[Board and Liaison Reports City of McKinney MEDC MCDC McKinney Main Street / MPAC McKinney Parks and Recreation Visit McKinney Finance Committee Visit McKinney Marketing Committee]

GOOD MORNING, MADAM VICE CHAIR. MR. EXECUTIVE DIRECTOR, MEMBERS OF THE BOARD.

MY NAME IS PAUL GRIMES, CITY MANAGER. A COUPLE OF ITEMS TO SHARE WITH YOU TODAY.

WE'RE PLEASED TO ANNOUNCE WE JUST GOT THESE IN. WE ARE REAFFIRMED BY BOTH STANDARD AND POOR'S S&P AND MOODY'S FOR INVESTMENT GRADE CREDIT RATING, TRIPLE-A FOR S&P AND AA. AA FOR MOODY'S. IT'S THE HIGHEST LEVEL OF INVESTMENT INVESTMENT GRADE WE CAN GET.

AND THAT'S GOOD BECAUSE WE'RE ABOUT TO ISSUE SOME DEBT ON A NUMBER OF THINGS, A NUMBER OF DIFFERENT PROJECTS, CAPITAL IMPROVEMENT PROJECTS. WE'VE ALSO BEEN APPROVED FOR BY THE COUNCIL FOR ISSUING DEBT FOR INFRASTRUCTURE ON THE EAST SIDE OF MCKINNEY NATIONAL AIRPORT. THIS IS PREPARING FOR COMMERCIAL PASSENGER SERVICE, WHICH IS THE DIRECTION THE COUNCIL HAS PROVIDED FOR US ON MAY 6TH.

NEXT TUESDAY, THE COUNCIL WILL BE CONSIDERING THE ACTUAL GMP GROSS MAXIMUM PRICE CONTRACT TO START CONSTRUCTION WORK FOR THE EAST SIDE INFRASTRUCTURE AT MCKINNEY NATIONAL AIRPORT. SO WE'RE EXCITED ABOUT THAT.

AND THEN THE FINAL NOTE I WOULD MENTION TO YOU IS OUR BUILDING INSPECTIONS DEPARTMENT HAS RECEIVED AN UPGRADE IN THEIR RATING BY ISO. THEY HAVE BOTH. THEY'VE RECEIVED A TWO FOR BOTH COMMERCIAL AND RESIDENTIAL.

THAT IS THE HIGHEST MCKINNEY'S EVER HAD. IT'S ONE OF THE HIGHEST YOU'RE GOING TO GET. I THINK THEY SAID IT PLACES US IN THE TOP 2 OR 3% IN THE STATE OF TEXAS.

SO OUR UNDER THE LEADERSHIP OF SUZANNE ARNOLD, OUR BUILDING INSPECTIONS DEPARTMENT, SHE'S THE CHIEF BUILDING OFFICIAL.

OUR INSPECTIONS DEPARTMENT CONTINUES TO DO VERY, VERY WELL.

AND SHE HAS GREAT STAFF THAT RESPONDS VERY WELL TO HER LEADERSHIP AND TO TO THE ORGANIZATION AS A WHOLE.

SO WITH THAT, I WILL STAND FOR ANY QUESTIONS.

I'M GOING TO ASSUME THAT AARON AND ANDREW ARE GOING TO TALK ABOUT ALL THE FUN STUFF HAPPENING.

SO I JUST TALK ABOUT THE BORING THING. ALL RIGHT.

WE DO HAVE OUR COUNCIL MEMBERS HERE IN CASE THEY WOULD LIKE TO ADD ANYTHING. THANK YOU PAUL.

COUNCIL HAVE ANYTHING TO ADD? THANK YOU. ALL RIGHT.

MOVING ON TO MEDC. MICHAEL KOSKI IS NOT HERE.

MCDC. CHRIS WILKS, MCDC BOARD LIAISON.

GOOD MORNING. GOOD MORNING. AND THE LEFTOVER PAPERWORK IS FROM OUR BOARD MEETING.

M-CDK PAPERWORK SITTING OVER HERE. THAT'S YOUR CHEAT SHEET? WELL, THAT'S KIND OF HELPFUL. THANK YOU. WE ACTUALLY DID VOTE ON OR LISTEN TO A COUPLE OF PRESENTATIONS AT THE LAST BOARD MEETING FOR MAJOR PROJECTS. ONE OF THOSE WAS FOR THE SOME SIDEWALKS AT THE HEARD.

SO THE THE MAIN CIRCLE, PUTTING IN CEMENT SIDEWALKS TO HELP WITH ACCESSIBILITY.

AND, YOU KNOW, WE NORMALLY THINK ABOUT ACCESSIBILITY IN TERMS OF WHEELCHAIRS AND SUCH, BUT ACTUALLY ONE OF THE BIGGER COMPLAINTS THEY WERE SAYING THEY'RE GETTING AND OF COURSE, WE NEED TO DO IT FOR THAT REASON IS STROLLERS JUST JUST CAN'T NAVIGATE THAT, THAT FINE GRAVEL PARTICULARLY.

WELL. SO WE'RE LOOKING AT PROVIDING A GRANT FOR THEM FOR THAT.

ALSO PROJECT 61 THREE CAME TO US FOR PROJECT GRANT FOR THE FARM THAT THEY'RE BUILDING JUST NORTH OF 380.

SO WE ARE IN CONSIDERATION FOR THOSE AND WILL BE VOTING ON THEM IN AT THE NEXT MEETING IN MAY.

WE ARE IN THE MIDDLE OF THE PROMOTIONAL GRANT CYCLE NOW, WITH THAT DEADLINE COMING MAY 30TH.

WITH THE CHANGES AT VISIT MCKINNEY FOR PROMOTIONAL GRANTS, BE SURE YOU'RE DIRECTING THEM OVER TO OUR WEBSITE TO MAKE SURE THAT THEY ARE AWARE THAT THAT THAT WE DO HAVE THAT AND WE DO PROVIDE THAT FOR THEM.

THAT'S ALWAYS A FUN ONE TO GO THROUGH. THERE'S A THEY'LL BE 15 TO 20 DIFFERENT APPLICATIONS FOR THE PROMOTIONAL GRANTS AND ALL THE DIFFERENT ACTIVITIES THAT ARE GOING ON, SO THAT'LL BE GOOD. I THINK THAT WAS IT. I DON'T KNOW IF THIS BOARD KNOWS A PREVIOUS BOARD MEETING.

WE DID A CONDITIONAL APPROVAL OF 1,000,005 FOR INVITED TO HELP WITH SOME OF THEIR CONSTRUCTION, AND THAT WAS CONTINGENT UPON THEM SIGNING OF THE CJ CUP AND THE FOR THE NEXT EIGHT YEARS.

SO WE'RE ENCOURAGED BY THE DISCUSSION EARLIER, AND HOPEFULLY THEY GET THAT.

THEY GET THAT WRAPPED UP IN SIGNATURE. WITH THAT, I'LL STAND FOR ANY QUESTIONS.

[00:15:02]

OKAY. THANK YOU SIR. NOBODY ELSE. NEXT. MCKINNEY.

MAIN STREET. IMPACT. ANDREW JONES. GOOD MORNING.

VISIT MCKINNEY BOARD. MADAM VICE CHAIR ANDREW JONES, CULTURAL DISTRICT DIRECTOR.

I WANT TO BRING YOUR ATTENTION TO A FEW EVENTS THAT ARE HAPPENING.

THIS, YOU KNOW, COMING UP AT IMPACT, WE GOT MAY 2ND THROUGH 10TH.

MR IS PRESENTING DELIVER US FROM MAMA. SO IT'S A SOUTHERN COMEDY.

IF YOU'VE EVER KIND OF READ THAT BOOK, IT'S A IT'S A GREAT COMEDY.

I'M EXCITED FOR THAT. AND THEN MAIN STREET, WE'RE GEARING UP FOR ELECTION ON THE SQUARE.

SO THIS IS ONE OF THE MOST UNIQUE EVENTS THAT WE HAVE IN THE CITY.

SO WE HAVE WE BRING ALL THE CANDIDATES TOGETHER AND THEN, YOU KNOW, BRING THEM ALL TOGETHER WITH AN OLD CHALKBOARD, AND WE START TALLYING THE VOTES JUST LIKE THEY USED TO DO BACK IN THE EARLY 1800S HERE IN DOWNTOWN.

SO IT'S KIND OF A FUN, UNIQUE EVENT. WE'LL HAVE MUSIC, AND THEN OUR VERY OWN MATT HAMILTON WILL BE EMCEEING THAT EVENT MAY 22ND.

WE HAVE GIRLS NIGHT OUT. MAY 24TH IMPACT PRESENTS DAILEY AND VINCENT.

IT'S A BLUEGRASS COUNTRY DUO. REALLY? WELL WELL KNOWN.

LAST TIME THEY WERE HERE, THEY ALMOST SOLD OUT, SO WE EXPECT GREAT THINGS FROM THEM.

MAY 30TH MCKINNEY DANCE BAND IS PRESENTING A SALUTE TO QUINCY JONES.

AND THEN WE'RE GEARING UP FOR JUNE 6TH THROUGH SEVENTH.

TEXAS MUSIC REVOLUTION IS COMING BACK TO DOWNTOWN WITH HEADLINERS FLATLAND, CAVALRY AND DOORS.

I DID WANT TO TAKE A LITTLE TIME TO, YOU KNOW, COMPLIMENT, VISIT MCKINNEY AND ALL THEIR HELP THAT THEY HAVE.

WE LAUNCHED A BIRDING TOUR IN DOWNTOWN MCKINNEY.

SO THIS WAS AN ART INSTALLATION THAT WE DID WITH ANDREA HOLMES.

WE CREATED A FIELD GUIDE TO DOWNTOWN BIRDS AND YOU GO TO VISIT MCKINNEY.

YOU GET THE FIELD GUIDE AND THEN YOU GO TO DIFFERENT STORES AND COLLECT STICKERS.

BUT WE LAUNCHED THAT THIS PAST WEEKEND. AND JUST FROM THE BUSINESSES THAT ARE PARTICIPATING AS WELL AS, YOU KNOW, THE VISIT MCKINNEY STAFF, IT WAS REALLY WELL RECEIVED. SO WE'VE ALREADY GIVEN AWAY OVER 100 BOOKS FOR THAT.

AND THEN WE ARE ALSO THIS PAST COUPLE WEEKS AGO, WE LAUNCHED THE ART IN THE HALL INITIATIVE.

SO IF YOU GO OUT TO THE CITY HALL RIGHT HERE, WE HAVE A NUMBER OF DIFFERENT LOCAL ARTISTS CONTRIBUTING THEIR ART TO THE FIRST AND SECOND FLOORS. SO AFTER TODAY, HOPEFULLY YOU GET TO CHECK THAT OUT.

AND THEN LAST BUT NOT LEAST, WE ARE GEARING UP FOR THE INSTALLATION OF THE ROUNDABOUT SCULPTURE.

SO YOU KIND OF LOOK STRAIGHT ACROSS. WE GOT A ROUNDABOUT OVER BY TUPPS.

INSTALLATION IS SCHEDULED TO START MAY 15TH FOR THAT.

THAT WILL STAND FOR ANY QUESTIONS. ANY QUESTIONS? OKAY. THANK YOU ANDREW. THANK YOU. ALL RIGHT.

MCKINNEY, PARKS AND REC LIAISON, KEITH GAUL. UNFORTUNATELY, I WAS NOT ABLE TO ATTEND, SO I HAVE NOTHING TO REPORT OUT.

VISIT MCKINNEY FINANCE COMMITTEE. ALICIA HOLMBERG.

GOOD MORNING. WE MET WITH OUR FINANCE COMMITTEE YESTERDAY MORNING WHEN WE WENT OVER EVERYTHING, ALL OF OUR FINANCES. I'M GOING TO SKIP THROUGH THAT ONE. SO JUST TO START OFF, WE USUALLY KIND OF GIVE AN UPDATE ON THE STORE.

RIGHT NOW WE ARE ABOUT WE ARE 50% THROUGH OUR FISCAL YEAR.

AND FOR THE STORE NET SALES, WE ARE ABOUT, OH, A LITTLE OVER $23,000.

SO WE'RE ON TRACK OF WHERE WE'D LIKE TO BE. THE GOAL IS TO GET TO ABOUT 35 TO $40,000 OF REVENUE IN THE STORE.

SO YOU CAN SEE ON THERE DOWN TOWARDS THE BOTTOM, IT SAYS THE MERCHANDISE PURCHASE EXPENSES, WE ARE EVEN WE HAVEN'T SPENT A LOT OF THAT MONEY YET.

WE ANTICIPATE THAT THAT WILL KIND OF RAMP UP SOON.

WE'RE GETTING READY FOR THE HOLIDAYS, SO WE'LL START PURCHASING A LOT OF MERCHANDISE COMING HERE AND COMING IN THE SUMMER.

SO WE'RE READY TO GO. SO YOU'LL SEE THAT COME DOWN A LITTLE BIT.

BUT AS FAR AS OUR TOTAL EXPENSES WE'VE SPENT ABOUT I'M SORRY, 48%.

SO WE'RE RIGHT ON TRACK OF WHERE WE SHOULD BE. WITH ALL OF OUR BUDGETING, WE'RE GOING TO BE AARON IS GOING TO BE PRESENTING OUR BUDGET FOR NEXT FISCAL YEAR AT THE BEGINNING, BEGINNING OF MAY TO OUR CITY MANAGER'S OFFICE.

SO WE'LL GIVE YOU AN UPDATE ON THAT ONCE, ONCE HE PRESENTS THAT, HERE IS THE HOTEL OCCUPANCY TAX REVENUE FOR MARCH.

WE ARE UP ABOUT 8% OVER LAST YEAR, WHICH IS GOOD.

YOU CAN SEE IT WAS ABOUT 227, ALMOST $228,000 UP A LITTLE OVER $1,000.

BUT WE DO WANT TO LET YOU KNOW THAT THERE WAS ONE HOTEL THAT DID NOT IS NOT INCLUDED ON THIS REPORT.

SO THAT SHOULD ACTUALLY GO UP A BIT. SO YOU CAN WE'LL, WE'LL POINT THAT OUT NEXT MONTH WHICH IS A POSITIVE THING, THAT IT WILL BE UP EVEN HIGHER THAN THAN LAST YEAR.

SO HERE'S THE THE STR REPORT. WE ARE IT WAS PRETTY MUCH A FLAT MONTH.

[00:20:03]

YOU CAN SEE THERE 72.9% OCCUPANCY, WHICH IS STILL A GOOD NUMBER, JUST A LITTLE BIT SHY OF LAST YEAR.

BUT WE DID NOTICE DURING THE I'M SORRY, THE FINANCE MEETING YESTERDAY THAT SOME OF THE NUMBERS, AGAIN, ARE A LITTLE BIT OFF. AND WE THINK THAT IT'S BECAUSE THE DENISON HOTEL IS NOT BEING INCLUDED IN ANY OF THOSE TIERS.

SO THAT MAY BE WHY IT'S, IT'S THE NUMBERS DON'T QUITE ADD UP TO WHAT THE TOTAL IS.

SO WE'RE GOING TO LOOK INTO THAT AND SEE IF THEY CAN GET THAT ADDED AND MAKE SURE THAT THE NUMBERS ARE ACCURATE.

SO AGAIN, WE'LL COME BACK NEXT MONTH AND LET YOU KNOW IF THERE'S AN UPDATE ON THAT.

BUT STILL HOLDING STRONG COMPARED TO YOU KNOW, OTHER THAN ALAN, WE WERE ABOVE OUR OTHER FRISCO PLANO AS FAR AS OCCUPANCY.

THERE I DON'T THAT'S JUST EVERYONE'S INDIVIDUAL.

SO THAT'S THE BASIC REPORT. EXCUSE ME. SO I KNOW PATRICK HAD MENTIONED AND ASKED DURING THE OUR CALL YESTERDAY ABOUT IF WE HAD ANY INSIGHT ON HOW EVERYTHING IS GOING. THE WHAT WAS IT SOUTHWEST AIRLINES PUT OUT THAT SOME OF THE TRAVEL IS KIND OF GOING INTO RECESSION MODE ALREADY.

WE AREN'T SEEING TOO, TOO MUCH OF THAT. WE LUCKILY TYPICALLY THAT AFFECTS CORPORATE FIRST.

THAT'S NOT OUR BIG MARKET. WE ARE, YOU KNOW, YOUTH SPORTS AND WEDDINGS, AND THOSE ARE STILL HOLDING STRONG.

AS YOU CAN SEE, THOSE NUMBERS ARE STILL WE'RE STILL FLAT, EVEN WITH THE ADDITION OF TWO NEW HOTELS.

SO THAT IS SOME NEW BUSINESS COMING IN, SINCE WE'RE NOT SEEING A BIG DIP WITH THOSE TWO ADDITIONAL HOTELS ON THERE.

SO WE'RE HOPING THAT THAT TREND STAYS THE SAME AND WE DON'T SEE ANY BIG DIPS.

I'LL STAND FOR ANY QUESTIONS. THANKS. THANK YOU.

ALICIA. EXCUSE ME. VISIT MCKINNEY MARKETING COMMITTEE.

BRIAN MEDINA. THANK YOU. WE HAD A GOOD MEETING YESTERDAY.

WE TALKED ABOUT A COUPLE OF THINGS THAT ARE ON THE HORIZON. ONE THING THAT WAS EXCITING IS THE CHUPACABRAS ARE GOING TO BE WEARING OUR VISIT MCKINNEY RIGHT ON THEIR CHEST.

SO THAT WAS KIND OF FUN. AND AARON DIDN'T MODEL IT, BUT HE DID BRING OUT THE SHIRT TO SHOW US.

SO THAT WAS PRETTY COOL. SO THEY'RE ALSO DOING SOME GOOD THINGS WITH SPG.

WE'RE EXCITED AND I'M SURE HE'LL BE TALKING ABOUT THE 18TH FAIRWAY WHERE WE'RE GOING TO HAVE SOME REALLY GOOD EXPOSURE OF ALL THE THINGS ON THE HORIZON HERE IN TOWN.

ANDREW MENTIONED A LITTLE BIT ABOUT THE THE BIRD PROJECT, WHICH I THINK BETH SAID IT HIT ONE OF OUR KPIS WORKING IN COLLABORATING LOCALLY.

AND AGAIN, I JUST THINK EMILY AND BETH ARE JUST THIS DYNAMIC DUO.

THEY'RE DOING A GREAT JOB OF REALLY COLLABORATING AND GETTING SOME GREAT EXPOSURE ON DIFFERENT THINGS GOING ON IN TOWN, SO KUDOS TO THEM. AND THEN JUST A COUPLE OTHER THINGS RELATED TO SOME MORE MARKETING INITIATIVES.

THE SEO PROJECTS ARE STILL MOVING. NOT AS FAST AS WE'D LIKE, BUT WE'RE GOING TO GET MORE HEADWAY IN MAY, AND WE'LL BE ABLE TO REPORT MORE ON THAT DOWN THE ROAD.

THAT'S ALL WE HAVE. THANK YOU. ARE THERE ANY QUESTIONS FOR BRIAN? THANK YOU. NEXT ON THE AGENDA ITEM NUMBER 25 2697.

[Executive Director’s Report]

EXECUTIVE DIRECTOR'S REPORT. AARON WARNER. ALL RIGHT.

THANK YOU, MADAM VICE CHAIR. GOOD MORNING EVERYBODY.

JUST A FEW QUICK UPDATES FOR YOU. IT IS BYRON WEEK.

SO WE WILL LITERALLY BE SHEDDING THIS JACKET AS SOON AS THIS MEETING IS OVER AND HEADING TO STAND OUTSIDE AND WORK ALL DAY.

AND SO WE'RE IT'S BEAUTIFUL. THAT WAS MENTIONED EARLIER.

WE WERE OUT THERE YESTERDAY. THE GRASS IS GREENER THAN I'VE EVER SEEN IT OUT THERE.

WE DO HAVE IT. IT WAS IT WAS HINTED AT. WE DO HAVE A NEW ACTIVATION SPACE THIS YEAR.

YESTERDAY WAS OUR FIRST TIME TO SEE IT. NOT ON A ON A RENDERING AND SEE IT ACTUALLY LIVE OUT ON THE COURSE.

AND IT IS GOING TO BE SO MUCH FUN. IF SOME OF YOU HAVE SEEN WHERE WE WERE IN PREVIOUS YEARS, KIND OF THAT FIRST BOOTH AT THE KIND OF THE PRIMARY ENTRANCE WITH A LOT OF OTHER BOOTHS, KIND OF VENDOR ROW.

THIS YEAR WE ARE TRULY AN ACTIVATION ADJACENT TO THE MAIN MERCH STORE.

AND THEN TO THE RIGHT OF THE MERCH STORE IS THE HOUSE OF CJ, WHICH IS AN INCREDIBLE STRUCTURE AND YOU'LL MOST LIKELY SEE IT ON TV BECAUSE THEY BUILT THIS MASSIVE WALL WITH BEAUTIFUL COLORS AND STUFF.

AND SO A REALLY NEAT SPACE. THERE'S FOOD, THERE'S THERE'S A BAR RIGHT THERE WITH US.

AND OUR GOAL AS VISIT MCKINNEY HAS ALWAYS BEEN TO BE THERE AND TO AND TO SHOWCASE TO THE VISITORS AT THE COURSE WHO WE ARE.

WE'RE GLAD THEY'RE HERE IN MCKINNEY AND THIS IS WHAT YOU CAN DO LATER THROUGHOUT OUR COMMUNITY.

AND SO WE'VE MADE THAT OUR PRIMARY MISSION THIS YEAR.

HIGHLIGHTING VENUE, AMPHITHEATER, CANNON BEACH SURF PARK IS KIND OF NEW AND UP AND COMING THINGS AS WELL AS DOWNTOWN MCKINNEY SLASH OKTOBERFEST.

WE'VE KIND OF BUILT A MINI OKTOBERFEST, AND THEN WE HAVE TUPPS BREWERY AND THE CHUPACABRAS IN ANOTHER SECTION, KIND OF HIGHLIGHTING THAT EXPERIENCE. THERE'S A TEN FOOT SCREEN IN THE VERY MIDDLE OF OUR BOOTH, AND IT'S GOING TO A LIVE BROADCAST THE TOURNAMENT THROUGHOUT THE EVENT.

ONE OF THE THINGS THAT'S HARD WHEN YOU'RE OUT ON A GOLF COURSE IS GETTING KIND OF AN UPDATE ON HOW EVERYONE'S DOING, BECAUSE YOU TYPICALLY SEE WHATEVER HOLE YOU'RE AT.

AND SO WE HOPE FOR GA TICKETHOLDERS, WE BECOME KIND OF A PLACE TO DRINK YOUR DRINK, YOUR DRINK EAT YOUR FOOD THAT YOU CAN GRAB NEXT DOOR,

[00:25:05]

BUT ALSO JUST GET IN THE SHADE AND CATCH UP ON THE EVENT.

SO WE'RE EXCITED JUST TO HANG OUT WITH PEOPLE THIS WEEKEND.

AND WE HOPE THAT YOU STOP BY. IF YOU'RE OUT ON THE COURSE, COME SEE US.

RIGHT ON THE 18TH FAIRWAY. WE ALSO ARE A SPONSOR OF AN SVG EVENT THIS WEEKEND.

I BELIEVE FRIDAY IS THE DAY THAT THE EVENT IS TAKING PLACE.

KIND OF A 19TH HOLE STYLE EVENT. WE DID THIS LAST YEAR AS WELL.

BUT IT'S JUST AN OPPORTUNITY FOR PEOPLE TO HANG OUT AFTER THE BYRON.

THERE'S OBVIOUSLY A LOT OF GREAT RESTAURANTS RIGHT THERE ADJACENT TO THE COURSE. AND SO WE HOPE THAT PEOPLE WILL HANG OUT THERE.

THEY'LL TAKE PHOTOS AND JUST HAVE SOMEWHERE TO TO SPEND A LITTLE TIME.

A COUPLE WEEKS AGO, APRIL 16TH THROUGH THE 20TH, WE HOSTED THE INTERNATIONAL GIRLS CUP OF MCKINNEY.

THAT WAS AN INCREDIBLE EVENT, FIRST YEAR HERE IN MCKINNEY.

WE'VE BEEN TALKING ABOUT IT FOR A LONG TIME, BUT TO ACTUALLY HOST IT WAS PRETTY PHENOMENAL.

WE HAD A KICKOFF EVENT AT TUPPS WITH APPROXIMATELY 1500 PEOPLE IN ATTENDANCE, SO THEY PACKED THE LAWN AT TUPPS.

VISIT MCKINNEY, AS WELL AS PARKS AND OTHERS WERE OUT THERE TO TO WELCOME THEM AS THEY ARRIVED.

I DO WANT TO GIVE A SHOUT OUT TO THE SHERATON WITH IT BEING A NEW EVENT.

THERE WERE A LOT OF UPS AND DOWNS. THEY THEY STEPPED UP AND HOSTED A A LITTLE CEREMONY FOR THE INTERNATIONAL COACHES AND TEAMS TO JUST COME DOWNSTAIRS AT THE HOTEL AND GRAB A BITE TO EAT. MR. GRIMES AND OTHERS WERE THERE TO WELCOME SOME OF THESE COACHES.

THE ONE OF THE TEAMS THAT HUNG OUT WITH US FROM THE NETHERLANDS, THEY WERE AWESOME. AND THEY KICKED A LOT OF BUTT IN THE TOURNAMENT.

AND AND SO WE ASKED THEM HOW THEY DID THAT DAY, AND THEY SAID THEY WON 13 NIL.

AND AND THEN THEY WENT ON TO WIN THE FULL DIVISION FOR THE OLDER GIRLS.

SO GREAT EVENT. THE TROPHY WAS MASSIVE. I WAS JOKING WITH LEXI EARLIER THAT IT RIVALS THE BYRON NELSON'S TROPHY SIZE, SO WE MIGHT HAVE TO GO BIGGER ON THE BYRON'S TROPHY NEXT YEAR.

AGAIN, KUDOS TO MAIN STREET TEAM BETH. VISIT MCKINNEY ON THE BIRDING FIELD GUIDE.

IF YOU ALL REMEMBER WHEN THE TINY DOORS LAUNCHED, WE DID A LITTLE KIND OF SELF-GUIDED TOUR.

OUR OUR VISITOR CENTER WAS PACKED WITH PEOPLE TRYING TO GET THAT LITTLE TOUR JUST TO HAVE SOMETHING TO DO WITH FAMILIES WHILE THEY'RE DOWNTOWN.

THE WAY I SEE THIS IS IT'S KIND OF OUR 2025 VERSION OF THAT FOR THE SUMMER.

AND AND I ANTICIPATE IT BEING REALLY FUN THIS YEAR.

SO IF YOU, IF YOU HAVE KIDS, GRANDKIDS, ANYTHING LIKE THAT, BRING THEM IN.

WE HAVE, I THINK, 200 BINOCULARS THAT WE'RE GIVING AWAY FOR THE FIRST 200 PEOPLE.

AND THEN AFTER THAT IT WILL BE THE FIELD GUIDES AND THE STICKERS.

LASTLY, THEY KICK OFF SATURDAY, MAY 24TH AS THEIR FIRST HOME OPENER.

WE DO HOPE TO PACK THE STADIUM THAT NIGHT AND REALLY SHOW THEM A MCKINNEY WELCOME.

SO IF YOU CAN PUT THAT ON YOUR CALENDAR OR IF YOU'RE AVAILABLE, WE'D LOVE TO HAVE YOU OUT THAT NIGHT AND REALLY HIGHLIGHT THAT THAT TEAM FOR MCKINNEY, IT'S OUR TEAM. SO I'LL STAND FOR ANY QUESTIONS.

THANK YOU. THANK YOU AARON. MOVING ON TO REGULAR AGENDA ITEM 25 2698 SALES UPDATE MARIE WOODARD.

[Sales Update - Marie Woodard]

THANK YOU. WELL, LEAD ME TO FIND SOMETHING ON THE FLOOR.

GOOD MORNING. IT'S AN HONOR AND A PRIVILEGE TO BE BACK IN MCKINNEY.

I LOVE THIS TOWN MORE THAN YOU GUYS WILL EVER KNOW.

I'M GOING TO TALK TO YOU VERY BRIEFLY ABOUT TRADE SHOWS, WHAT THEY ARE, HOW WE PICK THEM, AND WHY WE ATTEND THEM. I WANT TO SAY TO ALL OF YOU HOW IMPORTANT IT IS WHEN I GO TO A SHOW, AND MCKINNEY JUST FINISHED A HUGE PICKLEBALL TOURNAMENT, AND WHEN I WALKED PAST THEIR BOOTH ON A TRADE SHOW FLOOR, THEY ALL STOOD UP AND YELLED, MCKINNEY. MCKINNEY.

SO IT IT'S GETTING OUR BRAND RECOGNITION OUT THERE IN A REALLY POSITIVE WAY.

SO TRADE SHOWS WHY DO WE DO THEM? THIS IS A WAY FOR US TO GET OUR BRAND NATIONALLY AND INTERNATIONALLY RECOGNIZED.

IT'S A WAY THAT WE CAN ENGAGE WITH THE INFLUENCERS AND OR DECISION MAKERS.

THE GOAL IS TO BRING BACK AN RFP, WHICH IS A REQUEST FOR PROPOSAL, WHICH WE SUBMIT A BID ON.

WE WANT TO BUILD AS MANY RELATIONSHIPS AS POSSIBLE SO THAT THEY TRUST US BECAUSE WE KNOW PEOPLE WANT TO DO BUSINESS WITH THOSE THEY KNOW THEY LIKE AND THEY TRUST.

AND OF COURSE WHO DOESN'T WANT TO COME TO MCKINNEY? IT'S AMAZING WHEN WE GO. I WAS JUST IN TULSA.

EVERYONE THERE HAD HEARD OF OR BEEN TO MCKINNEY, AND I THINK THAT'S PRETTY AMAZING THAT THEY WOULD CROSS THAT RED RIVER AND COME IN.

SO GOOD FOR THEM. ALL RIGHT. THERE ARE THREE TYPES OF SHOWS THAT WE REALLY HAVE DRILLED DOWN AND FOCUSED ON BECAUSE THEY PRODUCE THE BEST RESULTS FOR US.

WE HAVE A REVERSE TRADE SHOW, AN INDUSTRY FOCUSED SHOW AND A CONSUMER TRADE SHOW.

WE'RE JUST GOING TO SAY RIGHT NOW A REVERSE TRADE SHOW.

THEY ARE PROBABLY OUR MOST EXPENSIVE INVESTMENT, BUT THESE ARE GUARANTEED ONE ON ONE APPOINTMENTS.

[00:30:01]

DECISION MAKERS COME WHETHER THE REVERSE TRADE SHOW IS CORPORATE ASSOCIATION OR SPORTS, WE WANT A PRESENCE AT ALL OF THEM.

WE WANT TO SPEND TIME WITH THESE PEOPLE AS WELL AS WE CAN.

AND SEVEN MINUTES FOR AN APPOINTMENT. AND SALESPEOPLE LOVE TO TALK, BUT I'VE LEARNED THE BEST THING TO DO IS SIT DOWN AND SAY, WHAT CAN I DO FOR YOU? AND LET THEM SPEAK. LET'S SEE, I DON'T.

OKAY. IT LOOKS LIKE WE HAVE ONE FOR THE OTHERS.

AN INDUSTRY FOCUSED SHOW. WE'RE AARON AND I SOMETIMES.

ALICIA AND AARON, WE WILL ATTEND THESE TYPES OF SHOWS THAT ARE SPECIFIC TO A CERTAIN GENRE, WHETHER IT'S SPORTS OR ASSOCIATION. THESE ARE IMPORTANT BECAUSE AGAIN, WE'RE GOING TO GET IN FRONT OF DECISION MAKERS AND HAVE AN OPPORTUNITY TO PRESENT OUR CITY AND WHAT WE CAN DO FOR THEM, AND WHY THEY SHOULD CHOOSE US OVER ANYPLACE ELSE IN THE UNITED STATES AND SOMETIMES INTERNATIONALLY.

AND A CONSUMER TRADE SHOW THAT'S GOING TO BE LIKE YOUR HOME AND GARDEN SHOW, YOUR TRAVEL SHOW, YOUR ADVENTURE SHOW. THIS MAY BECOME A SHOW THAT WE DO A LITTLE BIT MORE OF IF THE ECONOMY CONTINUES IN THE VEIN THAT IT HAS, BECAUSE THIS IS WHERE WE'RE GOING TO GET BACKYARD STAY AND PLAY TYPE BUSINESS, AND THAT'S EQUALLY IMPORTANT TO US. WE MAY NOT ALWAYS GET AS MANY HOTEL NIGHTS, BUT AS FAR AS THE SALES TAX REVENUE, WE NEED THAT AS WELL. SO IT'S EQUALLY IMPORTANT TO US.

I WANTED TO SHOW YOU THIS IS A LIST OF WHAT WE HAVE ON THE AGENDA.

ALL OF THEM ARE SO IMPORTANT TO US, AND I'M GOING TO STOP HERE.

IT'S NOT PART OF THE SLIDE, BUT I WANTED TO MENTION THAT ALICIA, AARON, AND I MAINTAIN A WORKING LIST OF SHOW OPPORTUNITIES. AND AS WE LEARN OF NEW SHOWS, WE MAY TAKE ONE OF THESE OFF AND REPLACE IT WITH SOMETHING NEW.

WE SPEAK WITH OTHER DMOS TO FIND OUT. HEY, HAVE YOU DONE THIS SHOW? WAS IT GOOD? WHAT ARE YOUR RECOMMENDATIONS? WHAT ARE YOUR TAKEAWAYS FROM IT? BECAUSE WE ARE TASKED WITH SPENDING THESE HOT DOLLARS IN THE MOST PRODUCTIVE MANNER AND THE MOST COST EFFECTIVE WAY POSSIBLE.

WE REALLY GO TO THESE EVENTS TO BRING BACK BUSINESS.

ONE OF OUR FAVORITES CONNECT TEXAS LAST YEAR WAS IN FRISCO, SO WE JUST WERE ABLE TO GO RIGHT NEXT DOOR AND TRY TO STEAL SOME BUSINESS.

I KNOW THAT THE SPORTS INVITATIONAL IS COMING UP.

ALICIA IS GOING TO BE GOING TO THAT FOR US. WE'RE GOING TO HOST THAT EVENT HERE IN 26.

AND WHAT'S CRITICAL TO THAT? THE ATTENDEES ARE PLANNERS.

THEY'RE NOT THERE FOR EDUCATIONAL NECESSARILY, BUT WE'RE GOING TO HAVE THEM HERE AND TAKE THEM TO SEE OUR SPORTING VENUES.

SO WHEN WE HAVE 30 TO 40 PROFESSIONAL EVENT PLANNERS THAT WE CAN TAKE OUT AMONG OUR COMMUNITY, THE HOPE IS THAT THEY WILL WANT TO BOOK WITH US AFTER THAT.

I PROMISE TO KEEP IT SHORT AND SWEET. FOR ME, THAT'S DIFFICULT, BUT I DID.

SO I STAND FOR ANY QUESTIONS. I HAVE A QUICK QUESTION.

YES. SO IF YOU HAD TO RANK YOUR THREE FAVORITE, WHAT ARE YOUR THREE FAVORITE AND WHAT IS YOUR BEST ROI FROM ONE OF THOSE THREE? MY TOP FAVORITE RIGHT NOW IS GOING TO BE THE SPORTS ETA.

I THINK THEY HOST VERY GREAT EVENTS THAT ARE VERY RELEVANT TO US RIGHT NOW.

IT'S SPORTING EVENTS WE'RE HOSTING ALL TYPES THAT YOU'RE FAMILIAR WITH, BUT THERE ARE EVENTS OUT THERE THAT MAYBE WE DON'T REALIZE ARE SPORTS. SO I DIDN'T KNOW. BREAKDANCING. THAT'S AN OLYMPIC EVENT.

YEAH. AND IT'S SMALL ENOUGH. IT FITS HERE. SO, YOU KNOW, WE'RE ALWAYS LOOKING FOR SOMETHING NEW AND DIFFERENT.

AND THEN AFTER THAT, I WOULD SAY GOING TO THE ASSOCIATION OF EXECUTIVES OF SOCIETY OF ASSOCIATION EXECUTIVES, BECAUSE THAT'S A NETWORKING EVENT. AND THOSE ASSOCIATIONS STILL HAVE CRITICAL BEARING ON THE MEETING CYCLE, AND WE STILL NEED TO TRY TO GET THEM IN HERE AS MUCH AS POSSIBLE.

SO THOSE ARE MY FAVORITES. DID WE GET THE PICKLEBALL BY Y'ALL VISITING ONE OF THESE CONFERENCES? YOU KNOW, I WOULD IMAGINE THAT IS EXACTLY HOW THEY HEARD ABOUT US.

BUT THEN THEY CAME AND DID A SITE, AND I'LL LET AARON SPEAK ON THAT.

YEAH. WE ACTUALLY HAVE A LEAD GENERATING TOOL CALLED PLAY EASY.

IT'S GEARED TO SPORTS. THE FIRST MESSAGE CAME THROUGH OUR TOOL ON PLAYS FROM ONE OF THE SCHAEFER, WHO WAS ONE OF THE PEOPLE WHO WAS AT THE LAST SPORTS EVENT.

SO HE MESSAGED BACK AND FORTH. WE MET AT THE SITE.

MATT HANLON AND I, AND TOOK HIM AROUND THE COURSE, AND THEY NEEDED A NEW HOME AND WE WE HOPE THEY FOUND IT.

WE'RE GEARING UP TO TALK ABOUT 2026, POTENTIAL 2026 AND A COUPLE OF WEEKS TO HOPEFULLY BRING THAT BACK.

[00:35:04]

THEY WERE EXCITED AT THIS YEAR'S CONFERENCE IN TULSA TO ASK ME QUESTIONS ABOUT WHAT CAN WE DO IN 26.

AND AS AARON SAID, THEY'RE GOING TO COME IN AND TALK TO US.

WE'RE GOING TO DO A POST-EVENT EVALUATION AND SEE WHAT IT WOULD TAKE TO GET THEM TO COME BACK.

AND WE DO WANT TO BE THEIR HOME. WE WOULD LOVE TO SEE THEM COME AND HOST THAT EVENT ANNUALLY.

GREAT. THAT WAS A GREAT REPORT. THANK YOU. ANYONE ELSE? THANK YOU SO MUCH. AND I'LL JUST SAY REAL QUICK THE REASON WE ASKED MARIA TO DO THIS IS SHE IS A REMOTE EMPLOYEE OF OURS, SO SHE'S NOT AT EVERY BOARD MEETING, BUT SHE IS LITERALLY TRAVELING, TRAVELING THE COUNTRY, REPRESENTING MCKINNEY FOR US. AND SO WHILE SHE WAS HERE, I WANTED HER TO GIVE YOU JUST A QUICK UPDATE OF KIND OF WHAT SHE HAS BEEN DOING AND HOW SHE REPRESENTS MCKINNEY EVERYWHERE SHE GOES. SHE DOES A GREAT JOB EVERYWHERE.

EVERY TIME I GO TO A SHOW AND SHE'S NOT WITH ME, ONE OF THE FIRST QUESTIONS IS WHERE'S MARIE? AND SO SO WE'RE REALLY PROUD THAT THAT WE HAVE HER OUT REPRESENTING MCKINNEY, AND SHE SHE DOES A LOT FOR US.

SO I WANTED HER TO SHOW YOU GUYS ONE ON ONE WHAT THAT WAS.

GREAT. THANK YOU. THANK YOU. BRIAN. I'LL DO ONE LITTLE FOLLOW UP IF YOU HAVEN'T ALREADY SEEN.

WE'LL MAKE SURE YOU GUYS GET THE TRADING CARDS.

HAVE YOU SEEN THOSE THAT WE USE? WE DID SEE THEM IN OUR MARKETING. THAT IS THE HOTTEST ASK FOR ITEM.

AWESOME. EVERY TIME I GO TO THESE SHOWS, THEY RUN ME DOWN.

ARE YOU THE LADY WITH THE TRADING CARDS? AND SO THAT'S A FUN WAY TO GET OUR INFORMATION IN THEIR HANDS.

AND THEN THEY KEEP IT BECAUSE IT'S UNIQUE. YOU KNOW, YOU GIVE THEM THIS, THEY THROW IT AWAY.

YEAH. SO THE SPORTS INVITATIONAL TOO. THAT WAS MENTIONED THAT WE'RE HOSTING.

MARIE AND I WENT TO THAT EVENT IN MESA, AND THERE'S AN OPEN NIGHT WHERE YOU CAN TAKE A PLANNER OUT TO DINNER.

WELL, MARIE AND I DECIDED TO TAKE THE THE HOST OF THE OF THE EVENT OUT TO DINNER INSTEAD.

SO WE TOOK THE HOST COMMITTEE FROM THE SPORTS INVITATIONAL OUT.

AND THAT PLAYED A BIG PART IN THE CONVERSATIONS AFTERWARDS TO TRY TO GET THAT TO MCKINNEY.

AND SO SOMETIMES YOU HAVE TO BE CREATIVE. NO ONE HAD ASKED THEM TO DINNER.

AND SO WHY NOT? YOU KNOW, YOU YOU DON'T GET WHAT YOU DON'T ASK FOR.

AND ALL THEY CAN DO IS SAY NO. WHICH TO A SALESPERSON IS MAYBE.

YEAH, EXACTLY. YEAH. IT'S AN HONOR TO WORK FOR YOU GUYS.

THANK YOU. THANK YOU. MARIE. AT THIS TIME, WE ALLOW FOR ANYONE FROM THE PUBLIC TO SPEAK ON MATTERS, NOT ON THE AGENDA. I SEE THERE ARE NONE. SO LET'S MOVE ON TO BOARD AND DIRECTOR COMMENTS.

ARE THERE ANY BOARD COMMENTS? MAY I? MAY I HAVE ONE MORE COMMENT REAL QUICK? I JUST WANTED TO MAKE SURE J.W. IS IN THE ROOM TODAY.

HE IS OUR BRAND NEW DIRECTOR OF SALES AT THE SHERATON.

AND SO I DID JUST WANT TO SAY THANK ONE. THANK YOU FOR COMING TO OUR BOARD MEETING.

BUT BUT OUR I WANTED OUR BOARD TO KNOW WHO YOU WERE AND IF WE EVER NEED ANYTHING AT THE SHERATON.

HE'S OUR GO TO PERSON NOW. AND SO IF YOU IF YOU WANT TO SAY ANYTHING, YOU DEFINITELY CAN.

BUT IF NOT, YOU CAN SIT THERE AND WAVE. SO, YEAH, I'LL JUST SAY THANK YOU FOR HAVING ME.

YEAH. IT'S SUCH A BEAUTIFUL SPACE. SO IT'S A REAL TREAT THIS MORNING TO START OUR DAY OFF THE RIGHT WAY, I THINK, WITH A GREAT MEETING. SO IT'S NICE TO MEET EVERYBODY. THANK YOU VERY MUCH. THANK YOU. THANK YOU FOR BEING HERE. ANY COMMENTS? OKAY. ALL RIGHT. CAN I GET A MOTION TO ADJOURN THE MEETING? I'LL MAKE A MOTION. MOTION BY PATRICK MAGUIRE.

CAN I GET A SECOND? I'LL SECOND. SECOND BY BRIAN MEDINA.

ALL IN FAVOR? AYE. ANY OPPOSED? THE MEETING IS ADJOURNED.

* This transcript was compiled from uncorrected Closed Captioning.

Apr 29, 2025 Visit McKinney

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