[CALL TO ORDER]
          [00:00:08]
          TIME, I'LL CALL THE MCKINNEY ECONOMIC DEVELOPMENT CORPORATION BOARD TO ORDER. 
          MEETING TO ORDER. WE'RE IN THE COUNCIL CHAMBERS AT 401 EAST VIRGINIA STREET IN MCKINNEY, TEXAS. THIS MEETING IS BEING BROADCAST LIVE THROUGH THE CITY'S WEBSITE AT MCKINNEY, TEXAS DOT, TX MCKINNEY, TX DOT COM BACKSLASH BACKSLASH 130. VERY EASY TO REMEMBER. FIRST ITEM ON THE AGENDA IS PUBLIC COMMENTS ON AGENDA ITEMS. ANYBODY LIKE TO ADDRESS THE 
          [CONSENT ITEMS]
BOARD? OKAY. NEXT WILL BE CONSENT ITEMS. WE HAVE ONE ITEM THE 26 004 FOUR MINUTES OF THE MCKINNEY ECONOMIC DEVELOPMENT CORPORATION MEETING OF DECEMBER 16TH, 2025. IF THERE'S NO QUESTIONS, I'LL ENTERTAIN A MOTION ON THAT. MAKE A MOTION TO APPROVE. SECOND. MOTION BY SCOTT. SECOND BY DAD. CAST YOUR VOTES. AND THAT. THERE YOU GO. AND MOTION PASSES. NEXT WE HAVE 
          [Board and Liaison Updates
	City of McKinney
	Community Development Corporation
	Visit McKinney
	MEDC Committee Updates
	Board Chairman]
REPORTS. WE'LL START WITH THE CITY OF MCKINNEY, MR. GRIMES. GOOD MORNING, MR. CHAIRMAN. MR. PRESIDENT, MEMBERS OF THE BOARD, PAUL GRIMES, CITY MANAGER. A FEW ITEMS TO SHARE WITH YOU THIS MORNING. HAPPY FEBRUARY 17TH. HARD TO BELIEVE WE'RE ALREADY MID-FEBRUARY. FIRST ITEM. LAST WEEK IN THIS ROOM, WE HAD A OUR JOINT MEET OUR ANNUAL JOINT MEETING WITH THE MISD MCKINNEY INDEPENDENT SCHOOL DISTRICT. YOU CAN GO ONLINE AND WATCH THE VIDEO IF YOU HAVE OR IF YOU'RE SO INCLINED. BUT IT WAS A GOOD MEETING, ABOUT TWO HOURS LONG, HOUR AND A HALF, EXCHANGING LOTS OF INFORMATION ABOUT SCHOOL STRATEGIC PLAN, NUMBER OF SECURITY ARRANGEMENTS BETWEEN THE SCHOOL AND THE CITY, AND COLLABORATION COOPERATION BETWEEN THE TWO ENTITIES. IT'S ALWAYS AN OPPORTUNITY TO LEARN MORE ABOUT OR EXCHANGE INFORMATION ABOUT EACH ONE OF OUR DISTRICTS. SO YOU CERTAINLY CAN GO GRAB THAT INFORMATION FROM OUR WEBSITE. WATCH THE VIDEO. OBVIOUSLY, AS YOU KNOW, IF YOU DRIVE IN HERE THIS MORNING, YOU SAW SOME CAMPAIGN SIGNS. THAT'S BECAUSE WE STARTED EARLY VOTING TODAY. SO THE MARCH 3RD PRIMARY IS WELL UNDERWAY AND WE ARE HOSTING HERE AT CITY HALL, OF COURSE, A POLLING LOCATION, BUT WE WILL EARLY VOTING WILL RUN FROM TODAY THROUGH SATURDAY. I SEE TODAY THROUGH FRIDAY, THEN SATURDAY, 7 A.M. TO 7 P.M. SUNDAY FROM 11 A.M. TO 5 P.M. 
          SO YOU CAN STILL VOTE ON SUNDAY. THEN THE FOLLOWING MONDAY THROUGH FRIDAY AND THEN SATURDAY AND THEN THE ELECTION DAY. OF COURSE, THE PRIMARY ELECTION DAY IS TUESDAY, SO. 
          AND I MISTOOK NO VOTING ON FEBRUARY 28TH, SATURDAY THE 28TH. THAT IS NOT AN EARLY VOTING DAY. SO. BUT THE NEXT TWO WEEKS PRIMARILY SO. A COUPLE OTHER ITEMS TO SHARE. WE HAVE A NEW FIRE ADMINISTRATION HEADQUARTERS, AS I'M REMINDED BY MR. CHAIRMAN MILLER. YEAH, THE IT WILL TELL THE FUNNY STORY WITH YOU, BUT HE DROVE BY AND SAID, WHAT IS THIS? WHAT'S HAPPENING HERE? WE HAVE A BRAND NEW FIRE HEADQUARTERS. IT'S BEAUTIFUL BUILDING. THERE'S ACTUALLY THREE BUILDINGS ON THAT CAMPUS. THERE IS THE HEADQUARTERS BUILDING ITSELF, FIRE STATION NUMBER TWO, WHICH IS RELOCATING FROM ITS COMMUNITY AVENUE LOCATION TO THIS NEW LOCATION AND THEN A LOGISTICS BUILDING AS WELL. BUT IT IS OPEN. THEY MOVED IN AT THE END OF JANUARY. SO THEY ARE ROCKING AND ROLLING IN THEIR NEW BUILDING, AND I GOT A TOUR OF IT BEFORE THEY WERE FINISHED, BUT I HAVE NOT YET BEEN IN THERE SINCE THEY FINISHED, SO I'M LOOKING FORWARD TO SEEING IT MYSELF SINCE THEY'VE MOVED IN INDIANA. RED PILLARS ON THE OUTSIDE. YES, THOSE ARE SPECIFICALLY ORDERED INDIANA COLORS OUTSIDE THE CANDY STRIPED. OR MAYBE FIRE. MAYBE FIRE. 2026 MCKINNEY AFFORDABLE HOUSING SUMMIT IS COMING UP APRIL 13TH AT THE MISD COMMUNITY EVENTS CENTER AT THE FOOTBALL STADIUM, OTHERWISE KNOWN AS THE FOOTBALL STADIUM. 8 A.M. TO 1 P.M. KEYNOTE SPEAKER IS COLIN CLARK. IF ANYBODY KNOWS COLUMN WE DO. HE'S BOTH MR. KOWSKI AND I. IN FACT, WE'RE HAVING LUNCH WITH HIM I THINK SOON, BUT DOCTOR CLARK WILL BE PRESENTING. HE'LL BE THE KEYNOTE SPEAKER. HE'S A GREAT SPEAKER IF YOU EVER HAVE THE OPPORTUNITY. BUT THE AFFORDABLE HOUSING SUMMIT IS WAS LAST YEAR WAS A REALLY GOOD EVENT. I THINK THAT MIGHT HAVE BEEN THE FIRST ONE OF THAT SORT. 
          AND SO IT WAS WELL ATTENDED AND WE LOOK FORWARD TO THAT. SPEAKING OF AFFORDABLE HOUSING, ON FEBRUARY 17TH TODAY, THIS AFTERNOON AT WORK SESSION, OUR CONSULTANT ROUTE POLICY RESEARCH WILL BE PRESENTING THE UPDATED INFORMATION ABOUT THE STATUS OF OF HOUSING IN MCKINNEY. PARTICULARLY. THE EMPHASIS, OF COURSE, IS ON AFFORDABILITY. WE HAVE A SHORTAGE OF HOUSING NATIONWIDE. IF YOU HAVEN'T NOTICED, WE DON'T HAVE ENOUGH SUPPLY. SO 
          [00:05:01]
PRICES ARE GOING UP. FROM AN ECONOMIC DEVELOPMENT STANDPOINT, IT'S IMPORTANT TO YOU BECAUSE YOU DON'T HAVE AFFORDABLE HOUSING, YOU DON'T HAVE WORKFORCE, AND EMPLOYERS WON'T CHOOSE TO GO SOMEWHERE WHERE YOU DON'T HAVE AFFORDABLE HOUSING. SO IT IS FRONT AND CENTER ON OUR AGENDA, ON THE COUNCIL'S AGENDA. SPEAKING OF COUNCIL, THE LAST THING I WILL SHARE WITH YOU IS THAT LATER THIS WEEK, THIS FRIDAY IS OUR ANNUAL STRATEGIC GOAL SETTING MEETING WITH THE CITY COUNCIL. RIGHT HERE IN THIS ROOM THEY WILL BE FACILITATING. WE HAVE A PROFESSIONAL FACILITATOR WHO WILL COME IN AND WORK WITH THE COUNCIL ON BASICALLY WHAT ARE YOUR PRIORITIES OVER THE NEXT YEAR OR TWO. THAT STAFF CAN THEN ALIGN OUR BUDGET, MAKE SURE THAT OUR BUDGET REFLECTS THE COUNCIL'S PRIORITIES AS WELL AS OUR WORK PLAN. SO WITH THAT, I WILL STAND FOR ANY QUESTIONS. QUESTIONS I DO. SO I ACTUALLY HAVE A QUESTION ABOUT THE OLYMPICS. OH, SO AS AN OLYMPICS JUNKIE. AS AN OLYMPICS JUNKIE, I'VE BEEN WATCHING AND THERE IS A YOUNG WOMAN IN THE FIGURE SKATING PAIRS AND THEY LIST THAT. SHE IS FROM MCKINNEY, TEXAS. HER NAME IS EMILY CHAN CHAN, AND NOT THAT, YOU KNOW, ALL 237,000 RESIDENTS, BUT DO WE KNOW ANYTHING ABOUT HER? I DO NOT, I DO NOT, AND I'M SORRY. EVERY NIGHT IT IT COMES UP. I'M WONDERING IF PERHAPS SHE WAS. SHE MAY BE FROM MCKINNEY, BUT ATTENDS A DIFFERENT SCHOOL SYSTEM. OR MAYBE IT COULD BE. YEAH, BUT WE'LL FIND THAT OUT. WE'LL SEE IF WE CAN DO SOME. 
          PRETTY COOL. I KNOW ERIN'S BACK THERE TAKING NOTES. SHE CLAIMED US. WE SHOULD CLAIM HER. LET'S GO. THAT'S RIGHT. EXACTLY. WE'LL BE HAPPY TO CLAIM HER. AND THEN SOME. PUT A LOGO ON THAT SKATING OUTFIT. EXACTLY THAT. HEY, THERE YOU GO, MIKE. I THINK THE BADASS COFFEE. SLOW DOWN, SLOW DOWN. I THINK THAT COFFEE COMPANY ON 75 HAS A SIGN OUT FRONT. THEY DO, THEY DO. 
          OKAY. YEAH. SOMETHING ABOUT HIM. THEY'RE CLAIMING HER. ALRIGHT. BADASS IS CLAIMING HER. YEAH. 
          OKAY. ANY OTHER QUESTIONS? NO. OKAY. THANK YOU SO MUCH. YOU KNOW ANYBODY ELSE IN THE OLYMPICS? PAUL, WHAT DO YOU THINK ABOUT CURLING? YEAH, IT'S ON EVERY DAY. DO YOU THINK THE CANADIANS WERE CHEATING IN CURLING? CURLING? YES, YES. NO. I HEARD A FIGHT BROKE OUT. 
          CURLING MAN DON'T WANT TO MESS WITH THE CANADIANS. CURLING MESS. YEAH. NOW MOLSON CANADIAN WILL COME HOT. CDC HERE. CDC WILL NOT BE HERE. OKAY. ALL RIGHT. AARON, VISIT MCKINNEY. 
          DO YOU KNOW HIM FROM. GOOD MORNING, MR. CHAIR. MR. PRESIDENT, MEMBERS OF THE BOARD. 
          AARON WARNER, EXECUTIVE DIRECTOR OF VISIT MCKINNEY. I DID SEE THAT STORY POP UP. AND SO, YEAH, WE'LL SEE IF WE CAN DO SOME PROMO TO HELP PUSH THAT PUSH THAT OUT. KIND OF A FUN LITTLE PIECE OF BUSINESS FOR YOU GUYS. I'M FAIRLY NEW INFO AS WELL. WE WERE CONTACTED BY THE DALLAS SPORTS COMMISSION LOOKING FOR A PLACE FOR FC BARCELONA TO HOST SUMMER CAMPS AND CLINICS, SOCCER, AND THEY ARE PRETTY FAMILIAR WITH OUR NEW SOCCER FACILITY. IN FACT, PRESIDENT KOSKI AND I, WE WE HAD THE DIRECTOR OF THE DALLAS SPORTS COMMISSION COME OUT, WHAT, THREE, THREE AND A HALF YEARS AGO, PROBABLY BEFORE WE'D EVEN STARTED THAT PROJECT, SHOWING HER WHAT WE WERE GOING TO DO. AND NOW THEY SEE THAT AS A PREMIER SOCCER FACILITY IN ALL OF DALLAS. AND SO THEY REACHED OUT TO US TO SEE IF WE HAD AVAILABILITY THIS SUMMER TO POTENTIALLY HOST THOSE CAMPS AND CLINICS, WHICH WE DID. WE HAD THOSE DATES OPEN AND CONTRACTS HAVE BEEN SIGNED WITH THAT. SO THAT'S GOING TO BE EXCITING TO HAVE THEM HERE LOCALLY. A LOT OF KIDS LOCALLY THAT WANT TO GET TRAINING FROM, YOU KNOW, A DIFFERENT GROUP CAN SIGN UP AND AND HAVE THAT. SO EXCITING THINGS THERE. THERE'S MORE TO COME WITH THAT AS WELL, I BELIEVE. AND THEN AS FAR AS THINGS COMING UP, I'M NOT GOING TO GO THROUGH THE FULL LIST BECAUSE SPRING IS INCREDIBLY BUSY. BUT JUST THIS WEEK WE ARE SPONSORING AN ALL STAR EMT CONFERENCE OVER AT COLLIN COLLEGE. SO THEY'VE GOT A LOT OF PEOPLE COMING FROM AROUND THE METROPLEX AND BEYOND FOR AN EMT CONFERENCE. THEN WE IN MARCH HOST THE PPA TEXAS OPEN FOR THE SECOND YEAR, THE PICKLEBALL EVENT. PROFESSIONAL PICKLEBALL TOP PLAYERS IN THE WORLD WILL BE AT THE COURTS OF MCKINNEY, AND IT'S GOING TO BE A PRETTY COOL EVENT. THEY'RE PUTTING CHAMPIONSHIP COURT IN A NEW LOCATION THIS YEAR. I THINK IT'S GOING TO LOOK GOOD. IT'S ALSO ON TV. AND THEN THE LAST THING I'LL BRING UP, WELL, TWO, TWO QUICK THINGS. THE BMW HALF MARATHON, MARCH 28TH. IT'S GOING TO BE A NEAT EVENT THERE. OVER 60% SOLD OUT. BOARD MEMBER KEEN IS GOING TO REPRESENT YOU GUYS WELL OUT THERE. I'M RUNNING ALSO. HEY ARE YOU GOING? WELL I DIDN'T KNOW. YOU KNOW YOU'RE NOT PROMOTING IT ON YOUR INSTA. MILLER IS GOING TO IT'S GOING TO DESTROY OUT THERE. I'M GOING TO RACE. HE'S GOING TO RUN. I'M GOING TO RACE. I'M GOING TO FINISH. THAT'S GREAT. GREAT. I'LL WATCH. AND THE LAST THING I HAVE FOR YOU GUYS, THE INTERNATIONAL GIRLS CUP PARTNERSHIP WE DO WITH OUR PARKS AND REC DEPARTMENT. AND 
          [00:10:01]
YOU SEE THAT IS HAPPENING AGAIN IN APRIL, APRIL 1ST THROUGH FIFTH. THEY ALREADY HAVE TEAMS SIGNED UP FROM MEXICO, COLOMBIA TO MOST LIKELY FROM UKRAINE, CANADA AND EXPECTING SEVERAL MORE TO SIGN UP. AND THEN FROM THE US, GEORGIA, HOUSTON, EL PASO, NEW JERSEY AND MANY MORE. 
          SO ABOUT 150 TEAMS WILL BE PLAYING IN THAT EVENT ON THE ON THE GIRLS SIDE, AND THEY'RE ADDING A BOYS SIDE TO THE TOURNAMENT, NOT CALLED INTERNATIONAL GIRLS CUP, BUT A DIFFERENT NAME AT THE SAME WEEKEND. SO IT'S GOING TO BE A GREAT WEEK FOR MCKINNEY. MAYBE INTERNATIONAL BOYS. IT'S IT'S GOING TO BE THE U19 BOYS AND GIRLS CUP PLAYED BY. I ASKED THAT QUESTION BECAUSE I WAS LIKE, HOW DO YOU HOW ARE YOU GOING TO PROMOTE THIS? I DON'T KNOW. SO ANYWAY, IT'S GOING TO BE A GOOD EVENT. I'LL STAND FOR ANY QUESTIONS. QUESTIONS. THANK YOU. ALL RIGHT. ALL RIGHT. NEXT WE HAVE COMMITTEE UPDATES MARKETING MARKETING COMMITTEE MET. AND I THINK WE'RE GOING TO HAVE AN UPDATE FROM LUKE ON OUR NEW LOGO. AND WE SPENT QUITE A BIT OF TIME TALKING ABOUT ALL THINGS BYRON. SO THINGS ARE SHAPING UP A LOT GOING ON. 
          AWESOME FINANCE. WE DID NOT MEET INNOVATION. WE MET AND TROY PRESENTED AN UPDATED PLAN, WHICH WE WILL SEE AT A FUTURE BOARD MEETING. OKAY, REAL ESTATE, WE MET AND WE HAVE SOME UPDATES DURING THE CLOSED SESSION. OKAY. AND GOVERNANCE, WE HAVE A MEETING COMING UP. WE WE HAVE A MEETING COMING UP AND THEN WE'LL BE PRETTY SOON WITHIN THE NEXT MONTH, LOOKING AT THE QUARTERLY FIRST QUARTERLY REVIEW OKAY. SO OKAY. AND I REALLY DON'T HAVE ANYTHING TO ADD OTHER THAN THERE'S A LOT OF THINGS HAPPENING. OBVIOUSLY VERY GOOD THINGS FOR THE FOR THIS CITY. AND WE HAVE THE UPCOMING, WHICH I'M SURE WE'LL HEAR. HOW DID I MISS THE CHAMBER OF COMMERCE. WHY ARE THEY NOT CHAMBER OF COMMERCE? WE'VE GOT THE THE CITY AWARD EVENTS THIS WEEK. YOU WANT TO COME UP AND TALK. SHE SHE HAS A SHE'S ON THE AGENDA LATER OKAY. THAT'S WHY JUST THREW ME OFF. LISA IS IN STEALTH MODE. OKAY. BUT ANYWAY, 
          [Consider/Discuss MEDC Monthly Reports]
WE DO HAVE THAT COMING UP. I'M SURE WE'RE GOING TO HEAR ABOUT THAT IN A MINUTE. AND WITH THAT, WE'LL GO TO ORGANIZATIONAL REPORTS. MR. KOSKI THANK YOU, MR. CHAIRMAN. FIRST AND FOREMOST, I WOULD LOVE TO INTRODUCE THE PUBLIC, OUR NEWEST TEAM MEMBER, MISS GLENNIS WOOLRIDGE. SHE IS SERVING AS OUR DIRECTOR OF STRATEGY AND OPERATIONS, EFFECTIVELY OUR CHIEF OF STAFF FOR MEDC. DENNIS STARTED YESTERDAY. SHE CAME BACK TODAY. 
          THAT'S ALWAYS A WIN. BUT SHE'S SHE FIT RIGHT IN ON DAY ONE. IT FEELS LIKE SHE'S BEEN WITH US FOR QUITE A WHILE. AND THAT'S THE BEST COMPLIMENT I CAN GIVE SOMEBODY. SHE COMES FROM US FROM WORKFORCE SOLUTIONS OF NORTH CENTRAL TEXAS. SO SHE KNOWS THE ECOSYSTEM THAT WE'RE OPERATING IN. AND HER BACKGROUND REALLY FOCUSES ON BRAND AND STRATEGIC ALIGNMENT, COMMUNICATIONS, PUBLIC RELATIONS AND SO ON. SO SHE'LL BE A VERY EFFECTIVE TEAMMATE ON DAY ONE TO MAKE SURE WE'RE ALIGNED FROM STRATEGY TO EXECUTION. SO AGAIN, WELCOME TO THE TEAM. AND WITH THAT, MR. CHAIRMAN, I'LL SKIP OVER OUR PIPELINE DISCUSSION TODAY TO 
          [Consider/Discuss/Act on New Branding and Logo Adoption for the MEDC]
FOR SOME MORE TIME FOR THE REST OF THE ITEMS OKAY. OUR REGULAR AGENDA FIRST ITEM IS THE 26 0120 CONSIDER, DISCUSS ACT ON THE NEW BRANDING AND LOGO ADOPTION FOR THE MEDICI LUKE. 
          MIKE. THIS. ASK HIM IF HE WANTS MY EXPLODING PEN. NO. GOOD MORNING, MR. CHAIRMAN. MR. PRESIDENT, MEMBERS OF THE BOARD. LUKE, MARKETING AND SOCIAL MEDIA MANAGER FOR THE EDC, EXCITED TO PRESENT THIS MORNING SOME VISUAL IDENTITY CHANGES THAT WE'LL SEE MOVING FORWARD. 
          WANT TO FIRST OF ALL THANK THE MARKETING COMMITTEE MR. HAMILTON MRS. WILLIAMS AND MRS. IN THEIR CONTRIBUTIONS TO THIS DISCUSSION AS WELL AS OUR MARKETING AND EVENTS COORDINATOR SHANNON ROBERTS WHO REALLY HELPED GALVANIZE A LOT OF THIS CONTENT THAT YOU'LL SEE TODAY AND HAS WORKED IN OTHER COMMUNITIES AND REBRANDING EFFORTS AS WELL. SO LET ME JUST SET IT UP WITH WHY WE'RE EVOLVING. THIS IS LESS ABOUT CHANGING WHO WE ARE AND MORE ABOUT ALIGNING OUR BRAND WITH WHO WE'VE BECOME OVER THE PAST SEVERAL YEARS. SO THIS GIVES US A FRESHENED IDENTITY AND LOGO, AND IT'S REALLY MORE THAN A LOGO. IT'S AN ENTIRE BRANDING SYSTEM. SO LET'S GO AHEAD AND WALK THROUGH THE SLIDES HERE. IF WE CAN GO TO THE NEXT ONE I THINK I HAVE A CLICKER. PERFECT. SO OUR WORK HERE IS EVOLVING. IT'S CENTERED ON INNOVATION, GROWTH AND BUSINESS DEVELOPMENT. AND OUR PREVIOUS IDENTITY DIDN'T FULLY REPRESENT THOSE ITEMS. SO WE NEEDED A BRAND THAT SIGNALED MORE MODERN, TECH MINDED AND COMMUNITY DRIVEN LEADERSHIP. AND AS I MENTIONED, MORE OF A REINVENTION. THIS IS NOT A REINVENTION. IT'S MORE OF AN EVOLUTION. AND YOU CAN SEE OUR CURRENT BRANDING. AND THEN WHERE IT ALL BEGAN WITH SOME SKETCHES FROM MR. KOWSKI RIGHT ABOUT A YEAR AGO. SO WE'VE BEEN WORKING ON THIS FOR QUITE SOME 
          [00:15:05]
TIME. THIS IS SOME NOTES ON THE TONE HERE THAT WE PURSUED WHEN WE WERE DOING THIS. WE WANTED CONFIDENCE, MODERN, APPROACHABLE, VISIONARY, COMMUNITY MINDED. WE PULLED IMAGES AND COLORS FROM THE COMMUNITY, EMBRACING COLOR THEORY WHILE ALSO NOTING OUR IDENTITY AND WHO WE ARE AS A COMMUNITY. AND THEN OUR CITY COMMUNICATIONS TEAM LENT INCREDIBLE EXPERTISE. THEY'RE AN AWARD WINNING TEAM. THIS YEAR ALONE, WON OVER 23 AWARDS FOR THEIR EFFORTS WITH THINGS LIKE OKTOBERFEST, THE ROAD CONSTRUCTION, MARKETING CAMPAIGNS AND THINGS LIKE THAT. AND SO, LAURA, ON THE FAR LEFT, YOU SEE COCO IN THE CENTER, AND THEN MICHELLE FELKER UP ON THE TOP, WERE ESSENTIAL IN CONTRIBUTING THEIR FEEDBACK AND GUIDANCE ON THIS PROJECT AS WELL. SO HERE'S THE NEW LOGO IN THE SYSTEM THAT GOES WITH IT. 
          STRONG SILHOUETTE THAT SHOWCASES NOT ONLY MCKINNEY, BUT THE STATE OF TEXAS, WHICH INTERNATIONALLY IS A WELL LOVED AND WELL RECOGNIZED SYMBOL. THE STAR REINFORCES OUR SENSE OF PLACE IN THAT STATE. AND THEN THERE'S A SIMPLE TWO COLOR SYSTEM THAT WILL ENSURE A LONG TERM STRENGTH OF THE BRAND, AND THEN SOME CLEAN TYPOGRAPHY. THERE'S THREE KIND OF PILLARS WE WANTED TO SHOWCASE THAT YOU CAN SEE WITH SOME OF THE IMAGERY INNOVATION AND INDUSTRY GROWTH AND OPPORTUNITY, AND THEN COMMUNITY AND COLLABORATION. AND YOU CAN GET A SENSE OF THOSE THINGS FROM REAL MCKINNEY PHOTOS, NOT JUST STOCK IMAGERY THAT WE PUT TOGETHER. AND THEN THERE'S A FULL COLOR PALETTE HERE THAT YOU'LL SEE ROLL OUT AS WE BEGIN DOING THINGS LIKE BILLBOARDS AND NEW MARKETING CAMPAIGNS, SOCIAL MEDIA CONTENT, THINGS LIKE THAT THAT WE'VE SPENT A LOT OF TIME REFINING WITH THINGS LIKE TEXAS RED DIRT AND SOFT LINEN BEING OUR WHITE AND GUNMETAL BEING THE BLACK, AND EMBRACING THE TONES OF MCKINNEY AND TEXAS, WHILE ALSO CREATING A COLOR PALETTE THAT'S APPROACHABLE, WARM, COMMUNITY ORIENTED. AND I'LL NOTE, ALSO KIND OF PLAYS WELL WITH OTHERS WHEN IT COMES TO OUR OTHER CITY BRANDS. SO THIS IN SUMMARY, THIS UPDATED BRAND HELPS US TELL A STRONGER STORY, ONE THAT REFLECTS THE INNOVATION, GROWTH, AND PARTNERSHIPS THAT DEFINE MCKINNEY TODAY GIVES US CONSISTENT VISUAL LANGUAGE ACROSS PRESENTATIONS, INVESTOR DECKS, RECRUITMENT MATERIALS, SOCIAL MEDIA, AND MAJOR EVENTS. SO NOT ONLY IS THIS AUTOMATIC, BUT THIS IS A FULL OPERATIONAL REBRAND IN HOW WE PRESENT MCKINNEY EDC LOGO. AND WITH THAT I WILL STAND FOR ANY QUESTIONS. QUESTIONS COMMENTS. NO, I THINK IT LOOKS GOOD. NICE JOB LUKE. THANK YOU. GREAT. 
          CAN'T WAIT TO SEE IT ON A RUNNING SHIRT AT THE BMW HALF. YEAH, LET'S DO IT. WE MIGHT WANT TO PUT IT ON BRIAN BECAUSE I'M JUST GOING TO FINISH. I MIGHT GET THE BEST THE IN PHOTO OF LIKE THE LAST PERSON. SO IT MIGHT BE A GOOD I DON'T BELIEVE THAT. MR. CHAIRMAN, I WANT TO THANK LUKE AND SHANNON FOR THEIR EFFORTS BEHIND THE SCENES, AS ALWAYS, DOING GREAT WORK AND BEING ABLE TO PRESENT THIS IN A FANTASTIC WAY. THANK YOU LUKE FOR THAT. THE TIMING HERE IS PERFECT WITH THE BYRON NELSON COMING UP SOON. IT'S A GREAT ROLLOUT OPPORTUNITY FOR SOME BRANDED T SHIRTS AND OTHER ITEMS. SO AGAIN, THANK YOU FOR KEEPING ON PACE. APPRECIATE IT. 
          THANK YOU. ALL RIGHT. 26 0121 MCKINNEY. MR. CHAIRMAN, THIS ONE WE WANT TO ACT ON. OH THAT'S RIGHT. WE HAVE TO WE HAVE TO VOTE ON THIS. ALL RIGHT. SORRY. OKAY. WE JUST ADOPTED MOVE TO I MOVE TO ACCEPT THE NEW BEAUTIFUL LOGO THAT LUKE AND TEAM CREATED. I'LL SECOND THAT. ALL RIGHT. WE HAVE A MOTION TO FOR THE SECOND BY ROBERT. ROBERT. THAT'S RIGHT. 
          SLASH. MATT. CASH VOTES. REALLY HELPFUL. THE TELEMARKETERS PASSES UNANIMOUSLY. THERE WE GO. 
          CRAZY SHOCKING, RIGHT. 26 0121 MCKINNEY CHAMBER OF COMMERCE UPDATE STRATEGIC OBJECTIVES. 
          [McKinney Chamber of Commerce Update and Strategic Objectives]
LISA. GOOD MORNING. GOOD MORNING. FIRST THANK YOU FOR THE OPPORTUNITY, THE INVITATION TO COME AND SHARE SOME UPDATES AT THE CHAMBER, INCLUDING OUR NEW STRATEGIC PLAN THAT OUR BOARD JUST RECENTLY PASSED THE END OF DECEMBER OF ACTUALLY KNOW THE FINAL IS WAS JUST LAST MONTH. LOTS OF GOOD THINGS HAPPENING. OKAY, I WANTED TO START JUST BY GIVING. MOST OF YOU THIS MAY KNOW ALREADY KNOW THIS, BUT I ALWAYS LIKE TO LEVEL SET A LITTLE BIT BECAUSE WE'RE ALL VERY OFTEN CONFUSED ABOUT BEING A PART OF THE CITY, THAT WE ARE A CITY ENTITY, AND THAT'S BECAUSE WE PARTNER SO MUCH WITH THE CITY, ALL THE DIFFERENT DEPARTMENTS. WE WORK REALLY WELL TOGETHER, BUT UNFORTUNATELY, LIKE WE HAD TO TELL ONE PERSON, I CANNOT CASH, I CANNOT TAKE YOUR WATER BILL. WE ARE NOT A GOVERNMENT ENTITY. THEY GOT VERY MAD AT US ACTUALLY. I SAID, WELL, I DIDN'T WANT YOUR WATER TO GET CUT OFF AND THE BANK WOULDN'T 
          [00:20:05]
CASH THAT WITH MY BANK ACCOUNT. BUT WE ARE A 500 1C6. WE'RE A BUSINESS TRADE ASSOCIATION. 
          WE'RE NOT A CHARITABLE CHARITABLE NONPROFIT. WE WE SERVE TO OR EXIST TO SERVE OUR MEMBERS. AND THEN OF COURSE, THAT NEXT LEVEL IS THE BUSINESS COMMUNITY AS A WHOLE. BUT BECAUSE WE ARE FUNDED SOLELY THROUGH OUR MEMBERS AND THROUGH OTHER FORMS OF REVENUE THAT WE THAT WE BRING IN PRIMARILY THROUGH EVENTS, ADVERTISING, THINGS LIKE THAT, WE HAVE TO RUN VERY LEAN AND LIKE A, LIKE A SMALL BUSINESS. I LIKE TO POINT OUT THAT WE ARE A FIVE STAR ACCREDITED CHAMBER. WE ARE BENCHMARKED EVERY FIVE YEARS, GO THROUGH A PRETTY STRICT PROCESS, AND THIS DOES PUT US IN THE TOP 1% OF CHAMBERS IN THE COUNTRY. SO I THINK THAT'S IMPORTANT WHEN I'M TELLING PEOPLE, WHAT DOES THAT MEAN TO YOU? WHILE IT'S BRAGGING RIGHTS FOR US, IT MEANS THAT IF YOU'RE INVESTING IN OUR ORGANIZATION, YOU'RE INVESTING IN A VERY WELL RUN, VETTED OPERATION. I WON'T GO THROUGH ALL OF THIS, BUT WE ARE OBVIOUSLY, IT'S OUR MISSION, OUR VISION AND VALUES THAT ALIGN WITH EVERYTHING WE DO BECAUSE WE ARE A 501, C SIX BECAUSE WE'RE NOT A GOVERNMENT ENTITY AND NOT A CHARITABLE NONPROFIT. WE HAVE A LOT OF LEEWAY TO ADVOCATE. AND SO THIS SETS US UP VERY UNIQUELY TO BE THE VOICE OF THE BUSINESS COMMUNITY AND THE COMMUNITY AS A WHOLE. SO WE DO A LOT OF THINGS. WE HAVE OUR GOVERNMENT LEGISLATIVE ISSUES COMMITTEE. I LIKE TO BRING UP THAT WE WORK ON THINGS THAT ARE IMPORTANT TO THE BUSINESS COMMUNITY. SOME OF THOSE THINGS THAT WE'VE IDENTIFIED, OF COURSE, AFFORDABLE HOUSING. AS MR. GRIMES SAID EARLIER, THE CITY IS PUTTING ON AN AFFORDABLE HOUSING SUMMIT, AND WE'RE WORKING WITH CDC AND SOME OF THE OTHER PARTNERS AND HELPING TO SUPPORT THAT. SO ONE WAY WE CAN DO THAT, WE HAVE A CHAMBER FOUNDATION, SO WE'RE ABLE TO BE ABLE TO TAKE THE MONEY IN AND PAY FOR, YOU KNOW, HANDLE ALL THE ACCOUNTING OF THAT. SO THOSE ARE JUST SMALL WAYS THAT WE'RE ABLE TO THEN PARTNER, WHICH ALSO MEANS PEOPLE SOMETIMES, AGAIN, CONFUSE US WITH BEING A CITY ENTITY, BUT IT'S A WAY THAT WE CAN PARTNER AND OFFER THE THINGS THAT THAT THE VEHICLES THAT WE HAVE AVAILABLE TO HELP WITH THOSE TYPES OF INITIATIVES LIKE EDUCATION, WORKFORCE DEVELOPMENT, AND OF COURSE, WE ALSO PARTNER WITH OUR OUR OTHER CHAMBERS ACROSS THE COUNTY BECAUSE WE KNOW THAT BEING A PART OF THE DALLAS FORT WORTH REGION IS IMPORTANT. OBVIOUSLY, WE'RE THE MOST IMPORTANT CITY IN THE DALLAS FORT WORTH REGION, IN MY OPINION, BUT WE DO WORK TOGETHER TO ADVANCE THOSE THOSE INITIATIVES. SOME OF THOSE ADVOCACY PROVEN RESULTS. AS MANY OF YOU KNOW, WE SPENT A LOT OF TIME AND EFFORT IN GETTING PACKAGE LIQUOR SALES, NOT ONLY ON THE BALLOT SO OUR VOTERS COULD VOTE ON IT, BUT THEN ADVOCATING FOR IT. AND WE'RE VERY PROUD OF THAT INITIATIVE. WE INVESTED QUITE A BIT OF OUR OWN DOLLARS IN THAT, AND AS WELL AS THE MANPOWER, YOUR BOARD MEMBER, JULIE WILLIAMS, WAS VERY INSTRUMENTAL IN THAT, TOO, WHILE SHE SERVED ON THE BOARD OF DIRECTORS AND HELPING US GET THAT ACROSS THE FINISH LINE. AND FOR US, WHILE THAT'S NOT SOMETHING THAT WE SEE THOSE DOLLARS, WE HOPE THAT YOU SEE THOSE DOLLARS, AND THAT'S WHY WE FELT LIKE IT WAS IMPORTANT TO INVEST IN THAT AS WELL AS THE CITY. OKAY. KIND OF GOING OVER 2025, BY THE NUMBERS, WE WELCOMED 329 NEW MEMBERS TO THE CHAMBER OF COMMERCE. WE CONDUCTED 62 RIBBON CUTTINGS. WE HAD A RECORD BREAKING NUMBER OF ATTENDEES WITH 550 STATE OF THE CITY. SO AGAIN, PART OF THE THINGS THAT WE WORK ON IS PROVIDING PLATFORMS OF INFORMATION. AND THAT'S ONE THAT WE THINK IS REALLY IMPORTANT BECAUSE WE WANT OUR COMMUNITY TO KNOW WHAT'S HAPPENING AT THE CITY, OUR SCHOOL DISTRICT, AND OF COURSE, THE COMMUNITY COLLEGE. WE HAVE A PROGRAM, BEST OF MCKINNEY, WHERE OUR VOTERS ARE. THE COMMUNITY CAN VOTE ON MORE B2C. THIS IS MORE FOR B2C TYPE COMPANIES WHERE THEY CAN GET RECOGNITION. AND SO WE HAD ANOTHER RECORD NUMBER OF VOTES CAST IN THAT COMPETITION. WE CONDUCTED OVER 200 PLUS CHAMBER PROGRAMS AND EVENTS. SO OUR STAFF OF EIGHT, WE HAVE TO KEEP THEM VERY FULLY CAFFEINATED AND GIVE THEM A FEW BREAKS EVERY NOW AND THEN, BECAUSE WE HAVE A LOT, A LOT OF GROUND TO COVER. WE GRADUATED 31 LEADERSHIP MCKINNEY GRADUATES. THAT'S A PROGRAM THAT WE'RE VERY PROUD OF AT THE CHAMBER. IN FACT, WE HAVE FIVE ELECTED OFFICIALS RIGHT NOW WHO ARE GRADUATES OF LEADERSHIP MCKINNEY. THAT MAKES US VERY HAPPY, AND WE TRY TO CONNECT THEM ONCE THEY GRADUATE TO OPPORTUNITIES TO SERVE IN THE COMMUNITY IN DIFFERENT WAYS. 
          AND THEN, OF COURSE, SOCIAL MEDIA IMPRESSIONS WE REALLY WORKED ON LAST YEAR, WE HIRED A SOCIAL MEDIA PERSON, AN EXPERT, TO HELP US WITH REALLY GETTING US OFF THE GROUND. IT'S IMPORTANT THAT WE, I GUESS THAT WE ARE ON SOCIAL MEDIA. I'M THE GRANNY OF THE GROUP. THEY THEY 
          [00:25:04]
SAY BECAUSE I DON'T ENGAGE ON SOCIAL MEDIA. THEY LAUGHED AT ME. MY STAFF DID. WHEN I ASKED IF I COULD GET ON INSTAGRAM ON MY LAPTOP AND THEY SAID, YES, YOU CAN, YOU CAN DO THAT. IT'S IT'S A THING. SO BUT WE DO KNOW THAT WE HAVE TO COMMUNICATE ON SO MANY DIFFERENT PLATFORMS. AS YOU ALL KNOW, IT'S IT'S BREAKING THROUGH THAT COMMUNICATION. THE ALL THE DIFFERENT CHANNELS IS IMPORTANT. I'M NOT GOING TO GO OVER ALL OF THIS, BUT THESE ARE THE PROGRAMS THAT WE OFFER, EVERYTHING FROM SUPPORTING WOMEN IN BUSINESS TO MCKINNEY YOUNG PROFESSIONALS. WE WANT TO ENGAGE OUR YOUNG, OUR YOUNG FUTURE LEADERS AND GET THEM INGRAINED IN THE COMMUNITY SO THAT WE CAN HAVE THAT TALENT PIPELINE. OF COURSE, OUR LYNX GROUP, WE'RE NOW AVERAGING ANYWHERE FROM 100 TO 130 PEOPLE BUSINESSES EVERY WEEK NETWORKING WITH EACH OTHER. WE HAVE OUR BIG EVENTS LIKE OUR WHAM CONFERENCE, OUR. AS WHAT CHAIRMAN MILLER ALLUDED TO FRIDAY, WE HAVE OUR BIG COMMUNITY AWARDS EVENT WHERE YOU WILL BE PRESENTING YOUR AWARDS. SO WILL THE OTHER CITY ENTITIES AS WELL AS OUR CHAMBER AWARDS. TRULY IS A COMMUNITY AWARDS EVENT. I LOVE IT BECAUSE WHEN I MEET WITH OTHER CHAMBERS, THEY DO AN EVENT WHERE IT'S JUST THEIR AWARDS, AND I THINK WHAT MAKES US SPECIAL IS THAT WE COME TOGETHER ONE NIGHT AND ARE ABLE TO REALLY RECOGNIZE THE BEST OF THE BEST ACROSS ALL DIFFERENT CITY ENTITIES. WE ALSO DO A NEW TEACHER WELCOME BREAKFAST WITH OVER 600 PEOPLE IN ATTENDANCE. AND THEN OF COURSE, THE GOLF TOURNAMENT. ALWAYS FUN. OTHER THINGS. WE JUST WE'VE STARTED A DEVELOPMENT UPDATE NOT THAT LONG AGO, WHICH BECAUSE WE'RE ALL UNDER CONSTRUCTION AND WE HAVE PEOPLE CALLING SAYING, WHAT'S GOING ON IN MCKINNEY, WHAT'S HAPPENING AT THE CORNER OF HARDIN AND 380, OR THERE'S A WHOLE FOODS COMING IN. SO WE TRY TO ROTATE THAT. WE PARTNER WITH EDC TO PRESENT THAT INFORMATION. WE JUST HAD ONE LAST WEEK. IT WAS REALLY, I THINK, REALLY WELL RECEIVED KIND OF LEARNING ABOUT WHAT WAS IN THE NEWS. SO IT GIVES THE OPPORTUNITY FOR THE MCKINNEY ECONOMIC DEVELOPMENT CORPORATION AND THE DEVELOPERS TO COME OUT AND SHARE WITH THE COMMUNITY AND ENGAGE WITH THE COMMUNITY ON PROJECTS THAT ARE COMING UP. OUR CEO SERIES, MR. GRIMES, ON THIS ONE, BUT WE HAVE OTHER OTHER CEOS. WE JUST RECENTLY HAD THE MARK DENNO, WHO IS THE CEO OF MEDICAL CITY MCKINNEY FEATURED. SO IT REALLY DOES CONNECT THE BUSINESS COMMUNITY ACROSS THE BOARD. ALL RIGHT. SO LOOKING FORWARD I KNOW THAT WAS A LITTLE BIT ABOUT LOOKING BACK, BUT I WANTED TO GIVE YOU KIND OF THE DEPTH AND BREADTH OF THE THINGS THAT WE DO ON A DAILY BASIS. 
          OUR BOARD MET RECENTLY. WE ADOPTED A THREE YEAR STRATEGIC PLAN. WE WE ADOPTED A STRATEGIC PLAN EVERY THREE YEARS. THIS IS MY 20TH YEAR IN THE CHAMBER INDUSTRY. AND I WILL SAY WHEN I FIRST STARTED, IT USED TO BE WE WOULD ADOPT A TEN YEAR PLAN. THEN IT BECAME A FIVE YEAR PLAN, AND NOW WE'RE IN THREE YEAR PLANS. AND I THINK THAT JUST SHOWS THAT WE'RE NOT CHANGING THE COURSE COMPLETELY, BUT THAT WE HAVE TO REACT TO THE BUSINESS ENVIRONMENT. AND WE'RE IN A VERY DYNAMIC BUSINESS CLIMATE RIGHT NOW. AND SO I THINK IT'S IMPORTANT THAT WE'RE ALWAYS TAKING A LOOK AT THE THE THINGS THAT ARE IMPACTING OUR INDUSTRY, OUR COMMUNITIES AND OUR BUSINESS, OUR BUSINESSES. SO WE HAVE FOUR PILLARS THAT WE'RE GOING TO BE WORKING UNDER. 
          FIRST OF ALL IS OUR BUSINESS MODEL. WE HAVE TO MAKE SURE THAT LIKE LIKE WE SAID, WE HAVE TO MAKE SURE THAT OUR ORGANIZATION IS STRONG SO THAT WE'RE ABLE TO PROVIDE THE TYPES OF RESOURCES AND PROGRAMING THAT'S IMPORTANT TO OUR BUSINESS COMMUNITY. SO WE'RE LOOKING AT OUR GOVERNANCE, HOW WE DIVERSIFY OUR REVENUE STREAMS SO THAT WE CAN FUND MORE THINGS, AND ALSO ENHANCING THAT MEMBER VALUE. WHAT DO WE DO BEST? WE TRY TO SOLVE BUSINESS CHALLENGES. SO WE WILL BE LOOKING AT RESOURCES THAT DIRECTLY HELP OUR MEMBERS TO BECOME MORE COMPETITIVE AND MORE RESILIENT. STRATEGIC PARTNERSHIPS I ALREADY MENTIONED PARTNERSHIPS A LOT, BUT IF WE CAN LEVERAGE OUR RESOURCES, THAT'S ALWAYS FOR THE BETTER. IT'S ONE OF THE REASONS WHY WE ARE WE ARE. WE WORKED WITH THE EDC IN THE PAST TO EVEN CO-LOCATE TOGETHER. HOW CAN WE CREATE THOSE OPPORTUNITIES WHERE WE'RE REALLY STRENGTHENING OUR ABILITY TO COMMUNICATE AND NOT WORK IN SILOS, OR TRY TO REINVENT THE WHEEL? BUT HOW CAN WE WORK BETTER TOGETHER? AND WHILE WE'RE GOING TOWARDS THE SAME VISION AND MISSION, TRUST AND STORYTELLING. SO. THIS IS A REALLY INTERESTING AREA. I'M GOING TO TALK A LITTLE BIT MORE ABOUT MCKINNEY TODAY, WHICH IS OUR COMMUNITY NEWS PLATFORM IN JUST A SECOND. BUT ONE THING THAT WE'VE RECOGNIZED IN OUR ENVIRONMENT IS THAT THE OPPORTUNITY FOR MISINFORMATION TO BE PERPETUATED THROUGHOUT THE THROUGHOUT THE COMMUNITY IS, IS REALLY INTERESTING. WE SAW THAT WITH THE AIRPORT BOND ELECTION, I THINK THAT REALLY 
          [00:30:07]
BECAME A CLEAR TO US THAT WE FELT LIKE WE WERE REACTING TO INFORMATION THAT WAS NOT ACCURATE. AND WHEN YOU'RE TRYING TO REACT AND UNRING A BELL THAT'S OUT THERE, THAT'S VERY DIFFICULT. SO OUR BOARD HAS LOOKED AT HOW DO WE FIND A WAY TO PUT OUT RELIABLE, TRUSTWORTHY INFORMATION AND BREAK THROUGH THE NOISE? SO NOT THAT WE KNOW THE ANSWER TO THAT. 
          THAT'S WHY IT'S IN THE PLAN THAT WE'RE THIS IS A GOAL THAT WE'RE TRYING TO WORK TOWARDS. 
          BUT WE SEE THAT THAT IS A NEED. IT'S NOT JUST IN OUR COMMUNITY, IT'S IT'S REALLY ACROSS THE NATION. WHEN I WORK WITH OTHER CHAMBERS, THEY TALK ABOUT THAT IN THEIR COMMUNITY THAT IT IS. 
          IT'S EASY FOR SOMEBODY TO JUST MAKE A STATEMENT AND IT BECOMES TRUE. AND WE REALLY WANT TO BECOME A CREDIBLE, RELIABLE SOURCE THAT PEOPLE CAN GET THAT INFORMATION. AND THEN, OF COURSE, ADVOCACY IS IS THE OTHER BIG PIECE OF THAT IS THAT WE HAVE THE ABILITY TO HAVE A VOICE, WHETHER IT'S AT THE LOCAL LEVEL OR AT THE STATE LEVEL, OR EVEN AT THE FEDERAL LEVEL, THAT WE WANT TO MAKE SURE THAT WE HAVE A SEAT AT THE TABLE. SO TWO THINGS I WANTED TO TALK TO YOU ABOUT. I KNOW I'M, I DON'T KNOW IF I GOT YOU GAVE ME A TIME LINE LIMIT, BUT I'M GOING TO GIVE YOU TWO MINUTES, OKAY? ALL RIGHT. SO I'M TRYING TO RUN THROUGH THIS VERY QUICKLY. BUT THERE'S TWO THINGS I DO WANT TO TALK TO YOU ABOUT. SO I'LL ACTUALLY START WITH MCKINNEY TODAY SINCE WE TALKED ABOUT THAT CREDIBLE INFORMATION, WORKING WITH SOME OF OUR OTHER CHAMBERS ACROSS THE METROPLEX AND TALKING TO SOME OF THEIR CHALLENGES, WE FEEL LIKE WE'RE IN A NEWS DESERT, WHICH SEEMS UNUSUAL FOR BEING IN THE DFW METROPLEX. BUT IF YOU THINK ABOUT THE COMMUNITY, OUR SIZE, AND IF YOU WERE TO TAKE IT AND MOVE IT OUTSIDE OF A THRIVING, YOU KNOW, 13 COUNTY REGION, WE WOULD HAVE MAYBE SOMETHING LIKE SHERMAN WHERE YOU HAVE YOUR OWN NEWS STATION, YOUR DAILY NEWSPAPER. YOU HAVE A LOT OF RESOURCES FOR THAT, THAT LOCAL NEWS. BUT BECAUSE WE'RE COMPETING WITH THE PLANO'S, THE FRISCO'S, THE FORT WORTH'S, THE ARLINGTON'S, THE MIDLOTHIAN'S, I MEAN, IT'S HARD FOR THE DALLAS MORNING NEWS, THE DALLAS BUSINESS JOURNAL TO REPORT ON EVERYTHING THAT'S HAPPENING IN EACH OF OUR COMMUNITIES. SO UNLESS SOMETHING THAT'S JUST OUT OF, YOU KNOW, OUT OF OUT OF THE ORDINARY OR POTENTIALLY NEGATIVE, WE DON'T ALWAYS SEE PEOPLE FROM THOSE THOSE NEWS AGENCIES, ALTHOUGH WE DO HAVE A, A SKATER FIGURE SKATER. AND SO WE'RE GOING TO WE'RE GOING TO LATCH ON TO THAT BECAUSE SHE'S BROKEN THROUGH THAT NOISE. SO WE WE REALLY WANT TO SEE WHERE WE CAN HELP CREATE OPPORTUNITIES FOR US TO HAVE REALLY GOOD INFORMATION AND NEWS. WE FEEL LIKE COMMUNITY IMPACT. THEY'RE A GREAT NEWS SOURCE. WE'RE WORKING ACTUALLY WITH THEM. WE PARTNER WITH THEM ON A LOT OF EVENTS. WE TRY, WE SHARE STORIES. WE STARTED WHAT WE CALL THE MCKINNEY MINUTE, WHERE I GET TO TALK TO SHELBY, WHO IS THE. YOU ALL KNOW SHELBY. 
          SHE'S THE EDITOR OF THE COMMUNITY NEWS COMMUNITY IMPACT NEWS PAPER HERE IN MCKINNEY. 
          AND WE KIND OF RUN DOWN THE STORIES OF THE MONTH. SO WE'RE JUST WE'RE LOOKING FOR WAYS THAT WE CAN DO THAT. WE HAVE WE OPERATE TWO WEBSITES. WE HAVE OUR CHAMBER WEBSITE, BUT WE HAVE MCKINNEY TODAY, WHICH IS OUR COMMUNITY NEWS PLATFORM. NOT ONLY CAN WE REALLY TRY TO PUT GOOD CONTENT ON THERE, BUT WE WILL. ONE GOAL IS TO PUT GOOD CONTENT. ONE GOAL IS TO INCREASE THE THE READERSHIP AND THEN THE OTHER IS IT GIVES OUR BUSINESSES AN OPPORTUNITY TO PUT THEIR NEWS OUT THERE AS WELL, THEIR EVENTS, THINGS LIKE THAT. SO IT'S JUST ANOTHER DIGITAL ASSET. SO YOU'LL SEE A LOT OF WORK THAT'S GOING TO BE AROUND PROMOTING THAT AND THAT BRAND. THE OTHER PROGRAM THAT WE'RE REALLY EXCITED TO LAUNCH THIS YEAR IS OUR COMMUNITY COMPASS. SO THIS IS A THIS IS TO HELP MAINLY SOME OF OUR LARGER COMPANIES WHO ARE LOOKING TO RECRUIT TOP TALENT IN THEIR IN THEIR AREA. SO FOR EXAMPLE, WE MET WITH ONE OF OUR LOCAL HOSPITALS THAT WANT TO TAKE ADVANTAGE OF THIS, AND LET'S SAY THEY'RE TRYING TO RECRUIT A NEW. CARDIAC SURGEON TO TO MOVE TO MCKINNEY. THEY'RE GOING TO BRING THEM IN. THEY HAVE A THEY HAVE A TALENT ACQUISITION TEAM THAT IS LOOKING FOR THIS TOP TALENT. 
          THEY'RE BRINGING THEM IN THERE SHOWCASING THEIR THEIR THEIR FACILITY. WELL, WE'LL COME ALONGSIDE THEM AND WE WILL SEND TO THAT SURGEON AND HIS FAMILY A COMMUNITY SURVEY OR SURVEY TO SAY WHAT THINGS ARE IMPORTANT TO YOU WHEN YOU'RE MOVING. AND WE WILL CUSTOM TAILOR A A TOUR OF MCKINNEY. SO WE HAVE ALREADY DEVELOPED A TOUR, WHAT WE CALL OUR BASIC TOUR, AND WE WILL WE 
          [00:35:02]
CAN ADAPT THAT WHERE WE KIND OF HIT THE HIGHLIGHTS, BUT WE CAN ADAPT THAT. SO LET'S SAY THEY'RE REALLY INTO MOUNTAIN BIKING. WELL, WE'RE DEFINITELY WANT TO MAKE SURE WE GO TO IRWIN PARK, RIGHT. OR MAYBE THEY HAVE YOUNG CHILDREN SO THEY WANT TO GET CONNECTED TO PRESCHOOLS OR MCKINNEY ISD. SO WE WILL ADAPT WHATEVER THEIR NEEDS ARE, BUT THEN ALSO REALLY HIGHLIGHT ALL THE THINGS ABOUT MCKINNEY BECAUSE WE WANT THEM. WE WANT TO COME ALONGSIDE THAT COMPANY AND HELP THEM TO RECRUIT THAT TOP TALENT. SO WE'VE ALREADY SIGNED A FEW PARTNERS. WE DO HAVE. WE HAVE A BEAUTIFUL WELCOME VIDEO WITH THE WITH THE MAYOR WELCOMING THEM THAT WILL PLAY IN OUR. OUR OUR LOVELY SHUTTLE MERCEDES SPRINTER. WE'RE PARTNERING WITH THE PROFESSIONAL DRIVING SERVICE. AND THEN I HAVE A TRAIN. MY STAFF IS BEING TRAINED ON HOW TO GIVE THESE TOURS. AND SO WE HAVE ALL THE TALKING POINTS, ALL THE BULLET POINTS, AND WE'LL BE DOING SOME STORYTELLING ALONG THOSE LINES. SO WE'RE WE'RE EXCITED TO ROLL THIS OUT. A FEW OF OUR PARTNERS SO FAR TRINITY FALLS, THEY, THEY CAME TO US AND SAID WE'D LOVE OUR REALTORS TO KNOW MORE ABOUT MCKINNEY. SO WE'RE LIKE, OKAY, WELL, WE WE WERE LOOKING AT HOW TO WORK WITH THE HR DEPARTMENTS OF THESE LARGE, OUR LARGER COMPANIES. BUT THERE ARE SOME OTHER OPPORTUNITIES LIKE THAT THAT WILL BE BE BRINGING IN. ENCORE WIRE IS ANOTHER ONE THAT'S COME ON AS A PARTNER. AND SO WE JUST LOOK AT HOW WE'RE GOING TO EXPAND THAT. AND LISA, ON THAT POINT, THE MEDC WE'VE ASKED FOR TO TAKE PART IN THE TOUR, TO KIND OF GO ON IT AND EXPERIENCE IT, BECAUSE THIS COULD BE AN INVALUABLE TOOL FOR US AS WELL AS WE RECRUIT PEOPLE MYSELF, THE MADISON AND MAYBE GLENN WOULD GO ON A TOUR AND MAYBE INVITE SOME FOLKS TO COME ALONG. WE WOULD LOVE THAT IF YOU'D LIKE TO COME, COME ON OUR TOUR. WE DID. WE DID ONE RUN THROUGH AND YOU TALK ABOUT ME RUNNING LONG RIGHT NOW. WE RAN REALLY LONG ON THAT BECAUSE THERE'S SO MANY GOOD THINGS TO GO SEE ABOUT MCKINNEY. AND SO THAT'S WHEN WE REALIZED WE NEEDED A VIDEO SO THAT WE COULD JUST WE COULD DRIVE BY SOME PLACES, BUT THEN REALLY SHOWCASE. SO WE'RE FINE TUNING IT AND TWEAKING IT. AND WE WOULD LOVE TO TAKE YOU ON THAT ON THAT RIDE. SO THAT'S THE END OF MY PRESENTATION. I'M HAPPY TO ANSWER ANY QUESTIONS. I KNOW I WENT THROUGH A LOT OF INFORMATION VERY QUICKLY, BUT FOLLOW US ON THE SOCIAL MEDIA PLATFORMS BECAUSE WE'RE OUT THERE. I'M NOT. THEY ARE. IT'S GREAT. THANK YOU. ANY QUESTIONS? ALL RIGHT. FANTASTIC PRESENTATION. THANK YOU. THANK YOU. ALL RIGHT. NEXT WE HAVE THE 26 0047 26 0122 AND 123. AND THESE ARE THE FINANCIALS FOR SEPTEMBER, NOVEMBER AND DECEMBER. 2025. CHANCE. MORNING. CHANCE MILLER ASSISTANT FINANCE DIRECTOR. DO YOU MIND IF I GO 
          [Final September 2025 Financials]
OUT OF ORDER OR DO I GO IN WHATEVER ORDER YOU NEED TO GO IN? I THINK IT'D BE GO. GOOD TO START WITH THE FURTHEST BACK. SO IF WE GO BACK TO THE FINAL NUMBERS FOR 2025. SO IF YOU CAN PULL UP. YES. PERFECT. OKAY. SO WE'RE TAKING A STEP BACK TO FISCAL YEAR 25. AND AS I MENTIONED I'D COME BACK WHEN WE HAD THE FINAL NUMBERS. WE HAVE MET WITH THE AUDIT COMMITTEE. 
          WE WILL BE PRESENTING THE FINAL ACT FOR OUR FINAL FINANCIAL STATEMENTS AS A CITY ON MARCH 3RD, AND SAYING THAT WE HAVE FINISHED THE NUMBERS FOR THE EDC FOR 25. SO HOW MANY PAGES? PERFECT. OKAY, I USUALLY DON'T TALK ABOUT THE BALANCE SHEET, BUT I THINK IT'S A GOOD TIME BEING AT YEAR AS WE CLOSE OUT THE YEAR. AND SOME THINGS I WANTED TO MENTION IS THAT OUR BALANCE SHEET LOOKS A LOT DIFFERENT THAN IT DID A YEAR AGO. BDC HAD A LOT OF ACTIVITY IN 25, AND SOME THINGS I WANTED TO MENTION WAS IF WE'RE LOOKING AT ASSETS, TOTAL ASSETS LAST YEAR ENDED AT $112 MILLION. YOU CAN SEE WE'RE UP TO $168 MILLION. NOW. THE BIG THING, BIG DIFFERENCE THERE IS OUR LAND. SO WE PURCHASED LAND AND WE'VE ISSUED DEBT. BUT THAT'S THE BIGGEST DIFFERENCE IS LAST YEAR WAS AT 66 MILLION, AND NOW WE'RE AT 106 MILLION. AND SAYING THAT OUR LIABILITIES HAVE INCREASED AS WELL. YOU CAN SEE THAT WE'RE AT 94,000,094.6 MILLION. LAST YEAR WE ENDED AT 20 MILLION. AND THE BIG DIFFERENCE THERE IS OUR BONDS PAYABLE. SO WE HAD 16 MILLION LAST YEAR. THIS YEAR WE'RE AT CLOSE TO $77 MILLION. SO I WANTED TO AT LEAST MENTION THAT THAT YOU'RE AWARE OF THE DIFFERENCES ON THE BALANCE SHEET. BEFORE WE GO INTO THE INCOME STATEMENT. SALES TAX NUMBERS. LAST YEAR, WE ENDED AT $23.8 MILLION. WE BUDGETED A 3% INCREASE, AND WE ALMOST HIT THE BUDGETED NUMBER ON THE DOT. WE ENDED AT $24.6 MILLION, 24.6 MILLION, WHICH IS SLIGHTLY OVER BUDGET BUT JUST JUST SLIGHTLY. 
          AND THEN YOU CAN SEE WE ALSO HAD THE BOND ISSUANCES THAT I MENTIONED, TOTALING 90, 90.1 
          [00:40:01]
MILLION FOR FISCAL YEAR 25 REVENUES. AS WE GO DOWN TO EXPENDITURES, WE HAD 4 MILLION IN OPERATIONAL EXPENSES, 78 MILLION, AND PROJECT EXPENSES. THE MAJORITY OF THAT WAS FOR THE AIRPORT. AND THEN WE ALSO HAD 7 MILLION IN NON-DEPARTMENTAL EXPENSES. THE MAJORITY OF THAT IS YOUR INS DEBT SERVICE PAYMENTS, WHICH WILL BE INCREASING THIS NEXT YEAR. SO THAT'S THE VERY BOTTOM WILL BE THE FIRST TIME THAT I'M KIND OF SHOWING YOU YOUR ENDING FUND BALANCE. YOU CAN SEE WE STARTED THE YEAR AT 38.5 MILLION. WE GAINED A LITTLE BIT. 
          WE'RE ENDING AT $40.4 MILLION. BUT ALL IN ALL, THAT'S PRETTY CLOSE TO BREAKING EVEN FOR A YEAR TO YEAR BASIS. SO BEFORE I MOVE ON TO FISCAL YEAR 26, IS THERE ANY QUESTIONS ON FISCAL YEAR 25? NO. OKAY. YOU WANT TO PULL UP NOVEMBER. LET'S START WITH NOVEMBER. PERFECT. ALL 
          [Consider/Discuss/Act on the November 2025 Financials]
RIGHT. INCOME STATEMENT. WE COLLECTED A LITTLE OVER $2 MILLION FOR THE MONTH OF NOVEMBER. THE MAJORITY OF THAT WAS SALES TAX REVENUES. IN REGARDS TO EXPENDITURES, WE HAD 331,000 IN OPERATIONAL EXPENSES, A LITTLE OVER 700,000 PROJECT EXPENSES. THE NON-DEPARTMENTAL WAS SLIGHTLY OVER 500,000, TOTALING $1.6 MILLION IN EXPENDITURES FOR NOVEMBER. THE SALES TAX COMPARISON. YOU CAN SEE THAT WE HAD A 4.8% INCREASE OVER LAST YEAR. ALLEN HAD A 10.7%, FRISCO HAD A SLIGHT DECREASE IN, PLANO HAD A 2.8% INCREASE. AND IF WE'RE LOOKING AT YEAR TO DATE, WE'RE AT 4%. THIS IS ONLY TWO MONTHS. LIKE I SAID, THIS COULD VARY WITH ONE BAD MONTH, JUST, YOU KNOW, YEAR TO DATE VARIANCES. BUT LOOKING AT OUR SALES TAX BY INDUSTRY, YOU CAN SEE RETAIL TRADE IS STAYING STRONG AT 4%. WE HAD A LOT OF THE OTHER INDUSTRIES START TO LEVEL OUT LAST MONTH. IT WAS OUR FIRST MONTH. AND SO YOU'LL SEE THAT JUST EVERY MONTH YOU'RE GOING TO HAVE A LITTLE, YOU KNOW, VARIANCES. BUT THEY'RE STARTING TO AT LEAST EVEN OUT EVEN IN MONTH TWO. THE ONLY DECREASE WE HAVE IS THE 3% OF MANUFACTURING. BUT LET'S GIVE IT A COUPLE MONTHS. AND THAT SHOULD START TO PICK UP AS WELL. AND LET'S MOVE ON 
          [Consider/Discuss/Act on the December 2025 Financials]
TO DECEMBER. LAST ONE. THANK YOU. OKAY. FOR THE MONTH OF DECEMBER WE HAD A LITTLE BIT MORE ACTIVITY. WE COLLECTED $10.8 MILLION. THE MAJORITY OF THAT COMES FROM THE SALE OF LAND THAT WE DID IN DECEMBER. WE ALSO COLLECTED A LITTLE OVER $2 MILLION IN SALES TAX AND EXPENDITURES. WE HAD CLOSE TO 400,000 IN OPERATIONAL EXPENSES, 7.7 MILLION IN PROJECT EXPENSES, AND THEN NON-DEPARTMENTAL WAS SLIGHTLY OVER 500,000, TOTALING 8.6 MILLION IN EXPENDITURES FOR DECEMBER. AS WE LOOK AT TAX. OOPS. OKAY, THERE WE GO. SO THE MONTH OF DECEMBER ACTUALLY APPLIES TO OCTOBER SALES. AND WE HAD A 5.5% INCREASE. ALLEN HAD A 24.6% INCREASE, FRISCO HAD THAT SLIGHT DECREASE AND THEN PLANO HAD A 26% INCREASE. I'LL NOTE THAT PLANO HAD AUDIT COLLECTIONS. THAT'S NOT A TRUE INCREASE, BUT THEY HAD A CLOSE TO $2 MILLION COME IN. SO THEY STAYED MORE WITHIN THAT 1 TO 3% RANGE. ALLEN IS A 2% INCREASE. COSTCO HAS BEEN HELPING THEM TREMENDOUSLY. IS THE MAIN THING THAT I KNOW OF. THERE MIGHT BE OTHER THINGS I'VE HEARD OF, DATA CENTERS AND STUFF LIKE THAT, BUT I'M THE MAIN THING I KNOW OF IS COSTCO. BESIDES THAT, WE'RE AT 4.5% INCREASE ON THE YEAR. IF WE LOOK AT SALES TAX BY INDUSTRY, RETAIL TRADE ACTUALLY BUMPED UP TO 6% THIS MONTH. AND YOU CAN START TO SEE EVERYTHING REALLY STARTING TO FLATTEN OUT NOW. AND ACCOMMODATION, FOOD SERVICES 16% IS GOOD TO SEE. BUT RETAIL TRADE IS GOING TO DRIVE A LOT OF OUR NUMBERS. BESIDES THAT, I WILL BE HAPPY TO ANSWER ANY QUESTIONS. ANY QUESTIONS? ALL RIGHT. I AM GOING TO ENTERTAIN A MOTION ON I THINK I'M GOING TO GO AHEAD AND GROUP THEM. SO 26 0123 26 0122 26 004 SEVEN, SEPTEMBER 2025, NOVEMBER 2025 AND DECEMBER 2025. FINANCIALS ENTERTAIN A MOTION ON THOSE TO APPROVE. I'M SORRY. GO AHEAD. 
          YEAH. MOTION TO APPROVE. I'LL SECOND THAT SECOND BY JULIE. CAST YOUR VOTES. THAT MOTION PASSES. ALL RIGHT. ANY PUBLIC COMMENTS REGARDING MATTERS NOT ON THE AGENDA? ANY BOARD 
          [EXECUTIVE SESSION]
COMMENTS? OKAY. WE WILL GO INTO EXECUTIVE SESSION IN ACCORDANCE WITH SECTION 551071, SUBPARAGRAPH TWO, CONSULTATION WITH ATTORNEY ON ANY WORK SESSION. SPECIAL REGULAR SESSION. AGENDA ITEM REQUIRING CONFIDENTIAL ATTORNEY CLIENT ADVICE NECESSITATED BY THE DELIBERATION OR DISCUSSION OF SAID ITEMS, AND LEGAL CONSULTATION ON DELIBERATIONS 
          [00:45:03]
ABOUT REAL PROPERTY. 551072 SECTION 551087 ECONOMIC DEVELOPMENT MATTERS AS LISTED ON THE AGENDA. IT IS 8:45 A.M. WE WILL RECESS AND RETURN IN THE EVENT THAT WE HAVE ANY OTHER ACTION TO TAKE. WE'RE IN RECESS. ALL RIGHT? WE ARE OUT OF EXECUTIVE SESSION AT 9:19 
          [ACTION ON EXECUTIVE SESSION]
A.M. AND WE HAVE ONE MATTER. WE NEED TO VOTE ON ILLS GUMMIES. I ENTERTAIN A MOTION ON ILLS GUMMIES. MR. MAYOR. I'LL MAKE A MOTION THAT WE AMEND THE AGREEMENT WITH ILLS GUMMIES AS PER DISCUSSION IN EXECUTIVE SESSION. SECOND MOTION. SECOND BY MARK. YES. VOTES. MOTION PASSES. MOTION TO ADJOURN. ANYBODY? NEGATIVE, KURT. STAYING SO MOVED. SO MOVED. SIR. 
          SECOND. MOTION BY KURT. SECOND BY DIANE. WE ACTUALLY, I THINK I'LL ABSTAIN. DO WE HAVE TO VOTE ON THAT? WE GOT TO VOTE ON THAT. WE COULD BE HERE ALL DAY. IF
* This transcript was compiled from uncorrected Closed Captioning.