Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation

[Board and Liaison Reports Board Chair City of McKinney Visit McKinney McKinney Economic Development Corporation McKinney Main Street/MPAC McKinney Parks and Recreation]

TO CITY OF MCKINNEY. PAUL GRIMES. GOOD MORNING, MR. CHAIRMAN. MADAM PRESIDENT, MEMBERS OF THE BOARD, A FEW ITEMS TO UPDATE YOU ON. THIS PAST CITY COUNCIL MEETING ON TUESDAY, THE COUNCIL ACTED ON FOUR ITEMS, ALL RELATED TO THE COMMERCIAL SERVICE AIRPORT CONSTRUCTION, INCLUDING THE $17 MILLION CONTRACT WITH MARIO SINACOLA AND SONS FOR CONSTRUCTION OF TAXIWAY CHARLIE, WHICH IS ON THE EAST SIDE OF THE MAIN RUNWAY, WHICH WILL CONNECT TO THE PASSENGER SERVICE TERMINAL. ALSO, THE ROUNDABOUT AND THE ROAD CONNECTOR FROM FM 546 INTO THE PROPERTY OF THE AIRPORT ITSELF. SO COMBINE THOSE. THOSE TWO ARE $17 MILLION. THERE WAS PROCEDURAL ISSUES AS WELL AS SOME ANCILLARY RELATED CONTRACTS RELATED TO MATERIALS TESTING AND THOSE TYPES OF THINGS. SO WE ARE ROCKING AND ROLLING. THE AIRPORT COMMERCIAL SERVICE TERMINAL IS YOU'RE SEEING IT'S A TILT WALL BUILDING. THOSE TILTS, THOSE TILTED WALLS ARE BEING TILTED UP. SO WE ARE SEEING THE STRUCTURE TAKE PLACE. AND WE ARE CURRENTLY ON SCHEDULE FOR A LATE FALL OF 2026 OPENING. ALSO, YOU MAY HAVE SEEN IN THE NEWS THAT AVELLO HAS ENTERED INTO A USE AND LEASE AGREEMENT WITH THE CITY. THAT'S OUR FIRST AIRLINE. WE EXPECT MORE AND WE ARE IN CONVERSATIONS WITH ADDITIONAL AIRLINES, BUT THIS IS ALL A PROCEEDING ACCORDING TO SCHEDULE AND WE'RE VERY EXCITED ABOUT THAT. A COUPLE OF OTHER ITEMS. WE HAVE ISSUED AN RFQ FOR OUR SPORTS COMPLEX.

THIS IS 230 ACRES, I SHOULDN'T SAY OUR SPORTS COMPLEX, A POTENTIAL FUTURE SPORTS COMPLEX ON OUR LAND, PARKLAND SOUTH SIDE OF BLOOMDALE, JUST WEST OF TAYLOR BURKE, THE FUTURE TAYLOR BURKE WHERE IT'S GOING TO CONNECT WITH BLOOMDALE ROAD. THAT WILL BE AN INTERCHANGE WHEN THE BYPASS GOES IN. AND THAT'S A FABULOUS LOCATION BECAUSE IT WILL BE ON THE SOUTH SIDE OF THE BYPASS. THERE'S ALSO ANOTHER 50 ACRES ON THE NORTH SIDE OF BLOOMDALE THAT COULD ALSO BE THAT IS ALSO IN PLAY AS PART OF THE RFQ. OUR INTENT IS TO SEE WHAT TYPES OF PROPOSALS WE MIGHT GET FROM DEVELOPERS TO DEVELOP THAT PIECE OF LAND, LARGE PIECE OF LAND CONTIGUOUS INTO A REGIONAL SPORTS FACILITY. SO WE'RE EXCITED ABOUT SEEING WHAT THAT MAY YIELD FOR US. AND LAST THING I WOULD SAY IS THAT WE HAD OUR WFAA SANTAS HELPERS EVENT LAST WEEK, OUR ANNUAL EVENT. IT'S REALLY A TERRIFIC, TERRIFIC OPPORTUNITY FOR THE COMMUNITY FOR WFAA SHOWCASES, DOWNTOWN MCKINNEY AND FOLKS BEING, YOU KNOW, GIVING GIFTS FOR CHARITABLE PURPOSES. WE'VE RAISED THE CITY OF MCKINNEY, RAISED 2400 GIFTS. WE ACTUALLY RAISED ABOUT 46% OF THE OVERALL GIFTS OF THE COMMUNITY. THE COMMUNITY GAVE, I THINK, 5100.

4600 OF THOSE. SO 2400. I'M TRYING TO REMEMBER THE MATH HERE. THERE WERE 2446 GIFTS GIVEN BY THE CITY, 1500. OF THOSE 46%. I'M SORRY. WERE DONATED BY THE FIRE DEPARTMENT.

THE FIRE DEPARTMENT WAS ABLE TO RAISE A LARGE NUMBER OF GIFTS, AND WE WERE VERY EXCITED ABOUT THAT. THIS, I THINK, SET THE RECORD FOR THE NUMBER OF GIFTS THAT THE COMMUNITY RAISED, 5100 ALTOGETHER, AND AGAIN, 2400 BY THE CITY OF MCKINNEY EMPLOYEES, WHICH I THINK GOES TO SHOW THE HEARTS AND CARING OF OUR EMPLOYEES. AND AND THE FIRE DEPARTMENT GETS THE AWARD FOR THE MOST RAISE. SO THANK YOU TO THEM. AND THAT'S ALL I HAVE. I WILL WISH ALL OF YOU A MERRY CHRISTMAS AND A HAPPY HOLIDAYS, AND I WILL STAND FOR ANY QUESTIONS. PAUL'S GOT ONE THING TO SAY. GO, NAVEY GO, NAVEY. WE'LL TAKE ONE POINT. VICTORY OVER A TWO AND THREE, TWO AND 12. TEAM OR TWO AND TEN. EXACTLY. WE WON. IT'S OKAY. ALL RIGHT. NO GO, HOOSIERS! NONE OF THAT YET. OKAY. NO. WELL, THIS ISN'T THE EDC. THE EDC, I SAW THAT. GREAT. ANYWAY. THANK YOU.

WE'RE STILL LOOKING FOR THE COWBOYS TO MAKE THE SUPER BOWL. WHAT? YOU'RE SAYING THEY DON'T HAVE A CHANCE? 1%. 1% CHANCE. THEY STILL HAVE THAT. SO YOU'RE SAYING THERE'S A CHANCE TO GO TO A GAME, VISIT MCKINNEY. AARON. GOOD MORNING, MR. CHAIR. MADAM PRESIDENT, MEMBERS OF THE

[00:10:11]

BOARD AARON WARNER, EXECUTIVE DIRECTOR OF VISIT MCKINNEY. SPEAKING OF COLLEGE FOOTBALL, IT IS COLLEGE FOOTBALL WEEK HERE IN MCKINNEY AS WELL. WE'RE HOSTING THE NCAA D2 NATIONAL CHAMPIONSHIP FOR THE EIGHTH YEAR AT MISD STADIUM. SO WE HAVE HARDING UNIVERSITY PLAYING FERRIS STATE, BOTH D2 POWERHOUSES CURRENTLY IN THE IN THE D2 WORLD. AND SO WE'RE EXCITED. THEY BOTH SHOWED UP YESTERDAY, ONE AT 3:30 P.M. AND ONE AT 11:30 P.M. SO I'M RUNNING ON LITTLE SLEEP HERE AS I STAND BEFORE YOU, BUT THEY ARE IN TOWN. IT'S GOING TO BE A GREAT WEEK. WE'RE EXPECTING JUST ABOUT A SELLOUT CROWD AT THE STADIUM THIS WEEKEND. IT WILL BE ON ESPN IF YOU CAN'T MAKE IT OUT TO THE GAME. SO TUNE IN AND WATCH MCKINNEY BEING TALKED ABOUT. ONE OF OUR FAVORITE THINGS ABOUT THE EVENT IS HOSTING FAN FEST, WHICH IS GOING TO BE AT TUFTS BREWERY. SO THAT'S FRIDAY AT 6 P.M. IT'S OPEN TO THE PUBLIC, BUT THAT'S OUR OPPORTUNITY AS THE COMMUNITY TO WELCOME THE FANS, THE BAND MEMBERS AND OTHERS TO THE CITY AND JUST HOPE THAT THEY HAVE A GREAT TIME DURING THEIR STAY. THE LAST THING I'LL TELL YOU ABOUT TODAY IS A COOL LITTLE MARKETING THING WE DID THIS MONTH. IT WAS A PIECE OF OUR OVERALL MARKETING PLAN, BUT WE DEPLOYED A KIND OF A SPECIAL EDITION IN TEXAS MONTHLY USING GEOLOCATION DATA. WE KNOW THAT ONE OF OUR TOP MARKETS THAT COME TO MCKINNEY AND STAY OVERNIGHT IN HOTELS IS ACTUALLY COMES OUT OF THE HOUSTON MARKET. SO WE TOOK ZIP CODES FROM THERE, AND WE SENT 10,000 VISITORS, VISITOR GUIDES THAT WERE POLY BAGGED WITH THE TEXAS MONTHLY MAGAZINE. SO EVERYBODY WHO SUBSCRIBES TO THAT MAGAZINE GOT A TEXAS MONTHLY OR A VISIT MCKINNEY VISITOR GUIDE RIGHT THERE WITH THE COVER OF THE MAGAZINE TO VERY SPECIFIC ZIP CODES. AND THEN EVERY MAGAZINE HAS A FULL PAGE AD ABOUT MCKINNEY. AND THE ADDITION IS A THINGS TO DO IN TEXAS. AND SO WE FELT THAT WAS A GREAT PLACE TO BE FOR US HERE WITH MCKINNEY.

SO WITH THAT, I'LL STAND FOR ANY QUESTIONS. ANY QUESTIONS. IT LOOKS LIKE YOU GOT SOME PRETTY GOOD PRESS ON. THE GRANDMA'S ON THE SQUARE. YEAH, WELL, I'LL PASS THAT TO MAIN STREET, BUT THAT. YEAH, THAT WAS A MAIN STREET INITIATIVE. AND THEY PICKED UP, I THINK, SOME NATIONAL EXPOSURE EVEN BEYOND THE DFW ON THAT. SO EVERYBODY LOVES THE GRANDMA'S AND THEY'RE AND THEY'RE DOING REALLY WELL. IT'S VERY POPULAR. YEAH. THEY WEREN'T FARMERS MARKET TO. YES. YEAH. AT THE FARMERS MARKET. YEAH. THANK YOU GUYS. THANK YOU AARON MCKINNEY ECONOMIC DEVELOPMENT CORPORATION. MR. MIKE KOSKI THANK YOU, MR. CHAIRMAN. MADAM PRESIDENT, BOARD MEMBERS MICHAEL KOSKI, PRESIDENT OF THE MEDC A GREAT GROUNDBREAKING ON MONDAY NIGHT. WHAT A GREAT TURNOUT. MONDAY DURING THE DAY, ON A SOMEWHAT CHILLY MORNING, I WOULD GUESS 7500 PEOPLE CAME OUT. AND YOUR TAKEAWAY FROM THAT, I HOPE, WAS IT'S NOT JUST ABOUT SURFING, IT'S ABOUT THE EXPERIENCE WE'RE TRYING TO CREATE ON THAT PIECE OF DIRT.

SO INDOOR RECREATION, RESORT, HOTEL, FUTURE OFFICE AND MORE RETAIL FOR MCKINNEY. SO WHILE THE SURF COMPONENT GETS PEOPLE'S EYEBALLS ON IT, YOU KNOW, OUR THESIS PRETTY MUCH IS GET PEOPLE TO BE ABLE TO RECREATE IN THE CITY OF MCKINNEY IN A COMMERCIAL CAPACITY. SO KUDOS TO ALL OF YOU FOR YOUR SUPPORT IN THIS PROJECT. BIG NEWS FOR US. SMU COMES OUT WITH A LIST EVERY YEAR OF THE TOP 100 FASTEST GROWING COMPANIES IN ALL OF DALLAS. MCKINNEY HAD TWO COMPANIES ON THE LIST THIS YEAR MAVERICK POWER AT NUMBER THREE AND INNOVATIVE LIFE SCIENCES AT, AS WE CALL THEM, AT NUMBER 19. HUGE WIN FOR THE CITY OF MCALLEN IN THAT REALM. SPEAKING OF MAVERICK POWER, THEY'RE LOCATED IN MCKINNEY NATIONAL BUSINESS PARK NEAR MCKILLOP AND AIRPORT ROAD, SOUTHWEST OF THE AIRPORT. THAT INDUSTRIAL DEVELOPMENT WAS JUST NAMED THE BEST INDUSTRIAL PROJECT OF THE YEAR IN ALL OF DALLAS. SO AGAIN, WHILE WE'RE DOING SPECIAL THINGS ALONG THE MAIN CORRIDORS, THERE'S ALSO A GREAT ENGINE OF INNOVATION, INDUSTRIAL DEVELOPMENT, ADVANCED MANUFACTURING HAPPENING, HAPPENING ALL THROUGHOUT THE CITY. AND LAST BUT NOT LEAST, DIRECTOR MADISON CLARK CELEBRATED TEN YEARS WITH THE MEDICI THIS WEEK. SO NEXT TIME YOU SEE HER, SAY CONGRATS! SHARE HOW PROUD OF YOU ARE OF HER. AND YEAH, WITH THAT, I'LL STAND FOR ANY QUESTIONS.

QUESTIONS FOR MIKE. MIKE, THANK YOU SO MUCH. MCKINNEY, MAIN STREET ANDREW NOT ANDREW. YOU DON'T LOOK LIKE ANDREW. ANDREW. GOOD MORNING. CDC BOARD CHAIR AND PRESIDENT I'M STANDING IN FOR CULTURAL DISTRICT DIRECTOR ANDREW JONES. MY NAME IS JACOB BRUNELLE AND I HAVE A FEW UPDATES ABOUT MAIN STREET AND IMPACT. GOOD. WELL GRANDMA'S STAND RECEIVES NATIONAL PRESS.

AS YOU MENTIONED EARLIER, WE WERE FEATURED ON LOCAL NBC, CBS AND NATIONAL CBS NEWS BROADCAST, AS WELL AS THE CBC RADIO SHOW AS IT HAPPENS AND PEOPLE.COM, ROUNDING OUT THE HOLIDAY SEASON

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WITH A FEW ADDITIONAL EVENTS. DECEMBER 18TH AT 5 P.M. WE HAVE THE MENORAH LIGHTING TONIGHT AT MITCHELL PARK, DECEMBER 19TH AT SO TEN BLOCK PARTY AND NIGHT MARKET, AND UPCOMING ON JANUARY 10TH. IT'S THE BRIDAL SHOW AT IMPACT JANUARY 16TH THROUGH 17TH AS YAG PRESENTS WHODUNIT.

JANUARY 24TH IS THE TINY DOOR BIRTHDAY PARTY, AND IMPACT STARTS THE RENOVATIONS BEGINNING ON FEBRUARY 1ST. ANY QUESTIONS, COMMENTS AND A NICE JOB WITH THE PARADE. YEAH, GREAT. VERY NICE JOB I HAD. YES THEY DID. KUDOS TO MY TEAM AND THE ROTARY. ANYTHING ELSE? ALL RIGHT. THANK YOU. THANKS SO MUCH, MCKINNEY. PARKS AND RECREATION. AMY. I WANT TO SAY, AMY, I HAVE NOT HEARD OF ANY OTHER ACCIDENTS ON THE BIKE TRAILS. THAT IS FANTASTIC TO KNOW, ESPECIALLY THAT THAT ONE RECKLESS GUY THAT WE KEEP HEARING ABOUT THAT'S SUPPORTING THE HOSPITAL. HE HAS NOT REPORTED ANOTHER ACCIDENT. GOOD MORNING. HAPPY HOLIDAYS CHAIR.

MADAM PRESIDENT, MEMBERS OF THE BOARD, AMY KINCAID, PRESIDENT OR NOT? PRESIDENT. I KEEP SAYING THAT. SORRY. KOSKI, DIRECTOR OF PARKS AND REC. I'M GLAD TO HEAR THAT. THERE'S BEEN NO ACCIDENTS. I MADE SURE THAT THE PARK TEAM KEPT ON THOSE LEAVES TO PREVENT THOSE ACCIDENTS. SO THAT ONE PARTICULAR GUY HAS BEEN KNOWN TO BE RECKLESS. I CAN JUST SAY FROM EXPERIENCE AND INTIMATE KNOWLEDGE. VERY GOOD. I JUST WANT TO START OUT BY SAYING THANK YOU ALL THAT WE'RE ABLE TO MAKE IT TO THE GRAND REOPENING OF REC CENTER TOWN LAKE, AS WELL AS THE GRAND OPENING OF THE LIGHT WALK. IT WAS A FANTASTIC EVENING. GOING BACK TO BACK WAS QUITE THE TOUR, BUT IT WAS A GOOD EVENING TO HIGHLIGHT SOME OF THE GREAT THINGS THAT ARE COMING. WE'VE TALKED ABOUT. THERE'S A REPORT, AS YOU CAN SEE, THERE'S 21 PROJECTS IN QUEUE, SO WE ARE QUEUED UP FOR A VERY BUSY 2026. BUT YOU CAN SEE THE FULL REPORTS. BUT JUST WANTED TO HIGHLIGHT A FEW OF THEM. ASHWOOD PARK IS NEAR COMPLETION.

THERE WAS A LITTLE BIT OF DELAY ON GETTING THE EQUIPMENT AND THE CREWS OUT THERE, AND THEY'VE HAD A LITTLE BIT OF WEATHER DELAY, BUT IT SHOULD BE COMPLETED HOPEFULLY BY TOMORROW.

I WENT BY THERE AND IT LOOKS FANTASTIC, SO MAKE SURE TO GO BY THERE. JUST WANT TO ECHO WHAT MR. GRIMES SAID ABOUT THE RFQ BEING RELEASED FOR THE POTENTIAL REGIONAL SPORTS COMPLEX. THAT'S AN EXCITING THING TO BE COMING TO THE FOREFRONT. SO EXCITED TO SEE WHAT COMES COMES BACK WITH THAT. THE DEADLINE FOR THAT IS THE END OF JANUARY, AND JUST KNOWING THE HOLIDAYS ARE A HARD TIME FOR PEOPLE TO SUBMIT THEIR PROPOSALS. SO HOPEFULLY WE'LL GET SOME GOOD ONES AND SEE WHAT IS OUT THERE. WE ARE FINALIZING TO GET A BID ON ERWIN PARK.

THERE WAS A LITTLE BIT OF DELAY ON SOME REPORTS, BUT WE ARE FINALIZING THE CAMERA WITH.

THAT'S GOING TO LOOK LIKE OUT THERE. THOSE BID DOCKS WILL BE READY TO GO OUT EARLY JANUARY.

FOLLOWING THAT WILL BE THE DOG PARK, WHICH WILL NOW BE THE BARBARA AND BOB THOMAS DOG PARK AT TOWN LAKE. SO EXCITED TO ADD BARBARA'S NAME. JUST THAT'S A VERY MEANINGFUL THING TO THE THOMAS FAMILY AND TO THE COMMUNITY. ALSO, WE FINALLY GOT THE SWIFT APPROVAL. SO WE'RE MOVING FORWARD ON THE FOUR PLEX AT GABE NESBITT FOR THE SOFTBALL FIELDS. SO YOU'LL SEE START SEEING DIRT MOVE ON THAT AFTER THE HOLIDAYS. ALSO, Y'ALL HAVE HEARD ME TALK ABOUT CAPRA.

THIS IS SUCH A HUGE THING FOR OUR DEPARTMENT AND COMMUNITY. I THOUGHT I COULD STAND UP HERE AND TELL YOU EVERYTHING ABOUT IT, BUT WE MADE A VIDEO TO SHARE WITH YOU. THE STAFF TALKS TO YOU ABOUT HOW IMPORTANT IT IS TO HAVE THE ACCREDITATION. SO WITH THAT. WE ARE PROUD TO ANNOUNCE THAT THE CITY OF MCKINNEY PARKS AND RECREATION DEPARTMENT HAS RECEIVED NATIONAL ACCREDITATION FROM CAPRA, PLACING US IN THE TOP 2% OF PARKS AND RECREATION AGENCIES ACROSS THE NATION. TO EARN THIS ACCREDITATION, CAPRA REVIEWED 154 RIGOROUS STANDARDS.

MCKINNEY MET EVERY SINGLE ONE. BUT IT'S MORE THAN A CHECKLIST FOR US. IT'S LISTENING TO OUR RESIDENTS AND CREATING DIVERSE AND INCLUSIVE SPACES THAT WELCOME EVERYONE. THE SPIRIT OF CONNECTION CONTINUES THROUGH PROGRAMS AND COMMUNITY FAVORITES. THAT BRINGS MCKINNEY TOGETHER. THIS RECOGNITION REFLECTS EXCELLENCE ACROSS EVERYTHING WE DO, INCLUDING CARING FOR OVER 3000 ACRES OF PARKLAND AND 50 PARKS, ALL OF WHICH HELP KEEP MCKINNEY BEAUTIFUL. OUR EXPANDING TRAIL NETWORK IN GREEN SPACES CONNECT OUR COMMUNITY AND CREATE

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OPPORTUNITIES TO EXPLORE OVER 90 MILES OF THE OUTDOORS THROUGH YOUTH, SPORTS AND ADULT LEAGUES. WE MAKE EVERY EXPERIENCE ORGANIZED AND FUN. OUR AQUATICS PROGRAMING UPHOLDS THE HIGHEST STANDARDS FOR SAFETY AND SERVICE TO ENSURE THAT EVERY VISIT IS ENJOYABLE AND WORRY FREE. CAPRA ACCREDITATION CONFIRMS WHAT RESIDENTS ALREADY KNOW MCKINNEY PARKS AND RECREATION IS ONE OF THE BEST IN THE NATION. WE DON'T JUST MEET THE STANDARDS WE SET THEM. YES. VERY NICE. AND I JUST WANT TO SAY THANK YOU BECAUSE WITHOUT YOUR SUPPORT, WE WOULD NOT BE ABLE TO GO THROUGH THE ACCREDITATION. WHAT YOU DO AND PROVIDE FOR THE DEPARTMENT IS HUGE AND JUST WANT TO SAY THANK YOU FOR THAT. AND WITH THAT, I'LL STAND WITH ANY QUESTIONS. AMY, IT'S A LITTLE AWKWARD THAT THE FORMER PARKS DIRECTOR IS HERE AND DID NOT RECEIVE THAT. HE WAS. I FEEL THAT WAS JUST A LITTLE BIT. YEAH, BUT WE KNOW THAT THE WORK THAT MR. KOSKI DID HAS SET US UP. I KNOW WHAT AM I DOING? SET SET US UP FOR FOR PUT US ON THAT PATH. AND YOU HAVE TAKEN THAT TORCH AND AND AND CARRIED IT FORWARD. SO FANTASTIC JOB.

AND MIKE, AS YOU KNOW I'M KIDDING. YOU CERTAINLY PUT US ON THAT PATH. AND AND AMY, YOU HAVE TAKEN US ACROSS THE FINISH LINE. THANK YOU. ANYONE HAVE QUESTIONS? CONGRATULATIONS. YES.

AWESOME. THANK YOU. I'M GOING TO JUMP BACK UP REAL QUICK TO BOARD CHAIR, WHICH WOULD BE ME.

MCDK IS TURNING 30, 30 YEARS OLD. SO JUST GETTING OUT OF THOSE, YOU KNOW, YOUNGER YEARS STARTING TO MATURE. AND I JUST WANT TO PRAISE ONE OF OUR BOARD MEMBERS, CHRIS WILKES, WHO WHO APPROACHED MYSELF, CINDY AND OTHERS WITH THE IDEA OF OF REALLY HIGHLIGHTING OVER THE NEXT YEAR AT EVERY MEETING, HAVING HAVING PEOPLE THAT HAVE BEEN IMPACTED BY MCDK ORGANIZATIONS, THINGS THAT HAVE PROVIDED GREAT QUALITY OF LIFE, BENEFITS AND ENHANCEMENTS TO THE COMMUNITY, ECONOMIC ENHANCEMENTS TO THE COMMUNITY COMMUNITY, AND ON AN EFFORT TO NOT NOT TOUTING A HORN, BUT TO HELP EDUCATE PEOPLE. A LOT OF PEOPLE STILL DON'T REALIZE WHAT IMPACT MCDK HAS, AND SDC FOR THAT MATTER, AND WHAT ROLE THEY PLAY IN THE COMMUNITY AND HOW THAT ROLE MANIFESTS INTO BENEFITS. AGAIN, IMPROVING THE IMPROVING THE COMMUNITY AS A WHOLE IN IN AMENITIES AND ATTRACTIONS AND PLACES TO GO AND VISIT AND PARKS AND ALL THAT. BUT THEN ALSO WHAT IT MEANS MONETARILY AND THE FISCAL IMPACT THAT IT HAS ON RESIDENTS AS WE GROW COMMERCIAL TAX BASE AND CREATE JOBS AND SALES TAX REVENUES THAT STAY IN THE COMMUNITY AND OFFSET PROPERTY TAXES. SO, CHRIS, I JUST WANT TO THANK YOU FOR HAVING THE THE, YOU KNOW, THE TAKING A PROACTIVE APPROACH, SEIZING AN OPPORTUNITY IN THIS MILESTONE OF MCDK AND USING IT TO TO HIGHLIGHT IMPACTS THAT WILL HELP HELP THE COMMUNITY UNDERSTAND WHAT WE DO. SO I JUST WANT TO THANK YOU FOR THAT, AND I APPRECIATE BRINGING IT UP.

YOU KNOW, I IT CAME UP THAT WE FOR THE 30 YEARS IS IS IN APRIL. IN A CONVERSATION I WAS HAVING WITH CINDY AND I WAS THINKING THAT, YOU KNOW, WE DO A LOT OF GRANTS AND AWARDS BEFORE CONSTRUCTION STARTS, BEFORE THINGS OCCUR. WHAT DOES IT LOOK LIKE FIVE YEARS LATER, TEN YEARS LATER, AND WHAT HAS BEEN THE IMPACT OF THE DECISIONS THAT WERE MADE FAR BEFORE WE WERE ON THE BOARD? WHAT HAS BEEN THE IMPACT OF THOSE DECISIONS, AND HOW HAS IT TOUCHED ALL THE LIVES IN MCKINNEY? SO I THOUGHT IT WOULD BE REALLY INTERESTING TO BRING IN PEOPLE TO BE ABLE TO COME IN MAYBE ONCE A MONTH OR 5 OR 10 MINUTES FOR THE MEETING AND JUST SAY, WELL, HERE'S WHAT YOU DID 20 YEARS AGO, AND HERE'S THE IMPACT. HERE'S WHAT YOU'VE DONE, LIKE CHESTNUT SQUARE FOR THE LAST 30 YEARS. AND HOW HAS THAT HAD AN IMPACT? SO I THINK IT'D BE FUN TO HEAR. SO I'M LOOKING FORWARD TO IT. GREAT. WELL GREAT IDEA AND THANK YOU FOR FOR TAKING THE LEAD ON THAT. SO WE WILL NOW MOVE TO REGULAR AGENDA ITEMS. AND TODAY WE'RE GOING TO HEAR FROM 14 PROMOTIONAL GRANT RESIDENTS. OH I'M SORRY BECAUSE I, BECAUSE I

[President’s Report]

JUMPED BACK UP TO BOARD CHAIR I WAS I MISSED 25 3497. OUR MOST IMPORTANT REPORT PRESIDENT'S REPORT. NOT THE ONE WE HEARD LAST NIGHT, BUT THE MCDC PRESIDENT REPORT. LITTLE RUSTY MAN. HEY, THANK YOU, MISTER CHAIR. MEMBERS OF THE BOARD, JUST QUICKLY, BECAUSE I KNOW WE DO HAVE A VERY LENGTHY AGENDA TODAY. JUST WANT TO MAKE SURE YOU TAKE A LOOK AT THE THREE FINAL REPORTS SUBMITTED ON PROMOTIONAL GRANT EVENTS THAT INCLUDED THE SIP AND STROLL

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EVENTS, DIA DE LOS MUERTOS AND ROOTED IN RHYTHM. ALL OF THEM HAVE GREAT INFORMATION ABOUT THE SUCCESS OF THEIR EVENTS. ALSO, BE SURE TO LOOK AT THE MARKETING REPORT. LINDA HAS WORKED WITH THE CITY'S COMMUNICATIONS AND MARKETING TEAM TO ADD A NEW COMPONENT ON A QUARTERLY BASIS. WILL BE REPORTING ON THE BENEFIT THAT WE RECEIVE FROM CITY POST CITY SHARES OF THE INFORMATION ABOUT MCDC, SO THAT WILL BE INCLUDED ON A QUARTERLY BASIS. AND THEN TWO REMINDERS. PROJECT GRANT APPLICATIONS ARE DUE THE 30TH OF THIS MONTH, AND RETAIL INFRASTRUCTURE APPLICATIONS WILL BE ACCEPTED BEGINNING JANUARY JANUARY 1ST THROUGH 31.

AND WITH THAT, I'M HAPPY TO ANSWER ANY QUESTIONS. ANY QUESTIONS? THANK YOU ALL. DO WE NOT HAVE SECURITY IN THESE MEETINGS? THERE'S SOME A SKETCHY PERSON, SKETCHY PERSON JUST ENTERED. SHE'S SITTING IN THE THIRD ROW BACK AND THE ORANGE HAT. SO SOMEONE WOULD KEEP AN EYE ON THAT. I'D APPRECIATE IT. SO WE ARE NOW GOING TO MOVE TO REGULAR AGENDA ITEMS. TODAY WE'LL HEAR FROM 14 PROMOTIONAL GRANT APPLICANTS FOR GRANTS. TO BE CONSIDERED ELIGIBLE FOR BOARD CONSIDERATION, THE APPLICANT MUST DEMONSTRATE HOW THEIR EVENT WILL SHOWCASE MCKINNEY FOR BUSINESS DEVELOPMENT AND TOURISM. EACH APPLICANT WILL HAVE UP TO FIVE MINUTES, THOUGH CERTAINLY NOT REQUIRED TO USE THE ENTIRE FIVE MINUTES TO PRESENT, AND THEN WE WILL FOLLOW UP WITH ANY QUESTIONS OR COMMENTS ON THE BOARD. BOARD WILL VOTE ON THESE REQUESTS AT OUR REGULAR MEETING ON JANUARY 22ND. EXCUSE ME, MAY I? BEFORE WE BEGIN, CAN WE GET A TOTAL OF THE AMOUNT AVAILABLE FOR FUNDING, GIVEN THAT WE HAVE 14 APPLICANTS JUST AS A BASELINE TO START OUT? 125,000. OKAY. THANK YOU FOR THIS CYCLE.

CORRECT. BUT TOTAL FOR THE YEAR IS TWO 5250. YEAH. AND TYPICALLY WE HAVE LESS IN THE SECOND ROUND FOR FEWER APPLICANTS, FEWER APPLICANTS. CORRECT. ALL RIGHT. ITEM 25349.

[Consider/Discuss Promotional and Community Event Grant Application Submitted by The Heritage Guild of Collin County (PC 26-01) in the Amount of $13,000.00 for the Advertising, Marketing and Promotion of 2026 Events at Chestnut Square Including Farmers Market, Crazy in May Quilts, Ghostly Hauntings, Trolley Tours, Village Tours, Youth and Adult Educational Programming, and Exhibits.]

CONSIDER AN ACT ON A PROMOTIONAL GRANT. PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY THE HERITAGE GUILD OF COLLIN COUNTY AND THE AMOUNT OF 13,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 EVENTS AT CHESTNUT SQUARE, INCLUDING FARMERS MARKET, CRAZY AND MADE QUILTS. GHOSTLY HAUNTINGS, TROLLEY TOURS, VILLAGE TOURS, YOUTH AND ADULT EDUCATIONAL PROGRAMING AND EXHIBITS. GOOD MORNING, MISTER CHAIR. MADAM PRESIDENT, BOARD, THANK YOU SO MUCH. I'M REPRESENTING CHESTNUT SQUARE AND OUR PAST OF MCKINNEY, AND I CAN ATTEST TO OVER $1 MILLION THAT MCDC HAS GRANTED CHESTNUT SQUARE OVER THE LAST 30 YEARS. SO YOU ARE THE REASON THAT WE HAVE A FOUNDATION AND WE CONTINUE TO STAND STRONG AND REPRESENT MCKINNEY. SO THANK YOU ALL SO MUCH FOR TAKING THE TIME TO HEAR US. OUR FARMERS MARKET CONTINUES TO THRIVE. YOU WILL SEE NEW VENDORS COMING IN 2026. SO I THINK THAT WILL ADD A NEW FLAIR. WE CONTINUE TO OFFER FREE EVENTS TO OUR COMMUNITY TO NOT ONLY JUST BE PART OF THE COMMUNITY, BUT TO COME AND ENJOY THE FARMERS MARKET AND THOSE THAT BUILD INTO OUR COMMUNITY AND THEIR TALENTS, TIME AND TREASURE THAT THEY OFFER US. WE HAVE A CONNECTION THAT WE'VE OFFERED INTO THE COMMUNITY IN OUR GOAL TO BE SELF-SUSTAINING AND WORKING TOWARDS THAT FINANCIALLY. WE'VE COME UP WITH DIFFERENT SPONSORSHIP OPPORTUNITIES THAT YOU CAN AS A COMMUNITY MEMBER, SPONSOR THE MARKET AND WE WILL HIGHLIGHT YOU, AND THESE ARE SOME OF THE ORGANIZATIONS THAT WE'VE CONNECTED WITH AS WE CONTINUE TO GROW THE FARMERS MARKET. IT'S BEEN A FINANCIAL IMPACT FOR US AND A SIGNIFICANT IMPACT FOR US IN HELPING MONETIZE THAT MILLION DOLLARS THAT YOU HAVE GIVEN US OVER THE YEARS. SOME OF OUR TAKEAWAYS FOR 2025 INCLUDE OUR SOCIAL MEDIA INFLUENCERS. THAT REALLY IMPACTED ME, HAVING US TO ADD DIFFERENT EVENTS AND ADD MORE TO OUR QUERY JUST SIMPLY BECAUSE WE HAD SUCH A DEMAND. OUR FACEBOOK AND OUR INSTAGRAM CONTINUES TO GROW AND WE HAVE SEVERAL UPCOMING OPPORTUNITIES. VALENTINE'S IN THE VILLAGE, OUR SPRING KICKOFF MARKET AT THE MARKET WHICH IS SUPER POPULAR, AND THEN OUR FARM FAMILY FUN DAYS OVER THE NEXT SIX MONTHS AS WE CONNECT, SUPPORT AND STRENGTHEN OUR COMMUNITY, GIVING YOU AN OPPORTUNITY.

WE'VE HAD SEVERAL NEW BUSINESSES COMING TO MCKINNEY THAT JUST WANT TO SHARE AND BE PART OF THE COMMUNITY AND LET PEOPLE KNOW ABOUT US. AND SO THIS IS HOW WE HAVE OFFERED THAT THROUGH THE SPONSORSHIP. AND THESE ARE, AGAIN, SOME THAT WE HAVE CONNECTED WITH. OUR YEAR WAS INCREDIBLY SUCCESSFUL. WE HAD TO INCREASE OUR GHOSTLY HAUNTINGS. WE HAD TO INCREASE OUR TOURS. WE SOLD OUT OUR DINNER. THE HOLIDAY TOURS OF HOME REALLY IS A HIGHLIGHT FOR US THIS YEAR. WE SOLD 1700 TICKETS LAST YEAR. WE WERE AT 1960 THIS YEAR, SO WE WELL SUPERSEDED THE 2000 MARK, ESPECIALLY IF YOU INCLUDE THE FREE TICKETS THAT WE ALSO OFFER

[00:30:04]

THE COMMUNITY AND SPONSORS. IT WAS HIGHLIGHTED, WE HAD A SURVEY THAT WE SENT OUT JUST TO COLLECT DATA AND INFORMATION ON WHAT PEOPLE THOUGHT ABOUT THE EVENT. GOT SOME REALLY GREAT INFORMATION. 41% OF THOSE WERE FROM THE LOCAL AREA MCKINNEY, FRISCO, ALLEN. BUT THEN WE HAD SEVERAL FROM CARROLLTON, COLONY, RICHARDSON, DENTON, LITTLE ELM, AND FARMERS BRANCH THAT FILLED OUT OUR SURVEY AS WELL. WE HAD 125 FILL OUT THE SURVEY. SO OUT OF 2000, THAT'S A PRETTY GOOD I'LL TAKE 10%. THAT FILLED OUT THE SURVEY TO GIVE US SOME FEEDBACK. SO IT WAS A WILDLY SUCCESSFUL EVENT. THE WEATHER HELD OUT FOR US WITH JUST A LITTLE MISTY RAIN ON SUNDAY MORNING, BUT WE WERE ABLE TO CAPTURE A GREAT AUDIENCE. MY NEXT QUESTION WILL BE HOW MANY OF YOU CARRIED IT OUT INTO A TWO DAY EVENT AND SHOPPED AND ALSO ATE IN DOWNTOWN MCKINNEY, BECAUSE I'M SURE THAT WAS PART OF THEIR ADVENTURE AS WELL. WE HAVE OUR UPCOMING PREY ADVENTURE CAMP. GHOSTLY HAUNTINGS. OUR SALUTE TO VETERANS WAS OUR FIRST EVENT LAST YEAR. WE'RE GOING TO REPEAT THAT AGAIN. WE WANT TO SHOWCASE ALL OF MCKINNEY'S AMERICAN HEROES, AND SO YOU CAN UPLOAD YOUR PICTURE AND PURCHASE THAT FOR A GIFT FOR A FAMILY MEMBER IN HONOR OF THEM. AND WE WILL SHOWCASE IT TWICE A YEAR, MAY, FOR MILITARY APPRECIATION MONTH, AS WELL AS NOVEMBER AROUND VETERANS DAY. AND SO YOU'LL SEE OUR FENCES DECORATED WITH OUR PAST HEROES. WE HAVE A CRAZY QUILTS. WE DEVELOPED A OR WE WERE GIVEN AN ENTIRE COLLECTION OF ABOUT 500 QUILTS THAT DATE BACK TO THE 1700S THAT HAVE ORIGINAL BANNERS FROM ABRAHAM LINCOLN WHEN HE RAN FOR PRESIDENT. IT'S A BEAUTIFUL COLLECTION. IT WAS GIVEN TO US AND GIFTED. WE WILL SHOWCASE 75 OF THOSE IN MAY FOR OUR. AND WE'RE GOING TO BE HOUSING OUT OF CHURCH STREET AUDITORIUM TO BE ABLE TO SHOWCASE THAT COLLECTION. SO WE'RE SUPER EXCITED ABOUT OFFERING THAT. AND THERE ARE A LOT OF CRAZY QUILT PEOPLE OUT THERE THAT LOVE THEIR QUILTS. SO THAT WILL BE COMING TO MCKINNEY. OUR IMPACT AND WHAT OUR PLAN IS. AND AS FAR AS PROMOTIONAL MONEY, OUR DIGITAL INFLUENCER AND OUR SOCIAL MEDIA IS DEFINITELY GOING TO INCREASE. OUR PRINT AND POSTER HAS DECREASED TO ALLOW OUR DIGITAL AND INFLUENCER TO INCREASE. THIS IS KIND OF A BREAKDOWN OF EACH INDIVIDUAL EVENT, WHAT THEY BRING TO THE COMMUNITY, AND THEN HOW WE WILL PURSUE FORWARD CONSISTENCY AND CONNECTION IS KIND OF OUR THEME THIS YEAR. JUST TO BE ABLE TO STAY CONSISTENT IN WHAT WE DO, PRESENT IN ALL PLATFORMS AND CONTINUE THOSE THAT HAVE BEEN SUCCESSFUL FOR US. THIS YEAR.

WE WERE ALSO AWARDED THE GRANT FROM THE TEXAS HISTORICAL FOUNDATION TO HELP OUR TAYLOR.

AND THIS YEAR. SO LOTS OF AMAZING THINGS HAPPENING AT CHESTNUT SQUARE. AND WITH THAT I WILL STAND FOR ANY QUESTIONS. QUESTIONS. IS A THOROUGH PRESENTATION. APPRECIATE EVERYTHING THAT YOU DO. LOVE THE THE PICTURE PROGRAM, THE VETERANS. ALL RIGHT. THANK YOU.

I FAILED TO SAY AS YOU COME UP AND SPEAK, WE HAVE A A BELL TO LET YOU KNOW I GUESS. WHY DON'T WE HIT THE BELL AT FOUR MINUTES AND 30S AND WHAT WILL THAT SOUND LIKE? OKAY. IS THAT IS IN THE HOLIDAY SPIRIT THAT WAS STOLEN ACTUALLY OFF OF SANTA'S SLEIGH FROM RUDOLPH, WHICH HAS CAUSED A BIT OF AN ISSUE FOR THE CITY. BUT YOU'LL HEAR THAT AND AND THAT WILL BE YOUR CUE TO TO START WRAPPING UP AGAIN. CERTAINLY YOU'RE NOT REQUIRED TO SPEAK FIVE MINUTES. YOU CAN USE THE TIME NECESSARY. 253499 CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT

[Consider/Discuss Promotional and Community Event Grant Application Submitted by ArtByMetta, LLC (PC 26-02) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2026 R&B Picnic Festival.]

APPLICATION SUBMITTED BY ART BIMEDA, LLC IN THE AMOUNT OF $7,500 FOR THE ADVERTISING, MARKETING AND PROMOTION IN THE 2026 R&B PICNIC FESTIVAL. DEBORAH BRADFORD WILL BE RECUSING HERSELF ON THIS. AND BY THE WAY, THERE WILL BE SEVERAL OF THESE GRANTS WERE A NUMBER OF US WILL HAVE TO RECUSE OURSELVES. AND GENERALLY THAT IS BECAUSE WE ARE INVOLVED WITH THAT CHARITY. IF IT'S A CHARITY EVENT OR WE HAVE SOME CONNECTION TO THE APPLICANT AND JUST IN FULL TRANSPARENCY, WE WILL AND IMPARTIALITY, WE WILL RECUSE OURSELVES WHEN REQUIRED.

AND THAT'S THE CASE FOR DEBORAH ON THIS ONE. YOU MAY BEGIN. GOOD MORNING EVERYONE. THANK YOU SO MUCH FOR HAVING ME OUT TODAY AND GIVING ME THE OPPORTUNITY TO SPEAK ABOUT THE MCKINNEY R&B FESTIVAL. THIS FESTIVAL IS A FAMILY FRIENDLY EVENT DESIGNED TO ENGAGE AND GIVE BACK TO THE LOCAL COMMUNITY. THE EVENT SHOWCASES INCREDIBLE PERFORMANCES FOR LOCAL BANDS, DJ'S AND ALSO PROVIDES A PLATFORM FOR LOCAL VENDORS TO REACH OUT AND MEET NEW CUSTOMERS SO THAT THEY CAN SELL THEIR PRODUCTS AND ADVERTISE THEIR SERVICES.

TRYING TO SEE. OKAY! FOR THE PAST TWO YEARS, THIS EVENT HAS BEEN HELD AT TUFTS BREWERY, A VENUE WELL KNOWN FOR DELICIOUS FOOD AND ITS COMMUNITY INVOLVEMENT. EACH YEAR, THE EVENT BRINGS IN LARGE CROWDS OF PEOPLE FROM MCKINNEY AND THE SURROUNDING AREAS THAT HAVE

[00:35:03]

ACTUALLY ACTIVELY SUPPORTED TUFTS AND CONTRIBUTED TO THE LOCAL ECONOMY. THIS YEAR, THE EVENT WAS ABLE TO DONATE 15% OF THE TICKET SALES TO A LOCAL NONPROFIT BY THE NAME OF MCKINNEY. LEGACY NEIGHBORHOODS, TOTALING IN OVER $2,000. I WANT TO ADVISE YOUR SPONSORSHIP, ENABLE US TO CONTINUE THIS ANNUAL EVENT, ALLOW US TO GROW AND ENHANCE THE EXPERIENCE FOR THE LOCAL COMMUNITY EACH YEAR. HOPEFULLY, IF THIS CAN CONTINUE TO BE AN ANNUAL EVENT. AND I'D LIKE TO THANK YOU SO MUCH IN ADVANCE AND I STAND FOR ANY QUESTIONS. THANK YOU. ANY QUESTIONS? I HAD THE PLEASURE OF GOING TO THIS ONE LAST YEAR AND YOU GUYS KNOCKED IT OUT OF THE PARK. Y'ALL DID A GREAT JOB AND IT WAS REALLY WELL ATTENDED. SO GOOD JOB ON THAT ONE. THANK YOU. I'LL MAKE A COMMENT. I PROBABLY CAN'T HEAR ME, BUT THIS WILL BE YOUR THIRD YEAR, CORRECT? YES. AND WHAT I WILL SAY, I DO LIKE THE FACT THAT YOU HAVE EXPANDED. YOU DID LOOK AT THE MISSED OPPORTUNITY OF SUBSCRIPTION. SO YOU DID ADD THAT, WHICH I THINK WAS A GREAT ADD. I THINK THE SUBSCRIPTION PRICE WAS VERY AFFORDABLE, DEFINITELY FOR FAMILIES. SO I THINK I DO APPRECIATE YOU LOOKING AT OPPORTUNITIES TO BE AFFORDABLE TO THE COMMUNITY, BUT ALSO EXPANDING THE REACH WITH THE WITH THE PROGRAM. AND JUST KUDOS TO YOU AND YOUR TEAM.

THANK YOU. THANK YOU SO MUCH. THANK YOU. ITEM TWO FIVE 3500 CONSIDER PROMOTIONAL COMMUNITY

[Consider/Discuss Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC 26-03) in the Amount of $12,500.00 for the Advertising, Marketing and Promotion of the 2026 ManeGait LIVE Country Fair and Concert.]

EVENT GRANT APPLICATION SUBMITTED BY MAIN GATE THERAPEUTIC HORSEMANSHIP AND THE AMOUNT OF 12,500 FOR THE ADVERTISING MARKETING PROMOTION OF THE 2026 MAIN GATE LIVE COUNTY FAIR AND CONCERT. HELLO, GOOD MORNING TO THE BOARD. THANK YOU SO MUCH FOR HAVING US HERE TODAY AND FOR CONSIDERING THIS GRANT IN SUPPORT OF THE MAIN GATE LIVE COUNTRY FAIR AND CONCERT, WHICH THE PURPOSE OF THIS IS TO RAISE FINANCIAL SUPPORT AND AWARENESS OF MAIN GATES SERVICES TO THE COMMUNITY AND TO SUPPORT THE LOCAL COMMUNITY BY OFFERING A FAMILY FRIENDLY EVENT AND TO ATTRACT PEOPLE FROM OUTSIDE MCKINNEY TO COME AND SUPPORT OUR BUSINESSES.

THIS WELL. WHILE WE WOULD LOVE TO BE BACK AT MAIN GATE IN OUR NEW FACILITY, WE'RE LOOKING AT THE CALENDAR AND CONSTRUCTION FORECASTS. WE MIGHT JUST BE THE VERY END OF FINALIZING OUR SITE, AND WE FELT IT JUST WOULD BE BEST SINCE WE'RE STILL GETTING TO KNOW THE NEW SITE TO HOST IT AGAIN AT HUB'S, WHICH IS JUST A BONUS BECAUSE THIS WILL BE OUR THIRD YEAR AT TUFTS AND THEY'RE JUST SUCH WONDERFUL PARTNERS. OBVIOUSLY, LOTS OF OTHER PEOPLE ARE PARTNERING WITH THEM TOO, FOR GOOD REASON. SO IT'LL BE ON MAY 30TH THIS YEAR. AND JEN IS OUR EVENTS AND HOSPITALITY MANAGER. SHE'S GOING TO TELL YOU A LITTLE BIT ABOUT WHAT WE HAVE TO OFFER. SO THIS YEAR IT'S 12 TO 6 AT TOPS, INFLATABLES, CARNIVAL GAMES, PETTING ZOO, AX THROWING, FACE PAINTING, FOOD TRUCKS, TOPS, FOOD. AND THAT'S ALL FREE TO THE PUBLIC. WE'RE GOING TO NOT CHARGE AGAIN THIS YEAR. IN ADDITION TO THAT, IN MY FAVORITE PART, IT'S ALL DAY LIVE ENTERTAINMENT. WE'LL HAVE THE MCKINNEY COMMUNITY STAGE OUT THERE AGAIN, AND THE TUFTS OUTDOOR STAGE, WHICH IS SPONSORED BY LOVE LIFE AND IT WILL FEATURE HIPPIE FEST 2026.

SO WE'RE SUPER EXCITED ABOUT THAT. IT WAS SUCH A HIT LAST YEAR. IT'S JUST A FANTASTIC PARTNERSHIP. YEAH, YEAH, AND IT WAS A CROWDED HOUSE. WE EXPECT ABOUT 5000 VISITORS AGAIN THIS YEAR AND THE WAY THIS WORKS IS IT'S COMPLETELY FREE. SO OUR PROCEEDS COME FROM SPONSORSHIPS AND OUR SPONSORS ARE SUPER EXCITED TO BE BACK. AND SO OUR GOAL THOUGH IS NET PROCEEDS OF $142,000 FOR THAT GOES BACK TO MAIN GATE. AND THEN IN TERMS OF. GETTING STUCK, AM I BE ABLE TO AFFORD IT? THERE IT GOES, THERE IT GOES. DIDN'T PUSH HARD ENOUGH? HERE ARE SOME EXAMPLES OF THE BUSINESSES THAT HAVE BEEN INVOLVED IN THE PAST. AND WE'RE JUST STARTING OUR OUTREACH THIS YEAR AGAIN. AND THEN THE PROMOTION PLAN INCLUDES RADIO PROMOTION, ONLINE PROMOTIONS. WE INCLUDED SPOTIFY AND THE OTHER STREAMING SERVICES LAST YEAR, AND THAT WAS EFFECTIVE PRINT PROMOTIONS AND AS WELL AS SIGNS AND POSTERS AND EVERYTHING TO PUT PUT OUT EVERYWHERE. SO WE'D APPRECIATE YOUR SUPPORT AGAIN THIS YEAR, AND I'M HAPPY TO STAND FOR ANY QUESTIONS ABOUT THIS OR IF YOU HAVE ANY QUESTIONS ABOUT THE BEACON

[00:40:01]

PROJECT AS WELL. ANY QUESTIONS? I'D JUST SAY, YOU KNOW, EVERYONE NOTICED A COMMON THEME.

I'LL SAY IT FOR THE PUBLIC, A COMMON THEME SO FAR THROUGH THESE APPLICATIONS WE GENERALLY SEE IS TUFTS. AND WHAT A GREAT COMMUNITY PARTNER THEY HAVE BEEN. WE MCDK, OF COURSE, IS A A PARTNER IN THAT ENDEAVOR, AND WE HAD VISIONS OF A NUMBER OF THINGS THAT BEING A CATALYST PROJECT, CERTAINLY ECONOMIC DEVELOPMENT AND WHATNOT. BUT WE ALSO COUNTED ON THE FACT THAT THEY WOULD BE GREAT COMMUNITY PARTNERS AND WOULD REALLY ENHANCE THE ABILITY FOR EVENTS AND WHATNOT, AND ESPECIALLY BRINGING OVER TO THIS SIDE OF TOWN AND HAS BEEN VERY, VERY SUCCESSFUL. AND WE CONTINUALLY HEAR EVENTS BEING PROMOTED AND AND HELD AT TUFTS. AND JUST WANT TO POINT OUT THAT THEY HAVE, AT LEAST IN MY OPINION, EXCEEDED OUR EXPECTATION OR HOPE ON HOW INVOLVED THEY WOULD BE IN THE COMMUNITY. SO GLAD THAT THAT'S WORKED OUT FOR YOU ALL. INCREDIBLE PEOPLE. YEAH, IN ADDITION TO THE FANTASTIC SPACE. YEAH. SO THANK YOU.

[Consider/Discuss Promotional and Community Event Grant Application Submitted by St. Peter’s Episcopal Church (PC 26-04) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2026 Empty Bowls Event.]

THANK YOU VERY MUCH. 253501 CONSIDER AND DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY SAINT PETER'S EPISCOPAL CHURCH IN THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 EMPTY BOWLS EVENT. HELLO, GOOD MORNING. HELLO. IT'S LOVELY TO SEE YOU ALL AGAIN. AND MCDK HAS BEEN A HUGE PARTNER OF EMPTY BOWLS AS WE MOVE INTO OUR 15TH YEAR. GOING INTO OUR 15TH YEAR IS BITTERSWEET. WE ARE CELEBRATING THE A COMMUNITY OF ARTISANS AND FOOD PURVEYORS AND THE COMMUNITY GETTING TOGETHER.

BUT THE PROBLEM IS WE STILL HAVE HUNGER IN OUR COMMUNITY, SO IT'S KIND OF BITTERSWEET.

THIS YEAR WILL BE ON APRIL 23RD. WE HAVE JOINED TEAM TOPS, APPARENTLY AS THE COURTHOUSE WILL BE UNDERGOING RENOVATIONS. IT'S AN ANNUAL EVENT AND WE FEATURE LOCAL ARTISANS AND RESTAURANTS. WE RAISE AWARENESS OF FOOD INSECURITY, AND OUR PROCEEDS GO BACK TO NONPROFITS WITHIN THE CITY. OUR BENEFICIARIES THIS YEAR WILL BE COMMUNITY GARDEN KITCHEN, WHO MANY OF YOU ARE ALL AWARE HAS DONE AN AMAZING JOB. LITTLE FREE PANTRIES, WHICH IS THE ONLY ANONYMOUS FOOD SOURCE IN THE CITY, AND WE ARE BEGINNING WITH MCKINNEY FOOD PANTRY THIS YEAR BECAUSE EVEN THOUGH THEY HAVE TREMENDOUS FOOD SUPPLIERS, WE FOUND OUT THEY GO TIMES WITHOUT PROTEIN AND THERE IS NEED THERE. AND THEN THE SAMARITAN AND PANTRY COMMUNITY LIFELINE HAS LONG BEEN A BENEFICIARY OF OURS. THEY'RE NOW WITH SAMARITAN, AND WE'RE NOT QUITE SURE HOW IT'S ALL GOING TO MELD AND WHAT THEIR NEEDS WILL BE, BUT WE WILL KEEP THEM ON OUR GROUP AS A BENEFICIARY. FOOD INSECURITY, IF ANYBODY IS NOT AWARE, IS THE LACK, THE THE LACK OF KNOWLEDGE OF WHERE YOUR NEXT MEAL IS COMING FROM. AND FOR THOSE OF US THAT HAVE BEEN THROUGH THANKSGIVING AND CHRISTMAS, WE CAN'T EVEN IMAGINE SUCH A THING.

WE'RE LIKE, OH MY GOD, I NEED TO GO ON A DIET. BUT THAT'S NOT THE WAY IT IS, UNFORTUNATELY.

AND ONE THING WE'VE LEARNED FROM OUR BENEFICIARIES IS WE'VE MET WITH ALL OF THEM, IS THAT THE GOVERNMENT SHUT DOWN, CREATED A FEAR SCARCITY. SO MANY OF THESE OPERATIONS HAVE DIPPED INTO THEIR SPRING BUDGETS FOR FOOD AND THEIR SPRING STORES BECAUSE PEOPLE WERE PANIC STOCKING, AND IT BECAME SO WE FEEL THAT THE NEED IS GOING TO BE EVEN GREATER THIS SPRING. I'M A LITTLE CONCERNED THAT WE MAY SHUT DOWN AGAIN IN JANUARY. OUR ADMISSION TO OUR EVENT STILL STANDS AT $35. THE FORMAT WILL BE BASICALLY THE SAME. THE ONLY HUGE ADVANTAGE IS WE'LL HAVE PARKING. WHAT AN EXCITING PROJECT. AND WE'RE REALLY EXCITED ABOUT THIS SPACE. WE'VE LOOKED AT THE FLOW. WE'VE WALKED IT SEVERAL TIMES. WE WILL STILL HAVE OUR COLLECTORS CLUB, AND WE'LL HAVE THE BOWLS AND WE'LL HAVE MUSIC AND IT'S WE'RE REALLY EXCITED AND WE'LL BE ABLE TO MAYBE ADD A COUPLE MORE FOOD PURVEYORS IN 2025 AND 24, WE HAD OVER 1000 ATTENDEES, AND THAT'S SUPPORTED BY OVER 100 VOLUNTEERS. WE TRACK AND WE HAVE BETWEEN JUST OVER 35% COME FROM OUTSIDE OF THE MCKINNEY ZIP CODES. NOW, WE'RE HOPING TO INCREASE OUR ATTENDANCE AT TOPS, BECAUSE TOPS ALLOWS US TO HAVE, SHALL WE SAY, A SLIGHTLY YOUNGER CROWD. THE MAIN ATTENDEES AT EMPTY BOWLS HAVE BEEN, I WOULD SAY, 30 AND OVER, BUT WE THINK THAT BY WORKING WITH TOPS AND GOING AFTER THEM OR DEMOGRAPHIC WILL BRING A LOT OF YOUNGER PEOPLE IN. SO WE'RE VERY EXCITED ABOUT THAT. AND WITH THAT, WE'RE WORKING WITH A PARTNER IN SOCIAL MEDIA TO HAVE A LARGER PRESENCE. JUST TO RECAP, LAST YEAR'S

[00:45:05]

BENEFICIARIES COMMUNITY GARDEN KITCHEN RECEIVED 37,000. COMMUNITY LIFELINE RECEIVED 33,000, LITTLE FREE PANTRIES RECEIVED 12,000. AND WE DO STIPULATE THAT THE MONEY MUST BE USED FOR FOOD. THEY CAN'T BUY A NEW REFRIGERATOR. THEY CAN'T USE IT FOR EMPLOYEES.

THEY HAVE TO USE IT FOR FOOD. WE HAVE GONE ON TO A GRANT APPLICATION PROCESS THIS YEAR TO TO BE SURE OF WHAT THEY'RE ABLE TO DO AND HOW THEY'RE USING THE, THE MONIES. OUR EVENT BUDGET IN THE BOTTOM LINES HERE IS OUR INCOME IS ESTIMATED AT OVER 132,000. OUR EXPENSES ARE ABOUT 48,000. AND SO WHAT WE SENT BACK INTO THE COMMUNITY IS BETWEEN 80 AND $85,000. THAT GOES BACK TO THE BENEFICIARIES. OUR GRANT REQUEST IS FOR $15,000. WE FOR THE BUDGET OF AROUND 17.5 FOR OUR PROMOTIONAL MEDIA, OUR ONLINE SALES AND THE SOCIAL MEDIA IS AN IMPORTANT PART, BUT WE HAVE FOUND GREAT SUCCESS WITH PRINT ADS. OUR DEMOGRAPHIC STILL READS MAGAZINES. THEY STILL ARE, YOU KNOW, PICK UP THAT MONTHLY. SO WE'RE WORKING WITH THEM, OUR YARD SIGNS, IT'S JUST ALL PART OF THIS SIDE OF TOWN. YOU GOT TO HAVE THOSE YARD SIGNS OUT. BANNERS, POSTERS AND CARDS WILL BE ADDING. TUBS WILL BE WORKING WITH US TO ADD ADDITIONAL BANNERS SO THAT PEOPLE THAT ARE GOING TO TOP SEE WHAT'S HAPPENING AND WHAT'S COMING UP. WE WORKED WITH VIDEOS AND DRONES. WE HAVE ACTION PLANS THAT YOU'VE HAD AN OPPORTUNITY TO REVIEW, AND THESE ARE SOME SAMPLES OF LAST YEAR'S ADVERTISING. OUR FOOD VENDORS ARE A HUGE SUPPORT TO US. THESE ARE PICTURES FROM LAST YEAR, OUR ARTISANS FROM ALL OVER THE COMMUNITY, PROFESSIONAL AND STUDENT ARE TERRIFIC. AND THIS IS THE LINES TO GET IN FROM LAST YEAR. AND THIS IS JUST A SHOT OF MANY OF OUR VOLUNTEERS AT THE OPENING OF LAST YEAR'S EVENT, WHERE IT DOES NOT RAIN ON EMPTY BOWLS. IT RAINS BEFORE EMPTY BOWLS, BUT IT DOESN'T RAIN ON EMPTY BOWLS. THANK YOU VERY MUCH. AND I STAND FOR QUESTIONS. YOU KNOW, THERE'S A LOT OF PEOPLE GOING OVER AT TOPS, AND I ALWAYS SEE THIS HAPPENING A LOT, A LOT. SO I JUST HOPE THAT ALL THE PEOPLE THAT ARE DOING THEIR GREAT EVENTS AT TOPS, THAT YOU EXPLAIN TO PEOPLE COMING THAT YOU PARKED IN THE RIGHT PARKING SPOT, BECAUSE I KNOW A LOT OF PARKING OVER YOKA LOKOLE, AND IT'S GETTING TO BE FRUSTRATING FOR HIM BECAUSE HE'S NOT GETTING ALL HIS PEOPLE INTO HIS. SO I HOPE WE SPREAD THE WORD TO MAKE SURE TO PARK IN THE APPROPRIATE A GUIDE ON THE WEBSITE OF HOW WHERE TO PARK.

AND WE'RE GOING TO BE SERVICES O BRING PEOPLE IN FROM THE VARIOUS PARTS. AND WE WILL BE MEETING WITH LOCAL YOKEL. YEAH, CITY HALL IS OPEN, SO I MEAN, WE CAN. YEAH, YEAH. THANK YOU, THANK YOU. I'M SORRY. I DO HAVE ONE QUESTION. YEAH. UNDER THE PROMOTIONAL EXPENSE DRONE. HOW ARE YOU USING A DRONE FOR PROMOTIONAL? THIS IS JUST FASCINATING. WELL, WE WE'RE OUR PLAN IS TO INCORPORATE IN A PROMOTIONAL VIDEO TO HAVE THE DRONE FLY OVER THE THE TOPS, TO FILM IT, BECAUSE WE WANT PEOPLE TO UNDERSTAND HOW THEY'RE GETTING FROM KENTUCKY STREET TO TUFTS. GOT IT. YEP. OKAY. BUT MAYBE DRONE PULLING A LITTLE BANNER OR SOMETHING LIKE THAT.

NO, NO, THE THE BAT IS AN INTERESTING INDIVIDUAL TO WORK WITH. OKAY, OKAY. THANK YOU, THANK YOU. NOW I HAD MY MONEY ON THE NEXT PRESENTER WAS GOING TO BE THE FIRST TO RECEIVE A BELL. THE TIMING BELL. SO I LOST A BET UP HERE. BUT THANK YOU VERY MUCH. I AM RECUSING MYSELF. NO, NO, NO. HARMONIC. HARMONIC. YEAH. YOU'RE WRONG. AND WHY ARE WE GOING OUT OF ORDER? I MEAN, YOU CAN STILL RECUSE YOURSELF, BUT YOU DON'T HAVE TO FOR THIS ONE. ORCHESTRA TWO. HAZEL. THREE. WE'RE GOING 2530 502. OKAY. I'M SORRY. 2530 502 CONSIDER DISCUSS

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Odysseus Chamber Orchestra (dba McKinney Philharmonic Orchestra) (PC 26-05) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of the 2026-2027 Concert Season Including a Minimum of Seven Performances.]

PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY THE CHAMBER ORCHESTRA, MCKINNEY PHILHARMONIC ORCHESTRA AND THE AMOUNT OF 13,500 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 2027 CONCERT SEASON, INCLUDING A MINIMUM OF SEVEN PERFORMANCES.

AND JASON, I WAS NOT REFERRING TO YOU AS THE NEXT PRESENTER. I THOUGHT WE WOULD GET THE BELL.

IT'S THE NEXT PRESENTER. I HAD MARKED THROUGH THE WRONG. THING. SO YOU ARE UP, SIR. GOOD MORNING, MR. CHAIRMAN. MADAM PRESIDENT, MEMBERS OF THE BOARD, THANK YOU FOR THE OPPORTUNITY TO SPEAK WITH YOU TODAY. MY NAME IS JASON LIM AND I'M THE ARTISTIC DIRECTOR OF THE MCKINNEY PHILHARMONIC ORCHESTRA. THE MCKINNEY PHILHARMONIC ORCHESTRA IS ONE OF THE LEADING PROFESSIONAL ORCHESTRAS IN NORTH TEXAS, AND IS PROUDLY THE CULTURAL PRIDE OF MCKINNEY.

FOUNDED IN DENTON IN 2012, THE ORCHESTRA RELOCATED TO MCKINNEY IN 2014 AND HAS SINCE GROWN

[00:50:02]

ALONGSIDE THE CITY. TODAY, THE MPO SERVES AS A CULTURAL ANCHOR, BRINGING HIGH QUALITY PERFORMANCES, EDUCATIONAL PROGRAMING, AND REGIONAL VISIBILITY THAT SUPPORTS MCKINNEY'S CONTINUED GROWTH AS A VIBRANT DESTINATION TO LIVE, WORK AND VISIT. THE IMPACT OF MCKINNEY ORCHESTRA EXTENDS WELL BEYOND THE CONCERT HALL. WE PROVIDE HIGH QUALITY ORCHESTRAL PERFORMANCES THAT ENRICH MCKINNEY'S CULTURAL LIFE, WHILE ALSO GENERATING ECONOMIC ACTIVITY THROUGH CONCERT RELATED DINING, SHOPPING AND HOTEL STAYS. OUR ORCHESTRA SUPPORTS YOUTH MUSIC EDUCATION THROUGH EXTENSIVE SCHOOL TOURS, CONCERTS, PARTNERSHIPS, AND DIRECT COLLABORATION WITH GREATER NORTH TEXAS YOUTH ORCHESTRA. WE ARE ALSO COMMITTED TO ACCESSIBILITY OF OFFERING LOW COST CONCERTS THAT ENGAGE A DIVERSE COMMUNITY COLLECTIVE. COLLECTIVELY, WE WORK, STRENGTHENS COMMUNITY PRIDE, BUILDS SOCIAL CONNECTIONS, CREATES LOCAL JOBS FOR PROFESSIONAL MUSICIANS, AND REINFORCES MCKINNEY'S REPUTATION AS A RAPID, GROWING CITY AND THRIVING ARTS DESTINATION. WHEN THE ORCHESTRA MOVED TO MCKINNEY IN 2014, WE PRESENTED JUST ONLY TWO CONCERTS PER SEASON. TODAY, MCKINNEY PHILHARMONIC ORCHESTRA SUPPORTS A ROBUST AND SUSTAINABLE STRUCTURE, INCLUDING SEVEN SUBSCRIPTION CONCERTS, POPS, HOLIDAYS, CLASSICAL AND A SIDE BY SIDE CONCERT WITH OUR YOUTH ORCHESTRA. ADDITIONALLY, WE HAVE CHAMBER MUSIC AND FREE RECITAL SERIES CONCERTS. WE ALSO DO 30 CONCERT SCHOOL CONCERT TOURS ANNUALLY. AS SHOWN HERE. WE ARE MAINTAINING THIS SUCCESSFUL STRUCTURE INTO THE 2020 2026 2027 SEASON, ENSURING CONTINUED CULTURAL AND ECONOMIC BENEFITS FROM MCKINNEY WHILE OPERATING WITHIN A RESPONSIBLE AND PROVEN MODEL. YOU CAN FIND THE CONCERT DATES, VENUES AND OTHER DETAILS IN OUR APPLICATION. LOOKING AHEAD, THE UPCOMING SEASON INCLUDES EXCITING PROGRAMING DESIGNED TO ATTRACT BOTH RESIDENTS AND VISITORS. HIGHLIGHTS INCLUDES TWO MAJOR POPS CONCERTS, ONE MUSIC OF JOHN WILLIAMS AND THE OTHER THE GREAT AMERICAN SONGBOOK FEATURING TATIANA, LADY MAE MAYFIELD. DESPITE THIS CONTINUED GROWTH AND VISIBILITY, WE ARE REQUESTING 13,500 GOING TOWARDS FACEBOOK, DIGITAL ADVERTISING, RADIO PROMOTIONS, BILLBOARD ADVERTISING. THESE ARE SAMPLES OF IMAGES DEMONSTRATE THE PROFESSIONAL QUALITY AND CONSISTENCY OF OUR PROMOTIONAL MATERIALS. THAT I'LL TAKE. ANY QUESTIONS? THANK YOU. THANK YOU JASON. ANY QUESTIONS? HOW MANY PEOPLE NORMALLY ATTEND EACH PERFORMANCE? IT VARIES.

CLASSICAL CONCERTS ARE A LITTLE BIT LESS THAN POPULAR CONCERTS. SO FOR EXAMPLE, WHEN WE DO JOHN WILLIAMS UP TO A THOUSAND, WE'LL FILL THE THE VOID AUDITORIUM AND THEY'RE ALL GOING TO BE VOID. NO, WE'VE KIND OF KIND OF EMPLOYED A STRATEGY WHERE WE'LL WE'LL DO THE BIG CONCERTS AT THE BEGINNING OF EACH SEMESTER SO THAT WE AVOID ANY OF THE SCHOOL ACTIVITIES SO THAT, YOU KNOW, THE DATES THAT WE RESERVE, HOPEFULLY WILL GET, MOST LIKELY WILL GET, WILL BE ABLE TO PERFORM THERE. THANK YOU. YOU'RE WELCOME. THANK YOU,

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Raining Grace, Inc. (dba Texas Homegrown Music) (PC 26-06) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2026 Homegrown Stage at Texas Music Revolution in Downtown McKinney.]

THANK YOU, THANK YOU. ALL RIGHT. NEXT ITEM IS ONE THAT I AND AJ MITCHELL WILL BE RECUSING OURSELVES DUE TO CONNECTION TO THE EVENT BEING PRESENTED. THE PRESENTER WILL BE MILEY THOMAS FULLER. ARE YOU GOING TO READ THE. GOOD MORNING EVERYBODY. HANG ON, HANG ON. SO ITEM 25.

RING THE BELL. CAN YOU RING. OKAY. ITEM 2530 503. CONSIDER DISCUSS THE PROMOTIONAL AND COMMUNITY GRANT. APPLICATIONS SUBMITTED BY REIGNING GRACE INC, DBA TEXAS HOMEGROWN MUSIC PC 2606. IN THE AMOUNT OF $10,000 FOR THE ADVERTISING AND MARKETING AND PROMOTION OF THE 2026 HOMEGROWN STAGE A TEXAS MUSIC REVOLUTION. DOWNTOWN MCKINNEY. MAY. LEE. GOOD MORNING EVERYONE. FIRST OF ALL, NOW THAT GEORGE IS GONE, HOW MANY WOULD LIKE TO HAVE A COMPLAINT THAT. YOU LIKE ABOUT HIM? ANYBODY? WE COULD ALL RING THE BELL WHEN HE GETS BACK. I JUST WANT TO START OUT BY SAYING JUST SITTING THERE. IT IS SO EXCITING TO SEE ALL OF

[00:55:05]

THESE WONDERFUL PEOPLE THAT BRING CULTURE TO OUR CITY. AND SINCE I HAVE BEEN HERE IN THE EARLY 90S, I'VE BEEN INVOLVED WITH LITERALLY EVERY SINGLE PERSON THAT'S COME UP HERE. AND THIS IS WHAT MAKES OUR CITY SO INCREDIBLE. SO THANK YOU FOR SUPPORTING ALL OF THESE CULTURAL ARTS OF MUSIC. AND EVERYTHING YOU SEE HERE IS WHAT MAKES OUR CITY SO VIBRANT.

CINDY, YOU KNOW, I LOVE YOU AND I APPRECIATE ALL OF YOU FOR THE WORK THAT YOU DO IN CREATING THIS BEAUTIFUL FABRIC OF MCKINNEY BEING A PLACE TO COME TO NOW FOR CULTURAL ARTS, WE NO LONGER HAVE TO GO TO DALLAS OR TO ANY OF THE OTHER AREAS. WE ARE NOW A PLACE WHERE PEOPLE WANT TO COME. SO THANK YOU SO MUCH FOR BEING THAT IN OUR CITY. I JUST WANT TO START OUT BY SAYING THAT TEXAS HOMEGROWN MUSIC WAS PUT TOGETHER AS AN ALL VOLUNTEER EFFORT TO BRING MORE ATTENTION TO TEXAS ARTISTS AND ALL OF THE UP AND COMING ARTISTS THAT WE HAVE IN OUR COMMUNITY THAT DON'T HAVE A PLATFORM. AND SO WE'VE GIVEN THEM THAT. AND BY DOING THAT, WE HAVE A STAGE AT THE TEXAS MUSIC REVOLUTION, WHICH THIS COMING YEAR IS EXCITING. IT'S GOING TO BE THE 30TH YEAR FOR THEM SINCE THEY'VE MOVED HERE IN MCKINNEY. IT HAS BEEN VIBRANT AND SUCH A BEAUTIFUL WAY FOR US TO SHOWCASE ARTISTS IN THE SQUARE. NEXT SLIDE. SO IT'S A COMMUNITY DRIVEN ORGANIZATION, TEXAS HOMEGROWN MUSIC. AS I SAID, IT'S ALL VOLUNTEER AND IT'S SPECIFICALLY HELPS THE MUSIC SCENE IN OUR AREA. THIS YEAR, WE ARE GOING TO BE HOSTING OUR STAGE ONCE AGAIN ON KENTUCKY AVENUE IN FRONT OF THE CADILLAC. AND WE'LL ALSO BE DOING THE WILL BE PARTICIPATING IN THE COUNTY FAIR FOR MAIN GATE AND HIPPIE FEST, WHICH IS SOMETHING THAT WE STARTED SEVERAL YEARS AGO, OUR SUMMER MUSIC SERIES, AS WELL AS SOME OTHER WAYS THAT WE SHOWCASE ARTISTS THROUGHOUT THE YEAR. AS YOU CAN SEE, IT IS AGAIN AT THE HISTORIC DOWNTOWN. THE DATES THIS YEAR ARE JUNE 6TH AND SEVENTH. IT'S ALWAYS THE FIRST WEEKEND OF JUNE. LAST YEAR WE HAD 5000 PEOPLE IN ATTENDANCE, WITH 10,000 PEOPLE IN THE DOWNTOWN AREA OVER THE WEEKEND. AND IF YOU WERE DOWN THERE AT ALL, YOU SAW IT. IT WAS AMAZING. IT IS A TWO DAY FESTIVAL WITH VIP AREAS, VENDORS, KIDS ACTIVITIES, LOTS OF PHOTO BACKDROPS AND OPPORTUNITIES FOR PEOPLE TO GET THEIR PICTURE MADE AND FOOD AND BEVERAGE. AS YOU CAN SEE, OUR BUDGET, WE'VE BEEN VERY, YOU KNOW, WE WE TRY TO USE THE MONEY AS BEST AS WE CAN, FINDING WAYS OF GETTING PEOPLE TO COME TO MCKINNEY, NOT JUST BE IN MCKINNEY. SO WE ARE IN THE BUDDY MAGAZINE, WHICH HAS A SPREAD ALL OVER DFW, THE OBSERVER, THE DALLAS OBSERVER, COMMUNITY IMPACT, OF COURSE, AND THEN FACEBOOK POSTS BOOSTS AND THEN T-SHIRTS AND BAGS THAT WE GIVE OUT TO ALL OF OUR ARTISTS AND OUR SPONSORS, AND THEN THE LANYARDS AND BANNERS THAT WE HAVE PUT UP EACH YEAR ON THE STAGE. SO THE TOTAL ADVERTISING BUDGET IS $16,000. ONE MORE THING I WOULD LIKE TO ADD IS LAST YEAR, FOR THE FIRST TIME, WE HAD ON SATURDAY A COMPLETE SELLOUT. AND I PERSONALLY BELIEVE THAT A LOT OF THAT WAS BECAUSE WE BOOSTED SO MUCH ACROSS THE DFW AREA THAT HADN'T BEEN SEEN BEFORE ABOUT THIS BEAUTIFUL CONCERT THAT WE HAD. SO ANY QUESTIONS? SO. FAIR QUESTION. GO AHEAD. I HAVE A QUESTION. IT MAY BE MORE FOR CINDY, BUT IN TERMS OF LIKE THAT, SPECIFIC ITEMS THAT WE FUND FOR PURPOSES OF PROMOTION ARE THINGS LIKE T SHIRTS AND BAGS, WHICH ARE GIVEN OUT. AS YOU CAN SEE, THAT'S NOT OKAY. SO THAT'S NOT PART JUST FOR THE RECORD. AS YOU CAN SEE THAT'S ON THERE. THAT'S A LINE ITEM THAT WE CARRY. OKAY. JUST WANTED TO BE CLEAR FOR FOR THE AUDIENCE. YEAH. WE'RE ASKING FOR $10,000, WHICH DOESN'T COVER ANY OF THE T SHIRTS OR THE LANYARD. THANK YOU. YEAH, THAT'S LINDA'S BIG LINE. NO NO, NO T SHIRTS. YEAH. ANY OTHER QUESTIONS? I HAVE A COMMENT. ALL RIGHT. SO IT'S A FANTASTIC EVENT. MY HUSBAND AND I ATTENDED AND DANCED OUR SOCKS OFF. WELL THANK YOU SO MUCH. WE WORK VERY HARD. AND THIS YEAR THE HARDEST PART OF MY JOB IS I HAVE BEEN INUNDATED WITH ARTISTS WANTING TO PLAY OUR STAGE BECAUSE WE HAVE BEEN A PLATFORM FOR PEOPLE THAT A LOT OF TIMES END UP ON THE MAIN STAGE THE NEXT YEAR. SO I DO A LOT OF HOMEWORK AND BECAUSE OF MY RADIO SHOW, WHICH IS ALL DONE, OBVIOUSLY OUT OF THE GOODNESS OF MY HEART, I DON'T GET PAID FOR THAT. I'M ABLE TO FIND A LOT OF ARTISTS THAT OTHER PEOPLE JUST DON'T KNOW ABOUT. AND AND WE WE MAKE IT A SHOWCASE FOR ALL OF THEM. SO THANK YOU FOR ATTENDING. I THINK THIS YEAR IS GOING TO KNOCK IT OUT OF THE PARK. SO I HOPE TO SEE ALL OF YOU GUYS OUT THERE. THANK YOU. IN ADDITION, THE GOOD THING IS, IS ON THE LAST DAY WHEN THE BIG ARTISTS AT THE MAIN STAGE FINISHES,

[01:00:01]

IT'S KIND OF COOL TO LOOK ON KENTUCKY. IF YOU'RE STANDING ON THE STAGE TO WATCH JUST A WAVE OF PEOPLE COMING DOWN TO HER STAGE JUST, WELL, BECAUSE WE WE ARE WE'RE THE ONLY STAGE THAT'S THERE LATE. AND SO OUR BAND ALWAYS PLAYS THE LATE NIGHT. YOU KNOW, GEORGE IS USUALLY YAWNING BECAUSE HE GOES TO BED AT 930. WE DON'T START TILL 10 OR 1030. SO ANYWAY, WE'D LOVE TO SEE YOU GUYS THERE AND THANK YOU SO MUCH. THANK YOU. THIS WILL BE THE FOURTH YEAR IN A ROW I'M OUT OF TOWN FOR THAT, BUT I WOULD LIKE TO ADDRESS A FEW COMMENTS I JUST HEARD AS I WAS WALKING UP. THIS IS GOING TO BED AT 930. NONSENSE. JUST AN ENGLISH ITEM. 253504

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County History Museum (PC 26-07) in the Amount of $12,300.00 for the Advertising, Marketing and Promotion of 2026 Events at the Museum.]

CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY COLLIN COUNTY HISTORY MUSEUM AND THE AMOUNT OF $12,300 FOR THE ADVERTISING MARKETING PROMOTION OF THE 2026 EVENTS AT THE MUSEUM. GOOD MORNING, MR. CHAIR. MADAM PRESIDENT AND THE BOARD.

MY NAME IS ELENA CIMA AND I AM THE NEW ONE MONTH IN DIRECTOR OF MUSEUM DIRECTOR OF THE COLLIN COUNTY HISTORY MUSEUM. AND WE ARE, AS YOU KNOW, A 500 1C3. AND WE PROVIDE A FREE MUSEUM EXPERIENCE FOR VISITORS OF DOWNTOWN MCKINNEY. AND OUR GOAL IS TO SHARE THE RICH HERITAGE OF COLLIN COUNTY AND ESTABLISH A LONG AND MEMORABLE CONNECTION WITH OUR VISITORS. I WILL BEGIN BY STATING THAT THE MUSEUM HAS BEEN THROUGH SEVERAL TRANSITIONS IN 2025, WITH SEVERAL DIRECTORS AND NEW BOARD MEMBERS. WE HAVE NOW HAVE TWO NEW PAID STAFF MEMBERS, MYSELF AND A BUSINESS MANAGER. OUR BOARD OF DIRECTORS ARE VERY EXCITED AND HAVE PUT THEIR HEART AND SOUL INTO MAKING THIS MUSEUM ONE OF THE BEST MUSEUMS TO VISIT IN COLLIN COUNTY. AND AS YOU CAN SEE HERE IN THIS PHOTO, ONE OF OUR BOARD MEMBERS, 69 YEARS OLD, STARTED AT THE STEPS OF THE MUSEUM AND RODE HIS BIKE TO LUBBOCK AND RAISED OVER $27,000 FOR THE MUSEUM. WE FIND A PERCENTAGE OF OUR VISITORS COME TO US. OH, FROM FROM ACROSS TEXAS AND THE OTHER STATES. IN 2024, WE HAD ALMOST 5000 VISITORS, AND IN 2025, WE ARE ON TRACK TO HAVE THOSE SAME NUMBERS. 75% OF OUR VISITORS ARE FROM THE STATE OF TEXAS, 20% FROM OTHER STATES. WE HAD 2% OUT OF THE COUNTRY, AND 3% OF THOSE DID NOT GIVE US A LOCATION OF WHERE THEY WERE VISITING FROM. BUT AS WE HAVE FOUND THAT AS MCKINNEY IN COLLIN COUNTY ARE GROWING, WE FEEL THAT EXPANDING OUR ADVERTISING AND THE WAY WE ARE ADVERTISING IS IMPORTANT TO US.

THIS IS ONE OF OUR LIVING HISTORIANS, PAT ROGERS, THAT HELPS BRING GROUPS INTO THE MUSEUM FROM ACROSS THE TEXAS. SHE'S PROVIDING A CHRISTMAS PROGRAM HERE TO A RETIREMENT HOME IN FRISCO. WE HAVE A CURRENT EXHIBIT CALLED CREATED IN COLLIN COUNTY THAT HAS HAD BROAD APPEAL. AND THERE WE ARE IN THE PROCESS OF RESEARCHING AND PLANNING A NEW EXHIBIT TO OPEN IN 2027. SO BUT IN THE MEANTIME, WE ARE HOSTING POP UP EXHIBITS TO TO SHOWCASE OTHER ARTIFACTS. AND IN THE SUMMER, THIS PAST SUMMER, WE HOSTED THE AMERICA 250 TRAVELING EXHIBIT AND ANOTHER EXHIBIT ABOUT TORNADOES. WE ARE ALSO BRINGING BACK OUR BILLY THE BISON KIDS TRAIL PROGRAM TO UPDATE OUR EDUCATIONAL PROGRAM AND BRING MORE AND TRY AND BRING MORE FAMILIES INTO THE MUSEUM. WE HAVE BEEN. OH, THERE'S BILLY, SO SORRY ABOUT THAT. WE HAVE BEEN HOSTING FRIDAY NIGHT MIXERS TO BRING NEW PEOPLE INTO THE MUSEUM, AND WE SHOWCASED OUR RESEARCH ROOM IN OUR CHEROKEE COLLECTION WITH THE HELP OF NCDC AND APPRECIATE ALL THAT YOU HAVE DONE TO HELP US WITH THIS IN 2026. THERE'S OUR MIXER. AND OUR PLANS FOR 2026.

[01:05:09]

DO LOOK AT US EXPANDING OUR COMMUNITY IMPACT BUDGET SO THAT WE CAN DO MORE DIGITAL ADS, DO AN IMPACT STORYTELLER SO THAT WE CAN HAVE THAT SENT OUT IN A SOCIAL MEDIA ASPECT. CONTINUOUS CELEBRATION MAGAZINE. WE HAVE FOUND THAT THAT IS VERY HELPFUL FOR US AND DO MORE PROMOTIONAL BROCHURES. OUR EVENTS THAT WE PLAN ON SPOTLIGHTING FOR 2026, OUR WORKING WITH THE WITH CHESTNUT SQUARE, WE WANT TO PARTICIPATE IN A COLLIN COUNTY COMMUNITY OR COUNTY WIDE PATCH PROGRAM FOR FAMILIES TO ATTEND DIFFERENT MUSEUMS THAT ARE PARTICIPATING. THE KIDS DO AN ACTIVITY. THANK YOU, AND THEY RECEIVE A PATCH FROM THAT. AND OUR OTHER SPOTLIGHT EVENT IS TO HONOR THE VETERANS AND FIRST RESPONDERS DURING THE MONTH OF SEPTEMBER IN FOR THE ANNIVERSARY, THE 25TH ANNIVERSARY OF SEPTEMBER 11TH. SO WE PLAN TO HAVE POSTCARDS AVAILABLE FOR PEOPLE TO WRITE THANK YOU NOTES THAT WILL BE DELIVERED TO VETERANS AT THE CLYDE COSPER HOME IN BONHAM, THE MCKINNEY FIRE CHIEF AND THE MCKINNEY POLICE CHIEF. SO THANK YOU FOR YOUR CONSIDERATION FOR THIS GRANT. THE MUSEUM APPRECIATES ALL THE FUNDING AND SUPPORT YOU HAVE GIVEN US, AND WE LOOK FORWARD TO CONTINUED PARTNERSHIP WITH YOU. I WILL STAND FOR ANY QUESTIONS. ANY QUESTIONS? THANK YOU. THANK YOU SO MUCH. ITEM 253505. CONSIDER

[Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 26-08) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2026 Sip and Stroll Series.]

AND DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATIONS SUBMITTED BY SB G HOSPITALITY IN THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 SIP AND STROLL SERIES. GOOD MORNING. GOOD MORNING, MR. CHAIR. MADAM PRESIDENT, AND ALL THE MEMBERS OF THE MCDC BOARD. MY NAME IS ERIC GONZALEZ, AND I'M THE VICE PRESIDENT OF OPERATIONS AT SBG HOSPITALITY AND EVENT PRODUCTION AND MANAGEMENT COMPANY LOCATED RIGHT HERE IN MCKINNEY. IT IS MY PLEASURE TODAY TO TALK TO YOU ABOUT OUR UPCOMING MCKINNEY SIP AND STROLL SERIES FOR 2026. WE ARE TRULY EXCITED FOR ANOTHER YEAR OF MCKINNEY. SIP AND STROLL SERIES AND HAVING IT RETURN HERE IN MCKINNEY. OUR MISSION IS TO BRING TOGETHER LOCAL AND OUTSIDE RESIDENTS WITH TOGETHER LOCAL AND OUTSIDE RESIDENTS WITH A UNIQUE WAY TO EXPLORE DOWNTOWN MCKINNEY. STEP INSIDE THE CHARMING SHOPS AND BUSINESSES WHILE SAVORING DELICIOUS DRINKS. BEYOND PROVIDING A MEMORABLE EXPERIENCE. THESE STROLLS SIGNIFICANTLY BOOST SALES AND FOOT TRAFFIC FOR DOWNTOWN MERCHANTS. WHEN ASKED ABOUT THE MCKINNEY SIP AND STROLL SERIES, JUSTIN WITH MCKINNEY ART GALLERY STATED IT'S BEEN NOTICED THAT THERE ARE NEW PEOPLE THAT VISIT THE DOWNTOWN AREA AS WELL AS THE GALLERY DURING THESE EVENTS. I HEAR PEOPLE SAY THAT THEY HAD NEVER EVEN HEARD OF DOWNTOWN UNTIL THE EVENT TOOK PLACE. JUSTIN'S OBSERVATION MAKES IT CLEAR THAT THE SIP AND STROLL SERIES IS NOT ONLY ATTRACTING FRESH AUDIENCES, BUT ALSO TRANSFORMING HOW PEOPLE CONNECT WITH DOWNTOWN ATTORNEY. AS MENTIONED, THE SERIES ATTRACTS BOTH LOCALS AND VISITORS ALIKE TO HELP KEEP MCKINNEY THRIVING AND TOP OF MIND FOR TOURISM. ON AVERAGE, 1100 PEOPLE VISIT THE MERCHANT SHOPS, GOING THROUGH THE DOORS TO SIP AND SHOP, WHICH DRIVES TAX REVENUE IN DOWNTOWN MCKINNEY. THE STROLL SERIES HAS BECOME SO CHERISHED BY THE LOCAL MERCHANTS. HERE'S WHAT WE HEARD FROM CANINE COOKING COMPANY. THEY'VE HIT A RECORD OF SALES WITH THE SPG HOSPITALITY BEER WALK AND ALWAYS HAVE GREAT TRAFFIC WHEN THEY PARTICIPATE. ADDITIONALLY, LINDA FROM ARABELLA STATED IT DRAWS GREAT BUSINESS TO BOTH OF THEIR STORES. THESE ARE JUST A COUPLE OF TESTAMENTS OF HOW IMPORTANT THESE STROLLS HAVE BEEN TO OUR MERCHANTS IN DOWNTOWN MCKINNEY. WHEN YOU THINK ABOUT THE ATTENDEES THAT COME TO THESE EVENTS, 79% OF THE ATTENDEES IN 2025 WERE PEOPLE WHO CAME FROM OUTSIDE MCKINNEY, WITH NEARLY FOUR OUT OF FIVE ATTENDEES TRAVELING IN. THE MCKINNEY STROLL SERIES IS CLEARLY EXPANDING MCKINNEY'S REACH AND AMPLIFYING ITS ECONOMIC AND CULTURAL IMPACT. WHILE THIS IS A FOR PROFIT EVENT, THE EVENT DOES GIVE BACK TO LOCAL NONPROFIT ORGANIZATIONS. IN 2025, WE DONATED OVER $11,000 TO LOCAL NONPROFITS SUCH AS LEAH'S KIDS, ONE HEART, MCKINNEY. MCKINNEY,

[01:10:03]

MAIN STREET AND TRAFFIC 911. IT IS OUR HOPE TO DONATE THAT SAME AMOUNT, IF NOT MORE, TO OUR BELOVED NONPROFIT PARTNERS IN 2026. THE SUCCESS OF THE MCKINNEY SIP AND STROLL SERIES SHINES THROUGH IN THE CROWDS IT DRAWS AND THE SUPPORT VOICED BY THE PARTICIPATING MERCHANT SHOPS. IN 2026, WE PLAN ON OFFERING FOR SIP CONTROL SERIES EVENTS, WHERE ATTENDEES WILL RECEIVE A SIGNATURE EVENT CUP, A MAP GUIDING THEM THROUGH HISTORIC DOWNTOWN MCKINNEY TO THE PARTICIPATING MERCHANT SHOPS. EACH STROLL HAS A DEDICATED THEME, AND OUR ATTENDEES LOVE THE ITEMS THEY RECEIVE. WHETHER IT'S AN IRISH THEMED BEE BEAD SET OR HAWAIIAN LEIS. TO THE PHOTO BOOTH EXPERIENCES THAT THEY HAVE, AND THE HALLOWEEN COSTUME CONTEST THAT RUSSELL REALTY LOVES TO PROMOTE IN 2026, OUR WALK THEMES ARE GOING TO BE THE MCKINNEY SAINT PATRICK'S DAY BEER WALK, WHICH WILL TAKE PLACE ON MARCH 14TH, JUNE 20TH.

DURING FATHER'S DAY WEEKEND, WE'LL HAVE MCKINNEY CRAFT BEER WALK. JULY 11TH WE WILL HAVE OUR MCKINNEY MARGARITA STROLL AND THEN OCTOBER 31ST. WHAT BETTER DAY THAN TO HAVE OUR MCKINNEY SPOOKTACULAR BREWS AND BOOZE WALK IN 2026? WE ARE GOING TO MAKE SURE THAT THE COST IS $35 FOR THE STROLLS. OUR GOAL IS TO REACH 1500 TICKETS PER EVENT. OUR MEDIAN COST TO HOST THESE EVENTS IS 20,000 TO $22,000. AFTER COVERING THE HARD COST, 20% OF THE NET PROCEEDS IS DONATED TO MCKINNEY MAIN STREET, WITH AN ADDITIONAL 1500 GIVEN TO THE NONPROFIT PARTNER TO HELP OFFSET COSTS. WE AIM TO SECURE 5000 IN SPONSORSHIPS THROUGH OPPORTUNITIES SUCH AS PRESENTING SPONSOR AND PHOTO BOOTH BRANDING. THESE CONTRIBUTIONS ARE ESSENTIAL TO SUPPORTING THE CONTINUATION OF THIS BELOVED COMMUNITY TRADITION. AS YOU CAN SEE, THESE ARE OUR CURRENT MARKETING EFFORTS, INCLUDING TARGETED FACEBOOK ADS, MASS TEXT MESSAGING, AND EVENT FLIERS THAT WE DROP OFF AT ALL THE PARTICIPATING BUSINESSES IN DOWNTOWN MCKINNEY AS WELL. OUR HOPE IS TO RECEIVE A 1500 $15,000 GRANT FROM MCDC TO HELP US ACHIEVE OUR ADVERTISING GOALS. THE ADVERTISING WILL PROMOTE THE MCKINNEY STEP AND STROLL SERIES. OUR MARKETING PLAN FOR THE GRANT INCLUDES 10,000 TO SOCIAL MEDIA, 2472 FOR PR ASSISTANCE, 392 FOR EVENT FLIERS, 600 FOR CREATIVE ASSISTANCE AND 4000 FOR MASTEC'S. THE 15 ADVERTISING GRANT WOULD MAKE UP 93% OF OUR ADVERTISING BUDGET AND WOULD BE INSTRUMENTAL IN THE SUCCESS. THANK YOU SO MUCH FOR YOUR TIME AND CONSIDERATION, AND I WELCOME THE OPPORTUNITY TO ADDRESS ANY QUESTIONS THE COMMITTEE MAY HAVE. THANK YOU. ANY QUESTIONS? PLEASE SEE THE PR ASSISTANCE. IS THAT ELIGIBLE? FOR ACTUALLY STAFFING? PROBABLY NOT. I JUST WANTED TO ASK. THIS IS ONE OF THE HIGHER END REQUESTS OF THE 14. AND IF MCDC WERE NOT ABLE TO GIVE THE FULL AMOUNT, WOULD YOU INCREASE SPONSORSHIPS TO COVER SOME OF THAT DELTA? WE WILL TRY TO DO THAT. IF NOT, IF WE DO NOT RECEIVE THAT FULL AMOUNT. SPONSORSHIPS IS CONTINGENT ON SPACING AVAILABLE. AND WE ALSO KNOW THAT THE AREA WHERE WE WOULD PLACE SOME OF THOSE SPONSORS IS GOING TO BE LIMITED WITH THE CONSTRUCTION AROUND IMPACT, BUT WE WILL DO WHAT WE CAN TO FILL IN THOSE GAPS IF NECESSARY. OKAY. THANK YOU. THANK YOU SO MUCH. THANK YOU, THANK YOU. WONDERFUL DAY.

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Repertory Theatre (PC 26-09) in the Amount of $1,030 for the Advertising, Marketing and Promotion of 2026 Performances.]

CONSIDER. DISCUSS. PROMOTIONAL COMMUNITY EVENT. GRANT APPLICATION SUBMITTED BY MCKINNEY. REPERTOIRE THEATER AND THE AMOUNT OF $1,030 FOR THE ADVERTISING MARKETING PROMOTION OF 2026 PERFORMANCES. GOOD MORNING. I'M DAVINA STAMPFEL, AND I'M THE EXECUTIVE DIRECTOR OF MCKINNEY REPERTORY THEATER. OR AS WE LIKE TO CALL IT, WE ARE MCKINNEY'S NONPROFIT COMMUNITY THEATER, AND WE ARE A RESIDENT COMPANY OF MCKINNEY PERFORMING ARTS CENTER, OR MPAC.

EACH YEAR, MORE THAN 150 VOLUNTEERS HELP US BRING THEATER TO LIFE FOR OVER 5000 AUDIENCE MEMBERS. OUR IMPACT CONTINUES OFFSTAGE AS WELL. OUR PATRONS REGULARLY SUPPORT DOWNTOWN RESTAURANTS AND SHOPS WHEN THEY COME TO OUR SHOW. THIS SEASON'S A CHRISTMAS CAROL DREW A RECORD BREAKING 3101 PEOPLE TO DOWNTOWN. MANY FROM OUTSIDE OF MCKINNEY, HIGHLIGHTING THE ARTS AS A POWERFUL DRIVER OF TOURISM AND ECONOMIC ACTIVITY. FIRST, I'D LIKE TO GO THROUGH BY LOOKING BACK AT THE IMPACT YOUR INVESTMENT HAS ALREADY MADE ON OUR LAST THREE SHOWS. FIRST, IN MAY WE DID DELIVER US FROM MAMA, WHICH BROUGHT IN A RECORD BREAKING NUMBER FOR THAT TIME OF YEAR. AND YOU CAN CLEARLY SEE HOW COMMUNITY IMPACT AND

[01:15:05]

SOCIAL MEDIA ADS BOOSTED THE ENGAGEMENT. THIS SUMMER'S BAREFOOT IN THE PARK BROUGHT IN RECORD BREAKING NUMBERS. I'M SORRY BECAME OUR SECOND LARGEST SUMMER AUDIENCE IN OUR HISTORY, AND OUR PARTNERSHIP WITH A TIKTOK INFLUENCER INTRODUCED US TO AN ENTIRELY NEW AUDIENCE THAT WE HADN'T PREVIOUSLY REACHED. AND FINALLY, THIS FALL, WE DID THE NORTH TEXAS PREMIERE OF NATIONAL PASTIME, EARNING COVERAGE FROM ON STAGE NORTH TEXAS FOR THE VERY FIRST TIME.

AND THAT WAS A HUGE MILESTONE FOR US. ONCE AGAIN, OUR COMMUNITY IMPACT ADS MADE A MEASURABLE DIFFERENCE. AS YOU KNOW, MPAC WILL BE GOING UNDER RENOVATIONS STARTING AT THE END OF JANUARY, WHICH MEANS WE CANNOT PRODUCE OUR REGULAR THEATRICAL SEASON FOR NEARLY TEN MONTHS. BUT INSTEAD OF GOING DARK, WE ARE SERVING OUR COMMUNITY WITH SPECIAL PROGRAMS LIKE A THEATER PROGRAM FOR SERENITY HIGH SCHOOL AND COLLABORATING WITH PARTNERS TO STAY VISIBLE AND DRAW VISITORS INTO OUR CULTURAL DISTRICT. TODAY, WE ARE REQUESTING $1,030 IN PROMOTIONAL SUPPORT FOR THREE SPECIAL EVENTS THAT WILL KEEP PERFORMING ARTS ALIVE AND SUPPORT LOCAL TALENT IN DOWNTOWN DURING THE CLOSURE. CLOSURE. FIRST IS THE MCKINNEY NEW PLAY READING FESTIVAL AND YOUNG PLAYWRIGHT COMPETITION, FEATURING THE SHULTE PRIZE FOR YOUNG PLAYWRIGHTS. THIS IS GOING TO BE HAPPENING IN FEBRUARY, AND THIS FESTIVAL HIGHLIGHTS LOCAL WRITERS AND CELEBRATES EMERGING TALENT, GIVING BOTH ADULTS AND STUDENTS THE CHANCE TO SEE THEIR WORK PERFORMED. IT DIRECTLY SUPPORTS OUR MISSION AND BRINGS VISITORS DOWNTOWN EARLY IN THE YEAR, WHEN FOOT TRAFFIC TENDS TO BE LIGHTER. NEXT, WE'LL BE DOING A COMMUNITY CONCERT FEATURING THE CAST OF FOREVER PLAID. THIS WILL BE DONE IN APRIL, AND THIS OUTDOOR CONCERT BRINGS BACK A BELOVED CAST WITH OFFERS OF FAMILY FRIENDLY MUSICAL AFTERNOON BUILT ON NOSTALGIA, HARMONY AND, OF COURSE, MCKINNEY CHARM. AND LAST BUT NOT LEAST, WE'LL BE DOING A COMEDIC RADIO COLLABORATION WITH CHESTNUT SQUARE. THIS IS FOLLOWING THE SOLD OUT SUCCESS OF OUR EDGAR ALLAN POE RADIO SHOW, SO WE'RE CONTINUING THE MOMENTUM BY OFFERING A COMEDIC VERSION. THIS COLLABORATION BLENDS THEATER HISTORY AND LOCAL HERITAGE IN A UNIQUELY MCKINNEY WAY. OUR TOTAL PROMOTIONAL INVESTMENT IS $1,230, AND WILL BE USED TOWARDS A COMBINATION OF SOCIAL MEDIA, DIGITAL AND PRINT ADVERTISING. WE ARE REQUESTING $1,030 FROM MCDC, WHICH REPRESENTS 83% OF A TOTAL MARKETING BUDGET, AND MARTY WILL PROVIDE THE REST. NEXT YEAR IS LESS ABOUT BREAKING OUR ATTENDANCE RECORDS AND MORE ABOUT STAYING VISIBLE, ENGAGED AND CONNECTED WHILE EMPAC IS UNDER RENOVATION. WE WANT TO MAINTAIN OUR AUDIENCE ENGAGEMENT, SUPPORT LOCAL ARTISTS AND PARTNERS, KEEP BRINGING FOOT TRAFFIC INTO DOWNTOWN, AND STAY PRESENT IN THE MINDS OF RESIDENTS AND OUR REGIONAL VISITORS ALIKE. WE'LL MEASURE OUR SUCCESS THROUGH SOCIAL MEDIA ANALYTICS, EMAIL ENGAGEMENT, TICKET SALES AND ZIP CODE DATA. IN A YEAR DEFINED BY TRANSITION AND RENOVATION, YOUR INVESTMENT HELPS ENSURE SRT CONTINUES BUILDING COMMUNITY THROUGH LIVE THEATER. THESE EVENTS KEEP THE ARTS ALIVE DOWNTOWN AND SUPPORTS THE BUSINESSES AND PARTNERS THAT MAKE OUR CULTURAL DISTRICT THRIVE. WHILE IMPACT REOPENS. WE WANT OUR AUDIENCES TO FEEL CONNECTED, SUPPORTED, AND EXCITED TO RETURN.

ADDITIONALLY, WE ARE EXCITED TO RETURN TO THE NEWLY RENOVATED COURTROOM THEATER TO KICK OFF OUR GRAND REOPENING WITH THE 20TH ANNIVERSARY OF A CHRISTMAS CAROL NEXT YEAR. THANK YOU SO MUCH FOR YOUR TIME. I'M HAPPY TO ANSWER ANY QUESTIONS YOU HAVE. I JUST HAVE A COMMENT.

WHEN I WAS READING THROUGH THIS, YOU KNOW, KNOWING THAT THE COURTHOUSE WAS GOING TO BE SHUT DOWN. I LOVE HOW YOU GUYS CREATED A UNIQUE WAY OF STAYING ENGAGED WITH THE COMMUNITY AND TAKING THAT OPPORTUNITY TO REACH SOME DIFFERENT AUDIENCE, MAYBE. SO GOOD JOB ON THAT.

THAT WAS GREAT. THANK YOU SO MUCH. YOU WILL BE COMING BACK IN THE NEXT ROUND FOR THE CHRISTMAS CAROL. CHRISTMAS CAROL. CORRECT. OKAY. SO THIS THIS IS COMPLETELY SEPARATE BECAUSE THAT WILL BE THIS IS SEPARATE. SO THIS IS RUNNING FROM JANUARY THROUGH JULY. AND THEN YOU'LL SEE ME BACK HERE IN JUNE TO REQUEST FOR CHRISTMAS CAROL SEPARATELY. OKAY. DIVINA, YOU MENTIONED SOMETHING ABOUT SERENITY HIGH. BUT THAT'S NOT PART OF THIS REQUEST. IT IS NOT.

CAN YOU TALK ABOUT THAT? DIFFERENT. WE ARE WE ARE PILOTING A THEATER PROGRAM FOR SERENITY HIGH SCHOOL. AS YOU KNOW, THEY ARE IN A HIGH SCHOOL FOR KIDS AND TEENAGERS WHO HAVE ADDICTION AND ARE RECOVERING FROM ADDICTIONS. AND CURRENTLY THEY ARE A ONE ROOM SCHOOLHOUSE, ABSOLUTELY NO ARTS PROGRAMS. AND I WAS SHOCKED TO HEAR THAT THEY HAVE NO ARTS PROGRAMS IN THEATER IS ONE OF THE WONDERFUL WAYS THAT A LOT OF PEOPLE CAN BATTLE ADDICTION, AND THEY LEARN EMPATHY AS WELL AS HOW TO DEAL WITH THEIR EMOTIONS. SO WE ARE PILOTING WHILE WE'RE DOWN A THEATER PROGRAM FOR THOSE STUDENTS, WHICH WE'RE SUPER EXCITED ABOUT, AND WE'RE HOPING TO GET SOME MORE GRANTS AND FUNDING FOR THAT. WE'RE EVEN IF WE DON'T GET ANY GRANTS AND FUNDING, WE'RE COMMITTED TO DOING THIS AS A PILOT, AND HOPEFULLY THEN WE'LL CONTINUE TO SEE THE SUPPORT FROM OUR COMMUNITY AS WELL AS HOPEFULLY NATIONALLY AS WELL. SO WE'RE REALLY EXCITED ABOUT THAT. AND THIS IS NOT ALSO INCLUDED IN THE GRANT PROMOTIONAL REQUEST,

[01:20:01]

BUT IT'S SOMETHING WE'RE REALLY PROUD OF AND EXCITED TO BE ABLE TO OFFER OUR COMMUNITY. THAT'S WONDERFUL. THANK YOU FOR SHARING THAT. OF COURSE. THANK YOU. THANK YOU SO MUCH. THANK

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Millhouse Foundation (PC 26-10) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2026 Millhouse Arts Festivals, Special Events, and Makers Market Events at McKinney Cotton Mill.]

YOU. ITEM 2530 507 CONSIDER. DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY MILLHOUSE FOUNDATION. THE AMOUNT OF $15,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 MILLHOUSE ARTS FESTIVAL, SPECIAL EVENTS AND MAKERS MARKET EVENTS AT MCKINNEY COTTON MILL. GOOD MORNING. I MY NAME IS AMY WOLVERTON. I AM ONE OF THE FOUNDERS OF MILLHOUSE FOUNDATION. OUR OTHER FOUNDER, BETH BECK, IS ONCE AGAIN IN SOUTH AFRICA VISITING HER GRANDBABY AND HER GRANDBABY ON THE WAY. SO MILLHOUSE FOUNDATION IS OUR MISSION IS TO ENHANCE THE EARNING POTENTIAL OF MICRO BUSINESSES AND SMALL BUSINESSES. WE FOCUS ON WOMEN, BUT ANYONE IS ABLE TO PARTICIPATE IN ANY EVENTS OR PROMOTIONS WE PUT IN THE PICTURE WITH FROM 1914 AT THE COTTON MILL, BECAUSE WE ARE LOCATED AT THE COTTON MILL. COTTON MILL HAD WOMEN, WAS FOCUSED ON WOMEN, HAD MANY, MANY WOMEN IN BUSINESS AT THE TIME. AND SO WE ARE GLAD TO CONTINUE THAT TRADITION. OUR OPERATING MODEL IS ARTISTS SUPPORTING ARTISTS. SO OUR ARTISTS ACTUALLY STEP IN AND RUN OUR FESTIVALS. THEY HAVE TO STEP AWAY FROM THEIR OWN BUSINESSES TO DO SO. SO MILLHOUSE PROVIDES STIPENDS TO HELP DEFRAY THEIR COSTS. OUR PRIORITIES ARE TO INFUSE CULTURE, ELEVATE EXPRESSION. AND WHAT'S IMPORTANT HERE FOR MCTC IS TO EXPAND ECONOMY. WE DO THAT THROUGH OUR PROGRAM PRIORITIES ART FEST, WHICH IS OUR TWO DAY ART FESTIVAL. WE HAVE IT TWICE A YEAR. WE USUALLY HAVE ABOUT 2500 PEOPLE TO 3000 PEOPLE ATTEND 70 ARTISTS, OUR MAKERS MARKET, WE HAVE NINE OF THEM. WE USUALLY HAVE ANYWHERE FROM 500 TO 1200 PEOPLE ATTEND ON A GIVEN SATURDAY, WITH ABOUT 35 DIFFERENT ARTISANS. WE ALSO HAVE COLLABS WITH OTHER ORGANIZATIONS, WHICH WE'LL DISCUSS IN A MINUTE. AND THEN WE ARE WHAT WE HAVE COMING. NEW IS OUR NEW ATRIUM, LARGE GALLERY EXHIBITIONS AND ART RESIDENCIES. SO BY THE NUMBERS, WE'VE BEEN BUSY. IF YOU'LL LOOK SINCE 2019, WE'VE HAD QUITE A FEW FESTIVALS IN 2025 ALONE. WE HAD TWO ART FESTS, NINE MAKERS MARKETS, ARTS IN BLOOM, MASKED CHALK IT UP COLLAB WITH DEBORAH BRADFORD, ONE OF OUR ESTEEMED MEMBERS HERE WE HAD OUR INTERNATIONAL ART IN ACTION PILOT PROGRAM IN SOUTH AFRICA AND THE LINDEN ART AND WINE STROLL. WE HAVE PUBLIC ART ON THE MCKINNEY COTTON MILL, 33 EXTERNAL MURALS, AS WELL AS A MURAL BROCHURE FOR PEOPLE TO PICK UP AND AND TOUR THE COTTON MILL WITH OUR MURALS, OUR COMMUNITY CHALK IT UP WITH DEBORAH BRADFORD'S ORGANIZATION. WE HAD A COUPLE OF BOARD MEMBERS WERE AT THAT EVENT THAT WAS NEW THIS YEAR. OUR ARTISTS, BECAUSE CHILDREN WERE INVOLVED.

OUR ARTISTS DREW THE DESIGNS IN CHALK ON THE SIDEWALK RATHER THAN ALLOWING CHILDREN TO DRAW THEIR OWN DESIGNS. BUT THE CHILDREN FILLED IN WITH COLOR AND THEY HAD A IT WAS A GREAT TIME. WE REALLY ENJOYED THAT. WE ALSO HAD OUR OUR PILOT PROGRAM, ARTS IN ACTION IN SOUTH AFRICA, WHERE WE TOOK A TEAM AND WE WORKED WITH IT WAS SUPPOSED TO BE SEVEN WOMEN AND ENDED UP BEING 50 WOMEN. BUT WE WENT WITH FLOW, BUT WE TAUGHT THEM SKILLS THAT THEY DIDN'T HAVE TO UPGRADE THEIR THEIR OWN, THEIR OWN BUSINESSES TO BE ABLE TO SELL AND MAKE MONEY IN THEIR COMMUNITIES. WHAT'S NEW? REAL QUICKLY, WE ARE WORKING WITH THE COTTON MILL TO HAVE A LARGE ART ATRIUM, ART GALLERY WITH EXHIBITIONS FOUR TIMES A YEAR IN THE COTTON MILL, AND WE ARE GOING TO HAVE AN ART RESIDENCY. DETAILS ON THAT COMING. WE'VE ASKED FOR A GRANT FOR THAT FROM THE NEA. IF WE DON'T GET IT, WE'RE GOING TO TRY TO DO IT ANYWAY. AND THEN WE ALSO WANT TO HAVE AN AMERICAN 250 EXHIBITION HONORING SOME WOMEN HEROES IN THE PAST. THIS IS OUR CYCLE OF EVENTS FOR 2026 THROUGH JANUARY OF 2027, WHERE THE ONES IN RED ARE THE ONES THAT WE'RE ASKING FOR PROMOTIONAL MONEY FOR. FROM MCDC. OUR AUDIENCE IS TWO PRONGED. WE DO HAVE A CALL TO ARTISTS, BUT WE DO NOT SPEND ANY MONEY TO GET THE TO TO SEEK ARTISTS. WE SPEND OUR MONEY ATTRACTING VISITORS AND PEOPLE INTO THE CITY. WE FOR OUR TWO DAY ART FEST, I TARGET 250 MILES AROUND MCKINNEY, ALL THE WAY DOWN TO WACO, UP INTO OKLAHOMA WITH OUR ADVERTISING FOR OUR ONE DAY FESTIVALS. WE DO 90 MILES OUTSIDE OF MCKINNEY BECAUSE THAT'S PRETTY. PEOPLE ARE WILLING TO DRIVE AN HOUR AND A HALF TO COME HERE. SO WE'VE HAD GREAT SUCCESS WITH THAT. WE HAVEN'T HAD CELL PHONE DATA RECENTLY, BUT THE LAST TIME WE DID, 70% OF OUR TENANTS AT ART FEST WERE FROM OUTSIDE OF MCKINNEY. OH, AND PROMOTION.

WE USE OUR PROMOTION, WE DO META ADVERTISING, WE DO COMMUNITY IMPACT, AND WE DO OUR LOCAL MEDIA. WE ALSO HAVE A NEW PERSON WHO'S COME TO WORK WITH US, WHO'S YOUNGER, WHO IS GETTING US INTO THE TIKTOK RANGE TO GET A YOUNGER DEMOGRAPHIC COMING TO OUR

[01:25:01]

MARKETS. THIS IS JUST SOME OF THE SAMPLES OF ADVERTISING WE'VE DONE IN THE PAST, OUR BUDGET. WE ARE ASKING FOR $15,000 FROM YOU GUYS. WE APPRECIATE THE MONEY THAT YOU GIVE US. WE HAVE 11 EVENTS THAT WE USE FOR THE $15,000. IT'S A LITTLE BIT MORE THAN $1,000 EVENT. WE USE EVERY PENNY OF IT AND WE NEED IT. AND WE'RE SO THANKFUL TO YOU GUYS FOR EVERY PENNY THAT YOU GIVE US. THE LAST CHART I SAW, YOU GUYS HAD ASKED FOR CHARTS ON PARKING AND SECURITY, SO I THOUGHT I WOULD THROW THIS IN HOW WE HANDLE OUR PARKING ARTIST PARK OVER AT ENCORE. WE HAVE PARK, WE DON'T. AND SOME OF THE PEOPLE DO PARK IN THE NEIGHBORHOOD. BUT WE DO HAVE ENOUGH PARKING AND WE DO HIRE SECURITY FOR ANY EVENTS WITH ALCOHOL. SO HAVE ANY QUESTIONS? IF YOU HAVE ANY QUESTIONS, I'LL BE GLAD TO ANSWER THEM. I JUST HAVE A COMMENT. I ATTEND THE THESE EVENTS ON A REGULAR BASIS AND WHAT A GREAT JOB, WHAT A GREAT SPACE AND LOVE ALL THE DIFFERENT ARTISTS AND THE AND THE OPPORTUNITY THAT THEY'RE PROVIDED. AND AS YOU SAID, SO MANY PEOPLE COME FROM OUT OF MCKINNEY, EXPERIENCED THAT AND THEN COME OVER TO THE SQUARE AND CHECK THAT OUT. AND WE DO PROVIDE FOR OUR ARTISTS. WE DO PROVIDE A PACKAGE THAT GIVES THEM PLACES TO STAY AND RESTAURANTS TO GO TO, BECAUSE MANY OF THEM ARE SPENDING THE NIGHT HERE BECAUSE THEY COME FROM OUT OF TOWN. THANK YOU FOR YOU. BEFORE YOU GO. ONE COMMENT. SO I WANTED TO THANK YOU FOR YOUR WORK WITH WOODSIDE WAS WONDERFUL. WHAT YOU GUYS DID WAS AMAZING. IT WAS THERAPEUTIC FOR THE CHILDREN. IT ALSO ENCOURAGED POSITIVE EXPRESSION. SO THE WAY YOU YOU GUYS INTERACTED, YOUR PRESENCE AND YOUR ARTISTRY WAS FANTASTIC. AND THE CHALK AND THE CHALK, WE LAUGH STILL ABOUT CHALK BEING THROWN EVERYWHERE, BUT AMAZING WHAT YOU CAN DO WITH TO DOING THAT AGAIN THIS YEAR WITH YOU GUYS. WE DO TOO. THANK YOU. ALL RIGHT, I'VE GOT ONE COMMENT FOR YOU AND I'VE GOT ONE NAME I NEED TO GIVE TO YOU MY WIFE'S NAME AS A DO NOT ENTER SO I CAN SAVE YOU SOME MONEY. PLEASE.

WE'RE NOT GOING TO DO THAT, BUT I HAVE I HAVE SEVERAL PIECES OF ART HANGING IN MY HOUSE THAT I'M AT AT THE EVENT. SO FABULOUS ARTISTS. THERE REALLY IS GREAT STUFF. 2530 508

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Sostentuo Choral Community of North Texas (PC 26-11) in the Amount of $5,300.00 for the Advertising, Marketing and Promotion of the 2026 Sostenuto Spring Concert.]

CONSIDER DISCUSS PROMOTIONAL COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY SUSTITUTO CHORAL COMMUNITY. I MEANT TO ASK PRONUNCIATION ON THAT BEFORE TODAY AS I READ IT THE OTHER DAY. NO, NO. SOSTENUTO SOSTENUTO. I CAN'T REMEMBER HIS NAME. RIGHT. YOU GO LIKE THIS. THE T IS. THE T IS IN THE WRONG PLACE. I JUST HAVE TO TELL YOU, IN THE AMOUNT OF $5,300 FOR THE ADVERTISING MARKETING PROMOTION OF THE 2026 SPRING CONCERT. GOOD MORNING TO THE MCDC BOARD CHAIR AND PRESIDENT. MY NAME IS EILEEN HALBROOKS. I AM PRESIDENT OF THE BOARD OF DIRECTORS FOR CHORAL COMMUNITY OF NORTH TEXAS, ALSO KNOWN AS SOSTENUTO. THANK YOU FOR THE CHANCE TO PRESENT THIS MORNING. SOSTENUTO IS A COMMUNITY CHORUS OF DEDICATED ADULT VOLUNTEER SINGERS WHO SHARE A PASSION FOR MAKING MUSIC TOGETHER. EACH SEASON WE PRESENT TWO MAJOR CONCERTS FEATURING DIVERSE CHORAL REPERTOIRE AND PERFORM AT THE MCKINNEY VETERANS DAY CEREMONY ANNUALLY IN HONOR OF THOSE WHO SERVED. OUR MISSION IS TO ENRICH THE MCKINNEY COMMUNITY WITH HIGH QUALITY, ACCESSIBLE CHORAL MUSIC. WE STRIVE TO CREATE WELCOMING PERFORMANCES FOR ALL, ENCOURAGING DONATIONS TO SUPPORT OUR WORK BUT NEVER REQUIRING THEM FOR ADMISSION. OUR SPRING 2026 CONCERT WILL CONCLUDE OUR FIFTH FULL SEASON WITH A PROGRAM CENTERED ON AMERICAN SPIRITUALS, FEATURING ROBERT RAY'S GOSPEL MASS, ALONG WITH ADDITIONAL HYMNS AND SPIRITUALS. THE PERFORMANCE WILL BE HELD ON MONDAY, MAY 18TH AT 7:30 P.M. AT FIRST, MCKINNEY, A $15 PER PERSON DONATION IS REQUESTED AT THE DOOR BUT NOT REQUIRED. A LIVESTREAM OPTION IS ALSO AVAILABLE FOR $15 PER HOUSEHOLD.

THE CONCERT IS RECOMMENDED FOR AGES 12 AND UP, AND RUNS SOMEWHERE WITHIN 75 TO 90 MINUTES. AUDIENCE SURVEYS SHOW THAT NEARLY HALF OF ATTENDEES COME FROM OUTSIDE MCKINNEY, MANY TRAVELING FROM WITHIN A 50 MILE RADIUS. THE VENUE AT FIRST MCKINNEY'S WORSHIP CENTER IS CAPABLE OF SEATING ALL ATTENDEES, AND THE CONCERT IS ACCESSIBLE FOR PATRONS WITH MOBILITY AIDS AND HANDICAPPED PARKING IS AVAILABLE. OUR EVENT SHOWCASES MCKINNEY FOR TOURISM AND ECONOMIC DEVELOPMENT. OUR VENUES PROXIMITY TO HISTORIC DOWNTOWN MCKINNEY PROVIDES OPPORTUNITY FOR LOCAL SHOPPING AND DINING, AND THE CONCERT TIMELINE ALLOWS FOR PATRONS TO SHOP OR HAVE DINNER PRIOR TO ATTENDING OUR PERFORMANCE AT 7:30 P.M. ALSO, OUR PRINTED PROGRAM INCLUDES LOCAL BUSINESS SPONSORS, OUR PROMOTIONAL CHANNELS INCLUDE PRINTED,

[01:30:03]

BILLBOARD AND SOCIAL MEDIA WITH THE INDICATED BUDGET FOR EACH. THE REQUEST DOES REPRESENT 100% OF OUR MARKETING BUDGET. FOR THIS EVENT, WE'LL BE RETURNING TO COMMUNITY IMPACT ADVERTISING, THE DIGITAL BILLBOARD. WE'VE USED FACEBOOK TARGETED ADS IN THE PAST. IN THE SPRING, WE HAD A TECHNICAL STAFF VIEW WITH COMMUNITY IMPACT, AND WE'RE ABLE TO PIVOT QUICKLY AND APPROVE HAD APPROVED REALLOCATION OF THOSE FUNDS TO POSTCARD MAILERS, WHICH WE'RE GOING TO RETURN TO AGAIN THIS YEAR. WE ALSO HAVE THE PRINTING COST OF OUR FLIERS AND PROMOTIONAL MATERIALS, AND THE MCDC PROMOTIONAL GRANT REPRESENTS 100% OF THE BUDGET, AND OUR CURRENT FUNDING FROM OTHER SOURCES INCLUDE AREA BUSINESSES, PRIVATE DONORS, AND A SEASON SUPPORT GRANT FROM THE CITY OF MCKINNEY THROUGH MCKINNEY ARTS COMMISSION. A LARGE PERCENTAGE, NEARLY 30% OF OUR BUDGET IS BUDGETED INTERNALLY, MEANING OUR OWN MEMBERS WORK TO HELP FUND OUR ORGANIZATION AND PUT OUR MONEY WHERE OUR MOUTH IS. THESE FUNDS PROVIDE THE OPERATIONAL BUDGET FOR THE EVENT, SO WE'RE ASKING FOR JUST THE PROMOTIONAL COST.

THE NUMBER ONE COMMENT WE HEAR WHEN WE HAVE NEW MEMBERS IN OUR AUDIENCE IS, I WISH I KNEW ABOUT THIS ORGANIZATION SOONER. AND WITH A CONTINUED PARTNERSHIP WITH MCDC, WE CAN FORCE MULTIPLY AND MAKE SURE THAT THOSE PEOPLE WILL KNOW. THANK YOU AGAIN FOR YOUR TIME AND I APOLOGIZE FOR NOT INTRODUCING OUR ARTISTIC DIRECTOR, CINDY JOHNSTON. STAND FOR ANY QUESTIONS. HOW MANY ATTENDEES NORMALLY ATTEND? WE NORMALLY HAVE AN EXPECTATION OF BETWEEN 200 AND 250. THIS PAST MONDAY, WE FAR EXCEEDED THAT AT OUR CHRISTMAS CONCERT, WITH ABOUT 350 PEOPLE IN ATTENDANCE AND THEN 48 ON SCREEN. WE ARE ABLE TO UTILIZE THE WONDERFUL STREAMING CAPABILITY THAT WE ALSO PROVIDE OUR LIVE STREAM RECORDING TO PEOPLE WHO DON'T HAVE ACCESS TO TRANSPORTATION TO BE ABLE TO REVIEW IT AT NO COST, BECAUSE YOU SAY THERE'S A $15 DONATION, BUT $15 FOR ONLINE VIEWERS. IT'S SET UP. YOU CAN PUT IN WHATEVER YOU WANT. OKAY, SEVERAL PEOPLE JUST DIDN'T DO ANYTHING, WHICH IS THAT'S WHAT WE WANT. WE JUST WANT TO BRING MUSIC TO THE PEOPLE. THANK YOU. THANK YOU. I HAVE A QUESTION ABOUT THE BILLBOARD. DO YOU GUYS HAVE A SPECIFIC LOCATION THAT YOU GUYS HAVE SELECTED, OR THE DIGITAL BILLBOARD IS THE ONE AT DISTRICT 121? OKAY. WHEN WE RECEIVED THAT AS PART OF OUR MCDC GRANT LAST YEAR, IT GAVE US A CHANCE TO TEST MARKET AND ALSO BECOME FAMILIAR WITH THE SIZE AND THE GRAPHICS. AND WE FEEL LIKE THE SOUTHBOUND SIDE AT ALMA AND 121 WOULD BE A GOOD LOCATION FOR THAT DIGITAL BILLBOARD. OKAY, SO THE BILLBOARD THAT YOU'RE QUOTING THE PRICE FOR IS, IN ADDITION TO THE DISTRICT 121 BILLBOARD, OR IS IT JUST THE DISTRICT? DISTRICT 121 OKAY. I HAD A QUESTION ABOUT THAT. ALSO, IT'S A VERY MODEST REQUEST OVERALL THAT YOU'RE ASKING OF US, BUT IT DOES SEEM LIKE A SIZABLE AMOUNT BEING ALLOCATED TOWARDS THE BILLBOARD. AND I JUST WONDERED, OUT OF CURIOSITY, WHY THAT AND NOT MORE SAY ON FACEBOOK ADS OR REELS, TIKTOK, INSTAGRAM, THINGS LIKE THAT. WHAT WE FOUND IS THAT OUR LARGEST RESPONSE COMES FROM WORD OF MOUTH. BUT AS DISTRICT 121 AND HUB 121 CONTINUE TO HAVE MORE TRAFFIC, WE FEEL LIKE IT'S REACHING MORE PEOPLE IN THEIR DAILY COMMUTES THAN FACEBOOK IS. FOR THE DEMOGRAPHIC THAT WE SELECTED. THANK YOU. SO BACK ON THE BILLBOARD, UNLESS SO, OUR AWARD RECIPIENTS ACTUALLY RECEIVE THE ABILITY TO HAVE THEIR ADS PLACED ON THAT BILLBOARD. SO UNLESS YOU GUYS ARE WANTING A SPECIFIC WEEK THAT THAT ACTUALLY IS COMPLIMENTARY AS, AS A RECIPIENT OF OUR GRANT. OKAY. WELL THANK YOU. I WAS UNAWARE THAT THAT WAS THE CASE. SO WE DO WE APPRECIATE THE OPPORTUNITY FOR THAT. IN WHICH CASE THE FUNDS MIGHT NOT BE NECESSARY FOR THAT. SO YOU MIGHT BE WANTING TO REALLOCATE TO FACEBOOK, FACEBOOK OR OTHER MEDIA IF THAT'S EVEN ALLOWED AT THIS POINT. CINDY, THERE YOU GO.

SO ARE YOU WANTING TO CONSIDER MOVING SOME OF THE WHAT WAS IT, THREE AND A HALF K 33,000

[01:35:06]

403,400. SO CORRECT. YES. WE IF YOU DON'T NEED IT FOR THAT, YOU'D STILL YOU'RE STILL INTERESTED IN THE 3400 FOR OTHER ADVERTISING PURPOSES. I HAVE A QUESTION. CLARIFY HOW THAT HOW IT WORKS. CAN YOU GO TO COMPLIMENTARY MIKE. SORRY IN THE MIKE. I'M SORRY. THANK YOU.

I HAVE A QUESTION REGARDING. IT'S JUST WHEN THE PEOPLE I LOVE THE MICROPHONE, THEY CAN HEAR IT. THERE'S POWER IN THE MIC. WHEN WE HAD THE COMPLIMENTARY ONE, WAS IT A FULL WEEK? I JUST DON'T REMEMBER. THAT'S HER DEAL I DO THIS. SO WHAT HOW DOES THE COMPLIMENTARY ONE COMPARE TO IF YOU. ACTUALLY WANT TO ANSWER THAT. IF I COULD ON THAT JUST YOU DON'T HAVE TO DECIDE RIGHT NOW. ALL YOU HAVE TO DO IS SAY IF WE DON'T USE THAT, WE ARE STILL INTERESTED IN THE FUNDS TO A DIFFERENT SOURCE. ABSOLUTELY. OKAY. AND THEN FIGURE IT OUT. THOSE DETAILS YOU WOULD DIRECT TOWARDS LINDA, WHICH WOULD HELP COMMUNICATE WITH US. BUT WE HAVE AN ALLOCATION AND THAT ALLOCATION IS DEPENDENT ON SCHEDULE AND HOW MANY ARE SCHEDULED. SO IT'S CERTAINLY NO GUARANTEE THAT IT WOULD WORK WITHIN YOUR SCHEDULE ANYWAY. BUT BUT TO EVERYONE'S POINT. CORRECT. YOU'VE MADE IT CLEAR THAT YOU WANT THE PROMOTIONAL. YOU'LL USE THOSE PROMOTIONAL DOLLARS REGARDLESS IF IT'S THERE AND IF IF IF YOU DON'T NEED IT ON A BILLBOARD, YOU WOULD DIVERT IT. LAST SPRING WOULD BE A GOOD EXAMPLE OF THAT. WHERE WE HAD BUDGETED 625 FOR COMMUNITY IMPACT, AND DUE TO THAT TECHNICAL SNAFU, WE WERE ABLE TO PIVOT QUICKLY AND ALLOCATE THAT AMOUNT TO DIRECT MAILING WITH SELECTED ZIP CODES AND POSTAL DELIVERY ROUTES. SO YES, THANK YOU. JUST FOR CLARITY, WE DID RUN ONE OF YOUR ADS ON THE BILLBOARD LAST YEAR AND YOU WERE NOT CHARGED FOR IT. IT RAN FOR TWO WEEKS, BUT IT'S TWO WEEKS THAT WE DEFINED BASED ON OUR ROTATION. SO IF THERE IS A PREFERRED WEEK THAT YOU WANT IT FOR SURE TO RUN, WE MAY NOT BE ABLE TO GUARANTEE THAT. IN THAT CASE, YOU WOULD YOU WOULD NEED TO CHIP IN SOME BUCKS FOR IT. BUT WE CAN WORK OUT THOSE. OKAY. AND THAT'S WHY I WAS INTERESTED JUST TO MAKE SURE THAT SHOULD IT BE, BECAUSE IT SEEMED LIKE THE OPPORTUNITY WAS GIVEN THE SPACE SITUATION FOR WHAT WAS GRATIS. SO WE WANTED TO MAKE SURE THAT SHOULD THERE BE ANY DIFFICULTY, WE WOULD MAKE SURE TO HAVE SOME DEDICATED BILLBOARD TIME. THANK YOU SO MUCH. THANK YOU, THANK YOU. CONSIDER DISCUSSED 253509. CONSIDER. DISCUSS. PROMOTIONAL

[Consider/Discuss Promotional and Community Event Grant Application Submitted by Marching Music Made in McKinney (PC 26-12) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2026 Drum Corps International Competition at MISD Stadium and Drumline Battle at TUPPS.]

COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY MARCHING MUSIC MADE IN MCKINNEY IN THE AMOUNT OF $10,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 DRUM CORPS INTERNATIONAL COMPETITION AT MISD STADIUM AND DRUMLINE BATTLE AT TUFTS. HOW ARE YOU DOING? GOOD. GOOD MORNING, BOARD MEMBERS. MY NAME IS SAMUEL. I'M HERE TO REPRESENT MARCHING MUSIC MCKINNEY, WHICH IS A LOCAL NONPROFIT MADE OF VOLUNTEERS WHOSE GOAL IS TO HELP SUPPORT OUR LOCAL HIGH SCHOOL BAND PROGRAMS OR BOOSTER CLUBS, WHILE ALSO PROMOTING MCKINNEY AS A FRIENDLY DESTINATION AND A MAGNET FOR THE ARTS. WE DO THIS THROUGH TWO EVENTS. HERE WE GO OUR DRUMLINE EXPO AT TUFTS. ONCE AGAIN, TUFTS IS AN AMAZING PARTNER. THEY'RE AMAZING. LAST YEAR WE HAD ABOUT 600 PATRONS COME OUT TO THE EVENT, AND WE HAD ONE HORSE WEARING A TINY COWBOY HAT, WHICH IS INCREDIBLE TOO. AND HE PURCHASED A TICKET AS WELL. BUT IT'S TRULY A ONE OF A KIND, ONE OF A KIND EVENT THAT ONLY TAKES PLACE HERE IN MCKINNEY. AND WE WE'VE CREATED SOMETHING THAT DOESN'T REALLY EXIST IN THE ACTIVITY WHERE WE BRING IN THESE WORLD CLASS DRUM LINES. THEY'RE LITERALLY THE BEST IN THE WORLD. AND TO COME AND PERFORM FOR OUR COMMUNITY. SO IT'S A REALLY FUN EVENT. LAST YEAR WAS THE FIRST TIME WE WERE ABLE TO HAVE A VENUE, WHICH WAS EXCITING BECAUSE WE, WE THE FIRST TIME WAS AT TUFTS AND THEN TUFTS WAS CLOSED. WE MOVED TO STICKS, AND THEN LAST YEAR WE WERE FINALLY ABLE TO SET UP THE NEW LOCATION FOR THE SECOND TIME. SO IT WAS REALLY NICE TO HAVE SOME CONSISTENCY AROUND THE EVENT, WHICH LED TO SOME OF THE GROWTH AS WELL. AT DCI MCKINNEY LAST YEAR, WE HAD A RECORD BREAKING CROWD. WE HAD OVER 4800 PEOPLE PURCHASE TICKETS FOR DCI MCKINNEY, WHICH IS THE THE FULL DRUM CORPS COMPETITION. SO WE HAVE EIGHT WORLD CLASS DRUM CORPS WITH HORN LINES AND COLOR GUARDS AND DRUM LINES COMING TO COMPETE AS PART OF THEIR DCI TEXAS TOUR.

AND IT'S THE FINAL STOP IN TEXAS, SO THIS IS THE LAST CHANCE FOR EVERYONE TO COME SEE THESE DRUM CORPS PERFORM IN TEXAS. AND THIS IS THIS IS ONE OF THE MAIN REVENUE DRIVERS FOR FOR DONATIONS TO THE BAND BOOSTERS, AS WE GET A FLAT RATE TICKET SHARE FROM DCI, AS WELL AS PARKING AND CONCESSIONS AT THAT EVENT. OBVIOUSLY, THIS PROMOTES MCKINNEY, ENCOURAGES

[01:40:01]

HOTEL STAYS AND RESTAURANT VISITS. LAST YEAR, ONE OF THE GROUPS TOOK A FREE DAY IN MCKINNEY. TYPICALLY, THEY'LL TAKE A FREE DAY IN SAN ANTONIO. THERE'S A HUGE REGIONAL DOWN THERE THE DAY BEFORE, BUT WE TALKED THEM INTO COMING UP TO MCKINNEY TO SPEND THEIR TIME ON THE SQUARE. THEY DID ALL THEIR LAUNDRY, SO THEY THEY VISITED OUR LAUNDROMATS. THAT'S HOW YOU DO LAUNDRY WHEN YOU'RE ON TOUR IN A DRUM CORPS. SO WE HAD ABOUT 250 PEOPLE USING THE LAUNDROMATS HERE IN MCKINNEY. AND THEN THEY WENT DOWNTOWN TO THE SQUARE, AND THEN ALL WOUND UP COMING OVER TO THE DRUM LINE EVENT AT THE END OF THE NIGHT, WHICH WAS GREAT. BUT, YOU KNOW, HAVING PEOPLE VISITING OUR RESTAURANTS ONCE AGAIN, IT IT EMPHASIZES THAT MCKINNEY IS A MUSIC FRIENDLY COMMUNITY, WHICH IS ONE OF THE MAIN REASONS I LOVE LIVING HERE. AND ANOTHER EXCITING THING IS OUR OUR ORGANIZATION'S EFFORTS AND PARTNERSHIP WITH THE CITY AND MISD. WE ATTRACTED THE ATTENTION OF THE GUARDIANS DRUM AND BUGLE CORPS, WHO ARE RELOCATING TO MCKINNEY. SO MCKINNEY WILL NOW HAVE ITS OWN DRUM. DRUM AND BUGLE CORPS, WHICH MEANS WE WILL ALWAYS HAVE A MARCHING BAND AND PARADE. WHICH HAS NEVER HAPPENED BEFORE.

AND I'M EXCITED TO TRY TO GET THEM HOOKED UP WITH COMMUNITY. WE HAVE A MEETING WITH THE CHUPACABRAS LATER TODAY, SO THEY MIGHT END UP BEING THE OFFICIAL DRUM LINE FOR THE CHUPACABRAS. SO EXTRA VALUE ADD TO THOSE EVENTS. BUT THE REAL OBJECTIVE IS TO RAISE MONEY FOR OUR HIGH SCHOOL MARCHING BAND PROGRAMS. IT'S JUST GETTING INCREDIBLY, INCREDIBLY EXPENSIVE. AND YOU'LL DOS TO BE IN BAND. HIGH SCHOOL BAND IS AROUND $1,500 A YEAR PER STUDENT, SO WE'RE TRYING TO DO EVERYTHING WE CAN TO HELP OFFSET THOSE COSTS. THE 2025 PROCEEDS WE WERE ABLE TO RAISE, COMBINED WITH DCI MCKINNEY AND THE DRUM LINE EVENT ALMOST $45,000, WHICH ADDS UP TO. OVER THE LAST FOUR YEARS, WE'VE RAISED OVER $150,000 TO BE ABLE TO GIVE BACK TO THE THE HIGH SCHOOL BAND BOOSTER PROGRAMS. OUR MARKETING AND PROMOTIONAL STRATEGY IS LARGELY ONLINE. THIS YEAR WE ARE LOOKING TO EXPAND INTO PRINT WITH COMMUNITY IMPACT, BUT WE'LL BE DOING A SOCIAL MEDIA CAMPAIGN WITH TARGETED ADS, PAID MEDIA, IMPROVING OUR WEBSITE, AND WE'LL ALSO BE ENTERING INTO THE THE JULY 4TH PARADE THIS YEAR.

IT JUST MAKES SENSE. IT'S TWO WEEKS BEFORE OUR EVENT, SO THAT'S SUPER HIGH VISIBILITY FOR OUR ORGANIZATION AND BE ABLE TO PROMOTE THAT EVENT. AND THEN OUR EMAIL LIST HAS GROWN SUBSTANTIALLY OVER THE PAST YEAR. SO TARGET THOSE REPEAT CUSTOMERS. PROPOSED MARKETING BUDGET IS THE $10,000 REQUESTED THAT DOES REPRESENT THE FULL BUDGET FOR PROMOTION PROMOTIONS.

LOOKING TO DO DIGITAL ADS? WE ARE GOING TO BE EXPANDING TO TIKTOK THIS YEAR AS WELL, TO TRY TO GO AFTER SOME YOUNGER DEMOGRAPHIC PRINT MATERIALS. I BELIEVE WE'RE GOING TO BE REALLOCATING SOME OF THESE WEBSITE AND EMAIL TOOLS INTO PRINT MATERIALS FOR COMMUNITY IMPACT. IN DOING HIGH QUALITY VIDEO AND PHOTOGRAPHY CONTENT FOR ALL OF OUR CAMPAIGNS AND THEN SOME SOME SMALL INFLUENCER PARTNERSHIPS THAT HAVE LARGE NATIONAL ACCOUNTS TO HELP PROMOTE THESE EVENTS AS WELL. THIS IS OUR PROPOSED BUDGET FOR THE DRUMLINE EVENT. IT'S, YOU KNOW, WE MAKE SHIRTS FOR THE VOLUNTEERS, WE HAVE OUR PERFORMING FEES, WE PAY THE DRUM CORPS TO PERFORM. THEY'RE ALSO NON-PROFITS, SO WE'RE HELPING TRY TO OFFSET THEIR COSTS. WE HAVE SOME TICKETING PLATFORM FEES AND THEN WRISTBANDS AND THAT SORT OF THING. WE'RE HOPING TO RAISE AT LEAST 12,500 THROUGH THE DRUMLINE EXPO FOR THE HIGH SCHOOL BAND PROGRAMS. THAT'S SEPARATE FROM THE DCI EVENT. WITH THAT REVENUE SHARE WITH DCI, IMPACT OF FUNDING FROM MCDC ALLOWS US TO MAKE THE MAXIMUM DONATION WE CAN TO THE TO THE MARCHING BAND PROGRAMS HERE. AND JUST TO REACH OUT OF CINDY, OUT OF CITY ATTENDEES.

SO A LARGE AMOUNT OF OUR MARKET COMES FROM ACROSS THE METROPLEX. AND I JUST WANT TO THANK YOU GUYS FOR YOUR PARTNERSHIP OVER THE LAST FEW YEARS. AND ON BEHALF OF ALL THE MISD BAND FAMILIES, THIS REALLY DOES MAKE A DIFFERENCE FOR EVERYONE AND REALLY HELPS MOVE THE NEEDLE FOR THEIR CHILDREN. AND THESE FINE ARTS PROGRAMS. I'LL STAND FOR ANY QUESTIONS. THANK YOU ZACH. ANY QUESTIONS? IT'S ALWAYS A GREAT EVENT THERE. WELL WELL ATTENDED. I DO HAVE ONE REQUEST. I KNOW THERE'S A SPECIFIC CITY COUNCIL MEMBER THAT USED TO BE IN THE BAND.

CAN WE GET THIS PERSON OUT THERE ON THE FIELD? YES, DOCTOR. FELTUS GO OUT THERE AND SHE CAN PERFORM IN FRONT OF EVERYBODY TO SHOW WHAT CITY COUNCIL IS ALL ABOUT. WE CAN PROBABLY WORK THAT OUT. AWESOME. I HAVE A MORE OF A COMMENT, I THINK, THAN A QUESTION, BUT EVERY YEAR THAT I'VE ATTENDED THIS, I'M AWARE THAT YOU SELL ONE SIDE OF THE STADIUM BECAUSE THAT'S THE SIDE THE BAND PERFORM TO. BUT AS YOU'RE IN THAT SIDE WATCHING, YOU'RE ALSO LOOKING AT A COMPLETELY EMPTY STADIUM. AND IT ALWAYS OCCURS TO ME THAT THAT'S LIKE SUCH A MISSED OPPORTUNITY FOR SPONSORSHIPS. I MEAN, IMAGINE IF I WAS LOOKING OUT AND I SAW SOMETHING EVEN THAT THE CITY PROMOTED, YOU KNOW, VISIT OUR PARKS OR MCDC FUNDED EVENT OR EVEN IF

[01:45:04]

BUSINESSES PAID, YOU KNOW, TO HAVE THAT ADVERTISING OPPORTUNITY TO MAKE MORE MONEY FOR THE BANDS, IT JUST SEEMS LIKE THERE'S SOMETHING THAT CAN BE DONE, BECAUSE REALLY, YOU'RE JUST LOOKING AT IT, IT SEEMS, WELL, GEE, THAT'S EMPTY. YOU DON'T REALIZE HOW MANY PEOPLE ARE NEXT TO YOU. RIGHT? SO IN THE PAST YEARS, WE HAVE ATTEMPTED TO SELL THE DIGITAL RIBBONS FOR FOR THAT AND MOST OF OUR SPONSORS, WE JUST INCLUDE THAT IN THERE THAT WE DO LIKE A THANK YOU SPONSORSHIP RIBBON ON THE BACK. BUT THAT IS A GOOD IDEA TO TRY TO UTILIZE THAT, THAT REAL ESTATE BACK THERE MORE EFFECTIVELY. I KNOW IN SOME OF THE LARGER MARCHING BAND COMPETITIONS THEY DO, YOU KNOW, A LOT OF THE LARGE MANUFACTURERS AND STUFF, THEY'LL HAVE THEIR THEY'LL PRINT MASSIVE BANNERS TO FILL THAT SIDE OF THE STADIUM. SO THAT IS A REALLY GOOD IDEA. THANK YOU. GOOD IDEA. THANK YOU, THANK YOU. ITEM TWO FIVE 3510

[Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 26-13) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2026 Arts in Bloom Event.]

CONSIDER DISCUSS PROMOTIONAL AND COMMUNITY EVENTS GRANT APPLICATIONS SUBMITTED BY MCKINNEY MAIN STREET IN THE AMOUNT OF 14,000 FOR THE ADVERTISING, MARKETING AND PROMOTION OF THE 2026 ARTS IN BLOOM. DO YOU PUSH START READY. YOU WANT ME TO START? ARE YOU READY? I TIMED IT FOR THREE. OKAY. ARTS IN BLOOM IS MCKINNEY MAIN STREET'S ANNUAL SPRINGTIME FESTIVAL, RETURNING TO DOWNTOWN MCKINNEY ON FRIDAY, APRIL 10TH TO SUNDAY, APRIL 12TH. WHAT ORIGINALLY BEGAN AS A ONE DAY ART WALK HIGHLIGHTING LOCAL ARTISTS, HAS NOW GROWN INTO A THREE DAY FESTIVAL FEATURING ARTISTS FROM ALL OVER THE COUNTRY. TEXAS WINERIES LIVE IN HANDS ON ENTERTAINMENT FOR THE WHOLE FAMILY. THIS PAST YEAR, WE WELCOMED 50,000 VISITORS, BUT WHAT DOES THAT LOOK LIKE IN TERMS OF FINANCIAL CONTRIBUTIONS AND SALES? WE RAISED $23,000 IN CORPORATE SPONSORSHIPS, $45,000 IN WINE SALES AND OVER $27,000 IN VENDOR SALES. THIS WOULD HAVE NOT BEEN POSSIBLE WITHOUT OUR MARKETING EFFORTS, INCLUDING AN INVESTMENT WHICH TOTALS $25,000 WORTH OF CAMPAIGN SUPPORT. WE'VE CRACKED THE CODE ON WHAT WORKS, SO WE'LL BE BRINGING BACK EXPERIENCES LIKE ART DEMONSTRATIONS, 120 VENDORS, AND OF COURSE, THE WINE GARDEN. ALSO RETURNING ARE THE LOCAL ARTISTS TENT AND MORE PUBLIC ART, BOTH PERMANENT AND POP UPS YEAR ROUND. THE MAIN STREET TEAM WORKS HARD TO CREATE AND TWEAK OUR LIST OF EVENTS AND CULTIVATE A POSITIVE EXPERIENCE FOR NEW AND RETURNING GUESTS.

THESE EVENTS ALLOWS US TO INTRODUCE A VARIETY OF SHOPPING AND DINING THAT OUR DOWNTOWN OFFERS. THE SUCCESS OF EVENTS LIKE ARTS AND BLOOMS RESULTS IN SALES TAX REVENUE INCREASE IN TOURISM ATTRACTS CURRENT RESIDENTS THAT HAVEN'T VISITED DOWNTOWN. DOWNTOWN DEVELOPMENT AND OPPORTUNITY TO ADD TO OUR ROSTER OF ART EXPERIENCES. PUBLIC ART PIECES. FOR EXAMPLE, WE RECENTLY INSTALLED A NEW ROUNDABOUT SCULPTURE BY ALLIE KAY AND ADDED 31 NATIVE BIRD MURALS ALL AROUND DOWNTOWN, HAND-PAINTED BY LOCAL ARTIST ANDREA HOLMES. PRODUCING THIS FESTIVAL HELPS SHINE A LIGHT ON EXCEPTIONAL ART ORGANIZATIONS IN MCKINNEY. WE RECOGNIZE THEIR LASTING CONTRIBUTION TO THE ART SCENE, SO IT'S AN HONOR TO PARTNER WITH THEM FOR THIS EVENT. NOW WE'RE SPREADING THE WORD THROUGH SOCIAL MEDIA, ADS, BILLBOARD, LOCAL NEWSPAPERS, AND WE'VE REALLY FOUND THE SUCCESS THAT OUR CAMPAIGN PARTNERSHIPS WITH LOCAL CONTENT CREATORS, OUR AUDIENCE IS LARGELY ONLINE, SO IT HAS COME TO LEARN ABOUT ALL THAT'S HAPPENING IN DOWNTOWN THROUGH OUR GROWING SOCIAL MEDIA ACCOUNTS. YOU CAN SEE BY OUR NUMBERS WE'VE INCREASED OUR REACH AND IMPRESSION OVER THE YEARS, ALIGNING WITH THE RIGHT PARTNERS. ALL IN ALL, OUR MARKETING BUDGET FOR ARTS IN BLOOM WILL TOTAL $33,220. NEW TO THIS YEAR IS AN ALLOCATED AMOUNT FOR PLACING ADS THROUGH EVENTBRITE, AND YOU CAN SEE THE OTHER PROMOTIONAL ADS THAT WE'VE INCLUDED. AS WITH ALL OF OUR EVENTS, WE MEASURED THE SUCCESS AND RATE COUPLED WITH A COUPLE OF TOOLS VENDOR SALES, SOCIAL MEDIA ENGAGEMENT, AND WINE SALES COMING IN 2026, WE ARE EXPANDING OUR PROGRAMING THAT WILL INCLUDE A WEEK OF ART LEADING UP TO ARTS IN BLOOM, AS WELL AS ADDING MORE INTERACTIVE ART EXPERIENCES AND IMMERSIVE ART EXHIBITS. THE MCKINNEY MAINSTREET TEAM HAS THE HONOR AND PRIVILEGE TO CREATE COMMUNITY AMPLIFYING EVENTS LIKE ARTS IN BLOOM. NOT ONLY ARE WE ABLE TO SHINE A SPOTLIGHT ON THE ARTISTS THAT PARTICIPATE, BUT ALL OF OUR SMALL BUSINESSES THAT MAKE DOWNTOWN SPECIAL AND DISTINCTLY UNIQUE. GRANT SUPPORT RECEIVED FROM THE CDC WILL ALLOW US TO CONTINUE THIS WORK IN CULTIVATING DOWNTOWN MCKINNEY AS AN ENTERTAINMENT, SHOPPING, DINING, AND DESTINATION EXPERIENCE. THANK YOU FOR YOUR TIME. WE'LL STAND FOR QUESTIONS.

QUESTIONS? JUST ONE COMMENT. MAIN STREET IS REALLY UP THEIR GAME ON THE PRESENTATIONS HERE.

YEAH, I MEAN THE THE TIMING TO THE VIDEO. YEAH YEAH NICE JOB. THANK YOU. ANYONE ELSE ALL RIGHT MERRY CHRISTMAS. MERRY CHRISTMAS. WOW I WAS JUST WATCHING THE SCREEN AND I ASSUMED THE AUDIO WAS ON THE SCREEN. AND IT WASN'T UNTIL I LOOKED UP AND SAW HER SPEAKING, I REALIZED, YEAH, SHE'S TALKING LIVE. YOU HAVE ANOTHER CAREER THAT. EXCELLENT. OKAY, WE WILL

[Consider/Discuss Promotional and Community Event Grant Application Submitted by 25 Revolutions, LLC (PC 26-14) in the Amount of $15,000 for the Production and Advertising, Marketing and Promotion of a Promotional Trailer for the Expanded Distribution of the Texas Music Revolution 25 Documentary, a Feature-Length Documentary Filmed in and Highlighting McKinney, Texas.]

MOVE NOW TO ITEM 253511. THIS IS AN ITEM THAT I AND DAVID WILL BE RECUSING OURSELVES. WE ARE, WE ARE. WE HAVE AN INVOLVEMENT IN, IN THIS PRODUCTION. SO, DEBORAH, WILL

[01:50:01]

YOU PLEASE HANDLE MY PLEASURE. ITEM NUMBER 253511 CONSIDER DISCUSS PROMOTIONAL AND COMMUNITY EVENT GRANT APPLICATION SUBMITTED BY 25 REVOLUTIONS, LLC IN THE AMOUNT OF $15,000 FOR THE PRODUCTION AND ADVERTISING, MARKETING AND PROMOTION OF A PROMOTIONAL TRAILER FOR THE EXPANDED DISTRIBUTION OF THE TEXAS MUSIC REVOLUTION 25 DOCUMENTARY, A FEATURE LENGTH DOCUMENTARY FILMED IN HIGHLIGHTING MCKINNEY, TEXAS. OUR PRESENTER IS JOSH JONES. WELCOME. HI. GOOD MORNING. GOOD MORNING. I PRACTICED THIS IN FRONT OF MY NINE YEAR OLD LAST NIGHT AND HE GAVE ME A SEVEN. SO JUST SO YOU KNOW, HE'S IN MY PANTS WERE TOO LONG. AND THAT WAS THE HIS MAIN CRITIQUE. DID HE GIVE YOU A67? I STOOD IN FRONT OF YOU GUYS A COUPLE OF YEARS AGO AND WE ASKED FOR A GRANT, A MARKETING GRANT FOR THIS FILM, FOR OUR FILM FESTIVAL RUN. AND I BELIEVE, HONESTLY, WE WERE SUCH GOOD STEWARDS OF THE MONEY THAT YOU ALLOCATED TO US FOR THAT FILM FESTIVAL RUN. WE HAD A WORLD PREMIERE AT THE PRESTIGIOUS CATALINA FILM FESTIVAL IN, IN, IN CALIFORNIA, AND THREE NIGHTS LATER WE HAD THE EAST COAST PREMIERE IN AT THE OSCAR QUALIFYING WOODSTOCK FILM FESTIVAL IN NEW YORK WITH OUR A-LIST MOVIE STAR KIEFER SUTHERLAND IN ATTENDANCE. A CONTINGENCY OF LUMINARIES FROM MCKINNEY WERE THERE. IT WAS A SOLD OUT THEATER. THE APPLAUSE AFTER THE MOVIE RAN WAS WAS THUNDEROUS, AND IT WAS ONE OF THE MOST MAGICAL NIGHTS. IT WAS ONE OF THE MOST MAGICAL NIGHTS OF MY LIFE. WITH A SOLD OUT CROWD IN NEW YORK LEARNING ABOUT MCKINNEY, TEXAS FOR THE FIRST TIME VIA THE VEHICLE OF OUR MOVIE. AND THEN WE WENT. WE RAN ON TO. WE WENT ON TO 17 FILM FESTIVALS ACROSS THE COUNTRY. WE WON SEVEN AWARDS. WE INTRODUCED PEOPLE HIGH AND LOW, HITHER AND YON, TO TO MCKINNEY VIA THE TEXAS MUSIC REVOLUTION DOCUMENTARY. AND NOW WE ARE READY TO GO WORLDWIDE. WE ARE LITERALLY WE JUST SIGNED A STREAMING, I'M SORRY, A DISTRIBUTION DEAL WITH A COMPANY CALLED MONKEY WRENCH FILMS. THEY'RE ALREADY IN NEGOTIATIONS WITH ALAMO DRAFTHOUSE. WITH CINEMARK, THEY HAVE ACCESS TO 30 STREAMING PLATFORMS, AND THEY ARE PITCHING OUR DOCUMENTARY TO 61 DIFFERENT AIRLINES FOR THEIR IN-FLIGHT ENTERTAINMENT. ALL THOSE PEOPLE ARE ABOUT TO LEARN ABOUT HOW MAGICAL THE CITY OF MCKINNEY IS. IT'S IT'S A IT'S IT'S LIKE MAYBERRY. IT'S PRESENTED LIKE MAYBERRY IN THE MOVIE. EXCEPT YOU CAN TELL IT'S ALMOST LIKE IT'S A CHARACTER IN THE MOVIE. IF YOU HAVEN'T SEEN IT. IT PORTRAYS MCKINNEY IN SUCH A BEAUTIFUL LIGHT, WHERE YOU CAN TELL THERE IS SUCH A COMMITMENT TO HERITAGE AND LEGACY, YET ALSO TO CULTURE AND THE ARTS. AND IT'S IT'S JUST A BEAUTIFUL REPRESENTATION OF THE CITY OF MCKINNEY. SO WE ARE GOING WORLDWIDE AND WE NEED YOUR HELP. YOU CAN SEE HERE 17 FILM FESTIVAL, SEVEN NOMINATIONS AWARDS. YOU CAN SEE THE MOVIE POSTER, ALL THE ACCOLADES FROM UTAH TO CALIFORNIA TO LA TO SOUTH AFRICA, WHERE PEOPLE ARE SEEING WHAT A BEAUTIFUL CITY MCKINNEY IS. I WOULD TELL YOU, I DO NOT THINK THERE WILL EVER BE A BETTER WAY TO SPEND $15,000 OF MCDUCK'S MONEY THAN THIS PROJECT RIGHT HERE. WITH ALL DUE RESPECT TO EVERYTHING ELSE YOU'RE SEEING, BECAUSE WE ARE ABOUT TO, ONCE WE GO STREAMING NEXT YEAR AFTER OUR LIMITED THEATRICAL RUN. IT'S NOT AN INFOMERCIAL, BUT IT COULD BE AN INFOMERCIAL. IT IS AN AMAZING MARKETING VEHICLE FOR THE CITY OF MCKINNEY THAT IS ABOUT TO GO EVERGREEN INTO PERPETUITY ON APPLE TV, ON GOOGLE PLAY, ON PRIME, ON ALL THESE OTHER STREAMING PLATFORMS. YOU CAN SEE A LITTLE BIT ABOUT MONKEY WRENCH FILMS RIGHT HERE. THEY JUST HAD A MOVIE. RED BULL STUDIOS GIRL CLIMBER WAS JUST IN 100 THEATERS. THEY'VE JUST DID A DEAL WITH LEBRON THAT LEBRON JAMES PRODUCED. WHO ON WHO IS STAN SMITH? THE TENNIS GREAT. BUT YOU CAN SEE THE STREAMING PLATFORMS. IT'S GOING TO BE BIG. IT'S GOING TO BE A GREAT LIMITED THEATRICAL RELEASE IN APRIL AND MAY. AND THEN WE'RE HOPING TO START STREAMING BEGINNING IN JUNE TO COINCIDE WITH THE ACTUAL FESTIVAL NEXT YEAR. YOU CAN SEE WE NEED YOUR HELP GETTING THE WORD OUT ABOUT THIS MOVIE. I MEAN, IT IS GOING TO BE IN EVERYONE WITH A PHONE, EVERYONE WITH AN IPAD, EVERYONE WITH STREAMING WORLDWIDE IS GOING TO HAVE THE ABILITY TO LEARN ABOUT MCKINNEY. BUT WE NEED YOUR HELP

[01:55:04]

GETTING THE WORD OUT. ALSO, WITH THE $15,000 PROMINENT LOGO INCLUSION ON ALL PRINT MEDIA, THE THE THE MCDC LOGO AT THE BEGINNING OF THE MOVIE, IT'S IT'S JUST A IT'S A IT'S A BEAUTIFUL BRANDING OPPORTUNITY FOR THE CITY OF MCKINNEY. AND LIKE I SAID, I DON'T THINK THERE'S A BETTER WAY TO INVEST $15,000, ESPECIALLY FOR MARKETING IN SOMETHING THAT'S GOING TO BE EVERGREEN INTO PERPETUITY. THAT IS GOING TO REPRESENT THE CITY OF MCKINNEY SO BEAUTIFULLY. I HAVE NO IDEA HOW LONG I JUST WENT. YOU DIDN'T HEAR THE BELL RING A BELL? DID I GO OVER? YOU HAVE A MINUTE LEFT? I HAVE A MINUTE LEFT. YEAH. SO? SO KEEP GOING.

NO, I DON'T WANT TO LEAVE. IT MIGHT BE QUESTIONS. YEAH. NOPE. LITERALLY THIS IS. WE HAVE HAD SOLD OUT THEATERS ACROSS THE COUNTRY. THE CITY OF MCKINNEY. IT'S JUST IT'S SO CHARMING.

IT'S SO MAGICAL. AND PEOPLE AROUND THE WORLD ARE ALREADY FINDING OUT ABOUT IT FROM OUR FILM FESTIVAL RUN. AND THIS IS A CHANCE TO TO LITERALLY INTRODUCE THOUSANDS AND THOUSANDS AND THOUSANDS MORE PEOPLE. AND HERE'S THE CRAZIEST PART OF THIS. THIS IS NOT A ONE DAY EVENT. NEXT YEAR. IT'S NOT A WEEK LONG EVENT NEXT YEAR THAT YOU'RE SPENDING YOUR $15,000 ON THE ROI ON. THIS IS PHENOMENAL. THIS IS IN PERPETUITY. IT'S EVERGREEN.

IT'S A BEAUTIFUL COMMERCIAL FOR HOW AMAZING THE CITY OF MCKINNEY IS. AND HONESTLY, THE CITY OF MCKINNEY IS IS RIGHT TO BE THE LIVE MUSIC CULTURAL DESTINATION OF NORTH TEXAS. IF IT ISN'T ALREADY. WE'RE GOING THAT WAY. THANK YOU. I'M GONNA NEED YOU TO BE A LITTLE MORE PASSIONATE. WE'LL WORK ON IT. I REALLY TOOK IT PERSONALLY WHEN MY SON GAVE ME A SEVEN ON THAT LAST NIGHT. BASED ON MY PANTS. DID YOU WEAR BETTER PANTS TODAY? NO. OKAY. I'M GOING TO THE TAILOR AFTER. I DO HAVE A QUESTION, ACTUALLY, CINDY, THE OTHER 13 PRESENTATIONS HAVE BEEN ABOUT ATTENDANCE AT DIFFERENT EVENTS BECAUSE PEOPLE MAY HAVE A QUESTION OR POSSIBLY NOT. THE ROOM THAT ARE WATCHING HOW THIS STILL QUALIFIES GIVEN THE OTHERS ARE EVENT. CAN YOU COVER THAT PIECE FOR US, PLEASE? SURE. WE HAD LENGTHY DISCUSSIONS IN BACK IN 2022 ABOUT COVERING VIDEO PRODUCTION IN PARTICULAR, AND WHERE THE BOARD, THE RESOLUTION THE BOARD ADOPTED AT THAT TIME ALLOWED FOR PRODUCTION AND PLACEMENT OF VIDEOS PROMOTING AN EVENT IN THE CITY FOR BUSINESS DEVELOPMENT PURPOSES. SO IT WOULD BE UP TO THE THE DETERMINATION OF THIS BOARD IF IF THE REQUEST FULFILLS THAT OBJECTIVE. SO I DO HAVE A QUESTION. HOW HOW DO WE I GUESS TRACKING THE METRICS TO DETERMINE. BECAUSE OF COURSE, WHAT WE LOOK AT IN INVESTMENT, THE THE TRAVELING TO MCKINNEY, THE SPENDING THE MONEY FOR FOR THIS THIS TRACK THE RESULTS. CORRECT? I MEAN, BECAUSE NO ONE IS HOW DO YOU TRACK THAT MONEY IS COMING FROM BEING SPENT HERE IN I LOVE IT. SO I BELIEVE ESPECIALLY IN 2025, WE SHOULD BE ABLE TO TRACK THE ANALYTICS. I DON'T KNOW THAT YOU'RE GOING TO BE ABLE TO SEE, OH MY GOSH, SOMEONE IN IN VANCOUVER SAW THE SAW OUR MOVIE AND MADE A SPECIAL TRIP TO MCKINNEY. I DON'T KNOW THAT WE'RE GOING TO BE ABLE TO TRACK THAT, BUT WE'RE GOING TO BE ABLE TO TRACK SCREENS. WE'RE GOING TO BE ABLE TO TRACK VIEWS, WHETHER IT'S SOMEBODY WATCHING IT ON LUFTHANSA ON A FLIGHT TO AMSTERDAM, OR IF IT'S SOMEBODY WHO'S JUST HAPPENS TO BE IN TEXARKANA, WHO'S WATCHING IT ON APPLE TV, WE'LL BE ABLE TO TRACK THOSE ANALYTICS. AND, YOU KNOW, I'D LOVE TO MEET WITH AARON AND FIGURE OUT A WAY TO TO LOOK AT THAT. BUT IT IS A, YOU KNOW, TO YOUR QUESTION, IF IT'S A MARKETING GRANT AND IT IS FEATURING MCKINNEY IN AN EVENT THAT HAPPENS IN MCKINNEY, THIS IS THIS HAS UNUSUAL AND UNUSUAL CEILING AS FAR AS ROI.

SO THE IDEA IS THIS DOCUMENTARY WILL BE IN THAT PEOPLE WILL COME TO THE TEXAS MUSIC REVOLUTION. THEN OF COURSE, WE CAN TRACK, OF COURSE, DINING, SPENDING NIGHTS, YOU KNOW. YES.

AND I WOULD LOVE TO DO THAT. AND I THINK ANOTHER WAY YOU COULD DO THAT IS JUST THE SO THE, THE FESTIVAL ITSELF, THE MUSIC FESTIVAL, WHICH WILL BE IN IN JUNE, OBVIOUSLY THE GROWTH OF THAT, THAT EVENT SOLD OUT LAST YEAR. I THINK IT'S IT'S GOING TO BE ANNOUNCED AND GO ON SALE JANUARY 9TH HERE IN A COUPLE OF WEEKS. SO I THINK THE CONTINUED GROWTH OF THAT FESTIVAL, THE THE MOVIE IS A SPRINGBOARD FOR THE FESTIVAL. AND THERE'S SORT OF A SYMBIOTIC

[02:00:08]

RELATIONSHIP BETWEEN THE TWO. BUT I THINK YOU'RE WE WILL BE ABLE TO TRACK HOW MANY PEOPLE ARE WATCHING THE MOVIE AND WHERE THEY ARE WATCHING IT, WHERE THEY'RE SEEING IT. BUT ALSO, I THINK YOU'RE GOING TO BE ABLE TO TO TELL JUST FROM THE CONTINUED GROWTH OF THE MUSIC FESTIVAL AS WELL. I HAVE A QUESTION, CINDY, TO YOU, WHEN THEY PRESENTED IN 22, WHAT DID WE DO? DID WE TAKE ACTION? WE DID SUPPORTED IT. WE DID SUPPORT IT. OKAY. THANK YOU.

YES, MA'AM. I HAVE A QUESTION FOR CINDY. SO YOU KNOW, THE THE FOLLOW UP WITH GRANTS. OR IN COMBINATION OF THE OF THEIR ACTUAL EVENT. SO THIS ONE WOULD BE ONGOING. WOULD WE REQUIRE I MEAN WOULD WE PUT A SPECIFIC DATE ON IT THAT THEY GIVE US DATA OR HOW WOULD THAT PART WORK. WE COULD TALK ABOUT THAT. BUT THE THE GRANTS WHEN THEY'RE APPROVED ARE FOR A PERIOD OF ONE YEAR. SO MY RECOMMENDATION WOULD BE TO TRACK DURING THAT DEFINED PERIOD OF TIME. OKAY.

AND MONKEY WRENCH WOULD BE ABLE TO GIVE US DATA REGARDING STREAMING PLATFORMS AND AIRLINES AND. CORRECT. YEAH. I MEAN WE CAN WE CAN WE WILL HAVE ALL OF THAT INFORMATION. AND LIKE I SAID, THE TARGET IS A AN APRIL AND MAY THEATRICAL RUN. AS I MENTIONED, THEY'RE ALREADY IN NEGOTIATIONS WITH ALAMO DRAFTHOUSE AND CINEMARK. AND SO THAT WOULD BE LEADING UP OBVIOUSLY TO JUNE 5TH AND SIXTH, WHICH IS THE ACTUAL FESTIVAL IN AND OF ITSELF. CINDY, HOW MUCH DID WE GIVE THEM IN 2022? I'D HAVE TO GO BACK AND CHECK. I THINK IT WAS 9500. IT'S A VERY UNIQUE PROJECT. I THINK IT'S PRETTY COOL, BUT THESE ARE MORE JUST ADMINISTRATIVE QUESTIONS.

OH NO. NO. ABSOLUTELY. DO IT. SO SURE. NO, I LOVE IT. I DON'T THINK THERE'S ANY QUESTION THAT IT WOULD IT WOULD HIGHLIGHT MCKINNEY AND HIGHLIGHT THINGS THAT, YOU KNOW AT THE TEXAS MUSIC REVOLUTION. WE JUST HAVE TO MAKE SURE WE UNDERSTAND HOW IT FITS INTO THE GUIDELINES FOR WHAT CDC DOES. THAT'S ALL. AND MAY I ASK, WHAT'S THE WHAT'S THE PITCH TO ATTRACT VIEWERS TO THE MOVIE IN THE FIRST PLACE? WHAT'S THE WHAT'S THE PITCH FOR THE MOVIE? SO IF I'M IF I'M SCROLLING THROUGH NETFLIX OR I'M THINKING ABOUT GOING TO CINEMARK, WHAT WOULD DRAW ME TO SEE THE MOVIE? OBVIOUSLY, THE FACT THAT KIEFER SUTHERLAND PLAYS A PROMINENT ROLE, LIKE IF, LIKE IF YOU ARE LIKE IF IF YOU ARE JUST JOE Q, CPA OR JANE Q PLUMBER IN TACOMA OR CLEARWATER AND YOU'RE JUST SCROLLING, OBVIOUSLY HAVING AN A-LIST MOVIE STAR THAT IS PART OF OUR PROJECT IS IMPORTANT. ACCORDING TO THE STREAMING PLATFORMS WE'VE MET WITH AND DISCUSSED, THERE ARE ONLY LIKE FOUR TYPES OF DOCUMENTARIES THAT ARE REALLY SELLING RIGHT NOW. AND THOSE ARE TRUE CRIME, WHICH UNFORTUNATELY WE DON'T HAVE IN OUR DOCUMENTARY SPORTS, WHICH WE ALSO DON'T HAVE, BUT MUSIC AND, AND AND CELEBRITIES. AND SO, YOU KNOW, WE DO HAVE A COUPLE OF THOSE. BUT JUST GENERALLY SPEAKING, WHAT WHAT IS THE MOVIE ABOUT. THANK YOU SO MUCH. SO IT WAS THIS THE 25TH ANNIVERSARY OF THE MUSIC FESTIVAL. I WOULD LOVE FOR YOU TO SEE THIS. BY THE WAY, CAN CAN YOU SEND US THE LINK SO THAT THE BOARD FOR MEMBERS THAT HAVE NOT SEEN IT 1,000,000%. SO IN A IN A THE 25TH ANNIVERSARY, THE AVERAGE LIFESPAN OF A MUSIC FESTIVAL IS TWO AND A HALF YEARS. SO WE WERE COMMEMORATING FIVE YEARS AGO, THE 25TH ANNIVERSARY OF THE MUSIC FESTIVAL, AND IT WAS OUR FIRST YEAR IN MCKINNEY. AND AMY ROSENTHAL WAS KIND ENOUGH TO HAVE THE VISION TO BRING US HERE, TO REACH OUT TO US. AND IT'S THE ALL, ALL THE BEHIND THE SCENES OF WHAT GOES INTO A MUSIC FESTIVAL. BUT THERE WERE A COUPLE DIFFERENT STORYLINES THAT REALLY STRUCK CHORDS WITH AUDIENCES AROUND THE COUNTRY.

THERE WAS AN ARTIST, HIS NAME IS TONY VILLANUEVA, AND TONY WAS THE LEAD SINGER OF A BAND CALLED THE DERAILERS. NOW THE DERAILERS STILL EXIST, BUT IT'S NOT THE SAME. DERAILERS. THE DERAILERS 20 YEARS AGO WERE ONE OF THE HOTTEST BANDS IN ALL OF COUNTRY MUSIC. THEY HAD A MAJOR LABEL DEAL ON SONY, AND THEY HAD THE MOST REQUESTED VIDEO OF THE YEAR ON CMT. AND TONY COLD TURKEY QUITS THE BAND, THE LEAD SINGER, THE IDENTITY OF THE BAND. HE LEAVES AND RIGHT ON THE PRECIPICE OF MEGA-STARDOM, AND HE BECOMES A MISSIONARY. AND HE DOESN'T JUST BECOME A MISSIONARY. HE GOES OFF THE GRID AND TONY HAPPENED TO BE A CLOSE FRIEND OF MINE, AND I COULD NOT GET AHOLD OF HIM FOR OVER 15 YEARS. HE WAS THAT OFF THE GRID. NO SOCIAL MEDIA

[02:05:05]

PRESENCE, NO. NO INTERNET FOOTPRINT, NOTHING. SO WE WANTED TO BRING TONY BACK FOR THE 25TH ANNIVERSARY OF THE TEXAS MUSIC REVOLUTION. WE LITERALLY HAD TO HIRE A PRIVATE INVESTIGATOR TO HELP US FIND HIM, AND THEN FLY OUT TO WHERE HE WAS. AND AND THAT IS ONE OF THE STORYLINES, ONE OF THE OTHER STORYLINES. I DON'T KNOW IF YOU GUYS KNOW THIS, BUT TROY, WHO'S AN EMMY AWARD WINNING CINEMATOGRAPHER FROM HIS TIME WITH THE TV SHOWS DIRTY JOBS AND BIZARRE FOODS, WHO WAS REALLY THE QUARTERBACK OF THIS ENTIRE PROJECT, TROY SAID. WHEN WE STARTED ON IT, JOSHUA, I MEAN, I'VE NEVER MADE A DOCUMENTARY BEFORE, BUT TROY SAID, JOSHUA, IF AT THE END OF THIS MUSIC FESTIVAL TMR 25, YOU ARE PATTING YOURSELF ON THE BACK AND THINKING, THIS WENT REALLY GOOD. THIS WENT REALLY WELL. HE SAID, WE WILL HAVE AN OKAY DOCUMENTARY, BUT IF YOU AT THE END OF THIS MUSIC FESTIVAL, ARE SHAKING YOUR FIST AT THE SKY SAYING WHY GOD? WHY? WE WILL HAVE A MUCH BETTER DOCUMENTARY. AND I REMEMBER THINKING THAT, WELL, THAT'S CONFUSING. I DON'T KNOW WHAT HE MEANS. AND I WE HAD SUCH A CATACLYSMIC STORM THAT NIGHT WHERE ONE OF OUR STAGES LITERALLY GOT HIT BY LIGHTNING, AND WE HAD TO PIVOT LIKE WE'VE NEVER HAD TO PIVOT BEFORE. AND EVEN. EVERYTHING THAT COULD GO WRONG GOES WRONG. AND WE'RE STILL TRYING TO KEEP THE SHIP AFLOAT. AND SO THAT BECOMES THIS CRAZY STORYLINE IN THE MOVIE. CAN THEY GET ACROSS THE FINISH LINE? CAN THEY MAKE IT? CAN THEY MAKE IT? CAN THEY MAKE IT? AND SO IT'S RESONATED WITH AUDIENCES. AND LIKE I SAID, IT'S WON A BUNCH OF AWARDS. AND WE'RE WE'RE REALLY PROUD. WE LOOK FORWARD TO RECEIVING THE LINK. I CAN'T WAIT FOR YOU TO THANK YOU, THANK YOU, THANK YOU, THANK YOU, THANK YOU ALL FOR YOUR TIME. THANK YOU. JOSHUA. ALL RIGHT. 2535 12 DISCUSS CIP PROJECTS ELIGIBLE FOR FUNDING

[Discuss CIP Projects Eligible for Funding under the Transportation Infrastructure Initiative and Economic Development Program by MEDC and MCDC Sales Tax Revenues for FY 2025-2026]

UNDER THE TRANSPORTATION INFRASTRUCTURE INITIATIVE AND ECONOMIC DEVELOPMENT PROGRAM BY MEDC AND MCDC SALES TAX REVENUES FOR FISCAL YEAR 2025 2026. BY THE WAY, THAT IF YOU DID NOT REALIZE, CONCLUDES OUR PROMOTIONAL GRANT REQUEST. GOOD MORNING, MR. CHAIRMAN AND BOARD MEMBERS. THAT'S A TOUGH ACT TO FOLLOW. YOU DON'T HAVE TO GET PASSIONATE INTENSITY, GET PASSIONATE. BUT MY NAME IS TRACY LUND. I AM THE ASSISTANT DIRECTOR OF ENGINEERING, AND I AM GOING TO BE PRESENTING YOU AN UPDATE FOR OUR TRANSPORTATION INFRASTRUCTURE INITIATIVE AND ECONOMIC DEVELOPMENT PROGRAM. SO AS YOU ALL KNOW, THE INITIATIVE WAS ADOPTED BY THE BOARD IN 2022. AND IN THE GRAPHIC ON THE LEFT, YOU CAN SEE OUR PROJECTED REVENUE. WE HAD ESTIMATED ABOUT $16 MILLION WOULD BE GENERATED BETWEEN FISCAL YEAR 23 AND 27.

AND BASED ON OUR CURRENT NUMBERS, WE'RE ON TRACK TO MEET THAT OR EVEN EXCEED THAT. OUR FISCAL YEAR 25 ACTUAL REVENUE IS ABOUT $1.7 MILLION FOR BOTH MEDC AND MCDK, FOR A TOTAL OF $3.4 MILLION. THAT BRINGS OUR PROGRAM TOTAL TO DATE TO $7.2 MILLION. THE NEXT SLIDE IS A LIST OF ELIGIBLE PROJECTS THAT MEET THE CRITERIA FOR ROADWAY IMPROVEMENT PROJECTS THAT PROMOTE ECONOMIC DEVELOPMENT. THIS LIST IS GOING TO BE PRETTY SIMILAR TO WHAT YOU SAW LAST YEAR. WE'VE HAD A FEW PROJECTS THAT DROPPED OFF THE LIST TO EITHER DUE TO CONSTRUCTION BEING COMPLETE FOR THOSE JOBS, OR THOSE PROJECTS BEING DISCONTINUED BY THE CITY.

STAFF'S EXPECTATION IS THAT OUR CURRENT FUNDING WILL BE DIRECTED TOWARDS THE VENUE PROJECT, BUT OF COURSE, THAT IS TO BE DETERMINED. OUR FOLLOWING SLIDE IS JUST A MAP SHOWING THE LOCATIONS OF THE PROJECTS ON THE LIST. AND WITH THAT, I'D BE HAPPY TO ANSWER ANY QUESTIONS, IF ANY. YOU HAVE NO STORIES. STORIES? I FEEL LIKE I'M LETTING YOU DOWN. NO, NO YOU'RE NOT. I ASSURE YOU. JUST JUST ONE. HOW DO THE FUNDS MOVE? CINDY? IS IT AT THE END OF THE

[02:10:04]

YEAR? ARE THEY SITTING SOMEWHERE IN FUND BALANCE UNTIL THEY SPEND THEM? HOW DO THE. I BELIEVE THEY ACTUALLY GO INTO THE THE CITY'S CAPITAL FUND? OKAY. THOSE PROJECTS ON A MONTHLY AS WE KNOW THE NUMBERS. NO. IT'S DONE FOLLOWING THE WHEN FINANCE HAS AUDITED NUMBERS FOR THE MOST RECENTLY COMPLETED YEAR, THEN IT WOULD IT WOULD MOVE INTO THAT CAPITAL IMPROVEMENTS FUND. OKAY. THANK YOU. ALL RIGHT. THANK YOU SO MUCH. 2535 13 CONSIDER DISCUSS

[Consider/Discuss/Act on a Second Extension to the Term of the Loan Agreement for Project 4B24-08, Awarded to SDC Throckmorton Villas, A Development of Sphinx Development Corporation, a Division of The Sphinx Group, for Infrastructure Improvements Related to the Construction of 380 Villas, from December 31, 2025, to May 31, 2026.]