THIS YEAR. WE THINK WE'RE HOPING HE'LL AUDITION AGAIN, BUT WE HAVE ALL AGES, ANYONE. NO MATTER WHAT YOUR BACKGROUND IS.

WE HAD AN ACTOR WHO STARTED IN DIARY OF ANNE FRANK AND A BIT PART HE HAD ALWAYS WANTED TO TRY THEATER, NEVER DONE IT, AND HE ACTUALLY FELL IN LOVE WITH IT. HIS SECOND TIME HE AUDITIONED FOR CATCH ME IF YOU CAN, AND HE ENDED UP BEING A LEAD IN THAT, AND HE HAD NEVER BEEN ON STAGE IN THE PAST. AND I THINK ONE OF MY BEST MOMENTS THIS YEAR WAS WHEN HE CAME UP TO ME AND HE TOLD ME THAT, LIKE, THIS WAS HIS NEW PASSION AND HE FELT ALIVE IN A WAY THAT HE HADN'T FELT IN YEARS. AND HE'S AN OLDER GENTLEMAN, RETIRED. AND THAT'S WHY I'M SO PASSIONATE ABOUT COMMUNITY THEATER. SO DO YOU DO ANY TYPE OF CLINICS? SO WE DO NOT. WHAT WE DO IS WE HAVE AN INTERNSHIP PROGRAM. SO IF YOU WANT TO DO A TECHNICAL ROLE, IF YOU'RE LOOKING TO PRODUCE, IF YOU WANT TO DO STAGE MANAGING COSTUMING, WE HAVE AN INTERNSHIP PROGRAM TO WELCOME NEW PEOPLE IN. WE DO. USUALLY WE HAVE A VOLUNTEER COMMITTEE THAT REACHES OUT TO PEOPLE WHO WANT TO VOLUNTEER, AND ALL OF OUR PROGRAMS, AS WELL AS OUR ADVERTISING. WE ALWAYS HAVE SOMETHING ABOUT VOLUNTEERING AND A QR CODE TO SCAN, AND YOU ANSWER A FEW QUESTIONS LIKE, ARE YOU INTERESTED IN ACTING? ARE YOU INTERESTED IN ALL OF THE VARIETY OF WAYS, LIKE, ARE YOU A MUSICIAN? AND THEN OUR VOLUNTEER COMMITTEE REACHES OUT TO THEM, TALKS TO THEM ABOUT WHAT THEIR COMFORT LEVELS ARE, WHAT THEIR EXPERIENCE IS, BECAUSE SOME PEOPLE SAY THEY HAVEN'T HAD ANY EXPERIENCE, BUT THEN YOU FIND OUT LIKE, OH MY GOD, THEY'RE A SEAMSTRESS AND THEY'VE BEEN MAKING DRESSES FOR THE PAST 20 YEARS. AND YOU'RE LIKE, WELL, YOU COULD PROBABLY COSTUME YOUR OWN SHOW. BUT WE ALWAYS DO AN INTERNSHIP PROGRAM WITH ALL OF THOSE NEW PEOPLE WITH ACTING, WE ENCOURAGE PEOPLE TO COME TO AUDITIONS AND COLD READ, AND THEN A LOT OF THEM HAVE LEARNED ALONG THE WAY. BUT WE ALSO RECOMMEND OTHER PEOPLE WHO COACH. WE'VE RECOMMENDED COMEDY ARENAS, CLASSES FOR IMPROV, AS WELL AS SOME OTHER LOCAL AREAS FOR CLASSES. IT SOUNDS LIKE YOU PROBABLY DON'T HAVE ANY EQUITY CONTRACTS THAT YOU UTILIZE. WE DO NOT DO EQUITY. IN FACT, THIS PAST SEASON, SINCE WE'RE A COMMUNITY THEATER, WE WERE SUPPOSED TO BE DOING, STEEL MAGNOLIAS. AND BECAUSE THEATER ARLINGTON JUST WENT EQUITY LAST YEAR, THEY DECIDED TO DO THEATER . THEY DECIDED TO DO STEEL MAGNOLIAS ALSO. AND BECAUSE EQUITY TRUMPS COMMUNITY THEATER WITH PUBLISHERS, WE GOT OUR RIGHTS PULLED. SO THAT IS SOMETHING THAT WE'RE NOW DEALING WITH. NOW THAT WE HAVE AN EQUITY THEATER WITHIN A 60 MILE RADIUS OF US. SO, THESE ARE THE SHOWS THAT WE'RE PLANNING TO DO. WE HAVE ALL OF OUR RIGHTS SECURED. BUT IF AN EQUITY THEATER LIKE THEATER ARLINGTON DECIDES TO DO ONE OF THOSE SHOWS, THEN WE MIGHT HAVE TO PIVOT AGAIN. IS YOUR DESIRE TO MOVE TO BECOME AN EQUITY THEATER? OR SO MY GOAL FOR THE COMMUNITY THEATER IN MCKINNEY IS WE HAVE SO MUCH TALENT AND THERE IS SO MUCH CREATIVITY HERE THAT I THINK WE COULD BE A DESTINATION THEATER OUTSIDE OF DALLAS. LIKE, PEOPLE SHOULD BE COMING HERE TO HAVE A NIGHT, A WEEKEND AWAY, COME SPEND A NIGHT IN A HOTEL AND COME SEE OUR THEATER BECAUSE WE ARE AN AMAZING THEATER AND THERE'S NO REASON WHY PEOPLE SHOULDN'T BE COMING HERE JUST TO SEE OUR THEATER, WE ACTUALLY HAVE TWO COUPLES IN OKLAHOMA WHO. THEY CAME BECAUSE THEY HAD HEARD ABOUT THE FARNDALE AVENUE HOUSING ESTATE TOWNSWOMEN'S GUILD MURDER MYSTERY SHOW THAT WE DID TWO SEASONS AGO. I HATE THAT SHOW NAME. ANYHOW, THEY ARE FANS OF IT AND HAD SEEN IT IN LONDON AND THEY DECIDED TO COME DOWN FOR A WEEKEND TO SEE THE SHOW AND THEY WERE BLOWN AWAY.

AND THEY'RE NOW SEASON TICKET HOLDERS AND THEY COME TO FOUR SHOWS EVERY YEAR, AND THEY STAY AT THE GRAND HOTEL AND THEY MAKE IT A WEEKEND QUARTERLY FOR THEM. SO IT'S AWESOME. FOR CHRISTMAS CAROL, WE HAD 16 PEOPLE COME FROM OUT OF STATE WHO WERE COMING TO SEE FAMILY, AND THEY WERE LOOKING FOR THINGS TO DO BECAUSE THEY WERE COMING TO SEE LIKE OLDER RELATIVES, THINGS LIKE THAT. AND THEY BROUGHT ALL THEIR FRIENDS AND FAMILY. SO IT'S NICE THAT WE GET PEOPLE FROM OUT OF STATE TO A LOT OF OUR SHOWS. THIS IS THIS IS MY VENUE. SO I'M GONNA ASK A COUPLE QUESTIONS, ONE IS HOW MANY SEATS CAN YOU ACTUALLY HAVE IN THAT? IN THAT THE THEATER ITSELF SEATS 427. HOWEVER, WE ALWAYS HAVE TO BE CONSCIOUS OF SIGHTLINES. SO FOR DIARY OF ANNE FRANK, WE HAD SOME SIGHTLINE ISSUES, SO WE COULDN'T WE HAD TO TAKE HALF THE BALCONY OFF. SO WE TEND TO SELL OUT AT AROUND 225 250, DEPENDING ON THE SHOW. THEN DO YOU HAVE YOUR SEASON AGAIN ONE MORE TIME? SURE THAT YOU CAN GO BACK AND SO BECAUSE I'M CURIOUS. HERE WE GO. SO I KNOW YOU HAD, IN THIS 25TH, IN THIS 20TH ANNIVERSARY SEASON, YOU HAD SOME, SOME RECOGNIZABLE TITLES. SO OBVIOUSLY YOU HAD THE 150 YOU WERE LOOKING FOR AS FAR AS TICKET SALES REGULARLY WENT TO 174. AND A LOT OF THE FOLKS AND A LOT OF THE ONES THE CLUES AND THE CHRISTMAS CAROLS AND THE THINGS LIKE THAT, PEOPLE KNOW THOSE. SO YOU'VE GOT A COUPLE UP HERE. I KNOW THAT I DON'T KNOW IF MANY PEOPLE IN THE COMMUNITY WILL KNOW, AND I KNOW YOU'RE COMPETING WITH EQUITY STUFF AROUND US, WHICH ONES YOU CAN

[01:30:01]

ACTUALLY GRAB, DO YOU HAVE ANY SORT OF PLAN IN THE MARKETING TO HELP PEOPLE UNDERSTAND WHAT THESE SHOWS ARE, SO THAT THEY WILL BE MORE INCLINED TO MAYBE COME OUT AND CHECK THEM OUT, SINCE THEY DON'T, SINCE THEY DON'T POP ON THEM AND GO, OH, CLUE. YOU KNOW, THOSE KINDS OF THINGS. EXACTLY. SO I WAS REALLY WORRIED WITH FARNDALE AVENUE HOUSING ESTATES, TOWNS GUILD MURDER MYSTERY, BECAUSE I HAD NEVER HEARD OF THAT SHOW. MOST OF THE PEOPLE WHO I TALKED TO HAD NEVER HEARD ABOUT THAT SHOW. SO I WAS SO SCARED THAT THAT SHOW WAS GOING TO JUST COMPLETELY HAVE TEN PEOPLE IN THE AUDIENCE ON IT. AND SO WHAT WE DID IS WE ENDED UP DOING A LOT OF SOCIAL MEDIA WHERE WE HAD THE ACTORS BE IN CHARACTER, TALK ABOUT THE SHOW. THEY WERE THEY WERE EXPLAINING A LITTLE BIT ABOUT THE SHOW WITHIN A SHOW, BECAUSE THAT SHOW IS ACTUALLY ABOUT A, A, A HOUSING, BASICALLY AN HOS WOMEN'S GROUP WHO WAS RAISING MONEY FOR A NEW PLAYGROUND. AND THEY TRY TO PUT ON A SHOW AND THEY'RE NOT ACTORS , AND EVERYTHING THAT COULD GO WRONG DOES. SO AT FIRST, PEOPLE ARE LIKE, WELL, IS THIS ARE THEY JUST REALLY BAD? IS IT REALLY BAD? AND THEN THEY REALIZE, NO, THAT'S PART OF THE THING. THAT'S WHAT MAKES THIS SHOW FUNNY, IS THESE WOMEN CAN'T ACT AND THEY'RE ACTING LIKE THEY CAN'T ACT. SO I WAS WE DID A LOT TO PREPARE PEOPLE FOR THAT. SO WHEN THEY UNDERSTOOD, THEY KNEW WHAT THEY WERE BUYING TICKETS TO. AND WE DID A LOT OF STUFF ON CHARACTER. WE DID A LOT OF VIDEO ABOUT IT, AND I MADE SURE TO INCREASE THAT BUDGET VERSUS CHRISTMAS. CAROL, SO THE ONES THAT HAD MORE NAME RECOGNITION, WE ALWAYS TEND TO TRY TO DO A LITTLE LESS BUDGET. FOR EXAMPLE, STEEL MAGNOLIAS TICKETS FOR THAT, WE'RE GOING TO SELL THEMSELVES. SO THAT ONE, WHEN I HAD BUDGETED FOR THAT, I HAD USED LESS MONEY, WHEREAS WITH DIARY OF ANNE FRANK, THAT WAS GOING TO BE A LITTLE BIT MORE OF A HARDER TICKET SELL AS WELL. IT'S GOT NAME RECOGNITION, BUT IT'S ALSO AS MUCH AS IT'S A JOYOUS SHOW. WE HAD A LOT OF CONCERNS THAT PEOPLE DIDN'T WANT TO SEE SOMETHING DEPRESSING IN THE WINTER, EVEN THOUGH IT WAS A FREE STUDENT TICKET SHOW. BUT WE ACTUALLY DID VERY, VERY WELL WITH IT. SO WE DO TRY TO PLAY WITH THAT AND MAKE SURE THAT WE HAVE ENOUGH STORYTELLING OUT THERE SO THAT PEOPLE UNDERSTAND WHAT THEY'RE COMING TO SEE. AND THE REASON I ALWAYS SAY THE GAME'S AFOOT. IT'S A SHERLOCK HOLMES MURDER MYSTERY, IS BECAUSE THEN PEOPLE GO, OH, SHERLOCK HOLMES! WONDERFUL. I KNOW THAT. I WANT TO COME SEE IT, DELIVER US FROM MAMA IS ACTUALLY A JONES HOPE AND WOOTTON COMEDY, AND THEY ARE SOME OF THE GENIUSES BEHIND THE GOLDEN GIRLS. SO THEY'RE VERY WELL KNOWN WRITERS. AND AS SOON AS YOU START TALKING ABOUT THAT, PEOPLE GO, OH, I KNOW WHAT THIS IS GOING TO BE NOW. SO WE DO A LOT OF THAT IN OUR ADVERTISING.

GREAT. THANK YOU. I HAD A QUESTION ABOUT THE I MEAN, THE ADVERTISING IS PARTICULAR TO THE PERFORMANCES, BUT I DON'T THINK I'VE EVER SEEN AN ADVERTISEMENT FOR A CASTING CALL BECAUSE I WAS THINKING THE SAME THING. YOU KNOW, I KNOW PLENTY OF PEOPLE WHO WOULD BE INTERESTED IN AUDITIONING, BUT. SO HOW DO YOU MARKET THOSE? SO WE DO. WE GO TO ALL OF OUR THERE'S LOTS OF ONLINE GROUPS THAT WE POST TO. THERE'S SOMETHING CALLED BREAKS BREAK LEGS, DALLAS DFW. AND THAT'S WHERE YOU PUT ALL OF YOUR CASTING CALLS. AND THAT'S WHERE A LOT OF THE ACTORS GO. WE POST ON OUR WEBSITE, WE PUT IT IN OUR NEWSLETTER, AND THEN WE DO ALL THE COMMUNITY GROUPS AS WELL.

OKAY SO, CINDY, I GUESS IT'S A QUESTION FOR YOU. THE MARKETING FUNDS THAT WE'VE OFFERED IN THE PAST, THEY HAVE TO BE DEDICATED TO AN EVENT, IN THIS CASE A SHOW. THE MARKETING DOLLARS COULDN'T BE USED, SAY, TO LIKE HAVE A WIDER SPREAD OF, HEY, YOU KNOW, THERE'S A CASTING CALL AND THAT WOULD BE AN AD AND COMMUNITY IMPACT. YEAH. SO I WOULD LOVE TO USE THE USE IT TO BE ABLE TO ADVERTISE AUDITIONS. WE PUT THEM IN OUR PROGRAMS. THERE'S BEEN TIMES WHERE I'VE PUT A LITTLE SMALL BLURB ABOUT AUDITIONS AT THE BOTTOM OF ADS, BUT IF I COULD USE IT FOR THAT, IT WOULD BE GREAT BECAUSE I'D LOVE TO REACH MORE TALENT. WE ALWAYS ARE LOOKING FOR MORE TALENT. THAT'S FOR SURE. BUT YEAH, TICKET PRICES YOU HAVEN'T MENTIONED THAT. HOW MUCH? THE TICKET. SO OUR REGULAR SHOWS, OUR REGULAR SHOWS ARE 2450 FOR ADULTS. WE HAVE $21 FOR SENIORS AND $19 FOR STUDENTS FOR OUR MUSICALS, WHICH WE DO A MUSICAL EVERY OTHER YEAR BECAUSE THEY'RE VERY EXPENSIVE. WE CAN'T AFFORD TO DO A MUSICAL EVERY YEAR. THIS YEAR'S MUSICAL IS A LITTLE BIT MORE EXPENSIVE. TYPICALLY THEY'RE 2750 FOR A MUSICAL, BUT BECAUSE OF THE DESERT DESERT THEATER EXPERIENCE ON THE MAIN FLOOR, WHICH WILL LOOK MORE LIKE A JAZZ CLUB, THOSE TICKETS ARE 4750, BUT WE ALSO HAVE BALCONY TICKETS THAT WILL NOT HAVE THE DESERT THEATER THAT WILL BE 2750. AND THOSE HAVE, OF COURSE, SENIOR DISCOUNTS AND STUDENT DISCOUNTS AS WELL. THANK YOU.

THOSE DATES WERE JULY 26TH AND 27. THE OPENING WEEKEND IS JULY 26TH AND 27TH, AND THEN IT'LL ALSO BE AUGUST 2ND AND THIRD AND NINTH AND 10TH, IN FACT, WE'RE DOING A VIP OPENING NIGHT PARTY.

SO IF YOU BECOME A MEMBER OF MRT OR IF YOU'RE ONE OF OUR SPONSORS, WE INVITE YOU TO COME TO OUR OPENING NIGHT PARTY. AND THE PLAIDS ARE GOING TO BE DOING A PREVIEW SONG AND INTRODUCING THEMSELVES TO ALL OF THE PEOPLE AT THE PARTY. AND THE DIRECTOR WILL TALK A LITTLE BIT ABOUT THE SHOW AND WHY HE'S PASSIONATE ABOUT IT. SO IF YOU'RE AROUND OPENING NIGHT, I'D LOVE TO INVITE YOU GUYS TO COME. SO I'LL I'LL SEND AN EMAIL INVITES FOR THAT AS WELL, BECAUSE IT'S GOING TO BE A GREAT, GREAT TIME. AND QUESTION. SO 30% OR 28% INCREASE OVER PRIOR YEAR, AND THERE WAS PROMOTIONAL MONEY GRANT THAT WAS THAT WAS A PART OF THAT. BUT WHY, WHY WAS THERE SUCH A BIG

[01:35:02]

JUMP? WAS IT THE NAME RECOGNITION OF SOME OF THE SHOWS? I MEAN, WHY WAS IT SUCH A BIG JUMP? AND HOW DO WE REPEAT THAT THIS YEAR? SO FOR US, COMING OUT OF COVID, OUR FIRST YEAR OUT OF COVID, WE DID NOT KNOW ABOUT THE GRANT AND WE DIDN'T ASK FOR ANY MONEY. WE HAD AN AVERAGE OF I THINK IT WAS 54 PEOPLE IN OUR AUDIENCE RIGHT AFTER COVID, BECAUSE A LOT OF OUR CORE VOLUNTEERS HAD GONE ON TO DIFFERENT THINGS. WE HAD BEEN SHUTTERED FOR A YEAR. PEOPLE WERE SCARED TO COME BACK TO THE THEATER, AND THEN PEOPLE WERE NEW TO THIS COMMUNITY. WE HAD A TON OF GROWTH AND NO ONE KNEW WE EXISTED. SO THEN THE FOLLOWING YEAR, I CAME AND ASKED FOR THE GRANT, AND WE HAD A 158% RISE IN AUDIENCE, BECAUSE PEOPLE ARE STARTING TO BE LIKE, OH, WE'RE SEEING ADS. WE KNOW THERE'S A THEATER HERE. OH MY GOSH, I DIDN'T KNOW THERE'S A THEATER.

WE'RE ABLE TO BUILD ON THAT GROWTH. THERE'S SO MANY NEW PEOPLE COMING INTO THE AREA. I ALWAYS SAY WE'RE THE BEST KEPT SECRET IN MCKINNEY. THAT WE HAVE AN AMAZING COMMUNITY THEATER.

AND THEN PEOPLE ARE LIKE, OH MY GOD, I'VE LIVED HERE FOR 20 YEARS. I HAD NO IDEA WE HAD A COMMUNITY THEATER, AND YOU'VE BEEN HERE FOR 20 YEARS, SO WE'RE WORKING ON ALL OF THAT FOR NAME RECOGNITION. AND I THINK THIS GRANTS REALLY HELPED US. EVENTUALLY I'M HOPING WE'LL PLATEAU AND EVERYONE KNOWS WHO WE ARE. BUT RIGHT NOW, I DON'T SEE THAT WE'RE GOING TO BE PLATEAUING ANYTIME SOON BECAUSE THERE'S SO MUCH MORE CAPACITY THAT WE HAVE TO BUILD UPON. THE GREAT THING IS, IS WE HAVE SO MANY PEOPLE COMING FROM ALL OF THE SURROUNDING AREAS BECAUSE THEY'RE SEEING OUR ADS. THE NUT I HAVEN'T BEEN ABLE TO CRACK IS, HOW DO I GET THE OTHER PEOPLE ON THE OTHER SIDE OF 75 TO START COMING TO MY SHOWS? BECAUSE THAT'S THE ZIP CODES THAT I'M HAVING A HARD TIME WITH. AND FOR SOME REASON, ALL OF THE ADS ARE HITTING ALLEN, MELISSA, ANNA, PLANO, FRISCO. WE HAVE A TON OF AUDIENCE WHO COME FROM PLANO AND FRISCO TO COME SEE OUR SHOWS, BUT CRAIG RANCH, STONEBRIDGE, THOSE AREAS, I'M STILL HAVING A HARD TIME TRYING TO FIGURE OUT HOW TO REACH, AND I'VE BEEN WORKING WITH OUR MARKETING COMMITTEE TO TRY TO FIGURE OUT, WELL, HOW DO WE REACH THOSE PEOPLE LIKE THESE ADS ARE HITTING ALL OF THESE OTHER PLACES BECAUSE WE'RE SEEING THE ZIP CODES COMING IN WHEN THEY PURCHASE TICKETS AND THE SURVEYS THAT ARE COMING IN. AND THAT'S THE HARDEST NUT TO CRACK, IS HOW DO I GET THE FOLKS ON THOSE IN THOSE COMMUNITIES WITHIN OUR CITY TO KNOW, HEY, WE HAVE A COMMUNITY THEATER. COME. COME HERE. DON'T YOU CAN GO TO DALLAS AND YOU CAN SPEND $180 FOR TICKETS, OR YOU CAN COME SEE A GREAT SHOW HERE AND STILL HAVE MONEY TO HAVE A WONDERFUL DINNER AT HARVEST OR RICK'S, AND THEN COME SEE A SHOW. AND FOR THE COST OF ONE TICKET, YOU CAN BE A SEASON TICKET MEMBER LIKE SO LIKE WE'RE REALLY WORKING HARD TO FIGURE OUT HOW TO GET PEOPLE ON THE OTHER SIDE OF MCKINNEY.

THAT'S NOT HERE WITHIN THE HISTORIC DISTRICT TO REALIZE, HEY, WE HAVE A COMMUNITY THEATER, AND THEY'RE AMAZING. THANK YOU. THANK YOU VERY MUCH, DAVINA. THANK YOU. THANKS UP

[Consider/Discuss Promotional and Community Event Grant Application Submitted by The Warrior’s Keep (PC 24-19) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2024 Veterans Day Event at TUPPS Brewery]

NEXT IS ITEM 24-1710. CONSIDER DISCUSS PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY THE WARRIORS. KEEP PC 24-19. IN THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2024 VETERANS DAY EVENT AT TUPPS BREWERY. AND WE HAVE, MATT THOMAS. GENTLEMEN, IS THIS THING ON IT? EVERYBODY HEAR ME? OKAY, SO GOOD MORNING TO THE MCDC BOARD AND ALL OF THE ATTENDEES. THANKS SO MUCH FOR HAVING US HERE, MY NAME IS MATT THOMAS. I AM THE BOARD PRESIDENT, AND I HAVE WITH ME MARK SANDERSON, OUR DIRECTOR OF OPERATIONS, WHO I CALL REALLY THE ENGINE OF THE ORGANIZATION, YOU KNOW, WE'RE REALLY GRATEFUL TO BE A PART OF A COMMUNITY AND A CITY THAT SUPPORTS ITS VETERANS, SO IF YOU HAVE NEVER HEARD OF US AND YOU PROBABLY WONDER WHO WE ARE, WE'RE A NONPROFIT GROUP OF VETERANS THAT BELIEVE IN THE HEALING POWER OF THE OUTDOORS, OUR CORE PROGRAM IS CALLED OUTDOOR ADVENTURE THERAPY FOR HEROES, YOU KNOW, WHICH FUNDAMENTALLY IS ABOUT TAKING VETERANS ON EXPEDITIONS A LOT OF TIMES SUMMITING MOUNTAIN PEAKS. AND THAT SOUNDS PROBABLY MORE INTENSE THAN THAN IT REALLY IS. BUT, WE'VE BEEN BASED IN MCKINNEY SINCE 2016, OUR FOUNDER WAS CODY HARDIN, WHO, WAS BORN AND RAISED IN MCKINNEY. AND SINCE OUR FOUNDING, WE'VE HAD A REALLY LARGE IMPACT. WE'VE SERVED OVER A THOUSAND VETERANS THROUGH EXPEDITIONS, THROUGH EVENTS, THROUGH CERTIFICATIONS AND A LOT OF OUR PROGRAMS HAVE HELPED VETERANS DEAL WITH A RANGE OF TRAUMA AND A RANGE OF ISSUES LIKE DEPRESSION, LONELINESS, ANXIETY, AND YOU KNOW, HELP THEM REESTABLISH THAT CAMARADERIE THAT, THAT THEY LOSE WHEN THEY TRANSITION OUT OF THE MILITARY AND INTO CIVILIAN LIFE.

WE'RE ALSO VERY ACTIVE HERE IN THE COMMUNITY, WE VOLUNTEER WITH A LOT OF DIFFERENT ORGANIZATIONS

[01:40:01]

AND A LOT OF EVENTS. WE DO WE PROVIDE A LOT OF VOLUNTEERS TO SBG HOSPITALITY. WE PROVIDE, VOLUNTEERS TO FIELDS OF FIDELIS. THE WE VOLUNTEERED WITH THE COLLIN COUNTY ROTARY CLUB. YOU KNOW, WE'VE DONE A LOT HERE IN THE COMMUNITY AS WELL FOR THE PAST FIVE YEARS, WE'VE HOSTED A VETERANS DAY CELEBRATION, AND FUNDRAISER, LAST SEVERAL YEARS IN CONJUNCTION WITH, WITH TUPPS BREWERY ANNUALLY. THIS IS OUR MOST CRITICAL FUNDRAISER. EVERY YEAR IT ACCOUNTS FOR ABOUT 40% OF THE INCOME. WE NEED TO OPERATE, WE HAVE A VERY MODEST OPERATING BUDGET, AND WE HAVE A VERY SKELETON CREW, WE'RE ALL VOLUNTEER ORGANIZATION. WE HAVE NO PAID, NO PAID EMPLOYEES, NO PAID STAFF, AND, SO ALL OF THE MONEY THAT WE BRING IN GOES RIGHT BACK INTO OUR PROGRAMS, GOES RIGHT BACK TO VETERANS, AT THIS EVENT, WE'VE GOTTEN A LOT OF SUPPORT FROM THE LOCAL COMMUNITY AND EVEN MALY AND THE MAYOR, MAINLY COMES OUT AND SINGS THE NATIONAL ANTHEM. THE MAYOR DOES THE KEG TAPPING CEREMONY OF OUR OUR LIMITED EDITION WARRIORS KEEP TRAILHEAD, BEER THAT TUPPS VERY GRACIOUSLY BREWS FOR US, MATT HAMILTON COMES OUT EVERY YEAR AND IS OUR AUCTIONEER AND THAT IS JUST A BLAST AND A REALLY GOOD TIME. HE'S REALLY GOOD AT IT. I WAS REALLY SURPRISED, WE GET, WELL, NOT SURPRISINGLY, SKILL, BUT JUST SURPRISED THAT, YOU KNOW, HE JUST HAS THIS SKILL THAT, YOU KNOW, I DIDN'T KNOW ABOUT, WHICH IS AUCTIONEERING. I CAN'T AUCTIONEER. SO I CAN BARELY TALK NOW, BUT, BUT, YOU KNOW, WE ATTRACT, ROUGHLY, YOU KNOW, 2 TO 300 ATTENDEES AT THIS EVENT. AND THE WAY WE'VE PROMOTED THIS EVENT IN THE PAST IS PURE GRASSROOTS, LIKE SOCIAL MEDIA CAMPAIGN. WE'VE NEVER SPENT ANY MONEY ON ADVERTISING BEFORE. AND I DIDN'T EVEN KNOW ABOUT THIS GRANT UNTIL, AFTER THE DEADLINE LAST YEAR, AND, YOU KNOW, WE JUST GOT TO THINKING THAT THAT WITH THE OPENING OF THE NEW TUPPS FACILITY AND IT BEING A MUCH LARGER CAPACITY VENUE, WE HAVE AN OPPORTUNITY HERE TO HOST THE LARGEST VETERANS DAY EVENT YET. AND, YOU KNOW, WE THINK THAT YOU KNOW, OBVIOUSLY WITH WITH ACTUAL PROMOTION AND ADVERTISING BUDGET, YOU KNOW, WE COULD QUADRUPLE THE SIZE OF OUR ATTENDANCE AT THIS EVENT AND WHAT WE WOULD LIKE TO DO IS, YOU KNOW, GO A STEP FURTHER AND WE'D LIKE TO BRAND AND PROMOTE THIS EVENT AS THE NORTH TEXAS VETERANS DAY CELEBRATION, THERE'S NO EVENT, I THINK, LIKE THAT IN NORTH TEXAS. THERE'S A LOT OF DIFFERENT VETERANS DAY EVENTS, BUT I DON'T THINK THERE IS SOMETHING CALLED LIKE THE NORTH TEXAS VETERANS DAY CELEBRATION. AND WE WANT THAT HOSTED HERE IN THE CITY OF MCKINNEY, A COMMUNITY THAT THAT SUPPORTS ITS MILITARY AND VETERANS. AND FIRST RESPONDERS, SO I THINK THAT'S A REALLY BIG OPPORTUNITY TO CALL THIS, YOU KNOW, POTENTIALLY THE FIRST ANNUAL VETERANS DAY CELEBRATION. YOUR TIMER WAS A BIT SHORT. SO GO AHEAD. OKAY. YEAH. NO, I APPRECIATE THAT. USED TO GOING OVER IT. I YOU KNOW, I HAVE A HARD TIME SAYING ANYTHING IN UNDER FIVE MINUTES, BUT, SO, YOU KNOW, WE'RE JUST ABOUT WRAPPED UP THOUGH, SO, YOU KNOW, OUR MARKETING PLANS. THIS IS OUR FIRST TIME DOING THIS, OUR MARKETING PLAN IS PRETTY HIGH LEVEL. THESE ARE SOME SAMPLE SOCIAL MEDIA ADS FROM LAST YEAR, WE REALLY WANT TO CAST A WIDE NET BECAUSE THIS IS A FAMILY FRIENDLY EVENT. IT'S YOU KNOW, EVERYBODY'S INVITED. BUT WE WILL, YOU KNOW, COME UP WITH SOME ADS THAT ARE MORE TARGETED AT MAYBE JUST VETERANS, MAYBE JUST AT FAMILIES. AND WE'D LIKE OUR REACH TO BE THE ENTIRE DFW METROPLEX TO TRY TO DRAW PEOPLE UP HERE FOR THIS EVENT. TUPPS. AND THE GREAT WEATHER THAT WE HAVE IN NOVEMBER, I THINK, IS, IS THAT NEW LOCATION? IT'S GOING TO BE GREAT. YOU KNOW, WE'RE LOOKING AT A MARKETING MIX OF SOCIAL MEDIA ADS. WE'D LIKE TO PUT SOME ADS IN THE PAPER. WE'D LIKE TO WORK WITH, VISIT MCKINNEY. WE'D LIKE TO WORK WITH IMPACT, THE IMPACT PUBLICATION.

YOU KNOW, MAYBE SOME OF THE BIGGER NEWSPAPERS TO PUT SOME ADS, AND WE'D ALSO LIKE TO ENGAGE WITH A LOCAL, MAYBE MCKINNEY, SMALLER MCKINNEY BASED ADVERTISING AGENCY TO HELP US WITH WITH DEVELOPING THAT CAMPAIGN. WE STILL THINK THERE'S A LOT OF TIME. WE'RE ONLY IN JUNE. THIS EVENTS IN NOVEMBER, AND, YOU KNOW, WE'RE ALSO HAVING TALKS ABOUT, YOU KNOW, MAYBE REACHING OUT TO SBG HOSPITALITY TO HELP US RUN THIS EVENT, TO REALLY AMPLIFY IT AND MAKE IT BIGGER, YOU KNOW, WITH THAT, I SAY THANK YOU VERY MUCH, YOU KNOW, THE ASK IS THAT YOU CONSIDER US AND MAXIMIZE THE GRANT OFFERINGS THAT WE CAN MAXIMIZE OUR PROMOTIONAL STRATEGY. AND, YOU KNOW, I'M PRETTY SURE WE'LL BE HERE NEXT YEAR TELLING YOU HOW SUCCESSFUL

[01:45:06]

THIS EVENT WAS. QUESTIONS, A COUPLE FOR YOU, BRANCH AND MILITARY. YOU GUYS ARE IN. WE WERE BOTH IN THE ARMY. BOTH ARMY INFANTRY, ACTUALLY. SORRY ABOUT THAT. NAVY HERE. SO YEAH. NO, I WAS THERE. I WAS THERE LAST YEAR, I WAS THERE, I WAS THERE LAST YEAR. YEAH. YEAH, YEAH, WE'VE HAD EVERY BRANCH IN OUR PROGRAM. AND THE QUESTION FOR YOU, HOW COME YOU GUYS DO NOT WORK WITH THE TEXANS VETERANS NETWORK, YOU TALKED ABOUT GUS GANAKAS AND THAT ORGANIZATION.

IT'S SO FUNNY THAT YOU SAY THAT. I JUST SENT MARC A TEXT MESSAGE THE OTHER DAY THAT I'M GOING TO GET US SIGNED UP WITH TEXAS VETERANS NETWORK AND COMBINED ARMS TO EXPAND OUR REACH AND ALSO OPEN UP OUR RECRUITING PIPELINE A LITTLE MORE. PERFECT. YEAH, BECAUSE I ACTUALLY HAD CONVERSATIONS. HE'S A GOOD FRIEND OF MINE, AND HE AND I WAS TALKING LAST WEEK AND HE HAD NO IDEA ABOUT YOU GUYS. I WAS LIKE, YOU GOT TO FIND OUT. LET ME GIVE ME SOME INFORMATION ON YOU KNOW, GUS IS ONE OF THOSE GUYS THAT'S EVERYBODY KNOWS HIM AND HE'S GOT A LOT IN HIS HEAD AND HE'S HIGH ENERGY. HE. HE AND I HAVE SPOKEN BEFORE. HE'S ACTUALLY BEEN. HE SPOKE FOR OUR 911 EVENT LAST YEAR, I BELIEVE. SO, YEAH. YEAH. PERFECT. OKAY. AWESOME. GUS IS ALSO CLASS OF 2019. THAT'S WHY I DON'T SEE THE PROBLEM. NO I'M THINKING ABOUT SIGNING UP FOR THAT LEADERSHIP PROGRAM. YOU SHOULD FOR SURE. ADDITIONAL QUESTIONS. SO I NOTICE IN YOUR APPLICATION PACKET, I BELIEVE THAT TICKETS TO THIS EVENT ARE FREE, LIKE IT'S OPEN TO THE PUBLIC. BUT THEN THERE'S SPONSORSHIPS. SO HELP ME UNDERSTAND HOW A FUNDRAISER WITHOUT THAT. AGAIN, THIS IS A LITTLE BIT OF BUILDING THE PLANE AS IT'S GOING OFF THE RUNWAY. BUT THAT WAS WHAT WE'VE DONE IN THE PAST BECAUSE WE'VE HAD SUCH A SKELETON CREW KIND OF RUN THIS EVENT THAT IT WAS HARD TO KIND OF MANAGE THE DOOR AND MANAGE TICKETS AND MANAGE THAT. LAST YEAR. WE JUST DID. MOST OF OUR INCOME WAS BASED ON SPONSORSHIPS, AND WE DECIDED NOT TO DEAL WITH TICKETS, AND WE JUST MADE IT, MADE IT FREE. IN THE PAST, WE HAVE SOLD TICKETS, BUT I THINK WE'VE CHANGED OUR MINDS BASED ON FEEDBACK THAT WE'VE GOTTEN FROM, YOU KNOW, KEITH AT TUFTS AND HOW WE COULD RUN THESE EVENTS. AND I THINK WE ARE GOING TO SELL TICKETS FOR THIS EVENT. IN ADDITION TO SPONSORSHIPS. AND DO YOU KNOW WHAT YOUR TICKET PRICES ARE GOING TO BE? YEAH. YOU KNOW, IT'S REALLY GOING TO BE DRIVEN LIKE THE BIG COST. THERE IS GOING TO BE THE FOOD, YOU KNOW, FOR THE TICKET. THAT'S, THAT'S REALLY KIND OF WHAT YOU'RE GETTING. AND MAYBE A LITTLE BIT OF SWAG. BUT YOU KNOW, WE'RE LOOKING ANYWHERE BETWEEN PROBABLY 30 AND $50, AND WE'D PROBABLY DO SOMETHING LIKE IF YOU'RE A VETERAN, BRING ID OR BRING SOME PROOF AND YOU'LL GET 50% OFF. AND TO KIND OF TARGET TARGET VETERANS. SO THIS IS YOUR FIRST TIME. SO I JUST WANT TO MAKE SURE THAT YOU'RE AWARE THAT WE HAVE A LIMITATION ON THE, MAXIMUM TICKET PRICE FOR EVENTS LIKE THERE HAS TO BE AT LEAST A CATEGORY OF TICKETS THAT IS UNDER $35, 35 OR LESS, 35 OR YEAH, UNDER 30. THERE HAS TO BE AT LEAST A CATEGORY OF TICKET THAT IS UNDER $35. OKAY, THERE CAN BE OTHER CATEGORIES THAT ARE MORE EXPENSIVE. YOU KNOW, VIP PASSES OR WHATEVER. BUT YEAH, YOU HAVE TO KEEP AT LEAST SOME TICKET UNDER 30. YEAH. NO, THAT'S THAT'S PERFECTLY FINE.

AND, YOU KNOW, WE DIDN'T LOOK AT THE TICKET SALES AS BEING KIND OF THE BIG INCOME DRIVER FOR US.

IT'S REALLY THE SPONSORSHIPS AND THE AUCTION, YOU KNOW, WHERE WE RAISE THE MOST MONEY, SO THE TICKET PRICES ARE REALLY JUST TO COVER EXPENSES. SO I DON'T THINK THAT'LL BE A PROBLEM. OKAY. AND SO THE EVENT IS GOING TO BE INSIDE, LIKE THE TAP ROOM AT TUFTS, OR IS IT GOING TO BE.

YEAH. WE THINK IT'S GOING TO PROBABLY BE A COMBINATION, YOU KNOW WE'RE TRYING TO FIGURE OUT HOW WE CAN FLOW TRAFFIC AT THE, AT THE NEW SITE, AND JUST TO BE CLEAR, ON THE DATE, WE WERE GOING TO DO IT ON NOVEMBER 9TH, NOT ACTUAL VETERANS DAY SINCE VETERANS DAY FALLS ON A MONDAY AND THE TOWN IS SLEEPY ON MONDAYS. SO, NOVEMBER 9TH WOULD BE A SATURDAY THAT WE'D HAVE THIS EVENT. GREAT. ADDITIONAL QUESTIONS. I HAVE ONE. SO IN THE WORK THAT YOU'RE DOING, WHAT TYPES OF RESULTS HAVE YOU SEEN? DO YOU HAVE SOMETHING SPECIFIC THAT YOU CAN COMMUNICATE? I'LL USE AN EXAMPLE. WE JUST TOOK, 13 VETERANS UP TO MOUNT WHEELER, WHICH IS THE HIGHEST POINT IN NEW MEXICO. WE TOOK A 71 YEAR OLD VETERAN ON THAT TRIP, AND TO BE HONEST, HE WAS SUFFERING THE ENTIRE WAY. HE HAD BACK PROBLEMS, LEG PROBLEMS. HE HAD BEEN SHOT PREVIOUSLY. SO HE HAD A LOT OF REASONS TO NOT BE HAPPY ABOUT THE PHYSICAL EXERTION. BUT, YOU KNOW, THROUGH THE CAMARADERIE AND THE TEAMWORK BUILDING THAT WE DO, HE CAME DOWN THE MOUNTAIN, LAST MAN OFF THE MOUNTAIN WITH A HUGE SMILE, AND HE WAS SUPER POSITIVE. SO THERE IS A DIRECT VALUE IN OVERCOMING A HARD OBSTACLE THAT A LOT OF PEOPLE GET. BUT LARGER THAN THAT, IT'S ABOUT BUILDING THE COMMUNITY. SO WE INTEGRATE THEM INTO THE COMMUNITY OF VETERANS THAT WE'VE ALREADY ESTABLISHED, WHEN WE DO A TRIP LIKE THIS, WE USUALLY TRY TO DO ABOUT A THIRD OF THE TRIP, IF NOT MORE. IS PROGRAM ALUMNI. IT SHOWS THAT PEOPLE WANT TO COME BACK TO OUR TRIP, AND THAT

[01:50:01]

HELPS. LIKE WITH THE GENERAL FLOW OF THE TEAMWORK BUILDING AND STUFF LIKE THAT, THAT WE DO.

SO WE'RE WORKING ON LIKE RECORDING THE IMPACT A LITTLE BETTER. BUT FROM MY PERSPECTIVE, WHO'S BEEN ON EVERY SINGLE TRIP, LIKE JUST LIKE THIS, YOU SEE A BUNCH OF BEARDED GUYS. I'M ONE OF THEM. AND, YOU KNOW, THEY'RE ALL SMILING. IT'S NOT JUST GUYS. WE HAVE PEOPLE FROM, YOU KNOW, ALL WALKS OF LIFE THAT COME TO OUR PROGRAMS, BUT IT CONTINUALLY SHOWS POSITIVE IMPACT ON THE GROUPS. AND I CERTAINLY CAN APPRECIATE THE IMPACT THAT THIS COULD HAVE. SO WITH MARKETING, I WOULD LIKE TO SEE, SOME EMPHASIS ON THAT SUCCESS STORIES, HOW YOU MEASURE THE SUCCESS, HOW IT'S BENEFITING. YEAH YEAH, IT'S VERY QUALITATIVE AND SUBJECTIVE TO SOME DEGREE, BUT IT'S FUNNY BECAUSE MARK AND I HAVE BEEN TALKING ABOUT, DOING SOMETHING CALLED WARRIOR STORIES WHERE WE WILL DO SHORT INTERVIEWS WITH PEOPLE THAT HAVE BEEN THROUGH OUR PROGRAM AND THEN, YOU KNOW, POSTING THOSE ONLINE AND, AND KIND OF TELLING THE IMPACT, YOU KNOW, QUALITATIVELY, I HAVE A SON WHO'S MILITARY. WHAT'S THAT? NOW? I HAVE A SON WHO'S MILITARY. SO AWESOME. THANK YOU FOR YOUR SERVICE. THANK YOU FOR YOURS. SO I CAN KIND OF, GRASP A LITTLE BIT AS I'M LEARNING THIS WORLD. SO APPRECIATE YOU. THANK YOU. SO JUST JUST ONE COMMENT, A LITTLE BIT OF FOLLOW UP. THE AS YOU'RE BUILDING THIS EVENT AND, YOU KNOW, CONTINUING TO GROW IT. SO TARGET NUMBER OF ATTENDEES IS 500 ACCORDING TO THE APPLICATION. SO THAT IS THAT ACCURATE. YEAH. AND THAT WAS MODEST. YOU KNOW WE DIDN'T WANT TO PUT SOMETHING THAT WE COULDN'T ACHIEVE. WE KNOW AT A MINIMUM WE COULD ACHIEVE THAT. BUT I THINK, YOU KNOW, AT THIS POINT, AS WE'VE BEEN PLANNING IT FOR THE LAST COUPLE OF MONTHS, I THINK WE'RE PROBABLY LOOKING AT CLOSER TO 1000. OKAY. SO THOUSAND IS A MUCH BETTER NUMBER. YEAH. RIGHT. BECAUSE WHEN WE'RE TALKING ABOUT A $15,000 PROMOTIONAL GRANT FOR ONLY 500 PEOPLE, WHICH IS AN INCREMENTAL INCREASE OVER LAST YEAR OF MAYBE 1 OR 200, RIGHT? THAT'S A IT'S AN EXPENSIVE. YOU'RE GOING TO HAVE TO DO THAT TO BUILD. BUT WE WANT TO GET IT TO THE POINT WHERE IT IS A MORE EFFICIENT ADVERTISING TO NUMBER OF NEW ATTENDEES. AND NUMBER OF ATTENDEES THAT THAT ARE, THAT ARE THERE. SO THOUSAND SOUNDS WAY BETTER. YEAH, YEAH. AND AGAIN, I THINK FOR THE PURPOSES OF THE APPLICATION, I DON'T THINK WE WANTED TO PUT IN SOMETHING THAT WE DIDN'T THINK WE COULD ACHIEVE. BUT I THINK A THOUSAND, BASED ON THE CONVERSATIONS THAT WE'VE BEEN HAVING FOR HOW WE'RE GOING TO PLAN THIS IS PROBABLY MORE THAN DOABLE. SO YEAH. THANK YOU. ONE QUESTION. ARE YOU. I'M SORRY.

GOOD. OKAY, SO IN TERMS OF THIS BEING MORE OF A COMMUNITY EVENT PERHAPS, THAN IT'S BEEN IN THE PAST, LIKE THE NORTH TEXAS CELEBRATION, WHAT SORT OF ACTIVITIES WOULD THERE BE FOR KIDS OR WHAT WOULD ENTICE SOMEBODY WHO'S MAYBE NOT A MILITARY FAMILY? THEY JUST WANT TO COME OUT AND SUPPORT, BUT WHY WOULD THEY COME? GREAT. GREAT QUESTION, ONE OF OUR STRATEGIES FOR THIS EVENT IS TO TURN IT INTO MORE OF A CONCERT. SO IN THE PAST, WE'VE JUST HAD LIKE THE KEVIN DEAL BAND COME AND JUST PLAY MUSIC. WE'RE ACTUALLY PLANNING TO HAVE MULTIPLE BANDS THERE. SO, YOU KNOW, WE'RE GOING TO PROMOTE IT AND MARKET IT AS MORE OF A CONCERT TYPE EVENT, YOU KNOW, WITH FAMILY FRIENDLY MUSIC, OF COURSE, YOU KNOW, WE'VE ALSO BEEN IN TALKS WITH, YOU KNOW, KEITH AT TUFTS ON, YOU KNOW, THERE IS A THERE'S KIND OF A KIDS AREA ON THE, ON THE GROUNDS THAT THEY COULD KIND OF GO AND PLAY AND, YOU KNOW, WE COULD HAVE SOME VENDORS AND SOME SOME ACTIVITIES OVER THERE, YOU KNOW, THAT ARE KID FRIENDLY. SO THIS IS ENVISIONED TO BE A DAYTIME EVENT OR AN EVENING. WE'RE PROBABLY LOOKING BETWEEN, YOU KNOW, MAYBE FIVE AND 9 OR 6 AND TEN, YOU KNOW, SOMEWHERE, SOMEWHERE IN THAT, IN THAT WINDOW. YEAH. SO IT WOULD BE EARLY EVENING INTO LATER EVENING . THANK YOU. ANY ADDITIONAL QUESTIONS? OKAY. THANK YOU VERY

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 24-20) in the Amount of $6,800.00 for the Advertising, Marketing and Promotion of the 2024-2025 Season]

MUCH, GENTLEMEN. THANK YOU FOR YOUR TIME. ALL RIGHT. NEXT UP IS 24-1711. CONSIDER DISCUSSED.

PROMOTIONAL AND COMMITTEE COMMUNITY EVENT GRANT APPLICATIONS SUBMITTED BY THE ART CLUB OF MCKINNEY, PC 20 4-20. IN THE AMOUNT OF $6,800 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 20 2425 SEASON. AND WE HAVE CATHERINE EICHEL E CLAY E CLAY. ALL RIGHT, IT HAPPENS ALL THE TIME. THANK YOU. GOOD MORNING. MY NAME IS CATHERINE E CLAY. I'M PRESIDENT OF THE ART CLUB OF MCKINNEY. I HAVE BEEN IN THIS POSITION FOR A YEAR. YOU MAY HAVE KNOWN MY PREDECESSOR, BETH MORTENSON, WHO PASSED AWAY UNEXPECTEDLY THIS PAST YEAR, I AM REQUESTING FUNDING AGAIN FOR THE EVENTS THAT WE HOLD. JUST LIKE LAST YEAR. AND JUST TO SEE YOU HAVE AN IDEA OF WHAT THE ART CLUB OF MCKINNEY IS. WE WERE FOUNDED IN 1914. I LOVE TO SAY WE'RE THE OLDEST ART CLUB IN TEXAS, IT'S KIND OF OUR TAGLINE, A NONPROFIT. WE HAVE ABOUT 133 MEMBERS. OUR MEMBERSHIP IS PRETTY DIVERSE IN TERMS OF TYPES OF ARTISTS. IT'S ALL VOLUNTEER.

[01:55:08]

WE HAVE NO PAID PEOPLE, AND WE HAVE ABOUT 11 BOARD MEMBERS AND 12 CHAIRS. OUR MEETINGS OCCUR DURING THE DAY. ONCE A MONTH. WE WORK WITH A LOT OF PARTNERS IN THE COMMUNITY, AND WE'VE ADDED TO THIS PAST YEAR, WHICH IS THE MASTER GARDENERS AND ALSO THE MCKINNEY LIBRARY, WE LOVE PARTNERING AND COLLABORATING WITH OUR OTHER ORGANIZATIONS IN THE COMMUNITY. THIS IS AN OVERVIEW OF GROWTH FROM THIS PAST YEAR TO THIS YEAR, 2023 TO 2024, WE HAD 110 MEMBERS. WE'VE GROWN BY GAINING 23 MEMBERS. WE DID NOT HAVE AN INSTAGRAM ACCOUNT LAST YEAR. WE ADDED IT IN JANUARY, AND WE HAVE A LITTLE OVER 400 FOLLOWERS, OUR FACEBOOK ACCOUNT, WHEN I DON'T HAVE A START DATE FOR THAT. BUT OVERALL WE HAD 675 MEMBERS LAST YEAR. WE'RE UP TO 870. AND THEN I ALSO PUT SOME DATA IN THERE ABOUT THE VIEWS FOR FACEBOOK. SO SIMILAR TO LAST YEAR, WE HAVE 12,480 SINCE FROM JANUARY TO JUNE IN 2024. AND THAT'S ONLY IN SIX MONTHS. HERE WE CAN SEE WHAT KIND OF EVENTS WE HAVE. WE DO A LOT OF DIFFERENT THINGS WITHIN THE COMMUNITY. DAYTIME EVENING EVENTS 20, 23, 24. WE HOST OUR THREE ANNUAL ART SHOWS PER YEAR, WHICH ARE THE HIGH SCHOOL STUDENT ART SHOW, ART MEETS POETRY, WHICH IS A COLLABORATION WITH THE MOCKINGBIRD POETRY SOCIETY, AND THEN OUR SPRING ART SHOW, WHICH IS REALLY OUR MEMBER SHOW. WE WILL BE DOING ALL THESE EVENTS AGAIN THIS YEAR. THE ONES IN BOLD ARE THE ONES WE'RE ADDING. WE ARE DOING AN ARTIST NETWORKING EVENT TWICE THIS YEAR. THEY'LL BE IN THE EVENINGS. OUR DAYTIME MONTHLY MEMBER MEETINGS ARE DURING THE DAY, SO THIS SHOULD GIVE US AN OPPORTUNITY TO PULL IN MORE PEOPLE FROM SURROUNDING AREAS AND GET PEOPLE TO KNOW EACH OTHER'S NETWORKING EVENT. THE HOME AND GARDEN TOURS, DAY TRIPS. THAT'S IN THE BEGINNING PHASES OF, STRATEGIZING. BUT THE IDEA IS TO START WITH MEMBERS OF THE MCKINNEY ART GROUP, AND WE WILL TOUR PEOPLE'S HOMES WITHIN THE COMMUNITY. THEY DO THIS IN DALLAS. THEY DO THIS IN A LOT OF OTHER AREAS. SO WE THINK IT WOULD BE GREAT TO ADD THAT TO OUR EVENT LIST. WHY WE'RE REQUESTING FUNDING. WE ARE GROWING SIMPLY PUT, WE ARE ACTUALLY GOING TO BE MOVING TO TUPPS BREWERY FOR OUR THREE ART SHOWS THIS YEAR. WE WERE AT THE COVE, FOR MULTIPLE YEARS PRIOR TO THAT. SO WE'RE VERY EXCITED BECAUSE WE ACTUALLY HAD TO LIMIT OUR ART SHOWS LAST YEAR FOR PARTICIPANTS. AND ALSO ATTENDEES. SO WE'RE HOPING WE CAN ACTUALLY DOUBLE THE NUMBER OF ATTENDEES AS WELL AS PARTICIPANTS. SO REALLY, REALLY EXCITED ABOUT THAT. AND LOOKING FORWARD TO THAT. IN ADDITION, WE'RE ACTUALLY PUTTING OUR REGISTRATION FORMS FOR OUR EVENTS ONLINE. EVERYTHING IN THE PAST HAS BEEN PAPER OR IT'S BEEN BY CHECK, ETC. SO WE'RE REALLY EXCITED TO DIGITIZE A LOT MORE THINGS ON OUR WEBSITE. FUNDING BREAKDOWN, THIS IS PRETTY SIMPLE. WE'RE REQUESTING $6,800.

THIS IS WHAT WE'RE GOING TO BE USING IT FOR. SOCIAL MEDIA IN THE PAST YEAR HAS BEEN PHENOMENAL FOR US, EACH OF THE EVENTS IN THE APPENDIX HAVE DATA AROUND THE SOCIAL MEDIA AND HOW IT WAS USED, AND WHAT THE SUCCESS RATE WAS. THIS NEXT SLIDE IS OUR BUDGET, AND WE'RE ASKING YOU TO HELP US FILL THE GAP. MEASURING SUCCESS. SO OUR STRATEGY FOR MEASURING SUCCESS WILL BE AS IT WAS THIS YEAR. MULTIPLE THINGS THAT HELP US TRACK WHO'S COMING INTO OUR EVENTS FROM SURROUNDING AREAS. HOW MANY PEOPLE, WHAT IS IT? WHAT ARE OUR NUMBERS ON SOCIAL MEDIA, DIGITIZING THINGS, ETC. AND THEN I HAVE 24 SECONDS. SO I'M GOING TO SHOW YOU QUICKLY THESE THREE SLIDES HERE. HIGH SCHOOL STUDENT ART SHOW, ART MEETS POETRY SHOW IN THE SPRING.

MEMBER SHOW WILL GIVE YOU FURTHER INFORMATION AND SPECIFIC DATA. THANK YOU FOR YOUR TIME. I STAND FOR QUESTIONS. QUESTIONS I HAVE A QUESTION. SURE SO OFTEN WHEN GRANTEES COME AND THEY WANT TO HAVE, THEY HAVE A PARTICULAR EVENT OR A SERIES OF EVENTS. YOU KNOW, THEY WANT TO MARKET IN ALL KINDS OF WAYS. BUT, YOU KNOW, FACEBOOK AND INSTAGRAM ARE THE BIGGEST YIELD AND TEND TO BE THE BIGGEST SOURCE THAT THEY INVEST. BUT THEN THE, CONTINUAL POSTING ON FACEBOOK AND INSTAGRAM SEEMS TO EITHER SLOW DOWN OR THE PREDECESSOR POSTING ISN'T VERY FREQUENT. SO IF I LOOK AT THE

[02:00:03]

FACEBOOK PAGE, IT'S LIKE ONE POST A MONTH REALLY. SO WHO IS MANAGING SOCIAL MEDIA AND DO YOU THINK THAT YOU'LL BE ABLE TO LIKE INCREASE THAT TO GET MAYBE GET MORE ENGAGEMENT AND JUST SOME GENERAL ENTHUSIASM BEFORE, SAY, AN EVENT IS ON THE HORIZON? YES, DEFINITELY. SO I ACTUALLY MANAGE ALL THE SOCIAL MEDIA ACCOUNTS AND ALSO THE WEBSITE WITH SOMEONE FROM OUR BOARD. AS WE ARE GROWING OUR MEMBERSHIP, THAT MEANS THAT WE PULL IN NEW MEMBERS THAT ARE WILLING TO VOLUNTEER. SO THOSE PEOPLE FOR THIS NEXT YEAR WILL BE HELPING WITH SOME OF OUR STRATEGIES AROUND SOCIAL MEDIA, ADVERTISING, POSTING ON FACEBOOK, POSTING ON INSTAGRAM, MAKING SURE THAT WE HAVE THAT CAMPAIGN IN PLACE, BECAUSE IN THE PAST IT HAS BEEN AD HOC.

OKAY, SURE. AND IT'S A LOT OF WORK. SO I APPRECIATE THAT. THANK YOU. JUST SOME QUESTIONS, OKAY? OKAY. GREAT. THANK YOU. THANKS VERY MUCH. OKAY. UP NEXT LET ME MAKE SURE I'M ON THE

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Chamber Foundation (PC 24-21) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2025 Black History Month events in McKinney]

RIGHT PAGE HERE. UP NEXT IS 24-1712. CONSIDER DISCUSS PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATIONS SUBMITTED BY MCKINNEY CHAMBER FOUNDATION IN THE AMOUNT OF $10,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2025 BLACK HISTORY MONTH EVENTS IN MCKINNEY. AND WE HAVE NOT CHANTAL, WHICH IS ON MY WE HAVE DEANDRA. YES ALLEGRA. RIGHT, DEANDRA PRITCHETT. PRITCHETT, PRITCHETT. I'M SORRY. WHERE DID I GET ALLEGRA? DEANDRE. NO PROBLEM. DEANDRA. OKAY. YES YES. DEANDRA. HOW ARE YOU? GREAT THANK YOU SO MUCH. GOOD MORNING TO THE MCDC BOARD. THANK YOU SO MUCH FOR HAVING ME. MY NAME AGAIN IS DEANDRA PRITCHETT, AND I HAVE THE AWESOME OPPORTUNITY TO REPRESENT OUR MCKINNEY BLACK HISTORY MONTH COMMITTEE. AND THIS IS. I SKIPPED AHEAD. BUT THIS THIS IS FOR OUR UPCOMING BLACK HISTORY MONTH IN 2025 FOR OUR HOMECOMING THEME. WE ARE IN OUR FOURTH YEAR OF PROGRAMING FOR OUR BLACK HISTORY MONTH, AND WE ARE VERY EXCITED ABOUT HAVING THE OPPORTUNITY TO ONCE AGAIN RECOGNIZE THE SIGNIFICANT CONTRIBUTIONS FOR AFRICAN AMERICANS, BOTH LOCALLY AND NATIONALLY. OUR MAIN FOCUS IS TO EDUCATE OUR COMMUNITY, AND THIS GIVES US AN OPPORTUNITY TO HAVE A MONTH LONG PROGRAM OF EVENTS THAT WILL TEACH OUR COMMUNITY MORE ABOUT ALL THINGS PERTAINING TO BLACK CULTURE AND HISTORY.

THAT HAS A LOT TO DO WITH MUSIC, BLACK LITERATURE, DANCE, FOOD, FASHION, TO NAME A FEW. OUR PROGRAM OVERVIEW HERE THAT'S LISTED IT. THIS IS LISTING WHAT HAS BEEN OUR OVERALL STRUCTURE IN PAST YEARS. BUT I WILL SAY THAT WE HAVE PIVOTED IN SUCH A WAY WHERE THAT IS PLACED, OUR FOCUS AND AIM TO COLLABORATE MORE WITH LOCAL ORGANIZATIONS IN ORDER TO PROVIDE MORE EDUCATION WITHIN OUR COMMUNITY. I WILL START WITH OUR EDUCATIONAL AND LECTURE SERIES. WITHIN THESE LECTURES, WE HIGHLIGHT LOCAL BUSINESSES, LOCAL BUSINESS LEADERS AND POLITICIANS AS WELL AS AMAZING SPEAKERS SUCH AS MISS OPAL LEE, EMMITT SMITH, RON KIRK. AND THIS YEAR WE HAD THE WONDERFUL OPPORTUNITY TO BRING IN THE CEO OF THE DALLAS MAVERICKS. MISS CYNT MARSHALL.

THIS IS IN COLLABORATION WITH THE MCKINNEY CHAMBER AS WELL AS THE DALLAS BLACK CHAMBER. WE ARE IN THE PROCESS OF SECURING OUR NEXT AMAZING SPEAKER FOR THE LECTURE SERIES, AND REALLY EXCITED ABOUT THAT. OUR NEXT EVENT HERE THAT WE HAVE LISTED IS OUR COLLEGE MEGA FEST. THIS IS IN COLLABORATION WITH SAINT MARK'S CHURCH AND WITH THIS WE ARE HIGHLIGHTING HBCUS IN SUCH AN AMAZING WAY. WHEREAS YOU WOULDN'T NECESSARILY SEE THAT IN OTHER COLLEGE FAIRS AS YOU SEE HERE IN 2022, WE HAD OVER 300 STUDENTS AND PARENTS THAT REGISTERED THIS PAST YEAR, WE HAD OVER 1500 REGISTRANTS, AND WE ARE EXPECTING TO HAVE MORE THAN 2000 REGISTRANTS, WHICH IS PUTTING US IN A POSITION WHERE WE WILL NEED TO GO AND LOOK FOR A NEW LOCATION IN SIGHT FOR THIS COLLEGE MEGA FEST. SOME OF OUR OTHER SIGNATURE EVENTS THAT WE HAVE ARE THE ART SHOW, WHICH WHERE WE HOSTED ONE OF OUR AMAZING SPEAKERS, WHICH WAS MISS OPAL LEE. WE ALSO HOSTED A GOSPEL BRUNCH, WHICH FEATURED A GRAMMY NOMINATED ARTIST, ZACARDI CORTEZ. THIS EVENT RIGHT HERE IS A REALLY EXCITING OPPORTUNITY. THIS HAS BEEN A LONG AWAITED EVENT IN PARTNERSHIP WITH LEGACY KEEPERS, AND THAT'S THE TASTE OF SOUL. WE DURING THIS EVENT WILL HIGHLIGHT A PANEL DISCUSSION

[02:05:03]

THAT WILL BRING IN FOOD INDUSTRY EXPERTS AND THAT THEY WILL PROVIDE INFORMATION AND TIPS FOR FOOD BUSINESSES THAT ARE IN NEED THAT ARE NEEDING TO ESTABLISH SUSTAINING AND SUCCESSFUL BUSINESSES. THEREAFTER, WE WILL HAVE A FOOD TASTING THAT WILL SHOWCASE AFRICAN AMERICAN CUISINE. WE ALSO HAVE OUR AMAZING THEMED PARTIES SUCH AS OUR HARLEM RENAISSANCE, 1970S SOUL TRAIN PARTY, 90S HIP HOP HOUSE PARTY, WHERE WE FEATURED DJ CINDERELLA. THIS YEAR WE'RE REALLY EXCITED ABOUT, AS I MENTIONED BEFORE, OUR 2025 THEME OF HOMECOMING DURING THIS EVENT, WE ARE INVITING ALL ATTENDEES TO COME AS YOU WOULD LIKE TO DRESS BEST DRESSED, SO REPRESENT WHATEVER ORGANIZATION YOU ARE A PART OF. IF YOU WERE A CHEERLEADER, A JOCK, A NERD, IF YOU WANT TO REPRESENT YOUR SORORITY OR FRATERNITY, PLEASE COME. AND WE ARE EXPECTING AN AMAZING OPPORTUNITY FOR YOU TO REPRESENT YOUR GROUP AND HAVE AN AMAZING TIME AND LOTS OF DANCING AS ALL THE OTHER EVENTS. THIS SLIDE HERE SHOWCASES OUR COLLABORATIVE EVENTS SUCH AS HONORING HISTORIC BLACK CHURCHES, BRIDGE THE GAP FOR THE STEM PROGRAM, HARMONY OF UNITY CHOIR, GOSPEL CONCERT. TO SAY THE LEAST, THIS IS OUR MARKETING BUDGET. WE HAVE A PRETTY HEAVY BUDGET, BUT MARKETING HAS HELPED US TO PROVIDE WELL ATTENDED EVENTS. WE HAVE SEEN A SUCCESS IN THAT, AND SO WE'RE GOING TO CONTINUE WITH THAT BY ADDING BILLBOARDS MORE MARKETING AND PRINTING ADS. THIS IS OUR OVERALL PROJECT BUDGET, AGAIN, A HEAVY BUDGET, BUT WE ARE LOOKING TO SUPPORT LOCAL ORGANIZATIONS SO THAT WE CAN EXPAND OUR REACH AND CONTINUE TO EDUCATE OUR COMMUNITY. THANK YOU. AND I WELCOME QUESTIONS. PERFECT YEAH. QUESTIONS OH, I HAVE A LOT. OH, OKAY. THAT'S GOOD. WELL I JUST ONE. SO LAST YEAR I THINK THE AWARD WAS 14,000. THIS YEAR REQUEST IS ONLY TEN. WE WANT TO SPEND MORE I MEAN RIGHT WHY DID IT GO DOWN. WE'VE WE'VE MADE GREAT PROGRESS WITH. SO MOST OF OUR EVENTS ARE FREE EVENTS. AND SO WE HAVE OUR SIGNATURE EVENTS WHERE WE HAVE OFFSET COSTS WITH TICKET SALES. SO THAT IS ONE OF THE REASON. AND THE OTHER THING IS, IS THAT WE HAVE, YOU KNOW, THE CONSISTENT SPONSORSHIP AND JUST THERE WERE SOME MODIFICATIONS IN THE PROGRAMING THAT DON'T REALLY REQUIRE AS, AS MUCH OF FINANCING. SO. OKAY. NO SPINDERELLA THIS YEAR. NO. THIS YEAR. GOT IT ALL BACK. THANK YOU VERY MUCH. THANK YOU SO MUCH FOR

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Adriatica Business Association (PC 24-22) in the Amount of $4,000.00 for the Advertising, Marketing and Promotion of the 2024 Events in Adriatica Village]

YOUR TIME. ALL RIGHT. UP NEXT IS 24-1713. CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY ADRIATICA BUSINESS ASSOCIATION. PC DASH 22422. IN THE AMOUNT OF $4,000 FOR THE ADVERTISING MARKETING AND PROMOTION OF THE 2024 EVENTS IN ADRIATICA VILLAGE. AND WE HAVE JENNIFER BUSHMAN WITH US. HI, FIRST OF ALL, I WANT TO TELL YOU GUYS THANK YOU SO MUCH FOR ALLOWING THIS FORMAT AND THE WAY THIS WORKS. I'M NEW TO HAVING DONE A PRESENTATION LIKE THIS, SO I CERTAINLY APPRECIATE THE CONTRIBUTIONS THAT YOU GUYS ALL GIVE IN TIME AND GRANTS AND TO LINDA, WHO IS MY SAVING GRACE ON GETTING ME TO THIS POINT. SHE WAS SUPER HELPFUL WITH ME GETTING MY PRESENTATION READY. SO I AM JENNIFER BUSHMAN. I'M WITH THE ADRIATIC BUSINESS ASSOCIATION AND WE ARE A, TINY LITTLE GROUP OF PEOPLE IN ADRIATICA THAT WITH OUR MISSION BEING BRINGING COMMERCE AND COMMUNITY TO MCKINNEY BY PROMOTING SMALL BUSINESS OPPORTUNITIES AND EVENTS THAT BENEFIT THE COMMUNITY, WE ARE, FUNDED BY BUSINESS MEMBERS WITHIN THE WITHIN ADRIATICA BUSINESS ASSOCIATION. WE CURRENTLY HAVE 15 ACTIVE MEMBERS WITH THE POTENTIAL TO GROW THAT WITH. THERE'S ABOUT 30 BUSINESSES PROBABLY WITHIN OUR TINY LITTLE, CORNER AND WE ACTIVELY REACH OUT TO TRY TO GATHER MORE MEMBERS SO THAT WE HAVE FUNDING FOR WHAT WE CALL COMMUNITY OUTREACH, EVENTS, ADRIATICA, IF YOU HAVEN'T BEEN, IT'S ONE OF THE MOST PHOTOGRAPHED LOCATIONS IN MCKINNEY EVERY WEEK, WE HAVE HUNDREDS, SOMETIMES THOUSANDS OF PEOPLE, ESPECIALLY WHEN IT'S A SCHOOL DANCE WEEKEND OUT THERE, AND SO, AS YOU CAN TELL, IT'S HIGHLY TRAFFICKED BY THAT TYPE OF, OF OUR COMMUNITY, WE AS AN ASSOCIATION, WE TRY TO KEEP ABOUT 7 TO 10 ORGANIZED COMMUNITY EVENTS, ACTIVE. EVERY YEAR WITHIN THE VILLAGE. AND WE HOPE WHAT WE GAIN TO DO IS

[02:10:05]

CONNECT A LARGER MCKINNEY COMMUNITY, WELL, IT CONNECTS THE TRAIL. SORRY. AND WE GAIN WE HOPE TO CONTRIBUTE BACK TO THE COMMUNITY BY OFFERING THESE EVENTS, SO LET'S SEE WHAT ELSE HERE, THIS IS A LIST OF, OUR POTENTIAL. 20, 25 EVENTS. THERE'S TWO PAGES OF THAT I'LL GO THROUGH. I'M NOT GOING TO GO THROUGH THEM EACH INDIVIDUALLY, WE'VE KIND OF UPPED OUR GAME A LITTLE BIT THIS YEAR, COMING OUT OF COVID, WE WERE REALLY GOING STRONG PRIOR TO COVID, WITH, ENGAGEMENT AND WITH ALSO VOLUNTEERS AND THINGS LIKE THAT. BUT WE'VE ARE TRYING TO REGAIN OUR FOOTING NOW FROM THAT, AND SO WE'VE KIND OF ALSO REVAMPED, I'LL GO THIS IS THE SECOND PAGE OF WHAT WE DO AS WELL. WHAT WE'RE DOING. AND WE USED TO HAVE A TRY TO PUT ON A BIG CHRISTMAS EVENT, AND WE'VE DECIDED THAT THERE'S TOO MANY AWESOME OPPORTUNITIES IN MCKINNEY, THE CITY OF MCKINNEY, ESPECIALLY WITH THE DOWNTOWN ENVIRONMENT, THAT WE REALLY WANT TO COMPETE IN THAT WAY WE WOULD LIKE. SO WE'VE CREATED A SMALL BUSINESS SATURDAY, THE IN IN LIEU OF OUR CHRISTMAS EVENT, TRYING TO GO BACK TO OUR MISSION OF CREATING COMMERCE AND EVERYTHING WITHIN THE AREA. WE DON'T HAVEN'T REALLY IN THE PAST HAD MUCH OF A BUDGETING BUDGET FOR MARKETING.

WE HAVE A FACEBOOK AND INSTAGRAM AND WE HAVE A WEBSITE. AND SO THOSE ARE THINGS THAT WE MANAGE AS A GROUP. THERE'S FIVE ACTIVE PEOPLE THAT WORK ON THE BOARD, BOARD, AND WE ACTIVELY MANAGE THAT. AND WE'VE NEVER REALLY HAD A BUDGET TO MARKET. EACH OF OUR EVENTS, IF YOU GO THROUGH THAT, YOU'LL SEE WE HAVE ON I MEAN, SMALLER EVENTS ARE GOING TO BE 2 TO 300, CHRISTMAS IN THE PAST AND OUR EASTER EGG HUNT, WHICH IS AN OUTREACH THAT WE COLLABORATE WITH LOVE LIFE FOUNDATION WITH, THIS PAST YEAR, WE PROBABLY HAD 1500 PEOPLE THERE COMPLETELY UNEXPECTED, WE HAD TO GO STUFF EGGS IN THE CORNER. SO BECAUSE WITH EACH AGE GROUP, WE HAD AT LEAST 3 TO 400 KIDS. AND THAT'S A COMPLETE OUTREACH. EVENT. WE ALSO TRY TO, WE, WE CATER TO OUR BUSINESSES WITHIN THE VILLAGE BECAUSE THAT'S WHERE WE'RE TRYING TO CREATE AWARENESS, BUT WE ALSO BRING IN VENDORS FROM ALL OVER THE CITY AND OUTLYING CITIES AS WELL, TO BRING IN THEIR OFFERINGS AND TO BRING IN BOOTHS AND THINGS LIKE THAT, WE HAVE PLACES LIKE COFFEE AND CRUMBS.

THEY THEY SUPPORT US EVERY EVENT THEY COME OUT AND SUPPORT US, SO THOSE ARE THE TYPES OF PEOPLE WE TRY TO BRING IN TO FOR OUR EVENTS, MARKETING, AS I SAID, WE'VE USED SOCIAL MEDIA, THAT OUR WEBSITE, WE HAVE EMAIL BLASTS THAT WE GO THAT WE, WE CREATE AND WE HAVE A REALLY NICE HEFTY, EMAIL LIST OF PEOPLE. EVENTBRITE IS HOW WE LET PEOPLE KNOW ABOUT OUR FREE EVENTS, AND THEN WE HAVE BANNERS THAT WE CAN PUT ON SITE. WE PRINT POSTERS AND FLIERS AND PASS OUT, AND THEN WE DEPEND UPON OUR ABA BUSINESSES AND VENDORS TO PROMOTE US AS WELL. SO A SMALL BUDGET PER ONE, WHICH IS WHAT WE WHAT WE KIND OF HAVE ASKED FOR, IS A LITTLE BIT OF A TINY BUDGET. WE FEEL LIKE WE'LL EXPAND, EXPAND OUR AWARENESS. THROUGHOUT THE COMMUNITY. SO I THINK THAT'S IT. I STAND FOR QUESTIONS. THANK YOU. QUESTIONS THANK YOU SO MUCH. JENNIFER.

YES, TWO QUESTIONS. A LITTLE BIT OF A DEVIATION FROM THE PROPOSAL ITSELF. YES. IF I COULD BE INDULGED, WHEN MCDC HELPED FUND THE I THINK YOU CALL IT THE AMPHITHEATER. AREA. I THINK THE VISION AS I UNDERSTOOD IT WAS THERE WAS GOING TO BE SOME CONCERTS AND EVENTS THAT CENTERED IN THAT AREA, BUT I DON'T THINK I'VE SEEN MUCH ABOUT THAT. CAN YOU TALK A LITTLE BIT ABOUT THAT? SO THOSE ARE THAT'S KIND OF TWO SEPARATE ENTITIES. WE HAVEN'T WE DO THINGS WE TRY TO PULL THINGS DOWN THERE. AND SINCE THE AMPHITHEATER IS THERE THAT HAS BEEN BENEFITED WHAT WE DO, WE DID GO FLY A KITE THIS YEAR AND WE'RE LOOKING TO DO AND WE DID A PICNIC EVENT DOWN THERE ONCE AS WELL, THE, THE, THE GRANT THAT YOU'RE TALKING ABOUT WAS KIND OF PRESENTED FROM THE HOA SIDE, WHICH WE WORK IN COLLABORATION WITH THEM, BUT HAVEN'T REALLY PARTNERED WITH THEM TO DO SOMETHING LIKE THAT. BUT WE'D BE HAPPY TO, YOU KNOW, WE'D LOVE TO DO THAT. ANY KIND OF AWARENESS THAT WE CAN GET IN THE VILLAGE IS JUST GOING TO PROMOTE ANY BUSINESSES THAT ARE THERE, AND, YOU KNOW, THE BEAUTY OF THE AREA AND AS A, AS A DESTINATION, I MEAN, I, YOU KNOW, I WORK IN THE VENUE THAT'S IN THERE AND I, WE PROMOTE, YOU KNOW, THIS IS A DESTINATION EVENT, NO PASSPORT REQUIRED. I THINK, ADRIATICA IS THAT FOR OUR WHOLE COMMUNITY, YOU CAN KIND OF GET AWAY. AND NOT HAVE TRAVEL THERE, BUT FEEL LIKE YOU GOT AWAY. SO YES, THAT WOULD BE AMAZING TO DO, TO MAYBE COLLABORATE WITH THE HOA AND WORK ON SOMETHING LIKE THAT, WHERE WE COULD PROMOTE A BIGGER, EVENT LIKE THAT. WE ARE A VERY SMALL GROUP OF PEOPLE. WITH NO BUDGET TO DO ANYTHING LIKE THAT, BUT OBVIOUSLY WE COULD PULL IN SPONSORS AND THINGS LIKE THAT AND THEN HAVE TICKET SALES TO HELP ALLEVIATE THOSE COSTS. SO THAT'S A GREAT QUESTION. WELL, AND MY SECOND QUESTION TIES INTO THAT BECAUSE I REMEMBER WHEN THIS WAS PROBABLY CLOSER TO WHEN

[02:15:04]

WE MOVED HERE IN 2015. BUT LIKE SBG STARTED OUT WITH EVENTS THERE AND THERE WAS LIKE THE SMILES CHARITY STARTED OUT THERE. YES, BUT I HAVEN'T SEEN BIG EVENTS IN THE LAWN AND I'M, I'M GUESSING IT HAS TO DO WITH LIMITED PARKING AND HOW IT KIND OF, JAM UP TRAFFIC ON VIRGINIA WHEN THESE BIG EVENTS TRY TO HOLD THEMSELVES THERE. BUT THERE HAD BEEN THE SHAKESPEARE EVENT, YES. WHAT IS THE FUTURE LIKE? THE SHAKESPEARE WAS A THIRD PARTY, YOU KNOW, THAT COMES AND THEY, THEY COME IN AND THEN WE, WE COLLABORATE WITH THEM. WE HAVE A CAR, THE CARS AND GUITARS EVENT THAT WE HAVE. WE COLLABORATE WITH THE LIONS CLUB, SO THOSE ARE PEOPLE WHO HAVE COME IN AND ASKED, AND THEN WE, WE HELP IN ANY WAY WE CAN, TO HELP PROMOTE AND TO HELP FACILITATE THOSE EVENTS. AND THEN THE SPG, I'M NOT I'M NOT CERTAIN WHICH EVENT YOU'RE TALKING ABOUT. WE HAVE DONE WINE WALKS IN THE PAST, AND WE REALLY ARE MOVING TOWARDS TRYING TO GET BACK TO THAT BECAUSE THAT WOULD BE HAVE A MORE OF A FEEL FOR WHAT? LIKE THEY DO THEIR HOSPITALITY, WHAT THEY DO, BUT WE ARE JUST SMALL ENOUGH THAT WE DON'T HAVE THE MEANS TO DO THAT.

BUT WE WOULD COULD DO IT BY COLLABORATING WITH PEOPLE LIKE THAT. YES. SO, SO, FOR EXAMPLE, LIKE IF THE TEXAS WOMEN'S SOCIETY WANTED TO USE YOUR SPACE FOR A FUTURE EVENT, I DON'T KNOW REALLY IF IT BUYS THEM MUCH IN TERMS OF YOU KNOW, REAL ESTATE VERSUS MITCHELL PARK, BUT ANY GROUP LIKE THAT, IF THEY WANTED TO COME, THEY COULD PARTNER WITH YOU. AND ONE WAY OR ANOTHER, I MEAN, THAT'S THE THAT'S MUCH THAT'S WHAT LIONS CLUB DID. THAT'S WHAT THE SHAKESPEARE THEY, THEY YOU KNOW, HAVE AND WE KIND OF GO WE WORK TOGETHER WITH THE BECAUSE THE HOA IS A WHOLE, YOU KNOW, WHOLE FACTOR IN THERE TOO. SO WE WORK WITH THEM. WITH THE SHAKESPEARE WE DID, YOU KNOW, AND MAKE SURE THAT THEY HAD ALL OF YOU KNOW, EVERYTHING NECESSARY TO BE THERE AND THEN SUPPORT THEM IN ANY WAY. WE CAN. YEAH, 100. YEAH. WE WOULD BE ON BOARD WITH ANYBODY BRINGING SOMETHING THERE, AND WOULD LOVE TO COLLABORATE WITH THAT. YES. THANK YOU. ABSOLUTELY THANK YOU VERY MUCH JENNIFER. THANK YOU GUYS AGAIN. APPRECIATE YOUR SUPPORT ON THE NEXT ITEM, BOARD

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Public Library (PC 24-23) in the Amount of $8,478.00 for the Advertising, Marketing and Promotion of 2024 Fall Special Events]

MEMBER BOOTH IS GOING TO RECUSE. IT IS ITEM 24-1714. CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY MCKINNEY PUBLIC LIBRARY IN THE AMOUNT OF $8,478 FOR THE ADVERTISING MARKETING PROMOTION OF 2024 FALL SPECIAL EVENTS. AND WE HAVE A HOST OF PEOPLE. WE'VE GOT KATE WILSON AND GARY LANDECK, AND I BELIEVE SPENCER SMITH IS HANGING OUT AS WELL. I'M JUST HERE TO INTRODUCE THEM. BUT FIRST I WANT TO THANK YOU, BOARD, VICE CHAIR AND PRESIDENT FOR ALLOWING US TO COME AND TALK TO YOU ABOUT THE LIBRARY AND WHAT WE DO. A BIG PART OF OUR MISSION IS PROVIDING ACCESS TO INFORMATION AND EVENTS TO EDUCATE, INFORM, AND ENTERTAIN. WE DO ROUGHLY 1300 CLASSES AND EVENTS EVERY YEAR FOR THE CITY OF MCKINNEY.

THEY'LL TALK MORE ABOUT THE NUMBERS, BUT ONE OF THE RISING ELEMENTS OF THAT ARE THESE LARGER SPECIAL EVENTS THAT THEY'RE GOING TO TALK TO YOU ABOUT. AND TO AS EVIDENCE OF THEIR GROWTH IN AUGUST. WE'RE ACTUALLY HOSTING A LITERARY FESTIVAL. WE STARTED WITH HOPING TO GET 40 AUTHORS PARTICIPATING, AND WE HAD TO CUT IT OFF BECAUSE WE HAD 70 AND RAN OUT OF ROOM, LIKE WITHIN JUST A FEW WEEKS. SO THOSE ARE THE TYPES OF EVENTS AND GROWTH THAT WE'RE SEEING.

AND WITH THAT, I'LL TURN IT OVER TO KATE AND GARY TO GIVE YOU THE DETAILS, AND I'LL BE HERE TO FOR THEM TO LOOK AT TO ANSWER QUESTIONS. SO THANK YOU. THANK YOU. AND I JUST WANT TO MENTION THAT WE ARE SPEAKING, WE ARE REQUESTING THE FUNDS, BUT THE FUNDS WOULD BE RECEIVED BY THE MCKINNEY PUBLIC LIBRARY FOUNDATION, SO I'M GOING TO LET GARY STEP FORWARD FIRST. OKAY.

GOOD MORNING EVERYBODY. THANKS FOR HAVING US, I'M GOING TO TALK A LITTLE BIT ABOUT WHAT WE DO WITH OUR SPECIAL EVENTS. AND THEN KATE IS GOING TO PUT SOME, SOME NUMBERS TO THIS. SO LET'S MOVE FORWARD. SO WE HAVE TWO MAIN GOALS. ONE IS THAT WE WANT TO WE DO BIG SPECIAL EVENTS THAT ARE CULTURAL IN FOCUS AND THAT WE ALL OF OUR EVENTS ARE FREE. THIS IS A BIG THING FOR US. AND WE WANT TO DO WE WANT TO PROVIDE EXPERIENCES THAT AREN'T REALLY EASILY DUPLICATED ELSEWHERE, THINGS THAT ARE HARD TO DO AT HOME. OR CERTAINLY THAT YOU'RE NOT ABLE TO DO FOR FREE. WE ACTUALLY TURN THE OUR LIBRARIES INTO EVENT CENTERS ON THESE DAYS, SO WE PROVIDE ALL OF OUR REGULAR SERVICES WHILE WE'RE DOING THESE MAJOR EVENTS THAT I'LL TALK ABOUT HERE IN JUST A MOMENT. SO THESE ARE THE ONES THESE ARE SOME THINGS THAT WE'RE DOING THIS FALL. WE'VE GOT SOME NUMBERS, ATTENDEE NUMBERS ATTACHED TO THESE. WE HAVE REALLY GROWN, ESPECIALLY SINCE COVID. WE A LOT IN THE LIBRARY, PUBLIC LIBRARY PROFESSION. WE TEND TO DO HAVE, BIG EVENTS IN JUST A SINGLE MEETING ROOM. BUT AS I MENTIONED EARLIER, WE'VE REALLY TURNED OUR LIBRARIES INTO EVENT CENTERS ON THOSE DAYS, INCLUDING THE OUTDOOR SPACES AGAIN, WHILE WE'RE PROVIDING EVERY OTHER SERVICES. AND SO A LOT OF OUR EVENTS HAVE GROWN. YOU CAN SEE THAT WE HAVE WE'VE CONSISTENTLY BEEN IN THE RANGE OF 800 TO UP TO 1300, ATTENDEES AT SOME OF THESE PROGRAMS. AND

[02:20:05]

SO WE DO. SO THESE AGAIN, THERE'S KIND OF A CULTURAL IN FOCUS. WE TEND TO ROTATE THEM SO WE CAN I MEAN, BECAUSE MCKINNEY IS AN INTERNATIONAL CITY, WE TRY TO ROTATE OUR EVENTS AS MUCH AS WE CAN EACH YEAR. THIS IS A CAROLING ON THE SQUARE THAT WE SORT OF TAG TEAM ON TO WITH THE ROTARY PARADE OF LIGHTS, AND, THE STAFF THEMSELVES. THAT'S ME IN THE MIDDLE THERE, SINGING CAROLS. AND SO WE'VE REALLY UPSKILLED OURSELVES IN TERMS OF DELIVERING SOME OF THESE PROGRAMS, BUT AS THEY GET BIGGER AND BIGGER, WE'RE REALLY HAVING TO WE'RE TRYING TO GET PROFESSIONAL OUTSIDE HELP TO PRESENT THESE AS WELL, THEY AGAIN, THESE ARE JUST THESE ARE SOME OTHER EXAMPLES HERE. SO WE'RE A MAJOR FEATURE. AND I KNOW THAT THE MCDC BOARD IS LOOKING FOR THIS IS THAT WE WE'VE REALLY BECOME SORT OF A TOURIST. DESTINATION FOR A LOT OF THESE PROGRAMS BECAUSE THEY'RE GETTING BIGGER AND BIGGER, AND SO WE HAVE A LOT OF, A LOT OF PEOPLE COMING FROM OUTSIDE THE CITY AS THESE GROWN, WE ORIGINALLY, YOU KNOW, WE'RE TRYING TO DO THIS FOR THE RESIDENTS THEMSELVES, BUT WE'RE TRYING TO DO THIS, FOR EVERYBODY ELSE AS WELL. SO, AND WE, WE PARTNER WITH LOCAL BUSINESSES ON THIS AS WELL. AND JUST ANOTHER EXAMPLE HERE WANT TO GET TO KATE'S PART. AND SO WE'VE GOT TWO LOCATIONS. WE JUST WE REALLY KIND OF TOGGLE BACK AND FORTH BETWEEN THE TWO LOCATIONS AND DEPENDING ON A LOT OF OUR CULTURAL EVENTS ARE DOWNTOWN BECAUSE THE CULTURAL DISTRICT IS DOWN HERE. BUT OUR OTHER BIG EVENTS, A LOT OF FAMILIES OUT THERE AT JOHN AND JUDY GAY, I'M GOING TO PASS IT OVER TO KATE SO SHE CAN PUT SOME NUMBERS TO THINGS. THANK YOU. AND WE THESE TWO LOCATIONS GIVE US A REALLY SPECIAL OPPORTUNITY TO KIND OF CROSS POLLINATE DIFFERENT AUDIENCES THROUGHOUT MCKINNEY, AND EXPOSE THOSE AUDIENCES TO BUSINESSES AND VENTURES THAT ARE IN EACH LOCATION. SO, WE ARE CURRENTLY OPERATING WITH A $0 ADVERTISING BUDGET. WE ARE BEING PRETTY SUCCESSFUL, GETTING UPWARDS OF 1500 ATTENDEES AT SOME OF OUR EVENTS. WE DO THAT THROUGH FACEBOOK, OUR NEWSLETTER. WE PARTNER WITH THE CITY OF MCKINNEY, SOCIAL MEDIA AND THEIR NEWSLETTER, SO YOU CAN SEE SOME OF THE NUMBERS OF HOW WE'RE REACHING OUT, BUT WE ARE HOPING TO EXPAND AND KIND OF GET OUT OF THOSE SILOS. YOU KNOW, WE CONTINUE TO COMMUNICATE WITH PEOPLE WHO ARE ALREADY LIBRARY MEMBERS OR ARE ALREADY KNOW ABOUT OUR EVENTS, AND WE'D LIKE THIS OPPORTUNITY TO DO SOME PAID SOCIAL MEDIA AND ALSO SOME TRADITIONAL PRINT ADVERTISING TO GET OUT INTO THE COMMUNITY. THE MOST EXPENSIVE PIECE ON HERE IS THE COMMUNITY IMPACT, THAT THEY HAVE A REACH OF 80,000 HOUSEHOLDS AND THEY REPORT 87% OF PEOPLE LEARN ABOUT EVENTS FROM THEIR PAPER. THAT'S IT.

THOSE ARE SOME MARKETING EXAMPLES. ANY QUESTIONS? I HAVE ONE QUICK ONE, SO WE ARE ABOUT TO BEGIN THE RENOVATION OF THE HALL LIBRARY. CORRECT. HOW LONG IS THAT GOING TO LAST AND IS IT GOING TO IMPACT ANY OF THESE EVENTS? SO WE HAVE A MEETING WITH THE ARCHITECT TO START THE, FULL DESIGN ON THE 11TH. WE ANTICIPATE, ROUGHLY BY THE END OF THE FALL, COMING TO 100% OF THE DESIGN DOCUMENTS. AFTER THAT CONSTRUCTION, WE ANTICIPATE A YEAR. GIVE OR TAKE. HALL WILL BE CLOSED FOR A YEAR. THE BENEFIT IS, IT WILL IMPACT SOME OF THESE. WE'LL LOSE THE COURTYARD WHEN WE BLOCK OFF HUNT STREET. IT REALLY CREATES AN AMAZING FESTIVAL ENVIRONMENT. BUT WE HAVE JOHN AND JUDY AND GABE NESBITT PARK. WHEN WE EXPANDED, JOHN AND JUDY GAY, WE WORKED WITH PARKS TO BUILD THAT FULL PARKING LOT OVER THERE. SOME OF OUR BEST ATTENDED EVENTS ARE ACTUALLY AT JOHN AND JUDY. GABE, WHEN WE DID OUR EARTH DAY EVENT, WE HAD 2500 PEOPLE COME OUT.

DIWALI HAD 1300 PEOPLE COME OUT. WE EXPAND TO USE THOSE PARKING LOTS AND THE ENTIRE SPACE. SO WE WOULD DEFINITELY SHIFT THE CULTURAL EVENT SCOPE TO EITHER PARTNER WITH OTHER PARKS, OTHER LOCATIONS, OR SPREAD IT OVER TO THE EAST SIDE OF TOWN, OR SORRY, THE WEST SIDE OF TOWN WITH JOHN AND JUDY KAYE. OKAY, THANKS, MAYBE I MISSED SOMETHING HERE. THE IN. AND I'M VERY WELL COULD HAVE. IT'S $8,478 FOR ADVERTISING. YES, SIR. I DON'T KNOW IF I SAW WHERE THAT WAS.

DIDN'T GET MISSED PER EVENT, AMOUNT PER EVENT. SO OKAY, SO THERE'S NINE EVENTS TOTAL. FOR A TOTAL. THAT'S WHAT IT IS. SO WHEN YOU SHOWED THE OTHER PAGE AS FAR AS ADVERTISING IS CONCERNED AND A LOT OF THAT THANK YOU TO ANSWER THAT IN THE PAST WE HAVE SPENT $0. RIGHT.

KATE IS A RELATIVELY NEW EMPLOYEE OF THE LIBRARY THROUGH THE CITY. SO WE'RE ANY SUCCESS? WE'VE HAD, IS WITHOUT DOING ANYTHING BUT POSTING SOMETHING ON OUR LOCAL FACEBOOK PAGE. SO WE'RE REALLY ANTICIPATING GROWTH FROM THESE DOLLARS, HITTING PEOPLE THAT DON'T KNOW ABOUT US.

AND WE HEAR IT EVERY EVENT. SOMEONE STUMBLES IN AND THEY'RE LIKE, OH, I DIDN'T KNOW THAT WAS

[02:25:03]

HAPPENING AT THE END OF THE EVENT. AND WE'RE LIKE, HOW DO WE TELL PEOPLE? SO KATE IS LEADING THE CHARGE. PERFECT THANK YOU. YOU JUST ASKED US TO DO MATH, WHICH IS NOT OUR STRONG SUIT.

THAT'S EDC, GREAT. TO BE FAIR, WE'RE LIBRARY PEOPLE. IT'S NOT OUR STRONG. THANKS VERY MUCH, GUYS. THANKS THANK YOU. THANK YOU ALL. OKAY UP NEXT WE HAVE ITEM 24-1715. CONSIDER DISCUSS

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Young Actors Guild of McKinney (PC 24-24) in the Amount of $3,000.00 for the Advertising, Marketing and Promotion of 2024-2025 Season Performances]

PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY YOUNG ACTORS GUILD OF MCKINNEY IN THE AMOUNT OF $3,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 20 2425 SEASON PERFORMANCES AND WE HAVE ELEANOR MC KAPLAN AND JACINDA USSERY. HELLO THAT'S CORRECT. HI, I AM THE YOUTH PRESIDENT. THIS IS MY YOUTH VICE PRESIDENT, WE ARE HERE ON BEHALF OF THE BOARD OF THE YOUNG ACTORS GUILD OF MCKINNEY AND LET US BEGIN. DO YOU WANT THE PDF OR DO YOU WANT ME TO GO? OH, IT'S BECAUSE THE MP4 HAS THE VIDEO AT THE END. THE PDF IS JUST FINE. THE PDF IS JUST FINE. YEAH. THANK YOU. THERE YOU GO. THERE WE GO. OKAY, LET'S SEE IF I CAN GET THIS THING TO WORK. NOW OKAY, FIRST A CONTENTS. WHAT WE WILL BE GOING OVER DURING THIS PRESENTATION.

BEAUTIFUL STUFF. WHO ARE WE? WE ARE THE YOUNG ACTORS GUILD OF MCKINNEY. WE ARE A YOUTH LED NONPROFIT COMMUNITY THEATER. WE ARE THE RESIDENT YOUTH COMMUNITY THEATER AT THE MCKINNEY PERFORMING ARTS CENTER. WE SERVE, AGES 5 TO 18, IN COLLIN COUNTY. WE ARE TRULY RUN BY THE MEMBERS AS YOU CAN SEE, WE ARE CHILDREN AND WE'RE HERE PRESENTING TO YOU SO THAT IS, THAT IS REALLY OUR CLAIM TO FAME . YEAH TARGET AUDIENCE, PRIMARY AUDIENCE, OF COURSE, FOR WITH CHILDREN AGED 5 TO 18, IN COLLIN COUNTY, SECONDARY FOR OUR AUDIENCE TO ATTEND THE PRODUCTIONS, LOCAL BUSINESSES, SCHOOLS, COMMUNITY ORGANIZATIONS, OBVIOUSLY A LOT OF OUR SHOWS ARE FAMILY FRIENDLY BECAUSE CHILDREN ARE IN THE SHOWS. SO ANYBODY IN COLLIN COUNTY WHO'S INTERESTED IN THEATER IS, OF COURSE, IN OUR TARGET AUDIENCE FOR, GUESTS, HERE ARE SOME OF OUR GOALS FOR THE UPCOMING SEASON. OUR SEASON STARTS ON AUGUST 1ST FOR 2024 2025. WE WOULD LOVE TO INCREASE OUR MEMBERSHIP. WE ALSO WANT TO INCREASE COMMUNITY VISIBILITY AND AUDIENCE ATTENDANCE. WE WERE ESTABLISHED IN 2009, BUT WE BELIEVE THAT A LOT OF PEOPLE DON'T KNOW THAT WE EXIST. I DO WANT TO POINT OUT SPECIFICALLY THAT, WHEN THE SORRY. WHEN THE MCKINNEY. SO SORRY. FINE. A LOT OF PEOPLE DON'T KNOW THAT WE EXIST. SPECIFICALLY, WHEN WE WERE TALKING ABOUT EVENTS AT THE IMPACT THAT ARE HAPPENING IN THE UPCOMING MONTH, WE WERE NOT MENTIONED. WE DO HAVE A PERFORMANCE COMING UP ON JULY 11TH THROUGH 13TH. THAT'S A PERFORMANCE WEEKEND FOR US. WE WERE NOT MENTIONED. SO THAT'S DEFINITELY WHY WE WANT TO GET OUR NAME OUT THERE. WE WANT TO CONTINUE TO REPRESENT MCKINNEY AS THE RESIDENT YOUTH THEATER OF THE IMPACT. WE WANT TO REMAIN ATTAINABLE AND AFFORDABLE, AND WE WANT TO CONTINUE UPHOLDING OUR VISION. GO AHEAD. OUR PROFESSIONAL CHANNELS AND STRATEGIES. WE PARTICIPATE IN SOCIAL MEDIA MARKETING THROUGH FACEBOOK, INSTAGRAM AND TIKTOK AND MANY OTHER AVENUES, WE USE POSTERS, FLIERS AND YARD SIGNS AND WE DISTRIBUTE THEM ALONG MOSTLY ALONG DOWNTOWN MCKINNEY BUSINESSES, BECAUSE THAT IS OUR MAIN. THAT IS WHERE OUR IMPACT IS, AND WE GO THROUGH THE LIBRARY'S COMMUNITY CENTERS, PARKS AND LOCAL BUSINESSES, AND WE, ALSO PARTNER WITH SCHOOLS AND THE LOCAL BUSINESSES HERE IN DOWNTOWN. AND WE GO TO AND SUPPORT COMMUNITY EVENTS. WE HAVE BOOTHS AND WE HAVE PERFORMANCES AT LOCAL FAIRS AND FESTIVALS. WHAT HAS WORKED VERSUS WHAT HAS DID NOT, INTERACTIVE SOCIAL MEDIA CONTENT? YES. YOUTH INVOLVEMENT AND PEER RECOMMENDATIONS. YES. AFFORDABLE AND ACCESSIBILITY MARKETING MATERIALS. WHAT DID NOT WORK SO WELL FOR US, WHICH WE LEARNED DURING THE PANDEMIC BECAUSE THAT WAS A BIG, BIG LEARNING OPPORTUNITY FOR US. WE HAD MISSED OPPORTUNITIES FOR STORYTELLING UNDER UTILIZATION OF EMAIL MARKETING AND INSUFFICIENT FOLLOW UP, LESSONS FOR FUTURE CAMPAIGNS, JUST

[02:30:02]

INCREASE ALL FORMS OF COMMUNICATION. HOW WILL WE MEASURE SUCCESS? TOTAL ATTENDANCE? WE WANT MORE PEOPLE IN OUR SEATS, AND WE WANT TO REACH MORE PEOPLE SO THEY CAN EXPERIENCE THE WONDERFUL THEATER OF MCKINNEY, WE WANT MORE SOCIAL MEDIA ENGAGEMENT, TICKET SALES AND MERCHANDISE, AND WE REALLY WANT TO PARTNER AND HAVE SPONSORSHIPS FROM OTHER PEOPLE IN THE COMMUNITY, YAG IS ONE OF THE ONLY PLACES FOR, YOUNG TALENT FOR THE THEATER COMMUNITY TO COME AND HARNESS THEIR CRAFT, WE LOVE TO COLLABORATE, LIKE WE SAID, WITH OTHER BUSINESSES, AND WE WANT TO ENHANCE MCKINNEY'S TOURISM AS WE HAVE MANY, MANY, MANY OF OUR ATTENDEES COMING FROM ALLEN, FRISCO, PLANO, ETC. OUR SEASON, WE HAVE AN UPCOMING SHOW JULY 13TH, 11TH THROUGH THE 13TH. RUMPLESTILTSKIN, PRIVATE EYE. AND AS YOU CAN SEE, OUR NEXT SEASON IS ALL LITERATURE AND WE ARE HOPING TO WORK WITH THE LIBRARY FOR THAT. YEAH. YOU CAN ALSO SEE OUR TICKET PRICES HERE. GENERAL ADMISSION IS $15. SENIORS AND CHILDREN ARE $12. WE ALSO DIDN'T INCLUDE OUR MEMBERSHIP PRICE. ANYONE AGED 5 TO 18 CAN JOIN FOR AN ENTIRE YEAR FOR ONLY $50 A YEAR. IT IS ALSO WORTH NOTING THAT MOST OF OUR, CHRISTMAS CAROL ATTENDEES FROM MCKINNEY REPERTORY THEATER COME FROM YAG, THIS IS OUR BUDGET FOR AND OUR REQUESTED FUNDING, AND WE ALSO GET A GRANT FROM THE ARTS COMMISSION, AND IT REPRESENTS 71% OF THE MARKETING BUDGET. Y'ALL'S GRANT THANK YOU QUESTIONS. BOOM. LOOK AT THAT. THAT WAS A LOT OF INFORMATION FOR Y'ALL. YOU SAID USE LEAD. SO ARE YOU. DO YOU ARE YOU THE WHAT'S POSITIONS DO YOU HOLD. YES I'M THE YOUTH PRESIDENT I I'M THE OUTGOING. WE WILL SWITCH BOARDS IN AUGUST I AM I'M GRADUATING. I'M GOING TO COLLEGE IN THE FALL. WE BOTH ARE. BUT YES, I'M THE YOUTH PRESIDENT AND THIS IS THE YOUTH VICE PRESIDENT. AND WE HAVE OUR ADULT PRESIDENT, JULIANNE MCALPIN, RIGHT HERE. OKAY I WAS CURIOUS IF THERE WAS AN ADULT INVOLVED ANYWHERE. YES TO YOU, THE DOLL FOR THE, THE YOUTH BOARD IS MENTORED BY THE ADULT BOARD WHO HANDLES OUR FINANCIALS. OF COURSE. WELL, IT'S JUST A QUESTION. NOT THAT YOU COULDN'T DO IT. I JUST WANTED TO KNOW. THERE'S SOME ADULTS IN THE ROOM SOMEWHERE. MARGARET DID NOT WHEN WE WERE A KID. THEY JUST GAVE YOU THE KID AND SAID, TAKE CARE OF YOURSELF. FORTUNATELY, WE CAN'T PUT THE, PUT OUR NAMES ON THE BANK ACCOUNT. THAT'S FAIR, THAT'S GOOD, DO YOU DO ANY TRAINING OVER THERE AT THIS? OH, YES WE DO. WE HOLD, WORKSHOPS EVERY SECOND AND FOURTH TUESDAY AT THE MPC. AND IT JUST HELPS, BRING BACK OUR SENSE OF COMMUNITY AND YOG AND, IT JUST IT REALLY HELPS EDUCATE THEM AND PREPARE THEM IF THEY WANT TO GO INTO THE THEATER INDUSTRY AS WELL. WHAT'S YOUR RELATIONSHIP LIKE WITH THE WITH THE HIGH SCHOOLS AND SCHOOLS IN MCKINNEY? WELL, OF COURSE, A LOT OF OUR MEMBERSHIP ARE ATTENDEES OF THE PUBLIC HIGH SCHOOLS. WE IN THE PAST HAVE TRIED TO HANG UP POSTERS AT THEIR LOCATIONS. THAT HELPS A LOT, I YEAH, YEAH. ARE YOU DOING ANYTHING TO INVITE THOSE. SAY, THEATER TEACHERS AND LEADERS INTO SOME KIND OF. AND HOW HAS THAT BEEN? THAT'S AN EXCELLENT QUESTION FOR OUR RECENT PRODUCTION OF JULIUS CAESAR. WE SENT OUT AN EMAIL BLAST TO A LOT OF THE ENGLISH AND HISTORY TEACHERS FOR THE MCKINNEY ISD, INVITING THEM AND THEIR STUDENTS TO COME AT OUR DISCOUNTED STUDENT PRICE TO COME EXPERIENCE WILLIAM SHAKESPEARE'S WORKS THE WAY THAT THEY'RE INTENDED TO BE PORTRAYED ON A STAGE, LIVE AND IN PERSON, WHICH IS DEFINITELY SOMETHING THAT WE WANTED TO ENCOURAGE BECAUSE WE WANT TO EXTEND THAT COMMUNITY OUTREACH A LOT, ESPECIALLY FOR OUR LITERATURE PIECES. HOW WAS YOUR RELATIONSHIP WITH THE WITH THE ACTUAL THEATER TEACHERS IN THE SCHOOLS? WE ARE WORKING ON IT. WE ARE ACTIVELY TRYING TO COMMUNICATE WITH THEM, AND WE REALLY, REALLY JUST WANT TO LIKE, MAKE MCKINNEY AND THE YOUTH OF MCKINNEY VARIANT AS INCLUSIVE AS POSSIBLE IN THE PAST, WE HAVE HAD A PUBLIC HIGH SCHOOL TEACHERS, DIRECT FOR US.

WE'VE ALSO HAD THEM LEAD WORKSHOPS AS WELL. OKAY BUT THAT'S NOT IN THE CARDS RIGHT NOW GOING FORWARD THAT YOU KNOW, OF, WE ARE WORKING ON IT RIGHT NOW. OKAY. YEAH ARE YOUR PRODUCTIONS DIRECTED AND PRODUCED BY THE YOUTH OR SORT OF THE BOTH THE ADULTS, BOTH. OKAY, YEAH. WE HAVE GENERALLY SPEAKING, WE HAVE ONE STUDENT DIRECTED PLAY PER YEAR, SOMETIMES MORE, DEPENDING ON THE SEASON. MOST OF OUR FOR SEASON SHOWS ARE DIRECTED BY ADULTS.

EITHER, YOU KNOW, PUBLIC HIGH SCHOOL TEACHERS OR OR VOLUNTEERS THAT ARE ON THE ADULT BOARD OR

[02:35:01]

PARENTS, ETC. OKAY. AND FOR THE WORKSHOPS, IT SOUNDED LIKE YOU OFFERED TWO WORKSHOPS EVERY MONTH. THAT'S CORRECT. ARE THOSE OPEN TO THE TO JUST YOUR MEMBERS OR TO ANY CHILD IN THE COMMUNITY ? MOSTLY OUR MEMBERS, ANYBODY IN THE COMMUNITY IS ABLE TO ATTEND TWO WORKSHOPS WITHOUT PAYING JUST TO SEE IF THEY LIKE THE ORGANIZATION, AND THEN THEY HAVE TO PAY THE $50 TO ATTEND THE REST OF THE MEMBERSHIP. WE OPERATE ONLY ON $50 BECAUSE WE WANT TO MAKE IT AS AFFORDABLE AND AS INCLUSIVE AS POSSIBLE. AND IS THE $50 A MEMBERSHIP FEE MONTHLY? IS THAT WHAT YOU'RE SAYING? IT'S THE WHOLE ENTIRE SEASON. SO FOR SHOWS FOR ONLY $50 A YEAR. DO THE PEOPLE PAY? DO THE DO THE STUDENTS PAY TO BE IN THE SHOW TO HELP OFFSET THE COSTS OF ANY KIND? NO, NO, IT IS EXCLUSIVELY THE $50 A YEAR. THERE'S NO EXTRA COST, NO REQUIRED TICKET SALES, NO REQUIRED VOLUNTEER HOURS. IT'S EXCLUSIVELY THE $50. I'M JUST THINKING MY KIDS ARE INVOLVED IN SEVERAL AROUND THE AREA AND THERE'S ALWAYS A KIND OF BUY IN. THAT'S WHAT ALSO MAKES US DIFFERENT IS BECAUSE WE WANT TO ATTAIN AFFORDABILITY FOR PEOPLE THAT CAN'T AFFORD $300 PER SHOW OR I'VE SEEN PLACES CHARGE A GRAND PER SHOW AND, FRANKLY, I WOULDN'T BE HERE IF IT WASN'T FOR YAG. AND DID YOU SAY THAT YOU'RE A DIVISION OF IMPACT? YES, WE ARE THE RESIDENT THEATER COMPANY, YOUTH THEATER COMPANY FOR IMPACT, AND WE HAVE BEEN SINCE 2009, AND WE ARE CELEBRATING OUR 15TH ANNIVERSARY THIS SEASON. AND SO DID YOU SAY THAT YOU COLLABORATE WITH MRT? YES WE DO, MOST OF THE, YOUTH IN CHRISTMAS CAROL COME FROM YAG. SO WHAT DO THEY DO? ANY TRAINING TOGETHER WITH MARTY? WE HAVE LIKE REHEARSALS AND, YEAH, THEY ARE MORE THAN WELCOME TO COME WHENEVER THEY WOULD LIKE. YEAH. OF COURSE, ALL OF THE, PEOPLE THAT ARE CAST IN A CHRISTMAS CAROL WILL ATTEND THE REHEARSALS FOR THAT SHOW. SURE. WITH MRT, I JUST DIDN'T KNOW IF MRT IS LOCAL ACTORS OR ANYTHING CONNECTED WITH THE YOUTH, BEYOND JUST BEING IN A SHOW WITH THEM, CONNECTED WITH THEM IN SOME KIND OF TRAINING. YEAH, THEY SOMETIMES, IF THEY SOMETIMES LEAD WORKSHOPS WITH US AS WELL. SO DEPENDING ON THEIR EXPERTISE. SO USUALLY I DO PARTNER WITH IMPACT HERE DOWNTOWN. I'M SORRY. PARDON. YEAH OKAY. SO PERFECT. SO A BONUS POINTS IF YOU GUYS CAN INCORPORATE THE CONDUCTOR'S HAT AND THE PRESENTATION IN A IN A IN A PLAY. HONESTLY I'M JEALOUS. I LOVE THAT HAT. GREAT THANKS VERY MUCH. THANK YOU FOR YOUR TIME. JUST CINDY ON ON THAT ONE. THE APPLICATION PACKET IS THE IS THE SAME AS THE LEGISLATION TEXT ON THE. IF I CLICK IT HERE ON THE ATTACHMENT. YEAH OKAY. OKAY. UP NEXT IS ITEM 24-1716. CONSIDER DISCUSSED

[Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 24-25) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2024 McKinney Wine and Music Festival]

PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY SBG HOSPITALITY PC 24-25. IN THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2024 MCKINNEY WINE AND MUSIC FESTIVAL. AND WE HAVE IRIS GONZALEZ. GOOD MORNING AND THANK YOU FOR ALLOWING ME TO SPEAK TO YOU TODAY ABOUT THE MCKINNEY WINE AND MUSIC FESTIVAL. MY NAME AGAIN IS IRIS GONZALEZ, AND I AM THE VP OF OPERATIONS WITH SBG HOSPITALITY. WE ARE TRULY EXCITED TO ANNOUNCE THE EIGHTH YEAR OF THE MCKINNEY WINE AND MUSIC FESTIVAL, AND THIS YEAR WE'RE EVEN MORE EXCITED BECAUSE WE ARE TRANSITIONING AND BRINGING IT TO DISTRICT 121. OUR MISSION IS TO BRING TOGETHER LOCAL AND OUTSIDE RESIDENTS WITH A PASSION FOR LIVE MUSIC AND WINE. SO WHY DISTRICT 121? WITH MCKINNEY BEING A CITY THAT IS ALL ABOUT MUSIC, WE FEEL THAT. DISTRICT 121 IS THE PERFECT PLACE TO HOUSE MCKINNEY WINE AND MUSIC FESTIVAL BECAUSE IT NOT ONLY PROVIDES A STATE OF THE ART SCREEN SOUND SYSTEM, BUT A BEAUTIFUL ATMOSPHERE FOR THIS WINE AND MUSIC FESTIVAL. IN 2023, WE NOTICED THAT 83% OF OUR ATTENDEES ACTUALLY CAME FROM OUTSIDE OF MCKINNEY, SO THAT IS IMPORTANT BECAUSE WE ARE BRINGING THAT TOURISM INTO THE MCKINNEY AREA. THEREFORE, IN ADDITION TO BRINGING TOURISM TO MCKINNEY, OUR GOALS ARE TO CREATE A FUN EXPERIENCE FOR RESIDENTS THAT INCREASE THEIR QUALITY OF LIFE AND SHOWCASE MCKINNEY AS A UNIQUE AND MUSIC FRIENDLY DESTINATION. WHILE THIS IS A FOR PROFIT EVENT, THE EVENT

[02:40:01]

DOES GIVE BACK TO NONPROFITS. WE HAVE TWO NONPROFIT PARTNERS THAT WE ALWAYS WORK WITH, LOVE LIFE FOUNDATION, AS WELL AS THE WARRIORS KEEP. FOR THIS EVENT, WE WILL BE DONATING A TOTAL OF $2,000 TO THEM IN. WE CONTINUE TO HOPE TO WORK AND PROVIDE A LOT OF, RECOGNITION AND AWARENESS TO THOSE TWO PARTNERS. EVEN THOUGH DISTRICT 121 IS A SMALL VENUE, WE STILL ANTICIPATE THE ATTENDANCE TO BE AROUND 2000 PEOPLE. WE WILL CREATE TICKET WINDOWS FROM 12 TO 2, 2 TO 4, 4 TO 6, AND THESE WINDOWS WILL ALLOW US TO HAVE THE 2000 PEOPLE COME IN AND OUT THROUGHOUT THE DAY. THE TICKET PRICES FOR THIS EVENT ARE $35 FOR THE MINI WINE PASS, $40 FOR THE ACTUAL WINE PASS, AND THEN $85 FOR THE VIP PASS. DURING THE TIME FRAMES, ATTENDEES WILL NOT ONLY GET THE TASTE FROM 20 LOCAL AND NATIONAL WINERIES, BUT THEY WILL EXPERIENCE LIVE MUSIC FROM BANDS LIKE LIGHT COMBS AND THE MAYLEE THOMAS BAND. WE WILL ALSO HAVE OTHER FUN ACTIVATIONS AND PHOTO OPS. WE WILL MEASURE THE SUCCESS OF THIS EVENT THROUGH TICKET SALES, THROUGH THE SALES THAT DISTRICT 121 WILL RECEIVE NOT ONLY THE DAY OF THE EVENT, BUT WILL KIND OF SEE WHAT THEIR REVENUE LOOKED LIKE AFTER THE EVENT. ABOUT A MONTH OR SO LATER, AND THEN WE WILL ALSO LOOK AT THE FEEDBACK THAT WE RECEIVE NOT ONLY FROM THE ATTENDEES, BUT FROM SPONSORS AND THOSE ALIKE. WE ARE ASKING AND REQUESTING $15,000 FOR THE MCKINNEY WINE AND MUSIC FESTIVAL, AND WE WILL BREAK DOWN THAT WITH $5,000 ALLOCATED TO SOCIAL MEDIA. WE WILL ALSO UTILIZE OUR SLICK TEXT DATABASE, WHERE WE CURRENTLY HAVE 8000 PHONE NUMBERS. EXCUSE ME, THAT WE SEND OUT TEXT COMMUNICATIONS TO OUR EVENT FLIERS, INSTAGRAM TO MAJOR DALLAS INFLUENCERS SUCH AS DALLAS LOVE LIST PARTNERSHIPS WITH MINOR OR MICRO INFLUENCERS THAT ARE LOCAL IN THIS AREA, UPWORK, WHERE WE WOULD CREATE OUR WEBSITES, ADS AND MARKETING MATERIALS AND THEN MARKETING POSTERS THAT WE ACTUALLY DISPLAY AT DISTRICT 121. IT IS OUR HOPE THAT YOU WILL, LISTEN TO OUR PRESENTATION AND THAT YOU WILL CONSIDER US FOR THIS $15,000 GRANT. WE BELIEVE THAT THE DISTRICT 1 TO 1 IS THE PERFECT PLACE TO HOST THIS EVENT. AND AGAIN, WE WANT TO CONTINUE TO MAKE MCKINNEY A GREAT DESTINATION FOR LIVE MUSIC. I WELCOME ANY QUESTIONS THAT YOU GUYS MAY HAVE. SO I HAD A QUESTION, REALLY ENJOYED THE EVENT LAST YEAR AND. IT SEEMED LIKE A TREMENDOUS AMOUNT OF EFFORT FOR A VERY SHORT TIME SPAN. RIGHT. SO HERE I GET NOON TO SIX, MAYBE AT DISTRICT 121. YOU CAN'T CONTINUE TO GOING LATER, BUT HAVE YOU LOOKED AT LONGER FOR THE EVENT BECAUSE I MEAN, THERE'S PEOPLE THERE AT 6:00 AND THEY'RE GETTING SHOOED OUT, RIGHT? LIKE THEY'RE THEY'RE READY TO KEEP GOING. IN 2021. WE ACTUALLY LOOKED AT DOING A TWO DAY EVENT AND WE DID THAT. AND HONESTLY, THE SALES DID NOT ALLOW FOR US TO CONTINUE TO DO A TWO DAY EVENT. IT JUST WAS BETTER SUITED FOR US TO MAINTAIN IT. RIGHT NOW, AS A ONE DAY EVENT, AND A LOT OF OUR FESTIVALS AND EVENTS DO FOLLOW ALONG THE LINES OF THE 12. I MEAN 12 TO 4, 12 TO 6. WE ONLY HAVE ONE EVENT RIGHT NOW WHERE IT ACTUALLY EXTENDS PAST THAT TIME FRAME. SO, FOR US, EVEN THOUGH IT DOES SEEM LIKE A LOT OF EFFORT, IT IS REWARDING AND WE FEEL LIKE IT IS A, SOMETHING WE WANT TO CONTINUE TO FOLLOW AT THIS POINT. OKAY. THANK YOU.

WELCOME I DIDN'T LAST YEAR. DIDN'T YOU HAVE A $15 TICKET? LAST YEAR, $15 TICKET. I THOUGHT THAT WAS JUST TO GET IN. AND IT DIDN'T GET YOU ANY OF THE WINES BECAUSE WE DID. YOU KNOW, WE ALL WERE EXPENSIVE, AND WE SAID WE NEED A MORE ECONOMICAL PRICE. AND I THOUGHT Y'ALL OFFERED A $15 TICKET LAST YEAR. LAST YEAR WE, I DON'T RECALL THERE BEING A $15 TICKET. I THINK IN THE PAST, BECAUSE IT WAS AT TOWN LAKE, ANYBODY COULD MEANDER, YOU COULD WALK AROUND AND, YOU KNOW, THERE WERE SOME THINGS THAT WERE JUST FREE. AND THE ATMOSPHERE, OF COURSE, COULD BE APPRECIATED, AND I THINK THAT THAT WAS THEIR RESPONSE THAT, LIKE, YOU KNOW, THE NATURE OF THE EVENT IS FREE, RIGHT? THE PARTICULAR PARTICULARITIES HAVE A AND THEN YOU'RE SAYING THE WINDOW, THE TICKET WINDOW. DOES THAT MEAN IF I BUY A TICKET I CAN ONLY GO FROM NOON TO TWO, OR YOU WILL ONLY BE SERVED? IT'S JUST WHAT WE DID AT THE GRAND OPENING AT DISTRICT 121 THIS PAST FALL IN

[02:45:02]

NOVEMBER, WHERE WE DID THE TICKET WINDOWS. AND SO, YES, FROM 12 TO 2, YOU ARE GIVEN THAT TIME FRAME TO GO TO VISIT TO EACH OF THE DIFFERENT LOCAL WINERIES AND ENJOY THE FESTIVITIES. IT'S BECAUSE WE WANT TO WE UNDERSTAND THE SIZE OF DISTRICT 121 AND IT DID WORK.

THIS FORMULA DID WORK WHEN WE DID THE GRAND OPENING AND ALLOWING PEOPLE TO COME TO EXPERIENCE IT FOR A FEW HOURS AND TO LEAVE, AFTER THEIR ALLOTTED TIME. IT'S ALSO WHAT WE DO WITH THE WALKS, WHERE WE HAVE A DESIGNATED TIME FRAME FOR THE ATTENDEES. RIGHT? THE WALKS ARE.

YEAH, SORRY ABOUT THE WALKS ARE DIFFERENT BECAUSE YOU'RE GOING TO HAVE BANDS THERE. AND IF I GOT NOON TO TWO AND THE BAND DON'T COME UNTIL FOUR, AND I'M STILL PAYING 85 BUCKS FOR A VIP EXPERIENCE. UNDERSTOOD. AND SO EXACTLY WHAT YOU'RE BRINGING TO THE TABLE IS WHAT WE DID AGAIN FOR THE GRAND OPENING. WE DID HAVE VARIOUS BANDS THAT WERE PLAYING ON THE STAGE, AND SO PEOPLE WERE MADE AWARE WITH OUR MARKETING EFFORTS OF THE TIMES, OF THE DIFFERENT BANDS, SO THAT THEY KNEW THAT THIS IS WHEN THEY WANTED TO PURCHASE THEIR TICKETS, ALSO WITH VIP, WE HAVEN'T FULLY, THE VIP THERE. TIME FRAMES MAY BE SLIGHTLY DIFFERENT THAN THE NORMAL.

NORMALLY WHAT WE'VE DONE IN THE PAST IS DIVIDED INSTEAD OF LIKE A 12 TO 2. THAT WOULD BE A 12 TO 3 AND A 3 TO 6. SO WE HAVE A LITTLE BIT LONGER TIME FRAME WHERE THEY'RE GOING TO BE, WHICH IS IN THE VIP AREA AT 480. SO HOW ARE YOU GOING TO KICK EVERYBODY OUT, SO NICELY. WE'VE DONE IT BEFORE. ACTUALLY, IN OUR PLANO EVENT, WE ACTUALLY HAD THE TIME FRAMES, WHERE IT WAS 12 TO 3, 3 TO 6. AND THEN WHAT HAPPENS IS AFTER A CERTAIN POINT IN TIME, WE HAVE DIFFERENT COLOR WRISTBANDS, AND WE NICELY ASK PEOPLE TO BEGIN TO, EXIT. ALSO, THEY WILL NOT NO LONGER BE SERVED BECAUSE ALL OF OUR STAFF KNOW WHAT WRISTBANDS WILL BE ALLOWED TO RECEIVE, WHAT BEVERAGES, AT WHAT TIME. BUT BUT YOU'VE GOT THE PREMIUM TICKET, NOT THE VIP. IS 40 TASTINGS? NO.

NO. 2020 TASTINGS. OKAY, THAT'D BE A LOT TO DRINK IN TWO HOURS. ALL RIGHT. 20. HONESTLY WE RARELY SLUG THESE. YOU'RE OUT OF HERE. COLLEGE DAYS, BABE. SO, IRIS, WHAT WHAT WILL THE REDUCED FOOTPRINT DO TO THE NUMBER OF VENDORS? OKAY. COMPARED TO, SO WE WILL HAVE FEWER. WE WILL HAVE FEWER VENDORS, THAT WILL HAVE THEIR TENTS LOCATED ON THE DISTRICT 1 TO 1 TURF, SO WE ARE GOING TO JUST MAKE SURE THAT WE HAVE A BETTER REPRESENTATION OF INSTEAD OF HAVING 3 OR 4 OF THE SAME TYPES OF MERCANTILE INDIVIDUALS, WE'RE GOING TO HAVE ONE REPRESENTATIVE OF ONE ENTITY. SO THERE WILL BE A SMALLER SCALE. CAN YOU GIVE US NUMBERS LIKE MAYBE LAST YEAR THERE WERE 35, YOU KNOW, WINERIES REPRESENTED AND THIS YEAR WE CAN ONLY HAVE TEN, SO IN TERMS OF WINERIES, ACTUALLY OUR NUMBERS ARE FAIRLY THE SAME BECAUSE WE, WE'RE MAKING THIS MORE TAILORED TO THIS IS A WINE FESTIVAL. THIS IS A MUSIC FESTIVAL, INSTEAD OF HAVING SO MANY, OTHER ENTITIES. SO WE WILL ACTUALLY HAVE 20 WINERIES, WHEREAS IN PREVIOUS YEARS OUR NUMBERS ACTUALLY WERE AROUND 24, 28, IT TOGGLED AROUND THERE. SO WE AREN'T ACTUALLY REDUCING, EXCUSE ME, THE NUMBER OF WINERIES AS MUCH, BUT IT'S STILL GOING FROM 28 TO 20. YES. OKAY AND THEN THERE WON'T BE A PUBLIC ASPECT THEN AT ALL. IT'LL BE PURELY TICKETED, SO LIKE IF YOU WANTED TO BE JUST LIKE OUR OTHER EVENTS, YOU CAN STILL COME AND YOU CAN LOOK AT IT, YOU CAN SEE AND HEAR THE MUSIC AT TIMES, BUT THE TICKET ACTUALLY MEANS THAT YOU ARE PURCHASING A WINE PASS.

YOU ARE ACTUALLY PURCHASING A VIP PASS. SO THE COMMON AREA IS NOT GOING TO BE COMMON THAT DAY.

LIKE IF I KNEW NOTHING ABOUT THE EVENT, BUT I WAS AT ONE OF THE RESTAURANTS AND I WAS LIKE, OH, LOOK AT THIS BEAUTIFUL COMMON AREA. I CAN'T ACCESS IT REALLY WITHOUT A TICKET THAT DAY. NO, I MEAN, YOU COULD STILL WALK THROUGH. YOU JUST COULD NOT PARTICIPATE WITH THE WINE TASTINGS AND THINGS OF THAT NATURE. IT SEEMS LIKE IT'S GOING TO BE VERY CROWDED, THOUGH. I MEAN, IF IT'S THE PLOT OF GRASS SPACE ISN'T THAT BIG THERE, JUST TO HAVE OTHER PEOPLE MEANDERING, PLUS THE PEOPLE THAT BOUGHT TICKETS, IT JUST SEEMS. WHICH IS IN, YOU KNOW, TO IRIS'S POINT, IS WHY THEY'RE DOING THE WINDOWS. THEY'RE GOING TO TRY TO FORCE PEOPLE OUT IN TWO HOUR WINDOWS. HOW MANY PEOPLE ARE GOING TO BE IN EACH WINDOW, SO FOR THOSE THREE DIFFERENT TIME FRAMES, IT'S GOING TO BE A LITTLE LESS THAN 600, BECAUSE OF COURSE, THEN WE HAVE THE VIP SECTION AS WELL. SO 600 FOR THOSE 12 TO 2, 2 TO 4, 4 TO 6, AND THEN WE'RE ALLOCATE A FEW TICKETS. OF COURSE FOR VIP. AND AGAIN THEY'RE GOING TO BE ON THE PATIO 600 STILL SEEMS LIKE A LOT FOR THAT SPACE, BUT ALSO I, I DON'T KNOW HOW YOU CAN NICELY MOVE PEOPLE OUT BECAUSE YOU ARE GOING TO BE MAXING OUT THAT SPACE AT 600, AND YOU CAN'T JUST LIKE, SAY, HEY, LEAVE WHEN YOU

[02:50:05]

WANT BECAUSE WE'VE GOT TO GET YOU OUT WHEN WE'RE THAT FULL. SO I HAVE CONCERNS ABOUT THAT. BUT, YEAH. HOW MANY IN YOUR VIP SPACE ? HOW MANY, IT WILL BE WHAT THE PATIO CAN REALLY HOLD. SO WE WILL HAVE AROUND 150 TICKETS, THAT'S BEEN ASKED AND THEN AGAIN, THERE'S THAT WAVE OF PEOPLE COMING IN AND OUT THROUGHOUT THE DAY. SO IT'S WINE AND MUSIC, RIGHT? YES. SO THE WINE IS WHAT WE'RE PAYING FOR ULTIMATELY. BECAUSE IF I, IF I JUST ROLL DOWN THERE AT A RESTAURANT, I CAN HEAR THE MUSIC WITHOUT A TICKET. RIGHT. AND IT'S ALSO TO MARKET DISTRICT 121 AT THE SAME TIME, BECAUSE THIS IS A NEW A NEWER VENUE IN THE MCKINNEY AREA. SO BRINGING IT HERE ALSO BRINGS AWARENESS TO THE FACT THAT DISTRICT 121 IS AN EVENT VENUE. IT IS A PLACE TO COME AND SEE AND HEAR MUSIC. BECAUSE ONE THING THAT WE ALSO DO IS WE PROGRAM ALL OF THEIR ANNUAL EVENTS, AND THIS IS ANOTHER WAY TO KIND OF BRING AWARENESS TO DISTRICT 121 AND PUT THEM IN THE MUSIC SCENE. SO YOU'RE EXPECTING ABOUT 2000 TOTAL THROUGHOUT THE DAY. TOTAL THROUGHOUT THE DAY. HOW DOES THAT COMPARE TO PREVIOUS YEARS? SO HONESTLY, IN TERMS OF SALES AND REVENUE, IT EQUATES TO THE SAME. WE MAY HAVE SEEN MORE PEOPLE AT TOWN LAKE, WHICH IS SUCH A BEAUTIFUL VENUE, AND WE KIND OF HATE TO LEAVE THAT VENUE. BUT IN TERMS OF TICKET SALES AND REVENUE, WE'VE ONLY SOLD AROUND 1600 TICKETS. AND SO FOR US, THIS IS KIND OF EQUATING TO THE SAME NUMBER OF TICKETS THAT WE'VE WE'VE SOLD WITH THIS EVENT. OKAY, SO PAID ATTENDEES MINUS THE PROMOTION IS GOING TO BE APPROXIMATELY THE SAME. YES. OKAY THEN. THE 15,000 PROMOTIONAL GRANT REQUEST. WHAT IS THAT GETTING BEYOND, YOU KNOW, THE SAME NUMBER OF ATTENDEES AS LAST YEAR? I MEAN, IS IT NECESSARY TO GET THE SAME NUMBER OF ATTENDEES AS LAST YEAR? I MEAN, IDEALLY WE DO WANT TO GROW, BUT AT THE SAME TIME, WE ALSO KNOW THIS IS A NEW VENUE. THIS IS US TESTING IT OUT. SO WE KNOW WHAT DOES WORK WITHIN GETTING NEW PEOPLE TO COME VISIT, SO WE DO FEEL LIKE THE $15,000 IS ADEQUATE BECAUSE WE DO SEE THE SOCIAL CAMPAIGNS.

THEY DO WORK, WE DO SEE THAT, THE TEXT MESSAGING, WE'VE SEEN A GREAT INCREASE IN CLICK OPEN RATES AND THINGS OF THAT NATURE WITH ALL OF THESE DIFFERENT THINGS. SO IT DOES HELP SUPPORT AND GET THE WORD OUT THERE. SO DO YOU KNOW HOW MANY EXACTLY YOU HAD LAST YEAR. YOU SAID AROUND ABOUT DO YOU DO DO YOU KNOW MORE OF A SPECIFIC AMOUNT THAT CAME LAST YEAR, AS I CAN GET THAT INFORMATION SPECIFICALLY FOR YOU. I DO KNOW, THAT IT WAS AROUND 1600, BUT I CAN GET THAT EXACT NUMBER FOR YOU IF YOU NEED ME TO. SO BACK TO THE WINDOWS OF TIME WITH THE WINE WALKS OR THE OR THE WALKS DOWNTOWN, YOU MAY ENCOURAGE OR, YOU KNOW, EVEN REQUIRE. I'M NOT AWARE THAT YOU TURN AWAY PEOPLE IF THEY SHOW UP LATE, BUT AND THERE'S ALSO NO WAY TO STOP PEOPLE FROM WALKING AROUND DOWNTOWN AND THEY DON'T STOP SERVING IN THE, IN THE SHOPS AND EVERYTHING. SO MY CONCERN IS THAT PEOPLE ARE GOING TO BUY A TICKET WITH A 12 TO 2 WINDOW, BELIEVE THAT THEY CAN SHOW UP AND START AT ANY TIME WITHIN THAT WINDOW, AND STAY AS LONG AS THEY WANT, AS LONG AS THEY START WITHIN THAT WINDOW. AND YOU'RE GOING TO HAVE A LOT OF UPSET CUSTOMERS WHEN THEY REALIZE THAT THEY SHOWED UP AT 130 AND A 2 P.M. WINDOW, AND NOW THEY'RE BEING CUT OFF AT 2 P.M.

AND SO I, I WOULD LIKE TO SEE A REQUIREMENT OF SOME TYPE THAT YOU INCLUDE IN YOUR MARKETING, CLEAR UNDERSTANDING FOR PURCHASERS THAT THEIR WINDOW IS OVER AND THAT THEY WILL BE ASKED TO LEAVE LIKE, AS OPPOSED TO HAVING A WINDOW TO START AND STAY AS LONG AS THEY. AND THAT IS WHAT WE ALWAYS DO WITH ALL OF OUR COMMUNICATIONS, ESPECIALLY BECAUSE WE HAVE DONE THIS BEFORE AND I'LL ALWAYS GO BACK TO DISTRICT 121, BECAUSE THAT'S WHAT WE DID WHEN WE DID THIS LAST. WE ACTUALLY COMMUNICATED TO OUR ATTENDEES THAT IT WAS A 12 TO 2 TIME FRAME. THAT IS YOUR TIME FRAME FOR BEING ON SITE. SO IT IS MENTIONED AND REITERATED THROUGHOUT COMMUNICATIONS THAT WE SEND TO OUR ATTENDEES. AND DID YOU EXPERIENCE MUCH DIFFICULTY WITH THAT AT THE LAST ONE? THANK YOU. DID NOT OKAY. I MEAN, I'VE BEEN KICKED OUT A LOT OF PLACES. I MEAN, THAT'S YOU KNOW, IT'S NOT THAT TOUGH. SO HOW YOU SAID YOU'VE DONE THIS AT DISTRICT 121 BEFORE AT THE GRAND

[02:55:07]

OPENING WHEN WE DID THE GRAND OPENING, WE DID THE TIME FRAMES, AND THEN. BUT YOU HOW MANY YOU'VE DONE THIS EVENT OR YOU DID YOU DID AN EVENT AT THE GRAND OPENING OF 121. YOU GUYS WERE THE MARKETING PARTNER FOR THAT. AND HOW MANY EVENTS DO YOU DO AT DISTRICT 121, THIS IS OUR SECOND YEAR GOING INTO PROGRAMING THEIR EVENTS, AND SO, EACH MONTH WE HAVE AROUND FOUR, EVENTS FROM MOVIE NIGHTS TO, MINI LIVE CONCERTS, VAULT CONCERTS, SO WE DO LITTLE SMALL SCALE THINGS. WE'VE HAD, DURING THE BYRON NELSON, WE HAD THE TEED UP, CINCO DE MAYO THAT WE HELD AT DISTRICT 121. WE HAVE A COUPLE OF LARGER SCALED, EVENTS, BUT NOTHING TO THIS CALIBER, THIS IS A LITTLE BIT DIFFERENT IN TERMS OF THE FACT THAT WE'RE TAKING ONE OF OUR SIGNATURE FESTIVALS, AND NOW BRINGING IT TO DISTRICT 121. AND AGAIN, IT'S BECAUSE WE DISTRICT 121 IS AN AMAZING VENUE, AND WE WANT TO CONTINUE TO HIGHLIGHT IT. AND WE FEEL LIKE THIS IS A GREAT PLACE TO START, ESPECIALLY WITH THE MUSIC COMPONENT, BECAUSE WE ALWAYS HIGHLIGHT THE WINE. BUT WHAT WE DON'T FEEL LIKE PEOPLE ARE GRAVITATING TO IS THE MUSIC, AND THIS PUTS THE MUSIC FRONT AND CENTER WITH THE WINES AROUND THE STAGE. I HAVE TWO MORE QUESTIONS, DO YOU KNOW WHAT PERCENT OF YOUR ATTENDEES EACH YEAR ARE? REPEAT ATTENDEES FROM THE PRIOR YEAR. REPEAT ATTENDEES? PERCENTAGE WISE, I DON'T KNOW THE EXACT NUMBER. I DO KNOW THAT, 63% OF OUR ATTENDEES, ARE LIKE, ARE WHO WE TARGET TO WHICH ARE FEMALE, AND THEN 30 TO 30 TO 55 YEAR OLDS.

BUT IN TERMS OF REPEAT NUMBERS, I WOULD HAVE TO GO BACK IN AND LOOK AT THAT FOR YOU. AND THEN, ARE THERE GOING TO BE FOOD VENDORS AT ALL, OR ARE THE GUESTS GOING TO BE DRIVEN TO PARTNERS? AND WE'RE DRIVING THEM TO DISTRICT 121, SO OUR FOOD PARTNERS ARE THE RESTAURANTS, AGAIN, TO GIVE SOME, AWARENESS TO WHAT'S AT DISTRICT 121. ARE THE FOOD PARTNERS THERE? SO WHAT WE DID AT THE GRAND OPENING AND WHAT WE'LL DO AGAIN, IS NOT ONLY ALLOW FOR THEM TO HAVE PEOPLE GO TO THEIR RESTAURANT LOCATIONS, BUT THEY COULD HAVE A SATELLITE TABLE ON THE VENUE PROPERTY. SO IF SOMEBODY HAS THE 12 TO 2 PASS AND THEN THEY SAY, WELL, WE'LL JUST GO, WE'LL JUST EAT AT ONE OF THE RESTAURANTS AFTER. BUT THEN ALL THE RESTAURANTS ARE ON AN HOUR WAIT, THEN THEY HAVE TO HANG OUT IN THE GREEN SPACE AND THEN IT'S JUST GOING TO CROWD IT FOR THE 2 TO 4. I MEAN, I'M JUST TRYING TO THINK THROUGH LIKE, WHAT COULD SOME OF THE CHALLENGES BE ON THIS? THAT'S WHAT I WAS JUST THINKING. I MEAN, YOU'RE HOW MANY PEOPLE YOU SAY PER PER TICKET WINDOW? ROUGHLY 600. AND THAT'S IF WE I MEAN, THE HOPE IS TO SELL OUT, BUT IT'S AROUND 600. THAT'S WHAT WOULD ALLOCATE FOR THE DIFFERENT TIME WINDOWS TO THE 600. CUT THAT HALF. THAT'S 300. SO YOU'RE CAN WE TRY TO PARKING 600 CARS AT ONE TIME BECAUSE DISTRICT ONE. WELL THE IDEA IS THAT NOT EVERYONE WILL BE PARKING A CAR BY THEMSELVES BECAUSE, LIKE, I SAID, LIKE GIRLFRIEND GROUPS OR COUPLES, THOSE ARE THE ONES THAT ARE COMING. SO IT WOULDN'T ESSENTIALLY BE 600 VEHICLES.

YOU'RE THE PEOPLE THAT ARE LEAVING AND THE PEOPLE THAT ARE THERE. SO IT'S THERE IS THAT OVERFLOW. CORRECT. BUT, OKAY, WHAT WAS THE BUDGET LAST YEAR FOR THE MARKETING AS ROUGHLY AROUND THE SAME, OUR TOTAL REQUEST, THE MAXIMUM REQUEST I THINK WE GAVE. YEAH, I THINK WE GAVE THEM PRETTY CLOSE TO THAT. SO OUR TOTAL MARKETING IS 20,000. WE ASKED 15,015, IT WAS A GRANT LAST YEAR OF TEN. THAT'S WHAT WAS AWARDED. AWARDED AGAIN? YEAH THANK YOU. I'M WITHOUT, YOU KNOW, PRYING INTO THE INNER WORKINGS OF SBG. IS THERE LIKE JUST A GENERAL STATEMENT THAT YOU CAN MAKE ABOUT WHY YOU'RE LEAVING TOWN LAKE? WELL, FIRST, WE LOVE TOWN LAKE. IT'S A BEAUTIFUL VENUE, BUT LAST YEAR WE ACTUALLY LET ME GO BACK TWO YEARS AGO, WE NOTICED THAT HALF OF THE ATTENDEES DIDN'T RESPECT OR GO TO THE MUSIC COMPONENT. IT WAS SUCH A HUGE FOOTPRINT, AND WE FELT LIKE IT WASN'T BEING REALLY, TRULY UTILIZED IN THE FESTIVAL. SO THEN WE DECIDED TO SCALE DOWN. WE INSTEAD OF USING THE ENTIRE NORTHERN PORTION OF TOWN LAKE, WE TOOK IT AND MOVED IT TO JUST THE WESTERN PORTION, HOPING THAT THAT WOULD AGAIN GET PEOPLE TO MIGRATE TO THE STAGE TO ENJOY THE FESTIVAL. AS WE HAD HOPED. HOWEVER, IT DID NOT GO THAT WAY. AND SO, AS MUCH AS WE LOVE TOWN LAKE, WE FEEL LIKE IT JUST WASN'T REALLY GIVING US THE VIBE AND THE FEEL THAT WE REALLY WANT THIS FESTIVAL TO BE. WE'VE BEEN AT DIFFERENT VENUES LIKE YOU MENTIONED EARLIER, ADRIATICA AND THINGS OF THAT NATURE, AND SO WE'RE TRYING TO BRING IT TO A VENUE. WE'RE HOPING THAT THIS

[03:00:06]

COULD BE A HOME FOR IT. I MEAN, IT'S OUR FIRST YEAR. WE'LL SEE HOW IT GOES, IT'S A TRIAL FOR US, BUT BUT BECAUSE WE KNOW IT IS A SMALLER SCALE VENUE, THAT IS WHY WE DECIDED TO DO THIS.

TIME FRAMES, WE'VE DONE TIME FRAMES NUMEROUS TIMES, SO I KNOW THERE'S APPREHENSION, BUT, WE'VE DONE IT. WHEN WE HAD OUR OKTOBERFEST FESTIVAL JUST AFTER, THE PANDEMIC, WE THESE WINDOWS, WE'VE KIND OF MADE IT OUR OWN. WE KNOW HOW IT WORKS. WE KNOW HOW TO KIND OF NICELY ASK PEOPLE TO COME AND GO AS YOU WILL WITHOUT MAKING A SCENE, SO IT'S SOMETHING THAT WE FIGURED OUT.

WE KNOW HOW TO WORK IT AND WE WILL MAKE SURE THAT EVERYONE WHO COMES AND PARTICIPATES HAS AN AMAZING TIME. SO SINCE YOU'VE EXPERIENCED THIS BEFORE, DID YOU SEE ANY TYPE OF IMPACT IN YOUR FOLLOW UP EVENTS IN TERMS OF SALES AND PARTICIPATION? SO, YES. SO FRISCO IN COURT, WHEN WE DID THAT ONE, AND I HATE TO TALK ABOUT OTHER CITIES, BUT THOSE ARE CITIES THAT WE'VE ACTUALLY DONE THESE TIME FRAMES IN, SO WE DID IT ONCE, AND THAT FIRST YEAR WE SAW A LARGE NUMBER OF PEOPLE COME OUT, AND THEY RESPECTED THE TIME FRAMES. AND THEN THE FOLLOWING YEAR WHEN WE HAD IT AND IT WAS JUST A FULL BLOWN, WE STILL HAD PEOPLE COMING. NO ONE REALLY RARELY DO PEOPLE STAY THE ENTIRETY OF A FESTIVAL OF ONE OF OUR FESTIVALS. THEY COME AND GO. WE HAVE WE'VE SEEN THE DATA ANALYSIS REPORTS THAT SHOWS THE WAVES AND DIPS OF PEOPLE COMING IN AND OUT. SO WE'VE NOTICED THAT EVEN THOUGH IT MAY SEEM LIKE A SHORT WINDOW OF TIME, AFTER A COUPLE OF HOURS, PEOPLE ARE TIRED. THEY THEY HAVE OTHER THINGS TO DO, AND THEY MAY NOT WANT TO STAY AT THE EVENT. SO WE SEE EBBS AND FLOWS OF OUR ATTENDEES COME AND GO. YOU GUYS HAVE DONE THIS FOR MULTIPLE OCCASIONS. YES THERE'S SOME APPREHENSION ON IT. LACK OF EXPERIENCE ON MY PART, ON ON HAVING, SEEN THAT THE TWO HOUR WINDOW, THAT BEING SAID, IF IT'S A NATURAL INCLINATION THAT PEOPLE ARE ONLY GOING TO STAY A COUPLE OF HOURS, THEN WE DON'T ACTUALLY NEED TO MOVE THEM OUT BECAUSE THEY'RE SIMPLY GOING TO MOVE OUT. RIGHT? YOU STOP SERVING THEM IN A PARTICULAR PERIOD OF TIME, AND EVENTUALLY THEY MOVE OUT. I MEAN, I THINK IF PEOPLE WANT TO STAY AND THEY WANT TO HANG OUT AND LISTEN TO SOME MUSIC, THAT SEEMS LIKE A REASONABLE THING TO DO. WE'RE TALKING HERE ABOUT IS PROMOTING AN EVENT THAT IS FOR THE COMMUNITY THAT EVERYBODY ENJOYS AND, WE WANT TO MAKE SURE THAT'S A POSITIVE EXPERIENCE. SO YOU HAVE THE EXPERIENCE IN DOING THIS. I UNDERSTAND, BUT THAT'S SOME OF THE APPREHENSION IS, YOU KNOW, HOW DO WE GRACEFULLY MOVE PEOPLE OUT AND SO THAT THEY LEAVE WITH A POSITIVE IMPRESSION OF SOMETHING THAT WE'RE HELPING SPONSOR. AND I THINK WHAT HAS I COMPLETELY AGREE. AND I THINK WHAT HAS NOT BEEN MENTIONED IS MY BIGGEST CONCERN, WHICH IS WE ARE ASKING WE ARE INVITING PEOPLE TO DRINK FOR TWO HOURS AND THEN TELLING THEM TO GET IN THEIR CAR AND GO HOME, AND WE ARE GIVING THEM 20 TICKETS TO HAVE 20 SERVINGS OF ALCOHOL IN A LIMITED PERIOD OF TIME AND THEN ASKING THEM TO LEAVE. AND THAT'S EXTREMELY CONCERNING TO ME. ANYTHING FURTHER? OKAY. THANK YOU. THANK YOU VERY MUCH. THANK YOU FOR YOUR TIME. OKAY. NEXT UP IS ITEM 24-1717. CONSIDER DISCUSS PROMOTIONAL AND

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC 24-26) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2024 Events at Myers Park Including Garden Show, Plant Sales, A Walk in the Park, and Educational Workshops]

COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY COLLIN COUNTY MASTER GARDENERS ASSOCIATION IN THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2024 EVENTS AT MYERS PARK, INCLUDING GARDEN SHOW PLANT SALES, A WALK IN THE PARK AND EDUCATIONAL WORKSHOPS. AND WE HAVE SARAH DODD. GOOD MID-AFTERNOON, MID-MORNING, THANK YOU FOR THIS OPPORTUNITY. I'M SARAH DODD, I'M THE COMMUNICATIONS CHAIR FOR THE COLLIN COUNTY MASTER GARDENERS ASSOCIATION, WHICH IS A 500 AND 1C3 ORGANIZATION. TODAY WE WALK YOU THROUGH OUR PLANS AND HOW THEY ALIGN WITH THE MKDC GOALS IN THIS EXPANSION OF OUR GRANT USAGE AND PARTNERSHIP. OUR MISSION IS TO ASSIST TEXAS A&M AGRILIFE EXTENSION SERVICES IN PROVIDING RESEARCH BASED INFORMATION ON SUSTAINABLE HORTICULTURE PRACTICES, ENVIRONMENTAL STEWARDSHIP TO THE RESIDENTS, AND VISITORS OF COLLIN COUNTY. WE TARGET GARDENERS OF ALL AGES, YOUTH TO SENIOR LOCAL BUSINESSES, SCHOOLS AND NON-PROFITS. ALL THE EVENTS INCLUDED IN OUR APPLICATION SHARE A COMMON THREAD OF BEING AT MYERS PARK AND EVENT CENTER IN MCKINNEY. THE GARDEN SHOW IS OUR SIGNATURE EVENT SINCE 2011. IT'S A TWO DAY EVENT FREE IN MID-MARCH. THIS PAST YEAR, IT FEATURED 11 HOURS OF EXPERT SPEAKING SESSIONS. THE CCMA

[03:05:03]

EDUCATION AND DEMONSTRATION BOOTHS, OVER 60 EXHIBITORS. AND OF THESE EXHIBITORS, THEY INCLUDED A MIX OF BUSINESSES, NONPROFITS, CITY SERVICES AND LOCAL. A LOCAL COLLEGE. THIS EVENT IS UNIQUE BECAUSE IT FOCUSES SOLELY ON GARDEN GARDENING. UNLIKE MOST HOME AND GARDEN SHOWS, OUR AUDIENCE THIS YEAR WAS NEARLY 8000, WHICH WAS PREDOMINANTLY FROM OUTSIDE MCKINNEY, WITH ROUGHLY 75% OF ATTENDEES TRAVELING TO PARTICIPATE. A WALK IN THE PARK HELD SINCE 2012 IS FREE THREE HOUR OUTDOOR EVENT SHOWCASING THE EARTH KIND RESEARCH GARDENS IN MCKINNEY. IT INCLUDES A SELF-GUIDED TOUR, MASTER GARDENERS ON HAND, AND DEMONSTRATIONS OF SUSTAINABLE GARDENING. OUR EVENT LAST YEAR HAD OUR BEST ATTENDANCE TO DATE, WITH JUST OVER 350 PARTICIPANTS. NEW GRANT FUNDS WILL SIGNIFICANTLY BOOST AWARENESS FOR THE PLANT SALES. THESE ARE OUR TWO FUNDRAISING EVENTS FOR OUR ASSOCIATION WITH THE MISSION OF PROVIDING NATIVE AND ADAPTIVE PLANTS TO SHOPPERS. BOTH EVENTS ATTRACT SIGNIFICANT PORTIONS OF ATTENDEES FROM OUTSIDE MCKINNEY, BOOSTING LOCAL BUSINESS TRAFFIC AND TOURISM. THE SPRING PLANT SALE HAD NEARLY 1000 SHOPPERS IN THE FALL EVENT WAS NEARLY 350. OUR WORKSHOPS COVER VARIOUS TOPICS BASED ON PUBLIC INTEREST, TREE CARE, PROPAGATION, EDIBLE GARDENING, AND TOMATOES. THESE ARE TICKETED EVENTS DESIGNED TO BREAK EVEN TICKET PRICES RANGE BETWEEN 10 TO $15 ON AVERAGE, 25% OF ATTENDEES ARE FROM OUTSIDE MCKINNEY, FURTHERING PROMOTING TOURISM AND ECONOMIC, ECONOMIC ACTIVITY. AND OF THE 75% THAT ARE MCKINNEY RESIDENTS, WERE EXPOSING THEM TO MYERS PARK, PROVIDING GARDENING EDUCATION AND IMPROVING THEIR QUALITY OF LIFE, AS WELL AS THEIR PROPERTY VALUES. EXPANDING OUR GRANT PROVIDES BROADER IMPACT, ENGAGING A WIDER AUDIENCE THROUGH MULTIPLE EVENTS , ENHANCING EDUCATION OFFERINGS. THESE ALSO STRENGTHEN COMMUNITY ENGAGEMENTS WITH YEAR ROUND PRESENCE AND STRONGER PARTNERSHIPS. FINANCIAL EFFICACY IS ACHIEVED THROUGH COST EFFECTIVE MARKETING AND OPTIMIZATION OF OUR BUDGET ACROSS ALL EVENTS. THIS SLIDE SHOWS OUR PROPOSED EVENT BUDGETING, AND I WON'T GO INTO DETAILS NOW, BUT HAPPY TO ANSWER ANY QUESTIONS LATER. WE ARE REQUESTING THE $15,000 IN GRANT FUNDS TO COVER 88% OF OUR TOTAL MARKET BUDGET FOR THESE EVENTS. THE MAJORITY OF THE FUNDS WILL STILL PROMOTE THE GARDEN SHOW WILL INCLUDE COMPREHENSIVE MARKETING ACROSS THE LISTED EVENTS FROM JULY OF 2024 TO JUNE OF 2025. THIS FUNDING WILL SIGNIFICANTLY ENHANCE OUR MARKETING EFFORTS AND ENSURE A SUCCESSFUL AND IMPACTFUL EVENT. WE'VE MADE DATA COLLECTION AND THE REPORTING PROCESS A TOP PRIORITY. MOVING FORWARD. OUR FUTURE GOALS TO EXPAND OUR REACH, EXPLORING INNOVATIVE MARKETING CHANNELS AND IN CONTINUOUSLY IMPROVING OUR STRATEGIES BASED ON COLLECTED DATA AND FEEDBACK. OUR EVENTS ALIGN WITH THE MKDC GOALS BY PROMOTING ENGAGEMENT, EDUCATION, ECONOMIC GROWTH, SHOWCASING EARTH KIND PRINCIPLES, PROMOTING ENVIRONMENTAL STEWARDSHIP, AND ENHANCING MCKINNEY'S APPEAL TO RESIDENTS AND VISITORS. OUR EVENTS SUPPORT LOCAL BUSINESSES, INCREASE PROPERTY VALUES AND PROMOTE SUSTAINABLE PRACTICES.

AND WITH LOW OR NO ENTRY FEES, THEY ENSURE INCLUSIVITY AND ACCESSIBILITY FOR ALL. WE ENCOURAGE THE MCDC TO COME BE PART OF OUR EVENTS. SIGN UP FOR OUR EMAILS. WE ARE DEEPLY GRATEFUL FOR THE SUPPORT AND PARTNERSHIP OF MCDC. WE LOOK FORWARD TO THE CONTINUING COLLABORATION TO ENHANCE THE QUALITY OF LIFE IN MCKINNEY. THANK YOU. I STAND FOR QUESTIONS. THANK YOU. QUESTIONS THANK YOU VERY MUCH. I'M SORRY. JUST ONE. THE, ALLOCATED THE USE OF THE FUNDS. A COMMENT ON QUESTION BECAUSE YOUR SECOND TO THE LAST, YOU HEARD ALL OF THE OTHER PRESENTATIONS. I'VE BEEN TAKING GOOD NOTES AND YOU HEARD THE EFFECTIVENESS OF THE SOCIAL MEDIA. YES. AND THE ALLOCATION OF YOUR FUNDS. DON'T SPECIFICALLY CALL THAT OUT.

ALTHOUGH IT COULD BE BURIED IN ONE OF IN ONE OF THOSE ON THE ADS, SEO AND ADS. BUT I WOULD CERTAINLY ENCOURAGE YOU TO LOOK AT THE USE OF THE RETURN ON YOUR INVESTMENT FOR THE SOCIAL MEDIA FOR THIS AREA. YES. SO ON THE APPLICATION, WE ACTUALLY WENT PROBABLY A LITTLE TOO HARD ON THE DATA COLLECTION FOR OUR RECAP OF THE GARDEN SHOW THAT WE SUBMITTED IN MAY. SORRY, WHEN I

[03:10:04]

GO LOOK AT THE SOCIAL MEDIA, THE ROI IS KEY. I WILL PUSH HARDER IN DIFFERENT DEMOGRAPHICS, PULLING ALL THE DIFFERENT LEVERS. IF AN AREA ISN'T WORKING, IF A TOPIC OR INTEREST ISN'T WORKING, IT RIDES OFF AND WE MOVE ON AND WE CARRY THAT OVER TO THE OTHER EVENTS. THANK YOU. ANOTHER QUICK COMMENT, I WOULD SUGGEST REACHING OUT TO THE PARKS FOUNDATION BECAUSE WE'RE HELPING WITH THE LEARNING GARDEN AND MAYBE OFFERING SOME FREE TICKETS TO THE PEOPLE WHO ARE GOING AND GETTING EDUCATED AT THE LEARNING GARDEN TO COME TO THE EVENT FOR A FREE, A FREE TICKET. THEN WE HAVE A PARTNERSHIP WITH THE LEARNING GARDEN. THE LEARNING GARDEN.

I'LL BRING IT TO THE BOARD. WE FUND THAT. LAST YEAR. I KNOW WE HAVE LEARNING GARDENS. WE HAVE A MASTER GARDENER WORKING WITH THEM. THEY'RE ACTUALLY STRUCTURING IT. MAYBE I DID THIS BE A GREAT IDEA TO PARTNER WITH THOSE GUYS? OKAY. THANK YOU SIR. THANK YOU. I HAVE TO RECUSE DAVID. OH. DO YOU? MAIN STREET. OKAY THANK YOU. CHRIS, SO, BOARD MEMBER WILKES WILL BE, RECUSING ON MAIN STREET AND, OR ON THIS ITEM, WHICH IS 24-1718. CONSIDER DISCUSSED PROMOTIONAL AND

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 24-27) in the Amount of $13,000.00 for the Advertising, Marketing and Promotion of 2024 Oktoberfest]

COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY MCKINNEY MAIN STREET IN THE AMOUNT OF $13,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF 2024 OKTOBERFEST.

WE HAVE JAKAYA BRUNEL WHO HAS HUNG IN THERE WITH US ALL DAY LONG WITH A HUGE SMILE, AND SHE'S READY TO HIT THIS VIDEO. WE'RE GOING TO BRING IN THE REAR. COME ON OCTOBER 5TH.

WHERE'S YOUR COSTUME? MY COSTUME? OKTOBERFEST COSTUME FOR OKTOBERFEST. DIRNDL. I'M WAITING FOR YOUR MUSIC. SHE ALWAYS HAS COOL MUSIC. SHE DOES. COME JOIN US IN HISTORIC DOWNTOWN MCKINNEY FOR OKTOBERFEST, LIVE MUSIC, FAMILY ACTIVITIES, AND INCREDIBLE FOOD, RIDES AND EXCITEMENT FOR ALL AGES. OKTOBERFEST MCKINNEY. WE'LL SEE YOU ON THE SQUARE. FOR MCKINNEY, OKTOBERFEST HAS BECOME SYNONYMOUS WITH THE MCKINNEY EXPERIENCE. OVER 14 BLOCKS FILLED WITH ALL THINGS CELEBRATING BAVARIAN BEER, FOOD, MUSIC, AND MORE RIGHT IN THE HEART OF THE CULTURAL DISTRICT, IT'S EASY TO SEE WHY THIS EPIC THREE DAY FESTIVAL IS A CAN'T MISS EXPERIENCE. PLUS, WE'RE GIVING THE PUBLIC EVEN MORE REASONS TO VISIT US THE WEEKEND OF SEPTEMBER 27TH THROUGH 29TH, DOWNTOWN MCKINNEY IS HOME TO OVER 150 SMALL BUSINESSES, AND IT'S BECAUSE OF THOSE VERY BUSINESSES THAT WE HOST A SPECTACULAR PARTY TO SHOWCASE OUR PRIZED NEIGHBORS. WE WANT ALL OF TEXAS TO KNOW THAT DOWNTOWN MCKINNEY IS AN EXCEPTIONAL SHOPPING AND DINING DESTINATION. THIS YEAR, WE PLAN TO BRING BACK ALL THE FAVORITES LIKE KEG TAPPING, STEIN HOLDING, WEENIE DOG RACES, AND LOTS OF BEER FOR OUR 75,000 GUESTS.

KEEPING OUR FAMILY FRIENDLY THEME, WE ARE INTRODUCING A KINDER CORNER AREA FEATURING ACTIVITIES FOR THE LITTLEST OKTOBERFEST FANS. LAST SEPTEMBER, WE SOLD OUT OF ALL OF OUR VIP SINGLE DAY PASSES AND WEEKEND PASSES AND UNFORTUNATELY HAD TO TURN MANY INTERESTED PARTY GUESTS AWAY THIS YEAR. OUR TEAM IS EXCITED TO EXPAND THE WILDLY SUCCESSFUL VIP AREA THAT INCLUDES EXCLUSIVE BEER, FOOD AND ENTERTAINMENT. WE ARE PROUD TO KEEP MCKINNEY OKTOBERFEST FREE TO ATTEND, SO YOUR SUPPORT IS GREATLY APPRECIATED. IF AWARDED OUR GRANT, ASK OF 13,000. WE PLAN TO USE THOSE FUNDS IN THE FOLLOWING WAYS BILLBOARD PROMOTION, COMMUNITY IMPACT AND DALLAS OBSERVER ADS, DIGITAL ADS AND WEEKLY NEWSLETTERS PROMOTED SOCIAL MEDIA POSTS AND INFLUENCER COLLABORATIONS IN ADDITION TO THE MARKETING TAXES JUST MENTIONED THE COMMERCIAL YOU SAW AT THE BEGINNING OF MY PRESENTATION IS ALSO PART OF OUR PROMOTIONAL ROLLOUT. WE PARTNERED WITH RMG FOR AN OPPORTUNITY TO MARKET THIS EVENT ON CHANNELS LIKE HGTV AND HALLMARK CHANNEL TO BROADCAST IN MCKINNEY, ALLEN FAIRVIEW, FRISCO AND PROSPER AREAS. MEASURING OUR SUCCESS MEANS THAT WE'LL SEND OUT A SURVEY TO VENDORS AND SHOP OWNERS TO SHARE OUR INFORMATION ABOUT THEIR WEEKEND SALES AND FOOT TRAFFIC. IN ADDITION TO THAT, WE'LL ALSO ANALYZE REVENUE COLLECTED FROM FOOD AND BEVERAGE SALES, TICKETED ACTIVITY SALES, SOCIAL MEDIA ENGAGEMENT, AND WEBSITE VISITS. IT GOES WITHOUT SAYING THAT, BUT I'LL SAY IT ANYWAY. M-CDK SUPPORT HAS BEEN INSTRUMENTAL IN THE GROWTH AND SUCCESS OF MCKINNEY MAIN STREET'S OKTOBERFEST PRODUCTION. WE ARE SO THANKFUL TO BE PLACEMAKING PARTNERS FOR THE CITY OF MCKINNEY. ON BEHALF OF OUR TEAM, WE LOOK FORWARD TO SEEING EVERYONE THIS FALL FOR A FANTASTIC CELEBRATION! POST AS ALWAYS. EXCELLENT QUESTION AND MY BOSS IS HERE TO BACK ME UP TO SUPERVISE WITHOUT HIS HAT HAT, HATS ONLY. I LEFT IT OVER THERE. WE WON'T HEAR ANYTHING WITHOUT THE QUESTIONS. THANK YOU VERY MUCH. THANK YOU FOR YOUR TIME. THANK YOU, THANK YOU, THANK YOU.

OKAY. NOW WE MOVE TO PUBLIC COMMENTS. DO WE HAVE ANY PUBLIC COMMENTS REGARDING MATTERS NOT ON THE AGENDA? I'M GUESSING NOT. BOARD COMMENTS ARE WE'VE GONE THROUGH THAT, BUT ARE WE ARE

[EXECUTIVE SESSION]

THERE ANY ADDITIONAL BOARD COMMENTS? OKAY. WE WILL NOW RECESS INTO EXECUTIVE SESSION IN

[03:15:02]

ACCORDANCE WITH THE TEXAS GOVERNMENT CODE ITEMS REGARDING ECONOMIC DEVELOPMENT MATTERS THAT MAY BE DISCUSSED INCLUDE TUPPS BREWERY AND ENTERTAINMENT DESTINATION. PROJECT VIBES PROJECT HEMISPHERX, MCKINNEY PARKS FOUNDATION, AND CRAIG RANCH RESORT HOTEL. THE TIME IS 1118. NO ACTIO TO ADJOURN. SECOT ME RECONVENE. RECONVENE? I NOW RECONVENE THE MEETING OF MCDC BOARD. IT IS 11:50 A.M. AT THIS TIME, I WILL ENTERTAIN A MOTION TO ADJOURN. MOVED. SECOND. MOVED BY CHRIS WILKS. SECONDED BY DAVID RATCHET. IS THERE ANY PUBLIC COMMENT? NO. YES. LINDA, WOULD YOU LIKE TO CALL THE VOTE? BECAUSE THERE'S NO PUBLIC. Y'ALL GOING TO MESS AROUND ONE DAY AND YOU'RE GOING TO VOTE NO ON THESE THINGS, AND THEN WE'RE NOT GOING TO ADJOURN. JUST TELLING YOU I GOT UP FOR THAT TO SEE HOW THAT WORKS. I'M NOT. YES SHE ALMOST HAD ABSTAIN. YEAH. SHE'S DONE THAT BEFORE. OH OKAY

* This transcript was compiled from uncorrected Closed Captioning.

Jun 27, 2024 McKinney Community Development Corporation

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