[CALL TO ORDER]
[00:00:04]
WELCOME TO THE VISIT MCKINNEY BOARD MEETING.
MY NAME IS KATIE SCOTT AND WE ARE HERE AT CITY HALL AND COUNCIL CHAMBERS, LOCATED AT 4 0 1 EAST VIRGINIA STREET, MCKINNEY, TEXAS.
TODAY IS TUESDAY, MAY 27TH, 2025, AND IT IS 8:02 AM THE FOLLOWING BOARD MEMBERS ARE PRESENT.
RAIM WINDHAM, KEITH GALL, PATRICK MCGUIRE, JILL BARNES, BRIAN MEDINA, JANIE PENA, AND MYSELF.
CITY COUNCIL PRESENT, WE HAVE JUSTIN BALLER AND PATRICK CLOUTIER.
WE HAVE PAUL GRIMES, ANDREW JONES, AND BRUCE STRAIN.
WE HAVE AARON WERNER, ALICIA HOLMBERG, BESATE, EMILY MYRICK, AND PAULA MARTIN.
ALSO PRESENT IS ZACH SAMUEL WITH DCI MARCHING MUSIC MADE IN MCKINNEY.
WE ARE TAKING TIME FOR PUBLIC COMMENTS ON AGENDA ITEMS. IF THERE ARE NONE, WE'LL MOVE ON.
[Update on 2025 McKinney Board & Commission Member Appointments]
MOVING ON TO TWO FIVE DASH 2 8 2 6.UPDATE ON BOARDS AND COMMISSION APPOINTMENTS.
GOOD MORNING, MADAM CHAIR AND VISIT MCKINNEY BOARD.
THIS IS JUST A QUICK PUBLIC ANNOUNCEMENT AND REMINDER TO THE BOARD THAT WE'RE IN THAT TIME OF YEAR WHERE THE CITY COUNCIL MAKES APPOINTMENTS TO THE BOARDS AND COMMISSIONS, INCLUDING THIS VISIT MCKINNEY BOARD ON OCTOBER, I'M SORRY, NOT OCTOBER, AUGUST 26TH.
THE CITY COUNCIL WILL REVIEW, UH, BOARD MEMBERS WITH TERMS THAT ARE EXPIRING IN 2025, UH, TO MAKE APPOINTMENTS FOR, UH, THE STARTING DATE OF OCTOBER 1ST.
UH, THE CITY COUNCIL DOES HAVE OPPORTUNITY TO REVIEW ANY, UH, SEAT, INCLUDING THOSE THAT ARE NOT EXPIRING AT THAT TIME IF THEY WISH, BUT THEY'RE FOCUSING ON TERMS AT END IN 2025, UH, BY JUNE 20TH.
THAT IS THE DEADLINE FOR INTERESTED MEMBERS WHO ARE ELIGIBLE FOR REAPPOINTMENT AS WELL AS MEMBERS OF THE PUBLIC TO SUBMIT AN APPLICATION TO SERVE.
UH, THAT APPLICATION IS AVAILABLE ONLINE ON THE CITY OF MCKINNEY'S WEBSITE UNDER BOARDS AND COMMISSIONS.
UH, ONCE WE REACH THAT DEADLINE, ELIGIBLE PARTICIPANTS WILL ALSO RECEIVE AN INVITATION TO PARTICIPATE IN INTERVIEWS WITH CITY COUNCIL MEMBERS IN THE MONTHS OF JULY AND AUGUST.
UH, AND AGAIN, THAT APPOINTMENT DATE IS AUGUST 26 TO BE PREPARED FOR THAT, WE REMIND FOLKS OF THE BOARDS AND COMMISSION POLICIES THAT KIND OF SPEAKS TO REGULATIONS AS WELL AS REQUIREMENTS, UH, AND DUTIES OF BOARD MEMBERS, AS WELL AS THE TEXANS OPEN MEETINGS ACT, WHICH, UH, INCLUDES PUBLIC INFORMATION AND THE ABILITY TO, UH, PROPERLY CONDUCT MEETINGS.
SO WE ENCOURAGE FOLKS TO BE ABREAST OF THOSE THINGS.
I MEAN, CONTACT THE CITY SECRETARY'S OFFICE IF YOU HAVE QUESTIONS.
UH, IN YOUR AGENDA PACKET, THERE IS A LISTING OF YOUR CURRENT CURRENT BOARDS AND THE FOLKS WHO HAVE TERMS EXPIRING IN 2025.
AND IT LISTS YOUR ELIGIBILITY BASED ONLY ON THE BOARDS AND COMMISSIONS POLICY FOR TERM LIMITS.
UM, AT THIS TIME, THAT'S ALL THE INFORMATION THAT I HAVE AND I'LL STAND FOR.
I APPRECIATE YOUR TIME AND THANK YOU ALL FOR SERVICE TO THE CITY.
[CONSENT ITEMS]
OKAY, MOVING ON TO CONSENT ITEMS. WE WILL NOW VOTE ON THE FOLLOWING CONSENT ITEM TWO FIVE DASH 2 8 2 7 MINUTES OF THE VISIT MCKINNEY BOARD MEETING OF APRIL 29TH, 2025.MAY I GET A MOTION TO APPROVE THE MINUTES? I'LL MAKE A MOTION.
SHOULD WE TRY AGAIN OR YOU, KEITH AGAIN? OKAY.
DO I GO AHEAD AND DO YEAH, GO AHEAD.
DID I DO THAT? CITY COUNCIL MANUALLY RECORD BY THAT.
DO YOU WANT ME TO JUST CALL FOR A VERBAL? OKAY.
[Board and Liaison Reports City of McKinney MEDC MCDC McKinney Main Street / MPAC McKinney Parks and Recreation Visit McKinney Finance Committee Visit McKinney Marketing Committee]
MOVING ON TO BOARD AND LIAISON REPORTS.[00:05:01]
2 8 2 8.WE'LL START WITH ANY, UH, CITY COUNCIL MEMBERS WISH TO SPEAK.
UH, UM, THE ONLY THING REALLY ON MY MIND IS THAT WE HAVE A RUNOFF ELECTION.
UH, YOU CAN CONVENIENTLY VOTE IN MCKINNEY CITY HALL ABOUT A HUNDRED YARDS THAT WAY.
OKAY, MOVING ON TO PAUL GRIMES.
COUNCILMAN CLAUDIER PROVIDED A GOOD TEASER.
UH, MADAM CHAIR, MR. EXECUTIVE DIRECTOR, MEMBERS OF THE BOARD, PAUL GRIMES, CITY MANAGER.
UH, HE PROVIDED A GREAT TEASER BECAUSE, UH, WE ARE IN ELECTION SEASON, OF COURSE, THIS IS HOW THINGS WORK IN DEMOCRACIES.
WE HAVE TWO, UH, RUNOFF ELECTIONS, OUR MAYOR, UH, SEAT AS WELL AS OUR AT LARGE SEAT.
WE HAD FIVE CANDIDATES ORIGINALLY FOR THE AT LARGE, AND, UH, WE'RE DOWN TO TWO OF COURSE.
AND THEN MAYOR, WE HAD FOUR CANDIDATES AND WE'RE DOWN TO TWO.
SO, UM, WE ARE IN THE MEANTIME, WE'RE PREPARING, UH, FOR CAKE, AS I CALL IT, BECAUSE AT THE LAST MEETING WE HAD THE SWEARING IN OF, UH, NEWLY REELECTED COUNCILWOMAN FELT US AND COUNCILMAN BELLA.
AND SO WE, UM, HAD A FRIENDS AND FAMILY TYPE OF, UH, RECEPTION FOR THEM.
WE WILL DO THE SAME THING ON, UM, THE NEXT TWO MEETINGS.
SO JUNE 3RD, WE WILL HAVE, IT'LL BE SORT OF THE FAREWELL FOR COUNCILMAN PHILLIPS AND MAYOR FULLER.
UM, AND THEN WE WILL HAVE, UH, THE SWEARING IN OF THE NEW MAYOR AND THE NEW AT LARGE COUNCILMAN ON JUNE 17TH.
AND WE'LL ALSO HAVE CAKE AT THAT EVENT.
SO IF YOU LIKE CAKE, GO TO FIND IT.
UH, THIS IS GONNA BE A GREAT PLACE TO BE FOR THAT.
UM, WE ALSO, UH, I WANTED TO SHARE WITH YOU THE, AT THE LAST, UH, IN THE EARLY ON THE MAY 6TH CITY COUNCIL MEETING, CITY COUNCIL APPROVED THE CONSTRUCTION CONTRACT FOR MCKINNEY NATIONAL AIRPORT FOR THE COMMERCIAL SERVICE TERMINAL, UM, AND, UH, ATTENDANT INFRASTRUCTURE RELATED TO THAT PROJECT.
SO WE EXPECT CONSTRUCTION TO BEGIN ON THAT, UH, IMMINENTLY, UM, WITH, UH, SWINERTON, UH, WILL BE THE CONSTRUCTION MANAGER AT RISK FOR THAT PROJECT.
SO THAT'S EXCITING AS WE MOVE FORWARD, UH, WITH THE AIRPORT PROJECT.
UM, THE OTHER THING I WOULD SHARE WITH YOU IS THAT, UM, I BELIEVE IT'S, UH, UM, BOARD MEMBER MCGUIRE WHO ASKED ME FOR A POPULATION ESTIMATE LAST TIME.
I DON'T ALWAYS HAVE 'EM, BUT THIS TIME I DO HAVE 1 220 8,000 149, 2 28, 149 AS OF APRIL 1ST.
SO THAT IS MCKINNEY'S LATEST POPULATION.
AND I WILL STAND FOR ANY QUESTIONS YOU MIGHT HAVE.
OKAY? SO WE'LL MOVE ON TO MCKINNEY MAIN STREET.
ANDREW JONES, CULTURAL DISTRICT DIRECTOR.
WELL, UH, HOPEFULLY Y'ALL HAD A CHANCE TO, I, BY SHOW OF HANDS, WHO WENT TO THE CHUPA COBBS GAME OR HAD A CHANCE TO GO.
ALRIGHT, I'M CALLING EVERYONE OUT.
UM, SO THEY HAD A GREAT KICKOFF.
I KNOW, BELLA, YOU WERE THERE SO YOU CAN RAISE BOTH YOUR HANDS FOR EVERYONE IN THE ROOM.
UM, AND, YOU KNOW, UH, IT'S EXCITING TO SEE THAT, THAT COME TO DOWNTOWN AND COME TO MCKINNEY.
SO JUST WANT TO GIVE A SHOUT OUT TO THEM.
UH, WE HAVE SOME, UH, UPCOMING EVENTS THAT I WANTED TO SHARE.
AND THEN, UM, MAY 30TH, WE HAVE MCKINNEY DANCE BAND PRESENTING A SALUTE TO QUINCY JONES.
UH, WE ARE GEARING UP FOR, UH, IN DOWNTOWN JUNE 6TH THROUGH SEVENTH FOR TEXAS MUSIC REVOLUTION.
COMES BACK THIS YEAR, UH, AGAIN WITH FLATLAND CALVARY AND DAWS AS THE HEADLINERS.
UM, THIS YEAR, UH, TICKET SALES ARE VERY STRONG.
WE'RE VERY EXCITED ABOUT THIS.
AND THEN WE HAVE OVER 10 PLUS STAGES ALL THROUGHOUT DOWNTOWN.
UH, JUNE 22ND, WE HAVE, UH, TEXANS JAZZ BAND OVER AT IMPACT, UH, JUNE 27TH, WE KICK OFF OUR SUMMER CONCERT SERIES WITH, UH, DAWN AND HAWKS, WHICH IS KIND OF LIKE A INDIE, UH, DUO.
UM, AND THEN, UH, WE ARE IN THE THRONGS OF, UH, IMPACT RENOVATIONS IN THE DESIGN PHASE CURRENTLY.
AND I'M VERY EXCITED TO COME TO THIS BOARD, HOPEFULLY IN THE NEXT COUPLE MONTHS WITH SOME FINALIZED DESIGNS.
UM, AND THEN, UH, WE ARE ALSO, UH, GEARING UP FOR THE ROUNDABOUT INSTALLATION.
SO THEY POURED THE FOOTERS AND THEN MAY 30TH, UH, SHOULD BE THE ACTUAL INSTALL FOR THAT.
WITH THAT, I'LL STAND FOR ANY QUESTIONS.
OKAY, MOVING ON TO MCKINNEY PARKS AND REC LIAISON, KEITH GAUL.
YES, SO I ATTENDED THE LAST MEETING.
IT WAS A JOINT MEETING WITH THE MCDC.
IT WAS A PRETTY LONG MEETING, PRETTY, UH, INTERESTING AS WELL.
UH, THE CDC WENT OVER, UH, ALL THE PROJECTS THAT THEY DO AS WELL AS, UH,
[00:10:01]
FOR THE PARKS, OPEN SPACE AND RECREATION.UM, BUT I DO WANT TO GO OVER, UH, SOME OF THE, UM, COMPLETED PROJECTS THAT THE PARKS HAVE DONE, UH, COM RECENTLY.
THAT'S THE AVIATOR PARK PLAYGROUND, THE HORIZON PARK PLAYGROUND, WINFORD PARK, EA, RANDALLS PARK, WILSON CREEK GREENS TRAIL.
UM, AND SOMETHING THAT I THOUGHT WAS REALLY COOL WAS SINCE 2018, THEY'VE HAD 17 RENOVATIONS OF PARKS AND 10 NEW PARKS.
SO I THOUGHT THAT WAS REALLY GREAT.
THEY'VE GOT A LOT OF BOND PROJECTS GOING ON WITH, UH, TOWN LAKE, GABE NESBIT, PICKLEBALL, THE REC CENTER.
UM, SO A LOT OF GOOD THINGS THAT COME FROM, UH, THE PARKS AND RECREATION, OPEN SPACE BOARDS.
SO, UM, YEAH, THAT'S WHAT I GOT.
ANY QUESTIONS? ANYONE? ALL RIGHT.
OKAY, VISIT MCKINNEY FINANCE COMMITTEE.
SO OUR FINANCES REALLY QUICKLY.
UM, SO WE ARE ABOUT, WE ARE 58 AS OF APRIL ANYWAY.
WE ARE 58%, UM, THROUGH OUR, UH, FISCAL YEAR.
WE'RE, UM, WITH A, THE BIG PART OF OUR SPENDING IS THE SERVICE AND SUNDRIES ACCOUNT.
THE BIG CHUNK OF THAT THAT WE SPENT IN APRIL WOULD BE FOR THE BYRON.
UM, ALL OF OUR, I HOPE I, WE SAW A LOT OF YOU OUT THERE AT OUR, UM, NEW LOCATION AT THE BYRON.
THERE WAS LOTS OF PEOPLE THAT CAME BY THERE.
UM, WE THINK IT WAS VERY IMPACTFUL THIS YEAR.
SO, UM, AND I THINK THAT OVERALL IT PROBABLY WAS LESS SPENDING THAN PREVIOUS YEARS.
SO THAT IS EVEN BETTER, MORE IMPACTFUL, LESS SPENDING, UH, ON WHAT WE DID.
UM, WE CAN GO TO THE NEXT SLIDE.
SO, IF YOU REMEMBER LAST MONTH, WE WERE MISSING ONE HOTEL, UH, YOU CAN SEE THERE FOR MARCH, THAT HAS BEEN ADDED IN.
SO I THINK IT WAS AROUND A LITTLE OVER 1% FOR, UM, UP LAST MONTH.
BUT NOW YOU'LL SEE THE DIFFERENCE.
WE'RE ALMOST AT 4%, UM, FOR LAST MONTH.
AND THEN THIS MONTH YOU CAN SEE OUR, UM, HOTEL OCCUPANCY TAX, UH, FOR APRIL WAS UP 6%, WHICH WAS VERY STRONG.
AND THEN OVERALL FOR THE, THE YEAR OVER YEAR, WE ARE AT ALMOST 8%, UM, OVER, UH, WHAT WE WERE LAST YEAR.
SO AGAIN, TRENDING IN THE RIGHT DIRECTION.
UM, HOTEL OCCUPANCIES TAX IS STILL HOLDING STRONG, UH, COMPARED TO SOME OF THE SALES TAX IS SLOWING A BIT, BUT OUR, UM, OUR REVENUES ARE STILL HOLDING ON.
PEOPLE ARE STILL TRAVELING, SO WE'RE HAPPY TO SEE THAT.
THE NEXT ONE, UH, HERE'S A STAR REPORT FOR APRIL.
UM, THE MONTH YOU CAN SEE THERE ON THAT FIRST LINE FOR OCCUPANCY IS, UH, FLAT STILL COMPARED TO LAST YEAR, WHICH IS STILL A GOOD THING.
AND REMEMBER THAT HAS THE TWO NEW HOTELS IN THERE.
SO, UM, ESSENTIALLY IF YOU WOULD'VE TAKEN THOSE OUT, WE WOULD'VE BEEN ABOVE.
UM, SO WE'RE HAPPY TO SEE THAT WE'RE NOT TAKING THAT AWAY FROM OUR OTHER HOTELS.
IT'S ADDING NEW, NEW, UM, UH, ROOMS INTO THAT OCCUPANCY RATE.
UM, WE ARE BACK TO WHERE WE WERE AS FAR AS BEING ABOVE OUR COMP CITIES.
YOU CAN SEE THERE IN THE, YOU KNOW, UM, UH, FRISCO'S JUST AT 71.
AND THEN THE OTHERS ARE IN THE SIXTIES, SO WE'RE AT 74.6.
SO WE'RE HAPPY TO SEE THAT, THAT WE'RE STILL HOLDING STRONG THERE.
UM, WE'D LIKE TO SEE OUR A DRA LITTLE HIGHER, BUT OTHER THAN THAT, WE WE'RE HAPPY THAT WE'RE, IT KIND OF BALANCES ITSELF OUT WHEN, WHEN THAT OCCUPANCY IS THAT HIGH.
UM, I THINK THAT'S ALL I HAVE FOR YOU TODAY.
DO YOU GET INPUT FROM THEM ON WHY THE A DR DIPS LIKE THAT? I'M SORRY, THE A DR WHEN IT DIPS LIKE THAT, DO YOU EVER GET INPUT ON SO IT'S JUST NO, IT, IT'S NOT, WE DON'T, WE DON'T HAVE THAT DIRECT INFORMATION FROM THEM.
UM, I MEAN, OUR A DR IS ALWAYS A LITTLE BIT QUITE, WELL, YOU CAN SEE THEY'RE QUITE A BIT LOWER THAN SOME OF 'EM, FRISCO, SPECIFICALLY
UM, BUT THEY HAVE THOSE LARGE OMNI STYLE HOTELS THAT THEY CAN CHARGE A MUCH HIGHER RATE.
AND WE JUST DON'T HAVE THOSE, UM, YOU KNOW, LEVEL OF HOTEL.
SO THAT'S WHY OURS IS A LITTLE BIT LOWER.
UM, BUT LIKE I SAID, KEEPING THAT A DRI MEAN THE, UH, OCCUPANCY UP, IT SOMEWHAT LEVELS IT OFF.
UM, 'CAUSE YOU'RE HAVING MORE PEOPLE SO THAN THE REVENUES.
ANY OTHER QUESTIONS? ANYONE? ALL RIGHT, THANK YOU.
VISIT MCKINNEY MARKETING COMMITTEE, BRIAN MEDINA.
UH, WE HAD A PRODUCTIVE MEETING THIS WEEK.
HERE'S A FEW OF THE HIGHLIGHTS.
UH, THE ONE THING THAT, UH, THEY HAD THEIR MEETING WITH THE SEO MARKETING GROUP THAT'S HELPING US, AND THERE'S SOME UNIQUE THINGS THAT WE'RE SEEING.
UH, ONE OF IT IS HOW AI AND CHAT AND PERPLEXITY, OTHER SITES LIKE THAT ARE IMPACTING, UH, USER SEARCH RESULTS.
AND EVEN THOUGH PEOPLE TYPE WHAT TO DO IN MCKINNEY, THINGS OF THAT NATURE, YOU KNOW, GOOGLE'S CONTROLLING A LOT OF THE SEARCH RESULTS.
BUT YET, BASED ON OUR OVERALL GOOD
[00:15:01]
SEO ON THE WEBSITE, WE'RE STILL ONE OF THE TOP RESULTS WHEN THINGS SHOW UP.SO YOU'LL, IF YOU DO THOSE QUERIES, YOU'LL SEE SOME THINGS THAT ARE CONTROLLED BY GOOGLE, BUT WE'RE STILL THE TOP ORGANIC RESULT.
SO THAT WAS KIND OF GOOD TO HEAR THAT WE'RE STILL DOING WELL IN ORGANIC.
IT'S JUST THAT WE GOTTA KEEP KIND OF PLAYING THE GAME.
AND NOW WITH CHAT BEING INVOLVED, WE'RE GONNA HAVE TO LEARN A LITTLE MORE TO, TO NAVIGATE THAT.
UM, ADDITIONALLY, THE RETAIL SHOP KEEPS DOING ITS THING.
AGAIN, THAT WAS A QUESTION I HAD, YOU KNOW, DO MOST VISIT MCKINNEY OR, OR SIMILAR CITIES HAVE SOMETHING LIKE THAT.
AND A LOT OF FOLKS ACTUALLY, UH, MODEL HOW WE DO OUR RETAIL SHOPS.
SO OUR TEAM'S DOING A GOOD JOB IN THAT REGARDS.
AND THEN ADDITIONALLY, UM, ONE THING THAT'S KIND OF ON THE HORIZON, WELL, ONCE EMILY IS ALWAYS DOING A GREAT JOB ON SOCIAL, SHE'S JUST REALLY STEPPING UP THE GAME AND GETTING THIS ADDITIONAL FOLLOWERS.
AND SO THAT WAS A GREAT ADDITION TO THE TEAM.
BUT ALSO, UH, WE'RE ALREADY PLANNING AHEAD FOR THE WORLD CUP, BELIEVE IT OR NOT, YOU WE'RE GONNA TRY TO GET OUR GAME PLAN IN ORDER IN THE NEXT YEAR.
SO THAT WAY WE'RE A PLACE WHERE FOLKS CAN VISIT AND SEE WHEN, YOU KNOW, WE HAVE WHAT, SIX NINE SUPER BOWLS GOING ON IN A COUPLE OF WEEKS IN THAT TIME OF YEAR.
OVERALL GOOD MEETING THE TEAM'S ALWAYS, UH, AHEAD OF THE CURB, AND I THINK THEY'RE DOING A GOOD JOB.
[Executive Director’s Report]
TWO FIVE DASH 2 8 2 9 EXECUTIVE DIRECTORS REPORT WITH AARON WARNER.ALL RIGHT, THANK YOU, MADAM CHAIR.
UH, JUST A FEW, UH, HIGHLIGHTS FOR YOU THAT I'LL, UH, THAT I'LL NOTE THIS MORNING.
UH, ONE OF 'EM BEING, UM, THE CJ CUP.
I KNOW WE TALKED A LITTLE BIT ABOUT IT THE LAST, UH, BOARD MEETING.
UM, BUT SOMETHING I WANTED TO GET ON YOUR RADAR IS THAT THE DATES ARE MOVING NEXT YEAR.
AND SO NEXT YEAR'S BYRON NELSON, UH, CJ CUP, BYRON NELSON WILL BE MEMORIAL DAY WEEKEND OF 2026.
SO, UH, YOU CAN KIND OF BLOCK OFF, UH, THE, THE MAY 18TH THROUGH 24TH IS THE FULL EVENT THAT INCLUDES THE PRO-AMS AND EVERYTHING.
SO THAT'S A TOTALLY DIFFERENT TIME OF YEAR FOR US.
UM, AND, UH, WE'LL BE KIND OF A NEW, NEW EXPERIENCE WITH HOW THAT IMPACTS VISITORS AND ATTENDEES AND STUFF LIKE THAT.
BUT IF YOU PAY ATTENTION TO PGA, THE COLONIAL WAS TAKING PLACE THIS PAST WEEKEND, SO I'M NOT SURE WHERE THEY'RE FLIP-FLOPPING TO, BUT KIND OF THE, WE'LL, WE'LL HAVE THE SAME WEEK THAT THEY HAD THIS YEAR FOR JULY.
WE'RE GONNA BE HEARING FROM ZACH HERE SHORTLY.
UM, BUT THAT'S SOMETHING I WANT TO KEEP ON, UM, YOUR RADAR AS AN UPCOMING EVENT.
A GREAT ONE OVER AT MISD STADIUM.
UM, THEY ALSO HAVE A FEW ANCILLARY EVENTS, UM, ATTACHED TO IT THAT I'LL LET ZACH TALK ABOUT HERE SHORTLY.
THE TROOPER CARRA GAME, UH, WAS A HUGE SUCCESS FOR EVERYTHING WE'VE HEARD.
I DO HAVE A QUICK, UH, EDIT TO ANDREW'S COMMENTS.
IT WAS 3,600 PEOPLE AT THE, UH, THE FIRST GAME.
UM, AND SO, UH, JUST A THOUSAND MORE
UM, BUT, UH, BUT PRETTY, YEAH, NO, YOU'RE GOOD.
PRETTY, PRETTY GREAT, UH, TURNOUT FOR THE FIRST GAME OVER AT THE STADIUM.
I WAS ASKING PAULA RIGHT BEFORE THIS EVENT, HOW MANY, UH, UH, PEOPLE THAT STADIUM HOLDS.
'CAUSE THEY PLAY AT RON PO AND THE ENTIRE STADIUM'S, UH, 7,000, BUT ONE SIDE OF IT, UM, LIKE THE HOME SIDE, I BELIEVE IS 3,500.
SO, UM, IF THAT GIVES YOU, UH, KIND OF AN IDEA OF HOW MANY PEOPLE WERE OUT THERE, UH, ALICIA, THIS, UH, OVER THE PAST COUPLE WEEKS ATTENDED THE, UH, SPORTS INVITATIONAL CONFERENCE IN LAKE TAHOE.
SHE MET WITH A LOT OF SPORTS PLANNERS ONE-ON-ONE.
UH, BUT, UH, THE, THE NOTE I WANT TO MAKE THERE IS THAT WE'LL BE HOSTING THAT EVENT NEXT YEAR HERE IN MCKINNEY.
AND SO, UH, ALL OF THOSE SPORTS PLANNERS WILL BE COMING TO, UH, OUR COMMUNITY AND WE'LL GET TO HIGHLIGHT MCKINNEY.
UM, SO WE, WE HAVE TO FIGURE OUT ALL THE FUN THINGS NOW TO, TO KEEP THEM BUSY AFTER THEIR, THEIR EXPERIENCE IN LAKE TAHOE.
BUT I THINK WE'LL DO A GREAT JOB.
A COUPLE OTHER THINGS, AGAIN, TEXAS MUSIC REVOLUTION JUNE 6TH, A HUGE EVENT FOR DOWNTOWN.
UM, ENCOURAGE EVERYBODY TO, TO, UM, GRAB A TICKET OR, OR, OR PROMOTE THAT ON YOUR SOCIAL MEDIA IF YOU CAN.
UH, BETH HAS BEEN WORKING VERY HARD ON MAKE MUSIC DAY.
IF YOU, UH, RECALL LAST YEAR, WE DID ONE AT, UH, THE VISIT MCKINNEY SHOP.
UM, WE FILLED UP THE SHOP WITH, UH, PEOPLE PLAYING LITTLE INSTRUMENTS AND HARMONS AND STUFF.
UM, SO THIS YEAR, UH, UM, BETH AND THE MUSIC FRIENDLY, UH, MCKINNEY BOARD ARE COMING UP WITH A FEW EVENTS, SO IT'LL BE MORE THAN ONE.
UM, AND THAT IS TAKING PLACE JUNE 21ST.
UM, SO WE'LL BE POSTING ABOUT THOSE, UM, COME, UH, ALL THE DIFFERENT WAYS YOU CAN EXPERIENCE MAKE MUSIC DAY.
AND LASTLY, UH, SATURDAY, JUNE 28TH, IT'S GONNA BE OUR SECOND ANNUAL INFLUENCER FAM TOUR.
UH, SO EMILY'S TAKEN THE LEAD ON THIS, BUT WE ARE, UH, PREPARING AN ITINERARY AND WE'LL BE PARTNERING, UM, HEAVILY WITH MAIN STREET TO BRING, UH, AROUND 30 OR SO INFLUENCERS BACK TO MCKINNEY.
UH, LAST YEAR, I THINK WE WERE RIGHT AROUND THE 30 MARK.
WE, UM, WE KIND OF, UH, CURATE AN EXPERIENCE FOR THEM WITH A LITTLE BIT OF LIKE FREE TIME, SO THEY CAN, IF THEY HAVE A NICHE, WHETHER IT'S FOOD OR SHOPPING, WHATEVER IT MIGHT BE, THEY CAN GO, UH, FIND THAT NICHE.
AND THEN WE JUST GET A TON OF CONTENT AND COVERAGE, UH, ABOUT MCKINNEY, UM, DURING THAT EVENT.
SO, UH, STAY TUNED FOR, UH, MORE INFO ON THAT.
AND I'LL STAND FOR ANY QUESTIONS.
[00:20:01]
THANK YOU.OKAY, MOVING ON TO REGULAR AGENDA
[Consider/Discuss Tourism Grant Application Submitted by Marching Music Made in McKinney for the Advertising, Marketing and Promotion the 2025 Drum Corps International (DCI) Summer Tour. Funding amount will be based on the hotel pick-up report not to exceed $5000.]
ITEM TWO FIVE DASH 2 8 3 0.CONSIDER DISCUSS TOURISM GRANT APPLICATIONS SUBMITTED BY MARCHING MUSIC MADE IN MCKINNEY FOR THE ADVERTISING, MARKETING AND PROMOTION.
THE 2025 DRUM COURT INTERNATIONAL SUMMER TOUR FUNDING AMOUNT WILL BE BASED ON THE HOTEL PICKUP REPORT AND NOT TO EXCEED $5,000.
UH, MY NAME IS ZACH SAMUEL HERE TO REPRESENT MARCHING MUSIC MADE IN MCKINNEY.
UH, WE'RE A LOCAL NONPROFIT, AND WE EXIST TO, UH, HELP RAISE FUNDS FOR THE LOCAL MARCHING BANDS ACROSS THE THREE BAND BOOSTER PROGRAMS, UM, FOR MCKINNEY BOYD AND MCKINNEY NORTH.
AND, UH, MCKINNEY HIGH, UH, MARCHING BAND IS GETTING VERY EXPENSIVE, OR PARTICIPATION IN BAND, JUST IN JOURNAL IS GETTING VERY EXPENSIVE.
I BELIEVE BAND DUES FOR MCKINNEY HIGH THIS YEAR WERE, UH, UPWARDS OF $1,500.
UM, SO BAND IS EXPENSIVE, BUT, UH, IT'S, IT'S IMPORTANT IN OUR KIDS' DEVELOPMENT AND EDUCATION.
UM, WE DO THIS THROUGH TWO EVENTS EACH SUMMER.
WE HAVE THE DCI COMPETITION, WHICH, UH, AARON MENTIONED EARLIER.
AND, UH, OUR DRUMLINE EXPOSITION DRUMLINE EXPO THAT WE THROW, UH, NOW AT TTS THAT WE WERE ABLE TO MOVE INTO TTS LAST YEAR FOR THE FIRST TIME.
UM, WE HAD GREAT SUCCESS WITH THAT.
LAST YEAR WE SAW 43%, UH, GROWTH FOR IN TICKET SALES YEAR OVER YEAR.
THAT'S BEEN PRETTY CONSISTENT, AROUND 40%.
UM, HAD OVER 500 TICKETS SOLD AT THAT EVENT.
UM, AND OVER THE LAST THREE YEARS, WE'VE JUST NOW BROKEN OUR A HUNDRED THOUSAND DOLLARS MARK.
SO OVER THE LAST THREE YEARS, WE'VE RAISED A HUNDRED THOUSAND DOLLARS FOR THE LOCAL BAND PROGRAMS HERE IN MCKINNEY.
UM, TICKET SALES AT THE STADIUM HAVE STAYED CONSISTENT AROUND 3000 TICKETS SOLD FOR THAT EVENT.
THAT'S ONE OF, THAT'S ONE OF THE BIGGEST, UM, FOR REVENUE GENERATORS FOR, FOR THE PROGRAM.
AND, UM, WELL, YEAH, WE HAD MARK, UH, WITH, UH, VISIT MCKINNEY'S SUPPORT LAST YEAR AS WELL.
WE HAD HUGE SUCCESS WITH OUR MARKETING CAMPAIGN.
UM, OUR, OUR INSTAGRAM ACCOUNT, UH, WENT VIRAL.
WE HAD, UM, WE WENT FROM 250 FOLLOWERS TO OVER 10,000 FOLLOWERS.
SO JUST MASSIVE, MASSIVE GROWTH THERE.
UM, WE HAD A LOT OF COLLABORATION WITH, UM, LARGE CONTENT CREATORS, AND WE WERE ABLE TO INVITE SOME LARGE CONTENT CREATORS TO THE EVENT.
UM, AND SO THEY, THEY WERE ABLE TO CREATE COLLABORATIVE CONTENT, WHICH GAVE US A LOT OF EXPOSURE.
UH, WEBSITE TRAFFIC WAS UP OVER 300% YEAR OVER YEAR.
UM, SO ALL, ALL IN ALL, IT'S JUST, UH, IT'S, IT'S GOING WELL.
UM, WE'RE LOOKING FORWARD TO PARTNERING WITH VISIT MCKINNEY THIS YEAR.
UM, WE HAVE SOME STRATEGIC PLANS, UH, TO HELP PROMOTE ROOM NIGHTS STAYED IN MCKINNEY.
I THINK LAST YEAR WE WERE IN THE 25 TO 30 ROOM NIGHT RANGE.
UM, BUT THIS YEAR WE'RE TRYING TO PARTNER DIRECTLY WITH THE, THE CORES THEMSELVES.
SO THE, UM, THE MEMBERS AND PARTICIPANTS, THEIR FAMILY AND FRIEND ARE RESERVED TICKET BLOCKS AT THE SHOWS THAT THEY CAN PURCHASE.
SO THE CORES, UH, ALONG WITH THE TICKET BLOCKS ARE ALSO PUSHING THE HOTEL PORTAL, UM, WITH THAT, WHICH THE HOTEL PORTAL IS AWESOME.
UM, AND, UH, WE'RE ALSO PARTNERING WITH DCI TO, UM, TO ENSURE THAT THEY, THEY HOST, UM, THEIR ROOMMATES HERE IN THE CITY.
YOU KNOW, WE'VE COMMUNICATED TO THEM THIS DIRECTLY SUPPORTS THE EVENT, UM, AND FUNDS AND PROCEEDS.
UH, IF, IF THE GRANT IS APPROVED AND WE'RE ABLE TO MAKE THE ROOM NIGHTS, WE'LL BE GOING TOWARDS, UH, PROMOTIONAL, UH, MATERIAL, UM, HELPING, UM, WITH THE COST OF, YOU KNOW, INVITING CONTENT CREATORS IN, UM, AS WELL AS SOME OF THE, UH, PRINT CAMPAIGN AND, UM, THE GENERAL, UM, PRINT ASSETS THAT ARE, THAT ARE, UM, PRINTED FOR THE EVENTS, THE QR CODES AND ALL THOSE SORT OF THINGS, PROGRAMS. SO, UH, I'LL STAND FOR QUESTIONS.
ANYONE HAS ANY QUESTIONS? QUESTION? YES.
WILL, UM, I WAS THERE AT THE EVENT LAST YEAR.
YEAH, IT WAS AWESOME, BY THE WAY.
UM, WILL THERE BE ANY NEW COURTS, UM, INVOLVED THIS YEAR? YES, SO WE HAVE, WE HAVE A GREAT LINEUP THIS YEAR.
UM, SO WE HAVE, WE HAVE THREE GROUPS PERFORMING AT THE, UM, AT THE TS EXPO.
WE HAVE, UH, SANTA CLARA VANGUARD, SO THEY'RE THE DEFENDING DRUMLINE WORLD CHAMPIONS.
UH, WE HAVE PHANTOM REGIMENT, WHICH IS THE FIRST TIME WE'VE HAD THEM, BUT THEY'RE ANOTHER REALLY BIG HEAVY HITTER NAME.
AND THEN WE HAVE A LOCAL GROUP.
UH, WE'RE PARTNERING WITH SOME LOCAL HEAVY HITTER EDUCATORS, WHICH IS A LOT OF OUR TICKET SALES IS BAND FAMILIES AND PARENTS.
UM, THEY'RE GONNA BE PERFORMING AS WELL.
UM, SO THAT'LL HELP KIND OF SPREAD THE WORD IN DFW, UH, A LITTLE BETTER.
UM, AND THEN AT THE, THE STADIUM, WE HAVE, UH, FIVE OF THE GROUPS WERE IN THE TOP SEVEN AT, AT WORLD FINALS LAST YEAR.
SO WE REALLY, REALLY HAVE A STRONG LINEUP.
MUCH STRONGER THAN LAST YEAR, IN MY OPINION.
AS A REMINDER, THIS IS, UH, THE FIRST, UH, PRESENTATION WE'VE HAD ON THE NEW GRANT, UM, APPLICATION PROCESS.
AND SO THE CRITERIA IS 100% BASED AROUND ROOM NIGHTS GENERATED AND 25 ROOM NIGHTS BEING THE MINIMUM TO QUALIFY.
AND SO, UH, DCI HAS ALWAYS BEEN
[00:25:01]
REALLY GOOD AT BRINGING IN THAT NUMBER IN PREVIOUS YEARS FROM LOOKING AT OUR PAST DATA.UM, BUT THAT, THAT IS THE STANDARD NOW OF, OF LIKE THE BASE MINIMUM TO QUALIFY FOR OUR GRANT.
SO OUR DECISION, IS IT STILL ASSIGNING A SPECIFIC DOLLAR AMOUNT OR IS IT JUST AN UP OR DOWN VOTE? IT'S A, IT'S AN UP OR DOWN VOTE BASED, UH, ON SUPPORTING THE EVENT TO, TO GO THROUGH OUR GRANT PROCESS.
UM, THE DOLLAR AMOUNT GETS TIED IN WITH THE ROOM NIGHTS GENERATED.
SO DOES THIS MOVE ON TO MARKETING? IT ACTUALLY IS, UH, UP FOR A VOTE TODAY.
I WAS ON THAT COMMITTEE AND, UH, THEY DID ALL THE RIGHT THINGS ON THE NEW RUBRICS THAT WE DID.
SO, I MEAN, THEY MET ALL THE CRITERIA.
WE WERE REAL PLEASED WITH THE PROCESS.
SO NOW WE NEED A MOTION MM-HMM
FOR THE $5,000 OR, AND NOT TO EXCEED, NOT TO EXCEED $5,000.
SO TO BE DETERMINED AMOUNT BASED ON PICKUP.
SO WE NEED A MOTION TO APPROVE, UM, DCI FOR AN AMOUNT TO NOT EXCEED $5,000.
CAN I GET A MOTION? I'LL MAKE A
WHO SAID IT? RIN WAS QUICK ON THAT ONE.
MOTION BY EPHRAIM, SECOND BY PATRICK.
ARE WE DOING THIS VERBALLY? WE'RE, WE'RE GONNA GIVE IT A WHIRL.
ANYTHING POPPING UP? UH, IT DID, I MEAN, WHEN THEY VOTED.
SO, UM, ALL IN FAVOR SAY AYE, PLEASE.
AT THIS TIME, WE ALLOW FOR ANYONE FROM THE PUBLIC TO SPEAK ON MATTERS, NOT ON THE AGENDA.
[BOARD AND DIRECTOR COMMENTS]
BOARD DIRECTOR.COMMENTS BOARD, DO WE HAVE ANYTHING YOU'D LIKE TO SEE? I DID HAVE ONE THING TO ADD.
UM, WHEN WE WERE IN THE MEETING, THE JOINT MEETING WITH THE MCDC AND THE PARKS, UH, A BIG FOCUS WAS ON HOW, HOW DOES THE CITY ITSELF, UM, SHOWCASE THE PROJECTS THAT WE GOT GOING ON.
AND THE MCDC BOARD WAS, WAS, WAS DEFINITELY ASKING THOSE QUESTIONS OF THE, OF THE PARKS DEPARTMENT, UH, TO MAKE SURE THAT THOSE THINGS ARE HIGHLIGHTED SO THAT WHEN OTHERS COME INTO OUR CITY, THEY KNOW ABOUT THOSE THINGS.
SO IT WAS JUST A, A THING THAT WAS ON MY MIND THAT, YOU KNOW, MCKINNEY HAS A LOT OF THINGS TO OFFER MM-HMM
AND WE JUST NEED TO MAKE SURE THAT, UH, THOSE THINGS ARE MARKETED AND, UH, AND SHOWCASED FOR OTHERS TO, TO HAVE FOR SURE.
AND WE DO HAVE, UH, AMY KINCAID ON THE SCHEDULE FOR NEXT MONTH TO COME PRESENT TO THE BOARD, UH, AS WELL FOR KIND OF A PARKS UPDATE FOR ALL THE MAJOR PROJECTS AND SHOW PICTURES AND STUFF TO SOME OF THE THINGS YOU MENTIONED, SO THAT, THAT SHOULD ALSO GIVE MORE INSIGHT.
ANYONE ELSE? I'VE GOT A QUESTION.
OH, UM, IS THERE ANY UPDATE ON THE, UH, LOCATION OF THE OLD CITY HALL? I KNOW THAT THERE'S BEEN DISCUSSIONS ABOUT, OKAY,
UM, WE GOT DIVORCED FROM M TWO G, THE DEVELOPER THERE, UH, THE TERMS OF THE AGREEMENT JUST WEREN'T EVEN CLOSE TO WHAT WE CONSIDERED SUITABLE, AND I DON'T THINK WE WERE A GOOD FIT.
THE NEW COUNCIL WILL BE TAKING THIS UP.
MY EXPECTATION IS THAT THEY, THE, WE WILL BE HEARING ABOUT WHAT STAFF WANTS TO DO, UH, SOMETIME IN AUGUST OR WHAT, OR SO CONVERSATIONS WILL START IN AUGUST.
MY SENSE OF IT IS THAT WE'RE GONNA START WITH THE INFRASTRUCTURE STREETS, ROAD SEWERS THAT WE HAVE TO DO ANYWAY, AND WE'LL JUST TAKE IT FROM THERE.
UM, BUT I DON'T PERSONALLY HAVE AN APPETITE TO ENGAGE WITH ANOTHER DEVELOPER.
I JUST SOON LOOK AT THESE THINGS AS SINGLE ENTITIES AS WE MOVE FORWARD AND PROBABLY NOT MOVE TERRIBLY RAPIDLY UNLESS THE MARKET REALLY COMES TO US.
HAPPY TO HAVE CON CONVERSATIONS.
I'LL END WITH ALWAYS THANKING OUR STAFF FOR ALL THAT YOU DO.
I APPRECIATE, UM, GETTING THROUGH BYRON NELSON.
I KNOW THAT WAS ALWAYS EXCITING AND TIRING, SO THANK YOU FOR ALL YOU DO.
UM, I WILL SAY THERE IS MCKINNEY PRIDE ON JUNE'S JUNE 1ST ON A SUNDAY AT MITCHELL PARK IF ANYBODY WOULD LIKE TO COME TO THAT AS WELL.
UM, SO WE'LL MOVE ON TO ADJOURN.
[00:30:01]
ADJOURN? I'LL MAKE A MOTION, PATRICK.MAY I GET A SECOND? I'LL SECOND.
SORRY, I'M TRYING TO GET WITH A NEW THING, BUT, UM, ALL IN FAVOR SAY AYE.