Feb 24, 2026 Visit McKinney

[CALL TO ORDER]

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MORNING. WELCOME TO THE VISIT MCKINNEY BOARD MEETING. MY NAME IS KATIE SCOTT, AND WE ARE MEETING AT CITY HALL AND COUNCIL CHAMBERS, LOCATED AT 401 EAST VIRGINIA STREET, MCKINNEY, TEXAS. TODAY IS TUESDAY, FEBRUARY 24TH, 2026 AND IT IS 8:02 A.M. THE FOLLOWING BOARD MEMBERS ARE PRESENT JILL BARNES, BRIAN MEDINA, KEITH GAUL, JANIE PENA, CAROL SULLIVAN, TARYN BOLTON, AND MYSELF. CITY COUNCIL MEMBERS PRESENT ARE PATRICK CLOUTIER. WE HAVE PAUL GRIMES, MIKE KOSKI, ANDREW JONES, DEBORAH BRADFORD, AND MARCUS LLOYD. VISIT MCKINNEY. STAFF PRESENT ARE AARON WARNER, ALICIA HOLMBERG, SARAH NOLTING, EMILY MYRICK, AND PAULA MARTIN. WE ARE TAKING TIME FOR PUBLIC COMMENTS ON AGENDA ITEMS. IF

[CONSENT ITEMS]

[Board and Liaison Reports City of McKinney MEDC MCDC Visit McKinney Marketing Report McKinney Main Street / MPAC McKinney Parks and Recreation Visit McKinney Finance Report]

TUESDAY, MARCH 3RD IS THE LAST DAY OF EARLY VOTING AND THEN THE ELECTION DAY, OF COURSE.

I'M SORRY. SATURDAY, FEBRUARY 28TH. TUESDAY, MARCH 3RD IS ELECTION DAY, SO YOU'LL HAVE A FEW DAYS OFF. BUT THEN TUESDAY, MARCH 3RD IS ELECTION DAY FOR THE PRIMARY HERE IN STATE OF TEXAS. WE HAVE A NEW FIRE DEPARTMENT HEADQUARTERS BUILDING. WE HAVE. IT'S ACTUALLY THREE BUILDINGS. YOU HAVE THE HEADQUARTERS BUILDING ITSELF. YOU HAVE FIRE STATION NUMBER TWO, WHICH IS RELOCATING FROM THE COMMUNITY AVENUE LOCATION TO THIS NEW LOCATION.

AND THEN THERE'S A LOGISTICS BUILDING AS WELL. SO THE THREE BUILDINGS AS PART OF THE NEW FIRE STATION HEADQUARTERS, IF YOU HAVEN'T HAD A CHANCE TO SEE IT YET, DRIVE BY THERE AND TAKE A LOOK. IT'S A FANTASTIC NEW BUILDING. AND OF COURSE, WHEN THEY AS THEY VACATE THE SPACE IN THE POLICE DEPARTMENT, WE WILL BE RENOVATING THAT SPACE AND MAKING ROOM FOR ADDITIONAL POLICE EXPANSION AT THE EXISTING PUBLIC SAFETY BUILDING. A COUPLE OF OTHER THINGS. WE

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AS OUR NAVIGATOR. THEY WILL BE NAVIGATING OUR COMMUNITY THROUGH THESE IMPORTANT CONVERSATIONS, SOME RESEARCH THAT WILL BE DONE, DATA COMPARISONS, ETC. AND WHAT OTHER CITIES ARE DOING. BUT AT THE END OF THE DAY, IT'S GOING TO BE MCKINNEY'S SOLUTION AND WE EXPECT TO HAVE THAT SORT OF SET OF RECOMMENDATIONS AND REPORT TO PRESENT TO THE CITY COUNCIL IN OCTOBER OR NOVEMBER OF THIS YEAR. SO LATER ON THIS YEAR, AND WITH THAT, I WILL STAND FOR ANY QUESTIONS. I THINK I COVERED IT ALL. I'M SO SORRY. I FORGOT THE LAST THING LAST FRIDAY IN THIS ROOM WE HAD OUR ANNUAL GOAL SETTING STRATEGIC GOAL SETTING WITH THE CITY COUNCIL. ANOTHER MEETING YOU CAN PULL UP AND WATCH IF YOU'RE SO INCLINED. GOOD CONVERSATIONS, GOOD INFORMATION, AND SPECIFICALLY, I KNOW YOU ALL HAVE AN INTEREST SOMETIMES IN OUR POPULATION ESTIMATES. LUCAS REILLY, OUR PLANNING DIRECTOR, GAVE A PRESENTATION ON HOW WE CALCULATE OUR POPULATION PROJECTIONS. IT'S VERY INTERESTING. AND THAT'S AT THE FIRST PART OF THE MEETING. SO YOU DON'T HAVE TO WATCH THE WHOLE MEETING IF YOU DON'T WANT, IF YOU JUST WANT TO CATCH THAT PART. WITH THAT, I'LL STAND FOR ANY QUESTIONS. WE HAVE COUNCIL MEMBERS HERE THAT MIGHT WANT TO SHARE SOME THINGS AS WELL. SO THANK YOU SO MUCH. THANK YOU.

OKAY. MOVING ON, COUNCILWOMAN. COUNCILWOMAN FELTZ. OH, ARE YOU HERE? HI, COUNCILWOMAN. YES, SORRY. OKAY, WE'LL START WITH PATRICK AND THEN MOVE TO HER. I'M GOING TO TALK ABOUT NEXT TUESDAY. WE HAVE OUR BIGGEST MEETING OF THE YEAR. WE ACTUALLY HAVE FOUR MEETINGS ON TUESDAY. SOME OF YOU MAY NOT THINK I HAVE FOUR MEETINGS IN ME. YOU MIGHT BE RIGHT, BUT A COUPLE THINGS. PAUL WENT OVER SOME OF IT. WE HAVE A CDC JOINT MEETING AND WE'RE GOING TO BE ADOPTING THE TIFIA LOAN. BASICALLY, THE TIFIA LOAN WILL TAKE PLACE OF THE CDC BONDS THAT WENT TO THE AIRPORT. THE TIFIA LOAN IS ISSUED AT ONE HALF OF THE 30 YEAR TREASURY BOND RATE, WHICH IS GOING TO BE SOMEWHERE IN THE NEIGHBORHOOD OF TWO AND A HALF TO THREE, WHICH IS A LOT BETTER RATE THAN WHAT CDC GOT LAST YEAR. SO THIS IS GOING TO SAVE THE TAXPAYER A LOT OF MONEY. WE ARE GOING TO BE WE'VE GOT A TOURIST MEETING. THE BIG THING IN THE TOURS, THAT IS THAT WE ARE GOING TO BE LOOKING TO APPROVE A DESIGN FOR A PARKING GARAGE JUST NORTH OF HARVEST. YOU KNOW, WHERE THAT PARKING LOT IS NORTH OF HARVEST. AND THERE'S A PARK RIGHT BY THERE, TOO, CALLED CENTRAL PARK. THE IDEA IS THAT WE'RE GOING TO BE MOVING CENTRAL PARK TO ABUT KENTUCKY STREET, MOVE IT A LITTLE BIT EAST, AND USE THE REST OF THAT REAL ESTATE FOR A PARKING GARAGE. BUT THIS IS JUST THE DESIGN CONTRACT. THERE'S STILL A LOT OF DISCUSSION YET TO HAVE. PAUL TALKED ABOUT THE BETTER TOGETHER INITIATIVE. I'LL JUST MENTION ON THAT THAT, YOU KNOW, I WAS ON THE COMMITTEE THAT INTERVIEWED THE FOUR APPLICANTS FOR THIS NAVIGATOR JOB. IN MY OPINION, THIS CREW WAS BY FAR THE MOST IMPRESSIVE. WE ARE ABLE TO UTILIZE THE GRADUATE STUDENTS AT THE UNIVERSITY OF TEXAS AT DALLAS TO HELP US, AND

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THEY DIDN'T JUST CHOOSE MCKINNEY AS YOUR BUSINESS. THEIR EMPLOYEES ACTUALLY MOVED THEIR FAMILIES TO MCKINNEY TO CALL US HOME. THAT'S THE STORY. WE'RE TRYING TO GET OUT THERE MORE AND MORE. THE GLOBE LIFE CHOSE TO STAY IN MCKINNEY, TEXAS. THEY EVEN SAID IN THEIR VIDEO THAT OTHER CITIES WERE TRYING TO RECRUIT THEM. THAT'S FAIR, RIGHT? BUT THEY CHOSE MCKINNEY. IS THAT NOT A POWERFUL STATEMENT ABOUT HOW GREAT MCKINNEY IS WHEN A GLOBAL 1000 COMPANY DECIDES TO STAY HERE, WHEN THEY HAVE OPTIONS AROUND THE WORLD? SO VERY HAPPY WITH THAT. THE OTHER ONE WAS HUGS WON WORKFORCE DEVELOPMENT. WHAT THEY DO BEHIND THE SCENES IS SPECTACULAR. WHAT THEY DO IN PUBLIC IS PHENOMENAL, SO IT'S ALWAYS GREAT TO RECOGNIZE THEM.

AND I SAW THEIR BUILDING. IT'S WOW, HAVE YOU GUYS GONE PAST THAT RECENTLY? IT'S PRETTY SPECIAL. AND THE LAST AWARD WAS TO MR. SHANE HAYNES. THE HAYNES FAMILY OWNS PATINA GREEN, AMBROSIA AND A COMPANY CALLED NET TRIO, WHICH YOU'VE PROBABLY SEEN IN HER VAN IN DOWNTOWN MCKINNEY. THEY ALSO PURCHASED THE FORMER COMMON DESK BUILDING THERE IN DOWNTOWN RENO HIGHWAY FIVE. AND THEY'RE CREATING AN INNOVATIVE INNOVATION HUB AT THAT LOCATION. SO MR. HAYNES WON OUR FIRST EVER PIONEER AWARD FOR ACTIVITIES AND EFFORTS TO INSPIRE INNOVATION IN OUR GREAT CITY. SO I JUST WANT TO SPOTLIGHT THOSE. THIS CALENDAR YEAR, THE EDC WILL BE REFINING OUR STRATEGY, AND WE'LL BE LOOKING TO WORK WITH YOUR GROUP TO HELP US IN THAT JOURNEY. SO I'LL WORK WITH DIRECTOR WARNER TO SET UP SOME MEETINGS, PERHAPS IN A FEW MONTHS, TO TALK ABOUT OUR EDC STRATEGY. AND I HAVE ONE MORE ITEM. OH, I WILL I'LL TAKE SOME SOME EXECUTIVE LICENSE HERE AND JUST SAY, WELCOME TO THE TEAM, TONY, IF I MAY. AARON. YEAH, FOR SURE. I HAD THE PLEASURE OF WORKING WITH TONY IN MY PREVIOUS ROLE WITH THE CITY OF MCKINNEY. GREAT MAN. HUGE UPSIDE. SO YOUR TEAM JUST GOT BETTER. SO WITH THAT, I WILL STAND FOR ANY QUESTIONS. I HAVE A QUESTION, MICHAEL. NO. MICHAEL TALLEY GOT A NEW OPPORTUNITY IN PLANO. HOW IS THE TEAM? YEAH, WE DON'T TALK ABOUT THAT. BRIAN. SORRY. NO.

WE ARE SO BLESSED THAT A TEAMMATE MOVED ON TO A LEADERSHIP ROLE IN ANOTHER CITY.

THAT'S OUR GOAL, RIGHT? TO GET PEOPLE TO GROW AND ACHIEVE GREAT THINGS. AND SELFISHLY, I NOW HAVE A GREAT PARTNER IN THE REGION TO HELP COORDINATE EFFORTS WITH THE SAME SPIRIT AND ENERGY THAT WE EXPECT OF OURSELVES. WE HAVE NOT POSTED THE POSITION AS ANYBODY IN MY POSITION TENDS TO DO. WE TAKE A STEP BACK, LOOK AT THE ORG CHART, ASSESS WHERE WE NEED OUR CURRENT NEEDS AND WHAT GAPS TO FILL BECAUSE YOU CANNOT REPLACE MR. TALLEY. BUT WE'RE TRYING TO, OF COURSE, KEEP OUR MISSION MOVING FORWARD, I WILL SAY, AND YOU INSPIRED SOMETHING IN ME.

WE DID HIRE A NEW TEAMMATE, A DIRECTOR OF STRATEGY AND OPERATIONS, A CHIEF OF STAFF POSITION REPORTING TO ME. HER NAME IS GLYNIS WOOLRIDGE. SHE CAME FROM WORKFORCE SOLUTIONS, SO SHE'S BEEN VERY WELL KNOWN IN THE REGION. AND SHE STARTED A WEEK AGO LAST MONDAY. SO GOOD.

THANK YOU. THANK YOU. ANYBODY ELSE? THANK YOU MIKE. FOR MCDK. WE ARE DOUBLE BLESSED THAT WE HAVE BOTH DEBORAH BRADFORD AND MARCUS LLOYD HERE. THANK YOU BOTH FOR BEING HERE. THANK YOU.

GOOD MORNING. GOOD MORNING. HAPPY NEW YEAR. CAN YOU SAY HAPPY NEW YEAR IN AT THE END OF FEBRUARY. YES. BUT IT'S GREAT TO BE BACK. HAD A VERY WARM RECEPTION. ALWAYS GOOD TO SEE YOU GUYS AND TO WORK WITH YOU. SO THANK YOU. MCDC REPORT PROMOTIONAL AND COMMUNITY EVENT GRANTS. OF COURSE, YOU HAVE THE REPORT WITH ALL OF THE 15 AWARDS THAT WE DID. SO THE APPLICATION FOR THE FIRST CYCLE OF THOSE GRANTS WAS ACCEPTED THROUGH NOVEMBER THE 28TH PROJECT GRANTS APPLICATION FOR THE FIRST CYCLE WAS ACCEPTED THROUGH DECEMBER THE 30TH.

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THE RETAIL DEVELOPMENT INFRASTRUCTURE, WE DIDN'T HAVE ANY APPLICATIONS FOR THAT, SO THERE IS PLENTY OF OPPORTUNITY FOR TOURISM. PEOPLE COMING IN FOR DESTINATION ENTERTAINMENT, HOTEL ROOMS. SO WE'RE EXCITED TO HEAR ALL OF THAT. I WANT TO UNDERSCORE SOMETHING CALLED MCKINNEY FRONT PORCH, AND IF YOU'RE NOT FAMILIAR WITH THAT, MCKINNEY FRONT PORCH IS A COLLABORATIVE GROUP CREATED TO ALIGN COMMUNITY PARTNERS TO INFORM, CONNECT, AND SUPPORT AFFORDABLE HOUSING INITIATIVES IN MCKINNEY. IT'S FACILITATED BY MCDC, AND THE PARTICIPANTS INCLUDE US, THE CITY OF MCKINNEY, CITY COUNCIL, CITY MANAGER'S OFFICE, HOUSING AND COMMUNITY DEVELOPMENT SERVICES, PLANNING, MCKINNEY HOUSING AUTHORITY, THE CHAMBER MEDC HABITAT, COLLIN COUNTY, ONE HEART, MCKINNEY NAYRAB, WHICH I'LL UNDERSCORE IN A MINUTE, AND ALSO CADENCE BANK. SO WITH NAYRAB I WANT TO WHICH IS LET ME UNDERSCORE IT IS THE NATIONAL ASSOCIATION OF REAL ESTATE BROKERS. AND SO WHAT THEY'RE DOING IS CREATING WEALTH BUILDING SEMINARS, ONE OF WHICH WILL BE MARCH THE 27TH. AND WE WOULD LOVE TO HAVE ALL OF YOU THERE. WE HAD ONE LAST YEAR, WHICH WAS EXCELLENT. THE ACTUAL COMMUNITY DAY IS APRIL THE 18TH, AND AT THE RALLY WE HAD THE PRIVILEGE OF COUNCILMAN CLOUTIER WAS THERE AND HE SPOKE.

FORMER MAYOR FULLER WAS THERE AND SPOKE. WE HAD OTHER COUNCIL PEOPLE THERE ALSO, THE CITY MANAGER'S OFFICE. SO AGAIN, A GREAT BIG INVITATION EXTENDED TO YOU. AND THE PURPOSE OF THE RALLY IS SO THAT THE STAKEHOLDERS WILL GO BACK TO YOUR NETWORKS AND EXPLAIN WHAT IT'S ABOUT. YOU'LL SEE ALL OF THE PRESENTATIONS, OR RATHER A PREVIEW AT THE RALLY, AND THEN INVITE YOU TO COME ON THE 18TH AT OLD SETTLERS. IT WILL BE PHENOMENAL. YOU DON'T WANT TO MISS IT. HOPE TO SEE YOU THERE AND I STAND FOR ANY QUESTIONS. I JUST HAVE A QUICK ONE. THE EVENT ON MARCH 27TH THAT YOU'VE EXTENDED THE INVITATION. WHAT TIME IS THE EVENT? IT IS. IT'S FROM 5 TO 7. I'M PARDON ME, 4 TO 6. AND IT'S ACTUALLY HERE IN THE FITZHUGH ROOM, WHICH IS WHERE IT WAS LAST YEAR. THANK YOU. WE WERE ACTUALLY THE FIRST EVENT TO USE THAT ROOM COMMUNITY EVENT. SO EXCITED TO HOST AGAIN THIS YEAR. ANY OTHER QUESTIONS? THANK YOU DEBORAH.

THANK YOU. APPRECIATE YOU. MY PLEASURE. MCKINNEY MAIN STREET IMPACT WITH ANDREW JONES. GOOD MORNING, MADAM CHAIR. VISIT MCKINNEY BOARD ANDREW JONES, CULTURAL DISTRICT DIRECTOR. IF YOU HAVEN'T NOTICED, IN DOWNTOWN, WE STARTED A LITTLE CONSTRUCTION PROJECT AT IMPACT.

IT'S GOING TO BE A GREAT ADDITION AND UPGRADE TO THE FACILITY. WE'RE REDOING BASICALLY EVERY FLOOR, PUBLIC RESTROOMS, THE MAIN SPACES. IT'S GOING TO FEEL A LOT MORE THEATRICAL WHEN YOU WALK IN THE BUILDING. AND THEN IN THE MAIN THEATER, WE HAVE A LOT OF GREAT DETAILS THAT WE'RE ADDING, INCLUDING TAKING THE JUDGE'S BENCH, WHICH HAS BEEN HIDDEN FOR THE PAST 50 YEARS, AND PULLING THAT OUT AS A BAR IN THE MAIN THEATER SPACE. SO INVITE YOU TO KIND OF LOOK AT WE HAVE A GREAT LANDING PAGE WITH A LOT OF GREAT RENDERINGS.

SO I'D LOVE FOR FOR Y'ALL TO TAKE A LOOK AT THOSE AND HOPEFULLY, MAYBE I'LL COME BACK AT A LATER DATE AND SHOW YOU THE FULL PRESENTATION. WE ARE. AS A RESULT OF THE IMPACT RENOVATION, WE ARE ADDING TEMPORARY RESTROOMS FOR THE PUBLIC OVER AT THE POLICE SUBSTATION. YOU KNOW WHERE THAT IS? IT'S RIGHT NEXT TO CADILLAC. WE ALSO LAUNCHED A NEW ADVERTISING CAMPAIGN FOR THE DISTRICT. ARE ANYTHING BUT SQUARE CAMPAIGN NEW BRANDING ON ALL OF OUR SOCIAL MEDIA, SOME NEW VIDEOS, AS WELL AS WE'RE ABOUT TO LAUNCH OUR NEW WEBSITE WITH IN CONJUNCTION WITH VISIT MCKINNEY. OUR NEW WEBSITE IS GOING TO BE HOUSED ON VISIT MCKINNEY'S PLATFORM, WHICH WE'RE VERY EXCITED ABOUT AND HUGE SHOUT OUT TO STAFF, ESPECIALLY SARAH, FOR HELPING US FACILITATE THAT TRANSITION. SOME UPCOMING EVENTS. WE GOT MARCH 3RD, THE JAZZ SHOWCASE AT TUFTS. MARCH 14TH WE HAVE OUR SAINT PATRICK'S DAY BEER WALK ON THE 21ST WE HAVE OUR COFFEE CRAWL. IF YOU HAVEN'T BEEN TO THESE COFFEE CRAWLS, THEY ARE SOMETHING ELSE. IT IS AMAZING TO SEE HOW MANY PEOPLE COME OUT FOR COFFEE IN DOWNTOWN, AND WE'RE BLESSED TO HAVE LOTS OF GREAT COFFEE SHOPS THAT MANY OF THEM PARTICIPATE IN THE COFFEE CRAWLS. MARCH 28TH WE HAVE OUR HISTORIC HALF MARATHON, AND THEN WE'RE GEARING UP FOR ARTS IN BLOOM EARLY IN APRIL THIS YEAR. SO APRIL 10TH THROUGH 12TH. WITH THAT, I'LL STAND FOR ANY QUESTIONS. THIS IS THE FIRST TIME DOING THE HALF MARATHON. YES. ARE YOU EXCITED? I'M NOT DOING THAT. OH COME ON. COME ON. I'LL DO IT. I'LL DO IT. I'M EXCITED TO SEE HOW THAT GOES. MAN, I THINK CORRECT MY NOTES ON THAT. ANYONE ELSE HAVE A QUESTION? GO AHEAD. WHAT'S

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TERRY, THAT IS ME. GOOD MORNING EVERYBODY. SO ERICA LIGHT PRESENTED ON BEHALF OF THE DIRECTOR WHO WAS ATTENDING A CONFERENCE, AND SHE HIGHLIGHTED A FEW THINGS THEY NAACP, MLK, MLK PARADE WAS HELD IN PLANO ON JANUARY 19TH, AND THAT WAS HOSTED BY THE COLLIN COUNTY NAACP. AND THIS WAS AN IMPORTANT EVENT FOR MCKINNEY TO ATTEND BECAUSE THEY ARE KIND.

WE ARE HOSTING IN 27 AND 28, AND SO THEY WANTED TO GO AND MAKE SURE THAT THEY UNDERSTOOD WHAT EXPECTATIONS WERE FOR WHEN WE'RE HOSTING FOR THE NEXT TWO YEARS. ON FEBRUARY 6TH, THE DADDY DAUGHTER DANCE HAPPENED AND THEY WERE TWO SOLD OUT DANCES WITH OVER 300 ATTENDEES.

AND THEY WERE REALLY EXCITED BECAUSE THE KIDDOS WERE ABLE TO DO A BUILD A BEAR THIS YEAR. SO APPARENTLY THAT WAS A REALLY BIG HIT. THE SEASONAL HIRING EVENT WAS ON FEBRUARY 7TH FOR THE CITY. THERE WERE 130 APPLICANTS AND THE HIRING HAPPENED ON SITE. SO THE INTERVIEWS HAPPENED THERE, AND OF THE 130 APPLICANTS, THEY WERE ABLE TO HIRE, 114 OF THEM HERE AT CITY. AND THE EVENT WAS HERE AT CITY HALL. THE TROUT DERBY AT TOWN LAKE WAS ON FEBRUARY 7TH WITH OVER 750 PARTICIPANTS. AND SO THAT WAS A REALLY, REALLY LARGE EVENT. THE TRAPS CONFERENCE WAS ON FEBRUARY 10TH THROUGH 12TH, AND FINCH PARK RECEIVED THE LONE STAR LEGACY AWARD FOR ITS HISTORICAL SIGNIFICANCE. AND I ACTUALLY LEARNED THIS FROM MR. CLAUDIA RECENTLY THAT FINCH PARK WAS LOCATED IN THE RUN, AND THAT WAS ONE OF THE FEW RECREATIONAL SPACES FOR BLACK FAMILIES DURING SEGREGATION THAT WAS ON THE OTHER SIDE OF HIGHWAY FIVE. AND SO THAT'S THE SIGNIFICANCE OF THE FINCH PARK. AND THEN JENNY BAKER GAVE A REPORT ON BEHALF OF PARKS AND PLANNING. AND THERE ARE 18 PROJECTS UNDERWAY, WITH 16 SET TO BEGIN. AND WITH REGARDS TO PLAYGROUNDS, OLD EQUIPMENT IS DISASSEMBLED AND SHIPPED TO THIRD WORLD COUNTRIES. SO THERE THE LIVES OF THE PLAY, THE PLAY SPACES LIVES ON, WHICH IS REALLY GREAT. GABE NESBITT THERE FOR SOFTBALL FIELDS WITH SYNTHETIC TURF AND THE BOB AND BARBARA THOMAS DOG PARK AT TOWN LAKE ARE IN THE BIDDING STATES WITH REGARDS TO DESIGN AND PLANNING TOWN LAKE PARK. THIS IS GOING TO BE GREAT. THERE'S GOING TO BE A BOARDWALK THAT'S GOING TO BE CONNECTING BOTH SIDES OF THE LAKE IF YOU DIDN'T KNOW, AND THEN THEY'RE ALSO GOING TO BE BUILDING AN AMPHITHEATER OVER THERE ALONG WITH A BUNCH OF OTHER THINGS.

BUT I JUST WANTED TO HIGHLIGHT THOSE TWO. OLD SETTLERS PARK IS GOING TO HAVE A MULTI-LEVEL SPLASH PAD, WHICH I DON'T KNOW ABOUT YOU, BUT MY KIDS ARE GOING TO LOVE THAT, AND THAT THEY'RE ALSO GOING TO BE BUILDING A NORTH CIVIC CAMPUS, WHICH IS GOING TO BE SIZABLE SIZE COMPARABLE TO APEX OR LARGER, AND IT'S GOING TO BE A MULTI-GENERATIONAL RECREATION CENTER. AND THIS LAND WAS PURCHASED FROM MSD, AND THEN SOME NEW PROJECT HIGHLIGHTS CRAIG RANCH, CORPORATE CENTER PARK, AND THEN THEY ALSO PURCHASED 19 ACRES SOUTH OF BONNIE WENK AND THEN ADDITIONALLY VOLUNTEER DAY. THE NEXT PARKS VOLUNTEER DAY IS GOING TO BE AT BONNIE WENK FOR CLEANUP. AND THEN MCKINNEY ROOTS IS EXPANDING, WHICH I THINK IS FANTASTIC. THE NEW LOCATION IS GOING TO BE AT CRAIG RANCH, WITH 63 ACRES THAT ARE GOING TO BE USED FOR FARMING. ANY QUESTIONS? I HAVE A QUESTION. YES, MA'AM. HOW

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GOOD JOB. THANK YOU. MR. MCKINNEY. FINANCE REPORT ALICIA HOLMBERG. OH, CAN WE DO MARKETING FIRST? CAN WE DO MARKETING FIRST? MARKETING? YEAH. DOES IT MAKE ANY MARKETING? THANK YOU SO MUCH. I AM ABOUT TO HEAD ACROSS TO EMERGING LEADERS TRAINING, SO I NEED TO SKEDADDLE. WE MISSED A BOARD MEETING, SO THAT GOT A LOT TO REPORT ON FROM DECEMBER THROUGH FEBRUARY TO DATE, VISIT MCKINNEY. SOCIAL MEDIA PERFORMANCE SHOWS STEADY AUDIENCE GROWTH AND STRONG VISIBILITY. IN DECEMBER, CHANNELS GENERATED ROUGHLY 267,000 IMPRESSIONS, WITH ENGAGEMENT UP MORE THAN 50% YEAR OVER YEAR, INCLUDING A CLEAR MID-MONTH SPIKE DRIVEN BY THE D2 TOURNAMENT. WE PUSHED A LOT OUT ON THAT AS SOON AS WE KNEW THE FINAL FOUR, AND AS SOON AS WE KNEW THE FINAL TWO, WE WERE SPAMMING IT IN THE BEST WAY. JANUARY SUSTAINED MOMENTUM WITH APPROXIMATELY 234,000 IMPRESSIONS AND OVER 1300 LINK CLICKS, REFLECTING STRONG EARLY YEAR PLANNING BEHAVIOR IN A SHOULDER SEASON. LINKEDIN GROWTH AND ENGAGEMENT WERE ESPECIALLY STRONG DUE TO JOB POSTINGS. FEBRUARY THROUGH FEBRUARY 23RD HAS ALREADY REACHED ABOUT 259,000 IMPRESSIONS, WHICH IS UP NEARLY ONE THIRD YEAR OVER YEAR DESPITE LOWER ENGAGEMENT RATES. IN A TYPICAL POST JANUARY SEASONAL SOFTENING. IMPORTANTLY, THIS TIME LAST YEAR, WE WERE BETWEEN DIGITAL COMMUNICATIONS COORDINATOR, SO NOW I AM OFFICIALLY COMPETING WITH MYSELF, WHICH FEELS GOOD FROM DECEMBER THROUGH FEBRUARY TO DATE. VISIT MCKINNEY'S EMAIL MARKETING CONTINUED TO PERFORM AT OR ABOVE INDUSTRY BENCHMARKS, DEMONSTRATING A HEALTHY, ENGAGED SUBSCRIBER BASE AND STRONG CONTENT RELEVANCE. CORE MONTHLY NEWSLETTERS CONSISTENTLY REACHED LISTS OF ROUGHLY 3000 TO 4000 SUBSCRIBERS, WITH OPEN RATES GENERALLY LANDING IN THE LOW 30 OR, SORRY, LOW TO MID 50% RANGE, WHICH IS WELL ABOVE TYPICAL DESTINATION MARKETING AVERAGES AND CLICK RATES WERE COMMONLY BETWEEN ABOUT SEVEN AND 11%, WHICH IS REALLY STRONG. I'M GOING TO SKIP THROUGH A LITTLE BIT, BUT WANTED TO SAY THAT SARAH HAS BEEN TAPPING IN A LOT MORE ON THE EMAIL MARKETING AS WELL. SO SHE'S DONE SOME GREAT SEGMENTATION OF OUR LISTS AND KIND OF GIVEN A SPECIFIC ARE YOU INTERESTED IN BLOGS, ARE YOU INTERESTED IN SPORTS AND THAT KIND OF STUFF? AND THOSE REPORTS HAVE BEEN SUPER STRONG AS WELL, LIKE 60, 70% CLICK RATES THROUGH THOSE SMALLER SEGMENTED LISTS. SO WE'RE REALLY PROUD OF THAT. AND WITH THAT I'M GOING TO BOOK IT. GOOD MORNING EVERYBODY. AS FAR AS THE WEBSITE IS CONCERNED, OVER THE PAST SEVERAL MONTHS, WE'VE BEEN UP FOR OUR NEW USERS AND RETURNING USERS, WHICH IS REALLY EXCITING TO SEE. WE HAD A SLIGHT DIP IN JANUARY, LIKELY DUE TO THE COLD WEATHER AND THE ICE STORM, AND NOT AS MANY PROGRAMS AND OFFERINGS AND PEOPLE GETTING OUT, SO THAT WAS KIND OF TO BE EXPECTED. DECEMBER WAS A REALLY STRONG MONTH BECAUSE OF THE D2 FOOTBALL GAME. THAT WAS OUR SECOND HIGHEST VISITED PAGE, WITH EVENTS BEING NUMBER ONE PER USUAL. SO THERE WERE PEOPLE COMING FROM THE EVENTS PAGE. THEY SAW THE D2 GAME AND THEN VISITED THAT PAGE AND GOT THEIR TICKETS AND ALL THEIR INFORMATION AND THINGS. OUR ENGAGEMENT TIME ACROSS THE SITE, ACROSS THE SITE HAS ALSO STEADILY INCREASED MONTH OVER MONTH, AND WE ARE GETTING CLOSER AND CLOSER TO THE ONE MINUTE MARK, WHICH IS REALLY EXCITING. SO PEOPLE ARE CLICKING MULTIPLE PAGES AND VIEWING MULTIPLE THINGS ON OUR SITE. FOR OUR APP, THE VISIT WIDGET. WE HAD SOME REALLY CRAZY NUMBERS FOR NOVEMBER. AS YOU ALL KNOW, WE HAD THE TURKEY MAP ON THERE. OUR ENGAGEMENT TIME OR THE TIME THAT PEOPLE SPENT ON THE APP WAS OVER TWO MINUTES LONG, AND NORMALLY PEOPLE ARE ON THERE FOR ABOUT 30 TO 45 SECONDS. SO THAT WAS REALLY COOL TO SEE. AND THEN OUR NORMAL VIEW COUNT IS BETWEEN 3000 AND 5000. AND FOR THE MONTH OF NOVEMBER ALONE IT WAS OVER 11,000. SO THOSE WERE SOME REALLY COOL NUMBERS. AND THEN WE ALSO HAD OVER 5000 NEW VISITORS IN NOVEMBER ON OUR APP.

AND USUALLY IT'S A COUPLE HUNDRED. SO GREAT NUMBERS, GREAT REPORTING FOR THE TURKEYS.

IT DID DIP A LITTLE BIT IN DECEMBER AND JANUARY, BUT WE KNEW THAT WAS GOING TO HAPPEN.

SINCE WE DIDN'T HAVE THE MAP UP ANYMORE, WE'VE ADDED SOME NEW CONTENT TO THE APP. WE'VE DONE THE HISTORICAL TOUR, THE MURAL TOUR AS WELL. WE'VE REDONE THOSE, ADDED NEW PICTURES, UPDATED THE CATEGORIES SO THINGS ARE EASIER TO FIND ON THE APP. NOW FOR EARNED MEDIA.

IN NOVEMBER, WE HAD 210 MEDIA PLACEMENTS, ALL FROM THE TURKEYS. WE HAD THEM ACROSS THE BOARD ON ALL KINDS OF MEDIA SITES, FROM WFAE TO NBC, COMMUNITY IMPACT, LOCAL PROFILE.

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NEXT IS AGENDA ITEM 2601330 FINANCE. SORRY, SORRY. WE WENT OUT OF ORDER GOING BACK TO ALICIA WITH THE FINANCE REPORT. GOOD MORNING EVERYONE. IT'S BEEN A WHILE. SO WE WITH GOING BACK WE'RE REPORTING IN ARREARS BUT WE HAVEN'T HAD A MEETING IN A WHILE. SO WE'RE KIND OF JUST COVERING THE FIRST FULL QUARTER BECAUSE WE HAVEN'T SEEN ANYTHING. OCTOBER, NOVEMBER, DECEMBER NUMBERS. BUT THAT'S ALL PULLED ON THIS ONE. OUR SUMMARY SHEET HERE. YOU'LL SEE AS OF DECEMBER WE WERE THROUGH 25% THROUGH THE FISCAL YEAR. YOU CAN SEE THERE ON THE KIND OF MIDWAY DOWN TOTAL EXPENSES. WE WERE RIGHT ON THE NOSE AT 25% WITH OUR EXPENSES THERE. SO WE ARE ON TRACK TO STAY ON BUDGET. HERE IS THE HOTEL OCCUPANCY REPORT. YOU CAN SEE ALL THREE MONTHS THERE. OCTOBER, NOVEMBER, DECEMBER. JUST SOMETHING TO NOTE, ON OCTOBER AND NOVEMBER THERE WAS A HOTEL THAT MADE THEIR OCTOBER PAYMENT IN NOVEMBER. SO THAT'S WHY THOSE ARE JUST SLIGHTLY SKEWED, WHY OCTOBER IS A LITTLE BIT LOWER AND THE NOVEMBER IS IS A LITTLE BIT HIGHER. BUT IT ALL EVENS OUT. THEY MADE THEIR PAYMENTS. SO WE ARE UP OVER 13% OVER LAST YEAR FOR HOT TAX COLLECTIONS. SO AGAIN TRENDING IN A GREAT DIRECTION TO HOPEFULLY SURPASS OUR RECORD BREAKING YEAR LAST YEAR IN HOTEL OCCUPANCY TAX COLLECTION.

I JUST PULLED WE JUST PULLED THE REPORTING FOR THE COMPLETING REPORTING FOR DECEMBER BECAUSE I KNOW THESE CAN KIND OF GET A LOT, I BELIEVE. I THINK THEY WERE ALL SENT TO YOU PREVIOUSLY. BUT ONE THING TO NOTE, THIS WAS THE FIRST TIME THAT VR WAS REPORTING THEIR HOTEL OCCUPANCY TAX. IT'S A LITTLE BIT MIDWAY DOWN AND IT SAYS HOMEAWAY. IF YOU CAN SEE THAT THERE. AND IT'S ABOUT A LITTLE OVER $4,700, IS WHAT THEY SUBMITTED FOR VRBO.

OUR FINANCE DEPARTMENT IS WORKING WITH THEM TO SEE IF THAT'S, YOU KNOW, IF THERE'S MORE TO COLLECT. IT IS THE FIRST MONTH. SO WE'RE HOPING TO SEE SOME MORE. AS YOU KNOW, AIRBNB YOU CAN SEE THEM ON THE TOP. THAT IS ONE OF OUR LARGEST OR IS OUR LARGEST HOT TAX COLLECTION. BUT THEY'RE KIND OF WE'VE BEEN DOING THAT FOR A LONG TIME. THEY'VE BEEN AROUND LONGER. SO WE'RE HOPING TO SEE THE VRBO CREEP UP JUST A LITTLE BIT, WHICH WOULD BE NICE AND JUST A NICE ADDITION TO OUR OUR HOT TAX. SO WE'LL KEEP AN EYE ON THAT. HOMEAWAY. WE DID KIND OF A ON THE TOP THERE. YOU'LL SEE JUST DECEMBER THE BREAKDOWN THAT SHOWS ALL THE TEARS FOR THE OUR OUR OCCUPANCY NUMBERS ADR REPA AS WELL AS THE COMPARISON CITIES. AND THEN DOWN BELOW IS JUST A QUICK OVERVIEW OF THE THREE MONTHS OCTOBER, NOVEMBER, DECEMBER.

INSTEAD OF GIVING YOU ALL THAT INFORMATION BECAUSE IT WOULD KIND OF BE A LITTLE A LOT FOR DECEMBER, IT WAS A FLAT MONTH, BUT STILL, AGAIN, AS USUAL, WE'RE ABOVE THOSE COMP CITIES SLIGHTLY IN OCCUPANCY. OUR REV PAR WAS SLIGHTLY. I'M SORRY, OUR ADR WAS SLIGHTLY OVER LAST YEAR, WHICH IS GOOD. OF COURSE, ALWAYS LIKE TO SEE IT HIGHER. IF YOU LOOK AT THE ALL THREE MONTHS YOU'LL SEE OCTOBER WAS A REALLY GREAT MONTH AT OVER 76% OCCUPANCY, WHICH WAS NICE TO SEE A STRONG MONTH THERE. WE HAD IN OCTOBER, WE HAD A LARGE EVENT, A SOCCER EVENT THAT BROUGHT IN QUITE A FEW ROOM NIGHTS, ALMOST 500 ROOM NIGHTS. DECEMBER. ERIN'S GOING TO GO THROUGH THAT. WE HAD THE NCAA AND THAT BROUGHT IN A GOOD AMOUNT OF ROOM NIGHTS AS WELL.

SO THOSE WERE TWO BIG EVENTS THAT THAT HELPED BOOST THOSE NUMBERS FOR US. ANYTHING FROM OUR FINANCE COMMITTEE THAT YOU'D LIKE TO ADD, YOU KNOW, AND THEN I'LL STAND FOR ANY QUESTIONS FROM ANYONE. ANYONE. I'M JUST EXCITED VRBO IS ON THERE. YEAH, WE ARE TOO. YEAH THAT'S GREAT. THANK YOU SO MUCH. THANK YOU. OKAY. NOW MOVING ON TO AGENDA ITEM 26-0133 AARON

[Executive Director’s Report]

[00:35:06]

SO ANYWAYS, IT WAS COMPETITIVE PROCESS. AND AND AGAIN, WE'RE VERY EXCITED TO BRING TONY OVER TO US. WE ALSO HAD A PART TIME POSITION THAT WE HAD OPEN. TARA MOVED TO THE CITY AS A FULL TIME STAFF MEMBER, WHICH WE'RE ALWAYS EXCITED TO SEE SOMEONE TAKE A FULL TIME ROLE AND STAY WITH THE CITY. BUT IN A PERFECT CHAIN OF EVENTS, WE WERE ABLE TO PULL ANOTHER FULL TIME STAFF MEMBER FROM HEALTH INSPECTIONS THAT NEEDED TO MOVE PART TIME, AND SO WE WERE ABLE TO PULL VICTORIA GOLDSTON OVER TO VISIT MCKINNEY TO CONTINUE WORKING FOR THE CITY, BUT IN THE AMOUNT OF HOURS THAT SHE WANTED. AND SO WE HAVE TWO GREAT CANDIDATES OVER THERE NOW FOR THOSE POSITIONS THAT WE HAD AND BOTH STAYED WITH MCKINNEY. I'M GOING TO FLY THROUGH A FEW EVENTS REAL QUICK. I KNOW THIS HAS BEEN A LOT OF INFORMATION ALREADY, BUT THE SPRING IS OUR BUSIEST SEASON OF THE ENTIRE YEAR FOR WHAT WE DO IN OUR BUSINESS AND TO KIND OF KICK IT OFF. ONE EXCITING NEW PIECE OF BUSINESS IS FC BARCELONA SIGNED A CONTRACT TO DO A YOUTH ACADEMY HERE IN MCKINNEY THIS SUMMER USING CRAIG RANCH SOCCER. SO THIS IS, YOU KNOW, FC BARCELONA OUT OF SPAIN. THEY IT WAS A LEAD THAT WAS BROUGHT TO US BY THE DALLAS SPORTS COMMISSION. AND THAT'S JUST A AN EXAMPLE OF HOW THEY RECOGNIZE CRAIG RANCH SOCCER AS A PREMIER SOCCER DESTINATION IN DALLAS NOW. AND IT'S NEAT TO HAVE THOSE LEADS FUNNELED FROM THAT DIRECTION TO US TO TRY TO WIN THAT BUSINESS. LAST WEEK, WE SPONSORED THE ALL STAR EMT CONFERENCE, WHICH WAS HELD OVER AT COLLIN COLLEGE, AND THERE WERE MULTIPLE ROOM BLOCKS SET UP FOR THAT EVENT. I DON'T THINK WE HAVE OUR DATA BACK YET, BUT ALWAYS EXCITING TO WHEN WE CAN STEP UP AND SPONSOR AN EVENT LIKE THAT AND THEN MOVING INTO THE SPRING. I'M JUST GOING TO FOCUS ON THE NEXT COUPLE MONTHS BECAUSE IT'S GOING TO BE PRETTY FAST AND FURIOUS. BUT WE ARE HOSTING PGA TEXAS OPEN. THIS IS A PROFESSIONAL PICKLEBALL EVENT MARCH 9TH THROUGH THE 15TH, SO THAT WE'RE KIND OF ON THE HEELS OF THAT EVENT NOW AND THEN MOVING IN SHORTLY AFTER THAT INTO THE BMW HALF MARATHON HERE IN MCKINNEY. SO THEY THE LAST MEETING I HAD.

DIRECTOR JONES WAS WITH ME, I BELIEVE, AND THIS WAS A FEW WEEKS AGO. THEY WERE AT 60% SOLD OUT I WOULD ASSUME. YOU KNOW, THAT'S AT THE RATE THEY'VE BEEN GOING, PROBABLY CLOSER TO 70 OR MORE AT THIS POINT. AND THEY'VE BEEN GOOD PARTNERS WITH US. ANYTIME YOU CLOSE DOWN STREETS OR DO SOMETHING LIKE THIS, THERE ARE CHALLENGES. AND SO WE'VE BEEN WORKING WITH THEM, WITH OUR DOWNTOWN PARTNERS, ESPECIALLY THE FARMERS MARKET, TO FIND SOLUTIONS TO MAKE THIS A WIN WIN FOR EVERYBODY. SO WE'VE GOT SOME NEAT PROMOTIONS AVAILABLE THERE. ONE OF THEM THAT VISIT MCKINNEY AND MAIN STREET ARE PARTNERING ON IS IF YOU PRESENT YOUR RACE BIB OVER AT THE FARMERS MARKET AFTER THE EVENT, THEY'LL GET A TOTE BAG AND SOME DOWNTOWN DOLLARS TO KIND OF EXPLORE DOWNTOWN. AND SO WORKING ON WAYS LIKE THAT TO TIE THE TWO EVENTS TOGETHER TO TO KEEP IT GOING. THE FARMERS MARKET IS ALSO GOING TO STAY OPEN A LITTLE LATER THAN THEY WERE ORIGINALLY PLANNING. SO I BELIEVE 2:00 IS WHEN THEY'RE GOING TO OPEN TO THEN THE LAST THING I'M GOING TO PROMOTE RIGHT NOW ON THE EVENT SIDE IS THROUGH APRIL, EARLY APRIL, WHICH IS THE INTERNATIONAL GIRLS CUP OF MCKINNEY. THIS IS A VERY STRONG EVENT FOR US LAST YEAR. TO DATE. THEY HAVE TEAMS FROM MEXICO, COLOMBIA, CANADA SECURED. THEY HAVE SEVERAL OTHERS THAT THEY ARE WORKING ON FINAL CONTRACTS WITH. THEY

[00:40:03]

WHAT WOULD BE 100%? ABOUT 40, 200, I BELIEVE IS THEIR GOAL. YEAH. AND IT WAS 60% PROBABLY TWO WEEKS AGO. SO WHAT I MENTIONED THAT THE WATER STATION. YES. IF. YEAH, IF, IF NOW'S THE BEST TIME FOR THAT. FOR THE MARATHON VISIT, MCKINNEY IS SIGNED UP TO HOST A WATER STATION. AND NOT ONLY A WATER STATION, THE FIRST WATER STATION OF THE RACE, WHICH MEANS IT'S THE ONLY ONE THAT WILL BE SERVING WATER FOR THE FIVE K AND THE HALF MARATHON.

AFTER THAT, IT WILL JUST BE THE, YOU KNOW, EITHER OR. AND SO YOU'LL GET TO SEE EVERY FACE THAT'S RUNNING COME THROUGH THERE. BUT THAT ALSO MEANS THAT WE'RE GOING TO HAVE LIKE 4000 CUPS OF WATER THAT YOU HAVE TO HAVE READY. AND SO WE NEED SOME VOLUNTEERS FROM THE BOARD FOR THAT EVENT. SO IF YOU CAN JUST MAKE SURE AND COMMUNICATE BACK TO PAULA THROUGH THE EMAILS. WE HAVE THAT VOLUNTEER OPPORTUNITY. WE HAVE TO HAVE A MINIMUM OF 15 PEOPLE BUT MAYBE A FEW MORE. IT IS VERY EARLY IN THE MORNING BECAUSE IT'S THE FIRST THE FIRST WATER STATION, BUT YOU ALSO WILL BE DONE EARLY IN THE MORNING. SO PROS TO BOTH AND THERE THERE ARE A COUPLE OTHER OPPORTUNITIES WITH PPA AND THINGS LIKE THAT AS WELL IN THE EMAILS. SO IF YOU CAN JUST COMMUNICATE WITH PAULA YOUR AVAILABILITY ON THOSE RSVP, THAT WOULD BE GREAT. OKAY.

ANYTHING OKAY. THAT'S GOOD I THINK. ANYBODY ELSE OKAY. MOVING ON TO REGULAR AGENDA

[NCAA DII Football Championship Recap]

THANK YOU, MADAM CHAIR. EASIER TO PRESENT SOMETHING LIKE THIS FROM FACING YOU GUYS. SO 2025 NCAA D2 FOOTBALL CHAMPIONSHIP. IT SEEMS LIKE IT WAS A LONG TIME AGO. AND THERE'S A LOT OF THINGS THAT HAVE HAPPENED SINCE THEN, BUT IT REALLY WASN'T THAT LONG AGO. IT WAS RIGHT AT THE END OF DECEMBER. IT WAS A GREAT EVENT. WE WE HAD WE'VE HOSTED THE GAME SINCE 2018, SO WE HAVE A CONTRACT THAT IS JUST NOW STARTING FOR THE SECOND OF OUR WE HAVE A TWO YEAR CONTRACT BEGINNING NOW. SO IN THE AT THE END OF THAT, WE'VE HOSTED THE GAME FOR ABOUT TEN YEARS IN MCKINNEY, WHICH IS PRETTY COOL TO SAY. THIS IS NOT SOMETHING THAT YOU JUST GET AN NCAA EVENT OF ANY LEVEL IS SOMETHING THAT YOU HAVE TO COMPETE FOR, AND YOU BID AGAINST OTHER PEOPLE.

AND A LOT OF PEOPLE WOULD LOVE TO HOST THIS EVENT. AND SO THAT BID CYCLE ACTUALLY IS OPENING AGAIN FOR, FOR EVEN THOUGH WE HAVE IT FOR THE NEXT TWO YEARS, THE BID CYCLE IS BACK OPEN NOW FOR THE FOLLOWING YEARS AFTER THAT. AND SO WE ARE WORKING WITH OUR MISD PARTNERS TO ENGAGE THAT OPPORTUNITY. I WILL SAY THIS IS A HUGE LIFT FOR OUR MISD TEAM, ONE THAT WE KNEW, WE KNOW IT WAS AND WE KNEW OR WE KNEW IT WAS. BUT THIS YEAR, GETTING A CHANCE TO GET A LITTLE CLOSER TO KIND OF HOW THE SAUSAGE IS MADE, YOU KNOW, GETTING TO SEE WHAT IT TAKES FOR THEM, SHUTTING DOWN FOR MULTIPLE WEEKS AND ALL THE CHANGES THEY DO AT THE FACILITY.

I JUST WANT TO REALLY GIVE A BIG SHOUT OUT TO OUR ATHLETICS OFFICE OVER THERE FOR FOR WHAT THEY DO FOR THIS EVENT. THIS GAME WAS AGAINST FERRIS STATE AND HARDING UNIVERSITY. BOTH OF THEM HAVE BEEN TO MCKINNEY BEFORE, SO THEY WERE NOT STRANGERS TO THE STADIUM. WE ALWAYS HOST FAN FEST AT TUFTS BREWERY THIS YEAR. THEY DID SAY THEY HAD RECORD SALES AT THE FAN FEST EVENT, SO 716 GUESTS CHECKS. THERE WAS A LITTLE OVER $500 AT THE FOOD TRUCK, AND

[00:45:02]

THEY ARE GREAT PARTNERS AND WE KIND OF GOT IT LIKE A WELL-OILED MACHINE OVER THERE.

WE KNOW HOW IT WORKS. AND SO IT DOES. WE WE WE MAKE THE BEST OF THAT. THIS YEAR, I'M PROUD TO SAY THAT THROUGH THE THE ROOM BLOCKS THROUGH NCAA, WE ACTUALLY DID KEEP MORE ROOMS IN MCKINNEY THAN WE LOST IN ALLEN. THAT AT LEAST TRACABLE ROOMS. AND SO 579 ROOM NIGHTS WERE KEPT IN MCKINNEY. ABOUT 273 IN ALLEN FOR THE HARDING TEAM. AGAIN, THOSE ARE TRACKABLE ROOMS. IT'S HARD. IF IT DOESN'T GO THROUGH THE BLOCK, IT'S ALMOST IMPOSSIBLE TO TRACK HOW MANY ROOMS WERE PICKED UP, SO I'M SURE THERE WERE MORE IN BOTH COMMUNITIES COMBINED. WE USE A TOOL CALLED PLAY EASY FOR PROMOTING EVENTS, BUT ALSO COLLECTING ROOM NIGHTS JUST FOR LIKE LEISURE TRAVELERS, JUST TO TRY TO PICK UP ANYBODY WHO IS LOOKING TO DO LIKE A DIRECT BOOKING OFF OF THE MCKINNEY WEBSITE. SO THERE WAS A RESERVATION ON THE PLAY EASY SITE FOR FOR ROOM NIGHTS. AND SO JUST ANOTHER TOOL WE USE TO TRY TO TRACK SOME ROOMS, SHORT TERM RENTAL, I MEAN SORRY. STAR HOTEL RESULTS 81.2% OCCUPANCY ON FRIDAY NIGHT WAS THE PEAK.

AND THEN AS FAR AS AVERAGE DAILY RATES ON SATURDAY WAS THE PEAK AT 107 26. WE LOVE TO CROSS OVER THE $100 AVERAGE DAILY RATE MARK AS MUCH AS WE CAN. THAT'S SOMETHING THAT IS A GOAL OF OURS FOR SURE IN MCKINNEY. AND SO ALWAYS EXCITING TO SEE THESE TYPE OF EVENTS HELP US GET THERE. WEBSITE TRAFFIC A LOT OF PEOPLE USING OUR PAGE KIND OF AS AN INFO SOURCE FOR THE EVENT, WHERE TO GO, WHAT TO DO, HOW TO FIND MCKINNEY, AND THEN SOCIAL MEDIA. OUR TEAM TALKED ABOUT IT EARLIER, BUT WE DID DO PROMOTED POSTS TO THE FINAL FOUR DESTINATIONS. JUST TRYING TO PROMOTE. IF YOU COME TO MCKINNEY, HERE'S ALL THE THINGS YOU CAN DO. HERE'S WHERE YOU CAN STAY. AND SO WE BOOSTED THOSE AND WE HAD OVER 41,000 VIEWS ON THOSE POSTS AND 26,000 IN REACH. AND SO ALWAYS GOOD TO SEE THOSE RESULTS. AND THEN GAME DAY ATTENDANCE WAS STRONG. OVER 10,000 PEOPLE, 10,521 IN GAME DAY ATTENDANCE AT THE STADIUM. AND SO WE WE LOVE TO SEE A FULL STADIUM AT THE D2 GAME. YOU NEVER KNOW WHAT IT'S GOING TO LOOK LIKE BASED ON THE TEAMS WHO SHOW UP AND THE DISTANCE THAT THEY TRAVEL. BUT BOTH OF THESE TEAMS TRAVELED REALLY WELL AND THEY COMPETED HARD AND FAIR. STATE ONCE AGAIN WAS THE NATIONAL CHAMPION. AND SO WE CROWNED A CHAMPION AGAIN HERE IN MCKINNEY. AND WE LOOK FORWARD TO DOING IT AGAIN NEXT YEAR. SO WE'LL BE THERE. HOPEFULLY YOU WILL TOO. I'LL STAND FOR ANY QUESTIONS. I DO HAVE A QUESTION WITH REGARDS TO THE HOTEL THAT YOU LOSE BUSINESS THAT YOU PARTNER WITH, I GUESS I SHOULD SAY IN ALLEN, WITH THE NEW HOTEL THAT'S OPENING OFF OF 121, ARE THERE PLANS TO TRY TO GET THAT BUSINESS TO STAY HERE IN MCKINNEY? THE AC MARRIOTT IS STILL TOO SMALL FOR THE NCAA REQUIREMENTS. AND SO IT REALLY COMES DOWN TO THE MEETING SPACE REQUIREMENTS, THE ROOMS FOR THE TEAMS TO DO OFFENSE, DEFENSE AND MILLS AND ALL THE THINGS THAT THEY REQUIRE. AND SO IT'LL BE A WHILE BEFORE WE WOULD BE ABLE TO HOST BOTH TEAMS IN MCKINNEY. BUT WHAT WE DO FOCUS ON IS TRYING TO KEEP LIKE OFFICIALS AND THE CHEERLEADING SQUADS AND THE BANDS. AND, YOU KNOW, THERE'S THERE'S A LOT OF OTHER GROUPS THAT COME IN FOR THESE EVENTS. AND THAT'S HOW WE WERE ABLE TO BOOST THE ROOM NIGHTS THIS YEAR IS KEEPING THOSE GROUPS IN MCKINNEY. AND THEN, OF COURSE, TRYING TO PROMOTE TO LEISURE TRAVELERS THAT ARE JUST COMING IN TO TO SUPPORT FAMILY AND NOT THROUGH THE ROOM BLOCK. SO. WE WERE TO ABLE WE WERE ABLE TO GET OUT TO THE FAN FEST. AND I SAW YOU THERE, OF COURSE, BUT AND WE TOOK FRIENDS AND FAMILY AND WE WERE ABLE TO SIT WITH THE FERRIS STATE. THEY WEREN'T. SOME OF THEM WERE THE PLAYERS PARENTS, BUT MOST WERE THE BAND.

AND THEY TOOK IN ALL THE INFORMATION THAT WE WANTED TO TELL THEM ABOUT MCKINNEY. AND THEY PLANNED THEIR NEXT MORNING WITH AND SUNDAY MORNING WITH EVERYTHING WE TOLD THEM TO DO.

[00:50:03]

ALWAYS EXCITING. YEAH. THANK YOU, THANK YOU. NEXT ON THE AGENDA IS ITEM 260135

[Presentation by Home2 Suites & Springhill Suites on Hotel and Guest Services]

MADAM CHAIR. BOARD MEMBERS, THANKS FOR HAVING US. I KNOW WE WERE SUPPOSED TO BE HERE IN JANUARY, BUT WE ALL GOT SNOWED IN, SO HOPEFULLY EVERYBODY WAS SAFE AND WARM. BUT WE APPRECIATE THE INVITE. THE CONTINUED SUPPORT THROUGH THE CVB AND HOSPITALITY AND TOURISM.

IT'S IMPORTANT TO US. IT'S IMPORTANT TO OUR CLIENTS, OUR GROUPS, SO IT DRIVES ECONOMIC GROWTH AND IT GIVES US JOBS FOR OUR EMPLOYEES. AND IT'S GREAT TO SEE THAT THE THAT THE CITY IS GROWING. SO IT'S EXCITING NEWS TO COME. AND WE TRULY APPRECIATE EVERYTHING THAT YOU'VE YOU'VE DONE FOR US. BUT SOME OF THE DATA THAT'S BEEN SHARED TODAY, IT'S GOOD TO SEE FOR US AND OUR MANAGEMENT TEAM BECAUSE WE'RE INVOLVED IN ALL THAT STUFF. WE HAVE GROUP BLOCKS FOR ALMOST PRETTY MUCH EVERYTHING YOU'VE MENTIONED TODAY. THE NCAA ONE IS ONE OF THE BIG ONE IS WE'VE HAD FERRIS SINCE SINCE DAY ONE. I CAME ON A BOARD IN 2022 LATE, AND FERRIS HAS BEEN PART OF US, EVEN THOUGH, YOU KNOW, THEY'RE PRETTY MUCH REPEAT CLIENTS OF OURS, THEY EXPECT TO WIN IT EVERY YEAR. SO IT'S ALWAYS GOOD TO HAVE THEM. BUT THANKS.

THANKS FOR HAVING US. FIRST, WE'LL START WITH WHO WE STARTED WITH, WHICH IS ATLANTIC HOTELS.

PERRY STARTED THE COMPANY IN 1999, IN CONSTRUCTION, WITH HIS FIRST HOTEL BEING A HOLIDAY INN IN PLANO. IT OPENED IN 2000. IT WAS A VERY FAMILY OWNED, SMALL NICHE COMPANY. HE'S KNOWN FOR HIS UNIQUE STYLE ON HOW HE BUILDS, YOU KNOW, LOBBIES, AND IT'S IT'S MORE GEARED TO THE BUSINESS TRAVELER, YOU KNOW, WORKING WITH THE NORMAL TYPES OF BRANDS MARRIOTT, HILTON, IHG BY NOW, BY 2024, HE HAD ALREADY CREATED ABOUT 16 PROPERTIES IN NORTH TEXAS. SOME TRICKLED INTO WACO, WHICH I'LL SHARE IN A IN A LITTLE BIT. BUT FOR MCKINNEY, IT WAS ESTABLISHED IN LATE 2019.

UNFORTUNATELY, 2 OR 3 MONTHS LATER WE HAD COVID, SO WE HAD TO RUN AT LEAST ONE HOTEL. WE WERE STILL BUSY AT THE TIME JUST WITH WHAT WAS GOING ON, BUT IT WAS TOUGH TO HAVE A THREE MONTH BRAND NEW PROPERTY AND THEN COVID HIT. SO BUT WE'RE ALL STILL DOING, DOING, DOING WELL. AND THEN IN 2024, WE HAVE THE MANAGEMENT COMPANY REINS. THEY MERGED TOGETHER AND THEY EXPANDED MARKETS THROUGH THE THROUGH THE TEXAS MARKET. RAIN STARTED OFF AS A GAS STATION GAS COMPANY OUT IN THE SOUTH. AND THEN THEY QUICKLY WENT INTO THE HOTEL INDUSTRY IN THE 80S. AS OF NOW, THEY HAVE ABOUT 43 HOTELS IN ROUGHLY ABOUT 5000 ROOMS THROUGHOUT THE SOUTH AND TEXAS MARKET, WHICH I'LL SHOW YOU IN A MAP IN A MINUTE. THEY'VE BEEN AWARD WINNING. THEY'RE THE SAME THING AS ATLANTIC. THEY HANDLE THE HILTON, THE MARRIOT, THE HYATT, THE CHOICE, THE IHG, THE WYNDHAM'S. THEY PRETTY MUCH HAVE EVERYTHING ABROAD. SO WE MERGED COMPANIES. SO WE'RE ALL ALL TOGETHER. THEY'RE BASED OUT OF FLORENCE, SOUTH CAROLINA AND REGIONALS IN CHARLESTON AS WELL. SO IT'S A LITTLE BIT OF THE SOUTH AND A LITTLE BIT OF TEXAS COME TOGETHER. NOTHING REALLY CHANGED. WE JUST JOINED FORCES IN 2024. LIKE I SAID, THERE'S

[00:55:03]

SHE USED TO BE THE GENERAL MANAGER OF HOME2, ■BUT GOT PROMOTED AND WANTED TO TRY ANOTHER BRAND. SO SHE MOVED OVER TO SPRING HILL, JUST RIGHT NEXT DOOR. ASHLEY GARCIA WAS THE FRONT DESK MANAGER AT HOME TOO, AND SHE ALSO GOT PROMOTED TO GENERAL MANAGER FOR HOME TWO.

LIKE I SAID, WE WERE KIND OF A FAMILY NICHE COMPANY, SO IT'S EASY TO GROW WITHIN, WITHIN AND GET, YOU KNOW, GET YOUR CAREER PATH GOING. AND THEN YOU HAVE HEIDI AND I, HEIDI MONCADA, SHE IS THE DUAL SALES MANAGER. HER MARKET IS REALLY BUSY MARKET, WHICH IS WEDDINGS AND SPORTS, WHICH IS, I THINK, OUR BREAD AND BUTTER FOR OUR TWO PROPERTIES, WE HANDLE ROUGHLY ABOUT FOUR TO MAYBE FIVE WEDDING BLOCKS ON ANY GIVEN WEEKEND, JUST BECAUSE OF MAYBE ABOUT 15 WEDDING VENUES BETWEEN MCKINNEY AND EVERYTHING THAT'S GOING UP NORTH INTO THE COUNTRYSIDE OF VAN ALSTYNE. AND YOU KNOW, MELISSA, THERE'S SOME IN GUNTER. SO THERE'S ALWAYS THESE COUNTRY CHIC TYPE OF HOTELS. SO WE GET BIG WEDDING BLOCKS AND THEN ALL OF OUR SPORTS LEADS. YOU'D MENTIONED GABE NESBITT GOING TO TURF. THAT'S GOING TO BE HUGE FOR OUR TOURNAMENTS. WE GET A LOT FROM MELISSA ZEEPLEX. IT'S BASICALLY THE THE MEGA TOURNAMENTS FOR SOFTBALL, SOCCER AND BASEBALL AND NOW INDOOR FOOTBALL. SO SHE'S BUSY WITH HANDLING THOSE TWO MARKETS. I'M THE DUAL DIRECTOR OF BOTH PROPERTIES, AND I ALSO HANDLE THE CORPORATE SIDE. A LOT OF THE CONSTRUCTION, THE EXTENDED STAY PROJECTS, EVERYTHING THAT'S BEING DEVELOPED IN CITY THAT WE MENTIONED EARLIER. I HANDLE A LOT OF. SORRY, SPRINGHILL.

WE'LL START WITH SPRINGHILL SUITES. THIS ONE IS 125 ROOMS. SHOCKING TO SAY. THIS IS THE SECOND LARGEST HOTEL IN MCKINNEY NEXT TO SHERATON AS FAR AS ROOMS GO. THAT'S WHY WITH THOSE BIGGER LEADS SUCH AS LIKE FERRIS, WHERE THEY NEED LARGE CAPACITY OF MEETING SPACE, YOU KNOW, IT'S COMING SOON WITH THE J.W. OBVIOUSLY WE NEED SOME HELP. HELP THERE TO WIN BIG LEADS SUCH AS THAT. BUT WE ARE THE SECOND LARGEST. WE'RE MORE GEARED TO THE BUSINESS TRAVEL.

WHEN YOU'RE AT SPRINGHILL, YOU SEE A LOT OF COME AND GO, A LOT OF TUESDAY, WEDNESDAY, THURSDAY TRAFFIC WITH CORPORATE LEADS. IT'S ALSO BUILT FOR THE LEISURE. A LOT OF THOSE WEDDINGS AND SPORTS. IT'S GREAT TO HAVE BOTH PROPERTIES BECAUSE THEY'RE BOTH DYNAMIC IN BOTH WAYS. THEY'RE BOTH IN THE SAME PARKING LOT. THEY'RE TEN TEN FEET AWAY FROM EACH OTHER. SPRINGHILL IS THE ONLY ONE THAT HAS MEETING SPACE UP ON THE TOP LEFT. IT'S BOARDROOM. IT'S ABOUT 1500 SQUARE FEET OF MEETING SPACE. IT'S BETWEEN THAT ONE AND A SMALL BOARDROOM. SO WISH WE HAD A LITTLE MORE. BUT IT DOES. WELL, IT'S ALWAYS BUSY. IT'S IT'S IT'S ALWAYS PRODUCING SOME SORT OF EVENT, WHETHER IT BE CORPORATE EVENTS OR LEISURE SOCIAL EVENTS ON THE WEEKEND.

AND THEN HOME TO ITS 107 ROOM NIGHTS, I'M SORRY, 107 ROOM NIGHTS IN INVENTORY. THIS ONE'S BUILT MORE FOR THE EXTENDED STAY, MORE LONG TERM. WE WE FEED OFF TONS OF PROJECT, TONS OF CONSTRUCTION. I'LL SHARE SOME OF THE GROUPS THAT HAVE DONE BUSINESS WITH US IN THE PAST. THIS IS AN AWARD WINNING HOTEL. IT'S IT'S GREAT. IT'S FOR LIKE SPRINGHILL. LIKE I MENTIONED, IT'S MORE FOR BUSINESS TRAVEL. YOU SEE GUESTS ALMOST EVERY SINGLE DAY HERE.

YOU'LL SEE GUESTS FOR A LONG PERIOD OF TIME. WE'VE SEEN WE'VE HAD GUESTS STAY FOR US FOR ALMOST A YEAR. WE HAVE GUESTS TWO, THREE MONTHS JUST BASED ON PROJECTS, RENOVATIONS,

[01:00:05]

AS I KNOW WE WENT SOME OF THE STAR DATA, BUT IT WAS GOOD TO SEE THAT AND SEE HOW WE COMPARE TO THAT. SO SINCE I'VE BEEN THERE SINCE LATE 2022, HOME2, WE'VE DONE 3.7 WITH A GOOD ADR OF 120 AND OUR HOTEL IS 80% FULL. IF WE GO STICK WITH HOME2 STILL IN 2024, WE GREW AT 3.8 AND OUR ADR GREW UP BY BY A DOLLAR, BUT WE STILL GREW BY OCCUPANCY BY 81. AND THEN 2025, WE CAME DOWN IN REVENUE AT 3.7, STAYED FLAT TO A LITTLE BIT AT 120 ADR, BUT AGAIN, STILL AT 80% OCCUPANCY. I FEEL LIKE WE CAME DOWN A LITTLE BIT BECAUSE THE CONSTRUCTION IS STARTING TO.

YOU CAN FEEL THAT IT'S STARTING TO SPREAD OUT WITH ALL THE HOTELS THAT ARE BEING IN THE MARKET. MELISSA'S STARTING TO BUILD HOTELS IN THEIR MARKET. A LOT OF OUR CONSTRUCTION COMES FROM MELISSA IN ANNA, WITH ALL THE NEW DEVELOPMENT, AND NOW THAT THEY HAVE A PROPERTY THERE AND HOLIDAY HOLIDAY INN CLOSE TO OPENING, WE'RE SEEING SOME OF THAT KIND OF SPREAD OUT FOR OUR CONSTRUCTION. SPRINGHILL BIG, BIG GROWTH 3.7 REVENUE AT A 114 ADR, 70% IN 2023. AND THEN GOING INTO 25, WE GREW BY 3.9, GREW IN RATE BY $6 AT 120 WITH A 72% OCCUPANCY. AND THEN, AS IT'S BEEN SAID IN OUR COMPANY, NOBODY EVERYBODY HAS SAID THAT WE COULDN'T HIT 4 MILLION IN SPRINGHILL AND WE DID 4.1 IN 2025 WITH AN ADR OF 120. GREAT GROWTH, 79% OCCUPANCY. NOW WE'RE SLATED FOR A BUDGET OF 4.5 MILLION IN SPRINGHILL, WHICH I FEEL LIKE WE CAN HIT. WE GOT A GOOD TEAM TOGETHER AND GOOD GROUPS, GOOD CITYWIDE EVENTS THAT HAS GOOD BASE FOR US. HERE'S A LITTLE BIT OF OUR MARKET SEGMENTATION SO YOU CAN SEE WHAT'S WHAT'S BEING BUILT I MEAN WHAT'S BEING BOOKED AT OUR PROPERTIES COMPARED TO US. I THINK FROM THE HILTON SIDE YOU HAVE HAMPTON AND HOME2. I KNOW TRUE'S PRETTY FAIRLY BRAND NEW, SO I DON'T TAKE THEM IN THIS CONSIDERATION BECAUSE THEY'RE SO BRAND NEW. BUT FOR HILTON, THERE'S TONS OF BRAND LOYALTY. IT'S 3,035% OF OUR MIX WHERE IT SAYS TRANSIENT BRAND DISCOUNT, 35% OF BRAND LOYALTY. AND I THINK IT'S JUST BECAUSE OF HOME2 AND HAMPTON BEING THE ONLY HILTON PROPERTIES IN MCKINNEY. HOWEVER, WHEN WE GO TO MARRIOTT, FOR THOSE BRAND LOYAL MEMBERS, YOU HAVE TPS, SHERATON, FAIRFIELD AND SPRINGHILL. SO THE MIX THERE IS MUCH LOWER AT 8%. SO THERE'S A LOT OF BRAND LOYALTY THAT GOES INTO IT. IT'S GREAT THAT THERE'S GOING TO BE AN AC BUILT HERE. IT'S GOING TO BE MORE BRINGS MORE MARRIOTT LOYALTY TO THE ACCOUNT. BUT FOR GROUP, FOR SPRINGHILL, IT'S 20% OF OUR BUSINESS. AGAIN, THAT'S WHEN WE GO BACK TO THE BIG CITY WIDES. WE HAVE 125 ROOMS THERE TO FILL. SO IT'S IT, IT GIVES US A LITTLE BIT MORE VOLUME, ENOUGH TO SHRINK OUR HOTEL COMPARED TO THE COMP SET. I KNOW US BEING THE SECOND LARGEST, WE OUR GOAL IS TO SHRINK OUR HOTEL, GET SOME GROUP BASE IN THERE, AND THEN LET ADR DO ITS WORK FROM THERE AND PUSH RATE. CNR AND LNR, WHICH IS CORPORATE NEGOTIATING RATE, AND LOCAL, LOCAL, LOCAL NEGOTIATED RATES, HOME TO IS AT 20% OF OUR MIX, WHICH IS REALLY BIG. AGAIN, THAT'S WHERE WE GET ALL THAT CONSTRUCTION. THE RATE IS A LITTLE BIT LOWER AT SPRING HILL, BUT AGAIN, WE PUSH MORE ON RATE FOR HOME2 BECAUSE IT'S MORE FOR LONG TERM. THEREFORE, WE CAN GET MORE ON RATE. SOME SOME OF OUR MARKETING COLLATERAL. THIS IS BIG FOR US, ESPECIALLY FOR THE CITY WIDES. RATHER IT BE THE LEISURE SEGMENT OR THE CORPORATE SEGMENT. WE PUSH ON A LOT OF WEDDINGS, A LOT OF CONSTRUCTION, MEDICAL TEAMS. I KNOW WITH THE NEW MEDICAL CITIES BEING BUILT, WE GET A LOT OF VOLUME FROM THAT. WE HAVE A GOOD NEIGHBOR RATE, SO WE HAVE STUFF THAT, YOU KNOW, THERE'S RESTAURANTS THAT ARE TRAINING, YOU KNOW, LITTLE SMALL CORPORATE BUSINESSES THAT ARE TRYING TO DO BUSINESS WITH JUST MAYBE NOT DOING SO MUCH THROUGHOUT THE YEAR AND JUST NEED A GOOD NEIGHBOR RATE. WE WORK OFF THAT AS WELL. SO WE GOT GOOD COLLATERAL. WE WE PROSPECT AND DUAL CROSS SELL BOTH PROPERTIES ALMOST AT THE SAME TIME. SO YOU'LL SEE A LOT OF THOSE FLIERS THAT HAVE BOTH BRANDS. BUT FOR THE MOST PART WE WE GEAR TO BOTH PROPERTIES. WE WOULD LIKE TO SELL BOTH OF THEM AT THE EXACT SAME TIME, BECAUSE IT OFFERS AN OPTION FOR THE CLIENT OR THE GUEST OR EVEN THE GROUP. LONG TERM PARTNERSHIPS. AGAIN, SOME OF THESE BIG, BIG WIGS CAME TO US WITH CONSTRUCTION AND KIND OF THE SWOT ANALYSIS. THE OPENING TEAMS, HR, THEY'VE HOSTED OUR

[01:05:08]

I CAN'T WAIT TO SEE HOW THIS CITY GROWS IN THE NEXT COUPLE OF YEARS. AND AS HOTELIERS, WE'RE EXCITED AND WE CAN'T WAIT. WE CAN'T WAIT TO BOOK. ANY QUESTIONS. I HAD A QUICK QUESTION. I SAW YOU HAD ABOUT A 27% REVENUE OF MILLION IN SALES AT RETAIL AND BAR. WHAT DO YOU ATTRIBUTE THAT TO? THE SUCCESS THAT THAT ONE HOTEL BAR ON BAR RATES? YES. SO AGAIN, FOR US IT'S IMPORTANT TO SHRINK OUR HOTEL. IF YOU LOOK AT OUR COMP SET THERE'S OUR COMP SET IS LIKE 79 ROOMS, 89 ROOMS, 99 ROOMS, 100. WE'RE AT 107 AND 125. SO FOR US, I KNOW EVERY HOTEL IS DIFFERENT ON HOW THEY PRICE, BUT FOR US, IT'S IMPORTANT TO GET THE GROUP RIGHT AWAY AND BUILD A FOUNDATION AND PUT MAYBE A BLOCK OF 20 TO 30 ROOMS. AND NOW YOU'VE SHRUNK OUR HOTEL TO BE EXACTLY LIKE THE COMP SET. AND NOW LET ADR TAKE ITS TOLL, THE ADR DO ITS WORK, AND NOW WE'RE HIGH RATED. AND ALL YOU SAY WE SEE SOME OF THE STAR DATA AND WE SEE SOME OF THAT ADR BEING BEING LOW BECAUSE WE'RE JUST WAY AT WE'RE AT WE'RE NOT A FRISCO. WE'RE NOT, YOU KNOW, A GRAPEVINE RIGHT NOW. BUT WE CAN PUSH ON ADR. IT'S THERE. IT'S THERE FOR OUR PROPERTIES. I WISH I CAN GO KNOCK ON SOME OF THESE HOTELS DOOR AND SAY PUSH UP RATE, PUSH RATE, PUSH RATE, BUT I CAN'T. BUT FOR US, THAT'S OUR FORMULA.

THAT'S HOW WE DO OUR BUSINESS, IS WE PUT A FOUNDATION BASE AND LET ADR DO THE WORK. COMING OUT AT 120 COMPARED TO WHAT THE CITY'S LIKE, I THINK WE'RE GROWING IN THE RIGHT DIRECTION.

AND WHAT DO YOU THINK ABOUT THE MEETING THAT THE MCKINNEY HAS KIND OF BROUGHT YOUR HOTEL FOLKS TOGETHER? HAVE YOU GUYS PARTICIPATED IN THAT? HAVE YOU SEEN SOME VALUE IN THAT? YEAH, ABSOLUTELY. WITH SOME OF THE SOME OF THE EVENTS WE PARTNER, PARTNER UP IN, IN ANY OF THEM, EVEN IF THEIR LOCAL EVENTS AND WE CAN GET SOME SORT OF DRAW. I KNOW WITH, WITH WHAT'S THE RECENT ONE, THE MARATHON ONE. MARATHON ONE, THERE'S ALREADY BUILT SOME SORT OF A STAFF BLOCK IN THE STAFF BLOCK FILLED UP AND NOW WE'RE, YOU KNOW, BUILDING IT FOR VENDORS AND SPONSORS AND SOUTH ZONE THERE'S A PICKLEBALL. SO ANYTHING THAT'S EVEN SMALL, IF WE CAN GET 5 TO 10 ROOMS OFF OF IT, IT'S HELPED BUILD AT LEAST SOME BASE. I KNOW WE GET BASE WITH A LOT OF THE GROUP CITYWIDE AND THE WEDDINGS, BUT THERE'S OTHER AVENUES. THERE'S OTHER WAYS TO

[01:10:05]

RESPONSES ARE QUICK. YOU GUYS ARE EASY TO WORK WITH, AND WE'RE JUST CONFIDENT IN ANYONE WHO STAYS IN THOSE TWO PROPERTIES THAT THAT YOU GUYS ARE. YOU'VE GOT YOUR EYES ON THEM AND IT'LL BE IT'LL BE A POSITIVE EXPERIENCE. SO THANK YOU. THANK YOU FOR EVERYTHING YOU DO SERIOUSLY AND LOOKING FORWARD TO KEEPING ON. APPRECIATE IT. THANK YOU GUYS.

THANK YOU. THANK YOU SO MUCH. SO IT WAS A GREAT PRESENTATION AND JUST VERY INFORMATIVE AND HELPFUL FOR THE BOARD TO SEE EVERYTHING THAT YOU GUYS ARE WORKING ON. YEAH, YEAH, HEIDI AND I COME FROM RESORT BACKGROUNDS. WE FIRST STARTED OUR TEN YEARS IN RESORT, SO OUR CUSTOMER SERVICE IS IS TOP NOTCH. THANK YOU. AT THIS TIME WE ALLOW FOR ANYONE FROM THE PUBLIC TO SPEAK ON MATTERS NOT ON THE AGENDA. I SEE THERE ARE NONE. MOVING ON TO BOARD AND

[BOARD AND DIRECTOR COMMENTS]