Board and Liaison Updates City of McKinney Chamber of Commerce Community Development Corporation Visit McKinney MEDC Committee Updates Board Chairman

[Board and Liaison Updates City of McKinney Chamber of Commerce Community Development Corporation Visit McKinney MEDC Committee Updates Board Chairman]

DID. NO. NEXT, WE HAVE REPORTS, BOARD AND LIAISON UPDATES. CITY MCKINNEY, MR. GRIMES. YES. GOOD MORNING, MR. CHAIRMAN. MR. PRESIDENT, MEMBERS OF THE BOARD. MY NAME IS PAUL GRIMES, CITY MANAGER. SO A FEW THINGS JUST TO UPDATE YOU ON TONIGHT, OR I SHOULD SAY THIS AFTERNOON AT WORK SESSION, THE CITY COUNCIL WILL BE GETTING A PRESENTATION FROM POLCO, WHICH IS THE CITY'S CONTRACTED VENDOR WHO CONDUCTS OUR BIANNUAL CITIZEN SURVEY, AND THEY WILL BE PRESENTING THE RESULTS OF THAT SURVEY THIS AFTERNOON. SO IF YOU'RE INTERESTED IN THOSE TYPES OF THINGS, TUNE IN OR ATTEND. BETTER YET AND GET SOME MORE INFORMATION ABOUT OUR CITIZEN SURVEY AND THE RESULTS AND AREAS FOR IMPROVEMENT. AREAS WHERE WE DO VERY WELL. AND THIS IS REALLY GREAT INFORMATION, BECAUSE THE POWER OF THIS TYPE OF SURVEY THAT WE DO EVERY OTHER YEAR IS IT'S THE LARGEST DATABASE OF COMPARABLE CITIES NATIONWIDE. THIS IS THE GOLD STANDARD FOR COMMUNITY WIDE SURVEYS. NUMBER ONE. NUMBER TWO, IT ALSO ALLOWS IT'S A SCIENTIFIC SURVEY. IT'S STATISTICALLY SIGNIFICANT SCIENTIFIC SURVEY. IT'S THE ONLY ONE WE DO OF THIS SCALE. SO WHAT THAT DOES IS THAT ALLOWS US TO GO BACK TO THE ELECTED OFFICIALS, TO THE COMMUNITY AND SAY, HERE'S WHAT'S REALLY ON FOLKS MIND. YOU MAY HEAR A FEW THINGS HERE AND THERE, BUT THAT'S NOT SCIENTIFIC AT ALL. THAT'S SELF-SELECTION BIAS, WHATEVER. BUT THE SURVEY ITSELF IS SIGNIFICANT, STATISTICALLY SIGNIFICANT, SCIENTIFIC. AND THAT REALLY GIVES YOU A SORT OF A LEVEL SET ON WHERE THE MINDSET OF THE COMMUNITY IS AT THAT SNAPSHOT IN TIME. SO IT SHOULD BE VERY INFORMATIVE FOR YOU. WE ALSO HAVE, OF COURSE, OUR NEWLY ELECTED, OUR MAYOR AND COUNCILMAN, COUNCILMAN AT LARGE ERNEST LYNCH WILL BOTH BE SWORN IN TONIGHT AT 6 P.M. AND THEY WILL BE OFF TO THE RACES. MAYOR FULLER WILL GAVEL IN THE MEETING. AND THEN, OF COURSE, MAYOR COX WILL CARRY THE MEETING FORWARD. HE'LL HAND TURN THE GAVEL OVER TO MAYOR COX, MAYOR ELECT COX, AND THEN THEY WILL HE WILL RUN THE REST OF THE MEETING. SO WE'RE EXCITED FOR THAT. ALSO, WE HAVE OUR NEW COUNCIL. NEWLY ELECTED OFFICIALS WILL HAVE AN ORIENTATION FOR THEM SCHEDULED, I BELIEVE, FOR NEXT WEEK. WE GO OVER ALL THE MAJOR PROJECTS AND INITIATIVES CITYWIDE THAT ARE ONGOING AND ANSWER QUESTIONS FOR THEM. ONE OF THE QUESTIONS THEY'LL HAVE TONIGHT, WE'VE ALREADY PRE-BRIEFED THEM IS ON THE TAX RATE, NOT TAX RATE PER SE, BUT ON TAX EXEMPTION CONSIDERATION, WHICH THEY WILL HAVE ON THE AGENDA FOR CONSIDERATION THIS EVENING. I WANT TO THANK STAFF. OUR PARKS AND REC STAFF ARE THE PRIMARY ORGANIZERS, BUT LOTS OF VOLUNTEERS FOR THE JUNETEENTH CELEBRATION THIS PAST WEEKEND. SATURDAY, AS USUAL THIS TIME OF YEAR IT'S QUITE HOT, BUT IT WAS A NICE EVENT. THEY DID SOMETHING DIFFERENT THIS YEAR. THEY CULMINATED IT WITH A DRONE SHOW, AND THE DRONE SHOW IS FABULOUS. AND I'M TELLING YOU, THAT'S THE FUTURE OF ENTERTAINMENT AFTER EVENTS IS WHEN YOU WATCH THESE DRONE SHOWS, THEY'RE PRETTY SPECTACULAR. THE ONLY THING YOU DON'T HAVE ARE THE EXPLOSIONS. YOU DON'T HAVE THE LOUD NOISES PER SE, BUT THERE'S BUT THEY'RE CAPABLE OF DOING SO MANY OTHER THINGS IN TERMS OF THE ANIMATION AND OTHER STUFF. SO THE DRONE SHOW WAS A GREAT WAS A GREAT CAP OFF FROM THE EVENT ITSELF. AND STAFF DESERVES A LOT OF CREDIT FOR ORGANIZING IT. IT'S PROBABLY THE LARGEST ONE, BEST ATTENDED ONE WE'VE HAD YET. I WANT TO GIVE A QUICK SHOUT OUT TO OUR COMMUNICATIONS AND MARKETING TEAM. EVERY YEAR THEY GO FOR THE EMMY AWARDS. THAT'S THE TEXAS ASSOCIATION OF MUNICIPAL

[00:15:03]

INFORMATION OFFICERS, I BELIEVE, AND THEY, AS ALWAYS, COME BACK WITH A HANDFUL OF HARDWARE. IN THIS CASE, THE DEPARTMENT WON 11 AWARDS AT THE STATEWIDE TEXAS TAMIL CONFERENCE IN FORT WORTH ACROSS A NUMBER OF DIFFERENT CATEGORIES. BUT WE HAVE AN OUTSTANDING TEAM WHO CONSISTENTLY IS RATED AT THE TOP LEVEL AMONG THEIR OWN PEERS IN THIS BUSINESS. AND THEN PARKS AND RECREATION. ONE THING I WANTED TO POINT OUT, ALL OF THE THINGS GOING ON. WE HAVE NEWLY ELECTED OFFICIALS. WE HAVE THE VENUE AMPHITHEATER, WHICH WAS TERRIFIC, BY THE WAY, LAST FRIDAY EVENING, THE GROUNDBREAKING CELEBRATION. BUT WHAT REALLY HAS PEOPLE'S ATTENTION ARE OUR GOATS, THE PARKS AND RECREATION GOATS AT BONNIE WENK PARK. NOW THAT HAS WE GET WE GET ALL KINDS OF VIEWS AND QUESTIONS WE HAVE. THEY'RE BASICALLY GRAZING ALONG WILSON CREEK TRAIL BETWEEN BONNIE WENK AND AL RAUSCH PARK. THEY'RE BASICALLY MANAGING THE WEED GROWTH IN HARD TO REACH AREAS, HARD TO GET POWER EQUIPMENT BACK THERE. SOMETIMES THERE'S SNAKES, RUMORED SNAKES BACK THERE. GOATS DON'T CARE ABOUT THEM, I GUESS. SO THEY GET OUT THERE AND THEY GET AFTER IT. THEY'VE GOT THE MUNCHIES, AS I POINT OUT, AND OUR TEAM HAS HIGHLIGHTED THE GOATS WITH AN ENTERTAINING VIDEO. IT'S GOT 50,000 VIEWS AND 550 SHARES. AND THEN LOCAL PROFILE DID A NICE STORY ON THEM, BUT IT'S A LOT OF FUN. RESIDENTS REALLY LIKE IT AND THEY'RE WELCOMED BACK EVERY YEAR UNLESS THEY MAKE A MESS OF THE PLACE. BUT SO FAR, SO FAR THEY'VE BEEN PRETTY GOOD. WE DIDN'T LOSE ANY FROM THE STORMS, BY THE WAY, THE STORMS AND THE FLOODING THAT CAME THROUGH FROM THE STORM SURGE, THEY THEY THEY DID FINE. WE DIDN'T LOSE ONE GOAT. SO. AND SOME FERTILIZER. YES. THAT'S THE TERTIARY EFFECT OF HAVING SOME GOATS OUT THERE.

PAUL. PAUL FOR THE SURVEY IS IT IS IT IS IT RANDOMLY SELECTED OR CAN RESIDENTS GO SAMPLE SURVEY.

SO WE DO TWO THINGS. IT'S A GREAT QUESTION. THANK YOU FOR POINTING THAT OUT. THE SURVEY ITSELF, FOR IT TO BE SCIENTIFIC IT HAS TO BE RANDOMLY SAMPLED. AND SO THEY DO THAT. AND THEN WHAT THEY DO IS AFTER THE THAT PORTION IS COMPLETED, THEN THEY OPEN IT UP FOR ANYBODY TO GO TO OUR WEBSITE, AND THEY CAN SELF-SELECT AND DO THE SURVEY. WHAT'S INTERESTING IS THEY'VE ACTUALLY IN MCKINNEY, THE MCKINNEY EXPERIENCE. I CAN'T SPEAK FOR OTHER COMMUNITIES, BUT IN MCKINNEY'S EXPERIENCE, THEY'VE ACTUALLY BEEN PRETTY SIMILAR. WE DON'T SEE A LARGE VARIATION OF THOSE WHO HAVE SELF-SELECTED TO DO THE SURVEY VERSUS THOSE THAT HAVE IT DOESN'T. IT JUST MEANS THAT FOLKS ARE BEING PRETTY CANDID, I SUPPOSE, AND ARE BEING FAIRLY HONEST. AND THAT'S WHAT WE WANT. WE WANT PEOPLE TO TELL US WHAT WE'RE GETTING RIGHT, WHAT WE'RE GETTING RIGHT, TELL US WHAT WE'RE GETTING WRONG. WHERE CAN WE IMPROVE? THAT'S HOW WE BECOME A BETTER COMMUNITY. SO IN THIS DAY OF SKEPTICISM AND, YOU KNOW, FRAUD, ALL THAT SORT OF STUFF, HOW IS HOW ARE THEY GOING TO REACH OUT TO OUR, OUR CITIZENS? IS IT GOING TO BE BY PHONE? IS IT GOING TO BE BY EMAIL? YEAH, THEY SEND IT, THEY SEND IT. IT'S A MAIL SURVEY. IT'S STILL MAIL.

THEY SURVEY, BELIEVE IT OR NOT, PEOPLE DO. ACTUALLY, I THINK WHAT PEOPLE ARE DOING IS WHEN WE GET THEM, WE SEND THEM A POSTCARD IN ADVANCE, KIND OF GIVE THEM A HEADS UP. YOU'RE GOING TO BE IN THE SURVEY, WE'RE GOING TO BE SENDING YOU A PACKET. AND MOST FOLKS ARE PRETTY GOOD ABOUT RESPONDING. I MEAN, THE RETURN RATE IS PRETTY GOOD. YOU KNOW, A LOT OF PEOPLE THROW THEIR MAIL AWAY. NOT ME, OF COURSE, BUT OTHERS. BUT WHEN YOU GIVE THEM A HEADS UP, WHAT TYPICALLY HAPPENS IS THAT THEY WILL THEY'RE MOST PEOPLE ARE WILLING TO PARTICIPATE IN THEIR COMMUNITY AND HELP OUT AND GIVE THEIR OPINION. SO THAT WORKS FAIRLY WELL. STILL, THEY'RE ALWAYS LOOKING FOR WAYS TO GET PEOPLE TO PARTICIPATE IN THESE TYPES OF THINGS BECAUSE THERE'S SO MANY THERE ARE SO MANY DIVERSIONS TO PEOPLE'S ATTENTION. THERE'S SO MANY DIFFERENT WAYS TO PARTICIPATE. AND IT VARIES OF COURSE, ACROSS GENERATIONS. SO THAT'S A CHALLENGE FOR POLCO AND THE SURVEY COMMUNITY WRIT LARGE, AND HOW TO DEAL WITH SOME OF THE CHANGING CIRCUMSTANCES WITH SURVEYING. BUT THIS STILL WORKS REASONABLY WELL FOR US. SO AT THE END OF THE DAY, CHECK THE MAIL, MAKE SURE YOU'RE CHECKING THE MAIL. CHECK YOUR MAIL. NICE.

THANK YOU SIR. ANY OTHER QUESTIONS? OKAY. THANKS VERY MUCH. THANK YOU. ABSENTEE OKAY.

VISIT MCKINNEY. ERIN, I ALSO HEARD THEY'RE GOING TO USE THE GOATS. PARKS AND REC IS GOING TO USE THE GOATS FOR, LIKE, GOAT YOGA AT BONNIE WENK, TOO. THEY'RE JUST GOING TO PEEL A COUPLE OFF. THERE YOU GO. GOOD MORNING, MR. CHAIR. MR. PRESIDENT, MEMBERS OF THE BOARD.

AARON WERNER, EXECUTIVE DIRECTOR AT VISIT MCKINNEY. I'LL KEEP THIS FAIRLY BRIEF BECAUSE I'M COMING BACK TO THE DAIS AT THE END OF THE MEETING. BUT I DO WANT TO HIGHLIGHT A FEW UPCOMING EVENTS THAT OUR TEAM IS WORKING ON. A COUPLE OF THEM IN JUNE, THE FIRST ONE BEING JUNE 21ST.

IT'S MAKE MUSIC DAY. Y'ALL ARE ALL FAMILIAR THAT WE'RE A MUSIC FRIENDLY DESTINATION IN MCKINNEY. WE HAVE THAT DESIGNATION, AND THIS IS AN EVENT THAT KIND OF PLAYS INTO THAT DESIGNATION. SO OUR TEAM IS WORKING ON MULTIPLE EVENTS, SOME AT THE GUITAR SANCTUARY, SOME DOWNTOWN TO HIGHLIGHT PEOPLE JUST GETTING OUT AND PLAYING INSTRUMENTS AND LEARNING ABOUT MUSIC. SO THAT'S JUNE 21ST, JUNE 28TH. THIS IS AN EXCITING ONE. WE'RE DOING OUR SECOND INFLUENCER FAM TOUR, DOWNTOWN MCKINNEY. SO THE FIRST TIME WE DID THIS, WE HAD ABOUT 35

[00:20:01]

INFLUENCERS FROM ACROSS THE STATE KIND OF COME TO DOWNTOWN FOR A CURATED DAY WHERE WE PROVIDE ALL THE WAY FROM BREAKFAST TO LUNCH AND EVERYTHING IN BETWEEN, AND YOU GET A TON OF CONTENT AND A TON OF NEW EYES ON WHAT WE'RE DOING HERE IN MCKINNEY. AND SO WE HAVE HOPEFULLY 30 NEW COMING AGAIN ON JUNE 28TH. CHUPACABRA. IS THERE THREE MORE HOME GAMES? I DON'T KNOW IF ANYBODY'S BEEN ABLE TO ATTEND ONE. I DID GO OUT AND THE ENTIRE STADIUM IS PACKED. EVERY EVERY SEAT IS FULL AT THESE GAMES, AND IT'S A PRETTY INCREDIBLE SIGHT TO SEE MCKINNEY SHOWING UP TO WATCH THIS HOMETOWN TEAM. SO THERE'S THREE MORE GAMES. ONE OF THEM IS A TED LASSO NIGHT. SO IF YOU ARE INTO THAT, THAT COULD BE A REALLY FUN ONE TO GO OUT AND CHECK OUT. AND THEN OF COURSE, WE'VE GOT JULY 4TH COMING UP WITH THE PARADE AND THE FIREWORKS SHOW, WHICH HAS BEEN MOVED TO TOWN LAKE. IF YOU HAVEN'T SEEN THE PRESS RELEASE ON THAT, THE FIREWORKS SHOW WILL BE AT TOWN LAKE, SO I ENCOURAGE YOU TO GO CHECK OUT THAT INFO. IT'S GOING TO BE REALLY EXCITING OVER THERE. AND LASTLY, A BIG ONE EVERY YEAR FOR US WITH OUR TEAM IS DRUM CORPS INTERNATIONAL. SO THIS YEAR IT'S GOING TO BE ON JULY 21ST AT THE STADIUM. THEY HAVE A FULL LINEUP, OF COURSE COMING TO COMPETE IN THAT EVENT. WE WILL BE SENDING OUT INFO TO YOUR BOARD AS WELL, AND THEY DO A LITTLE DRUM OFF THING AT TUPPS BREWERY THE DAY BEFORE, WHICH WILL BE A SUNDAY THIS YEAR. SO A LITTLE DIFFERENT DATE, BUT ON JULY 20TH THEY'LL BE OVER AT TUPPS HAVING A LITTLE COMPETITION. I'LL STAND FOR ANY QUESTIONS. AARON, WHEN DO WE GET THE RESULTS BACK OF HOW TEXAS REVOLUTION MUSIC REVOLUTION HELPED WITH, YOU KNOW, ROOM NIGHTS AND THAT SORT OF STUFF. SO WE HAVE RECEIVED ROOM NIGHT COUNT FROM TMR FROM THE ROOM BLOCK THAT THEY DO. AS FAR AS THE EVENT GOES, IT'S REALLY HARD TO TRACK LIKE LEISURE NIGHTS, AND IF THEY DON'T GO IN A ROOM BLOCK AND THE HOTELS AREN'T ASKING WHY YOU'RE THERE, YOU ALMOST CAN'T GET THAT INFO FROM THE FROM THE ROOM BLOCK THAT TMR DID. IT WAS AROUND 20 ROOM NIGHTS. THAT'S MOSTLY ARTISTS AND, YOU KNOW, GUESTS COMING IN THAT NEED TO STAY. BASED ON THE EVENT. AGAIN I CAN LOOK AT WEEKLY PICKUP, JUST LIKE TO SEE HOW WE DID OVERALL FOR THE WEEK.

BUT IT WOULD BE REALLY CHALLENGING TO FIGURE OUT, YOU KNOW, WHAT THE REMAINING ROOM NIGHTS WERE. IT WAS A FANTASTIC EVENT. IT WAS YEAH, YEAH. YEP. VERY WELL ATTENDED. AND I THINK RECORD YEAR IN MOST CASES ANDREW WOULD BE A BETTER PERSON TO SPEAK TO THAT DATA. BUT I'VE HEARD IT WAS A RECORD YEAR AT LEAST ONE OF THOSE DAYS. SO GREAT EVENT. AWESOME. THANK YOU.

ANY OTHER QUESTIONS? NO. NO SIR. NEXT WE HAVE MEDC COMMITTEE UPDATES. ANYTHING MARKETING.

NOTHING TO REPORT. REAL ESTATE. REAL ESTATE MET LAST WEEK. WE HAVE SEVERAL ITEMS TODAY FOR EXECUTIVE SESSION. THIS IS. FINANCE. FINANCE MET AND WE DISCUSSED THE INITIAL LOOK AT THE BUDGET. AND WE'LL HAVE MORE TO BRING IN THE UPCOMING MONTHS OKAY. AND GOVERNANCE DID NOT MEET INNOVATION INNOVATIONS ABSENT. ABSENT. HE'S ON VACATION. THEY'RE NOT BEING INNOVATIVE. ALL RIGHT. AND I DON'T HAVE ANY ADDITIONAL COMMENTS OTHER THAN WE'VE ALREADY TALKED A LOT ABOUT THE MAYOR AND CERTAINLY APPRECIATE HIS EFFORTS. THEY WANT TO WELCOME ERIC BACK FROM I GUESS THEY CALL IT PATERNITY LEAVE THESE DAYS. BUT ANYWAY, WELCOME BACK AND CONGRATULATIONS ON THE BABY AND GLAD THAT EVERYTHING'S GOING WELL. SO THANK YOU FOR BEING HERE. AND WITH THAT BOARD, MR. KOSKI, ANYTHING FROM YOU? NO, NOT THIS TIME, SIR. OKAY.

[Consider/Discuss MEDC Monthly Reports]

NEXT WE HAVE 25 2898 MEDC MONTHLY REPORTS. MINKOWSKI. THANK YOU. MR. MR. CHAIRMAN, I'LL ASK MR. MICHAEL TO COME UP HERE AND SPEAK TO OUR MONTHLY REPORTS. GOOD MORNING BOARD. MR. CHAIRMAN. MR. KOSKI GOOD MORNING. YOU DON'T EVEN LOOK JET LAGGED. YOU LOOK GOOD I APPRECIATE THAT I'VE BEEN WORKING ON THAT. YEAH. WELL, WHEN YOU NEVER GET USED TO THE TIME ZONE OVER THERE, IT'S REALLY EASY TO GET BACK. WHEN YOU COME BACK TO YOUR REGULAR SLEEP SCHEDULE. ALL RIGHT. WE'LL JUMP TO THE NEXT PAGE, PLEASE. SO ONE THING WE DID CHANGE ON THIS TO NOTE IS WE YOU'VE PROBABLY SEEN THIS A COUPLE OF DIFFERENT ITERATIONS WHERE THE LEAD AND THE ACTIVE ARE ACTUALLY COMBINED TO WHERE THAT CAPITAL INVESTMENT IS UPWARDS OF 4 TO 6 BILLION AT TIMES. WE SPLIT THAT OFF TO WHERE YOUR LEADS ARE, JUST THE 908, WHERE YOU CAN SEE IT ON THE TOTAL CAPITAL INVESTMENT TO THE RIGHT 18 PROJECTS. I WILL SAY THANK YOU TO PAULA, OUR NEW PROJECT MANAGER, AND TROY, WHO'S ON HOLIDAY EUROPEAN TOUR. HE WENT TO SCHOOL THERE FOR THERE FOR THE TAKING ON THE PROJECTS THAT HAVE BEEN COMING IN. BUT IT'S BEEN VERY GOOD ORGANICALLY ON THE INDUSTRIAL AND OFFICE IN THE LAST COUPLE OF MONTHS, AND SO

[00:25:02]

WE'VE BEEN WORKING SOME PRETTY GOOD PROJECTS. NOT JUST IT'S NOT JUST ABOUT QUANTITY, IT'S ABOUT THE QUALITY. SO REALLY GOOD JOBS TIED TO SOME OF THESE INDUSTRIAL PROJECTS. WITH THESE SPECIAL SPEC INDUSTRIAL, WE'RE CHALLENGED TO WHERE A LOT OF THEM WILL END UP BEING BEING WAREHOUSING AND DISTRIBUTION, WHICH WE ALL LIKE TO GET OUR AMAZON PACKAGES ON TIME. BUT OUR GOAL IS TO BRING IN HIGHER WAGE JOB OPPORTUNITIES FOR OUR RESIDENTS IN THE NEIGHBORING COMMUNITY RESIDENTS. SO I JUST WANTED TO NOTE THAT WE'RE AT 20 ACTIVE PROJECTS, ABOUT 2 BILLION IN CAPITAL INVESTMENT. IF YOU JUMP TO THE NEXT SLIDE, PLEASE. AND THEN CLOSE TO CLOSE TO 5000 JOBS AND PROJECTS, THAT IS ALL ACROSS THE BOARD AS FAR AS INDUSTRIAL AND OFFICE. BUT AGAIN, SOME PRETTY, PRETTY QUALITY INDUSTRIAL USERS THAT HAVE BEEN LOOKING IN THE AREA COMING THROUGH ORGANICALLY. WE DO GET LEADS AGAIN, REMINDER THAT WE GET LEADS THROUGH THE GOVERNOR'S OFFICE AND THE DALLAS REGIONAL CHAMBER. SO WE DO TRACK THOSE CLOSELY, BUT IT'S ABOUT THE RELATIONSHIP BUILDING WE HAVE WITH THE BROKERS, THE ARCHITECTS, THE ENGINEERS OF THE WORLD THAT BRING THESE PROJECTS IN ORGANICALLY. SO WE'VE SEEN THOSE NUMBERS GO UP AS WELL. AND THEN I WILL JUMP TO THE THIRD SLIDE. BUT I WILL NOTE THAT THERE WERE SOME INCONSISTENCIES THAT WHEN DEAN AND I CHECKED THIS YESTERDAY. SO WE WILL GET YOU AN UPDATED SLIDE ON THE COMPLIANCE NUMBERS. BUT JUST WANT TO GIVE YOU A QUICK UPDATE THERE. AND WITH THAT I'LL STAND FOR ANY QUESTIONS. QUESTIONS COMMENTS. ALL RIGHT. THANK YOU. THANKS, MICHAEL I WANT TO ASK MANAGER LUCA TO COME UP AND SPEAK ABOUT MARKETING AND OUR SOCIAL MEDIA PROWESS. GOOD MORNING, MR. CHAIRMAN. MR. PRESIDENT MEMBERS OF THE BOARD MARKETING AND SOCIAL MEDIA MANAGER FOR THE BDC. AS ALWAYS THE FULL REPORT IS ATTACHED IN YOUR AGENDA AND YOU CAN TAKE A LOOK. YOU'LL NOTICE A SLIGHT DIP THIS MONTH IN OUR WEBSITE VISITS. WE'VE BEEN REFINING AND RETOOLING SOME OF OUR WEB ADVERTISING CAMPAIGNS, WHICH IS RESULTING IN LOWER CLICKS THAN USUAL TO OUR WEB PAGE, SO THAT ACCOUNTS FOR THAT. YOU CAN SEE WE STILL EXCEED OUR TARGETS FOR WEBSITE VISITS. EMAIL OPENS. WE'VE ALSO BEGUN OPTIMIZING OUR EMAIL CAMPAIGN SOFTWARE ACTIVE CAMPAIGN. WE'VE BEEN DIVING INTO BETTER AUTOMATIONS, CLEANING UP OUR LISTS. SHANNON ROBERTS HAS TAKEN THE LEAD ON REALLY MAKING OUR EMAIL NETWORK A BETTER ASSET THAT WE CAN USE IN A MORE STRONG WAY. AND THEN FINALLY, I JUST WANT TO UPDATE YOU ON A PROJECT. SO A FEW MONTHS AGO, MR. KOSKI AND DAN BOWMAN, THE PRESIDENT OF THE ALLEN EDC, MET FOR LUNCH AND THEY DECIDED, HEY, WE BOTH GOT A LOT OF STUFF GOING ON. ON 121, LET'S GET TOGETHER AND CREATE A CAMPAIGN OR AN IDEA OF HOW BOTH ALLEN AND MCKINNEY ARE UTILIZING THIS 121 CORRIDOR. AND SO WE HAVE FINALIZED AN AGREEMENT WITH ALLEN AND A MARKETING PARTNER, THE POINT GROUP, TO HELP US BRING THAT PROJECT TO LIFE AND KIND OF SHOWCASE WHAT ALLEN IS DOING ON THEIR SIDE OF THE HIGHWAY, WHAT MCKINNEY IS DOING ON OUR SIDE OF THE HIGHWAY. AND WE'VE COINED THE PHRASE, WE DIDN'T COIN THIS PHRASE, BUT I'VE HEARD THE PHRASE CO-OPETITION, YOU KNOW, COMPETITION AND COOPERATION. SO WE'VE KIND OF FUZED THIS. YES, THEY ARE COMPETITOR ON SOME LEVELS, BUT ON ANOTHER LEVEL, THEY ARE REGIONAL ALLY IN WHAT WE'RE DOING HERE IN NORTH TEXAS. AND SO YOU'LL BE GETTING SOME CALLS FROM THE POINT GROUP TO KIND OF INTERVIEW YOU AND SEE HOW WE CAN BEST UTILIZE THIS CAMPAIGN, HOW YOUR THOUGHTS AND OPINIONS ABOUT THE 121 CORRIDOR, WHAT SHOULD WE CALL THIS CAMPAIGN, AND ANY INSIGHT YOU CAN PROVIDE THEM WOULD BE MASSIVELY HELPFUL, AND THEY'LL BE INTERVIEWING YOU GUYS, AS WELL AS SOME ADDITIONAL STAKEHOLDERS IN THE COMMUNITY.

WITH THAT, I'LL STAND FOR ANY QUESTIONS. ARE YOU SPEAKING? ARE YOU SPEAKING ABOUT THE BLUE DIAMOND CORRIDOR? BLUE DIAMOND CORRIDOR? THAT'S THAT'S BEEN TOSSED OUT THERE AS A NAME OPTION AS WELL. SO ABSOLUTELY, I'LL JUST LEAVE THAT ONE FOR YOU TO DEAL WITH. MARKETING COMMITTEE DOWN HERE SAYS NO, NO, PASS ALONG YOUR FEEDBACK TO THE POINT GROUP, AND WE WILL TAKE THAT INTO CONSIDERATION FOR SURE. ALL RIGHT. I THINK I'VE HEARD THAT PHRASE A COUPLE TIMES. OKAY. THAT IS A PACKAGE OF NUTS WITH MICHIGAN MAYBE. NO. OKAY. NEXT WE HAVE 26 2899

[Consider/Discuss/Act on the May 2025 Financials]

CONSIDER DISCUSS ACT ON MAY 2025. FINANCIALS. GOOD MORNING. CHANCE MILLER ASSISTANT FINANCE DIRECTOR. TODAY WILL BE GOING OVER THE MONTH OF MAY, WHICH IS OUR EIGHTH MONTH OF OUR FISCAL YEAR AND THE MONTH THAT JUST ENDED. USUALLY WE'RE A LITTLE DELAYED THAT WE'LL BE GOING OVER A MONTH THOSE TWO MONTHS AGO. SO I'M SUPER PROUD OF OUR FINANCE STAFF BEING ABLE TO CLOSE THE MONTH AND GET THE FINANCIALS DONE TO MEET THE THIRD TUESDAY FOR YOU ALL THIS MONTH, LET'S GO TO THE INCOME STATEMENT. YOU MIGHT HAVE TO. OH IT'S ON. YEAH. YEP. PERFECT. OH MY BACK. YES OKAY. ALL RIGHT. SO FOR THE MONTH OF MAY IT WAS AN AVERAGE MONTH FOR THE MEDICI. WE COLLECTED $2.2 MILLION RELATED TO SALES TAX. WE HAD A LITTLE BIT OF INTEREST INCOME, 150,000 AND SOME MISCELLANEOUS REVENUE, WHICH IS THE PARKING GARAGE RELATED STUFF THAT HAPPENS EVERY

[00:30:04]

MONTH. TOTAL REVENUE FOR THE MONTH OF MAY WAS 2.4 MILLION. LOOKING AT EXPENDITURES, WE HAD 358,000 IN OPERATIONAL EXPENSES, 129,000 IN PROJECT EXPENSES AND 270,000 IN NON-DEPARTMENTAL TOTAL EXPENSES. FOR THE MONTH OF MAY WAS 760,000. LASTLY, IF WE WANT TO GO TO SALES TAX, ONE MORE. YEAH, SORRY. IT'S KIND OF ACTING UP. IT'S OKAY. SO THE MONEY THAT WE COLLECTED IN MAY APPLIES TO MARCH SALES. SO THIS IS THE MARCH DATA FOR MCKINNEY. WE HAD A 1.8% INCREASE. ALLEN HAD A 5.2% INCREASE, FRISCO HAD A 4.6% INCREASE, AND PLANO HAD A 7.2% INCREASE. AND I WILL NOTE THAT THE PROMISING LAST YEAR IN MAY COLLECTIONS, WE HAD AUDIT COLLECTIONS THAT BOOSTED UP OUR NUMBERS LAST YEAR. AND SO IF YOU'RE DOING A YEAR TO YEAR COMPARISON, THAT HURTS OUR YEAR TO YEAR INCREASE. SO OUR TRUE SALES THAT WE RECEIVED FOR MAY WAS ACTUALLY A 5.9% INCREASE RELATED TO SALES COMPARED TO THIS YEAR COMPARED TO LAST YEAR, WHICH IS THE REAL DATA THAT WE LOOK AT IN FINANCE. THERE'S ALWAYS GOING TO BE AUDIT COLLECTIONS THAT HURT OR HELP US, BUT THAT'S A TRUE KIND OF, I GUESS, LOOKING FORWARD TO WHAT WE CAN EXPECT. AND SO ALWAYS PROMISING AFTER TWO MONTHS OF US KIND OF SLOWING DOWN TO THE 1 TO 2% RANGE, POPPING UP BACK TO 6% IS REALLY STRONG. SO YOU SHOULD SEE THAT KIND OF START GOING THROUGH THE SUMMER MONTHS. BUT OBVIOUSLY IT COULD CHANGE ON A MONTH TO MONTH BASIS DEPENDING ON WHAT HAPPENS AT THE NATIONAL LEVEL ALL THE WAY DOWN. SO RIGHT NOW WE ARE AT A 2.5% INCREASE. AND THAT'S PRETTY CONSISTENT WITH OUR SISTER CITIES. I WILL YOU CAN SEE PLANO UP HIGHER IF YOU DON'T KNOW. THEY HAD A BIG AUDIT COLLECTION THIS YEAR, WHICH IS BOOSTING THEIR NUMBERS UP SIGNIFICANTLY HIGHER. BUT IF YOU FACTOR THAT OUT THERE AROUND THE 3% RANGE AS WELL. SO US AND OUR SISTER CITIES ARE PRETTY MUCH IN THE SAME BOAT REGARDING SALES TAX. LASTLY, IF YOU GO TO THE NEXT PAGE, I'LL SHOW IT BY INDUSTRY AND YOU CAN SEE BY INDUSTRY. YES, PERFECT. SO YOU CAN SEE OUR RETAIL TRADE IS UP 5% FROM LAST YEAR. AND I KNOW THAT WE HAVE OTHER CATEGORIES THAT HELP AND HURT US BY THE END OF THE DAY. IF YOU LOOK AT OUR YEAR END NUMBERS AND WHERE THAT RETAIL TRADE CATEGORY ENDS UP, THEY'RE PRETTY CONSISTENT. SO IF WE CAN STAY AROUND THAT 5% RANGE FOR RETAIL TRADE, I FEEL PRETTY CONFIDENT WE'LL GET CLOSER TO THAT 5% AS WE GET CLOSER TO YEAR END. REGARDING THE BUDGET, I THINK WE'RE STILL BUDGETING A 2.5% INCREASE FOR NEXT YEAR, KIND OF BEING CONSERVATIVE AND SEEING HOW THESE SUMMER MONTHS PLAY OUT. BUT THAT COULD CHANGE BEFORE WE PRESENT THAT TO COUNCIL IN AUGUST, DEPENDING ON HOW THESE LAST FEW MONTHS COME IN. SO AT THIS TIME, I'LL BE HAPPY TO ANSWER ANY QUESTIONS THOUGH. THE FINANCIALS, ANY QUESTIONS ENTERTAIN A MOTION.

THANK YOU. I MOVE TO ACCEPT AS PRESENTED. I'LL SECOND. WE HAVE A MOTION. WE HAVE A SECOND.

READY TO VOTE? YES. THE VOTE. AND THAT MOTION PASSES. ALL RIGHT. NEXT WE HAVE CONSIDER

[Consider/Discuss/Act on Proposed Workforce (G.R.O.W) Development Plan]

DISCUSS ACT ON PROPOSED WORKFORCE DEVELOPMENT PLAN. DIRECTOR MADISON CLARK WILL PRESENT THIS ITEM. MR. CHAIRMAN MADISON GOOD MORNING, MR. CHAIRMAN. BOARD. MR. PRESIDENT THANK YOU FOR ALLOWING ME TO SHARE SOMETHING REALLY EXCITING ON DECK TODAY WITH THE WORKFORCE DEVELOPMENT PLAN. SO AS WE'RE PRESENTING TODAY I WANT YOU TO KNOW THIS IS A DRAFT AND WE'RE OPENING THE DOOR ESSENTIALLY FOR YOUR INPUT. AND SHOULD YOU SEEK TO FINALIZE THIS, WE WOULD LIKE TO MOVE FORWARD IN FINALIZING. SO I'M EXCITED TO SHARE WITH YOU TODAY WHAT WE'VE BEEN WORKING ON OVER THE PAST YEAR. AND TODAY WE'LL DISCUSS STRATEGY, BIG PICTURE AND BASICALLY ENSURING THAT MCKINNEY CAN REMAIN COMPETITIVE IN RECRUITING AND RETAINING EMPLOYEES. SO VERY BRIEF OVERVIEW OF TODAY. WE'LL TALK ABOUT HOW THIS WORKFORCE DEVELOPMENT PLAN FITS INTO OUR AGILE STRATEGIC PLAN. AS AN ORGANIZATION. WE'LL TALK ABOUT THE GROW WORKFORCE DEVELOPMENT PLAN. LOOK AT SOME OF THE ECOSYSTEM, OTHER PARTNERS IN THE WORKFORCE DEVELOPMENT SPACE AND TALK ABOUT NEXT STEPS. SO THIS SLIDE HERE IS SHOWING A GRAPHIC THAT WAS SHARED AT A RECENT CONFERENCE BY A SENIOR MANAGER WITH EA. AND ESSENTIALLY THIS IS SHOWING THE RELATIONSHIP BETWEEN ECONOMIC DEVELOPMENT, COMMUNITY DEVELOPMENT, WORKFORCE DEVELOPMENT. AND YOU'RE ALL A BRIGHT GROUP. YOU WOULDN'T BE HERE. YOU WOULDN'T BE SITTING IN THE SEAT YOU'RE IN IF YOU WEREN'T. BUT I WANT TO SPECIFICALLY HIGHLIGHT THE DEFINITION. ACCORDING TO THE US ECONOMIC DEVELOPMENT ADMINISTRATION AND WHAT WORKFORCE DEVELOPMENT IS, I THINK IT'S IMPORTANT FOR ALL OF US TO KNOW WHAT THE DEFINITION OF WORKFORCE DEVELOPMENT IS AS WE CONTINUE TO MOVE FORWARD. SO YOU'LL SEE THAT DEFINITION THERE. SO THE AGILE PLAN, SO THE

[00:35:06]

EDC STRATEGIC PLAN WAS ADOPTED IN OCTOBER OF 2024. AND THERE ARE FIVE PILLARS THAT MAKE UP THE PLAN HERE. SO TODAY WE'RE GOING TO FOCUS ON THE GROW PILLAR. SO THE GROW PILLAR IS THE SECTION OF THE PLAN THAT REALLY HOUSES A LOT OF THE BUSINESS RETENTION, EXPANSION AND WORKFORCE DEVELOPMENT INITIATIVES. AND HERE YOU'LL SEE THAT THE WORKFORCE DEVELOPMENT PROMOTION INITIATIVE IS HIGHLIGHTED HERE. ONE THING I WANT TO POINT OUT IS IN OUR REGULARLY OUR REGULAR BUSINESS RETENTION, EXPANSION VISITS OR BRI VISITS, WE HEAR FROM EMPLOYERS OF ALL SIZES. SOME ARE HR PROFESSIONALS, SOME ARE CFOS, SOME ARE GENERAL MANAGERS. ONE ONE CONVERSATION ORGANICALLY BROUGHT UP WORKFORCE BECAUSE THAT'S A KEY TOPIC FOR EVERY EVERY EMPLOYER AND FILL FA GENERAL MANAGER HERE IN MCKINNEY OF WATSON AND CHELAN, SAID WORKFORCE DEVELOPMENT IS NOT IMPORTANT. IT'S IMPERATIVE FOR BUSINESSES AND THAT WAS REALLY IMPORTANT FOR US TO HEAR AS WE CONTINUE TO BUILD SOMETHING THAT WILL BE IMPACTFUL FOR THE COMMUNITY AND FOR OUR EMPLOYERS AND ULTIMATELY EMPLOYEES. WHILE WE FOCUS A LOT ON THE EMPLOYERS, THE EMPLOYEES ARE REALLY WHAT MAKE THE EMPLOYER SUCCESSFUL. AND SO HEARING MR. FA SAY THAT WAS REALLY ENCOURAGING. SO WHAT ARE WE DOING TO DATE? THIS HAS NOT BEEN SOMETHING THAT HAS JUST COME UP OVERNIGHT, BUT IT IS SOMETHING THAT WE'RE DOING. WORKFORCE DEVELOPMENT IS WHAT WE'RE DOING DAY IN AND DAY OUT. AND HERE YOU CAN SEE SOME OF THE ACTIVITIES THAT WE'VE WE'VE BEEN INVOLVED IN APPRENTICESHIPS, HELPING RAYTHEON AND ENCORE WIRE STAND UP APPRENTICESHIPS, HELPING EMPLOYERS SEEK STATE FUNDING LIKE THE SKILLS DEVELOPMENT FUND, WHICH WILL HIGHLIGHT HERE IN A MOMENT, SUPPORTING LOCAL STEM PROGRAMS LIKE FUEL THE FUTURE. THERE WERE HUNDREDS OF KIDS THAT GOT TO PARTICIPATE IN A STEM PROGRAM AT ONE OF OUR LOCAL HIGH SCHOOLS LAST YEAR, AND WHILE MR. KOSKI IS A VERY PASSIONATE GENTLEMAN, I THINK HE HAD TEARS IN HIS EYES WHEN HE CAME BACK BECAUSE HE WAS SO EXCITED OF SEEING THE NEXT GENERATION HAVING THE OPPORTUNITY TO BE TRAINED AND BEING EXPOSED TO SOMETHING THEY MIGHT NOT OTHERWISE BE EXPOSED TO. AND BECAUSE OF THE BOARD, BECAUSE OF OUR LEADERSHIP HERE, WE WERE ABLE TO SUPPORT FUEL THE FUTURE WITH A SMALL DOLLAR AMOUNT BUT MADE A BIG IMPACT. ADDITIONALLY, WE ATTEND REGIONAL EVENTS, WE ATTEND STATEWIDE EVENTS, AND OF COURSE REGULARLY HEAR FEEDBACK FROM EMPLOYERS AT BRI VISITS AND CONNECT EMPLOYERS WITH OUR PARTNERS LIKE COLLIN COLLEGE, MCKINNEY ISD, FRISCO ISD. IN FACT, I GOT A TEXT THE OTHER DAY, ONE OF THE ONE OF THE PROGRAMS THAT WE HAVE PARTICIPATED IN WITH FRISCO ISD IS JUDGING SOME OF THE ENTREPRENEURSHIP PITCH COMPETITIONS AND THE PITCHES WITH FRISCO ISD, ONE OF THOSE STUDENTS, ONE OF THOSE STUDENT CLASSES, THEY WON A AWARD. AND THE TEXT TO ME WAS VERY SIMPLE. THANK YOU SO MUCH FOR BEING A COMMUNITY PARTNER. AND WHAT'S REALLY COOL TOO, IS WE'VE INVITED SOME OF OUR INNOVATION FUND COMPANIES TO PARTICIPATE IN THAT AS WELL. SO WE'RE BRINGING IN OUR EMPLOYERS INTO THE EDUCATION FOLD AND HELPING DRAW THAT, DRAW THAT, BRIDGE THAT GAP. SO WE MENTIONED SKILLS DEVELOPMENT FUND. I WANT TO HIGHLIGHT A REALLY NEAT STATISTIC OF FUNDING THAT HAS BEEN FUNDED THROUGH THE STATE INTO MCKINNEY OVER THE PAST SEVERAL YEARS. SO OVER THE PAST TWO YEARS, 2023 AND 2024, OVER $1.1 MILLION OF SKILLS DEVELOPMENT FUNDING HAS BEEN HAS BEEN FUNNELED TO MCKINNEY. SO WHAT THAT LOOKS LIKE IS THESE EMPLOYERS THAT YOU SEE HERE ON THE SCREEN HAVE HAD THE CHANCE TO CREATE THEIR CURRICULUM, IDENTIFY THE PERSONNEL AT THEIR ESTABLISHMENTS WHO NEED THE TRAINING. AND THEN COLLIN COLLEGE WORKS WITH THE STATE, APPLIES FOR THE FUNDING. THE FUNDING GOES BACK TO COLLIN COLLEGE, AND THEN COLLIN COLLEGE ADMINISTERS THE TRAINING THAT THE EMPLOYER NEEDS. SO THIS IS AN INCREDIBLE OPPORTUNITY. WE WANT TO CONTINUE TO GET THIS OUT INTO THE COMMUNITY EVEN MORE AND SEE EVEN MORE PARTICIPATION. BUT THIS IS SOMETHING THAT WE'RE NOT WE'RE NOT NUMB TO. THESE ARE THESE ARE GREAT FIGURES AND GREAT NUMBERS. AND I WANT TO HIGHLIGHT BLOUNT FINE FOODS FOR INSTANCE. THESE THIS COMPANY HAS PARTICIPATED IN SKILLS DEVELOPMENT FUNDING I BELIEVE SIX TIMES AND RECENTLY HAS CHOSEN TO CONNECT WITH ANOTHER LOCAL EMPLOYER WHO'S INTERESTED IN SKILLS DEVELOPMENT FUNDING.

AND THIS OTHER EMPLOYER SAID, CAN I TALK TO SOMEBODY WHO'S DONE THIS? IS IT SUCCESSFUL? IS IT HELPFUL? SO THEY WERE ABLE TO CONNECT, WHICH IS REALLY COOL TO, TO SEE SOME OF THOSE LIKE MINDED INDIVIDUALS CONNECTING. SO GROW WORKFORCE DEVELOPMENT PLAN. SO WE LIKE ACRONYMS AROUND HERE. WE'VE GOT OUR AGILE STRATEGIC PLAN. WE'VE GOT OUR GROW WORKFORCE DEVELOPMENT PLAN.

AND AS YOU CAN SEE HERE, THIS IS THE ACRONYM FOR WHAT WE'RE GOING TO BE DISCUSSING TODAY. SO THE

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GROW PLAN IS MORE THAN JUST ABOUT PROGRAMS. IT'S GROWING TALENT. IT'S GROWING ALIGNMENT ACROSS PARTNERS. AND THAT'S SOMETHING I WANT YOU TO KEEP IN MIND AS WE'RE TALKING TODAY, ALIGNMENT ACROSS PARTNERS AND THEN GROWING MCKINNEY'S POSITION AS A COMPETITIVE, WORKFORCE READY COMMUNITY EMPLOYERS. ONE OF THE FIRST QUESTIONS THEY ASK WHEN THEY COME TO MCKINNEY IS, CAN YOU CAN I FIND PEOPLE TO HIRE? AND THAT'S THAT'S INCREDIBLY IMPORTANT. AND WHAT WE WHAT WE LOOK TO DO AND LOOK TO CONTINUE DOING IS BRINGING THOSE ALREADY EXISTING SUCCESSFUL WORKFORCE PARTNERS INTO THE FOLD FOR OUR RECRUITMENT AND OUR RETENTION EFFORTS. SO WE HAVE THE GROW LOCAL EMPLOYMENT. ONE OF THE KEY INITIATIVES HERE IS UNDERSTANDING A BASELINE. WE NEED TO KNOW WHAT OUR FOUNDATION IS, IF WE'RE GOING TO MEET THE NEEDS OF THE COMMUNITY. AND SO UNDERSTANDING THE DATA, UNDERSTANDING OUR EXISTING LABOR MARKET AND THEN OUR FUTURE LABOR MARKET IS MCKINNEY IS IMPERATIVE AS WE CONTINUE TO MOVE FORWARD AND CREATING A WORKFORCE PROGRAM FOR THE COMMUNITY. AND THEN OF COURSE, AS WE DO THIS, IT WILL HELP US IDENTIFY KEY INDUSTRIES TO TARGET FOR JOB GROWTH AND ULTIMATELY ALLOW RESIDENTS TO WORK IN. MCKINNEY IS THE PLAN. SO REINFORCING SKILLS DEVELOPMENT. AGAIN, WE AS I MENTIONED, WE HAVE SOME WONDERFUL PARTNERS IN THE COMMUNITY AND WONDERFUL SCHOOL DISTRICTS. MCKINNEY HAS HISTORICALLY BEEN KNOWN TO BRING IN TALENT, AND PART OF THAT TALENT IS RAISING THE NEXT GENERATION. AND FOLKS WANT TO KNOW, WHERE CAN MY STUDENTS GO TO LEARN, TO GROW, TO BECOME SUCCESSFUL IN THEIR CAREERS AS THEY GRADUATE HIGH SCHOOL? SO WITH THAT BEING MCKINNEY ISD BEING THE LARGEST DISTRICT SCHOOL DISTRICT IN MCKINNEY, WE PLAN TO START OUR INITIATIVES WITH MCKINNEY ISD. AND IN FACT, WE'VE ALREADY STARTED. WE HAVE BEGUN MEETING WITH THE SUPERINTENDENT AND SOME OF HIS CABINET MEMBERS TO UNDERSTAND THE CAREER AND TECHNICAL EDUCATION OR CTE PROGRAMS AND CONTINUING TO BRING THEM INTO THE FOLD WITH WHAT'S ON THE FUTURE FOR RECRUITMENT. AND THEN, OF COURSE, EVALUATING THE IMPACT OF STATE FUNDING AND IDENTIFYING THE SUCCESSES AND OR CHALLENGES THAT HAVE BEEN ASSOCIATED WITH SUCH. SO THE IN OUR GROW OPEN CAREER PATHWAYS, THERE'S BEEN AGAIN, IN OUR BRIEF VISITS, WE HAVE HEARD TIME AND TIME AGAIN THAT ADVANCING ENTRY LEVEL EMPLOYEES INTO MIDDLE MANAGEMENT HAS BEEN A BIT OF A PROBLEM. AND AS WE DIG MORE INTO THAT, IT'S OFTEN WE HEAR THAT SOFT SKILLS AND LEADERSHIP SKILLS, PRESENTATION SKILLS, CONFLICT MANAGEMENT SKILLS, SOME OF THOSE SOFT SKILLS ARE REALLY WHAT'S NEEDED. AND SO WE WE'RE WE'RE TRYING TO UNCOVER WHAT WE COULD POSSIBLY WHAT PIECE OF THE PIE COULD THE EDC POSSIBLY HAVE IN HELPING SOME OF THOSE NEEDS THAT THE EMPLOYERS HAVE AND PROMOTING SO WIDENING WORKFORCE DEVELOPMENT AGAIN, SHOULD WE CHOOSE TO MOVE FORWARD WITH A WORKFORCE DEVELOPMENT PLAN? THE INTENT WOULD BE THAT WE WOULD BUILD OUT A PROGRAM WHERE FUNDING COULD BE AVAILABLE TO LOCAL EMPLOYERS AND EMPLOYEES TO TRAIN, UPSKILL, BECOME, BECOME ALL THEY CAN BE IN THEIR CAREERS. SO OF COURSE, AS WE AS WE MOVE FORWARD, WE WILL CONTINUE TO ATTRACT, TRACK TRENDS, ADAPT TO BUSINESS NEEDS WE DON'T ANTICIPATE. THIS IS A ONE STOP SHOP. IT'S A PLAN THAT SITS ON A SHELF AND IT'S DONE AND IT'S IMPLEMENTED. WE BELIEVE THIS WILL BE EVER EVOLVING, SIMILAR TO HOW WE'VE DONE WITH THE INNOVATION FUND. WE'VE HAD SEVERAL ITERATIONS, AND WE BELIEVE THAT WE'RE ON THE RIGHT PATH TO MEET THE NEEDS. AND WE STILL HAVE SOME WIGGLE ROOM TO PIVOT AS WE NEED, BUT WE'LL CONTINUE TO TRACK THOSE CHANGES. SO THIS SLIDE HERE IS REALLY WHAT I WOULD LIKE TO FOCUS ON FOR A COUPLE OF MINUTES. AS YOU CAN SEE, THE EDC AND LOCAL REGIONAL ECONOMIC DEVELOPMENT ORGANIZATIONS, OR IDOS ARE PART OF A LARGE WORKFORCE WORKFORCE ECOSYSTEM IN TEXAS. AND YOU MAY ASK, WELL, WHY SHOULD THE EDC PARTICIPATE? WHAT I WANT TO WHAT I WANT TO DRAW TO YOUR ATTENTION IS THAT WE'RE NOT SEEKING TO SOLVE THE PROBLEM OURSELVES. WE ARE SIMPLY SEEKING TO BUILD AN INTEGRATED APPROACH. SO WE WANT TO BUILD A TABLE THAT WE CAN INVITE OTHERS INTO, WHERE WE CAN ALIGN EFFORTS, WE CAN AMPLIFY WHAT WE'RE ALREADY DOING. WE CAN AMPLIFY WHAT OTHER ORGANIZATIONS ARE ALREADY DOING, AND REALLY TAKE A UNIFIED APPROACH IN MAKING SURE THAT OUR EMPLOYERS HAVE THEIR NEEDS MET. WITHOUT A TOOL OR STRATEGY IN PLACE, WE KNOW THAT THE RISK ISN'T THAT NOTHING WILL HAPPEN. IT'S REALLY THAT EFFORTS WILL STAY SILOED AND EMPLOYERS WON'T FEEL SUPPORTED. OFTENTIMES, WE FIND THAT EMPLOYERS DON'T KNOW OF THE RESOURCES THEY HAVE AVAILABLE.

SO AGAIN, CREATING THAT TABLE, CREATING THAT SPACE FOR ALL PARTIES TO COME TO THE TABLE IS

[00:45:02]

REALLY IMPORTANT. WE WANT TO BE THE FIRST PHONE CALL WHEN A COMPANY NEEDS TALENT, AND WE WANT TO MAKE SURE THAT THEY'RE GROWING HERE. CONSIDERING MCKINNEY AS THEY CONTINUE TO GROW AND EXPAND AGAIN, WE'RE NOT GETTING INVOLVED DESPITE ALL OF THESE PARTNERS. WE'RE REALLY GETTING INVOLVED BECAUSE OF THEM, AND THAT'S WHAT WE'LL CONTINUE TO MOVE MCKINNEY FORWARD. AND WE ARE JUST AS YOU CAN SEE HERE, A SMALL PIECE OF THE PUZZLE. BUT EVERY EVERY PIECE HERE OF THIS PUZZLE HAS AN IMPORTANT ROLE. SO THE INTEREST HERE WITH THE WORKFORCE DEVELOPMENT PROGRAM IS NOT SOMETHING THAT'S SILOED OR JUST UNIQUE TO MCKINNEY. THERE ARE THERE'S A STATE PROGRAM, OF COURSE, OR I'M SORRY, THERE'S A STATE STRATEGIC PLAN. AND PART OF GOVERNOR ABBOTT'S PILLARS THAT HE RELEASED THIS YEAR FOR THE NEXT FOUR YEARS INCLUDE WORKFORCE DEVELOPMENT. AND THEN YOU CAN SEE OTHER EXAMPLES OF SUCCESSFUL PROGRAMS ACROSS THE COUNTRY THAT ARE HERE. SOME OF THOSE INCLUDE SIMPLY FUNDING COMMUNITY OR TECHNICAL EDUCATION. SOME OF THEM ARE MORE INDUSTRY SPECIFIC. SOME OF THEM ARE MORE APPRENTICESHIP SPECIFIC. AND AGAIN, WE'RE LOOKING AT ALL OPTIONS TO REALLY MAKE SURE THAT WE'RE BEING INNOVATIVE, BUT LOOKING AT WHAT'S BEEN SUCCESSFUL, OTHER PLACES AS WELL. SO THE STATE WORKFORCE DEVELOPMENT EFFORTS, OF COURSE, THE TEXAS WORKFORCE COMMISSION RUNS THE WORKFORCE EFFORTS FOR THE STATE. AND THEN LOCALLY, WE HAVE A COUNCIL OF GOVERNMENT'S WORKFORCE SOLUTIONS, DALLAS REGIONAL CHAMBER, COLLIN COLLEGE. OF COURSE, ALL OF THESE PARTNERS ARE SIGNIFICANT IN MOVING THE NEEDLE FORWARD AS FAR AS TRAINING, UPSKILLING, ENSURING THAT EMPLOYEES HAVE WHAT THEY NEED TO SUCCEED. AND THEN OUR EXCUSE ME, OUR LOCAL WORKFORCE DEVELOPMENT EFFORTS. OF COURSE, THE COUNCIL'S ONE OF OUR CITY COUNCIL'S STRATEGIC GOALS IS TO PARTNER WITH A WORKFORCE DEVELOPMENT PARTNER AND TO COMPLETE A LABOR MARKET STUDY, WHICH IS, OF COURSE, PART OF THE PLAN. AND THEN THE CHAMBER OF COMMERCE HAS AN IMPORTANT PART TO PLAY AS WELL IN UNDERSTANDING THE ISSUES AND OPPORTUNITIES THAT AFFECT ALL OF OUR BUSINESSES, BOTH BIG AND SMALL. SOME COMMUNITY LED EXAMPLES. THE SAN ANTONIO READY TO WORK PROGRAM IS A ONE OF A KIND PROGRAM. AND IT'S A IT'S FUNDED FROM A QUARTER OR I'M SORRY, AN EIGHTH CENT OF SALES TAX. AND IT WAS A FIVE YEAR PROGRAM INITIALLY. IT WAS JUST REINSTATED IN MAY OF THIS YEAR TO CONTINUE. AND THIS I COULD I COULD GO ON FOR ABOUT THIS PROGRAM. IT'S REALLY NEAT. BUT FOR EVERY $1 INVESTED THERE'S A $61 RETURN TO THE LOCAL ECONOMY AND THE INCREASE IN SALARIES OF THE PARTICIPANTS IN THE PROGRAM HAS BEEN ASTRONOMICAL. AS YOU CAN SEE, THERE ARE 203% INCREASE. AND THEN THE FRISCO ECONOMIC DEVELOPMENT CORPORATION, THEY HAVE A TALENT RETENTION INITIATIVE. AND OVER THE PAST SEVERAL YEARS, THEY'VE BEEN ABLE TO REDUCE THEIR LABOR SHED OR LEAKAGE OF EMPLOYEES LIVING IN OR RESIDENTS IN, IN FRISCO, DRIVING ELSEWHERE FOR EMPLOYMENT. SO THAT'S A LOT I'VE JUST THROWN AT YOU, AND I APPRECIATE YOUR TIME AND ENGAGEMENT. SO WHAT'S NEXT? SO WHAT'S NEXT IS WE ARE BEGINNING A MARATHON, NOT A SPRINT. AND AS YOU CAN SEE HERE, THESE ARE SOME OF THE MAJOR INITIATIVES OVER WHAT WE WHAT WE PROPOSE AND PLAN OVER THE NEXT SIX MONTHS. AND MANY OF THESE HAVE ALREADY BEEN STARTED, SOME HAVE BEEN COMPLETED. BUT WE HAVE WE HAVE WORK CUT OUT FOR US AND WOULD LOVE TO HEAR ANY FEEDBACK FROM YOUR SEATS, YOUR PERSPECTIVES AS ENGAGED COMMUNITY MEMBERS, AND WHAT WE CAN DO TO MAKE SURE THAT, AGAIN, WE'RE WE'RE NOT SOLVING SOLVING EVERY PROBLEM.

AS WE MENTIONED, THERE'S MANY COMMUNITY PARTNERS THAT THAT HAVE HAVE A GREAT PIECE OF THE PUZZLE ALREADY. AND OUR GOAL IS REALLY TO HELP TAKE SOME OF THOSE INDIVIDUAL STRATEGIES, IDENTIFY KEY THEMES AND INITIATIVES BETWEEN THE VARIOUS ORGANIZATIONS, AND THEN ALIGN WITH ONE STRATEGY AND AGAIN CREATE THAT TABLE. SO ONE ONE KIND OF ANALOGY I LIKE TO THINK OF IS FOUR FRIENDS, EACH HAVING A BASIC TOOLKIT. SO WE'VE ALL GOT A TOOLKIT AND WE'RE ALL TRYING TO BUILD A TABLE. AND THE TOOLS ALL CAME FROM THE SAME SOURCE. PERHAPS THEY CAME FROM THE SHED OUT BACK OR THE HOME DEPOT DOWN THE STREET, AND THEY'RE ALL STARTING WITH THE SAME EQUIPMENT. NOW IMAGINE ONE OF THOSE FRIENDS. THEIR LAST NAME MAY OR MAY NOT BE. MCKINNEY GOES OUT AND ADDS ONE EXTRA TOOL TO THEIR KIT, SO NOT TO REPLACE THE OTHER SHARED TOOLS, BUT TO ENHANCE WHAT THEY ALREADY HAVE IN THEIR TOOL BELT. AND A FIFTH PERSON SHOWS UP WANTING TO JOIN

[00:50:04]

THE CREW. SO WHO ARE THEY LIKELY TO TEAM UP WITH? DO YOU THINK THEY'RE GOING TO TEAM UP WITH THOSE THAT HAVE THE SAME TOOLS AS EVERYBODY ELSE, OR ONE THAT MAY HAVE AN EXTRA TOOL? SO THE ONE THAT'S PROBABLY BETTER PREPARED, REMEMBER, MCKINNEY, IS THE ONE WITH THE CLEAR PATH, THE, THE TOOLS THAT WILL HELP MAKE HELP MAKE THEM MORE EFFICIENT. AND REALLY, AS WE LOOK AT THINGS, MCKINNEY OFTEN COMPETES WITH OTHER COLLIN COUNTY COMMUNITIES. WE'RE IN A IN A IN A ONE OF THE LEADS THAT MR. TALLEY WAS SHARING EARLIER. WE'RE UP AGAINST ANOTHER LOCAL COMMUNITY AND TALENT WAS A TOP CONSIDERATION AND A TOP QUESTION FOR THEM. SO AS WE BUILD OUT WORKFORCE RESOURCES, WHY NOT PUT MCKINNEY ABOVE THE REST? WHY NOT PUT MCKINNEY ABOVE EVERY OTHER COMMUNITY THAT HAS THE SAME ACCESS TO STATE FUNDING AND REGIONAL FUNDING AS WE DO, AND PROVIDE AN EXTRA TOOL, AN EXTRA RESOURCE TO CONTINUE TO SEE MCKINNEY RISE ABOVE THE TOP, SIMILAR TO THE INNOVATION FUND. THAT WAS A FIRST OF ITS KIND PROGRAM AND REALLY HAS PUT MCKINNEY ON THE MAP AND MCKINNEY APART. I KNOW SEVERAL OF YOU HAVE BEEN HERE FOR YEARS PRIOR TO THAT, AND IT'S BEEN A SOMETHING THAT HAS MADE MCKINNEY SHINE AND GROW AND GLOW. AND I BELIEVE WE COULD DO SOMETHING SIMILAR WITH WORKFORCE DEVELOPMENT AND CREATING SOMETHING THAT CAN BE A LEGACY FOR MCKINNEY. AND AGAIN, WE'D BE OPEN TO YOUR FEEDBACK. WE'D LOVE TO HEAR ANY QUESTIONS, COMMENTS, CONCERNS, WHAT WE'VE DONE WELL, WHAT WE'VE DONE, WHAT WE'VE MISSED. AND I BELIEVE YOU HAVE A LITTLE BIT MORE DETAIL IN YOUR PACKETS THERE AS WELL. AND I'D BE HAPPY TO STAND FOR ANY QUESTIONS. VERY NICE PRESENTATION. SO I MADISON, I COMPLETELY AGREE. I THINK THIS IS A DIFFERENTIATOR FOR MCKINNEY. SO GREAT JOB AND I'M EXCITED TO SEE WHERE IT GOES. THANK YOU. A LOT OF GREAT INFORMATION. MY QUESTION TO YOU IS AGAIN WHEN DO WHEN DO YOU EXPECT US TO IDENTIFY WHAT THAT NEW SHINY TOOL IS AND WHAT IT'S GOING TO LOOK LIKE? BECAUSE I THINK THAT'S THAT'S THE KEY, RIGHT? ABSOLUTELY. SO TO GET TO THAT POINT OF WHAT TOOL WE PICK, HOW DO WE GO? WHAT'S THE WHAT'S THE TANGIBLE NEXT STEPS THAT'S GOING TO THAT'S GOING TO LEAD US TO THAT GREAT QUESTION. SO AGAIN STARTING WITH THE RESEARCH STARTING WITH THE DATA AS OUR FOUNDATION AND BASELINE. AND THEN I WANT TO POINT YOUR ATTENTION TO THE THIRD POINT HERE WHERE ENGAGING STAKEHOLDERS. SO I WILL TELL YOU WE'VE PROBABLY RAN THROUGH THIS PRESENTATION OR A SIMILAR FORM OF IT 7 OR 8 TIMES AT THIS POINT. AND EVERY TIME WE'VE GOTTEN REALLY CRITICAL AND REALLY GREAT FEEDBACK. SO PART OF THAT IS WE'RE LOOKING TO, LIKE I SAID, BRING FOLKS INTO THE FOLD. WE'RE NOT THIS IS NOT GOING TO BE A MCKINNEY EDC BRAINCHILD ALONE, BUT WE LOOK TO HAVE AN AD HOC WORKFORCE DEVELOPMENT COMMITTEE, AND THAT WILL INCLUDE FOLKS IN THE COMMUNITY IN PERHAPS UP TO YOUR CHOOSING. BUT THOSE IN THE AIR SPACE, THOSE IN THE MAYBE THE REGIONAL WORKFORCE DEVELOPMENT SPACE, THOSE THAT ARE SMALL BUSINESSES, THOSE THAT ARE LARGE BUSINESSES, IT WILL BE A JOINT EFFORT AND A COLLECTIVE EFFORT. AND THEN ADDITIONALLY, WE LOOK TO PUT TOGETHER AN AD HOC ADVISORY COMMITTEE OF THE BOARD, SIMILAR TO HOW WE HAVE FOR INNOVATION, REAL ESTATE AND SO ON AND SO FORTH, SO THAT WE CONTINUOUSLY HAVE THE BOARD'S PULSE ON WHAT STAFF WILL DO AS FAR AS MOVING FORWARD AND THAT WE SO AS TO ANSWER YOUR QUESTION TOO, AS FAR AS WHAT'S THE SHINING TOOL? WHAT'S THE OBJECT? THE PLAN IS RIGHT NOW IS TO BUILD THE PILOT PROGRAM, KIND OF A SMALL BATCH, IF YOU WILL, OF THE PROGRAM AND HAVE IT COMPLETED BY THE END OF DECEMBER THIS YEAR IN A SMALL PILOT PROGRAM CONSISTS OF WHAT I MEAN IS LIKE WHAT? WHAT'S THE OUTCOME OF THAT PILOT PROGRAM BEING SUCCESSFUL? WHAT WHAT'S ENTAILED IS IT I KNOW HISTORICALLY, WE'VE HAD THESE CONVERSATIONS FOR MANY YEARS IN REGARDS TO AND WE KNOW. RIGHT. AND YOUR GROUP HAS DONE A GREAT JOB WHEN IT COMES TO WORKFORCE DEVELOPMENT. BUT LIKE, WHAT EXACTLY DO WE LOOK FOR IN THAT PILOT PROGRAM THAT IS UP AND ABOVE, TO YOUR POINT THAT YOU'VE MADE OUT LIKE THE WORKFORCE MONEY THAT COMES FROM COLLIN COLLEGE BACK INTO CERTAIN EMPLOYERS THAT LIKE SELF SELECT THAT WE WANT SOMETHING LIKE THAT. I MEAN, LIKE WHAT CAN WE DO IN THE EDC TO HELP ENHANCE THOSE THINGS? YEAH. GREAT QUESTION. SO KPIS HAVE BEEN LOOSELY ESTABLISHED AT THIS POINT. AND I SAY LOOSELY BECAUSE WE'RE AGAIN, WE'RE RUNNING A MARATHON. SO WE'RE AT THE WALKING STAGE, I MIGHT SAY WE KNOW WHERE WE'RE GOING, BUT WE'RE NOT THERE YET. SO WHAT WE'RE LOOKING AT RIGHT NOW IS HOW MANY COMPANIES WILL PARTICIPATE IN THE PROGRAM. AND ULTIMATELY THAT IS WE'RE LOOKING TO THERE'S SEVERAL DIFFERENT OPTIONS. I MEAN, THERE'S BEEN NUMEROUS DISCUSSIONS OF WHAT A PROGRAM COULD LOOK LIKE. AND WHILE WE HAVE BEGUN ALL THE DISCUSSIONS, SO COULD IT BE OFFSETTING TRAINING COSTS FOR THE EMPLOYER? SO IF IT'S A

[00:55:02]

$3,000 TRAINING PROGRAM PER EMPLOYER, DOES THE EDC PAY A PERCENTAGE OF THAT OR IS IT WE ARE TAKING HIGH WAGE INDUSTRIES AND WE'RE SAYING, HEY, THE REGIONAL WORKFORCE BOARD HAS IDENTIFIED THESE 1012 TARGET HIGH WAGE INDUSTRIES. AND WHAT WHAT PERCENT OF OUR POPULATION IS THERE? DO WE GIVE A PERCENTAGE GREATER TO MCKINNEY RESIDENTS OVER NON MCKINNEY RESIDENTS? THERE'S BEEN SO MANY OPTIONS THAT HAVE BEEN DISCUSSED. AND I DON'T WANT TO GET THE CART BEFORE THE HORSE NECESSARILY. BUT WE'RE WE HAVEN'T FULLY DEVELOPED THE PILOT PROGRAM YET. WE'RE REALLY TRYING TO MAKE SURE WE HAVE THE DATA TO HELP US HELP SHOW WHAT WE NEED TO CREATE, IF THAT MAKES SENSE. MR. VICE CHAIR, IF I MAY, MR. VICE CHAIRMAN, WE ARE LOOKING TO ALLOCATE SOME RESOURCES TOWARD THIS PROJECT, A SMALL PERCENTAGE OF OUR PROJECT BUDGET TO REALLY KIND OF HAVE INTENTIONALITY WITH THIS. AND WE'LL COME BACK AT A LATER DATE WITH THE FINANCE COMMITTEE FIRST, AND THE BOARD TO TALK ABOUT WHAT THAT LOOKS LIKE AS WELL. YEAH. AND I THINK IT'S FANTASTIC. BUT I THINK FROM THE STANDPOINT TO YOUR TO YOUR ANALOGY RUNNING THE MARATHON, RIGHT? YEAH. I WOULD JUST SAY THAT WE JUST NEED TO MAKE A CLEAR, CONCISE THING OF WHAT THAT TROPHY IS GOING TO LOOK LIKE AT THE END OF THE MARATHON.

RIGHT? SO THAT WE LIKE BACK INTO THAT OF WHAT WE'RE TRYING TO, WHAT WE ULTIMATELY WANT IT TO LOOK LIKE AS SUCCESS. I THINK THAT NEEDS TO BE KIND OF IDENTIFIED. AND THEN ALSO, I'VE HEARD MULTIPLE THINGS AND OF HIGH PAYING JOBS, LET US NOT ALSO LOSE FOCUS THAT HIGH PAYING JOBS ARE ALSO IN THIS DAY AND AGE IS IN OUR TRADE GROUPS AS WELL. AND SO WE JUST DON'T WANT TO LOOK AT LIKE IT'S ALL TECH JOBS. BUT THERE'S ALSO SOME VERY HIGH PAYING JOBS THAT ARE NEEDED WITHIN OUR COMMUNITY TO HELP OUR SUSTAINABILITY OF OUR COMMUNITY WHEN IT COMES TO THE TRADES. AND SO I JUST WANT TO MAKE SURE THAT WE LOOK AT THOSE AS WELL. VERY GOOD. THANK YOU. JUST, MR. VICE CHAIRMAN, WE ACTUALLY MET WITH SOME OF YOU FROM THE SERVICE INDUSTRY, A LEADER IN THAT SECTOR AS WELL. SO WE RIGHT NOW ARE AGNOSTIC IN TERMS OF WHAT INDUSTRY WE'RE FOCUSING ON.

WE'RE DOING SCATTERSHOT INFORMATION OUT THERE AND FIND OUT WHERE WE CAN BE USEFUL. I THINK IT'S GREAT WORK. THANK YOU. MADISON I. SO MY QUESTION IS KIND OF THE SAME AS KURT'S, BUT I FEEL IS DID I UNDERSTAND CORRECTLY THAT THERE IS NOT YET A FOCUS FOR THE PILOT? WE ARE STILL COLLECTING INFORMATION AND THEN IT WILL BE WHO WILL? BECAUSE WE'RE NOT GOING TO HAVE THE COMMITTEES YET. THEN YOU'RE GOING TO PRESENT THAT DATA TO US AND THEN WE'LL HELP YOU DECIDE WHAT THE FOCUS OF THAT PILOT IS. YES. DID I UNDERSTAND THAT CORRECTLY? OKAY. SO WE'RE WE'VE ALREADY BEGUN ENGAGING SEVERAL DIFFERENT CONSULTANTS THAT WILL HELP US IDENTIFY WHAT OUR EXISTING LABOR MARKET IS. IN FACT, I THINK ONE OF OUR OUR CONVERSATIONS AGAIN, ANOTHER FOLLOW UP IS LATER THIS AFTERNOON. AND WE INTEND TO MAKE A DECISION WITHIN THE NEXT 2 OR 3 WEEKS. SEVERAL OF THOSE THOSE DATA SETS HAVE BEEN GIVEN A SCOPE OF SIX WEEKS. SOME OF ONE OF THEM HAS BEEN GIVEN A SCOPE OF SIX MONTHS. AND SO REALLY LOOKING AT WHAT CAN WE HANDLE IN-HOUSE VERSUS WHAT DO WE NEED TO OUTSOURCE AS FAR AS THE DATA COLLECTION PIECE. AND THEN, YES, WE WILL. WE'VE WE'VE BEGUN DISCUSSING WHO MAY, MAY BE A CANDIDATE FOR THE AD HOC WORKFORCE COMMITTEE OF THE BOARD MEMBERS. AND WE'LL BE SURE TO ENGAGE ENGAGE THE SUBCOMMITTEE AND THEN SHOW THE DATA AND THEN PROVIDE SOME OPTIONS THAT STAFF IS LOOKING AT. WE WON'T JUST THROW IT IN FRONT OF YOU AND SAY, WHAT DO YOU WANT TO DO? WE'LL PROVIDE A FEW OPTIONS AND GIVE YOU THE OPPORTUNITY TO WEIGH IN. ALL RIGHT. THANKS. GREAT QUESTION. AND TODAY IS ABOUT IF YOU AGREE WITH THE PLAN OF ATTACK THAT WE'RE HOW WE'RE ADDRESSING THIS MATTER GOING ABOUT IT. IF YOU'RE OKAY WITH THAT IN GENERAL, WE'LL GIVE MADISON THE GREEN LIGHT TO PROCEED WITH THAT, WITH RESOURCES AND INTENTIONALITY THAT WE HOPE. ABSOLUTELY. YEP.

OKAY. SO ANY OTHER QUESTIONS? NOPE. THEN WE NEED TO I GUESS WE NEED I MEAN, IT'S AN ACTION ITEM WE NEED TO VOTE ON MOVING FORWARD OR NOT MOVING FORWARD WITH THIS PROJECT. SO I NEED A MOTION I GUESS. I GUESS I JUST NEED CLARITY ON. OBVIOUSLY IT'S A MOTION WE NEED TO MOVE. I THINK IT'S A THING THAT WE NEED TO MOVE FORWARD FOR THE FOR THE MEDICI. I THINK IT'S BUT WHAT DOES THAT ENTAIL? IS IT OBVIOUSLY THERE'S A LOT OF AMBIGUITY WHEN IT COMES TO MONEY THAT'S ASSOCIATED WITH IT. FINANCES THAT ARE ASSOCIATED WITH MANPOWER THAT'S ASSOCIATED.

SO JUST TO SAY WE WANT TO MOVE IT FORWARD. I THINK OBVIOUSLY MADISON AND HER TEAM ARE MOVING FORWARD EVERY DAY. I DON'T KNOW WHAT THIS MOTION OF MOVING FORWARD DOES. WELL, THAT'S A GOOD QUESTION, BECAUSE I THINK ULTIMATELY. WELL, I GUESS I'LL ANSWER IT THIS WAY, JUST BASED

[01:00:05]

ON HISTORY AND KNOWLEDGE OF WHAT WE'VE DONE IN THE PAST. I THINK BECAUSE OF THIS, WORKFORCE DEVELOPMENT PLAN ENTAILS. IF NOTHING ELSE, SPENDING TIME ON IT VERSUS ON SOMETHING ELSE. AND IN THE PAST, WHEN WE'VE DEVELOPED STUDY, I MEAN, MY ONLY CRITICISM OF DEVELOPING STUDIES IS THAT IN THE PAST IN DAD KNOWS THIS TOO. WE'VE HAD A LOT OF STUDIES IN THE CITY OF MCKINNEY THAT HAVE BEEN GREAT, THAT WE'VE WORKED ON FOR MONTHS AND MONTHS, AND THEN THEY SIT ON A SHELF AND NOTHING HAPPENS WITH THEM. BUT BUT I DON'T SEE THAT HAPPENING NECESSARILY WITH THIS. BUT I THINK IT'S MORE AND MAYBE MR. HAUSER CAN HELP US WITH THIS. I THINK IT'S MORE GIVING DIRECTION THAT. TO START THIS PROCESS. AND THEN I GUESS WE'D HAVE A REPORT BACK ON WHERE WE ARE BECAUSE WE'RE NOT APPROVING A BUDGET FOR ANYTHING AT THIS POINT ONLINE. SO WE COULD INCLUDE IN OUR MOTION A TIMELINE TO COME BACK AND WITH THE BUDGET. YEAH, HER HER EXAMPLE OF THE INNOVATION FUND WAS WAS A GOOD ONE BECAUSE THE SAME THING HAPPENED. IT STARTED OUT IN ITS INFANCY AS AN IDEA. AND LET'S DECIDE HOW WE WANT TO DO THIS. AND THERE WAS A LOT OF TIME SPENT. BY STAFF WORKING ON PUTTING THAT TOGETHER. AND I THINK THAT'S WHERE WE ARE HERE. WE JUST I THINK WHAT WE NEED TO SAY IS WE WANT YOU TO GO DOWN THIS PATH AND EVERY COMPANY IN MCKINNEY IS CONCERNED WITH WORKFORCE. AND I THINK I THINK THERE'S NO QUESTION WE NEED TO GO DOWN THIS PATH. LET'S GIVE THEM A TIMELINE. LET'S TELL THEM WHAT WE WANT AT THE END. AND OF COURSE, WE WANT TO KNOW HOW MUCH IT'S GOING TO COST. OBVIOUSLY, THAT'S OUR OUR JOB IS TO KEEP UP WITH THAT. AND ONE THING THAT I THINK IS IMPORTANT WHEN THEY COME BACK IS HOW ARE WE GOING TO MEASURE SUCCESS? WHEN WE GO NOT NOT IN SIX MONTHS OR SIX WEEKS, BUT HOW ARE WE GOING TO MEASURE SUCCESS AS TO THIS ENTIRE PROJECT BEING SOMETHING WE CAN HANG OUR HAT ON AND BE PROUD OF, OR OR NOT, OR WE REALLY DON'T KNOW HOW WELL WE'VE GOT TO BE ABLE TO DETERMINE AT THE END OF THE DAY, HEY, THIS WAS A GOOD IDEA AND I TOTALLY AGREE. IF WE JUST NEED A CEREMONIAL, LET'S MOVE FORWARD THEN THEN I'M GAME WITH THAT. I JUST DON'T THINK TODAY OTHER THAN A CEREMONIAL.

YES, MADISON, I THINK THIS IS IMPORTANT. AND YES, I THINK YOU AND YOUR TEAM SHOULD MOVE FORWARD WITH THIS. I DON'T KNOW THAT THERE'S ANYTHING TO YOUR POINT. ALL THOSE ALL THOSE ELEMENTS THAT YOU JUST SPOKE OF. I THINK ALL THOSE ARE IMPORTANT. I DON'T THINK WE HAVE ANY OF THOSE TO LIKE. I THINK IT WOULD BE KIND OF, HEY, WE NEED YOU TO COME BACK IN A WEEK. WE NEED YOU TO COME BACK IN A MONTH. WOULD BE UNFAIR TO THEIR GROUP BECAUSE WE DON'T WE DON'T KNOW WHAT SUCCESS OR ANY OF THOSE THINGS ARE TO LIKE PUT A TIMELINE ON REPORT BACK, BECAUSE I THINK SHE NEEDS TO TELL US WHEN, WHAT SHE WOULD LIKE TO COME BACK WITH THIS. YEAH, BUT I THINK SHE'S GOING TO PUT A BOW ON IT AND COME BACK, AND THEN WE'RE GOING TO VOTE ON SOMETHING THAT'S NOT CEREMONIAL. BUT I THINK THAT BEFORE SHE SAYS THAT, I THINK THOUGH, I THINK TO JUST SO THE BOARD UNDERSTANDS THIS IS NOT UNCOMMON, BECAUSE WHEN YOU START TALKING ABOUT USING STAFF RESOURCES ON ANYTHING, YOU KNOW, AND IT'S BACK LIKE EVEN LIKE SEVEN, WE WERE TALKING ABOUT ON CITY COUNCIL DOING THE 2040 COMP PLAN. YEAH. YOU'RE EFFECTIVELY TELLING STAFF THAT BECOMES A PRIORITY. SO MAYBE THESE TEN OTHER ITEMS OVER HERE TAKE A BACK SEAT. AND THAT'S REALLY WHAT WE'RE TALKING ABOUT HERE BECAUSE I KNOW MADISON HAS OTHER RESPONSIBILITIES OTHER THAN WORKFORCE DEVELOPMENT. I DO WANT I ONE THING I WOULD WANT AS PART OF IT WOULD BE AND AGAIN WITHOUT A TIMELINE WOULD BE UNDERSTANDING MORE SPECIFICS IN TERMS OF CONTRIBUTION FROM THE BUSINESS COMMUNITY, CONTRIBUTION FROM THE STATE, LIKE STATE GRANTS, YOU KNOW, WHERE DOES THAT PLAY INTO OUR BUDGET AND OUR COSTS? YOU KNOW, IS IT SOMETHING LIKE WHERE WE'RE GOING TO BE PUTTING THE MONEY OUT FIRST AND THEN EXPECTING SOME RETURN THAT WAY? BUT BUT ANYWAY, IF YOU WANT TO SPEAK TO THE TIMELINE AND THINGS LIKE THAT, THEN WE CAN GO. MR. KOSKI DOES THE BOARD WAS WAS THE BOARD SENT THIS DOCUMENT? YEAH, IT'S IN OUR PACKET. OKAY. I AM NOT EXPECTING YOU TO HAVE IT IN FRONT OF YOU. AND I'M HAPPY TO GIVE YOU A COPY IF YOU'D LIKE. AFTER OUR DISCUSSION IN THE BACK PAGE INCLUDES A GROW ACTION PLAN TIMELINE AND INCLUDES BASICALLY APRIL 2025 THROUGH SEPTEMBER 2026. AND YOU'LL SEE THAT A LOT OF THIS IS FRONTLOADED. AND WHILE WE'RE RUNNING A MARATHON, WE'RE WE'RE SPRINTING. WE'RE AT THIS POINT WHERE WE'RE SPRINTING BECAUSE WE KNOW THAT THERE'S A URGENCY OF GETTING THIS UP AND RUNNING AND THE BENEFIT THAT IT WILL HAVE TO THE COMMUNITY. SO ASIDE FROM THE FINANCIAL COMPONENT OF WHAT WE'RE LOOKING

[01:05:04]

AT, I'LL LEAVE MR. KOSKI TO DISCUSS THAT WITH THE FINANCE COMMITTEE. AND THEN FROM A TIME FRAME TO COME BACK TO THE BOARD, MY ASK WOULD BE POTENTIALLY, I'LL SAY THE FALL. SO MAYBE SEPTEMBER OR OCTOBER IN ADVANCE OF THE DECEMBER FINALIZATION OF THE PROGRAM, OF THE PILOT PROGRAM. AND THE INTENT WOULD BE TO GET SEVERAL COMPANIES TO PARTICIPATE IN THE PILOT PROGRAM STARTING THE FIRST OF 2026, SO THAT THERE CAN BE FEEDBACK FOR REAL, REAL TIME FEEDBACK FROM COMPANIES THAT HAVE PARTICIPATED IN THE PROGRAM. YEAH, I MEAN, I THINK FROM, AGAIN, THE THING THAT'S PRESENTED IN OUR PACKET, SEPTEMBER WAS YOUR FIRST LIKE BENCHMARK. SO AGAIN, IF YOU WANT TO COMMIT TO HEY SEPTEMBER PLUS MOVING FORWARD SEPTEMBER, I'LL COME BACK WITH KIND OF MORE OF A PLAN AND THEN WE CAN KIND OF GO TO THE NEXT BENCHMARK. I MEAN, I THINK THAT'S A PLAY. I DON'T WANT TO, TO BE HONEST WITH YOU. I DON'T WANT TO HANDCUFF YOURSELF. RIGHT. TO PUT YOU IN A SITUATION WHERE YOU CAN'T YOU AND YOUR TEAM CAN'T SUCCEED TO ITS FULLEST POTENTIAL. SO THAT'S WHAT I JUST WANT TO MAKE SURE THAT WE'RE ALL ON THE SAME PAGE FOR AS FAR AS WHAT TIMELINES AND WHAT THINGS ARE PUT ON YOUR PLATE, SO THAT YOU CAN ACTUALLY DO WHAT YOU WANT TO DO AND HAVE THIS LOOK THE WAY YOU WANT IT TO LOOK. THAT'S ALL I'M TRYING TO DO. WELL, WE THINK I THINK WE NEED TO, THOUGH. WE'RE GOING TO NEED POTENTIALLY BY SEPTEMBER. BECAUSE OF THE FISCAL YEAR, BE ABLE TO EARMARK EVEN IF WE DON'T HAVE A SPECIFIC COST. WE'RE GOING TO HAVE TO FOR THE BUDGET EARMARK WITHIN THE BUDGET, SOME DOLLAR AMOUNT THAT POTENTIALLY COULD BE ALLOCATED TO THIS PROGRAM, BECAUSE THAT HAS TO GO, BECAUSE THAT WOULD HAVE TO BE PART OF THE BUDGETING PROCESS. I WOULD THINK, FOR THE CITY. YEAH. BEFORE WE DID THE MOTION, I THOUGHT YOU HAD SAID SOMETHING ABOUT USING THAT. WE HAD SOME PROJECT FUNDS THAT CAN GO TOWARDS THIS. WERE YOU SPEAKING ABOUT IN IN FUNDING THIS RESEARCH KIND OF PART OF IT QUESTION. GOOD QUESTION. AS OPPOSED TO NOT PROGRAM FUNDS, PROJECT FUNDS THAT CAN HELP MADISON GET TO SEPTEMBER. YEAH.

SUCCESSFULLY. THAT'S A PERFECT QUESTION. SO HERE'S WHERE WE'RE HERE TODAY. TALKING ABOUT ACTION ON THIS ITEM IS FOR A COUPLE OF REASONS. ONE IS TO MEMORIALIZE ALL THE WORK WE'VE DONE ON THIS PLAN. THE SECOND IS CELEBRATE THAT WE'RE ACTUALLY CHECKING OFF A BIG BOX IN OUR AGILE STRATEGY.

AND THIRD IS TO HOLD STAFF ACCOUNTABLE BY GETTING THIS ON THE RECORD THAT WE'RE MOVING FORWARD WITH THIS PLAN. OVERALL, WE HAVE FUNDS IN THE CONSULTANTS LINE ITEM, AND MY DISCRETION I CAN USE AND I CHOOSE TO USE THAT JUST FOR THESE STUDIES. THE LARGER PIECE, FUNDING WISE, WE DON'T KNOW WHAT THAT NUMBER WILL LOOK LIKE, BUT WE DO HAVE OVER $10 MILLION SET ASIDE FOR PROJECTS, AND I WOULD ADVOCATE FOR ALLOCATING A PORTION OF THAT TOWARD THIS PROJECT. ONCE WE HAVE THE TOOL IDENTIFIED ABOUT HOW TO USE IT. WELL, AND THAT'S MY POINT, IS THAT AT THAT SEPTEMBER MEETING, I THINK THAT WOULD BE THE POINT IN TIME WHERE WE WOULD WANT TO KNOW WHAT WHAT THE AMOUNT OF MONEY IS THAT YOU WANT TO SPECIFICALLY ALLOCATE FOR NEXT YEAR'S BUDGET. SIMILAR TO, YOU KNOW, DAD'S DISCUSSION, IF YOU LOOK AT THE INNOVATION FUND, WE STARTED OUT SAYING WE'RE GOING TO ALLOCATE $50,000, A $50,000 CAP ON INCENTIVES, AND NOW IT'S 250,000 OR WHATEVER.

[01:10:10]

THAT, I'LL MOVE TO MOVE FORWARD WITH, AGAIN THE DIRECTION OF MADISON AND HER TEAM TO CONTINUE TO WORK FORWARD WITH THE WORKFORCE DEVELOPMENT FAIR. I MEAN THAT WE WANT. OKAY. WE HAVE A SECOND. SECOND. I DON'T HAVE A MOTION PUSHER. THERE YOU GO. CAST YOUR VOTES. NICE JOB.

MADISON. VERY NICE. GOOD WORK. OKAY. AND JUST TO PUT A BOW ON IT, I UNDERSTAND WHAT YOU'RE SAYING. AS FAR AS YOU MIGHT NOT HAVE A CONCRETE NUMBER UNTIL DECEMBER, BUT I THINK WE HAVE THE ABILITY TO. WE GOT TO PASS THE BUDGET WITH SOMETHING EARMARKED. AND WE HAVE THE ABILITY THROUGH OUR FINANCE COMMITTEE TO BRING THAT BACK TO MOTIONS, TO MODIFY. BUT AT LEAST WE HAVE SOMETHING THAT WE CAN TAKE TO THE CITY COUNCIL TO SAY WE BUDGETED THAT MUCH OR SOME RANGE ANYWAY. UNDERSTOOD. AND THEN AARON STILL HERE? GOOD. I LOST YOU FOR A MINUTE. AARON 25

[Visit McKinney Update and Strategic Objectives]

2901 UPDATE FROM VISIT MCKINNEY. YEAH, I'LL KICK THIS OFF. SO A NEW PROGRAM THAT I'VE I'M GOING TO START IS HAVING SOME OF OUR PARTNERS COME AND SPEAK TO THE BOARD, A FEW SLIDES TO TALK ABOUT OUR SYNERGY AND HOW WE'RE WORKING TOGETHER TO PROMOTE MCKINNEY, SUCH AS PARKS AND RECREATION, DOWNTOWN MCKINNEY. AND FIRST ON DECK HERE IS VISIT MCKINNEY. ALL RIGHT. THANK YOU, MR. CHAIRMAN. PRESIDENT, MEMBERS OF THE BOARD BACK AT THE DAIS WITH YOU AGAIN THIS MORNING, EXCITED TO PRESENT THIS. WHEN PRESIDENT KOSKI REACHED OUT TO ME, IT WAS NOT JUST, YOU KNOW, WHAT VISIT MCKINNEY DOES, BUT ALSO THE PARTNERSHIP BETWEEN US AND EDC AND KIND OF HOW THIS ALL PLAYS TOGETHER. AND SO VISIT MCKINNEY VISITORS TODAY, INVESTORS TOMORROW. I CAN'T TELL YOU HOW MANY TIMES I'VE HAD CONVERSATIONS WITH PEOPLE THROUGHOUT THE COMMUNITY WHERE THEY CAME TO MCKINNEY FOR WHATEVER A WHIM IT COULD HAVE BEEN A WEDDING, AN EVENT, SOMETHING THEY WERE ATTENDING, AND THEY DISCOVERED THIS COMMUNITY AND THAT TURNED INTO A BUSINESS MOVING HERE OR, OR BUYING A HOME OR WHATEVER THAT INVESTMENT LOOKED LIKE A VISIT TURNED INTO A PERMANENT INVESTMENT. AND SO TOURISM BUILDS BRAND EQUITY FOR MCKINNEY. IT GIVES PEOPLE A REASON TO CARE ABOUT OUR CITY BEFORE THEY EVER EVEN CONSIDER LIVING OR INVESTING HERE. IT'S KIND OF THE WELCOME MAT OF WHAT WE DO IS JUST GET THEM HERE ONE TIME. AND REALLY, OPPORTUNITIES ARE ENDLESS AFTER THAT. AND IT ALL KIND OF FLOWS THROUGH THIS DESTINATION MANAGEMENT CYCLE. THE IDEA THAT IT ALL STARTS WITH A VISIT. THERE'S A THERE'S A REALLY FAMOUS SAYING IN OUR INDUSTRY, IN THE TOURISM SIDE. AND I THINK THIS PLAYS TO EITHER WITH EVEN THE ONE OF THE SLIDES MADISON SHOWED OF THE OVERALL TEXAS WORKFORCE MAP, YOU SAW ALL DIFFERENT TYPES OF PLAYERS IN THERE. CONVENTION AND VISITORS BUREAU IS JUST A FEW AWAY FROM EDC, AND WE REALLY DO HAVE TO WORK TOGETHER TO BE SUCCESSFUL IN ALL THESE THINGS WE'RE DOING.

[01:15:06]

ULTIMATELY WE WANT PEOPLE HERE THAT WE DON'T HAVE TO PAY FOR THEIR INFRASTRUCTURE TO THEIR HOMES OR, YOU KNOW, THINGS LIKE THAT, ONGOING NEEDS. AND THEY LEAVE AND THEY LEAVE THEIR MONEY HERE. AND HOW. VISIT MCKINNEY PARTNERS WITH MEDC. THESE ARE JUST A HANDFUL THAT I CAME UP WITH. I'M SURE THERE'S MORE TO THIS LIST, BUT THIS IS WHAT I'VE REALLY I THINK WHAT I'VE REALIZED OVER THE LAST THREE YEARS IN MY ROLE IN WORKING WITH PRESIDENT KOSKI AS AS BEING SOME OF THE, THE TOP SPOTS, AND THAT'S RECRUITMENT AND RETENTION, WHETHER THAT'S JOINING MADISON OR SOMEONE ELSE ON THE TEAM, TO SIT DOWN WITH LOCAL BUSINESS OWNERS AND TALK ABOUT THEIR NEEDS FOR US, IT WOULD BE THEIR HOSPITALITY NEEDS, BECAUSE MOST OF OUR BIGGEST CORPORATE HEADQUARTERS ARE BRINGING A LOT OF GUESTS INTO TOWN EVERY SINGLE WEEK, MAKING SURE THEY HAVE THE AMENITIES AND THE THINGS THEY NEED FOR THOSE STAYS. IT'S INCENTIVE COLLABORATION WHERE WE CAN TOURISM, PRODUCT DEVELOPMENT, YOU KNOW, TALKING ABOUT WHERE WE'RE HEADING AS A COMMUNITY AND WHAT WE NEED TO FILL SOME OF THOSE GAPS. JOINT MESSAGING AT EVENTS. THERE'S A FEW PHOTOS UP HERE. PRESIDENT KOSKI ACTUALLY GOT IN HIS CAR AND DROVE TO WACO FOR A 30 MINUTE PRESENTATION WITH ME, AND DROVE RIGHT BACK AFTERWARDS TO PRESENT AT ONE OF OUR STATE TOURISM EVENTS. AND SO JUST THAT THE ABILITY TO SHARE WHAT WE'RE DOING TOGETHER, HIGHLIGHT FROM THAT EVENT, I'LL SAY, IS, WHILE WE SHOULD ALL BE WORKING TOGETHER AND ALL EDCS AND CVBS AND MAIN STREETS AND EVERYBODY SHOULD BE WORKING TOGETHER, THE SENTIMENT ACROSS THE STATE IS THAT THAT DOES NOT HAPPEN IN THE WAY THAT IT'S HAPPENING IN MCKINNEY. IN FACT, I JUST HEARD AGAIN AT A AT AN EVENT LAST WEEK, SOMEONE WAS JEALOUS, FOR LACK OF BETTER WORDS, OF THE ABILITY FOR MCKINNEY TO WORK TOGETHER AND COLLABORATE ON THINGS THAT WE'RE DOING. MCKINNEY IS THE TALK OF THE TOWN RIGHT NOW. OUR TALK OF THE STATE, I SHOULD SAY, NOT THE TOWN WHEN IT COMES TO TOURISM PRODUCT RIGHT NOW, FOR GOOD REASON. AND SO THAT'S BEEN FUN. SPONSORSHIP AND SUPPORT, OF COURSE. SO VISIT MCKINNEY WHO WE TARGET. AND THEN WHY IT MATTERS. OUR PRIMARY DRIVERS TODAY AND I'M TALKING TODAY NOT WHAT MCKINNEY LOOKS LIKE TWO YEARS FROM NOW COMES IN THE YOUTH SPORTS AND LEISURE BUCKETS. YOU KNOW PEOPLE WHO WHO COME FOR ALL TYPES OF REASONS AND COME TO MCKINNEY. THEN WE HAVE THESE HIGH IMPACT SEGMENTS, THESE GROUPS THAT SPEND A LOT OF MONEY AND WE TARGET THEM AND TRY TO GET MORE OF THEM. AND THAT'S OUR BUSINESS AND CORPORATE GROUPS. AND THEN OUR SPORTS, PROFESSIONAL, COLLEGIATE, LIKE LARGE EVENTS THAT BRING, YOU KNOW, HUNDREDS, IF NOT UP TO A THOUSAND ROOM NIGHTS, YOU KNOW, FOR A FOR A ONE OFF EVENT AND THEN JUST CIVIC BOOSTER THINGS THAT THAT ACTUALLY ARE KIND OF LIKE OUR FOUNDATION OF, OF WHO WE ARE WITH OUR HOTELS AND STUFF ARE WEDDING PARTIES. MCKINNEY, YOU PROBABLY ARE FAMILIAR WITH HOW MANY WEDDING VENUES THERE ARE, NOT ONLY IN OUR CITY, BUT IN THE NORTHERN CITIES, KIND OF OUT IN THE COUNTRY WHERE THERE ARE NO HOTELS AND THEN FESTIVAL AND EVENT GOERS. SO WE HAVE A STRONG FOUNDATION THAT JUST KIND OF GIVES US THAT SUPPORT. VISIT MCKINNEY WAS THE ENTITY OR THE DEPARTMENT THAT SOUGHT AFTER SEVERAL OF OUR DESIGNATIONS THAT WE HAVE. WE JUST ANNOUNCED TOURISM FRIENDLY AT ONE OF OUR LAST COUNCIL MEETINGS WHERE THE TEXAS OR THE GOVERNOR'S OFFICE CAME UP AND PRESENTED THAT AWARD TO THE CITY OF MCKINNEY. WE HAVE THE FILM FRIENDLY DESIGNATION AND MUSIC FRIENDLY DESIGNATION.

AND AGAIN, WHILE I'M PRESENTING THIS AND TO YOU GUYS, MANY OF YOU HAVE PROBABLY SEEN THAT BEST. SHUMATE HAS ANNOUNCED HER RETIREMENT FROM THE CITY OF MCKINNEY AFTER 18 YEARS. THOSE THREE DESIGNATIONS WERE THREE OF HER HER BIGGEST ACCOMPLISHMENTS THAT SHE DID, AND THERE ARE A TON OF WORK, AND SHE'S KEPT THEM GOING AND ALIVE THROUGHOUT THAT PROCESS. SO I WANTED TO GIVE HER KUDOS TO YOU GUYS DURING THIS MEETING ON THOSE WE HAVE TRANSITIONED OVER THE PAST COUPLE OF YEARS TO WORKING TO BE A DATA DRIVEN ORGANIZATION. OF COURSE, WE, WE KNOW PEOPLE ARE IN OUR HOTELS, BUT WHY? AND WHO ARE THEY? AND THEN HOW DO WE FIND MORE OF THOSE PEOPLE? AND SO WE USE A GEOLOCATION AND SPEND DATA PROGRAM CALLED ZYDECO. AND SO YOU CAN SEE JUST A FEW LITTLE CLIPS I TOOK FROM FROM THAT WHEN ZYDECO MENTIONS A VISITOR, THEY'RE NOT TALKING ABOUT SOMEBODY WHO LIVES IN ALLEN THAT'S COMING TO MCKINNEY. THEY'RE TALKING ABOUT SOMEONE WHO LIVES 50 MILES OUT IN GREATER. THAT IS THE DEFINITION BY THE STATE OF A VISITOR, AS YOU CAN IMAGINE, IN IN MCKINNEY AND IN EVEN ALL OF COLLIN COUNTY, WE HAVE A LOT OF, LIKE, I'LL SAY, LOCAL VISITORS, PEOPLE WHO DO COME FROM WITHIN THAT RANGE. BUT YOU'LL SEE THAT WHEN IT SAYS DALLAS FORT WORTH, IT'S REALLY THAT LINE. LIKE WHEN YOU WHEN YOU DIVE INTO THAT DATA THAT'S SHOWING FORT WORTH VISITORS AND BEYOND. SO THEY'RE A BIG PART OF IT. HOUSTON, AUSTIN, SHREVEPORT, OKLAHOMA CITY ARE THE THOSE ARE THE TOP VISITOR MARKETS THAT WE HAVE COMING TO MCKINNEY TODAY. AND THEN AT THE BOTTOM YOU'LL SEE WHERE DO THEY GO IN THE DESTINATION. THIS IS LOOKING AT GEOLOCATION. SO DIFFERENT PLACES WHERE YOU SEE SPORTS AT 22.9% AS THE TOP OF WHERE PEOPLE ARE GOING. AND SO DATA WAS ONE OF THE REASONS WHY OUR TEAM TRANSITIONED SOME OF OUR SALES EFFORTS OVER THE PAST COUPLE OF YEARS TO PURSUE MORE SPORTS. IF

[01:20:05]

THEY'RE HERE, THAT MEANS WE HAVE SOMETHING ATTRACTIVE. AND WE'VE GONE AFTER MORE OF THAT. SO YOU CAN BRING BACK BACK THE BRICKS. YOU KNOW, WE'LL PASS THAT ONE IN. I LOVE LIKE THE BRICKS. THAT WAS A SUPER FUN EVENT. I GOT TO DRIVE THE PACE CAR A COUPLE TIMES, I ENJOYED IT. CURRENT HOSPITALITY FACTS. WE HAVE 22 HOTELS TODAY IN THE MARKET. THAT'S 1868 SLEEP ROOMS. THERE ARE AROUND 300 OR MORE SHORT TERM RENTALS. THAT NUMBER GOES UP AND DOWN BASED ON THE SEASON ONE FULL SERVICE PROPERTY. YOU'RE AWARE THAT'S THE SHERATON, TWO CURRENT TWO HOTELS CURRENTLY UNDER CONSTRUCTION. THAT WOULD BE THE AC MARRIOTT AND THE AVID HOTEL. AND AGAIN, OUR LARGEST BALLROOM SPACE IS 7665FT■!S. AND SO IN IN ALL OF R DISCUSSIONS WITH THE EDC TEAM, OBVIOUSLY HOSTING BIGGER EVENTS AND STATEWIDE CONFERENCES AND THINGS LIKE THAT IS A HUGE TARGET OF OURS. WE WOULD LOVE TO HAVE TDC HERE FOR AN ANNUAL CONFERENCE AT SOME POINT. SAME WITH ALL OF MY INDUSTRY CONFERENCES. AND SO WE PRESENT KOWSKI AND I HAVE SHARED THAT MESSAGE WITH ANYBODY WE CAN. AND THERE'S A LOT OF REALLY GREAT CONVERSATIONS HAPPENING ABOUT MCKINNEY TODAY. THIS SLIDE DOESN'T NEED ANY EXPLANATION WITH THIS BOARD. I'M WELL AWARE OF THAT. BUT OBVIOUSLY THINGS WHEN IT COMES TO TOURISM ARE DRASTICALLY CHANGING AND VERY QUICKLY. SO A COUPLE YEARS FROM NOW, WE'RE GOING TO BE TALKING ABOUT A COMPLETELY DIFFERENT PRODUCT AND ACTUALLY TARGETS AS FAR AS WHO WE'RE GOING AFTER AND HOW WE'RE FEELING. ALL OF THESE VENUES WITH VISITORS, YOU KNOW, OUR TEAMS WITH WITH JUST WHAT'S UP THERE ALONE THAT YOU'RE TALKING UPWARDS OF 2 MILLION VISITORS A YEAR TO MCKINNEY THAT WE DON'T HAVE IN OUR COMMUNITY TODAY. AND SO IT'LL BE IT'LL BE A LOT OF FUN FOR US ON THE TOURISM SIDE TO KEEP UP WITH THIS. SO I APPRECIATE ALL THE WORK YOU GUYS DO ON THE BACK END TO MAKE THESE THINGS HAPPEN.

SPORTS. SO MCKINNEY'S CROWNING CHAMPIONS. THIS IS JUST THE PAST, PAST YEAR OR SO OF SOME OF THE EVENTS THAT WE RECRUITED AND BROUGHT TO MCKINNEY. A FEW OF THEM ARE REPEATS, BUT OBVIOUSLY WE KNOW THE CJ CUP, AN INCREDIBLE EVENT TO HAVE IN MCKINNEY AND KIND OF A STAPLE FOR US WHEN WE TRAVEL AROUND THE STATE. BUT THE BILLIE JEAN KING CUP WAS A WAS A BIG MATCH BETWEEN UKRAINE AND AUSTRIA THAT WAS HOSTED AT THE INDOOR FACILITY AT THE COURTS OF MCKINNEY, A WONDERFUL EVENT. WE ALSO PLAYED HOST HOME TO UKRAINE IN THAT WE HAVE THE NCAA D2 NATIONAL FOOTBALL CHAMPIONSHIP, THAT THE CONTRACT WAS RENEWED FOR A FEW MORE YEARS THIS PAST YEAR. SO WE'LL CONTINUE TO BE THE HOST HOME OF THAT EVENT. THE INTERNATIONAL GIRLS CUP HAD THEIR INAUGURAL SEASON THIS PAST YEAR. THEY HAD LIKE 8 OR 900 ROOM NIGHTS GENERATED FROM A YOUTH GIRLS SOCCER EVENT OVER AT CRAIG RANCH SOCCER. AND THAT FACILITY IS ONLY HALFWAY BUILT OUT. SO ANOTHER YEAR OR SO, WE'LL HAVE THE FULL FACILITY BUILT OUT, AND IT'LL BE STATE OF THE ART. IT'LL PUT IT UP AGAINST ANY SOCCER FACILITY IN THE STATE OF TEXAS. THE PPA OPEN PPA, TEXAS OPEN PICKLEBALL THAT WAS HELD AT THE COURTS. THAT'S AT MIDDLE PHOTO, WHERE YOU CAN SEE THE RAISED STADIUM SEATING BUILT OUT AROUND AT THE OUTSIDE OF THE COURTS FACILITY. THE PLAN IS THAT THEY'RE COMING BACK IN 2026. THEY LOVE THEIR EXPERIENCE AND GROWING THAT EVENT. THE CHAMPIONSHIP COURT WILL BE BIGGER. THEY MIGHT DO TWO, TWO LARGE COURTS, THINGS LIKE THAT, BECAUSE THEY HAD SUCH A GOOD EXPERIENCE. AND THEN OF COURSE, OUR FIRST USL2 SOCCER TEAM WITH THE MCKINNEY CHUPACABRAS, AND THEY'RE SELLING OUT THEIR GAMES ALREADY AT THEIR STADIUM. SO WE'RE WE'RE OUR OFFICE IS DOWNTOWN MCKINNEY. YOU'RE MOST OF YOU ARE WELL AWARE OF THAT THE EXPERIENCE CENTER. WE DO HAVE A LITTLE STORE THAT WE'VE CREATED OVER THE PAST COUPLE OF YEARS TO BE KIND OF THAT PLACE WHERE YOU CAN GET YOUR LOVE NOTES TO MCKINNEY, YOUR T SHIRTS, YOUR HATS, YOUR YOUR STICKERS, ALL THE THINGS THAT I MEAN, IF YOU'RE WILLING TO WEAR YOUR CITY NAME ON A SHIRT THAT THAT SHOWS SOMETHING. AND SO WE KIND OF PLAY THE, THE, THE SPOT WHERE YOU CAN GET THAT AND WEAR IT PROUDLY AROUND THE COMMUNITY. AND SO I'LL LEAVE YOU WITH THIS.

WE'RE PROUD TO WELCOME THE WORLD TO MCKINNEY, AND WE'RE READY TO KEEP FUELING THE ECONOMY THAT YOU GUYS ARE HELPING US BUILD. SO I'LL STAND FOR ANY QUESTIONS YOU MAY HAVE. I HAD A COMMENT.

NOT SO MUCH A QUESTION. YOU OBVIOUSLY DO ALL THESE THINGS VERY WELL. YOU BEGAN WITH THE STORY OF HOW PEOPLE VISIT HERE. THEN THEY MOVE HERE. AND THAT'S MY STORY, WHICH IS VERY ON BRAND. BUT IT IT HELPS ME SELL MCKINNEY WHEN I'M NOT HERE. RECENTLY WE WERE IN CALIFORNIA FOR A TECH CONFERENCE. I'M IN FRONT OF THOUSANDS OF PEOPLE, AND MY JOB IS TO GET THEM TO MCKINNEY. I'M NOT SAYING MOVE TO MCKINNEY, I'M SAYING VISIT MCKINNEY. SO I TELL THEM MY STORY THAT I COULD LIVE ANYWHERE IN THE WORLD I VISITED HERE. THAT'S NOT TRUE. I VISITED ALLEN, TEXAS, BECAUSE IT HAD THE NUMBER ONE HIGH SCHOOL FOOTBALL TEAM IN AMERICA. AND THEN I TOOK MY HUSBAND TO DINNER AT RICK'S AND I SAID, WE'RE NOT MOVING TO ALLEN. OBVIOUSLY, WE'RE MOVING

[01:25:05]

TO MCKINNEY. THAT'S A STORY I TELL WHEN I'M OUT CONVINCING PEOPLE TO COME HERE TO CHECK OUT OUR INNOVATION FUND, I SEND THEM TO VISIT MCKINNEY WEBSITE, WHICH IS FRONT LOADED WITH A GORGEOUS VIDEO. SO IT MAKES MY STORY EVEN MORE COMPELLING. SO I APPRECIATE HOW YOU HAVE THAT SET UP TO HELP US SELL MCKINNEY. AND I JUST WANT TO SAY GOOD JOB ON THAT. THANK YOU SO MUCH. AND AGAIN, THAT STORY WE HEAR ALL THE TIME AND I LOVE I LOVE THAT STORY. SO THANK YOU FOR SHARING IT. YES.

THANK YOU. VERY GOOD PRESENTATION. NICE JOB. THANK YOU. NEXT PUBLIC COMMENTS REGARDING MATTERS NOT ON THE AGENDA. AGAIN WE'VE ALREADY DONE BOARD COMMENTS. SO I WANT TO HEAR FROM YOU ALL AGAIN. I DO WANT TO SAY FANTASTIC JOB ON THE VENUE. GROUNDBREAKING, FANTASTIC EVENT. SO MUCH EXCITEMENT NOT ONLY FOR MCKINNEY, BUT FOR NORTH TEXAS AS AS YOU REPORTED THOSE TRAVEL NUMBERS, AARON. THEY WILL BLOW. I'M I AM NO DOUBT WILL BLOW UP ONCE THAT PLACE OPENS BECAUSE IT'S BEEN LONG OVERDUE THAT WE HAVE A VENUE THAT'S IN NORTH TEXAS THAT WILL DRAW THE PEOPLE AND STAY HERE IN NORTH TEXAS VERSUS GOING DOWN TO SOUTH DALLAS. FANTASTIC. THANK YOU SIR. ANYBODY ELSE? I DID WANT TO BRAG A LITTLE BIT ON OUR PRESIDENT. MATT. BRIAN KELSEY, WHEN WE WERE AT THIS THIS TECH CONFERENCE IN CALIFORNIA, THERE WERE 4000 PEOPLE IN ATTENDANCE.

AND IF YOU SAW HOW MANY TIMES THEIR JAWS DROPPED WHEN THEY HEARD ABOUT THE INNOVATION FUND, WHEN THEY HEARD ABOUT HOW HOW HARD MCKINNEY IS WORKING TO SUPPORT OUR TECH PEOPLE, TO BRING BUSINESS HERE. I GOT ASKED DOZENS OF TIMES IF I COULD HAVE KELSEY COME TALK TO THEIR CITY, COME TALK TO THEIR EDC, AND IT IS IMPRESSIVE. IT IS ONE OF A KIND. I REALLY TRIED TO MAKE SURE THAT HE GOT NO JOB OFFERS WHILE WE WERE THERE, TO BRING WHAT WE HAVE ALREADY TO OTHER CITIES, AND SO IF I WANT EVERYBODY TO KNOW THAT THAT THAT OTHER CITIES, OTHER STATES ARE TRYING TO CATCH UP TO US AND IT'S PRETTY IMPRESSIVE. GREAT. THANK YOU. ANYBODY ELSE? OKAY.

[EXECUTIVE SESSION]

WE WILL GO INTO EXECUTIVE SESSION IN ACCORDANCE WITH TEXAS GOVERNMENT CODE SECTION 551071, SUBPARAGRAPH TWO, CONSULTATION WITH ATTORNEY ON ANY WORK SESSION, SPECIAL OR REGULAR SESSION. AGENDA ITEM REQUIRING CONFIDENTIAL ATTORNEY CLIENT ADVICE NECESSITATED BY THE DELIBERATION OR DISCUSSION OF SUCH ITEMS AS NEEDED. LEGAL CONSULTATION ON THE FOLLOWING ITEMS 551087 ECONOMIC DEVELOPMENT MATTERS. TURGEON, DURANT PLASTICS, PETOSKEY PLASTICS. AND WE ARE GOING TO EXECUTIVE SESSION AT 929, AND WE WILL COME BACK IN THE EVENT THAT WE HAVE ANY ACTION TO TAKE OR TO ADJOURN THE MEETING. WAY DOWN THERE. ARE YOU ALL

[ACTION ON EXECUTIVE SESSION]

RIGHT? HELLO. WE ARE OUT OF EXECUTIVE SESSION AT NINE 5951. I'LL ENTERTAIN A MOTION TO ADJOURN. SO MOVED SECOND. ALL

* This transcript was compiled from uncorrected Closed Captioning.

Jun 17, 2025 McKinney Economic Development Corporation

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