Feb 20, 2026 City Council Strategic Goals Work Session

[CALL TO ORDER]

[00:00:03]

PRECIOUS. ARE YOU READY? YES. GOOD MORNING. GOOD MORNING. IT'S 830. WELCOME TO THE CITY OF MCKINNEY'S COUNCIL RETREAT. IT'S 830. FEBRUARY 20TH, 2026. WE ARE HERE CALLING THE RETREAT TO ORDER. AND OUR FIRST ORDER OF BUSINESS IS AN INVOCATION. PASTOR ANDY DUKE WILL GIVE OUR INVOCATION. I'VE NEVER BEEN CALLED THAT IN THIS CONTEXT BEFORE. LET'S. LET'S PRAY.

FATHER, WE DO THANK YOU FOR ALL THE BLESSINGS THAT BRING US TO THIS MOMENT. FOR THIS FACILITY, FOR THIS CITY, AND FOR THESE LEADERS THAT YOU HAVE APPOINTED JUST FOR THIS TIME. WE DO PRAY THAT YOU'D GIVE US WISDOM AS WE TRY TO MAKE DECISIONS FOR THE GOOD OF THE PEOPLE HERE IN MCKINNEY, AND WE PRAY THESE THINGS IN JESUS NAME. AMEN. NOW WE'LL HAVE OUR PLEDGE OF ALLEGIANCE. I FACE THE FLAG. I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS. ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. THANK YOU. NEXT REPORT, CITY MANAGER. CITY MANAGER. GRIMES, YOU HAVE THE

[Update on City Council Strategic Goals]

[00:05:04]

STANCE, SHIFTING FROM PASSIVE FEEDBACK TO STRUCTURED, ACTIONABLE DATA TO BETTER MEASURE RESIDENT ENGAGEMENT ACROSS INITIATIVES. AND THEN THAT PLATFORM IS GOING TO DEBUT WITH A FOCUS ON THE RECYCLING PROGRAM. SO LOOK FORWARD TO THAT IN THE COMING MONTHS. AND THEN FOLLOWED BY OUR ANNUAL BUDGET SURVEY. RISK MANAGEMENT, SUSTAINABILITY. WE HAVE OUR ORIGAMI RISK PROGRAM. WE'VE SUCCESSFULLY LAUNCHED A CITYWIDE INSURANCE MANAGEMENT SYSTEM TO STREAMLINE LIABILITY AND WORKERS COMPENSATION DATA. WE HAVE A SUSTAINABILITY ROADMAP. YOU SAW THAT JUST RECENTLY COUNCIL HAS ADOPTED. WE'RE NOW OPERATIONALIZING THE GOALS FOR WATER CONSERVATION, AIR QUALITY, MATERIALS MANAGEMENT. UNDER OUR LIBRARY, WE HAVE OUR STORYLAND SUCCESS. THE FIRST TRAVELING EXHIBIT DREW OVER 34,000 VISITORS TO THE JOHN AND JUDY GAY LIBRARY, EXCEEDING ALL ATTENDANCE EXPECTATIONS. WE'VE ALSO THAT SORT OF REACHES A NATIONAL STANDARD. WE PROVED THE LIBRARY'S CAPACITY TO HOST HIGH PROFILE INTERACTIVE EXHIBITS FROM INSTITUTIONS LIKE THE MINNESOTA CHILDREN'S MUSEUM.

AND OF COURSE, THIS. WE EXPECT GREAT THINGS OF THE LIBRARY AS OUR DOWNTOWN LIBRARY OPENS UP LATER THIS YEAR. I THINK WE'RE GOING TO HAVE OUR PLANETARIUM AND SORT OF A WHOLE NEW USE CASE FOR FOLKS TO COME DOWNTOWN, SPEND TIME DOWNTOWN NOT JUST GETTING BOOKS, BUT ALSO HAVING EDUTAINMENT TYPES OF OPTIONS FOR DOWNTOWN AT THE HALL LIBRARY UNDER THE DATA ANALYTICS. YOU GOT A TASTE OF THIS? WE ARE INVENTORYING OUR DATA CITYWIDE ACROSS ALL OF OUR DIFFERENT PLATFORMS SOFTWARE PLATFORMS. WE HAVE STOOD UP OUR SNOWFLAKE DATA SOLUTION, AND THAT THAT'S GOING TO GIVE US THE ABILITY TO HAVE OR ENDEAVOR UPON MORE ADVANCED PROCESSING AND ANALYSIS OF OUR DATA. WE'VE GOT SPECIALIZED TALENT. WE SUCCESSFULLY HIRED A DATA ARCHITECT AND ENGINEER TO LEAD OUR TECHNICAL DEVELOPMENT AND PROOF OF CONCEPT PROJECTS THROUGH 2026. AND THEN, YOU KNOW, WE JUST KNOW THAT ONE OF THE CHALLENGES WE FACE IN DATA AND ANALYTICS IS THE ONGOING CHALLENGE OF BALANCING SPEED OF DELIVERY WITH THE HIGH MARKET COST OF SPECIALIZED TECH TALENT. SO WE WANT TO GET WE WANT TO BE ABLE TO DELIVER THE GOODS TO THE COMMUNITY, BUT FINDING THE TALENT AT THE PRICE POINT IS A DIFFICULT THING FOR LOCAL GOVERNMENT. AND SO WE HAVE TO FIND THE RIGHT PERSON. IT JUST TAKES MORE TIME TO FIND THOSE FOLKS WHO ARE WILLING TO WORK IN A MUNICIPAL ENVIRONMENT AT A MUNICIPAL PAY, WHICH GREAT BENEFITS AND ALL THE THINGS WE OFFER IN TERMS OF A BENEFIT STANDPOINT. BUT IN THE PRIVATE SECTOR, THEY CAN PAY MORE. AND SO WE HAVE TO FIND THOSE THAT ARE REALLY MOTIVATED BY PUBLIC SERVICE, AND IT'S JUST HAVING TO SEARCH LONGER TO FIND THOSE FOLKS. AND SO WE FOUND SOME AND WE'RE WE'RE EXCITED ABOUT IT. BUT JUST KNOW THAT THAT'S PART OF THAT TENSION WE HAVE TO DEAL WITH IN INFORMATION TECHNOLOGY. WE ARE PROGRESSING ON OUR ERP FINANCIAL SYSTEM, UPDATE THE IMPLEMENTATION OF OUR AI AND DATA STRATEGIC ROADMAP. WE'VE EXECUTED THE TECH ON PHASE FOR MUNICIPAL FOR MAJOR NEW FACILITIES, INCLUDING OUR FIRE ADMINISTRATION, AIRPORT AND SUBSTATION, AND THEN AND OUR CYBERSECURITY AND SCOPE. BY THE WAY, I HAD A MEETING THIS MORNING AND COUNCILMAN LYNCH HAD MENTIONED TALKED A LITTLE BIT ABOUT CYBERSECURITY AND OUR IT SECURITY, WHICH I THINK WAS A GREAT SUGGESTION, IS ONE OF THE THINGS THAT WE WILL TAKE AWAY FROM US TODAY IS TO FACTOR IN AT LEAST AN ANNUAL UPDATE ON OUR IT AND CYBERSECURITY FOR THE COUNCIL. THAT'S A SECURE THAT'S AN EXECUTIVE SESSION DISCUSSION BECAUSE OF THE SECURITY CONCERNS. BUT I DO THINK THAT THAT'S GERMANE AND RELEVANT AND GOOD SUGGESTION.

SO WE WILL MOVE FORWARD WITH THAT. AND MUNICIPAL COURT WE HAVE 109% CLEARANCE RATE. SO WE'RE ACTUALLY CATCHING UP ON SOME OF THE OLDER CASES BY INCREASING OUR THROUGHPUT IN CLEARING CASES WITH MUNICIPAL COURT. WE ARE ALSO IN THE PROCESS OF FINDING, YOU KNOW,

[00:10:07]

WE'VE GOT 20 UNITS. THAT'S THE FIRST COMMUNITY LAND TRUST PROJECT THAT WE HAVE. THAT'S WE WANT TO GET THAT EXECUTED AND UNDERWAY. WE DO HAVE FUNDING GAPS. WE HAVE RISING LAND COSTS.

AND THEN THE EVENTUAL DEPLETION OF CARES FUNDING THREATENS OUR LONG TERM SUSTAINABILITY OF OUR PUBLIC TRANSIT AND HOUSING PROGRAMS. SO WE HAVE TO FIND WAYS TO MAKE SURE WE CAN SECURE LONG TERM FUNDING AND A STEADY BASIS FOR HOUSING, AS WELL AS OUR TRANSIT PROGRAM AND THE POLICE DEPARTMENT. WE HAVE SOME ENFORCEMENT GAINS. WE'VE APPREHENDED 90 WANTED FELONS AND DOUBLED OUR SEARCH ARREST WARRANTS FOR INTERNET CRIMES AGAINST CHILDREN VIA OUR NEW ICAC UNIT. WE'VE SUCCESSFULLY HIRED 35 OFFICERS IN 2025. AND YOU KNOW, OUR RESPONSE TIMES ARE PRESSURED BECAUSE OF OUR RAPID CITY GROWTH. BUT KEEPING OUR POLICE DEPARTMENT A PIPELINE OF TALENT FOR OUR POLICE DEPARTMENT HAS BEEN A CHALLENGE. BUT WE'RE SUCCESSFULLY MANAGING IT. AND THEN EQUIPMENT LIFE CYCLES. WE FACE MULTI-MILLION DOLLAR COSTS TO REPLACE OUR END OF LIFE SYSTEMS, SPECIFICALLY OUR 200 PLUS UNIT PORTABLE RADIO FLEET FOR THIS NEXT YEAR. FIRE DEPARTMENT, OBVIOUSLY OUR CARDIAC SURVIVAL. YOU'VE SEEN THAT THIS IS A REAL ADVANTAGE OF US. AS YOU KNOW, WE'RE WORKING TOWARD BEING A FOUR

[00:15:06]

PRIOR TO HER DEPARTURE, HALEY ANGEL PUT TOGETHER SOME POPULATION PROJECTIONS AS PART OF THE IMPACT FEE UPDATE THAT WE'RE WORKING ON. WE HAVE TO COME UP WITH LAND USE

[00:20:04]

AND SO WE'RE LOOKING AT, AGAIN, A REDUCED WATER SERVICE AREA THAT WOULD ALIGN WITH THE CURRENT APPLICATION WE HAVE FOR REDUCING OUR CCN. AND SO WE'LL HAVE POPULATIONS FOR BOTH BECAUSE THAT GROWTH IS GOING TO CONTINUE TO HAPPEN, WHETHER IT'S IN THE CITY OR OUT YET TO BE DETERMINED. SO TO START, HERE'S THE OVERALL PROJECTIONS THAT WE'VE COME UP WITH. AND I WILL JUST GIVE SOME ADDITIONAL CONTEXT. ALL OF THESE PROJECTIONS ARE OF, AS OF JANUARY 1ST, 2024. SO WE'RE LOOKING AT PROJECTIONS THAT WERE MADE WITH DATA FROM TWO YEARS AGO. GIVEN CENSUS DATA, ALL THE INFORMATION THAT WE HAVE, A LOT OF THIS WORK WAS DONE LAST YEAR IN 25, AND THAT WAS THE DATE THAT WE KIND OF KICKED OFF OUR IMPACT FEE UPDATE PROCESS. OBVIOUSLY, THAT HAS SLOWED DOWN STATE LAW CHANGES, ETC. ARE MANY OF THE REASONS THAT THAT IMPACT FEE UPDATE HAS KIND OF SLOWED DOWN, BUT WE'RE RAMPING THAT BACK UP AGAIN. JUST WANT TO GIVE THE CONTEXT THAT THIS IS AS OF JANUARY 1ST, 2024, THE POPULATION OF MCKINNEY AND THE ETJ SERVED POPULATION WAS 237,000. TO GIVE IT A LITTLE BIT OF CONTEXT, THE JANUARY 1ST, 2026 PROJECTION HAD JUST THE CITY LIMITS AT 237,000. AND SO OBVIOUSLY WE'VE CONTINUED TO GROW. AT THAT TIME, WE EXPECTED THAT THE TEN YEAR GROWTH WOULD BE AN ADDITIONAL 79,108 INDIVIDUALS COMING UP TO THAT 2034 ESTIMATE OF 316,000, AGAIN, FOR CITY LIMITS AND ETJ SERVE POPULATION. THE EXPECTATION FOR BUILD OUT OF THAT FULL PLANNING AREA WAS 485,000. WAS THE PREDICTION IN 2020. AS OF JANUARY 1ST 24, WITH THE REDUCED WATER SERVICE AREA, THAT'S WHAT WE CAN MORE ACCURATELY PREDICT AND EXPECT TO COME. THE AREAS OUTSIDE OF THAT WILL SEE WHO DECIDES TO WORK WITH US AND COME INTO THE CITY OF MCKINNEY. BUT THE POPULATION WAS 231, WITH THE TEN YEAR GROWTH EXPECTED POPULATION INCREASE OF 74,000 COMING TO THAT 307 NUMBER IN 2034, AND A BUILD OUT NUMBER OF 367. SO THAT'S A MORE ACCURATE POPULATION AS TO WHAT WE EXPECT TO COME FORWARD. SO WE'LL TOUCH ON THAT AGAIN AT THE END. TALKING ABOUT HOW WE GOT THERE. WE USE THE GOMPERTZ MODEL. I WILL NOT GO INTO ALL THE TECHNOLOGICAL OR RATIONALE FOR THE SPECIFIC MODEL WE USE, BUT I WANT TO POINT OUT THE TWO CHARTS HERE. WE HAVE. THE CITY OF MCKINNEY HAS HAD AN INCREDIBLE CARRYING CAPACITY FOR POPULATION GROWTH. THAT CHART ON THE LEFT IS SHOWING THE TEN YEAR ROLLING AVERAGE OF POPULATION INCREASE. AND SO EACH YEAR IT SAYS, HOW MUCH DID WE GROW BY PERSONS IN THAT YEAR. AND THAT'S PRODUCED A TEN YEAR ROLLING AVERAGE OF 7410 PEOPLE.

SO YOU CAN SEE SOME HIGH SPOTS 2007 2008. THERE'S A COUPLE YEARS THAT WE DIPPED BELOW 6000, BUT OUR ANNUAL AVERAGE OVER A TEN YEAR ROLLING PERIOD IS OVER 7000 PEOPLE A YEAR. LAST YEAR, WE ESTIMATE THAT WE ACTUALLY ADDED 11,000. BUT LOOKING INTO THE MODEL THAT WE'RE USING, THAT BLUE LINE IS THE POPULATION PROJECTION. USING THAT MODEL THROUGH 2068, THE PINK DOTS ARE ACTUAL POPULATION. SO YOU CAN SEE THAT OUR ACTUAL POPULATION ESTIMATES ARE

[00:25:03]

JUST TO GIVE A LITTLE MORE CONTEXT, THE RED NUMBERS ARE COMPLETED. WE HAVE THAT 21,000 PERSONS. THE 1270 IS TRINITY FALLS. THE BLUE ARE PROJECTS THAT ARE IN DEVELOPMENT. SO THEY'VE ALREADY BROKEN GROUND. WE KNOW THOSE ARE GOING TO COME FORWARD, BARRING ANY MAJOR COMPLICATIONS. AND THEN WE HAVE ANOTHER 3691 THAT ARE COMING FROM THE MULTI-FAMILY PROJECTS THAT WE HAVE IN REVIEW. SO AGAIN, LIKELY TO COME FORWARD BUT HAVEN'T BROKEN GROUND YET.

I THINK IT'S IMPORTANT TO NOTE THAT AGAIN, WE EXPECTED TO ADD 80,000 OVER THE LIFE OF A TEN YEAR PERIOD, BUT TWO YEARS IN, WE'VE ALREADY ADDED 36,000 WITH PROJECTS THAT ARE UNDERWAY.

JUST TO GIVE SOME COMPARISON, THE BUILD OUT NUMBER OF 480,000 SOUNDS QUITE HIGH. IT'S GREATER THAN OUR 2018 COMPREHENSIVE PLAN ANTICIPATED. BUT WE WANT TO TALK ABOUT, WELL, WHAT WOULD THAT LOOK LIKE HERE. WHAT'S THE POPULATION DENSITY UNDER THAT POTENTIAL SCENARIO. AND SO THE EXISTING CITY LIMITS, OUR POPULATION DENSITY IS 3214 PERSONS PER SQUARE MILE. THE FULL PLANNING AREA, OBVIOUSLY A LOT OF AGRICULTURAL LAND REDUCES THAT DOWN TO 2110 PER SQUARE MILE. OUR PROJECTION WOULD PUT US AT 4258 PEOPLE PER SQUARE MILE, WHICH IS NOT FAR OFF FROM SOME OF OUR SISTER CITIES. PLANO OUT IN GARLAND, ALL OVER THAT 4000 PERSONS PER SQUARE MILE POPULATION DENSITY. KEEP IN MIND, WE'VE GOT SOME OF OUR BIGGEST, MOST DENSE PROJECTS COMING HONEY CREEK, BILLINGSLEY. AND SO THOSE ARE GOING TO REALLY INCREASE OUR POPULATION DENSITY. THE LAND USE ANALYSIS COMPARISON AGAIN, THIS IS WHAT DROVE THIS STUDY WAS THE 2019 IMPACT FEE UPDATE. NOW LOOKING AT THE 2024 2026 IMPACT FEE UPDATE IN 2019, WE PROJECTED THE BUILD OUT POPULATION TO BE 433,000. THAT IS INCREASED BY 51,000 WHEN WE RAN THOSE SAME NUMBERS FIVE YEARS LATER, DEVELOPMENT EFFICIENCY COEFFICIENTS HAD SLIGHT CHANGES. AGAIN, A LOT OF THE DETAILS AND TECHNICAL ASPECTS, BUT THERE'S BEEN A BIGGER INCREASE IN RESIDENTIAL DENSITY AS WELL. SMALLER SINGLE FAMILY LOTS, MORE MULTI-FAMILY UNITS. SOME OF THE REASONS FOR THAT DIFFERENCE. AGAIN, THE COMPARISON HERE, THE PROJECTED 2029 POPULATION FROM THE 2019 IMPACT FEE STUDY SAID THAT IN 2029, THREE YEARS FROM NOW, WE'D BE AT 262,000. WE ANTICIPATE THAT WE'RE ALREADY ABOVE THAT NUMBER TODAY WITH THE ANTICIPATED OR EXCUSE ME, WITH THE PROJECTS THAT ARE UNDERWAY NOW. SO WE'VE SURPASSED THAT. WE'LL SEE THAT NUMBER END UP BEING HIGHER IN 2029 THAN WE ANTICIPATED IN 2019. SO CAN WE PREDICT WHEN WE'RE GOING TO REACH BUILD OUT? NO, BUT WE CAN FIND SOME INSIGHTS. THE LONG TERM VIEW, OUR CURRENT ESTIMATE. AS I SAID, WE EXPECT TO BE AROUND 307,000 IN 2034. SO LOOKING OUT EIGHT YEARS FROM NOW, WELL, WHAT'S LEFT AFTER THAT? TO REACH OUR FULL BUILD OUT OF THE REDUCED SERVICE AREA, THERE'S ONLY 59,000 LEFT. AND SO LOOKING AT THAT CONFERENCE MODEL, WHAT DOES THAT SHOW OVER TIME? HERE'S A LONG TERM VIEW. ALL OF OUR POPULATIONS FOR SISTER CITIES THEY KIND OF FOLLOW THAT CONFERENCE MODEL. YOU START SLOW, YOU SPEED UP AND THEN YOU SLOW DOWN AGAIN. WHEN YOU START RUNNING OUT OF BUILDABLE AREA.

MCKINNEY IS STILL IN THAT UPWARD CLIMB. WE'RE GROWING. WE'RE STILL ADDING OVER 7000 PERSONS EVERY YEAR. BUT WHEN DO WE THINK THAT THAT'S GOING TO SHIFT AND CHANGE? SO WHAT WE KIND OF TARGETED IS WHEN THE CITY OF MCKINNEY ADDS LESS THAN 5000 PEOPLE IN A SINGLE YEAR, WE THINK THAT'S WHEN WE'RE GOING TO START SLOWING DOWN. WE'RE GOING TO SEE THAT CURVE START TO TAPER OFF. SO FOR THE FULL PLANNING AREA, THAT DATE MIGHT BE AROUND 2044. BUT FOR THE REDUCED SERVICE AREA, THAT'S WHAT WE'RE LOOKING AT MORE CLOSELY. THAT DATE COULD COME AS SOON AS 2032. SO WE COULD BE LOOKING AT SIX, EIGHT YEARS FROM NOW THAT WE SEE OUR POPULATION PROJECTIONS START TO TAPER OFF AS WE REACH BUILD OUT AGAIN, LOOKING AT OUR OVERALL

[00:30:05]

WHAT ARE YOU GOING TO CONTRIBUTE? HOW ARE YOU GOING TO BUILD FOR YOURSELF? BECAUSE THE CARRYING COSTS OF MAINTAINING THE INFRASTRUCTURE, WE DON'T HAVE THE SAME MATH THAT WE DID BEFORE WHERE OKAY, WELL, WE'LL BUILD THIS WATER LINE FOR YOU BECAUSE WE KNOW EVERYTHING AROUND YOU. WE'RE GOING TO DEVELOP THAT. WE CAN'T GUARANTEE THAT ANYMORE OR RELY ON THAT. AND SO WE HAVE TO TO LOOK MUCH HARDER WHEN SOMEBODY, EVEN IF SOMEBODY WANTS TO COME IN AND VOLUNTARILY ANNEX, WE HAVE TO LOOK MUCH HARDER AT WHAT'S THE RETURN THERE AND WHAT WHAT'S WORTH THE INVESTMENT OR NOT. HOW MUCH ARE THEY WILLING TO INVEST TO TO GET THOSE SERVICES? IT'S A LOT MORE DIFFICULT NOW WITH THE SWISS CHEESE ETJ. EXACTLY.

THANK YOU. LUCAS. ABSOLUTELY. OKAY, MR. MAYOR, NEXT ON HERE, I THINK, ON OUR AGENDA IS WE'RE GOING TO BRING IN MR. ANDY DUKE. MR. DUKE IS NEW. HE'S OUR NEWER FACILITATOR THIS YEAR. HE IS.

BUT THE THE FIRM THAT HE IS REPRESENTING IS NOT NEW TO US. STRATEGIC GOVERNMENT RESOURCES HAS BEEN A LONG STANDING PARTNER OF OURS. THEY ARE A NATIONAL LEADER IN LOCAL GOVERNMENT MANAGEMENT FUNCTIONS. THEY DO EXECUTIVE SEARCH BUT THEY DO CONSULTING AND OTHER THINGS. MR. DUKE IS PART OF THE SGR TEAM AND HE IS GOING TO BE LEADING US TODAY IN OUR

[00:35:07]

NEXT WE CREATE SYSTEMS. WE HAVE SYSTEMS LEADERSHIP. THAT'S THE THIRD DIMENSION OF LEADERSHIP OKAY. AND SO IN SYSTEMS LEADERSHIP, WE'RE TRYING TO FIGURE OUT THE BEST WAY TO DO SOMETHING, THE BEST WAY TO ACCOMPLISH THE TASKS. AND THEN IF YOU WOULD. SO IF YOU IF YOU DREW A LINE AT THE BOTTOM OF THE GREEN AND AT THE TOP OF THE BLUE, I WOULD ARGUE AN SDR, WE WOULD ARGUE THAT THAT IS STAFF RESPONSIBILITY. THEIR THEIR ROLE IS TO TO CREATE THE TASK LIST, TO CREATE THE SPECIFIC GOALS AND TO CREATE THE SYSTEMS TO BEST ACCOMPLISH THOSE GOALS.

AND THEN ABOVE THE BLUE LINE, THE STRATEGIC AREA. THAT'S YOUR ROLE ON THIS SIDE OF THE ROOM.

SO WE GOT BLUE AND GREEN OVER HERE. WE'RE ALL IN THE ORANGE OR YELLOW OKAY. WE'RE ALL DOING THAT. THE BLUE AND THE GREEN ARE GENERALLY OVER HERE. AND THEN THE RED IS YOU GUYS. AND YOUR ROLE IS TO YOUR ROLE IS TO THINK WITH THE FUTURE IN MIND, TO THINK WITH THE BIG GAME IN MIND. THIS IS HOW I DEFINE STRATEGY. PROBABLY YOU ALL HAVE A DEFINITION THAT'S BETTER THAN MINE, BUT I'M JUST GOING TO GIVE YOU MY I'M A PRETTY SIMPLE GUY. SOME PRETTY, PRETTY BOOTS

[00:40:05]

I PLAY IT EVERY SINGLE DAY ONLINE, WITH FRIENDS AND WITH PEOPLE FROM ALL OVER THE WORLD.

I ENJOY IT, AND THE PURPOSE OF THE DIFFERENCE BETWEEN, YOU KNOW, RON WOULD SAY THE DIFFERENCE BETWEEN PLAYING CHECKERS AND CHESS AND CHECKERS. YOU'RE ONLY THINKING A MOVE OR TWO AHEAD OF TIME. GENERALLY IN CHESS, IF YOU'RE REALLY GOOD AT IT. I'M NOT. BUT IF YOU'RE REALLY GOOD AT IT, YOU'RE THINKING SOMETIMES 3040 MOVES AHEAD. THAT STRATEGY. STRATEGY IS LOOKING AT THE REAL PROBLEMS AND THE REAL OPPORTUNITIES THAT ARE IN FRONT OF YOU AS A CITY.

NOW, THERE'S THERE'S MILLIONS OF THEM. THERE'S AT LEAST HUNDREDS OF THEM THAT YOUR MIND YOU CAN WRAP YOUR MIND AROUND. BUT BUT CHOOSING TO FOCUS YOUR ATTENTION ON WITH INTENTIONALITY, HOW CAN WE MAKE THE NEXT TEN MOVES IN A PARTICULAR AREA? OKAY, SO THAT'S WHAT THAT'S THE ROLE OF THIS SIDE OF THE ROOM FOR THOSE, AGAIN, WHO ARE NEW TO COUNCIL, MAYBE THIS ISN'T A NEW IDEA TO YOU, BUT THIS IS JUST A REMINDER THAT THIS IS YOUR ROLE.

AND THEN AS YOU DECIDE AS A COUNCIL, WHAT ARE THE SPECIFIC BIG IDEAS STRATEGIES THEY'RE GOING TO THAT ARE GOING TO, YOU KNOW, KIND OF POINT US IN THE RIGHT DIRECTION? THEY'RE THIS SIDE OF THE ROOM IS HEARING FROM YOU. THESE ARE THE MOVES WE WANT TO MAKE. AND THEN THEY'RE GOING TO MAKE THE SPECIFIC PLANS FOR HOW TO MAKE THOSE MOVES. OKAY. NOW VERY QUICKLY. SECOND, SECONDLY HERE LET'S SEE HOW THIS WORKS PRACTICALLY AS WE GO THROUGH THE STRATEGIC VISIONING PROCESS I'M GOING TO STOP START AT THE TOP THERE JUST A LITTLE BIT TO THE RIGHT. TODAY WE ARE HERE FOR YOU GUYS TO TO TO SHARE VISION. YOU ARE ENVISIONING TODAY WHAT YOU'RE GOING TO DO THEN. AND YOU GUYS KNOW THIS. MR. GRIMES HAS ALREADY MENTIONED THIS. AFTER WE FINISH TODAY, HE'S GOING TO TAKE WHAT YOU GUYS CAME UP WITH AND THE STAFF IS GOING TO GO AND THEY'RE GOING TO MAKE A PLAN. AND THEN BY MIDDLE OF MAY OR SO, THEY'RE GOING TO HAVE ANOTHER LARGE DOCUMENT WITH THE SPECIFIC GOALS IN LINE. AND THEN HE'S GOING TO ASK YOU GUYS TO AFFIRM THAT LIKE YES, THIS IS WHAT WE WANT TO DO. YES, YOU GOT IT RIGHT. YOU HEARD US CORRECTLY TODAY ON FEBRUARY THE 20TH. AND YOU HAVE A SPECIFIC PLAN THAT YOU THAT AND YOU AGREE WITH THE SPECIFIC PLAN THAT WE'VE LAID OUT. NOW, AFTER THAT HAPPENS, WHEN THEY AFFIRM THAT IN MAY YOU'RE GOING TO GO AND YOU'RE THEY'RE GOING TO GO AND THEY'RE GOING TO EXECUTE. ALL RIGHT. NOW THAT DOESN'T END THERE. AND MAYBE THIS MAYBE THIS WILL BE A NEW IDEA. I'M NOT SURE. BUT IT'S BUT IT'S NOT ONLY THE COUNCIL'S ROLE TODAY TO ESTABLISH THE STRATEGIC PRIORITIES. AND THEN IN MAY TO SAY, YEP, THOSE ARE THE GOALS WE WANT YOU TO TO MEET. IN ADDITION TO THAT, IT'S IT'S THE COUNCIL'S. AND MR. GRIMES MENTIONED THIS IN LATER IN HIS REPORT. IT'S THE COUNCIL'S ROLE TO EVALUATE AS YOU'RE AS THEY'RE WALKING THROUGH THE IMPLEMENTATION OF THESE GOALS TO SAY, YEP, THAT'S STILL IN LINE WITH OUR STRATEGY. AND IF IT'S NOT, YOU HAVE TO MAKE A DECISION WHICH MR. GRIMES MENTIONED. YOU GOT TO DECIDE, DO WE NOT WANT TO DO THAT GOAL NOW BECAUSE IT'S NOT IN LINE WITH OUR VISION? OR DO WE WANT TO CHANGE OUR VISION JUST SLIGHTLY? DO WE WANT TO ADJUST IT? IT IS GOING TO BE FLUID TO SOME DEGREE OR ANOTHER. NOW, IF YOU DECIDE YOU WANT TO MAKE AN ADJUSTMENT, THE STAFF IS GOING TO ADJUST TO THAT. OF COURSE, IN ALL OF THIS, WE WANT TO BE GETTING CITIZEN AND STAFF INPUT AS WELL. WE WANT TO BE LISTENING WELL, HOW DO WE GAIN TRUST? NUMBER ONE WAY TO GAIN TRUST IS LISTEN, RIGHT. WE JUST LISTEN TO PEOPLE. WE WANT TO MAKE SURE THAT IN GENUINELY LISTEN TO PEOPLE, IN GENUINELY LISTEN TO PEOPLE AS WE GIVE THEM THE WAYS TO SAY THE RIGHT THINGS TO US, TO COMMUNICATE WHAT WE NEED TO HEAR FROM THEM, WHETHER WE LIKE WHAT WE WANT TO NEED TO HEAR OR NOT. AND THEN WHAT WE'RE GOING TO DO IS WE'RE GOING TO RESPOND AND WE'RE GOING TO EITHER RESPOND WITH, HEY, WE CAN'T DO WHAT YOU'RE ASKING. WE HAVE TO DO THAT EVERY DAY IN LOCAL GOVERNMENT, WE HAVE TO SAY, YOU KNOW WHAT? I KNOW WHAT YOU'RE ASKING. THAT'S NOT POSSIBLE RIGHT NOW. FOR WHATEVER REASON, BUDGETARY REASONS, LEGAL REASONS, WHATEVER IT IS. BUT THE THINGS THAT WE CAN ADJUST ON, WHETHER IT'S THE STAFF COMMUNICATING TO US, WHICH WE'RE GOING TO DO IN JUST A SECOND, LIKE RIGHT HERE IN JUST A SECOND, OR IT'S THE CITIZENS COMMUNICATING TO US, WE'RE GOING TO RESPOND AND THAT'S GOING TO BUILD CONTINUED TRUST, RIGHT? THAT THAT BOTTOM OF THE OF THE PYRAMID THAT WE TALKED ABOUT JUST A FEW MINUTES AGO. ANY QUESTIONS ABOUT THIS? JUST WANTED TO LAY OUT VERY QUICKLY, ESPECIALLY BECAUSE WE HAVE NEW COUNCIL MEMBERS HERE VERY QUICKLY. THE DIFFERENT ROLES THAT EACH SIDE OF THIS ROOM IS PLAYING TODAY AS WE'RE SPENDING OUR TIME TOGETHER. ANY QUESTIONS ABOUT THAT? ANYTHING YOU WANT TO ADD? SOME OF YOU GUYS ARE BEEN IN ORGANIZATIONAL LEADERSHIP LONGER THAN I'VE BEEN ALIVE, AND I'D LOVE TO. I'D LOVE TO HEAR IF YOU HAVE ANYTHING YOU WANT TO ADD TO THAT THAT WOULD BE HELPFUL. YOU KNOW, ONE, EVERYTHING THAT WE DO IS DESIGNED FOR PEOPLE THAT DON'T LIVE HERE. YEAH. IN A FAST GROWTH COMMUNITY, MOST OF

[00:45:02]

SO IF WE CAN LET'S DO THIS RIGHT NOW. LET'S GO AHEAD AND STAND UP. AND HERE'S WHAT WE'RE GOING TO DO. I DON'T CARE HOW YOU PARTNER UP, I WANT YOU TO PARTNER UP TOGETHER. AND I JUST START WITH I JUST WANT YOU TO HAVE A CONVERSATION, ALL RIGHT? NOTHING. NO NOTES NEED TO BE MADE. NO DECISIONS NEED TO BE MADE. WE'RE JUST TRYING TO THINK WITH WITH AN OPEN MIND HERE. AND HERE'S HOW THIS IS GOING TO WORK. AGAIN. THE ALL THE COUNCIL MEMBERS IDEALLY NEED TO BE ABLE TO. YEAH, YOU NEED TO BE ABLE TO HEAR FROM STAFF BECAUSE THAT'S THE FIRST THING WE'RE DOING. COUNCIL. THE FIRST VERY FIRST THING WE'RE GOING TO HEAR FROM YOU GUYS 90% OF OUR TIME TODAY TOGETHER. THE VERY FIRST THING IS NOT YOU TALKING, IT'S YOU LISTENING.

WE'RE GOING TO GO TO THIS IDEA WHAT WE'RE TALKING ABOUT A MINUTE AGO ON OUR CIRCLE. WE'RE GOING TO LISTEN TO STAFF. AND HERE'S THE QUESTION WE'RE ANSWERING. WHAT ARE THE PRESSING NEEDS OF RESIDENTS THAT MAKE YOU WEEP OR POUND THE TABLE? OKAY. WHAT ARE THE PRESSING NEEDS OF RESIDENTS THAT MAKE YOU WEEP OR POUND THE TABLE? SO I'M PUTTING YOU ON THE ON THE SPOT HERE STAFF, AND I'M GOING TO BURN SOME TIME HERE AND AND TALK THIS OUT JUST A LITTLE BIT. AND I KNOW THAT'S, THAT'S LIKE AN EMOTIVE WAY OF SAYING IT. BUT YOU GET YOU GET THE POINT THAT I'M TRYING TO GET TO IS STAFF. WHAT WHAT ARE YOU HEARING. WHAT ARE YOU SEEING. WHAT IN YOUR DEPARTMENT, WHAT IN YOUR AREA CAUSES, YOU KNOW, CAUSES EMOTIONAL PAIN OR IT CAUSES YOU TO RISE UP? EXCITED? YEAH. OKAY. AND AGAIN THIS IS PRIORITIZATION. THERE ARE LOTS OF I UNDERSTAND YOU COULD SIT HERE. WE COULD SIT HERE THE REST OF OUR MORNING AND ANSWER THIS ONE QUESTION. SO TO THE TO THE TOP OF YOUR MIND ALLOW SOME THINGS TO RISE UP. GO AHEAD AND SPREAD OUT AROUND THE ROOM. YOU'RE WELCOME. ASK PERMISSION. YOU'RE WELCOME TO MOVE CHAIRS AROUND. I WOULD ENCOURAGE YOU GUYS TO SIT AND FACE ONE ANOTHER WHEREVER YOU WANT TO SIT. READY, SET, GO. JUST FIND SOMEBODY AND TEAM UP. DOESN'T MATTER WHO, DOESN'T MATTER WHO. MR. GRIMES IS LONELY OVER HERE, FOLKS. HE'S LONELY OVER HERE. FOLKS, WE NEED A COUNCIL MEMBER WITH MR. GRIMES. AND IF WE HAVE TO DO TWOS, IT'S FINE. IF WE HAVE TO DO TWOS, IT'S FINE. I'D LOVE TO SEE THREES. SO MULTIPLE COUNCIL MEMBERS CAN BE TOGETHER. BUT YOU GOT TO BE AT LEAST WITH ONE STAFF MEMBER. THAT'S MY POINT. YOU AT LEAST GOT TO BE WITH ONE STAFF MEMBER. YOU CAN HAVE MULTIPLE COUNCIL MEMBERS, BUT YOU GOT TO HAVE ONE STAFF MEMBER. LET'S DO. YEAH, YEAH. YOU GUYS COME OVER HERE. ALL RIGHT. TAKE A SEAT, FACE ONE ANOTHER AND ANSWER THIS QUESTION. I'LL GIVE YOU GUYS JUST A FEW MINUTES TO DO THIS.

[00:53:20]

OOPS. ALL RIGHT.

AND THEN. YOU GUYS, I'M GOING TO GIVE YOU ABOUT 3 OR 4 MORE MINUTES TO FINISH THIS CONVERSATION. COUNCIL MEMBERS, IF YOU HAVEN'T SPOKEN YET, FEEL FREE TO SPEAK

[00:55:04]

OR.

YOU.

HAVE ONE MINUTE. ONE MINUTE. ALL.

OKAY, FINISH YOUR SENTENCE. STAFF STAND UP. COUNCIL, REMAIN SEATED. STAFF STAND UP. COUNCIL.

REMAIN SEATED. STAFF STAND UP. COUNCIL. REMAIN SEATED. NOW. STAFF, I WANT YOU TO ROTATE COUNTERCLOCKWISE. UNLESS THERE'S MORE THAN ONE OF YOU. IF THERE'S MORE THAN ONE STAFF, I WANT YOU TO ONE OF YOU TO GO ONE DIRECTION AND ONE OF YOU TO GO THE OTHER COUNCIL PEOPLE SHOULD STAY WHERE THEY ARE. COUNCIL PEOPLE SHOULD STAY WHERE THEY ARE. STAFF SHOULD ROTATE COUNTERCLOCKWISE. UNLESS THERE'S MORE THAN ONE OF YOU SPLIT UP. IF THERE'S MORE THAN ONE OF YOU, FIND A NEW GROUP STAFF. FIND A NEW GROUP. NOW DO IT AGAIN. FIND A NEW GROUP AND DO IT AGAIN. FOREVER. I'M FOLLOWING DIRECTIONS, I SAID COUNTERCLOCKWISE.

I HAD A LOUD MOUTH.

[01:05:27]

[01:05:50]

ONE MINUTE. ONE MINUTE.

LEFT. AND. OKAY, STAFF, STAND UP. ROTATE ONE MORE TIME. STAFF, STAND UP. ROTATE ONE MORE TIME. WE'RE HAVING FUN YET? STILL THIS REMIND YOU GUYS? THAT YOU.

[01:10:08]

I. AND. AND AND.

AND. AND. AND. AND. AND. AND AND AND AND AND. AND AND AND AND. AND AND. AND AND AND.

AND. AND AND. AND. AND AND.

AND AND AND AND AND. AND. AND AND AND AND AND AND AND. AND. AND. AND.

AND. OKAY, THREE MINUTES, THREE MINUTES. THREE MINUTES.

[01:15:43]

AND. AND I THINK. THAT. AND AND. AND. AND. AND. ALL RIGHT. ONE MINUTE, ONE MINUTE.

ONE. ALL RIGHT. LET'S ALL RETURN TO OUR SEATS. LET'S ALL RETURN TO OUR SEATS NOW. I HOPE THAT GOT THE JUICES FLOWING. I HOPE THAT GOT THE IDEAS GOING.

AS YOU GUYS ARE GETTING SETTLED BACK IN, I WANT TO GIVE YOU A VISUAL REMINDER OF HOW THIS HOW THIS PROCESS WORKS. MR. LYNCH DOWN THERE HAS ALL THE IDEAS HERE THAT HE'D LIKE TO SEE ACCOMPLISHED FOR HIS CONSTITUENTS, FOR OR FOR THE CITY AS A WHOLE, FOR FISCAL YEAR 2027. AND MR. JONES HAS ALL THAT HE WOULD LIKE TO SEE ACCOMPLISHED AS WELL. I'M NOT AN ARTIST, BY THE WAY. I'M DOING MY BEST HERE. BUT MAYOR COX, HE'S GOT HIS IDEAS RIGHT.

DOCTOR FELTUS. MR. CLOUTIER. HE'S GOT LOTS OF IDEAS. MR. BELLAR. MR. BELLAR, HE'S GOT ALL OF HIS IDEAS. WHICH WHICH IDEAS ARE WE MOST LIKELY ACTUALLY GOING TO SEE TRACTION ON? THIS ONE DAY? MR. CLOUTIER SAYS RIGHT HERE. RIGHT. THIS IS WHERE WE'RE GOING TO MAKE

[01:20:03]

AND THAT'S WHAT YOU'RE SEEING. YOU'RE SEEING PATTERNS. YOU'RE BEGINNING TO SEE THINGS THAT OH YEAH WE ACTUALLY CAN WE ACTUALLY CAN DO SOMETHING HERE. BECAUSE NOT ONLY IS THE COUNCIL BEHIND THIS OR THE MAJORITY OF THE COUNCIL BEHIND THIS, BUT THE MAJORITY OF THE STAFF IS BEHIND THIS AS WELL. THOSE ARE THE THINGS YOU'RE GOING TO RUN FAST ON. OKAY. AND SO HERE'S WHAT WE'RE GOING TO DO A QUICK CHECK IN. JUST I'M GOING TO GIVE YOU GUYS TEN MINUTES TO THE TOP OF THE HOUR. AND THEN WE'RE GOING TO TAKE A BREAK I WANT YOU TO WRITE. YOU HAVE YOU GUYS HAVE COUNCIL MEMBERS. YOU HAVE THESE THIS IS ACTIVITIES FOR YOU GUYS. AND SO I WANT YOU TO WRITE OUT 3 OR 4 AREAS OF I'M GOING TO NEED TO MOVE THIS GUY FORWARD. THESE ARE THE THESE ARE THE TYPICAL AREAS OF STRATEGIC IMPORTANCE IN A IN A CITY. OKAY. NOW THERE MAY BE OTHERS. THAT'S WHY I PUT THAT ON THERE. BUT GENERALLY SPEAKING YOU'RE TALKING WE'RE TALKING ABOUT INFRASTRUCTURE, PUBLIC SAFETY, TRANSPORTATION, ECONOMIC VITALITY, PARKS AND TRAILS, INNOVATION, COMMUNITY INVOLVEMENT, CUSTOMER SATISFACTION, FINANCIAL HEALTH.

THESE ARE TYPICAL AREAS OF OF BIG PICTURE STRATEGIC IMPORTANCE. NOW THERE ARE LOTS OF OBVIOUSLY LOTS OF SUB AREAS UNDERNEATH THESE. AND THERE'S LOTS OF LITTLE THINGS UNDERNEATH THOSE. OKAY. BUT HERE'S MY HERE'S MY ASK OF YOU RIGHT NOW COUNCIL IS I WANT YOU TO PRIORITIZE BASED ON TWO THINGS. BASED ON YOUR CONVERSATIONS THAT YOU JUST HAD IN YOUR THREE GROUPS. FIRST, WOULD YOU PRIORITIZE THAT AND THEN BASED ON WHAT YOU KNOW, ALSO, OUTSIDE OF THOSE CONVERSATIONS ARE MOST IMPORTANT FOR YOUR SPECIFIC CONSTITUENTS, WHETHER YOU'RE, YOU KNOW, WHETHER YOU HAVE A REGION THAT YOU'RE RESPONSIBLE FOR OR YOU'RE, YOU KNOW, WORKING WITH THE WHOLE CITY HERE AND THINKING WITH THAT IN MIND DOESN'T MATTER TO ME, BUT I WANT YOU TO I WANT YOU TO INTENTIONALLY NARROW IT DOWN TO 3 OR 4 OF THESE. I WANT YOU TO WRITE 3 OR 4 OF THESE BASED ON WHAT YOU'VE HEARD. I WANT YOU TO WRITE DOWN 3 OR 4 OF THESE. NOW, HERE'S HOW I WANT YOU TO DO THAT. I DIDN'T EXPLAIN SPECIFICALLY. I WANT YOU TO DO A DIFFERENT NOTE FOR EACH ONE, OKAY? SO IF YOU WANT TO IF YOU'RE SAYING INFRASTRUCTURE, ABSOLUTELY. NUMBER ONE, I WANT YOU TO WRITE INFRASTRUCTURE ON ONE NOTE. AND THEN I WANT YOU TO GO LIKE THAT. AND I WANT YOU TO GET ANOTHER NOTE. I WANT YOU TO WRITE YOUR NEXT ONE, GET YOU ANOTHER NOTE, WRITE WRITE YOUR NEXT ONE. AND I WANT YOU TO LINE THEM OUT TOGETHER. OKAY? YEAH. LET'S FOCUS ON WHAT WE'VE HEARD IN THE ROOM THIS MORNING FIRST, BECAUSE THAT WHAT THAT'S GOING TO DO IS THAT'S GOING TO ADD FRESHNESS TO THE CONVERSATION. RIGHT? NOT THE THINGS WE'RE BRINGING INTO THE ROOM, BUT THE THINGS WE'VE HEARD ALREADY IN THE ROOM THIS MORNING. THAT'S OUR FOCUS FIRST.

STAFF. THIS IS THE POINT WHERE YOU GUYS CAN START TAKING BETS ON WHERE YOU THINK WE'RE GOING TO LAND WITH SOME OF THESE ISSUES. WHATEVER'S ON THE WHATEVER'S ON THE BOARD, I WANT 3 TO 4 NOTES, ONE WITH EACH. SO YOU SHOULD HAVE IF IF INFRASTRUCTURE IS NUMBER ONE FOR YOU BECAUSE OF THE CONVERSATIONS YOU HAD THIS MORNING, YOU SHOULD HAVE ONE NOTE THAT SAYS INFRASTRUCTURE. AND THEN YOU SHOULD HAVE ANOTHER NOTE WITH THE NEXT ONE, ANOTHER NOTE FOR THE NEXT ONE. I WANT YOU TO DO 3 OR 4.

YES. SO WITH THIS. L I Q U O R. OFF THE RECORD. OFF THE RECORD. IF YOU WANT TO DO THAT, THE OTHER GUYS. WHEN YOU GET YOUR 3 OR 4, IF YOU'LL JUST LOOK AT ME AND WAVE AT ME SO I KNOW YOU'RE DONE. NO RUSH, TAKE YOUR TIME. WANT YOU TO THINK IT OUT.

[01:26:02]

I'M NOT TRYING TO RUSH ANYBODY. ANYBODY STILL GOT ANYTHING LEFT? OKAY, MR. FRANKLIN, WILL YOU START US OUT? WOULD YOU TELL US WHAT YOU THINK THE TOP THREE ARE? YES, SIR. THAT'S. FOR YOU.

WE HEARD IN OUR GROUPS. YES. AND. RIGHT. AND SO WHAT I'M GOING TO DO IS I'M GOING TO GO DOWN THE ENTIRE LINE, AND WE'RE GOING TO MARK DOWN WHICH ONES ARE THE MOST MENTIONED AMONG THE WHOLE GROUP. AND THOSE WILL GUIDE. THE NEXT PART OF THE CONVERSATION. IS THAT IS THAT CLEAR? YEAH. I STILL THINK IT'S JUST A QUESTION OKAY. OKAY. SORRY. THE THREE THAT YOU CHOSE, THE THREE THAT YOU WROTE DOWN, I SHOULDN'T HAVE SAID TOP THREE. SO YES, THE THREE THAT YOU THE 3 OR 4 THAT YOU WROTE DOWN. YES. WHATEVER YOU WROTE DOWN, THAT'S WHAT I WANT TO HEAR. YEP. AND.

YEAH. OKAY. MR. FRANKLIN, INFRASTRUCTURE. OKAY. PARKS AND TRAILS. YES, SIR. EXCUSE ME.

TRANSPORTATION. AND YOU HAD FOUR PUBLIC SAFETY. OKAY. BASED ON MY DISCUSSIONS, INFRASTRUCTURE, INNOVATION. FINANCIAL HEALTH. AND ECONOMIC VITALITY. OKAY. MR. BELLER.

OKAY. INFRASTRUCTURE, INFRASTRUCTURE. I'M GOING TO TRY TO FIT ONE OF THEM INTO ONE OF THOSE WORDS. COMMUNITY INVOLVEMENT. BUT TRUST, OKAY, THAT WE WE HAVE THE TRUST OF OUR COMMUNITY. SO I'M JUST GOING TO WRITE THAT DOWN. IF THAT'S THE REAL WORD. YOU WANT THAT TO BE COMMUNICATED WORD I HEARD. OKAY. BUT IN YOUR MIND THAT'S UNDER THE COMMUNITY INVOLVEMENT. YEAH. BUT I'M GOING AHEAD AND WRITE THAT DOWN. CUSTOMER SATISFACTION OKAY. SO CUSTOMER. SATISFACTION OKAY. AND THEN I'VE GOT PARKS AND TRAILS, PARKS AND TRAILS AS WELL. LET'S SEE, MR. JONES. AT PARKS AND TRAILS, ECONOMIC VITALITY INNOVATION. AND THEN I HAD ONE OTHER CATEGORY AFFORDABLE HOUSING. AFFORDABLE HOUSING. OKAY. ALL RIGHT. MAYOR.

COMMUNITY INVOLVEMENT AND ALSO TRUST. THAT CAME UP IN TWO OF THE THREE GROUPS OKAY. TRUST NEXT IS INFRASTRUCTURE OKAY. ECONOMIC VITALITY, TRANSPORTATION. ALL RIGHT.

LET'S SEE HERE, MR. LYNCH. INFRASTRUCTURE. TALKED A LOT ABOUT CUSTOMER SATISFACTION

[01:30:01]

SO KIND OF A COMMUNITY, ALMOST AWARENESS OF THE COSTS OF WHAT A CITY HAS WHEN WE'RE PRIORITIZING. YEAH. THERE YOU GO. YEAH. YEAH. BUT IT TAKES INVOLVEMENT TO GET THERE. RIGHT.

I MEAN IT TAKES YOU KNOW, WE CAN PUT OUT EDUCATION MATERIALS, BUT WHICH WE DO. BUT THE ABSORPTION RATE MAY OR MAY NOT BE KIND OF LOW RIGHT NOW. I'M GOING TO I'M GOING TO CHOOSE TO FOCUS OUR CONVERSATION FOR NOW. THIS DOES NOT IN ANY WAY MEAN THAT WE'RE COMMITTING TO ONLY UPDATING THESE PARTICULAR CATEGORIES IN THE ULTIMATE PLAN. OKAY. WE CAN STILL COME BACK AT THE END AND TALK ABOUT SOMETHING THAT WE HAVEN'T DISCUSSED THE WHOLE DAY BECAUSE FOR WHATEVER REASON, IT DIDN'T COME OUT WITH STAFF. IT DIDN'T COME OUT IN YOUR THINKING AS YOU MADE YOUR CARDS HERE. WHATEVER THE CASE MAY BE, WE CAN DO WHATEVER WE WANT AT THE END. THERE ARE NO RULES HERE, BUT I DO WANT TO INTENTIONALLY FOCUS ON THE THINGS THAT YOU HAVE HAVE WRITTEN DOWN NOW AND BASED ON CONVERSATIONS, BASED ON LISTENING, AND THEN ALSO BASED ON LISTENING OUT IN THE COMMUNITY AS WELL. SO BEFORE WE DO THAT, I WANT TO GIVE YOU GUYS A TEN MINUTE BREAK. OR HOW ABOUT THIS A SEVEN MINUTE BREAK. LET'S GO TO 1010 IF THAT'S ALL RIGHT. GIVE YOU GUYS JUST A STRETCH BREAK. USE JUST ONE OF YOU GUYS. NOT NOT NOT ALL ABOUT MARINE. OKAY. LET'S LET'S LET'S REENGAGE HERE IF WE CAN. LET ME ASK YOU THIS FIRST BEFORE WE BEFORE WE MOVE FORWARD. BASED ON OUR CONVERSATION, TREVOR HELPED ME OUT WITH THIS. THESE ARE THE FOUR THINGS THAT WERE HIGHLIGHTED THE MOST IN THE CARDS THAT YOU GUYS JUST WROTE ON. YOU GUYS HAPPY WITH THESE FOR HAVING A CONVERSATION AROUND THESE FOUR? AGAIN, IT DOESN'T MEAN THAT WE WE CAN'T HAVE OTHER CONVERSATIONS. THIS IS THIS MORNING IS ALL ABOUT CREATIVE THINKING. THIS MORNING IS ALL ABOUT COMING UP WITH POTENTIALLY NEW IDEAS. RIGHT. SO WE'LL GET TO THE WE'LL GET TO REFRESHING THE OLDER IDEAS, THE IDEAS FROM LAST YEAR LATER. THIS IS ABOUT NEW IDEAS, RIGHT? YOU GUYS HAPPY WITH PARKS AND TRAILS, FINANCIAL HEALTH CUSTOMER SATISFACTION SLASH TRUST AND INFRASTRUCTURE. OKAY, HERE'S WHAT I WANT US TO DO. STAFF AND COUNCIL I WANT I WANT YOU TO PICK A PET PROJECT. ALL RIGHT. WE'RE GONNA HAVE EVERYBODY GO. AND THERE SHOULD BE MARKERS AT EACH ONE OF THE, THE THE LARGE STICKY NOTE BOARDS. AND THERE'S ONE AGAINST THE WALL OVER THERE, JUST SO YOU KNOW. SO DON'T WRITE ON THE NICE, PRETTY NEW WALLS, PLEASE. BUT SO I'M GOING TO GET YOU EVERYBODY TO PICK A PET PROJECT. WE'RE GOING TO DO ROTATIONS LIKE WE DID BEFORE. SO DON'T WORRY IF YOU PICK INFRASTRUCTURE BE LIKE OH BUT I REALLY WANT TO HAVE CONVERSATION AROUND FINANCIAL HEALTH. YOU WILL GET A CHANCE. EVERYBODY'S GOING TO GET A CHANCE. I'M GOING TO DO FOR FULL ROTATIONS. SO WE'RE GOING TO SPEND SOME TIME ON THIS OKAY.

I'M GOING TO GIVE YOU TEN MINUTES AT EACH ROTATION. SO I WANT YOU TO GO AHEAD AND STAND UP NOW AND GO AHEAD AND HEAD TO WHICHEVER ONE YOU WANT TO PICK AS YOUR AS YOUR PRIORITY FIRST THAT YOU WANT TO TALK ABOUT. AND THE CONVERSATION AGAIN, STRATEGY IS ABOUT RECOGNIZING REAL PROBLEMS AND REAL OPPORTUNITIES. AND SO I WANT YOU TO ANSWER THIS QUESTION.

WHAT ARE THE REAL CHALLENGES AND THE REAL OPPORTUNITIES IN THIS AREA RIGHT NOW? WHAT ARE THE REAL CHALLENGES? WHAT ARE THE REAL OPPORTUNITIES IN THIS AREA RIGHT NOW? STAFF AND COUNCIL WOULD LOVE FOR YOU GUYS TO JOIN IN IN CONVERSATION. PICK A SCRIBE AGAIN, YOU SHOULD HAVE MARKERS AT EACH ONE OF THE LOCATIONS, SO JUST GO AHEAD AND FIND ONE IF ANY QUESTIONS. AND WE WILL ROTATE. YOU CAN STAY AT THE SAME ONE THE WHOLE TIME. IF YOU REALLY, REALLY, REALLY WANT TO EMPHASIZE THAT. OR YOU CAN ROTATE EACH TEN MINUTES IF YOU WANT. ALL RIGHT. WHAT ARE THE REAL CHALLENGES AND THE REAL OPPORTUNITIES RIGHT NOW IN THIS AREA WE DON'T HAVE TO ADDRESS.

ONE CAN BE BLANK. SO IF PARKS AND TRAILS IS BLANK RIGHT NOW, THAT'S FINE. BUT EVERYBODY NEEDS TO JOIN ONE. THAT'S NOT REALLY POPPED UP. IT'S FINE. FIND ANOTHER ONE. IT CAN BE EMPTY. IT DOESN'T HAVE TO ON THIS ROTATION. NOBODY HAS TO EVEN BE THERE. YEP. FIND YOUR HOT BUTTON I WANT EVERYBODY LET'S I MEAN, I'LL JUST GO AHEAD AND SAY IT THIS WAY.

WHATEVER YOUR HOTTEST, YOUR HOTTEST HOT BUTTON IS RIGHT NOW, I WANT YOU TO GO THERE. IN THIS MOMENT, YOUR HOTTEST HOT BUTTON AMONG THESE FOUR. SHE'S GOING TO GO MAKE ALL THE PLANS FOR

[01:35:09]

JUST START WHITEBOARDING IT. REAL CHALLENGES. REAL OPPORTUNITIES. YOU ARE ABSOLUTELY WELCOME TO GO AND GRAB A MARKER AND WRITE THIS STUFF. SINCE YOU HAVE GREAT PERSPECTIVE. I'M ANDY BY THE WAY. HEY AMY, NICE TO MEET YOU TOO. THANKS FOR BEING HERE.

SET AN ALARM FOR SEVEN MINUTES.

AND I MEAN, THAT'S OBVIOUSLY LIKE. YOU KNOW, HOW PEOPLE ARE GETTING INFORMATION 24 OVER SEVEN, RIGHT? OFTEN WRONG INFORMATION. SO JUST SPELLING THE BALANCE BETWEEN US ENGAGING TO DISPEL THE MYTH AND THEN CONTINUING WITH THAT. YOU'RE ALSO KIND OF CONTRIBUTE TO THAT LEVEL OF SELF SERVICE EXPERIENCES. AND WHAT I MEAN BY THAT IS HAVING OUR INFORMATION MUCH MORE AVAILABLE SO THAT.

[01:42:09]

OKAY. AND ONE MINUTE WE'RE GOING TO TRANSITION TO YOUR SECOND PRIORITY. ONE MINUTE.

WE'RE ALL GOING TO WRITE. OKAY, YOU MAY STAY WHERE YOU ARE IF YOU WOULD LIKE TO STAY AND CONTINUE TO ADVOCATE FOR THAT AREA, YOU ARE WELCOME TO OTHERWISE TRANSITION TO WHAT YOU SEE AMONG THESE FOUR AS YOUR SECOND PRIORITY. GO AHEAD AND MOVE NOW. YOU MAY STAY OR YOU MAY GO. AND HERE'S WHAT I'D LIKE YOU TO DO. IF IN YOUR CONVERSATION THIS NEXT GROUP IS

[01:45:03]

MAKE YOUR OWN NOTES, BUT IN A DIFFERENT COLOR. IF YOU GUYS EDIT THAT AT ALL. MAKE YOUR OWN NOTES BUT IN A DIFFERENT COLOR. YEAH, PLEASE. SORRY, I SHOULD HAVE SAID THAT. SET AN ALARM FOR SEVEN MINUTES. AND.

I WOULD SAY THAT YOUR OPPORTUNITY. TO DO THAT, YOU KNOW, THAT'S WHAT I'D LIKE. BUT THE OPPORTUNITY IS. WHAT WE STARTED, YOU KNOW. 2000. AND, YOU KNOW, I THINK WE'RE DOING A GOOD JOB RIGHT NOW. FOCUSING ON WHAT? SO WE TALKED ABOUT.

YOU. I THINK THE POINT OF THAT IS, IS. SO WE CAN WE CAN GROW.

[01:53:28]

[01:59:50]

[02:00:14]

IN ONE MINUTE WE'LL DO ONE LAST TRANSITION.

SO THAT'S MY.

OKAY. FINISH YOUR THOUGHT AND THEN PAUSE AND FACE ME IF YOU WOULD.

I'M UP HERE AT THE FRONT. FINISH YOUR THOUGHT, PAUSE AND FACE ME. WE ARE GOING TO DO ONE MORE TRANSITION. IT'S GOING TO BE SHORTER, BUT I'M GOING TO GIVE SOME INSTRUCTIONS FIRST. I WANT EVERYBODY TO FINISH THEIR THOUGHT FIRST. NO RUSH. YEAH WE'RE GOING TO DO ONE LAST TRANSITION. THIS WILL BE SHORTER THAN THE OTHERS OKAY. BECAUSE I THINK MOST FOLKS HAVE BEEN WHERE THEY REALLY, REALLY, REALLY WANT TO GO AFTER A SHORTER AFTER THIS LAST, SHORTER GROUP UP. WHAT I'M GOING TO HAVE YOU DO IS I WANT TO WHEN YOU'RE DONE WITH WHATEVER THIS NEXT, WHEREVER YOU GO NEXT AND YOU INSERT YOUR THOUGHTS, I WANT YOU TO GO BACK TO THE ONE WHAT? HERE'S WHERE WE'RE GOING. WE'RE GOING TO ALL GO OVER HERE, AND THEN WE'RE GOING TO ALL GO OVER THERE, AND THEN WE'RE ALL GOING TO GO OVER HERE. WE'RE ALL GOING TO GO OVER HERE. AND I NEED AT LEAST TWO SPOKESPERSONS FOR EACH OF THE AREAS. AND SO I DON'T CARE WHO IT IS, HOW YOU DO IT, YOU FIGURE IT OUT. BUT THE PEOPLE WHO HAVE WHO'VE BEEN SPEAKING TO THE AREA AND MAYBE ONE OTHER PERSON AS WE GO, GO AROUND TO EACH SPACE, I WANT TO HEAR A REPORT BACK AND I WANT EVERYBODY TO HEAR THE REPORT BACK. SO THAT'S WHERE WE'RE GOING. ALL RIGHT. SO GO AHEAD AND MAKE YOUR LAST TRANSITION. I'LL GIVE YOU JUST 3 OR 4 MINUTES AT YOUR LAST LOCATION. GO AHEAD AND DO THAT NOW. AND THEN WE'RE GOING TO BOUNCE AROUND TO EACH AREA IN HERE. REPORT BACKS.

[02:05:42]

MAKE YOUR FINAL ADDITIONS TO EACH STATION. MAKE SURE YOU HIGHLIGHT THE THINGS THAT YOU SEE ARE MOST IMPORTANT AS WE'VE BEEN DOING. AND.

OKAY, AS YOU'RE FINISHING YOUR THOUGHTS, LET'S ALL GATHER OVER HERE AT FINANCIAL HEALTH. AS YOU'RE FINISHING YOUR THOUGHTS, LET'S ALL GATHER OVER HERE AT FINANCIAL HEALTH.

EVERYBODY, LET'S GATHER OVER HERE. EVERYBODY, LET'S GATHER OVER HERE. ARE YOU HAVING FUN YET? HOPEFULLY THESE THESE ARE HELPING COUNT. THESE CONVERSATIONS ARE HELPING COUNCIL BEGIN TO WHITTLE DOWN TO THE MOST IMPORTANT THINGS.

THAT'S GOING TO BE OUR GOAL IN THIS LAST SECTION. WE'LL TAKE ANOTHER BREAK. I WANT US TO ALL GATHER AROUND YOU. FEEL FREE TO SIT. SIT. I NEED TWO SPOKESPERSONS FOR FINANCIAL HEALTH. CAN BE ANY. IT DOESN'T MATTER. IT CAN BE COUNCIL OR STAFF DOESN'T MATTER. EVERYBODY GET WHERE YOU CAN HEAR. YOU WANT THE MIC? THANK YOU. MAKE LIFE EASIER. THANK YOU SIR. SO THIS IS OF ALL OF OUR THOUGHTS. AND I'M GOING TO DO MY BEST TO READ MY OWN HANDWRITING. THE REAL CHALLENGES WHERE THE GROUP CAME APART. SO YOU'LL SEE A COUPLE OF CHECK MARKS NEXT TO THE SCRIBBLY WORDS IS EVALUATING AND UNDERSTANDING THE CHALLENGE THAT THE NEW ANNEXATION LANDSCAPE AND LAND USE LANDSCAPE HAS CHALLENGED US WITH AND PLACED US IN.

EVERYBODY SEEMED TO AGREE WITH THAT FROM THE FOUR DIFFERENT TRANSITIONS. AND THEN A SECOND ONE THAT GOT A LOT OF INPUT WAS REDUCTION AND A PLATEAU OF FUTURE REVENUES. WE HEARD FROM LUCAS THIS MORNING ABOUT THE CHANGING LANDSCAPE OF POPULATION IN THE NEXT DECADE OR SO. AND IN LINE WITH THAT, THERE WILL BE A CHANGING LANDSCAPE OF REVENUES. AND THEN MR. LYNCH, COUNCILMAN LYNCH HAD A GREAT EQUATION THAT HE SHARED WITH THE GROUP, WHICH WAS THAT WE GOT TO UNDERSTAND HOW WE CAN MEET AND MANAGE RESIDENT EXPECTATIONS. THE GENERAL MAIN STREET. MARY, THEY WANT A NEIMAN MARCUS PRODUCT. THEY WANT IT AT A WALMART PRICE AND THEY WANT IT ON MCDONALD'S SPEED. AND I THOUGHT THAT WAS A GREAT EQUATION FOR, YOU KNOW, HOW WE ALL FEEL ABOUT WHAT WE WANT. IT'S NOT JUST IT'S NOT JUST A RESIDENT. I MEAN, THAT'S HOW I FEEL. I THINK THAT'S HOW PEOPLE IN THE ROOM FEEL. BUT THAT THAT LEVEL OF SERVICE COSTS A CERTAIN AMOUNT OF RESOURCES. AND THEN ALONG WITH THAT WAS A CARRY DOWN INTO ABILITY TO FOCUS AND LOCK IN ON LONG TERM VISION. SO WHEN THE, YOU KNOW, WEEK TO WEEK, MONTH TO MONTH, YEAR TO YEAR OPPORTUNITIES OR CHALLENGES COME IN FRONT OF US FROM A PHYSICAL STANDPOINT SPECIFICALLY. SO WHETHER THAT'S AN OPPORTUNITY TO INVEST IN SOMETHING OR WHETHER THAT'S A. SOMETHING THAT'S HAPPENED THAT CAUSES US TO HAVE TO OUTLAY CASH, THAT'S A ONE OFF STILL COMING BACK AND CIRCLING BACK TO, YOU KNOW, WE HAVE A LONG

[02:10:05]

AND THEN FINALLY, OPPORTUNITIES ON THE BOTTOM. THERE WAS A LOT OF CONVERSATION HERE, AND A LOT OF IT CAN PROBABLY BE SUMMED UP IN THIS FIRST BULLET, WHICH IS INVESTING OR BUDGETING TODAY, LIKE THE CHALLENGES ARE ALREADY HERE. SO THE CHALLENGES WE HEARD ABOUT EARLIER, THE CHALLENGES WE HAVE UP HERE IS MAKING EFFORTS TO PROGRAM INTO THE BUDGET OR PROGRAM INTO OUR INVESTMENTS AND OUR ECONOMIC DEVELOPMENT, AS IF THAT'S HAPPENING TODAY, WHILE WE'RE CURRENTLY IN THAT GROWTH PATTERN. STILL, THERE WERE SOME OTHER CONVERSATION AROUND LEVERAGING TECHNOLOGY BOTH AS A CHALLENGE BECAUSE IT IS CAPITAL INTENSIVE, BUT AS A OPPORTUNITY BECAUSE OF THE RETURN. YOU CAN GET ON THAT. LET'S SEE, THERE WERE SOME THERE WAS A LITTLE AGREEMENT ON BUILDING WITH THE FUTURE IN MIND THAT'S MAYBE PLUSSING UP AN INFRASTRUCTURE INVESTMENT. YOU MAY HAVE AN INFRASTRUCTURE INVESTMENT THAT CALLS FOR X LANES OF ROAD TODAY, BUT MAYBE IN 20 YEARS IT'LL BE X PLUS LANES OF ROAD. YOU MAY WANT A PARKING LOT THAT HAS 100 SPOTS TODAY, BUT IN 20 YEARS IT'LL NEED 300 SPOTS. SO IT'S BUILDING WITH THAT FUTURE IN MIND. EVERYTHING ELSE WAS MORE ONE OFFS YOU CAN READ ON THE SCREEN, BUT I KIND OF CIRCLED WHERE THERE WAS A LOT OF CONTINUITY. GOOD. AND IF ANYBODY COUNCIL MEMBERS HAVE SOMETHING TO ADD TO THAT. SO I GUESS MY MY FIRST QUESTION IS I'M GOING TO ASK MR. GRIMES AS WELL. BUT COUNCIL FIRST, ARE YOU ARE YOU HEARING THE THINGS THAT YOU NEED TO HEAR IN ORDER? AT THE END OF OUR TIME TODAY, YOU'RE GOING TO BE ABLE TO HELP GIVE VERY CLEAR, VISIONARY DIRECTION TO MR. GRIMES AND HIS TEAM. ARE YOU HEARING THE THINGS YOU NEED TO HEAR IN THE AREA OF FINANCIAL HEALTH? WE'RE GOOD. SO THEN TO MR. GRIMES, ARE YOU HEARING THE THINGS THAT YOU NEED? ARE YOU BEGINNING TO HEAR THE THINGS THAT YOU NEED TO HEAR TO GET THE DIRECTION THAT YOU NEED FOR YOU AND YOUR TEAM IN THE AREA OF FINANCIAL HEALTH? THAT'S OKAY, AND I APOLOGIZE. I DON'T MEAN TO PUT YOU ON THE SPOT. THAT'S THAT'S MY BAD. YEAH. THIS IS A GREAT WAY, I THINK, FALL IN. SO, TREVOR, IF YOU COULD, IF YOU IF YOU COULD SAY WHAT YOU SAID AGAIN IN LIKE THREE WORDS PER HIGHLIGHT, I THINK IT'S EASIER TO SAY YOU ASKED HIM THE QUESTION. ARE WE HEARING. YES, YES, YES, YES, HE IS HEARING IT. OKAY. GOOD DEAL. OKAY. LET'S GET OVER HERE GUYS. GOOD. I WANT YOU TO. WHO'S GOING TO BE OUR SPOKESPERSON IN CUSTOMER SERVICE OR CUSTOMER SATISFACTION AND TRUST. WHO WOULD LIKE TO DO THAT. JOE. YOU THE MAN? I WAS HERE FOR TWO ROUNDS, SO I GUESS I'LL TAKE ON. COME ON IN, EVERYBODY. NOBODY SHOWED UP ON ROUND THREE. SO. YEAH. LET'S GO. YEAH. NOT NOT TOO MANY CHECK MARKS. THE ITEMS IN ORANGE ARE ROUND TWO ADD ONS BASICALLY. SO JOE, WHAT I WOULD SAY IS IN THIS CASE IS LET'S NOT JUST READ DOWN THE LIST, BUT LET'S LET'S TRY TO TOGETHER, LET'S TRY TO FIGURE OUT AMONG EVEN AMONG THIS LIST WHAT ARE OUR HIGHLIGHTS? WHAT ARE THE THINGS THAT ARE MOST IMPORTANT? GOT SOME CHECK BOXES HERE. SO WHAT ARE YOU WHAT WERE YOU HEARING IN YOUR THREE ROUNDS? THAT MOST IMPORTANT AREA? WELL, WHAT I WAS HEARING IS THAT WE LIVE IN A DIFFERENT WORLD, AND PEOPLE TELL US WHAT'S ON THEIR MIND IN DIFFERENT WAYS, AND THAT THERE'S A THERE'S A TREND TAKING PLACE IN AMERICA, STARTING AT THE FEDERAL LEVEL WITH THE LACK OF FAITH AND CONFIDENCE IN GOVERNMENT, A BREAKDOWN OF TRUST, POLITICAL POLARIZATION. AND THE FEAR IS THAT THAT COULD CASCADE DOWN TO THE MUNICIPAL LEVEL AND IN FACT, IS PROBABLY ALREADY STARTED, AND THAT PEOPLE'S ATTENTION SPANS ARE MUCH SHORTER THAN THEY ARE. THEY WANT LITTLE SOUND BITE, SHORT AND SWEET ANSWERS. THEY DON'T GET THE FULL CONTEXT OF WHAT'S THE REST OF THE STORY BEHIND SOME OF THE CHALLENGES THAT COUNCIL FACES OR STAFF FACES, ETCETERA, AND THAT PATRICK MADE THE POINT THAT, YOU KNOW, IT'S INTERESTING THAT PEOPLE COME IN FROM OUT OF TOWN AND THEY'RE JUST THUNDERSTRUCK WITH THE CITY OF MCKINNEY. IT'S LIKE, OH MY GOSH, THIS IS FANTASY ISLAND. THIS IS AMAZING. WHEREAS OUR OWN RESIDENTS KIND OF TAKE IT FOR GRANTED AND ARE A LITTLE BIT MORE CYNICAL ABOUT LIFE IN THE CITY OF MCKINNEY. SO OBVIOUSLY THE COUNCIL WANTS TO BE TRUSTED, STAFF WANTS TO BE TRUSTED. SO WE NEED TO PAY ATTENTION AND LOOK FOR OPPORTUNITIES TO KIND OF MAKE SURE THAT WE STRENGTHEN RELATIONSHIPS. WE'RE FULLY TRANSPARENT IN EVERYTHING THAT WE DO, THAT WE'RE OPEN MINDED AND VISIBLE AND DOING OUR PART TO REACH OUT AND CONNECT WITH THE RESIDENTS THAT WE SERVE.

GREAT. THANK YOU. YEAH. SO HERE'S AS I LISTEN TO YOU GUYS TALK ABOUT THIS SPECIFIC AREA, I THINK OF TWO THINGS. ONE, GO BACK TO OUR PYRAMID OF STRATEGY AND OPERATIONS AND SYSTEMS.

[02:15:03]

I'M A LITTLE I'M A LITTLE WORRIED. APPARENTLY IT HAPPENS EVERY SINGLE RETREAT. SO ALL RIGHT. WHO WANTS TO BE OUR SPOKESPERSON FOR INFRASTRUCTURE. WHO'S WILLING TO BE YOU? DO IT.

IT'S YOU. RIGHT. ALL RIGHT, LET'S DO IT. I WANT TO HEAR IT. ALL RIGHT, SO INFRASTRUCTURE WAS AN INTERESTING CONVERSATION THAT I THINK FRAMING THE PROBLEM OR ISSUE IS, IS FAIRLY SIMPLE. I THINK THE SOLUTION AND THE PROBABLY DIFFICULT DECISIONS THAT NEED TO BE MADE IS WHERE THE CHALLENGE COMES IN. SO IF YOU LOOK AT THE CHALLENGES THERE, I THINK THAT THE KEY THING ABOUT INFRASTRUCTURE IS IT'S ONGOING, IT'S EXPENSIVE, AND THAT NEED NEVER REALLY ENDS. YOU CAN PUT MONEY INTO ROADWAYS OR INFRASTRUCTURE, AND THE NEXT YEAR YOU'RE GOING TO NEED SOME MORE MONEY. THE NEXT YEAR AFTER THAT, YOU'RE GOING TO CONTINUE TO NEED MONEY. AND AS WE TALKED ABOUT THE FINANCIAL HEALTH AND CHALLENGES OVER THERE, OUR ABILITY TO GROW THE PIE IN MCKINNEY OVER THE LAST 20 YEARS, AS WE WERE IN OUR GROWTH CYCLE, WE GREW AND THERE WAS MONEY, GENERALLY SPEAKING, FAIRLY ABUNDANT. AND WE'RE STILL IN THAT CASE, WHEN YOU LOOK AT MCKINNEY, COMPARED TO THE REST OF THE COUNTRY, NORTH TEXAS IS IN A BLESSED AREA. HOWEVER, WHEN YOU HAD THE PRESENTATION THAT WE SAW FROM LUCAS 2031, WHEN WE ARE PROBABLY GOING TO HIT THAT POINT WHERE WE ARE GAINING LESS THAN 5000 RESIDENTS, WE ARE CERTAINLY CLOSER TO OUR APEX THAN OUR PEAK, THAN WE ARE IN OUR GROWTH MODE THAT WE'VE BEEN IN THE LAST TEN YEARS. SO AS WE AND THE ELECTED OFFICIALS THAT I TALKED WITH, I THINK EVERYONE I BELIEVE IDENTIFIES THAT INFRASTRUCTURE IS A CORE SERVICE OF THIS COMMUNITY, BUT AT WHAT EXPENSE? AND I THINK WHERE THE DIFFICULT CONVERSATIONS COME IS OVER THE COURSE OF THIS YEAR, THE NEXT FIVE YEARS, THIS COUNCIL AND FUTURE COUNCILS PROBABLY NEED TO HAVE MORE DIFFICULT CONVERSATIONS THAN THEY NEEDED TO HAVE BEFORE. ABOUT HOW DO YOU SPECIFICALLY PRIORITIZE INFRASTRUCTURE VERSUS ALL THE OTHER THINGS THAT ELECTED OFFICIALS WOULD LIKE TO DO 10 TO 15 YEARS AGO? PROBABLY EASIER TO DO THAT, PROBABLY A LITTLE BIT HARDER TO DO THAT MOVING FORWARD THAN IT HAS BEEN HERE IN THE CITY OF MCKINNEY. WILL YOU REPEAT THAT? YOU JUST SAID ABSOLUTELY. I THINK THAT THAT THIS COUNCIL AND FUTURE COUNCILS MOVING FORWARD, PROBABLY FOR THE DURATION OF, OF MCKINNEY AS A COMMUNITY, WILL NEED TO HAVE MORE DIFFICULT CONVERSATIONS ABOUT HOW YOU VALUE AND PRIORITIZE INFRASTRUCTURE AND WHAT IT TAKES TO MAINTAIN IT THAN THE COMMUNITY IS NEEDED TO HAVE. UP TO THIS POINT IN OUR HISTORY AS A COMMUNITY. GOOD. ANYTHING ELSE? I THINK THAT'S IT. AWESOME. GOOD DEAL. LET'S MOVE TO THE LAST ONE. PARKS AND TRAILS. WHO WANTS TO SPEAK FOR PARKS AND TRAILS? I ALREADY I ALREADY KNEW THE ANSWER TO THE QUESTION BEFORE I ASKED IT. BEFORE I ASKED IT, I KNEW THE ANSWER. I STAYED PUT. SO I'M MORE THAN HAPPY TO GO THROUGH THIS. I KNOW A LOT OF THIS HAS BEEN MENTIONED, BUT YOU KNOW, OUR CHALLENGES ARE THAT WERE DISCUSSED, WERE KEEPING THE EXISTING SHINY WHILE WE'RE CONTINUING TO GROW WITH THE SAME STAFF, KEEPING UP WITH THE GROWTH AND NOT LOOKING AT YESTERDAY, BUT LOOKING TEN YEARS FROM NOW AS FAR AS OUR FACILITIES, OUR PARKS AND OUR ATHLETIC FIELDS, BALANCING PROJECTS WITH STAFFING. I'M IT ALSO GOES BACK TO SOME OF THE OTHER OPPORTUNITIES IS, YOU KNOW, TRYING TO FIGURE OUT, ARE WE DOING TOO MANY PROJECTS PRIORITIZING THAT. I THINK THAT THIS IS PART OF THE DIRECTION FROM COUNCIL, WHAT YOU GUYS WANT, SO WE CAN DO A BETTER JOB PRIORITIZING OUR PROJECTS, UNREALISTIC EXPECTATIONS AND QUALIFYING COMPLAINTS AND WHAT THE COMMUNITY THINKS. BEING MOVING FROM REACTIONARY TO PROACTIVE, PROACTIVE AND TRYING TO FIND ALTERNATIVE SOLUTIONS, AND WOULD BE AN OPPORTUNITY OF

[02:20:06]

COUNCIL I HOPE THAT I HOPE THAT YOU FEEL LIKE YOU YOU WERE ABLE TO LISTEN REALLY WELL OVER THE LAST HOUR AND A HALF OR SO. THAT WAS OUR PURPOSE BECAUSE I KNOW THAT DAY IN AND DAY OUT, ESPECIALLY THOSE OF YOU WHO ARE WORKING IN SPECIFIC DISTRICTS, YOU'RE HEARING WHAT THE CITIZENS HAVE TO SAY. IF YOU GO BACK TO OUR OUR CYCLE OF STRATEGIC VISIONING AND BUT BUT ALSO, I HOPE NOW YOU'RE HEARING MORE, HOPEFULLY EVEN SOME NEW THINGS, OR AT LEAST A NEW PERSPECTIVE ON SOME THINGS THROUGH THE CONVERSATIONS WE'VE HAD THIS MORNING, THE NEXT PART OF OUR TIME TOGETHER, I'M VERY BRIEFLY GOING TO SHARE WHAT MY FINDINGS WERE, KIND OF SUMMARY FINDINGS OF MY INTERVIEWS WITH YOU GUYS. OKAY. AND IF I HAD TO IF I HAD TO SAY IT IN, YOU KNOW, THE SHORTEST AMOUNT OF WORDS, WHICH, YOU KNOW, FOR A PREACHER IS ACTUALLY REALLY QUITE DIFFICULT IS I WOULD SAY THAT YOU GUYS BELIEVE THAT THIS CITY IS BEING RUN BY MR. GRIMES AND HIS TEAM REALLY, REALLY WELL TODAY. AND. WE REALLY HAVE TO THINK ABOUT 20, 25, 30 YEARS FROM NOW. RIGHT NOW, WE'VE GOT TO SET OUR FOCUS, WHETHER THAT'S PARKS AND TRAILS MAINTENANCE AND IMPROVEMENTS, WHETHER THAT'S INFRASTRUCTURE AND OF COURSE, WHAT AFFECTS ALL OF IT, THE FINANCING OF IT. RIGHT. AND SO TO ME THAT ENCAPSULATES IN AS FEW WORDS AS POSSIBLE, WE'RE DOING AWESOME TODAY. SO THE STAFF LIKE GETTING IT DONE RIGHT. NOT THAT THERE AREN'T THINGS THAT COULD BE IMPROVED. THEY'RE ALWAYS THINGS THAT CAN BE IMPROVED, BUT THEY'RE GETTING IT DONE TODAY. AND SO OUR VISION HAS GOT TO NOT JUST BE ON EMERGENCIES OR THE URGENT. OUR, OUR, OUR VISION HAS GOT TO BE FOCUSED ON THE FUTURE THAT WE'RE PREPARING FOR TODAY, WHICH, AGAIN, HAS ALREADY BEEN MENTIONED THIS MORNING IN MULTIPLE DIFFERENT WAYS. OKAY. NOW I DON'T WANT YOU TO LIMIT YOUR CONVERSATION TO THE FOUR THINGS THAT WE'VE BEEN TALKING ABOUT. I DON'T WANT YOU EVEN LISTENING. LIMIT IT TO THE NUMBER OF THINGS THAT I'VE EVEN MENTIONED UP ON THE SCREEN WITH ALL THE DIFFERENT LISTS AND THINGS. OKAY, NOW WE'RE GOING TO STEP OUTSIDE OF THAT BECAUSE WE'VE BEEN WE'VE BEEN INTENTIONALLY FOCUSING FOR A WHILE, AND NOW WE'RE GOING TO KIND OF STEP BACK AND WE'RE GOING TO LOOK AT, FIRST OF ALL, AGAIN, THE COUNCIL INTERVIEW SUMMARY. AND THEN WE'RE GOING TO LOOK AT LAST YEAR'S FISCAL YEAR 26 GOALS. AND AND THEN WE'RE GOING TO START THE PROCESS OF FIGURING OUT WHAT'S GOING ON FOR THE FUTURE. OKAY. SO IN SHORT, YOU GUYS HAVE THIS IN WRITING. YOU SHOULD HAVE THIS. I'M JUST GOING TO HIGHLIGHT A FEW THINGS. THINGS THAT WERE REALLY BIG WERE TRANSPORTATION, INFRASTRUCTURE, ECONOMIC DEVELOPMENT, PARKS AND FINANCE. A COUPLE OF COUPLE OF NOTES FOR THAT 20 YEAR ROADS MAINTENANCE PLAN. EAST WEST THOROUGHFARES, EL DORADO. EVERY SINGLE ONE OF YOU GUYS MENTIONED THIS IN OUR CONVERSATION. EVERY SINGLE ONE OF YOU MENTIONED TRANSPORTATION. AND, YOU KNOW, AS A PART OF INFRASTRUCTURE, THIS IS SOMETHING THAT WE'VE GOT TO THINK LONG TERM ABOUT RIGHT NOW,

[02:25:02]

BUT SOME DECISIONS WE MADE WERE ABLE TO GET US THERE. SO THAT PUTS THAT'S A THAT'S UPWARD ON REVENUE AND IT PUTS DOWNWARD PRESSURE ON THE PROPERTY TAX RATE. SO I WANT TO BE THOUGHTFUL ABOUT IT. SO I, I, I WANT TO FOCUS ON FOR ME DOWNWARD PRESSURE ON THE PER RESIDENT PROPERTY TAX RATE, INCREASING REVENUE IN OTHER WAYS AND GETTING MORE PARTICIPATION IN THE CITY. AND I THINK WE'RE DOING A GOOD JOB OF THAT. BUT I DO RECOGNIZE THAT LEGISLATIVELY, THAT MAY BE A SMALL WINDOW OF TIME THAT WE CAN DO THAT. SO I THINK IF WE.

I'LL SAY THIS, IF WE COULD IF WE REWOUND THE CALENDAR BACK TEN YEARS AND ASKED THAT COUNCIL IN THAT CITY MANAGER, WHAT ARE THE PROBLEMS THE COUNCIL IS GOING TO HAVE IN TEN YEARS, THEY WEREN'T GOING TO SAY, WELL, THE STATE'S GOING TO PUT PRESSURE ON THIS AND YOU'RE GOING TO LOSE ETJ AND YOU'RE GOING TO LOSE THIS AND THAT, RIGHT? SO PROBLEMS MANIFEST THAT AREN'T VERY APPARENT. BUT WHAT WHAT IS CRITICAL IS WE HAVE TO BE OPPORTUNISTIC. YEAH.

THANK YOU I WANT SOMEBODY ELSE TO AND THIS IS WHERE WE'RE PRACTICING REALLY REALLY GOOD TEAM DYNAMICS. AND THAT MEANS IT'S I WANT YOU TO DISAGREE RESPECTFULLY WITH ONE ANOTHER.

SO IF SOMEBODY HAS A DIFFERENT PERSPECTIVE I THINK IT'S IMPORTANT. IT'S ONE OF THE THINGS I ACTUALLY PUT IN MY REPORT IS WE NEED TO HEAR THE STAFF. MR. GRIMES NEEDS TO HEAR CLEARLY WHERE EACH OF YOU ARE ON SOME OF THESE, THESE KEY POINTS JUMP IN ON PATRICK. SO I CHIPPED IN ON YOU. YOU DID. SO I'M GOING TO PILE ON YOU NOW THE SO THE CITY TAX RATE IS A

[02:30:05]

WHAT PATRICK IS SAYING IS HE WANTS PEOPLE TO BE ABLE TO PAY LESS MONEY FOR PROPERTY TAXES.

AND WE ARE A SMALL PORTION OF THAT FORMULA. THE BIGGEST FACTOR IS NOT SOMETHING IN OUR CONTROL. SO TO SAY WE'RE GOING TO REDUCE THE THE CITY TAX RATE END OF THE DAY WILL NOT REDUCE A PERSON'S THE SIZE OF THE CHECK. SOMEONE WRITES FOR PROPERTY TAXES. OKAY. ALL RIGHT.

ANYBODY ELSE WANT TO COMMENT ON THAT? COMMENT I'LL COMMENT. I MEAN, I KIND OF AGREE AND DISAGREE WITH WITH BOTH THE MAYOR AND AND PATRICK, I MEAN, I LOOK AT IT AS A VALUE PROPOSITION. AND BY THAT I MEAN THE CITIZENS AND THE TAXPAYERS THAT THAT'S GOING TO BE THE LITMUS TEST THAT I'M GOING TO APPLY TO EVERYTHING IS WHAT IS THE VALUE PROPOSITION? WE TALKED ABOUT IT OVER THERE IN OUR BREAKOUT GROUP TO THE CITIZENS AND TAXPAYERS VIEW THE SERVICES BEING DELIVERED BY THE CITY OF MCKINNEY WITH VALUE. AND IF YOU LOOK AT THE VALUE PROPOSITION, IT'S BOTH SIDES OF THE EQUATION. IT'S OBVIOUSLY HAS TO BE ON THE REVENUE SIDE.

BUT EQUALLY DURING PARTICULARLY DURING THIS TIME OF TRANSITION WHERE WE'RE WEANING OURSELVES OFF OF THE ADDICTION OF GROWTH. AND WE MADE A COMMENT OVER THERE, GROWTH HIDES ALL SINS, ALL WARTS, WHATEVER YOU WANT TO SAY, GROWTH. GROWTH HIDES A LOT OF THINGS. MY MY CONCERN IS, IS IT'S A IT'S A DIFFERENT MINDSET. ON MANAGING THE EXPENSES. IT TAKES A DIFFERENT DISCIPLINE.

IT TAKES A DIFFERENT FOCUS. YOU DON'T WANT TO HAVE AN ABRUPT CHANGE. YOU WANT THAT DISCIPLINE TO BE BAKED IN TO, TO THE TO THE STAFF AND THE DIRECTION. BUT BUT I THINK THIS IS THE TIME TO, TO TO MANAGE THE OPERATIONAL EXPENSES, TO LOOK FORWARD TOWARDS WHAT DO WE WANT TO DO TO PUT IN FIXED EXPENSES AND DO THAT WHILE WE HAVE THE LUXURY OF HAVING THE GROWTH IN FRONT OF US? DON'T LET THAT WINDOW OF OPPORTUNITY WHERE WE'RE TRANSITIONING TO A FLAT. GROWTH CURVE. SO THAT'S KIND OF THE WAY I'M LOOKING AT IT. AND THEN AGAIN, THE LITMUS TEST IS THE VALUE PROPOSITION FROM THE CITIZENS AND THE TAXPAYERS. ARE THEY. AND THAT GOES BACK TO CUSTOMER SATISFACTION. THAT GOES BACK TO EXPECTATIONS, THAT GOES BACK TO FRUSTRATIONS THAT THE STAFF HAS ABOUT WE PUT OUT A PLAN AND THEN WE ZIG AND THEN WE ZAG.

RESPONDING TO EXPECTATIONS. IT GOES BACK TO INFRASTRUCTURES. IT GOES BACK TO PARKS. THAT'S WHERE I'M LOOKING FORWARD IS IT'S TIME FOR A TRANSITION, IF YOU WILL, JUST OPERATIONAL FOCUS. AND YOU KNOW FROM A FROM A OUTSIDER LOOKING IN, THAT'S NOT BEEN THE NORMAL MODE OF CITY GOVERNMENT OR ANY GOVERNMENT TO FOCUS ON, ON MANAGING THOSE OPERATIONAL EXPENSES, LOOKING TOWARDS THAT EQUALLY, TOWARDS MANAGING THE REVENUE GROWTH AND LOOKING FOR REVENUE GROWTH OPPORTUNITY AND YES TO, TO, TO TO THE MAYOR. WE ONLY A SMALL PART OF THAT. BUT IF EVERY EVERY GOVERNMENTAL ENTITY TOOK THAT APPROACH, NOBODY WOULD BE OFFERING ANY TAX RELIEF. SO I KIND OF LOOK AT IT AS WE MAY NOT HAVE THE GREATEST IMPACT, BUT WE HAVE SOME IMPACT. SURE DOES. DOES THAT DOES EARNEST'S COMMENTS REGISTER FOR ANYONE AS. NO, AS AS AS A AS A AND I DON'T I KNOW YOU DON'T MEAN THIS. I'M TRYING TO STIR UP THE CONVERSATION A LITTLE BIT. DOES IT DOES IT DOES IT FEEL LIKE HEY, BUT THAT'S ASSUMING LIKE WE'RE NOT GOING TO INNOVATE, WE'RE NOT GOING TO GROW. WE'RE NOT GOING TO KEEP MOVING FORWARD FAST.

WE'RE NOT GOING TO, YOU KNOW, CONTINUE TO BE THE GREATEST CITY IN THIS PART OF NORTH TEXAS. YEAH. AND I DON'T FEEL THAT WAY. I KNOW THAT'S NOT WHAT YOU'RE SAYING. AND I WOULD COUNTER THAT WHEN WE WERE HAVING THE DISCUSSIONS OVER THERE, THAT JUST MEANS THAT IT'S GOING TO PUT MORE PRESSURE OR TENSION ON MANAGING SMARTER, MANAGING FASTER, MANAGING LESS.

AND THAT DOESN'T MEAN YOU'RE NOT GOING TO INNOVATE. IT JUST MEANS YOU'RE GOING TO HAVE TO LOOK AT THINGS DIFFERENTLY AND BE CREATIVE AND RESPOND TO THOSE PRESSURES AND GET IN THE MINDSET OF DEALING IN A TIME OF LIMITED RESOURCES. SURE. DID YOU WANT TO SAY SOMETHING? NO.

YOU KNOW, I HEAR WHAT YOU'RE SAYING, BUT I YOU KNOW, MY MY THING RIGHT NOW IS LIKE, WE ARE STILL IN GROWTH MODE, RIGHT? AND AND MY, MY GOAL OR MY THOUGHTS AROUND THIS IS TO KEEP THAT GROWTH MODE IS GOING AS LONG AS POSSIBLE. AND, YOU KNOW, WE HAD SOMEBODY, YOU KNOW, AT THE BEGINNING OF THIS THAT TALKED ABOUT, YOU KNOW WHAT, MCKINNEY, WHAT WHAT WE THOUGHT MCKINNEY WAS GOING TO BE AND AND ACTUALLY WHAT IT IS RIGHT NOW WITH, WITH THE ETJ. AND SO I MEAN, AND HE SAID IT PRETTY CLEARLY, HE LOOK, WE GOT WE GOT PEOPLE THAT ARE LIVING IN ETJ, THEY'RE GOING TO BE DRIVING ON OUR ROADS, NOT PAYING THE TAXES THAT WE'RE PAYING. SO THE FROM FROM THE REVENUE SIDE, I THINK YOU HAVE THE OPPORTUNITIES. EVERYBODY'S ALWAYS GOING TO SAY, I MEAN, EVEN ON, YOU KNOW, WE'RE ON THE POLITICAL SIDE. RIGHT. SO THE ECONOMIC

[02:35:04]

WHY ARE WE RESERVING. ARE WE DOING IT JUST FOR BOND RATING. ARE WE ARE WE JUST ARE WE RESERVING BECAUSE ONE DAY A TORNADO IS GOING TO WIPE OUT DOWNTOWN MCKINNEY? OR ARE WE RESERVING FOR THOSE FUNDS BECAUSE WE HAVE A STRATEGIC PLAN IN PLACE AND WE KNOW THAT, YOU KNOW, WITHIN 20 YEARS, THE WEST SIDE, THE ROADS ARE GOING TO BE IN DISARRAY, AND WE'RE GOING TO WE'RE GOING TO SUBSIDIZE THAT WITH THOSE RESERVES. AND THEN, YOU KNOW, OR USE THAT IN CONJUNCTION WITH BONDING. BUT I DON'T THINK I'VE EVER HAD THAT CONVERSATION WITH ANYBODY ON STAFF ABOUT WHAT DOES THAT WHAT DOES THAT, WHAT DOES THAT BUCKET DO. YOU KNOW, AS FAR AS EXPENSES, YOU KNOW, IN CONTROLLING OUR EXPENSES. SO I WOULD LOVE TO HAVE MORE CONVERSATIONS AROUND THAT ON FUTURE PLANNING BECAUSE YES, THE WEST SIDE EVENTUALLY GOING TO HAVE INFRASTRUCTURE THAT IS GOING TO BE AS AGED, YOU KNOW, AS THE EAST SIDE. AND WHAT ARE WE GOING TO DO WITH THAT? OKAY. RICK, YOU WANT TO SPEAK TO THIS? I HATE TO BE A PESSIMIST, BUT I WILL. YOU KNOW, WHEN WE START TALKING ABOUT THE THE TAX RATE AND ANNEXATION AND DIFFERENT SUBJECTS LIKE THAT, I'VE BEEN THROUGH TWO OTHER DOWNTURNS, AND WE'VE BEEN IN THIS ROOM FOR A LONG TIME. AND JUST WHAT YOU SAID, IF WE'RE GOING TO MAKE HAY, WE GOT TO DO IT. WELL WHILE THE GROWTH IS HERE. SO ANNEXATION IS IS VERY IMPORTANT. AND I THINK THAT WE'VE WE'VE BEEN IN A DEFENSIVE MODE BECAUSE WE GOT HIT WITH THIS SB, THE SENATE BILL THAT WON'T LET US ANNEX. OKAY. SO WE WE TOOK A DEFENSIVE STANCE AND GOT OUT OF THE KITCHENS AND DOING THAT WAY.

BUT WE NEED TO LOOK AT IT MORE ON A PROACTIVE BASIS AND ACTUALLY REACH OUT, ESPECIALLY TO THE LARGE LANDOWNERS THAT ARE IN ETJ AND AND LOOK AT IT MORE AS A PARTNERSHIP, OKAY.

AND GO AND TRY TO ENTICE THEM INTO COMING INTO MCKINNEY. THERE'S 3 OR 4 OF THEM RIGHT NOW THAT, YOU KNOW, 500 ACRES OR MORE IN THE ETJ. OKAY. SO I'M MORE CONCERNED WITH THAT.

ON THE ON THE TAX SIDE, YOU KNOW, WHEN YOU HAVE A DOWNTURN, YOUR VALUES ARE GOING TO GO DOWN. AND THE WAY THEY SET IT UP IS, YOU KNOW, IT'S REALLY EASY TO REDUCE YOUR TAX RATE IS REALLY HARD TO INCREASE YOUR TAX RATE. AND SO WE GOT TO BE VERY LEERY OF THAT WHEN WHEN THAT ALL HAPPENS AND IT'S GOING TO HAPPEN AT SOME POINT WE'RE GOING TO HAVE A DOWNTURN OKAY.

ECONOMICS. YES, DOCTOR. FELTUS WOULD YOU LIKE TO SPEAK TO THIS? YEAH. I MEAN, I CERTAINLY AGREE WITH RICK AND WITH MICHAEL ON THIS ONE. I THINK OUR WE HAVE TO BE VERY CAREFUL ABOUT HOW WE APPROACH WHAT'S GOING ON IN THE ETJ AND DO WHATEVER WE CAN, BECAUSE THAT IS GOING TO BE OUR ONE KIND OF CONSTANT SOURCE OF REVENUE AS WE'RE MOVING FORWARD. I THINK IN MY MIND, I WANT US TO BE PREPARED FOR, YOU KNOW, WHAT ARE THE OTHER THINGS THAT COULD POSSIBLY CHANGE THAT IMPACT OUR ABILITY TO GENERATE REVENUE? WHAT HAPPENS IF THE STATE COMES AND SAYS, WE WANT TO TAKE PART OF FOUR A AND FOUR B, IS THAT A POSSIBILITY THEN. THEN WE'RE REALLY LIMITED, RIGHT. SO THERE THERE'S FUNDING THAT WE HAVE ALWAYS BEEN DEPENDENT ON THAT WE ARE PLANNING TO USE IN THE FUTURE, BUT WE DON'T KNOW HOW LEGISLATION CHANGES AND IMPACTS OUR ABILITY TO, TO MAINTAIN ALL OF OUR SALES TAX REVENUE THAT WE'RE GENERATING RIGHT NOW. SO I DO AGREE THAT WE HAVE TO KIND OF KEEP IN MIND THAT THERE COULD BE SOME IMPACTS FROM A BUDGETARY STANDPOINT IN THE FUTURE. HOW LONG IN THE FUTURE? I DON'T KNOW, BUT OUR ONE RELIABLE SOURCE OF GETTING SOME REVENUE GENERATED IS FOCUSING ON THE ETJ AND MAKING SURE THAT WE CAN BRING THOSE FOLKS IN. OKAY. MR. WOULD YOU LIKE TO SPEAK? YEAH, I WOULD JUST SAY THAT, YOU KNOW, WHAT WE'RE TALKING ABOUT WITH SOME PLATEAUING OF OF FUTURE REVENUES OR POPULATION GROWTH OR THE STAGE THAT WE'RE IN REQUIRES MORE SCRUTINY ON OUR SIDE, WHETHER IT IS EVALUATING ETJ TRANSACTIONS, WHERE 200 HOMES ARE WE'RE LOOKING AT 200 HOMES, YOU KNOW, THAT MAY COME FROM WHEN WE'RE TALKING THIS INFRASTRUCTURE THAT MAY COME

[02:40:02]

WE'RE GOING TO WE'RE GOING TO RUN UP AGAINST TIME IF I LET THIS GO TOO LONG. BUT TALK ABOUT THAT BECAUSE I FEEL LIKE WE'RE REALLY WE ARE REALLY GETTING TO A, A CENTER POINT.

IF I BROUGHT YOU BACK TO MY VENN DIAGRAM THERE, I FEEL LIKE WE ARE GETTING TO A CENTER POINT HERE. WHO WANTS TO COMMENT ON THAT? LIKE, AND THIS IS, AGAIN, FOR THOSE OF YOU WHO ARE OVER HERE AT THE TRUST SECTION, THIS IS WHERE I TOLD YOU I WANT I WANT TO GIVE YOU PERMISSION. NOT THAT YOU NEED MY PERMISSION, BUT I WANT TO GIVE YOU PERMISSION TO ACTUALLY GET DOWN INTO THE WEEDS OF OPERATION WITH THIS. IF YOU HAVE IDEAS, IF YOU HAVE SPECIFIC THINGS, YOU'RE YOU'RE THINKING WHEN YOU SAY, HEY, HERE'S HOW WE CAN BE BETTER AT COMMUNICATING FOR THE SAKE OF BUILDING TRUST. I WANT YOU TO SHARE THOSE. NOW, TRY TO BE BRIEF AGAIN. WE'RE WE'RE BUMPING UP AGAINST LESS THAN AN HOUR TOGETHER NOW. AND I WANT TO MAKE SURE WE GET OUR JOB DONE TODAY. BUT QUESTIONS? YOU UNDERSTAND WHAT THE QUESTION IS? YEAH. I'LL START. THIS IS THIS IS ACTUALLY A, YOU KNOW, KIND OF A PASSION FOR ME IS THAT MCKINNEY IS JUST A IT'S JUST AN EXCELLENT PLACE TO LIVE. AND I JUST IT'S HARD. IT'S NOT AN EASY THING TO DO. AND THE ONLY WAY TO OVERCOME THIS IS WE'RE GOING TO HAVE TO SPEND MORE MONEY ON TECHNOLOGY TO GET THE WORD OUT. I MEAN, WE TO BE, I WON'T SAY IN A DEFENSIVE STANCE, BUT JUST IN MORE OF A KNOWLEDGE STANCE WHERE, I MEAN, THERE'S TECHNOLOGIES THAT THAT IDENTIFY WHEN PEOPLE MAKE A BAD COMMENT OR THEY SAY SOMETHING NEGATIVE THAT YOU CAN IDENTIFY IMMEDIATELY AND YOU KNOW, IN RESPOND, YOU KNOW, WE'RE DOING THIS, WHICH I THINK IS A FANTASTIC WAY WITH THE AIRPORT RIGHT NOW. BUT WE HAVE WE'VE HIRED AN OUTSIDE SOURCE TO KIND OF KIND OF MANAGE THAT FOR US. BUT I THINK THERE IS TECHNOLOGIES AND THINGS THAT WE CAN DO AS A CITY TO THAT. WE CAN DO THAT INTERNALLY BECAUSE THERE'S SO MUCH POSITIVE IN MCKINNEY AND THERE'S THERE'S LIKE THERE'S LIKE 10%, I WOULD SAY OF NEGATIVE, YOU KNOW, THINGS YOU CAN SAY. I MEAN, YOU KNOW, WE CAN'T FIND EVERY POTHOLE EVERY TIME IT POPS UP.

BUT WE THEY RESPOND WHEN THEY FIND IT. RIGHT. BUT OVERALL, MCKINNEY IS AN EXCELLENT PLACE TO LIVE. AND IT'S JUST, YOU KNOW, THE THAT SMALL GROUP AS YOU MENTIONED OR JUST THAT GROUPS IN GENERAL, THEY JUST DON'T, YOU KNOW, AT ONE PERSON, PUT IT THIS WAY, YOU KNOW, I THINK IT WAS PATRICK SAID, YOU KNOW, ANYBODY THAT COMES TO MCKINNEY OR FROM THE OUTSIDE, THEY SAY THEY LOVE MCKINNEY. YOU KNOW, IT'S JUST THAT WE DON'T WANT WE DON'T WANT THEM WHEN THEY GET HERE, THOUGH, TO GET POISONED. YOU KNOW, BY THAT, YOU KNOW, THAT THAT THAT SOCIAL RESPONSE OR THAT, THAT COMMUNITY RESPONSE THAT'S OUT THERE. AND SO I THINK THERE DOES NEED TO BE A STRATEGIC FOCUS. AND I DON'T SEE ANY UNLESS SOMEBODY ELSE HAS ANOTHER WAY. I MEAN, OUTSIDE OF JUST COMMUNITY, YOU KNOW, AND WE DO A GOOD JOB, I MEAN, ESPECIALLY WITH OUR POLICE AND FIRE. I MEAN, WE DO LIKE TACOS WITH COPS. WE DO, YOU KNOW,

[02:45:01]

AND WE HAVE TO KIND OF HOLD OURSELVES TO A STANDPOINT OF, HEY, IS THIS REALLY SOMETHING THAT IS A PROBLEM OR IS THIS JUST ITEM NEXT? ABSOLUTELY. YEAH, I KNOW YOU'RE UP AGAINST TIME, BUT ONE OF THE THINGS THAT WHEN I LOOK AT IT IS, IS, YOU KNOW, COMMUNICATION IN LARGE SETTINGS, LARGE ORGANIZATIONS IS AN ONGOING CHALLENGE. YOU NEVER YOU NEVER ACHIEVE THAT GOAL. AND I THINK THE FIRST THING YOU HAVE TO DO IS YOU HAVE TO GO BACK AND ASK YOURSELF, YOU KNOW, DON'T, DON'T, DON'T ACCEPT THE FACT THAT WE'RE COMMUNICATING WELL, BECAUSE I THINK THERE'S ENOUGH EVIDENCE THAT, THAT WE MAY BE PERCEIVING THAT WE'RE COMMUNICATING WELL. BUT BUT WE'RE NOT. AND, YOU KNOW, TO PATRICK'S POINT, YEAH, THE NAYSAYERS ARE THE MOST VOCAL. BUT I CAN TELL YOU MY CONVERSATIONS, THERE'S A LOT OF PEOPLE THAT ARE GENERALLY NOT NAYSAYERS THAT FEEL LIKE THEY DON'T KNOW WHAT'S GOING ON. SO I GUESS MY POINT IN ALL THIS IS, IS TO, YOU KNOW, REFINE THE MESSAGE, REFINE THE DELIVERY OF THE MESSAGE, MAKE SURE THE MESSAGE IS REPETITIVE, MAKE SURE THE ALMOST AD NAUSEAM REPETITIVE. BUT BUT I WOULD START FROM THE PREMISES OF WE'RE NOT DOING AN EFFECTIVE JOB OF COMMUNICATING ALL THE GREAT THINGS THE CITY IS DOING. I MEAN, I HAVE A HARD TIME ACCEPTING THAT THERE'S ENOUGH ENOUGH OBJECTIVE EVIDENCE OUT THERE. AND AND GRANTED, YOU KNOW, THE AUDIENCE HAS TO BE RECEPTIVE. THE AUDIENCE HAS TO LISTEN. AND IT'S FRUSTRATING BECAUSE I'M SURE THE STAFF FEELS LIKE WE'RE COMMUNICATING, WE'RE COMMUNICATING, WE'RE COMMUNICATING. BUT BUT AGAIN, IT'S JUST GOING TO BE REPETITION, REFINING THE MESSAGE USING ALL THE VEHICLES THAT ARE AVAILABLE AND JUST CONTINUE TO HIT HIT THAT.

BECAUSE WHAT WHAT WHAT I'VE HEARD IS, IS IT'S JUST THE MESSAGE IS NOT GETTING OUT.

OKAY, I WANT TO ASK ONE QUESTION, BUT AFTER THAT I WANT TO ASK STAFF. I WANT YOU GUYS TO TO OFFER LIKE WHAT ARE YOU SAYING. TYPE QUESTIONS IF YOU HAVE ANY OF THOSE. DOES THAT MAKE SENSE. SO THERE'S LOTS OF YOU KNOW THERE THERE ARE GENERALIZATIONS AND OUT OF NECESSITY, YOU KNOW, THEY'RE GENERALIZATIONS. NOBODY SAID THERE AREN'T ENOUGH SOCIAL MEDIA POSTS. YOU KNOW, SOCIAL MEDIA REELS THAT ARE LESS THAN 15 SECONDS. REGARDING THE POLICE DEPARTMENT. NOBODY WAS THAT SPECIFIC. OKAY. AND MAYBE THAT'S ULTIMATELY WHAT THIS CREW IS GOING TO NEED TO HEAR FROM YOU. THAT'S WHY I SAY ON THIS ISSUE, WE MAY REALLY HAVE TO GET DOWN INTO THE WEEDS. NOT TODAY, BUT MOVING FORWARD AS A COUNCIL. BUT MY MY QUESTION TO YOU GUYS IS, DO YOU FEEL LIKE YOU HAVE THE RESOURCES TO BE THE ADVOCATES FOR YOUR CITY? BECAUSE THERE'S A SENSE IN WHICH THERE IS NO GROUP OF PEOPLE THAT LIVE IN THIS CITY OF 300, AND WHAT DO WE SAY? 60 733 27 237 327 OKAY, THERE, THERE IS THERE. THERE'S NO MORE IMPORTANT SEVEN PEOPLE TO ADVOCATE FOR THE CITY THAN THE PEOPLE THAT ARE SITTING AT THIS

[02:50:03]

I'M JUST ASKING THE REAL QUESTION. AND THEN SECOND OF ALL, AND THIS IS WHAT I DO YOU RESPOND TO, DO YOU HAVE THE TOOLS YOU NEED TO ADVOCATE FOR THE CITY TO BE THE SEVEN LOUDEST VOICES FOR THE POSITIVE THINGS THAT ARE HAPPENING IN THIS CITY? DO YOU HAVE WHAT YOU NEED? AND IF YOU DON'T, CAN YOU GIVE A SPECIFIC IDEA ACROSS THE TABLE? I'LL I'LL ANSWER. THAT IS PROBABLY THE BIGGEST FIGHTER FOR LARGEST INTROVERT ON THIS COUNCIL. NO I'M NOT I'M NOT SKILLED IN THAT AREA. I DON'T HAVE THE PERSONALITY TRAITS TO DO THAT. I DON'T HAVE THE TECHNICAL ABILITY TO DO THAT. AND I DON'T HAVE THE TIME, THE PERSONAL TIME TO COMMIT TO THAT.

AND SO WHATEVER THAT, YOU KNOW, LOOKS LIKE IN TERMS OF BUILDING THAT TRUST. AND I FEEL LIKE I FAIL AT THAT CONSTANTLY. AND WHETHER THAT'S MY PERSONALITY, WHETHER THAT OR ANYTHING ELSE, I DON'T THINK I HAVE THE TOOLS TO BE THE ADVOCATE THAT'S NEEDED FOR THE CITY. I MEAN, ONE OF THE THINGS THAT WE TALKED ABOUT ON ONE OF OUR SESSIONS WHEN WE WERE TALKING ABOUT CUSTOMER SATISFACTION IS THE FACT THAT WE THIS IS NOT OUR FULL TIME JOB. RIGHT? AND I THINK ALL OF US HAVE A DESIRE TO MAKE IT OUR FULL TIME JOB, BUT WE OBVIOUSLY HAVE LIMITATIONS IN TERMS OF TIME. I THINK THERE'S AND I'VE SAID THIS BEFORE, TOO, THERE'S A DIFFERENCE BETWEEN ONE ON ONE COMMUNICATION AND MASS COMMUNICATION. AND SO I THINK A LOT OF US ARE SKILLED IN LIKE KIND OF A SMALLER KIND OF AREA OF COMMUNICATION. BUT WHEN IT COMES TO, YOU KNOW, OUR DISTRICTS ARE NOW, WHAT, 55,000 PEOPLE, YOU KNOW, TRYING TO COMMUNICATE WHAT'S GOING ON IN YOUR DISTRICT FOR 55,000 PEOPLE. AND WE DON'T HAVE DEDICATED STAFF. THAT'S THE OTHER THING. AND MAYBE THAT'S THE THING THAT WE NEED TO LOOK AT, IS HAVING A DEDICATED PERSON SPECIFICALLY FOR COMMUNICATION AND, YOU KNOW, RESEARCH OR WHATEVER. THERE'S A NEW POSITION THAT'S BEING CREATED FOR THE CITY MANAGER, MUCH NEEDED. BUT I THINK TO SOME DEGREE, WE KIND OF NEED ANOTHER PERSON SO THAT WE CAN MAINTAIN OUR, OUR PROFESSIONAL LIVES. BUT HAVING A STAFF PERSON DEDICATED TO FOR US WHO CAN ALSO HELP TO DELIVER THE COMMUNICATION THAT WE NEED TO OUR DISTRICT, MIGHT BE HELPFUL. OKAY, GREAT. ANYBODY ELSE WANT TO PUSH ON THIS? DO YOU HAVE WHAT YOU NEED TO COMMUNICATE THE POSITIVE THINGS THAT ARE HAPPENING IN THE CITY? ANYBODY ELSE WANT TO ADD TO THAT? OKAY, I'M GOING TO COME BACK TO THIS.

I'M SORRY 15 SECONDS I GUESS I FEEL A LITTLE BIT LIKE THIS. MY JOB IS TO LISTEN. MY JOB IS TO COMMUNICATE. BUT I FEEL LIKE THE MORE I LEAN ON, HERE'S THE POSITIVE, HERE'S THE POSITIVE.

IT COMES OFF AS. FORGIVE ME FOR THE EXAMPLE OF BUT THE DOW IS AT 50,000, RIGHT? YOU KNOW, IT'S JUST LIKE, YOU KNOW, IT IT JUST IT TURNS INTO SELF PROMOTION AND THEN AND THEN A, A A LACK OF TRUST THAT COMES AFTER THAT. SO I TRY NOT TO DO THAT. I WOULD MUCH PREFER THAT, THAT NOT BE MY JOB TO WALK AROUND WITH WAVING THE FLAG. AND MY JOB WOULD BE TO LISTEN.

OKAY. I THINK THE ANSWER IS IS YES. WE WE HAVE THE TOOLS. I'M IN LINE WITH WITH COUNCILMAN BELLER. I'M NOT A SPECIALIST IN COMMUNICATING AND DELIVERING A MESSAGE FOR THE CITY. THAT'S NOT SOMETHING I'M GOOD AT. I HAVE SOME OTHER SKILLS, BUT THAT'S NOT ONE OF THEM. BUT THE ANSWER TO YOUR QUESTION IS YES. WE HAVE CITY STAFF THAT IS CAPABLE OF PRODUCING INFORMATION THAT CAN BE DISTRIBUTED PROMOTING THE CITY. OKAY, VERY MUCH SO. AND BACK TO MR. CLAUDIA HERE. WHAT I WOULD SAY IS TO THAT IT FROM MY PERSPECTIVE, IT'S ACTUALLY PRETTY EASY TO MAKE THE SHIFT AWAY FROM HERE'S WHAT WE'VE DONE, HERE'S WHAT THESE GUYS HAVE DONE RIGHT. AND THAT ACTUALLY BUILDS TRUST. AND IT DOESN'T JUST BUILD TRUST WITH THE COMMUNITY. IT BUILDS TRUST WITH THIS CREW. RIGHT. THAT'S A PRETTY EASY SHIFT FROM MY PERSPECTIVE FROM AN ORGANIZATIONAL LEADERSHIP STANDPOINT TO SAY, YOU KNOW, YOU KNOW, WE'RE JUST WE'RE JUST RIDING THE WAVE OF THIS AMAZING STAFF, YOU KNOW, THAT THAT AND BUT BUT HAVING THINGS IN OUR BACK POCKET AT ANY GIVEN SITUATION TO YOU KNOW, BECAUSE YOU GUYS KNOW, YOU KNOW, THE COOLEST THING THAT HAPPENED IN THE LAST 30 DAYS IN THIS CITY.

I KNOW YOU DO. I DON'T. BUT IF I CAME UP TO YOU AND ASKED YOU THAT QUESTION, I BET YOU COULD TELL ME, RIGHT? AND THAT'S THAT'S WHAT I'M GETTING AT. AND IT DOESN'T HAVE TO BE. WELL,

[02:55:01]

I NEED TO QUICKLY GO OVER TO STAFF ANY CLARIFYING QUESTIONS THAT YOU GUYS NEED TO ASK WITH REGARD TO THIS COMMUNICATION ISSUE, LIKE, HEY, I DON'T UNDERSTAND. I DON'T UNDERSTAND WHAT YOU'RE SAYING, RIGHT? AND PUSHBACK IS OKAY TO IN FACT, GOOD. IF YOU'RE SAYING, WELL, I JUST I THINK YOU'RE WRONG. I THINK WE'RE DOING A GREAT JOB. THAT'S OKAY TO SAY THAT THIS IS THE TIME TO SAY THAT ACTUALLY. SO CLARIFYING QUESTIONS. I WOULD SAY THAT. TO MAKE SURE THAT YOU DO YOUR MIC. EXCELLENT. OH I'M SORRY. THANK YOU. THANKS FOR THE REMINDER. I WOULD JUST SAY WHAT DOES COMMUNICATION EXCELLENCE LOOK LIKE TO YOU? MY GUESS IS WE MIGHT GET DIFFERENT RESPONSES, BUT WHAT WOULD IT LOOK LIKE? I MEAN, IF YOU HAD A MAGIC WAND, WHAT DOES COMMUNICATION EXCELLENCE LOOK LIKE? AND I SAY THAT IN A CONTEXT OF WE HAVE A ORGANIZATION, WE HAVE A KEY DIAGNOSTIC QUESTION, PART OF OUR HPO FRAMEWORK. THAT IS, HOW WOULD WE KNOW WE'RE HIGH PERFORMING AND ACCORDING TO WHOM. SO TAKE THAT SAME QUESTION AND APPLY IT TO COMMUNICATION. HOW WOULD WE KNOW WE'RE COMMUNICATING WELL AND ACCORDING TO WHOM? OBVIOUSLY THE FOOD CHAIN INCLUDES YOU. THAT'S OUR MOST IMMEDIATE FOOD CHAIN. BUT THE FOOD CHAIN IN THE COMMUNITY INVOLVES A LOT OF OTHER PEOPLE.

HELP US UNDERSTAND WHAT DOES COMMUNICATION EXCELLENCE LOOK LIKE AND ACCORDING TO WHOM.

OKAY. OTHER CLARIFYING QUESTIONS. ANY OTHER. YEAH. GO AHEAD. THE ONLY THING I WOULD OFFER IS KIND OF ASKING THE QUESTION OF, IS THERE GENERALLY A DESIRE TO AND FORGIVE MY WORD USES, BUT TO DROWN OUT OR TO OTHERWISE OVERWHELM NEGATIVE SENTIMENT OR ON NONTRADITIONAL PLATFORMS? BECAUSE I THINK, I THINK WE ENGAGE ON OUR TRADITIONAL PLATFORMS PRETTY HEAVILY. BUT WHAT I'M HEARING A LITTLE BIT IS MAYBE THERE'S NONTRADITIONAL PLATFORMS WE DON'T ENGAGE ON, WHERE SOME OF THE CONVERSATION THAT Y'ALL ARE REFERENCING IS HAPPENING. SO JUST SOME MORE CLARITY ON THAT WOULD BE HELPFUL. AS FAR AS I'LL ANSWER FROM MY POINT OF VIEW, AS FAR AS TRYING TO JUDGE THAT, I MEAN, WE MENTIONED THE SURVEY SURVEY SHOWS, YOU KNOW, THIS ISSUE MANIFESTING TRUST IS DOWN. AND YOU KNOW, WHETHER THAT IS IN POLICY DECISIONS OR WHETHER THAT IS IN DID THEY KNOW ABOUT WHAT IS HAPPENING IS WE NEED TO UNDERSTAND MORE. BUT I WOULD ALSO SAY YOU CAN LOOK AT THE LAST 20 YEARS AND THE BOND ELECTION RESULTS. YOU CAN LOOK IN THE LAST 20 YEARS IN CHARTER AMENDMENT RESULTS, LIKE ALL OF THESE THINGS ARE GOING DOWN. AND THAT WOULD EITHER POINT TO WE'RE NOT MOVING IN THE DIRECTION OUR CONSTITUENCY WANTS US TO, OR OUR CONSTITUENCY DOESN'T FULLY UNDERSTAND OR BUY INTO THE DIRECTION WE'RE GOING. AND I DON'T KNOW WHAT THE ANSWER IS IN TERMS OF FINDING BETTER WAYS TO COMMUNICATE THAT. BUT I DO THINK THAT IT WHEN WE SEE THAT HAPPENING IN LOTS OF PLACES, IT IS A FAILURE OF THE WAYS IN WHICH WE ENGAGE AND GAIN THE, THE, THE BUY IN OF OUR COMMUNITY. AND I THINK THAT THAT I WILL SAY FOR MYSELF, I KNOW THAT FAILURE LIES IN ME, BUT I KNOW IT ALSO LIES IN A FRACTURED, YOU KNOW, MEDIA LANDSCAPE AND THAT WE ALL CONSUME IN DIFFERENT WAYS AND ALL OF THOSE THINGS. AND WE'VE GOT TO FIND WAYS TO OVERCOME THOSE, OR THAT NUMBER IS GOING TO START HURT, AS HURTING AS WE'VE SEEN IN OTHER COMMUNITIES WHERE THEY MISS BOND ELECTIONS OR THEY'RE NOT ABLE TO TO DO THE THINGS THEY NEED TO DO. SO YEAH, I WOULD ADD ONE THING, AT LEAST FOR ME THAT WOULD BE HELPFUL IS I'LL I'LL SELL THE CITY AND BE THE CHEERLEADER. GIVE ME THE MESSAGE. DON'T RELY ON ME TO MAKE UP THE MESSAGE. I MEAN, YOU TALK ABOUT ECONOMIES OF SCALE, AND THESE ARE SEVEN OF THE SHOULD BE THE SEVEN LARGEST MOUTHPIECES OF THE MESSAGE. YOU KNOW, WE'RE SEVEN INDIVIDUALS. AND IF YOU RELY ON ME, RELY ON ME TO MAKE UP THE MESSAGE, IT'S GOING TO BE EXACTLY WHAT MICHAEL'S MESSAGE IS GOING TO BE. I WOULD LIKE TO HAVE THE MESSAGE. NOW AGAIN, WE CAN TALK ABOUT SOCIAL MEDIA, PRINT MEDIA, BLAH, BLAH, BLAH, BLAH BLAH. BUT FROM MY PERSPECTIVE, GIVE ME THE MESSAGE. GIVE ME THE PRIORITY POINTS. TELL ME WHAT YOU WANT TO HIT. I MEAN THAT THAT'S YOU KNOW, YOU KNOW, MR. GRIMES, YOU DO THAT WITH YOUR STAFF. IT'S LIKE THESE ARE THE PRIORITIES.

THIS IS WHAT WE'RE GOING AFTER, AND THIS IS THE MESSAGE THAT SITS IN FRONT OF US. GIVE ME THE MESSAGE. TELL ME WHAT YOU WANT ME TO TO PUSH. NOW, IF OBVIOUSLY, IF IT'S A MESSAGE I DON'T AGREE WITH, I WON'T I WON'T PUSH IT AS HARD. BUT BUT YOU KNOW, I'D BE HARD PRESSED IF A CONSTITUENT CONFRONTS ME. I'M GOING TO. RIGHT NOW. I'M JUST GIVING MY INDIVIDUAL ASSESSMENT OF WHAT'S GOING ON. BUT YOU COULD HELP, AT LEAST FROM MY PERSPECTIVE. THE

[03:00:03]

BUT I DO AGREE WITH COUNCILMAN LYNCH. IT'D BE NICE TO HAVE SORT OF SOME SORT OF A REGULATION WHERE, HEY, THIS IS SOMETHING YOU MIGHT WANT TO HIGHLIGHT THROUGH YOUR OWN PLATFORM SO THAT PEOPLE CAN HEAR DIRECTLY FROM US. SO I CAN SEE SPECIFIC ACTION HAPPENING ON THIS. OH, SORRY. SORRY, I WAS JUST GOING TO FOLLOW UP BECAUSE I THINK IT'S SUCH GREAT FEEDBACK. YOUR PERSPECTIVE ON THE USE OF BOARDS AND COMMISSIONS AS ADDITIONAL AMBASSADORS AND MESSAGE GIVERS, DO YOU THINK WE LEVERAGE THOSE ENOUGH OR COULD UTILIZE THEM MORE FOR, YOU KNOW, MANY, MANY HANDS MAKE LIGHT WORK. YOU KNOW, THERE'S SEVEN OF YOU. THERE'S ONLY, YOU KNOW, HOWEVER, MANY OF US BEING ABLE TO USE THEM TO GET INFORMATION OUT TO THE MASSES AS WELL. I'LL SAY YES ON THAT. AND I'M A NEW LIAISON TO HPAP. AND I WAS SURPRISED. I WAS IN A MEETING AND THEY DIDN'T HAVE ON THE AGENDA THE UPDATE FROM COUNCIL ON THEIR DO THEY AND AND THEY ALL SHOULD. YOU KNOW WE DO VISIT WE DO THIS AND THAT AND THEY CAN ASK US QUESTIONS AND IT GIVES THEM THE ABILITY TO BE THE AMBASSADORS. BUT SO I THINK IN EVERY ONE OF THESE MEETINGS, THERE OUGHT TO BE THE UPDATE FROM THE CITY. OKAY, HERE'S WHAT I WANT TO DO.

I'VE THROWN UP OUR SIX. SORRY. I JUST WANT TO SAY SOMETHING. YOU KNOW, MAYOR COX, YOU SAID IT. AND THEN, MR. BELL, YOU DID TOO, THAT THIS SORT OF THING DOESN'T COME NATURALLY TO YOU.

BUT I WOULD JUST LIKE TO ACKNOWLEDGE THE WAY THAT YOU HANDLE YOURSELVES ON THE DAIS UP THERE. YOU'RE RESPECTFUL TO ONE ANOTHER. YOU DON'T TALK OVER ONE ANOTHER. YOU'RE RESPECTFUL TO RESIDENTS THAT COME IN. YOU ASK GOOD, THOUGHTFUL QUESTIONS THAT ARE NOT DEMEANING OR CONDESCENDING. SO JUST KEEP YOUR FOOT ON THE GAS PEDAL WITH THE WAY THAT YOU INTERACT UP THERE PUBLICLY. AND DON'T UNDERESTIMATE THE POWER OF BUILDING TRUST IN THE COMMUNITY WITH THE WAY THAT YOU TREAT ONE ANOTHER PUBLICLY. YOU'RE DOING A REALLY GOOD JOB THERE. THAT'S GOOD. THANK YOU FOR SHARING THAT, JOE. REALLY GOOD. OKAY, SO LET'S PULL THIS SHEET UP RIGHT HERE. EVERYBODY SHOULD HAVE A PRINTOUT OF THIS. THESE ARE OUR SIX FISCAL YEAR 26 PRIORITIES. WE'RE GOING TO LAND THE PLANE ON THIS GUY GUY GUYS. AND SO WHAT I WANT YOU TO DO IS I WANT US TO TAKE TEN MINUTES. AND I WANT YOU TO DO SEVERAL THINGS. ONE, I WANT YOU TO READ THROUGH THOSE TWO PAGES MARKING THOSE THINGS THAT NEED TO EITHER BE DELETED OR ADJUSTED. OKAY. I WANT YOU TO READ THROUGH THESE DOCUMENTS. HOPEFULLY YOU GOT A CHANCE AHEAD OF TIME. SO YOU'VE ALREADY YOU'RE ALREADY, YOU KNOW, WE SENT IT TO YOU. SO HOPEFULLY YOU'VE GOT SOME IDEAS, THINGS THAT NEED TO BE DELETED OR ADJUSTED. AND THEN I WANT YOU TO GET UP OUT OF YOUR CHAIR, AND I WANT YOU TO WALK AROUND TO OUR FOUR AREAS AT THE CORNERS OF THE ROOM. AND I WANT YOU TO MAKE A COUPLE OF NOTES, IDEAS OF THINGS THAT COULD BE ADDED AS WELL. OKAY. SO DELETE ADJUST. WE ARE ON. YES. WE'RE ON THIS PAGE RIGHT HERE. CAN I

[03:05:07]

[03:15:57]

[03:16:05]

CONVERSATIONS. WITH PROPERTY OWNERS. ANNEXATION. COUNCIL OKAY. YEAH. THE SECOND ONE I PUT KIND OF THE SAME. I WORDED IT A LITTLE BIT DIFFERENT, RICK. I JUST, YOU KNOW, I SAID INCREASED CITY SIZE THROUGH ANNEXATIONS AND LAND PURCHASES. I MEAN, IF THERE'S OPPORTUNITIES OUT THERE, I MEAN, I KNOW WE'VE IN THE PAST BEEN RELYING ON THE EDC FOR, FOR FOR LAND ACQUISITIONS, BUT IN THAT ETJ AREA, IF THERE'S AN OPPORTUNITY, I JUST, YOU KNOW, TO TO TO EXPAND OUR CITY. AND THE REASON I THINK IS VERY IMPORTANT NOW WITH THIS NEW LEGISLATIVE SESSION IS THAT I FEEL THAT WHAT'S COMING DOWN THE PATH HERE IS THAT WE'RE GOING TO HAVE THE WE'RE GOING TO BE KIND OF PIGEONHOLED ON, ON RAISING OR ADJUSTING TAX RATES AT ALL FOR, FOR, FOR LOCAL GOVERNMENT. AND SO I FEEL LIKE THE TAX RATE THAT WE HAVE RIGHT NOW IS PROBABLY GOING TO BE THE TAX RATE WE HAVE IN THE FORESEEABLE FUTURE. AND JUST JUST WITH THE THINGS THAT I HEAR THAT ARE COMING DOWN THERE, MORE THAT CAN BE HAPPENING, MICHAEL, THAN CONVERSATIONS. SO, IN OTHER WORDS, DOES THIS NEED TO BE EXPANDED CONVERSATIONS WITH PROPERTY OWNERS? THAT'S THE ACTION STEP. YEAH. IS THERE MORE THAT NEEDS TO BE DONE THAT NEEDS TO COME FROM COUNCIL TO COMMUNICATE WITH STAFF IN ORDER TO MAKE THESE ANNEXATIONS HAPPEN? OR IS THAT PRETTY MUCH IT? I MEAN, YOU START WITH THE CONVERSATION, RIGHT? BUT I THINK THOSE WE PROBABLY NEED TO BE AT THE FOREFRONT OF THOSE. I MEAN, AND I SAY WE AS A COUNCIL PROBABLY NEED TO BE IF THOSE COME UP, WE NEED TO BE KIND OF LIKE IMMEDIATELY. LOOK, LET'S BE READY TO ACT. READY TO ACT. YEAH, YEAH. I JUST HAVE SOME CLARIFICATION ON THIS, IF I MIGHT. SO THIS, OF COURSE, IS ALL A RESULT OF THE STATE TAKING AWAY OUR ABILITY TO FORCE ANNEX AS WE GROW. RIGHT. AND EFFECTIVELY, WHAT THAT DID WAS THAT TRANSFERRED FUTURE TAXPAYER REVENUE TO PROPERTY OWNERS. AND WHAT I MEAN BY THAT IS MOST OF THESE PROPERTY

[03:20:02]

BECAUSE WE CAN TALK, BUT WHERE WE STRUGGLE. AND I THINK THE COUNCIL STRUGGLES WITH IT TOO, IS WHAT ARE THOSE GUIDEPOSTS? WHAT ARE THOSE PARAMETERS FOR US TO BE HAVING THOSE CONVERSATIONS? WHAT'S WITHIN THE LIMITS AND WHAT'S WITHOUT THE LIMITS? OR MAYBE THE COUNCIL SAYS EVERYTHING'S OUT, EVERYTHING'S UP FOR GRABS AND WE'LL BRING IT BACK TO US.

WE'LL MAKE A DECISION. BUT GENERALLY SPEAKING, YOU KNOW, THESE TYPES OF THINGS ARE GOING TO KEEP COMING UP AND HAVING SOME DEGREE OF BOUNDARIES, POLICY BOUNDARIES MIGHT BE HELPFUL TO US. IS THAT SOMETHING YOU GUYS COULD PUT ON AN AGENDA FOR A WORK SESSION? I THINK EVERY, EVERY DEAL OR OPPORTUNITY IS DIFFERENT. RIGHT? SO TO TO TO SAY WE WOULD LIKE YOU TO ANNEX AND WE'RE NOT GIVING YOU ANYTHING OR WE ARE GIVING YOU EVERYTHING. IT'S SOMEWHERE IN THE MIDDLE. EVERY, EVERY OPPORTUNITY WOULD BE DIFFERENT. OKAY. AND MR. GRIMES, JUST SAYING YOU'RE JUST LOOKING FOR SOME, SOME SOME SORT OF GUIDELINE, RIGHT? THE IT HAS SHIFTED FROM FROM ANNEXING IN. THANK YOU. TO. WHAT AM I GETTING? RIGHT. RIGHT. WHERE'S MY ROAD NOW? AGAIN, WE TALKED EARLIER ABOUT WAYS THAT WE'RE GOING TO HAVE TO BE CREATIVE TO PAY FOR INFRASTRUCTURE, AND THAT MAY BE THE WAY TO DO IT. IT MAY BE THE WAY TO DO IT IS TO SAY WE'RE GOING TO ANNEX THEM IN IN EXCHANGE FOR A PIT OR AN MMD. I KNOW THESE MAY BE WORDS. YOU'RE NOT THAT FAMILIAR PUBLIC IMPROVEMENT DISTRICT OR MUNICIPAL MANAGEMENT DISTRICT.

THOSE TYPES OF THINGS MAY BE THE MECHANISM FOR US TO BE ABLE TO GET THE INFRASTRUCTURE. AND THERE'S A TRADE OFF. OKAY. ARE WE OKAY TO MOVE ON? NUMBER TWO I DON'T WANT TO GO TOO FAST, GUYS, BUT I ALSO WANT TO RESPECT YOUR TIME. I KNOW YOU'VE BUDGETED TILL 1230.

NUMBER TWO OPERATIONAL EXCELLENCE. AGAIN PLEASE REFER TO THE NUMBER FIRST. IF YOU HAVE THINGS YOU WANT TO DELETE, ANYTHING YOU WANT TO DELETE. OKAY. ANYTHING YOU WANT TO ADJUST. ANYTHING YOU WANT TO ADD I THINK MAYBE JUST 2.5 IT SAYS IMPLEMENT SMART CITY. YEAH.

SORRY OKAY. 2.5 IMPLEMENT SMART CITIES APPROACH AND DIGITAL TECHNOLOGY. WE'VE IMPLEMENTED THEM I THINK I THINK JUST EXPANDING AND ENHANCING WHAT WE HAVE WOULD BE A BETTER. SO TRADE CHANGE IMPLEMENT NEEDS TO BE I'M SORRY. YEAH. IMPLEMENT NEEDS TO BECOME. WHAT DID YOU SAY ENHANCE OR EXPAND. YEAH. YEAH. ENHANCE. SO OR EXPAND OKAY. MAYOR PRO TEM WE I GOT THAT DOWN AS AN ADJUSTMENT AS WELL. WE'LL VERY LIKELY WHEN WE BRING IT BACK IN MAY HAVE SOME MORE ROBUST LANGUAGE THAT REFERS TO SOME OF THE WORK THAT BRANDON'S DEPARTMENT IS DOING AS WELL. SO IT'S NOT JUST TIED TO THE THE OUTSIDE, OUTSIDE VISIBILITY, SMART CITIES, COOL TECH STUFF, BUT ALSO SOME OF THE INTERNAL WORK THAT WE'RE DOING AS WELL. YEAH. YES, SIR.

2.2 I GUESS WHAT I'M LOOKING FOR IS SOME MODIFICATION ON THAT ONE. HOW ABOUT SOME OBJECTIVE GOALS CONTINUALLY PROVIDING HIGH LEVEL OF CUSTOMER SERVICE TO OUR CITIZENS? IS THERE SOME SOME GOAL OR OBJECTIVE ATTACHED TO THAT, OR IS THAT BURIED SOMEWHERE ELSE IN THE PLAN? BECAUSE THAT'S A GREAT GOAL. BUT GIVE US SOMETHING TO METRIC TO MEASURE IT BY. YOU SHOULD START TO SEE SOMETHING ON EITHER PAGE 4 OR 5 OF THE GREATER PLAN. THAT'S GOING TO HAVE THE INDIVIDUAL TACTICS AND OBJECTIVES OF EACH ONE OF THOSE HIGHER LEVEL PILLARS. BUT YOUR POINT IS WELL TAKEN THAT THE HIGHER LEVEL PILLARS ARE MORE ASPIRATIONAL. OKAY. AND THEN THE TACTILE ITEMS HAPPEN IN THE OBJECTIVE. THESE ARE MORE MORE STRATEGIC, MORE TACTICAL GOALS LATER ON. IS THAT WHAT YOU'RE SAYING. YES OKAY. YEAH. SO YOU'RE YOU'RE ABOUT PAGE IN THE LARGER DOCUMENT WHICH I THINK I SENT YOU GUYS. IT'S AROUND PAGE 12 OR SO I THINK IS WHEN THAT KIND OF STARTS OKAY. THAT CONVERSATION. YEP. THANK YOU.

ANYTHING ELSE TO ADD TO NUMBER TWO GUYS AND LADIES. OKAY. NUMBER THREE NATIONAL AIRPORT.

ANYTHING WE NEED TO DELETE. ANYTHING THAT'S ACCOMPLISHED I, I FROM MY PERSPECTIVE I THINK WE NEED TO DELETE 3.1 OKAY. IT'S A WE'VE ALREADY GOT THE AIRPORT'S ALREADY BEING BUILT.

[03:25:01]

YEAH THAT'S MY COMMENTS. WERE GOING TO BE ALONG THE SAME LINE INSTEAD OF DELETING THE ITEM. I MEAN WE STILL WANT TO BE LOOKING FOR PARTNERSHIPS AND OTHER STRATEGIES TO EXPAND AND ATTRACT CORPORATE AVIATION. ON THE COMMERCIAL AVIATION SIDE, WE'RE ALREADY MOVING FORWARD.

WE WANT TO CONTINUE TO ATTRACT PARTNERS ON THAT SIDE AS WELL. I PUT THAT WE MAY WANT TO CHANGE IT TO SOME SPECIFIC GOALS RELATED TO PROFITABILITY OR GROWTH OF THE COMMERCIAL SERVICE. NOW THAT THE VIABILITY OF COMMERCIAL SERVICE ABSOLUTELY NEEDS TO CHANGE, BECAUSE WE'VE DONE THAT PART. BUT WE PROBABLY WANT TO BE SETTING GOALS NOW, MOVING FORWARD, LOOKING TO IMPROVE OR MAXIMIZE THE EFFECTIVENESS OF OR, YOU KNOW, WORK TOWARDS PROFITABILITY OF THE COMMERCIAL SIDE OF THE AIRPORT. SO, MR. BARRY, DO YOU HAVE DO YOU HAVE WHAT YOU NEED TO RESTATE THAT THEN FOR SO AS LONG AS THERE'S CONSENSUS, YOU'RE OKAY WITH THAT. THAT'S ALL. I WAS GOING TO BE MY NEXT QUESTION. WHAT HE JUST SAID YOU GUYS ARE IN CONSENSUS OVER THAT OKAY. WHAT ELSE ON NUMBER THREE. 3.3 NEEDS TO HAVE A STAR BY IT OR BE HIGHLIGHTED. I REALLY THINK WE CAN DO A BETTER JOB WITH THE MARKETING COMPANY THAT WE'VE HIRED TO TO SHOW THE VALUE AND BENEFIT OF TKI, NOT ONLY TO MCKINNEY, BUT TO THE REGION.

AND IF THEY WERE IN THE ROOM, I WOULD LOOK AT THEM AND SAY THE SAME THING. RIGHT. I'M VERY SERIOUS ABOUT THAT. THAT WAS SOMETHING THAT CAME UP MULTIPLE TIMES IN THE COUNCIL INTERVIEWS I HIGHLIGHTED ALREADY, BUT I'LL HIGHLIGHT IT AGAIN. SO I THINK PARTICULARLY WITH REGARD TO THE AIRPORT JUST REGAINING SOME TRUST FROM FOLKS THROUGH THROUGH GOOD THROUGH GOOD MARKETING. ANYTHING ELSE NEED TO BE ADDED TO THREE OR TAKEN AWAY OR I'M SORRY, ADJUSTED.

OKAY. NUMBER FOUR FINANCIALLY SOUND GOVERNMENT. I HOPE WE'RE GOING TO PULL SOME, SOME, SOME IDEAS FROM WHAT THIS TEAM OVER HERE WORKED ON IN FINANCIAL HEALTH. I HOPE WE'RE GOING TO BRING SOME OF THAT INTO HERE BECAUSE THERE'S SOME REALLY GREAT ROBUST CONVERSATION GOING GOING ON AROUND THAT. SO YEAH, THIS WOULD BE ANOTHER AREA WHERE I'D SAY IT'S OKAY TO GET DOWN INTO OPERATIONS AND SYSTEMS A LITTLE BIT. IT'S OKAY TO GET A LITTLE BIT MORE IN THE WEEDS, BECAUSE THAT'S GOING TO GIVE STAFF THE CLARITY THAT THEY NEED TO MOVE FORWARD. SO.

SO WHAT DO YOU GOT. ANYTHING YOU WANT TO DELETE IN NUMBER FOUR. ANYTHING NEED TO GO AWAY.

ANYTHING NEED TO BE ADJUSTED. I DON'T THINK IT NEEDS TO BE ADJUSTED. BUT I DO THINK OUR APPLICATION OF 4.4 TO CREATE FINANCIAL PLANS FOR FUTURE GROWTH MAY NEED TO EXPAND IN ITS SCOPE OR TIME FRAME A LITTLE BIT, TO MAYBE BEYOND THE PLATEAUING OF REVENUE OR POPULATION GROWTH THAT WE'VE TALKED ABOUT, SO THAT WE DO SEE WHAT ARE THE IMMINENT INFRASTRUCTURE MAINTENANCE REQUIREMENTS, WHAT ARE THE EXPECTED GROWTH OF OUR OPERATIONAL EXPENSES, THOSE TYPES OF THINGS IN THAT REALM OF PLATEAUING REVENUE. BUT I DON'T KNOW THAT YOU CHANGE THE THE MARKER. YOU JUST KIND OF CHANGE THE PRACTICE OF HOW WE LOOK AT THAT. WELL, GUYS, WHAT I'M WRITING UP HERE IS NOT WHAT IS NOT POLICY. AGAIN, THERE'S A PROCESS YOU'RE GOING TO WALK THROUGH. THESE ARE MY NOTES SO THAT I CAN HELP COMMUNICATE WITH STAFF AGAIN. BUT IS THERE A CONSENSUS GENERALLY AROUND THAT IDEA THAT WE NEED TO EXPAND 4.4 THE SCOPE OF THAT TO INCLUDE BEYOND THE NEAR TERM? I THINK THAT'S I THINK THAT'S WHAT MR. BELLER'S GETTING AT. ANY OTHER ADDITIONS TO FINANCIALLY SOUND GOVERNMENT? BRING ME BACK TO ANY OF THIS THAT YOU WANT TO. I'M MOVING QUICKLY, BUT YOU BRING ME BACK IF YOU WANT TO. OKAY. QUALITY OF LIFE, ANYTHING NEED TO BE DELETED. SOUNDS ODD JUST TO EVEN ASK THE QUESTION, RIGHT? YEAH. GO AHEAD. YEAH, I MIGHT GET PUSHED BACK FOR THIS ONE, BUT. 5.4 IT SAYS PROMOTE ENVIRONMENTAL STEWARDSHIP INITIATIVES. I DON'T KNOW WHAT STEWARDSHIP INITIATIVES THAT WE'VE BEEN EVEN PROMOTING, BUT I I'VE SEEN IT ON THERE A COUPLE TIMES. BUT LIKE IT'S LIKE IT'S JUST THERE TO BE THERE. WHY WHY IS IT THERE? CAN

[03:30:03]

RIGHT? IN OTHER WORDS, THESE ARE POLITICAL STATEMENTS SOMETIMES. WELL, THIS WHOLE DOCUMENT IS A POLITICAL STATEMENT. BUT IF WHAT YOU'RE SAYING IS, HEY, WE DON'T NEED TO SAY THAT I'M I'M OKAY WITH THAT. YOU JUST GUYS NEED TO TELL ME IT DOESN'T NEED TO BE ON THERE ANYMORE. AGAIN. THAT'S JUST THAT'S MY MY OPINION. BUT, YOU KNOW, I UNDERSTAND THE POLITICAL ASPECT OF I THINK IT NEEDS TO BE ON THERE. I MEAN, THE COMMENT I'VE HEARD FOR THE LAST FIVE YEARS FROM Y'ALL IS WE NEED A NEW PARTNERS, WE NEED BALCONIES. WE NEEDED, YOU KNOW, THE OUR NEW PARTNERS IN, IN ENVIRONMENTAL SERVICES SO THAT WE CAN DO MORE THINGS. I THINK THE PRESENTATION THAT Y'ALL GAVE A COUPLE OF WEEKS AGO OR MONTHS AGO KIND OF POINTED TO WHAT THAT LOOKS LIKE. AND I DO THINK THAT'S A GOOD THAT WAS ABOUT ABOUT 30 DAYS AGO WITH THE SUSTAINABILITY ROADMAP THAT WE TALKED ABOUT PRIMARILY AROUND AIR AND WATER QUALITY.

BUT YOU ARE CORRECT THAT THE BELL COUNTY IS NOW CIRCULAR SERVICES BUILDING THAT WAS BUILT SHOULD BE OPERATIONAL IN ABOUT 2 OR 3 MONTHS AND OVER THE COURSE OF THE NEXT YEAR.

CERTAINLY, IT HAS ALWAYS BEEN THE EXPECTATION FROM STAFF, BASED ON FEEDBACK FROM COUNCIL, THAT WE WILL HAVE SOME IDEAS FOR THE COUNCIL ON HOW WE CAN BETTER PRIORITIZE, COMMUNICATE WITH OUR RESIDENTS AROUND RECYCLING. WITH THE CHANGES IN TECHNOLOGY, OUR ABILITY TO SORT, RECYCLING FROM OTHER TYPES OF MATERIALS BASED ON THE PARTNERSHIP WITH BELL CONES, THAT IS CERTAINLY COMING. NOW THAT THE POLICY QUESTION ON WHERE AND IF IT FALLS ON THE PRIORITIES. THAT, OF COURSE, IS COUNCIL BASED, BUT CERTAINLY STAFF CAN AND WILL HAVE THAT INFORMATION FOR THE COUNCIL OVER THE COURSE OF THE NEXT COMING MONTHS. I WOULD JUST ADD SOME CITIES HAVE THESE LOFTY GOALS ON CLIMATE ACTION PLANS AND ALL OF THAT. WE DON'T WADE INTO THAT TERRITORY. TYPICALLY, THAT'S NOT BEEN AN IMPERATIVE THAT THE CITY COUNCIL HAS HITHERTO SHARED WITH US. HOWEVER, WE DO HEAR FROM OUR RESIDENTS AND OUR SURVEYS. WE HEAR FROM OUR COUNCIL MEMBERS THAT, YOU KNOW, COMMUNITY DOES WANT OUR WATER TO BE CLEAN AND RECYCLE WHEN WE CAN RECYCLE, AND MAYBE WE CAN DO A BETTER JOB OF THAT AND MAKE SURE THAT WE'RE, YOU KNOW, HAVE ARE TAKING WE'RE BEING GOOD STEWARDS OF OUR LOCAL ENVIRONMENT. AND SO THAT'S WHAT THIS IS. WE'RE WE'RE CERTAINLY OPEN TO ANY SUGGESTIONS OR ANY CLARIFICATION THAT THE COUNCIL MIGHT NEED ON THIS. BUT YOU KNOW, WE WE UNDERSTAND THE RELATIVE PRIORITY OF THIS RELATIVE TO THE OTHER THINGS AS WELL. SO I THINK IT'S INCLUSION ALSO HELPS TO SHOW THAT WE ARE TRYING TO BE INTENTIONAL ABOUT THIS, BECAUSE INFILL CAN BE VERY PAINFUL TO PEOPLE. I'M USED TO DRIVING BY THIS FIELD WITH ALL THE TREES, AND NOW IT'S SOLD TO 7-ELEVEN, RIGHT. YOU KNOW, AND SO AND WE HAVE DONE, I THINK, A GOOD JOB. AND I'LL USE THE EXAMPLE OF MCKINNEY GREENS AREA WITH THE RECLAMATION OF THE GOLF COURSE.

GOLF COURSE IS TEAR DOWN A LOT OF TREES, BUT THE RECLAMATION IS REALLY PUT A BUNCH OF TREES BACK THERE AND WHERE WE CARVED SOME TRAILS DOWN THERE. SO I THINK THIS IS IMPORTANT TO PUT IN, DESPITE IT NOT BEING KIND OF A FRONT AND CENTER STAFF JOB EVERY DAY. GREAT, GREAT. ANY OTHER ADJUSTMENTS TO NUMBER FIVE? I WANTED TO ACTUALLY HIGHLIGHT, AND I DON'T KNOW IF THERE NEEDS TO NECESSARILY BE AN ADJUSTMENT. I THINK IT JUST FOR ME, IT STANDS OUT. CREATE AFFORDABLE RECREATIONAL AND CULTURAL ACTIVITIES FOR ALL AGES THROUGHOUT THE CITY. AND I THINK WE DO A GREAT JOB OF DOING TONS OF CULTURAL EVENTS LOCATED HERE DOWNTOWN. I DON'T SEE THAT SAME EFFORT, ESPECIALLY FOR PEOPLE, FOR PEOPLE WHO LIVE IN THE WESTERN PART OF THE CITY, THEY MAY AS WELL LIVE IN FRISCO OR PROSPER THE WAY WE DON'T REALLY INTENTIONALLY ENGAGE WITH THEM AND FIND WAYS TO REALLY BRING COMMUNITIES TOGETHER IN THAT SECTOR OF THE CITY. SO I DON'T KNOW WHAT NEEDS TO BE ADJUSTED IN THAT. BUT I THINK, YOU KNOW, THIS IS KIND OF ONE OF THOSE THINGS I HEARD ALL OF LAST YEAR IS THAT EVERYTHING IS LOCATED DOWNTOWN. AND THOSE FOLKS, SOMETIMES IT TAKES THEM 20 MINUTES TO DRIVE DOWN HERE. SO WHAT CAN WE DO TO BETTER ENHANCE THE QUALITY OF LIFE AND BRING COMMUNITY TOGETHER IN THE, YOU KNOW, WESTERN PART OF OUR CITY? IS THAT STILL SAY, SAYING IT THAT WAY? IS THAT STILL A PRIORITY FOR COUNCIL? IN OTHER WORDS, THAT LAST PART OF THE PHRASE THROUGHOUT THE CITY, I THINK IT SHOULD BE, IS THERE SO CONSENSUS AROUND THAT? I AGREE, AND I CAN THINK OF A FEW THINGS WE'VE DONE IN THE WESTERN PART OF THE CITY, LIKE AROUND JOHN, JUDY. WE'VE DONE A FEW EVENTS.

WE'VE HAD FIRE TRUCKS OUT THERE, AND IT DOES DRAW QUITE A CROWD AND EVERYTHING LIKE THAT. SO I THINK, YES, WE'VE DONE SOME GOOD JOBS THERE, BUT YES, WE PROBABLY NEED TO BE A BIT MORE INTENTIONAL. OKAY, SO WHAT PATRICK SAID WAS DIFFERENT THAN WHAT I HEARD YOU SAY. PATRICK WAS. FOOD TRUCKS AND CARNIVALS. AND I HEARD YOU SAY MORE STRUCTURAL. AND IT'S TWO BIGGER

[03:35:05]

YOU'RE READY TO MOVE ON FROM. 6.4, MAINTAIN THE HIGHEST INSURANCE OF THE ISO RATING.

THAT'S VERY GENERIC. SO WHAT IT DOESN'T SAY IS HOW DO YOU DO THAT? IS THAT. A 6.4 DEALS WITH ISO RATINGS. AND THIS IS PURSUE AND MAINTAIN THE HIGHEST RATING. RIGHT. SO IS THERE SOMEONE UP HERE THAT PUT THAT ON THERE LAST YEAR. YEAH I WOULD JUST SAY WHEN YOU GO TO DO. IS THAT ACHIEVABLE. NOT MUCH YET. SO UNDER 6.4 RIGHT. THERE'S ONE ITEM THAT'S VERY SPECIFIC.

RIGHT. AND THE VERY LAST PAGE, IF YOU GO TO THE VERY LAST PAGE OF THE THICKER. DO YOU HAVE, DO THEY HAVE THE THICKER. THEY DON'T HAVE THE FULL. IT'LL SAY ENSURE THAT 50% OF ALL BUILDING INSPECTIONS AND DEVELOPMENT SERVICES OBTAIN COMBINATION CERTIFICATIONS THROUGH THE INTERNATIONAL CODE. THERE CAN PROBABLY BE MORE ADDED TO THAT. CERTAINLY. BARRY, YOU WANT TO TAKE THAT? YEAH. YOU'RE GOING TO BE RECEIVING SOME INFORMATION ON SOME PLANS THE FIRE DEPARTMENT'S MAKING. AND HE MENTIONED IN HIS OPENING COMMENTS ABOUT THE THE MIX OF APPARATUS AND THE WAY WE STAFF OUR STATIONS THAT ARE GOING TO BE WORKING DIRECTLY TOWARDS MAINTAINING THIS ISO WITHOUT HAVING TO BUILD MORE AND MORE FIRE STATIONS. IT'S GOING TO HELP ON THE ISO SIDE. IT'S GOING TO HELP ON OUR TRAINING AND RESPONSE SIDE, BECAUSE THERE WILL BE VERY DEDICATED ROLES FOR YOUR ON THE TRUCK OR YOU'RE ON AN ENGINE WHERE RIGHT NOW WE HAVE WHAT'S KNOWN AS QUINT VEHICLES, WHICH ARE A TRUCK AND AN ENGINE. IT'S A LADDER TRUCK WITH A PUMPER. AND SO WE'RE KIND OF CHANGING OVER TIME. AS THEY PHASE OUT, WE'RE GOING TO BE CHANGING THE TYPES OF TRUCKS WE BUY. BUT THAT'S VERY SPECIFIC TO THIS, THIS INCIDENT OR THIS 6.4. SO YOU'LL BE SEEING THIS FLESHED OUT MORE THIS YEAR AS WE COME IN WITH THE OBJECTIVES. THANK YOU. OKAY. YEAH. ANYTHING ELSE WITH NUMBER SIX. THAT NEEDS TO BE ADJUSTED.

ANYTHING NEED TO BE ADDED. OKAY. BACK UP. BIG PICTURE. ANYTHING AT ALL THAT HAS NOT BEEN COMMUNICATED THAT NEEDS TO BE COMMUNICATED TO STAFF TO HELP THEM FOR DIRECTION AS THEY SET THESE GOALS. I DON'T KNOW IF THIS IS SOMETHING THAT NEEDS TO GO UNDER ANOTHER GOAL OR IF WE NEED TO ADD ANOTHER GOAL, BUT THERE IS A LOT OF, YOU KNOW, TALK TODAY ABOUT COMMUNITY ENGAGEMENT, CONNECTIVITY AND COMMUNICATION. OKAY. AND I DON'T KNOW IF WE NEED TO SET THAT AS PART OF A A SEPARATE GOAL. OR DO WE ROLL THAT UNDER, I DON'T KNOW, QUALITY OF LIFE OR. I HAVE THAT NOTE WRITTEN DOWN UNDER OPERATIONAL EXCELLENCE. I THINK THAT WHETHER YOU WANT TO MAKE A STRATEGIC STATEMENT OR SENTENCE TODAY, I THINK THAT OVER THE COURSE OF THE NEXT COUPLE OF MONTHS, WE'LL WE'LL PROBABLY PROVIDE SOMETHING THAT'S RESPONSIVE IN THE DOCUMENT THAT WE BRING BACK AS A DRAFT. THANK YOU. YEAH, I'D PUT SOMETHING UNDER 2.2 CURRENTLY READS CONTINUOUSLY PROVIDE A HIGH LEVEL OF CUSTOMER SERVICE TO OUR CITIZENS. AND I WOULD ADD SOME TEXT ON COMMUNICATION OF IMPROVED COMMUNICATION WITH CITIZENS ON PROGRAMS AND SUCCESSES. SO WE CAN WE CAN BRING THAT BACK TO YOU. IS THAT SUFFICIENT COUNSEL? OKAY. ANYTHING ELSE? BIG PICTURE YOU GUYS WANT TO ADD OR ADJUST? ALL RIGHT. WE'LL CONCLUDE OUR TIME TOGETHER. I'M GOING TO LET MR. GRIMES AND STAFF ANYTHING.

ANYTHING ELSE YOU NEED CLARITY ON, OR DO YOU FEEL LIKE YOU GUYS HAVE WHAT YOU NEED AT THE END OF THIS TIME TOGETHER TO TO MOVE FORWARD WITH YOUR OPERATION, YOUR YOUR PLANS, YOUR GOAL SETTING? YEAH. THANK YOU FOR THAT. I VERY MUCH APPRECIATE THIS CLARITY AND INPUT. I THOUGHT THE FORMAT TODAY COUNCIL SPEAK FOR THEMSELVES, BUT I LIKE THE FORMAT OF BREAKING UP INTO SMALLER GROUPS TEND TO GET PEOPLE TO ENGAGE MORE IN THAT

[03:40:01]

AND THOSE WILL BE PROVIDED BY THE DEPARTMENTS TRYING TO UNDERSTAND THE OBJECTIVES THAT YOU SET TODAY AND TRYING TO PUT SOME MEASURABLE GOALS THAT WE COULD ACHIEVE IN THE NEXT FISCAL YEAR UNDER THOSE OBJECTIVES. AND IF SOMETHING'S MISSING THE MARK, THAT'S THE TIME TO CATCH IT, AMEND IT, REWORD IT, STRIKE IT. THAT WAY WE WOULD MAKE SURE THAT WE ARE WORKING IN THE DIRECTION THAT YOU WOULD HAVE US WORK. JUST SOME CONCLUDING WORDS FROM ME, MISS. I TOLD MR. GRIMES THIS WHEN I TALKED TO HIM THE FIRST TIME THAT I'VE WORKED WITH, I'VE GOTTEN THE PRIVILEGE OF WORKING WITH CITIES ALL OVER THE COUNTRY, AND I'VE NEVER SEEN A DOCUMENT QUITE LIKE THE ONE THAT HE PUTS TOGETHER AND HIS TEAM PUT TOGETHER FOR YOU GUYS EACH YEAR. AND SO I JUST WANT TO DOUBLE DOWN ON WHAT BARRY IS SAYING. IT'S REALLY COOL TO ME THAT THE LEVEL OF DETAIL, IT'S NOT OVERWHELMING, THE LEVEL OF DETAIL THAT'S BEING COMMUNICATED TO YOU FROM STAFF REGARDING THE GOALS THAT THEY'RE SETTING AND THEY'RE GOING TO ACCOMPLISH NEXT YEAR. IT'S PRETTY SPECIAL. AND WHAT YOU GUYS HAVE HAPPENING HERE AT MCKINNEY IS PRETTY SPECIAL. AND I HOPE YOU I HOPE YOU LEAVE OUR TIME TOGETHER TODAY TOGETHER.

JUST ENCOURAGE THAT. LIKE, HEY, WE GOT A REALLY BRIGHT FUTURE AHEAD OF US. AND AND WE GOT, YOU KNOW, SOME AWESOME RESOURCES THAT WE'RE GOING TO ABLE TO UTILIZE IN ORDER TO, TO REACH THESE GOALS. AND AN AWESOME STAFF THAT'S GOING TO GET THE JOB DONE. AND SO I JUST WANT TO SAY, FINALLY, THANK YOU GUYS FOR HAVING ME TODAY. I REALLY APPRECIATE THE OPPORTUNITY TO BE WITH YOU. I'M GOING TO LET MAYOR HAVE A LAST WORD. UNLESS THERE'S SOMEBODY ELSE WHO NEEDS TO SAY SOMETHING I WOULD ASK FOR FOR YOUR HELP WITH ONE THING BEFORE YOU LEAVE.

I NEED TO KNOW HOW I DID TODAY. OKAY. AND SO THERE'S A QR CODE UP THERE YOU CAN SCAN. I'D LOVE

[CITY COUNCIL & CITY MANAGER COMMENTS]

THAT'S I LEARNED A LOT. AND ACTUALLY, YOU KNOW, I FELT LIKE WE GOT WE WERE ABLE TO GIVE FEEDBACK, YOU KNOW, VERSUS JUST LISTENING. I THINK LAST TIME LAST COUPLE TIMES WE JUST FELT LIKE WE WERE JUST LISTENING. SO SO THANK YOU. I JUST WANTED IF I COULD THANK EMPRESS JOSH SHERIDAN AND TINNITUS FOR AND BLANCA AS WELL FOR HELPING PULL ALL THESE DOCUMENTS TOGETHER

[03:45:08]