Jun 30, 2026 Visit McKinney

LET'S DO IT.

.

[CALL TO ORDER]

[00:00:03]

WELCOME TO THE VISIT MCKINNEY BOARD MEETING.

MY NAME IS BRIAN MEDINA AND WE ARE MEETING AT THE CITY HALL, UH, COUNCIL CHAMBERS LOCATED AT 4 0 1 EAST VIRGINIA STREET, MCKINNEY, TEXAS.

TODAY IS TUESDAY, JUNE 30TH, 2026, AND IT IS 8 0 1.

THE FOLLOWING BOARD MEMBERS ARE PRESENT.

JILL BARNES, KEITH GAAL, PATRICK MCGUIRE, JANIE PENA.

CAROL SULLIVAN, TARYN BOLTON, AND MYSELF.

ABSENT IS KATIE SCOTT, CITY COUNCIL.

PRESENT.

PATRICK CLOUTIER, CITY, STAFF AND BOARD LIAISONS PRESENT.

UM, PRESENT.

PAUL GRIMES FOR CITY MANAGER, MEDC.

MIKE KOWSKI.

ANDREW JONES, DIRECTOR OF CULTURAL DISTRICT, MAIN STREET AND SPECIAL EVENTS, CITY SECRETARY AND BRUCE GRAIN AND DON'T SEE MARCUS.

OKAY.

UH, VISIT MCKINNEY.

STAFF PRESENT.

ERIN WARNER.

ALICIA HOLMBERG.

SARAH NOLTON, EMILY MYRICK.

WE'RE TAKING TIME FOR PUBLIC COMMENTS ON POSTED AGENDA ITEMS. THERE ARE NONE.

WE'LL CONTINUE MOVING

[CONSENT ITEMS]

CONSENT ITEM 26 DASH FIVE, NINE MINUTES OF THE VISIT MCKINNEY BOARD MEETING OF MAY 26.

2026.

MAY I GET A MOTION AND A SECOND TO APPROVE THE MINUTES? I'LL MOVE TO APPROVE.

WE GOT A MOTION FROM TARYN.

I'LL SECOND WE HAVE A SECOND MOTION FROM JILL BARNES.

PLEASE CAST YOUR VOTES.

MOTION APPROVED.

WE'RE NOW MOVING TO THE

[26-0591 Board and Liaison Reports City of McKinney MEDC MCDC McKinney Main Street / MPAC McKinney Parks and Recreation Visit McKinney Finance Report Visit McKinney Marketing Report]

AGENDA ITEM NUMBER TWO SIX DASH 0 5 9 1.

CITY OF MCKINNEY.

UH, COUNCILMAN CLAUDIER A COUPLE TIMES A YEAR.

WE HAVE TWO WEEKS OFF IN A ROW AND THAT'S WHAT'S HAPPENING RIGHT NOW.

SO I'M RUSTY MEET LAST WEEK, AND WE'RE NOT MEETING TONIGHT.

WE'LL MEET NEXT WEEK.

UH, AT OUR LAST MEETING, WE, UH, HAD MORE CONVERSATIONS ABOUT THE PARKING GARAGE PROPOSED FOR DOWNTOWN.

THE SHORT OF IT IS, IS THAT WE, UH, WE'VE INSTRUCTED STAFF AND, AND ASKED MEDC TO HELP US WITH FINDING OUT A PARTNER FOR A HOTEL SO WE CAN MAKE SURE THAT WHERE WE DO LOCATE A PARKING GARAGE THERE IN, LET'S CALL IT THE NORTHEASTERN PART OF THE SQUARE.

IT COULD SERVE BOTH AN OFFICE BUILDING THAT WE PLAN TO, UM, YOU KNOW, HELP FACILITATE WHERE THE FORMER CITY HALL WAS AND A HOTEL.

UM, PARKING GARAGES ARE EXPENSIVE.

WE WERE LOOKING AT THE PRICE TAG AND, UH, I MADE THIS COMMENT IN COUNCIL, BUT, UM, ONE OF THE PROPOSALS HAD, UH, IF WE HAD RETAIL IN THE PARKING GARAGE, EACH PARKING SPACE WAS GONNA COST 70 GRAND.

WOW.

MY FIRST HOUSE WAS 67 5 .

SO IT'S, UH, IT'S EXPENSIVE.

SO WE GOTTA GET THIS RIGHT.

SO WE'RE GONNA CONTINUE THESE CONVERSATIONS OVER COMING MONTHS.

UM, AT THE NEXT WORK SESSION, NEXT TUESDAY, WE ARE GONNA BE TALKING ABOUT DOWNTOWN REDEVELOPMENT.

MAN, THERE'S JUST A LOT, RIGHT? I MEAN, WE'VE GOT THE WATER TOWER, YOU CAN SEE THE IMPROVEMENTS ON THERE.

WE'VE GOT THE IMPACT.

WE'VE GOT THE LIBRARY, UH, WE HAVE THE IMPENDING, UH, OFFICE BUILDING.

WE HAVE THE, UH, IDEA BEHIND THE PARKING GARAGE AND PERHAPS A HOTEL.

SO THERE'S JUST A LOT OF MOVING PARTS DOWNTOWN.

SO THAT'S REALLY ALL I'VE GOT OTHER THAN WE'VE GOT A BIG TWO 50 JULY 4TH, UM, THIS SATURDAY, AND I KNOW MR. GRIMES MAY GET INTO IT, BUT A PARADE DOWNTOWN AT 10:00 AM AND, UH, FIREWORKS AT TOWN LAKE.

UM, WHEN IT GETS DARK, UH, I'LL STAND FOR ANY QUESTIONS.

I HAVE A QUICK QUESTION.

SO I SEE PEOPLE CHATTER ONLINE, SO A PARKING GARAGE WILL INCREASE ROUGHLY HOW MANY MORE PARKING SPACES VERSUS SOMETHING THAT YOU MIGHT REPLACE.

YOU KNOW, I'M DOING THIS A LITTLE BIT FROM MEMORY, BUT, BUT, UM, WE'RE LOOKING AT A FEW DIFFERENT LOCATIONS.

LET ME USE THE, IT COULD BE ANYWHERE FROM I THINK 300 SOMETHING TO 600 SOMETHING, 600.

SOMETHING WOULD MEAN THAT WE, UM, HAVE IT WHERE DEVELOPMENT SERVICES WAS KIND OF IN BETWEEN HARVEST AND THEN CITY HALL, RIGHT? IF WE, IF WE HAD IT THERE.

UH, SO IT'LL BE, AND, AND THAT, IF YOU THINK ABOUT THAT ONE, THAT'S, UM, AND, AND FORGIVE ME THE WAY I'M ANSWERING THIS, BUT IF WE DID THAT, WOULD WE REDEVELOP THE, WHAT I'LL CALL THE HARVEST PARKING LOT? YEAH.

WOULD WE SELL THAT AND REDEVELOP THAT LAND THERE AND THERE? AND I, I THINK THE ANSWER MAY BE PROBABLY SO.

I THINK IT WOULD COME DOWN TO A FEW HUNDRED EXTRA PARKING SPACES THAT WE WOULD HAVE THERE.

BUT IF YOU THINK ABOUT IT, WE'RE GONNA BE ACTIVATING, UM, TWO STRUCTURES, HOPEFULLY AN OFFICE BUILDING THAT WOULD BE FIVE STORIES AND A HOTEL THAT CURRENTLY DON'T EXIST THAT WILL REQUIRE PARKING SPACES.

SO HOW MANY ARE ADDITIVE? WE'RE GONNA SEE THAT.

WE'RE

[00:05:01]

UM, YOU KNOW, WE DO NEED TO LOOK AT, UH, PARKING STRUCTURE ON THE SOUTH SIDE OF THE SQUARE.

BUT, UH, AND YOU COULD MAKE AN ARGUMENT, AND I WOULD AGREE WITH THE ARGUMENT THAT THAT MAY BE A MORE URGENT THING, BUT THERE IS NO OPPORTUNITY THERE FOR LAND RIGHT NOW TO BE ABLE TO DO THAT.

SO THIS IS WHERE THE OPPORTUNITY IS AND WHY WE'RE FOCUSING ON THAT.

GREAT.

I HOPE THAT HELPS.

NO, THANKS FOR THE CLARIFICATION.

YEAH.

ANYTHING ELSE? ALRIGHT, TO MR. GRIMES? THANK YOU TECH.

PAUL GRIMES.

GOOD MORNING, MR. CHAIR.

MR. EXECUTIVE DIRECTOR, MEMBERS OF THE BOARD, PAUL GRIMES, CITY MANAGER.

UH, A COUPLE THINGS TO UPDATE YOU ON.

UH, JUST TO ADD TO WHAT COUNCILMAN CLAUDIER HAD MENTIONED, A COUPLE OF THINGS.

UM, LATER THIS MORNING, WE'RE GONNA GET A BIG ANNOUNCEMENT FROM AVELO AIRLINES.

THEY'RE ANNOUNCING THEIR RIGHT, THEIR ROUTES, THEIR AIR ROUTES, UM, AND SO YOU WILL SEE QUITE A BIT OF COVERAGE.

THERE'S ALREADY AN ARTICLE IN THE DALLAS MORNING NEWS TODAY, UH, VERY LONG ARTICLE ABOUT THE TRAVEL OF THE MCKINNEY NATIONAL AIRPORT AND PASSENGER SERVICE.

TO ADD TO THAT TODAY, UH, YOU WILL GET THE AVELO AIRLINES, UH, ROUTE.

THEY'LL PUBLISH THEIR ROUTES AND, UM, I DON'T KNOW IF YOU CAN START BOOKING, BUT YOU MIGHT BE ABLE TO.

UH, I HAVE TO CHECK THAT AND SEE .

UH, SO STANDBY FOR MORE.

UH, WE'RE, THAT'S MUCH ANTICIPATED.

WE'VE BEEN WAITING FOR THAT FOR SOME TIME.

UM, WE HAVE, YOU, YOU ALL MIGHT RECALL WE'VE TALKED ABOUT THE BETTER TOGETHER INITIATIVE HERE.

THAT IS THE DISCUSSION, THE COMMUNITY WIDE DISCUSSION ABOUT THE ISSUE OF HOMELESSNESS AND HOUSING, UH, VULNERABILITY, UH, AND AFFORDABILITY IN THE COMMUNITY.

UM, WE HAD, UH, A CONSULTANT, WE CALL IT A NAVIGATOR THAT WE BROUGHT ON BOARD.

UNIVERSITY OF TEXAS AT DALLAS IS SERVING AS THAT NAVIGATOR, THAT CONSULTING, UH, ENGAGEMENT TO WORK WITH OUR COMMUNITY AND HAVE A SERIES OF CONVERSATIONS AND THEN WORK WITH US ON FRAMING UP AND FASHIONING A BASICALLY A ROADMAP, UH, FOR HOW MCKINNEY IS GOING TO DEAL WITH THE ISSUES OF HOUSING VULNERABILITY, UM, AND THE HOMELESSNESS ISSUE MORE SPECIFICALLY.

SO THEY HAVE COMPLETED THE LISTENING SESSIONS.

THEY'VE HAD A NUMBER OF LISTENING SESSIONS TARGETED FOR DIFFERENT GROUPS.

UM, UH, OVER THE MONTH, THE LATE LATTER PART OF MAY AND THE MONTH OF JUNE, THEY HAVE COMPLETED THOSE.

NOW THEY'RE PUTTING TOGETHER AN INITIAL REPORT, WHICH THEY WILL THEN BRING BACK TO A STEERING COMMITTEE.

UM, AND THEY WILL HAVE SOME MORE, UH, COMMUNITY WIDE MEETINGS KIND OF SAY, HERE'S WHERE WHAT WE HEARD.

HERE'S WHERE WE THINK WE'RE, YOU KNOW, YOU GUYS ARE, UH, TELL US WHERE WE'RE WRONG OR WHAT WE MAY HAVE MISSED.

AND THEN THEY'LL GO BACK AND FINALIZE IT.

AND THEN LATER THIS FALL, WE EXPECT TO GET, UM, A FINAL REPORT, IF YOU WILL, FROM OUR NAVIGATOR.

AGAIN, THE NAVIGATOR'S JOB IS TO HELP US GET WHERE WE'RE, WE'RE WANTING TO GO AS A COMMUNITY.

THE REAL VALUE IN THIS THOUGH, IS FOSTERING THOSE CONVERSATIONS BECAUSE WHATEVER THAT STRATEGY MAY BE THAT THE COMMUNITY TAKES, YOU'RE GONNA HAVE A LOT BETTER CHANCE OF SUCCESS IF THE COMMUNITY'S PARTICIPATED IN THAT CONVERSATION, RATHER THAN JUST SOME STAFF DRIVEN THING, OR A COUNCIL, FRANKLY, JUST MAKING A DECISION OFF THE DAY WITHOUT HAVING THOSE COMMUNITY CONVERSATIONS.

SO MORE TO FOLLOW ON THAT.

I WILL STAND FOR ANY QUESTIONS YOU MIGHT HAVE.

OKAY.

THANK YOU.

THANKS ALL.

THANK YOU, MIKE.

THANK YOU, MR. ACTING CHAIR.

UM, EXECUTIVE, UH, DIRECTOR, BOARD MEMBERS, UH, CLAUDIER, MR. CLAUDIER, UH, COVERED THE, UH, PARKING DECKS.

I WON'T DWELL ON THAT.

AND MR. GRIMES COVERED THE, THE AIRPORT.

SO I THINK ILL COVER SOMETHING A BIT UNIQUE HERE.

SO, BYRON NELSON, WE'RE DOING OUR AFTER EVENT RECAP, AND I GOT SOME DATA.

WE PARTNER WITH A TECHNOLOGY COMPANY TO HELP US ASSESS THE NUMBER OF PEOPLE COMING IN AND OUT OF OUR HOSPITALITY AREA OVER FOUR DAYS.

THE NUMBER OF TIMES WE CROSS OUR THRESHOLD WAS 35,000 AND SATURDAY.

IN ONE HOUR, WE HAD OVER 1000 PEOPLE CRO COMING TO OUR HOSPITALITY AREA TO SAY HELLO, INTERACT WITH PEOPLE TO TALK ABOUT, UH, BUSINESS AND LEARN MORE ABOUT MCKINNEY.

SO, SUPER SPECIAL.

THAT OF COURSE, DOVETAILS INTO WHAT MR. WARNER DID WITH, UH, HIS ACTIVATION THERE.

I THINK WE HAD A GREAT SHOWING AT THE BYRON.

SO WE'LL MAKE SURE WE PRESENT OUR AFTER, UH, ACTION REPORT, UH, TO THE EXECUTIVE DIRECTOR SO WE CAN SHARE THAT WITH THE TEAM AS WELL TO SHOW ALL THE WINS THAT WERE, WERE STILL COMING OUT OF THAT, THAT WHOLE EVENT.

UH, SO WITH THAT, I WILL STAND FOR ANY QUESTIONS.

JUST WITH THE, UH, THE LITTLE BIT OF DATA THAT YOU HAD.

DOES ANYTHING STAND OUT? UH, NOT A TIME PEOPLE DWELLED, UH, AND, YOU KNOW, REALLY KIND OF HANGING OUT IN THE SUITE AND HAVING INTERACTIONS.

I THINK THAT'S PRETTY, UH, SPECIAL.

I THINK WHAT'S REALLY IMPORTANT FOR US, UH, IS THE FEEDBACK WE'VE GOTTEN AFTERWARDS.

WE DID A SURVEY, THE PEOPLE WHO ATTENDED WITH US AND THE FEEDBACK ABOUT THE PROCESS, THE CONNECTIONS PEOPLE MADE, UH, THOSE ARE THINGS THAT WE YIELD.

SOMETHING MAY NOT, MAYBE NOT TODAY, BUT SIX MONTHS FROM NOW, A YEAR FROM NOW.

I THINK THOSE STORIES WILL KEEP BUILDING UP.

AWESOME.

THANK YOU.

MIKE.

I KNOW I BROUGHT THIS UP THE LAST TIME YOU LOST SOMEBODY, BUT NOW

[00:10:01]

WHAT'S, WHAT'S KIND OF THE GAME PLAN FOR YOU GUYS? SORRY, I'M THE BAD.

UM, WE ARE, WE HAVE A GREAT TEAM, RIGHT? UH, SO WE'RE POSTING RIGHT NOW AND RECRUITING FOR THE SENIOR VICE PRESIDENT POSITION.

NICE.

WE HAD OVER 150 APPLICATIONS FOR THAT POSITION, WHICH IS A TESTAMENT TO WHAT MCKINNEY'S ALL ABOUT, RIGHT? UH, AND THEN WE WILL POST FOR MADISON'S POSITION IN TWO OR THREE WEEKS FROM NOW TO GET THAT GOING.

BUT AT PRESENT, UH, I AM THE EXECUTIVE TEAM , UH, FOR BETTER OR WORSE.

UM, BUT I HAVE GREAT PARTNERS ACROSS THE CITY HELPING OUT, AND OUR FOOT IS STILL ON THE GAS, GAS PEDAL, SO WE'RE NOT SLOWING DOWN A HUNDRED PERCENT.

GOOD JOB.

THANK YOU.

THANK YOU.

THANKS, ANDREW.

ANDREW JONES, MCKINNEY, MAIN STREET.

GOOD MORNING.

VISIT MCKINNEY BOARD AT ANDREW JONES, CULTURAL DISTRICT DIRECTOR, UH, AARON, DIRECTOR AARON, SORRY, .

UM, WE'RE GEARING UP FOR, UH, WELL, WE'RE IN THE MIDDLE OF SUMMER SOCCER.

SO, UH, ONE THING I DID WANT TO TALK ABOUT.

I KNOW THAT AARON WILL PROBABLY TOUCH ON LOTS OF DIFFERENT THINGS.

WE DO HAVE OUR DOWNTOWN PASSPORT, WHICH WE PRINTED OVER A THOUSAND OF THESE.

YOU GO TO LOTS OF DIFFERENT STORES.

ALL THE ACROSS, UH, DOWNTOWN YOU COLLECT STICKERS.

UH, HERE'S TWO OF THEM.

JAPAN, I FORGET WHAT COUNTRY OR WHAT, UH, BUSINESS HAS THAT ONE.

AND VISIT MCKINNEY HAS A NICE LITTLE WATER TOWER ONE.

UM, YOU COLLECT 18 OF THOSE STICKERS, YOU GET A FREE T-SHIRT OVER AT TUBS.

AND THEN YOU ALSO GET FREE TICKETS TO THE TROPIC COPPERS MATCH, UH, OVER AT PRO RAIL.

UM, WE'RE EXCITED ABOUT THAT.

UH, WE ARE ALSO, UM, YOU KNOW, WE HAVE SOME TROLLEY UPDATES THAT I WANT TO SHARE.

UH, WE ADDED SUNDAY AS A NEW DAY, SO, UH, REALLY, REALLY EXCITED ABOUT THAT.

CURRENTLY TESTING THAT, BUT WE ANTICIPATE THAT'S GONNA PROBABLY BE PERMANENT.

UM, THE OTHER THING THAT WE'RE CURRENTLY, UH, TESTING RIGHT NOW IS A NEW TRACKER FOR THE TROLLEY.

SO, IN AN IDEAL WORLD, WE'D LOVE FOR ALL OF OUR GUESTS TO COME DOWNTOWN, YOU KNOW, UH, GO TO A STOP SCAN, A QR CODE, AND KNOW EXACTLY WHERE THE TROLLEY IS AND ABOUT HOW LONG IT'S GONNA BE THERE.

SO, UH, WE'RE ACTIVELY TESTING THAT.

WE HOPE TO LAUNCH THAT.

THIS, UH, UPCOMING MONTH.

UH, WE HAVE OBVIOUSLY THE 4TH OF JULY PARADE, UH, COMING UP, WHICH IS A AWESOME EVENT.

WE HOPE THAT Y'ALL CAN ALL ATTEND.

WE HAVE, UH, SOME NEW TROLLEY PINS TO CELEBRATE THE TWO 50TH, UH, THAT WE PASSED OUT EARLIER.

UM, WE HAVE, UH, SOME EVENTS THAT I WANT TO SHARE WITH YOU.

JULY 11TH, WE HAVE OUR MARGARITA STROLL.

JULY 25TH, WE HAVE OUR SIDEWALK SALE, AUGUST 15TH, OUR DOWNTOWN CAR SHOW, AUGUST 21ST OR 21ST.

UH, THE, SO 10 BLOCK PARTY AND NIGHT MARKET.

AND AUGUST 29TH, THE DOWNTOWN SCAVENGER HUNT.

SO WE HAVE A FULL SLATE OF SUMMER ACTIVITIES IN DOWNTOWN.

AND WITH THAT, I'LL STAND FOR ANY QUESTIONS.

I HAVE A QUESTION ABOUT THE PASSPORT.

WHERE DO YOU GET THAT PASSPORT? YEP.

SO YOU CAN GET IT AT VISIT MCKINNEY.

OKAY.

UM, THAT'S ALWAYS THE BEST PLACE THEY GET I FIGURED AS MUCH, BUT I DIDN'T KNOW IF THERE WAS, IF THERE IF YOU CAN GET THEM, LIKE, IF YOU WENT INTO A STORE AND THEY SAID, OH YEAH, YOU, YOU KNOW ABOUT THE PASSPORT, AND THEY CAN PA PASS THEM OUT TOO.

AND YOU CAN ALSO GET 'EM AT, UH, PRO EL SOCCER, UH, AS WELL.

OKAY.

SO BASICALLY THOSE ARE THE TWO PLACES THAT YOU CAN REDEEM 'EM AS WELL.

AND THEN FOR THE TROLLEY TRACKER, UM, I, YOU KNOW, I JUST RANDOMLY SEE THE TROLLEY AND SO I THINK THAT'S ACTUALLY A REALLY GOOD IDEA.

AND THEN MAYBE ALSO JUST BEF, IF THIS IS JUST A SUGGESTION, 'CAUSE I AM ONE THAT IS ON THE SOCIAL MEDIA PO YOU KNOW, SOCIAL MEDIA, DOING POSTS ABOUT WHERE YOU CAN CATCH THE TROLLEY, I THINK WOULD BE SOMETHING THAT, I MEAN, I, YOU MIGHT HAVE DONE THAT ALREADY, BUT JUST REPOST IT OCCASIONALLY.

ABSOLUTELY.

JUST IN CASE SOMEBODY MISSED IT, YOU KNOW? 'CAUSE IT'S SUCH A UNIQUE, UM, FEATURE OF DOWNTOWN MCKINNEY.

I'D LOVE FOR MORE PEOPLE TO BE ABLE TO TAKE ADVANTAGE OF THAT.

GREAT FEEDBACK.

THANK YOU.

MM-HMM .

THANK YOU.

THANKS, ANDREW.

UH, MCKINNEY PARKS AND REC.

TARYN.

OH, THAT'S ME.

.

YEAH.

OKAY, GOOD.

OH, GOOD MORNING EVERYBODY.

UM, JUST A QUICK FEW THINGS.

UM, FIRST OF ALL, UH, OVER AT GABE NESBITT, WHAT WAS ORIGINALLY CALLED THE GREEN GARDEN, HAS BEEN RENAMED TO THE MONARCH GARDEN.

AND, UH, A LOCAL ARTIST HAS COMPLETED A LOVELY MURAL OVER THERE, UM, ADDITION.

AND ADDITIONALLY, THEY'VE, UM, DONE A CROSSWALK.

AND SO IF YOU, IT'S OVER.

IF YOU KNOW WHERE GABE NESBITT IS, IT'S OVER BY THE BIG WATER TOWER DOWN BENEATH.

AND IT'S REALLY BEAUTIFUL.

IF YOU HAVE AN OPPORTUNITY TO GO OVER THERE.

UM, THE JUNETEENTH CELEBRATION WAS HELD ON FEBRUARY 12TH AT FINCH PARK.

UM, AND THEY ADDED A DRONE.

I MEAN, THEY, THE DRONE SHOW RETURNED DUE TO POPULAR DEMAND, AND THE CELEBRATION INCLUDED MUSIC VENDORS AND A GREAT COMMUNITY ATMOSPHERE.

AND IF YOU DID NOT GET AN OPPORTUNITY TO GO THIS YEAR, UM, I HIGHLY SUGGEST THAT YOU STOP BY NEXT YEAR.

OUR FAMILY WENT AND IT WAS A REALLY, UM, ENJOYABLE EVENT.

UM, RED, WHITE AND BOOM, AS HAS BEEN MENTIONED, IS THERE'S GONNA BE THE PARADE.

AND THEN AT TOWN LAKE, UM, THE,

[00:15:01]

AND THEN THEY'VE ADDED A FLYOVER THIS YEAR, WHICH IS GOING TO BE, UM, SOMETHING THAT'S EXCITING.

AND DUE TO FEEDBACK THAT THEY RECEIVED FROM THE COMMUNITY, THEY ARE MOVING THE SETTING OFF OF THE FIREWORKS OVER TO GRADY LITTLEJOHN TO PROTECT THE WILDLIFE AT THAT'S ACTUALLY AT TOWN LAKE.

UM, AND IN THE FUTURE, LOOKING AHEAD, THEY'RE LOOKING AT MOVING RED, WHITE AND BOOM, AWAY FROM GRADY LITTLEJOHN TO ANOTHER LOCATION.

AND THAT HAS NOT BEEN FINALIZED YET, BUT STARTING NEXT YEAR, THEY'RE HOPING THAT THAT WILL BE THEIR NEW PERMANENT LOCATION, AT LEAST FOR THE FORESEEABLE FUTURE.

UM, AND THEN CONSTRUCTION AT GRADY LITTLEJOHN IS EXPECTED TO BEGIN IN AUGUST.

SO THOSE FIELDS WILL NOT BE AVAILABLE, UH, FOR THE FALL BASEBALL AND SOFTBALL SEASON.

BUT I KNOW MY FAMILY'S EXCITED ABOUT SOME SHADE OVER AT GRADY LITTLEJOHN.

UH, GABE, GABE NESBITT, THEY HAVE A NEW PRACTICE FIELD AND SIGNAGE THAT ARE SET TO BE COMPLETE IN AUGUST.

AND THEN THE NEW FOURPLEX SOFTBALL FIELDS THAT ARE OVER NEXT TO, UH, THE GAY LIBRARY ARE SCHEDULED TO BE COMPLETED BY THE END OF THE YEAR.

GREAT.

THANK YOU.

VERY THOROUGH.

GOOD JOB.

UH, NEXT, UH, VISIT MCKINNEY FINANCE REPORT.

ALICIA HOLMBERG.

GOOD MORNING EVERYONE.

HEY.

ALRIGHT, HERE IS OUR FINANCE REPORT.

UM, SO AGAIN, REMINDER, WE'RE, WE'RE LOOKING AT THE MONTH OF APRIL.

UH, SO AT THAT POINT WE WERE ABOUT 58% COMPLETE WITH OUR FISCAL YEAR.

UM, SOMETHING TO NOTE, UH, A HUGE WIN IS OUR STORE REVENUE.

OUR STORE IS DOING FANTASTIC THANKS TO, UM, PAULA AND OUR STAFF ASSISTANTS, UM, VICTORIA AND MARCY.

THEY DO A FANTA FANTASTIC JOB.

SO YOU CAN SEE THERE WE'RE AT ALMOST 70% OF WHERE WE SHOULD BE.

SO WE ARE, WELL, WELL AHEAD FOR THE YEAR.

UM, SO REALLY EXCITED TO SEE HOW WELL OUR STORE'S BEING RES, UM, BEING RECEIVED.

UH, AND I'LL REPORT LATER, BUT ESPECIALLY OVER THESE, YOU KNOW, WE WERE SEEING A LOT OF PEOPLE COMING IN, UM, FOR THE WORLD CUP.

I THINK WW WHICH WE THINK ANYWAY, PEOPLE COMING IN THAT ARE NOT FROM AROUND HERE, UM, THAT ARE INTERNATIONAL.

SO THEY ARE MAKING THEIR WAY SOMEHOW UP TO MCKINNEY.

UM, NOT NECESSARILY, WE'RE NOT SURE YET.

WE'LL SEE HOW IT SHAKES OUT IF THEY'RE IN OUR HOTELS, BUT AT THE VERY LEAST, THEY'RE COMING IN FOR DAY VISITS, UM, WHICH IS GREAT TO COME HERE AND, AND VISIT OUR CITY.

UM, SO WE'LL, WE'LL, AS WE AT OUR NEXT MEETING, HOPEFULLY HAVE A LITTLE MORE INFORMATION ON THAT.

UM, AGAIN, 58% THROUGH THE YEAR.

UH, THE BIG CATEGORY THERE IS THE SERVICE IN SUNDRY.

UH, AT THAT POINT IN APRIL, IT WAS SHOWING ABOUT 48%.

UM, AND YOU'LL SEE AS WE GO ALONG, UM, TYPICALLY IN THAT SECOND HALF OF THE YEAR WE'RE, WE ALWAYS START KIND OF RAMPING UP, MAKING SURE THAT WE HIT OUR, OUR NUMBERS AND OUR BUDGET HERE IS THE HOTEL OCCUPANCY TAX REVENUE.

UM, FOR APRIL WE WERE UP ALMOST 8% FOR THE MONTH, 7.9%, WHICH IS FANTASTIC.

AND WE ARE, UH, AT 12.4%, UM, FOR THE YEAR WITH OUR, UM, HOT TAX GENERATION.

SO AGAIN, ON TRACK TO, TO CONTINUE TO BE BANNER YEARS, UM, WITH THAT GENERATION GOING FORWARD.

UH, HERE IS OUR MONTHLY REPORT, OUR MONTHLY NUMBERS FOR OCCUPANCY.

UM, JUST SLIGHTLY DOWN FOR APRIL.

UH, NOT BY MUCH.

STILL A STRONG MONTH 70, ALMOST 72% OCCUPANCY.

THE A DR WAS WAS GOOD.

UM, FOR, FOR US ANYWAY.

IT WAS GOOD.

AND THEN THAT REVENUE, UH, THE REVPAR WAS DOWN JUST SLIGHTLY, PRETTY MUCH JUST FLAT.

AGAIN, WE WERE ALWAYS STRIVING TO SEE THAT THOSE NUMBERS GO UP.

UM, THE AC MARRIOTT IS GOING TO COME ONLINE IN MID-NOVEMBER, UH, NO, OCTOBER.

I THINK IT'S MID-OCTOBER.

YEAH.

YEAH, I GET THAT IN THE AIRPORT MIXED UP ALL THE TIME.

UH, SO MID-OCTOBER, UM, WE'VE MET WITH THEIR, THEIR STAFF EXCITED TO SEE THEM COME ON.

THAT'S A NEW, UM, KIND OF CATEGORY FOR US TO BRING IN AND WE HOPE THAT THAT, UM, THEIR, THEIR RATES SHOULD HELP KIND OF DRIVE, DRIVE UP THAT, THAT A DR.

UM, YOU CAN SEE STRONG, THE TOP PRODUCERS OF HOT TAX THERE.

I KNOW IN THE LAST MEETING AND IN OUR, UM, CALL WITH OUR FINANCE COMMITTEE, PATRICK, AND I THINK KATIE HAD ASKED ABOUT THE, UM, SHERIDAN, 'CAUSE IT LOOKED LIKE THEY WERE A LITTLE BIT LOWER, SO I WENT BACK AND LOOKED.

UM, AND THEIR AVERAGE, UM, FOR OUR FISCAL YEAR IS AROUND 63%.

SO NOTHING OUT OF THE ORDINARY.

SOME MONTHS ARE A LITTLE UP.

UM, BUT, SO THAT'S, THAT'S PRETTY STANDARD FOR THEM.

BUT THAT WAS A QUESTION I WANTED TO MAKE SURE I WENT BACK AND ADDRESSED.

AND THEY'RE ABOUT THE SAME YEAR OVER YEAR.

YEP.

YEAH.

OKAY.

SO NOTHING, NOTHING CHANGED THERE.

UM, AND THEN, UM, ANOTHER NOTE IS THE, OUR, OUR SHORT TERM RENTALS THAT AIRBNB AND HOMEAWAY, UM, VRBO ALWAYS STRONG.

IT'S GETTING STRONGER, UM, EVERY MONTH.

SO THAT'S GOOD TO HEAR.

WE'RE LUCK.

WE'RE THE LUCKY ONES THAT ACTUALLY COLLECT FROM THOSE.

NOT EVERY CITY HAS THAT.

UM, SO WE ARE HAPPY TO, UM, HAVE THEM HERE.

I THINK WE'RE PARTNERING WITH THEM ON

[00:20:01]

UH, AN AIRBNB, I HAVE A QUICK QUESTION ABOUT THAT.

YEAH.

SO I KNOW Y'ALL DO THE MEETING WITH THE HOTELS YES.

COMING TOGETHER.

BUT DO Y'ALL DO A SIMILAR MEETING WITH LIKE ALL THE DIFFERENT AIRBNB PEOPLE TO KIND OF JUST, HEY, KUMBAYA KIND OF THING FOR THEM? YEAH, SO WE HAVEN'T DONE THAT YET.

WE'VE TALKED ABOUT IT BECAUSE THE CITY IMPLEMENTED THAT ORDINANCE WHERE THEY CAN VOLUNTARY, UH, UM, REGISTER SO THAT THEY, LIKE POLICE HAS A CONTACT ON FILE FOR THE DIFFERENT SHORT-TERM RENTALS.

SO THAT WOULD BE OUR ONLY WAY OTHER THAN MAYBE JUST US OUT AND ABOUT KNOWING SOMEONE THAT WE COULD GET AN ACTUAL LIST OF, UM, OWNERS OF RENTALS.

UM, SO I THINK THAT'S SOMETHING WE'VE DISCUSSED IN THE FUTURE.

WE'D LIKE TO JUST KIND OF REACH OUT TO THEM AND SEE IF THEY'D LIKE TO MEET WITH US AND LET THEM KNOW.

WE HAVE A LOT OF 'EM THAT COME INTO THE STORE 'CAUSE THEY'RE LOOKING FOR EITHER LITTLE ITEMS THAT THEY CAN PUT IN THEIR, UM, THEIR PROPERTY OR VISITOR GUIDES OR THAT KIND OF THING.

SO WE KIND OF GET THEM THAT WAY.

BUT USING THAT, THAT REGISTRATION LIST THAT THE CITY HAS PUT OUT OR HAS ASKED FOR THE ORDINANCE, UM, THAT'S SOMETHING THAT WE'LL DEFINITELY DO IN FUTURE, FUTURE AS THAT LIST GETS A LITTLE BIT GOOD, HAS FILLED OUT.

UH, LET'S SEE.

AND THEN, UM, OUR COMP SET.

UM, YOU CAN SEE HERE, WE, WE WERE AGAIN, A GOOD SPOT FOR THE MONTH COMPARED TO SOME OF THOSE OTHER CITIES OTHER THAN FRISCO.

UM, WE WERE, UM, UP, UH, COMPARED TO GEORGETOWN AND ALLEN ON OUR OCCUPANCY, UM, NOT SO MUCH ON THE, UM, A DR, UM, AND THE REVPAR, WHICH, YOU KNOW, AS WE ALREADY DISCUSSED, IT'S THE HOPE IS TO TRY AND GROW THAT, THAT A DR, UM, TO AT LEAST BE IN LINE WITH MORE OF THE ALLEN, UM, GEORGETOWN, YOU KNOW, WITHOUT THE, YOU KNOW, FRISCO HAS A DIFFERENT TYPE OF PROPERTY, MUCH HIGHER, UM, LUXURY LEVEL.

UM, BUT IN THE FUTURE WE DO HAVE SOME OF THOSE COMING ONLINE.

SO WE'LL SEE IF WE CAN KIND OF PUSH IT UP TO WHERE THEY ARE.

UM, AND WITH THAT, I'LL STAND FOR ANY QUESTIONS.

UH, IT MIGHT BE MORE OF A STATEMENT THAN A QUESTION, BUT, UH, WHEN YOU HAVE PEOPLE VISITING THE SHOP, I, I ASSUME THERE'S SOME CONVERSATION GOING ON AND I KNOW A LOT OF PLACES THEY ASK YOU LIKE, WHAT ZIP CODE ARE YOU FROM? AND THAT CAN BE A LITTLE BIT ANNOYING WHEN IT'S LIKE A FORMAL INQUIRY SURVEY, BUT MAYBE AS IN SOME OF THOSE, LIKE NATURAL CONVERSATION KIND OF GET AS IT'S ALREADY GOING GOING ON, I'M SURE.

WHERE ARE YOU COMING FROM? HOW'D YOU GET HERE? HOW'D YOU FIND OUT ABOUT US? YOU KNOW, START LOGGING SOME OF THAT AS UH, YEAH, ABSOLUTELY.

YEAH, WE CAN START TO, I MEAN, THERE'S DEFINITELY THE CONVERSATION AND THEN IT'S JUST KNOWN BETWEEN US AS WE OH, THERE WAS PEOPLE FROM HERE AND HERE.

YEAH.

BUT IT IS PROBABLY A GOOD IDEA.

WE CAN START KIND OF TRACKING THAT.

SO WE KNOW WE HAD VISITORS FROM X AMOUNT OF COUNTRIES OR X AMOUNT OF STATES MM-HMM .

EACH MONTH AND EVEN HOW, WHAT DROVE THEM TO COME HERE.

YEAH.

AND, UH, YOU KNOW, AS OPPOSED TO SOME OTHER TOWN IN THE AREA.

MM-HMM .

ABSOLUTELY.

GOOD SUGGESTION.

THANK YOU.

ANYTHING ELSE? THANKS, ALICIA.

THANK YOU.

IS IT MCKINNEY MARKETING REPORT, SIR? ING? EMILY MYRICK.

IRIK.

GOOD MORNING EVERYBODY.

GOOD MORNING.

GOOD MORNING.

UM, SO WE'RE GONNA LOOK AT MAY REPORTING FOR SOCIAL MEDIA AND THE WEBSITE.

UM, EVERYTHING ON THE WEBSITE HAS BEEN UP YEAR OVER YEAR AND MONTH OVER MONTH.

OUR ENGAGEMENT TIME OF 39 SECONDS HAS STAYED A LITTLE BIT STAGNANT, BUT WE'RE WORKING ON IMPROVING THAT BY ADDING SOME LONG FORM CONTENT TO OUR SITE AND JUST MAKING SURE ALL THE CONTENT'S UP TO DATE.

OUR TOP VISITED PAGE, UM, IN MAY WAS THE BYRON, WHICH IS NO SURPRISE THAT PAGE HAD KIND OF A WHOLE REDESIGN.

WE ADDED SOME NEW THINGS TO IT.

SO I WAS HAPPY TO SEE THAT IN THE TOP FOR THE VISIT WIDGET.

OUR APP, WE WERE DOWN JUST A LITTLE BIT IN MAY, BUT I EXPECT THAT TO BE UP IN JUNE AND JULY WITH ALL OF THE WORLD CUP THINGS GOING ON IN AMERICA TWO 50 AND SOME OF THE NEW TINY DOORS AND THINGS WE'VE ADDED TO THE APP.

AND TINY DOORS STAY WRITING IS NUMBER ONE AS WELL ON THAT.

UM, AND THEN FOR EARNED MEDIA, WE HAD NINE PLACEMENTS ON FOUR DIFFERENT PITCHES, AND TWO OF THOSE, UM, HAPPENED TO BE LIVE SEGMENTS OVER THE CRAZY QUILTS AT CHESTNUT SQUARE.

THAT WAS REALLY EXCITING TO GET TO SEE THEM ON.

UH, GOOD MORNING, TEXAS, AND I BELIEVE FOX FOUR SOCIAL MEDIA WAS REALLY STRONG FOR MAY.

WE HAD A LOT OF EVENTS, SO THAT DROVE A LOT OF TRAFFIC.

UM, SOCIAL CONTENT GENERATED 590,000 IMPRESSIONS, WHICH IS UP 188,000, UH, FROM LAST MAY WITH 9,600 ENGAGEMENT, UH, AND 1200 NEW FOLLOWERS WITH INSTAGRAM ACCOUNTING FOR NEARLY A THOUSAND OF THOSE NEW FOLLOWERS.

UH, VIDEO CONTENT REMAINED A KEY DRIVER OF DISCOVERY GENERATING MORE THAN 163,000 VIDEO VIEWS, WHICH IS REALLY STRONG FOR US.

AND THEN FOR EMAIL, UM, WE HAD OPEN RATES RANGING FROM 44 TO 61%, WHICH IS PRETTY STANDARD FOR US.

REALLY STRONG INDUSTRY WIDE.

UH, MOST SEGMENTED CAMPAIGNS AND CLICK RATES GENERALLY EXCEEDED DESTINATION MARKETING INDUSTRY BENCHMARKS AND CONTENT RELATED TO AMERICA.

TWO 50 SUMMER EVENTS, SPORTS, TOURISM, AND DINING PERFORMED PARTICULARLY WELL.

[00:25:01]

AND THEN THE MONTHLY NEWSLETTER REACHED NEARLY 3000 SUBSCRIBERS AND GENERATED AN 11.8% CLICK RATE WHILE SEGMENTED CAMPAIGNS CONTINUED TO DEMONSTRATE THE VALUE OF PERSONALIZED INTEREST BASED MESSAGING.

GREAT QUESTIONS.

, SARAH.

OH, GO AHEAD.

OH, SARAH, COULD YOU EX SHARE WITH SOME OF THE DESIGN THINGS Y'ALL HAVE CHANGED A LITTLE BIT.

I THINK THOSE ARE REALLY SHARP THAT YOU SHARED IN THE MARKETING MEETING.

YES.

SO WE JUST COMPLETED A MINOR HOMEPAGE REFRESH ON THE SITE.

SO ON THE VERY FIRST PAGE, VISIT MCKINNEY.COM, YOU'LL SEE A FEW NEW WIDGETS.

UH, ONE OF THE THINGS WE CHANGED IS WE TOOK OFF THE BRIGHT PINK HEADER BAR, AND NOW IT'S KIND OF MORE OF AN OVERLAY, SO IT JUST LOOKS A LITTLE BIT CLEANER.

AND THEN WE ADDED A WIDGET, UM, RIGHT AFTER THE VIDEO THAT HAS, UH, BOXES THAT YOU CAN CLICK OFF TO CERTAIN THINGS ON, AND WE CAN CHANGE THOSE, UM, WHENEVER WE WANT.

SO RIGHT NOW WE HAVE AMERICA TWO 50 AND THE SUMMER OF SOCCER HIGHLIGHTED SO PEOPLE CAN FIND THEM A LITTLE BIT EASIER.

UM, AND THEN WE ALSO UPDATED AT THE VERY BOTTOM OF THE HOMEPAGE, THERE WERE, THERE WAS A WIDGET THERE THAT HAD SOME COLOR OVERLAYS AND IT WAS JUST KIND OF HARD TO SEE THE PICTURES THAT WERE THERE.

SO WE TOOK THOSE COLORS OFF, UM, AND JUST HAVE THEM MISS PICTURES NOW.

GREAT.

SORRY.

NO, YOU'RE FINE.

SO I WAS LOOKING OVER THIS, THE, WHEN IT WAS ORIGINALLY SENT OUT, AND I'VE HEARD YOU MENTION BEFORE THE ENGAGEMENT TIME IS 39 SECONDS AND YOU SAID IT'S STAGNANT.

WHAT IS YOUR GOAL? LIKE WHAT, IS THERE A, A STA LIKE AN AVERAGE THAT OTHER CITIES SEE? OR HOW DO YOU, HOW DO YOU YEAH, IF YOU COULD SHARE MORE.

YEAH, SO THE GOAL IS TO BE AT ABOUT A MINUTE OR MORE.

OKAY.

UM, AND TO GET TO THAT POINT, WE'RE TRYING TO ADD LONGER CONTENT.

SOME OF OUR PAGES JUST HAVE A COUPLE SENTENCES ON THEM, SO THERE'S NOT A LOT FOR PEOPLE TO READ.

SO WE'RE TRYING TO ADD MORE CONTENT ONTO THE PAGES SO PEOPLE SPEND A LONGER TIME ON IT OR, UM, CALL TO ACTIONS ON SOME OF THE PAGES, LIKE PLAN YOUR VISIT, UM, PICK YOUR RESTAURANT, THINGS LIKE THAT.

THANKS.

ANY OTHER QUESTIONS? COUPLE MORE STATEMENTS.

UH, I SAW A VIDEO ONLINE RECENTLY, AND, UH, THERE WAS SOMEBODY I RECOGNIZED.

SO, UH, EMILY, IT WAS FUN SEEING YOU OVER AT TUFTS IN THE VIDEO YOU PUT TOGETHER.

NOTHING NEW THERE, .

WHAT'S THAT? NOTHING NEW THERE.

I'M ALL OVER OUR SOCIALS.

YEAH.

UH, AND, UH, YEAH, , PETE DEL, UH, CONTINUES TO, UH, GET LIFE OUT OF THE, UH, EVERYONE IN MCKINNEY'S DEAD.

I SAW THE OTHER DAY HE WAS MENTIONING THE WEATHER REPORT COMING UP AND IT WAS FUNNY.

MENTIONED US ONCE AGAIN, , THAT VIDEO CONTINUES TO BE OUR NUMBER ONE PERFORMER ON YOUTUBE SHORTS, , AND GETS CRAZY ENGAGEMENT EVERY DAY.

IT MAKES NO SENSE.

ZERO.

GREAT.

ANY OTHER QUESTIONS? GREAT, THANK YOU.

THANK YOU.

NEXT

[26-0592 Executive Director’s Report]

THANK YOU MR. VICE CHAIR.

UH, GOOD MORNING, UH, VISIT MCKINNEY BOARD.

UH, IT'S BEEN A BUSY MONTH.

UM, BUT BEFORE I JUMP INTO MY QUICK REPORT, UH, I DO WANT TO JUST THANK, UH, INFRAS STRAIN FOR STEPPING UP AS OUR, UH, OUR ORGANIZER TODAY RUNNING OUR MEETING.

AND SO THANK YOU SO MUCH.

PAULA IS OUT ON VACATION AND SO, UM, WE GOT THE BEST OF THE BEST IN THE HOUSE TODAY OVER THERE FOR OUR BACKUP.

UM, I ALSO WANNA SAY HAPPY BIRTHDAY TO, UH, MR. GRIMES.

IT WAS YESTERDAY, SO HE'S NOT, WASN'T READY FOR THAT ONE, BUT HAPPY BIRTHDAY SIR.

UM, LAST WEEK THERE WERE, UH, SEVERAL THINGS THAT WERE, UH, OUR TEAM TRAVELED TO.

UH, ONE OF THEM WAS ACTUALLY, UH, PAULA.

SHE TRAVELED TO THE RETAIL SUCCESS SUMMIT IN GRAND RAPIDS, MICHIGAN.

THIS IS, UM, THE SAME, UH, GROUP THAT, UH, ANDREW, UH, JONES HAS BROUGHT OUT TO, UM, OUR DOWNTOWN MERCHANTS TO TEACH, UM, RETAIL SUCCESS TO OUR MERCHANTS FOR THE PAST FEW YEARS.

THEY'RE INCREDIBLE.

UH, PAULA CAME BACK SUPER JAZZED UP ABOUT THE STORE AND, UM, SOME FUTURE IDEAS AND WAYS TO, UH, CONTINUE INCREASING OUR, JUST OUR MERCH AND HOW TO MOVE MERCH AND ALL THE THINGS THAT IT TAKES TO RUN A RETAIL STORE THAT WEREN'T TYPICAL TO THE VISIT MCKINNEY OFFICE A FEW YEARS AGO, .

UM, SO WE WERE REALLY EXCITED FOR HER TO DO THAT.

UH, SARAH WENT TO, UM, TRAVEL AND TOURISM COLLEGE AND, UH, WITH, UH, TEXAS TRAVEL ALLIANCE.

THIS IS A FOUR YEAR PROGRAM, SO SHE STARTED YEAR ONE, UM, DOWN THERE AND SPENT ALL OF LAST WEEK, UM, DOWN THERE.

AND THEN I WENT DOWN, UM, THE LAST, UH, DAY AND A HALF FOR THE TEXAS TRAVEL ALLIANCE BOARD MEETING AND, UH, A, A PRESENTATION WITH THEIR, UM, GRADUATES FOR THE, UM, THE PROGRAM.

AND SO, UH, GREAT SHOWING FROM MCKINNEY THERE.

I'M ALSO REALLY EXCITED TO INTRODUCE TO YOU GUYS, UH, LANDRY LAY, I'M SORRY, LANDRY LONG , UH, LANDRY LONG RIGHT HERE.

UM, UH, SHE IS OUR, UM, INTERN FOR THE SUMMER AND SHE IS JOINING US FROM OU.

SHE'S GONNA BE A JUNIOR NEXT YEAR AND IS AN INCREDIBLE PROGRAM THERE WHERE, UM, SHE'S A A, UM, AN ADVERTISING MAJOR, BUT THEY HAVE AN AGENCY INSIDE IN-HOUSE, UH, AT THE COLLEGE.

AND SO, UH, DURING HER INTERVIEW, ONE OF THE PROJECTS THAT SHE WORKED ON RECENTLY WITH HER TEAM, UH, WAS FOR VISIT NORMAN,

[00:30:01]

AND SO, UM, SHE LIVES IN PROSPER, UH, JUST RIGHT NEXT TO, RIGHT NEXT TO US HERE, BUT SPENT A LOT OF TIME IN MCKINNEY.

SO WE'RE EXCITED TO HAVE HER THROUGH THE END OF, UH, THIS MONTH BEFORE SHE GOES BACK TO SCHOOL.

SO, YEAH, GREAT JOB.

UM, ALICIA MENTIONED THE AC MARRIOTT OPENING DATE.

THERE'S ALSO, UM, A TENTATIVE OPENING DATE FOR THE JOINT, UH, LAQUINTA AND HAWTHORNE SUITES, WHICH IS, UH, ADJACENT TO THE MISD FOOTBALL STADIUM.

UH, WE ARE LOOKING AT A JULY AUGUST OPENING DATE FOR THAT.

SO, UM, IF ALL GOES AS PLANNED, WE SHOULD HAVE TWO NEW HOTEL PROPERTIES OPENING IN MCKINNEY, UM, WITHIN THE NEXT FEW MONTHS, WHICH WILL BE A GREAT ADDITION FOR US.

UH, WE, UH, HAVE A, UH, HOTELIER MEETING OR ANOTHER QUARTERLY HOTELIER MEETING, UH, SLATED FOR JULY 8TH, UH, JULY 8TH.

CORRECT.

AND WE ARE GONNA BRING IN, UM, SOME OF THE QUESTIONS WE RECEIVED AT OUR LAST MEETING WAS ABOUT, UM, SAFETY, UM, HOW TO HANDLE, UH, POTENTIAL LIKE, UH, HOMELESSNESS ISSUES AND THINGS LIKE THAT AT OUR HOTEL PROPERTIES.

UM, SO OUR, UM, PD IS ACTUALLY GONNA COME IN AND, UM, SPEAK DIRECTLY TO THE, TO HOTELIER STAFF ABOUT WAYS THAT THEY COULD HANDLE SOME OF THOSE, UH, SITUATIONS AT THEIR PROPERTIES AND ANY OTHER QUESTIONS THEY HAVE.

SO, UM, UH, ANOTHER GREAT OPPORTUNITY TO PROVIDE, YOU KNOW, INFORMATION FOR THEM THAT THEY MAY NOT HAVE, UM, AT THEIR FINGERTIPS OR EASY ACCESS TO AMERICA.

TWO 50, UH, IS OFFICIALLY KICKED OFF AS OF JULY 1ST.

UM, UH, WE ARE STARTING OUR AMERICA TWO 50 CAMPAIGN.

EACH OF YOU RECEIVED A CHALLENGE COIN AT THE DAAS THIS MORNING.

UM, THERE, THESE ARE LIMITED EDITIONS.

SO WE HAVE 250 OF THESE THAT ARE GONNA BE AVAILABLE TO THE COMMUNITY THROUGHOUT THE MONTH, UH, OF JULY.

UH, WE ARE DOING SOME OF THEM, UH, THERE'S THREE DIFFERENT WAYS TO GET THEM.

ONE OF THE WAYS IS, UH, DOING THE HISTORIC TOUR WITH MCKINNEY.

UH, WITH VISIT MCKINNEY, YOU DO HAVE TO PRE-REGISTER TO GET THE COIN.

UM, SO IF YOU, IF YOU SHOW UP AND YOU'RE NOT ON THE LIST, UM, WE WON'T HAVE THE COIN AVAILABLE.

SO PRES PRE-REGISTER, I DO THINK THOSE ARE PRETTY FULL UNLESS WE'VE OPENED UP A LITTLE BIT OF, UH, ROOM IN THOSE.

AND SO, UM, THAT'S ONE WAY.

ANOTHER WAY IS, UM, TO USE OUR APP, UH, AND TO GO AROUND AND DO A SELF-GUIDED TOUR OF SOME OF OUR, UH, HISTORIC PARTNERS THROUGHOUT THE COMMUNITY.

SO I THINK WE HAVE SIX DIFFERENT STOPS INCLUDING, UH, THE VESTIBULE AND, UH, CITY HALL WITH OUR, UM, OUR, OUR PANELS, OUR HISTORIC PANELS IN THE HALLWAY.

YOU HAVE TO PHYSICALLY BE ON SITE TO CHECK IN.

YOU CAN COME TO OUR OFFICE AND WE'LL GIVE YOU A COIN.

AND THE LAST WAY IS, UH, A REALLY FUN KIND OF SOCIAL MEDIA CAMPAIGN, UH, SIMILAR TO THE WAYS THAT, THAT THOSE, THE, UH, THOSE PEOPLE WILL DO THE, UH, CASH DROPS AND THEY'LL GO TO LIKE A PARK AND DROP, LIKE A ROLL OF CASH NEXT TO LIKE A PLAYGROUND, A PIECE OF PLAYGROUND EQUIPMENT, AND SHOW LIKE A FEW HINTS OF WHERE IT IS.

UM, SO WE'LL BE DOING THAT THROUGHOUT THE MONTH AS WELL.

AND SO EMILY AND THE TEAM WILL BE HIDING, UH, COINS AND, AND LETTING PEOPLE, UH, RUN AND FIND THEM.

MY ONLY, UH, DIRECTION ON THAT IS THAT THEY HAVE TO STAY AND HOLD THE CAMERA AND WAIT FOR THE PEOPLE TO GET THERE SO THEY CAN SEE HOW MANY PEOPLE RUN UP TO TRY TO FIND .

AND THE LAST THING I HAVE FOR YOU IS, UH, AGAIN, JUST A NOTE ON THE SUMMER OF SOCCER, AS WE ARE ABOUT HALFWAY THROUGH, UM, THE, THE WORLD CUP CAMPAIGN.

IT'S BEEN A, IT'S BEEN A FANTASTIC PARTNERSHIP WITH TTS.

UH, IF YOU'VE SEEN THE SIGNAGE AND THE WAY THAT THEY'VE GONE ALL OUT FOR, UM, THE, THE, UH, WORLD CUPS SO FAR, UH, IT'S BEEN GREAT.

THE USA MATCHES HAVE, HAVE SOME FANTASTIC VIDEOS COMING FROM, UH, THE BEER HALL WHERE IT'S JUST COMPLETELY PACKED, UH, WITH PEOPLE ENJOYING THE MATCHES.

AGAIN, THEY ARE OPEN EVERY SINGLE, UH, FOR EVERY SINGLE MATCH, UM, THEY POSTED TODAY.

THAT ALSO INCLUDES MONDAYS, WHICH THEY TYPICALLY, UH, AREN'T OPEN ON MONDAYS, BUT IF THERE IS A MATCH ON MONDAY, THEY ARE OPEN.

AND SO I ENCOURAGE YOU AT SOME POINT TO, UH, GRAB A FEW FRIENDS AND GO TO TUBS AND, UM, ENJOY THE FESTIVITIES OVER THERE.

AND WITH THAT, I'LL STAND FOR ANY QUESTIONS OR SIT, SIT FOR ANY QUESTIONS.

.

GREAT.

THANK YOU.

THANK YOU.

ALRIGHT, UH,

[26-0593 Consider/Discuss/Act on the Visit McKinney Budget for Fiscal Year 2027 as Submitted to the City Manager ]

CONSIDER DISCUSSED ACT ON THE VISIT MCKINNEY BUDGET FOR PHYSICAL YEAR 2027 AS SUBMITTED TO CITY MANAGER.

NOW HE HAS TO STAND MM-HMM .

.

ALL RIGHT, GOOD MORNING.

AGAIN, I'M GONNA STAND IN FRONT OF YOU FOR THIS ONE.

UH, I DON'T LIKE TO PRESENT, UH, NEXT TO YOU, UH, FOR, UM, THESE TYPE OF ITEMS. UH, SO EVERY YEAR WE BRING OUR BUDGET TO, UM, YOU GUYS FOR, UH, FORMAL APPROVAL BEFORE, UM, IT IS FINALIZED.

UH, THIS IS SOME, UH, STANDARD, UH, PROCESS THAT WE TAKE IT THROUGH OUR FINANCE COMMITTEE FIRST.

AND SO THIS HAS BEEN REVIEWED, UH, BY OUR FINANCE COMMITTEE, BUT NEEDS FORMAL BOARD APPROVAL.

AND LET'S SEE HERE, HERE WE GO.

UH, FIRST OFF, UM, JUST WITH THE ADDITIONAL HOTELS OPENING OVER THE NEXT COUPLE OF MONTHS, UM, AND WITH THE, UH, OPENING OF THE AIRPORT, AND THEN AT SOME POINT

[00:35:01]

UH, SO AGAIN, UM, THIS WILL BE A, A BIG JUMP FOR US.

UM, OBVIOUSLY ADDING TWO PROPERTIES THAT HAVE NO, UH, ECONOMIC INCENTIVES, UM, SO THAT IT'LL BE A HUNDRED PERCENT OF THEIR HOT TAX COLLECTIONS WILL COME, UM, TO THE CITY, UM, DAY ONE.

AND THEN THE ADDITIONAL, UM, UH, AMENITIES IN THE COMMUNITY WILL, WILL BE A BIG JUMP FOR US.

AND SO A GREAT, UM, GREAT YEAR TO LOOK FORWARD TO THAT AND SEE HOW THAT COMES TOGETHER.

AS FAR AS OUR BUDGET GOES THOUGH, UM, ON THE LINE ITEMS, WE ACTUALLY KEPT OUR BUDGET FAIRLY FLAT, UM, COMPARED TO, UM, UH, FY 26 BUDGET, WE, UH, WE ARE OPERATING AT ABOUT A $1.7 MILLION BUDGET CURRENTLY.

UM, WE DID NOT ASK FOR ANY ADDITIONAL STAFF OR ANY, UH, ANY, UM, A LOT OF MAJOR, UM, LIKE MARKETING INCREASES ANYTHING THIS YEAR WITH THE EXPECTATION THAT FY 28 IS GONNA KIND OF BEGIN AN UPWARD TRAJECTORY FOR, UM, ALL THINGS TOURISM RELATED IN MCKINNEY.

AND WE EXPECT THAT PHYSICAL YEAR TO BE A BIG GROWTH YEAR FOR US.

SO THIS YEAR IS KIND OF A HOLD HOLDING PATTERN.

SO THESE LINE ITEMS ARE, UH, STAYING FAIRLY FLAT.

UM, AGAIN, MOST OF OUR, UH, OUR BIGGEST BUDGET COMES IN OUR SERVICES AND SUNDRIES, UH, LINE ITEM.

AND, UM, THAT MAKES UP OUR MARKETING AND OUR TRAVEL AND ALL OF THOSE ASPECTS OF WHAT WE DO.

THIS IS KIND OF A BREAKDOWN.

IT'S A $1.7 MILLION BUDGET.

AND AT THE BOTTOM, I ACTUALLY THINK THIS IS KIND OF INTERESTING.

UH, THIS IS OUR EXPENDITURE TREND OVER, UH, OUR SINCE, UM, 20 23, 20 24.

SO YOU CAN SEE THE DIFFERENT COLORS THERE.

SOMETHING I'M PROUD OF, UH, MYSELF, IS THAT WE HAVE NOW, IF YOU LOOK AT THE DARK BLUE, UM, OUR SERVICES AND SUNDRIES, WHICH AGAIN IS MOSTLY MARKETING AND WHAT OUR TEAM DOES, UM, IS NOW EXCEEDED, UH, THE PERSONNEL SIDE.

UM, AND THAT WAS SOMETHING THAT, UM, WAS OFF, UH, KILTER I THINK WHEN I, WHEN WE FIRST STARTED.

AND SO WE'VE, UH, INCREASED, UH, WHAT WE'RE ACTUALLY PUTTING OUT AS FAR AS MARKETING, UM, AND TRYING TO GET MORE PEOPLE TO THE COMMUNITY.

AND, UM, AND SO THAT LOOKS GOOD TO ME THERE.

AND HERE'S THE LAST, THIS ONLY ADDITIONAL THING WE ASKED FOR IN OUR, UM, BUDGET THIS YEAR WAS, UH, UH, NOT, UM, A BUDGET AMOUNT NOT TO EXCEED $70,000 TO WORK ON A TOURISM, UH, MASTER PLAN.

UM, THERE IS, AGAIN, A LOT HAPPENING IN THE COMMUNITY RIGHT NOW, ESPECIALLY ON THE TOURISM, ENTERTAINMENT AND HOSPITALITY SIDE.

AND, UM, ONE THING I WOULD LOVE TO DO IS BRING IN, UH, A PROFESSIONAL GROUP, UM, TO HELP US, UH, WITH AN ALIGNMENT ON, UH, WHAT THIS MEANS FOR MCKINNEY, HOW WE GROW, HOW US AS VISIT MCKINNEY PARTNERS WITH, UM, THESE NEW, UH, ENTERTAINMENT AND HOSPITALITY ASSETS IN THE COMMUNITY.

LIKE, LIKE VENUE AND CANON BEACH AND ALL OF THESE OTHERS THAT ARE, UM, SLATED TO OPEN AND REALLY HELP US CREATE KIND OF AN ORGANIZATION GROWTH PLAN AS WELL OF, UM, WHAT THAT'S GONNA LOOK LIKE OVER THE NEXT FEW YEARS.

SO, UM, OF COURSE PENDING, UH, COUNCIL APPROVAL ON THIS, BUT, UM, THAT WAS OUR ONLY ADDITIONAL, UH, REQUEST FOR THIS FISCAL YEAR.

AND IT'S A ONE-TIME REQUEST, NOT A, AN ONGOING.

AND I BELIEVE THAT IS IT, THAT IS THE BUDGET.

SO I'LL STAND FOR ANY QUESTIONS AND SIT IF YOU, I HAD A QUICK QUESTION.

SO SHOW THE SLIDE AGAIN.

PHYSICAL YEAR 27 PROJECTION OF 4 MILLION IN CHANGE.

MM-HMM .

CHANGE, JUST A BIG CHANGE.

4.3.

SO FOR COMPARISON'S SAKE, WHAT WAS PHYSICAL YEAR 26 ROUGHLY? UH, SOMEWHERE IN THE BALLPARK OF, UM, 3.3, 3.4 I BELIEVE.

UM, I DON'T HAVE THAT NUMBER DIRECTLY IN FRONT OF ME, BUT IT WAS IN THAT BALLPARK.

YEAH, I MEAN, THAT'S A BIG JUMP.

CLEARLY.

BIG JUMP.

YEAH.

THE AC MARRIOTT, AGAIN, IT'S GONNA BE A FANTASTIC PROPERTY.

AND, UM, AND, AND, AND THEN ALSO ADDING THE LAQUINTA HAWTHORNE.

THOSE ARE GONNA BE, THOSE ARE GONNA BE A BIG JUMP, YOU KNOW, DAY ONE WHEN THOSE START ROLLING IN.

UM, AND THEN JUST GETTING THE INCREASE, UH, ROOM NIGHTS, UH, FROM, UH, SOME OF THE ENTERTAINMENT OPTIONS AND OPENING TOO.

YEAH.

YEAH.

WELL THAT'S EXCITING.

DOES THAT SURPLUS JUST SIT AND TRUST BY THE CITY SOMEWHERE? NO.

SO, UH, OBVIOUSLY WE, WE GET THE PORTION, UM, ALLOCATED TO US IN THE BUDGET.

AND THEN, UM, THERE ARE SEVERAL THINGS THAT RECEIVE HOT FUNDS ANNUALLY, UM, THAT ARE, UM, ALLOCATED THROUGH, UH, THE HOT FUND ITSELF THAT THE CITY HOLDS, NOT NECESSARILY THROUGH OUR BUDGET.

UM, AND THEN THERE IS ALWAYS A SURPLUS.

AND SO IF WE DO GROW TO 4.3, UM, MY EXPECTATION IS THAT THE SURPLUS WOULD BE LARGER, UM, FOR THAT YEAR, UM, AS THE, AS THE CITY KIND OF FIGURES OUT HOW TO ALLOCATE FOR THE FUTURE, UM, WITH THE HOT FUND.