Aug 26, 2025 Visit McKinney

THAT

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[CALL TO ORDER]

GOOD MORNING.

WELCOME TO THE VISIT MCKINNEY BOARD MEETING.

MY NAME IS KATIE SCOTT, AND WE ARE MEETING AT CITY HALL AND COUNCIL CHAMBERS, LOCATED AT 4 0 1 EAST VIRGINIA STREET, MCKINNEY, TEXAS.

TODAY IS TUESDAY, AUGUST 26TH, 2025, AND IT IS 8:00 AM THE FOLLOWING BOARD MEMBERS ARE PRESENT.

WHITNEY NASH, JILL BARNES.

HELLO, JILL.

GOOD MORNING, KEITH.

CALL BRIAN MEDINA, JANIE PENA, AND MYSELF, CITY COUNCILMAN.

PRESENT IS PATRICK CLOUTIER.

HELLO, CITY STAFF.

WE HAVE PAUL GRIMES, ANDREW JONES, AND CHRIS WILKES.

VISIT MCKINNEY STAFF.

WE HAVE ERIN WARNER, ALICIA HOLMBERG, SARAH TING, EMILY MYRICK, AND PAULA MARTIN.

WE ARE NOW TAKING TIME FOR PUBLIC COMMENTS ON AGENDA ITEMS. IF THERE ARE NONE, WE'LL MOVE ON TO CONSENT ITEMS.

[CONSENT ITEMS]

CONSENT ITEM TWO FIVE DASH 3 0 7 9 MINUTES OF THE VISIT MCKINNEY BOARD MEETING OF JUNE 24TH, 2025.

CAN I GET A MOTION TO APPROVE THE MINUTES? I'LL MAKE A MOTION.

A MOTION BY BRIAN.

MAY I GET A SECOND? I'LL SECOND.

A SECOND BY.

WHITNEY, PLEASE CAST YOUR VOTE.

DID I DO IT? YEP.

OH, I DIDN'T DO ANYTHING ON MY SCREEN.

OKAY.

ALL RIGHT.

ALRIGHT, MOVING ON TO BOARD

[Board and Liaison Reports City of McKinney MEDC MCDC McKinney Main Street / MPAC McKinney Parks and Recreation Visit McKinney Finance Committee Visit McKinney Marketing Committee]

TWO FIVE DASH 3 0 8 0.

WE'LL START WITH, OH, PATRICK CLOUTIER, DO YOU HAVE ANYTHING YOU'D LIKE TO SAY? HEY Y'ALL.

HI, PATRICK LUCIER, CITY COUNCIL DISTRICT TWO.

UH, CITY COUNCIL MEETS CONSECUTIVE WEEKS THIS WEEK.

WE, WELL, THREE CONSECUTIVE WEEKS.

UM, THAT'S A LOT.

WE MET LAST WEEK AND WE'LL MEET TONIGHT FOR, UH, OUR SPECIAL MEETING FOR APPOINTING BOARDS AND COMMISSIONS.

WE APPRECIATE ALL OF Y'ALL WHO'VE REAPPLIED.

WE APPRECIATE ALL THE WORK YOU'VE DONE.

WE HAVE, UM, ROUGHLY 120 APPLICATIONS FOR ROUGHLY 19 OPEN SPOTS IF YOU DON'T COUNT.

UM, YOU KNOW, FOLKS WHO ARE RENEWING ON THE BOARDS THAT WE DO HAVE AN APPETITE, YOU KNOW, CERTAINLY GENERALLY TO RENEW.

SO WE'VE GOT A LOT OF GREAT TALENT IN THE CITY OF MCKINNEY AND, UM, IT'S A, IT'S A TOUGH PART OF THE JOB.

WE, UH, SO WE'RE DOING THAT TONIGHT.

UM, UH, A COUPLE OTHER THINGS.

WE ARE, UM, DISCUSSING WHAT'S GOING ON WITH THE LOWER FIVE PLAZA.

YOU MAY HAVE A SENSE THAT THERE WAS ABOUT $38 MILLION OF MONEY THAT CAME FROM A COMBINATION OF THE FEDS AND THE STATE.

AND, UM, WE LOST 15 MILLION OF THAT.

AND WHAT HAPPENED WAS THERE IS THE BIG, BEAUTIFUL BILL KIND OF KILLED SOME THINGS YOU COULD SAY ARBITRARILY, BUT IT IS WHAT IT IS.

THAT'S WHAT BILLS ARE FOR, IS TO CHANGE THINGS.

BUT WE DIDN'T REALLY HAVE MUCH NOTICE.

SO THERE WERE SOME PROJECTS THAT IF THEY DIDN'T HAVE THEIR ENVIRONMENTAL ASSESSMENT DONE, AND WE DIDN'T BECAUSE WE HAD STARTED ON IT, BUT, UH, WE DIDN'T REALIZE IT WAS AN URGENT ISSUE.

AND SO IF THE ENVIRONMENTAL ASSESSMENT WAS NOT COMPLETE, THEN YOU WERE NOT FUNDED ANYMORE.

SO I DON'T ANTICIPATE THERE'S A GOOD WAY TO GET THAT 15 MILLION BACK FROM THAT PARTICULAR PIECE OF LEGISLATION.

WE'RE KIND OF TURNING OVER A FEW ROCKS TO SEE IF THERE'S ANYWHERE ELSE WE CAN DO IT, BUT I WOULD EXPECT SOME KIND OF FINALITY THUMBS UP OR THUMBS DOWN ON THAT PRETTY QUICK.

AND IT'S GONNA BE, I THINK, BY AND LARGE, A FINANCIAL DECISION FOR COUNCIL, I THINK IS THE WAY IT'S WORKING OUT.

UM, DIRT IS FLYING AT THE AIRPORT, UH, FOR THE PASSENGER TERMINAL.

UM, AND I THINK THAT'S ALL I HAVE.

MR. GRIMES, IF, IF, UNLESS Y'ALL HAVE ANY QUESTIONS FOR ME.

ALRIGHT, THANKS.

NO, THANK YOU.

OKAY.

PAUL GRIMES COUNCILMAN ALMOST SOUNDED LIKE HE WAS LAMENTING THE FACT THAT THEY HAVE A BUNCH OF MEETINGS, BUT THEY GET PAID BY THE MEETING .

SO, UH, COUPLE THINGS TO UPDATE YOU ON.

WE HAVE, UM, A PUBLIC INPUT MEETING TOMORROW EVENING, THE 27TH OF AUGUST, TOMORROW EVENING, RIGHT HERE IN THE CHAMBERS AT 6:00 PM THIS IS REGARDING THE, UM, INFRASTRUCTURE IMPROVEMENTS THAT WE'RE GONNA BE SEEING ALONG TENNESSEE, KENTUCKY, LAMAR, AND HUNT STREETS.

UM, THIS WAS LONG PLANNED, UH, TO IMPROVE THE STREETS AND THE INFRASTRUCTURE.

WE HAVE SOME AGING INFRASTRUCTURE AROUND THERE.

THIS IS IN THE VICINITY OF THE OLD CITY HALL DEVELOPMENT SERVICES, BUILDING THE HALL LIBRARY, UH, AS WELL.

SO THERE'S GONNA BE A LOT OF CONSTRUCTION WORK GOING ON IN THAT PART OF TOWN, THE DOWNTOWN AREA, UM, FOR A WHILE.

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SO, UH, THAT'S TOMORROW EVENING RIGHT HERE IN THE COUNCIL CHAMBERS AFTER OUR, UM, APPOINTMENTS MEETING TOMORROW AT 3:00 PM STARTING AT 3:00 PM UH, 89TH TEXAS LEGISLATURE IS IN SESSION TWO.

I WON'T SAY ANYMORE , HOLD MY LANGUAGE.

HOLD MY, UH, HOLD MY WORDS.

UH, IT WON'T BE GOOD FOR CITIES TYPICALLY.

UM, WE HAVE A, UM, UM, WE ARE IN THE MIDDLE OF OUR, IN THE THROES OF OUR BUDGET MAKING.

UH, WE EXPECT TO HAVE THE BUDGET BROUGHT FORWARD AND ADOPTED ON SEPTEMBER 2ND.

UH, SO THAT'LL BE THE TUESDAY AFTER LABOR DAY.

SO IF ANYBODY REMEMBERS ANYTHING IN THE BUDGET AFTER LABOR A LONG HOLIDAY WEEKEND, UH, THE COUNCIL WILL BE HAVING A PUBLIC HEARING VOTING ON THAT ALONG WITH ALL THE ASSOCIATED DOCUMENTS THAT ACCOMPANY, UH, THE BUDGET, UH, UPDATE, UH, COUNCILMAN CLAUDIER MENTIONED LOWER FIVE, UH, FUNDING.

UM, AND THEN THE, LIKE I SAID, I'VE ALREADY MENTIONED, I'M JUST SKIPPING THROUGH MY, MY NOTES HERE.

I, I MENTIONED THE ENGINEERING, THE, THE PUBLIC INPUT SESSION.

I THINK THAT IS ALL I HAVE AND I WILL STAND FOR.

ANY QUESTIONS, ANYONE? OKAY.

THANKS SO MUCH.

THANKS, PAUL.

THANK YOU.

OKAY.

CDC, CHRIS WILKES.

GOOD MORNING.

CHRIS WILKES.

I'M CDC TREASURER.

UM, WE HAVE A MEETING COMING UP ON THURSDAY WHERE WE'RE EXPECTING TO, UH, ACT ON SEVERAL LARGER PROJECTS, UH, INCLUDING, UH, SOME REVISION OR RENEWAL FOR PARKS AND REC, UH, UM, FOR ONE OF THEIR PROJECTS.

UM, A PARK, UH, REQUEST OVER WHERE THE NEW WHOLE FOODS IS GOING IN.

IN FACT, I THINK THAT OPENS NEXT WEEK, I THINK, UH, TOMORROW.

OKAY.

UH, I'LL AVOID THAT STREET THEN.

THANKS, PAUL.

.

UH, AND WE JUST FINISHED THE VOTING, UH, AT THE LAST SESSION ON PROMOTIONAL GRANTS.

UM, THIS IS, UH, IT WAS ONE OF THE SMALLER DOLLAR ITEM THINGS THAT WE GO THROUGH, THE CAP OF 15,000, UH, PER PROMOTIONAL GRANT.

BUT, UM, IT'S ACTUALLY A LOT OF, IT'S A LOT OF FUN TO GO THROUGH.

UH, AND, AND TO, FOR THOSE THAT ARE RECEIVING THE PROJECT GRANTS, IT CAN BE A VERY SIGNIFICANT PART OF, UH, THEIR BUDGET IN ORDER TO GET THE WORD OUT.

SO, UM, EVERYTHING RANGING FROM, UH, EMPTY BOWLS TO, UH, THE, UH, ASIAN FESTIVAL THAT'S COMING UP, I THINK THEY DID A GREAT JOB WITH IT, UH, OVER THE LAST COUPLE OF YEARS.

UM, SO IN TOTAL, I THINK THERE WAS ABOUT 12 TO 15, UH, PROMOTIONAL GRANTS THAT WERE AWARDED.

I KNOW THAT IMPACTS FOR VISIT MCKINNEY BECAUSE THAT BRINGS IN A LOT OF PEOPLE, POSSIBLY NOT A LOT OF HOTEL STAYS.

MOST OF THESE ARE ONE NIGHT, UH, EVENT OR ONE DAY EVENTS.

UM, BUT, BUT THOSE ARE, UM, UH, FUN TO GO THROUGH AND, AND THEN TO ATTEND.

UM, WE ALSO ARE IN THE MIDDLE OF, UH, A COUPLE OF RETAIL INFRASTRUCTURE GRANTS.

UM, SO AGAIN, THOSE ARE, UH, INFRASTRUCTURE GRANTS THAT ARE, UH, FOCUSED ON GATEWAY OR ENTRY POINTS FOR THE CITY OF MCKINNEY TO MAKE SURE THAT, THAT WE, UH, LOOK GOOD WHEN PEOPLE ARE, ARE COMING IN AND, AND THAT THE RETAIL COM, UH, INFRASTRUCTURE IS THERE.

UH, AND THEN THERE'S MULTIPLE ITEMS THAT ARE REALLY KICKING INTO GEAR NOW THAT THE WEATHER IS, IS COOLER FOR ACTIVITIES THAT MCDC HAS FUNDED, UM, UH, EITHER IN THIS LAST CYCLE OR EARLIER IN THE YEAR.

UH, YOU KNOW, MY FAVORITE IS THE, UH, UH, OVER AT CHESTNUT SQUARE.

UM, I DUNNO IF ANY OF Y'ALL ARE GOING TO THAT.

THE FARM TO TABLE IS, IS COMING UP.

WE FUNDED, UM, OVER THE YEARS, UH, PROBABLY 2.2 MILLION TO CHESTNUT SQUARE, UH, IN THE DIFFERENT PROJECTS.

AND, UH, I WILL TELL YOU THAT KICKING OFF ALL THAT IS THE BEST EVENT, UH, UH, THAT, THAT, THAT, UH, WE'RE ABLE TO ATTEND.

THAT'S IT.

WITH THAT, I'LL STAND FOR ANY QUESTIONS, THEN I'LL SIT WITHOUT THEM.

.

OKAY.

THANK YOU.

THANK YOU.

HEY, MCKINNEY, MAIN STREET.

ANDREW JONES.

GOOD MORNING, MADAM CHAIR.

UH, VISIT MCKINNEY BOARD.

ANDREW JONES, CULTURAL DISTRICT DIRECTOR.

UH, JUST, UH, WE'VE HAD A VERY BUSY AUGUST.

UH, WE'VE HAD A COUPLE EVENTS.

ONE I WANT TO HIGHLIGHT OUR CLASSIC CAR SHOW.

THAT WAS A GREAT, UH, SUCCESS DOWNTOWN.

WE HAD OVER 157 CARS AND ENTRIES, UM, AS WELL AS AROUND, UH, 3000 PEOPLE SHOW UP FOR THAT.

UM, WE ARE GEARING UP FOR A FEW EVENTS THIS WEEKEND, ACTUALLY.

SO AUGUST 29TH, WE HAVE THE SOUTH TENNESSEE BLOCK PARTY AND NIGHT MARKET, OR SOUN BLOCK PARTY.

AUGUST 30TH,

[00:10:01]

SO IF YOU REMEMBER LAST YEAR, WE KIND OF HAD, IT WAS AN INITIAL OR OUR FIRST KIND OF YEAR DOING THIS.

AND, UM, IT WAS KIND OF LIKE AN INDIANA JONES THEME.

THIS ONE'S WE'RE WORKING WITH WE'RE PARTNERING WITH EDC AND VISIT MCKINNEY AND HAVE MORE OF A TECH THEME.

UH, SO THERE'S KIND OF TWO DIFFERENT WAYS TO PLAY.

UH, ONE I LIKENED TO KIND OF GROWN UP EASTER EGG HUNT.

SO WE HIDE THESE KIND OF MICROCHIPS ALL AROUND DOWNTOWN.

UH, THEY'LL HAVE, UH, PRIZES ASSOCIATED WITH, UH, DIFFERENT BUSINESSES AS WELL AS DOWNTOWN DOLLARS.

AND THEN THERE'S, UH, KIND OF WHAT I LIKENED TO AN OUTDOOR, UM, YOU KNOW, UM, UH, SORRY, IT WOULD BE SLIPPED MY MIND THERE.

BUT, UH, KIND OF LIKE AN ESCAPE ROOM, AN OUTDOOR ESCAPE ROOM.

SO YOU SOLVE ALL THESE PUZZLES AND THEN THAT'S THEIR GRAND PRIZE.

IF YOU SOLVE ALL THE PUZZLES FIRST TO DO IT, IT'S A GRAND PRIZE OF $2,500 FOR THAT ONE.

WE DID LAUNCH A NEW MURAL AT THE OLD CITY HALL, SO CHECK THAT OUT.

IT'S A GREAT, UH, GREAT LITTLE MURAL SPOT NOW.

AND THAT'LL BE THE, THE START OF THE, UM, WHOLE SCAVENGER HUNT.

UH, GEARING UP FOR SOME ADDITIONAL EVENTS.

UH, SEPTEMBER 6TH, WE HAVE A NEW ART AND WINE STROLL.

WE'RE PARTNERING WITH MILLHOUSE THERE.

THEY'RE ACTUALLY STARTING, UH, AND THEY'LL HAVE A, A THREE WEEK GALLERY EXHIBIT EXHIBITION IN IMPACT IN THE GALLERY DOWNSTAIRS.

AND THEN, UH, AT IMPACT PRESENTS, UH, CHAPEL HEART, SEPTEMBER 12TH.

IT'S KIND OF A SOUL MEETS COUNTRY.

AND SEPTEMBER 13TH, UH, SHINY RIBS.

THINK, UH, YOU'RE BAYOU R AND B.

AND THEN WE ARE IN THE THRONGS OF, UM, PREPARING FOR OCTOBER FEST.

SO THAT'S GONNA BE, UH, NEXT MONTH, ALMOST EXACTLY A MONTH AWAY.

SEPTEMBER 26TH.

WE ARE ENHANCING OUR VIP EXPERIENCE AS ALWAYS.

AND THEN, UH, EXPANDING OUR KINDER CORNER AREA.

SO OUR KIDS OFFERINGS.

WE'RE VERY EXCITED ABOUT THOSE TWO THINGS.

UM, WITH THAT, I'LL STAND FOR ANY QUESTIONS.

OKAY.

GOOD JOB.

ALRIGHT.

OKAY.

THANK, THANK YOU ANDREW.

MANY MCKINNEY PARKS AND REC LIAISON.

KEITH GALL.

NO REPORT.

NO REPORT.

OKAY.

THAT WAS EASY.

UH, FINANCE COMMITTEE.

ALICIA HOLMBERG.

GOOD MORNING EVERYONE.

AND WE MET WITH OUR FINANCE COMMITTEE YESTERDAY MORNING TO GO OVER EVERYTHING.

UM, SEE, HERE WE GO.

OKAY, SO WE, AS OF JULY, WE DIDN'T MEET, UM, OBVIOUSLY IN, UH, IN JULY.

SO WE HAVE FINANCES FROM JUNE AND JULY.

UM, WE, AS OF JULY, WE'RE ABOUT 83% COMPLETE THROUGH OUR FISCAL YEAR.

WE ARE ON TRACK.

UM, WE EXPECT TO BE ON BUDGET FOR THE YEAR.

YOU'LL SEE THE MOST, UM, OUR SERVICES AND SUNDRY ACCOUNT THERE.

UH, WE ARE ABOUT 66% WE'VE USED OF THAT FUND.

THERE ARE SOME THINGS THAT ARE STILL PENDING POS AND THINGS THAT ARE GONNA BE COMING OUT OF THERE, UM, TO GET THAT CLOSER TO WHERE WE NEED TO BE.

PLUS, THAT HOLDS ALL OF THE, THE GRANTS THAT YOU ALL ISSUE, AS WELL AS SOME OF OUR, UM, GAP INCENTIVE PROGRAMS. WE HAVEN'T USED ALL OF THOSE FUNDS THIS YEAR, SO THERE WILL BE SOME OF A REMAINDER IN THERE.

WE JUST HAVEN'T HAD THE APPLICATIONS COME THROUGH.

YOU'VE SEEN THROUGH, UM, THE ONES THAT COME TO YOU.

SO THAT'S WHY THERE'S SOME, SOME CUSHION IN THERE.

LET'S SEE.

UM, SO OC OCCUPANCY REPORT FOR JUNE AND JULY.

WE HAD A RECORD MONTH IN JUNE.

SO WE, UM, IT WAS UP 12 OVER ALMOST 13%, UM, FOR THE MONTH.

SO, UH, 340,000 OVER 340,000 AND JULY WAS JUST SLIGHTLY BEHIND THAT.

A LITTLE LESS THAN $500 BEHIND.

SO WE WERE HAPPY TO SEE THAT THAT INCLUDED.

UM, WE'VE HAD THOSE TWO ADDITIONAL TWO HOTELS IN THE, UM, NUMBERS FOR THE FULL YEAR.

SO IT WAS JUST A STRONG SUMMER.

WE WERE HAPPY TO SEE THAT.

UM, BUT TYPICALLY AUGUST, YOU CAN SEE, UM, UH, WITH THE HISTORIC DATA THERE, AUGUST IS USUALLY A LITTLE BIT OF A DIP.

IT'S QUIETER.

KIDS ARE GOING BACK TO SCHOOL.

PEOPLE ARE DONE WITH THEIR SUMMER VACATION TRAVEL.

SO WE'RE, WE'RE USED TO SEEING A LITTLE BIT OF A DIP.

SO EXPECT TO SEE THAT IN THE NEXT REPORT.

UM, WE DO HOPE THAT, UM, UH, OUR PROJECTION IS TO BE AT ABOUT 3.3 MILLION FOR THE YEAR, UM, WHICH IS VERY EXCITING.

AGAIN, WE JUST KEEP TICKING UP EVERY YEAR.

UM, AND THEN FOR NEXT YEAR WE'RE GONNA BE ADDING THOSE ADDITIONAL TWO HOTELS, THE AC MARRIOTT, WHICH IS ABOUT 132 ROOMS, UM, AND THE VID HOTEL, WHICH IS 87.

SO LOOKING AT THE DATA OF, UM, THE, UH, CURRENT HOTELS THAT REPORT THAT ARE CLOSE TO THOSE NUMBERS, WE EXPECT ONCE THEY'RE KIND OF FULLY UP AND RUNNING AND START GETTING THEIR CAPACITY, THAT EACH, THE AC WILL PROBABLY BRING IN CLOSE TO ABOUT 30,000 A MONTH.

AND THEN THE AVID MAYBE BETWEEN 10 AND 15.

SO THAT WILL BE A STRONG NUMBERS FOR US NEXT YEAR.

JUST ADDING THOSE TWO ADDITIONAL HOTELS.

UM, OUR STAR REPORT, OUR OCCUPANCY, WE WERE, UM, ABOUT JUST A LITTLE BIT UP LA UM, IN, UH, LAST MONTH IN JULY, 72.9%.

UM, WE, UH, ARE THAT'S HOLDING STRONG.

IT'S FLAT, BUT WE

[00:15:01]

WE DID BETTER THAN MOST OF OUR SURROUNDING COMP CITIES.

EVERYONE, ALL OF THOSE WERE DOWN SLIGHTLY.

UM, SO WE'RE HAPPY TO SEE THAT THERE WAS A SLIGHT DECLINE IN THE A DR, UM, BUT WE'RE STILL DOING GOOD WITH THAT OCCUPANCY.

SO, LET'S SEE.

UM, THESE ARE THE NUMBERS.

THE HOTEL'S REPORT FOR THEIR INDIVIDUAL, UM, HOTEL OCCUPANCY TAX.

JUST WANTED TO CALL OUT.

UM, THE FAIRFIELD.

UH, LET'S SEE.

CAN I, YOU KNOW, UM, THE FAIRFIELD, THEY'RE KIND OF MID-PACK ON THERE THE LAST TWO MONTHS.

UM, THE ONE THAT'S SHOWING UP THERE NOW, THEY WERE AT 91, ALMOST 92%.

AND THE PREVIOUS MONTH THEY WERE AT ALMOST 95% OCCUPANCY.

UM, I KNOW I WAS OUT, BUT THE REST OF THE TEAM STOPPED BY AND VISITED THEM.

AND THEY JUST TALKED ABOUT HOW THE GROUPS THAT ARE COMING IN, THEY'VE BEEN HOSTING SOME CHICK-FIL-A GROUPS AND A LOT OF CONSTRUCTION GROUPS.

UM, SO THEY'RE HARDWORKING.

SO WE JUST KIND OF WANTED TO GIVE THEM A LITTLE SHOUT OUT.

'CAUSE THEY'RE, THEY'RE GREAT PARTNERS.

WE WORK WELL WITH THEM.

UM, AND HAPPY TO SEE THAT THEY'RE ALMOST COMPLETELY FULL EACH MONTH, WHICH IS PRETTY IMPRESSIVE.

UM, SO JUST A COUPLE OTHER THINGS OF NOTE.

SO WE, AS YOU KNOW, WE DO COLLECT FROM AIRBNB.

THAT'S SOMETHING WE'VE DONE FOR QUITE A WHILE, AND THEY ARE LARGEST, UM, UM, ONE OF THE LARGEST, THE SECOND LARGEST, I GUESS, UM, HOT TAX GENERATORS.

THERE'S GOING TO BE, COUNCIL'S GONNA BE CHANGING AN ORDINANCE, UM, I BELIEVE TONIGHT THAT WILL ALLOW US TO COLLECT FROM VRBO.

UM, SO THERE'S BEEN ISSUES WITH THEM IN THE PAST WHERE THEY SAID THAT THERE WASN'T AN ORDINANCE SAYING THAT THEY HAD TO REPORT, UM, AND COLLECT.

SO THAT'S SOMETHING THAT COUNCIL'S GONNA BE CHANGING.

SO IT'S GONNA BE ANY ONLINE BOOKING PLATFORM, BOOKING OVERNIGHT STAYS MUST COLLECT AND REMIT HOT, UH, OR HOTEL OCCUPANCY TAX.

SO HOPEFULLY ONCE THAT GETS APPROVED AND PUT IN PLACE, WE SHOULD START COLLECTING FROM VRBO AND ANY OTHER, UM, ONLINE PLATFORMS. UM, I, WE DON'T ANTICIPATE THAT IT'LL NECESSARILY BE AS MUCH AS AIRBNB, BUT IT WILL BE SOME MORE, UM, COMING INTO OUR ACCOUNT.

SO THAT'S, THAT'S EXCITING TO KNOW.

AND, UM, KUDOS TO COUNCIL FOR PUSHING THAT THROUGH.

UM, ONE OTHER BIG CHANGE THAT WE'RE, UH, GOING THROUGH THE CITY, ACROSS THE BOARD, UM, THERE'S SOME NEW LEGISLATIVE POLICIES THAT ARE CHANGING THE TIMING ON WHEN WE HAVE TO SUBMIT OUR AGENDAS FOR MEETINGS, UM, COUNCIL MEETINGS, BOARD MEETINGS.

SO IT'S CHANGING THE TIMES.

WE HAVE TO SUBMIT EVERYTHING FOR APPROVAL, UM, QUITE A BIT EARLIER THAN WE'VE BEEN DOING NOW.

SO THAT'S GONNA CHANGE.

UM, WE, WE, OUR FINANCE REPORTS AND OUR, UM, STR REPORTS, THEY ALL COME TOWARDS THE END OF THE MONTH, BASICALLY RIGHT BEFORE OUR MEETINGS.

SO WE'RE GOING TO HAVE TO BACK THAT UP A BIT.

SO NEXT MONTH WE WON'T REPORT ON ANY FINANCES, WE'LL JUST FOCUS ON THE, UM, NEW BOARDS AND, UM, SEATS FOR YOU GUYS.

UM, AND THEN IN THE FOLLOWING MONTH WE'LL START REPORTING, UM, IN ARREARS.

SO WE'LL BE, UM, IN OCTOBER, I BELIEVE WE'LL BE REPORTING FOR THIS MONTH, AUGUST.

AND THAT'S JUST GOING FORWARD.

THAT'S HOW WE'LL START DOING IT.

IT'LL JUST HAVE TO BE A MONTH BEHIND, SO WE'RE NOT IN THAT TOUCH CRUNCH TIME OR HAVING TO ATTACH THINGS ON THE BACK END OF OUR AGENDA SO EVERYTHING'S TRANSPARENT PRIOR TO THE MEETINGS.

UM, SO WE JUST WANTED TO GIVE YOU A HEADS UP ON THAT.

UM, KEITH, WAS THERE ANYTHING ELSE THAT YOU WANTED TO ADD FROM OUR MEETING YESTERDAY? NO, I THINK YOU COVERED IT ALL, PATRICK.

UM, JUST A QUESTION ABOUT THAT, UH, SINCE THE FINANCE COMMITTEE ISN'T REQUIRED TO PUBLISH AND CORRECT, CAN WE CONTINUE TO REVIEW THE PREVIOUS MONTHS JUST SO WE STAY YEAH.

MORE CURRENT BECAUSE THAT'S, THAT'S, YEAH, THAT'S AN OFFLINE INTERNAL MEETING.

OKAY.

SO YES, I BELIEVE THAT, THAT'S FINE.

MM-HMM .

I HAVE A QUESTION.

YES.

AND MAYBE PATRICK CAN ANSWER THIS, BUT, SO WHAT MADE US DECIDE TO COLLECT FROM BBOS IS THAT SOMETHING OTHER CITIES DO AND WE JUST HAVEN'T DONE IT YET.

WHAT WAS KIND OF THE RATIONALE THERE? UM, DO, DO YOU WANNA SPEAK TO THAT OR? YEAH, I, I'M HAPPY TO TAKE THAT ONE.

YEAH, IF Y DON'T MIND.

UH, WE, WE'VE BEEN LOOKING AT THIS FOR PROBABLY UP TO TWO YEARS OF, OF HOW TO, UH, COLLECT FROM VRBO.

WE ARE ONE OF THE ACTUAL, ONE OF THE FEW CITIES IN TEXAS THAT GET AN AUTOMATIC COLLECTION FROM AIRBNB.

UM, AND THAT IS EXTREMELY HELPFUL FOR US 'CAUSE WE DON'T HAVE TO CHASE DOWN EVERY INDIVIDUAL SHORT-TERM RENTAL, UH, PROPERTY AND HAVE THEM SELF-REPORT AND SELL, UH, AND COLLECT ON THAT.

UH, VRBO WE FOUND OUT RECENTLY, UM, FROM SOME NEIGHBORING CITIES THAT THEY'RE ALSO DOING, UH, A CELL, UH, LIKE COLLECTIONS FOR THE CITIES AND REMITTING IT DIRECTLY TO THE CITIES.

SO WE STARTED WITH OUR FINANCE TEAM LOOKING INTO THAT.

UM, AND REALLY THE, THE MISSING CRITERIA IN US BEING ABLE TO COLLECT FROM VRBO IS THAT OUR ORDINANCE LANGUAGE HAD TO BE UPDATED.

UM, AND SO THAT, THAT'S KIND OF THE, THE LEGS THAT GOT US TO THIS POINT.

BUT YEAH, WE'RE EXCITED TO HAVE THAT.

AND IT REALLY, IT MAKES IT WHERE EVERYBODY'S ON THE SAME PAGE AND IT'S, IT'S, YOU KNOW, UH, EVERYONE PAYS ESSENTIALLY AT THIS POINT.

GOOD DEAL.

ANY OTHER QUESTIONS?

[00:20:02]

OKAY.

OKAY.

ALL RIGHT.

THANKS ALICIA.

AND THANK YOU TO COUNCIL FOR PASSING THAT, THAT ORDINANCE THAT TONIGHT.

FUTURE, FUTURE.

THANKS, FUTURE.

THANKS FOR TOMORROW.

UM, OKAY.

MOVING ON.

MARKETING COMMITTEE.

BRIAN.

YEAH, WE HAD A MEETING YESTERDAY AND, UH, WE HAVE A COUPLE THINGS THAT I WANTED TO SHARE.

UM, THE TEAM GAVE US AN UPDATE ON SOME RECENT METRICS AND THE SOCIAL MEDIA AND THE ACTIVITY ON THE WEBSITE.

SO THINGS ARE RUNNING SMOOTH.

YOU KNOW, SOME TRENDS ARE STILL, UH, YOU KNOW, A LITTLE FLAT, BUT SOME OTHER THINGS ARE, UH, DOING WELL.

ONE THING THAT THEIR TEAM'S GONNA BE EVALUATING MORE IS JUST KIND OF OUR ORGANIC TRAFFIC, YOU KNOW, BASED ON HOW AI IS IMPACTING SEARCH QUE.

SO THAT'S GONNA BE INTERESTING TO SEE, BUT FORTUNATELY WE'RE DOING BETTER THAN SOME OTHER CITIES IN THAT REGARDS.

UM, WE GOT TO MEET OUR NEW SENIOR COMMUNICATIONS AND MEDIA SPECIALIST, SARAH INE.

SHE'S ALREADY JUMPING IN AND, UH, DOING SOME REALLY COOL THINGS.

EXCITED THAT SHE'S GONNA BE DOING A BIT OF AN AUDIT OF SOME OF OUR CURRENT EXPENSES.

AND SO TO KIND OF DIAL THINGS IN THERE, AND I CAN ALREADY SEE THE CHEMISTRY BETWEEN EMILY AND SARAH THERE.

THERE'S GONNA BE SOME GOOD MENTORSHIP GOING ON THERE.

SO I THINK WE GOT A GOOD PLAN MOVING FORWARD THERE.

AND THEN, UH, OUR MARKETING AGENCY, AARON MAY GET INTO THIS A LITTLE LATER.

WE, STEWART IS GONNA BE COMING TO DO SOME EXTRA PHOTOGRAPHY AND VIDEOGRAPHY THIS WEEKEND OR THIS WEEKEND.

MM-HMM.

COOL.

OKAY.

THANK YOU.

OKAY.

MOVING ON TO

[Executive Director’s Report]

PERFECT.

ALL RIGHT.

THANK YOU, MADAM CHAIR.

UH, JUST TO KIND OF KICK OFF A LITTLE BIT OFF OF, UH, WHAT, UM, MR. MEDINA JUST, UH, MENTIONED.

I DID WANNA FORMALLY INTRODUCE TO THE BOARD AND TO ANYONE ELSE IN THE ROOM, UH, SARAH TING AS OUR NEW SENIOR COMMUNICATIONS AND MEDIA SPECIALIST.

SO, UH, WELCOME SARAH.

SARAH IS JOINING US FROM THE TOWN OF LITTLE ELM, UH, WHERE SHE WAS, UH, MANAGING THE TOURISM AND COMMUNICATIONS, UM, SIDE OF THINGS.

UM, SO ON THE MUNICIPAL SIDE OF, UH, COMMUNICATIONS AND ON THE TOURISM SIDE.

AND SO WE ARE REALLY EXCITED TO HAVE HER COME OVER HERE.

UM, SHE HAS JUMPED IN, WELL, THIS IS THE FOURTH WEEK ALREADY, SURPRISINGLY, TIME FLIES BY.

UM, BUT SHE HAS JUMPED RIGHT IN AND SHE'S MEETING WITH ALL OF OUR VENDORS.

AGAIN, MARKETING IS OUR BIGGEST LINE ITEM IN OUR BUDGET.

AND SO, UH, WE'RE USING THIS REALLY AS HER, HER BEING NEW AS AN OPPORTUNITY TO REALLY AUDIT LIKE WHAT WE DO AND TALK WITH EVERY VENDOR AND EVERY, UH, EVERY, UM, AD AGENT, UH, UM, AD SELLER AND EVERYBODY OUT THERE, UM, TO FIGURE OUT, YOU KNOW, ARE WE DOING THE RIGHT THING WITH OUR MONEY? AND SHE'S ASKING REALLY GOOD QUESTIONS.

SO I'M SUPER EXCITED TO HAVE HER ON OUR TEAM, AND WE JUST WANTED TO MAKE SURE YOU KNEW WHO SHE WAS AND SHE'S ALWAYS AVAILABLE IF ANY OF YOU NEED ANYTHING AT ALL.

THANKS, SARAH.

UH, ALSO ON WEIR STEWART, OUR, UH, MARKETING AGENCY.

THEY ARE COMING, UM, THIS, UH, WELL, THEY'RE COMING TOMORROW.

THEY'RE FLYING IN, BUT THEY, WE WILL BE DOING ALL DAY SHOOTS, UM, FROM BASICALLY SUN UP TO SUNDOWN ON, UM, THURSDAY AND FRIDAY OF THIS WEEK.

SO THEY'RE DOING VIDEO AND PHOTOGRAPHY.

AND THIS IS, UH, A REALLY BIG DEAL 'CAUSE THIS IS GONNA BE THE, UH, CONTENT WE USE FOR OUR, UM, COMMUNICATIONS EFFORTS MOVING FORWARD FOR THE NEXT COUPLE OF YEARS.

AND SO EXCITED TO HAVE THEM, UM, HERE.

AND I, I JUST WANNA GIVE KUDOS TO OUR ENTIRE TEAM.

UH, IF YOU SAW THE AGENDA AND THE AMOUNT OF, UH, MODELS AND PLACES WE HAVE TO BE, UH, OVER THE NEXT, UH, COUPLE DAYS, IT'S PRETTY INCREDIBLE.

AND SO WE'RE, WE'RE GONNA BE QUITE BUSY, UH, THE REST OF THIS WEEK.

WE ALSO ARE TAKING ALL OF OUR FULL-TIME STAFF NEXT WEEK TO, UH, THE T-A-C-V-B CONFERENCE.

THIS IS, UH, OUR BIGGEST, UH, UH, ANNUAL STATE, UH, ASSOCIATION CONFERENCE FOR TOURISM.

AND SO I'M EXCITED TO BE ABLE TO TAKE OUR, OUR TEAM THERE.

THREE MEMBERS WILL BE ATTENDING THE, UM, INTRO DESTINATION MARKETING PRINCIPLES CLASS ON THE FIRST DAY.

UM, AND THEN THIS IS ALSO AN OPPORTUNITY FOR US TO MEET WITH MORE OF OUR VENDORS AND, AND KIND OF WORK THROUGH CONTRACTS AND STUFF AS WE GET READY FOR THE NEXT PHYSICAL YEAR.

UM, AND SO THIS, UH, WILL BE A, A GOOD TIME, UM, WITH THEM NEXT WEEK.

WE ARE WRAPPING UP A FEW OF OUR BIG SUPPLEMENTAL PROJECTS, UM, FROM THIS PHYSICAL YEAR, ONE OF THOSE BEING NEW BUILDING SIGNAGE.

UH, IF YOU'VE BEEN BY OUR BUILDING, WE KIND OF HAVE FLAT, LIKE SIGNAGE.

THERE'S NO LIGHTING OR ANYTHING ON IT CURRENTLY.

UM, AND SO WE ARE, UH, UPDATING THAT.

AND THEN WE ARE ALSO, UM, WORKING ON A VEHICLE WRAP.

UH, THAT WAS A, A FY 24, UM, PURCHASE, BUT WE GOT THE CAR IN 25.

AND SO, UM, WE ARE GONNA HAVE, UH, THE VEHICLE WRAPPED, UM, BY THE END OF THIS PHYSICAL YEAR AS WELL.

WE'RE WAITING ON OUR DESIGN TO COME BACK, UM, TO PROVE THAT.

LASTLY, I'LL SAY, UH, IT WAS MENTIONED THAT THE DIRT AT THE AIRPORT IS MOVING, AND IT'S REALLY NEAT.

AT THE LAST COUNCIL MEETING YOU, YOU COULD ACTUALLY SEE THE FULL OUTLINE OF THE AIRPORT, THE PARKING LOTS, THE LANES BETWEEN, UM, THE PARKING LOTS.

IT'S, IT'S NEAT TO SEE THE FULL SHAPE OF IT OUT THERE.

UM, AS WELL AS VENUE, VENUE DIRT IS MOVING.

YOU'VE PROBABLY SEEN THE NEW, THE NEW MOUNTAINS IN MCKINNEY, THE DIRT MOUNTAINS, UH, AS YOU COME INTO TOWN.

AND, UH, SO IT'S, IT IS NEAT TO SEE, UH, PROGRESS HAPPENING THERE.

WE WERE CONNECTED, UH, JUST THIS WEEK WITH THE, UH, CORPORATE MARKETING TEAM FROM VENUE AND, UH, HAVE A MEETING OR WORKING ON GETTING A MEETING SET UP TO START TALKING ABOUT HOW OUR VISIT TEAM CAN HELP PLAY A ROLE IN ALL THE EXCITING ANNOUNCEMENTS TO COME AS

[00:25:01]

SO, UM, REALLY GOOD PROGRESS THERE.

AND WITH THAT, I'LL STAND FOR ANY QUESTIONS.

ANYONE? THANK YOU.

NO.

ALL RIGHT.

THANK YOU.

AND WELCOME SARAH.

THANKS FOR BEING HERE.

OKAY, WE'LL MOVE ON TO REGULAR

[Consider/Discuss/Act on the Visit McKinney Budget for Fiscal Year 25-26 as Submitted to the City Manager]

CONSIDER DISCUSS, ACT ON THE VISIT MCKINNEY BUDGET FOR FISCAL YEAR 2026 AS SUBMITTED TO THE CITY MANAGER.

I'M GONNA SWITCH SEATS.

I WOULD RATHER FACE YOU GUYS.

, GOOD MORNING.

HELLO, AARON WARN, EXECUTIVE DIRECTOR AT VISIT MCKINNEY.

UH, COMING TO YOU TODAY WITH, UH, A QUICK OVERVIEW OF OUR, UM, BUDGET, UH, PLAN FOR FY 26.

UH, AGAIN, MR. GRIMES UH, MENTIONED THAT WE ARE, UH, UH, NEARING THE, UH, PROCESS WHERE A CITY COUNCIL WILL LOOK AT VOTING ON THIS.

SO, I WAS GONNA WALK YOU THROUGH, UH, THE CONVERSATIONS WE'VE HAD WITH THE CITY MANAGER'S OFFICE THIS YEAR.

FIRST OF ALL, AND MOST OF YOU ARE FULLY AWARE THAT WE ARE FUNDED OUT OF THE HOTEL MOTEL TAX.

WE CALL IT HOT TAX.

UM, SO IF YOU HEAR THAT ACRONYM, THAT IS WHAT WE ARE TALKING ABOUT.

AND UNDER THE STATE, UH, TEXAS STATE LAW, IT IS, UM, HEAVILY GOVERNED ON HOW YOU CAN SPEND THAT MONEY.

AND SO EVERY EXPENDITURE MUST DIRECTLY ENHANCE AND PROMOTE TOURISM AND CONVENTION AT HOTEL, UM, INDUSTRY.

AND NUMBER TWO, EVERY EXPENDITURE OF THE HOTEL OCCUPANCY TAX MUST CLEARLY FIT INTO ONE OF NINE, UH, STATUTORY, UH, PROVIDED CATEGORIES.

AND SO WE CALL THIS THE TEXAS TWO STEP.

UM, EVERY TIME YOU LOOK AT FUNDING AN ITEM OUT OF HOT TAX, IT HAS TO MEET CRITERIA ONE BEFORE IT CAN EVEN GET TO THE NINE CATEGORIES BELOW THAT, THAT, UM, AND THEN YOU CAN, UH, CONFIDENTLY SAY THAT IT IS A, UM, ACCEPTABLE ITEM.

WE DO ANTICIPATE THE, UH, THE HOT TAX COLLECTIONS, UM, TO BE AROUND, UH, 3.3 MILLION THIS YEAR AND THEN MOVING UP, UH, CONSERVATIVELY HONESTLY, FOR FY 26, UM, AGAIN, A LITTLE OVER 3.3 MILLION, UH, AND A HEAVILY DEPENDENT UPON, UM, NEW PROPERTIES COMING ONLINE.

THE TOTAL OPERATING BUDGET, UH, FOR VISIT MCKINNEY IS ANTICIPATED TO GO UP, UH, AROUND 177,000, UM, IN THE NEW BUDGET.

SO, UH, WE WOULD BE FROM ABOUT A 1.55 MILLION TO A $1.72 MILLION BUDGET.

THE THREE SUPPLEMENTALS THAT WE SUBMITTED TO THE CITY MANAGER'S OFFICE WERE, UM, RELATED TO MARKETING AND PROMOTIONAL INCREASE, UH, BEING NUMBER ONE AND WAS THE BIGGEST ITEM.

IF, IF YOU LOOK AT THE PIE CHART OF OUR BUDGET COMPARED TO OTHER D OS OF OUR SIZE.

UM, I THINK TODAY AND, AND EVEN MOVING INTO THE FUTURE, THE BIGGEST CATEGORY THAT WE NEED TO INCREASE OUR SPEND IS IN THE, UH, MARKETING CATEGORY.

THERE'S A LOT HAPPENING, AND THERE'S A TRAJECTORY OF THAT'S HAPPENING IN THE DESTINATION.

UH, I CURRENTLY FEEL THAT WE ARE BELOW THAT TRAJECTORY, AND I WANT TO, UH, CONTINUE TO KIND OF, UH, AMP UP OUR MARKETING EFFORTS AND MAKE SURE THAT WE'RE LOUDER IN THE MARKET AND, AND MAKING, UH, SURE THAT PEOPLE KNOW WHAT WE HAVE TO OFFER HERE IN MCKINNEY.

AND SO THAT'S BEEN A PRIMARY FOCUS REALLY FOR THE LAST THREE YEARS, IS INCREASING THAT EVERY EVERY YEAR.

THE SECOND ONE, UH, WAS RELATED TO, UM, ANOTHER REMODEL AT OUR OFFICE, UM, BUT NOT IN THE STORE BEHIND THE STORE WALL, UM, INTO THE OFFICE SPACE.

UH, WE, UH, DO HAVE, UH, ONE, UH, PLANNED RETIREMENT WITH ONE OF OUR STAFF MEMBERS IN JANUARY WHO IS CURRENTLY FULLY REMOTE.

UH, WHICH MEANS WHEN WE REHIRE THAT POSITION, UH, WE BE BRINGING THAT POSITION IN HOUSE, AND WE REALLY DON'T HAVE AN OFFICE CURRENTLY IN OUR SPACE, UM, SUITED FOR ANOTHER PERSON.

AND THEN YOU JUST THINK ABOUT GROWTH IN THE DESTINATION AND POTENTIAL FOR FUTURE STAFF MEMBERS.

UM, AND SO WE'VE GOT A DESIGN TOGETHER OF HOW WE COULD, UH, MOVE SOME WALLS AROUND AND, AND ADD OFFICE SPACE AT OUR CURRENT LOCATION, UM, TO ALLOW US TO GROW THERE FOR QUITE A FEW MORE YEARS.

AND, UH, THAT IS ACTUALLY STILL IN THE WORKS THAT, UM, THAT BUDGET NUMBER IS WITH OUR, UM, BUILDING OPS TEAM.

AND THEY'RE, THEY'RE TRYING TO PULL ALL OF THOSE NUMBERS TOGETHER.

SO WE, THAT ONE IS, UH, A FUTURE CONSIDERATION STILL.

AND THEN NUMBER THREE WAS FOR OUR TRAVEL AND TRAINING BUDGET.

UH, WE HAVE NOT TOUCHED OUR TRAVEL AND TRAINING BUDGET SINCE I'VE BEEN HERE, AT LEAST.

UM, WE'VE ADDED NEW STAFF MEMBERS IN THAT TIME.

AND WE'VE ALSO, UM, INCREASED OUR SALES MANAGERS, UH, TRAVEL QUITE A BIT.

UH, THEY, THEY WERE DOING A LOT MORE INBOUND, UH, WORK WHEN I GOT HERE.

AND NOW WE'RE GOING TO A LOT MORE SHOWS.

I BELIEVE THE BEST WAY TO SELL MCKINNEY IS FACE TO FACE WITH A PLANNER, UM, WHERE YOU CAN ACTUALLY, UM, TALK, TALK TO THEM ABOUT THE COMMUNITY RATHER THAN AN EMAIL OR A PHOTO.

AND SO WE'VE, UH, WE'VE INCREASED THOSE SALES EFFORTS QUITE A BIT IN THE PAST THREE YEARS.

AND THEN COST OF TRAVEL WAS JUST UP.

AND SO WE, UH, LOOKED AT INCREASING THAT BUDGET.

I INCLUDED SCREENSHOTS OF THE ENTIRE FY 26 BUDGET.

I'M NOT GONNA GO LINE ITEM BY LINE ITEM HERE, BUT IT IS, UH, INCLUDED IN YOUR, UM, AGENDA PACKET SO YOU CAN, UH, LOOK THROUGH EVERYTHING HERE.

UM, BUT EVERY, UH, EVERYTHING

[00:30:01]

THE WAY THAT WOULD BE DISTRIBUTED IS 34,000 INTO TRAVEL TRAINING, UM, WHICH OFFSETS KIND OF WHAT WE'VE BEEN, UM, SPENDING OVER THE LAST FEW YEARS, AND THEN THE REMAINDER OF THAT.

SO, UH, 80, 85,000, UM, GOES INTO OUR 85 20 MARKETING BUDGET.

AND WE'LL JUST GO DIRECTLY INTO INCREASING OUR MESSAGE ACROSS, UH, THE STATE AND BEYOND.

SO THAT IS WHAT IS BEING PRESENTED TO COUNCIL IN EARLY SEPTEMBER FOR ADOPTION.

AND I WANTED TO GET THIS TO YOU.

AND, AND OBVIOUSLY IF THERE ARE ANY QUESTIONS FROM THIS BOARD, OUR FINANCE, UH, COMMITTEE REVIEWED THIS SEVERAL WEEKS AGO.

UM, BUT I WANTED TO MAKE SURE OUR FULL BOARD, UH, KNEW WHAT OUR PLAN WAS FOR FY 26.

AND I'LL STAND FOR ANY QUESTIONS ON THAT.

ANYONE? THANK YOU FOR YOUR WORK ON THAT.

YEAH, APPRECIATE IT.

AND I DO BELIEVE THIS IS GONNA BE A VOTING ITEM FOR ADOPTION BASED ON OUR BYLAWS.

OKAY.

I MAKE A MOTION TO VOTE.

ALRIGHT.

MOTION.

FIRST.

MOTION BY PATRICK.

MAY I GET A SECOND? I'LL SECOND.

WHO IS THAT? JILL.

OH, HI, JILL.

SECOND BY JILL.

I HEARD IT FROM OVER HERE.

OKAY.

UH, PLEASE CAST YOUR VOTE.

IT'S NOT SHOWING UP ON MY SCREEN.

I DON'T KNOW.

DOESN'T HMM, DOESN'T LIKE, YEAH, IT DOESN'T LIKE ME TODAY.

YOU CAN, Y'ALL JUST TELL ME WHAT'S GOING ON.

HMM.

HMM.

IT DOESN'T GIMME AN OPTION TO VOTE.

NO.

IT LOOKS LIKE YOU VOTED.

HUH? IT LOOKS LIKE YOU VOTED.

I DID NOT VOTE, BUT I WOULD VOTE YES.

, LIKE IT DID NOT SHOW UP ON HERE, BUT, UM, YES.

YOU, YOU GOT MY VOTE.

.

OKAY, SO MOTION PASSES.

, WE GOOD? YEP.

ARE YOU STAYING HERE FOR THE NEXT ONE? YEAH, HERE.

OKAY.

I WAS LIKE, YOU'RE, I'VE GOT IT.

OKAY, .

SO MOVING ON TO,

[Presentation on Zartico Geolocation Data - CJ Cup Byron Nelson]

MOVING ON TO TWO FIVE DASH 3 0 8 2 ZICO GEOLOCATION DATA, THE CJ CUP, BYRON NELSON, AND I ASSUME AARON WARNER IS STILL PRESENTING ME AGAIN.

HELLO.

HELLO.

UH, I WANTED TO BRING THIS TO YOU, UH, AS WELL LAST YEAR AROUND THIS TIME, I WAS ABLE TO COME TO YOU WITH A, A, A GEOLOCATION DATA PRESENTATION RELATED TO THE CJ CUP.

THIS YEAR WE'RE REALLY COMPARING 2024 AND 2025 WITH THAT DATA.

THIS IS OUR SECOND YEAR TO HAVE ACCESS TO, UH, THIS VISITOR, UH, SPEND IN GEOLOCATION DATA.

AND OF COURSE, SCOTTY JUST LOOKED REALLY GOOD ON THE FRONT COVER OF THE PRESENTATION.

SO, UM, IF YOU REMEMBER BACK IN 20 22, 1 OF OUR PILLARS AS AN ORGANIZATION WAS TO BECOME A DATA FOCUSED ORGANIZATION.

UH, WE REALLY TRY TO, TO FEED THIS INTO EVERY DECISION MAKING PROCESS WE HAVE FROM WHERE WE'RE PUTTING ADS TO, UM, HOW WE'RE GONNA PLAN AND PROMOTE, UM, FUTURE EVENTS.

AND SO THIS IS AN EXAMPLE OF HOW WE CONTINUE TO DO THAT.

THE OBJECTIVE OF THIS RESEARCH WAS TO UNDERSTAND THE IMPACT OF THE CJ CUP ON MCKINNEY, AND THEN AN ANALYSIS TO COMPARE 2025 EVENT TO THE 2024 EVENT.

IF YOU REMEMBER, 2024, UH, SCOTTY SCHEFFLER, UH, WAS NOT, UH, HE WAS NOT IN THE FIELD THAT YEAR.

HE WAS, UM, JUST ABOUT TO HAVE A BABY.

UH, THERE WERE, SO THERE WAS SOME IMPACT ON, UM, SOME OF OUR VISITORSHIP THAT YEAR.

I WOULD SAY, JUST BASED ON THE FIELD WE HAD THIS YEAR, WE HAD A REALLY STRONG FIELD, UM, WITH ALL OF OUR DALLAS GUYS PLAYING.

AND SO, UM, YOU MIGHT SEE SOME INTERESTING DATA MOVING FORWARD JUST TO SET THE STAGE.

UM, AND, AND A BASELINE ON THIS, WHEN I'M, WHEN WE USE, UH, ZAKO GEOLOCATION DATA, WE ARE LOOKING AT VISITOR, UM, SPECIFIC, UH, DATA.

AND BY DEFINITION WITH THE STATE OF TEXAS AND WHAT WE, WHAT WE USE IS VISITORS COME FROM OVER 50 MILES FROM WHERE THEY LIVE.

AND SO WHEN YOU SEE THAT WORD THROUGHOUT THIS DATA, JUST KNOW THAT, THAT WHEN A VISITOR IS HERE, THEY'RE COMING FROM 50 MILES OUT.

IF YOU SEE LOCAL VISITOR, WHICH IS SOMETHING NEW THEY'VE ADDED, THAT'S GONNA BE SOMEONE COMING FROM WITHIN 50 MILES.

SO A CLOSER RADIUS, MORE OF A REGIONAL VISITOR, UH, BUT THEY DO NOT LIVE INSIDE THE CITY LIMITS OF MCKINNEY.

AND THEN LOCALS ARE OBVIOUSLY PEOPLE WHO LIVE INSIDE THE CITY OF MCKINNEY.

WHAT WE SAW, JUST KEY INSIGHTS OVERALL DURING THE 2025 EVENT, VISITORS ACCOUNTED FOR A LARGER SHARE OF TOTAL SPEND.

UH, IT WAS A 1% TICK UP FROM 2024, SO 29%, UH, OF THE SPEND IN MCKINNEY, UH, DURING THAT WEEKEND WAS FROM VISITORS.

UH, AND THERE WAS THIS, UH,

[00:35:01]

SO IT WAS 57% FOR 2025 VERSUS 52%, UM, IN PREVIOUS, IN 2024.

SO THE, UH, IF YOU LOOK AT OVERALL DATA, THE EVENT DID ATTRACT, UH, A HIGHER SHARE OF, UH, RESIDENTS THAN IT DID VISITORS BY JUST A LITTLE BIT THIS YEAR.

BUT THE VISITORS WHO DID COME, CAME FROM FURTHER AWAY.

THERE WAS AN INCREASE IN ALL SPENDING CATEGORIES FOR THIS EVENT.

UM, SO ONE SECOND, UH, VISITOR SHARE OF TOTAL SPENDING GREW ACROSS, UM, ALL THE PRIMARY CATEGORIES.

LODGING, DINING, SHOPPING, UM, PARTICULARLY STRIKING WAS THE ACCOMMODATION SECTOR.

SO OUR HOTELS, UM, WERE, UM, UH, MORE VISITORS THAN LAST YEAR, WHICH WAS 94%, UH, WHICH IN A 5% INCREASE YEAR OVER YEAR.

SO THAT MEANS, UH, MORE OF OUR HOTEL STAYS CAME FROM PEOPLE WHO WERE FROM F UH, MORE THAN 50 MILES AWAY, UH, OR GREATER.

ALL OF THE OUT-OF-STATE MARKETS SHOWED AN INCREASE YEAR OVER YEAR, EXCEPT FOR OUR LOCAL DFW MARKET, WHICH IS, UH, REALLY INTERESTING.

UM, SO WE SAW, UM, SHREVEPORT DOUBLE FROM FOUR TO EIGHT.

UM, AND CHICAGO TRIPLED FROM ONE TO THREE.

UH, I ATTRIBUTE THIS TO, UM, MR. GRIME'S FAMILY AND FRIENDS FROM CHICAGO, UH, COMING TO VISIT THE BYRON, I GUESS, UM, WE ACTUALLY SEE A LOT OF CHICAGO, UH, INCREASE IN ALL OF OUR VISITOR DATA, NOT JUST FOR THIS EVENT, BUT, UM, YEAR OVER YEAR DATA AS WELL.

HMM.

IF YOU LOOK AT, UM, THE SPENDING IMPACT ON THE CJ CUP, 35% OF PEOPLE, UM, THAT ARE, UH, UH, WHAT IT WAS, UH, OF THE SPEND, 35% CAME FROM PEOPLE THAT ARE VISITORS, WHICH IS A 5% DECREASE.

AGAIN, OUR VISITOR NUMBER OVER OVERALL DECREASED.

BUT, UH, UH, AND THE RESIDENT NUMBER INCREASED AT THIS YEAR'S.

BYRON, UH, 29%, UM, OF SPEND, UM, UH, WAS FROM, UM, I'M SORRY, I LOST MY TRACK, UH, WAS, YEAH, FROM VISITORS AND 57% WAS FROM OUTSTATE VISITORS, WHICH WAS THE INCREASE OF 5%.

THE IMPACT ON THE LOCAL ECONOMY.

AGAIN, ACCOMMODATIONS WERE AT 94%, A 5% INCREASE FROM LAST YEAR, UM, FROM VISITORS AND LOCAL VISITORS.

UH, RESTAURANT SPEND 37% FROM VISITORS AND LOCAL VISITORS, AND THEN RETAIL 44%, UH, FROM VISITORS AND LOCAL VISITORS DURING THE WEEKEND OF THE BUYER AND THROUGHOUT THE CITY OF MCKINNEY.

I THINK A GOOD WAY YOU CAN LOOK AT THIS IS IF YOU TOOK THE BUYER IN AWAY, UH, 37% OF THE SPEND THAT WEEK AND, UH, FROM OUR RESTAURANTS GOES AWAY, UM, UH, YOU KNOW, THERE, THAT'S THE IMPACT THAT THINGS LIKE THIS HAPPEN HAVE ON THE COMMUNITY AND THE ECONOMIC IMPACT THAT SPREADS OUT ACROSS THE DIFFERENT SECTORS.

IS THERE A, UH, DOLLAR VALUE ATTACHED TO THAT? I DON'T HAVE A DOLLAR VALUE IN THIS DATA.

NO.

UH, I MIGHT BE ABLE TO DIG DEEPER AND FIND YOU SOMETHING, BUT, UM, BUT AGAIN, I WOULDN'T HOLD THAT AS LIKE EVEN, UH, DOWN TO THE PENNY BECAUSE YOU'RE LOOKING AT, YOU KNOW, UH, UH, YOU'RE LOOKING AT A PORTION OF DATA AND, AND A SCIENTIFIC, YOU KNOW, METHOD OF PULLING THAT.

BUT, UM, IT IS, UH, WE SHOULD HAVE A FULL ECONOMIC IMPACT REPORT FROM THE BUYER, WHICH MIGHT GIVE YOU A LITTLE CLOSER ON THAT.

COMPARING YEAR OVER YEAR, YOU CAN SEE, UH, IN THE BLUE, OUR RESIDENT NUMBER TICKED UP, UM, IN 2025, MEANING, UM, THERE WERE MORE MCKINNEY PEOPLE IT LOOKS LIKE OUT AT THE EVENT, UM, THIS YEAR.

AND THEN YOUR LOCAL VISITOR, 9% IN YOUR 50 PLUS MILE AWAY VISITOR, 9%.

UM, OF THE SECTORS, UH, AS I MENTIONED EARLIER, YOU SEE HOUSTON, SHREVEPORT, OKLAHOMA CITY, WICHITA FALLS, ALL THE OTHERS WERE EITHER THE SAME OR GREATER IN 2025 FROM OUR, FROM THOSE VISITORS.

BUT YOU SEE, DALLAS-FORT WORTH, UM, ACTUALLY WAS A DECREASE AS FAR AS THE, UH, PE THE VISITORS FROM KIND OF THE DFW REGION.

THIS IS A, UH, LITTLE HEAT MAP THAT SHOWS, UM, THIS IS ONLY VISITOR AND LOCAL VISITOR.

AND SO THE ORANGE AND BLUE DOTS REPRESENT THOSE, THOSE GUESTS.

AND YOU CAN SEE THROUGHOUT THE TIMES OVER THE, THE THREE OR FOUR DAYS OF THE BYRON, UM, WHERE PEOPLE GO.

UM, AND SO OBVIOUSLY DURING THE PEAK TIMES OF THE TOURNAMENT, IT LIGHTS UP OVER IN CRAIG RANCH AND YOU CAN SEE EVERYBODY AT THE GOLF COURSE.

UM, BUT YOU CAN KIND OF ALSO SEE SOME OF THEIR TRAVEL AFTER THE EVENT TAKES PLACE AND WHERE THEY GO.

IF YOU ADD IN RESIDENCE, IT LIGHTS UP EVEN MORE.

UM, 'CAUSE THE KIND OF THE TURQUOISE COLOR REPRESENTS RESIDENCE AGAIN.

YOU SEE, UH, MOST OF THE TRAFFIC IN A HEAT MAP, UM, DURING THE BYRON HAPPENING OVER THERE IN THE CRAIG RANCH AREA.

AND SO THAT KIND OF SHOWS THAT PEOPLE ARE DEFINITELY ATTRACTED OVER THERE.

THIS IS ANOTHER WAY TO LOOK AT IT AS WELL.

YOU CAN SEE WITH THE LITTLE ARCHES, UM, WHERE PEOPLE GO AFTER THE BYRON, UH, SO THE, YOU,

[00:40:01]

AND THEN PEOPLE, UH, A LOT OF PEOPLE ARE HEADED TO THE DOWNTOWN AREA OR TO THEIR HOTELS, WHICH ARE, UH, PROBABLY MORE OF THE OTHER ARCHES.

SOME, SOME OF THE, UH, TOP UH, CROSS VISITED POINTS OF INTEREST WERE, UM, AL RUSH UP SOCCER COMPLEX.

I ACTUALLY WANTED TO, I FORGOT TO CHECK WITH AMY, BUT I BELIEVE THERE MAY HAVE BEEN SOME PARKING OVER THERE.

UM, THAT WAS A LAST MINUTE AD DUE TO RAIN.

UM, THEN THERE'S UNCORKED BARN GRILL, ECONO LODGE, SALT GRASS STEAKHOUSE, NORTH TEXAS ESCAPE ROOM, RAUS LOCKWOOD DISTILLING, MELON MUSHROOM, UH, WESTRIDGE GOLF COURSE TOWN PLACE SUITE.

UH, AND THEN AT THE VERY BOTTOM, MADAME CHAIR, THE GROOVY COOP.

YAY.

AND SO WE DID NOT ASK FOR THAT TO BE ADDED TO THIS PRESENTATION THAT WAS REAL.

THERE'S NO FAVORITISM HERE.

IT WAS REAL DATA.

UM, AS FAR AS EAST MCKINNEY, UH, 50% OF VISITORS AND RESIDENTS, UH, OF THE CJ CUP, UH, UH, 50% OF THE VISITORS CAME OVER HERE.

UM, EAST MCKINNEY IS ANYTHING EAST OF 75.

THAT'S WHAT THAT MEANS ON THERE.

THE CULTURAL DISTRICT IS VERY SPECIFIC TO THE DOWNTOWN HISTORIC CORE.

UM, AND SO IT SHOWS SOME OF THAT DATA WHERE PEOPLE GO.

AND WITH THAT, I'LL STAND FOR ANY QUESTIONS.

JUST WANTED TO SHARE THAT REPORT WITH YOU AND WELL, THANK YOU FOR THAT REPORT.

UM, I GUESS MY QUESTION IS ARE ARE YOU GUYS WANTING TO DO ANYTHING TO MARKET TO TRY TO INCREASE THE, UM, THE LIKE OUT OF AREA VISITORS? YEAH, I THINK THERE ARE A COUPLE THINGS THAT I HAVE IN MY MIND AND THEN, UM, OBVIOUSLY WE'LL, UH, BRING SARAH INTO THE LOOP ON THIS AS WELL AND GET HER INPUT.