Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation

[Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation]

WILL NOW BOARD AND LIAISON WILL LEAVE ALL BOARD COMMENTS TO THE END. I JUST WILL SAY IF MAYOR COX IS IN. BUT HE'S NOT WELCOME MAYOR COX WHEN HE WHENEVER HE COMES OR IF HE'S LISTENING. HE WAS OFFICIALLY INSTALLED TWO WEEKS AGO, I BELIEVE, OR WEEK AGO. SO WE'RE EXCITED. HIM AND COUNCILMAN ERNEST LYNCH, WE'RE EXCITED FOR THE DIRECTION OUR CITY WILL BE GOING. SO WELCOME THEM AND WE WILL LEAVE ALL THE OTHER COMMENTS TO THE END. NEXT, WE WILL HAVE PAUL GRIMES MCKINNEY. GOOD MORNING, MADAM CHAIR. MADAM PRESIDENT, MEMBERS OF THE BOARD. MY NAME IS PAUL GRIMES, CITY MANAGER. I'LL SHARE A FEW THINGS WITH YOU. I WILL KICK OFF. JUST CARRYING ON WHAT YOU TALKED ABOUT WITH THE SWEARING IN OF MAYOR COX AND COUNCILMAN AT LARGE ERNEST LYNCH. WE SWORE THEM IN ON JUNE 17TH AFTER A RUNOFF ELECTION WE JUST HAD EARLIER THIS WEEK, A AN ORIENTATION SESSION WITH THEM. I THINK THEY MIGHT BE SCARRED FROM THAT BECAUSE IT WAS ABOUT SIX HOURS LONG. IT WAS DRINKING FROM A FIRE HOSE, THE PROVERBIAL DRINKING FROM A FIRE HOSE, BUT IMPORTANT INFORMATION TO BE ABLE TO SHARE WITH THEM ON A NUMBER OF ISSUES AND PROJECTS AND ACTIVITIES GOING ON CITYWIDE. AND OF COURSE, WE COULDN'T COVER IT ALL. SO THERE WILL BE, WELL, THERE WON'T BE ANY ADDITIONAL ORIENTATION SESSIONS, BUT WE'LL HAVE DEEPER DIVES AS THEY AS THEY COME ALONG. THE OPPORTUNITY PRESENTS ITSELF, BUT WE APPRECIATE THEIR STAYING IN THE GAME AND HANGING WITH US AS WE COVERED A NUMBER OF TOPICS. I ALSO WANTED TO SHARE THAT ON THE MEETING OR AT THE MEETING OF JUNE 17TH AT WORK SESSION. WE, THE CITY'S CONSULTANT FROM POLCO, PRESENTED THE RESULTS OF OUR BIANNUAL SURVEY. THIS IS THE ONLY STATISTICALLY VALID, STATISTICALLY SIGNIFICANT SCIENTIFIC SURVEY THAT THE CITY DOES. EXTERNALLY. WE DO ONE INTERNALLY AS WELL FOR INTERNAL ENGAGEMENT. BUT THIS IS AN OPPORTUNITY TO REALLY UNDERSTAND WHAT'S ON THE MINDS OF OUR COMMUNITY THROUGH A RANDOMLY SAMPLED SURVEY. I'D RECOMMEND ALL OF YOU TO TAKE A LOOK AT IT. THERE ARE A LOT OF IMPLICATIONS FOR WHAT CDC DOES, WHETHER IT COMES TO ECONOMIC DEVELOPMENT. CERTAINLY PARKS AND OPEN SPACE, WHICH HISTORICALLY AND CONSISTENTLY RATES AMONG THE HIGHEST PRIORITIES OF OUR LOCAL COMMUNITY IN THEIR SURVEY. SO I THINK IT'S AVAILABLE ON OUR WEBSITE. IT'S VERY WELL DONE. OR YOU CAN WATCH THE VIDEO PRESENTED IF YOU WANT A SHORTER THE SUMMARY OF THE PRESENTATION. YOU CAN WATCH THE VIDEO IF YOU HAVEN'T ALREADY, FROM THE CONSULTANT WHO PRESENTS THE RESULTS OF THE SURVEY. WE DO IT AGAIN EVERY TWO YEARS. WE DO THE SCIENTIFIC PART, AND THEN WE ACTUALLY OPEN IT UP FOR THE COMMUNITY TO DO A SELF-SELECTED SURVEY. IF THEY CHOOSE TO DO SO, THEY CAN GO TO OUR WEBSITE AND COMPLETE THE SURVEY. THEY'RE ACTUALLY NOT THAT FAR APART. YOU CAN'T MAKE THE ONE VALID. IT'S NOT STATISTICALLY VALID, BUT NONETHELESS IT'S STILL INFORMATIVE. THE OTHER THING I'D SHARE WITH YOU IS, I SEE AMY KINCAID IS HERE. SHE'S GOING TO TALK ABOUT JUNETEENTH AND ALL THE WORK THEY DID, BUT I DID WANT TO GIVE HIM A PUBLIC SHOUT OUT. JUNETEENTH WAS TERRIFIC THIS YEAR. PARKS AND REC, FOLKS. I LIKE TO GIVE EM A PAT ON THE BACK FOR HOW THEY DID AND ORGANIZING IT. THEY CAPPED IT OFF WITH A WONDERFUL DRONE SHOW. I THINK THAT'S THE TREND OF THE FUTURE AS MORE AND MORE DRONE SHOWS, LESS AND LESS FIREWORKS. BUT BECAUSE YOU CAN DO A LOT MORE WITH THE DRONE SHOW, YOU JUST DON'T GET THE LOUD POPPING AND BANGING. SO WHICH I GUESS THE DOGS OF THE WORLD WILL APPRECIATE THAT. AND THEN FINALLY, OUR BUDGETS COMING UP.

WE'RE IN THE MIDDLE OF THE BUDGET SEASON. WE ARE, AS ALWAYS, WE HAVE PROBABLY $27 MILLION OF SUPPLEMENTAL REQUESTS AMONG OUR VARIOUS DEPARTMENTS, AND WE WON'T HAVE NEARLY THAT TO DISTRIBUTE. AND SO WE HAVE TO GO THROUGH THE UNENVIABLE PROCESS OF FIGURING OUT WHAT'S GOING TO FALL BELOW THE LINE, WHAT'S GOING TO MAKE IT ABOVE THE LINE. AND WE ARE IN THAT PROCESS NOW.

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WE WILL BE PRESENTING THE BUDGET TO THE CITY COUNCIL IN THIS VERY ROOM ON AUGUST 8TH, FRIDAY, AUGUST 8TH. THAT'S A MORNING SESSION. IT'S USUALLY A HALF DAY BUDGET WORKSHOP AND WE WILL BE OFF TO THE RACES. THEN THE COUNCIL WILL HAVE A COUPLE OF PUBLIC HEARINGS AND MEETINGS, AND THEN THEY WILL ADOPT THE BUDGET FORMALLY IN EARLY SEPTEMBER. WITH THAT, I'LL STAND FOR ANY QUESTIONS. ANY QUESTIONS. JUST JUST COULD YOU SHARE IF YOU HAVE IT HANDY, THE RESPONSE RATE FROM THE PUBLIC SURVEY. IT WAS FAIRLY LOW, BUT THAT'S NORMAL. IT'S ABOUT 10% I BELIEVE. OKAY. BUT THE KEY TO SURVEY SCIENTIFIC SURVEYS IS RESPONSE RATE IS GOING TO AFFECT YOUR MARGIN OF ERROR. AND I THINK IT'S PLUS OR -6% FOR THE SURVEY. BUT IT DOESN'T AFFECT THE STATISTICAL VALIDITY OF IT. IT IS ITS LONG LONG LIST OF LITERATURE TO SUPPORT HOW STATISTICALLY VALID AND RANDOM SAMPLING WORKS. AND SO WE'RE UNFORTUNATELY, IT'S HARD TO GET RESIDENTS TO PARTICIPATE. WE SEND A BUNCH OF THEM OUT. THEY ARE STILL WRITTEN. THEY'RE WRITTEN SURVEYS. THEY CAN OPT TO DO IT ONLINE. THEY CAN SELECT TO DO A QR CODE AND GO ONLINE. BUT IT'S GETTING HARDER AND HARDER FOR SURVEY COMPANIES TO BE ABLE TO GET FOLKS TO RESPOND, BUT THEY'RE STILL ABLE TO DO IT. AND POLCO IS THIS IS THE GOLD STANDARD FOR COMMUNITY WIDE SURVEYS. THEY DO MORE THAN ANYBODY ELSE. THEY HAVE A LARGE DATABASE THAT THEY'VE BUILT OVER YEARS TO BE THAT WE CAN USE TO COMPARE OURSELVES WITH, AND THAT'S VERY HELPFUL AS WELL.

THANK YOU. ANY ADDITIONAL QUESTIONS? THANK YOU PAUL. OKAY. THANK YOU. NEXT WE WILL HAVE VISIT MCKINNEY. GOOD MORNING, MADAM CHAIR. MADAM PRESIDENT, MEMBERS OF THE BOARD. AARON WERNER, EXECUTIVE DIRECTOR AT VISIT MCKINNEY. THIS WEEK, THE 25TH THROUGH THE 28TH, WE HAVE BEEN PARTNERING WITH VISIT ALLEN FOR THE PAST COUPLE OF MONTHS TO PREPARE FOR THEIR NATIONAL THEATER ON ICE EVENT. JUST THIS WEEK ALONE, WE HAVE OVER 2000 ROOM NIGHTS CONTRACTED IN MCKINNEY FOR AN EVENT HAPPENING IN ALLEN, WHICH IS A NICE EXCHANGE SINCE WE'VE BEEN SHARING OUR ROOM NIGHTS FROM THE D2 FOOTBALL GAME FOR SEVERAL YEARS. AND SO IT'S AN EXAMPLE OF OUR PARTNERSHIP, WHAT WE DO IN WITH OUR NEIGHBORING CITIES, AND THAT SOMETIMES WE'RE ALL IN THIS, ALL IN THIS TOGETHER. AND SO THIS IS A NICE SHARING OPPORTUNITY. SO WE WISH THEM A LOT OF SUCCESS THIS WEEKEND AS WELL. ON SATURDAY WE ARE HOSTING OUR SECOND ANNUAL INFLUENCER FAM TOUR FOR MCKINNEY. THIS IS AN INITIATIVE WHERE WE BRING OVER 30 INFLUENCERS TO DOWNTOWN MCKINNEY FOR A ONE DAY CURATED EXPERIENCE. AND SO THEY THEY START TOGETHER, AND THEN WE KIND OF HAVE AN OPPORTUNITY FOR THEM TO SPLIT UP AND GO GET COVERAGE OF DOWNTOWN IN DIFFERENT WAYS, AND THEY COME BACK TOGETHER AT THE END TO KIND OF CELEBRATE. LAST TIME WE DID THIS, WE WERE WE HAD AN INFLUX OF CONTENT FOR A VERY LONG TIME, BUT WE ALSO BUILT LONG STANDING RELATIONSHIPS WITH SEVERAL INFLUENCERS THAT HAVE KEPT COVERING MCKINNEY FOR THE PAST COUPLE OF YEARS, AND SO EXCITED TO BRING THEM BACK. THEY'RE ALSO ONLY TWO MORE HOME GAMES FOR THE CHUPACABRAS, SO IF YOU HAVEN'T HAD A CHANCE TO GO OUT AND SEE OUR LOCAL TEAM PLAY THIS SUMMER, I ENCOURAGE YOU TO TRY TO MAKE IT OUT AND CHECK OUT ONE OF THOSE GAMES. THEY ARE LITERALLY SELLING OUT THE STADIUM AT ROMPO ALMOST EVERY HOME GAME, AND IT'S A REALLY NEAT EXPERIENCE TO SEE, SO TRY TO MAKE IT OUT. LASTLY, IN JULY JULY 20TH THROUGH 21ST, I WANT TO KEEP ON YOUR CALENDAR IS DRUM CORPS INTERNATIONAL. I KNOW MANY OF YOU HAVE HAD A CHANCE TO ATTEND THAT EVENT IN THE PAST. IT'S A REALLY NEAT EVENT AT ISD STADIUM. THE 20TH WILL BE THE DRUMLINE BATTLE AT TUPPS BREWERY AT THE NEW LOCATION, OBVIOUSLY FOR TUPPS, AND THEN THE 21ST WILL BE THE ACTUAL EVENT MISSED, SO WE'LL MAKE SURE TO HAVE THAT INFO SENT TO YOUR INBOX SO YOU CAN KEEP IT ON YOUR CALENDAR, AND I'LL STAND FOR ANY QUESTIONS. ANY QUESTIONS. THANK YOU, THANK YOU.

ANY DC MR. KOSKI? GOOD MORNING, MADAM CHAIR. MADAM PRESIDENT, MEMBERS OF THE BOARD, SINCE OUR LAST VISIT, WE HAD A GROUNDBREAKING. THE VENUE, AMPHITHEATER, FANTASTIC EVENT. A COUPLE HUNDRED PEOPLE, MAYBE 300 PEOPLE SHOWED UP. GREAT SPEECHES, MADAM CHAIR. EXCELLENT SPEECH. VERY PROUD OF THAT PROJECT. AND THEY'RE STILL ON PACE TO OPEN UP IN 2026, SO FINGERS CROSSED. WE DEFINITELY GET THERE. MR. COLE CANNON, CANNON BEACH PROJECT, WHICH WE'RE ALL PARTNERS ON. COLE IS STARTING TO MOVE HIS TEAM TO MCKINNEY, SO THAT PROJECT IS GOING FORWARD. ALL DOCUMENTS ARE SIGNED. THINGS ARE LOOKING FANTASTIC. WITH THAT AGAIN, THEY'RE LOOKING 20, 27 TO HAVE COMPONENTS OF THAT BIG WAVE SURF PARK, RESORT, HOTEL, OFFICE AND SO ON. COMING ONLINE FOR THE CITY OF MCKINNEY, YOU MAY HAVE SEEN THE NEWS ABOUT ANCHOR, WHERE THEY ARE INVESTING $500 MILLION IN THE GREAT CITY OF MCKINNEY. FIRST PHASE GROUNDBREAKING WAS LAST WEEK, I BELIEVE. GREAT TURNOUT ONCE AGAIN FROM THE COMMUNITY. SO AGAIN, WE'RE SEEING A COMPANY INVESTING REAL DOLLARS TO GROW IN MCKINNEY. AND I'LL LEAVE YOU

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WITH THIS IF YOU HAVE A CHANCE. WATCH OUR LAST MEDC MEETING. DIRECTOR MADISON CLARK GAVE A PRESENTATION ON OUR WORKFORCE DEVELOPMENT PLAN. WE'RE CALLING IT GROW, AND THE IDEA IS TO START PUTTING SOME MORE INTENTIONAL FOCUS AND DOLLARS INTO HELPING UPSKILL THE WORKFORCE ACROSS MCKINNEY. WE DO THAT TODAY. WE DO IT VERY WELL BY PUTTING A BETTER SPIN ON IT AND A FINER POINT ON IT. SO AGAIN, PRESIDENT SCHNABEL CAN GET YOU MADISON'S PRESENTATION AS WELL, HER SLIDE DECK. BUT IT'S VERY, VERY, VERY WELL DONE AND WORTH SEEING. SO WITH THAT, I WILL STAND FOR ANY QUESTIONS. I'LL JUST YOU HAD A GOOD COMMENTS AT THE GROUNDBREAKING TOO. SO YOU WERE GOOD. ANY QUESTIONS? THANK YOU. GREAT. THANKS. MCKINNEY, MAIN STREET IMPACT. GOOD MORNING, MADAM CHAIR. MADAM PRESIDENT MCTC BOARD, ANDREW JONES, CULTURAL DISTRICT DIRECTOR A FEW I'LL START WITH SOME DOWNTOWN UPDATES. WE WANT TO EXTEND A WARM WELCOME TO CENTRO ON THE SQUARE. SO IF YOU KNOW THE OLD HARVEST LOCATION, WE'RE VERY EXCITED. IT WAS A LONG PROJECT. THEY HAD A LOT OF WORK TO DO IN THAT SPACE, BUT WE'RE EXCITED THAT THEY FINALLY OPENED. AND THEN OUR ROUNDABOUT SCULPTURE IS FINALLY GETTING INSTALLED. NEXT MONDAY IS WHEN THEY'RE START, SO YOU'LL START TO SEE THE ACTUAL ARTWORK GO UP. VERY EXCITED ABOUT THAT. WE HAD A FABULOUS TEXAS MUSIC REVOLUTION, SO THAT WAS A GREAT WEEKEND. WE DID SELL OUT ON SATURDAY NIGHT WITH FLATLAND CAVALRY. THAT WAS A GREAT EVENT. IF YOU HAPPEN TO BE THERE NEXT TO THE MAIN STAGE, IT WAS A GREAT ENERGY IN DOWNTOWN. IT WAS A GREAT NIGHT ALL TOGETHER. JUNE 27TH. THAT'S TOMORROW. WE'RE KICKING OFF OUR SUMMER CONCERT SERIES WITH DON AND HAWKS. WE ALSO HAVE LESLIE MENDELSON AND DAVINA AND THE VAGABONDS COMING LATER IN JULY.

WE ARE ALREADY. WE'RE GETTING READY FOR THE 4TH OF JULY PARADE AND BLOCK PARTY. THAT'S A GREAT EVENT. IF YOU'VE NEVER COME TO THAT. THAT IS A FABULOUS KIND OF HOMETOWN ATMOSPHERE FOR THAT EVENT. WE ARE RELOCATING OUR STAGING AREA BACK TO EAST OF THE LIBRARY. SO IF YOU ARE GOING TO BE IN THE STAGE OR IN THE PARADE, YOU'LL GET INFORMATION ABOUT THAT. JULY 12TH, WE'RE KICKING OFF OUR MARGARITA STROLL. IT'S A FABULOUS EVENT THAT WE ALWAYS DO EVERY YEAR IN CONJUNCTION WITH SPG. JULY 25TH THROUGH 26TH MINUTE PRESENTS BAREFOOT IN THE PARK AT IMPACT AND THEN JULY 26TH. THIS IS A NEW EVENT. WE'RE DOING THIS WITH VOLUNTEER MCKINNEY. IT'S GOING TO BE A SHOP FOR A CAUSE EVENT WHERE IT'S BASICALLY WE SUPPORT TEN LOCAL NONPROFITS IN DOWNTOWN. WE, THEIR SUPPORTERS COME OUT SHOP AND A PORTION OF THEIR OF THEIR SHOPPING GOES BACK TO THE NONPROFITS. SO WE'RE EXCITED TO KIND OF KICK OFF JULY WITH THAT EVENT. SO THAT'LL STAND FOR ANY QUESTIONS. ANY QUESTIONS FOR ANDREW. THANK YOU. THANK YOU. MCKINNEY PARKS AND REC AMY. GOOD MORNING, MADAM CHAIR. MADAM PRESIDENT, MEMBERS OF THE BOARD, AMY KINCAID, DIRECTOR OF PARKS AND REC. I'M HERE TO GIVE SOME EXCITING NEWS AND RECAP JUNETEENTH. WE HAD WELL OVER 2000 PEOPLE THROUGHOUT THE EVENING AT FINCH PARK. WE HAD 56 VENDORS. WE HAD A NUMBER OF A VARIETY OF FOOD VENDORS. WE HAD GREAT ENTERTAINMENT. AND AS PAUL MENTIONED, WE ENDED THE NIGHT WITH A WOW FACTOR OF THE DRONE SHOW. THAT'S DEFINITELY SOMETHING WE WILL LOOK FORWARD TO AND CONTINUING. AND I JUST WANT TO PERSONALLY THANK. MISS CHAIR AND MISS BRADFORD AND ESPECIALLY MARCUS FOR EMCEEING THE EVENT. GREAT FEEDBACK ON YOU COMPLETELY STEPPED UP AND WOWED THE CROWD AND KEPT THEM MOTIVATED. SO THANK ALL OF YOU ALL FOR PARTICIPATING AND HELPING WITH THAT EVENT. NEXT UP WE HAVE RED, WHITE AND BOOM! AS YOU PROBABLY HAVE HEARD, WE ARE MOVING THE FIREWORKS SHOW TO TOWN LAKE. I KNOW ONE OF THE CONCERNS THAT I'VE HEARD IS PARKING LIMITED PARKING, BUT WE'RE GOING TO ACTUALLY HAVE MORE PARKING THAN WHAT WE HAD AT GABE. PART OF THE REASON FOR THAT MOVE WAS THE FOURPLEX AND THE CONSTRUCTION. I'M NOT SURE WHEN THAT WAS GOING TO START, SO WE HAD TO PLAN WELL IN ADVANCE. SO WE'RE LOOKING AT CONTINUING THIS EVENT AT TOWN LAKE. SO WE WILL BE RELEASING THAT PARKING MAP IN THE NEXT COUPLE OF DAYS WITH SHUTTLES FROM THREE DIFFERENT LOCATIONS. SO I'M MORE THAN HAPPY TO SHARE THAT WITH YOU. SOME OF THE PROJECT UPDATES. SOCCER COMPLEX TWO IS UNDER CONSTRUCTION, SO THAT'S EXCITING NEWS TO SEE THE DIRT MOVING ON THAT. THE PRACTICE FIELD AT GABE NESBITT, WE ARE FINALIZING ALL THE SIGNATURES NEEDED FOR THE CONTRACT, AND THAT WILL BEGIN SOMETIME IN THE

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EARLY FALL. SO THAT WILL BE AN EXCITING PROJECT IN A MUCH NEEDED. THE LIGHT WALK AT TOWN LAKE IS NEAR COMPLETION. THEY HAVE BEEN DELAYED FOR FOUR WEEKS DUE TO THE WEATHER, BUT WE'VE BEEN ABLE TO MAKE IT UP IN THE LAST WEEK JUST TRYING TO WORK FAST AND FURIOUS. IT WON'T BE READY FOR 4TH OF JULY, BUT WE WILL BE CLOSE TO PROBABLY MID-JULY, SO MORE UPDATES ON THAT WHEN WE ARE ABLE TO MOVE FORWARD. WE ARE WAITING ON THE BUILDING. SINCE WE'VE ALREADY ORDERED THE PREFAB BUILDING, SO WE ARE WAITING FOR THE ARCHITECT SO WE CAN PUT THEM IN THE CONSTRUCTION PLAN. SO WE WILL BE MOVING FORWARD ON CONSTRUCTION WITH THAT SOMETIME AND HOPEFULLY EARLY FALL. LAST BUT NOT LEAST, I ACTUALLY TWO MORE ITEMS STAFFING. WE HAVE TWO NEW STAFF MEMBERS THAT WILL BE JOINING ON MONDAY. WE HAVE RILEY, WHO WAS A PART OF THE PARKS AND REC TEAM WHO WILL BE MOVING OVER TO PARKS DEVELOPMENT. SO EXCITED TO HAVE HIM. AND THEN WE ARE BRINGING ON A NEW MEMBER, MALLORY, WHO WILL BE BEGINNING MONDAY AS WELL. SHE'LL BRING A GREAT ENERGY AND MINDSET TO THAT. WE ARE GOING TO HAVE TO REVISIT APPLICATIONS FOR THE THIRD, BUT WE HAVE A GREAT POOL, SO WE FEEL LIKE WE'LL BE ABLE TO MOVE FORWARD WITH THAT SOON. OKAY, LAST BUT NOT LEAST, GOD. UPDATE. SO THEY'VE BEEN HAVING SO MUCH FUN. THEY'RE EXTENDING THEIR STAY THROUGH PROBABLY NEXT WEEK. WE ARE. THIS MORNING THEY WERE HERDED ACROSS AND UNDER VIRGINIA. SO THEY ARE MOVING SOUTH. THEY WILL BE MIGRATING OR HERDING TO OUR RUSH OFF. THEY SHOULD END THEIR VISIT HERE NEXT TUESDAY. SO IF YOU WANT TO GO SEE THEM, THIS IS YOUR TIME TO GO DO THAT. AND WITH THAT I'LL STAND FOR ANY QUESTIONS. I'LL JUST MAKE A COMMENT. KUDOS TO YOU AND YOUR TEAM FOR A GREAT JUNETEENTH EVENT. ANY ADDITIONAL ERWIN PARK? WHEN IS IT GOING TO BE CLOSED DOWN SO I CAN WE'LL MAKE SURE ONCE WE HAVE THE CONSTRUCTION TEAM ON BOARD, WE WILL HAVE A PRE-CON TO FIGURE OUT WHAT THAT PLAN IS. OUR GOAL IS TO DO AS LIMITED FULL CLOSURES AS WE CAN, KNOWING THAT THAT'S SUCH AN IMPORTANT PARK TO MANY. THERE ARE PROBABLY A COUPLE OF PIECES WHEN WE ADD THE WATER LINES AND THE POWER AND SEWAGE AND ALL THAT, WE MIGHT HAVE TO DO FULL CLOSURE, BUT IN THE ROADS, OF COURSE. BUT WE'RE GOING TO TRY TO LIMIT FULL CLOSURE AS MUCH AS POSSIBLE. GOOD. THANK YOU. ANY ADDITIONAL QUESTIONS? THANK YOU. THANK YOU.

[President’s Report]

NEXT ITEM 25 DASH 2912 PRESIDENT'S REPORT. THANK YOU, MADAM CHAIR. MEMBERS OF THE BOARD. JUST AS A FOLLOW UP TO THE INFORMATION THAT AMY SHARED, THERE IS A REPORT ATTACHED TO THE AGENDA THAT SHOWS THE STATUS OF THE VARIOUS PROJECTS UNDERWAY THAT ARE FUNDED BY CDC AND INCLUDED IN THE PACKET THAT AMY PROVIDED THEIR PROGRESS PHOTOS AT MCKINNEY GREENE'S PARK. SO BE SURE AND TAKE A LOOK AT THOSE. AND THEN AMY MENTIONED THE TWO FOLKS WHO ARE COMING IN AS PARK CONSTRUCTION PLANNERS, AND I COULDN'T RECALL IF LAST MONTH WE MENTIONED THEY'RE ALSO TWO OTHER FOLKS THAT HAVE BEEN PROMOTED DAKOTA CRYER TO PARKS CONSTRUCTION PROJECT COORDINATOR, AND APRIL BUTLER TO THE SAME POSITION. SO I'M STAFFED UP A LOT, I THINK, TO HELP OVERSEE PROJECTS AND MOVE ALL ALL THE MANY PROJECTS THAT THEY HAVE UNDERWAY FORWARD. SO JUST WANTED TO DRAW YOUR ATTENTION TO THAT. MONDAY THE 30TH IS THE LAST DAY FOR US TO ACCEPT APPLICATIONS FOR THE FINAL CYCLE OF PROJECT GRANTS FOR THIS FISCAL YEAR. NEXT CYCLE WILL OPEN DECEMBER 1ST. AND THEN THE ONLY OTHER THING I WOULD ASK THE BOARD TO DO IS BE SURE AND TAKE A LOOK AT THE REPORTS THAT ARE ATTACHED TO THE AGENDA. THERE ARE SEVERAL FINAL REPORTS FROM GROUPS THAT RECEIVED PROMOTIONAL GRANTS OVER THE PAST YEAR, AND I THINK THERE'S GREAT INFORMATION OVERALL ON THE IMPACT OF GRANTS AND PROMOTING AND ENCOURAGING ATTENDANCE AT THOSE AT THOSE EVENTS, AND SHOWCASING MCKINNEY FOR BOTH TOURISM AND BUSINESS DEVELOPMENT PURPOSES. AND WITH THAT, I'M HAPPY TO ADDRESS ANY QUESTIONS. ANYONE HAVE ANY QUESTIONS? THANK

[Consider/Discuss/Act on an Extension to the Term of the Loan Agreement for Project 4B24-03, Awarded to the City of McKinney, Engineering Department for Chestnut Elevated Storage Tank Improvements, to June 30, 2026.]

YOU, THANK YOU. WE WILL NOW GO TO REGULAR AGENDA ITEM ITEM 25 DASH 2913. CONSIDER, DISCUSS, ACT ON AN EXTENSION TO THE TERM OF THE LOAN AGREEMENT FOR PROJECT FOR B2403 AWARDED TO THE

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CITY OF MCKINNEY ENGINEERING DEPARTMENT FOR CHESTNUT ELEVATED STORAGE TANK IMPROVEMENTS JUNE 30TH, 2026. GOOD MORNING BLAKE SALES ENGINEERING CIP MANAGER SO BRIEF HISTORY ON THE CHESTNUT ELEVATED STORAGE TANK IMPROVEMENTS PROJECT. CDC PROVIDED THE $500,000 GRANT FOR LIGHTING IMPROVEMENTS FOR THE PROJECT THAT HAD AN ORIGINAL AGREEMENT END DATE OF JUNE 30TH THIS YEAR. WE HAD FIRST BID THE PROJECT BACK IN JULY OF 2024. NO CONTRACTORS BID ON THE PROJECT.

WE IMMEDIATELY WENT OUT FOR ANOTHER BID IN SEPTEMBER. WE RECEIVED ONE BID LAST YEAR THAT WAS SIGNIFICANTLY OVERBUDGET AND WE RECOMMENDED THE COUNCIL DID NOT AWARD THAT CONTRACT THIS YEAR. IN REACHING OUT TO THE CONTRACTOR AND OTHER CONTRACTORS ON WHY THEY DIDN'T BID ON THE PROJECT AT THE TIME. THERE'S A VERY LIMITED POOL OF CONTRACTORS THAT DO THIS TYPE OF WORK. AND THIS THIS SITE IN PARTICULAR IS ADVANTAGEOUS TO HAVE THIS WORK DONE IN THE SUMMER MONTHS. SO WE REEVALUATED WE BID THE PROJECT IN MAY OF THIS YEAR, AND COUNCIL AWARDED THE CONSTRUCTION CONTRACT TO BLASKO ON JUNE 3RD. THEY INTEND TO START WORK IN AUGUST THIS YEAR WITH AN EIGHT MONTH CONSTRUCTION DURATION. AND SO WE'RE HERE TO ASK FOR THE EXTENSION OF THE GRANT AGREEMENT TO JUNE 30TH OF 2026. IS THERE ANY DISCUSSION ON THIS ITEM? IS THERE? I HAVE A QUESTION. IS THERE AN EXPECTATION OR INTENT THAT THERE'S GOING TO BE A REQUEST IN THE FUTURE TO INCREASE THIS GRANT AMOUNT, OR IS IT GOING TO STAY AT 500,000? IT'LL STAY AT 500,000. COUNCIL DID APPROVE A BUDGET AMENDMENT, ALONG WITH THE TOUR'S BOARD, TO FIND THE ADDITIONAL FUNDING NEEDED FOR THE PROJECT. GOOD. THANK YOU. DID YOU HAVE TO FIGURE OUT THE ANTENNAS THAT ARE UP THERE? ARE THEY GOING TO GO BACK UP THERE ONCE IT'S RENOVATED OR THEY CAN MOVE SOMEWHERE ELSE? SO CURRENTLY THERE'S ONE CELLULAR PROVIDER THAT HAS ACTIVE ANTENNAS UP THERE. A LARGE MAJORITY OF WHAT IS UP THERE WILL BE REMOVED. T-MOBILE IS THE ONE CELLULAR PROVIDER THAT HAS ANTENNAS UP THERE, SO THERE WILL BE SOME I BELIEVE IN THREE LOCATIONS THERE. THERE'S GOING TO BE AN ANTENNA UP THERE, BUT IT'S REALLY MINOR COMPARED TO WHAT YOU CURRENTLY SEE OUT THERE. OKAY. GOOD. THANK YOU. OKAY. WE ARE TAKING ACTION. CAN I GET A ENTERTAIN A MOTION TO APPROVE THE REQUEST FOR THE TERM EXTENSION? I MAKE A MOTION TO APPROVE THE REQUEST FOR THE TERM EXTENSION MOTION MADE BY DEBORAH. I'LL SECOND THE MOTION SECOND BY AJ. HAVE MADE THE MOTION. DEBORAH. DEBORAH MADE THE MOTION. AJ MADE THE SECOND.

[Conduct a Public Hearing and Consider/Discuss/Act on Amended Project #17-04, Submitted by Craig Ranch Luxury Hotel SPE Owner LP, for an MCDC Loan in the Amount of Ten Million Two Hundred Fifty Thousand and NO/100 Dollars ($10,250,000.00) and an MCDC Grant in the Amount of Twenty-Five Million and NO/100 Dollars ($25,000,000.00) for Partial Funding for the Construction of a JW Marriott Resort Hotel; The Amount Requested Represents 10.8% of the Total Estimated Project Cost of Three Hundred Twenty-Five Million and NO/100 Dollars ($325,000,000.00).]

MOTION PASSES. NEXT ITEM 25 DASH 2914. CONDUCT A PUBLIC HEARING AND CONSIDER DISCUSS ACT ON AN AMENDED PROJECT 1704 SUBMITTED BY CRAIG RANCH LUXURY HOTEL SP OWNER, LP FOR MCDC LOAN IN THE AMOUNT OF $10,250,000 IN ME MCDC GRANT IN THE AMOUNT OF $25 MILLION FOR PARTIAL FUNDING FOR THE CONSTRUCTION OF A J.W. MARRIOTT RESORT HOTEL. THE AMOUNT REQUESTED REPRESENTS 10.8% OF THE TOTAL ESTIMATED PROJECT COST OF 300 OF $325 MILLION, AND WE WILL, RICHARD, THANK YOU. AND RICHARD AND MR. CRAIG WILL BE PRESENTING. OKAY? SURE. GOOD MORNING, MADAM CHAIR.

MADAM PRESIDENT, MEMBERS OF THE BOARD. MY NAME IS RICHARD STOCKTON. I'M A SENIOR MANAGING DIRECTOR FROM ASHFORD, INC. WE'RE A REAL ESTATE SERVICES COMPANY THAT SPECIALIZES IN HOTELS, IN PARTICULAR LUXURY HOTELS. AND SO I'M VERY EXCITED TO BE HERE THIS MORNING TO TALK ABOUT THE J.W. MARRIOTT LUXURY RESORT THAT WE ARE PLANNING FOR MCKINNEY. IT'D BE A GREAT ADDITION TO THE CITY. AND SO I'LL GO THROUGH A NUMBER OF THE SLIDES. YOU SHOULD HAVE A HARD COPY IN FRONT OF YOU. SOME OF THE NUMBERS ARE SMALL, AND YOU CAN HAVE A BETTER LOOK AT THE DETAIL THERE. SO TODAY WE'RE HERE TO REQUEST APPROVAL OF A $25 MILLION GRANT AND A $10.25 MILLION LOAN IN ORDER TO CONSTRUCT THE PROJECT. THE SPONSORS OF THE PROJECT, AS I MENTIONED, ARE MYSELVES OURSELVES, ASHFORD, INC. WE'RE A VERY LARGE REAL ESTATE SERVICES COMPANY, ALONG WITH CRAIG INTERNATIONAL, WHO IS REPRESENTED BY DAVID CRAIG HERE

[00:30:02]

TODAY, AND HORIZON CAPITAL, WHO IS FOUNDED BY A GUY NAMED DAVE JOHNSON, WHO RAN THE LARGEST THIRD PARTY HOTEL MANAGEMENT COMPANY CALLED AIMBRIDGE. THE PROJECT COST IS, AS MENTIONED, WAS $325 MILLION. IT SITS ON LAND THAT IS EIGHT ACRES JUST OUT THE FRONT DOOR OF CRAIG RANCH GOLF CLUB, AND THE PLAN IS TO CONSTRUCT 290 HOTEL UNITS AND 48 CONDOS THAT SIT ON TOP OF THAT, THAT WILL BE SOLD TO, HOPEFULLY, LOCAL AREA RESIDENTS. ONE OF THE IMPORTANT FEATURES OF THE PROJECT IS THAT IT HAS OVER 50,000FT■!S OF MEETING AND CONVENTION SPACE, SO WE'LL BE ABLE TO ATTRACT MORE CONFERENCES AND CONVENTIONS TO MCKINNEY. IN ADDITION TO OVER 600 PARKING SPACES. THE IDEA IS THAT WE WILL HAVE IT MANAGED BY AN AFFILIATE OF ASHFORD, INC. CALLED REMINGTON HOSPITALITY AND THEN FRANCHISED WITH MARRIOTT INTERNATIONAL UNDER THE J.W.

MARRIOTT LUXURY HOTEL BRAND. THE PROJECT REALLY ONLY HAPPENS IF WE'RE ABLE TO PARTNER WITH THE CITY AND GET AN IMPORTANT PUBLIC INCENTIVES PACKAGE, AND WE OUTLINED THE DETAILS OF THAT HERE, MICK WOULD HOPEFULLY PROVIDE A $25 MILLION GRANT AND A $10.25 MILLION LOAN, BUT WE ALSO HAVE SUPPORT FROM MEDC IN THE FORM OF A $2 MILLION INFRASTRUCTURE GRANT AND A 380 AGREEMENT WITH THE CITY OF MCKINNEY THAT REPRESENTS $18 MILLION OF TAX REBATES OVER 12 YEARS. IN ADDITION TO THAT, WE ARE APPLYING TO THE STATE FOR APPROXIMATELY $30 MILLION OF TAX REBATES FROM THE STATE OVER A TEN YEAR PERIOD. IN ADDITION TO THAT, WE'RE ACTUALLY HAVING MARRIOTT CONTRIBUTE TO THE PROJECT IN THE FORM OF KEY MONEY. AND THEN ASHFORD, IN ADDITION TO ITS EQUITY OWNERSHIP, WILL ALSO CONTRIBUTE KEY MONEY TO THE PROJECT. SO WITH THIS PACKAGE OF INCENTIVES, WE BELIEVE THAT THE PROJECT WILL BE SUCCESSFUL AND WE WILL BE ABLE TO DELIVER IT BY THE END OF 2029. THIS IS A RENDERING OF THE HOTEL. IT'S A BEAUTIFUL ADDITION TO THE MCKINNEY SKYLINE, I MIGHT SAY. SO WE SPENT A FAIR AMOUNT OF TIME AND EFFORT TO CONCEPTUALIZE THIS AND BELIEVE THAT IT WILL BE VERY ATTRACTIVE TO ATTRACT HOTEL GUESTS, ADDITIONAL BUSINESS TO THE AREA, ETC. THIS IS AN OVERHEAD VIEW OF THE SITE PLAN. I'M JUST GOING TO POINT OUT A COUPLE OF THINGS. FIRST, YOU SEE THE TRIANGULAR SITE SITS DIRECTLY ACROSS FROM CRAIG RANCH, THE GOLF CLUB. SO GREAT ACCESSIBILITY. THERE'S AN AGREEMENT FOR HOTEL GUESTS TO UTILIZE THE GOLF COURSE. THIS ALSO SHOWS A STANDALONE SPECIALTY RESTAURANT OF OVER 6000FT■!S. THAT AREA RESIDENTS WILL BE ABLE TO USE, IN ADDITION TO A SUBSTANTIAL WATER PARK WITH A LAZY RIVER THAT WILL BE OPEN TO HOTEL GUESTS, OWNERS OF THE CONDOMINIUMS, BUT ALSO LOCAL AREA RESIDENTS ON THE DAY PASS BASIS. HERE WE HAVE AN ELEVATION STACKING PLAN OF THE PROPERTY.

YOU CAN SEE SOME OF THE GENERAL FUNCTION AREAS ON THE BOTTOM TWO FLOORS. ON TOP OF THAT, WE HAVE EIGHT FLOORS OF HOTEL ROOMS, AND ON TOP OF THAT WE HAVE ANOTHER SEVEN FLOORS OF THE CONDOMINIUM RESIDENCES. JUST A LITTLE BIT MORE ON ASHFORD, INC. AS I MENTIONED, WE'RE REAL ESTATE SERVICES COMPANY SPECIALIZING IN THE HOTEL INDUSTRY. WE HAVE OVER $7 BILLION OF ASSETS UNDER MANAGEMENT IN THE FORM OF TWO PUBLICLY LISTED REITS. PRIMARILY, ONE IS CALLED BRAEMAR HOTELS, ONE IS CALLED ASHFORD HOSPITALITY TRUST. AND THEN WE HAVE A NUMBER OF SERVICES COMPANIES THAT PROVIDE SERVICES TO THOSE PUBLICLY LISTED REITS, IN ADDITION TO THIRD PARTY CLIENTS AND IMPORTANTLY, IN-HOUSE. WE HAVE A DEVELOPMENT AND CONSTRUCTION MANAGEMENT COMPANY CALLED PREMIER THAT ALSO IS HOME TO ABOUT 30 ARCHITECTS. AND IN ADDITION TO PROJECT MANAGERS, PROCUREMENT SPECIALISTS AND INTERIOR DESIGN PEOPLE, WE BELIEVE THAT WE HAVE THE FULL SUITE OF CAPABILITY TO DELIVER THE PROJECT PRIMARILY IN-HOUSE. THESE ARE THE PLATFORMS THAT I MENTIONED THAT ASHFORD INC ALSO MANAGES. BRAEMAR HOTELS HAS 15 LUXURY HOTELS ACROSS THE US. WE HAVE MANY OF THOSE HOTELS THAT ARE MANAGED BY MARRIOTT, INCLUDING FOR RITZ-CARLTON, FOR INSTANCE, WE HAVE RITZ CARLTON AND SAINT THOMAS RITZ-CARLTON IN SARASOTA, RITZ CARLTON AND LAKE TAHOE, AND RITZ-CARLTON RESERVE AND DORADO BEACH. SO VERY USED TO AND EXPERIENCED IN WORKING WITH MARRIOTT ON THE LUXURY HOTEL PRODUCT. AND WE BELIEVE WE MAKE

[00:35:01]

A GREAT OWNER OF SOMETHING LIKE THIS. A LITTLE BIT MORE ON OUR CO-SPONSORS. CRAIG INTERNATIONAL. DAVID CRAIG, HOPEFULLY MANY OF YOU ALREADY KNOW RESPONSIBLE FOR A SUBSTANTIAL AMOUNT OF DEVELOPMENT IN THE NORTH TEXAS MARKET, INCLUDING MCKINNEY CORPORATE CENTER DISTRICT 121, HUB 121, AS WELL AS HIS LATEST PROJECT, THE 3100 ACRE MASTER PLANNED COMMUNITY AT PRESTON HARBOR AND LAKE TEXOMA. SO VERY, VERY PLEASED TO BE ABLE TO PARTNER WITH DAVID AND HIS TEAM AND HORIZON CAPITAL PARTNERS, FOUNDED BY DAVID JOHNSON, WHO HAS SAID FORMERLY WAS PRESIDENT OF WYNDHAM BUT THEN WENT ON TO FOUND THE LARGEST THIRD PARTY HOTEL MANAGEMENT COMPANY IN THE COUNTRY, WHICH IS AIMBRIDGE HOSPITALITY. SO THERE ARE MANY BENEFITS TO THE CITY OF MCKINNEY FOR DOING THIS PROJECT, AND THEY COME IN THE FORM OF FINANCIAL BENEFITS. AND THEN I'D SAY OTHER KIND OF QUALITATIVE BENEFITS. ON THE FINANCIAL SIDE, OBVIOUSLY THERE'S INCREASED TAX REVENUES AND THE FORM OF 380 AGREEMENT THAT WE HAVE ALREADY AGREED WOULD CONTRIBUTE ABOUT $650,000 IN $2,025 OVER A TEN YEAR PERIOD. AND THEN AFTER THAT PERIOD, THE DEVELOPER STOPS SHARING IN THOSE REBATES, AND THE PROJECT IS EXPECTED TO DELIVER OVER $2.5 MILLION A YEAR TO THE CITY OF MCKINNEY IN THE FORM OF ADDITIONAL TAX REVENUE.

IN ADDITION TO THAT, THE CHAPTER THREE AGREEMENT CONTEMPLATES A 5050 SPLIT OF ANY STATE AND STATE TAX INCENTIVES THAT WE RECEIVE OVER $31 MILLION. SO THERE'S AN ADDITIONAL UPSIDE THERE. TO THE EXTENT THE PROJECT IS VERY SUCCESSFUL, WHICH WE EXPECT IT TO BE, BUT THERE ARE OTHER ADDITIONAL BENEFITS AS WELL THAT GO BEYOND THE PURELY FINANCIAL BENEFITS. THE LAZY RIVER WATER PARK WILL BE AVAILABLE TO AREA RESIDENTS, SO THAT'S A GREAT AMENITY FOR THE CITY'S CITIZENS, AS WELL AS A CONFERENCE FACILITY THAT WILL BRING MORE COMMERCE TO THE AREA.

AND SO WE'LL BE ABLE TO HOST BIGGER CONFERENCES AND CONVENTIONS. AND THEN THEY HAVE ALL THE ANCILLARY REVENUE GENERATED FROM RETAIL ESTABLISHMENTS IN THE AREA, FOR INSTANCE. BUT ALSO, THIS WILL BE THE ONLY LUXURY HOTEL IN NORTH TEXAS AREA. SO THERE ARE OBVIOUSLY SOME OTHER NICER HOTELS PGA, OMNI, FRISCO OF COURSE, RENAISSANCE IN FRISCO, BUT THOSE ARE TECHNICALLY NOT LUXURY HOTELS OR UPPER UPSCALE HOTELS. SO THIS WILL REALLY SET MCKINNEY APART FROM SOME OF THE OTHER LOCAL CITIES IN NORTH TEXAS. IT ALSO GIVES THE OPPORTUNITY TO CONTINUE TO WORK WITH BYRON NELSON. RIGHT, THE BYRON NELSON TOURNAMENT HAS BEEN VERY BENEFICIAL TO THE COMMUNITY, AND HAVING THIS HOTEL WILL CONTINUE TO ATTRACT NOT ONLY THAT GOLF TOURNAMENT AND FUTURE YEARS, BUT OTHER POTENTIAL TOURNAMENTS. THIS IS SOMETHING THAT THE GOLFERS THEMSELVES WOULD BE, I THINK, VERY HAPPY WITH HAVING THE ABILITY TO HAVE THE ACCOMMODATIONS SO CLOSE TO THE TOURNAMENT. AND THEN LASTLY, HOTEL AND LODGING IS VERY COMPLIMENTARY TO MANY OF THE OTHER VENUES THAT ARE BEING DEVELOPED IN MCKINNEY, INCLUDING THE MCKINNEY NATIONAL AIRPORT EXPANSION, THE CANNON BEACH SURF PARK, THE VENUE, SUNSET AMPHITHEATER THAT WE JUST HEARD ABOUT, MCKINNEY CORPORATE CENTER. THESE ARE ALL THINGS THAT ARE IMPORTANT TO ECONOMIC DEVELOPMENT FOR THE AREA, BUT ALSO REQUIRE ADDITIONAL LODGING UNITS. AND WE BELIEVE THE J.W. MARRIOTT WILL BRING THAT. IN TERMS OF THE LOAN THAT'S BEEN MENTIONED, $10.25 MILLION, IT'S CONTEMPLATED THAT THAT WOULD CARRY AN INTEREST RATE. THAT IS THE EFFECTIVE FEDERAL FUNDS RATE, WHICH IS CURRENTLY AT 4.3%. IT WOULD BE DELIVERED AT CONSTRUCTION COMMENCEMENT, WHEREAS THE 25 MILLION GRANT WOULD BE DELIVERED AT CERTIFICATE OF OCCUPANCY, AND THEN THAT LOAN WOULD BE REPAID IF THE HOTEL IS SOLD OR AFTER THE FIRST REFINANCING OF THE CONSTRUCTION LOAN. SO THAT'S THE IDEA FOR REPAYMENT, WHICH WE EXPECT TO BE BEFORE THE FULL EIGHT YEAR TERM. OTHERWISE, THE CONDITIONS TO FUNDING THE LOAN ARE THAT THERE'S A REQUIRED COMMENCEMENT DATE OF TO COMMENCE CONSTRUCTION OF DECEMBER 31ST, 2026. THAT'S THE TIME THAT THE LOAN WOULD BE FUNDED, AND THEN THE PROJECT IS REQUIRED TO BE COMPLETED BY APRIL 30TH, 2029, WITH ONE OPTION TO EXTEND. AND THAT'S THAT JUST MIRRORS THE 380 AGREEMENT. SO I MENTIONED SOME OF THESE MILESTONES IN ADDITION TO CONSTRUCTION COMMENCEMENT, CONSTRUCTION COMPLETION. WE'VE AGREED THAT WE NEEDED TO HAVE IN

[00:40:05]

PLACE CONDITIONAL LETTERS OF FINANCING BY THE END OF THIS YEAR FOR BOTH THE DEBT AND THE EQUITY. WE'RE IN THE MARKET RIGHT NOW TALKING TO POTENTIAL LENDERS AS WELL AS OTHER EQUITY PARTNERS. AND SO WE EXPECT TO BE ABLE TO ACHIEVE THAT TIMING. YOU CAN SEE HOW THE PROJECT LAYS OUT ESSENTIALLY A THREE YEAR DEVELOPMENT TIMELINE IN ORDER TO GET TO THAT OPENING DATE OF APRIL 30TH, 2029. AND THEN FINALLY, I JUST WANTED TO LAY OUT SOME OF THE FINANCIALS AND THE TIMING OF THE FINANCIALS. THERE'S A LOT TO DIGEST ON THIS PAGE. I WILL JUST POINT YOU TO THE IMPORTANT POINTS, WHICH IS WHERE THE $10.25 MILLION LOAN SITS IN THE CAPITAL STRUCTURE.

YOU CAN SEE IN TERMS OF THE SOURCES OF CAPITAL FOR THE PROJECT, WE ANTICIPATE HAVING A $210 MILLION SENIOR CONSTRUCTION LOAN, AND THEN A SUBORDINATE CITY LOAN SITS BEHIND THAT, AND THAT'S IN RELATION TO A $325 MILLION TOTAL PROJECT COST. AND THEN YOU CAN SEE THE FUNDING OF THAT LOAN ACTUALLY COMES IN AT THE END OF 2026, WHEN WE'RE STARTING COMPLETION OR STARTING STARTING CONSTRUCTION. AND WE SHOW IT HERE AS A 2027 ITEM, BECAUSE IT'S COMING IN AT THE VERY START OF THAT YEAR AND THEN EXPECTING TO BE REPAID BY DECEMBER OF 2033. SO THAT IS THE PREPARED PRESENTATION THAT I HAVE. DAVID, WOULD YOU LIKE TO COME UP AND GIVE SOME COMMENTS? MADAM CHAIR AND DISTINGUISHED BOARD MEMBERS, GOOD TO SEE YOU THIS MORNING. THERE'S ONLY ONE OUTSTANDING ISSUE AS IT RELATES TO THE GRANT. EVERYTHING HAS BEEN AGREED TO. THE ONLY OUTSTANDING ISSUE IS THE REPAYMENT EVENT. AND I WOULD LIKE TO SAY THE LENGTH OF THE MCDC LOAN IS STATED IN THE TERM SHEET IS EIGHT YEARS. BEGINNING IN THE OPENING OF THE HOTEL, THE KEY MONEY CITY GRANTS, CONDO SALES, PROCEEDS AND HOTEL OPERATING INCOME RESULT IN A POSITIVE NET NET CASH FLOW. ONCE THE HOTEL STARTS OPERATIONS, WHICH WILL RESULT IN DISTRIBUTING TO EQUITY INVESTORS. THERE IS NO MENTION IN THE LOAN BEING REPAID. DAY ONE OF WHEN THAT EIGHT YEAR TERM STARTS. THERE WAS NO MENTION OF THE LOAN BEING ONLY VALID DURING THE CONSTRUCTION PERIOD AND NEEDING TO BE REPAID IMMEDIATELY WHEN THE GRANT IS RECEIVED. IF THAT WERE THE INTENTION, IT WOULD HAVE BEEN DRAFTED THAT WAY THAT WOULD HAVE BEEN REPAID FROM THE GRANT PROCEEDS, AND THAT WASN'T THE INTENT REQUIRING A REPAYMENT. ONCE THE HOTEL BEGINS OPERATION GOES AGAINST THE SPIRIT OF THE LOAN. THE CONCLUSION IS A DISTRIBUTION TO EQUITY HOLDERS SHOULD NOT BE REQUIRED ON A LOAN PAYBACK. THAT WAS THE DRAFTING ERROR, IN OUR OPINION, IN THE TERM SHEET AND NOT IN THE ORIGINAL SPIRIT OF THE LOAN. THE INTENTION OF THE DEAL AND WHAT IS CORROBORATED BY THE FINANCIAL MODEL REVIEWED BY THE CITY AND ITS CONSULTANTS, IS THAT THE MCDC LOAN IS REPAID UPON A SALE OF THE HOTEL, OR UPON THE SECOND REFINANCING OF THE SENIOR CONSTRUCTION LOAN. AND KEEP IN MIND, THIS IS A $325 MILLION PROJECT. IT'S A $25 MILLION GRANT AND A $10,000,250 MILLION LOAN. SO THE REALITY IS, FROM THE CITY SIDE, BOTH THE CDC AND EDC, IT'S $27 MILLION GRANT ON A $325 MILLION PROJECT. SO WE WORKED LONG AND HARD TO GET HERE. AND THAT'S THE ONLY OUTSTANDING ISSUE. THANK YOU. THANK YOU. THIS IS A PUBLIC HEARING. IS THERE ANYONE ELSE HERE TO SPEAK TO THIS PUBLIC AGENDA ITEM? MADAM CHAIR AND DISTINGUISHED BOARD MEMBERS DAVID CRAIG, 6850 TPC DRIVE, SUITE 104, MCKINNEY, TEXAS. JUST WANTED TO GIVE YOU A LITTLE HISTORY. I'M NOT GOING TO BORE YOU WITH TOO MUCH OF IT, BUT IN EARLY 2001, WHEN I STARTED CRAIG RANCH, IT WAS ALWAYS ENVISIONED THAT A LUXURY HOTEL WOULD BE ON THIS SITE. AS A MATTER OF FACT, I SOLD IT TO THE GOLDEN TULIP GROUP, WHICH IS A EUROPEAN GROUP THAT WAS GOING TO SPEND $100 MILLION IN 2006, AND I HAD A PROVISION THAT I COULD BUY IT BACK IF THEY DIDN'T START WITHIN A DATE, CERTAIN, AND THEY DIDN'T MEET THAT TIME FRAME BECAUSE OF

[00:45:02]

THE GREAT RECESSION. SO WHAT DID I DO? I BOUGHT IT BACK TO PROTECT THE INTEGRITY OF THE PROPERTY. WE THEN AGAIN SOLD IT TO A GROUP THAT WAS GOING TO DO AN AUTOGRAPH COLLECTION HOTEL AND SPEND $150 MILLION. AND IN 2018, COVID HIT. AND SO WHAT DID WE DO? WE BOUGHT IT BACK TO PROTECT THE INTEGRITY OF THE SITE. FINALLY, I THOUGHT, WELL, THE ONLY WAY I'M GOING TO GET THIS DONE IS IF I GET INVOLVED MYSELF, WHICH MEANS TAKE THE RISK AND FIND THE BEST OF THE BEST. AND I BELIEVE THAT'S WHAT WE'VE DONE. THIS IS THAT WILL BE THE FIRST LUXURY HOTEL IN NORTH TEXAS. WE HAVE CONTINUED TO TAKE THE RISK AND WRITE THE CHECKS THAT HAVE CREATED MORE THAN 6 BILLION OF AD VALOREM VALUE IN CRAIG RANCH ALONE, AND WE'VE WEATHERED THE STORM IN THE GREAT RECESSION THROUGH COVID, NEVER HAVING DEAL FATIGUE. AND YOU GUYS KNOW ME PRETTY WELL. WE CONTINUE TO. WE WERE, I WAS TOLD IN 2000 THE PGA TOUR WOULD NEVER BE HERE. THAT DIDN'T STOP ME. I WENT AND GOT A PARTNERSHIP WITH THE PGA TOUR. I SAID SINCE WE OPENED THE CLUB IN 2004, THAT WE WOULD GET THE BYRON NELSON. I DIDN'T KNOW IT WOULD TAKE AS LONG AS IT DID, BUT WE'VE HOSTED THE BYRON NELSON NOW FOR FIVE YEARS. ALL OF THIS WOULD NOT BE POSSIBLE WITHOUT CITY COUNCIL AND WITHOUT THIS BOARD AND THE EDC'S PARTICIPATION. THESE SUCCESSES WE'VE HAD HAS BECOME, HAVE, HAVE COME ABOUT BECAUSE OF THE CITY AND BECAUSE OF YOUR BOARD AND THE EDC BOARD AND CITY COUNCIL IN OUR PRIVATE PUBLIC PARTNERSHIPS, WHICH WE'VE HAD MANY AND I DON'T KNOW OF, ONE THAT HAS NOT BEEN SUCCESSFUL AS THIS WON'T BE. AND I CAN CONTINUE WITH VETERANS MEMORIAL WITH THE SOCCER FIELDS, AND I CAN GO ON AND ON. WE'VE BEEN SUCCESSFUL TOGETHER. 2006 WHEN WE FIRST TOOK ON THIS ENDEAVOR WITH THE GOLDEN TULIP, IT WAS TOO EARLY AND QUITE CANDIDLY, WITH $100 MILLION PROJECT NOW BEING A $325 MILLION PROJECT, I'M GLAD AND BLESSED AND FORTUNATE THAT WE WEREN'T ABLE TO GET THE GOLDEN TULIP DONE. WE HAVE SECURED THE BEST PARTNERS AND STILL MUST SECURE EQUITY AND DEBT. BUT WE CAN'T DO THAT WITHOUT YOUR VOTE. WE ONLY HAVE ONE OUTSTANDING ITEM ON OUR RED LINE BACK TO MARK, WHICH IS THIS REPAYMENT EVENT. I WOULD RESPECTFULLY REQUEST THAT THIS BOARD ACCEPT THIS REQUESTED CHANGES SO WE CAN MOVE FORWARD WITH THE J.W. MARRIOTT RESORT, THE ONLY LUXURY RESORT IN NORTH TEXAS. WE JUST HAD A VOTE. CITY COUNCIL AND MCKINNEY SPOKE. LET'S DO THIS FOR THE CITY OF MCKINNEY. THANK YOU FOR YOUR TIME. THANK YOU, MR. CRAIG. AGAIN, THIS IS A PUBLIC HEARING. IS THERE ANYONE ELSE TO SPEAK TO THIS ITEM? BOARD DISCUSSION? IS THERE ANY DISCUSSION? YEAH. CAN I JUST ASK MARK HAUSER, CAN YOU COME UP AND SPEAK TO THE LOAN REPAYMENT ISSUE THAT MR. CRAIG IS TALKING ABOUT? JUST ORIENT US INTO WHAT WE WHAT WE NEED TO DO IF THERE'S ANYTHING AND WHERE WE'RE AT. JUST CAN YOU ORIENT US INTO WHAT THE TERMS ARE CURRENTLY IN TERMS OF THE LOAN REPAYMENT AS WELL AS THE GRANT? AND WHEN THAT STARTS AND WHERE WE'RE AT ON THESE DISCUSSIONS IS TALKING ABOUT. GOOD MORNING.

MARK HAUSER. CITY ATTORNEY HAS A LOT. ONE QUESTION. I WOULD LIKE TO TALK TO THE BOARD IN CLOSED SESSION FOR SURE. BUT THE ISSUE THAT IS OUTSTANDING IS REALLY ABOUT WHAT TRIGGERS A REPAYMENT EVENT. AND THE GRANT THAT IS BEING CONSIDERED IS NOT REALLY THE ISSUE. WE'VE DRAFTED AROUND THAT $25 MILLION GRANT. IF IT'S MADE AND BE DISTRIBUTED, IT'S THE SALES OF CONDOS. HOW THOSE FUNDS WOULD BE PAID TO REDUCE OR RETIRE THE LOAN. OKAY, OKAY. IT'S THE CONDO SALES BECAUSE YOUR $10 MILLION IS BEING FUNDED INTO THE WHOLE BUILDING, NOT JUST THE HOTEL. AND THERE ARE SALES THAT WILL BE HAPPENING OUT OF THE CONDOMINIUM UNITS ON THE UPPER FLOORS ITSELF. AND SO I'VE

[00:50:07]

TALKED TO MR. HEWLETT, THESE GUYS, THOSE THOSE ARE THE OUTSTANDING ISSUES AS TO WHETHER OR NOT THIS BOARD WANTS TO RECOVER THE LOAN PROCEEDS EARLIER THAN EIGHT YEARS. OKAY.

SO CURRENTLY THE LOAN WOULD BE FUNDED AT COMMENCEMENT OF CONSTRUCTION. YES, SIR. AND THE CURRENT DISCUSSION OR INTENT FOR WHEN THAT LOAN REPAYMENT WOULD BEGIN IS WHEN. WELL, THERE'S SEVERAL THINGS THAT WILL REQUIRE REPAYMENT. ONE IS SALE OF THE HOTEL OKAY, OKAY. WE'VE ALREADY DRAFTED AROUND THE ISSUE OF YOUR GRANT THAT COMES IN AT THE END OF THE CONSTRUCTION. SO THAT WOULD NOT THAT WOULD NOT BE REPAID TO YOU IN THE WOULD NOT PAY OFF YOUR LOAN, BUT IT COULD BE DISTRIBUTED TO THE EQUITY OWNERS. THE $25 MILLION GRANT COULD BE DISTRIBUTED TO THE EQUITY PARTNERS IN THE PROJECT, AND THERE IS NOT AN EXPECTATION THAT THOSE GRANT PROCEEDS WOULD PAY OFF THE LOAN. CORRECT. OKAY. AND SO THE ONLY OUTSTANDING ISSUE, AS I LAST DRAFTED TO MR. CRAIG'S GROUP IS THE ISSUE OF CONDOMINIUM SALES. AND WHETHER OR NOT THOSE CONDO SALES WOULD BE THE PROCEEDS FROM THEM WOULD BE REQUIRED TO PAY BACK THAT LOAN. CORRECT. AND IF THEY WERE NOT REQUIRED, WHICH I BELIEVE IS WHAT MR. CRAIG'S REQUEST IS, IS THAT THE CONDO SALES NOT BE REQUIRED TO PROCEEDS TO PAY OFF THE LOAN. WHEN WOULD THE LOAN THEN BE PAID BACK? BASICALLY ONLY IF THE HOTEL SELLS, ONLY IF THE HOTEL SELLS SO OR REFINANCE SECOND, OR THE END OF THE YEAR, OR THE YEAR AFTER EIGHT YEARS AT THE END OF THE TERM, YOU KNOW, EIGHT YEARS, OR IF THE HOTEL SELLS OR IF THEY HAVE A SECOND REFINANCE, NONE OF WHICH WE KNOW ARE GOING TO HAPPEN EXCEPT FOR THE EIGHT YEARS. OKAY. SO IF WE DON'T REQUIRE THE CONDO SALES TO PROCEEDS FROM THAT, TO PAY THE PAY OFF THAT LOAN, THEN IT WOULD BE DUE AT THE END OF EIGHT YEARS OF OCCUPANCY, OR AFTER EIGHT YEARS FROM THE COMMENCEMENT OF CONSTRUCTION, EIGHT YEARS AFTER EIGHT YEARS AFTER, EIGHT YEARS AFTER. CORRECT. AND WOULD AND INTEREST WOULD BE ACCRUING DURING THAT TIME. ANNUAL PAYMENTS, INTEREST ONLY, AND THEN A BALLOON PAYMENT OF THE PRINCIPAL AT THE END OF EIGHT YEARS. RIGHT. AND YOU WANT TO DISCUSS A RECOMMENDATION OR FURTHER CONVERSATION ABOUT THAT IN CLOSED SESSION? I'D LIKE TO. OKAY. I'M SORRY, CAN I CLARIFY? WHEN THE CLOCK STARTS ON THE EIGHT YEARS I THOUGHT I UNDERSTOOD IT TO START WHEN. SO WHEN CONSTRUCTION STARTS, THE LOAN IS ISSUED. IS IT EIGHT YEARS AFTER THAT OR IS IT EIGHT YEARS? IT'S EIGHT YEARS AFTER C.

BUT CO ISN'T PLANNED FOR ANOTHER THREE YEARS AFTER CONSTRUCTION STARTS. WELL 2026 VERSUS 2029 END OF 26. SO IT'S REALLY TWO YEARS. YEAH. BUT THEY THEY HAVE IT. THEY MEET THEIR STANDARDS AND THEY GET THE EXTENSION CORRECT. THEY HAVE AN ABILITY TO GET AN EXTENSION AS WELL SIR.

YEAH. ANOTHER YEAR AND A HALF. RIGHT. ANOTHER YEAR YEAR, YEAR 2020 YEARS. AND NOW WE'RE THREE YEARS. I JUST THINK TEN AND $10.2 MILLION IS A MINUSCULE AMOUNT OF MONEY TO BE FIGHTING OVER FOR A $325 MILLION PROJECT. THAT'S. I'M I'M NOT CONSIDERING FIGHTING. I'M JUST DRAFTED. AS THE TERM SHEET WAS WRITTEN. THAT'S. I'M SORRY. WHEN WE STARTED THIS UP, WHEN WE STARTED THIS DISCUSSION IN 22 WAS THE FIRST TIME THERE WERE CONDOMINIUMS INVOLVED. AND SO ALL OF A SUDDEN THEY WERE GOING TO BE CONDOMINIUM SALES INVOLVED. AS SOON AS THE CO WAS ISSUED FOR THE BUILDING. SO THE QUESTION WAS, IS IT FAIR FOR THIS BOARD TO HAVE SOME REPAYMENT WHEN THOSE CONDOMINIUM SALES OCCUR? THAT'S WHY THE TERM SHEET SAYS EQUITY DISTRIBUTIONS.

CAN YOU REPEAT THAT AGAIN MARK? IS IT FAIR IF THIS BOARD WHAT DID YOU SAY WHEN THE CONDOMINIUMS BECAME PART OF THE STRUCTURE, THE ISSUE CAME UP AS TO WHETHER IT WAS FAIR TO ALLOW PROCEEDS FROM CONDOMINIUM SALES TO FLOW TO THE OWNERS AND EQUITY WHILE YOUR LOAN WAS NOT BEING PAID, BECAUSE OUR UNDERSTANDING IS THAT THOSE CONDOMINIUM SALES WILL OCCUR IN THE FIRST 2 OR 3 YEARS, WHILE THE WHILE THE 2 OR 3 YEARS AFTER THE HOTEL IS COMPLETED. BECAUSE, OKAY, I

[00:55:03]

MEAN, THE SALES COULD ACTUALLY BE. YEAH, BUT IT'S NOT GOING TO CLOSE. YEAH. THAT'S NOT CLOSE.

YEAH, YEAH, YEAH. I JUST WANT TO CHECK ON ONE THING. WE TALKED ABOUT IT BEING AN EIGHT YEAR TERM AFTER CO THE PROJECTED CASH FLOWS LOOKS LIKE MAYBE 6 OR 7 YEARS BECAUSE THAT WOULD BE SALE DATE. IS THAT IS THERE ANY REASON PROJECTED SALE TO JUST. IS THAT THE ACTUAL PLAN YOU'RE THINKING AT THE END OF THIS YEAR NINE OR YOU KNOW THAT YEAR NINE TIMING IS FOR REALLY MODELING PURPOSES. MODELING PURPOSES. YEAH. OKAY. WE JUST WE TEND TO LIMIT IT TO A SEVEN YEAR ANALYSIS BECAUSE WE START TO LOOK TOO FAR OUT. IT'S JUST VERY DIFFICULT TO PREDICT WHAT THOSE NUMBERS WILL LOOK LIKE BECAUSE THAT SHOWS THE REPAYMENT AT THAT POINT. BECAUSE THERE'S A SALE IN REALITY, IT STILL COULD BE A COUPLE OF YEARS LONGER THAN WHAT'S PROJECTED ON THE SHEET.

THERE COULD BE A SALE LATER THAN THAT. THAT'S CORRECT. IN THE MEANTIME, WE ARE GETTING INTEREST PAYMENTS. THE 4.3 LOAN AMOUNT AT FAIR MARKET VALUE AT ALL. I BELIEVE, AT LEAST AT WHAT WE'RE GETTING INTEREST ON, ANY OTHER SAVINGS THAT WE HAVE. CORRECT. THAT WOULD BE RIGHT.

YEAH. IT'S A FEDERAL FUNDS RATE WHICH IS OVER 4% TODAY. YEAH. I MEAN, THE WAY THE WAY I THINK ABOUT THIS LOAN IS IF YOU LOOK ACROSS WHAT'S HAPPENING IN THE US TODAY WITH HOTEL DEVELOPMENT, CONSTRUCTION COSTS ARE AT A LEVEL WHERE IT'S NOT ECONOMIC TO DEVELOP HOTELS. AND THAT'S WHY WE'RE HERE TODAY TO ASK FOR A PUBLIC PARTNERSHIP TO HELP COVER SOME OF THE COST OF DOING THAT.

SO I LOOK AT THIS, THIS LOAN AS A WAY TO HELP FUND THE HOTEL, AND I THINK OF IT SEPARATELY THAN THE CONDOS. AND SO THAT'S WHERE WE NEED THE ASSISTANCE IS ON THE HOTEL. THAT'S WHY WE NEED THAT, THAT PIECE OF CAPITAL TO STAY IN PLACE. I HAVE ONE MORE QUESTION MARK. PERHAPS IF YOU COULD EXPLAIN THERE'S SOME SOME TERMS BEING USED IN HERE THAT MAYBE NOT EVERYBODY IS FAMILIAR WITH. SO THE THERE'S GOING TO BE A SENIOR NOTE AND WE'RE GOING TO BE SUBORDINATED TO THAT SENIOR NOTE. CORRECT. AND THE WE WANT TO MAKE SURE IS THERE'S NOT POTENTIAL RISK TO THE, TO THE TO THE LOAN. RIGHT. AND SO WE'RE SECURED. AND WE ARE ALSO IN CASE OF ANY POTENTIAL INSOLVENCY ISSUES, ANY OF THAT WE ARE IN FRONT OF ALL OF THE EQUITY HOLDERS. SO DO YOU WANT TO JUST VERIFY WHAT I SAID IS ACCURATE PLEASE. CORRECT. I MEAN THAT'S WHERE WE WILL STAND. AND THE, THE LIEN STACK SO TO SPEAK, AND WOULD STILL HAVE RIGHTS IN A, YOU KNOW, CATASTROPHIC BANKRUPTCY EVENT. BEING A SECURED CREDITOR. THE BANK WOULD BE NUMBER ONE, RIGHT? YES, SIR.

THE SENIOR DEBT, IT MAY OR MAY NOT BE A BANK, BUT BUT THE SENIOR DEBT, THE LENDER, SENIOR LENDER, SENIOR LENDER WOULD BE NUMBER ONE AND WE'RE SUBORDINATED ONLY TO THEM. SO MY QUESTION WOULD BE IS THE SENIOR LENDER IS IF WE MAKE THIS $10.2 MILLION PAYABLE OR WHATEVER, HOW IS THAT GOING TO AFFECT THE, THE, THE HOTEL AS FAR AS THEIR ABLE TO GET THE LOAN CLOSED TO THE BANK, AS THE BANK IS THE BANK OR THE SENIOR PERSON GOING TO IS THERE, IS THERE DEBT GOING TO BE SO FAR OFF NOW THAT IF THIS GOES INTO EFFECT, IS THAT GOING TO AFFECT WHAT THE SENIOR.

THAT'S THAT'S BEYOND MY KNOWLEDGE, AND I'LL LET MR. STOCKTON TELL YOU. YEAH.

TYPICALLY IN A SITUATION LIKE THIS, YOU'D HAVE WHAT'S CALLED AN INTERCREDITOR AGREEMENT. AND THAT'S THE AGREEMENT OF HOW TO BEHAVE BETWEEN THE SENIOR LENDER AND THE SUBORDINATE LENDER. AND IT WOULD LAY OUT ALL OF THOSE THINGS. BUT THE GENERAL PREMISE IS THAT THE SENIOR LOAN PRIME'S THE SUBORDINATE LOAN. SO IT HAS A RIGHT OF FIRST REPAYMENT IN THE EVENT OF LIQUIDATION. THANK YOU. I'D LIKE TO CLARIFY A COUPLE OF THINGS. NUMBER ONE, WE ARE GUARANTEEING THE LOAN.

NUMBER TWO, THE CITY AND THIS BOARD NOR THE EDC ARE INCENTIVIZING ANY OF THE CONDOS.

THE CONDOS ARE NOT BEING INCENTIVIZED. THANK YOU. THANK YOU. I HAVE A QUESTION. I THINK IT'S I KNOW WE'RE GOING TO TALK ABOUT IT IN CLOSED SESSION, BUT I THINK IT'S IMPORTANT FOR THIS PUBLIC SESSION. SO MQDC WILL BE ISSUING A LOAN AND IN PART TO PAY BACK THAT LOAN, IT COULD COME FROM THE SALE OF THE CONDOS OR THE PROCEEDS FROM THOSE SALES. SO IT COULD GO THIS WAY TOWARDS THE LOAN, OR THE PROCEEDS FROM THOSE CONDO SALES COULD GO TO THE EQUITY PARTNERS.

RIGHT. THAT'S ONE ITEM UP FOR DISCUSSION. IS THAT CORRECT? ONE FOOTNOTE. YES. IT'S LIKELY THAT THE SENIOR LENDER WILL ALSO REQUIRE HALF OF THE PROCEEDS FROM THE CONDO SALES TO BE USED TO PAY DOWN THEIR LOAN. OKAY. AND THAT'S IRRESPECTIVE OF WHATEVER DECISION WE MAKE ON

[01:00:03]

THAT MATTER. CORRECT? OKAY. THEN THE SEPARATE ISSUE IS, APART FROM THE LOAN, MQDC IS OFFERING A GRANT, BUT THAT GRANT IS NOT BEING ISSUED TO REPAY MQDC. BUT IS THE QUESTION WHETHER OR NOT THAT MONEY WILL GO TO THE EQUITY PARTNERS, OR IS THAT A CERTAINTY? I'M NOT SURE WHERE THEY INTENDED TO GO, BUT IT WILL NOT BE USED TO REPAY YOUR 10 MILLION. I CAN, BUT WE WON'T HAVE ASSURANCE OF THAT BECAUSE CERTAINLY IT'S GOING TO GO IN A BIG POT OF MONEY. WELL, I'LL LET RICHARD TALK BECAUSE CONSTRUCTION WILL BE COMPLETE. THERE'LL BE NO FURTHER USES OF FUNDS FOR THE PROJECT, SO IT WILL BE DISTRIBUTED TO EQUITY ONLY. YES. THERE'S NO OTHER NEGATIVE. HOPEFULLY NEGATIVE CASH FLOWS TO COVER WITH THE GRANT. SO THE EQUITY INVESTORS WOULD HAVE FUNDED THE FULL CONSTRUCTION. AND IN ORDER TO GET THE CEO, EVERYTHING HAS TO BE DONE. SO THE GRANT WOULD COME, IT WOULD SIT IN A BANK ACCOUNT IN FAVOR OF THE JV. AND THEN HOPEFULLY THE HOTELS GENERATED POSITIVE CASH FLOW. SO I WOULD ANTICIPATE THAT THE GRANT MONIES WOULD THEN GET DISTRIBUTED TO THE EQUITY HOLDERS. OKAY. AND JUST IN TERMS OF PRECEDENT, IS THIS THE FIRST TIME AN MQDC GRANT WOULD BE USED EXCLUSIVELY FOR INVESTORS? SANDY? I DON'T KNOW, PROBABLY. AND SO I WILL JUST SAY WE ARE GOING TO DISCUSS THIS IN EXECUTIVE SESSION. IT'S A ROBUST CONVERSATION AND A VERY IMPORTANT CONVERSATION THAT WE WANT TO BE VERY TRANSPARENT TO THE COMMUNITY BECAUSE THESE, YOU KNOW, THIS IS THE CITY FUNDS. I KNOW YOU WILL PROVIDE US WITH SOME ADDITIONAL DETAIL. MARK. SO TODAY WE ARE ONLY VOTING ON CLOSING THE PUBLIC HEARING IN THE AMENDMENT OF THE PROJECT. THAT'S WHAT WE'RE NOT VOTING ON, YOU KNOW, RATHER, THE EQUITY HOLDERS ARE DOING THIS. WE ARE VOTING ON CLOSING THIS PUBLIC HEARING. SO WITH THAT, I WILL ENTERTAIN A MOTION TO CLOSE THE PUBLIC HEARING. IF THERE IS NO ADDITIONAL DISCUSSION. I HAVE ONE QUESTION. IS THERE? IF WE DELAY REPAYMENT OF THE LOAN, AS MR. CRAIG HAS REQUESTED, IS THERE ANY SCENARIO IN WHICH THAT LOAN IN SOME WAY DE FACTO BECOMES A GRANT AND DOESN'T GET PAID BACK, OR IT DOES IT REMAIN A LOAN REGARDLESS? WELL, AS APPROVED BEFORE AND TONIGHT. TODAY, I MEAN, IT'S ALWAYS BEEN A LOAN CONSTRUCTION LOAN THAT WAS GOING TO BE REPAID AFTER THE EIGHT YEAR PERIOD. I DON'T KNOW THAT THERE'S BEEN ANY OTHER REQUEST. SO THAT'S WHERE IT WOULD BE. OKAY. OKAY, OKAY. THANK YOU. CAN I HAVE A MOTION TO CLOSE THE PUBLIC HEARING? I'LL MOVE TO CLOSE THE PUBLIC HEARING. MOVE TO CLOSE BY. JOY.

I'LL SECOND. SECOND BY DEBORAH. THANK YOU, MR. HOWSON. I DON'T KNOW. CHRIS. CHRIS, DO YOU PART MOTION PASSES TO CLOSE THE PUBLIC HEARING. THANK YOU. AND THANK YOU FOR THE AUDIENCE FOR INDULGING US IN THAT ROBUST BECAUSE IT'S IMPORTANT AND WE WANT TO ENSURE WE ARE GOOD STEWARDS OF THE CITY'S MONEY. SO TODAY WE WILL BE HEARING NON-PROMOTIONAL GRANT APPLICANT APPLICANTS FOR GRANTS TO BE CONSIDERED ELIGIBLE FOR BOARD CONSIDERATION. THE APPLICANT MUST DEMONSTRATE HOW THEIR EVENT WILL SHOWCASE MCKINNEY FOR BUSINESS DEVELOPMENT AND TOURISM. EACH APPLICANT WILL HAVE FIVE MINUTES TO PRESENT. THEN WE WILL FOLLOW UP WITH ANY QUESTIONS OR COMMENTS FROM THE BOARD. AS A REMINDER, THE BOARD WILL VOTE ON THESE APPLICATIONS AT OUR JULY BOARD MEETING. AND I JUST ASK EVERYBODY, PLEASE ADHERE TO THE FIVE MINUTES BECAUSE WE WANT TO BE ABLE IF WE HAVE QUESTIONS, YOU HAVE THE OPPORTUNITY TO EXPAND ON ANYTHING THAT WE'RE QUESTIONING. SO FIRST ITEM IS 25 DASH 2915 CONSIDER DISCUSS PROMOTIONAL COMMUNITY GRANT APPLICATIONS SUBMITTED BY THE HERITAGE GUILD OF COLLIN COUNTY, PC 25 SEVEN.

CAN I DID THEY SWITCH UP? ARE WE SWITCHING? DID Y'ALL AGREE TO SWITCH OR NO, NO, IT JUST CAME UP. OH BECAUSE ON HERE YEAH WE GOT 15. WE HAVE 15. YEAH. IT LOOKS LIKE WE'RE OUT OF ORDER.

WE'RE. SORRY I 16. THERE WE GO. IN ORDER. YEAH 16. SEE WHAT POPPED UP ON THE SCREEN WAS 16,

[01:05:04]

RIGHT. YEAH. WHAT'S ON THE SCREEN? 16. BUT IN ORDER IT'S 29. 15. THERE WE GO. THERE WE GO. OKAY. SORRY, HAROLD. SORRY. COME BACK. PLEASE SO I WILL I'M GOING TO START FROM KIND OF

[Consider/Discuss Promotional and Community Event Grant Application Submitted by The Heritage Guild of Collin County (PC 25-17) in the Amount of $14,905.00 for the Advertising, Marketing and Promotion of 2025 Events at Chestnut Square Including Farmers Market, Ghostly Hauntings, Trolley Tours, Pumpkin Pals, Educational Programming, and Holiday Tour of Homes.]

WHERE I STARTED. PC 2517. THE AMOUNT OF $14,905 FOR THE ADVERTISING MARKETING PROMOTION OF 2025 EVENTS AT THE CHESTNUT SQUARE, INCLUDING FARMER'S MARKET, GHOSTLY HAUNTINGS, TROLLEY TOURS, PUMPKIN PALS, EDUCATIONAL PROGRAMING AND HOLIDAY TOUR OF HOMES. GOOD MORNING, MADAM CHAIR, MADAM PRESIDENT AND BOARD, THANK YOU SO MUCH DEANNA STONE, CHESTNUT SQUARE. FIRST I WANT TO GIVE A QUICK SHOUT OUT JUST TO THE COMMUNITY SUPPORT AS WELL AS MCDC FOR THE STORM RELIEF RECOVERY THAT WE HAD BACK IN MAY. WE JUST REALLY APPRECIATE THE CALLS, THE EMAILS, THE MONETARY GAIN THAT WE WERE ABLE TO CAPTURE FOR THAT AND JUST REALLY APPRECIATE THE SUPPORT OF THE COMMUNITY REPRESENTING HISTORY. I THINK THAT'S WHAT MAKES OUR FOUNDATION OF HISTORY IS JUST THE SUPPORT OF THE COMMUNITY. SO THANK YOU VERY MUCH. CHESTNUT SQUARE IS CERTAINLY GROWING. FARMER'S MARKET IS BOOMING, AND WE CONTINUE TO. LET THIS GO. OH, THERE WE GO. THANK YOU. WE WERE SO EXCITED THIS YEAR TO DO SOME SOCIAL MEDIA HIGHLIGHTS AND HIRE SOME INFLUENCERS. WE WERE COMPLETELY BLOWN AWAY BY WHAT YOUR FUNDS ALLOWED US TO BE ABLE TO DO. SUCH A MONETARY SMALL COST, BUT WE CAPTURED 1200 NEW FOLLOWERS. THIS POST WAS CREATED BACK IN MAY WHEN I PUT THIS VIDEO TOGETHER. WE'VE SINCE HAD 17,000 SHARES WITHIN THE INFLUENCER, WHICH WAS REALLY EXCITING, CAPTURING A LOT OF ENERGY AROUND OUR FARMER'S MARKET. SO SUPER, SUPER PLEASED ABOUT THAT. WE ALSO HAVE OUR PRAIRIE ADVENTURE CAMP. WE WERE SOLD OUT PRETTY MUCH BY APRIL, WITH A FEW LITTLE SPOTS TO TAKE ON, AND THEN WE PARTNERED WITH COMMUNITY IMPACT THROUGH DIRECT MAIL AS WELL AS OUR WEB ADS, AND REALLY INVESTED A LOT IN DIGITAL, WHICH CAPTURED, I THINK OUR 97% SOLD OUT IN APRIL, AND THEN WE CONTINUED TO INVEST IN THAT INTO JUNE, ULTIMATELY SELLING OUT 100% OF THAT. OUR MILITARY APPRECIATION MONTH WAS A HUGE SUCCESS. THANK YOU SO MUCH FOR ALLOWING US TO CAPTURE THAT EVENT AS WELL AS JUST HONORING OUR VETERANS. WE HAD A MILITARY APPRECIATION MONTH THE ENTIRE MONTH OF MAY, WHICH WAS VERY EXCITING. AND THEN DECORED, OUR EVENT WITH MCKINNEY HONORS AMERICA'S HOMETOWN HEROES. THE SCHOOLHOUSE AT CHESTNUT SQUARE WAS SOMETHING THAT WE TALKED ABOUT MANY TIMES. WE'VE LAUNCHED OUR SOCIAL MEDIA CAMPAIGNS AROUND THAT, AND WE HAVE AN EXCITING 140 FOLLOWERS ON OUR FACEBOOK AND THEN 23 ON INSTAGRAM. AND WE'RE CONTINUING TO GROW THAT. PARTNERING WITH THE MCKINNEY LIBRARY, AS WELL AS OFFERING OUR LIVING HISTORY ON SATURDAYS, AS WELL OUR UPCOMING Q3 AND Q4 WILL ENCOUNTER A CONTINUED EFFORT ON OUR FARMER'S MARKET, GHOSTLY HAUNTINGS, OUR PARTNERSHIP WITH MCKINNEY REPERTORY THEATER, AND THEN OUR HOLIDAY TOUR OF HOMES, WHICH WE HOPE TO EXCEL PAST WHAT WE DID LAST YEAR, WHICH WAS AN INCREDIBLE IMPACT ON THE COMMUNITY. THIS IS KIND OF A BREAKDOWN IN JUST A VISUALIZATION OF WHERE WE INTEND TO INVEST THE FUNDS THAT WE WILL BE CAPTURING FOR THE IMPACT ON THE COMMUNITY, REALLY BROADENING OUR DIGITAL INFLUENCE BY INCREASING THAT AS WELL AS OUR COMMUNITY IMPACT DIGITAL, MORE RADIO. THEY ALSO HAVE A DIGITAL BANNER AND THEN CAPTURING SOME SPECIFIC EDUCATIONAL OPPORTUNITIES AS WELL. SO THIS KIND OF GIVES YOU A BREAKDOWN OF EACH ONE OF THE CATEGORIES AND THE AREAS THAT WE WANT TO INVEST. YOU'LL NOTICE OVER TIME, THE DIGITAL INFLUENCE HAS CONTINUED TO GROW FROM WHAT WAS ORIGINALLY 8% A YEAR AGO TO NOW UP TO 18.2%. AND THAT IS CHESTNUT SQUARE. AND I WILL STAND FOR ANY QUESTIONS. YOU ARE REALLY GOOD. OKAY, I NOTICE I'M FIRST AND I'M FAST. Y'ALL SEE HERE IS THE MODEL OKAY. IS THERE ANY QUESTION? I JUST HAVE A COMMENT. I, I DIDN'T DO THE CALCULATIONS, BUT I BELIEVE OVER THE YEARS THE PERCENTAGE PROVIDED BY YOU, THE APPLICANT, HAS INCREASED IN TERMS OF WHAT YOU'RE REQUESTING FROM US. SO THIS YEAR I NOTICED IT WAS 20% THAT YOU WERE PROVIDING FOR MARKETING EXPENDITURES. AND IN YEARS PAST IT HAD BEEN ZERO OR CLOSER TO ZERO. AND I JUST WANT TO THANK YOU FOR THAT. NOT ALL THE APPLICANTS ARE ABLE TO PUT FORWARD ANYTHING. AND SO WE APPRECIATE WHEN THE APPLICANT IS COMMITTED TO PUTTING SOMETHING TOWARDS THE MARKETING BUDGET AS WELL. THANK YOU. ANY OTHER COMMENTS? THANK YOU. THANK YOU. SO I WILL NOTE IN NORMALLY WE

[01:10:08]

HAVE THE CLOCK THAT'S GOING AND THAT YOU CAN SEE BUT WE DON'T HAVE THE CLOCK. SO IF YOU CAN JUST OH YOU CAN BE JUST LIKE DEANNA DID AND JUST BE ON TIME. JUST BE LISTENING FOR THE TIMER.

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 25-18) in the Amount of $7,500.00 for the Advertising, Marketing and Promotion of the 2025 Parade of Lights.]

LINDA HAS IT ON HER PHONE. SO NOW WE WILL GO TO 25, 2916 CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATIONS SUBMITTED BY THE MCKINNEY ROTARY FOUNDATION PC 2518. IN THE AMOUNT OF $7,500 FOR THE ADVERTISING AND MARKETING AND PROMOTION OF THE 2025 PARADE OF LIGHTS. GOOD MORNING. MY NAME IS BECKY FORTENBERRY. BETTY, ISAAC AND I, ALONG WITH HAROLD MCLEOD, ARE ON THE MCKINNEY ROTARY CLUB PARADE COMMITTEE. I WANT TO THANK MCDC FOR ALL THE SUPPORT YOU'VE PROVIDED OUR CLUB IN PRIOR YEARS. THIS WILL BE THE 26TH ANNUAL MCKINNEY ROTARY CHRISTMAS PARADE OF LIGHTS. THE THEME THIS YEAR WILL BE CHRISTMAS AROUND THE WORLD. JUST A QUICK RECAP. ATTENDANCE HAS BEEN OVER 30,000. THE 2024 PARADE HAD 85 ENTRIES.

THAT'S NEARLY 1500 PARTICIPANTS. IN ADDITION TO OUR HOMETOWN ENTRIES, WE HAVE FLOATS FROM ANNA MELISSA RICHARDSON, PROSPER VAN ALSTYNE, FRISCO ENTRANCE IN THE PARADE WERE COMPRISED OF LOCAL BUSINESSES, PUBLIC AND PRIVATE SCHOOLS, SCOUT TROOPS, CHURCHES, NONPROFIT ORGANIZATIONS AND CLUBS. STAGING TOOK PLACE THIS PAST YEAR AT FINCH PARK. WE AGAIN PLAN TO HAVE THE PARADE ASSEMBLE THERE. ANDREW JONES WAS A GREAT HELP IN HELPING US WITH THE ROUTING.

THANKS TO THE SUPPORT OF MCDC, THE MCKINNEY ROTARY FOUNDATION HAD A NET PROFIT OF $18,000. THE MONEY DOES NOT GO BACK TO THE CLUB BUT IS REINVESTED IN THE COMMUNITY. THE MCKINNEY ROTARY CLUB PROVIDES SUPPORT TO COMMUNITY LIFELINE, MEALS ON WHEELS DIRECTION 61.3 PATRIOT PAWS SHELTERBOX USA, POLIOPLUS, KIDS AGAINST HUNGER, HABITAT FOR HUMANITY, COLLIN COUNTY, HUGS, GREEN HOUSE, MCKINNEY EDUCATION FOUNDATION, JUST TO NAME A FEW. THIS PARADE MAKES A HUGE IMPACT ON OUR COMMUNITY. WE ARE AGAIN REQUESTING THE $7,500. ANY ADDITIONAL MARKETING COSTS WILL BE SUBSIDIZED BY THE CLUB OUTSIDE OF MCDC. OUR LEAD SPONSORS, COMMERCIAL BANK OF TEXAS. YOU'LL SEE A QUICK RUNDOWN OF OUR BUDGET AND WE CAN EASILY STAY WITHIN THE REQUESTED $7,500 ENTRY COST, OR $150 FOR THE BUSINESS, $90 FOR NONPROFITS, AND $25 FOR CARS. IF SOMEONE BUYS A SPONSORSHIP OF $250, THEY CAN HAVE A FLOAT IN THE PARADE. WE WANT TO BE A FUN AND SAFE EVENT THAT SHOWCASES OUR CITY AND BRINGS PEOPLE TOGETHER TO CELEBRATE CHRISTMAS IN MCKINNEY. ANY QUESTIONS? OH, YOU? GOOD. ANY QUESTIONS? I JUST GOTTA SAY THE PARADE LAST YEAR WAS FANTASTIC. IT WAS. IT WAS GREAT FUN. REALLY WELL. AND ESPECIALLY THAT ONE GROUP OF PEOPLE ON THOSE BIKES, ELECTRIC AVENUE. THOSE GUYS WERE FANTASTIC. THEY'RE SKETCHY.

BETTER WATCH THAT FOR NEXT YEAR. YEAH, WE REALLY LIKE THE FINCH PARK LOCATION OTHER THAN THE TRAFFIC JAM COMING OUT, BUT I THINK WE'LL WORK THAT OUT. WE'RE GOING TO WORK ON IT. WE HAD A LOT OF POSITIVE FEEDBACK, A LOT OF ROTARIANS IN OUR CLUB VOLUNTEER, ALONG WITH ADDITIONAL POLICE OFFICERS THAT WE'VE CONTRACT CONTRACTED WITH TO KEEP IT SAFE AND FUN. IT WAS A LOT OF

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 25-19) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Asian Food and Art Festival]

FUN. AWESOME. OKAY. NO COMMENTS. THANK YOU, THANK YOU, THANK YOU. NEXT ITEM 25 DASH 2917 CONSIDER.

DISCUSS PROMOTION ON COMMUNITY EVENT GRANT APPLICANT APPLICATIONS SUBMITTED BY THE TEXAS WOMEN'S SOCIETY PC 2519. IN THE AMOUNT OF $13,500 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2025 MCKINNEY ASIAN FOOD AND ART FESTIVAL. GOOD MORNING. GOOD MORNING.

THANK YOU SO MUCH FOR YOUR SUPPORT FOR THE 2024 MCKINNEY ASIAN FESTIVAL, MOON FESTIVAL AND THE 2025 MCKINNEY ASIAN FESTIVAL. AND WHAT DO I DO WITH THIS? OH, YEAH. OKAY. MY NAME IS JENNY AND CATHERINE HERE, AND WE REPRESENT MCKINNEY ASIAN FOOD FESTIVAL FOR OCTOBER THE 3RD AND THE FOURTH TWO DAYS FESTIVAL. THIS IS GOING TO BE A VERY NEW LOCATION AND A MULTI-DAY FESTIVAL IN CITY OF MCKINNEY. AND JUST QUICKLY, A HISTORY ABOUT THIS MOON, THIS ASIAN FOOD FESTIVAL. THIS IS BASED ON THE SUCCESS OF LAST YEAR'S MOON FESTIVAL, BUT WE'RE GOING TO FOCUS MORE ON THE FOOD PART OF THE EVENT SO QUICKLY. REVIEW. WHAT IS THE MOON FESTIVAL? IT IS

[01:15:04]

SO. OKAY, I WANT TO TALK ABOUT THE MARKETING ANALYST HERE A LITTLE BIT MORE FROM MY OUR RESEARCH IN DFW AREA METROPLEX AREA. THERE'S ONLY ANOTHER ONE MAJOR ASIAN FOOD FESTIVAL THAT HAPPENS IN MAY IN ARLINGTON. THAT'S THE ONLY MAJOR ASIAN FESTIVAL FOOD FESTIVAL. IT HAS MULTI-DAY EVENTS. THEN IT HAPPENS IN MAY. SO OTHER THAN THAT, ALL THE FOOD, ASIAN FOOD FESTIVAL THEY ARE LAST ABOUT LIKE 4 OR 5 HOURS HALF DAY IN ONE SHOPPING PLAZA. SO THE SCALE LIKE THIS WHAT WE ARE PLANNING IN OCTOBER THIS SEASON, WE ARE THE ONLY ONE. THE BUDGET WISE, SINCE THIS IS GOING TO BE MULTI DAYS OPERATION. SO THE BUDGET WISE COULD BE OPERATION WILL BE ABOUT TWICE BIGGER THAN WHAT WE HAD BEFORE, BUT WE STILL TRY TO CUT TO AS MUCH AS WE CAN TO MEET THE BUDGET. SO OUR INCOME FROM VENDOR APPLICATION GRANT AND SPONSORSHIP THIS IS THIS IS OUR

[01:20:01]

TEAM AND THIS IS THE PICTURE FROM THE PREVIOUS FESTIVAL. AND THIS IS THE FOOD YOU'RE GOING TO SEE DURING THE FESTIVAL. THAT'S ALL I HAVE FOR TODAY. AND I'M OPENING FOR ANY QUESTION YOU TRY. THAT'S OKAY, I DID GOOD. ANY QUESTIONS? I MEAN IT'S I REVIEWED THE APPLICATION AND I THINK IT IS DEFINITELY SOMETHING THAT THE COMMUNITY NEEDS. ANDREW I WANTED TO OH, AND I JUST WANT TO HAVE ONE, ONE COMMENT ON IT. I REALLY APPRECIATE THE FACT THAT YOU POINTED OUT THAT IT'S THE ONLY ONE IN THE DFW AREA. THE ONLY OTHER ONE, RIGHT? YOU HAVE THE ADDISON ONE. AND I'M VERY HAPPY THAT MCKINNEY IS THE SPOT THAT YOU CHOSE. AND YOU'RE BRINGING A LOT OF PEOPLE IN FROM ALL OVER COLLIN COUNTY AND AS WELL TO IT. SO THANK YOU FOR WHAT YOU HEAR. I APPRECIATE THE LOCATION HERE AT CITY HALL. I THINK IT WILL BE THE FIRST MAJOR EVENT. AND WE'VE TALKED A LOT ABOUT MITCHELL PARK BEING A LITTLE TOO SMALL FOR THE DESIRED PARKING. SO THANK YOU FOR THINKING INNOVATIVELY AND CAPITALIZING ON THIS SPACE. YEAH, THAT WAS MY COMMENT. OKAY.

THANK YOU ANDREW. SO ANDREW. SO ANDREW JONES CULTURAL DISTRICT DIRECTOR HUGE SHOUT OUT TO JENNY. HER TEAM. THEY'VE BEEN AMAZING PARTNERS. WE'VE WORKED VERY CLOSELY WITH HER TO FIND A LOCATION IN DOWNTOWN AND WORK AT CITY HALL AND BE THE KIND OF PREMIERE LOCATION, AND WE THINK IT'S A REALLY GOOD FIT. WE'RE EXCITED FOR THIS EVENT AND WE'RE EAGER TO HELP OUT AND LEND OUR SUPPORT FOR THIS. AWESOME. THANK YOU ANDREW. THANK YOU AGAIN. WE'RE EXCITED. I ALWAYS LOVE THE FESTIVAL AND AS WE ALL ARE OUTGROWING MITCHELL PARK, SO YES MA'AM, BUT THIS IS AWESOME.

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Repertory Theatre (PC 25-20) in the Amount of $6,790.00 for the Advertising, Marketing and Promotion of the Two Unique Shows in 2025.]

THANK YOU, THANK YOU, THANK YOU. NEXT ITEM 25 DASH 2918 CONSIDER DISCUSS PROMOTIONAL COMMUNITY GRANT APPLICATION SUBMITTED BY MCKINNEY REPERTORY THEATER PC 25 DASH 20. IN THE AMOUNT OF $6,790 FOR THE ADVERTISING MARKETING PROMOTION OF THE TWO UNIQUE SHOWS IN 2025. GOOD MORNING, I'M DAVINA STAMPFEL AND I AM THE EXECUTIVE DIRECTOR OF MCKINNEY REPERTORY THEATER, OR MRT, AS WE LIKE TO CALL IT. WE MRT IS MCKINNEY'S NONPROFIT COMMUNITY THEATER. WE'RE LOCATED DOWNTOWN HERE IN HISTORIC DOWNTOWN MCKINNEY, AND WE ARE A RESIDENT OF THE MCKINNEY PERFORMING ARTS CENTER. WE DO ALL OF OUR SHOWS IN THE COURTROOM THEATER. WE WERE FORMED THERE WE GO IN 2003, AND WE WERE THE FIRST TO PERFORM IN THE MCKINNEY PERFORMING ARTS CENTER WHEN IT WAS RENOVATED IN 2006. WE DID TO KILL A MOCKINGBIRD WITH IN CONJUNCTION WITH READ ACROSS MCKINNEY. OUR MISSION IS SIMPLE BUT POWERFUL. WE BUILD COMMUNITY THROUGH LIVE THEATER. WE DO THIS BY OFFERING HIGH QUALITY, ACCESSIBLE PERFORMANCES AND WELCOMING VOLUNTEERS OF ALL EXPERIENCE LEVELS. WE ARE PROUD TO SERVE AS A CULTURAL ANCHOR IN HISTORIC DOWNTOWN WHERE WE FOSTER CREATIVITY, DRIVE TOURISM, AND CONTRIBUTE TO MCKINNEY'S LOCAL ECONOMY. SO THIS YEAR AND NEXT IS A YEAR OF TRANSITION FOR MRT AS OUR BELOVED PERFORMING ARTS CENTER WILL UNDERGO RENOVATIONS STARTING IN MID JANUARY AND RUNNING THROUGH POSSIBLY OCTOBER. IN THE PAST, WE HAVE DONE FIVE SHOWS THIS SEASON WITH TWO WEEKENDS OF PERFORMANCES, BUT BECAUSE OF RENOVATIONS THIS YEAR WE'RE GOING TO BE DOING THREE SHOWS AND WE ARE MOVING BAREFOOT IN THE PARK TO MAKE THAT HAPPEN. AFTER RENOVATIONS, WE ARE PLANNING ON OPTIMIZING OUR SHOWS AND DOING FOUR SHOWS WITH THREE WEEKENDS OF PERFORMANCES. THEREFORE, WE JUST COMPLETED OUR 2425 SEASON THAT INCLUDED THE GAME'S AFOOT, OUR ANNUAL PRODUCTION OF A CHRISTMAS CAROL, 12 ANGRY JURORS, WHICH WAS OUR FREE STUDENT TICKET SHOW, AND THE COMEDY DELIVER US FROM MAMA. SINCE RECEIVING THE GRANT IN 2022, MRT HAS SEEN TICKET SALES INCREASED BY 84% ACROSS MOST SHOWS, WITH A CHRISTMAS CAROL COMING IN AT 92% INCREASE AND THE 2425 SEASON MRT IS AVERAGING 137 TICKETS PER SHOW, AND A CHRISTMAS CAROL IS AVERAGING OVER 250, WHILE OUR AVERAGE TICKETS PER SHOW IS DOWN SLIGHTLY FROM LAST YEAR, A CHRISTMAS CAROL BROKE THE RECORD FOR MOST TICKETS SOLD EVER, WITH 2779 PEOPLE COMING TO ALL OF THE PERFORMANCES. THAT'S UP 27% FROM LAST YEAR. MRT IS GOING TO BE REQUESTING FUNDS FOR TWO SHOWS IN THE 2025 SEASON. FIRST, THE NORTH TEXAS PREMIERE OF THE NEW COMEDY MUSICAL NATIONAL PASTIME, WHICH WE ARE DOING IN COLLABORATION WITH THE NEW YORK CITY THEATER AMT. WE'RE VERY EXCITED ABOUT THIS AND OUR ANNUAL PRODUCTION OF A CHRISTMAS CAROL. FOR OUR FISCAL YEAR, WE HAVE CONSERVATIVELY ESTIMATED THAT OUR TICKET SALES AND CONCESSIONS WILL COME IN AT 122,137, AND UNFORTUNATELY, THAT LEAVES US WITH A DEFICIT OF 10,411, WHICH WE PLAN ON MAKING UP THROUGH SMALLER COLLABORATIONS AND FUNDRAISING EFFORTS. AND THIS IS DUE PARTLY, IN FACT, TO THE FACT THAT WE WILL NOT BE ABLE TO DO MARCH AND

[01:25:02]

SUMMER SHOWS IN THE IN THE PERFORMING ARTS CENTER BECAUSE OF RENOVATIONS. THIS BUDGET DOES INCLUDE OUR PROPOSED PROMOTIONAL GRANT REQUEST. WITHOUT THESE FUNDS, WE WOULD NOT BE ABLE TO DO ANY PAID ADVERTISING FOR OUR UPCOMING TWO SHOWS, AND IT'S BEEN SO SUCCESSFUL FOR US THESE PAST COUPLE OF YEARS. THERE WE GO. OUR PRIMARY GOALS ARE TO CONTINUE TO ATTRACT THEATER GOERS TO MCKINNEY. RIGHT NOW, 56% OF OUR AUDIENCE IS COMING FROM OUTSIDE OF MCKINNEY, AND THAT'S DUE IN PART BECAUSE OF THE GRANT. WE'D LIKE TO CONTINUE TO GROW OUR SOCIAL MEDIA FOLLOWINGS BY 15%. WE'VE BEEN GROWING. WE'VE BEEN BEATING ALL OF OUR GOALS SINCE RECEIVING THE GRANT. AND WE'D LIKE TO, OF COURSE, CONTINUE TO GROW OUR TICKET SALES. WE'D LIKE TO SEE AN AVERAGE OF 146 PER SHOW TIME FOR NATIONAL PASTIME, AND 265 FOR A CHRISTMAS CAROL. TO DO THIS, WE'RE REQUESTING $6,790 FOR. OUR MARKETING STRATEGY INCLUDES A MIX OF PRINT, DIGITAL, AND GRASSROOTS EFFORTS. WE WILL ADVERTISE BOTH PRODUCTIONS AND COMMUNITY IMPACT BOTH AND DIGITALLY. WE DID LOCAL PROFILE DIGITAL AND THAT WAS GREAT FOR US. AND WE'RE GOING TO CONTINUE TO USE EVENT DISTRIBUTION. WE ALSO PLAN TO CONTINUE USING TARGETED DIGITAL PLATFORMS, INCLUDING SOCIAL MEDIA CHANNELS, AND HOPE TO CONTINUE TESTING GEOFENCING CAMPAIGNS AS WELL, WHICH WE ARE NOW STARTING. POSTERS, VINYL SIGNS, OUTSIDE IMPACT AND PALM CARDS WILL BE DISTRIBUTED BY CAST MEMBERS, ESPECIALLY DURING THE MCKINNEY HOME FOR THE HOLIDAYS FESTIVAL. WE ALSO UTILIZE COMMUNITY CALENDARS AND OTHER FREE LOCAL PLATFORMS TO DRIVE ADDITIONAL VISIBILITY TO OUR SHOWS. WE CONSTANTLY TRY NEW THINGS AND REEVALUATE OUR MARKETING EFFORTS. LAST SEASON, WE SHIFTED FOCUS AWAY FROM ANY LOW RETURN PLATFORMS. ONE THING THAT CONTINUES TO DO WELL FOR US IS COMMUNITY IMPACT, BOTH PRINT AND DIGITAL. AND THESE ARE A FEW OF THE THINGS THAT WE HAD FOR OUR SEASON LAST YEAR. META, OF COURSE, CONTINUES TO DO WELL FOR US, AND WE DRIVE A LOT OF STRONG ENGAGEMENT THROUGH THAT. WE'RE INCREASING OUR INVESTMENT THERE.

HERE'S A FEW OF THE ADS FROM THAT AND THEN FROM LATER IN THE SEASON. WE'VE ALSO BEEN TESTING NEW TOOLS LIKE EVENT NEXT DOOR, AND WE'VE BEEN STARTING DOING A GEOFENCING CAMPAIGN FOR THE CURRENT SHOW VIA GROUND TRUTH. SO REALLY EXCITED ABOUT THAT. WE'VE ALSO REFINED OUR PRINT STRATEGY AND ARE MAINTAINING POSTERS THAT PERFORM WELL FOR US AND REDUCE POSTCARD QUANTITIES.

I HOPE YOU WILL AGREE THAT CONTINUED INVESTMENT IN MRT IS VITAL TO OUR LOCAL COMMUNITY, AS COMMUNITY THEATER PROGRAMS SUCH AS OURS NOT ONLY ENRICH THE LIVES OF OUR CITIZENS, BUT ALSO STIMULATES OUR ECONOMY AND HELPS OUR LOCAL BUSINESSES. THANK YOU. DO YOU HAVE ANY QUESTIONS THAT I CAN ANSWER FOR YOU? THAT WAS A LOT OF GREAT INFORMATION AND THANKS A LOT GOING ON THIS YEAR.

SO IT'S HARD TO FIT IT ALL INTO FIVE MINUTES. THANK YOU. THANK YOU. AND WE DO HAVE THIS INFORMATION IN OUR PRESENTATION. SO YOU DO HAVE IT. WE HAVE IT TO REVIEW I DO HAVE I DO HAVE ONE QUESTION. DO YOU KNOW OR DO YOU HAVE ANY DATA ON REPEAT ATTENDANCE. SO OUT OF THE 5000 PEOPLE THAT COME ON A REGULAR BASIS, DO YOU KNOW WHAT PERCENTAGE OF THOSE ATTENDEES ARE, YOU KNOW, SEASON TICKET HOLDERS? SO WE HAVE 80 SEASON TICKET HOLDERS CURRENTLY. AND IT WE HAVE LOOKED AT REPEAT ATTENDEES AND IT VARIES FOR SHOWS. TO BE PERFECTLY HONEST, CHRISTMAS CAROL HAS A LOT OF PEOPLE WHO COME AND SEE IT YEAR AFTER YEAR, BUT WE ALSO ARE GROWING THAT EXPONENTIALLY. SO WE WHAT'S MY ACTUALLY MY FAVORITE SHOW OF THE SEASON THAT WE DO EVERY YEAR. BECAUSE IF YOU'VE NEVER COME TO A CHRISTMAS CAROL, AT THE END OF IT, ALL OF THE ACTORS ARE UP ON STAGE. SCROOGE, THE GHOSTS AND PEOPLE ARE INVITED TO COME UP AND GET PICTURES, AND WE GET GRANDMOTHERS WHO COME UP AND SHOW ME YEARS OF PICTURES WITH THE DIFFERENT ACTORS, AND THEY COME AND THEY MAKE IT PART OF THEIR HOLIDAY TRADITION. WE HAVE PEOPLE WHO COME FROM FORT WORTH. I'M GOING TO TOTALLY MESS UP THE PRONUNCIATION WAXAHATCHEE WE HAVE. I KNOW I CAN NEVER PRONOUNCE IT THE RIGHT WAY. EVERYONE MAKES FUN OF ME FOR THAT. AND WE HAVE PEOPLE WHO COME FROM OKLAHOMA FOR THAT SHOW AS WELL. WE ACTUALLY USED TO HAVE SEASON TICKET HOLDERS WHO WOULD COME FROM OKLAHOMA AND MAKE IT A LONG WEEKEND FOR, FOR, FOR FOUR TIMES A YEAR TO COME SEE OUR SHOWS, WHICH WAS WONDERFUL. WE ALSO HAVE SO FOR EVERY SHOW, IT JUST DEPENDS ON WHAT IT IS. UNFORTUNATELY THERE'S NOT. I HAVEN'T GONE THROUGH TO ANALYZE IT OVERALL, BUT FOR EVERY SHOW WE DO HAVE REPEAT PEOPLE, BUT NOT NEARLY THE AMOUNT. IT'S NOT STRAIGHT ACROSS THE BOARD, BUT 80 SEASON TICKET HOLDERS. OKAY. THANK YOU, THANK YOU. ANY ADDITIONAL QUESTIONS? THANK YOU THANK YOU THANK YOU SO MUCH. NEXT ITEM 25

[Consider/Discuss Promotional and Community Event Grant Application Submitted by The Warrior’s Keep (PC 25-21) in the Amount of $12,500.00 for the Advertising, Marketing and Promotion of the 2025 Veterans Day Celebration at TUPPS Brewery.]

DASH 2919 CONSIDERED DISCUSS PROMOTIONAL COMMUNITY EVENTS GRANT APPLICATION SUBMITTED BY THE WARRIORS KEEP PC 2521. IN THE AMOUNT OF $12,500 FOR THE ADVERTISING MARKETING OF THE

[01:30:04]

2025 VETERANS DAY CELEBRATION AT TUPPS BREWERY. GOOD MORNING. HI. GOOD MORNING. THANK YOU FOR HAVING US AGAIN THIS YEAR, AND THANK YOU FOR YOUR SUPPORT LAST YEAR. I'M MATT THOMAS, BOARD MEMBER OF THE WARRIORS KEEP. AND I'M JOINED BY DARRELL HEIL AND NEW BOARD MEMBER OF THE WARRIORS KEEP. SOME OF YOU MIGHT ALREADY KNOW DARRELL. SO FOR THOSE OF YOU THAT DON'T KNOW WHO WE ARE, WE'RE A NONPROFIT GROUP OF VETERANS AND ADVOCATES. WE BELIEVE IN THE HEALING POWER OF THE OUTDOORS. WE RUN PROGRAMS TAKING VETERANS LOCALLY AND NATIONALLY ON EXPEDITIONS TO HELP THEM DEAL WITH PTSD AND A VARIETY OF OTHER ISSUES. WE WERE FOUNDED IN MCKINNEY IN 2016.

NEXT YEAR IS GOING TO BE OUR TEN YEAR ANNIVERSARY, AND MOST OF OUR BOARD AND OUR OPERATIONS ARE ALL BASED HERE IN MCKINNEY IN COLLIN COUNTY AREA. SINCE OUR FOUNDING, WE'VE SERVED OVER 1000 VETERANS. WE'VE GONE ON 40 PLUS EXPEDITIONS. WE'VE HIKED OVER 1200 MILES, WE'VE SUMMITED 30 PEAKS, AND WE'VE GOTTEN NUMEROUS, NUMEROUS OUTDOOR CERTIFICATIONS FOR OUR VETERANS.

FOR THE LAST SIX YEARS, WE'VE BEEN HOSTING AN ANNUAL VETERANS DAY CELEBRATION, WHICH YOU'RE FAMILIAR WITH. IT'S EVOLVED AND GROWN OVER THE YEARS, AND IT'S BEEN OUR FLAGSHIP FUNDRAISING EVENT FOR OUR ORGANIZATION SO THAT WE CAN FUND OUR PROGRAMS FOR OUR VETERANS AND BUILD AWARENESS OF THE ORGANIZATION. LAST YEAR, WE DECIDED TO BRAND IT AS THE NORTH TEXAS VETERANS CELEBRATION TO KIND OF CAST A WIDER NET AND SO THAT THE CITY OF MCKINNEY COULD OWN THAT EVENT. IT WAS A GREAT SUCCESS. WE HAD OVER 750 ATTENDEES. WE RAISED $30,000. WE HAD A FOUR PLANE FLYOVER THAT A LOT OF PEOPLE CAME OUT TO WATCH. IT WAS AMAZING. WE HAD MULTIPLE VENDORS ATTEND THAT ALL REPORTED HAVING POSITIVE SALES, CONTRIBUTING TO THE LOCAL ECONOMY. WE HAD AN ARMY LED, ARMY VETERAN LED BAND COME OUT AND PUT ON A GREAT SHOW. IT WAS VERY FAMILY FRIENDLY. WE HAD A CHILDREN'S AREA THAT WAS A BIG HIT WITH THE KIDS, WITH FACE PAINTING AND TEMPORARY TATTOOS, AND VERY SELFISHLY, MY DAUGHTER SANG THE NATIONAL ANTHEM AND SHE DID AN AMAZING JOB. SO IT WAS A REALLY, REALLY SUCCESSFUL EVENT. LAST YEAR. WE HAD A REALLY GREAT TIME. WE LEVERAGED LAST YEAR'S $5,000 GRANT THAT WE WERE AWARDED TO DO MAINLY SOCIAL MEDIA ADVERTISING. WE WORKED WITH VISIT MCKINNEY. WE WORKED WITH CARRY THE LOAD, IF YOU'RE NOT FAMILIAR WITH THEM, WE'RE A NONPROFIT PARTNER OF CARRY THE LOAD. THEY HELP PROMOTE THE EVENT FOR US. WE WORKED WITH SBG HOSPITALITY. I'M VERY HAPPY TO ANNOUNCE THAT ANDREW STEFFEN IS ON OUR BOARD AS WELL THIS YEAR, AND WE'RE GOING TO BE WORKING CLOSELY WITH THEM TO AMPLIFY THIS EVENT THIS YEAR. AND ALSO SHOULD NOTE THAT WE'VE BROUGHT ON A LOT OF OTHER BOARD MEMBERS THIS YEAR, AND WE'RE REALLY EXCITED ABOUT OUR BOARD THIS YEAR AND THE FUTURE OF THE ORGANIZATION. AND SO THIS YEAR, WE'RE REQUESTING GRANT OF 12,500. THAT'S, YOU KNOW, OBVIOUSLY MORE THAN WHAT WE ASKED FOR LAST YEAR. WE WERE REALLY OPERATING ON A SHOESTRING BUDGET LAST YEAR FOR THE EVENT. AND THAT THAT GRANT WAS REALLY HELPFUL. AND WE REALLY WANT TO LEVEL UP OUR MARKETING EFFORTS THIS YEAR. AND SO OUR PLAN THIS YEAR, WE'RE TARGETING 1500 ATTENDEES. WE'RE TRYING TO POOL AND REACH ALL OF THE COUNTIES IN DFW. WE THINK THIS IS GOING TO AMPLIFY MCKINNEY AS A VETERAN, FRIENDLY CITY, BUILD AWARENESS, ATTRACT VETERANS AND FAMILIES TO DOWNTOWN MCKINNEY. WE'VE GOT A FUNDRAISING GOAL OF $40,000 THIS YEAR. HOPEFULLY WE YOU KNOW, I THINK THAT'S MODEST. I THINK WE CAN EXCEED THAT. AND THIS YEAR WE'RE GOING TO OFFER FREE ENTRY, BECAUSE I THINK LAST YEAR, MAKING IT A GATED AND TICKETED EVENT PROBABLY HURT US A LITTLE BIT. SO WE THINK MAKING IT AN OPEN EVENT THIS YEAR WILL REALLY HELP THE EVENT BE A LITTLE MORE SUCCESSFUL. AND, YOU KNOW, WE'RE DOING MULTI-CHANNEL MARKETING, PROBABLY GOING TO PUT MOST OF OUR MONEY INTO KIND OF SOCIAL MEDIA AND SOCIAL MEDIA INFLUENCERS, AS WELL AS PRINT AND RADIO AND NEWSPAPER. AND THAT'S IT. FAST AND FURIOUS. SO I'LL JUST HAVE ONE QUESTION.

YEAH, SURE. I THINK MAKING IT A NON TICKETED EVENT, IS THAT GOING TO BECAUSE IF YOU DID 30,000, WAS THAT PART OF YOUR REVENUE OR WAS THAT. YEAH, THE TICKET SALES WERE ACTUALLY NOMINAL COMPARED TO WHERE OUR MAIN REVENUE WAS, WHICH WAS THROUGH SPONSORSHIPS IN OUR

[01:35:01]

AUCTION THAT WE PUT ON EVERY YEAR. OKAY. SO WE THINK MAKING IT FREE WILL GET LESS BLOWBACK.

WE GOT A LOT OF BLOWBACK FROM THE VETERAN COMMUNITY THAT IT SHOULD BE FREE AND OPEN TO EVERYBODY, WHICH I THINK WE FUNDAMENTALLY AGREED WITH. AND THEN WE'LL GET MORE TRAFFIC. AND THEN OUR VENDORS WERE IN THE GATED AREA, WHICH PREVENTED THE PUBLIC FROM COMING IN AND ENGAGING WITH THEM TO, YOU KNOW, HAVE SALES AND THAT KIND OF THING. SO, YEAH. THANK YOU. ANY ADDITIONAL QUESTIONS? YEAH, I'VE GOT A COUPLE. SO YOU GUYS GO TAKE THESE VETERANS ON THESE EXPEDITIONS, THESE TRIPS, THESE CLIMBING WHATEVER YOU DO WITH THEM. BUT WHAT DO YOU DO WITH THEM AFTERWARDS. YEAH. DO YOU PROVIDE ANY COUNSELING. DO YOU BUY ANY COUNSELING ON THE EXPEDITIONS? DO YOU PROVIDE THEM ANYTHING WHEN THEY COME BACK TO MAKE SURE THAT THEY'RE STAYING HEALTHY? I MEAN, I'M A VETERAN AS WELL. SO YEAH, ABSOLUTELY. YEAH. WE DO FOLLOW UPS WITH WITH ALL OF THE VETERANS THAT COME ON OUR EXPEDITIONS. WE STAY IN TOUCH WITH THEM AND WE TRY TO BRING THEM BACK IN AND GET INVOLVED WITH THE ORGANIZATION. WE HAVE A LOT OF VETERANS THAT WILL COME ON REPEAT EXPEDITIONS, AND THEN WE KIND OF TRACK THEM AFTERWARDS TO MAKE SURE THAT THEY'RE MAKING THE OUTDOORS A PART OF THEIR LIFE. WE DON'T OFFER COUNSELING. WE DON'T HAVE.

WE'RE AN ALL VOLUNTEER ORGANIZATION, BUT WE'VE GOT PARTNERS, AND WE HAVE NONPROFIT PARTNER ORGANIZATIONS THAT WE REFER VETERANS THAT MAY NEED, YOU KNOW, COUNSELING AND THAT EXPERTISE. SO IF I COULD ADD SOMETHING, THE, YOU KNOW, WE DO LIKE, YOU KNOW, 1 OR 2 MAJOR EXPEDITIONS A YEAR, BUT WE ALSO HAVE A LOT OF SMALLER EXPEDITIONS. YOU KNOW, A LOT OF TIMES WHENEVER YOU LEAVE THE MILITARY, YOU KNOW, YOU CAN BE KIND OF ISOLATED, YOU KNOW, COMING OUT OF THE MILITARY WHERE YOU WERE SURROUNDED WITH A LOT OF LIKE MINDED PEOPLE AND GETTING THEM OFF ON THESE EXPEDITIONS. WE DON'T DISCRIMINATE ON ANY KIND OF ANY KIND OF VETERAN. IF YOU CAN PROVIDE A DD214, YOU CAN PROVIDE SOME KIND OF MILITARY PAPERWORK, YOU CAN GO, BUT THEN WE'LL ALSO DO, YOU KNOW, MONTHLY, BI MONTHLY, SMALLER EVENTS TO, YOU KNOW, THE HIKES AND MORE GROUP EVENTS JUST TO KEEP PEOPLE ENGAGED AND KEEP THEM COMING BACK. SO, YOU KNOW, YOU START SURROUNDING PEOPLE WITH OTHER LIKE MINDED INDIVIDUALS. IT JUST HELPS BUILD THAT COMMUNITY BACK UP THAT THEY HAD WHENEVER THEY'RE IN THE MILITARY. AND Y'ALL ARE WHO YOU SAID YOU PARTNER WITH OTHER VETERAN ORGANIZATIONS, WHO DO YOU PARTNER WITH? YEAH. SO I MENTIONED CARRY THE LOAD. I DON'T KNOW, I'M NOT SURE IF YOU'RE FAMILIAR WITH THEM, BUT THEY'RE HUGE ORGANIZATION BASED OUT OF DALLAS. AND THEN THROUGH THAT ORGANIZATION, WE'VE PARTNERED WITH OTHER SMALLER NONPROFITS. YOU KNOW, WE'RE KIND OF LIKE A BOUTIQUE, YOU KNOW, VETERANS NONPROFIT AND, YOU KNOW, CARRY THE LOAD, YOU KNOW, HAS SOME LARGER ORGANIZATIONS, LIKE ONE TRIBE, BUT THEN THEY'VE GOT LIKE SPIRIT WARRIOR THAT OFFERS LIKE YOGA AND COUNSELING AND THAT KIND OF STUFF. AND SO FOR THOSE VETERANS THAT ARE INTERESTED IN THAT KIND OF THING, WE REFER THEM TO THAT. AND BECAUSE AND THEY KIND OF OVERLAP WITH WHAT WE DO, YOU KNOW, LIKE DOING SOMETHING VERY PHYSICAL OUTDOORS. DO YOU GUYS JUST BECAUSE I KNOW THE ORGANIZATION, DO YOU GUYS PARTNER OR ARE YOU A PART OF THE COMBINED ARMS NETWORK? WE ARE. YEAH. I, I'M VERY GOOD FRIENDS WITH GUS AND WE ARE IN THEIR DATABASE AND WE HAVEN'T FULLY LEVERAGED THAT PLATFORM. BUT THAT'S SOMETHING WE'RE DEFINITELY LOOKING INTO THIS YEAR TO. BUT WE ARE REGISTERED. YEAH, YEAH. THANK YOU. SO WITH YOUR MARKETING EFFORTS, DO YOU WITH YOUR PARTNER ORGANIZATIONS, DO YOU LEAN ON THEM AND ASK THEM TO ALSO SHARE YOUR MESSAGING? THAT'S A GREAT QUESTION. LIKE CARRY THE LOAD. WHO'S GOT, YOU KNOW, HUNDREDS OF THOUSANDS OF FOLLOWERS. WE VERY SPECIFICALLY ENGAGE WITH THEM ON A CAMPAIGN, AND THEY PROMOTED OUR OUR EVENT LAST YEAR. AND THEY ACTUALLY ALSO CAME DOWN TO OUR EVENT AS WELL. SO YEAH, WE'RE GOING TO REACH OUT TO THEM AGAIN THIS YEAR AND MAYBE EXPAND TO OTHER VETERAN ORGANIZATIONS. I'VE ACTUALLY REACHED OUT TO CHUCK WRIGHT, WHO'S WITH THE TEXAS VETERANS COALITION, AND HE'S OR COMMISSION. HE'S HE'S PUTTING TOGETHER A LIST OF DIFFERENT CONTACTS AND DIFFERENT ORGANIZATIONS THAT WOULD BE GOOD KIND OF OVERLAPPING PARTNER ORGANIZATIONS FOR US TO REACH OUT TO AND SPREAD THE WORD AS WELL. YEAH. AND THEN I HAVE ONE OTHER QUESTION. I SAW THAT YOU'RE THAT YOU ARE BUDGETING $1,000 FOR A PRESS RELEASE. ARE YOU WORKING WITH AN AD AGENCY FOR THOSE PRESS RELEASE OR HOW ARE YOU LOOKING, YOU KNOW, LOOKING AT USING GRANT FUNDS TO FOR THAT PRESS RELEASE? YEAH, ABSOLUTELY. SO LAST YEAR WE WORKED WITH VISIT MCKINNEY, AND I BELIEVE BETH HAD REFERRED US TO SOMEONE THAT WROTE PRESS RELEASES FOR US. SO WE WERE PROBABLY GOING TO ATTEMPT TO DO THAT AGAIN. BUT YOU KNOW THAT THAT PARTICULAR LINE ITEM WAS REALLY KIND OF RESERVED FOR ALMOST LIKE CONTINGENCY, JUST IN CASE, LIKE WE WANTED TO EXPAND TO OTHER PRESS RELEASES, YOU KNOW, DALLAS MORNING NEWS OR.

[01:40:03]

OKAY. YEAH. OKAY. SORRY. QUICK QUESTION. OUTDOOR TRIPS ARE CERTAINLY THERAPEUTIC I UNDERSTAND THAT, YEAH. BUT IS THERE A THERAPIST OR SOMEBODY THAT COUNSELOR THAT ACTUALLY IS GOING ON THOSE TRIPS? RIGHT. WHEN YOU GET IN THE MIDDLE OF A REALLY GOOD PHYSICAL TRIGGERS, MENTAL DISCUSSIONS AS WELL? NO, NO, THAT'S NOT SOMETHING WE DO. WE YOU KNOW, IT'S OKAY IF YOU DON'T. I JUST WAS CURIOUS WHAT YOU KNOW, THAT WOULD YOU KNOW IF WE DID THAT AS AN ORGANIZATION, THAT WOULD PROBABLY INVOLVE A WHOLE NOTHER LEVEL OF LIKE INSURANCE AND LIABILITY AND ALL KINDS OF STUFF THAT WE WOULD HAVE TO GET INVOLVED IN. IT'S SOMETHING I THINK WE WOULD CONSIDER AS WE SCALE. I MEAN, WE ARE BOUTIQUE AND WE ARE TRYING TO SCALE, BUT OUR ORGANIZATION IS JUST MORE ABOUT THE CAMARADERIE AND BEING IN THE HEALING POWER OF BEING OUTSIDE.

THANKS. OKAY. NO ADDITIONAL QUESTIONS. THANK YOU. THANK YOU SO MUCH. THANK YOU. THANK YOU

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC 25-22) in the Amount of $14,500.00 for the Advertising, Marketing and Promotion of the 2025-2026 Events at Myers Park Consisting of Eight Unique Events Including The Annual Garden Show, Plant Sales, A Walk in the Park, and Educational Workshops.]

VERY MUCH. THANK YOU. NEXT ITEM 25 DASH 2920 CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATIONS SUBMITTED BY THE COLLIN COUNTY MASTER GARDENERS ASSOCIATION PC 25 DASH 22, IN THE AMOUNT OF $14,500 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2025 2026 EVENTS AT THE MYERS PARK, CONSISTING OF EIGHT UNIQUE EVENTS INCLUDING THE ANNUAL GARDEN SHOW, PLANET SALES, A WALK IN THE PARK, AND THE EDUCATIONAL WORKSHOPS. GOOD MORNING TO ALL AND THANK YOU FOR HAVING ME. SINCE I KNOW WE HAVE A TIMER RUNNING, I'M GOING TO GET STRAIGHT TO THE DIRT. I'M SARAH DODD, I'M HERE ON BEHALF OF COLLIN COUNTY MASTER GARDENERS, WHICH IS A 100% VOLUNTEER RUN GROUP WITH OVER 350 MEMBERS. WE CONTRIBUTE MORE THAN 33,000 HOURS OF VOLUNTEER SERVICE ALONE LAST YEAR, WE ARE RESEARCH BASED HORTICULTURE PROGRAM SERVE ALL AGES, OFFERING YEAR ROUND EVENTS, EDUCATIONAL WORKSHOPS, COMMUNITY OUTREACH, HORTICULTURAL SUPPORT AND SCHOLARSHIPS. WE MAINTAIN 18 GARDENS, INCLUDING 12 AT MYERS PARK AND A SCHOOL PROGRAM RIGHT HERE AT CALDWELL ELEMENTARY. THESE ARE THE EIGHT EVENTS IN THE GRANT, AND THEY FORM THE HEART OF OUR PUBLIC PROGRAMING, FROM PLANT SALES TO WORKSHOPS, EXPOS AND TOURS. WE'RE EXPECTING TO BRING IN 8500 TO 10,000 ATTENDEES, WITH 70 TO 75% COMING FROM OUTSIDE MCKINNEY. AND WE'RE NOT JUST TRACKING HEADCOUNTS. OUR SURVEYS ARE ASKING VISITORS WHAT THEY PLAN ON DOING WHILE THEY'RE HERE IN MCKINNEY, AND OUR RESULTS ARE SHOWING STRONG INDICATORS OF ECONOMIC IMPACTS. THE GARDEN SHOWS A BUILT IN SHOPPING EXPERIENCE FEATURING LOCAL VENDORS, SMALL BUSINESSES, STARTUPS AND NONPROFITS, AND OUR SURVEYS CONFIRMED THAT THE ATTENDEES ARE CONTINUING TO SUPPORT THESE BUSINESSES EVEN AFTER OUR EVENTS. WE RUN HALF DAY EVENTS LIKE WALK IN A PARK AND OUR EDUCATION WORKSHOPS THAT RUN FROM NINE TO NOON, GIVING ATTENDEES TIME AND ENCOURAGEMENT TO EXPLORE MCKINNEY AFTERWARDS. AND OUR SURVEYS ARE SHOWING THAT 77% OF OUR GARDEN TOUR GUESTS AND UP TO 37% OF OUR EDUCATION WORKSHOP ATTENDEES PLAN ON DINING OR SHOPPING IN MCKINNEY THAT DAY. OUR EVENTS ARE ROOTED IN MCKINNEY. WE SUPPORT LOCAL NONPROFITS AND BUSINESSES ALL YEAR AT THE GARDEN SHOW. ALL SUGGESTED DONATION ENTRIES GO DIRECTLY TO A LOCAL CHARITY, AND SOME PAST RECIPIENTS HAVE BEEN HUGS GREENHOUSE, THE SEED PROJECT FOUNDATION AND MCKINNEY LEARNING GARDEN. IN 2025. 16 OUT OF OUR 70 VENDORS WERE MCKINNEY PACED. WE ALSO HAD BOOTHS FOR THE HERITAGE GUILD OF COLLIN COUNTY, THE CITY OF MCKINNEY.

MCKINNEY PARKS FOUNDATION, JUST TO NAME A FEW. FOR 2026, WE'VE ALREADY CONFIRMED EIGHT SPONSORS, TWO FROM BUSINESSES IN MCKINNEY, AND MORE THAN HALF OUR VENDORS HAVE ALREADY SIGNED BACK UP. WE'RE RELYING ON LOCAL PARTNERSHIPS FOR OUR OTHER EVENTS. HUGS GREENHOUSE PROVIDES INVENTORY FOR OUR PLANT SALES, AND WE TAP LOCAL EXPERTS TO PRESENT AT OUR WORKSHOPS. A WALK IN THE PARK NOW FEATURES THE MCKINNEY PLEIN AIR ART SOCIETY. I'M SORRY, THE PLEIN AIR SOCIETY AND THE ART CLUB OF MCKINNEY. THIS GRANT WOULD COVER 83% OF OUR MARKETING BUDGET, SUPPORTING US IN PAYING THOSE PRINT ADS THAT WE LOVE IN DALLAS MORNING NEWS, WHICH ARE DRAWING IN THESE EXTERNAL TOURIST DOLLARS. THEY HELP US WITH OUR DIGITAL MEDIA, SOCIAL RADIO, AS WELL AS OUR

[01:45:04]

DIRECT OUTREACH. WE TRACK EVERYTHING FROM AD LINKS TO SURVEY FEEDBACK SO THAT WE CAN HELP CLEARLY SEE THE ROI IN OUR GRANT RECAP REPORTS. AND BECAUSE OF OUR AUDIENCE SPANS MULTIPLE GENERATIONS, WE CONTINUE TO BALANCE DIGITAL WITH TRADITIONAL MARKETING METHODS AS WELL AS OUR GRASSROOTS EFFORTS. HERE'S A PEEK AT OUR BUDGETS. AND AFTER YEARS OF EXPERIENCE, WE KEEP OUR BUDGETS VERY FINE TUNED FOR IMPACT. WE TAKE SOME EVENTS, LIKE WALK IN A PARK AT A LOSS, BECAUSE WE FEEL THERE IS AN IMPORTANCE OF THE EDUCATION AND THE COMMUNITY THAT HAPPENS AT THOSE EVENTS. OTHER EVENTS, LIKE THE PLANT SALES, GENERATE THE INCOME THAT HELP US FUND THESE FREE PROGRAMS, OUR OUTREACH AND OUR SCHOLARSHIPS. FOR THE GRANT, WE ARE SPECIFICALLY MEASURING ROI NOW IN TWO WAYS ATTENDANCE AND REACH. THE LAST GRANT CYCLE, WE SERVED 7700 ATTENDEES, WHICH TURNED INTO A $1.35 PER PERSON IN MARKETING FUNDS, AND THE RESULT WAS 73% TRAVELING FROM OVER 100 CITIES, 12 COUNTIES INTO MCKINNEY. WE SHOWED DIGITAL PRINT MEDIA, EMAILS, IN-PERSON OUTREACH. WE GENERATED 1.25 MILLION IMPRESSIONS, SHARING MCKINNEY WITH AN EVEN LARGER AUDIENCE. AND THAT TURNS INTO LESS THAN $0.01 PER IMPRESSION. AND WE'RE WE'RE PROUD TO SHOW THE REASON TO CONTINUE THIS PARTNERSHIP. AND I'M DONE. THANK YOU SO MUCH. ARE THERE ANY QUESTIONS? JUST A COMMENT. I JUST WANT TO THANK YOU BECAUSE THE REPORTS THAT YOU SUBMIT AFTER RECEIVING GRANT FUNDING, I THINK ARE I PERSONALLY THINK ARE THE MOST ROBUST AND DETAILED OF ANY OF THE GRANTEES. AND I REALLY APPRECIATE ALL THE DATA POINTS THAT YOU COLLECT AND PARTICULARLY YOUR SURVEY, WHICH, AS YOU SAID, NOT ONLY INDICATES THAT PEOPLE ARE COMING TO MCKINNEY FROM OUTSIDE, BUT ALSO WHAT ARE THEY DOING AFTER THE EVENT, WHICH GIVES US VERY GOOD DATA ON THE ECONOMIC IMPACT. SO JUST A PUBLIC NOTE OF ACKNOWLEDGMENT. I KNOW THAT THAT DOES NOT GO WITHOUT A LOT OF TIME AND INVESTMENT ON YOUR PART. I LIKE MY SPREADSHEETS AS MUCH AS I LIKE TO MAKE ADDS. ANY OTHER COMMENTS? THANK YOU VERY MUCH. THANK YOU. NEXT WE HAVE

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 25-23) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Oktoberfest.]

ITEM 25 DASH 2921. CONSIDER DISCUSS PROMOTIONAL COMMUNITY GRANT APPLICATION SUBMITTED BY MCKINNEY MAIN STREET PC 25 DASH 23. IN THE AMOUNT OF 14,000 FOR THE EVENT. ADVERTISING MARKETING PROMOTION OF THE 2025 MCKINNEY OKTOBERFEST. GOOD MORNING EVERYBODY. GOOD MORNING. GOOD MORNING. ALL RIGHT. ARE YOU READY? YES, MA'AM. OKAY. START AS SOON AS I GET TO GO BACK. YOU GOT TO GO ALL THE WAY BACK. ALL RIGHT. SO I DECIDED TO DO SOMETHING A LITTLE DIFFERENT THIS YEAR FOR OUR PRESENTATION, WE FOUND A TIME MACHINE ON FACEBOOK MARKETPLACE THAT WE COULD BRING YOU LIVE ON THE GROUND COVERAGE AT 2025 MCKINNEY OKTOBERFEST. LET'S CHECK IN WITH OUR REPORTER FEATURED. ARE YOU WITH ME? I AM, AND WELCOME TO MCKINNEY OKTOBERFEST 2025.

MCKINNEY OKTOBERFEST FUTURE. AND I AM HERE TO BRING YOU ALL THE SIGHTS, SOUNDS AND SMELLS OF THE BIGGEST BAVARIAN CELEBRATION. SO CAN YOU SHARE WITH US WHAT IT'S LIKE THERE RIGHT NOW? OF COURSE.

AND JUST TO GIVE YOU AN IDEA OF HOW BIG THIS FESTIVAL IS, LAST YEAR WE WELCOMED 80,000 GUESTS TO DOWNTOWN MCKINNEY. THAT'S A LOT OF BRATS, YOU KNOW, FROM THE LOOK OF IT, IT'S GOING TO BE BIGGER THIS YEAR. AND I IMAGINE IT'S BECAUSE WE ARE FREE TO ATTEND AND FUN FOR THE WHOLE FAMILY. AND SINCE I'VE BEEN HERE, I'VE BEEN WALKING AROUND AS A GUEST, AND THEY HAVE BEEN ENJOYING OUR ACTIVITIES AND ENTERTAINMENT, LIKE KEG TAPPING AND EVEN STEIN HOLDING, DRINKING AND ENJOYING THE LIVE ENTERTAINMENT. AND OF COURSE, THE CUTEST, MOST SILLIEST COMPETITION AROUND THE WEENIE DOG RACES. IT'S PERFECT. SO I REMEMBER WHEN YOU SAID SOMETHING ABOUT FUN FOR THE WHOLE FAMILY. WERE YOU KIDDING? YOU KNOW, I WASN'T KIDDING WHEN I SAID THIS WAS FAMILY FRIENDLY. THERE'S A HUGE CARNIVAL OVER THERE FOR KIDS AND THE KIDS AT HEART. AND OF COURSE, IN KINDER CORNER, THERE'S A SOFT PLAY AREA FOR THE LITTLE CRAWLERS. AND ONE OF THE MOST EXCITING PARTS ABOUT OKTOBERFEST GUYS WAS THE TO ME IS THE VIP EXPERIENCE.

PARTICIPANTS GET A CHANCE TO EXPERIENCE EXCLUSIVE BEER AND FOOD, LIVE ENTERTAINMENT, BEAUTIFUL FESTIVE DINING HALL, AND MORE. SO, LEADING UP TO THE EVENT, CAN YOU SHARE WHAT YOU DID TO HELP MARKET THIS FESTIVAL? YOU KNOW, MAIN STREET PULLED OUT ALL THE STOPS AND MARKETING FOR THIS EVENT. WE MARKET IT ON BILLBOARDS, LOCAL PROFILE, COMMUNITY IMPACT, DALLAS MORNING NEWS AND WORKED WITH REGIONAL AND LOCAL CONTENT CREATORS. WAS THERE ANYTHING ELSE SPECIAL THAT YOU DID? YOU KNOW, WE EVEN HAD A COMMERCIAL THAT WAS AIRING ON STREAMING

[01:50:01]

SERVICES SINCE AUGUST. WOW. SO NOW THAT YOU'VE HAD ANOTHER SUCCESSFUL OKTOBERFEST, WHAT'S NEXT? GREAT QUESTION. ME, WE'RE GOING TO ANALYZE SOME DATA THAT WE SEE FROM VENDOR SURVEYS AND WITH OUR LOCAL BUSINESSES SALES TAX, FOOD AND BEVERAGE SALES, WEBSITE TRAFFIC, AS WELL AS ENGAGEMENT ON OUR SOCIAL MEDIA. WOW, REALLY SOUNDS LIKE A FUN TIME AND A GREAT OPPORTUNITY FOR THE COMMUNITY AND DOWNTOWN BUSINESSES. I COULD NOT AGREE MORE. THE SUCCESS OF THIS EVENT WOULD NOT BE POSSIBLE WITHOUT THE GRANT AWARDED FROM THE CDC. WE ARE SO APPRECIATIVE OF HIM.

THANK YOU FOR YOUR COVERAGE, TAKAYA. NOW GO SOAK THOSE FEET. ALL RIGHT. I'LL STAND FOR ANY QUESTIONS. WOW. WELL DONE. ANDREW, I EXPECT YOU EVERY SINGLE TIME TO DO A PRESENTATION LIKE THIS. ALL MINE ARE POURING. ARE THERE ANY COMMENTS? ANY COMMENTS? IT WAS OBVIOUS. SO OBVIOUSLY, SO INTENTIONAL. I TRIED TO CHANGE IT UP. I FEEL LIKE YOU GUYS GET THE SAME PRESENTATION FROM ME TIME AFTER TIME. SO I THOUGHT, WELL, LET'S JUST DO SOMETHING SILLY. SO ANYWAY. BUT INFORMATION IS STILL THE SAME. WE ARE VERY EXCITED ABOUT OKTOBERFEST. IT'S OUR BIGGEST FESTIVAL IN DOWNTOWN, AND SO WE DO APPRECIATE YOUR SUPPORT IN HELPING US BRING THIS TO LIFE. SO ANYWAY, ANY INTEREST IN PARTNERING WITH MRT? MRT, I DON'T KNOW IF YOU HAVE TIME.

SHE'S GOING TO GET RECRUITED BY THEM. VERY GOOD OKAY. NO. AWESOME. GREAT JOB. THANK YOU,

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 25-24) in the Amount of $7,100.00 for the Advertising, Marketing and Promotion of 2025-2026 Events, Including Three Art Shows, Four Workshops, and Thirteen Community Events.]

THANK YOU, THANK YOU. NEXT ITEM 25 DASH 2922 CONSIDER DISCUSS. PROMOTIONAL GRANT. COMMUNITY GRANT. EVENT GRANT. APPLICATIONS SUBMITTED BY THE ART CLUB OF MCKINNEY PC 25 DASH 24. IN THE AMOUNT OF $7,100 FOR THE ADVERTISING MARKETING PROMOTION OF THE 2025 2026 EVENTS, INCLUDING THREE ART SHOWS, FOUR WORKSHOPS AND 13 COMMUNITY EVENTS. I CAN'T BELIEVE I HAVE TO FOLLOW THAT. VERY GOOD, VERY ENTERTAINING. THANK YOU SO MUCH. GOOD MORNING. MY NAME IS CATHERINE CLAY. I'M PRESIDENT OF THE ART CLUB OF MCKINNEY, AND I APPRECIATE THE TIME TO COME HERE. AND I'M ACTUALLY VERY EXCITED TO PRESENT TO YOU WHAT WE'VE BEEN DOING AND ALSO WHAT WE PLAN TO DO. SO JUST A LITTLE BIT ABOUT US. I'M SURE EVERYBODY, MOST EVERYBODY IS AWARE WE'RE THE OLDEST ART CLUB IN TEXAS THIS YEAR. WE'RE ACTUALLY 111 YEARS OLD. WE HAVE 150 PLUS MEMBERS AND WE ARE CONSTANTLY GROWING. OUR PARTNERS. AT THE TOP, YOU'LL SEE COMMUNITY PARTNERS YEAR OVER YEAR GROWTH. SO IN 2022 WE STARTED WITH FOUR AND NOW WE'RE UP TO 20. WE REALLY VALUE OUR COMMUNITY PARTNERSHIPS. OUR GROWTH. IN 2024 AND 25, WE HAD 133 PLUS MEMBERS. WE ARE UP TO 150 INSTAGRAM, 400 FOLLOWERS TO OVER 1000 FACEBOOK 870 TO OVER 1000. WE ALSO CREATED A LINKEDIN ACCOUNT. OUR FACEBOOK VIEWS ESTIMATED 12,000 PLUS IN 24, 25 AND 16 OVER 16,000 JUST THIS PAST YEAR. OUR VOLUNTEERISM HOURS 3000. OUR EVENT GEOGRAPHIC REACH, OVER 44 UNIQUE ZIP CODES, CALLS FOR ART AND COMMUNITY COLLABORATIONS. WE'RE 16 OR MORE OPPORTUNITIES THIS YEAR. OUR MEMBERSHIP GROWTH ON THE RIGHT HAND SIDE FROM 2022 WAS 74 TO 2025 IS NOW IT'S OVER 150 FOR OUR EVENTS. LAST YEAR, YOU ALL HELPED US FUND A LOT OF THE PROMOTIONS OF OUR EVENTS LAST YEAR, WHICH WE WERE VERY GRATEFUL FOR. THE BOLDED ONES IN 2425 ARE THE ONES THAT WE ADDED TO THE CALENDAR. 2526 THE BOLDED ONES ARE WHAT WE ARE ADDING THIS YEAR. WE ARE ALSO ADDING WORKSHOPS, WHICH WE HAVE DONE IN YEARS PAST, BUT WE WERE NOT AT A POINT WHERE WE COULD SUPPORT THAT, AND WE ARE NOW TO OFFER MORE EDUCATION. AND I GUESS CAMARADERIE WITHIN THE ARTIST COMMUNITY. THE EVENT GROWTH YEAR OVER YEAR ON THE RIGHT HAND SIDE, IN 2022 TO 23, WE HAD 11 EVENTS AND NOW WE ARE UP TO 25 EVENTS. I DO WANT TO POINT OUT THAT WE ARE NOT FOCUSED ON DOING A LOT OF EVENTS, BUT WE WANT TO DO THE RIGHT AMOUNT OF EVENTS AND WE WANT TO DO A BALANCE OF FREE EVENTS VERSUS PAID EVENTS. SO THAT'S WE'RE LOOKING AT QUALITY, NOT NOT THE EXPANSION OF DOING A WHOLE LOT OF EVENTS. WHY WE ARE REQUESTING FUNDING.

SO THIS IS ACTUALLY MY THIRD YEAR AS PRESIDENT. THE PAST TWO YEARS I'VE FELT TO ME WERE GROWING YEARS AND BUILDING A FOUNDATION. SO WE DO APPRECIATE THE GRANTS THAT WE HAVE

[01:55:03]

RECEIVED. WE ARE ALSO SHARPENING OUR MARKETING STRATEGY. SO I WILL SAY SOME OF THE THINGS THAT WE DID LAST YEAR, WE KNOW FOR SURE DO NOT WORK, AND WE ARE FOCUSED ON REMOVING SOME OF THOSE. AND IN DOING ALL PAID SOCIAL MEDIA, AND I'M SURE YOU'VE HEARD THAT FROM EVERY PRESENTATION, DIGITAL SOCIAL MEDIA ADS REALLY DO WORK AT OUR. I WILL NOTE THAT AT OUR EVENTS WE DO ASK PEOPLE, HOW DID YOU HEAR ABOUT THE EVENT? AND MOST PEOPLE SAY, SOCIAL MEDIA. I DO WANT TO SEE PERSONALLY OUR GROWTH EXTEND BEYOND 44 ZIP CODES, AND WE WANT TO ENHANCE THE VISIBILITY OF MCKINNEY. WE REALLY WANT TO BE A CENTER OF EXCELLENCE FOR ARTS AND CULTURE IN NORTH TEXAS, AND I THINK THAT'S BEEN A THEME HERE AS WELL WITH SOME OF THE OTHER PRESENTATIONS, OUR FUNDING BREAKDOWN. SO OUR TOTAL REQUEST IS $7,100. LAST YEAR WE REQUESTED WE BROKE IT DOWN INTO EIGHT CATEGORIES. WE KNOW SOME OF THOSE CATEGORIES. CATEGORIES DO NOT WORK. SO WE ARE FOCUSED ON FOUR CATEGORIES THIS YEAR FACEBOOK AND INSTAGRAM. PAID MARKETING PRINTED COLLATERAL, WHICH WILL BE USED AT OUR EVENTS THAT ALSO PROMOTE OUR PARTNERS EVENT PROGRAMS AND CATALOGS. AND THEN WE DO HAVE A BUCKET FOR ADDITIONAL EXPENSES, WHICH WE ALWAYS HAVE. THIS IS THE ACTUAL PROPOSED BUDGET BREAKDOWN. IT REFLECTS WHAT I JUST MENTIONED, WITH THE AMOUNT BEING 7100, ASKING MEASURING SUCCESS. LAST YEAR WE PUT THIS INTO PLACE. WE HAVE ACCOMPLISHED EVERY SINGLE THING ON THIS LIST. SO I ACTUALLY DO HAVE A AN END OF YEAR REPORT THAT COVERS EVERY SINGLE ITEM ON HERE, WITH STATS AND DATA THAT SHOW OUR GROWTH AND OUR SUCCESS FROM THE PAST YEAR. ACTUALLY, I PRINTED COPIES IF YOU WOULD LIKE ONE. ALSO IN THE NEWS, VISIBILITY IS VERY BIG FOR US. SO LAST YEAR WE HAD MULTIPLE. WE HAD COVERAGE IN MULTIPLE CHANNELS ONLINE AS WELL AS MAGAZINES AND NEWSPAPERS, WHICH IS REALLY EXCITING. THIS IS ALSO ON OUR WEBSITE AND I WILL STAND FOR QUESTIONS. I HAVE A QUESTION. SO WITH ALL THE COMMUNITY PARTNERS THAT YOU LISTED, YES. ARE THEY FUNDING YOU IN ANY WAY IN TERMS OF FUNDING? THEY DO PARTIALLY ASSIST WITH CERTAIN PROJECTS, BUT IT IS A VERY LOW AMOUNT. OUR PARTNERSHIPS ARE MEANT TO BE MORE FOR VISIBILITY AND AWARENESS AND CROSS-PROMOTION OF EACH OTHER'S EVENTS AND PULLING IN PEOPLE FROM THE COMMUNITY THAT MIGHT BE INTERESTED IN OUR PARTNER, BUT MAY ALSO BE INTERESTED IN US. OKAY. BECAUSE I'M LIKE, I'M JUST LOOKING AT THE FACEBOOK PAGE. I THINK THERE WAS LIKE 40 FOLLOWERS ON FACEBOOK. HOW MANY, HOW MANY WAS THAT? ONLY 40 FOLLOWERS. YEAH. OH NO. WE HAVE OVER A THOUSAND FOLLOWERS ON FACEBOOK. I WOULD HAVE ASSUMED. SO. I'M ON THE ART CLUB OF MCKINNEY. YES. FACEBOOK PAGE. YES. OH, YOU KNOW WHAT? I THINK YOU'RE LOOKING AT OUR MARKETING ONLY PAGE. WE OUR GROUP IS OVER A THOUSAND FOR OUR OUR, LIKE OFFICIAL ART CLUB OF MCKINNEY GROUP. OKAY. GOOD TO KNOW. YES, YES. THAT ONE'S ONLY FOR PAID MARKETING. SO WE USE THAT ACCOUNT JUST FOR PAID MARKETING. JUST FOR PAID MARKETING. YES. OKAY. OKAY. THANK YOU FOR CLARIFYING. SURE. ANY OTHER QUESTIONS? ANY OTHER COMMENTS OR QUESTIONS? YOU DON'T HAVE OKAY. AWESOME. THANK YOU. NEXT ITEM 25 DASH 2923 CONSIDER

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Millennial Maven Creative Foundation (PC 25-25) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2025 Rooted in Rhythm Event.]

DISCUSS PROMOTIONAL COMMUNITY EVENTS GRANT APPLICATION SUBMITTED BY THE MILLENNIAL MAVEN. MAVEN MAVEN MAVEN CREATIVE FOUNDATION, PC 2525 AND THE AMOUNT OF $10,000 FOR THE ADVERTISING MARKETING PROMOTION OF THE 2025 ROOTED IN RHYTHM EVENT. GOOD MORNING, MADAM CHAIR, MADAM PRESIDENT AND MEMBERS OF THE BOARD. I AM BRIDGET JONES, THE EXECUTIVE DIRECTOR OF THE MILLENNIAL MAVEN CREATIVE FOUNDATION, WHERE WE FOCUS ON WOMEN AND YOUTH GETTING INTO CREATIVE CAREERS. ROOTED IN RHYTHM IS A MUSIC PROGRAM THAT WE DO UNDER THE ORGANIZATION THAT FEATURES WORKSHOPS, DIFFERENT PANELS, BUT MORE IMPORTANTLY, EVENTS INCLUDING THIS MUSIC SHOWCASE. THIS MUSIC SHOWCASE IS SUCH A UNIQUE EXPERIENCE BECAUSE WE ARE AIMING TO MAKE SURE THAT WE SHOWCASE UNDERREPRESENTED ARTISTS IN THE COUNTRY GENRE. TAKING PLACE OCTOBER 18TH, 2025, A DISTRICT 121. WE ARE GOING TO HAVE A PLETHORA OF DIFFERENT AND UNIQUE COUNTRY MUSIC ARTISTS, WHICH THREE OF THEM ARE ACTUALLY LOCAL TO THE DFW AREA WITH ALL OF THE TALENT INCLUDED, THEY HAVE OVER A MILLION FOLLOWERS. THAT INCLUDES ALL OF OUR ANCILLARY, ALL OF THE TALENT ON STAGE, AND ALSO THE HOST OF ALL OF THE DIFFERENT PROGRAMING THAT WE WILL HAVE AS WELL. SO SOME OF THE THINGS THAT WE ARE DOING TO MARKET THIS EVENT LEADING UP TO THE OFFICIAL ROOTED IN RHYTHM IS GOING TO BE LINE DANCE CLASSES, WHICH WE HAVE BEEN PARTNERING

[02:00:04]

WITH THE CREDIT UNION OF TEXAS, WHO IS A MAJOR SPONSOR FOR US. SO EVER SINCE MAY, WE HAVE BEEN DOING ONE LINE DANCE A MONTH IN ORDER TO CONTINUE TO BUILD THE BUZZ OF ROOTED IN RHYTHM, JUST BECAUSE THAT IS SOMETHING THAT IS A PART OF THE GENRE. IN ADDITION, WE HAVE COMING UP IN JULY THE RODEO PARTY BUS, WHICH IS GOING TO BE BASED IN DALLAS, MANY CONCERTS WHICH WE'VE ALREADY HAD ONE MINI CONCERT IN APRIL WITH OUR HEADLINER, PINK BEARD, WHICH WAS AN AMAZING TURNOUT JUST TO CONTINUE TO CREATE THE CULTURE OF ROOTED IN RHYTHM. AND THEN, LIKE I SAID, OF COURSE, THE MAIN FESTIVAL ON OCTOBER 18TH. THROUGHOUT THE WEEK, WE ARE PLANNING TO HAVE A ROOTED IN RHYTHM WEEK, WHICH STARTING OCTOBER 15TH IS GOING TO BE A COMEDY SHOW. ANOTHER BOOT PARTY WITH OUR BIG SPONSOR LANE BOOTS, AND THEN OCTOBER 20TH. AFTERWARDS, WE ARE GOING TO HAVE BRUNCH AT THE FIVE BISTRO BAR AND GRILL. ALL RIGHT, I'M FELICIA. I'M THE DIRECTOR OF COMMUNICATIONS AT THE MILLENNIAL CREATIVE FOUNDATION, AND I'M OVER THE MARKETING. AND SO AS SHE SAID, WE HAVE BEEN DOING SMALL EVENTS AND OUR LINE DANCE CLASSES HAVE GONE FROM HAVING 69 PEOPLE TO OVER 300 PEOPLE IN ATTENDANCE. IN THE TIME THAT WE HAVE HAD THEM, WE EXPECT IT TO CONTINUE TO GROW. THE CREDIT UNION OF TEXAS HAS EVEN DECIDED AFTER THE CONCERT THEY WANT TO KEEP THESE GOING BECAUSE THE COMMUNITY HAS RESPONDED SO WELL, AND 37% OF THE ATTENDEES COME FROM OUTSIDE OF MCKINNEY. IN ADDITION TO THAT, WE ARE ALSO DOING OUR SOCIAL MEDIA STRATEGY, WHICH WE HAVE HAD OVER EIGHT POSTS GO VIRAL BETWEEN INSTAGRAM, TIKTOK AND FACEBOOK, WHICH RESULTED IN A MAJORITY OF THE TICKET SALES COMING FROM OUTSIDE OF MCKINNEY, WITH 27% COMING FROM OUTSIDE OF TEXAS, 37% COMING FROM THE DFW METROPLEX. SO MAKING THAT A LITTLE BIT OVER 50% OF PEOPLE COMING INTO MCKINNEY. WE ARE ALSO PARTNERING WITH LOCAL BUSINESSES LIKE THE DENNISON HOTELS TO HAVE OUR ARTISTS STAY THERE, BUT ALSO CREATING A PACKAGE FOR ATTENDEES TO STAY AT THAT HOTEL, SINCE IT'S RIGHT THERE IN WALKING DISTANCE, AND IT'LL JUST MAKE IT AN EASY EXPERIENCE. IN ADDITION TO THAT, WE'RE ALSO DOING EMAIL MARKETING AND OTHER STRATEGIC PARTNERSHIPS WITH NOT JUST CORPORATIONS, BUT ALSO LOCAL SMALL BUSINESSES LIKE MCKINNEY HAT COMPANY. WE'RE GOING TO DO A HAT PARTY WITH THEM. WE ALSO RECENTLY PARTNERED WITH RANCHER HAT BAR, WHICH IS A COMPANY THAT JUST CAME HERE TO TEXAS AND IS TRYING TO EXPAND THEIR REACH. THEN, OF COURSE, LANE BOOTS AND ALL OF THESE PEOPLE COME OUT TO THE DIFFERENT, SMALLER EVENTS THAT WE HAVE. IN ADDITION, WE DID BECOME SPONSORS OF THE TEXAS BLACK INVITATIONAL RODEO THAT IS JULY 26TH, WHICH IS THE RODEO BUS PARTY WE'RE HAVING IN THE MORNING TO TAKE ATTENDEES FROM ALL OVER THE METROPLEX TO BOTH STORES, LANE BOOTS AND RANCHER HATS SO THEY CAN GET THEIR GEAR AND BE READY FOR ROOTED IN RHYTHM IN OCTOBER. OH, SORRY.

JUST TO SHOW SOME OF OUR SOCIAL MEDIA NUMBERS. AS YOU CAN SEE, SOME OF THE DIFFERENT POSTS ALL OF OUR ARTISTS HAVE BEEN POSTING. SO IT'S BEEN A VERY GREAT RESPONSE TO US ON ALL DIFFERENT PLATFORMS. SO THIS IS WHAT OUR SPONSORS GET. AND HERE ARE SOME OF OUR PARTNERS. THEY WILL ALSO BE PARTICIPATING IN SOME OF THE LINE DANCE CLASSES AND THE ONE NEXT MONTH. IF ANY OF YOU CAN COME OUT TO, WE WILL ACTUALLY HAVE WHO IS CONSIDERED THE KING OF LINE DANCE THERE, CUPID WHO CREATED THE CUPID SHUFFLE? IF ANY OF Y'ALL ARE FAMILIAR WITH THAT. SO THESE ARE JUST OUR SPONSORSHIP TIERS. AND AS FAR AS THE BUDGET GOES, THIS IS OUR OVERALL PROMOTION BUDGET, WHICH WE'VE ALREADY SPENT ABOUT $11,000 MARKETING AND WE'VE SOLD 62% OF THE TICKETS. YEAH, THAT'S 62% OF THE TICKETS ARE ALREADY SOLD AND THOSE ARE EARLY BIRD TICKETS. SO WE EXPECT TO SELL OUT COMPLETELY OF THIS. AND WE ARE ALSO PARTNERING WITH THE SBG HOSPITALITY GROUP TO HELP US WITH THE MARKETING IN THE MCKINNEY AREA, BECAUSE WE DO WANT TO GET A FEW MORE PEOPLE FROM MCKINNEY TO COME OUT AND NOT JUST HAVE OUTSIDE GUESTS. AND SO YOU CAN SEE THE BREAKDOWN OF WHAT WE'VE SOME OF THIS IS WHAT WE'VE ALREADY SPENT AND WHAT WE PLAN TO CONTINUE TO SPEND. WE WANT TO PUT MORE INTO SOCIAL MEDIA SINCE IT HAS BEEN SO SUCCESSFUL AND ALSO IN RADIO.

AND THAT'S IT. WE STAND FOR. ANY QUESTIONS. LOOKS LIKE A LOT OF FUN. A LOT OF FUN. LOOKS FUN.

AND I'VE SEEN THE LINE DANCING EVENTS THAT YOU DO BECAUSE OUR OFFICE IS RIGHT THERE IN DISTRICT 121. IT LOOKS LIKE EVERYBODY HAS A GREAT TIME. YES, YES, YES. IT'S BEEN REALLY FUN ON THE GROUND. IT'S THE IT'S THE HYPE BOOTS ON THE GROUND. ANY ADDITIONAL COMMENTS OR QUESTIONS EVERYONE I'M ADRIAN CARSON OKAY. NO ADDITIONAL COMMENTS OR QUESTIONS OKAY. THANK YOU SO MUCH. THANK YOU. I AM GOING TO JUST WE'RE GOING TO MOVE PUBLIC COMMENTS AND BOARD COMMENTS TO AFTER EXECUTIVE SESSION FOR THE SAKE OF TIME. SO AT THIS TIME WE WILL NOW GO INTO. MADAM CHAIR, CAN I JUST ASK ONE QUICK QUESTION? SURE OF CINDY, I JUST TO WRAP UP ALL OF THESE PROMOTIONAL GRANTS. I DID SOME MATH, WHICH I'M BAD AT, BUT I CAME TO $100,795 IN TOTAL

[02:05:09]

REQUESTS FOR PROMOTIONAL GRANTS. CAN YOU REMIND US WHAT OUR BUDGET IS, WHAT CYCLE WE'RE IN, AND HOW MUCH OF THE BUDGET WE HAVE REMAINING? YEAH, WE THIS IS THE SECOND AND FINAL CYCLE FOR THIS YEAR. WE HAD BUDGETED FOR THE YEAR TWO 5025 FOR EACH CYCLE, AND THEN WE HAD 69,000 IN CARRYOVER FROM THE PREVIOUS YEAR UNSPENT. SO AFTER THE FIRST ROUND OF GRANTS AWARDED, THAT LEAVES US CURRENTLY WITH 174, WE HAVE $174,000 REMAINING IN THE BUDGET AND $100,000 IN REQUESTS.

OKAY. THANK YOU. THANK YOU FOR THAT QUESTION. AGAIN. THANK YOU TO ALL THE APPLICANTS FOR OUR PROMOTIONAL GRANT. SUBCOMMITTEE WILL MEET AND DISCUSS THESE FORMULA, FORMULATE RECOMMENDATIONS, AND THE BOARD WILL VOTE ON THIS IN OUR JULY MEETING. AT THIS TIME, WE WILL

[EXECUTIVE SESSION]

NOW RECESS FOR EXECUTIVE SESSION IN ACCORDANCE OF THE TEXAS GOVERNMENT CODE. ITEMS, INCLUDING ECONOMIC DEVELOPMENT MATTERS THAT MAY BE DISCUSSED INCLUDE PROJECT HEMISPHERE.

VENUE. NOTES. LIVE PROJECTS 2020 DASH OH NINE TUBBS BREWERY ENTERTAINMENT DESTINATION PROJECT 1704 CRAIG RANCH RESORT HOTEL. PROJECT 2415 SANCHEZ CHARITIES NEIGHBORHOOD. THERE WILL BE NO ACTION AFTER EXECUTIVE SESSION. IT IS GOOD, GOOD. OKAY. READY? I WILL NOW RECONVENE THE MEETING OF MCKINNEY COMMUNITY DEVELOPMENT BOARD. THE TIME IS 1116. CAN Y'ALL JUST RESERVE YOUR COMMENTS AND STUFF TO THE NEXT MEETING? YES WE CAN. OKAY. VERY GOOD. I WILL ENTERTAIN A MOTION TO ADJOURN. SO MOVED. MOVED BY DAVID. I. SECOND. SECOND BY AJ. WAS THAT YOU? YES. OKAY. DID YOU HAVE SOMETHING TO SHARE WITH THE BOARD? I JUST WANT TO TELL YOU. THANK YOU FOR ALL YOUR WORK. OKAY. MOTION PASSES. MEETING ADJOURNED. IT IS

* This transcript was compiled from uncorrected Closed Captioning.

CALL TO ORDER

CONSENT ITEMS

Financial Report

Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation

President’s Report

Consider/Discuss/Act on an Extension to the Term of the Loan Agreement for Project 4B24-03, Awarded to the City of McKinney, Engineering Department for Chestnut Elevated Storage Tank Improvements, to June 30, 2026.

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 25-18) in the Amount of $7,500.00 for the Advertising, Marketing and Promotion of the 2025 Parade of Lights.

Consider/Discuss Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 25-19) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Asian Food and Art Festival

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Repertory Theatre (PC 25-20) in the Amount of $6,790.00 for the Advertising, Marketing and Promotion of the Two Unique Shows in 2025.

Consider/Discuss Promotional and Community Event Grant Application Submitted by The Warrior’s Keep (PC 25-21) in the Amount of $12,500.00 for the Advertising, Marketing and Promotion of the 2025 Veterans Day Celebration at TUPPS Brewery.

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 25-23) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Oktoberfest.

Consider/Discuss Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 25-24) in the Amount of $7,100.00 for the Advertising, Marketing and Promotion of 2025-2026 Events, Including Three Art Shows, Four Workshops, and Thirteen Community Events.

Consider/Discuss Promotional and Community Event Grant Application Submitted by Millennial Maven Creative Foundation (PC 25-25) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2025 Rooted in Rhythm Event.

EXECUTIVE SESSION

Jun 26, 2025 McKinney Community Development Corporation

CALL TO ORDER

CONSENT ITEMS

Financial Report

Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation

President’s Report

Consider/Discuss/Act on an Extension to the Term of the Loan Agreement for Project 4B24-03, Awarded to the City of McKinney, Engineering Department for Chestnut Elevated Storage Tank Improvements, to June 30, 2026.

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 25-18) in the Amount of $7,500.00 for the Advertising, Marketing and Promotion of the 2025 Parade of Lights.

Consider/Discuss Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 25-19) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Asian Food and Art Festival

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Repertory Theatre (PC 25-20) in the Amount of $6,790.00 for the Advertising, Marketing and Promotion of the Two Unique Shows in 2025.

Consider/Discuss Promotional and Community Event Grant Application Submitted by The Warrior’s Keep (PC 25-21) in the Amount of $12,500.00 for the Advertising, Marketing and Promotion of the 2025 Veterans Day Celebration at TUPPS Brewery.

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 25-23) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Oktoberfest.

Consider/Discuss Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 25-24) in the Amount of $7,100.00 for the Advertising, Marketing and Promotion of 2025-2026 Events, Including Three Art Shows, Four Workshops, and Thirteen Community Events.

Consider/Discuss Promotional and Community Event Grant Application Submitted by Millennial Maven Creative Foundation (PC 25-25) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2025 Rooted in Rhythm Event.

EXECUTIVE SESSION

Jun 26, 2025 McKinney Community Development Corporation

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